Tag: Mountain dew

  • List of All the Brands Owned by PepsiCo | Pepsico Subsidiaries

    People all around the world know about Pepsi, and its products are enjoyed over one billion times just in every day by its consumers. PepsiCo Inc. is an American multinational company that manufactures, markets, and distributes various snacks, food, and beverages.

    PepsiCo is also known to be one of the largest companies in the world because its products are available throughout 200 countries. The company was first formed in 1965 with the merging of the Pepsi-Cola and the Frito-Lay companies. The company is currently headquartered in Harrison, New York.

    It is also the largest food and beverage business in North America according to its net revenue and the second-largest in the world, only behind Nestle. For the year 2024, PepsiCo’s revenue was $91.85 billion.

    The company offers a wide variety of products such as soft drinks, fruit juices, ready-to-drink tea and coffee, energy/sports drinks, chips, packaged foods, bottled water, etc. The company is now also expanding its categories of products like probiotics, functional beverages, and even cold-pressed juices. Since its inception, Pepsico has acquired many brands. So, here’s a look at all the brands under PepsiCo.

    PepsiCo Beverages North America
    Frito-Lay North America
    Quaker Foods North America
    Pepsico Latin America
    Pepsico Europe
    Pepsico Africa, Middle East, South Asia (AMESA)
    Pepsico Asia Pacific, Australia/New Zealand, China (APAC)

    A Brief History of PepsiCo

    The company had its humble beginnings with a carbonated drink that was made by a pharmacist, Caleb D Bradham, in North Carolina in the 1890s. The company was trademarked in the 1900s and became popular under Pepsi–Cola. However, after 20 years of success, Mr Bradham sold the company after it went bankrupt.

    It wasn’t until the 1930s that it became profitable again because of Loft Inc.’s efforts. At this point, the Pepsi-Cola company expanded with Diet Pepsi and also went on to purchase Mountain Dew in the 1960s.

    PepsiCo Inc. was founded in 1965 when the two big companies which are Pepsi-Cola and Frito-Lay, were merged. The company then went on to acquire Tropicana in 1998 and then Quaker Oats and Gatorade in 2001. Pepsi now has products like Pepsi, Diet Cola, Fritos corn chips, Lays potato chips, Cheetos cheese-flavoured snacks, Ruffles potato chips, and Rold Gold pretzels. But with the addition of Quaker Oats, Gatorade sports drinks were also added to the list, making it a billion-dollar company.

    In 2018, the company acquired SodaStream, a company that makes machines for homemade sparkling water. Its recent acquisitions include Organic and raw trading Co, which is an Australian company, Chi Limited from Nigeria, and Tropic from France. It also acquired Costa, a British Coffee company.

    Now, 70-plus years later, PepsiCo is a conglomerate and a multinational manufacturer and supplier of soft drinks, food items, snacks, and different types of juices. The company distributes its variety of products to more than 200 countries.

    Pepsico Subsidiaries
    Pepsico Products List

    PepsiCo Subsidiaries

    PepsiCo Inc. is best known for its manufacturing, marketing, distribution, and sales of popular beverages, food items, snacks, etc. The company has 23 brands that generate more than $1 billion each according to their retail sales, including popular brands like Frito-Lays, Gatorade, Pepsi-Cola, Quaker, and Tropicana, which provide a wide range of products.

    Three of its beverage companies, Pepsi-Cola, Mountain Dew, and Diet Pepsi, are among the top ten most beloved soft drinks in the American market. The Frito-Lays Company is a global leader as it holds 40% of the market share worldwide and 56% in the US for its snacks.

    Frito-Lay manufactures and sells nine out of ten potato chips, which include Lay’s, Doritos, Tostitos, Ruffles, and Cheetos. Another subsidiary that is a leader in its sector is Tropicana, as it holds 41% of the US orange juice market.

    PepsiCo subsidiaries are divided into seven divisions, which are PepsiCo Beverages North America, Frito-Lay North America, Quaker Foods North America, Latin America, Europe, Africa, the Middle East, and lastly being Asia, Australia/New Zealand, and China.

    Each of these subdivisions has many subsidiaries under it:

    • The Frito Lay North America – This division manufactures, markets, and distributes Lays, Doritos, Cheetos, Tostitos, Fritos, Ruffles, and the Santitas Brands.
    • Quaker Foods North America – It manufactures, markets, and distributes various Cereals, Rice, Pasta, Aunt Jemima, Quaker Chewy, Cap’n Crunch, Life, and Rice and Roni brands.
    • The North American Beverages North American Beverages manufactures, markets, and distributes syrups, fruit juices, and soft drinks like Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Tropicana juices, and bottled water like Aquafina, Sierra Mist, etc.
    • Latin America – This division manufactures, markets, and distributes beverages, food products, and snacks specific to the South American countries.
    • Europe – The Europe division of PepsiCo manufactures, markets and distributes beverages, food products and snacks specific to Europe and African regions.
    • South Asia and the Middle East, and Africa – This division manufactures, markets, and distributes food products and snacks like Lays, Kurkure, Chipsy, etc.
    • The Asia Pacific, Australia/New Zealand, and China – This of PepsiCo division manufactures, markets, and distributes also offers a variety of snacks and beverages like 7UP, Mirinda, Pepsi, Mountain Dew, Cheetos, Doritos, Lay’s, etc.

    PepsiCo Beverages North America

    PepsiCo Beverages North America is a sector that manufactures, markets, and sells beverages in North America. This division has made many notable innovations, partnerships, and strategic acquisitions. These beverages are not only enjoyed in America but all over the world.

    PepsiCo Beverages North America sells soft drinks, bottled water, ready-to-drink coffees and teas, sports drinks, and juices, through which it tries to satisfy a wide range of customers’ tastes, occasions, and lifestyles, especially in North America.

    PepsiCo subsidiaries include the most popular beverages consumed in America. Some of the most well-known beverage manufacturers under this division are Pepsi, Mountain Dew, Gatorade, 7UP (outside the U.S.), Tropicana Pure Premium orange juice, Sierra Mist, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice, Izze, and Aquafina.

    PepsiCo Beverages North America also helps out third-party companies like Starbucks and Unilever in manufacturing, marketing, and selling their ready-to-drink coffees and teas.

    Some of the well-known PepsiCo subsidiaries under PepsiCo Beverages North America are:

    Pepsi

    Pepsi
    Pepsico Subsidiaries – Pepsi

    Pepsi is one of the first drinks the company started selling, which started out as a refreshing and energizing drink. Now it is known to be one of the world’s most popular and consumed soft drinks around the world.

    Gatorade

    Gatorade
    Pepsico Subsidiaries – Gatorade 

    Gatorade is one of the most popular brands under Pepsi, which is known for its signature line of sports drinks and is popular in America. The company is currently the fourth largest brand of PepsiCo and is distributed to over 80 countries. The company was acquired by PepsiCo in 2001 and is now the official drink for the NBA, AVP, PGA, Major League Basketball, and other sports teams and events.

    Mountain Dew

    Mountain Dew
    Pepsico Subsidiaries – Mountain Dew

    Mountain Dew is another soft drink brand that is owned by PepsiCo, the company became its subsidiary in 1964. Today, Mountain Dew is the number one flavoured carbonated soft drink in America. Mountain Dew comes in many flavours and varieties. Mountain Dew is also one of the top soft drinks in the US.

    Naked Juice

    Naked Juice
    Pepsico Subsidiaries – Naked Juice

    Naked Juice is a juice and smoothie producing company that was purchased by PepsiCo in 2007. This acquisition helped in building PepsiCo’s portfolio as it can offer healthy drinks for health-conscious customers by selling nutritional juices and smoothies through Naked Juice.

    Tropicana

    Tropicana
    Pepsico Brands – Tropicana 

    This brand is loved by everyone as it excels in producing orange juice. Tropicana is popular because it provides fresh fruit juices and is not concentrated. PepsiCo acquired the company in 1998 and was one of the main acquisitions for PepsiCo. With Tropicana, PepsiCo could compete with Coca-Cola’s Minute Maid.

    Frito-Lay North America

    Frito-Lay is a main subsidiary of PepsiCo, as it manufactures, markets, and sells a wide variety of snacks, including Corn and potato chips. The company merged with Pepsi-Cola in 1961. Today, the company has 29 snack brands under it with more than 55,000 employees.

    It makes many of the most popular snacks, such as Lay’s potato chips, Doritos tortilla chips, Cheetos cheese-flavoured snacks, Tostitos Chips with their dips, Ruffles Potato chips, Fritos Corn chips, Rose Gold Pretzels, Walkers potato chips, and Santitas tortilla chips, etc. The annual Revenue of Frito-Lay in North America is up to $17.1 billion in 2019.

    Some of the well-known PepsiCo subsidiaries under Frito-Lay North America are:

    Lays

    Lay's
    PepsiCo Brands – Lay’s

    Lay’s is one of the world’s most popular and iconic potato chip brands, and Pepsi products, owned by PepsiCo through Frito-Lay since 1965. Today, there are over 200 different varieties of Lays flavours all over the world. Lay’s potato chips bring in more than $1 billion yearly in retail sales.

    Sabritas

    Sabritas
    PepsiCo Brands – Sabritas 

    Sabritas is the main brand under which PepsiCo manufactures different Frito Lay products and popular snacks for Mexico, such as Crujitos, Poffets, Rancheritos, and Sabritones etc. The company is also known to control about 80% of the Mexican snack market.

    Cheetos

    PepsiCo Brands - Cheetos
    PepsiCo Brands – Cheetos

    Cheetos is a very popular snack not only in America but all over the world. The cheese puff snack was given the rank of the top-selling cheese puff in the primary markets of the United States in 2010. It is also one of the most profitable brands of PepsiCo, as it is sold in more than 36 countries. Its worldwide annual sales record is more than $4 billion. The company has now expanded its product line to more than 21 different flavours in America alone.

    Doritos

    PepsiCo Brands - Doritos
    PepsiCo Brands – Doritos

    Doritos is one of the most recognized tortilla-type chip brands in the world. It became a PepsiCo subsidiary in 1964 and originated from a restaurant at Disneyland. The company has gained a lot of popularity mainly because of its unique marketing campaigns and many ad commercials aired during the Super Bowl.

    Tostitos

    Tostitos
    Tostitos 

    Tostitos is another brand similar to Doritos, as it also produces Tortilla chips that are meant to be eaten with dips, which are also sold by the company. This brand is extremely popular in all North American countries.


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    Quaker Foods North America

    Quaker Oats has always been known for its quality, great taste, and nutrition. The company was merged with PepsiCo in 2001, and since then has been manufacturing, selling, and distributing a variety of healthy products such as cereals, Rice, Pasta, Dairy products, etc.

    One of its most well-known brands is Quaker Oatmeal, Quaker’s granola bars, Cap’n Crunch cereals, Pasta Roni, Quaker grits, etc. The annual revenue of Quaker Oats was $3.7 billion in 2021.

    Some of the well-known subsidiaries under Quaker Foods North America are:

    Cap’n Crunch

    Cap'n Crunch
    Cap’n Crunch

    Cap’n Crunch is an extremely popular Corn and Oat cereal consumed in America, manufactured by the Quaker Oats company. The company became a PepsiCo subsidiary in 2001. Since then, the company has expanded its products by introducing new flavours.

    Life Cereal

    Life Cereal
    Life Cereal

    Another popular oat and soy protein cereal brand is manufactured by Quaker Oats Company, and one of the most profitable subsidiaries of PepsiCo.

    Rice A Roni

    Rice A Roni
    Rice A Roni

    This is a company that makes boxed food in a variety of rice, vermicelli pasta, and seasonings. This company is owned by Quaker Oats and is a popular subsidiary of PepsiCo.

    Quaker’s products

    Quaker
    Quaker

    Quaker’s own product line is very profitable for the Pepsico brand. The company makes a variety of popular American snacks such as Quaker’s natural granola, Quaker’s Oatmeal and instant Oatmeal, Quaker Oat Bran, Quaker grits, Quaker puffed rice, Quaker chewy granola bars, Quaker oatmeal cookies, snack bars, etc.

    Pepsico Latin America

    PepsiCo Latin America Foods is another important division as it manufactures, sells, and distributes many well-known brands whose products are especially famous in Latin American countries. Some of these brands are Doritos, Marias Gamesa, Cheetos, Ruffles, Bacconzitos, ManiMoto, Emperador, Saladitas, Sabritas, Lucky, Elma Chips, Tostitos, and Rosquinhas, and many other products. This division mostly works independently, but also works with other third-party companies.

    Some of the well-known PepsiCo subsidiaries under Pepsico Latin America are:

    Sabritas

    Sabritas is another popular subsidiary of Pepsico from Mexico, which is known for the quality, variety, and authentic flavours of its products. The company was acquired by PepsiCo in 1966. This company works under Frito-Lay and PepsiCo and has its own line of potato chips named Sabritas. It also makes several local brands that are well appreciated, such as Crujitos, Poffets, and Rancheritos. The company is also known to control about 80% of the Mexican snack market.

    Gamesa

    Gamesa is a leader when it comes to the cookie market, as it exports its products to more than 16 countries. This company was acquired by PepsiCo in 1990. And ever since then manufactured a wide variety of products that range from Pastries to Oats and cookies, and cereals. Some of its well-known brands are Emperados, Arcoiris, Mamut, Chokis, and Maizoro.

    Other Regional Brands

    The other lesser-known subsidiaries under PepsiCo’s Latin America Foods division are brands like Natuchips in Venezuela, Colombia, and Ecuador, Tortix in Guatemala, Toddy Cookie from Argentina, and lastly, Toddynho from Brazil, which are local snack brands from different Latin American countries.


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    Pepsico Europe

    The Europe branch of PepsiCo manufactures, markets, sells, and distributes snacks and other food brands or subsidiaries throughout all countries in Europe and South Africa. It also operates independently and third-party companies such as Lay’s, Walkers, Doritos, Cheetos, and Ruffles, including Quaker’s products and popular beverages like Pepsi, 7UP, Diet Pepsi, and Tropicana juices. PepsiCo Europe also manufactures many ready-to-drink teas and coffees because of its joint ventures with Starbucks and Unilever.

    Some of the local specific subsidiaries are Marbo, Smiths, Paw Ridge, Duyvis, Snack a Jacks, Twistos, Lebedyansky, Solinki, and dairy products like Domik v Derevne, Chudo, and Agusha. It operates the subsidiary Matutano in Spain and Portugal and has manufacturing plants in England. The Chief Executive Officer of PepsiCo Europe is Silviu Popovici, and headquartered in Geneva, Switzerland.

    Some of the well-known PepsiCo subsidiaries under Pepsico Europe are:

    Duyvis

    Duyvis
    Duyvis

    This is a Dutch snack-based company that became PepsiCo’s subsidiary in 2006 and is known for its salty snacks, a variety of peanuts with flavours, and nuts, along with its dips.

    Wimm Bill Dann

    Wimm Bill Dann
    Wimm Bill Dann

    This company is known to be one of the largest dairy-producing companies, as it manufactures yoghurt, milk, flavoured milk, fruit juices, and other soft drinks. The company is headquartered in Moscow, Russia, and was acquired by PepsiCo in 2011. It is a leader in the food and beverage market of Russia as it holds a 34% market share in all dairy products in Russia.

    Lebedyansky

    Another Russian company was acquired by PepsiCo in 2008. The company is known for its fruit juice, baby food, vegetable juice, and soft drinks. Lebedyansky is the largest juice manufacturer in Eastern Europe and the sixth-largest in the world.

    Marbo

    Marbo
    Marbo

    This potato chip company is from Serbia and was acquired by PepsiCo in 2008. This company managed to help the locals of Backi Maglic, Serbia, by providing 100 jobs.

    Pepsico Africa, Middle East, South Asia (AMESA)

    PepsiCo’s Asia, Middle East, and Africa manufactures, markets, and sells beverages and snacks to all the countries of Asia, the Middle East, and Africa. It also likes the other make products independently and for third-party companies.

    Some of the popular PepsiCo subsidiaries under Pepsico Africa, Middle East, South Asia (AMESA) are Lay’s, Kurkure, Chipsy, Red Rock Deli, Doritos, Cheetos, Simba, other Quaker’s products, and beverages like Pepsi, Mirinda, Sting, 7UP, Mountain Dew, Aquafina, and Tropicana. The business in these regions accounted for 10% of PepsiCo’s net revenue worldwide. PepsiCo AMESA’s chief executive officer is Eugene Willemen, and is headquartered in Dubai, UAE.

    Kurkure

    Pepsi Brands - Kurkure
    Pepsi Products – Kurkure

    Kurkure is one of the popular products of Pepsi company sold in India. It is a corn puff snack made up of rice, lentils, and corn. Kurkure is an Indian brand from PepsiCo India and is known for its snacks, especially in India and Pakistan.

    Sabra Dipping Company

    Pepsi Brands - Sabra
    Pepsi Products – Sabra 

    Sabra is actually an American company that is known for producing food products that are made in a Middle Eastern style. It makes dips like Hummus and guacamole. All Sabra products are vegetarian.

    Simba

    Pepsi Brands - Simba
    Pepsi Products – Simba

    Simba is a South African snack manufacturer that was acquired by PepsiCo in 1999. It is known for its snacks that are made up of potatoes and maize. This company also holds over 63% of the South African chips market.

    Pioneer Food

    Pepsi Products - Pioneer Food
    Pepsi Products – Pioneer Food 

    Pioneer Food was recently acquired by PepsiCo in 2020. The company is known for its popular snacks like Bokomo Cereals, Spekko, Ceres fruit juice, and Sasko bread. This acquisition helped PepsiCo grow across the entire African continent.


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    Pepsico Asia Pacific, Australia/New Zealand, China (APAC)

    This sector manufactures, markets, and sells beverages and snacks to all the countries of Asia Pacific, Australia/New Zealand, and China. It also likes the other to make products independently, and for third-party companies like Starbucks and Unilever.

    The Smith’s Snack Food Company

    Smith's Snackfood Company
    Smith’s Snackfood Company

    Smith’s Snackfood Company is fully owned by PepsiCo. It makes many popular snacks like Doritos, Burger Rings, Twisties, and Cheetos. The company started in 1920 in Australia, founded by Frack Smith, Jim Viney, and George Ensor. PepsiCo bought the company in 1998 by investing $300 million. Today, Smith’s holds a big share of the snack and drink market in the United Kingdom.

    It also makes similar products such as Cheetos, Doritos, Lays, Smiths, and beverages like Pepsi, 7UP, Aquafina, Mirinda, Mountain Dew, etc. The Chief Executive Officer of the division is Wern-Yuen Tan and is headquartered in Shanghai, China.

    Conclusion

    This completes the list of all the brands owned by PepsiCo. PepsiCo is a conglomerate that manufactures, markets, and distributes snacks, beverages, and other food products that are loved by everyone. Every country definitely has some subsidiaries that belong to the company. There are a lot of PepsiCo products that we probably use in our daily lives. This article will surely help you find out what those are.

    FAQs

    Pepsi company belongs to which country?

    Pepsi is an American food and beverage company founded in 1893.

    How many brands does PepsiCo own?

    PepsiCo owns 23 brands that generate revenue of $1 billion for the company.

    Does Pepsi own Gatorade?

    Gatorade is a popular sport drink brand based in America. Pepsico acquired Gatorade in 2001.

    Who owns Doritos?

    Doritos is an American brand that sells flavoured tortilla chips. Pepsi bought Doritos when it merged with Frito-Lay in 1965.

    Is Dr Pepper a Pepsi product?

    No, Dr Pepper is not a Pepsi product. It is owned by Keurig Dr Pepper in the U.S. However, in some regions, PepsiCo has agreements to distribute Dr Pepper.

    What drinks are Pepsi products?

    Pepsi products include popular drinks like:

    • Pepsi
    • Mountain Dew
    • 7UP (in some countries)
    • Mirinda
    • Slice
    • Tropicana
    • Gatorade
    • Lipton Iced Tea (with Unilever)
    • Aquafina (bottled water)
    • Sting (energy drink)

    These vary by country, but all are PepsiCo beverages.

    Does Pepsi own Lays?

    Yes, PepsiCo owns Lay’s. Lay’s is one of the flagship snack brands under Frito-Lay, a subsidiary of PepsiCo.

    Who owns Pepsi?

    Pepsi is owned by PepsiCo, a multinational food and beverage company based in the United States. PepsiCo is a publicly traded company, so it is owned by shareholders who hold its stock.

  • List of Brands Endorsed By Hrithik Roshan

    One of the most common marketing strategies for big companies these days is to get a celebrity brand ambassador to influence consumers and raise awareness among the masses. Celebrity endorsements are popular in the current marketing world as they provide many advantages for both the company as it can reach the target audience and increase the brand equity.

    Hrithik Roshan is one of the most popular celebrity brand endorser in India. Hrithik Roshan is an Indian actor that predominantly works in the Hindi Film Industry. The actor has won many hearts by his acting, good looks and dancing skills and for that has won many awards especially in the Filmfares.

    Hrithik has consistently been listed in The Forbes India’s Celebrity 100 from 2012 and is one of the highest paid actors in India. The actor is known for his work in movies such as Kaho Naa Pyaar Hai, Kabhi Khushi Kabhi Gham, Koi Mil Gaya, Krrish, Jodhaa Akbar, Guzaarish, Zindagi Na Milegi Dobara, Agneepath, War, etc. Besides his acting career, Hrithik started his own fitness and lifestyle brand known as HRX in 2013.

    Hrithik has is a performer and has also appeared as a judge in the dance reality show called Just Dance in 2011. The actor is known to charge over Rs.1.5 to 2 Crores for per endorsements. The net worth of Hrithik Roshan is over $35.66 million, while his brand value was estimated to be $38.9 million in 2019.

    Some of the brands endorsed by Hrithik Roshan are HRX, Cure.Fit, Hero Honda, Free Fire, Rado, Zebronics, Paragon, Mountain Dew, He Deodorants, Coca-Cola, Arrow, Reliance, Simpolo Tiles, Donear, Nirma, Tata Tigor, John Players, Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.

    HRX
    Cure.fit
    Garera Free Fire
    Rado
    Zebronics
    Mountain Dew
    Paragon
    Arrow
    Oppo
    Nirma
    WhiteHat Jr
    Donear Industries Ltd
    Plasto Pipes and Tanks
    Flamingo Health
    John Players
    He Deodorants
    Frequently Asked Questions


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    HRX

    HRX is India’s first celebrity based brand that focuses on sports and active lifestyle space. The company has its headquarters in Mumbai Maharashtra and was founded by Hrithik Roshan, Sid Shah, Afsar Zaidi, and Kamal Punwani in 2013. The company has recently become popular for its wide range of products in fitness, sports and training apparels, footwear and accessories.

    HRX became Myntra’s subsidiary in 2016. The company has also branched into the audio, sports equipment and small devices space with headphones, headsets, wireless neckbands, earbuds and portable speakers which are now available on Flipkart.

    The brand was created by Hrithik to help people achieve their fitness goals. Hrithik has also made many multimedia commercials for his brand, making the brand one of the largest homegrown active-wear brands that competes with select offerings from Nike, Adidas and Puma.

    Cure.fit

    Cure.fit is one of the most popular fitness and healthcare companies in India and has many group workout fitness centres in cities like Bengaluru, Hyderabad, Delhi and Gurugram. The company is headquartered in Bengaluru, Karnataka and was founded by Mukesh Bansal and Ankit Nagori in 2016.

    Cure.fit offers services physical and mental well being across four different flagship sectors which are cult.fit, eat.fit, mind.fit and care.fit. Cure.fit offers workout format such as Zumba, Yoga, Boxing, Strength & Conditioning, Sports Conditioning, HRX by Hrithik Roshan, Prowl by Tiger Shroff, Football and Running and also has DIY workout packs on their app and website.

    The company made Hrithik Roshan its brand ambassador for five years at the cost of Rs 100 crore. Which is why the the centers and the app of Cure.fit offer a Hrithik’s personal brand HRX’s specialized workout plan. The actor also made a fitness advertisements for the brand.


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    Garera Free Fire

    Garera Free Fire is one of the top battle royale games that is developed by 111 Dots studio and published by Garera. The online mobile game became the most downloaded mobile game globally in 2019 and gained popularity in Asian and Latin American countries.

    As of 2020, the game has over 80 million daily active users globally and has also grossed more than $1 billion worldwide. The game has recently made Hrithik Roshan its brand new character in Free Fire, as a part of the Be The Hero Campaign.

    The actor will be known as Jai in the game and is said to be the first-ever playable Indian character in the battle royale game. Commenting on partnership, the actor said that he was thrilled to be a part of the Free Fire universe and that his official avatar, Jai, was very cool. He also added that, he hopes that all the players enjoy this unique experience.

    Rado

    Rado is one of the oldest and a globally recognized brand that was founded in Lengnau, Switzerland in 1917. The company is known for its innovative design and its use of revolutionary new materials to create some of the world’s most beautiful and durable watches.

    Rado is a pioneer in watch making and making its philosophy “if we can imagine it, we can make it” come true even today. The company signed Hrithik Roshan as it brand ambassador for six years and has so far appeared in some television commercials.

    In an interview, Matthias Breschan, CEO of Rado, said that, “Hrithik is the perfect fit for us as brand ambassador not only because he is a young and dynamic celebrity actor who is willing to take risks but he is also very accessible.”


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    Zebronics

    Zebronics is a home based company that was started in 1997 and is known for revolutionizing technology for the masses. Zebronics has its retail presence in more than 50,000 and has over 1,200 people across 31 Offices and 111 plus care centers across India. The company made Hrithik Roshan its brand ambassador in 2017.

    The company manufactures a wide range of high quality and reliable products such as Soundbars, Home Theatres, Headphones, Earphones, TWS, Gaming Cabinets, Monitor, Keyboards, Mouse, Power Banks, Computer, Mobile & Laptop Accessories, Fitness Bands, Smart Watch, CCTV, Smart Home Automation, Oximeters, Power UPS with best price, brand warranty and after-sales support.

    Commenting on the association, Mr. Rajesh Doshi, The Director of Zebronics said that, “Hrithik Roshan is undoubtedly the indisputable choice for our brand, because he is a versatile actor with youthful enthusiasm and positive inspiration, that will bring new vigor and dynamism to the brand to further expand our customer reach”

    Mountain Dew

    Mountain Dew is carbonated soft drink that was manufactured by PepsiCo. The drink was invested in 1970 by Tennesee beverage bottlers Barney and Ally Hartman. The company was acquired by the then by the Pepsi-Cola company in 1964.

    Mountain Dew accounts to more than 80% of citrus soft drinks in America and competes with companies like Company’s Mello Yello and Surge, and Dr Pepper Snapple Group’s Sun Drop. As of 2017, Mountain Dew represented over 6.6% share of the carbonated soft drinks market in America.

    Hrithik Roshan has been the face of the brand for a few years and been featured in many ad commercial of the ‘Darr Ke Aage Jeet Hai’ campaign which involves the actor to perform perform grand and larger than life action stunts that showcases overcoming one’s fears to achieve great success.


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    Paragon

    Paragon is a popular footwear company that was founded by P.V. Abraham, K.U. Thomas  and K.U. Scaria 1975 in Kottayam, Kerala. The company currently has over 10,000 employees and over 20 brands under its umbrella.

    Paragon has 24 manufacturing plants with a total production capacity of 400,000 pairs of footwear per day and 470 distributors across India. The company has grown to become the No.1 footwear brand in India. The company made Hrithik Roshan its brand ambassador in 2018 because the company wanted to expand their presence among the young generation of India.

    Joseph Zachariah, the Director of sales and marketing of the company in an interview said that, “Hrithik was our obvious choice to endorse the brand, because his image is in perfect sync with our brand’s key attributes. The actor’s appeal as a style icon cuts across all age groups and spans entire India. We are very happy to have him as our brand ambassador.”

    Arrow

    Arrow is a menswear brand that currently belongs to Arvind Fashions Limited. The company was at one point been ranked as the most trusted brand in the apparel category by the TRA’s The Brand Trust Report, India Study in 2018. The company has a legacy of more than 167 years and has also been in the country for the last 25 years.

    Arrow is known to have over 250 exclusive brand stores and more than 500 shop in shop counters all across the country. Hrithik Roshan was made signed as the brand ambassador for Arrow in 2020. The actor was recently featured in the brand’s ‘On Top of the World’ campaign.

    Commenting on the association with the company, the actor said that, he consider style to be an extension of one’s personality and suiting up with Arrow, adds a touch of the brand ethos to my appearance. He also added that, the brand’s seasoned adaptability to fashion trends since 1851, and decades of consumer trust, making him proud to endorse Arrow.


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    Oppo

    Oppo is a popular Chinese consumer electronics company that has its headquarters in Dongguan, Guangdong. The company offers a wide range of products are smartphones, audio devices, power banks, blu ray players and other electronic products.

    Oppo was initially launched in 2004 and has so far expanded to over 40 countries selling phones at over 200,000 retail stores. Oppo sells its smartphones offline in over 20 markets around the world, and offers online sales to more than 50 countries. Oppo signed both Hrithik Roshan and Sonam Kapoor as the brand ambassadors for the South Asia region.

    Both the actors have been the face of the company since 2014 and have been featured together in the multimedia ad commercials for endorsing the Oppo smartphones. Sky Li, Vice President of Oppo said that, “Both the actors are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter.”

    Nirma

    Nirma is well known group of companies that has its headquarters in Ahmedabad, Gujarat. The company manufactures products such as from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and even injectables. Nirma has been one of the most trustable Indian brand for decades as it was started in 1969 by Karsanbhai Patel.

    So far the company has 25,000 employees, multiple manufacturing plants and a turnover of ₹20500 crore. Nirma’s network consists of more than 400 distributors and over 20 lakh retail outlets across the country.

    Hrithik Roshan was signed as the brand ambassador of Nirma in 2016 and has since then been featured in many of its ad commercials. One of the ads show Hrithik endorsing the Advance range of detergent with its new tagline “Sirf yaadon ko sambhaliye, daagon ko nahi”.


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    WhiteHat Jr

    WhiteHat Jr is a Indian ed-tech company and India’s first live online platform that teaches kids coding and math. The children also get to learn about topics such as structure, sequence, algorithmic thinking and even coming up with creative outcome such as animations and apps.

    The classes on this platform are taught through a live 1:1 session. WhiteHat Jr also helps in connecting top certified teachers to children. The latest ad campaign featuring Hrithik urges students to book their online coding class and sample the platform.

    Donear Industries Ltd

    Donear Industries Ltd is a pioneer in the textile industry as it has more than 4 decades of experience. The company has its headquarters in Mumbai, Maharashtra and offers a huge variety of fabrics for suiting and shirting across Poly Viscose, Cotton, Poly Wool and Terry Wool.

    It currently is available in more than 200 stores across the country and even export its fabric to over 30 countries. Donear fabrics has a network of 50 plus agents, over 300 wholesalers and more than a 50,000 retailers. Commenting on his association with the brand,

    Hrithik said that, he is extremely happy to be associated with the Donear Industries as it offers great quality and a wide range of menswear fabric. Given the strong brand image and the quality that the company is known for, I am sure that Donear will further enhance its position as the most preferred fashion brands for menswear in India.”

    Plasto Pipes and Tanks

    Plasto Pipes and Tanks is a leading manufacturer, a wholesaler and retailer. The company has a wide range of products such as Water Storage Tank, Pipe fittings, Agri Pipe, Tank Connector, Flush Tank, etc.

    The company was established in 1986 and since then is known for its tanks that have better flow properties, better longevity, more hygienic, easy to install and non-corrosion. Hrithik became the company’s brand ambassador and has even advertised the company by talking about the strength and reliability of their tanks in the TV commercial.


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    Flamingo Health

    Flamingo Health is flagship brand of a healthcare company known as Ascent Meditech. Ascent Meditech Limited is known to be aleading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products. Flamingo currently has more than 300 products that are sold in 47 countries globally.

    Some of its well-known products that offer pain management solutions are the heat belt, knee cap, lumbar sacro belt and anklet. The company made Hrithik the brand ambassador for the brand and the actor was also featured in a campaign delivering a thought provoking message.

    John Players

    John Players is men’s apparel brand that is owned by the conglomerate ITC. The company was launched in 2002, and is known for men’s shirts, trousers, cargos, T-shirts, denims, outerwear, suits and accessories. The range of clothes at john players is crafted in line with the fashion preferences of youth and the most contemporary fashion trends.

    The brand is also affordable for making the brand accessible to people at large and is available in over 1500 multi-brand outlets across India. Hrithik became its brand ambassador in 2005 and in an interview mentioned that the brand just what today’s generation looks for- vibrant colours, playful styling and very comfortable fits.

    He Deodorants

    He’ deodorant is a brand that makes Men’s products and owned by the FMCG major Emami. He’ deodorant is available in 14 different variants that are named Smart, Confident, Extrovert, Recharge, Ruler, Magician, Arctic, Lagoon, Intense, Force, Passion, Power, Yin & Yang and Angel & Demon.

    The wide range of deodorant offers a wide range of fragrances from the citrus, oriental, marine, fougere, woody and to even the musk families. The actor was made the company’s brand ambassador, the actor is also featured endorsing its deodorants with its tag line ‘Be Interesting’ in the ad commercials.


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    Frequently Asked Questions

    Who is Hrithik Roshan?

    Hrithik Roshan is an Indian actor that predominantly works in the Bollywood Film Industry.

    What is the brand value of Hrithik Roshan?

    The brand value of Hrithik Roshan was estimated to be $38.9 million in 2019.

    What are the main brands endorsed by Hrithik Roshan?

    The main brands endorsed by Hrithik Roshan are Nirma, Oppo, Arrow, Paragon, Mountain Dew, Zebronics, Rado, Garera Free Fire, Cure.Fit, HRX.

    What are the other brands endorsed by Hrithik Roshan?

    The other brands endorsed by Hrithik Roshan are Hero Honda, He Deodorants, Coca-Cola, Reliance, Simpolo Tiles, Donear, Tata Tigor, John Players, Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.

    How much does Hrithik Roshan charge for brand endorsement?

    Hrithik Roshan is known to charge over Rs.1.5 to 2 Crores for per endorsements.

    What is the net worth of Hrithik Roshan?

    The net worth of Hrithik Roshan is over $35.66 million in 2019.

    Conclusion

    The actor is known by many names such as sexiest man in Asia, the Greek God, etc as he is the heartthrob of Bollywood. The Bollywood star has a strong social media presence, with about 35.9 million followers on Instagram and 30.6 million followers on Twitter. This is why many brands have made the actor face of their company. The actor is also the co-founder of his own brand HRX and constantly endorsing his and other big and upcoming brands.

  • List of Brands Endorsed By Salman Khan

    Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses.

    In India it is very common for big brands to spend crores for endorsing their products or services. Salman khan is a main candidate for celebrity endorsements considering his popularity among the masses. Salman Khan born as Abdul Rashid Salim Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works predominantly for Bollywood.

    The actor has been working in the Hindi film industry for more than 30 years winning awards such as Film fare and National film awards as a producer. The actor is one of the most successful actors in the Indian cinema and was also ranked 82nd in the list of the top paid 100 celebrity entertainers in the world, according to Forbes in 2018.

    Salman Khan is known for his work in movies like Karan Arjun, Hum Aapke Hain Koun, Dabangg, Ek Tha Tiger, Sultan, Tiger Zinda Hain, Bajrangi Bhaijaan, etc. Besides the acting career, the actor is also a host to the most popular reality show Bigg Boss since 2010. He is also is been a part of many humanitarian causes through his charity Being Human Foundation.

    When it comes to his brand endorsement the actor is known to charge over 7 crore for a per day brand shoot, while commercial ads usually take up to 3-4 days to shoot. Salman Khan is currently the highest-earning brand endorser for a smartphone brand. The actor net worth is estimated to be $360 million in 2021, while the brand value of the actor is more than $45 million in 2021.

    Salman earns over ₹3 million annually, just from advertising and endorsements. The actors has so far endorsed brands like Being Human, Coco-Cola, Thums Up, Goldiee Masale, Revital, Relaxo, Dixcy Scott, Wheel, Britannia Tiger Biscuit, Mountain Dew, Suzuki Motorcycles, Chloromint, Realme, BharatPe, PepsiCo, Emami, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, among other.

    Thumps Up
    Revital H
    Emami
    Suzuki Motorcycles
    Relaxo
    Mountain Dew
    Realme
    Dixcy Scott
    Wheel
    Britannia Tiger Biscuit
    Frequently Asked Questions


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    Here’s a List of brands Endorsed by Salman Khan

    Thumps Up

    Thumps up is an Indian cola brand that was introduced in 1977 to offset the withdrawal of the Coca- Cola Company in India. Coca-Cola later purchased the company and even re-launched it to compete against PepsiCo. From the year 2012, Thumps Up has continued being a leader in the cola segment in India, taking over 15% market share of the overall Indian aerated drinks markets.

    Salman Khan in a Thumps Up commercial

    Salman Khan became the company brand ambassador for the first time in 2002 and continued until the contract was over. Coca cola managed to get Salman Khan as its brand ambassador again to endorse the Thumps brand in 2012. At that time, Coca-Cola India had also signed an agreement with Salman’s Foundation Being Human in order to jointly promote, conceive and execute charitable and social activities.

    But after that the company dropped Salman Khan they replaced him with Akshay Kumar and currently Ranveer Singh. During their contract however, the actor has been a part of many successful television advertisements.

    Revital H

    Revital H is a leading brand that is under Sun Pharmaceutical consumer healthcare which is one of the most trusted brands amongst its millions of customers. The brand is known for its Revital H capsule which is a nutraceutical for daily health, it contains a combination of vitamins and minerals that help in supporting daily energy needs and it also has components like Ginseng that improves concentration.

    Salman in a revital advertisement

    The capsule also increases oxygen consumption in the body and helps to maintains energy and stamina throughout the day. Sun Pharma had signed Salman Khan as its brand ambassador in 2012, when it was still a Ranbaxy brand. In 2016, however the company parted ways with the actor and signed M S Dhoni as its new brand ambassador.


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    Emami

    Emami Group is an Indian Consumer goods conglomerate company that has its headquarters based in Kolkata, West Bengal. The company is known for its leading personal, healthcare business and a portfolio of 300 consumer products.

    Salman Khan in a popular Navratna ad

    The company has currently launched a sanitizer category as the demand for hand sanitizers has increased after Covid 19 pandemic. The company has made Salman Khan as the brand ambassador for its Navratna oil. Navratna oil is one of the largest selling hair oil brands in India and is available across pharmacy stores, modern trade outlets, and e-commerce platforms.

    The company is confident that the association with Salman Khan will help brand to scale up due to actor’s mass appeal and huge fan base. Salman has also endorsed other Emami’s products such as Fair and Handsome, Rasoi, Bake Magic, and Himani Best Choice Refined Oil.

    Suzuki Motorcycles

    The Suzuki Motorcycle India Private Limited is a Indian subsidiary of the Japanese conglomerate, Suzuki. This brand was the third Suzuki automotive venture started in India after TVS Suzuki and Maruti Suzuki. The company has set up its own manufacturing facility at Gurgaon, Haryana with an annual capacity of 5,40,000 units.

    Salman endorsing Suzuki Motorcycles
    Salman endorsing Suzuki Motorcycles

    The SMIPL signed Salman Khan as its brand ambassador in 2013, and the actor has since promoted the different variants of the upcoming motorbikes of Suzuki. The first campaign featured Salman introducing the motorcycle Hayate, after that Salman was also a part of their mass media campaign to create awareness for Suzuki Brand.


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    Relaxo

    Relaxo Footwear limited is an Indian multinational company that manufactures a wide variety of footwear. The company is headquartered in New Delhi and is known to be the largest footwear manufacturer in the country as per the volume and second largest in term of revenue. It also has over 5% market share as it manufactures products under 10 brands such as Flite, Sparx, Bahamas and schoolmate.

    Salman Khan in a Relaxo commercial

    Relaxo made Salman Khan as the brand ambassador for its slipper brand Hawaii in 2012. The commercial involves a dance performed by Salman on the song composed for the advertisement. The brand claims the product to be relaxing and strong in quality through the advertisement. The actor has remained the face of the brand for a long time.

    Mountain Dew

    Mountain dew is a carbonated soft drink that was originally inventive in 1940 by Tennessee beverage bottlers known as Barney and Ally Hartman. The company is subsidiary of PepsiCo, which is a conglomerate that is in over 200 countries generating more than $67 billion as its net revenue in 2019.

    The company also manufactures carbonated drinks such as Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out. PepsiCo signed Salman Khan as the brand ambassador of Mountain Dewwith an annual fee of Rs 5 crore.

    Mountain dew is the second soft drink endorsed by Salman Khan after endorsing PepsiCo rival, Coco Cola’s Thumps Up. The actor has done many high-energy commercials featuring high-octane stunts for the “Darr ke aage jeet hai” campaign. The actor’s tough and fearless persona in the ads has positioned the soft drink as the drink which helps you overcome fear.


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    Realme

    Realme is a popular Chinese smartphone brand that has its headquarters based in Shenzhen, China. This company was founded by Sky Li in 2018, who was also the former vice president of the Oppo Company. Realme is a spinoff of Oppo and is collectively owned by BBK Electronics.

    Salman Khan in Realme commercial

    Salman Khan became the brad ambassador of the company in February 2020 and also endorsed the brand’s Realme 6 and Realme 6 Pro smartphones.

    In an interview, Madhav Sheth, the vice president and CEO of Realme shared that the reason behind choosing Salman Khan its brand ambassador was that, having the actor on board with mammoth of fan following will help their company reach and tap into their target audience.

    Dixcy Scott

    Dixcy was founded in 1982 with an intent to become the leader in the hosiery market. But went on to become one of the most popular innerwear and a lifestyle brand. The company is known to have produced 5,00,000 pieces in a day, while distributing them to over 1,20,000 stores across the country.

    Salman Khan in a Dixcy Scott commercial

    The company made Salman Khan its brand ambassador which helped the company with soaring popularity. The actor has done many commercial ads for the company, the latest ad engages the audience and creates interest among them.

    Wheel

    Wheel is a popular laundry detergent brand that is under the Hindustan Unilever Ltd. This brand was created to be a competitor of Nirma which also another low cost detergent. Despite being a household brand that is purchased mainly by women, Salman Khan still became the brand ambassador and has appeared in many of its commercials.

    While talking about the deal in an interview, Salman added that he was extremely proud to be associated with one of the country’s oldest and most respectable brands.


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    Britannia Tiger Biscuit

    The Tiger biscuit was originally launched in 1997 by the Britannia Industries in India. The brand became hugely successful as it was the company largest brand among its entire portfolio of products in the first year itself. Britannia industries made Salman Khan as its brand ambassador in 2013, and actor has endorsed the brand through many commercials.

    Frequently Asked Questions

    Who is Salman Khan?

    Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works mainly for Bollywood.

    What is the brand value of Salman Khan?

    The brand value of Salman Khan is estimated to be $45 million in 2021.

    What are the main brands endorsed by Salman Khan?

    The main brands endorsed by Salman Khan are Britannia Tiger Biscuit, Wheel, Dixcy Scott, Realme, Mountain Dew, Suzuki Motorcycles, Relaxo, Revital H, Emami and Thumps Up.

    What are the other brands endorsed by Salman Khan?

    The other brands endorsed by Salman Khan Goldiee Masale, Chloromint, BharatPe, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, Yatra.com, Hero Honda, Force Motors, Yellow Diamond, CP Plus, etc.

    How much does Salman Khan charge for brand endorsement?

    Salman Khan charges over 7 crore for a per day brand shoot for brand endorsements.

    What is the net worth of Salman Khan?

    The net worth of Salman Khan is estimated to be $360 million in 2021.

    Conclusion

    Salman Khan is one of most popular actor and celebrity in India with a huge fan following. The actor is said to have over 39.2 million followers on Instagram, 42.4 million followers on Twitter and 50 million followers on Facebook through which the actor endorses and supports his brands. This is why the actor earns more than 3 million every year just from brand endorsements and this is expected to increase in following years.