Tag: Monica Malhotra Kandhari

  • Women Entrepreneurs’ Vision for the Future of Business and Their Strategic Role in Driving Change

    With International Women’s Day fast approaching, it’s a great time to pause and consider the ever-changing role of women in business. Female entrepreneurs are doing more than leaving a mark; they’re also defining the face of entrepreneurship that lies ahead.  In tune with this, we have had the privilege of connecting with some amazing women entrepreneurs who come from different backgrounds and asking them about how they see entrepreneurship changing in the future for women and what role they plan to play in that change.

    Being able to overcome hurdles as well as make everybody feel like part of a team is what these women do best; they are transforming lives in ways that really matter. So now, without much delay, let us learn from their advice and take lessons from their experience.

    Ms. Aanchal Saini, CEO , Flyrobe
    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group
    Ms. Dishi Somani, founder of DishiS Designer Jewellery
    Nikky Gupta, Founder & CEO, Teamwork Communications Group
    Ms. Avneet Bhatia, CEO and Founder, NatureFit
    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings
    Dr.Chytra V Anand, Founder, SkinQ
    Divya Yachamaneni, CEO, Naandiwater

    Ms. Aanchal Saini, CEO , Flyrobe

    Ms. Aanchal Saini, CEO , Flyrobe
    Ms. Aanchal Saini, CEO , Flyrobe

    As we mark International Women’s Day, I envision a future where women’s
    entrepreneurial dreams soar higher than ever before. At Flyrobe, we’re on a mission to be more than just a business; we’re a community that uplifts and supports women on their journey to success. From providing mentorship to creating opportunities, we’re dedicated to ensuring every woman feels empowered to turn her ideas into reality. Together, let’s rewrite the narrative and build a world where every woman’s entrepreneurial spirit shines bright.

    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group

    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group
    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group

    As the landscape of entrepreneurship evolves, the future holds immense promise for women, offering abundant opportunities for empowerment and innovation. With their distinct viewpoints and unrealized potential, women are positioned to reinvent the business environment as cultural standards change and diversity becomes more important. I see a world at the vanguard of this revolution, one in which obstacles are removed and opportunity abounds for all would-be female
    entrepreneurs
    .

    In my view, it is essential to cultivate an environment where women are not just participants but leaders, driving forward progress and innovation, particularly as we celebrate Women’s Day. I commit to promoting diversity in entrepreneurship, elevating voices, shattering stereotypes, and clearing the path for a day when every woman’s entrepreneurial ambitions may come true, unhindered by constraints. MBD Group has trained around 1 million people with the majority being
    females. Today’s skilled girls are the entrepreneurs of tomorrow. We are working on skilling women in various states of the country and helping them acquire jobs and earn their livelihood. We actively promote the education of the girl child and have interacted with parents both at the block level and the district level (Punjab, HR, HP, RJ and Odisha) and encouraged them to send their daughters to
    schools as well as to skill training centres.


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    Women entrepreneurship is growing at a fast pace in Idnia. so we have listed some of the most successful women entrepreneurs in India.


    Ms. Dishi Somani, founder of DishiS Designer Jewellery

    Ms. Dishi Somani, founder of DishiS Designer Jewellery
    Ms. Dishi Somani, founder of DishiS Designer Jewellery

    In today’s chaotic world, women stand as the pillar of building a business that not only solves real-world problems but also serves as engines for empowerment and innovation.

    According to a Forbes survey, 13.76% of Indian entrepreneurs are women. We at Dishi, strategically position ourselves as key contributors by crafting magnificent jewellery and narratives that challenge old beliefs. Our mission extends beyond jewellery by fostering a collaborative community and providing opportunities for women like us. In an era where women-led businesses transcend boundaries, we are committed to redefining success and leaving an indelible mark on this transformative journey.

    Nikky Gupta, Founder & CEO, Teamwork Communications Group

    Nikky Gupta, Founder & CEO, Teamwork Communications Group
    Nikky Gupta, Founder & CEO, Teamwork Communications Group

    Despite the prevailing societal preference in small towns for more traditional and financially rewarding professions such as medicine, law, and engineering, contemporary women opt to follow their passions and abilities, embarking on entrepreneurial journeys. The positive repercussions of women’s achievements directly bolster their local economies and have a far-reaching impact on their communities. When women entrepreneurs prosper, they are more inclined to reinvest in their families and neighbourhoods, prioritizing areas such as education, nutrition, well-being, and children’s health. Therefore, the role of entrepreneurship in empowering women is poised to significantly influence economic development by generating more employment opportunities for women, advancing gender equality, and unleashing substantial potential for growth, innovation, and positive societal change.

    Recognizing the importance of nurturing young talent within our organization as a fundamental responsibility, I am dedicated to cultivating promising individuals into valuable professionals. With a steadfast commitment to diversity and inclusion, I am deeply passionate about mentoring young women in the industry, drawing from my own experiences of starting from scratch as a woman in the field. This endeavor underscores my dedication to fostering the advancement of women in the industry. We actively challenge conventional industry standards by championing diversity and gender inclusivity within our organization.

    As a woman, I am devoted to dismantling barriers for fellow women, assisting them in overcoming marginalization and breaking through the glass ceiling. I ensure that women are provided with the opportunities essential for their success and professional growth. We endorse flexible work arrangements as needed and encourage individuals, particularly women with career gaps, to join our team. Thus, I ensure that women are equipped with the necessary opportunities to thrive while aiding them in evolving into fully-fledged professionals.

    Ms. Avneet Bhatia, CEO and Founder, NatureFit

    Ms. Avneet Bhatia, CEO and Founder, NatureFit
    Ms. Avneet Bhatia, CEO and Founder, NatureFit

    In the evolving landscape of entrepreneurship for women, a promising shift is underway. The ecosystem is becoming increasingly conducive to women entrepreneurs, and notable female leaders are making significant strides across diverse industries. Particularly in traditionally male-dominated domains like Auto, Solar, or EV, we are witnessing a remarkable transformation, with more women
    emerging as leaders. This shift signals a more inclusive future. For instance, in my role focused on creating AYUSH alternatives for healthcare, I aim to pave the way for others to embrace unconventional paths. By navigating uncharted territories, my goal is to inspire women to boldly pursue entrepreneurship and contribute to reshaping the narrative of success.

    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings

    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings
    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings

    Today, over 20% of Micro, Small & Medium Enterprises (MSMEs) in India are owned by women, accounting for 23.3% of the total labor force. As a mental health counsellor, I do take one woman pro-bono client every six months to help foster self-esteem to achieve career growth. I believe in helping women alleviate their anxiety, and deal with tough gender roles in the workplace. I hope to participate in the way that women are empowered enough to continue changing this landscape.

    Dr.Chytra V Anand, Founder, SkinQ

    Dr.Chytra V Anand, Founder, SkinQ
    Dr.Chytra V Anand, Founder, SkinQ

    The landscape of entrepreneurship is evolving rapidly, with women playing a pivotal role in this transformation. The future for women entrepreneurs is bright, with endless possibilities for innovation and leadership. However, there is still much to be done to ensure that women have equal opportunities to succeed in the entrepreneurial world.

    As a woman entrepreneur, I am committed to contributing to this change by advocating for policies that support women in business, creating mentorship programs, and fostering a culture of inclusivity. It is essential to address the unique challenges faced by women entrepreneurs, such as access to funding, networking opportunities, and balancing work-life commitments.

    Divya Yachamaneni, CEO, Naandiwater

    Divya yachamaneni, CEO, Naandiwater
    Divya yachamaneni, CEO, Naandiwater

    Indian women have always been exceptionally resourceful, be it through self help groups, microfinance, etc., despite facing so many barriers. Now that the education levels of women are rising, social norms are shifting slowly, and government initiatives are providing a much-needed boost for women entrepreneurs in India, the prospects are better than ever. Enough research is out that shows how women founded businesses tend to yield higher revenue, yet not enough is being done to address the obstacles. Starting with better access to funding. Though there is a growing crop of investors focusing on women entrepreneurs, that’s nearly not enough. Secondly, we need to work towards strengthening the ecosystem. There’s still way too much resting on a woman’s shoulder to manage – be it caregiving duties or home. Promoting women’s entrepreneurship and employment is in our collective interest, and one way of doing it for me is to mentor women looking to start their businesses and invest in women- owned businesses. It includes showing them how to navigate the market and sharing a lesson or two from my own journey along the way.


    Utilizing Digital Marketing: Insights from Woman Entrepreneurs
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  • AASOKA EdTech: Monica Malhotra Kandhari’s Visionary Leap in Learning

    StartupTalky presents Recap’23, a series of in-depth interviews where we engage with founders and industry leaders to explore their growth in 2023 and their predictions for the future.

    EdTech, short for education technology, is flourishing. The pandemic has spurred companies to develop exciting tools—online courses, engaging learning games, and AI tutors. This shift aims to personalize education, overcome distance barriers, and enhance the learning experience.

    Looking ahead, the EdTech industry is poised for remarkable growth. Projections indicate a compound annual growth rate (CAGR) of 15.2%. The global EdTech market is currently valued at $340 billion and is expected to reach $605 billion by 2027 (Research and Markets). The trajectory suggests a dynamic landscape, showcasing the increasing importance of technology in shaping the future of education.

    In our recent interview for Recap’23, we connected with Monica Malhotra Kandhari, Managing Director of AASOKA & MBD Group. We delved into AASOKA’s impact on EdTech, discussing challenges, customer outreach strategies, future plans, and beyond.

    StartupTalky: What service does AASOKA provide? What was the motivation/vision with which you started?

    Monica Malhotra Kandhari: AASOKA Learning and Teaching Solution is a comprehensive blended learning platform designed to deliver a tailored and research-based K-12 curriculum developed by its in-house research team using cutting-edge learning resources. AASOKA works with schools to facilitate required tools and services to upgrade administrative and teaching processes. It provides a 360-degree solution, including LMS (Learning Management System), SMS (School Management System) fee management, attendance management, digital content, adaptive tests, homework and assignment creation, learning gap analysis, and qualitative/quantitative evaluation of learning outcomes per student. The goal is to make high-quality academic resources cost-effective, ensuring accessibility for all students and supporting schools throughout India. With a deep foundation in EdTech, educational content, and academic research, AASOKA holds a prominent position in the education sector.

    StartupTalky: What new services have been added in the past year? What is/are the USP/s of AASOKA?

    Monica Malhotra Kandhari: Last year saw the launch of our AASOKA Version 2.0, powered by advanced AI, revolutionizing the Edtech sector in India. The update enables seamless tracking of individual student progress within classes or across subjects using AI-driven analytics. These analytics predict student growth based on real-time performance analysis, understanding their unique learning styles. We have enhanced the dashboard and added features like the Daily Task Calendar, Digital Signatures, Leave Request System, and AI-driven Ask-A-Question, among many others, to enhance the learning experience, streamline interactions, and improve accessibility for students, teachers, and school management.

    AASOKA stands out by offering personalized learning and tailored academic solutions for schools, focusing on customization to address each school’s specific challenges for better teaching and results. Our approach aligns with the National Education Policy 2020, emphasizing 21st-century skills for holistic learning. The learner-centric resources, crafted by our research team, use interactive multimedia content for an engaging learning experience.

    StartupTalky: How has the Edtech industry changed in recent years, and how has AASOKA adapted to these changes?

    Monica Malhotra Kandhari: In recent years, the EdTech industry has transformed significantly, driven by tech upgrades and evolving academic techniques. The new developments include online platforms for flexible learning, AI-driven personalised education, integrated, immersive learning, and a renewed focus on practical skills. To adapt, AASOKA has revamped itself to be a user-friendly platform, using adaptive tech for personalised learning, embracing AI/AR/VR for student engagement, aligning academic courses with modern job market needs, experiential learning, self-evaluation, and supporting teachers and institutions in tech integration. Adaptability is now pivotal for success in this rapidly changing EdTech realm. Content in AASOKA is updated regularly to align to NEP 2020 and, NCF-FS 2022 &NCF-SE 2023.


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    Monica Malhotra Kandhari: Staying on top of the EdTech market’s rapid evolution necessitates active engagement in industry events like conferences and seminars for firsthand exposure to emerging trends. Building a strong network within academic communities through online forums and professional associations allows us to stay in touch with contemporary insights. Also, our research team is always skimming through reputable publications and research papers to gain invaluable analysis of expert case studies. Additionally, building partnerships with academic institutions and tech firms gives AASOKA access to industry trends and innovations.

    StartupTalky: What key metrics do you track to check AASOKA’s growth and performance?

    Monica Malhotra Kandhari: Tracking vital performance metrics is crucial for assessing AASOKA as a product. In the Edtech industry, user engagement and retention rates signify AASOKA’s effectiveness in the long-term learning curve of students. Powered by real-time AI analysis, we get a deep insight into user behaviour and content performance, ensuring our strategies are always razor-sharp. This data-driven approach has yielded remarkable results, with a 6x increase in schools using AASOKA since 2022-23 and a 5x growth in our revenue, all while maintaining a high retention rate that speaks volumes about the value we deliver. Furthermore, analysing user feedback through surveys and reviews guides us in making anticipated tweaks to the platform, ensuring the sustainable growth of AASOKA. By continuously learning and adapting, we’re confident AASOKA will remain a beacon of progress in the education landscape.

    StartupTalky: What were the most significant challenges AASOKA faced in the past year, and how did you overcome them?

    Monica Malhotra Kandhari: In 2023, the EdTech world as a whole faced significant challenges due to rapid transformations in the global academic industry. Some of the major challenges that people still face include a lack of digital/ technical knowledge and minimal to no access to the internet and other resources to people in rural areas. While companies were catching up to quickly adapt to remote learning demands, AASOKA’s new-age online platform was already ahead of the curve. AASOKA upgraded its platform to handle more users, improving servers and internet capacity for a smoother experience. Similarly, meeting the changing needs of teachers and students meant developing engaging digital content fast, but partnering with experts helped us. We also improved customer support and tutorials to help everyone adjust to remote learning. These changes let us stay true to our commitment to quality education.

    StartupTalky: Good service is something everyone is talking about in the service industry. How does AASOKA ensure that their clients are happy?

    Monica Malhotra Kandhari: Maintaining a great standard of service and ensuring client satisfaction is key in education, just like any other industry. Building on MBD’s 67-year legacy of quality education, trusted products, and deep understanding of teachers’ needs, AASOKA takes a layered approach to understanding user needs. We actively engage with teachers and students through regular feedback surveys and direct communication. These insights guide AASOKA in refining its offerings to match the evolving learning trends in India, curating the platform accordingly. Importantly, AASOKA’s commitment extends beyond meeting user needs. With the educational landscape constantly shifting, we keep schools and teachers abreast of the latest policies and curriculum changes (NEP 2020, NCF) through dedicated resources and workshops. Additionally, we invest in our educators through regular Faculty Development Programs, equipping them with the latest teaching methods and technologies to deliver the most effective learning experiences for their students. Through these ongoing efforts, we ensure our clients feel heard, supported, and equipped to deliver exceptional learning experiences, ultimately keeping them happy and engaged with AASOKA.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack that you pulled off.

    Monica Malhotra Kandhari: In our marketing endeavors, AASOKA follows a diverse strategy across multiple communication channels. Content marketing, including blogs and webinars, showcases niche academic expertise, engaging teachers and learners alike. Through social media, the brand shares informative, engaging content and success stories, nurturing a strong community all around. Moreover, targeted ads on social platforms drive user acquisition for the platform and boost our visibility through a word-of-mouth approach. Beyond the digital sphere, we actively engage through collaborative workshops with Sahodaya School Complexes and actively participate in various conferences and exhibitions to solidify AASOKA’s presence. In addition, AASOKA fosters educational enrichment through seminars, workshops, and teacher engagement programs, reinforcing its commitment to tailored solutions and collaborative learning experiences for K-12 schools.

    StartupTalky: Foreign clients – this is what most of the service-based companies are looking for. What has been your experience?

    Monica Malhotra Kandhari: In the context of AASOKA’s current focus and operations, the company has primarily been concentrating on serving schools across India. As of now, the outreach to foreign clients has not been initiated. However, it is part of our strategic plan to explore and expand into international markets in the future. AASOKA recognizes the potential value of catering to foreign clients and intends to incorporate this into its growth trajectory.

    StartupTalky: What are the important tools and software you use to run AASOKA smoothly?

    Monica Malhotra Kandhari: Behind the scenes of our smooth operation lay different in-house systems, each playing a crucial role in keeping things in tune. Our in-house tracking system tracks every shipment, ensuring timely deliveries and minimizing hiccups. For our internal operations, we rely on a dedicated system that functions as a project manager. It keeps everyone on the same page, with crystal-clear visibility into deadlines, tasks, and progress. This ensures seamless collaboration and eliminates the risk of missed deadlines or forgotten details. As for our support team, transparency is everything. A clear dashboard displays the current queue of needs, and with each resolved issue, a satisfying tick marks it off the list. This not only fuels our team’s motivation but also offers a real-time window into our service efficiency for any curious client. These are just a few examples of systems that power our smooth operation. 

    StartupTalky: What opportunities do you see for future growth in the EdTech industry in India and the world?

    Monica Malhotra Kandhari: In India, driven by a growing population and increased internet access, there’s significant potential to improve the accessibility of education, especially in remote areas. People are not aware of the current changes in the education sector, including National Education Policy 2020. Some of the ways it can be tackled can be in the form of making smartphones cheaper, increasing the reach of the internet in remote areas, and improving digital literacy. Additionally, AASOKA is well-positioned to tap into the growing market for regional language education, aligning with the aspirations of the NEP 2020. This presents a significant opportunity to extend the reach of education to a wider audience, fostering inclusivity and catering to diverse linguistic preferences.

    The rise of online learning platforms holds the potential to meet this demand for flexible learning experiences. Similarly, the integration of AI algorithms, Augmented Reality/Virtual Reality tools, and machine learning (ML) promises to enhance student engagement. Globally, the shift towards lifelong learning due to changes in the job market is fueling the growth of EdTech platforms.


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    StartupTalky: What kind of difference in market behaviour have you seen between India and the world?

    Monica Malhotra Kandhari: The market behaviour massively varies between the Indian and the global markets, especially in the Edtech space. In India, there’s a surge in demand for affordable education, mainly focusing on coaching and skill development for competitive exams, due to a large population aspiring for prestigious admissions or job opportunities. Worldwide, there is a broader focus on lifelong, skill-based learning and professional development aligning with the industry’s needs. While both markets embrace online learning, the global market leans towards personalised, experiential learning using the latest tech, while an Indian student relies more on foundational content delivery. However, both markets are quick to adopt digital solutions to meet learning needs.

    StartupTalky: What lessons did your team learn in the past year, and how will these inform your future plans and strategies?

    Monica Malhotra Kandhari: The past year has been a period of great learning for the team. With our training team visiting schools to generate awareness of technological interventions in school education, we received a very positive response. Schools are genuinely willing to upgrade to meet current demands. We ensured our training team reached every school, discussing topics related to every new trend in the market.

    Furthermore, our clients have responded positively, seeing their specific needs fulfilled. Whether it’s improving a school’s social media reach or providing strategies for boosting admissions, we take pride in being a complete school partner. Based on observations and responses, our current strategy is to incorporate every aspect of 21st-century schools’ needs within our blended learning solution.

    StartupTalky: How do you plan to expand the customers, service offerings, and team base in the future?

    Monica Malhotra Kandhari: In 2023, AASOKA partnered with 1,900 schools in the second year of its operations and will be targeting collaboration with 20,000 schools in the next three years. For expansion, AASOKA’s strategy focuses on customer outreach, a variety of services, and staying in tune with current changes in technology. We will use targeted marketing techniques to reach new markets and strengthen existing ones. Moreover, introducing specialised courses for emerging skills is key while constantly improving our platform and user experience on priority.

    StartupTalky: One tip that you would like to share with another service company founder?

    Monica Malhotra Kandhari: For fellow founders, my essential tip is to prioritise adaptability and responsiveness. Education, technology, and learning needs are ever-evolving. Therefore, being responsive is vital to staying relevant and meeting changing demands. Flexibility in strategy, quick adoption of new tech, and constant improvement based on user feedback are defining factors for success. Additionally, investing in curating your own high-quality educational content can be a game-changer. This will allow you to not only stand out from the crowd with unique offerings but also ensure the content aligns perfectly with your company’s vision and values.

    StartupTalky extends its gratitude to Mrs. Monica Malhotra Kandhari for dedicating his valuable time and generously sharing his insights with all of us.

    Explore more Recap’23 Interviews here.