Tag: Moj

  • Ankush Sachdeva: From 17 Failures to ShareChat Triumph

    When we talk about our present, Social Media is one of the prime things out there, that made a place in our life. There is hardly anyone who is not on social media. People use them to post about their daily life updates, consume entertainment, stay connected with acquaintances, and whatnot. In this scenario, one Indian decided to find a social media platform that would change the way Indians perceive social media.

    Ankush Sachdeva is the Chief Executive Officer (CEO) and Co-Founder of the Indian social media platforms, Sharechat and Moj, which were launched in 2015, and 2020 respectively. He supervises both the companies’ growth strategy and examines product development. Ankush Sachdeva is the Founder of Mohalla Tech Private Limited firm which owns Sharechat and Moj. Sharechat has over 180 million monthly active users and the app supports 15 Indian languages.

    Ankush Sachdeva – Biography

    Name Ankush Sachdeva
    Born 1992
    Born Place Ghaziabad
    Age 34 (2024)
    Nationality Indian
    Education IIT Kanpur
    Profession Computer Programmer & Entrepreneur
    Position CEO & Co-Founder, ShareChat and Moj

    Ankush Sachdeva – Education
    Ankush Sachdeva – Professional Life
    Ankush Sachdeva – Mohalla Tech
    Ankush Sachdeva – Sharechat
    Ankush Sachdeva – Moj
    Ankush Sachdeva – Honors & Awards

    Ankush Sachdeva – Education

    Ankush completed his primary education at Somerville School, Noida. He pursued B.Tech in Computer Engineering from the Indian Institute of Technology (IIT), Kanpur. He also was an intern at Microsoft Hyderabad for three months.

    Ankush Sachdeva – Professional Life

    The man whose inspiration was likes of He has been a part of the Programming Club of his college. He was a coordinator in the programming team for one year. Ankush Sachdeva is a computer programmer and entrepreneur who is the founder of two companies.

    Ankush with his IIT Kanpur friends, Bhanu Pratap Singh and Farid Ahsan, founded Mohalla Private Pvt. Ltd., which launched Sharechat in 2015. All three friends had a common passion for product development and product management, thus they came to work hand in hand and try something new. First of all, they tried to develop 14 to 16 products, including a crime data analyzer for the Delhi Police Department. This does not help them in gaining impactful results. The trio finally took their first step towards success when they propelled their social media platform, Sharechat.

    Mohalla Tech also launched Moj, which is a video-sharing app in the year 2020, the app experienced good popularity after the ban of TikTok.

    Initially, Ankush served as the Co-founder and Chief Product Officer of Sharechat for around two years. He later became the co-founder and CEO of Sharechat. He is holding his CEO position for the last few years.

    Ankush Sachdeva – Mohalla Tech

    Ankush Sachdeva established the parent company, Mohalla Tech Private Limited in 2015, which launched Sharechat and Moj. The company eventually got bigger after projecting the Indian social networking sites, Sharechat and Moj.

    Mohalla Tech acquired various companies including,

    • Transversal Tech, a short video-sharing platform
    • Elanic, an online fashion marketplace
    • Memer, a meme discovery and sharing platform
    • Circle Internet, a hyperlocal information platform

    Ankush has been escorting various ideas to make Sharechat a leading social media network in India.

    Ankush Sachdeva – Sharechat

    ShareChat Logo
    ShareChat Logo

    Ankush has been a part of Sharechat since the beginning. Sharechat allows users to share content from varied digital platforms to its own interface and vice versa. After 17 unsuccessful startup attempts, Ankush Sachdeva teamed up with his two friends from IIT, Farid Ahsan, and Bhanu Singh, for his 18th venture. Together, they launched the ShareChat app in October 2015.

    Sharechat is an Indian social networking site that provides content consumption and video-sharing platforms only in Indian vernacular languages. The headquarters of the company is in Bangalore, Karnataka, India. Currently, 600 employees work for the company.

    Currently, it offers its services in 15 Indian languages including Hindi, Punjabi, Marathi, Gujarati, Malayalam, Telugu, Tamil, Bengali, Haryanvi, Kannada, Rajasthani, Assamese, Bhojpuri, Odia and Urdu. The company aims to empower individuals by escorting them to share their experiences, voice their opinions, build relevant communities, and discover new trends and opportunities in their native language. The app scrolls down the use of English and encourages users to interact in their language by sharing varied content through Sharechat.

    As of 2024, the valuation of the company has dropped by 60% to under $2 billion from a $5 billion valuation in 2022. The company joined the Unicorn Club a long time ago.


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    Ankush Sachdeva – Moj

    Moj App Logo
    Moj App Logo

    Moj founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan in 2020 is a video-sharing platform packed with features like special effects, emoticons, stickers, and short videos ranging from 15 seconds to one minute across categories like dance, travel, singing, acting, humor, and education. Available in 16 languages, including Hindi, Assamese, Bengali, and more, Moj allows users to download videos and caters to diverse audiences.

    Launched soon after the Indian government banned TikTok, Moj gained over 100 million downloads within just six months.


    Moj Success Story – India’s Short Video Creation App
    Here’s presenting all about Moj, India’s No.1 Short-Video App. Read about its success story, founders, business model, competitors, and more.


    Ankush Sachdeva – Honors & Awards

    He won several honors and awards during his academic career. The following awards were won by him:

    • He received the first position at TechOlympics, in the Algorithmic Programming Contest held at IIT Bombay’s annual technical festival.
    • He received the first position at BattleCity, where he developed AI for the Tron game for an online bot versus bot-competition held at the annual technical festival of IIT Kanpur.
    • He won the Jury’s Choice Award at Yahoo HackU 2012 for developing an Android app within 24 hours to toggle the user’s ringing mode from loud to silent depending on his location preferences and accelerometer data.
    • He won the ACM ICPC Asia Regionals in December 2012.
    • Ankush Sachdeva was also listed on Forbes’30 under 30 Asia in 2018.
    • Ankush Sachdeva is the youngest entrepreneur featured in the inaugural ‘2024 Hurun India Under35s‘ list.

    FAQs

    Who is Ankush Sachdeva?

    Ankush Sachdeva is the co-founder and CEO of ShareChat and Moj.

    What is Ankur Sachdeva age?

    Born in 1992, Ankush is 32 years old (2024).

    Who founded ShareChat?

    ShareChat was founded by Ankush Sachdeva along with Farid Ahsan and Bhanu Singh.

    Is Moj under Mohalla Tech?

    Moj is under Mohalla Tech, it is a video-sharing and content-creating app.

    How many languages does ShareChat allow its audience to use?

    ShareChat allows 15 languages for its audience to use.

  • Moj Success Story – India’s Short Video Creation App

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Moj.

    The growth of interesting new enterprises today is all because of the appropriate usage of social media. The notion of social networking has completely transformed the globe. We can see that the popularity of social networking websites has skyrocketed in recent years.

    While social media apps like Facebook, Instagram, Snapchat, etc are helping people connect with each other along with their favorite brands and products, on the other hand, there are other social media portals that are allowing people to make videos and become famous. One such social media app that earned tremendous popularity in 2020 is Moj.

    Moj was created when the Indian Government banned TikTok with several other Chinese apps in 2020. It is a short video-sharing social media platform owned by Mohalla Tech Pvt. Ltd. Moj’s parent organization is ShareChat, which was started by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan.

    Here’s presenting all about Moj, India’s No.1 Short-Video App. Read about its success story, founders, business model, competitors, and more.

    Moj – Company Highlights

    Headquarters Bangalore, India
    Sector Technology, Information, Internet, Social Media
    Founder Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan.
    Founded 2020
    Revenue $102 million (2021)
    Parent Organisation ShareChat, Mohalla Tech Pvt. Ltd
    Website mojapp.in

    Moj – Company Highlights
    About Moj and How it works?
    Moj – Industry Details
    Moj – Founder and Team
    Moj – Startup Story / How it all started?
    Moj – Name, Tagline, Logo
    Moj – Business & Revenue Model
    Moj – Mergers, and Acquisition
    Moj – Advertisement and Social Media Campaigns
    Moj – Competitors
    Moj – Future Plans

    About Moj and How it works?

    Mohalla Tech Pvt Ltd, situated in Bangalore, owns both Moj and ShareChar. Moj is an Indian video-sharing online platform with multiple features. It includes special effects, emoticons, stickers, and short movies ranging in length from 15 seconds to one minute in categories such as dancing, travel, singing, acting, humor, and education.

    Moj allows users to download videos and is available in 16 languages. These languages include – Hindi, Assamese, Bengali, Bhojpuri, Gujarati, Haryanvi, Kannada, Malayalam, Marathi, Odia, Punjabi, Rajasthani, Tamil, Telugu, and English.

    The application was published nearly immediately after the Indian government banned TikTok, and over 100 million people downloaded it in just 6 months. The Moj app claims to have about 160 million Monthly Active Users (MAU), over 50 million creator communities, and nearly 4.5 billion video play per day.

    Moj – Industry Details

    With easy access to the Internet, social media has become an integral part of our lives. India is witnessing digital transformation every day. As a result, the number of social media users is expected to reach 448 million by 2023.

    Moj – Founder and Team

    Moj is founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan.

    Ankush Sachdeva,Bhanu Pratap Singh & Farid Ahsan
    Ankush Sachdeva,Bhanu Pratap Singh & Farid Ahsan

    Ankush Sachdeva

    Ankush Sachdeva is the co-founder and CEO of ShareChat and Moj. He is a BTech Computer Science student who graduated from IIT Kanpur. Ankush worked as the company’s co-founder and CPO until being appointed to the position of CEO in 2017. Ankush co-founded ShareChat in 2015 after interning at Microsoft, which is said to be his 18th startup effort. He has been featured in Forbes‘ 30 under 30 Asia 2018.

    Bhanu Pratap Singh

    An IIT Kapur graduate, Bhanu Pratap Singh is the Co-founder and CTO of ShareChat. He has also co-founded Moj along with Ankush Sachdeva and Farid Ahsan. In his role, he heads a team of chosen coders and engineers from throughout the nation who are constantly upgrading the platform in order to create a product that gives a smooth experience to India’s next billion Internet users.

    Farid Ahsan

    Farid Ahsan graduated from IIT Kanpur in 2014 with a B.Tech in Metallurgical and Material Engineering. After receiving his degree from IIT Kanpur, Farid Ahsan worked as an Analyst in Corporate Finance at Deutsche Bank in Mumbai, India. He co-founded ShareChat with Ankush Sachdeva and Bhanu Pratap Singh in 2015 and Moj in 2020.

    Moj – Startup Story / How it all started?

    Moj’s story began when Ankush Sachdeva set to work just hours after the Indian government banned the usage of TikTok with a slew of other Chinese applications on the grounds of nationwide security.

    The co-founder and CEO of ShareChat, a local language social networking app, assembled a team along with his friends,

    Bhanu Pratap Singh and Farid Ahsan to replicate the successful Chinese short video platform. With such determination and results of working day and night, Moj was available for download on the Play Store within 30 hours.

    As of now, Moj has become India’s No.1 Short Video app with over 50 million content creators on its platform and is available in 16 Indian languages.

    Moj – Business & Revenue Model

    Short video platforms have a wide range of business models. However, Moj’s business model is seen to be operating on a B2C business model.

    Moj allows its users to freely use the app and make money from it by creating content on its platform. Moj app helps its customers to create 15-second videos to share with others. While generating videos, Moj users have access to several video effects, allowing them to make their films appear professional and appealing.

    Moj allows its customers to make money either through Affiliate marketing, sponsored posts, collaboration, etc. These are some of the methods through which Moj also generates its revenue.

    Another main source of revenue for Moj is advertising. A lot of companies use Moj as their platform to promote their products and services. The majority of the companies believe that a large number of people watch videos on such platforms (Moj), and sponsoring them will prove to be beneficial for their company as their advertisement will reach out to a large audience.

    Moj LIVE

    Recently, Moj launched a new service to mark its second anniversary, called Moj LIVE, a live video streaming platform that will allow its users to display their skills and interact with their audience in real-time.

    Creators from throughout the country may use Moj LIVE to produce compelling content in a variety of genres, including live discussion shows, live game streaming, jam sessions, stand-up comedy, cuisine, astrology, and more.

    Moj has also allied with Flipkart. In October 2021, it was reported that Flipkart and Moj will collaborate to offer video and live commerce, with Moj users able to purchase on the former’s web platform.

    Moj – Mergers, and Acquisition

    Moj has combined with MX TakaTak, which is owned by MX media, to produce the largest short video platform for Indians. There are around 100 million artists on the combined platform, over 300 million Monthly Active Users (MAU), and nearly 250 billion monthly video views.

    This is what Ankush Sachdeva says about the merging, “By 2025, we want to grow monetizable creators on our platform to 10 lakh from 1 lakh at present. Our fundamental belief is that you will have far more creators in India than you have today. Many of them may not be knowing that they are going to be creators. We will help them earn $450 million ( ₹3,500 crores) through virtual gifting, live commerce, advertising, etc.”

    Moj – Advertisement and Social Media Campaigns

    In 2021, Moj launched a new campaign #SwipeUpWithMoj, to boost its brand memory as the ultimate entertainment destination. The company had partnered with Bollywood actress Ananya Pandey and Tollywood actor Vijay Deverakonda as brand ambassadors for the campaign. In the video, they are seen in the app’s brand videos as well as content creators on Moj. The campaign by Moj is based on a greater understanding of the consumers’ need for exciting and engaging content that helps them captivate their attention by adding some fun to their daily life.

    Moj – Competitors

    After the ban of TikTok, India is witnessing many such short-video platforms that are competing with each other to gain a maximum number of creators. With so many social media platforms today, Moj competes with many competitors. Some of these are:

    1. Josh
    2. Mitron
    3. Koo
    4. Kutumb
    5. Chingari
    6. Digg
    7. Roposo
    8. Tna Tan

    Moj – Future Plans

    Moj is all set to launch a new program known as, “Moj for Creators”. Through this program, Moj plans to help creators strengthen their earnings by 2025. It has already started working on offering monetizable features to the platform. Furthermore, the company expects to help content creators earn Rs 3,500 crores by 2025.
    Ankush Sachdeva, CEO, and Co-founder of Moj says, “We are drawing these numbers from our internal projections and existing trends. But if you look at industry expectations, it is going to be probably even more aggressive during these early times. We look at creating at least a million monetizable creators by the end of 2025 and today we already have visibility of 100,000 creators on the platform.”

    FAQs

    Who is the CEO of Moj?

    Ankush Sachdeva is the CEO of Moj.

    Where is the head office of Moj?

    The head office of Moj is in Bangaluru.

    Which is the parent company of Moj?

    The parent company of Moj is ShareChat.

  • How Do Short Video Platforms Make Money? | Business Model of Short Video Platforms

    The arrival of TikTok has increased the craze for making short-form videos worldwide. Short video platforms are on the trend. TikTok was the most used Short Video Platform in India which had been downloaded over 611 million times. Ever since it got banned in India on June 29, 2020, over national security issues, after a fallout between both the country. To fill up the gap TikTok left, there has been an onslaught of new short-video platforms. Instagram launched “Reels” immediately after TikTok got eliminated from India.

    There are various short-video platforms that have entered the market like Josh, Moj, MX Taka Tak and many more and they are growing exponentially. The reason is that the mobile data price has dropped since the arrival of Jio. And also, android phones with good cameras are available for a reasonable price which led to an increase in the consumption and creation of short video content in India.

    Age Group of short video platform users
    Age Group of short video platform users

    Now, anyone with a good internet connection and a good camera phone can create and upload short video content. The short video platforms have a wide range of business models and the way of making money differs from one company to another. Moreover, these platforms provide free services to their user which require experiments with the business model. In this article, we will talk about how short video platforms make money. So, let’s get started.

    How Short-Video Platforms make money?

    Promotion Of Brand
    Sponsorship
    Affiliate Marketing
    Collaboration
    Transactional Video on Demand (TVOD)
    Subscription Video on Demand (SVOD)
    Ad-supported Video on Demand (AVOD)
    Hybrid Model

    Promotion Of Brand

    85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion
    85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion

    Short Videos are enjoyed by people scrolling on social media. Be it Reels on Instagram or TikTok videos, if it’s entertaining it’s bound to catch your attention. There are many brands that introduce challenges in this video platform and ask people to participate. The brand gives money to the platform to introduce the challenge, this way the promotion is done, and people get to interact with the brand while doing the challenge, and thus their work is done.

    How to use video content for marketing?

    Sponsorship

    Sponsorship is another way of earning money for the Short Video platforms. Many companies willingly sponsor short video apps to reach the masses. As these videos are watched by people in bulk, sponsoring them is beneficial for the company to be known by a large number of people who can be their potential customers. It is a win-win situation for both the platform and the sponsor as the platform gets to earn money through it.

    Affiliate Marketing

    Brands give money to the platform for Affiliate marketing. Here, the platform has to present a video regarding the product of that brand where all information about it has been provided in the video. As people are now attracted to videos more, affiliate marketing helps brands to increase their sales. Thus, nowadays some companies are taking the support of short video platforms and are using them for affiliate marketing.

    Collaboration

    Whenever there is a new film or a music video is going to be released, the stars or the singers collaborated with the video platforms. This way they get to promote their films or music videos whatever it is and can be presented to many people. Collaboration brings money to the short video platforms and thus it is one way to earn.


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    Transactional Video on Demand (TVOD)

    In this type of business model, a customer normally pays a one-time fee or rents it to watch videos or live events. It is more commonly known as pay-per-view. This helps you to choose the entertainment videos you want to watch; you can just pay for the content you require and that increases the popularity of this model. It is considered cost-effective as you can choose what type of entertainment you want to watch rather than subscribing to everything in bulk.

    TVOD helps to concentrate and offer content to a specific market. You won’t be getting unwanted or unrelated video suggestions and would receive video suggestions according to your likes.

    You can find video platforms like YouTube or Instagram using this method to suggest videos. The platforms would keep a track of your activities and give you suggestions on content according to your choice.

    That’s the reason most of the time you would be able to find the content according to your choice. The only difference is that you can view videos and content for free on these video platforms.

    Subscription Video on Demand (SVOD)

    In this subscription-based model, a customer will have to pay an amount monthly, quarterly, or yearly. Through the subscription model, you will be able to view an unlimited amount of content on their platform along with the recently released content.

    There will be different subscription models. The services you receive would be better as you pick the most premium version of the models.

    The main difference between different subscription models would be that there would be a difference in the prices. Also, you would be getting added services and certain advantages. Most of the time, the in-demand videos would be available for premium subscribers.

    This Revenue model is mostly followed by major OTT platforms such as Netflix, YouTube and many more. The subscription model of YouTube is known as YouTube Premium. The main advantage here is that you can choose what you want to watch on these platforms.

    Ad-supported Video on Demand (AVOD)

    In this model, a customer can view the content for free. It is a platform where you can view the content for free but would receive ads in between your content. The platforms get their major revenue from the ads.

    The platform would charge different rates from the advertisers according to what time they would want to play their ad. For example, an ad played at the beginning of the video would cost more than the ad played at the end of the video. The main example of this type of model is YouTube.

    On certain platforms like YouTube, even the content creators would receive a specific amount for the ads being played in between their videos. This would encourage the content creators to make and promote more of their content which will indirectly improve the financial position of the platform as well as the content creators.


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    Hybrid Model

    This is the type of business model normally adopted by companies that want to increase their reach. It is a combination of all the above methods. The platform would want a customer to view it for free at the beginning where they would play some video ads and later convert the customers into the subscription model or transactional video model.

    The company would generate revenue from the beginning stage and it would attract a lot of customers as well. This model would provide the customers with a lot of options to choose from. You would be able to choose the model you prefer according to your budget or your likes.

    Conclusion

    Number of Active Users of Short Video Platforms in India
    Number of Active Users of Short Video Platforms in India

    The demand for short video platforms would keep on increasing in the coming years. The number of active users on Short-video platforms is expected to reach over 650 million by 2025. We would be able to see a lot of content creators and a lot of viral videos being uploaded. With the ban of TikTok in India, there are a lot of new apps coming up along with new features such as Reels, introduced by Instagram to promote short video content.

    YouTube has become a platform where people create content as a full-time profession. Short video platforms are going to flourish in the coming future as the entertainment industry is gaining popularity.

    FAQs

    What is the Business Model of TikTok?

    TikTok primarily gains its revenue through advertising.

    Which countries have banned TikTok?

    TikTok is banned in India and Pakistan only. Though Bangladesh, the United States and Indonesia have attempted a ban on TikTok but later lifted it.

    Why is TikTok banned in India?

    The Indian government in a statement stated that the decision to ban the app was “to protect the data and privacy of its 1.38 billion citizens”.

    Which is the best platform for short videos?

    The best platform for short videos based on its features are as follows:-

    • Instagram
    • TikTok
    • Moj
    • Josh
    • Likee
    • Taka Tak
    • Snapchat
    • YouTube Shorts
    • Dubsmash

    Which short video app is best to earn money?

    The best short video app to earn money are as follows:-

    • Kwai
    • Instagram
    • Likee
    • TikTok
    • Moj
    • Josh
    • Taka Tak
    • Vigo Video

    Which app is best for short video editing?

    The best video editing apps are:-

    • InShot
    • KineMaster
    • Movavi Video Editor Plus
    • FilmoraGo
    • ActionDirector
    • Adobe Premiere Rush
    • Funimate.
  • Top 9 Popular Social Media Apps Made in India

    India-based social media apps have seen a rise in the country and worldwide, after the prohibition of the usage of TikTok and some other Chinese apps in India. The Prime Minister of the country has been asking the citizens to shift their usage to “Made in India” apps to work towards what we envision as an “Atma Nirbhar Bharat”, which is the vision of the PM to make India a self-reliant nation.

    So, here’s a look at some of the best Social media apps made in India that you can use:

    Popular Social Media Apps Made in India

    1. Sharechat
    2. Koo
    3. Chingari
    4. Josh
    5. Flik
    6. Moj
    7. Mitron
    8. Leher
    9. Kutumb

    Indian Social Media Apps

    Here are the 9 best Indian social media apps people can use.

    Sharechat

    ShareChat - Indian social media app
    ShareChat – Indian social media app

    ShareChat is an Indian Social Media app. It is a social networking service that is growing to become one of the best social media apps for chatting with its headquarters in Bangalore, India. Mohalla Tech Pvt. Ltd is the parent company and they were the ones who developed the app. Its initial release was during the month of January 2015. ShareChat is available in GooglePlay and also for iOS users. You can use Share Chat in over 15 different languages.

    The company was started by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, who were graduates of IIT Kanpur. This Mobile Application has 250+ Million monthly active users.

    ShareChat offers features that include private messaging. You can even tag people in videos using this platform. This platform also allows you to share social content with other unknown users such as videos, jokes, songs, and other language-based content.

    ShareChat’s parent company Mohalla tech has acquired some companies lately including Transversal, a tech-owned short video platform; Elanic, which is a Bengaluru-based online fashion marketplace; Member, which is a meme discovery and sharing platform, and Circle Internet, which is a hyperlocal information platform. All the above platforms were acquired for undisclosed amounts.

    Koo

    Koo - Indian social media app
    Koo – Indian social media app

    The app was earlier known as Ku Koo Ku. It was founded by Aprameya Radhakrishna who is the current CEO of the application, and Mayank Bidawatka. In August 2020, the app won the Government of India’s Atmanirbhar App Innovation Challenge.

    The app won the Aatmanirbhar App Challenge, which was organized by the Indian government to foster local innovation. While Koo has many of the same capabilities as Twitter, it also lets users publish in Indian languages other than Hindi.

    One of Koo’s selling advantages is that it is available in numerous Indian languages. “To connect with Indians in Indian languages,” it says on its website. Koo can be used on a computer (website) or on a mobile device (app). It’s available in the Google Play and Apple App Stores, and users may sign up with their phone number. Currently, English, Kannada, Tamil, Marathi, and Telegu are supported by Koo. Support for Bengali, Gujarati, Oriya, Malayalam, Punjabi, and Assamese is also in the pipeline, according to their website. A user can write up to 400 characters of text, which is higher than Twitter’s limit of 280 characters. All multimedia functions, including audio and video recording, are likewise supported by Koo.

    Chingari

    Chingari - Indian social media app
    Chingari – Indian social media app

    Chingari is an Indian-based short-video platform. It was launched in the year 2018 in the month of November. It is a video-sharing and social networking service where the users can create short videos.

    Chingari lets its users create videos that provide features to lip-sync, dance, voice-over movie dialogues, etc. The ban of TikTok has led this social media video app to gain a lot of popularity in India.

    Josh

    Josh - Indian social media app
    Josh – Indian social media app

    Josh is an Indian-based short video platform It was launched in the year 2020 in September by Dailyhunt. Dailyhunt is an Indian content and daily news application which is located in Bangalore, India. It provides content in 14 Indian languages. It was founded by Umesh Kulkarni and Chandrashekar Sohoni who were ex-Nokia employees. It was released initially in the year 2010.

    The short video platform, Josh has short videos which are trending and viral that you can share with your followers. The app lets you create your unique videos. The App has videos on dance, music, comedy, jokes, and pranks. It also has videos on various challenges, pets, cooking.

    The Mobile application has an easy-to-use Josh beauty camera with real-time filters, face stickers, special effects, makeup camera, emojis. Etc. You can even create Duet videos on Josh. You can share the videos on WhatsApp or Facebook and you can set it as your status.

    Josh is India’s number 1 Short videos app. The launch of this platform is considered to be the next step by Dailyhunt to release more apps in the future.


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    Flik

    Flik - Indian social media app
    Flik – Indian social media app

    Flik is a social media app that is trying to change the experience of chatting by making it much more enjoyable and is gearing to stand one of the top social media platforms made in India. The app provides a feature that is a mixture of a social media app and a dating app. It was founded by Bahadursinh Jadeja and launched on the year 10th of September 2019. The parent company of this mobile application is Loopytime Pvt. Ltd.

    You can connect with new people using Flik. Flik helps you in finding friends and increasing your contact. It has an additional feature which is for dating and you can match with a like-minded person on the app. Flik can be considered a dating app as well.

    Flik is one of the few mobile applications that provide features such as social media and dating in a single platform. The app can be used in Hindi. It provides features such as personal messaging, video calls and voice calls, audio messages, etc. If you would like to add live stories of the content Flik allows you to do that, flik is one of the social media sites that help you to share it with your friends.

    Flik allows you to share files in any format such as pdf, ppt, word, mp3, excel, Apk, zip, and much more. Flik is rated for 18+. It has 10K+ downloads on the Play store. The app is available in the Play store and the size is around 12 MB.

    Moj

    Moj - Indian social media app
    Moj – Indian social media app

    Moj app is a social media platform for video sharing and its parent company is ShareChat, and is owned by Mohalla Tech Private Ltd. Moj was founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan. It was founded immediately after TikTok along with other Chinese apps was banned in India after the India-China situation in 2020.

    The social networking platform began its journey on 29 June 2020 and in just two days 50 thousand downloads were made from the Google Play Store. The main features that it offers are special effects, emoticons to use on your videos, and others. Different genres of videos can be made like comedy, education, dancing, and acting. The duration of the videos can be of 15 seconds to 1 minute.

    The app is growing to be one of the most popular social media with a support of over 15 languages and in January 2021, it has crossed 100 million downloads. In 2021, it generated $102 Million in revenue.

    Mitron

    Mitron - Indian social media app
    Mitron – Indian social media app

    Mitron is launched by Shivank Agarwal and Anish Khandelwal on April 11, 2020. It is a video sharing app that provides you with the feature of creating, editing, and sharing your videos. With just a size of 26 Mb, it can easily get fit into your phone space without any problem.

    The features that the offers include a cool range of transitions, special effects. Apart from that, the users can edit their videos as per their requirement and there are various types of audio to choose from and can be used in your video. The app is free. Mitron offers more than 15 different categories for content. This app is very popular in the Indian Short video content ecosystem.

    Leher

    Leher - Indian social media app
    Leher – Indian social media app

    Leher is an India Social networking platform that provides room for audio and video discussion. It was founded in the year 2018 on the month of August by Atul Jaju and Vikas Malpani. It is a live discussing platform and any topic can be discussed here with your community and friends. You can also join the discussion of your favorite topic here.

    It is easier to interact with the audience and one can do live Q&A, polls comments, and one can also send a direct message to the person they want to. The person who is hosting a discussion, and invite other people of their choice in the discussion and can ask them to participate in it. Stickers and Emoji reactions are also offered to the users to make the discussion more fun

    Leher made revenues close to Rs 11 lakhs in FY20, which was a laudable rise from Rs 4 lakhs, which is managed in FY19. It is a competitor of the Clubhouse app.


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    Kutumb

    Kutumb - Indian social media app
    Kutumb – Indian social media app

    Kutumb was founded in the year 2020 by Abhishek Kejriwal and Mohit Sharma and is a social networking platform. Through this app, one can get connected with people through their communication and can share images, videos, news, and other things. All of these can be done in your choice of regional languages.

    During the time of Covid’s second wave, it is through the help of Kutumb app that numerous NGOs managed to collect donations to help the victims of the Covid-19 disease and prevent or overcome its dreadful effects.

    Conclusion

    There are a lot of other famous Indian-based Social Media Apps and we would definitely be able to find a lot more different social media platforms coming up in the future. Some apps like Houseparty, a messaging platform; Trell, which is similar to Pinterest, Helo, and Vero social media platforms, and many more.

    4.7 billion social media app downloads were recorded at the end of the first half of 2021 with Asia leading the charts. India is the leader of social media downloads, as per the same report App Annie. Therefore, every second, someone or the other is registering on one of the popular social media sites including the made in Bharat apps. If you haven’t visited these websites/platforms yet, now is the time to do so!

    FAQ

    What is the first Indian social media app?

    Bharatam is India’s first own Social Networking platform. It is a platform of the Indians, by the Indians, and for the Indians.

    How many Indian apps are there in India?

    There are more than 161,022 apps from Indian publishers on Google Play.

    Which apps are banned in India?

    Some apps that are banned in India are:

    • TikTok
    • Shareit
    • Kwai
    • UC Browser
    • Baidu map
    • Shein
    • Clash of Kings
    • DU battery saver

    What are the Indian Social Media Apps?

    Some popular Indian social media apps are:

    • Sharechat
    • Koo
    • Chingari
    • Josh
    • Flik
    • Moj
    • Mitron
    • Leher
    • Kutumb