Tag: mobile gaming industry

  • Evolution of Gaming Industry: History, Present & Future [Case Study]

    Real-life can be boring. If you are someone who is a student, or a working professional, life can be pretty repetitive. Thus, not only students and employees, everyone is looking for a fun way to go through the day. We try to find a good escape from time to time. This is an article about the most famous escape that people follow to get through their hours.

    Moreover, as computers are getting smaller and smaller, almost to the size of our palms. We can see a surge in mobile gamers as well. This slope is likely not to go down with time, it has only risen from the past. Go to YouTube and search any game, you will see a plethora of streamers making their content around games. This is how creators go on about making their brand.

    The Increasing Gaming Fad
    Gaming as a Profitable Business
    The History of the Gaming Industry
    The Present of the Gaming Industry
    Future of the Gaming Industry
    Is Gaming a Viable Career Option?
    FAQ

    The Increasing Gaming Fad

    Young population

    If you Google, what is the average age in India, you will get the result as 28.4 years. This tells us that India is a supremely youthful nation. Youngblood is known to have a new way of looking at things. As they occupy the most population, we can see a large number of people, who are rethinking career options. Traditional careers are a thing of the past now.

    Gaming is Fun

    Come on, I didn’t think much before writing this point. Gaming is fun. How many of us have played Mario, Contra, or Road rash in our childhood. Who does not know about Pacman? even grandmas know about Candy Crush.

    You must be living under a rock in a village if you haven’t heard about these names before. The fact that gaming is fun, makes it accessible to all of the generations. If you are 5 or your age is 55, games will find a soft spot in your heart. They are the perfect water for quenching your adrenaline rush.

    The Required Technological Boost

    India is bullish on the tech revolution. This is actually an understatement, as it is already happening. We all are seeing a boom in the tech sector. As the boom rises on many scales it is seen that tech is becoming more and more accessible. As I say accessible, I also mean that technology is getting economical and cheaper for everyone. This leaves people with more tech in their hands, and with more time comes more games. Thus, more gamers.

    Gaming as a Profitable Business

    Gaming is not just a harmless time pass, it is an extremely profitable business too. It is so profitable that it is regarded as having more dense profits than the global box office and global music business. Let us discuss the past and present of this field. Then we will ascertain if this is a viable career option or not. Read on to know.

    The History of the Gaming Industry

    The history of video games started as early as the 1950s. They were at the very inception were just seen as a recreational activity. Computer engineers made them kill time. One such engineer and inventor thought of lifting the whole game by making these games mainstream. His name was Ralph Baer.

    Ralph Baer
    Ralph Baer

    Baer is considered the inventor of video games, especially the concept of TV consoles. He one day started to think about the possibility of playing games on a television screen. As television sets were becoming more affordable in his home country, Baer saw an opportunity. An opportunity to make games more than just time pass. To give them the honour that they deserve, according to him. He always wanted games to be in the mainstream rather than on the sidelines of everyday life.

    He used to work at an American defence company when he got the idea. It was just another fantasy at that time. Baer was serious and stepped up to invent something for the first time. He made a brown box. Well, not so ordinary brown box but a gaming TV console. Being the first of its kind, people went frenzy over it. Now, the box may seem pretty simple but back then it was the best thing for somebody to own. It launched its first game named “Magnavox Odyssey”. 130,000 units were sold in its very first 12 months.

    Magnavox Odyssey
    Magnavox Odyssey

    From the year 1972 to 1981, more or less about ten different consoles were being traded in the market. Each of them was inspired by the first console ever ‘the brown box’. Famous names popped in the market like – Atari, Farichild channel F, Bally Astrocade, Mattel Intellivision, and the likes.

    This was the time when the gaming market was booming to the brim. This happened also to be the time when Nintendo entered this hot market. Nintendo came and took the market by storm with a legendary game called ‘Mario’. Nintendo before that was purely focused on playing cards but then shifted its main focus to the video gaming industry. Mario was the game that took the whole market by a tornado. It instantly became a fashion among young people, to collect Mario cassettes.

    Super Mario
    Super Mario Bros

    Even to this day, Mario is the best selling franchise in the world, with over 670 million in sales. It is truly fascinating and followed by Tetris with and Pokémon sales as 495 and 368 million of sales revenue. Then came another legendary Road Rash by Electronic Arts, Sonic the hedgehog, Streetfighter, Tetris and the market barometer was knocked out of the park.

    Every company was trying to get a slice of the cake of the video gaming industry. Microsoft added games to its windows, Sony jumped into the scenario too, with PlayStation. PlayStation is the most sold gaming console in the whole world, with over 430 million in sales.

    2020 Global Games Market
    2020 Global Games Market

    Business Model of Discord | How does Discord make money
    Discord is one of the most popular instant messaging platform used by gamers. Lets look at its business model to understand how it makes money.


    The Present of the Gaming Industry

    In 2019 the gaming industry at the global level was marked at a valuation of 151 billion dollars. That is literally 7 times the GDP of Afghanistan. In the pandemic year 2020, nearly 2.7 billion people were into gaming, that is a good chunk of the whole population.

    Not only that, games are not just personal time-passes now. It is a national time pass now, yes, we do have gaming world cups. First held in 2019, with an audience of 23,000. The prize of that Fortnite World Cup was 3 Million dollars, which in every sense is pretty huge.

    Fortnite World Cup
    Fortnite World Cup

    Gamers are celebrated as celebrities, they have a fan following of thousands and even millions. Moreover, they are just teenagers and young adults. In this age, having a fan following in millions is a huge milestone in itself. Not only people, Brands to are going frenzy over deals. They are tapping into game development companies to make characters that promote brand names.

    Brands like Adidas, Puma, Louis Vuitton have collaborated with game makers to make characters exclusive wearing their signature suits. This proves how rooted and widespread this industry has become.

    Adidas Collaboration with Popular Fortnite Youtuber - Ninja
    Adidas Collaboration with Popular Fortnite Youtuber – Ninja

    Then too, games are not even leaving the movie and film space, they are woven into stories and made into films for fans all over the world. Movies like Mortal Kombat, Resident Evil, Need For Speed, Tekken etc. are blockbusters to name a few. Movies like these do very well with gamers and to add to the spice, it increases game sales revenue.

    India has not grown into a hub yet but is showing signs of untapped potential. Despite being a young nation, we have not yet made expected space in this domain. According to a report, there were about 120 million gamers online in 2016 and on average each spent 42 minutes every single day on games. This really proves that India has great potential but is lagging in some sense. Right now this is not a structured industry in India. It can be and surely more or less, it will be in the future.

    In our country, India, gamers mostly are skewed to the content side. They are more like content creators on YouTube. They mix gameplays with their commentary and pop culture references to fetch some subscribers, which in turn make them a little famous and get them brand deals.

    So again, India is not structured as we see with the lens of gaming. It is varied in dimensions and it lacks clarity. However it is always changing and refuses to be constant, it is becoming better and better. With games like Free Fire and top game brands organizing tournaments and championships, gamers are forecasted to grow. It will take some time to actually be in the line with global standards, but it is surely on the right path to it.

    The Expected Future of the Gaming Industry

    What the future of this industry will look like is yet to be seen and only time will tell how many other industries it will affect. It is already so big at the global level that it combines the film and music industry in it totally and completely. Indian gamers have to wait a bit on being professional gamers but if you want to work in-game building, there is enough space for you.

    With tournaments and championships being hosted by brands every other day, like Free Fire, we will see surges in this space. As the Indian gaming industry goes from being unorganized to an organized sector, we will see many gamer professionals. They will be treated like athletes in future global championships and as always hopes remain high with India.

    Is Gaming a Viable Career Option?

    When we talk about gaming, it is not just playing but it also includes much more. Things like game building, game designing, game animation, game programming also come into subsets. All these can be a career choice and you can train in them professionally.

    When it comes to people who want to play games, then the hard truth is that you need to build an audience for yourself. You need to create a name and some sort of fame for yourself. You need to work a lot on your gaming skills, not just that if you are someone who wants to face a competitive gaming field, then you have to train even harder.

    A good thing is that creating an audience is much easier in this world now. You can create a YouTube channel and get going with a nice PC or a console. You can work on your branding with tools available for free online. But the main thing is that you are on your own. You need to do whatever, will enhance you as a gamer or a public figure. This way is uncertain for sure but if you can make it work its a great career option. All you need is a nice beast PC, a console and the undying will to take over the whole world, more or less.


    Top 10 Successful Gaming Startups in India that are ruling the Gaming Industry
    The gaming industry is one of the fastest-growing industries in India. It is a very competitive market to capture but these successful startups have been ruling the industry.


    Conclusion

    Deriving a conclusion is hard on this topic as it is constantly evolving. Getting better and bigger not only in the world’s top countries but in India too, which is seen as a developing country. One thing can be said with surety that India has potential. With the right direction and a little more added fuel, it can go to the stars.

    Being a gamer can be hard in India but the domain has many edges, you can build games, programme them, make them big and much more. You can get professional training in all these above-mentioned fields.

    FAQ

    What is the gaming industry worth?

    The global gaming market was valued at USD 173.70 billion in 2020.

    The Biggest Video Game Companies in the World are Sony, Tencent, Nintendo, Activision Blizzard, Electronic Arts and Epic Games.

    Does gaming have a future in India?

    Yes, the Indian gaming industry is growing at a fast pace and is expected to generate $2 billion by 2023.

  • Garena Free Fire Marketing Strategy: How Free Fire became the Most Popular Battle Royale Game in India

    Let me ask you a question, what do you do when you are free ? Keeping the pandemic in mind, Chances are most young folks would say that they play games, multiplayer games with their friends. Even though I assume that we have a variety of audience on our blog, who like reading, being curious etcetera but gaming has always been most people’s favorite.

    If I had asked this question a couple of decades from now, the answer would vary hugely. With technology disrupting every field, gaming has become the one stop destination for quite any of the age groups. It is an escape from our rather boring world. This world doesn’t allow us much freedom but the gaming world is always ready to fulfil our human need to be limitless. Moreover as computers are getting smaller and smaller, almost to the size of our palms. We can see a surge in mobile gamers.

    Around the last couple years, the most played and talked game was PUBG or the Player’s Unknown Battlegrounds. The concept was simple and cooperative. Hundred random real people are parachuted into the same terrain, they fight till the end. The Last one standing wins the game.

    The game was so popular with Indians that there were reports of extreme addictions among children and teens. The issue got so big that even our prime minister Shri Narendra Modi commented on it in one of his speeches. The game was hated by parents and absolutely loved by their kids. As the game had multiplayer, It allowed them to connect with friends during the pandemic. But with rising tensions among India and China, PUBG was banned due to its roots in China.

    This doesn’t stop here, there were alternatives for these types of games. The most famous one “Free fire” came into the limelight. It had excellent marketing that made it surge the charts of downloads and installs. This article dissects the marketing of the game Free Fire and how games like these are changing the face of the Indian mobile gaming industry. Read on to discover unnoticed facts and figures.

    The Surging Gaming Fad
    What is Free-Fire?
    Free Fire Marketing Strategy
    FAQ

    The Surging Gaming Fad

    India with its huge population is the second most populous country in the world. Moreover, the average age in India is approximately 29 years. Which means that we are an immense young nation.

    Youngsters are known to break stereotypes and create their own path to success. This country is increasingly moving towards dominating the gaming sector. Till now, it was not seen as a viable career option but now the tide around this topic is changing.

    Especially after a pandemic hit the whole world. It confined us to our homes and led us to change our ways of living. Most of the sectors are now working on a remote model. Thus gaming got its much needed boost. With streaming partners like YouTube, it has become extremely easy to showcase your gaming skills online and build a community.

    One of the most famous formats of games in India and world wide is the online multiplayer genre. The genre that is followed by Free fire, the recent hit android game. Read to know about how this world operates in Free Fire.

    What is Free-Fire?

    Garena Free Fire
    Garena Free Fire 

    Free Fire or Garena Free Fire is an android game. In 2017, it was released as Garena Free Fire, which has over 80 million daily active users globally as of May 2020. It is headquartered in Singapore and is traded with the name of Forrest Li. The company which holds all the rights to this game is Sea Limited, with Terry Zhao as its president.

    At the heart of it, the game is a survival shooter game. Each game, which is about 10 minute places the player on a map with 49 other people. Every player is allowed to build up a team of four and play as a team also. Players can land on any point on the map by gliding through a parachute. They can fight, hide, take vehicles and travel the map. The ultimate standing wins the match.

    Other than the basic running-frame, the game also offers different modes and methods to play. Game modes like the 10 minute battleground, 4 people squad game, or 4 versus 4 modes are amongst the most played. The game manages to provide great graphics with all its functions as an online multiplayer. However the quality of gameplay may differ according to device specs.


    Growth Of Indian Gaming Industry During Pandemic
    The Indian Online Gaming Industry is growing exponentially fast and is expected to be worth $1.1 billion by 2021, this is because of the Covid 19 pandemic.


    Free Fire Marketing Strategy

    Free Fire is not just a regular game that hopes to increase its downloads with word of mouth, but it prepares for its marketing in India. It manages to hook more and more players with its marketing campaigns. This section of the articles lists some noticeable brand campaigns that the company runs.

    Roping in Celebrities

    It seems like the golden rule of advertisement is to make a celeb say good things about your product. Free Fire does not lag in that domain too. It roped in the all time pro footballer, Cristiano Ronaldo as the game’s brand ambassador. This is not a regular sight when you see the OG footballer promoting a game. The football player said on its association with the game a great feeling,

    It’s a great feeling having not only a character in Free Fire modeled after me, but also having the whole universe within the game-changing along with it. The Garena team has worked into the game tons of new features and elements for Operation Chrono. I hope Free Fire players all over the world are just as excited as I am!” said Cristiano Ronaldo.

    Ronaldo Character in Free Fire
    Ronaldo Character in Free Fire

    This collaboration with Cristiano Ronaldo went really well. The company reported more installs after this collaboration than recent times. This is a promotional video that the company uploaded on its YouTube channel.

    ‌‌Speaking of celebrities, India is a special place. If Free Fire wants to hold their leg in here they need something personalised with Indian audiences. They did what was probably needed. They made a song, roping in Sachin Jigar as singers. The song starred YouTube celeb Bhuvan Bam and actress Shraddha Kapoor. The song, not to mention really hit the chord with fans of these stars and the singer duo.

    Championships: the battle of bests

    The best part of a sport is not the winning or the losing, but the sport itself. The sportsman spirit and the sweat of hardwork is the best part about the game. Free Fire knows this very well and that is why it hosts championships of the best players and anyone can be the next player for that matter. Making an indoor game as exciting as an outdoor sport takes time but Free Fire is hacking the process on how to make a nerve racking thumbs game.

    The company has managed to make a space in the hearts of budding gamers. If you are someone who wants to be a gamer, then tournaments are what you look forward to. These tournaments provide a stage to show what you got, to show your skills and be liked by the gamer folks. This is one of the best marketing strategies that the company follows. Despite being marketing, it is first the gamer’s win.

    Free Fire Tournament in India
    Free Fire Tournament in India

    India is a land of diversity and we have a lot of people of different ethnicities. The company thoughtfully made this a task. What they did was they made the championships for people of almost all Indian languages. Yes, the championships happen in different slots, keeping in mind one region at a time. That is the reason we can see their YouTube channel filled with championships in languages like Hindi, English, Tamil, Bengali and much more.

    Onboarding Streamers

    When you are in a business of games, online streamers have to be your friends. They promote games without naming it as an advertisement or marketing tag. So Free Fire onboards streamers who create content around the gameplays.

    Streamers make the game a little more spicy with their own way of commenting. This makes up the basis of their tribe or channel. It also helps the game get more liking among the age group. It’s a win-win situation for both the gamers and game makers.

    Take for example, “Two side brothers”, two brothers who stream Free Fire and give their viewers a glimpse of their life. They also go and compete in tournaments, domestically and international tours, hosted by Free Fire.

    More than just reviews, Free Fire makes them more inclusive to their fans. In this video streamers went that extra mile and met their most loyal subscribers. This is all done to promote the sportsmen spirit that the game provides. It is to celebrate the collaboration of gamers and game makers to make everyday life a little more fun.

    Quick Updates for better performance

    Free Fire Update
    Free Fire Update

    If you look at the last update of this game on Google play store, it will show November 1. Not to mention, the company focuses on the user satisfaction in a very steep manner. If we notice the games of these types, we will find that these are quite heavy games and take good time to get better. They are heavy games because of the data that they are packaged with.

    Moreover they are multiplayer, which increases the probability of glitches every now and then. This makes the updating process expensive and time taxing, but Free Fire doesn’t stop, it manages to release updates on time. The recent updates included,

    1. Clash Squad Season 9 – Begins 09/29 17:00 GMT+8.
    2. Airdrop Vending Machine now available in Battle Royale.
    3. New Weapon – Treatment Sniper now available in Battle Royale.
    4. Weapon Stats adjustments.
    5. Character Balancing adjustments.
    6. Replay system available for Battle Royale and Clash Squad.
    7. Players can now customize the amount of items to drop from the bag.

    The key differentiator between PUBG and Free Fire, as seen by experts, is the fact that the latter has more flexibility with earning game characters and rewards. Keeping the skill sets almost the same on both levels.


    How did PUBG mobile India got Approved to Relaunch?
    The popular battle royale game PUBG has teased that it will be relaunching in India soon, but how did it got approved? Let’s find out


    Conclusion

    Mobile apps are considered to be a difficult market to win in. The mobile gaming market is even harder to tap into. Even in these windy markets, Free fire is mostly able to stand. As of May 2020, Free Fire has set a record with over 80 million daily active users globally. As of November 2019, Free Fire has grossed over $1 billion worldwide. These are massive numbers to the benchmarks in the mobile gaming industry.

    Free Fire was also one of the first battle royale games to hit the market in 2017. It soon became the most downloaded mobile game globally in the year 2019. The game also received an award for the “Best Popular Vote Game” by Google Play Store in 2019.

    The company behind Free Fire seems like it is pushing the throttle to make India its prime playing country. The game has more than 1,000,000,000 downloads as of now. however these are global numbers, the larger chunk of these numbers are expected to be in India.

    One visit to their YouTube channel will make you aware of the efforts that the company is putting in to elevate the game. Nonetheless these efforts can be proved with the hype that the game has garnered.

    FAQ

    Is Garena Free Fire a free game?

    Yes, Garena Free Fire is a free to play game.

    Who is the present CEO of Free Fire?

    Forest Li is the founder and the current CEO of Garena Free Fire.

    Which country has most downloads of Free Fire?

    India ranked top in the most number of Free Fire downloads and was followed by the USA at number 2 and Brazil at number 3.

  • The Curious case of Epic VS Google lawsuit – Everything you need to know

    On 20th August 2021, Epic Games finally revealed details about its antitrust lawsuit against Google. The newly released court filings contained the nature of the allegations and the evidence to back them up. Epic filed a case not only against Google but Apple too for the same reasons.

    The case against Apple finished its trails stages and are waiting to get a verdict from the federal judge, while the case against Google is going at a slow pace. Both Google and Apple had removed Fortnite from their app stores, which is what led to Epic filing a lawsuit against them. Fortnite currently has over 400 million registered players only from those two app stores.

    According to the lawsuit, Epic claims that both Apple and Google are misusing their monopoly power to control or generate more profits. The main problem that Epic has with Google and Apple is over the excessive fees that the app stores of these companies are charging its app developers. So far, Epic has made multiple allegations against both Google and Apple, keep reading to find out what they are.

    Why did Epic file a lawsuit against Google?
    Epic’s Allegations against Google
    Other Allegations against Google
    What is Google’s Response against these Allegations?
    Frequently Asked Questions

    Why did Epic file a lawsuit against Google?

    In July 2018, Epic Games received a partnership deal of over $208 million from Google executives for a period of three years, the gaming company also claimed that Google tried to offer a discounted fee of 25%, instead of its standard 30% cut it usually took from app developers, to give Epic Games an additional revenue share.

    But the gaming company is said to have rejected this “custom offer” and choose to allow Fortnite downloads for android through Epic’s own website through a partnership with Samsung electronics. Another reason Epic Games trying to bypass Google Play Store and Apple app store is that they wanted to help their users in availing better deals and offers for in-game purchases in Fortnite on Epic’s own store.

    After this happened, both Google and Apple removed Epic’s Fortnite gaming app from their app stores which led to Epic filing a lawsuit against Google. Both Google and Apple app stores are known to charge 30% fees for all the in-app purchases for games, which is their main source of revenue, especially for gaming app developers. Epic wants to charges their user’s only a 12% fee, but both the conglomerates have blocked the gaming company from getting its store on their platform.

    Epic also added that the 30% fee is over 10 times more than what payment platforms like PayPal and Stripe offer, which is only 2.9%. The Gaming Company is said to be expecting relief from Google and Apple monopolistic practices and is not looking to gain any monetary relief through this lawsuit.


    Apple allows Developers to accepts payment outside iOS App – Explained
    On 26th August, Apple Inc announced that it will allow iPhone or iOS app developers to use alternative payment options to the App store.


    Epic’s Allegations against Google

    According to Epic Games, Google has made many attempts to make big smartphone companies like Samsung and One plus not preinstall the Epic Games store. The lawsuit says that Google apparently created Project Hug in order to give benefits or deals to gaming companies like Activision Blizzard that support Google Cloud and YouTube.

    It also added that Google is offering side deals like YouTube sponsorships and cloud services to companies like Activision Blizzard through Project Hug. The company also claims that Google made attempts to buy shares of Epic Games through a major shareholder Tencent so they can shut down competition from the gaming company. Epic also stated that Google has added many unnecessary extra steps to prevent users from purchasing directly out of Epic.

    The allegation does not end there as Epic also claims that Android is not open-source as it claims and has made deals with Google that prevent smartphone manufacturing companies from offering other app stores without restrictions. Moreover, the company also went on to say that both Google and Apple are working together even though they are competitors.

    Epic’s lawyers added that “These deals allow Google to keep its monopolistic behaviour publicly unchallenged. But Epic is not interested in any side deals that might benefit Epic alone while leaving Google’s anti-competitive restraints intact; instead, Epic is focused on opening up the Android ecosystem for the benefit of all developers and consumers.”


    How does Gmail makes Money?
    Gmail is a free mail service provided by Google. Lets deep dive to understand all the ways how Gmail makes money.


    Other Allegations against Google

    Over 37 states and districts of the USA had filed a separate antitrust lawsuit against Google Play Store claiming that Google Play Store exercises a monopoly over application distribution. The attorney generals from these states claimed that the platform was cutting down the profits of app developers and taking a huge commission on the in-app sales.

    This lawsuit also added that Google was using illicit measures in order to maintain its monopoly over app developers. Because of this, Google Play Store for the first time in 13 years disclosed its revenue on 30th August 2021.

    According to the Google Play store, the total revenue of the platform was over $11.2 billion in 2019. This amount is said to include the price of the app, in-app purchases and the revenue generated through advertisements on the Play Store app.

    Worldwide gross app revenue of Google Play
    Worldwide gross app revenue of Google Play

    What is Google’s Response against these Allegations?

    Google has already come out and called these allegations baseless and said that it is mischaracterized their business conversations. Google spokespersons also added that Android does provide more choices in smartphones for both app developers and its consumers. Google has not come out with their official statement yet, while Epic’s year-old lawsuit against the company is likely to be a threat to its app store.


    Why is the UK competition watchdog planning a probe against Amazon and Google?
    As Fake reviews have been increasing a lot on the shopping sites the UK has registered a probe against Amazon and Google.


    Frequently Asked Questions

    What is the main reason behind the Epic lawsuit against Apple and Google?

    The main reason Epic has filed a lawsuit with Google and Apple is over the excessive fees that the app stores of these companies are charging its app developers.

    What is Epic Games?

    Epic Games, Inc. is an American video game and software developer and publisher with its headquarters based in Cary, North Carolina.

    Who is the founder of Epic Games?

    Tim Sweeney and Mark Rein founded Epic Games on 15 January 1991.

  • The lucrative Business Model of Mobile Gaming Industry [Case Study]

    ‌The Mobile gaming industry has grown rapidly since last year, 2020. Developing a mobile game is much more accessible and requires less budget as compared to PC or console games.

    According to statistics, the Mobile gaming industry has grown up to $50 billion. In fact, the revenue through gaming is much higher than those of Hollywood. Mobile gaming is beating the other platforms of gaming with its tremendous responses and revenue. Based on the revenue, the mobile gaming industry is reaching its peak in a very lucrative manner and growing rapidly.

    ‌The business model for the mobile gaming industry is very crucial. However, the developers mainly concentrate on the experience of players and optimal authentication. Although managing monetization and experience of the players is quite a handy task and needs proper balancing.

    Half of the revenue that comes to the mobile gaming industry is from China, Korea, Japan along with Europe and North America Contributing $6 billion to $7 billion, respectively.

    Certain games cost up to $50,000 – $2 million, based on the level of detailing for the UX and great touchscreen experience for the players.

    ‌‌Mobile game developers mainly focus on some key features like direct or indirect revenue assortment, based on the game type.

    Now Lets look at The lucrative Business Model of Mobile Gaming Industry

    Mobile Gaming Popular Monetization Models: How to make money?
    Mobile Gaming App Monetization: Variety of Revenue models
    Democratization of Gaming
    Assorted strategies for the monetization of the mobile game app
    FAQ

    ‌‌The mobile gaming industry has risen and gained popularity through the increasing demands of mobile devices. It has grown significantly and mobile games are counted among the most prominent apps.

    Besides, the mobile gaming industry plays a major role in the app revenue for Google Play Store as well as Apple iOS App Store. With each passing year, the mobile gaming industry is growing with its rapid speed.

    ‌‌As the global gaming market is aimed to reach up to $115 billion by the year, 2018 among which $50 billion of revenue came from the mobile gaming industry.

    ‌‌The question arises, How do they make money? Well, the answer to this question is, through game monetization. These industries tend to develop products that would bring considerable profit to the developers and owner of the copyright. Besides, several business models could bring a good amount of profit to the industry.


    PokerDangal- India’s largest Online Poker Gaming Platform
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by PokerDangal. One great aspect of digitization is the fascinating online games that are takingon the world at a skyrocketing speed…


    Mobile Gaming App Monetization: Variety of Revenue models

    ‌‌The mobile gaming industry has a rich history around and it has grown remarkably. Tetris (prehistoric version) was the very first known mobile game. It was played on a Hagenuk MT-2000 mobile phone in 1994.

    However, mobile gaming increased with the launch of Apple’s app store by the year 2007. Several games were introduced which showed major progress for this industry. Games like Angry birds, 2009 and candy crush, 2012 were among the most popular games.

    ‌‌Nowadays, technology has increased so prominently that mobile gaming has been developed more realistic and with great abilities. Also, several other facilities such as live streaming, cross-device synchronisation got acquainted promptly. Several other factors that played in the development and growth of the gaming industry is the growth of social media among the people.

    According to a 2018 report, games like candy crush saga and Fortnite earned more than a million dollars of revenue through iPhone alone.

    Candy Crush Revenue
    Candy Crush Revenue

    ‌‌Therefore, mobile gaming was fell into two separate sub-categories,

    1. Free Mobile Games
    2. Paid Mobile Games

    These monetization models got more developed and complex. The growth of the mobile gaming industry was significant and influenced several creators and developers to fold more profit through gaming.


    Most Popular Web Browsers And Their Market Share In 2021
    Web browsers and Social media applications are common ways to use the Internet. Privacy and speed are the two main considerations of peoples when choosing a browser. The size of the web browser market was 4.4 billion users in 2019. The market share of web browsers in 2021 is given below.


    Democratization of Gaming

    ‌‌For Apple or Android users, there are approximately 800,000+ games to access. This could be calculated as the total mobile apps, 30-40% are games.

    There is literally democratization of gameplay among the consumers and distribution among the creators. With the development of mobile devices, games are also being developed for a better experience of gameplay. Also, developers have provided several compelling apps together with the features of devices to gain a better service of the game.

    ‌‌According to the facts, Mobile gaming participates in up to 75-90% of the revenue for iOS App Store and Google Play Store. While calculating gamers around the globe, there are billions of them. The Apple App Store and Google Play Store runs technically by the diversification of games.

    Assorted strategies for the monetization of the mobile game app

    ‌‌There are several methods to monetize your mobile game app, that includes:

    Freemium

    • Free to download and play,
    • Offers microtransactions, in-game purchasing and,
    • Examples- Candy Crush Soda Saga, Clash Royale and Fortnight Battle Royal

    Microtransactions

    Microtransactions
    Microtransactions
    • Permit for additional virtual goods purchasing
    • Various in-game purchasing like increasing players power, cosmetics or speed up within the game and,
    • Examples- roleplaying game as player purchasing game.

    Microtransaction is mainly for those devoted players who always search for more developed goods. In-game purchasing is usable otherwise. Microtransaction is a crucial step for mobile game apps and it needs to develop sincerely and promptly. Designing Microtransaction is very necessary to balance the competition among the players and make them feel needy for the purchasing to function in the game.

    FAQ

    How do microtransactions work?

    A microtransaction is a business model where users can purchase virtual items for small amounts of money. Microtransactions often appear in free-to-play games.

    How big is the mobile gaming industry?

    In 2020, the mobile gaming content market in North America was worth an estimated 25.2 billion U.S. dollars.

    What percentage of gamers are mobile gamers?

    62% of people are mobile gamers and 78% of gamers are Android users.

    Conclusion

    With the rapid growth of the mobile gaming industry, it’s no doubt that it would lead the gaming industry soon. During the pandemic, more people have become reliant on mobile devices for gaming. It is growing with great outcomes and revenue. The statistics for the mobile gaming industry has also shown great results up to $50 billion. Therefore, it’s likely to say that the mobile gaming industry is rising to its peak with some advanced features in hand.