Tag: modern sales approaches

  • Break-even Analysis: Advantages & Disadvantages | How to do Break-even Analysis?

    When setting up a new business, one of by far the most significant concepts you’ll learn is break-even analysis, which is the amount of revenue you’ll need to cover your expenditure. Even businesses with large sales revenues can lose money if their costs aren’t covered. While break even analysis is more commonly associated with firms that sell tangible goods, it can also be used to assist establish the price of services.

    Break-even analysis is an important financial statistic for every entrepreneur or small business owner to understand since it shows you exactly what you need to accomplish to recoup your initial investment. It’s a great tool to have when you’re beginning a new business because it allows you to see if your strategy is working. It also supplies you with data that you may utilise to develop your cost structure.

    Lets know about the steps to do break-even analysis and its advantages and disadvantages.

    Break-even Analysis – Importance
    How to do Break-even Analysis?
    Break-even Analysis – Advantages
    Break-even Analysis – Disadvantages
    Conclusion
    FAQs

    break-even analysis meaning

    Break-even Analysis – Importance

    The point at which total revenue and total cost are equal is known as the break-even point. Break-even analysis calculates the number of units or revenue required to cover your company’s entire costs. You are neither losing or gaining money at the break-even point, but all of your business’s expenses will have been paid. The sales earned by your company after striking even are pure profit. Simply put, break-even analysis helps you figure out when your business – or a new product or service – will start making money, and it’s also used by investors to figure out when they’ll recoup their investment and start making money.

    When developing a new product, it’s a good idea to run a break-even analysis, especially if it’s a high-cost endeavour. Finally, whenever you make a change to your business – such as introducing a new sales channel or switching your distribution plan – your costs can drastically change, so a break-even study is always a smart idea.


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    How to do Break-even Analysis?

    How to do break-even analysis?
    How to do break-even analysis?

    Use the following formula to compute the break-even point in units:

    Break-Even point (units) = Fixed Costs (Sales price per unit – Variable costs per unit)

    In dollars using the formula: Fixed Costs/Contribution Margin = Break-Even Point (sales dollars)

    You’ll need some information before you start your break-even analysis. Assume you’re conducting research for a potential new product. Make a list of all your expenditures and expenses related to that product, including premises, resources and supply costs, tool or equipment costs, and costs for paying personnel to make the product and prepare it for shipping.

    You’ll also need to be aware of two other details first, the price range you’re considering, which starts at $0.00 and second, start with none and work your way up to the maximum quantity you think you’ll be able to sell.

    The steps to determining break-even are as follows:

    Step 1. Calculate variable unit costs: Calculate the variable costs of making one unit of this product. The costs connected with creating the product or purchasing it wholesale are known as variable costs. If you’re manufacturing a product, you’ll need to know how much all of the elements are going to cost. If you’re printing books, for example, your variable unit costs are the cost of paper, binding, and glue for one book, as well as the cost of putting one book together.

    Step 2. Evaluate fixed expenses: Fixed costs are costs that must be met in order for your business to continue to operate, even if no items are produced. Add up the costs of running your factory for a month to determine fixed costs. Rent or mortgage, utilities, security, non-production employee pay, and any other costs would be included. Don’t forget about the costs of designing the product and packaging, creating a prototype, and possibly patenting your invention.

    Step 3. Establish a unit selling price for your goods: Set a unit selling price for your product. As you determine your break-even threshold, this price may fluctuate.

    Step 4. Determine the number of units sold and the price per unit: As the product’s total sales and unit price fluctuate, the break-even point will shift.

    Step 5. Make a spreadsheet: To perform a break-even analysis, you’ll need to create or utilise a spreadsheet, which you’ll then convert into a graph. The sheet will draw break-even points for each number of sales and product cost, as well as a graph displaying break-even points for each of these costs and volume of sales.


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    Break-even Analysis – Advantages

    1. Break-even analysis provides you with a far more solid foundation on which to offer your products. Analyze your current financial condition to determine how patient you can be in order to reach your break-even point.

    2. Break-even analysis is generally a significant component of business strategies when it comes to obtaining capital. You’ll probably need to undertake a break-even analysis if you want to secure finance for your business or start-up. Furthermore, a modest break-even point will likely make you more comfortable with the idea of taking on further debt or funding.

    3. Some company concepts aren’t meant to be pursued in the first place. Break-even analysis can help you reduce risk by eliminating unprofitable projects or business units.

    4. A break-even analysis can also be a useful tool for establishing realistic target sales for your crew. It’s always easier to settle on revenue targets if you have a specific amount and a timetable in mind.

    Break-even Analysis – Disadvantages

    1. Break-even analysis is most useful for businesses with only one price point. Break-even analysis may be too simplistic for your purposes if you have many products with numerous pricing. Furthermore, keep in mind that costs can fluctuate, so your break-even threshold may need to be re-evaluated and altered in the future.

    2. However a break-even analysis can tell you when you’ll break even, it can’t tell you how probable it is to happen. Furthermore, demand is volatile, so even if you believe there is a huge untapped market, your break-even threshold may be much higher than you anticipated.

    3. Another drawback of a break-even analysis is that opponents aren’t taken into account. New entries to the market may have an impact on demand for your items or force you to adjust your prices, affecting your break-even point.


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    Conclusion

    A break-even analysis isn’t created in a bubble, of course. If you’re introducing a new product that no one has ever seen before, you have no idea how big the market will be or when competitors will appear. But it does provide a starting point for your quest for the “best” pricing for your purchase. Overall, knowing the advantages and disadvantages of Break-even analysis, it’s ideal to combine a break-even analysis with other profitability measures like net profit margin to get the most accurate picture of your company’s financial health.

    FAQs

    What is break-even analysis?

    The break-even analysis lets you determine what you need to sell, monthly or annually, to cover your costs of doing business.

    Is break-even analysis good or bad?

    Break-even analysis is beneficial because it reduces the danger of going out of business due to a financial shortage. Because cash flow problems are the leading cause of business failure, knowing that there would be no negative cash flow makes the investment more safer.

    What will cause the break-even point to decrease?

    The break-even point can be reduced by increasing the average contribution margin earned on each sale.

    Is it better to have a higher or lower break-even point?

    A low breakeven point indicates that the company will begin to profit sooner, whereas a high breakeven point indicates that more products or services must be sold to reach that point.

    How do you calculate break-even points?

    Break-Even point (units) = Fixed Costs (Sales price per unit – Variable costs per unit)

    In dollars using the formula: Fixed Costs/Contribution Margin = Break-Even Point (sales dollars)

  • Instagram tips to boost your eCommerce sales [By Scarlet Relations Founder – Mehar Gulati]

    Want to boost your eCommerce sales via Instagram? This post is just for you!

    With the vast number of options and strategies present on an otherwise easy to use an app like Instagram to establish yourself, it sure can become overwhelming. Here are a few tips by Mehar Gulati (Founder of Scarlet Relations) to help you take things easily in reaching your goal of boosting e-commerce sales on Instagram:

    1. Post Intriguing Images
    2. Hold Contests
    3. Instagram Videos Guide
    4. Give Exclusive Content with Stories
    5. The Guide Feature
    6. #UseHashtags
    7. Attach Swipe-up Links
    8. Influencer Marketing
    9. Use Emojis
    10. Run Ad Campaigns

    Tips on using Instagram for Ecommerce brands
    Mehar Gulati – Founder, Scarlet Relations

    Post Intriguing Images

    ‘A picture speaks a thousand words’- These words are sure to make you panic-stricken. But don’t worry, you don’t have to be a professional to capture the perfect photos. All you need to do is use a phone with a good camera and keep in mind the following tips:

    • Use natural light
    • Avoid overexposure while taking photos (to do this, tap the brightest part of your frame on your phone before taking the photo).
    • Take photos from different angles.
    • Use image editing apps such as VSCO to enhance your images.

    Also Read: How to start an e-commerce business in India


    Hold Contests

    One of the easiest ways of increasing followers is by running contests and having users do the following:

    • Like, comment, and follow – Users like your post, add a comment to it and follow you to enter your contest.
    • Tag a friend – Users get one entry for every friend they tag in your post.
    • User-Generated Contest (UGC) – Your audience creates their own unique posts and tags your business profile or uses a hashtag you created.

    Instagram Videos Guide

    Instagram videos tend to receive twice the engagement of other posts

    Here’s a quick guide to Instagram videos:

    • Keep your videos short
    • Grab your viewers’ attention with movement in the first few seconds of your clip
    • Add captions
    • Plan your videos with a specific goal in mind (e.g. drive traffic to your website, have a wider reach, gain new followers, or educate your audience).
    • To get you started, check out these 10 Best Video Editing Tools for Your Business
    • Capture your products being used by customers

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    Give Exclusive Content with Stories

    The world is your stage and what you choose to show your followers about your brand is completely up to you. However, don’t be afraid to show them the real you- behind the scenes working of your brand, your team, your inspiration, a post you like, anything personal-just about everything works. At the end of the day, people feel more connected with you and your brand when you show them a more human side.

    The Guide Feature

    Ecommerce brands can use the guide feature to make catalogs for their viewers, be it a gifting range or different product ranges – this feature can make your customer choose what they want easily and also help them understand your range better and in a systematic way!

    #UseHashtags

    Using hashtags is a great way to expand your Instagram audience as they make your posts appear in the pages of hashtags you use. Make use of up to 30 hashtags per post offered by Instagram by starting out with the most popular hashtags like #instagram and then building it up to your brand’s own personal hashtag. Here’s a complete Guide to Hashtag Marketing Strategies.

    Don’t forget to attach links in your stories or bio to your website for more social traffic.


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    Influencer Marketing

    Reaching out to influencers that-

    • Have followers who will benefit from what you’re selling
    • Have real influence in their area
    • Do something relevant to your product

    Can prove to be an advantageous strategy for your brand.

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    Use Emojis

    Make use of emojis because life doesn’t always have to be serious! Rather these will help you to interact and connect with your audience.


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    Run Ad Campaigns

    Set up Ads Manager in Instagram account settings.

    Next, set your goal- it could be to drive traffic to your website, get views for a new product, increase brand awareness or increase sales. Then set your daily ad budget.  On the basis of your goal and on the basis of what your target audience likes to see, you can choose the best ad format suited for you. For example, Stories, IGTvs, and Reels Ads are better for driving video views while shopping ads are better for driving eCommerce sales. There are various Social Media Management Tools that can help you get started!

    Conclusion

    Hope these Instagram-related tips will help you boost your eCommerce sales. Remember Instagram has become a crucial marketing tool for various businesses, so crack the strategy & get it right to your audience!

  • How to be a Better Salesperson

    “Selling is really about having conversations with people and helping improve their company or their life. If you look at it like that, selling is a very admirable thing to do.”- Lori Richardson

    ‌‌A salesperson is a professional whose role within a company is to sell the product or service that are provided to them. So, How to be a better salesperson?

    In Nutshell, we can say that it involves looking for potential customers, promoting your product, assisting customers with complaints or inquiries related to products, services, and many many more activities.

    To conduct so many duties, a salesperson must be equipped with several virtues to be able to work efficiently and breakthrough every task.‌‌A basic theory by David Mayer (as published in Harvard Business Review) is that a good salesperson must have at least two essential qualities: empathy and ego drive.‌‌‌‌

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    ‌‌Feel Your Customer

    ”Pretend that every single person you meet has a sign around his or her neck that says, make me feel important.’ not only will you succeed in sales, but you will also succeed in life. – Mary Kay Ash

    It is not very important to agree with the feelings of the customer; a great salesperson makes an empathetic connection with the customer to understand their state completely. It is a central quality to be able to sell him/her a product or service, which must possess an ample amount. Once you can touch the soul of the customer, you get the power to affect his/her mind too.

    A salesperson simply cannot sell well without the invaluable and irreplaceable ability to get great feedback from the client through empathy.

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    Ego Drive

    ‌‌The second of the essential qualities needed by a good salesperson is a particular kind of ego drive that makes him want and need to make the sale in a personal or selfish way, not solely for the money to be attained. Everyone aims to achieve big in life. And for that, you need to take small steps at first.

    Each step covered act as a power booster to climb higher. His sentiments must be that he has to generate the sale; the customer is there to assist him in fulfilling his particular need. In effect, the deal—the conquest—provides a powerful means of enhancing his ego. His self-picture improves dramatically under subjugation and diminishes with failure.‌‌‌‌‌‌

    While these are some natural qualities that can also growth time, effort and patience, we provide you with some practical tips to achieve the goals of being a better salesperson:

    Tips to Being a Better Salesperson

    ‌‌‌‌Know Your Product

    ‌‌While many tricks in the past have worked for sales, the increasing access to information has made it tough for companies to befool people. Hence, it has become increasingly important to know your product in and out as much as you can before you make the pitch. Nothing is more off-putting for a buyer than to find an ignorant sales representative.

    How To be a Better Salesperson
    Know Your Product

    ‌‌‌‌Be an Active Listener

    ‌‌” We don’t learn from talking; we learn from listening.” It is human nature to wait for your turn to speak in any conversation, but a smart salesperson listens deeply for multiple reasons. Listening leads to forming stronger bonds and trust with the client.

    How To be a Better Salesperson
    Be an Active Listener

    Also, the information contained in the conversation can help them position the product or service better to the customer in real-time. Such discussions can bring out some essential highlights which can be beneficial for future dealings. So, as Brian Tracy has stated,” Make a habit of dominating the listening, and let the prospect dominate the talking.”

    ‌‌‌‌Work Harder

    ‌‌There’s no such thing as a born salesperson. Great sales representatives make it look easy, but superior performance usually indicates that a salesperson has taken the time to hone their skills and is continuously iterating to help their prospects better. The efforts they give to make every sale gets undermined by the number of sales in the given period say in a month.

    It is not easy to convince people all around because they find all kinds of heads, from easy-going to hard-hitting, from fickle-minded to hot-headed. Dealing with such a variety and being successful in it is a significant achievement in itself.

    ‌‌Follow Up

    ‌‌After the proposal is made, the client’s reply is much-awaited. But waiting in itself is not enough. Always remember,

    ” It’s not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have a chance to forget you.” – Patricia Fripp.

    How To be a Better Salesperson
    Follow Up

    A salesperson has to conduct some quick follow up calls or emails or both. Many a time, the sales rep don’t know if the client even opened their email. HubSpot Sales helps with this issue, letting salespeople know when and how often a prospect opened their email. With this information, they can follow up at the most optimal time.

    ‌‌Personalize Your Approach

    ‌‌To learn as much as you can about the prospective client and then using that information in your conversation with them can be useful in understanding the real pain-points people are facing at the time and help build their product up to suit the needs of the client. Mould your words enough to convince your client that your product will solve their problem or highlight that problem as well if the client was unaware of it.

    ”Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” – Brian Tracy‌‌‌‌

    They’re Always Selling‌‌

    As they leave the office, their selling practice goes beyond the hours, and they engage with the prospective clients at dinner, parties, social gatherings and even at a barbershop if the opportunity presents itself. Bottom Line: It is not a job anymore; it is a habit to sell.‌‌‌‌‌‌

    Persistence is the key to unlock the bonus treats in the business. Being energetic, structured and resourceful is always needed. He/she must be able to handle time constraints while achieving the required goals.