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Tag: music

  • Spotify Wrapped: The Whole Story and the Hidden Marketing Behind It

    The quote quoted above is probably my favorite. There is probably not a single day when any person is away from art. Art is so closely aligned with the reality that it is impossible to separate the two things. They are so much together that we cannot imagine these two separated for even a single day of ours. One such art is music. It’s quite a popular way to add a soundtrack to whatever you are doing.

    Do you listen to music? Dude, what kind of question is that? Everyone listens to music. This is quite true; no one asks these sorts of questions. Do you now like to directly ask about what is your most liked genre? Speaking of music, the most famous music provider/streamer is Spotify.

    Spotify never leaves a stone unturned to make customers woo. Interestingly, much like Spotify’s strategies, gaining more TikTok followers can also be achieved through engaging content and clever marketing tactics. Many brands leverage influencer partnerships to increase their reach, thus effectively expanding their audience base on TikTok. They do their most popular marketing campaign called “Spotify wrapped” and many cool tricks to make its user retention an all-time high. This article is just about that specifically and especially of all the marketing tactics. We will discuss how the Spotify Wrapped Campaign has managed to hit the right note with music lovers all around the world.

    “Art is the lie that enables us to realize the truth.” ― Pablo Picasso

    About Spotify
    The Fluidity in Spotify
    Consumer Psychology
    How Spotify uses User Inputs and Machine Learning
    The Spotify Wrapped Experience
    Spotify Trying to Wrap up a Whole Decade
    Features of Spotify Wrapped
    How to Find Spotify Wrapped
    Why Spotify Wrapped is Popular
    Wacky Advertisements of Spotify

    About Spotify

    You would be living under a rock if you didn’t know what Spotify is. We all know that Spotify is an audio streaming platform available on all devices all over the world. Surprisingly, Spotify was founded in 2006, and in such a short span of time, it has become the most popular streaming service in the world.

    Spotify has made a place in the hearts of audiophiles all around the world. The reason is the fact that they are a music streaming platform and everyone is a music lover. Also, they are famous for their wacky advertising marketing faces and exact usage of consumer psychology for that matter.

    Once you sign up for this audio streaming service and begin using it, they will notice your listening habits. As you go about interacting more and more with Spotify, listening to music and podcasts, Spotify will get to know you more.

    With all these data inputs, Spotify suggests more songs and creates personalized playlists for you. This personalization is absolutely loved by people who use Spotify; the fact that they can discover a new jam every now and then, based on Spotify’s intelligence, just connects with the audience.

    Spotify Personalized Playlist | Spotify Wrapped Campaign
    Spotify Personalized Playlist – Spotify Wrapped Campaign

    Let us know how this works, and then we will later jump to how the “Spotify Wrapped” works.

    The Fluidity in Spotify

    When we talk about a business operating in the area of music, then we can think of the massive audience that they have to cater to. For the record, it is true that Spotify has to cater to a huge audience, but whatever they do in their marketing upfront, it is not messy at all. The point that I am trying to uncover here is that Spotify has fluidity in its works. They know that things can get super boring super fast for people of this generation, so it is imperative to experiment bit by bit.

    This fluidity in their marketing team helps them to garner consumers and thus make them a paying member of their line of work. Elegant use of consumer psychology often works in this quest for customer retention. Let us see a bit about how this segment works,

    Consumer Psychology

    Spotify Monthly Active Users Worldwide (Q1 2021 - Q3 2024) | Spotify Wrapped Campaign Analysis
    Spotify Monthly Active Users Worldwide (Q1 2021 – Q3 2024)

    Consumer behavior or consumer psychology is the study of individuals, groups of individuals, and all the activities and thinking processes. It is mainly associated with the purchase, sale, use, and disposal of goods and even services. Consumer behavior also consists of how emotions, attitudes, and other preferences affect consumers’ buying behavior. This also includes the hit-and-trial method of getting customers loyal. This experiment makes corporations learn more about customers and thus retain and make more the retention of people transacting with firms. It is a very common practice in this internet era.

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    How Spotify uses User Inputs and Machine Learning

    Listening is everything – Spotify’s motto

    Spotify is high on artificial intelligence and machine learning. They know the patterns that you listen to music too; they know every input needed to suggest the next song. These inputs allow quite everything at the Spotify headquarters. ‘Listening is everything’ is the motto of this audio streamer. While you listen to songs that they provide, they listen to your listening patterns. They thus create a pattern that can eventually predict your mood and the genre of music you may want to listen to in the future.

    There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music. – Daniel Ek (Founder and CEO at Spotify)

    Daniel knew very well that the music market was hugely scattered in many directions. To organize music lovers from all over the world, he knew he needed to take support of technology. So he chose the top-notch and what we call state-of-the-art machine learning. Organizing the market into an industry that has streaming as a habit takes a lot of muscle.

    Years of deliberate practice and features like “Discover Weekly” and monthly reels put them high on the charts. At this point in time, Spotify has emerged as the best player among audio streaming service providers. This also shows how the behavior of the general public all over the world has changed. The song, music, and artiste industry went up a huge scale and turned from being an unorganized sector to a well-organized sector. This growth is notable, and Spotify is heading the efforts.

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    The Spotify Wrapped Experience

    Spotify Wrapped 2024 | Spotify Wrapped Case Study
    Spotify Wrapped 2024

    Spotify Wrapped is the ultimate amalgamation of machine learning and your musical tastes. These two things on the plate create real magic. People yearn for this magic, and Spotify is the head of this department for this magic in the whole world. They started doing wraps up for its users in the year 2016.

    Spotify Wrapped from that year became a hit viral marketing technique for Spotify. The wrap includes all the songs users have been listening to in the past year, the genre they were the most into, and their favorite artists, along with minutes streamed and other data. It included the top five musicians that users have listened to. Moreover, it is not just another marketing campaign but a huge viral social media campaign.

    Every year, millions of Spotify users share their Spotify wrapped to their social media profiles, which boosts Spotify. In the app store, the Spotify app has historically seen a jump at the end of the year because it is released at the end of the year.

    Spotify sends an email to every person who is eligible for the year inwrapped. For many people, this email is their favorite email of the year. It has become some kind of ritual for all audiophiles/music streamers all over the world.

    The reason people love this form of advertising is that it is too personal. This personal touch (obviously in a very good way) is made possible with the advent of technology. This personalization made Spotify the brand that it is today. The moment you click the link, they will begin showing you the year-wrapped reel.

    Beginning with words like “If 2021 was a movie, you were the main character”. Dude! That’s encouraging. Then comes the next page showing how many new artists you discovered this year. Then comes the top genres you listened to the most and how many genres you discovered. Then, the most-streamed song/single and the most-streamed day. How can we explain this without using the word “Awesome”?

    How is Spotify Wrapped Made

    The purpose of the “Spotify Wrapped” campaign is simple: to promote the music streaming platform. Spotify, however, says that “wrapped” is a way of returning the favor to Spotify users for the past year. This way, users get to know more about their musical tastes, and the data can be helpful in rediscovering music again. It is a win-win situation for both the streaming giant as well as the music listeners. Whatever the purpose, the Spotify Wrapped campaign fulfills the needs of both the provider and the receiver in this transaction in this manner.

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    Spotify Trying to Wrap up a Whole Decade

    Spotify Wrapped – The Playlist of the Decade

    As people were wrapping up a year, Spotify thought bigger and better. The whole damn thought of wrapping a full decade. They tried to put together all the hit tracks of the past decade in a single playlist and tried to create magic out of this. The reactions were amazing, and their video got great views. This was done in the dreadful year 2020. Spotify truly knows how to set the background soundtrack right.

    Features of Spotify Wrapped

    Spotify Wrapped provides insights into your music preferences, top artists, genres, fun trivia, and statistics. Here are some of the key features of Spotify Wrapped:

    1. Your Listening Personality: Spotify Wrapped assigns you a “Listening Personality” based on your listening habits. This personality type is determined by your genre diversity, listening time, and the time of day you typically listen to music.
    2. Your Artist Revealed: The feature displays your year’s top 5 artists and listening habits. You’ll see statistics like total listening time for each artist, their top songs, and the time you listen to them.
    3. Your Top Songs and Genres: Spotify Wrapped reveals your top five songs and genres of the year. You’ll also see statistics like the total minutes spent listening to each song and genre and the top artists within each genre.
    4. Artist Message: Personalize Wrapped with “Your Artist Message” from top artists. Explore video messages in Wrapped, like Taylor Swift and Jung Kook. Use Blend to compare music with friends and let Spotify’s AI DJ share insights.
    5. Your Music Evolution
      This feature highlights how your music tastes evolved throughout the year. It identifies distinct musical phases with descriptors, genres, and artists, along with a personalized playlist that combines favorites with new recommendations.
    6. AI DJ
      The AI DJ provides commentary on your music listening habits, offering insights into your top tracks and artists of the year. This feature is now available in both English and Spanish.
    7. AI Playlist
      Premium users can create custom playlists based on prompts like “my top genres” or “artists similar to my top artists,” powered by Spotify’s AI.
    8. Your Top Artist Reimagined
      Fans can now see their longest listening streak with their favorite artist and learn what percentage of listeners they fall into globally.
    9. Your Music Videos Playlist
      In regions where music videos are in beta, Premium users get a curated playlist featuring music videos of their most loved artists from 2024.
    10. Expanded Artist and Podcaster Messages
      Hear from more of your top artists and podcast creators, including stars like Billie Eilish, Usher, and creators from popular podcasts like Crime Junkie and Anything Goes.

    How to Find Spotify Wrapped

    To find your Spotify Wrapped 2024, ensure your Spotify app is updated to the latest version on iOS or Android. Open the app, and you’ll see the Wrapped feed on your Home screen, where you can explore your personalized listening highlights, including top songs, artists, genres, and more. Alternatively, visit Spotify.com/Wrapped to scan the QR code and access your Wrapped experience in the app. This feature is free and available to all Spotify users.

    Spotify introduced its initial year-end review, “Year in Review,” in 2013, utilizing streaming data. The concept evolved into “Wrapped” by 2016, incorporating unique features like “audio auras” and “listening personality types” derived from user data.

    1. Wrapped’s personalized insights, visualizations, and gamification features make it highly engaging for users. Comparing listening habits with friends adds extra excitement to the fun and interesting statistics.
    2. Spotify Wrapped promotes social sharing among users, creating a sense of community as they share their music preferences on social media.
    3. Wrapped’s “Artist Engagement” feature lets top artists send personalized messages to fans, creating an exclusive and engaging experience.
    4. Wrapped is a cultural phenomenon eagerly awaited by users each year, demonstrating its personal resonance.

    Spotify Wrapped 2024

    Spotify Wrapped 2024 is here, offering fans a fun and personalized way to look back at their last year’s music taste. This year, new features like Your Music Evolution reveal how your musical tastes changed. Spotify’s amazing and cool feature, AI DJ provides commentary about your top songs and artists. Premium users can create custom playlists with the new AI Playlist tool, and fans can enjoy special messages from top artists like Billie Eilish and KAROL G.

    Wrapped also integrates more deeply into the app, showing how your favorite content ranks in your listening history. You can also share your results in the Spotify Wrapped easily on social media and messaging apps. For creators, Wrapped provides insights into fan engagement, and exclusive partnerships, like with FC Barcelona, bring Wrapped moments to life off-platform.

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    Wacky Advertisements of Spotify

    When everyone knows that the human attention span has reduced a lot, this calls for a modern solution. As the meme would say, “Modern problems require modern solutions.” The news for the hour is meme marketing.

    Wacky advertisements can leave a mark on the conscience of people wandering online and elsewhere. CRED does it, Spotify does it, and every smart company does it. Okay, every smart company who knows the power of humor does it. Here are some examples: Though it is time for Christmas, audiophiles must be waiting for their Spotify-wrapped year reel. Spotify added a little fun marketing ping to it. They made promotional videos featuring famous songs of the year. By famous songs, we mean the most streamed songs of the year.

    Spotify India – Love Lesson 101

    Here is one example of the blockbuster “Lambiyaan.” The description read – “If 2021 was an exam, spending the nights with Raatan Lambiyan always felt like the right answer! Find out more about the music you listened to in 2021 with #SpotifyWrapped”.

    Spotify Wrapped Marketing Campaign

    Spotify India – Dil Filmy Toh Suno Filmy

    Another promotional video starred the song “Nadiyon paar,” which was also a hit this year. It was streamed millions of times. They also have a marketing campaign named ‘Dil filmy to suno filmy’. It shares the love of Bollywood songs with the general public. While showcasing the basic human tendency to humm a song that you heard somewhere, here, have a look at one of the videos.

    Spotify Wrapped Marketing Campaign

    Spotify India – Music Magic Hai

    Spotify Music Magic Hai Ad

    In Spotify’s “Music Magic Hai” ad, a dad is driving his daughters to school while a Punjabi song plays. The girls start grooving to the music, and the dad, caught up in the energy, joins in too. The catchy tagline, “Jo daddy ko daddy cool bnade voh music magic hai,” highlights how music has the power to turn an ordinary moment into something fun.

    The fact that they connected two things to each other makes the recipe for perfect videos. They connected trending soundtracks to everyday situations that people faced. That became the perfect recipe for these videos to strike a chord with streamers. Their use of consumer behavior is helping them garner more views and more streams and downloads.

    Conclusion

    The very first principle that Spotify follows is the “rule of personalization”. They know that personalized marketing boosts customer loyalty. Through this feature of ‘Year wrapped,’ they are trying to do the same. If they manage to get a personalized touch to every single person using Spotify, then it will go a long way and become a huge factor in driving sales and revenue.

    This has been made possible via the help of new-age technologies like machine learning and better management of user data. Needless to say, this viral marketing campaign has gone a long way into audiophiles’ hearts.

    Not only this, but this is also can be said to be a major motivator for selling subscription plans to users of Spotify. A popular quote goes like this: “Data is 21st century’s gold”. This is the golden rule for companies that try to give personalized services to their consumers. Spotify is not an exception, and what it is doing with data is quite magically promising and thoughtful.

    FAQs

    Is Spotify Wrapped only for premium users?

    No, Spotify wrapped is for both premium and free users.

    How does Spotify create Wrapped?

    Spotify tracks users’ listening habits from the period from January 1 to October 31 and then compiles it into a playlist at the end of the year.

    When did Spotify launch the Spotify Wrapped marketing campaign?

    Spotify released the viral marketing campaign ‘Spotify Wrapped’ in 2016.

    What was Spotify using to market the “Wrapped” promotion?

    Spotify uses a multifaceted marketing strategy to promote its annual “Wrapped” campaign. This includes social media integration, email marketing, targeted advertising, and more.

    Why is Spotify Wrapped so successful?

    Spotify Wrapped is successful because it is personalized, social, and engaging. It allows users to see their listening habits in a fun and interesting way, and it encourages them to share their results with friends.

  • Most Engaging and Enjoyable Office Party Ideas

    An office is a workplace where you perform your job and duly fulfil your corporate responsibilities, but being informal is just as necessary. It helps to maintain the employees’ morale and gives them a feeling of happiness and belongingness when a casual and relaxed environment is constructed for them. An office celebration is a great way to bring employees together, boost morale, and celebrate achievements or special occasions with fun activities, food, and team bonding. And what better way to give them this atmosphere than planning a fun work party.

    In this article, we will discuss some of the best office party ideas you can take for the planning of your next office party.

    Office Party Themes
    Office Brunch
    Play with a Theme
    Sports Day
    Office Movies
    Karaoke Night
    Fancy Dinner
    Pop Quiz
    Board Games
    Decoration Competition
    A Rooftop Cookout
    Amusement Park Tour
    Minute to Win it
    Murder Mystery

    Office Party Themes

    Some fun and exciting office party themes are a Tropical party with bright decorations, a Casino Night with card games, and a Masquerade Ball with masks. You can also have a Retro theme, a Bollywood Glam theme with a red carpet, or a Fiesta. A Winter Wonderland features snowy decorations, and an Around the World theme celebrates different countries with food and activities. These themes for office party make office parties more exciting. These office theme party ideas would definitely bring fun and excitement among the employees. This is one of the most interesting and fun ideas for corporate party.

    Office Brunch

    An Office Brunch is one of the simplest yet most sociable ideas to have as a party. It is more personal, direct and interactive. People talk and get to know each other in a nice setting with amazing food. It can be a great party idea for rewarding the team’s hard work on a project or completion of a tedious task. You can get all the people together at their favourite place and give them space to enjoy and mingle with other co-workers. It relieves stress among peers, and they will go back to their desks with a bit more energy.

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    Play with a Theme

    There are so many genres to explore here. Whether it is our 90s Bollywood where you could dress up like Shah Rukh from DDLJ with a mandolin or Madhuri Dixit from Hum Aapke Hain Kaun with a brinjal saree. People could take on their creative style and mix it with their favourite icon from that era. Or it could be the early 2000s when Govinda was ruling with his unique style or Akshay Kumar with his vibrant personality. Whatever era you choose, it is guaranteed that it will be super fun.

    If not a Bollywood era, it could be your favourite TV series. Considering the popularity of “Friends” here, one can only imagine how many guys would dress up as Chandler. Big Bang Theory, Game of Thrones, Breaking Bad, How I met your mother and so many more are just a few examples of how extended this idea can be.

    The theme can also be based on a decade of fashion, politicians, popular characters and personalities.

    Sports Day

    Office Party Ideas – Sports Day

    The Management Team can go outside and plan for a Sports Day, with fun and relaxed games like cricket, volleyball, badminton, a unique type of racing (e.g. potato sack racing), or any such fun competition. To make it more exciting you can even have prizes like a lunch certificate or a day off for the winners. It is bound to get all staff to participate. It can be a fun activity for having an office party.

    Office Movies

    Office movies is one of the coolest work party ideas which involves the entertainment of the employees. This idea could work at any time of the week, your whole staff can decide together on a movie they all would like to watch. You can arrange a space where they can all gather comfortably to watch a movie with lots of tasty treats too. And if you have a big outdoor space you can easily set up an outdoor movie theatre. And don’t forget to get the popcorn!

    Karaoke Night

    Company Party Ideas - Karaoke Night
    Office Party Ideas – Karaoke Night

    It isn’t necessary to be a great singer like Lata Ji or Adele, you can still bask in the spotlight with Karaoke as it is the ancient art of butchering popular music. Karaoke is a lot of fun and it brings cheers, laughs and good memories. You can book a local karaoke bar, and if it isn’t available in your area, you can set it up in a big room available in your office’s building. Set up lights, a disco ball, mics and speakers.

    It is even more fun when you have props to add to the theme. Big goggles, crazy hats and colourful wigs will work wonders. This activity is one of the most fun activities for office party.

    Fancy Dinner

    A bit more extravagant than the brunch party, a Fancy Dinner is a lavish and elegant night arranged over a posh dinner in a fancy hotel or function room. It will allow your staff to wear their red carpet of a movie premiere look, in simple terms – best dressed, and will make them feel beautiful, and also happy to work for such a company. Wine, pretty dresses, nice cologne and expensive dishes – they will all make the event super classy. Having a fancy dinner is a must have ideas for office events.

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    Pop Quiz

    Having a Pop Quiz can be a great way to mix people from different departments and to have a laugh trying to answer the questions as individuals and as a team. You can have prizes to keep the energy and fun level high. It is one of the most interesting ways to get to know your peers better and get along well. It is a light-hearted enjoyable game that is very entertaining and lively. It is one of the most interesting and fun activities for office party.

    Board Games

    Office Party Ideas - Board Games
    Office Party Ideas – Board Games

    Now it does not mean to initiate a chess game between two rival teams but is instead a take on the fun Board Games like Pictionary, Chess, Ludo or Hangman. There can be different challenges and different games and it can be played like a tournament. Again, you can make the prizes fun like a spa treatment, dinner for two, a go-karting experience or for the ladies – discount coupons. Playing board games are the best games ideas for office party which help to sit, relax and have fun at the same time.

    Decoration Competition

    We celebrate a lot of festivals here in India, so there is no lack of opportunities to hold a decoration competition. Diwali, Christmas, Dussehra, and many more such occasions. You can make your staff decorate their pods and judge them on the day of the festival. The winner will get a prize, which can be turned even more interesting by keeping it a surprise. You can have a office theme party based on the festivals and bring in more fun, excitement, and joy.

    It will increase the enthusiasm level among the workforce and bring out their creative side.

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    A Rooftop Cookout

    Office Party Ideas - Rooftop Cookout
    Office Party Ideas – Rooftop Cookout

    It is inspired by the western culture of having a barbeque cookout, but it can be turned into the desi style by cooking some of our signature dishes. People of the staff can come along and separate the duties of who cooks, who arranges items and who does other work. It is a different kind of fun when the task of cooking food – which everyone loves – is shared among peers. This is a cool office part idea to have team bonding with tempting food.

    People get closer, get to know each other better and have their talks around the place.

    Amusement Park Tour

    Usually, people doing 9 to 5 jobs have long forgotten their childhood days when going to an Amusement Park would be so exciting that you couldn’t even sleep the night before. There are a lot of things to enjoy at an amusement park, even as an adult. There are so many fun rides, places to have good food and conversation, swimming pools with rain dance and even a DJ setup for dancing. There are photo booths too for capturing great memories.

    Minute to Win it

    Everyone loves the excitement of “Minute to Win It” games. Now you can bring that fun to your office party! Plan a “Minute to Win It” theme and watch everyone have a great time. These games are easy office party games to set up and use simple household items. Just remember to have nice prizes ready—you don’t want people thinking you’re cheap, right?

    Murder Mystery

    The only thing more fun than food is a thrilling murder mystery! This event is full of surprises and will keep everyone excited. Create a storyline and give different roles to employees, including one person who will be the murderer.

    The murderer will try to stay hidden until the end of the night. Scatter clues around the office to help everyone guess who the real murderer is. The more creative you are, the more involved everyone will be. This event is a great way to build teamwork and encourage communication among your employees. This game is one the most fun and entertaining office party idea.

    Conclusion

    So there you have it, a brief list of epic work party ideas to make it more fun, exciting and entertaining. A fun office party can help everyone feel happier and closer at work. Choosing creative office party themes like a Tropical party or Casino Night makes the party exciting. Adding games and tasty food will make it even better. The office parties activities are a plus. The important thing is to create a friendly atmosphere where everyone feels comfortable and happy to join in. This way, the team can become closer and more motivated. Work party ideas like team-building games, trivia nights, movie nights, and costume contests can make the event fun and help everyone connect and relax together. Hopefully, you arrange a big hit staff party next time and have a wonderful experience.

    FAQs

    What can be fun office party ideas?

    A fun office party includes ideas like having a office brunch, playing with a theme, having a sports day, having karaoke night, hosting a fancy dinner, organizing games, and having BBQ cookout.

    What can be exciting office party themes?

    Here are some fun company party themes: a Tropical party with bright decorations, a Casino Night with card games, and a Masquerade Ball with masks. You can also have a Decades Party, a Bollywood Glam theme with a red carpet, or a Fiesta. A Winter Wonderland features snowy decorations, and an Around the World theme celebrates different countries with food and activities. These themes for office party will make office parties more exciting!

    What happens in an Office Brunch?

    An Office Brunch is one of the simplest yet most sociable ideas to have as a party. It is more personal, direct and interactive. People talk and get to know each other in a nice setting with amazing food.

    What can be fun staff party ideas?

    For a staff party, you can plan a potluck where everyone brings a dish, organize fun team games or a trivia quiz, or set up a photo booth with props. You can also host a costume contest or a karaoke night where everyone sings their favorite songs. These simple ideas can make the staff party fun and help everyone enjoy together.

  • How K-Pop Became a Huge Part of the Korean Economy?

    Music is a cultural aspect of all human societies that is universal.  It plays a key role in all social activities.  Be it religious rituals, rite of passage ceremonies, weddings or community choirs, music brings everyone together in celebration.  Music is widely created, much like literature and visual art.

    The modern western world defines music broadly – an all-encompassing term to describe diverse style and genres.  Music is fluid – in that it keeps changing and evolving.  In the 21st century, music is helped by technological advances including the development of isomorphic keyboards and dynamic tonality

    What is K-Pop?
    Modern K-Pop Culture
    K-Pop’s Effect on South-Korean Economy
    Distinctive Features of K-Pop
    How K-Pop Went International?
    Growth of K-Pop
    Some Top Names of K-Pop Music

    What is K-Pop?

    K-Pop is an abbreviation that stands for Korean Popular music. It originated in South Korea in the 1950s and is the mainstream music of the region, commonly known as K-Pop.  To understand it easily, a comparison can be drawn to what Taylor Swift is in the United States.

    Part of the South Korean culture, K-Pop includes styles and genres from across the world – pop, hip hop, rock, jazz, electronic dance, folk, country, disco, classical and many more as part of its traditional musical roots.

    Previously, South Korean music was called gayo. It was only in the 2000s that the term K-Pop became popular. It is a term that is often used to describe Korean music and artists associated with the entertainment and idol industry of the country. American pop music culture has especially had and continues to have an effect on K-pop.

    Modern K-Pop Culture

    K-Pop Band - Seo Taiji
    K-Pop Band – Seo Taiji

    The hip-hop boy band Seo Taiji made the contemporary form of the K-pop genre in 1992. They were active in the mid-1990s. Their experimentation with different genres and styles of music as well as integration of foreign musical elements modernised and reshaped the country’s contemporary music scene. They were the pioneers of integrating rap into K-Pop music.

    This led to the formation of some of the most popular pop groups in the Korean music industry. SM Entertainment was established in 1995, JYP Entertainment in 1997 and YG Entertainment in 1998.

    The year 1996 also saw the first ever K-Pop group in existence which was H.O.T. This was the group that started the K-Pop culture that is prevalent and followed even today. With the emergence of BoA and TVXQ in 2003, K-Pop’s popularity soared.

    K-Pop’s Effect on South-Korean Economy

    Hallyu – meaning the Korean Wave – is a large influx of South Korean music, movies and TV shows into the western world. The speed at which its popularity has grown, especially K-Pop music, helped generate a large amount for the South Korean economy.  This helped relieve the stress that the economy was under during the 1997 Asian Financial crisis.

    The world-famous song ‘Gangnam Style’ by the South-Korean artist Psy, generated approximately USD 8 million in YouTube revenues on its release in 2012.

    The seven-member K-Pop group BTS took the world by storm with their music gaining USD 4.9 billion for the South-Korean economy. The high point was with the release of BTS’s all-English song ‘Dynamite’ which topped the Billboard Global chart for 18 weeks and generated USD 1.43 billion.  

    The Ministry of Culture, Sports and Tourism and Korea Culture and tourism conducted a joint study that showed the revenue generated by BTS’s hit song would be able to provide approximately 8000 jobs during the COVID-19 Pandemic. This revenue was then utilized to bring these jobs to fruition.

    The Hallyu in its totality has helped boost the South Korean economy by developing exports to the tune of USD 9.48 billion. K-Pop merchandise, in particular, made a significant addition to this number by raising revenue to the tune of USD 114.5 million.

    K-Pop has also created advertisements to generate revenue for the country’s economy. The better-known endorsement was between Korean Air (South Korea’s National Airline) and the K-Pop group SuperM.

    A group of 7 members, SuperM created a futuristic safety video that provided information on the safety feature of the Aircraft, alongside an original song and choreography that was specifically created for the video. This helped boost the national airline’s business and in 2020 Korean Air’s revenue stood at USD 11.2 billion.

    Tourism and Culture are the key focus of the South Korean economy. It is highly endorsed by K-Pop groups and idols. Music and Tourism work in tandem to bring money into the South Korean Economy.

    Distinctive Features of K-Pop

    Generally, an umbrella term encompassing all music from South Korea, K-Pop has some unique and distinctive features and characteristics that define the music style.

    Fashion Influencers

    The K-Pop idols are known for their colourful and stylish clothing. Their wardrobe ranges from street-type clothing to elegant wear to themed clothing. Many K-Pop idols are fashion influencers driving current trends, particularly the younger generation.

    Hybrid Sounds

    K-pop includes music and musical instruments from various cultures within its structure of music.  It blends traditional Korean music with western influences like jazz, rock, hip hop, etc.

    Systematic Training

    Aspiring K-Pop idols are selected for intensive live-in training programmes by entertainment agencies. They receive training in media, choreography, vocal coaching and practising live performances. They are placed into various groups depending on their unique style of personalities, voices and performance skills. Sometimes, the trainees can be in these programmes for a few years honing their skills while they wait to be placed in groups.

    Groups

    K-Pop groups usually consist of at least 7 members. Of course, there are exceptions to this rule. They generally are in numbers in a group so that K-Pop fans have a variety of idols to choose from.

    Choreography Excellence

    Dance routines are a critical and significant part of every K-Pop group. Choreographers work extensively with the groups to create unique routines, that are sometimes repetitive, to complement each song. These motions are created repetitively to appeal to a large fan base.

    Popularity of K-Pop Worldwide
    Popularity of K-Pop Worldwide

    How K-Pop Went International?

    In the early 2000s, bands like BoA and TVXQ started a new generation of K-Pop idols that made this music genre popular in the neighbouring Japanese market and continued to grow from there.  

    With the advent and help of social media and networking, K-Pop music spread rapidly and gained fans internationally not only in Asia but Latin America, North Africa, South and East Africa, the Middle East and throughout the Western world. In 2012, Psy’s ‘Gangnam Style’ hit the radios all around the world and K-Pop emerged as a popular style of music.

    The last decade has seen K-Pop’s fame and recognition rise significantly, especially with mainstream western audiences. This has largely been due to the massive success of bands like BTS (BangTan Boys), a popular boy band that was formed in 2010 and Blackpink.

    BTS and BlackPink
    BTS and BlackPink

    These bands have continuously given chartbuster songs. In fact, in 2017, BTS was the first group in the genre to perform at the American Music Awards.

    This stage introduced them to millions of western viewers. They continue to ride on their success with the release of their first-ever English-language single called ‘Dynamite’.  It topped the charts in 2020 after its release.

    Growth of K-Pop

    The year 2018 saw significant growth in the revenue of K-Pop. It reached a 17.9% in revenue growth and continued its climb by reaching a 44.8% revenue growth in 2020 positioning itself as the fastest growing market of the year.

    According to the International Federation of Phonographic Industry’s ‘Global Music Report’ of 2019, Korean Popular Music was ranked six among the top ten music markets worldwide. BTS and Blackpink were the artists that were leading this market growth.

    Some Top Names of K-Pop Music

    It is not uncommon for artists to perform as a group for about a decade and then move on to establish solo careers. However, some groups are long-lasting and successful. These groups vary in their music styles, genre, number of group members or even image. The one thing they have in common is great music accompanied by great dance and performance.

    Some of the famous K-Pop names in the industry are BTS, Blackpink, Twice, Red Velvet, iKon and Seventeen. There are even solo K-Pop artists who have made a name for themselves like Taeyeon, BoA, IU, Taemin and Jay Park. There are many more groups and solo artists that are known for their music and performances.

    South Korea’s popular music is garnering their government’s support as the government also reaps economic benefits from the popularity of K-Pop. The government is now applying cultural diplomacy as soft power. Whatever is said and done, music brings everyone together. And K-Pop example is a great showcase for that truth. K-pop has contributed over $5 billion to Korean GDP, making it one of the big parts of the country.

    FAQs

    How much does K-pop contribute to the Korean economy?

    K-Pop helped boost the Korean economy by $9.48 billion in 2018 and $12.3 billion in 2019.

    How did BTS help South Korea?

    BTS contributed about $3.6 billion to the South Korean economy.

    How does BTS contribute to the Korean economy?

    BTS contributed to Korea’s economy during the pandemic when the concerts of the famous band were still going on.

  • List of Brands Endorsed by Swara Bhasker

    Swara Bhasker is an Indian celebrity. She is best known for her work in Hindi cinema, main productions and starring roles in independent films. She is well known for her roles in Sabhi ki Bajegi band as Jaya in 2013, Tanu Weds Manu Returns in 2015 as Payal Sinha Singh and many other roles in great movies. She has won two Screen Awards and has been nominated for a Film fare Award on three occasions. The reason for her increase in popularity is her being very active on social media about current affairs. She always speaks her heart out without any hesitation which got her into trouble many times. According to media reports, Swara’s net worth is $5million in 2021. Apart from films, she is also making money from many brand endorsements. Recently, Recode, an E-commerce makeup and Skicare brand has chosen her as brand ambassador.

    Brands Endorsed by Swara Bhasker

    1. Tanishq
    2. Fortune Kachi Gani Mustard Oil
    3. Sprite
    4. Iodex
    5. Namyaa Skin Care
    6. Harpic
    7. Reliance Health Insurance
    8. Tinder India

    Tanishq

    Tanishq is an Indian jewellery brand, founded in 1994. Swara Bhasker was seen in Tanishq Diwali Advertisement 2017. She played a role of a typical Indian housewife. The Ad symbolizes the beauty of the relationship between husband and wife. The idea of this advertisement is to show the love of a husband to his wife by gifting her a piece of jewellery on Diwali. She played the role with grace and innocence.

    Fortune Kachi Gani Mustard Oil

    Fortune is one of India’s largest edible oil brands. It is owned by Adani Wilmar comes under Wilmar Internal Limited. Their activities include oil palm cultivation, edible oils refining, oilseeds crushing, consumer pack edible oils processing, merchandising, oleochemicals, biodiesel manufacturing, grains processing, sugar milling and refining.  Fortune Kachi Ghani Oil is rich in Vitamins A, E, Beta Carotene and naturally cholesterol free which makes the food tasty and healthy. Swara was chosen to be a part of this campaign for her fierce looks. She plays the role of a politician who is not afraid of anything and only wants what is best for the people of her constituency by making good choices.

    Sprite

    Sprite is a colourless, lemon and lime-flavoured soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States. It is meant to quench your thirst and refresh your mind. Swara was seen playing a gorgeous violin teacher in the advertisement. She was chosen for this endorsement for her dashing looks and mesmerized the audience by stealing the show with her beauty and talent.

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    Iodex

    Iodex is manufactured by GSK Consumer Healthcare India. Iodex Balm is a power-packed formula of 5 natural ingredients – Gandapuro Tel, Pudina ka Phool, Nilgiri Tel, Turpine ka Tel, & Lavanga ka Tel which helps in reducing muscular inflammation & provides effective relief from every type of body pain. This advertisement is about women’s empowerment and social equity. The advertisement starts with Swara playing the role of a classical dance teacher who shares the expenses of the house and helps her husband by being independent suffering from muscle pain. They beautifully captured a woman who wanted to be independent and a loving wife to her husband.

    Namyaa Skin Care

    Namyaa is one of India’s leading feminine intimate and hygiene brands. They develop great skincare products with zero side effects for women. Hygiene should be considered an essential part of everyday life to avoid health problems. Awareness regarding Feminine hygiene in intimates areas and negative social norms regarding feminine hygiene should change. Swara Bhasker is the brand ambassador of Namyaa skincare. She is chosen as the face of the brand as they wanted women to be as brave and beautiful as she is from inside and out. Women should feel empowered and break all the norms regarding the surrounding feminine hygiene.

    Harpic

    Harpic is the brand name of a toilet cleaner launched in the United Kingdom in the year 1932 by Reckitt. This advertisement explains the importance of cleanliness for staying healthy. They made this advertisement based on the Swacch Bharat campaign launched by Narendra Modi prime minister of India in the year 2014 to solve the problems of sanitation and waste management in India by maintaining clean surroundings. Swara Bhasker was chosen for endorsing Harpic  Swacch Bharat’s campaign considering she is a celebrity who has a very active social media life and she shares her opinion on current affairs without any hesitation.

    Reliance Health Insurance

    Health Insurance is a policy that covers medical expenses during emergency medical services or surgical medical expenses. Life is not predictable, Health Insurance policy is a financial backup for unplanned medical emergencies. Reliance Insurance Policy is available for individuals as well as Family Floater Plans, with benefits such as cashless hospitalization, reinstatement of base sum insured, pre and post hospitalization expenses, and numerous other add-on features.

    Tinder India

    Tinder is an online dating app, where you get to choose your date according to your interests, location, and compatibility. Users can swipe left or right to like and match with others. It facilitates the conversation between people only when they like each other’s profiles. It is also a great way to meet people, make new friends and expand your social circle. Tinder has gained the most popularity among teenagers as everybody in recent times wants to try out new things and do new things every day. It helps people who are socially awkward to interact and make themselves comfortable with the opposite person. During recent Covid times, Tinder became a source for social interaction and helped a lot of people to cope with loneliness. Many people who meet their partners from Tinder are very happy and highly compatible. Swara Bhasker appeared in the Tinder India video as she represents every single, confident, independent and successful woman in society.

    Conclusion

    Swara Bhasker was awarded Zee Cine Award for Best Actress in a Supporting Role female in 2012& 2014, Screen Award for Best Supporting Actress in 2014 and Screen Award for Best Actress (Critics) in 2014. She is an inspiration to many girls who dream of becoming an actress and doing big in the industry without any film background.

    FAQs

    How old is Swara Bhaskar?

    Swara Bhaskar was born on 9 April, 1988. She is 34 years Old (2022).

    What is net worth of Swara Bhasker?

    Swara Bhasker’s net worth is estimated to be around $5 million in 2021.

    Which was the first movie of Swara Bhasker?

    Swara Bhasker made her acting debut in 2009 with the film Madholal Keep Walking.

    What are the brands endorsed by Swara Bhasker?

    Some of the brands endorsed by Swara Bhasker are:

    • Tanishq
    • Fortune Kachi Gani Mustard Oil
    • Sprite
    • Iodex
    • Namyaa Skin Care
    • Reliance Health Insurance
    • Tinder India

  • List of Brands Endorsed by Sonu Nigam

    When it comes to the singing icon of all time, Sonu Nigam is the name that comes to everyone’s mouth. Today, almost every celebrity is diving their wave into the advertising limelight. With that in mind, it’s quite amusing to acknowledge the fact how Sonu Nigam is getting his way in the endorsement business.

    Sonu Nigam is a prominent Indian singer as well as a music director who is famous for his vocal wisdom in Hindi and Kannada languages. And the words of his talent isn’t limited to India only, in fact, the singing icon is famous all across the world. With song records of over 2000 songs, Sonu Nigam has an enormous fan following. And based on such a huge fan following and being one of the top singers in the country, several brands have approached him and signed endorsement deals. Among these, some famous names are Dabur Honitus, Idea Cellular, NGO Fight Hunger Foundation and others.

    In this article, we have discussed the brands endorsed by the singing legend, Sonu Nigam. So, let’s get started!

    List of Brands Endorsed by Sonu Nigam

    1. Fight Hunger Foundation
    2. Artium Academy
    3. Dabur Honitus
    4. Idea Cellular
    5. Fashion label by photographer Vicky Idnani

    Conclusion
    FAQs

    List of Brands Endorsed by Sonu Nigam

    Fight Hunger Foundation

    Being one of the biggest singers in the country, Sonu Nigam has ruled millions of hearts with his heart-touching voice. With this fascination and love of his fan, Sonu Nigam has been announced the Goodwill brand ambassador of the Indian NGO Fight Hunger Foundation.

    And for this endorsement deal, he has also released a song that would help in spreading and raising awareness among the people for the main cause of this NGO. The title of the song is “Hope in the future”.

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    Artium Academy

    Sonu Nigam has been signed as the patron-in-chief of the brand film featuring the Artium Academy. In this film, they are highlighting the journey of this singing icon over the years. It shows how he came to Mumbai in the first place, from Delhi around three decades ago. The film beautifully showed how started his journey and was a completely different version of himself, even when he hosted the first-ever snow of his life around 26 years ago.

    He learned through his experiences and grew into the legend that he is today.

    His experience, journey and learnings are presented by this Artium Academy. The brand aims to deploy a 360-degree campaign that works on identifying media formats with tactics alongside the current campaigns by the brand.

    Sonu Nigam endorsed brand – Artium Academy

    Dabur Honitus

    It’s quite amazing that Dabur has recently started a different campaign approach for its cough lozenges. The company is moving forward in launching TV commercials for its new product and signed Sonu Nigam for the campaign. In its advertisement, it has shown Sonu Nigam along with the finalist of Indian Idol Rahul Vaidya.

    The advertisement mainly targets teens and focuses on the better quality and relief attribute of the Honitus Cough Drops.

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    Idea Cellular

    After playing a judge in the television ad campaign of the brand Dabur Honitus, Idea cellular has signed the signing icon Sonu Nigam to endorse the brand and also, went to the 20-city tour campaign all across the country.

    Fashion label by photographer Vicky Idnani

    Sonu Nigam, the ruler of dozens of Indian hearts with the wisdom of music, has entered the modelling universe by being a brand ambassador of the fashion label by photographer Vicky Idnani.

    Based on fan following and his fitness, Sonu Nigam has been approached to become a model for branding the clothing styles of this company.

    Vicky Idnani and his partner Avinash Bamnia styled many celebrities and did the photoshoot. They then launched a distinct clothing collection and considered Sonu Nigam as the most iconic face. And that’s when he became the brand ambassador for the label.

    Conclusion

    In conclusion, we can say that Sonu Nigam, being such a prominent personality in the Indian music industry and having such a huge fan following, so it’s obviously approached by different brands. He came into the industry around 30 years ago and his talent and hard work are what brought him to such a level. He is famous for singing Hindi and Kannada songs. Apart from being a singing professional, Sonu Nigam is also a producer, actor, songwriter and philanthropist. He has endorsed brands like Artium academy, Dabur Honitus, Idea Cellular and others. He is also connected with the Indian NGO fight hunger foundation as its goodwill ambassador. Not just this, Sonu Nigam is the face of the fashion label by Vicky Idnani. And, that’s truly impressive! Stay tuned for more such content!

    FAQs

    What are the brands endorsed by Sonu Nigam?

    Sonu Nigam has endorsed several brands which are:

    • Fight Hunger Foundation
    • Artium Academy
    • Dabur Honitus
    • Idea Cellular
    • Fashion label

    Is Dabur Honitus endorsed by Sonu Nigam?

    Yes, Sonu Nigam endorses Dabur Honitus.

    What is Fight Hunger Foundation?

    “Fight Hunger Foundation” is an Indian not-for-profit to promote community based management of acute malnutrition.

    What is Artium Academy?

    Artium Academy is an Online Music Education platform founded by
    Ashish Joshi. Sonu Nigam endorses Artium Academy.

  • Interesting Facts about Spotify: Best Music Streaming Service Platform

    ‌‌When it comes to music, we all have been fans of Spotify! The extremely popular music streaming service provider, Spotify is counted among the largest service providers all across the world. Spotify has more than 382 million monthly users among which 172 million are paying subscribers. With Spotify, you can access a huge number of songs and albums, some specially designed for you. One of the major reasons for the success of Spotify is its free services. Although it does get interrupted by the advertisements, still there’s a vast amount of content that you can access for totally free!

    Spotify was founded by Daniel Ek and Martin Lorentzon and launched in 2006. It has created a new emotion among the audience and has truly changed the music streaming service. Speaking of which, apart from Spotify’s success and fan following, it has some pretty interesting facts that we are going to discuss in this article. So, let’s get started!

    Interesting Facts about Spotify

    Conclusion
    FAQs

    Interesting facts about Spotify

    Interesting Facts about Spotify

    Story of Spotify

    People often confuse Spotify as an American company, but very few know that Spotify is actually a Swedish company. Yes, that’s right!

    Spotify was founded in Sweden in 2006. However, because for some reason, its official launch was held by the end of 2008. After running for a few years, Spotify went International and began its charm in the United States.

    Spotify gained a huge success and now, the company has reached almost every corner of this world. Its official headquarters is established in Stockholm, Sweden.

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    1/4th of Spotify songs have not been discovered

    It is very rare that around 25% of the total songs listened to on Spotify have not been discovered yet. These songs have not been played even once. These songs mainly belong to unknown artists and band covers.

    Intriguingly, Spotify does not ask the music artist to be famous for getting their songs be listened. However, this doesn’t imply that the listener would listen to them.

    Where did the “Spotify” name come from?

    Spotify Logo
    Spotify Logo

    In an interview with Daniel Ek mentioned that “Spotify” isn’t the name they chose for the company. The story behind this is, the Co-founder Martin Lorentzon had decided on some other name for the company but Daniel Ek misheard the name with something different. Then with the turns of events, the “Spotify” name was created with the combination of two words which are: ‘Spot’ and ‘Identify”. And that’s how the name “Spotify” came in!

    Criticism of Spotify from prominent celebrities

    Spotify criticised by Taylor Swift
    Spotify criticised by Taylor Swift

    Spotify has gained various criticism from some prominent artists like Taylor Swift and Thom Yorke. This is because the company, Spotify, shares 70% of the total revenue to the right-holders and this is nowhere appreciated by the artists.

    This even made Taylor Swift leave the platform and stop releasing her songs on Spotify. However, after some time, Taylor Swift did return to Spotify with her album “Bad Reputation”.

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    Artists gains very little from Spotify

    Spotify pays very little to its artists as compared to their talent and worth. For example, for every 1,000 plays on a song, the artists receive only $4.37. This is basically a downside of the company as all the work done by the artists doesn’t profit them in any way and Spotify makes all the profit over it.

    That’s why it’s always recommended that, if you want to support an artist, purchase their song’s CDs, vinyl or any other, for listening to their music.

    Spotify has acquired Echo Nest

    We all have encountered the amazing feature of Spotify, where it matches the songs with its artists in all the contexts it is used in. That came in 2014 when Spotify collaborated with the startup, Echo Nest. This helped Spotify in acquiring machine learning and music learning company The Echo Nest. Through this only, Spotify gained this amazing feature.

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    Conclusion

    In conclusion, we can say that Spotify is a truly amazing music streaming company with free as well as subscriptions songs and albums. It is even considered the most intriguing music streaming application for your phone. You can formulate your own playlists and gain preferences. In fact, you can listen to those songs which you wouldn’t find on any other platform. Spotify truly holds the potential to transform the music industry and in some ways, it already has.

    FAQs

    Who has founded Spotify?

    Spotify was founded by Daniel Ek and Martin Lorentzon in 2006.

    Who is the CEO of Spotify?

    Daniel Ek is the CEO of Spotify since 2006.

    What makes Spotify unique?

    Some of the unique things listeners can do on Spotify are:

    • Bring back deleted playlists
    • Exclude playing specific artists
    • Sorting your liked songs
    • Share music with Spotify codes
    • Add your MP3s
    • Listen with others
    • Link to your favorite part of the song with time markers

    Is Spotify free for artists?

    Uploading music on Spotify is free to all artists. Spotify doesn’t charge you any fees or commissions.

    When does an artist get paid on Spotify?

    An artist gets his payment depending upon how frequently their music is being streamed on Spotify.

  • List of Brands Endorsed by K-pop Stars BTS

    In our lifetime, almost every one of us has heard, even if it’s just once, that music is a universal language, which transcends boundaries, space, and time. This boy band from South Korea, with their love for music, proved the above sentence with their hard work and passion.

    Bangtan Sonyeondan, popularly known as BTS is a Korean pop also known as K-Pop group from South Korea, which is conquering the whole world with their music. They debuted in the year 2013. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. The band is under Big Hit Music, a subsidiary of Hybe Corporation.

    The two times Grammy nominees have now become some of the biggest artists in the music industry, their songs are all about messages of self-love, depression, societal issues, dreams, basically everything that today’s youth faces in their everyday life. The relatability of the songs made the band, a group of global superstars. They speak about bullying and the hardships that come while struggling with today’s world and also about mental health. Recently, they have become the first Asian in the history of American Music Awards, to win the Artist of the year.

    Their influence is so huge that they have attended and addressed in the UN General Assembly twice. In 2018, they launched their ‘Love Myself’ campaign and partnered up with UNICEF to prevent violence against children and teenagers. Not only that, this year before addressing in the UN, all the seven of them were appointed as ‘special presidential envoy for future generations and culture’ by the President of South Korea, Moon Jae-in.

    They are not just a K-pop sensation anymore; in fact, they are much more than that. It wouldn’t be wrong to say that they are a global phenomenon. They are proving their mettle each and every day by the messages conveyed through their heart-touching songs.

    By singing in three languages; Korean, Japanese and English, the band is collecting fans from all over the globe. BTS’s previous albums and songs have always been a talk of the music industry, be it their album ‘Wings’ or ‘Love Yourself: Answer’ or ‘Map Of The Soul: 7’. Their current songs ‘Dynamite’, ‘Life Goes On’, ‘Butter’ and ‘Permission To Dance’ are soaring in popularity and have taken the spot of number 1 in Billboard Hot 100 list numerous times.

    Due to their impact, several brands have made them their ambassadors and are attracting attention from all around the world. In this article, we will talk about those brands, which are endorsed by the current biggest boy band in the world. So, let’s get started.

    “The endorsement process is an evolution. What you try to do is you endorse someone that you believe in and their ideas and their solutions align with yours.”

    -Herman Cain

    Samsung
    McDonald’s
    Coway
    Bodyfriend
    Chilsung Cider
    Puma
    Fila
    Kloud
    KB Kookmin Bank
    Louis Vuitton
    Xylitol
    Tokopedia
    VT Cosmetics
    Hyundai
    FAQ

    Samsung

    One of the biggest technology giants in the world, Samsung, founded in the year 1969 is a South Korean multinational company famous for its electronic components, especially its smartphones. The tech giant operates in over 74 countries and has over 290,000 numbers of employees under it. Samsung’s smartphones are a big competitor of Apple’s iPhone, Vivo, Oppo, and Xiaomi.

    Samsung roped in BTS as their Global brand ambassador for their smartphones in the year 2020 and launched S20 plus edition. This year the band unveils the Galaxy buds and the Galaxy Z Fold and Flip series and the series has broken their own sales records.

    McDonald’s

    The world’s one of the most, if not the most popular burger chain McDonald’s was founded in the year 1955 by Maurice McDonald and Richard McDonald. The largest fast-food chain collaborated for their campaign with the BTS this year in April and released and included ‘The BTS Meal’ in their menu.

    The meal consisted of 10 chicken nuggets, medium-sized fries, and coke, plus two dipping sauces Cajun and sweet chilli to give the flavour of South Korea. The packaging features the group’s logo and its symbolic colour, purple. The sales of this meal rocketed in 49 countries and made headlines.

    Coway

    This South Korean-based company deals with home appliances like water purifiers, air purifiers and it was founded in the year 1989 by Yoon Seok-geum. The company paired up with BTS and made them their brand ambassador this year in the month of March.

    As per Coway, they wanted to enter the global market with the help of the band and have already become the highest-ranking water purifier brand in South Korea. Apart from that, the brand has experienced a huge hike in its sales in Malaysia and has made the country, one of its biggest markets outside South Korea.

    Bodyfriend

    This global healthcare company is popularly known for manufacturing luxury massage chairs is based in Seoul and was founded in the year 2007. The band collaborated with the company to promote their massage chairs in the year 2020. The brand’s customer base kept increasing and broke several of its sales records. Plus, the company experienced customers from the younger generation buying the product.

    Chilsung Cider

    South Korea’s most loved beverage brand Chilsung Cider collaborated with the K-Pop band in the year 2020 and made them the brand’s new face. During their 70th anniversary, the brand released the Chilsung Cider X BTS miniature set that sold out in just 10 minutes.

    Puma

    This company famous for its sports clothing, footwear, and accessories was founded in the year 1948 by Rudolf Dassler. Puma is the third-largest sportswear manufacturing brand operates in 120 countries and has over 13,00 employees. The brand collaborated with the septet in the year 2015 and has launched various fashionable items since then. One of the items, the black and white sneakers launched by the brand collaborating with BTS experienced massive popularity.

    Fila

    Another sportswear company famous for making products for men, women and kids was founded in the year 1911. BTS become the brand ambassador of Fila in 2019 and has over 800 employees working for the brand. The company operates in almost 70 countries. This year they launched ‘2021 Summer Collection’ and ‘2021 Winter Collection’ with the band that witnessed soaring popularity for the collections.

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    Kloud

    The Beer brand by Lotte Chilsung beverage made the septet their face in this year on the month of April. Such is the influence that the advertisement comprises of the band kept on trending on the top after its launch on YouTube for four days in South Korea.

    KB Kookmin Bank

    The band became the face of this bank in 2018. It is one of South Korea’s major banks. They collaborated and released debit cards and saving programs that feature BTS. It was mostly done to target the customer base of the young generation.

    Louis Vuitton

    This French fashion house and luxury apparel company is one of the most famous brands in the world. It was founded in the year 1854 by Louis Vuitton. The brand made BTS their brand ambassador in the month of April of this year and welcomed them into their family. The group got featured in the Louis Vuitton’s Men’s Fall-Winter 2021 Fashion Show post the announcement of their collaboration.

    Xylitol

    This chewing gum brand under Lotte Confectionary collaborated with the band this year in the month of May. It was a campaign called ‘Smile to Smile Project’ where the band conveyed positive messages when the world is suffering from a deadly pandemic. The brand’s aim is to make people smile even in tough times as per the campaign.

    Tokopedia

    This Indonesian technology company was founded in the year 2009 by William Tanuwijaya. It is one of the largest technology companies from Southeast Asia mostly specializing in e-commerce. BTS partnered up with Tokopedia in 2019 as their brand ambassadors and since then it has produced a number of commercials featuring the septet.

    VT Cosmetics

    South Korea is known for its skincare and makeup products. VT Cosmetics, a Korean brand collaborated with BTS and launched several makeup products that received high popularity all over South Korea.

    Hyundai

    The multinational automotive manufacturing company is famous worldwide. It was founded in the year 1967 by Chung Ju-Yung and its headquarters is based in Seoul, South Korea. The brand welcomes BTS as their global ambassador in 2018 and since then has partnered up with the band for several marketing campaigns and has also achieved in capturing the attention of young customers. The company with BTS is on a mission to promote its future technologies.

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    Conclusion

    BTS has proven that language is not a barrier if you love something and strive harder to achieve it. With over 41.7 million followers on Twitter, they remain one of the most influential artists in the music industry.

    People follow them and get inspired by them not only because of the messages that they convey through their music but also the values and ethics that they stand for. Numbers of brands are collaborating with them because they understand what kind of power these seven men have in inspiring millions of people.

    FAQ

    Who is BTS?

    BTS is also known as Bangtan Sonyeondan or Bangtan Boys is a 7 member K-Pop boy band from South Korea. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.

    What are the brands endorsed by BTS?

    Brands endorsed by BTS are Samsung, Louis Vuitton, McDonald’s, Coway, Hyundai, Bodyfriend, Tokopedia, Xylitol, KB Kookmin, BankVT Cosmetics, Fila, Puma, Chilsung, Cider, and Kloud.

    What is the net worth of BTS?

    The net worth of BTS in 2021, is an estimated $100 million.

  • Why Average Salary of Spotify Employee is more than $150k?

    What would you say if I asked you what is the best part of a job? yes, we all know it, it’s the salary. Except in some cases when you are madly passionate about working and creating impact.

    So for the general public, it’s the return on time investment. It is a good metric to judge a job based on how much it provides a return. It can also be seen as a value meter that tells how much of a value is being created. Higher the return, the greater the level of value addition.

    We all know the most popular players in providing handsome salaries like Apple, Google, Microsoft, Adobe, Goldman Sachs. This article is not about them, as you must’ve guessed from the title. It is about Spotify, but let us build up a basic understanding of salaries and company profiles and then jump to Spotify.

    Every human, every civilized human wants money. Okay, enough philosophy. Everyone who wants to join the workforce wants to join a corporation that will pay them well. They aim for the biggest names in the market and even if they fail to get the moon, they vouch for stars.

    A Brief about Spotify
    How does Spotify pay its Employees better than its Competitors?
    How much does Spotify pay its Employees?
    FAQ

    A Brief about Spotify

    Spotify is a Swedish music and media streaming service. It is also the world’s largest music streaming service provider. It offers services on almost every device possible, be it Mac, Android, Windows, and Linux.

    As of now, Spotify has a huge user base, it has around 172 million paying users and around 381 million of the total user base. That too across the globe and in around 178 countries.

    Spotify Worldwide Monthly Active Users
    Spotify Worldwide Monthly Active Users

    Music is food for the soul and these numbers prove the statement right. People love to listen and their favourite one-stop place to go is Spotify. Spotify is good at giving recommendations, understanding its users, and increasing their retention.

    The streaming service also entails a premium section of listening to music. It includes music downloads and group listening, Spotify is promoting its premium section by small payments recurring at small intervals of time. Like a 7 Rupee for a day, or 25 for a week. These are specially designed packs for the Indian audience to make them more comfortable with streaming servers.

    We all were earlier used to downloading songs (Illegally) and then listening to them, but it was wrong and steps like that of Spotify are helping make the shift to streaming music and paying for songs they love. This is the legitimate way to honor artists that create songs as their art form.

    Spotify is not only good for listeners but also a great corporation for the people working there. The employees are relatively happy there because of the competitive salaries and perks that the company provides. Let us look at some of them.

    However, there are many competitors in this space, like the common name YouTube Music, Gaana, Saavn, and many more but time and again with its efficient working and great management, Spotify has managed to top the charts of not just songs but streaming too.

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    How does Spotify pay its employees better than its competitors?

    Apart from having a huge user base. Spotify has close deals with differentiating podcasts like Joe Rogan, Obama Family, and many more. All this adds to its revenue maps and allows the company to provide competitive salaries to its employees. The average salary of a Spotify employee is more than 110,500$. That is a handsome amount.

    Spotify has increased employees by 28 percent in 2019. This shows the demand for the product market. Business insiders performed research and found out that the company can pay more than the past average, in stock or cash.

    As we discussed earlier the popularity of Spotify and the domains it provides services in. It has a freemium edge and a premium edge. Freemium includes music streaming with advertisements, this adds up to the revenue that they generate from the advertisement domain.

    The premium includes some price that disables ads and provides pro benefits like downloading music and commercial-free listening. This adds up the main revenue model of royalties. Spotify pays artists a fixed payment for their songs being listed on the platform.

    How much does Spotify pay its Employees?

    Spotify Salary Average by Department
    Spotify Salary Average by Department

    Spotify pay Marketing Specialists $95,000 to $190,000. Researchers and specialists around 140,000 to 240,000 dollars of base salary, Engineers and statisticians about 110,000 to 250,000 dollars and Human resources, finance or legal 133,390 to 185,000 dollars.

    The highest-paid salary is that of director of sales that is around $200,000 and the lowest is about $46,500. Making the company average reach more than $110,000.

    The unique thing about Spotify is that it is allowing WFH from anywhere with getting the same salaries as before.

    In February 2021, it announced a Work from anywhere scheme. Allowing employees to work from anywhere, and the company will continue paying the New York and San Francisco salary rates. Executives believe that it is the future.

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    Conclusion

    As Spotify changes how people listen to music, the legal way. Its effective business revenue model is working fine. It can provide some most competitive salaries. This is a good thing for keeping up the employee’s motivation and providing them with a platform to be their best self.

    Other domains should learn from this and try to create a differentiating factor that places them in a better position than competitors. Thus, adding better working efficiency in the corp.

    FAQ

    How much do Spotify employees get paid?

    The base salaries of Spotify employee ranges from $60,000 to $260,00 for a variety of roles.

    Does Spotify pay its employees better than its competitors?

    Yes, Spotify does pay its employees higher than its competitors.

  • List Of Brands Endorsed By Badshah

    When a well-known celebrity promotes your product to their vast fan base, the product’s success is almost guaranteed. Celebrities know how to reach their fans and brands understand that they can profit from a celebrity’s influence. Celebrity endorsement improves a company’s reputation. Businesses get more legitimacy by picking and advertising the right celebrities and endorsements for their services. Celebrities are undeniably adept at marketing and have easy access to a huge audience. These are individuals who like photographing and having their work published in magazines, blogs, social media, and other venues. As a result, promoting your company with a well-known celebrity will have a tremendous impact on your target market and beyond.

    When it comes to advertising and promotion, celebrity power is genuine and extremely useful. Businesses prefer using celebrities to promote their products, especially when the celebrity is a well-known Bollywood star like Badshah. Badshah is an Indian rapper, singer, songwriter and has a massive fan following, especially youngsters. The well-known benefit of celebrity endorsement is that it makes the advertising more memorable, and fans remember it because it features their favourite star. Any brand that works with Badshah knows that the advertisement will generate a lot of buzz among his fans and will be a great marketing opportunity.

    List of Brands Endorsed by Badshah

    Conclusion
    FAQs

    List of Brands Endorsed by Badshah

    Yamaha

    Brands Endorsed by Badshah - Yamaha Ray-ZR scooter
    Brands Endorsed by Badshah – Yamaha Ray-ZR scooter

    Yamaha is a Japanese multinational company and sells its products worldwide. In 1985, Yamaha Motor Company made its debut in India. In 2001, India Yamaha Motor Private Limited became a wholly owned subsidiary of YMC, Japan. In 2016, Badshah penned and performed a song for the ad campaign advertising Yamaha’s new Cygnus Ray-ZR scooter. It was a big hit amongst his followers, and it was a smart move for product marketing. Gaana, Saavn, Hungama, iTunes, and Wynk were all used to promote the campaign. The video was also pushed on numerous music channels.

    Badshah endorsed brand- Yamaha Ray-ZR scooter

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    Hitachi

    Brands Endorsed by Badshah - Hitachi
    Brands Endorsed by Badshah – Hitachi

    Hitachi is a Japan based multinational corporation. It started operating in India in the 1930. Hitachi India is known for creating value for customers by providing innovative products and services based on cutting-edge technologies. It is one of the most popular consumer durable companies. In 2016, Badshah made a music video for Hitachi to promote its new range of I-Clean air-conditioners. Dentsu Creative Impact designed the digital campaign, which was carried out by Sony Music. The ad emphasizes the iClean air conditioner’s automatic cleaning feature, which is nicely incorporated into this campaign. The iClean ac was created to remove moisture from the indoor unit, the auto-clean feature prevents the formation of hazardous bacteria. That’s why the song was named #NothingDirty Anthem.

    Badshah endorsed brands – Hitachi

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    Tuborg

    Brands Endorsed by Badshah - Tuborg
    Brands Endorsed by Badshah – Tuborg

    Tuborg is a Danish brewery company founded in 1873. Carlsberg manufactures Tuborg breweries in India. Tuborg was launched in India in 2009 as an easy drinking beer brand. Badshah collaborated with Major Lazer with several other artists to create a promotional song for Tuborg OPEN. Like the Major Lazer three, Diplo, Jillionaire, and Walshy Fire, the site was created to allow music enthusiasts to explore and discover new worldwide sounds. Tuborg Open was affiliated with Badshah, the second of the three cooperating musicians. Each collaborative artist, including Badshah, gave their unique sound, lyrics, and signature flair to the Tuborg Beat, all of which were influenced by their own authentic musical journeys and cultures.

    Tuborg Open affiliated by Badshah | Badshah Endorsed Brands

    Pepsi

    Brands Endorsed by Badshah - Pepsi
    Brands Endorsed by Badshah – Pepsi

    Pepsi is a brand of carbonated soft drink made by PepsiCo. PepsiCo entered India in 1988 in a joint venture with Punjab Agro Industrial Corporation (PAIC), which is owned by the Punjab government, and Voltas India Limited. Pepsi has always stayed relevant and served the audience and is always up to date with the new pop culture trends. In 2019, Badshah created a promotional song ‘Har Ghoont Mein Swag’ for the Pepsi ad campaign starring Disha Patani and Tiger Shroff. T-Series released Har Ghoont Mein Swag, on April 7. YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, and Apple Music all have the song accessible for streaming. The campaign depicts the youth’s cool attitude and swagger. The song was a hit amongst the audience and created a lot of buzz. It attracted a lot of attention towards the ad and increased the sales significantly.

    Badshah endorsed brands- Pepsi

    Conclusion

    Advertisers would benefit from using celebrities because they are well-known, prominent, and have a large following, so it’s reasonable that they would use them to connect with their target population. When it comes to Bollywood celebrities, Badshah is a household name with a large following of devoted young fans. Businesses understand the value of hiring Badshah as the face of their product and promoting it to his millions of followers. He has the authority and appeal to persuade brands to work with him. It’s a fantastic technique to reach out to a wide group of Badshah fans.

    FAQs

    Where does rapper Badshah belongs to?

    Badshah belongs from New Delhi, India.

    What is real name of Badshah?

    Popular rapper and singer Badshah’s full name is Aditya Prateek Singh Sisodia. He is better known with his stage name- Badshah.

    What are the brands endorsed by Badshah?

    Badshah endorsed brands include:

    • Yamaha
    • Hitachi
    • Tuborg
    • Pepsi

    Is Hitachi AC made in India?

    Johnson Controls-Hitachi Air Conditioning India. with headquarters in Ahmedabad, and Gujarat. It has a manufacturing factory in Kadi, Gujarat.

    Who is the owner of Tuborg?

    Tuborg is owned by Carlsberg and is one of the popular beers in India.

    Is Pepsi made in India?

    PepsiCo is an American multinational brand. It has 37 bottling operations in India, with 17 owned by the corporation and 20 by franchisee partners, to produce its beverages.

  • List Of Brands Endorsed by A R Rahman

    A R Rahman, the well-known Indian composer and performer is also known as ‘The Mozart of Madras’. Born into a musical family in Chennai on January 6, 1966, he was named A S Dileep Kumar. Rahman started his career by composing jingles for various advertisements and documentaries on Indian television. In 1992, he started his movie career with the famous director Mani Ratnam through the movie ‘Roja’. Being a huge industrial musical hit, Roja gave a great breakthrough to his career.

    Following his dreams and composing for hundreds of movies, in 2001, one among them, Lagaan was selected as the first Bollywood movie nominated for the Academy Awards in the year 2001. His works reached more heights and started conquering Hollywood. Working in various film industries from south to North, A R Rahman is one of the world’s top artists.

    In 2006, A R Rahman along with his mother Kareema Begum founded the A R Rahman Foundation. To empower the youth of the lower section of society by offering world-class music was the main agenda behind the organization started by this selfless and inspiring mother-son duo. They also target bridging the gap between race, class, caste, and communities. The foundation also supports the medical and educational needs of the poor and many more causes.

    KM Music Conservatory, founded by A R Rahman offers various part-time and full-time courses in Hindustani music, western classical music, and music technology. With renowned faculties around the world, the institute offers an education with international standards.

    A R Rahman holds most prestigious and world’s top awards such as, British Academy of Film and Television Awards (BAFTA), World Soundtrack Awards, Padma Bhushan, State Film Awards, Filmfare Awards and more.

    Being a humanitarian and a philanthropist, A R Rahman always gives immense importance to the value of life. He endorsed several brands that have particular significance in them. Here is the list of brands endorsed by the A R Rahman.

    List of Brands Endorsed By A R Rahman

    FAQs

    List of Brands Endorsed By A R Rahman

    Sheenlac Wood Polish

    Sheenlac- Brands Endorsed by A R Rahman
    Sheenlac- Brands Endorsed by A R Rahman

    The brand Sheenlac was established in 1962 by Mr. John Peter. The main aim behind this brand is to provide high-quality innovative products beyond customer’s expectations. This resulted in the innovation of non-alcoholic wood polish.

    A R Rahman was signed as the brand ambassador of Sheenlac specialty coatings. To promote the brand’s wide range of products including wood, floor, industrial paint and coating products. Sheenlac MD finds A R Rahman to be the best fit for their brand, which focuses on innovation, tech- adoption, and transformation.

    A R Rahman, on the other hand, believes in the commitment to quality and innovation by Sheenlac, offering environment-friendly technology products. The advertisement shows A R Rahman in his musical workspace, which blends his musical journey with the brand.

    Sheenlac- Brands endorsed by A R Rahman

    Casio

    Casio- Brand endorsed by A R Rahman
    Casio- Brand endorsed by A R Rahman

    CASIO is a Japanese electronics company, manufacturing products such as timepieces, calculators, projectors, digital cameras, electronic musical instruments, etc.

    A R Rahman is the only choice they could make while thinking about a brand ambassador. In 2014, A R Rahman was roped as the brand ambassador for their electronic musical instruments. To improve the keyboard market in India, which is now moving at a slow pace was their main target.

    By signing for a partnership with CASIO, A R Rahman appeals to everyone to learn music, which helps in overall personality development.

    Airtel

    Airtel- Brand endorsed by A R Rahman
    Airtel- Brand endorsed by A R Rahman

    Airtel has grown along with the magical tunes of the music maestro A R Rahman. In 2002, Airtel got its signature tune, composed by A R Rahman. The telecom giant always tries to bring out the best in advertisement with their pleasing music, along with a great message. They have succeeded in this as each advertisement leaves a mark in the heart of viewers.

    Airtel Tune- Brands endorsed by A R Rahman

    WorldSpace

    A R Rahman Endorsed Brand- WorldSpace
    A R Rahman Endorsed Brand- WorldSpace

    WorldSpace is a satellite radio network, with maximum subscribers from the continents such as Africa, Middle East, and Asia. India is their main area of business as 90% of their subscribers are from India. They have their signature tune composed by A R Rahman, which gears up their integrated marketing communication campaign.

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    JBL

    A R Rahman Endorsed Brand- JBL
    A R Rahman Endorsed Brand- JBL

    JBL is a brand under the parent brand Harman, which manufactures audio equipment and products. The new marketing strategy of JBL has partnered with the music legend, A R Rahman. Having more than 60 years of innovative experience in the field of audio products, A R Rahman was their choice while they thought of stepping into the world of marketing.

    Featuring A R Rahman himself is a visual delight. Along with peaceful and mind striking music through the luscious forest and arid desert, featuring the manufacturing of different music instruments ends with the legend appealing about the instrument that brings the life ie JBL with a tagline ‘Hear the Truth’.

    They aim to pass a message about the soul of music, be it any kind or using any instrument. It is brought in its purest form to the listeners through JBL products, which never fits by featuring someone else.

    The music maestro of India, A R Rahman is the first Indian to receive 2 Oscar awards. ‘Best Original Song’ and ‘Best Original Score’ awards were won in 2009 for the movie ‘Slumdog Millionaire’.

    JBL- Brand Endorsed by A R Rahman

    FAQs

    What are the brands endorsed by A R Rahman?

    List of Brands Endorsed By A R Rahman are:

    • Sheenlac Wood Polish
    • Casio
    • Airtel
    • WorldSpace
    • JBL

    What is WorldSpace?

    WorldSpace is an International satellite radio network.

    Who is brand ambassador of BAFTA?

    A R Rahman is the brand ambassador of BAFTA (British Academy of Film and Television Arts).