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  • Top 14 Multiplex Chains and Biggest Movie Theatres in India | Best Cinema Halls to Watch Movies

    Whether it’s a small town or a metropolitan city, the trend and popularity of multiplexes charm every soul! Multiplexes usually refer to the theatre that displays multiple screens at the same time, which means multiple movies simultaneously.

    The multiplexes and theatre companies in India have changed the preferences and viewpoints of the audience towards movies in today’s time. This enhancement begins in the mid-1990s with the first-ever multiplex of India, PVR Anupam. Today, the chain of multiplexes, along with theatre companies in India, has expanded on a broad scale.

    This popularity of multiplexes was pretty tough on the single-screen theatre, and with such an increasing number of multiplexes today, merely a few years are left for the business of single-screen theatre to come to an end. And it’s totally true that multiplexes have made our movie time way more convenient and with multiple options. Now, that brings us to the main content of this article, which is, the top multiplexes in India. So, let’s get started!

    # Company Name Short Description Special Feature
    1 PVR INOX India’s largest multiplex chain with wide reach and luxury formats. IMAX, 4DX, premium formats, national coverage
    2 SRS Cinema Once known for affordable viewing; now largely inactive. Budget-friendly screens in North India
    3 Big Cinemas Formerly a major chain, merged with Carnival Cinemas in 2015. Was part of Reliance ADA Group
    4 Esquare Talkies Pune-based multiplex chain known for local presence and comfort. Popular in Maharashtra
    5 Cinepolis First international chain in India, offers IMAX & 4DX experiences. Mexico-based, luxury & tech focus
    6 Mukta A2 Cinemas Focuses on affordable cinema experiences with good service. Founded by film director Subhash Ghai
    7 SPI Cinemas Luxury-focused cinema chain, now part of PVR. Known for Sathyam Cinemas in Chennai
    8 MovieTime Cinemas Offers both luxury and standard formats across India. Wide reach with balanced pricing
    9 Miraj Cinemas Rapidly expanding chain focused on Tier 2 and Tier 3 cities. Fast growth in small cities
    10 Carnival Cinemas Known for acquiring Big Cinemas; now facing operational challenges. Mass-market approach, all-India presence
    11 AMB Cinemas Luxury cinema venture by actor Mahesh Babu in Hyderabad. Celebrity-owned premium theater
    12 Chhotu Maharaj Cinema Affordable dome theaters for rural and small-town India. Dome screens, education + entertainment
    13 Wave Cinemas North India-focused multiplex with premium service and seating. Modern tech, family-friendly ambiance
    14 Gold Cinemas Affordable cinema brand targeting Tier 2 and 3 cities. Low ticket prices, smaller towns focus

    PVR INOX

    Company Name PVR INOX
    Founded in 2023 (Merger)
    Founders Ajay Bijli and P K Jain
    Total Screens 1712
    Top Multiplex Cinema in India - Types of Cinema Hall in India
    Top Multiplex Cinema in India – PVR INOX Cinemas

    In 2022, two of India’s largest multiplex chains – PVR Cinemas and Inox Leisure merged to form PVR Inox Limited. This merger created the largest film exhibition company in India, operating over 1,712 screens across 360 properties in 113 cities. The combined entity has a significant presence across the country, with a strong foothold in major metropolitan areas as well as tier 2 and tier 3 cities.

    The merger brought together the strengths of both companies, with PVR’s brand recognition and premium experience combined with Inox’s focus on providing an affordable luxury cinema experience, establishing itself as the best multiplex in India. The new entity aims to leverage synergies in areas such as programming, distribution, and marketing to enhance its market position and provide a diverse range of cinema experiences to moviegoers across India. It tops the list of top 10 multiplex theatres in India.

    With over 1,712 screens under its umbrella, PVR Inox Limited has emerged as the biggest multiplex chain in India, a formidable player in the Indian entertainment industry. The company’s extensive reach and diverse offerings, including premium formats like IMAX, 4DX, and P[XL], position it as a leader in the multiplex segment, catering to the evolving preferences of Indian audiences seeking an immersive and premium movie-viewing experience.

    Theatre Brands in India

    SRS Cinema

    Company Name SRS Cinema
    Founded in 2004
    Founder Anil Jindal
    Total Screens 57
    Top Multiplex Cinema in India - SRS Cinema
    Top Multiplex in India – SRS Cinema

    SRS Cinemas, a part of SRS Ltd., is a well-known name in the Indian multiplex industry and ranks among the top cinema chains in India. With a presence in six cities, SRS Cinema has established itself as one of the most popular multiplex brands in the country and is one of the top 10 biggest theatres in India. Over the years, it has witnessed steady growth and is on the path to becoming one of the leading multiplexes in India. Its commitment to providing top-notch cinema experience to its audience has earned it a loyal customer base.

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    Big Cinemas

    Company Name Big Cinemas
    Founded in 2001
    Founder Anil Ambani
    Total Screens 515
    Top Multiplex Cinema in India - Big Cinemas
    Top Multiplex in India – Big Cinemas

    Big Cinemas is one of the prominent multiplex chains in India that operates under the umbrella of Reliance MediaWorks Ltd and is a part of the Reliance ADA Group. With a widespread presence across India, the US, Netherlands, and Malaysia, Big Cinemas caters to over 40 million movie-goers. The multiplex chain was established in 2001 and has its headquarters in Mumbai, India. It boasts a massive chain of 515 screens, of which more than 260 are located in India alone making it one of the best multiplex in India. Big Cinemas is a go-to destination for movie buffs who seek a high-quality cinematic experience coupled with world-class amenities and services.

    Esquare Talkies

    Company Name Esquare Talkies
    Founded in 2003
    Founder Hemant Manmohan Panchamia (Managing Director)
    Total Screens 143
    Top Multiplex Cinema in India - Esquare Talkies
    Top Multiplex Cinema in India – Esquare Talkies

    If you’re looking for a fun and exciting place to spend some quality time with your family while enjoying your favorite movies, Esquare Talkies in Pune could be just what you need! This amazing cinema exhibition was launched back in 2003 and has quickly become a household name for movie-goers in the area. What’s even more impressive is that Esquare Talkies managed to secure its position at the very top theatre company in India in a mere four years! Esquare Talkies is one of the top multiplex chains in India. In June 2018, Carnival Cinemas, led by Dr. Shrikant Bhasi, acquired 37 operational screens of the E-Square Cinema chain in Maharashtra.

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    Cinepolis

    Company Name Cinepolis
    Founded in 1971
    Founder Enrique Ramírez Miguel
    Total Screens 6,699
    Cinema Brands in India
    Best Movie Theatre in India – Cinepolis 

    Cinepolis, the top cinema company in India, has a massive presence in India’s multiplex industry with a multiplex chain of over 432 screens. It is the biggest multiplex chain in Mexico, boasting 6,699 screens across 92 cities. It is the fourth largest multiplex chain across the globe in the top 10 biggest theatre in India, with an impressive count of over 5,000 screens and 624 theatres. Cinepolis is the first international exhibitor in India and operates under the brand names of Cinepolis, Fun Cinemas, and Cinepolis VIP. The brand’s commitment to providing a superior movie-watching experience is evident in its state-of-the-art facilities and exceptional customer service.

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    Mukta A2 Cinemas

    Company Name Mukta A2 Cinemas
    Founded in 2011
    Founder Subhash Ghai
    Total Screens 73
    Top 10 Cinema Hall in India
    Top Multiplex Cinema in India – Mukta A2 Cinemas 

    Mukta A2 Cinemas is a prominent multiplex chain that has been serving the Indian public since July 2011. The cinema chain has carved a niche for itself by providing movie tickets at highly affordable rates, to make movies accessible to everyone. With a total of 73 screens, Mukta A2 Cinemas is spread across 18 cities in India, catering to the entertainment needs of diverse audiences throughout the country. The chain is known for its state-of-the-art facilities, comfortable seating arrangements, and high-quality audio and visual technology, all of which ensure an immersive and enjoyable movie-going experience making it one of the top cinema hall in India.

    SPI Cinemas

    Company Name SPI Cinemas
    Founded in 1974
    Founders Kiran Reddy and Swaroop Reddy
    Total Screens 76
    Theatre Brands in India
    Top Multiplex Cinema in India – SPI Cinemas

    SPI Cinemas, also known as Sathyam Cinemas, is a renowned multiplex cinema in India that originated in Chennai. Over the years, it has expanded its network to several other states in India and has established itself as a prominent name in the Tamil Nadu movie market. In 2019, the popular cinema chain was acquired by PVR Cinemas, which further strengthened its position in the industry.

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    MovieTime Cinemas

    Company Name MovieTime Cinemas
    Founded in 1968
    Founder O.P. Kapur
    Total Screens 65

    MovieTime Cinemas is a highly renowned and widely acclaimed chain of multiplexes in India, operating multiple state-of-the-art cinema halls across some of the biggest cities in the country. With a strong focus on delivering an unparalleled movie experience, MovieTime Cinemas boasts advanced projectors and top-of-the-line amenities that cater to the diverse needs of the audience. Whether you’re a movie buff or just looking to unwind with your friends and family, MovieTime Cinemas is the perfect destination to catch the latest blockbusters and enjoy a memorable cinematic experience.

    Miraj Cinemas

    Company Name Miraj Cinemas
    Founded in 1987
    Founder Madan Paliwal
    Total Screens 172
    Cinema Hall Company in India
    Top Multiplex Cinema in India – Miraj Cinemas

    Miraj Cinemas is a prominent player in India’s multiplex industry, having started its journey by launching four large multiplexes in Delhi NCR and Gujarat. Over time, it has grown into a vast network of multiplexes, with an impressive 172 screens spread across 57 locations in India and is one of the top multiplexes in India. This successful expansion is a testament to Miraj Cinemas’ commitment to providing top-quality entertainment experiences to moviegoers across the country, making it the best cinema hall in India.

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    Carnival Cinemas

    Company Name Carnival Cinemas
    Founded in 2012
    Founder Shrikant Bhasi
    Total Screens 430

    Carnival Cinemas is a rapidly expanding chain of multiplexes in India that is dedicated to offering moviegoers an enjoyable and cost-effective cinematic experience. Their presence is felt in both urban and rural areas of the country, bringing the wonder of films to every nook and cranny of India. At Carnival Cinemas, they pride themselves on providing a magical movie experience to all their patrons, regardless of their location or background. In 2014, Carnival Cinemas acquired HDIL’s Broadway Cinema chain and Anil Ambani’s Big Cinemas, making it one of the top three cinema companies in India.

    AMB Cinemas

    Company Name AMB Cinemas
    Founded in 2016
    Founder Mahesh Babu
    Total Screens 7 3-D screens

    Asian Cinemas, with superstar Mahesh Babu and Namrata Shirodkar, launched AMB Cinemas, a luxury movie experience. It combines hotel-like hospitality with advanced movie technology. AMB has seven 3D screens with DOLBY ATMOS sound and a 400-seat auditorium with the first laser projector in Telangana and Andhra Pradesh.

    Chhotu Maharaj Cinemas

    Company Name Chhotu Maharaj Cinemas
    Founded in –
    Founder Nikita Rattanshi
    Total Screens 118

    Chhotu Maharaj Cinema is a unique concept to bring affordable cinemas to small towns, districts, and villages. It offers a full movie experience with a good ambiance, tasty food, modern technology, and the latest movies at low prices. Designed as a dome for an immersive experience, it combines entertainment, technology, and education. It’s perfect for families who want to enjoy movies and events without spending too much, especially in Tier 2, Tier 3 cities, and rural areas.

    Wave Cinemas

    Company Name Wave Cinemas
    Founded in 1999
    Founder Late Gurdeep Singh Chadha (Ponty Chadha)
    Total Screens 100+ screens across multiple cities in North India
    Largest Cinema Hall in India - Wave Cinemas
    Top Multiplex Cinema in India – Wave Cinemas

    Wave Cinemas is a premium multiplex chain known for offering a high-quality movie experience across major cities, especially in North India. With advanced projection systems, comfortable seating, and modern sound technology, it caters to both mainstream and regional audiences. The cinemas are often located in upscale malls and urban centers, making them a popular choice for families and moviegoers seeking comfort and convenience. Wave Cinemas also focuses on customer service and cleanliness, delivering a polished and enjoyable entertainment experience and considered as one of the best cinema brands in India.

    Gold Cinemas

    Company Name Gold Cinemas
    Founded in 2007
    Founder Mr. Nitesh Sharma (MD, Gold Souk Group)
    Total Screens 30+ screens across Tier 2 and Tier 3 cities in India
    Top Multiplex Cinema in India - Gold Cinemas
    Top Multiplex Companies in India – Gold Cinemas

    Gold Cinemas is a movie theater chain in India that shows the latest films at affordable prices. It started in 2007 and is part of the Gold Souk Group. Gold Cinemas mainly operates in smaller cities and towns (Tier 2 and Tier 3), so people in those areas can enjoy good quality movie experiences. The cinemas have clean seats, nice sound and picture, and friendly service. Gold Cinemas is a good choice for families who want to watch movies without spending too much money.

    Conclusion

    In conclusion, we can say that the multiplex industry, along with various theatre brands, has grown at great speed and has made great advancements. Numerous companies are working to provide the finest movie experience to their audience.

    Among these names, PVR Cinemas, INOX, and SRS Cinemas have established a huge presence in the theatre chains in the Indian market. These multiplexes have changed our movie experience and given us the luxury of choosing among multiple movie options. Stay tuned for more such content.

    FAQs

    Which is the biggest multiplex in India?

    The largest multiplex in India is the 16-screen Mayajaal in Chennai.

    Which city has the most theatres in India?

    In India, Andhra Pradesh has the highest number of theaters with a total of 6,877 throughout the country.

    Which is the biggest movie theatre company?

    AMC Global cinema is one of the biggest movie theatre companies and best cinema in India with approximately 11,000 screens.

    What are the types of cinema halls in India?

    In India, cinema halls include single-screen theatres and multiplexes. Single-screen theatres are traditional, while multiplexes offer multiple screens within a single complex.

    Which are the prominent cinema chains in India?

    Some prominent cinema chains in India include PVR Cinemas, INOX, and SRS Cinemas, offering a diverse range of movie options and luxurious experiences.

    Which theatre is known as the best theatre in India?

    PVR Cinemas is often regarded as one of the best theatre chains in India, and it is known for its modern facilities, comfortable seating, and wide movie selection.

    What is multiplex theatre?

    A multiplex theatre is a cinema complex with multiple screens, offering a variety of movie options simultaneously, enhancing the audience’s viewing choices and convenience.

    What are the various types of Cinema halls in India?

    There are several types of cinema halls in India, including multiplexes, IMAX theaters, and old-style cinemas.

    Which is the biggest theatre in India?

    Mayajaal Multiplex in Chennai is the biggest cinema hall in India, with 16 screens. It’s been a top cinema destination since it opened in 1997.

    Which is the largest cinema chain in India?

    The largest cinema theatre in India is PVR INOX Ltd.

    Which is India’s biggest theatre?

    The biggest theatre in India is Raj Mandir Cinema in Jaipur. Opened in 1976, it has around 1,200 seats and is known for its grand, palace-like design. It’s a single-screen theatre famous for its luxurious interiors and is considered an iconic landmark in Indian cinema.

  • Most Engaging and Enjoyable Office Party Ideas

    An office is a workplace where you perform your job and duly fulfil your corporate responsibilities, but being informal is just as necessary. It helps to maintain the employees’ morale and gives them a feeling of happiness and belongingness when a casual and relaxed environment is constructed for them. An office celebration is a great way to bring employees together, boost morale, and celebrate achievements or special occasions with fun activities, food, and team bonding. And what better way to give them this atmosphere than planning a fun work party.

    In this article, we will discuss some of the best office party ideas you can take for the planning of your next office party.

    Office Party Themes
    Office Brunch
    Play with a Theme
    Sports Day
    Office Movies
    Karaoke Night
    Fancy Dinner
    Pop Quiz
    Board Games
    Decoration Competition
    A Rooftop Cookout
    Amusement Park Tour
    Minute to Win it
    Murder Mystery

    Office Party Themes

    Some fun and exciting office party themes are a Tropical party with bright decorations, a Casino Night with card games, and a Masquerade Ball with masks. You can also have a Retro theme, a Bollywood Glam theme with a red carpet, or a Fiesta. A Winter Wonderland features snowy decorations, and an Around the World theme celebrates different countries with food and activities. These themes for office party make office parties more exciting. These office theme party ideas would definitely bring fun and excitement among the employees. This is one of the most interesting and fun ideas for corporate party.

    Office Brunch

    An Office Brunch is one of the simplest yet most sociable ideas to have as a party. It is more personal, direct and interactive. People talk and get to know each other in a nice setting with amazing food. It can be a great party idea for rewarding the team’s hard work on a project or completion of a tedious task. You can get all the people together at their favourite place and give them space to enjoy and mingle with other co-workers. It relieves stress among peers, and they will go back to their desks with a bit more energy.

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    Play with a Theme

    There are so many genres to explore here. Whether it is our 90s Bollywood where you could dress up like Shah Rukh from DDLJ with a mandolin or Madhuri Dixit from Hum Aapke Hain Kaun with a brinjal saree. People could take on their creative style and mix it with their favourite icon from that era. Or it could be the early 2000s when Govinda was ruling with his unique style or Akshay Kumar with his vibrant personality. Whatever era you choose, it is guaranteed that it will be super fun.

    If not a Bollywood era, it could be your favourite TV series. Considering the popularity of “Friends” here, one can only imagine how many guys would dress up as Chandler. Big Bang Theory, Game of Thrones, Breaking Bad, How I met your mother and so many more are just a few examples of how extended this idea can be.

    The theme can also be based on a decade of fashion, politicians, popular characters and personalities.

    Sports Day

    Office Party Ideas – Sports Day

    The Management Team can go outside and plan for a Sports Day, with fun and relaxed games like cricket, volleyball, badminton, a unique type of racing (e.g. potato sack racing), or any such fun competition. To make it more exciting you can even have prizes like a lunch certificate or a day off for the winners. It is bound to get all staff to participate. It can be a fun activity for having an office party.

    Office Movies

    Office movies is one of the coolest work party ideas which involves the entertainment of the employees. This idea could work at any time of the week, your whole staff can decide together on a movie they all would like to watch. You can arrange a space where they can all gather comfortably to watch a movie with lots of tasty treats too. And if you have a big outdoor space you can easily set up an outdoor movie theatre. And don’t forget to get the popcorn!

    Karaoke Night

    Company Party Ideas - Karaoke Night
    Office Party Ideas – Karaoke Night

    It isn’t necessary to be a great singer like Lata Ji or Adele, you can still bask in the spotlight with Karaoke as it is the ancient art of butchering popular music. Karaoke is a lot of fun and it brings cheers, laughs and good memories. You can book a local karaoke bar, and if it isn’t available in your area, you can set it up in a big room available in your office’s building. Set up lights, a disco ball, mics and speakers.

    It is even more fun when you have props to add to the theme. Big goggles, crazy hats and colourful wigs will work wonders. This activity is one of the most fun activities for office party.

    Fancy Dinner

    A bit more extravagant than the brunch party, a Fancy Dinner is a lavish and elegant night arranged over a posh dinner in a fancy hotel or function room. It will allow your staff to wear their red carpet of a movie premiere look, in simple terms – best dressed, and will make them feel beautiful, and also happy to work for such a company. Wine, pretty dresses, nice cologne and expensive dishes – they will all make the event super classy. Having a fancy dinner is a must have ideas for office events.

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    Pop Quiz

    Having a Pop Quiz can be a great way to mix people from different departments and to have a laugh trying to answer the questions as individuals and as a team. You can have prizes to keep the energy and fun level high. It is one of the most interesting ways to get to know your peers better and get along well. It is a light-hearted enjoyable game that is very entertaining and lively. It is one of the most interesting and fun activities for office party.

    Board Games

    Office Party Ideas - Board Games
    Office Party Ideas – Board Games

    Now it does not mean to initiate a chess game between two rival teams but is instead a take on the fun Board Games like Pictionary, Chess, Ludo or Hangman. There can be different challenges and different games and it can be played like a tournament. Again, you can make the prizes fun like a spa treatment, dinner for two, a go-karting experience or for the ladies – discount coupons. Playing board games are the best games ideas for office party which help to sit, relax and have fun at the same time.

    Decoration Competition

    We celebrate a lot of festivals here in India, so there is no lack of opportunities to hold a decoration competition. Diwali, Christmas, Dussehra, and many more such occasions. You can make your staff decorate their pods and judge them on the day of the festival. The winner will get a prize, which can be turned even more interesting by keeping it a surprise. You can have a office theme party based on the festivals and bring in more fun, excitement, and joy.

    It will increase the enthusiasm level among the workforce and bring out their creative side.

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    A Rooftop Cookout

    Office Party Ideas - Rooftop Cookout
    Office Party Ideas – Rooftop Cookout

    It is inspired by the western culture of having a barbeque cookout, but it can be turned into the desi style by cooking some of our signature dishes. People of the staff can come along and separate the duties of who cooks, who arranges items and who does other work. It is a different kind of fun when the task of cooking food – which everyone loves – is shared among peers. This is a cool office part idea to have team bonding with tempting food.

    People get closer, get to know each other better and have their talks around the place.

    Amusement Park Tour

    Usually, people doing 9 to 5 jobs have long forgotten their childhood days when going to an Amusement Park would be so exciting that you couldn’t even sleep the night before. There are a lot of things to enjoy at an amusement park, even as an adult. There are so many fun rides, places to have good food and conversation, swimming pools with rain dance and even a DJ setup for dancing. There are photo booths too for capturing great memories.

    Minute to Win it

    Everyone loves the excitement of “Minute to Win It” games. Now you can bring that fun to your office party! Plan a “Minute to Win It” theme and watch everyone have a great time. These games are easy office party games to set up and use simple household items. Just remember to have nice prizes ready—you don’t want people thinking you’re cheap, right?

    Murder Mystery

    The only thing more fun than food is a thrilling murder mystery! This event is full of surprises and will keep everyone excited. Create a storyline and give different roles to employees, including one person who will be the murderer.

    The murderer will try to stay hidden until the end of the night. Scatter clues around the office to help everyone guess who the real murderer is. The more creative you are, the more involved everyone will be. This event is a great way to build teamwork and encourage communication among your employees. This game is one the most fun and entertaining office party idea.

    Conclusion

    So there you have it, a brief list of epic work party ideas to make it more fun, exciting and entertaining. A fun office party can help everyone feel happier and closer at work. Choosing creative office party themes like a Tropical party or Casino Night makes the party exciting. Adding games and tasty food will make it even better. The office parties activities are a plus. The important thing is to create a friendly atmosphere where everyone feels comfortable and happy to join in. This way, the team can become closer and more motivated. Work party ideas like team-building games, trivia nights, movie nights, and costume contests can make the event fun and help everyone connect and relax together. Hopefully, you arrange a big hit staff party next time and have a wonderful experience.

    FAQs

    What can be fun office party ideas?

    A fun office party includes ideas like having a office brunch, playing with a theme, having a sports day, having karaoke night, hosting a fancy dinner, organizing games, and having BBQ cookout.

    What can be exciting office party themes?

    Here are some fun company party themes: a Tropical party with bright decorations, a Casino Night with card games, and a Masquerade Ball with masks. You can also have a Decades Party, a Bollywood Glam theme with a red carpet, or a Fiesta. A Winter Wonderland features snowy decorations, and an Around the World theme celebrates different countries with food and activities. These themes for office party will make office parties more exciting!

    What happens in an Office Brunch?

    An Office Brunch is one of the simplest yet most sociable ideas to have as a party. It is more personal, direct and interactive. People talk and get to know each other in a nice setting with amazing food.

    What can be fun staff party ideas?

    For a staff party, you can plan a potluck where everyone brings a dish, organize fun team games or a trivia quiz, or set up a photo booth with props. You can also host a costume contest or a karaoke night where everyone sings their favorite songs. These simple ideas can make the staff party fun and help everyone enjoy together.

  • Top 5 Biggest Bollywood Production Houses in India

    Cinemas are gradually becoming a necessity in a layman’s life. Not everyone can afford expensive relaxation and entertainment. However, Cinemas are such means of entertainment, it can be enjoyed both in cheap and expensive ways so it’s a beautiful neutral scope of enjoyment.

    Alongside all these factors, movie studio companies or production houses play a magnificent role in creating such creative pieces. How entertaining a movie can depend majorly on the budget invested in it.

    There are multiple well-known movie studio companies all over the world. However Bollywood, the king movie industry of India, also produces movies that impact audiences worldwide. Behind such movies, there are master production houses working notably.

    UTV Motion Pictures/Disney UTV
    Fox Star Studios
    Eros International
    Dharma Productions
    T-Series Super Cassettes Industries Ltd

    Here are the top 5 biggest Bollywood production houses in India.

    UTV Motion Pictures/Disney UTV

    Founded by: Ronnie Screwvala and Zarina Mehta

    UTV Motion Pictures - Dangal
    UTV Motion Pictures – Dangal

    UTV Motion Pictures was founded in 1996 by Ronnie Screwvala and Zarina Mehta. With its headquarters in Mumbai, the parent company of this Bollywood production house is The Walt Disney Company India. It is one of the highest grosser production houses in India.

    It has a collection of 3900.140 crore INR. In 1997 it came up with its first-ever Hindi movie “Dil Ke Jharoke main” directed by Ashim Bhattacharya. They were the producers of the highest-grossing Indian movie, “Dangal”  worldwide.

    Dangal earned almost 2,024 crores in INR from all over the world. It produced the movie “The blue umbrella” which has been awarded the national prize as the best children-oriented movie. It has also produced box office hits such as PK, Rang De Basanti, Chennai Express, Swades, Barfi and Jagga Jasoos.

    Fox Star Studios

    Owned by: Star India

    Popular Movies of Fox Star Studios: Sanju, Chhichore, Chhapaak, Neerja and MS Dhoni: The Untold Story

    Fox Star Studios - Chhichhore
    Fox Star Studios – Chhichhore

    In number two comes Fox Star Studios. It has the same parent company as UTV Motion Pictures, which is The Walt Disney Company India. It is a wholly-owned subsidiary of Star India. It was founded in March 2008.

    Their first movie was Khichdi by Aatish Kapadia in the year 2010. This production house’s two best gross earning movies worldwide were Sanju and Prem Ratan Dhan Payo. Chhichhore a movie by Nitesh Tiwari and produced by Fox Star Studios was awarded a Rajat Kamal National award.

    A few more popular movies by Fox Star Studios are:- Total Dhamaal, Housefull 4, Chhapaak, My Name is Khan and many more. It has a collection of 3615.900 crore INR.

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    Eros International

    Founded by: Kishore Lulla

    Andhadhun - Eros International
    Andhadhun – Eros International

    Eros International Media Ltd. also known as Eros India was founded in 1977. It was founded in Mumbai by Kishore Lulla and Arjun Lulla. Its parent company is ErosSTX. It has two factions: Eros Music and Trinity Pictures.

    They released their first musical drama movie “Waqt” directed by Vipul Amrutlal Shah in 2005. It has been the creator of blockbusters such as “Bajrangi Bhaijaan” which has grossed 970.05 crore INR worldwide. It was also the fastest movie to collect Rupees 1 billion and 2 billion net.

    The distributor share of the movie “Bajrangi Bhaijaan” crossed 150 crore INR. This movie has achieved many more milestones. Its movies like Bajirao Mastani and Bajrangi Bhaijaan again has received Filmfare awards in fields such as best movie and best film.

    It has also created amazing movies such as Hero, Badlapur and even Bengali movies like Bela Seshe. Eros is also an enlisted company at Bombay stock exchange. It has a gross collection of 3433.670 crore INR.

    Dharma Productions

    Founded by: Yash Johar

    Shershaah - Dharma Productions
    Shershaah – Dharma Productions

    Dharma Productions was created by Yash Johar in the year 1979. It was a production-based in Mumbai. The first film produced by this house was Raj Khosla’s “Dostana”. Later in the year 2004, after the death of Yash Johar, Karan Johar his worthy son and a skilled director took over.

    The first box movie to fetch a national award for the best actor faction of this production house was “Agneepath”. Initially, the movie did not do very well. However, later it became a cult classic.

    Gradually Mahesh Bhatt with his films brought this production house to moderate light of success. However in the year 1998,  Karan Johar’s debut direction “Kuch Kuch Hota Hain” brought them phenomenal success. It is said to be the highest-grossing film of the production house till now.

    Karan Johar movies like “Kabhi Khushi Kabhie Gam” were also movies that brought the production great success. However, when Dharma’s was being stereotyped for bitter n’ sweet melodramatic love stories only, with a punch of youth came a movie in 2013, “Yeh Jaawani Hai Deewani” an adventurous romcom by Ayan Mukherjee created a huge fanbase in teenagers bragging the title one of the top grosser on the first day! Simmba was another such movie. Shershaah released in 2021 garnered massive success too. It has a gross collection of 3357.820 crore INR.

    T-Series Super Cassettes Industries Ltd

    Founded by: Gulshan Kumar

    Bhool Bhulaiyaa - Tseries
    Bhool Bhulaiyaa – Tseries

    It was founded by Gulshan Kumar in 1983. Initially, it was known for Bollywood music soundtracks and indie pop music. However, according to the information of 2014, T-Series is the largest music record label in India. In 1990 it started with a musical romance movie namely Aashiqui. Then there was no looking back.

    The highest-grossing movie of T-Series was Bhool Bhulaiyya initially. It also produced blockbusters like Saaho, Kabir Singh, Airlift and many more. These were top grosser all around the world too. This production house has a gross collection of 3108.870 crore INR. However, these are not the end of the list. There are many more amazing movie studio companies in India efficient and effectively running.

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    FAQs

    Who is the richest producer in Bollywood?

    Ronnie Screwvala, founder of UTV Motion Pictures is one of the richest producers in Bollywood.

    What is a production house in Bollywood?

    A production house is an organization that provides resources and finance to produce a movie.

    Which is the biggest production studio in India?

    UTV Motion Pictures/Disney UTV is one of the biggest production studios in India.

    What are some of the most successful production houses in Bollywood?

    Dharma Productions, Red Chillies Entertainment, Vinod Chopra Productions Pvt Ltd, and Bhansali Productions are some of the most successful production houses in Bollywood.

  • List of Brands Endorsed by Kalki Koechlin

    Who doesn’t know the dynamic Kalki Koechlin? Right from Shaitaan, Dev D, Ek Thi Daayan to Yeh Jawaani Hai Deewani, this gorgeous diva has made a mark with her excellent acting skills. Over the years, she has proven herself to be a capable actress.

    Not only that but she is the recipient of two screen awards, a Filmfare award, and a National Award. Kalki already achieved a huge fan following after her grand debut with Dev D in 2009. And as it is said, the rest is history for this beautiful diva who was born in Pondicherry.

    Very few people know that she has written, acted, and produced multiple stage productions apart from Bollywood films. She is also a renowned activist who has fought for various causes. But do you also know that Kalki has endorsed multiple renowned brands? If not, then this space is for you! Check out the list of brands endorsed by Kalki Koechlin.

    VOI jeans
    Hidesign
    The Moms Co.
    Oriflame
    IICE Vodka
    AOC TV
    Huggies
    Micromax
    Coca Cola
    FAQ

    VOI jeans

    It was back in 2013 that this London-based fashion company opened its first store in India. And guess who they approached for promoting their products! Of course, she is none other than Kalki Koechlin herself.

    She was roped in to endorse their 2015 autumn-winter collection. The actress herself was pleasantly surprised about her collaboration with the popular fashion brand and spoke highly of the same at that time. She talked about how the jeanswear resonated with her personal sense of style.

    The main motto of the autumn-winter collection of the brand was to show something new and exciting. It is why Kalki was selected as the fresh face in the country to do all the promotions.

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    Hidesign

    The actress also teamed up with Hidesign in 2018 to promote a wide range of sustainable handbags. Moreover, the multi-hyphenate beauty already shares common roots with the brand. It is because she was also a part of the design team of Hidesign which is now a part of Louis Vuitton.

    The news about Kalki’s collaboration with Hidesign was published in Vogue magazine. The actress was selected by the noted indigenous leather brand to co-create its unique capsule collection. Its deep-rooted vision is linked to Pondicherry which is, surprisingly, Kalki Koechlin’s birthplace too.

    Moreover, the actress also did not have any issue in endorsing a product that had a story as its backdrop. In fact, the collection was done based on her selections, tastes, roots, and common aesthetics in Pondicherry.

    The Moms Co.

    This is one of the best brand endorsements done by Kalki in her career. The Moms Co. is all about the celebration of women’s age. It is what the actress promoted when endorsing their products – ageless beauty in 2020. She was a part of the launch of the Natural Age Control Range of the popular brand.

    This digital campaign was promoted nationwide to describe the countless expressions of women. The brand found Kalki as the best match for endorsing its collection for obvious reasons.

    Although ageing is a natural process, changes in the skin bring concerns to a lot of women. The brand aimed at promoting the value of loving oneself and changing the entire perception of ageing. The Moms Co. has emerged as a popular startup that believes in challenging perceptions and breaking stereotypes. Who better than the actress to help them promote the same, right?

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    Oriflame

    The national award-winning actress was roped in as the brand ambassador of Oriflame India in 2017. The Swedish brand that believes in empowerment and sustainability found Kalki to be the perfect match for endorsing its products. Over the years, numerous actresses from Bollywood have promoted the products of Oriflame. However, Kalki’s fresh face acted as a boon for the popular brand.

    She was selected as a part of the brand’s new campaign titled ‘A Beautiful Change.’ The main motto of this campaign was to spread the message about the importance of protecting the environment.

    IICE Vodka

    Kalki Koechlin was a part of the re-launch of IICE Vodka in India back in 2015. She was roped in as the brand ambassador of the liquor company to run all its promotions on every possible platform. The collaboration with the actress helped the brand virtually connect with the fans and ultimately brought an increase in sales.

    The company announced the launch of its new chilli flavour ‘Kinki Chilli’ which was an innovative and flavourful beverage. Apart from that, the company also renamed many of its products and decided to hold a huge campaign to promote the same. It is during this time that the actress was selected by the brand for doing the promotions on its behalf.

    AOC TV

    This Taiwan-based television maker signed Kalki as its brand ambassador in 2012. The company cited the reason to be the huge fan following that the actress had at that time. They believed that they could achieve great recognition using the diva’s popularity among the young generation. TV sets are best suited for the Indian market – that is what Kalki Koechlin said after her selection by the brand for endorsements. We couldn’t agree more here, isn’t it?

    Huggies

    Kalki Koechlin endorsing Huggies
    Kalki Koechlin endorsing Huggies

    The popular diaper brand, Huggies collaborated with Kalki Koechlin in 2021 and made her the brand ambassador. She was roped in to promote their latest product that boasted of being the gentlest diaper in India.

    Micromax

    Kalki Koechlin was selected by Micromax for promoting a new variant of its phone series a few years ago. The model came with an advanced music player too. The actress featured in the TVC for the same that was a huge hit at that time. For those who are unaware, Kalki was signed as the brand ambassador of Micromax Mobiles in 2011.

    Coca Cola

    There was a time when Kalki collaborated with Imran Khan for an ad for Coke and you can’t even imagine the level of popularity that it achieved owing to the same. The commercial featured the two fresh faces after a long time and that speaks for the immense reach that it garnered among the audience within a short time.

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    Conclusion

    Kalki Koechlin is among the few actresses who are known to have chosen the best brands for promotions or endorsements. Being a mother herself, the diva has always chosen brands that talk about preserving nature, empowerment, and sustainability.

    FAQ

    What is the net worth of Kalki Koechlin?

    The net worth of Kalki Koechlin is ₹140 crores.

    What is the age of Kalki Koechlin?

    Kalki Koechlin was born on 10 January 1984 and is 38 years old.

    What languages does Kalki Koechlin speak?

    Kalkin Koechlin speaks Hindi, English, Tamil, and French.

  • PVR Cinemas- Entertaining Story of Largest Multiplex Chain in India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by PVR Cinemas.

    Do you love watching movies in theatres? This question seems absurd, right? Because who doesn’t love to? A big screen, cozy seat, cheerful audience, booming speakers, luscious snacks and a lot more to be delighted with. Even a non-cinema lover would cherish a theatrical experience. That darkroom has a powerful ambiance to light our moods up.

    The Indian Film Industry is one of the largest in the world. This huge sector has around 6,300 single screens and 3,200 multiplexes (as of 2019) across the country to display their creations. There has been a decline in their growth in recent years. But through their innovative techniques and advanced technological implementations, theatres continue to attract people towards them.

    PVR Cinemas is one such premium multiplex chain of theatres operating in India and Sri Lanka. They are known for their quality in terms of the viewing experience. PVR Cinemas was established in 1997 by Ajay Bijli. The company also has a separate wing called PVR Pictures that deals with movie production and distribution. Here is the inspiring success story of PVR Cinemas and its founder Ajay Bijli. The article also contains the growth, startup story, funding and challenges faced by the company over the years.

    PVR Cinemas – Company Highlights

    Company Name PVR Ltd.
    Headquarters Gurugram
    Industry Entertainment
    Founder Ajay Bijli
    Founded June 1997
    Revenue $440 Million
    Total Funding Raised $196.6 Million
    Website pvrcinemas.com

    PVR Cinemas – Latest News
    PVR Cinemas – About
    PVR Cinemas – Founders
    PVR Cinemas – Startup Story
    PVR Cinemas – Mission and Vision
    PVR Cinemas – Name and Logo
    PVR Cinemas – Business Model
    PVR Cinemas – Revenue Model
    PVR Cinemas – Challenges Faced
    PVR Cinemas – Funding and Investors
    PVR Cinemas – Acquisitions
    PVR Cinemas – Growth
    PVR Cinemas – Competitors
    PVR Cinemas – Awards and Recognition
    PVR Cinemas – FAQs

    Success Story of Ajay Bijli and PVR Cinemas

    PVR Cinemas – Latest News

    July 29, 2021 – The ongoing Covid-19 pandemic has affected the film industry and its associated business heavily. As a result, PVR reported a net loss of ₹220 crores in the 1st quarter of 2021.

    April 17, 2021 – The Non-Convertible Debentures (NCD) and long-term Bank facility ratings of PVR ltd. were reduced to AA-minus negative by Crisil. This happened as a result of the industry’s weakening operating performances during the pandemic.

    PVR Cinemas – About

    PVR Cinemas is one of the largest movie theatre chains operating in India. It was formally established in June 1997 in Gurgaon. PVR Cinemas is known for its picture and sound quality and offers a premium experience to its users. They were the first to introduce multiplex cinemas in India, which was instigated with the launch of PVR Anupam in Delhi.

    The company turns out to be the leader in terms of the number of screens. There are around 846 screens under the PVR group in the country. They are offering some astounding movie experiences to people. PVR Cinemas is operating in 71 cities of India and Sri Lanka with an overall seating capacity of around 1.82 lakh seats.

    PVR Cinemas – Founders

    Ajay Bijli - The founder of PVR Cinemas
    Ajay Bijli – The founder of PVR Cinemas

    Ajay Bijli is the founder of PVR Cinemas. He is also the chairman and managing director of the company. He graduated B.Com from Hindu College and started looking after the family business. Then by 1995, he established PVR Cinemas as a joint venture with an Australian company. The full-fledged operations of PVR Cinemas commenced in 1997. Sanjeev Kumar Bijli, brother of Ajay Bijli, is the joint managing director of the company.

    PVR Cinemas – Startup Story

    The origin of PVR dates back to the late 1970s. Ajay Bijli’s (founder of PVR Cinemas) father owned a theatre named Priya Cinemas since 1978 along with his transportation company. Later, when Ajay Bijli took up the family business in 1988, he rebuilt the business and made it profitable. But a major fire broke out in the transport business in 1994, which shook them financially. He was forced to choose between revamping the transport business or developing the Priya Cinemas, for which he chose the latter.

    In 1995, he established a joint venture between his Priya Cinemas and an Australian company named Village Roadshow, thus creating Priya Village Roadshow (PVR) Cinemas. They were the first to introduce the idea of a multiplex in India with their PVR Anupam in Delhi. The company was officially instigated in June 1997.

    PVR Cinemas – Mission and Vision

    PVR Cinemas has a mission to give the best movie experience to people. They wanted to make themselves accessible to audiences everywhere and every time. The company’s vision is to remain the most preferable and premium entertainment company in India. PVR aims to provide top-quality cinema experiences to its customers.

    PVR Cinemas Logo
    PVR Cinemas Logo

    The name PVR is derived from Ajay Bijli’s family theatre business named Priya Cinemas and the Australian company named Village Roadshow. The name originated after they joined hands to establish a multiplex entertainment company. The logo consists of the alphabets ‘PVR’ written in yellow on a black background. The main logo consists of the word ‘Cinemas’ at the bottom whereas, the production company’s logo contains the word ‘Pictures’ instead.

    PVR Cinemas – Business Model

    PVR Cinemas is involved in the movie screening business which is their primary activity. In addition to it, they are involved in the production and distribution of films in India. PVR’s other businesses include ads in theatres, the sale of foods and beverages and ticket bookings.

    The company is involved in the manufacture and sale of gourmet popcorn, a popular snack from PVR that is available in their cine halls, several airlines and even Indian railways. This gourmet popcorn can also be ordered online from several e-commerce platforms. V Pristine is an initiative by PVR that offers cleaning services for homes.

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    PVR Cinemas – Revenue Model

    Most of the revenue for PVR Cinemas comes from the sale of movie tickets. They make around 46% of the revenue from box office collections. The next biggest revenue for the company flows from food and beverage sales which contribute around 29% of the profits. The rest 15% of the income comes from advertising, movies distribution and other miscellaneous activities.

    PVR Cinemas – Challenges Faced

    A major challenge faced by PVR Cinemas is during this Covid pandemic. The resultant lockdown and further restrictions stalled its operations. This rigorously impacted their growth financially. The next major challenge that is affecting not only PVR Cinemas, but the entire industry is the OTT Platforms. These platforms used the lockdown as an opportunity to enter people’s homes and started replacing the theatres. Even after the lockdown and theatres functioning normally, many movies are still released in OTTs. This could be a threat to the future of theatres and multiplex cinema halls.

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    PVR Cinemas – Funding and Investors

    PVR Ltd. has raised a fund of ₹800 crores through Qualified Institutional Placements (QIP) in early 2021. The board further approved to raise a sum of not more than ₹500 crores through the issue of NCDs. Excluding this, PVR Ltd. bagged an amount of ₹14.72 billion through 5 rounds of funding.

    Date Round Money Investors
    August 12, 2020 Post-IPO Equity ₹3 billion –
    January 17, 2017 Post-IPO Secondary ₹9.02 billion Warburg Pincus
    June 12, 2015 Post-IPO Equity – Multiples Alternate Asset Management Pvt Ltd.
    June 5, 2008 Post-IPO Equity ₹1.2 billion ICICI Venture, JP Morgan
    March 27, 2003 Venture Round ₹380 million ICICI Venture

    PVR Cinemas – Acquisitions

    PVR Ltd. has made some huge acquisitions so far. They have acquired 5 organizations and the recent one was made on August 13, 2008.

    Company Name Date of Acquisition Amount
    SPI Cinemas Pvt Ltd. August 13, 2018 ₹6.3 billion
    Zea Maize August 20, 2015 ₹50 million
    DT Cinemas June 9, 2015 ₹5 billion
    Cinemax India January 8, 2013 ₹4 billion
    Leisure World April 13, 2010 –

    PVR Cinemas – Growth

    Starting the business with a single theatre named Priya Cinema in Vasant Vihar, the growth of PVR Cinemas in the past two decades is astonishing. This single screen has grown into 846 screens in 176 cinemas across the country. The company has always kept innovating ideas and technologies to keep them uphill. PVR’s box office revenue shows a steady rise from 2015 to 2020. It has increased from ₹8.24 billion to ₹17.31 billion in 5 years. But the pandemic has severely affected their revenue in the current year. PVR’s Food and Beverage (F&B) business has seen consistent growth over the years. They have made ₹960 crores by selling F&B in FY 2020.

    As the company progressed, they also kept introducing new brands that kept pulling people towards their cinemas. Here is the list of brands under PVR Ltd.

    • PVR Director’s Cut
    • PVR Pictures
    • PVR IMAX
    • PVR 4DX
    • Playhouse
    • PVR GOLD
    • PVR LUXE
    • PVR P[XL]
    • PVR ONYX
    • PVR DIT
    • PVR Nest
    • 4700BC Popcorn
    • V Pristine

    PVR Cinemas – Competitors

    PVR Cinemas Competitors - INOX
    PVR Cinemas Competitors – INOX

    Though PVR has a large market share in the theatre business, it has a major competitor INOX Leisure Ltd. INOX is closely trailing PVR in all aspects of the business. It is a multiplex theatre chain with around 667 screens in India. PVR challenges INOX in terms of quality whereas INOX competes with a price. They both have a lot of similarities in which PVR is just a step ahead in the competition.

    PVR Cinemas – Awards and Recognition

    PVR Ltd. has received many recognitions over the years. Here are some of the awards received by the company for its advanced technical implementations and marketing strategies:

    • VC Circle Awards – Media and Entertainment Category
    • CNBC’s Emerging India Awards, 2013
    • Retailer of the Year – Images Retail Forum 2013, 2014, 2015, 2016 & 2017
    • India’s Most Trusted Cinema Display Brand, 2014 & 2015
    • Fortune India’s Next 500 Biggest and Best Midsize Companies, 2016
    • Top Multiplex Chain of the year, 2016, 2017, 2018 & 2019 – Big Cine Expo
    • International Exhibitor of the year, 2017 – Cine Asia, Hong Kong
    • Master’s of Modern Marketing Awards and Conference, 2019 – mCube Awards
    • Most Innovative Mid-Sized Company, 2019 – ET Innovation Awards

    PVR Cinemas – FAQs

    What is PVR Cinemas?

    PVR Cinemas is one of the largest movie theatre chains operating in India.

    Who is the founder of PVR Cinemas?

    Ajay Bijli is the founder of PVR Cinemas. He is serving as CEO of PVR Cinemas since 1997.

    Who is the top competitor of PVR Cinemas?

    INOX Leisure is the major competitor of PVR Cinemas.

    How many screens does PVR Cinemas have?

    PVR has 846 screens in India and Sri Lanka and is the largest operator in the country.

    What is the revenue of PVR Cinemas?

    The revenue of PVR Cinemas is $440 Million.

  • How Brands Market their Product in Movies | Product Placement in Movies (Case Study)

    There are many forms of advertisements right from Print, Broadcast,  Podcasts, Email marketing, and Digital Advertisements. These are merely some examples. Anyway, there is one thing in common that all these advertisements have. That is, you know that these brands are consciously and deliberately pursuing you to buy their products. You know they are marketing their products and services to you.

    Do you think people could advertise their products without doing it? Yes, there exists one such form of advertising which does it in a more subtle manner; and whether you know it or not, your brain unconsciously registers that. This type of advertisement is called product placement. It is a risky business, but when done correctly, product placement can have a huge impact.

    The Origin of Product Placement
    How Product placement entered the mainstream in the 1980s: A Brief History
    Product Placement’s in Current scenario
    Product Placements in – To All The Boys I’ve loved before
    Product Placement in James Bond Series
    Product placement from Indian context
    Why the business of placing products in the movies continues to thrive?
    FAQ

    The Origin of Product Placement

    1882 – Edward Monet Painting

    Arguments for the first cases ever documented

    Though this is a debated topic, some scholars argue that the first product placement to be ever done started with a painting done by Edward Monet in the year 1882 for a beer-selling company.

    Edward Monet Painting
    Edward Monet Painting

    Another one is said to have been done for a movie none other than the Lumiere brothers’ film in the year 1896. It was a soap manufactured by a British company, the Lever Brothers. However, the first ever product placement to be documented was in the year 1920.

    1920 – The Garage, Red Crown Gasoline

    The first documented case of a company paying to place their product that was ever recorded was for a silent movie, The Garage starring Fatty Arbuckle and Roscoe Arbuckle.

    1927 – The Hershey’s chocolate, Wings

    The trend started emerging and the Marx Brothers caught up with it in the year. Fun fact: the first movie, which won an Academy Award, also did have product placement. It was, of course, for Wings, and the first appearance of Hershey’s Chocolate bars featured.

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    How Product placement entered the mainstream in the 1980s: A Brief History

    So how did really the business of in-film product placement boom?

    The production team was not really paid back then to place their products in the movies. But it involved a different deal. Like asking: do you need a car for your movie? And if the team would say yes, then the brands would let them use their products for free or create cross-promotional campaigns that feature both the product and the movie. Until the 20th century, mostly the concept was pretty much informal.

    Guess the company that paid a million dollars to promote their company?

    Reeses Pieces Product Placement in Extra Terrestrial
    ‘Reeses Pieces’ Product Placement in ‘Extra Terrestrial’

    A hint: The company sells chocolate products. In the early 1980s, the trend went mainstream, and Steven Spielberg’s new film was to promote Hershey’s brand.

    Initially, the deal involved Mars, but it withdrew away from being featured, but then a deal was made between Hershey’s marketing executive. The Reese’s pieces were used and in exchange Hershey’s was to create a 1 million dollar campaign for the film. The sales of the product went up, which had only been introduced years ago.

    Until the 1982s, the movie, The Extra-terrestrial was a huge success, both as a movie and for doing product placement.

    Product Placement’s in Current scenario

    The practice of consciously placing products in movies is almost a common practice now in the twenty-first century. So much now that it does not only involve films and movies, but also many famous web series that were huge hit. And we know that Netflix does this all the time. Even though Netflix denies the fact. Namely, there are three types of product placements which are explained in brief below:

    The three types of product placements are:

    Screen placements

    Burger King Product placement in Stranger Things
    ‘Burger King’ Product placement in ‘Stranger Things’
    • In screen placements, the products are usually placed in the foreground or the background.
    • There is no mention of the name of the product, but the product is shown on screen and is given a fair amount of time to get noticed by the audience.

    Script placements

    'KitKat' Product placement in 'Sex Education'
    ‘KitKat’ Product placement in ‘Sex Education’

    Let us take an example of the Netflix show’s last episode of Sex Education from season 3. Both our characters Eric and Otis deliberately mention the product name KitKat, when Eric’s lines say it all.

    Otis: “What do you want?

    Eric: “Um… Oh, a KitKat. Always a KitKat”

    And when Otis offers Hope one when she is having a mental breakdown in the hospital.

    Hope: I don’t need a KitKat

    Plot Placement

    Beats Product placement in Only Murders in The Building
    ‘Beats’ Product placement in ‘Only Murders in The Building’

    Making the products connected to a character and integrating it as a part of your film. Let’s take Beats Studios Wireless Headphones in the web series “Only Murders in the Building” where Selena’s character’s first appearance as Mabel clearly features using the headphones when she steps into the elevator and the product is subtly mentioned by the other character _ trying to make a conversation with her.

    The product is so seamlessly blended with the character that even when their podcast gains popularity you can see the fans using the same headphones while sitting outside the building. It creates an emotional bond.

    We could say the same with Eggos and Evelyn intertwining the product with a character in Stranger Things.

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    Let’s take a look at Hollywood’s one of the most watched and talked about movies adapted from Jenny Han’s book.

    Product Placements in – To All The Boys I’ve Loved Before

    Yakult:

    To All The Boys I Loved Before - Yakult Product Placement
    To All The Boys I Loved Before – Yakult Product Placement

    The fermented skim milk was created in the year 1935 in Japan and got a major sales boost after getting a cameo in an adapted movie from Jenny Han’s book ” To all the boys I’ve loved before” the drink is.

    Subway sandwiches:

    To All The Boys I Loved Before - Subway Product Placement
    To All The Boys I Loved Before – Subway Product Placement

    They gave Subway an emoji specially designed for the company to show the love that Lara Jeans, best friend has been craving for its sandwiches. They can also be seen sitting under the bleachers and having them.

    Mountain dew and Arizona iced tea:

    To All The Boys I Loved Before - Mountain Dew and Arizona Iced Tea Product Placement
    To All The Boys I Loved Before – Mountain Dew and Arizona Iced Tea Product Placement

    The conversation that takes place between Lara and Josh sitting in the stands at the beginning of the movie, with a flashback with Jean is shown having Josh as her first real boyfriend with a space in between. Though not mentioned by name, the products get enough screen time in the scene to get noticed by the audience and not to forget mountain dew is mentioned in one of Josh’s dialogues.

    Converse

    The still shot that shows shoes of Lucas in the stall next to Lara is occupied when she runs away after kissing Peter for the first time on the running ground, and there goes them wearing Converse shoes which are already pretty much popular among the teens.

    Instagram

    Using Instagram was shown quite effortlessly by both Peter and Lara as the social media platform is very popular among the youth and especially teens. Looking from the point of view that the movie was azom.com for teens. They nailed it, getting placement in the right place and for the right audience.

    Apple’s MacBook Air:

    To All The Boys I Loved Before - Apple MacBook Product Placement
    To All The Boys I Loved Before – Apple MacBook Product Placement

    MacBooks are frequently shown throughout the movie when Lara and Kitty watch the movies when Margot leaves for college, and during movie marathons while fake-dating Kavinsky. The logo of Apple clearly gives out the message about the product Skype. iPhone when his dad takes their picture for entering new grades.

    Jeep Wrangler:

    To All The Boys I Loved Before - Jeep Wrangler Product Placement
    To All The Boys I Loved Before – Jeep Wrangler Product Placement

    Used by Peter Kavinsky when he comes to pick up Jean and Kitty the first time when he drops Lara off after clearing things about the letter in the cafe and driving her home.

    Some of the placements by brands were quite a success as they did the job for Yakult, making people nostalgic about it along with exposing many other products to the audience with it one of the most-watched movie series.

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    Product Placement in James Bond Series

    Product Placements of Lark Cigarettes in the James Bond Series
    Product Placements of Lark Cigarettes in the James Bond Series

    The popular movie franchise “James Bond” did it all the time. Since the release of Dr No in 1962, the James Bond franchise has been associated with a number of brands. Many brands came in line to pay for promotions in the future instalments for the famous cinema piece. The early films featured Pan-am Airlines and smith and Wesson firearms. The early films feature tie-ins with popular companies like Pan-Am Airlines and Smith and Wesson firearms. The iconic cigar that Bond fashioned is also a very popular brand placement. It is said and reported that Lark Cigarettes paid as much as $350,000 to feature their brand of cigarettes in Licence to Kill. Besides the aforementioned brands, some of the other popular brands to be associated with the franchise are Microsoft, Gillette, Playboy, Toblerone, 7Up, and KFC.

    Aston Martin’s Placement in Goldfinger

    Product Placement of Aston Martin in Goldfinger
    Product Placement of Aston Martin in Goldfinger

    Even after we have talked about so much brand placement in the movie, we can still remember the iconic ride of James Bond. It was the luxury car brand Aston Martin that was honoured with bond’s feet on their product. Aston Martin, the luxury car brand jumped at an opportunity to be associated with the British spy. Starting from Goldfinger in 1964, this partnership has endured the test of time.

    Product placement from Indian context

    The movie with the most iconic dialogues and is very famous for the memes that make you go, say relatable!

    Domino’s, Baburao and Phir Hera Pheri

    Remember the scene from the movie when Baburao comes climbing down the stairs, asking everyone to gather around. The box that he holds is of Domino’s pizza and the also mentions to Sham how he tricks the Domino’s pizza delivery guy to get a free pizza according to the brand’s then ongoing scheme.

    Bournvita, Rohit, and Koi Mil Gaya

    Koi Mil Gaya Bournvita's Product Placement
    Koi Mil Gaya Bournvita’s Product Placement

    No matter your age, a Bollywood movie that almost everyone knows about is Koi Mil Gaya starring Hritik Roshan and Preity Zinta. The movie is famous for the appearance of an alien named ‘Jaadoo’. Apart from this, the movie makes for a great example of the product placement of Bournvita. In this movie, it is shown that the young Rohit (Hritik’s character) loves to drink his milk with Bournvita in it. In some scenes, he even boasts about it to his friends and also offers some Bournvita to a winning kid in a game.

    Another example of a movie starring Hritik is the Bollywood film “Yaadein”. It was a hit, like all other movies that star Hritik Roshan. He is an all-time favourite actor in the business. But could you notice Coke’s ‘Product placement’ throughout the entire running time of the movie? You might not remember but your brain must have noticed, “Cool people like Hrithik drink Coke”.

    Why the business of placing products in the movies continues to thrive?

    What are the advantages of product placement?

    • It can create trends and affect cultures.
    • Even bring a crashing product back into the business again on top of the market again.
    • People will prefer to see a real brand rather than a fake or a created one on screen.
    • Helps increase awareness about your product and the brand.
    • Gets money rolling in for production.
    • Ropes in money for production or advertising.
    • Helps in giving exposure and recognition to your brand
    • Reduces the cost required for the filming budget.
    • Helps integrate the brand’s values through storytelling
    • Creates a positive brand recall.
    • When used effectively, it can also help boost sales.

    Setbacks of Product placement

    • It can be quite distracting if the placement is done in an aggressive manner.
    • If not given much thought, it can bring negative reviews for the film.
    • Products require a certain amount of screen time and can get messy if not followed smoothly.

    Conclusion

    We know that product placement is a very bumpy ride and can be a huge interruption for a movie or series fan. Moviemakers know it very well. However, if done smoothly and carefully, it will go unnoticed by the audience and it will also make revenue for the brand. Thus, product placement in movies or series can do wonders for a brand, if done correctly.

    FAQ

    What is product placement

    Product placement is a form of an advertisement in which a branded item or object is placed in a movie as part of the movie.

    Which movie has the most product placement?

    Avengers Endgame is a movie that had a combined 76 million dollars in product placement advertising value.

    What is example of product placement?

    If in a movie, the lead actor is drinking a clearly labelled Coca-Cola beverage or using a clearly labelled Samsung cell phone, then it is product placement.

  • Netflix Viewership And Its Effects on E-commerce & Economy | The Netflix Effect

    You would be living under a rock if you don’t know what Netflix is. It is the world’s most popular subscription based video streaming service. Founded in 1977 and was originally a DVD rental service. In 2007 it began streaming cinema online (OTT Service) and became the Netflix that we know today.

    Streaming services such as Netflix have changed the way we consume media in the world today. With the emergence of “binge watching” we now have access to and can consume more entertainment than ever before. But how are these new opportunities affecting our culture as a whole? As of July 2021, Netflix has 209 million subscribers. That is a huge number and It grows around ten percent every year. With this number of viewers watching everything that Netflix produces, there are some “after effects” too. Effects that continue even when your favourite movie or series come to end. So what are these Effects and how are they relevant to us and the Environment/Economy around?

    Netflix Effect
    Queen behind Chess win
    Squid Games in Real
    The Imitation Game
    The future of advertising
    Conclusion
    FAQs

    Netflix Effect

    The Netflix Effect

    We are talking about the Netflix Effect. This term can be used to describe several events that are the consequences of the culture that borns out of Netflix’s shows and movies. For instance Actors that became a sensation overnight or certain products after being used in a film or show getting huge demand from everywhere. With a huge audience waiting eagerly for the next season of shows or sequels, this effect is obvious and inevitable in all senses. To get more clear let us take an example.

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    Queen behind Chess win

    The Queen’s Gambit is a TV series, released on Netflix in October last year. The plot was about an orphan chess prodigy who dreams of becoming a chess grandmaster someday. The show soon became one of the most popular shows on Netflix. Before its release, if you’d asked the general public whether a show about chess could bring in millions of viewers and break Netflix records, chances are most wouldn’t have believed you. YES, A record-setting 62 million households chose to watch The Queen’s Gambit in its first 28 day.

    With this rising viewership, the show created a cult, a culture that interested a lot of people. The after effects of this huge Fandom were many. To count a few, the show soared sales of chess boards, people all of a sudden began learning how to play chess, The original novel became a bestseller and Chess-dot-com (Online Chess platform) saw huge sign ups, Chess apps downloads went up by many folds. This is what happens when a show becomes immensely popular, People start copying and imitating their favourite characters in the show.

    Google Trends showing splurge in “Chess” term in UK

    Squid Games in Real

    The most recent Netflix blockbuster “Squid Games” has become a pop culture phenomenon. Released in September, It is a Korean Horror-Survival series. Striking a chord with the audience, The show has produced massive ripple effects in trends. From Squid games themed fashion lines to viral challenges on Tik-Tok.

    Squid Game Costume
    Squid Game Costume

    All of a sudden everyone is mentioning a reference from the show. People are cosplaying the characters, Learning korean, Not to mention Dalgona candy sales are at an all time high, and oh my gosh !! White sneakers are generating 7800 percent more sales than before. Vans(Shoe store) is having a good boom after this. Duolingo’s Korean learners increased by around 40% and everyone just wants to jump into the fashion.

    A character from the show “HoYeon Jung” became an overnight sensation when her IG followers jumped to the sky, was roped in by Louis Vuitton and was made the face of the luxury brand.

    HoYeon Jung Instagram
    HoYeon Jung Instagram

    Squid Game is still producing viral benefits for brands.

    The show was viewed by over 142M households worldwide and generated an estimated $900M in value for Netflix. (The series cost Netflix only a little over $21M.)

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    The Imitation Game

    As google is synonymous and an official “Verb” for searching, Netflixing has become a synonym to “binge watching”. Ask for binge recommendations and most and all you get is Netflix produced stuff. It has changed how we consume media for entertainment. Online streaming is not killing cinephilia, but rather it is changing the way we view movies and interact with that particular medium. I would also say that cinephilia is not dying and, in some ways, I would say it is stronger than ever.

    The reason why I have named this para as ‘Imitation Game’ is that people imitate what they find superior or heroic or just greater-than-life. There is a quote that goes here very smoothly

    – “Whoever controls the media, controls the mind” – Jim Morrison.

    When people watch their favourite characters doing something, they seek to imitate them. Like the prodigy that plays chess in “Queen’s Gambit”, Made people like chess, play it more and speak about it more. “Squid games” made people hop into themed jumpsuits and play challenges and imitate the show. The behaviour of liking and copying people’s favourite, can or maybe has already become a business marketing technique. How far it can go and how dynamic it can be, we will witness.

    The Future of Advertising

    The instances of Netflix’s rocketing sales of on screen products proves the point that it can be a marvellous advertising powerhouse. Brands can take note of these effects and market their products as a story, or woven as a story, a series, show or any piece of cinema to lure cinephiles.

    Netflix Is Ad Free, but It Isn’t Brand Free – A Tribune Article

    In another recent cross-promotion, Netflix charged the clothing company Diesel a license fee to make outfits inspired by “La Casa de Papel,” one of Netflix’s most popular shows. Online ads from Diesel hammered home the connection by showing the Netflix name, mentioning “La Casa de Papel” and featuring characters in the distinctive red jumpsuits worn by the show’s protagonists.

    Netflix Effect on Diesel Clothing Company ad

    Conclusion

    Netflix doesn’t run ads on its platform but has somehow magically has become a coveted marketing platform in the world. The top streaming service provider restrains commercials but is trying to figure out a way on how it can work with brands to direct the crowd. Netflix is highly cautious about his brand image too and even continues to refute the idea of introducing an advertising model similar to the majority of other streaming services have adopted.

    Nevertheless as per studies and reports and as per viewers’ own discretion we can discuss and establish that sooner or later Netflix can approach brand advertising and product placement in maybe a different manner than the rest. This expansion in this scope is going to give a strong back support to the company, providing them with more options and more stability. If this happens then the world of advertising will surely see a splurge. The advertising will be more specific and widespread, the characters more colourful and the Fandom more wholesome. In the meantime, marketers should pay attention to what’s taking the streaming world by storm – it may help them to boost sales.

    FAQs

    How many customers does Netflix have?

    Netflix has about 209 million paying customers globally.

    Which country uses Netflix the most?

    Netflix is most watched in South America.

    How much money does Netflix make?

    Netflix generated total revenue of over 7.3 billion U.S. dollars in the second quarter of 2021.

    Which Netflix series has the most views?

    Netflix top 5 series by total view in 1st month of release are:

    • Bridgerton, season 1
    • Money Heist, part 4
    • Stranger Things 3
    • The Witcher, season 1
    • 13 Reasons Why, season 2

    Some of the most popular series on Netflix are:

    • The Witcher
    • Sex/Life
    • Stranger Things 3
    • Money Heist
    • Tiger King

  • Story of Marvel: From Comic Books to a Universe of Superheroes

    We all know Marvel. The world’s biggest and most celebrated Superheroes Fiction producer, but it is more than just that. If we peek into its history, it is as big as it gets. Starting from a pulp fiction comic producing name, it has travelled a journey that is not spoken much. This is an article covering that journey. From almost bankruptcy to producing an enormous Cinematic Universe and huge fandom. The journey, that is heroic in every sense.

    The Origins of Marvel
    Marvel – The Golden Age(1938-56)
    Marvel – Silver Age(1956-70)
    Marvel – Bronze Age (1970-85)
    Marvel – Modern Age(1985-present)
    The Marvellous Story
    Dissecting the growth of Marvel
    Lesser Known Facts about Marvel
    FAQs

    The Origins of Marvel

    Marvel came into existence in 1939. When a comic book publisher named Martin Goodman thought to make some cash from the growing market of comic books. The title was “Timely comics” under which the first comic was published as Marvel One. Comics were short books with an average of 32 pages and at that time were just starting out. They showcased some superheroes, with their usual work of fighting the bad and re-establishing peace in the world. Superheroes like the Human torch and submariner turned the air in the town. As the comics were making their cult, More superheroes came to uplift the ground for marvel. The most important was Captain America who made a debut in 1941 as a fighting soldier. That was an outbreak almost instantly.

    Timely Comics logo

    That era, now called the “Golden Era” of comics, was the beginning of Comics celebration and Marvel. If we look back to the history of ‘how comics have travelled through time’, we can map several ages depending upon their types and traits.

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    Marvel – The Golden Age (1938-56)

    The Era of World War Two. The era in time when heroes like Superman, Captain America, Wonder Woman, and Batman came in their debut. These were patriotic heroes, fighting the evil and inaugurating peace. Many times Heroes could be seen fighting real world bad guys like Hitler in the comics. The time couldn’t be perfect, the heroes struck a chord and people loved them. It laid a strong base of love for Comics as well as Super Heroes. Even in the aftermath of the traumatic times, comics were seen as a way for children to ease up their fear of war, and to neutralise their anxiety.

    The Comic Age

    Marvel – Silver Age (1956-70)

    Then came the silver age when comics with a strong base became the mainstream source of entertainment among Americans. This was the time when the golden age heroes lost a little of their shine. Heroes were tailored with time, and then we had Spiderman and The Fantastic Four. These were more into the area of mystery and horror genres.

    Silver Age Representation

    Marvel – Bronze Age (1970-85)

    This was more commonly known as the continuing age, when the heroes from the past (Most famous), that is from the golden era continued to showcase some past issues like poverty and drug abuse.

    Marvel – Modern Age (1985-present)

    The time after 1985 is the modern age of comics that is still continuing, when superheroes from comics are taken from the books, to a new genre of Movies and Series and Spin Offs. The deep dive into the world of Science Fiction.

    Later on, after the inception, Martin saw a surge in readers as commissioned writers like Stan Lee and Jack Kirby started to write for the comics. They made the heroes more personal and neighbourhood friendly than ever. Heroes like Spiderman and Fantastic Four were a hit with this hack. With these characterisations and stories connected and rooted to normal life, These writers were a hit and they pioneered the time of young new talent of writers. Writers like Jim Steranko, who introduces Nick Fury (A Fictional Secret Agent) added in the wind’s direction. Revitalising of X-Men based on comics by Stan Lee and Jack Kirby and recurrence of Captain America as a patriotic soldier was a fad.

    The Marvellous Story

    Marvel Comics and superheroes
    Marvel Comics and superheroes

    After the golden age of comics and the success of heroes like Captain America, Martin changed the title to Atlas Comics. That experimented with new genres. Again in the 1960s, the comic producer changed its name to Marvel Comics after DC (Another Comic producer and their largest competitor) entered the market in the silver age. They both were the top players at that time. Soon Marvel got bigger and bigger and went public in 1991. As it got huge, management issues crept in and the company went almost bankrupt in 1996 and surprisingly sailed through the bankruptcy and got up again in 1998. Soon out of the pit, they started diversifying into digital comics and Marvel Cinematic Universe under the name of Marvel Studios. Which eventually was bought by Walt Disney in 2009.

    As Marvel diversified, They started to work on movies. In 2012 they dropped The Avengers, A film starring Iron Man, Captain America and Thor. All these characters were already hit and now a film starring all these was a recipe for success. In the 21st Century, Marvel saw that the most profits are from Toys and Video games of famous Heroes and merchandise of blockbuster releases.

    Dissecting the growth of Marvel

    (and How it managed to scale heights)

    I Hate Sequels. They are never as good as the first book – Connie Wills (American Writer)

    Ed Catmull, Pixar’s CEO, describes movie sequels as a form of “creative bankruptcy”

    It is evident with our personal experience too that, there is very little chance of a sequel doing better among fans than the original movie. But Marvel has kept redefining it again and again for over a decade now. If it happens once or twice, it’s luck but Marvel seems to have somehow found a formula for back to back blockbuster releases. Some of the key aspects that we can notice are –

    Equality to Flow and Renewal

    Marvel is trying (and succeeding) to follow initials and future growth. That means the comic giant is good in the continuity of its characters and the customer retention that comes with it. They are good at managing the past flow. Another thing is that Marvel is also in parallel renewing its ideas around superheroes to experiment.

    Exceeding Predictions

    Ask any Marvel fan, every movie is prediction proof. Marvel knows how to violate expectations in a fun way. Let us take an example of a famous franchise, Thor. The first part is super classic and establishes a good overview of the character, The second part is totally different in tone and the third is a comedy mixed with Hulk. This adds some suspense feel to Marvel releases.

    Rollercoaster tone

    This observation is more of an addition to the last mentioned step. If we pinpoint tones used in movies in the original order then we will find a graph that is a nice ZIGZAG figure. Showing the roller coaster of emotions or tones used in creating these movie masterpieces.

    Marvel knows how to retain its fans and that is how it has managed to create a Universe of Fandom out of comics.

    Lesser Known Facts about Marvel

    • During the early 90s, Michael Jackson tried to buy Marvel Comics. The reason behind it was that he wanted to star as Spider-Man in his version of the movie.
    • During Marvel’s boom in 1984, the head of Warner Communications’ publishing approached former Marvel editor Jim Shooter for licensing the publishing rights to the entire DC Comics universe.
    • DC refused the offer and continued to publish comics. Later on, DC became a hit with readers as Marvel hit bankruptcy in 1996.
    • Venom was created by a fan in 1982 in a contest held by Marvel Comics. Randy Schueller submitted a concept art for a storyline that involved Spider-Man upgrading his suit to all black for stealth purposes.
    • A character named Jihad was introduced eleven days before the 9-11 attack. Jihad was introduced as a character bent on world destruction and conquest. However, due to the sensitivity after the historical event of 9/11, the character was written off.
    • The King of Rock and Roll, Elvis Presley’s trademark haircut was based on the Marvel superhero, Captain Marvel Jr.
    • The Men in Black is owned by Marvel. Originally owned by Malibu Comics, Marvel bought the rights for The Men in Black in 1994. This would mean that all films, shows, and video games have been produced by Marvel.

    FAQs

    When was Marvel comics founded?

    Marvel Comics was founded on 1939 in New York.

    Who was first Marvel superhero?

    Sub-Mariner was the first Marvel Superhero.

    Some of the most popular Marvel superheros are:

    • Spider-Man
    • Iron Man
    • Captain America
    • The Hulk
    • Thor
    • Wolverine
    • Ant-Man
    • The Wasp
    • Black Widow
    • Captain Marvel

    Who is owner of Marvel Studios?

    The Walt Disney Company is the owner of Marvel Studios.

  • 6 Reasons Why Quibi failed in less than a Year | Quibi Failure

    Surviving in the market with so many competitors around is pretty tough. Many companies don’t even run a month before they shut down! And among these, one of the biggest failures was Quibi. You may not even hear about this company. But this is of a very recent time- 2020.

    In early 2020, the co-founder of Quibi- Jeffrey Katzenberg, one of the directors of DreamWorks Animation studios announced that Quibi company is shutting down, within 7 months of its launch! Sounds scary, right?

    Quibi was basically a video streaming service platform with its original environmental content of environmental, developed by Meg Whitman and Jeffrey Katzenberg. Meg Whitman, a former CEO of Hewlett Packard raised over $1.75 billion for the company- Quibi.

    Similar to the original content created by Netflix and Amazon Prime, Quibi also took a step forward and produced its own category of shows and movies. Although Quibi made only five to ten minutes of episodes, it charged $4.99 per month.

    With such a great mindset and planning, you might be wondering what went wrong with Quibi? Well, to clear this we have presented this article. Let’s get started!

    What went wrong with Quibi?
    Reasons that led to the Failure of Quibi
    FAQ

    What went wrong with Quibi?

    Katzenberg and Whitman are incredibly successful businessmen but when it comes to streaming services, they don’t have the right instincts. This became clear with their ultimate creation- Quibi.

    Quibi was launched in times of pandemic, 2020, with the concept of giving people good content of merely 10 mins which they can watch anytime and anywhere like a doctor’s waiting hall, public transport, and others. But what they forgot was all these could not be possible in the pandemic.

    Quibi
    Quibi

    Quibi entirely targeted the youth as they always find new content. But as the pandemic struck, people considered watching long-term content which was available on Netflix, Amazon Prime, and others.

    The biggest cause of failure of Quibi is considered the awfully smaller audience and very few numbers of downloads. Apart from this, Quibi made many more mistakes like low social media presence and others.

    Also, Quibi had huge competition around in the market which caused it major losses.

    We have discussed the key reason for the failure of Quibi. Let’s get on with it!

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    Reasons that led to the Failure of Quibi

    Awful Content Creation

    Any video streaming platform requires content that keeps the users interested. Especially when it comes to the title, as that is what is going to convince the audience to watch the show and to subscribe to the platform. But, Quibi created a whole set of mediocre content that was not given any brief thought upon.

    Although the developers spent a lot of money and effort but still could not pull out the standardized content. The shows on Quibi’s were extremely ordinary and the audience did not find anything interesting.

    High pricing

    Being such a mediocre content provider, Quibi’s pricing was pretty expensive. Its price was around $5 for a normal subscription and $8 for a non-advertising subscription. These were very very high for a terrible content provider such as Quibi.

    Failed to Attract Audience

    In today’s time, there are tons of platforms that are incredibly interesting and user-friendly. People are spending great time at Netflix, scrolling TikTok and Instagram. That’s why for any other similar company to gain an audience needs to provide such services that the users cannot refuse.

    Quibi failed in providing such service and grew the users’ count on platforms like YouTube and Twitch.

    No-specific Goal

    Competing with Netflix and other streaming platforms, Quibi did not have any specified goal. With such bad content in comparison with other streaming platforms, Quibi needed something to beat the opponents.

    But unfortunately, Quibi failed in all aspects of a good video streaming platform and did not even provide any valid or reasonable reason to convince people to download it.

    Internal Problems

    Quibi had major internal problems between the two founders. According to The Wall Street Journal, Whitman even threatened to leave when found out that Katzenberg was dictatorial which weakened her authority and humiliated her.

    Apart from this, Whitman and Katzenberg, both didn’t have any idea on how people use their phones for streaming purposes. They did not actually understand the concept of Netflix and TikTok. In such wide competition in the market, one needs the proper strong strategies and planning so that it could thrive in the market. But Quibi failed on all grounds!

    The Pandemic

    The biggest drawback of Quibi was it came out in a pandemic. All the planning and strategies of Quibi were based on public places and gatherings. And these were highly restricted in the times of the Covid-19 crisis.

    Quibi failed to adapt to such major changes and formulated a low social media presence and bad content without any effective marketing. The main reason behind all these failures was poor management, low insights on consumer behavior, needs, and wants.

    Quibi was meant to be shut down even without the pandemic. The company did not have any proper functioning of management.

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    Conclusion

    The company with no proper planning and ideology, Quibi was implied to fail. And that’s what happened! Quibi failed, basically from all aspects. With no adequate leadership, poor content, no customers preferences and extremely disturbed management Quibi was nothing but a disaster.

    Although the founders invested a great sum of money but with no idea how a video streaming platform runs, it all became worthless.

    FAQ

    Who is the founder of Quibi?

    Jeffrey Katzenberg founded Quibi in 2020.

    How much money did Quibi lost?

    Quibi lost over $1.75 billion in less than 6 months.

    Why did Quibi failed?

    The reasons why Quibi failed were vast. They included burning through too much cash, poor content, high prices, missing features, personal issues between the founders, as well as legal troubles.

  • Lists of Brands Endorsed by Leonardo DiCaprio

    Leonardo DiCaprio is one of the most well-known actors globally and is sought after by the topmost brands as they want him to become their brand ambassador. Leonardo DiCaprio is a critically acclaimed actor, film producer, and environmentalist. He has established himself as one of the best actors by his movies performances that have to lead him to have a diverse career in the film industry.

    Over three decade’s actor has continuously captured audiences through his strong performances in films. DiCaprio first starts out his career as a child in advertisements, moved to small roles in television shows, and then got his big break in the movie known as This Boy’s Life. Leonardo DiCaprio then started playing in unconventional roles and biopics like What’s Eating Gilbert Grape, for which he was nominated as Best Actor in a Supporting Role by Academy and Golden Globe awards.

    Titanic which was the highest-grossing film at that time, catapulted him into the international limelight. His other critically acclaimed performances are in movies such as Romeo + Juliet, Catch Me If You Can, Gangs of New York, The Aviator, Blood Diamond, Django Unchained, The Wolf of Wall Street, The Revenant, Once Upon a Time in Hollywood, etc.

    Leonardo DiCaprio has won multiple awards and accolades such as the Academy Awards, BAFTA, Screens Actors Guild Award, and 3 Golden Globe awards. So far, his career, the actor has a record of 10 nominations in the Golden Globes and 5 nominations for the Academy Award. He was also given the privilege of being the Ordre des Arts et des Lettres commander for his contributions to the film industry in 2005.

    Besides his acting career, he is also an environmentalist and so started his own organization known as Leonardo DiCaprio Foundation to help protect vulnerable species, ocean, climate change, and wildland. He has also supported charitable causes and launched a production company in order to create films and documentaries about environmental themes. In 2017, he was designated as the UN Peacekeeper to help combat climate change.

    In 2016, Leonardo DiCaprio was ranked number one in Time’s list of the 100 most influential people in the world. As of 2019, his films have grossed over $7.2 billion, while DiCaprio has been called the world’s highest-paid actor eight times. The net worth of the actor is estimated to be $260 million as of 2021. He is also known to charge $5 million to appear in a TV advertising campaign. Some of the brands endorsed by Leonardo Dicaprio are Tag Heuer, BYD, OPPO, Jim Beam

    Here are the brands endorsed by Leonardo DiCaprio

    Tag Heuer
    BYD
    Oppo
    Jim Beam
    FAQ

    Tag Heuer

    Tag Heuer is a well-known Swiss luxury watchmaker that manufactures and markets watches and other fashion accessories. The brand is also known for its wide range of collections in eyewear and mobile phones that are manufactured by other companies with licenses. Tag Heuer was initially founded in 1860 by Edouard Heuer in Switzerland. The company was acquired by LVMH, which is a luxury good conglomerate.

    Leonardo DiCaprio was signed as the brand ambassador of Tag Heuer in 2009. An undisclosed amount was paid to the actor, out of which a portion was donated to support a major environmental organization.

    The actor is a part of the ad campaign called “What Are You Made Of” which also includes Uma Thurman and Tiger Woods. According to the company’s statement, the Oscar-winning actor perfectly embodies the call to action with his exceptional talent and commitment to social and environmental issues.

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    BYD

    BYD is one of the largest new energy vehicle manufacturers in the world and an automotive subsidiary of BYD Corporation Ltd. The company has its headquarters in Shaanxi Province and is known for a wide range of cars, busses, trucks, electric bicycles, fork lifters.

    BYD also manufactures vehicles in the categories of electric, plug-in hybrid, and petrol engines. In 2021, the company won a contract for 406 electric buses to Bogota, Columbia.

    BYD is also known for its “Cool the Earth by 1°C” campaign, which aims for the creation of a “Zero Emissions Energy Ecosystem.” In 2016, Leonardo DiCaprio was signed as the brand ambassador of BYD’s line of new energy vehicles. The aim of the ad campaign with the actor was to highlight the new developments and new line of vehicles in its home country China. Commenting on the association, DiCaprio said that, he was pleased to be joining an effort that will increase the number of clean vehicles in China.

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    Oppo

    Oppo is one of the top smartphone manufacturers in the world. The consumer electronics and mobile communications multinational company is headquartered in Guangdong, China. Besides smartphones, Oppo is known for its products such as smart devices, audio devices, power banks, Bluray devices, and other electronic products. The company products are available in over 40 countries, while its phone is sold at 200,000 retail outlets.

    In 2011, Oppo signed Leonardo DiCaprio for an estimated price of $5 million, the actor has been featured in some ad commercials while promoting the company’s smartphones. The marketing campaign called Find me is said to inspire by the actor’s Inception movie. The said campaign revolves around Leonardo DiCaprio tracking down a mysterious lady of his dreams in Paris, using the smartphone by Oppo.

    Jim Beam

    Jim Beam is one of the top-selling bourbon whisky in the world. The company was initially founded by Beam Suntory in 1975 and currently has its headquarters in Clermont, Kentucky. Jim Beam is a family business as it is headed by the seven generations down the line. Jim beam was earlier owned by the Fortune Brands Company and then acquired by Suntory Holdings in 2014.

    The iconic whisky brand signed Leonardo DiCaprio as its brand ambassador in 2013. The 40-sec ad campaign that features the actor, shows him molding ice into a ball before snapping his fingers, which breaks the ball magically into crushed ice. Leonardo DiCaprio then looks at the camera holding the bottle of Jim Beam’s white-label, and says, “Cool Bourbon. Jim Beam”. This was an Asia-only TV commercial, as the brand aimed on promoting bourbon in countries where brown spirits are gaining momentum.

    Conclusion

    Besides being one of the best actors in his generation and contributing so much to the film industry, the actor is also a passionate environmentalist. The actor has been a role model to many people, as he contributed so much to the film industry and won multiple prestigious awards. Over the years, the actor has worked hard in bringing worldwide attention to his concern for global warming and endangered animals. This is why many brands want him as their brand ambassadors.

    FAQ

    Who is Leonardo DiCaprio?

    Leonardo DiCaprio is a critically acclaimed actor, film producer and environmentalist.

    What is the net worth of Leonardo DiCaprio?

    The net worth of the actor is estimated to be $260 million as of 2021.

    What does Leonardo DiCaprio charge for brand endorsements deals?

    Leonardo DiCaprio  known to charge $5 million to appear in a TV advertising campaign.

    What is the brand endorsed by Leonardo DiCaprio?

    Some of the brands endorsed by Leonardo DiCaprio are Tag Heuer, BYD, OPPO, Jim Beam.