Tag: mumbai startups

WealthDesk – B2B2C Investment Technology Platform

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by WealthDesk.

WealthDesk is India’s pioneering B2B2C platform that captures the entire Investment/Asset Management/Advisory value chain from portfolio creation on top of Equities and ETFs which are productized into investment products called WealthBaskets.

WealthDesk is driving the Investment product side innovation in India. It has 50+ partners who leverage WealthDesk’s platform to realign their broking and advisory offerings. This includes renowned full-service brokers such as Motilal Oswal, JM Financial, Anand Rathi, Prabhudas Lilladher, among others. As a B2B2C SaaS platform in this space, WealthDesk can get B2B on its platform and create a bigger ecosystem at scale.

StartupTalky interviewed Mr. Ujjwal Jain (Founder & CEO, WealthDesk) to get an insight on the Success Story of WealthDesk. Know all about WealthDesk’s founding team, how it started, growth, future plans & more in this article ahead!

WealthDesk – Company Highlights

Startup Name	WealthDesk
Founders	Ujjwal Jain (CEO), Yuvraj Thakker (Co-founder & NED)
Founding Year	2016 (Went Live in 2018)
Headquarters	Mumbai
Sector	Fintech/Investment Platform
Website	wealthdesk.in

About WealthDesk
WealthDesk – Founders and Team
WealthDesk Ideation Journey – How it Started?
WealthDesk – Product and USP
WealthDesk – Challenges Faced
WealthDesk – Growth and Current Status
WealthDesk – Future Plans
WealthDesk – FAQs

About WealthDesk

WealthDesk is a B2B2C Investment Technology platform founded in 2016. WealthDesk enables portfolio-based investing on top of stocks and ETFs (Exchange Traded Fund) consolidating advisory, broking, asset, and wealth management ecosystem. It is India’s pioneering B2B2C platform that captures the entire Investment/Asset Management/Advisory value chain from portfolio creation on top of Equities and ETFs which are productized into investment products called WealthBaskets; WealthBaskets are enabled for large scale distribution through broking partners with strong network effects.

Its goal is to make sure all big and small brokers in the country are integrated on the WealthDesk platform on the transaction side (‘UPI’zation of Broking industry) and on the Advisory front, it wants to have some of the Best advisors’ Investment Products (WealthBaskets) on the WealthDesk platform.

With this dual strategy, WealthDesk drives the Investment product side innovation in India on top of Equities and ETFs (beyond Mutual Funds) and build a highly scalable distribution network for distributing these products at scale through the Broking ecosystem. The team is also pretty keen on focusing on the first-time investors as they are digitally savvy and will appreciate the benefits of the advised wealth management.

WealthDesk – Founders and Team

Ujjwal Jain is the founder and CEO of WealthDesk. Yuvraj Thakker is the Co-founder of WealthDesk.

WealthDesk Ideation Journey – How it Started?

Reminiscing the journey towards inception of WealthDesk, Ujjwal Jain (Founder & CEO of WealthDesk) says –

“I have almost a decade’s experience of working in the fund management industry. During my working tenure with DE Shaw (Wall Street based Hedge Fund), I got an opportunity to shift to Mumbai for a strategic India focused stint, this made me realize the massive India FinTech opportunity in asset management, fund management, advisory and broking. With it, I also realized that while I had demonstrated capabilities in the technology-driven active hedge fund industry, I needed to deep dive into how the Index/ETF-based passive industry works. I then took on a role with the MSCI Mumbai office and worked closely with the MSCI Geneva office which drives the Index business globally.

In less than two years, I was able to work with the research and products team globally to launch multiple Smart Beta Indices. I also worked on setting up the technology platform for launching ESG based Indices that hold a lot of prominence now. Around the same time, I was also a part of a global team looking to platformize/productize Index manufacturing at scale to reduce turnaround time with clients and compete with new technology focused fintech competitors in Index space. Having built a strong institutional and in-depth understanding of both active and passive funds, I felt ready to explore the Fintech opportunity in India.

During the research phase about India, I met several brokers and asset managers in Mumbai to understand their challenges and that of the sector at large. That’s when I clearly saw how technology could address most of the challenges that they are facing, and I began working towards it. During my research phase, I also met Yuvraj, who runs a Brokerage house as a third-generation stakeholder.

We met several times and spent hours/days together in 2015, where Yuvraj gave a sense of the current challenges in Broking and Asset Management Industry as a legacy broker and I could look at these same problems with a complete modern Computer Science mindset. Eventually, we were able to create a roadmap to build WealthDesk platform ecosystem, that incorporated the startup Wealth Technology and Services Private Limited. Yuvraj provided a strong incubation ground within his brokerage house to launch and test the platform between a closed user group.

We were clear that we wanted to build the platform first. We were sure that once we built a platform that addressed the needs of the industry, we would get customers. So, we began building a B2B2C platform ecosystem for advisors, research houses getting into advisory, brokers and investors on AWS. With its strong Start-up network, constant innovation on cloud, a strong presence in India with a vibrant developer community made AWS our default choice from day 1. It took three years for the team to work and build the platform. In 2018, WealthDesk went live. The team then spent the next year getting brokers and advisors on the platform. Today, WealthDesk is India’s pioneering SaaS-based Neo AMC platform that powers advisory, broking, wealth management, and portfolio management to retail investors at scale.

I believe that AWS has been a key enabler in our success story. Even without offering financial services, AWS has played an instrumental role in reshaping India’s financial landscape. AWS is the technological backbone of many FinTech companies, including WealthDesk, where product innovation through engineering is the integral component of value creation”

WealthDesk – Product and USP

The product is the WealthDesk platform and it provides two key offerings – For the retail investors and businesses. WealthDesk is a B2B2C Platform ecosystem with one single SaaS offering of Business platform and multiple WealthDesk Consumer SaaS Deployment(B2C) for Brokers and Advisors.

WealthDesk Business along with WealthDesk Consumer platform ecosystem enables Brokers, SEBI Registered Investment Advisors, Portfolio Managers, Research Analysts to manufacture and distribute their Stock/ETFs research as an Investable Portfolio called WealthBasket and distribute to Retail Investors through an ever expanding WealthDesk Consumer multi-broker ecosystem with seamless execution.

WealthDesk solves the problem of retail investors, who look at markets with wealth creation goals. It helps them understand where and how to invest smartly and avoid mis-selling and wrong choices. Given it is still a push-based product, the journey to get first time investors into markets or making someone build a habit for moving savings into investments following a process and with discipline is difficult. Lot of effort needs to be made in that direction as an ecosystem.

These challenges were met by bringing better Investment Products (WealthBaskets) in Indian markets that were beyond Mutual Funds for retail Investors on top of SEBI Registered Investment Advisory and Research Analyst licenses using Stocks and ETFs. The objective behind WealthDesk is to serve first time to seasoned investors with products previously accessible in the form of investable instruments. Also, drive the future of Digital Asset and Wealth management in India at scale and penetrate markets to a large extent across India.

Traditionally investors, brokers and their research & advisory arms, SEBI registered advisors and research houses used to work in silos. This model of engagement does not allow them to serve retail investors and traders with right research and portfolio strategies thus leading to suboptimal returns, misalignment of goals/incentives and is operationally non-scalable to build assets under advisory businesses on top of Equities and ETFs, etc.

Since 2013, regulators like SEBI had already started focusing on bringing transparency in advisory based distribution and streamlining the role of brokers as distributors and the recent draft of this circular (October 2020) is one of the steps in this direction to bring in more transparency, alignment. WealthDesk is pre-empting the eventuality of the industry by offering a platform powered investment instrument called WealthBaskets on top of Equities and ETFs to drive research and advisory based portfolios distribution to retail investors on top of broking. This innovation is the USP of WealthDesk.

WealthDesk – Challenges Faced

Key challenges faced by the team initially was hiring top Engineering talent to build such a deep tech platform in Capital Markets based out of Mumbai. Once a great team was established, there was no looking back.

Another challenge as well as the opportunity was to make brokers, advisors in the country look at this changing landscape and realize the future and opportunity through the founding team’s lens/vision. Once that was done, WealthDesk began growing organically, with zero sales and marketing spend till now.

Yet another challenge was to make retail investors look at markets with wealth creation goals and understand where and how to invest smartly and avoid mis-selling and wrong choices. Given it is still a push-based product, the journey to get first time investors into markets or making someone build a habit for moving savings into investments following a process and with discipline is difficult. Lot of effort needs to be made in that direction as an ecosystem. But that is an opportunity also by creating a nudge-based user journey as a platform, provide right content and marketing push to bring the necessary behavioral change. Another opportunity is that as a B2B2C SaaS platform in this space, WealthDesk can get B2B on its platform and create a bigger ecosystem at scale.

These challenges were overcome by bringing better Investment Products (WealthBaskets) in Indian markets that were beyond Mutual Funds for retail Investors on top of SEBI Registered Investment Advisory and Research Analyst licenses using Stocks and ETFs. The objective behind WealthDesk is to serve first time to seasoned investors with products previously accessible in the form of investable instruments. Also, drive the future of Digital Asset and Wealth management in India at scale and penetrate markets to a large extent across India.

WealthDesk – Growth and Current Status

WealthDesk ended Calendar year 2020 with 20 broker and advisor partners. It has nearly doubled the number of partners in Q1 of 2021.

Currently, WealthDesk has 50+ partners who have leveraged WealthDesk’s platform to realign their broking and advisory offerings around SmartBeta, Factor based Thematics, Sectoral, Asset Allocation based ETF WealthBaskets that are driving a new product ecosystem.

This includes renowned full-service brokers such as Motilal Oswal, JM Financial, Anand Rathi, Prabhudas Lilladher, among others.

Some of the leading investment advisors such as Quantech Capital (OpenQ), Finmo, Renaissance Investment Managers, Tamohara, Wright Research, etc. are on WealthDesk.

WealthDesk has also integrated with discount brokers such as ICICI Direct, Zerodha and Upstox that allows their users to directly login on WealthDesk.in and invest in WealthBaskets.

WealthDesk has also seamlessly integrated with 63 moon’s ODIN trading platform; this platform powers 800+ brokers. This partnership brings Advisory based Value Added Broking to all such brokers in a plug and play model.

WealthDesk – Future Plans

WealthDesk’s focus for the future has always been on expanding beyond mutual funds and portfolio management services. With the support and help from its partners, the team believes that they can drive the future of investing in Indian capital markets.

WealthDesk – FAQs

What is WealthDesk?

Who are the founders of WealthDesk?

Ujjwal Jain is the founder and CEO of WealthDesk. Yuvraj Thakker is the Co-founder of Wealth Desk.

What is WealthBasket?

When was WealthDesk founded?

WealthDesk was founded in 2016. The WealthDesk platform went live in 2018.

May 19, 2021

Share Acre – Co-ownership of Second Homes in India

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ShareAcre.

Note: Share Acre is no longer in business and closed.

Many of us dream to own a holiday home. Who would not love to buy a farmhouse near the beach or amidst the greenery of a hill station? If you are also one who has been planning to purchase a second home in a dream location, but the hassle of finding a suitable property, shortage of fund and the fear of the lengthy legal formalities is deterring you, then there is good news for you.

Share Acre, a Mumbai based startup brought the concept of co-ownership of second homes in India. Share Acre lets you co-own your second home and even rent and sell it if required.

Startup Name	Share Acre
Headquarter	Mumbai
Founders	Vivan Puri, Nirbhay Bakshi and Udai Chawla
Sector	Real Estate
Founded	2018
Parent Organization	Shared Acre Solutions Private Limited

About Share Acre
Second Home Industry in India
Share Acre – Founders
How was Share Acre Started
Share Acre – Name, Tagline and Logo
What is Share Acre
Share Acre – Launching Startup
Share Acre – Revenue Model
Share Acre – Funding and Investors
Share Acre – Startup Challenges
Share Acre – Competitors
Share Acre – Advisors and Mentors
Share Acre – Growth

About Share Acre

Share Acre is a real estate startup founded in 2018. ShareAcre allows two or more like-minded people to come together and split the cost and CO-OWN a second home to use, rent and eventually sell. This enables the customers to purchase a fully furnished and professionally maintained second home at a fraction of the total cost. Besides, Share Acre lists only curated and vetted listings and provides all services associated with buying, like legal and financial services, making the process super simple.

Share Acre is driven by the vision of becoming a major player in the Indian market for second homes, by radically transforming the way of buying and selling vacation properties via fractional ownership.

Second Home Industry in India

Share Acre operates in the second home market (real estate sector). In the year 2014, as per HinduBusinessLine, 1.3 million second homes were sold in India. This market is been growing at a rate of 10-12% in sales. In absolute terms, the growth registered by the vacation home segment in 2014 was 57 percent over the year 2013.

With rise in the buyer confidence, we believe that the second home market will see growth rates similar to the year 2014. Moreover, as India continues to prosper and incomes see to rise, being that a majority of second home buyers are in the upper-income segment, we can see further growth in this market.

A major hurdle for the second home market remains that it is perceived to cater to only the upper-middle income class, due to the high ticket prices for premium luxury homes, thus restricting and constraining its market reach. However, with the introduction and expansion of fractional ownership, as introduced by Share Acre, lowering ticket prices, for both usage and investment, and providing of various other services, growth in this sector is likely to aggressively accelerate in the coming five years.

Share Acre Founders

Vivan Puri, Nirbhay Bakshi, and Udai Chawla are the founders of Share Acre.

Vivan Puri is a graduate of New York University. He saw the popularity of second home concept or co-ownership of a second home in foreign countries and wanted to introduce the concept in India.

Nirbhay Bakshi graduated from O. P. Jindal Law School, on a full scholarship, with a BA. LLB degree in 2018. He worked in corporate law at the Banking and Finance team of ELP, Mumbai. His parents were on the lookout for a second home, and Nirbhay was well aware of the problems associated with finding one. So when the idea of starting Share Acre came up, looking at the immense potential it had, he left his job to join the founding team of Share Acre.

Udai Chawla graduated in 2017 from Drexel University with a bachelor of Science degree in Business Administration. He worked for Sotheby’s and subsequently, BPTP (a real estate firm in New Delhi). While working at these firms he realized that the customer buying experience has a void and the real estate market has rising prices, without alternate ways of ownership. This is the reason, he became a part of Share Acre.

How was Share Acre Started

Fractional ownership or co-ownership of second homes is a concept adopted around the world and has allowed people a more efficient, cost-effective and accessible way to own second homes. Vivan always had a keen interest in the second home sector, as it was an excellent option from both lifestyle and investment perspective.

However, he observed that in India there was no company providing the service of co-ownership of second homes. He discussed the concept with his friends, family and colleagues, and realized that owning a piece of property is a universal desire and a second home is an aspiration for many in India. He was confident that offering curated, fully furnished and well-managed properties with co-ownership options will be well suited for India.

To make things easier, along with the property he further thought of offering services required while purchasing a property like legal and financial services. Share Acre started operating from 2018.

Share Acre – Name, Tagline, and Logo

The startup was named Share Acre, as the name conveys the concept of co-owning in real estate.

We are the proud owners of over 50 domain names, which we bought while trying to come up with a name.

ShareAcre Logo

The company’s tag line, ‘Fractional Realty, A Reality’, conveys the company’s mission of helping Indian’s realize their aspirations of owning a second home.

What is Share Acre

Share Acre takes care of all the aspects required for owning a second home. It selects the best of property, takes care of interior designing, manages and maintains the property, does rental management, assists in resale and takes care of all the documentation and execution matters. The company is also creating a platform and unique dashboard that helps buyers use their property like never before.

There is a dilemma with any buyer of a second home; they want to purchase a second home to improve their lifestyle, as a status symbol, to have a break from the city life or as an investment. However on the flipside they do not want to incur heavy costs or have the additional responsibility of maintenance. Furthermore, by its very nature, a second home is used only a fraction of the time. The property lies vacant while the buyer still must pay the maintenance cost. With Share Acre, assuming 4 buyers, each buyer is able to enjoy 90 days in the property ensuring equal access during season days, weekends and bank holidays, all managed through a property manager and an online management portal provided by Share Acre. This allows buyers, via their property manager, to rent out their share of days and earn rental income while splitting the cost of maintenance and other recurring costs.

Therefore, Share Acre enables any such aspirational buyer to enjoy the benefits of owning a second home for up to just one-fourth of the total property value and without the additional responsibilities of maintenance and management.

A major issue with buying second homes is that it requires research, site visits and legal checks. Currently, there is no other platform focused on curated listings. Share Acre lists properties only after a thorough legal and financial due diligence and after conducting site visits and discussions. Furthermore, all the listings have pre-negotiated all-inclusive prices, that include the property cost, stamp duty, GST, cost of full furnishing, first-year maintenance and a security deposit. Thereby, showing buyers the actual and total cost of the property. Another Share Acre advantage is that it does not charge any brokerage from the buyers.

An expense that buyers have to incur is the huge brokerage fees, often as much as 3% of the property value, which translates to lakhs of Rupees. We on the other hand charge no brokerage from the buyer, while also providing an end to end service platform, which means we provide assistance in the purchase, documentation, interior design and property management.

Share Acre – Launching Startup

Work for developing the product began in 2017. The Share Acre team spent months ensuring all legal compliances and creating the co-ownership documents that would best protect the customers’ rights. For this Share Acre tied up with one of the best law firms in India, Desai and Diwanji.

Share Acre also associated with a renowned chartered accountancy firm, N.A Shah Associates LLP, for creating a tool to analyze investment value in properties. The team spent months scouting for the best properties across India and tying up with developers. To take care of the interiors it joined hands with SiCiDi Architecture, a leading architecture company, which has a client list including Amitabh Bachan and Priyanka Chopra. After putting all this in place and the offering prepared, Share Acre went live in 2019 and the services became accessible to buyers.

To take care of business and strategy, Share Acre brought on board Mr. Naresh Wadhwa, the ex-head of CISCO Asia. It also raised funds for marketing from Mr. Jayendra Shah, who is Share Acre’s first angel investor and is an advisor to the company

Share Acre – Revenue Model

The Share Acre revenue model earns via brokerage from sellers and a commission on property management services and rental services.

It lists properties that have a price range of 15 lakhs to 3 crores, for 25% of the property

Share Acre – Funding and Investors

Share Acre raised seed funding from angel investor Jayendra Shah in January 2019. The amount for Share Acre Funding was undisclosed.

Funding Date	Funding Stage	Funding Amount	Investor
5th January,2019	Seed	Undisclosed	Jayendra Shah

Share Acre – Startup Challenges

The most challenging part for the Share Acre team was to filter out the best properties. This involved countless trips across India to find the best properties for the buyers. There were times when the team has to spend weeks negotiating prices with developers, to ensure the most cost effective price for the end consumers.

Share Acre – Competitors

Currently, there are no other companies offering fractional ownership in India. Share Acre provides curated listings of property and end-to-end assistance to facilitate the sale, without taking any brokerage from the buyer. It also provides fully furnished interior design and property management. No other company in India provides all these services in a single package.

There are multiple listing platforms. But they are all plagued with a common problem of sub-par user experience. They have countless listings, without curation, and do not provide end-to-end services until the purchase of the property. Similarly, there are countless real estate agents, but they charge high amounts in brokerage from both the buyer and seller. And there are countless property management and interior design firms but all charge a premium price and do not come together with the property.

Share Acre – Advisors and Mentors

Share Acre has experienced advisors and mentors in its team. The company is being mentored by

Mr. Jayendra Shah (advisors to. companies such as Unichem Laboratories)
Mr. Naresh Wadhwa (ex-head of CISCO Asia)
Mr. Sahil Dhowan (Head of TCCM fund)

Share Acre – Growth

Share Acre is one of the few or maybe the only fractional ownership companies in India till date. Share Acre has expanded to over 7 cities in India and has secured properties of the best developers in the Industry, including Della (Lonavala), Ekta (Nashik), Ashray (Goa), Ahillia Homes (Goa) and Tata (Goa). It has also tied up with Opnhouz, a real estate brokerage firm in New Jersey for reaching out to NRIs. To find new avenues of investment and growth, Share Acre has brought on board experts from the industry, one of which is Mr. Sahil Dhowan.

Frequently Asked Questions – FAQs

What is Fractional ownership of home?

Fractional ownership of homes is a concept adopted around the world where it provides people a more efficient, cost-effective and accessible way to own second homes. The parties involved share maintenance charges for the home and have the property to themselves depending on the fraction of the property they are paying for.

Share Acre is a real estate startup that allows two or more like-minded people to come together and split the cost and CO-OWN a second home to use, rent and eventually sell. They also provide all services associated with buying, like legal and financial services, making the process super simple.

What are the names of some fractional ownership startups in India?

Till date (March 2021), Share Acre is the most popular and seemingly only fractional ownership startups in India.

April 25, 2021

SpiceTree Design Agency – Offering Creative Marketing Solutions
SpiceTree Design Agency Highlights

Startup Name SpiceTree Design Agency

Headquarter Mumbai

Founder Shiraz Khan

Sector Web Designing and Marketing

Founded 2004
An attractive website, a well planned digital marketing strategy or an appealing print ad campaign, all these are quite essential for every company big or small. SpiceTree Design Agency in Mumbai provides a one-stop solution for all these needs.

Shiraz Khan, a man with a passion for creating unique and innovative advertisements and marketing messages, founded this venture. SpiceTree Design Agency was set up in 2004. This creative branding agency is now operating in a wide field from website designing to CMS, from digital marketing to print media marketing services like designing print ad campaigns and marketing collateral.

SpiceTree Design Agency – Mission and Vision

SpiceTree Design Agency’s vision is to create marketing opportunities that will inevitably drive worldwide growth of their clients. The company’s mission, on the other hand, is to push brands into unchartered but engaging territories; continuously inspiring effective communications using new-age technology that create and stimulate their clients’ growth opportunities.

SpiceTree Design Agency – Industry Details

As per reports by Magna Global, a division of media agency group IPG Mediabrands, print media ad revenues are expected to reach Rs 22,424.3 crore in 2019.

The digital marketing industry is accelerating at an unprecedented rate, with no intentions of slowing down. The Indian digital marketing industry is expected to grow at 32% CAGR to Rs 18,986 crore by 2020.

The advancements of technologies like AI and machine learning, analytical tools and blockchain technology aren’t merely trends in the industry. These developments are instead raising the threshold for industry performance. In addition, voice searches and other personalized approaches are expected to become a mainstay in digital marketing strategies. All these prospects cumulatively make it a fascinating time to contribute to the industry as the horizons of consumer personalization and engagement are broadening.

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SpiceTree Design Agency – Founder

Mr. Shiraz Khan, is the founder director of SpiceTree Design Agency.

The other core member is Mr. Mehmood Khan who is the Director and also chief of business development.

The business development team consists of, Rekha Khanna, who is a computer science graduate with over 25 years of industry experience and Sanju Sharma Khan, who is an engineering graduate and have over 12 years experience in IT sector.

The web development team consists of Parveen Shaikh who has eight years of experience in web designing and development and Gaurav Nimkar who is an experienced SEO specialist and web developer.

The Digital Marketing team consists of Amita Bhoir, a Social Media and Digital Marketing expert and Manasvita Subramanian who has over 4 years experience in digital marketing.

The Creative team consists of Shruti Rajpara. Shruti is a 3D Animation Specialist, Jagrut Save is trained in Visual and Amp and expert in art and design and Monali Shinde, who is in charge of the graphics team.

SpiceTree Design Agency Team

SpiceTree Design Agency – The Idea and starting up

Inspiration struck gradually over a period of time rather than a cliché ‘Eureka’ moment.

Shiraz had a very comfortable and secure job as the Vice President of Sales and Marketing at a company before envisaging SpiceTree Design Agency. Though he had financial and work stability, he felt that the more creative part of his mind was being suppressed by the mundane coordination of sales. The monotony was uninspiring. That was the moment when the fire began stirring in his belly, fed with his growing thirst for creativity.

Shiraz had always been a creative person. He liked unveiling the concealed and subliminal meanings behind several brand ads and campaigns. Finally, he came to the realization that his passion for creativity and innovation would perfectly compliment his knowledge of science, detail, and analytics.

He began his entrepreneurial venture on the 6th of June 2004.

Once I began, I was spurred to keep marching forward with no inclinations to look back. The philosophy thankfully continues till this very date.

SpiceTree Design Agency – Name and Logo

A tree symbolizes abundance and offering while spices represent color, vibrancy and flavor. The company is named ‘SpiceTree Design Agency’ because it strives to emulate these traits of trees and spices.

It just bodes well for us that its abbreviation ‘SDA’ has a nice ring to it.

The concept of the company’s logo came from a very simplistic approach: to create an identity that is simple and easy to register in the minds of people. The color red is associated with energy, strength, power, determination as well as passion.

SpiceTree Design Agency Logo

SpiceTree Design Agency – Services

SpiceTree Design Agency curates web, print, and social media design; offer digital marketing solutions including Social Media Marketing, Social Media Optimization, Search Engine Optimization, mailers and re-targeting. It also develops clientele’s brand identity while offering consultation on products and services.

The agency has diverged its offerings based on advancements in technology, new dynamics of consumer behavior, and the perpetually adaptive nature of the industry.

As said by Shiraz, the agency’s difference lies in its core philosophy of obtaining ‘factual creativity’ viz. the perfect blend of creative thought and scientific analytics. The agency lays immense importance on offering practicality through its creative solutions in a unique manner. It aims to enable its clientele to stand out from the crowd.

SpiceTree Design Agency – Revenue Model

The Company works on retainer and project basis, and charges for the services provided to the clients.

SpiceTree Design Agency – Customer Acquisition

Philosophically I acquired our first client due to my conviction.

Shiraz is very confident and passionate about his creative marketing ideas. It is this confidence and passion that helped him acquire his first client. Impressed by his creative ideas, one of his acquaintances referred ‘Timeout Mumbai’ to get in touch with him for creatives of their Mumbai edition. Slowly as people got to see his unique creatives, the agency started attracting more clients.

SpiceTree Design Agency – Funding

The agency is bootstrapped. It started off with a sum of Rs.1,00,000 from Shiraz’s personal savings.

SpiceTree Design Agency – Challenges

As per Shiraz, the countrywide economic decline posed a challenge as sales declined and clients delayed payments. However, the agency has now formulated effective plans to remain unhampered by economic decline.

Again a self-imposed challenge that he has taken up is that of maintaining the team spirit and keeping the team motivated to do their best.

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SpiceTree Design Agency – Awards & Achievements

The Agency has an income of Over 2 Crores. More than One lakh and eighty thousand visitors have visited its website till date. Also SpiceTree Design Agency has served over 1200 clients from various verticals such as event management, travel, retail, corporate, manufacturing, finance, architecture, engineering, food and beverage, education and real estate.

The agency has been recognized as the best digital agency in the E-mailer category for 2 consecutive years by AFAQ’s.

SpiceTree Design Agency – Competitors

Very honestly, I haven’t understood what this word “competition” actually means till today. In my childhood, I was given very simple teaching. I was told that you do your best each year and everything will just follow.

Shiraz strives to keep adding an imaginary feather in his cap each year by doing better than every passing year for the brand. He believes in self-improvement rather than imitating or competing with others.

SpiceTree Design Agency – Technology Used

The agency uses LAMP Stack (Linux, Apache, MySQL, PHP, Classic PHP)

Besides it also uses HTML5, CSS3, SCSS, JQuery, Angular

Tools used are, Bootstrap, WordPress, Codeigniter, Magento

Software used are, Dream Weaver, Sublime, Photoshop, Notepad++, Illustrator, Coreldraw, After Effects

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SpiceTree Design Agency – Future Plans

The objective for each business is conspicuous – growth. We believe that the plan for growth lies in growth itself: growth for all above all. This means the inclusive growth of clients, team, and all associates.

In terms of tangible growth, the agency intends to dwell into digital AD film production. It is planning to feed the YouTube, Vimeo, and other related platforms with meaningful content in the form of video ads, short films etc. The agency also intends to build a state-of-the-art in-house studio with all resources to make video ads and short films of the highest quality.

FAQs

What is SpiceTree Design Agency?

Spicetree Design Agency is a fully fledged marketing agency specialized in Website Design & Development, Print Design and Digital Marketing since its inception in 2004.

Who is the founder of SpiceTree Design Agency?

Shiraz Khan
April 23, 2021
Upwards Success Story – One Stop Solution for all Credit Needs
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Upwards.

Get quick loans worth up to INR 2.5 lakhs sanctioned within 24 hours, via Upwards! Yes, it is that simple. Founded by Nimesh Verma and Abhishek Soni, Upwards is intended to be a one-stop solution for all credit-wellness needs, especially for the lower-income, underserved segment of the population who are unable to avail credit from formal financing institutions. Upwards has a wider geographical reach due to its entirely digital loan application and approval process.

As Upwards is growing at a rapid pace of 20-30% month-on-month growth, StartupTalky exclusively interviewed Nimesh Verma (Co-founder & CTO) of Upwards to know its Growth Story, Upwards business and revenue model, funding, how it started, marketing campaigns & more. Know more in the post ahead!

Upwards – Company Highlights

Startup Name Upwards

Founders Nimesh Verma (CTO), Abhishek Soni (CEO)

Headquarters Mumbai

Sector Fintech

Total Funding USD 5 Million

Website upwards.in

Upwards – About and Vision
Upwards – Industry/Market Details
Upwards – Founders, Team & Hiring Approach
Upwards – Ideation Journey
Upwards – Product USP
Upwards – Name, Tagline and Logo
Upwards – Business Model and Revenue Model
Upwards – Startup Launch
Upwards – Customer Retention Strategies
Upwards – Startup Challenges Faced
Upwards – Marketing Strategies
Upwards – Growth Plans
Upwards – Funding and Investors
Upwards – Advisors/Mentors
Upwards – Top Competitors
Few tools used by Upwards
Upwards – Achievements
Upwards – Future Plans

Upwards – About and Vision

Upwards is intended to be a one-stop solution for all credit-wellness needs, especially for the lower-income, underserved segment of the population who are unable to avail credit from formal financing institutions. Since Upwards is in the lending segment, the product is essentially cash. At the PAN India level, access to credit continues to be a major challenge, especially amongst the lower-income segment of the population which constitutes at least 60% of the population.

Upwards addresses the problem of lack of access to credit to the underserved population of the country by offering quick loans worth up to INR 2.5 lakhs sanctioned within 24 hours to salaried individuals across the country. As an RBI-registered NBFC, Upwards has a wider geographical reach due to its entirely digital loan application and approval process.

In the short term, Upwards is targeting a month-on-month growth rate of 20-30%. On a year-on-year basis, it is aiming for 3x-5x growth. Upwards is also planning to raise funding later this year (2021) and scale its business further, to penetrate the underserved population of the country and enable easier access to credit.

Upwards – Industry/Market Details

At a broader level, a large chunk of India remains unpenetrated when it comes to credit access as most formal institutions cater to the crème de la crème of the society which is either the upper middle class or the rich. This leaves the lower-income segment, the salaried individuals turning to informal sources of credit such as money lenders who charge unreasonably high rates of interest, resulting in the borrowers being stuck in a debt trap.

The lending industry is a rapidly growing one with quick loan option available at reasonable interest rates for a long tenure. Upwards target market comprises of nearly 60% of the population that belongs to the lower-income segment. Over the next five years, the lending sector is bound to witness rapid growth. With respect to Upwards, it is aiming for a 3x-5x growth year-on-year.

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Upwards – Founders, Team & Hiring Approach

Nimesh Verma and Abhishek Soni are the founders of Upwards.

Nimesh Verma (CTO), Abhishek Soni (CEO) – Founder, Upwards

It was initially Abhishek who presented Nimesh with a few ideas for potential business models. He initially didn’t have a finance background but his stint with a leading fintech organization helped him learn more about the domain. As Upwards started and began to grow, the founders gained a strong understanding of the lending segment, target market, etc. Both Abhishek and Nimesh are IIT, Delhi graduates.

Abhishek Soni (Co-founder & CEO, Upwards)

Abhishek holds a dual degree in Chemical Engineering and is a CFA Level-2 candidate specializing in Finance. He has worked with distinguished organizations including PwC, The Parthenon Group, and Indifi. At present, he is the CEO and Co-Founder of Upwards.

Nimesh Verma (Co-founder & CTO, Upwards)

Nimesh holds an integrated M.Tech in Mathematics and Computing. He has always been a core techie and have previously been associated with LinkedIn, Housing.com, and Crafstvilla. During his college days, Nimesh began 2 ventures and those marked the start of his entrepreneurial journey.

Role and Responsibilities

Being a CEO, Abhishek is in a way responsible for every person who is a part of the Upwards team and the business as a whole. In the umbrella of the organization, he comes at the top level as he is to an extent responsible for Nimesh’s end as well.

Nimesh’s responsibilities lie in looking after the tech-based products and data. They also divide certain common responsibilities such as HR activities, sales, etc., among them.

At present Upwards has 60-70 people who work from various cities across the country.

Upwards – Hiring and Work Culture

With respect to hiring, Nimesh & Abhishek tend to take time and avoid rushing into hiring potential candidates as they look for highly driven, passionate people who can contribute to the company’s growth. The approach to hiring also changes with each team as every team has varying requirements.

“For instance, when we hire someone for the underwriting team, the requirements are different, and they would need to have at least a few years of experience in the finance domain. When we hire for tech-based roles, we consider different criteria as the job demands a different set of skills and knowledge base” says Nimesh.

Upwards work culture is overall quite flexible, and employees can work according to their convenience as long as they are meeting the requirements and deadlines.

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Upwards – Ideation Journey

“During college, I began a couple of ventures, those ideas were primarily the ones that had engagement but the revenue models weren’t strong with merely engagement and traction aren’t enough to sustain a business” says Nimesh, Co-founder, Upwards

Hence, Nimesh was determined that his next venture would be in the fintech domain, as the business and revenue model had to be strong. Then he met his co-founder Abhishek. They pondered over several ideas and finally, decided to start Upwards. Since Abhishek has had a previous stint with a distinguished organization in the fintech domain, he suggested a few concepts and ideas. Nimesh and Abhishek landed on the same page and that’s how the Upwards journey began!

“With a business like Upwards, you also tend to know beforehand a fair estimate of your revenue, profit, and other such things needed to keep the company growing” Nimesh added

Upwards – Product USP

Upwards is intended to be a one-stop solution for all credit-wellness needs, especially for the lower-income, underserved segment of the population who are unable to avail credit from formal financing institutions. It offers quick loans worth up to INR 2.5 lakhs that are sanctioned within 24 hours and have a long tenure of repayment, that eases pressure and burden on the borrowers.

Since the loan application and approval process is entirely digital, Upwards has a wider geographical reach and is able to penetrate regions of the country that were previously inaccessible for other institutions due to a compulsion of physical visits.

“With every journey, there are several learnings, and these make you modify and improvise your concepts and ideas to grow further and improve your products and services. This is precisely what happened with Upwards” says Nimesh.

While Upwards has been in the lending segment since the ideating level, its services have evolved over the years. Upwards team continuously worked on refining it, digitizing the end-to-end process, method to onboard customers, and even the roles of the employees. There have also been other minor pivots in which it understands how to gather data, etc. Upwards hasn’t majorly pivoted from its core business, but its has realigned the approach and strategy now & then to develop the business and improve services.

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Upwards – Name, Tagline and Logo

Upwards offers credit for customers at the right time which can progressively transform their lives and takes them upwards. That was the basic idea when the founders came up with the name and the logo.

Upwards Logo

Upwards tagline is ‘Quick personal loans online’ which is quite a simple and straightforward one as it is self-explanatory with regards to what Upwards does – enhancing lifestyles through easy access to credit in times of need.

Upwards – Business Model and Revenue Model

Upwards has a standard revenue model where it earns via interest which is as conventional as businesses in the lending segment have always earned.

Upwards business model is also a straightforward one that offers quick personal loans to the lower-income segment and salaried individuals across the country. Since the entire process is done digitally, they are able to gain a wider reach across the country.

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Upwards – Startup Launch

“On day one, as with any business, there would be no users. Initially, we did enterprise sales where we approached wholesalers and blue-collar platforms and that’s how we completed our first 50 lakhs of loan disbursal which was for approximately the first 300 customers” Nimesh added.

Alongside this, the team also launched Upwards app on the Google Play store and that began to gain some organic traction. Combined, these helped Upwards build and improvise its services, app, and tech segments further, and Upwards grew.

Upwards – Customer Retention Strategies

As per Nimesh (Co-founder & CTO, Upwards) – There is no single answer to attracting and retaining customers. It is a constant journey where one has to try and optimize everything right from the core product and services to the unit economics, sales efforts and then begin scaling the company. It is then that you are able to recover your fined costs and increase revenue while offering best-in-class service to customers. This ongoing process plays a major role in attracting and retaining customers.

Upwards – Startup Challenges Faced

No venture comes without its fair share of challenges as they come in different magnitudes every day. They are a part and parcel of any entrepreneurial journey. Since both the founders hail from non-finance backgrounds, gaining an in-depth understanding of how the lending sector works at an operational level required extensive research and work accompanied by day-to-day learnings.

“Also, initially, we faced a significant amount of delinquencies. We were focusing on building a diverse portfolio which helped us tackle delinquencies but for a particular period of around 6 months, the delinquencies spiked” says Nimesh

The team then revisited the strategy and approach at the grassroots level and learned that they had to be more aggressive in its approach to erase bad books. “As long as we can overcome these challenges and navigate its way through them, it helps us learn faster and progress in the longer run” Nimesh added.

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Upwards – Marketing Strategies

“From our observations and experience, when it comes to lending, it is never about one single channel. You always need to diversify the channels you adopt for marketing strategies and be present in multiple channels to connect with customers” Nimesh Stated

For Upwards, Facebook has been a significant channel and has worked well. Social media marketing and word of mouth are deemed to be excellent marketing tools that can really give a boost to sales as per the founders of Upwards. The team at Upwards used Facebook right from inception to date apart from other online and offline partners who contribute to its sales. At the moment, it is involved in enterprise sales and planning to collaborate with corporates.

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Upwards – Growth Plans

At present, Upwards is growing at a rapid pace, with a 20-30% month-on-month growth. Later in 2021, Upwards is planning to raise a round of funding. For the next couple of years, it will be focusing on expansion, enhancing its services, and growing 3x-5x year-on-year.

Upwards – Funding and Investors

Upwards commenced as a bootstrapped company and closed its seed funding at the idea level post, and raised the Series A round in late 2018. Upwards is fortunate to be funded by marquee investors such as Shunwei Capital, India Quotient, and Mayfield Fund. So far, it has raised a total of USD 5 million and will be raising another round of funding later this year (2021)

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Upwards – Advisors/Mentors

Upwards Investors – India Quotient, Mayfield & Shunwei provide valuable inputs from time to time.

Upwards – Top Competitors

Given that fintech and the lending spaces are becoming crowded markets, there are quite a lot of competitors. Amongst these, Upwards consider Money View, Early Salary, and CASHe, to be its main competitors.

Few tools used by Upwards

A few tools used by Upwards to run the company –
- From a business standpoint, Upwards uses standard tools such as Microsoft Office.
- From a tech perspective, it uses Amazon Web Services (AWS), G-suite, and Google Could Computing (GCP) are the key tools that we use.
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Upwards – Achievements

“Abhishek and I are some of the youngest founders in the lending segment in the country today. We haven’t received any awards per se” says Nimesh

Regarding achievements, the team believes that the growth and the validation it received from its investors and customers along with receiving the NBFC license – are some significant milestones. In terms of volume and reach to customers, Upwards has had an impressive uptake in a short period.

Upwards – Future Plans

Upwards looks at expansion as a part of its business growth. The plan is to grow 3x-5x on a year-on-year basis while continuing to retain its focus on the product and services that Upwards offer. The team is also aiming for better penetration in the semi-urban and rural areas of the country to reach the underserved segments and offer them easy, quick access to credit in the upcoming months/years.
April 20, 2021

Startup Name	Upwards
Founders	Nimesh Verma (CTO), Abhishek Soni (CEO)
Headquarters	Mumbai
Sector	Fintech
Total Funding	USD 5 Million
Website	upwards.in

BigRock – Turning Imagination Into Reality

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the bigRock.

Looking forward to starting an online business with a wide customer base? Paid for your dream domain name and don’t know what to do next? Choosing the right web hosting provider is the biggest decision to make while starting an online business!

BigRock is the world’s leading web hosting and domain registration company. It provides web solutions to professionals, small businesses and individuals. It is great for hobby sites. The company provides its customers with a complete suite of products which helps the small businesses to grow their online presence. Read the BigRock success story below.

BigRock – Company Highlights

Company Name	BigRock
Headquarters	Mumbai, Maharashtra, India
Sector	Internet
Founder	Bhavin Turakhia
Founded	2010
Parent Organization	Endurance International Group
Website	bigrock.in

BigRock – About
BigRock – Founder and Team
BigRock – Logo
BigRock – Business Model
BigRock – Revenue Model
BigRock – Competitors
BigRock – FAQs

BigRock – About

BigRock products include – web hosting services, website creation products, domain registration, digital certificates and business-class email services with anti-virus features. The website is very easy to use and features are affordable. It’s like anyone can get one. The company provides world-class service to its customers.

BigRock – Founder and Team

Bhavin Turakhia is an Indian tech entrepreneur and billionaire. He was born in 1979, 21st December in Mumbai in a Jain middle class family. He is currently a man of 41 years. He completed his schooling from Arya Vidya Mandir, Bandra. He got admitted to D.G. Ruparel College to study science but later dropped out and then he completed his bachelor’s degree in commerce from another college.

In 2016, he was ranked as the 95th richest person in India. He was also awarded as The Serial Entrepreneur of the Year and Entrepreneur of the Year in Innovation and Technology by Entrepreneur, India in 2016. In 2005, he was awarded as The Bharti Entrepreneur of the Year by Bharti Foundation and The Entrepreneurship Development Institute in India.

He in the age of 18, started his tech venture with Divyank Turakhia, (his brother). He is the founder and CEO of various companies like Zeta Suite, Flock, Radix, Ringo and BigRock.

BigRock – Logo

The rock in the logo depicts that the company itself is a strong brand just like the rocks are strong and hard.

Logo, BigRock

BigRock – Business Model

The company provides the following services:

Domains – Registration, Transfer and Addons. These all include Domain Name Registration, Premium Domains, Domain Name Prices, Domain Transfer, Bulk Domain Transfer, Privacy Protect, Domain Whois Lookup, Name Suggestion Tool and Free Services.

Hosting – Shared Hosting, Reseller Hosting and Specialized Hosting. These all include Linux, Windows, Linux Reseller, Windows Reseller, WordPress, CMS, VPS, Cloud and Ecommerce Hosting.

Servers – Linux and Windows Dedicated Servers.

Websites – DIY Website Builder and BigRock Instant.

Email – Enterprise and Business Email.

Productivity – G Suite and Office 365.

Security – Digicerts & SSL, SiteLock and CodeGuard.

BigRock – Revenue Model

Currently, the company is providing a few hot deals to its customers.

51% off – Web Hosting
Rs 1248 (2 years) – .COM
Rs 898 (2 years) – .IN

The company provides assistance via emails, chats and calls (timing between 9 am to 8 pm) so that the small businesses can focus more on the growth of the revenue. The company earns a commission through sales. It is also having a BigRock affiliated Make Big Money Program. This allows free signup with ZERO Investment. BigRock earns around Rs 10,000 per sale from this program.

BigRock – Competitors

The top competitors of the company are GoDaddy, Domain.com, Kvion Inc and HostGator.

GoDaddy is one of the biggest competitors of BigRock. The company was founded in 1997 and is headquartered at Scottsdale, AZ. GoDaddy operates in the Web Hosting space.

Domain.com is also one of the top rivals of BigRock. It is a private company founded in 1998 and is headquartered at High Ridge, Missouri. The company competes in the Business Support Services Industry.

Kvion Inc is one among the competitors of BigRock. It is headquartered at Bangalore, Karnataka, India and was founded in 2014. It operates in the Web Hosting sector.

HostGator is the #3 competitor of BigRock. It is headquartered at Houston, Texas and was founded in 2002. It also works within the Web Hosting sector.

BigRock – FAQs

What is BigRock?

BigRock is a leading provider of web solutions and tools to individuals, small businesses and professionals to grow and establish their online presence.

Is BigRock hosting good?

The company is among the class of hosts that offers basic needs for a low price. It is awesome for small businesses and hobby sites.

Who owns BigRock?

Endurance International Group owns BigRock. The founder is Bhavin Turakhia.

Who are the competitors of BigRock?

The top competitors of the company are GoDaddy, Domain.com, Kvion Inc and HostGator.

April 15, 2021

BroEat! – India’s first WhatsApp based eCommerce Platform!
The food delivery segment will not be the same, even after the lockdowns lift — largely because of the startups which have innovated to adapt to physical distancing and hygiene upgrades. One of the startups front lining this change is BroEat!.

It is India’s first Whatsapp based home-delivery platform to discover menus & order food directly from your favorite local restaurants & support the community! The idea is to make sure restaurants, home chefs, and small businesses earn the margins they deserve and help save jobs.

Read this article to know everything about BroEat!, what it does, how was it started, services, founders, business model, pricing, plans, and achievements.

BroEat! – Company Highlights

Startup Name BroEat!

Headquarter Mumbai, India

Sector Hospitality

Founders Karan Tanna & Pawan Shahri

Founded 2020

Website broeat.com

Contact Email ready@broeat.com

BroEat! – Vision and Mission
BroEat! – Target Market Size
How was BroEat! Started?
BroEat! – Product/Services
BroEat! – Founders and Team
BroEat! – Name, Tagline, and Logo
BroEat! – Business Model and Revenue Model
BroEat! – Startup Launch
BroEat! – Recognition and Achievements
BroEat! – FAQs

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BroEat! – Vision and Mission

The company’s vision is to build a platform that the Indian F&B industry can depend on with transparency, open business practices & sustainable methods.
Its mission is to help this platform scale to a PAN India level where all the restaurants in India can benefit from this and grow their home-delivery business most sustainably.

“Our core belief is that by providing sustainable tech solutions to the F&B industry will help them not only thrive and become profitable and more sustainable but also help them save jobs”, says BroEat co-founder Karan Tanna.

BroEat! – Target Market Size

As per a recent survey, the Indian online food delivery market size is USD 2.9 Billion. The entire business is largely shared between 2 major market players right now. BroEat! will be the only third platform with a countrywide presence and the first-ever WhatsApp based platform in India.

In the next 5 years, the home delivery industry is going to gain major share and might become equal to the dining out industry as more and more people find great convenience in ordering in. This boom will encourage bigger brands in the home delivery segment and we might see more home-grown brands scaling up to 2000+ outlets which currently are only done by the likes of Domino’s & McDonalds.

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How was BroEat! Started?

Being in the restaurant business himself, BroEat co-founder Pawan Shahri, soon into the lockdown, figured out that the home-delivery business is going to be a major chunk of the revenues to be make. To ensure that the module is sustainable, they had to figure a way out to increase the margins there and avoid their dependability on aggregators who charge 25-28% commission per order.

It was about time that the industry needed a platform that had reduced commissions, and was transparent with consumer data. Also, keeping the services unbundled is necessary for the restaurants to be able to take up more responsibility. Soon the co-founders got sketching on base structure and started seeking various stakeholders in the industry from different business categories. When Karan and Pawan realized that this was a unanimous pain point, they decided to jump into it and take it head on.

“Our conversations with our colleagues from the industry and a deep understanding of the business had validated our idea. We also got in touch with many people to understand a consumer point of view”, says Pawan Shahri, co-founder of BroEat.

During the pandemic, it is only in a human to understand the pain of local business and to do their bit to help and support them. The consumer sentiment helped them drive this further and that’s the motive to run the platform.

BroEat! – Product/Services

BroEat! is the first-ever WhatsApp based platform in the online home delivery space. Since WhatsApp is easier to use, it is a more approachable platform, and the consumer need not download any apps. BroEat! helps restaurants earn the margins they deserve as the startup charges a bare minimum platform fee starting INR 5/- per order. This brings down the overall expense a brand might have to as low as 5-6% per order.

Karan and Pawan are trying to craft business for a new type of supply chain to make sure the consumers get the experience and service they need. Simultaneously not hitting the pockets of the merchant partners and restaurants. When anyone orders from BroEat!, they help restaurants make deserving margins, which helps them save jobs & sustain the business. That supply chain going forward supports a lot of local workers and vendors in the restaurant network.

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BroEat! – Founders and Team

Karan Tanna and Pawan Shahri are the Founders of BroEat!.

Pawan(right) and Karan(left) – Founders of Bro Eat!

Karan Tanna – Karan founded the nationwide Ghost Kitchens chain, a frontrunner in the dark kitchens segment, and his Yellow Tie Hospitality manages a host of F&B franchises, working with over 200 restaurants Karan featured on Forbes 30 Under 30, Entrepreneur 35 Under 35 & also was a part of the GQ’s most influential young Indian’s list.

Pawan Shahri – Pawan’s portfolio includes some of Mumbai’s more intimate, popular casual dining restaurants like Butterfly High, London Taxi, The Bigg Small Cafe + Bar & Oi Lat-Am Kitchen & Bar. Currently, 26, his journey started at the age of 16 running one of the most successful experiential marketing firms in the F&B business,

Both the co-founders were friends and industry colleagues who often shared their expertise in their various fields. The current company size varies between 8-10, but they have an expansion plan of 100+ employees. Karan looks more into operations & the tech front and Pawan look into marketing, brand positioning & building a strong consumer connect for the platform.

BroEat! – Name, Tagline, and Logo

BroEat! Logo

The name BroEat! Was born out of a conversation between Karan & Pawan that stuck along. Rather than a story, it was a night of brainstorming and pushing one to the other to eat. It clicked and stuck on.

BroEat! – Business Model and Revenue Model

The BroEat business model is tier pricing model. The charges for order generation platform fee are:
- INR 5/- upto an order value of INR 300/-
- INR 10/- upto an order value of INR 1000/-
- INR 20/- upto an order value of 2000/-
- INR 30/- for an order value above INR 3000/-
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BroEat! – Startup Launch

As social media has a stronghold in today’s world, the company is in a continuous process of building a strong social media presence. Also with the founders having 10+ years of experience in the hospitality sector, word-of-mouth publicity holds a major hand in getting the restaurants on-board. The platform goes live in a week and the founders are quite certain that their marketing activities will get them the desired results.

BroEat! – Recognition and Achievements

BroEat! has been featured with Forbes, The Hindu, The Economic Times, and many more as India’s first Whatsapp based e-commerce platform to discover menus & order food directly from your favorite local restaurants & support the community!

BroEat! – FAQs

What is BroEat?

India’s first Whatsapp based home-delivery platform to discover menus & order food directly from your favorite local restaurants & support the community!

How do you order from BroEat?

The process is simple. You need to add the BroEat business account number as a contact, you reach out with a simple ‘hello’ via WhatsApp and you are sent a link to their platform. You can then proceed as with a normal food order and make your payment. Then you are redirected to WhatsApp where you receive confirmation messages, receipt, and delivery updates.

When was BroEat founded?

BroEat was founded in 2020 amidst the lockdown.

Who are the Founders of BroEat?

Karan Tanna and Pawan Shahri are the Co-Founders of BroEat.
April 14, 2021
Tsara – Destination Jewellery for Every Occassion
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Tsara.

The shine of Gold and Diamond jewellery seems to deem gradually, as semi-precious jewellery is becoming more and more popular. There was a time when an Indian bride’s first preference was only gold jewellery. But these days bridesmaids and also brides are seen wearing stunning semi-precious jewellery.

Tsara provides all type of designer jewellery and has extraordinary collections. The company focuses on bringing value to the customers by keeping their convenience in mind. Tsara’s long term vision is to become India’s leading destination jewellery brand.

Tsara – Company Highlights

Startup Name Tsara

Headquarter Mumbai

Founders Tarun Jagwani and Natasha Jagwani

Sector Gems & Jewellery

Founded 2012

Tsara – Introduction
Tsara – Industry Details
Tsara – Founders
Tsara – The Idea and starting up
Tsara – Product
Tsara – Business and Revenue Model
Tsara – Customer Acquisition
Tsara – Challenges
Tsara – Competitors
Tsara – Technology Used
Tsara – Advisors and Mentors
Tsara – Future Plans
Tsara – Founders’ Advice

Tsara – Introduction

Tsara is a quite popular name among jewellery startups in India as well as among women as a destination jewellery brand with a very luxury look and at the same time inexpensive.

The main reasons behind the growing popularity of semi-precious jewellery are that – it is not expensive; it looks beautiful and elegant just like gold or diamond jewellery and it can be carried anywhere without any tension of it being stolen or lost. Keeping in view the many benefits of semi-precious jewellery, Natasha and Tarun Jagwani, launched Tsara – a destination jewellery brand in 2012. Destination jewellery is made of silver and semi-precious and synthetic stones making its price as less as one-tenth of gold or diamond jewellery.

Tsara – Industry Details

As recorded in 2017, the Indian gems and jewellery market size is about US $60 billion. It is expected to reach $100 -110 billion by 2021-2022. Gems and jewellery industry plays a very important role in Indian economy. Gems and jewellery industry makes for 7% of India’s GDP and 15.71 % of the country’s merchandise export. India earns a huge chunk of its total foreign exchange earnings by exporting gems and jewellery.

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Tsara – Founders

Tarun Jagwani and Natasha Jagwani are the Founders of Tsara.

Tarun Jagwani and Natasha Jagwani

Tarun is the third generation of gold and diamond jewellery experts and has experienced the B2B space of manufacturing. He joined the family business after graduation from Gemological Institute of America, Carlsbad. Tarun is a graduate jeweler by profession and has been creating jewellery since 2004 when he set up the factory for the business.

Natasha also belongs to a family with jewellery business and her background helped her to start and survive in this business.

Currently, Tsara has a small team of 4 people. However, Tarun and Natasha collaborate with other people as and when required to grow the business.

Tsara – The Idea and Starting Up

In 2010, after Natasha and Tarun got married, the couple attended a close friend’s wedding in Udaipur. While reaching their hotel room after dancing all night, Natasha realized one of the gold bangles she was wearing, was missing.

They looked everywhere for it, including going back to the venues and trying to trace all their steps, but it was lost. She didn’t enjoy the remaining part of the wedding as this was always at the back of her mind. When she informed Tarun’s mother about it, they had a discussion and the idea of coming up with a line of jewellery which is premium and yet affordable came into being. Natasha started doing this on her own from home and Tarun joined her to help her expand the business in late 2016.

Tsara Jewellery Logo

Tsara – Product

Tsara designs and manufactures beautiful destination jewellery (diamond imitation jewellery) to go with every occasion and everyday. It brings the expertise of manufacturing gold and diamond jewellery to the world of destination jewellery.

Manufacturing and aesthetics are what we focus a lot of our energy on.

Tsara jewelry is created by setting semi-precious stones in silver. Flawless cubic zirconias are used in Tsara jewellery.

Tsara Products

The company has four lines of jewellery to complement various occasions and events. Also, Tsara launches new collections every 2-3 months to keep up with the latest trends.

Tsara – Business and Revenue Model

Tsara mainly focuses on B2C model. The company is working towards attaining B2B customers. In the last few months, Tsara acquired 4 B2B clients who regularly buy products from them because of their creative designing and manufacturing.

Tsara – Customer Acquisition

Tsara’s head office is in Mumbai. However, they are currently selling their products through partners in Delhi, Bangalore, Pune, Ahmedabad, Surat, and other tier 1 cities. Moreover, they are stocking on over 15 online portals which serve clients all around the world. Tsara has multiple retail partners in different places, who help them to reach the customers across the country and the globe. Besides, Tsara also reaches out to its target audience by creating engaging content on social media.

The company does campaigns to attract customers whenever it launches new collections. Tsara is also working on giving special deals to their clients who have subscribed to their email and whatsapp lists.

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Tsara – Challenges

Coming from a background of gold and diamond jewelry, understanding price points was something the founders struggled with initially.

We kept designing products thinking about buying the jewellery from gold and diamonds perspective. It took us a few collections to find the designing style best suited for the world of destination jewellery.

Tsara – Competitors

Tsara faces competition from fashion jewellery brands like Swarovski, Bluestone, Ayesha etc., However, the company is all set to face the competition by launching new designer lines and keeping up with the trending fashion.

Tsara – Technology Used

Tsara is working towards ensuring that they use cloud based softwares. This gives them the flexibility to hire people from around the country and then eventually the globe.

The main idea behind the technology is the convenience for the team members and to build a company that can be operated from anywhere.

Tsara – Advisors and Mentors

Tarun’s father has been a great guide at a time when he faced certain issues. However, he also admires his digital mentors include Gary Vaynerchuk and Simon Sinek.

Tsara – Future Plans

Tsara’s future plans are –
- To grow a number of partners who sell their products online and offline.
- To ensure that their website starts generating as many sales as the stores do to grow the business.
Tsara – Founders’ Advice

Be clear on the end goal, and keep innovating and testing new ideas that align with that end result. You will be genuinely surprised what will get you closer to your goal.

Frequently Asked Questions – FAQs

What is Tsara?

Tsara is an online jewellery startup in India that provides all type of designer jewellery and has extraordinary collections.

What is destination Jewellery?

Destination jewellery is made of silver and semi-precious and synthetic stones making its price as less as one-tenth of gold or diamond jewellery.

Who Is the owner of Tsara?

Tsara Founders are husband-wife duo Tarun Jagwani and Natasha Jagwani.
April 4, 2021
Financepeer – Loans for Quality Education for the Children of India
In today’s world, almost all educators, majorly in developing nations, work on improving the quality of education via various means like infrastructure expansion, digital & innovative Edtech developments & partnerships, different facilities & faculties, etc. But with quality, the price point of education also increases. Due to this price point, only children from wealthy families can access this education. These wealth backed children would anyway get exposure and access to quality education facilities, even outside local schooling. But what about the children at the bottom of the pyramid? They constitute the mass of the population in a developing nation! Due to the price point, this mass does not get access to quality education. To cater to this audience, Rohit Gajbhiye, Naveesh Reddy, Sunit Gajbhiye and Debi Prasad Baral launched Financepeer in 2017.

It is only when this mass has access to Quality Education, will there be a real impact of education on society! This is Financepeer’s firm belief and area of operation.

Startup Name Financepeer

Headquarter Mumbai

Sector Fintech

Founders Rohit Gajbhiye

Founded 2017

Website financepeer.com

Financepeer – About and how it works
Financepeer – Founders and Team
Financepeer – How did it start?
Financepeer – Startup Launch
Financepeer – Business Model and Revenue Model
Financepeer – Competitors
Financepeer – Advisors and Mentors
Financepeer – Growth

Financepeer – About and how it works

Financepeer is a Google incubated School (K-12) Fee Financing Company that helps to pay the entire year fees upfront to the School in one installment and collects fees in 3 to 12 monthly installments from parents that too at Zero Interest & Zero Cost.

Financepeer – Founders and Team

The Co-founders of Financepeer are Rohit Gajbhiye, Naveesh Reddy, Sunit Gajbhiye and Debi Prasad Baral.
- Rohit Gajbhiye, CEO of Financepeer has a BTech-MTech from IIT Bombay. He worked at DBS Bank, Singapore for 4 years in the Consumer Credit Space. Post entrepreneurship studies from Stanford University, he started & failed in his 1st startup, left work & built Financepeer via his domain expertise.
- Naveesh Reddy, COO of Financepeer also has a BTech -MTech from IITB, Naveesh was a Data Scientist in Cognizant India and Japan for more than 4 years. His expertise was in developing machine learning algorithms for Sentiment Analysis and Fraud detection.
- Debiprasad Baral, CTO of Financepeer is BIT’s, IIMA Vs Stanford alumnus (Rohit’s class), Debi has 15yrs of experience in software product development, via Salesforce & Microsoft. He was Lead architect for developing multiple Schooling Softwares Lending Systems in multiple NBFCs.
- Sunit Gajbhiye, CPO of Financepeer is an IIM and VJTI alumnus, he has 10 years of experience in Business Operations and Product Management via Samsung and Edgeverve. He has expertise in product development in School Eco- System & Finacle core banking system in India.
Currently, Financepeer is having a strength of odd 90 employees across India with 7 offices. Financepeer has a bunch of young minds full of ambition, dedication, and innovative minds. Work flexibility and encouragement by mentors at Financepeer allows the employees to give 110%.

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Financepeer – How did it start?

All of this started with a survey, that was created in the early days to understand the pain point of parents who were not able to pay the entire fees upfront. When asked for an opinion, the majority of parents wanted to have the EMI option for school fees or any other curricular activity. Education for children, being the priority for all parents, it is necessary to have timely payments. Since the category of the mass are people who do not have enough savings to pay School Fees upfront in 1 or 2 installments, but they can afford to pay fees from their monthly income in EMI’s.

Financepeer – Startup Launch

Financepeer started with Mussoorie International School in Dehradun. Zero Interest on fee had already convinced the parents at an early stage during the promotional activities. A lot many people had already reached out to us before the admissions itself. Constant interactions with parents was important to gain trust.

Financepeer acquired its first 100 customers in a time span of not more than 3 months. Financepeer team had boarded a few schools and were trying their best for the response. Fortunately, the team met people who were always welcoming. Might be from school or any other partnerships. This allowed them to function in the best way. The maintained relationships with the school and the parents have helped them to retain the customers over this period.

Financepeer – Business Model and Revenue Model

The Financepeer business model is simple – it provides Zero Cost, Zero Interest monthly installments to parents to pay their school fees. At the same time, on behalf of the parent, Financepeer pays the entire year fees to the School on Day 1. This way, the School does not face any collection issue and continues improving the quality of education. At the same time, the masses are also able to avail of such quality education.

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Financepeer – Competitors

Quite a few competitors are out there trying to provide quality education to all the kids in the country. Some of them include GrayQuest, Bajaj Finance to only name a few.

Financepeer – Advisors and Mentors

The advisors and mentors of Financepeer are:
- Ashish Mittal – 30+ years experience in Finance Industry, Lotus Eduservices Private Limited
- Vivek Anand Oberoi – Educationist, Handling Project Devi, and Vrindavan Charity, Philanthropist
- Balajee Shrikant – Executive Director, DBS Singapore; 25+ years experience in Fintech Industries
Financepeer – Growth

Financepeer is working with 601+ schools and impacting the lives of 3,50,000+ kids across 37+ cities in India. It is planning to work with 2600+ schools in the year 2020-2021. Financepeer is exploring synergies with education institutes outside India.

Financepeer – Awards and Recognition

Over the years, Financepeer gained the following recognitions:
- Google Incubated
- Startup Award
- Associated with the T-Hub
Frequently Asked Questions – FAQs

What is Financepeer?

Financepeer is a Google incubated School (K-12) Fee Financing Company that helps to pay the entire year fees upfront to the School in one installment and collects fees in 3 to 12 monthly installments from parents that too at Zero Interest & Zero Cost.

Who are the Founders of Financepeer?

The Financepeer Founders are Rohit Gajbhiye, Naveesh Reddy, Sunit Gajbhiye and Debi Prasad Baral.

Who are the Grayquest competitors?

Financepeer is a competitor to Grayquest.
March 31, 2021
21CC Education – Bridging the skill gap in Logistics & Transportation
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by 21CC Education

The World Economic Forum states that half of India’s 350 million workforce requires to be reskilled! Here comes the role of 21CC Education, founded by industry veterans Sanjay Tiwari, Marloeke Werst, Ludo Tieman and Sumer Shankardass in 2019.

21CC Education offers industry-relevant skills in the logistics and transportation space to enhance the employability of India’s workforce as well as the productivity of India’s booming logistics sector. The 21CC app allows individuals to skill, upskill and re-skill. 21CC Education has already worked with market leaders in the logistics space like DB Schenker, DHL Global Forwarding, DP World, Sarjak Container Lines and the Port of Amsterdam to serve their training and recruitment needs.

StartupTalky interviewed Mr. Sanjay Tiwari, co-founder of 21CC Education to know the Success Story of 21CC Education. Along with it know about 21CC Education Business model, funding, founders, how it started & more.

21CC Education – Company Highlights

Startup Name 21CC Education

Founders Sanjay Tiwari, Marloeke Werst, Ludo Tieman, Sumer Shankardass

Headquarters Mumbai

Founding Year 2019

Sector Edtech, Logistics, Re/Upskilling

21CC Education – About
21CC Education – Market/Industry Details
21CC Education – Founders and Team
21CC Education – Ideation (How it started?)
21CC Education – Product/Services Offered
21CC Education – Name, Tagline and Logo
21CC Education – Business Model and Revenue Model
21CC Education – Startup Launch
21CC Education – Challenges faced
21CC Education – Funding and Investors
21CC Education – Competitors
21CC Education – Future Plans
21CC Education – FAQs

21CC Education – About

21CC Education aims to offer industry-relevant skills in the logistics and transportation space to enhance the employability of India’s workforce as well as the productivity of India’s booming logistics sector.

21CC Education, well-researched and intelligently designed app based skilling platform that delivers complex content in consumable, efficient modules with high retention outcomes. The app allows individuals to skill, upskill and re-skill. It is a powerful ally of the L&D and recruitment teams by bringing pre-skilled workforce in contact with hiring companies through its unique skills-match feature.

In short, our vision and mission would be to ‘skill the world’ says Sanjay, co-founder, 21CC Education

The smartphone disseminated technology is a scalable solution helping organizations with on-boarding , training and mass hiring to efficiently bridge the skill gaps.

Sanjay as he states enjoys the stress of entrepreneurship, both within and outside of a large organization. There are many learnings as the work progresses and takes a lot of creative effort to get all the noses in the same direction, while trying to figure out the core value proposition. His major interest in logistics and supply chain education led to the setting up of 21CC Education with friends in the U.S., Netherlands and India.

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21CC Education – Market/Industry Details

According to a McKinsey report – Because of AI and technology, 375 million globally need to be re-skilled, and this was pre-pandemic!

The World Economic Forum states that half of India’s 350 million workforce requires to be reskilled. India has 21 million employees in logistics and the industry is growing by more than 10% per annum. The Government is spending billions of dollars on new infrastructure, private equity and VC players are investing billions in new companies.

In the warehousing industry alone 48,000 new positions will get added between 2020 and 2022. A new McKinsey Global Survey on future workforce needs, nearly 9 in 10 executives and managers say their organizations either face skill gaps already or expect gaps to develop within the next five years. All of these people need to be skilled remotely, on the fly and preferably before their first day of work.

21CC Education – Founders and Team

21CC Education was founded in 2019 by Sanjay Tiwari, Marloeke Werst, Ludo Tieman and Sumer Shankardass. The company is headquartered in Mumbai and has an office in The Hague, The Netherlands.

Sanjay Tiwari- Co-Founder, 21CC Education

Sanjay Tiwari

Sanjay has close to thirty years’ experience in trading, transportation and logistics having worked for a Dutch steel trading and warehousing company in Singapore and Malaysia, for KLM Cargo in The Netherlands and the U.S. and for Maersk in India.

Marloeke Werst

Marloeke has a product management background at L’Oréal and Air France KLM Cargo, followed by a consulting and training career. Marloeke was hired to work at KLM Cargo by Sanjay when they were building up a new air cargo security product in 2002. Her subsequent background in consulting, training and change management was a great help when they re-connected in 2013. Marloeke has deep connects with the Dutch government and industry bodies.

Sumer Shankardass

Sumer was part of the team that took WNS to the NYSE and has extensive BPO experience, as well as experience as a strategic advisor to startups. Sumer and Sanjay know each other from their days in Chicago in 2007 and coincidentally both moved back to India in 2010 with their families. As the co-promoter of 21CC Education, he helps the company to secure the large corporate contracts, leveraging his network and advising on fund raising.

Ludo Tieman

Ludo comes from a family of entrepreneurs in The Netherlands. He ran his own company in The Netherlands in the DIY space and then worked with two startups in Thailand. He heads technology development for 21CC. Ludo and Sanjay both went to the University of Groningen in The Netherlands many many many years ago and have backpacked through India together in the late 1980s. Ludo leads on the technology development and also helped conceptualize the UI / UX of the 21CC App.

The core team of 16 people is split over India and The Netherlands in addition to contracted writers, programmers, illustrators etc.

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21CC Education – Ideation (How it started?)

The inspiration came from the fact that Sanjay has extensively worked in the transportation and logistics industry across Northern Europe, South East Asia, South America, United States and India for more than 30 years now. Having experience on the front lines coupled with practical understanding of the pitfalls in the sector and a steady willingness to overcome the barriers led to creating 21CC Education

Logistics works with an approximate 15% margin of error that seems to have been become acceptable; but this would not be the norm in any other sector. Therefore, the idea behind 21CC education was a win-win for both business and people- reduce error, and most importantly skilling the workforce.

21CC Education was founded in January 2019 in response to the changing face of logistics and transportation. The accelerated growth track of the sector was facing disruptions owing to lack of skills. Issues like unorganized logistics and packaging operations as well as a lack of administrative capabilities continue to hold the sector back. As logistics gains increasing significance, entering an era of unprecedented change, they recognized the urgent need for scalable and sustainable skill development solutions that could significantly help re-engineer the Indian logistics sector.

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21CC Education – Product/Services Offered

21CC Education was founded to respond to this urgent call for individuals and organizations alike by simplifying learning through gamification and reskilling through its unique mobile and web application. This first of its kind application aims to significantly bridge the recruitment-skilling gap by creating enhanced learning and skilling experience for operationally intensive industries.

The company creates a steady and large funnel of aptly skilled resources for organisations and maps opportunities for reskilling and upskilling for individuals and blue-collared job seeker to increasing their earning potential and enable them to build lucrative careers.

21CC Education’s holistic mobile platform is backed by an experienced team across Netherlands and Mumbai. Its library offers industry-relevant, engaging and adaptive learning content with more than 110 e-learning modules, over 50 courses and 8 interactive games, all focused on logistics and transportation sectors.

The 21CC App is built on a technology stack of developed on a technology stack consisting of HTML CSS, Angular, Groovy Grails, JavaScript and jQuery, and supported by a strong LMS.

21CC education makes the complex clear by delivering learning and skill-building modules in both online and mobile formats, based on a vast and continuously growing library of industry-validated content in an accessible and fun manner using illustrations, practical examples, humor and gamification.

21CC Education already works with market leaders such as DBSchenker and DHL to serve their training and recruitment needs and as such is geared to help large enterprises connect with the vast resource requirements while ensuring the talent pool is rightly skilled and aware of the space thereby, eliminating the time required in the training of the employees.

Its training content is also finding favor with organizations wanting to create social impact through their CSR initiatives. Aligning CSR projects with skill building drives, 21CC Education is partnering with several leading organizations to help build capability and employability through the immersive and vernacular content.

Additionally, through a recent partnership with the NSDC’s eskillindia.org portal—which is an online learning hub, with more than 800 courses in over 20 sectors— 21CC Education will be offering its App based content to help bridge India’s skill deficit in the logistics and transport sector. The new association with the NSDC, will help build a skilled talent pool in India, ensuring a robust workforce that has the opportunity to be gainfully employed and be contributively aligned with the nation’s growth agenda.

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21CC Education – Name, Tagline and Logo

The name came up many years ago quite charmingly on the streets of Chicago while Sanjay was walking his dog, Rustom. It was then that someone spoke to him about ‘21st Century Cargo’. Since then, ‘21CC’ stuck with Sanjay and he thanks Rustom or the kind stranger for the tag line!

21CC Education Logo

“As for the logo, although it was an evening’s worth of work for Dutch designer, Marlies Bloemendaal based in Mumbai, she did a great job in terms of design, colors and messaging” added Sanjay

21CC Education – Business Model and Revenue Model

21CC Education’s business model is both B2B and B2C. 21CC Education’s library offers industry-relevant, engaging and adaptive learning content with more than 110 e-learning modules, over 50 courses and 8 interactive games, all focused on logistics and transportation sectors.

As stated by Sanjay Tiwari, 21CC Education’s revenue model is –
- Employers pay for candidates that have come to them via the 21CC App
- Employers pay a fixed monthly amount for ongoing employee training
- Employees will pay in future for their ongoing education and job placement
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21CC Education – Startup Launch

21CC Education has been B2B from day one so getting those large corporate customers on board took its own effort. The first 100 B2C customers have come about via its listing on NSDC’s eskillindia.org platform as well as its partnership with portall.in

“The partnerships with the likes of NSDC and Portall.in in India and Dubai Trade in the UAE are very important from an outreach point of view” says Sanjay

21CC Education – Challenges faced

Creating awareness of its offering was one of the major challenge faced by the team at 21CC Education.

“It’s a challenge to create large-scale awareness of opportunities in logistics and make people aware of it. It feels a bit like promoting the BPO industry or IT industry in the 1980s and 1990s, as people aren’t yet fully aware of logistics. So getting college students to download our content is still a struggle, once they do they apparently love it” expressed Sanjay Tiwari, co-founder, 21CC Education

21CC Education – Funding and Investors

21CC Education has raised 1.1 Million Euros in a seed round led by a Dutch Angel Investor in March 2020.

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21CC Education – Competitors

Aapna is considered to be the top competitor of 21CC Education in this industry.

21CC Education – Future Plans

21CC Education aims to be the world’s premier skilling app for entry level employees in logistics

21CC Education – FAQs

Who are the founders of 21CC Education?

21CC Education was founded in 2019 by Sanjay Tiwari, Marloeke Werst, Ludo Tieman and Sumer Shankardass.

What is 21CC Education?

21CC Education offers industry-relevant skills in the logistics and transportation space to enhance the employability of India’s workforce as well as the productivity of India’s booming logistics sector.

How much funding has 21CC Education raised?

21CC Education has raised 1.1 Million Euros in a seed round led by a Dutch Angel Investor in March 2020.
March 31, 2021

Startup Name	21CC Education
Founders	Sanjay Tiwari, Marloeke Werst, Ludo Tieman, Sumer Shankardass
Headquarters	Mumbai
Founding Year	2019
Sector	Edtech, Logistics, Re/Upskilling

WinMagic Toys – Energizing Childhood with Wonderful Toys!

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

India has traditionally been a risk-averse market, and most toy distributors focused on traditional categories like dolls, vehicles, and guns. Then came WinMagic Toys, which was launched by Mukesh Jagwani and the senior management team in 2017, which disrupted in the toy industry by launching new trendy categories and global brands into the market.

Read this article to know about the success story of WinMagic Toys, founder, growth, vision, mission, and funding.

WinMagic Toys – Company Highlights

Startup Name	WinMagic Toys
Headquarter	Mumbai, India
Sector	Toys & Games
Founder	Mukesh Jagwani
Founded	2017
Parent Organization	WinMagic toys pvt ltd
Website	winmagictoys.com
Contact	Sayali.gaidhani@winmagictoys.com

WinMagic Toys – Vision and Mission
WinMagic Toys – About and How it Works
WinMagic Toys – Products/Services
WinMagic Toys – Target Market Size
Founders of WinMagic Toys and team
WinMagic Toys – Name, Tagline, and Logo
WinMagic Toys – Startup Launch
WinMagic Toys – Marketing Approach
WinMagic Toys – Business Model and Revenue Model
WinMagic Toys – Startup Challenges
WinMagic Toys – Growth
WinMagic Toys – Future Plans

WinMagic Toys – Vision and Mission

WinMagic Toys is a company that creates and distributes world-class marketable & unique products that bring happiness for kids and fulfillment for parents.

They aims to be the ‘go-to’ company that makes it easy for all the international brands desirous of entering India in the kids & games space! WinMagic Toys acts as a catalyst that ongoingly transforms the industry and promotes the cause of India at international platforms.

For the customers, it is a marketing-oriented company that always creates new and innovative categories at retail, provides a significant product or price differentiation, and drives strong communication campaigns to create consumer demand and affect shopper conversions at retail.

For the employees, it is a company that empowers them to create the future they dream of, for themselves and their families, which makes them spring into action every day.

WinMagic Toys is a company that delivers a veritable portfolio in its space, that touches consumers from birth to their full lifecycle. They sees their final play to be a company with two separate and equally thriving divisions, third party distribution and owned portfolio marketed globally, with a host of owned brands, being made in India!

WinMagic Toys – About and How it Works

WinMagic Toys creates and spreads happiness, pride, and oneness amongst kids and families! A full portfolio-kids’ product creation, manufacturing, marketing & distribution company, that touches consumers from birth & remains a companion for life, through its product offerings.

The company dominates the pre-school retail aisle with Paw Patrol, PJ Masks, and Peppa Pig toy lines that are the top 3 licensed content and toy properties globally as well as in India. Similarly, this fastest-growing toy company of India has also transformed the girls’ aisle with brands like L.O.L Surprise! Dolls, Hatchimals, and Shopkins.

To ensure product quality, the company only works with global brands that are already supplying to the US and Europe. Their products comply with American Society for Testing and Materials (ASTM), European Standard EN 71, Bureau of Indian Standards (BIS) and other independent standards likes Facility and Merchandise Authorization (FAMA) certification by The Walt Disney Company.

Recently, the government of India conducted a survey where 66% of imported toys failed to comply with quality standards – these are all unbranded toys. WinMagic Laboratories have claimed that not even a single toy that it has offered into the country has ever failed a test.

WinMagic Toys – Products/Services

Fisher-Price and Thomas were given a run for their money, with WinMagic Toys distributing Spin Master’s – Paw Patrol, which is today the number 1 preschool licensed toy property at retail. Paw Patrol is a TV series that runs on Nick Junior, a content co-owned by Viacom and Canada’s Spin Master Entertainment (SME).

Paw Patrol Toys - WinMagic — Paw Patrol Toys – WinMagic

Spin Master Toys, a top 5 listed toy company globally, and a sister concern of SME owns the global rights to Paw Patrol toys. Through its distribution partnership with Spin Master, WinMagic Toys brought into the country many trendy toy lines, like Hatchimals for example – that became toy retailer Hamleys’ number 1 selling toy when it was launched in 2016, while the inventory lasted.

Hatchimals - WinMagic — Hatchimals – WinMagic

Hatchimals is an egg-shaped tech toy, that has a unique hatching feature, where with a kid’s love & care an electronic pet hatches itself out of an egg and there are various play possibilities at pre-hatching, during-hatching, and post-hatching stages. Hatchimals has since then developed into a veritable array of collectible and tech toys that have become one of the best-selling toy ranges in the girls’ aisle.

Through its partnership with Spin Master, the company is set to launch toy lines like Bakugan, a massive hit from a decade ago that is being relaunched by Spin Master globally, Batman & DC action figure lines based on the popular entertainment franchises and Monster Jam Monster vehicles lines based on World’s Number 1 Monster Truck racing show.

The company has created the category of girls collectibles in India literally from scratch. Shopkins, from Moose Toys of Australia, was its entry into the girl’s collectibles aisle which took the industry by pleasant surprise in 2015 and kickstarted the trend of girls collectibles in India, like in global markets a few years ago. Along with Hatchimals, L.O.L, Hairdorables from Just Play, Bananas, and Twisty Petz apart from others, WinMagic Toys has been leading in the girl’s collectibles category in the Indian toy industry.

WinMagic Toys – Target Market Size

With 26% of the population under the age of 15 years, it’s no surprise that the Indian toy industry is accelerating. Valued at USD 1.5 Billion in 2018, registering a CAGR of 15.9% during the year 2011-2018. According to market research firm IMARC, the market is further estimated to cross USD 3.3 Billion by 2024, growing at a CAGR of 13.3% during 2019-2024.

The estimated Rs 2-lakh-crore global toy market is dominated by China (from a manufacturing point of view, America is the biggest from a consumption point of view), which sells close to Rs 1.4 lakh crore worth of products annually. In India, the toy market is dominated by unbranded Chinese products with 90% of the market being unorganized.

In a post COVID scenario, toys & games, and in general kids play assumes even more relevance with kids and parents staying more at home.

Founders of WinMagic Toys and team

Mukesh Jagwani is the founder of WinMagic Toys.

Mukesh Jagwani - WinMagic Founder — Mukesh Jagwani – WinMagic Founder

Mukesh has over two decades of practice including leadership roles in setting up multinationals in India to leading start-ups to profitability and turnover goals. He is a complete believer in empowering people to be the best they can be, unconditionally, and, in keeping commitments ruthlessly!

The management team comprises of:

Heena Natu – National Sales Manager (Key Accounts & Exports) with over 13 years of experience in modern trade (retail chains) account management, ex Mattel, Ex Pepe Jeans.
Shailesh Kumar – National Sales Manager – General Trade with over 18 years of experience in general trade distribution, Ex Funskool, Ex Nuby.
Surabhi Mathur – Marketing Manager (INDIA & SAARC) with over 10 years of experience in Marketing communications – ex EURO RSCG, EX Times of India, Ex Business Standard.
Sandeep Nirban – Finance Manager. Chartered Accountant, MBF with over 7 years of experience, Ex Reliance, CIPLA.

Heena, Shailesh, and Surabhi are part of the founding team along with Mukesh.

The current company size of WinMagic Toys is around 50 employees. The recruiting team is very selective about hiring talent. They always look for character and not personality. Since the team firmly believes that character is in-built and personality is what you acquire and get trained in.

To elaborate, they look for qualities like energy, enthusiasm, willingness & intent to take responsibility for not only their job description but also have a natural intent to help & support others, humility, integrity, and authenticity. In addition to character traits, they work on training people on maturity and ability to get things done through a work environment that is straightforward and holds people to account.

They focus a lot on training people for their development and growth – not just for business but overall holistic growth of an individual and the team looks at life as one. Not a split between work and life. When people grow, they bring all about growth to be it at home or work.

WinMagic Toys – Name, Tagline, and Logo

Winners with the magic of play made WinMagic Toys!

WinMagic Toys – Startup Launch

WinMagic Toys are known for their freshness and new ways to play at retail. Since its inception, India has seen some of the categories that never existed in the country in the toys and games aisle before. It created Collectables as a category with iconic brands like Shopkins. They launched all globally successful brands including – LOL Surprise! Dolls, Hatchimals Colleggtibles, Hairdorables, Soft n Slo – squishable, etc.

WinMagic Toys always offers brands and play patterns that are trending globally. They are dominating the retail aisles with the latest DIY trends. For the girls, the categories were limited to dolls and a few accessories, however, the company has brought all these different categories into the country.

Preschool aisles were dominated traditionally by brands like Thomas or Fisher-Price which are owned by legacy players like Mattel, who has been in the country for 30 years. And nothing changed for the past 30 years, companies were averse to getting anything new to India. But, WinMagic Toys decided to change that and offered consumers products that have been trending globally and created that access for Indian consumers to world-class toys.

It launched the 3 biggest Preschool properties in India- Paw Patrol, Peppa Pig, and PJ Masks, which are the dominating brands at retail as well as on TV as content. From a retailer point of view, they always bring in a portfolio that is unique or differentiated from a price perspective.

The success of the WinMagic model can be attributed to three major factors that are key to their way of working:

Firstly innovative, on-the-trend, and unique feature-driven products and a category domination approach.

“We do not mind cannibalizing ourselves at the aisle, as, if we do not, then we are leaving ourselves open for a competitor to do that. We grow by increasing our category share even if we may have brands that compete within a category. Like Paw Patrol, Peppa Pig and P.J Masks, or the many collectible brands in the girls’ aisle.”, explained Mukesh.

The second factor is retail visibility & break-through marketing that enables their products to stand out at retail and have a strong recall amongst the kid fans.

“For example, at Toys “R” Us, we have 26 dedicated brand spaces and at Hamleys all our brands are present with key brands like Paw Patrol and Hatchimals occupying dedicated spaces. This approach has enabled us to be a top 3 vendor at all the retail points including an over 20% share of the shelf at top mom & pop retail outlets in the country.”, said Mukesh Jagwani, founder of WinMagic Toys.

Finally, the company’s industry and functional expert teams apply the right load of energy, ownership, and meticulousness from product selection to business operations at all levels.

WinMagic Toys – Marketing Approach

They are a marketing-oriented company and their marketing team does not follow the box-in-box-out approach. They believe in launching unique marketable concepts and back them up with 360-degree marketing efforts. WinMagic Toys’ social media campaigns are appreciated by retailers and the team is the trailblazer on the digital front in the industry.

Some of the key marketing tie-ups of the company include:

Youtube Sensation and a famous toy reviewer – My Miss Anand
Hatchimals video that was viewed 4.2M times –

Hatchimals video

Wrapples Dance challenge with 3.8M Views –

Wrapples Dance challenge

WinMagic Toys has also partnered with Child actor Myra Singh, from Kulfi Kumar Bajewala.
Wrapples Dance Challenge
WinMagic Toys’ Social Media Handles

WinMagic Toys – Business Model and Revenue Model

Revenue Generation Model – WinMagic Toys directly sells to retail chains, and resellers on Amazon, Flipkart. It also sells to sister concerns of Amazon, Flipkart, etc. Being a foreign-funded company, they cannot do multi-brand retail. In the General trade sector, it supplies to the sub-distributors who then in turn supply to mom and pop stores. The company caters to 3000+ stores. It works on a Firm sale Model.

“We cater to an upmarket target group and follow a consumer-centric ‘perceived-value’ pricing model. We always strive to position our products well within the perceptual price elasticity that our consumers are willing to accept, happily. To achieve that we follow a line pricing financial model, and always work with suppliers who understand the Indian consumers’ price sensitivity and are willing to move most favorably on unit costing.”, added Mukesh Jagwani, owner of WinMagic toys.

This ensures that they can make the right pricing available to the consumer. For a target group looking at a lower price band, they have their private labels and they plan to aggressively expand this business. WinMagic Toys provides a price point of as low as Rs 50 to as high as Rs 15,000.

WinMagic Toys – Startup Challenges

The challenges that WinMagic Toys faced were – Duplicates, unorganized nature of trade, government regulations, experiments: cash & carry model, launching collectible toys, new/trending brands like Paw Patrol, Hatchimals – even though expensive, PJ Masks, and branding the generic category like bubbles.

In India, the toy market is dominated by unbranded Chinese products with 90% of the market being unorganized. These Chinese toys do not comply with the channel, quality or safety norms and thus turn out to be much cheaper for the Indian consumer, whose purchase decision is heavily influenced by price. It’s not uncommon to see small mom and pop stores selling Chinese replicas of the Disney/Marvel or DC line of toys due to their ever-increasing demand.

However, making licensed, high-quality international brands available in India continues to be a challenge due to tough import norms and the recent increase in import duty. As a result, small businesses, who wish to legitimately license and sell these products suffer, while low quality, low-cost Chinese toys continue to flood the market.

WinMagic Toys – Growth

With a veritable portfolio of world-class brands of toys, games & kids merchandise, WinMagic Toys has a presence across all the major toy retail chains namely Hamleys, Toys “R” Us, Landmark Stores, Shoppers Stop, Crossword, Hyper City, Lulu along with 3,000 Mom & Pop stores and over 20,000 outlets for mass products through wholesalers.

The company has also partnered with all major online channels including Amazon, Flipkart, Firstcry, Hopscotch, etc. With legendary brands in the portfolio like – Paw Patrol, PJ Masks, Hatchimals, Shopkins, etc., WinMagic Toys is the No.1 third party distributor in India in the toy specialty channel.

In under 3 years, the company has grown its portfolio to 40 plus brands and plays in 84% of addressable toys & games categories at retail. The year 2020 is the year of boys, with the likes of Batman, DC, Monster Jam and Bakugan from Spin Master slated to launch in the next few months, and brands like Infinity Nado, that was recently acquired & re-launched, and Treasure X the boys collectible brand launched in the first half of 2019, going steady at retail.

WinMagic Toys today are India’s largest independent distributor in the toy specialty channel, competing with a few of the legacy players, like Mattel, Hasbro, and Funskool who have had their presence in India for more than 30 years. In 2019, they sold more than 100 crores worth of toys from retail, which marks the fastest growth by any player in the industry over the years!

Some of the suppliers of WinMagic Toys are Spinmaster – World leader in innovative toys, Just Play – A manufacturer known for its high-class plush toys, and Moose Toys – A company that created a revolution in the collectible’s category. Some of the customers are Hamleys, Toys “R” Us, Crossword, Amazon, Flipkart, and Firstcry.

WinMagic Toys – Future Plans

WinMagic Toys has plans to constantly innovate & upgrade their portfolio. They will be soon adding world-class toys like Batman & DC action figures, Bakugan, Monster Jam vehicles, and its own unique private labels in categories like Games and Puzzles, Sports Goods, & Impulse Play.

The top 3 ranked vendor, with retailers like Hamleys & Toys “R” Us, WinMagic Toys has always been ahead of the curve. Having already crossed Rs. 60 crores in revenue in 2019, the company is sure to cross Rs. 100 crores by FY 2020. Marching forward, WinMagic Toys aims to go for listing besides generating a turnover of over Rs. 500 crores in the next five years.

March 30, 2021

Tag: mumbai startups

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