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Tag: mobile advertising

  • Top 10 Creative Ways of In-App Advertising to Grow User Base

    Let’s not bore our app users, people. Let’s give them the ads they deserve.

    There’s an app for everything, and they are all rivalling on the way to becoming the ones with the best customer experience. So, what is stopping them? In-app advertising. Google ads can get boring and hamper your customer’s experience. So, why do apps still need them? They need them to make revenue.

    Another use is that other apps might need in-app advertising to promote themselves. You would find banner ads and pop-up ads coming on your screens when you least expect them, and this much we can assume that you don’t like it.

    So, as app developers, it’s unnatural to think our users would like it. As per a report by InMobi, 70% of surveyed Indian app users say they feel highly repulsed by the experience of intrusive ads popping up in the middle of reading, and playing, and would consider installing if the problem persists.

    What this means is that apps have to figure out ways to advertise better. Advertising is only successful when it maximizes sales and minimises unwanted intrusions.

    Here’s a look at some ways apps can get creative at in-app advertising:

    Get Creative
    Make the Advertisement an Organic Part of Your App
    Time Your Ads Correctly
    Create Utility Driven Ads
    Create Immersive Ads
    Use Geotagging
    Advertising Video on Demand (AVOD)
    Make them Play
    Skin ads
    Make Use of Creative Filters

    Get Creative

    Inshorts is a popular Indian app with the goal of making news simple and easy to understand in a limited set of characters. Not just a great concept for an app, their recent ad campaign has also been a breath of fresh air.

    As a user passes between two news cards, one receives a call from a celebrity. So, you would see Aamir Khan calling you and upon picking up that call you would instantly be greeted by the actor who would then lead you into the phone conversation towards an advertisement of his brand, for example, AU Bank. Jio too tried it out recently with Amitabh Bachchan.

    Make the Advertisement an Organic Part of Your App

    Tinder has always been ahead of its time. From the very concept of matchmaking, Tinder has been a pioneer at whatever it does, even looking at some of the best ad campaigns that have been done much before anyone else was trying to make personalised ad campaigns.

    The famous dating app made use of integrated advertisements in collaboration with brands. These brands would be shown as normal cards to swipe. If a user liked the profile, much like any other profile, they would be directed to a match and inbox with sales offers from the brand and the likes of Zomato and Starbucks had this feature.

    What makes this campaign interesting is the copy and the content used in the messaging of these advertisements, which would actually make it sound like you’re talking to a person you have just matched with on a dating app. “Hey, you look delicious! We are not so bad too”, says Zomato’s profile when you match on Tinder.

    Time Your Ads Correctly

    It’s not the ad, but, its timing that could sometimes annoy the user too. For instance, if you were looking to book a ticket and you were suddenly bombed by a full-page display ad of the same movie, it won’t just be redundant, it would also elongate the process.

    Now, on the contrary, cab brands like Uber and Ola can make use of the timing their work allows. For instance, when a user has booked their cab and they are waiting for it, these cab rental apps could show their users and reward them accordingly for watching the ads.

    While the “watch the video ad” template has become a staple for many apps, the problem is they wouldn’t let a user make use of the service until they watch the ad. If Ola or Uber were to do this during the wait time, it would not be intrusive and since most people are idle during their waiting times, this could lead to higher watch times and better ad response.

    Create Utility Driven Ads

    Snickers, a famous chocolate brand, probably needs no introduction, but it sure knew it needed a kick ads ad. This is perhaps why it collaborated with Spotify, a popular music streaming app, to create an impact. The ad wasn’t even an ad, for the most part, that’s the genius.

    When users would listen to a song that was out of their typical choice of niche, Spotify would flash a pop-up “You are not you when you are hungry, and neither is your music taste. Stop being so forgetful! Grab snickers and get back to the tracks you love”.

    Create Immersive Ads

    Another number for Inshorts on this list. While we are recommending a few ideas to many apps, Inshorts is truly out there delivering out-of-the-box ideas for the marketing world at large.

    This is perhaps why recently Mahindra & Mahindra and Tata Motors, two of the noticeable leading automobile players in the Indian subcontinent, recently partnered with Inshorts to introduce the launch of their new car in a rather customized template.

    Inshorts put a piece of news out on Tata Motors launching a new Kaziranga Edition of flagship cars. These cars take inspiration from the Kaziranga national park in Assam, and so rightfully this news card was designed a bit differently from the rest of the cards. This one had lush green canopies and a rhinoceros running toward the user. Truly making the ad an experience!

    Tata Ads on Inshorts App
    Tata Ads on Inshorts App

    Use Geotagging

    Instead of apps putting up random ads to fill up the blank space, they could narrow down the demographics and make advertising smarter. For instance, when you are watching a YouTube ad, you might sometimes get advertisements in foreign languages that you don’t understand. This is a clear targeting failure.

    On the contrary, what brands could do is make ads hyper-local. This would invite smaller and more local players to the arena. Zomato could use this as part of an active strategy where landmarks that advertise with them get a higher rank on the listing and are placed right at the top. This could include restaurants, cafes, pizzerias, patisseries, etc. However, this doesn’t have to stay limited to hotel listings.

    They could use this feature to also put out advertisements for other local businesses. The advantages of geotagging include giving users more relevant listings, which they are more likely to act upon.

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    Advertising Video on Demand (AVOD)

    Amazon Prime Video is into videos anyway, so it makes sense for them to offer video production to their advertisers as well. This is a plan in the making as of April 2022. Advertising Video on Demand (AVOD) would allow advertisers full access to video production, marketing, and reach commensurate with the giant Amazon Prime Videos. While details on this campaign are yet to be out, we do see it becoming a format other OTT biggies pick up on too.

    Make them Play

    If before you clicked on install, you could actually get a trailer into what you were signing up for, wouldn’t that make the case more convincing! Let us illustrate. Scrabble, the word game, decided to offer Paris free Wi-fi. There was only one condition, the French Capital had to play some games. They had to scan a QR code and play the game to get access to the internet.

    Now, the result of this campaign was 1,10,000 minutes of free internet access, but more importantly for Scrabble, it led to a 20% hike in their downloads in the first month!

    Skin ads

    What do you do if your app offers no annoying ads and it’s a free source app, which means there is no revenue coming in from subscribers or users? This was the case with WeTransfer. You can use WeTranfer to send hefty files that your mail or social media won’t allow passing without cutting it down.

    WeTranfer solved that problem for free, and though the paid models are still an option, the brand found that the majority of users only rely on the free version. So, they took to using their home page as an ad. They understood they had a great footfall on their app, and this meant their home page itself could become an ad. So, any brand looking to use its organic reach could use its home page. Smart!

    WeTranfer Homepage Ad
    WeTranfer Homepage Ad

    Make Use of Creative Filters

    Snapchat is full of filters and they would dedicate their creative team to giving you the filter of your dreams. For brands that are looking to make a branding impact, Snapchat offers lenses.

    Snapchat Taco Bell Collaboration
    Snapchat Taco Bell Collaboration

    Users can use these lenses much like any other filter and go about creating pics that also contain the brand’s logo and sometimes, a code to scan to download the app. Taco Bell has used it, and so has Gatorade. A brilliant way to remind you are cool while also not pitching your products actively.

    Conclusion

    There are countless ways to make an ad stand out. As the digital world expands, we realize the sky is the limit. Creativity and in-app advertising too can blend.

    We see the potential for gamification and geo-tagging to make a big splash in advertising. More and more apps have begun contemplating how to make ads more conversion-friendly.

    If you have an idea that brands need to get on, let us know in the comments below.

    FAQs

    How does advertising on an app work?

    Advertisers pay app developers to display their ads on their apps.

    What are the creative methods used in in-app advertising?

    The use of creative filters, geotagging, and creating immersive ads are some of the creative ways to advertise on an app.

    How much does it cost to advertise on a mobile app?

    Advertising on an app can cost you around $5 to $10 CPM (cost per mille) that’s the reason app advertising is considered slightly expensive compared to other advertising formats.

  • How Do Companies Use Mobile Analytics to Improve Their App?

    Seventy percent of screen time is devoted to smartphones. A large percentage of this time is spent on apps. Such tremendous interest is fantastic news for you as an investor in the technological market. Simultaneously, the mobile app industry is quite crowded. If there’s one app for an issue, there’s probably another (or ten) available.

    How can you remain above the curve while every application in the industry claims to be the next great thing? What strategies do you employ to ensure your software is unique? That’s when mobile analytics come into play.

    What Is Mobile App Analytics?
    Types of Mobile Analytics
    Mobile Analytics versus Standard Web Analytics
    Different Ways Mobile Analytics Is Used by Multiple Departments in a Company
    What Is the Most Effective Technique to Obtain Analytics for Applications?
    Is Google Analytics Compatible With Mobile Apps?
    Best Mobile Analytics Tools

    What Is Mobile App Analytics?

    The collection and assessment of data – the data that makes you learn your customers’ behaviour and how they engage with your app – is called mobile analytics.

    This unlocks a slew of options, such as gaining information about the number of converts and customers, as well as a better understanding of your consumers’ experience within your app.

    Ultimately, it clarifies the objectives of users–do they want to purchase stuff? Is it merely for the purpose of obtaining data? Or are they simply browsing?

    Types of Mobile Analytics

    There are various forms of mobile analytics, each one improving your app in a unique way. To make the most of these mobile analytics sorts, keep in mind your company’s demands and objectives.

    Mobile Advertising Analytics

    You can track the efficacy of your promotional activities using mobile advertisements or marketing analytics.

    App Monetization Analytics

    App monetization analytics can help you learn more about your consumers’ app purchases. With this data, you may devise tactics to increase the profitability of your app.

    In-App Engagement Analytics

    In-app engagement analytics allows you to monitor user behaviour within the app. Learning how your app’s customers engage with it is a great method to constantly improve.

    App Store Analytics

    App store metrics can be accessed via app stores or a 3rd party solution. You may track optimization metrics like:

    • App download and installations with this form of analytics.
    • Rating
    • Earnings
    • Systems
    • Venues

    You may compare your application to your rivals in app stores by employing a 3rd party analytics tools.

    Performance Analytics

    Performance analytics is critical for determining the efficiency of your app. Many consumers will uninstall your app if it doesn’t function properly. You must evaluate all potential permutations of devices, OS, and other aspects to fully comprehend your app’s functionality.

    Mobile Analytics versus Standard Web Analytics

    Let’s look at the differences between mobile analytics and standard web analytics now. On portals, web analytics gather user information. For using web analytics, you must include a JavaScript code snippet in your site’s HTML source code. It’ll then begin collecting info and utilizing cookies to discover web traffic. Web analytics tools keep records of both desktop and mobile visitors’ info.

    Mobile analytics is for smartphone and tablet applications. It tracks data via SDKs rather than prefetching, and customers are identified by their gadget or OS ID. Remember that each OS has its own SDK.

    Moreover, unlike conventional analytics, mobile analytics excludes info from search engines because consumers access apps through their phones rather than through search engines. If your app connects with other apps, certain mobile analytics systems also help track inter-app interoperability. Also, because these elements impact your app, app analytics gives insight into consumers’ devices. Web designers should try and ensure their designs are attuned.

    Different Ways Mobile Analytics Is Used by Multiple Departments in a Company

    To collect data, analytics solutions are frequently connected with organisations’ native applications. It ensures that the time and work put into designing the app does not go in vain. Also, it tells you where your customers are drifting off and what hurdles they’re hitting during the onboarding.

    When it pertains to refining and optimising the UX, the ideas gleaned from analytics data are immediately relevant for various teams within the firm.

    Marketing

    A market study is done using mobile analytics. It allows firms to monitor and assess the efficacy of their marketing efforts, as well as determine which platform is the most effective. This aids in the proper management of your marketing initiatives.

    UX/UI

    Heatmaps and session replay aid UX professionals in focusing primarily on the majority of your app’s user-interacted sections. Heatmap is a data visualisation tool that displays how your smartphone users engage with the UI by clicking, tapping, scrolling, etc.

    Heatmaps
    Heatmaps 

    Session replay recreates the user’s experience in the format of replay clips and accentuates the user’s full touch engagements. This study enables them to carefully position CTAs, improve navigation, and utilise screen features to provide a streamlined experience.

    You may delve deeper into a whole set of users by integrating session replays and conversion funnels and monitoring the deviation and true customer behaviour.

    Product

    A/B testing allows product managers to assess their customers by dividing them into 2 (or more) sets and observing how each variation influences their behaviour. Product managers can use tools like usage monitoring to uncover trends that will assist them to make decisions as they make modifications and send out fixes.

    After taking recourse, product managers must ensure that it has the desired effect. When making judgments, they consider conversion rates, the most frequently utilized screens, app versions, devices, and OS.

    Establishing funnels for certain user groups is an intriguing use case. Using session replays to see into the funnel lets product members discover why a certain customer took a specific function and where they were experiencing trouble. This assists in finding the precise setting of customer drop-offs and other prominent user resistance spots.

    Engineering

    App failures and ANR are two of the most common causes of customer dissatisfaction. Technical experts can employ heatmaps and session replay to monitor crucial usage patterns like anger taps, extended presses, quit touch, and inattentive touches, which signal displeasure.

    Heatmaps assist groups in visualising the stage at which customers become irritated. The mix of session replays and heatmaps reveals the list of steps that users take well before exiting the programme.

    Crash analytics paired with heatmaps enables you to rerun the user’s onscreen activity and discover what caused the crash. This takes away the ambiguity for tech personnel, allowing them to focus on tackling the issue without having to deal with already irritated users.

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    What Is the Most Effective Technique to Obtain Analytics for Applications?

    For that, you’ll need to use mobile app advanced analytics. Because each piece of equipment has its range of attributes, you choose something that suits your needs.

    These tools are typically simple to set up and utilise. All you have to do is include SDKs in the programme you wish to track. The programme will begin collecting data constantly so you can keep track of your app. You can quickly acquire meaningful information about user behaviour and the effectiveness of your app using mobile analytics services.

    Create a UX Map

    It depicts the consumer journey using your phone app from the start. You’ll learn which parameters to track and when users often discontinue using your application if you study their experiences. This way, you’ll be able to pinpoint exactly which phases of the user’s journey need to be improved in order to increase income.

    Use it at Each Stage

    Don’t delay until a problem occurs with your application to begin using analytics. It’ll be much simpler to spot and solve issues if you try integrating analytics for your application from the start.

    Determine the Variables You Ought to Monitor

    There seem to be a lot of variables to detect, and if you don’t figure out which ones are most vital to a company first, you’ll waste time and money on the ones that aren’t. As a result, ensure to outline your objectives and then select the appropriate measurements to achieve them.

    Evaluate Your App

    Ensure you check your app in a variety of scenarios to ensure that it meets the requirements. A/B testing is a wonderful way to figure out how to improve your app’s exchange rate.

    Use Tools

    The greatest method to learn how to optimise your app while improving efficiency is to utilize app analytics programs and tools. There are a plethora of mobile analytics systems to select from, so ensure you pick something that’s right for you. However, not every mobile analytics are same. There are several mobile analytics options available. UserExperior, Google’s Firebase, and others are instances of mobile analytics solutions that, while similar, are not exclusive and handle various challenges.

    Qualitative Analytics encompasses previously mentioned capabilities such as heatmaps and session replay and is probably highly recommended for every firm’s stack.

    Early investors of QA Solutions include Lenskart and ICICI Prudential Life Insurance, which have experienced a strong influence on their application service quality and customer loyalty. Replays of sessions and heatmaps are wholly accountable for a 95 percent reduction in service SLA and for repairing the disrupted UX.

    Is Google Analytics Compatible With Mobile Apps?

    Yes, you may utilise Google Analytics tools for phone analytics. Google Analytics for smartphone apps or Google Analytics for Firebase is the two possibilities. You may use services for gratis, but you’ll have to pay to get access to all of the services. It’s a free service provided by Google.

    For Mobile Apps

    You can monitor user behaviour on your portal and apps for free with Google Analytics. You must use Google Analytics SDK for Android or ios to configure analytics for the app.

    It can assist you in two steps:

    • Recognising the most successful lead streams
    • Segregating your app’s customers
    • Monitoring user engagements
    • Analyzing in-app purchase income
    • Analyzing user travel pathways

    Google Analytics gives the following info about your app:

    • Count of users and visits
    • Session duration
    • OS
    • Device forms
    • Users’ residence

    For Firebase

    It’s more than simply an analytics software; it’s also a framework for developing apps. Firebase uses events and variables to record user behaviour. It allows you to update on up to 500 different occurrences at once.

    This utility allows you to accomplish the following:

    • Recording user characteristics and events
    • Configuring unique events
    • Recording in-app purchasing data
    • Creating target markets
    • Seeing real-time user information

    Best Mobile Analytics Tools

    Rather than Google Analytics, you can utilise a variety of additional mobile analytics solutions. Most of them even have additional functionality that Google Analytics does not. They’re as follows:

    1. Countly

    Countly Dashboard
    Countly Dashboard

    It’s an app analytics solution that aids in the enhancement of the user experience. It helps to build unique events to track which activities have the greatest impact on your conversions and retention levels.

    Features

    • Push alerts
    • Crash analysis
    • User ids
    • In-app use metrics.

    2. Localytics

    Localytics Dasboard
    Localytics Dashboard

    It’s a mobile analytics tool that allows you to tailor your app ads in order to boost user experience. This tool aids in attaining better knowledge of your app’s customers so that you can urge them to continue using it.

    Features

    • Funnel analysis
    • Push alerts
    • Event monitoring
    • Retentions monitoring

    3. Adjust

    Adjust Dashboard
    Adjust Dashboard

    It’s a mobile app analytics tool that allows you to analyse how people interact with your app. You’ll be capable of making better marketing decisions and driving profits with this tool.

    Features

    • Funnel analysis
    • Retention monitoring
    • Revenue monitoring
    • Event monitoring

    Conclusion

    When it comes to creating a product that catches the eye, there are a few things to keep in mind. You’ll need a 360-degree view of your app. This ensures that your customer base is committed and satisfied with your brand, and mobile analytics solutions are essential for this.

    FAQs

    What are companies that use mobile analytics?

    Adobe, Clicktale, Google, IBM, and InnoCraft are some of the companies that use mobile analytics.

    What is mobile data analytics?

    Mobile data analytics monitors customer behaviour and helps companies understand how customers are interacting with their apps.

    Why is mobile analytics important?

    Mobile analytics is important as it helps brands optimize their performance and improve their app.

  • 6 Brands That Do Not Advertise and Probably Never Will

    Advertising is an important marketing strategy to earn profits by keeping customers informed about products and services and thus resulting in massive sales. Advertising brings new customers and also creates awareness about your band Despite the catchy headlines “10 brands that do not advertise” or “10 brands so popular that they don’t even need advertising!”, there is no such thing as zero advertising.

    Some brands oppose the accepted procedures that most advertisers live by today, and it separates them and creates buzz due to its innate uniqueness. Thus, here are 6 brands that don’t do conventional marketing and what you can gain from every one of them.

    Brands That Don’t Advertise

    1. Lamborgini
    2. Zara
    3. Naturals Ice Cream
    4. Rolls-Royce
    5. Tupperware
    6. Ferrero Rocher

    What makes these brands so unique?

    Why big brands don’t advertise? | Marketing Without Advertising

    Lamborghini

    Lamborghini Advertising
    Lamborghini 

    Owning the fast, powerful and luxurious beast is a dream for many people. It costs around $0.5 to $6 Million. Lamborghini knows exactly who their potential buyers are, and they have learned how to convert them into owners. Lamborgini considers advertising via tv commercials as an expensive waste of time.

    During a meeting, the CEO of Lamborgini was asked why the organization doesn’t publicize?

    He said, “The motivation behind why we don’t see Lamborghini television commercials is that customers who can bear the cost of them don’t sit the entire day sitting in front of the TV.”

    Lamborghini publicizes through a wide range of channels, yet overwhelmingly using web-based media, vehicle-based TV programs, engine shows, magazines, and vendor promotions.

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    Zara

    Zara
    Zara

    Zara’s first retail design store opened in 1975 and, starting in 2016, it flaunted 2000 stores in 77 nations. Zara centers vigorously around its item, spot, and value instead of advancement.

    To begin with, they target men, ladies, and kids in profoundly populated urban communities. Second, they produce modest, in vogue clothing, with a high scrupulousness.

    Furthermore,  they just produce a limited number of pieces to make a sense of urgency among their shoppers. The uniqueness of Zara lies in the fact it spends just 0.3% of its sales advertising. It is fascinating to note that Zara never puts their image or logo on its items.

    Naturals Ice Cream

    Naturals Ice cream
    Naturals Ice cream

    New organic product-based grants and severe quality control are behind the achievement of Natural Ice Cream.

    What sticks the buyers to this brand has been its USP itself-made of ‘sugar, milk, foods grown from the ground else’. Their items are healthy and liberated from additives.

    Personalization of the brand, as far as Indian flavors, has been an additional benefit. Naturals Ice cream has never been advertised and solely relies on mouth publicity even today. As of 2021, this company has a market share of just over 10%.

    Rolls-Royce

    Rolls-Royce
    Rolls-Royce

    We are certain none of you would have seen this extravagant carmaker selling itself noisy to the crowd. It receives rewards from its standing among its well-off customer base. There is a quality of selectiveness that encompasses the brand name when just a modest bunch will claim it and obviously, a pride that it transmits.

    Indeed, even without customary promotions, Rolls-Royce beat a 107-year-old deals record in 2012.

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    Tupperware

    Tupperware Print Advertisement
    Tupperware Print Advertisement

    Earl Tupper started selling family plastics and drastically changed the entire kitchenware market with his clever plans. Investigating an undiscovered market and picking direct selling over some other promoting strategy, aided Tupperware register a big achievement.

    Tupperware India, with a turnover surpassing Rs 100 crore,  looks at its sales team as the leading force as opposed to publicizing or some other limited-time movement.

    “Promoting through traditional media isn’t the system, however speculation on the business power is”, says Asha Gupta, General Manager, Tupperware India.

    “We don’t publicize through the traditional media since we accept that it is more beneficial to contribute to our solid deals power and vendors. We like to channel our assets in the outreach group and back it with limited-time offers. We need our group to be our mouthpiece.”, Asha says.

    Ferrero Rocher

    Ferrero Rocher Advertisement
    Ferrero Rocher Advertisement

    Ferrero Rocher has sold chocolates for than 11.4 Billion Euros and 61.4 Million Dollars in 2019. The company made its items accessible in 170 nations around the world. Ferrero offers its clients results of superior grade and heavenly taste.

    A significant component is that the result of the organization is of a similar taste all through the world. Moreover, the wrapping of the chocolate balls makes them more alluring and attractive.

    Ferrero Rocher centers around client connections to fulfill their needs as far as quality, taste, uniqueness, form, and development. This company rarely does any TV commercials and solely relies on digital promotion only.

    Ferrero believes the most ideal approach to grow its buyers is to be straightforward to them and to consistently continue to convey the USP of every item to the buyers.

    What makes these brands so unique?

    These brands believe in themselves. They let their products and services speak for them and keep their focus on the pain points of their buyers. These brands have made the most out of the digital boom and the new advances in the growth of digital. By using first-class digital strategies, these brands have met their reasonable goals.

    FAQs

    Why do some brands do not advertise?

    Successful companies use their products, reputations and stories to attract customers. Consumers buy from these brands because of the experiences and quality they offer.

    Which brands don’t advertise their products?

    Popular brands that don’t advertise their products are:

    • Rolls Royce
    • Tupperware
    • Ferrero Rocher
    • Zara
    • Lamborghini
    • Naturals Ice Cream

    What are the Indian brands that don’t advertise?

    Indian brands that are popular without advertising are:

    • Naturals Ice Cream
    • Tupperware
    • Old Monk
    • Shahnaz Husain

  • Top 5 Best Ad Networks For Publishers in 2022

    A business needs recognition and visibility so that it can flourish. It is not possible to be recognized if there is no visibility of the business and what it can offer. Here comes the role of an advertisement, a medium is used to promote a product or service of a business.

    Advertisements can be seen anywhere and at any time. They can be used for informing, influencing, and reminding the audience about the business. When we talk about the advertisement, one should know that it’s not that easy to advertise one’s business.

    The time we live in is not online advertising is the most prominent and most favoured one. Every business tries to use online advertisement in its favour and indulge itself in that category

    Proper steps need to be taken to achieve a quality advertisement for the product. Now, to get a slot for advertisement is not an easy job, so ad network here plays its part to simplify it. In this article, we will talk about the biggest ad networks that unite the publishers and the advertisers.

    “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

    What is an Ad Network?

    Ad networks mainly deal with online advertisements; it works as the middle person between the advertisers and the company that wants to provide advertisements.

    The ad networks focus on getting the perfect publishers for the advertisers according to their preferred price. It works on an auction basis and the advertisers can create campaigns using the ad network’s campaign –management panel.

    Ad networks use an ad server that helps in distributing the ads to the public, the advertisers want to target. It also works in managing the whole advertisement campaign and reviews the success of the campaign.

    There are several ad networks that help in connecting the advertisers with the publishers. In this article, we will discuss the notable Ad Networks that are famous for doing their jobs perfectly.

    InMobi
    Adblade
    Fyber
    Adcash
    Adsterra

    InMobi

    InMobi Website
    InMobi Website

    This Indian mobile AdTech company was founded in the year 2007 by Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, and Piyush Shah. At first, it was an SMS-based search and monetization business but now this platform deals in engaging the customers with the brands that have taken the help of InMobi to advertise their product.

    This is a multinational company with over 22 offices in over 12 countries with its headquarters in Bangalore. The best features are that it allows extreme reach that they offer to the premium publishers. The company is now headed by Naveen Tewari, who is serving as the CEO from the initial days. It also takes the pride to call itself India’s first unicorn startup.

    Adblade

    Adblade Website
    Adblade Website

    Founded in the year 2008 by Ash Nashed, this ad network is making people’s heads turn toward itself with its glorious service. Every month it reaches 500 million users and provides transparent in-depth Analytics.

    The advertisers get an exclusive and interesting format, which makes it more special. The campaigns can be monitored precisely by the advertisers.

    With the headquarters situated in New Jersey, United States more than 15,000 advertiser uses this platform to get publishers who are willing to host them. Not only that, with its great service, it has been rated the safest Ad platform in the United States by Integral Ad Science.

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    Fyber

    Fyber Website
    Fyber Website

    It is considered as one of the best ad networking platforms founded in the year 2009 by Andreas Bodczek and Janis Zech. With offering a huge number of ad formats it is considered as one of the best for exclusive brands and naturally used by them. It can be used to manage the age and gender of the target audience of the said brand.

    With its headquarters in San Francisco, United States, Fyber supports native ads, interstitial ads, and video ads. It provides special features like giving out notifications regarding bid loss and helps you in finding the reason for the loss in the bids.

    Adcash

    Adcash Website
    Adcash Website

    This global advertising ad network was founded in the year 2007 by Thomas Padovani. For all these years they are into providing high-class tools that will lead to a successful advertisement campaign. This platform is famous for providing amazing customers service and giving out an interesting and innovative solution for ad campaigns.

    One of its best features is its anti-fraud technology, which means it barred unwanted and fraudulent traffic to notice the ad campaigns and somehow take the advantage of the clients. The headquarters of this Adcash is in Tallinn, Estonia. Every day it is used by over 200 million users and reached a global audience.

    Adsterra

    Adsterra Website
    Adsterra Website

    Newest of the lot, this ad network is gaining recognition day by day for the services it provides. Founded in the year 2013 in Cyprus, interestingly in such a short time period, it has been able to attract and unite advertisers and publishers here.

    It provides traffic from over 18k direct publishers globally and also takes comparatively less time to inaugurate a new campaign. This network provides multiple ad formats to choose from for the advertisers. Not only that it is known for providing great customer service in multiple languages.

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    Conclusion

    The advertisement is the core factor of a successful business. It doesn’t matter if it ad is a small one or a huge one, if it can attract the attention of the target audience of the brand, the advertisement is successful.

    Finding publishers who are interested to host ads on their websites can be a tough job. So that is why ad networks make this job easier by being the intermediary between the advertisers and the publishers.

    FAQ

    Do ad networks make money?

    Yes, ad networks do make money by selling the inventories to the advertisers at a much greater price than what they have purchased them for.

    Which is the biggest advertising platform in the world?

    Google AdSense is one of the largest ad networks in the world.

    What is an example of an ad network?

    Google AdSense, Media.Net, BuySellAds and Conversant are some of the examples of an ad network.

  • Why did the Mobile industry boom in 2020?

    Mobile Industry took its turn during early 1997 when the first GSM sim was introduced in the market. Because of GSM sim cards, it was easier to connect with people in remote areas at a cheap cost. People started buying mobile phones which turned out to be a great success for the mobile industry.

    According to research, 1.38 billion mobile phones were sold worldwide every year. The industry took a pace after companies launching new smartphones which were multi-functional in their use. Presently the youth is too attracted towards new technology ensuring that they are as updated as possible.

    But the major turning point for this industry was the year 2020 in the whole last decade. Here is why the mobile industry is booming every year and especially in 2020:

    5G Connectivity
    COVID-19
    Banking Sector
    Digital Advertisement Growth
    E-Commerce
    IoT Devices
    FAQ

    5G Connectivity

    5G is the 5th generation mobile network introduced in the world to set a new global wireless standard. The wireless technology is meant to deliver hi-speed GBPS data, increased availability of the network, and a uniform experience to its users.

    This speed is achieved by using higher frequency radio waves in addition to low and medium band frequencies used in the 4G Network (the 4th generation network).

    The latest smartphones in our mobile industry are launched with 5G band compatibility which helps to increase the speed of network and internet and also makes the work easier. The next target to achieve better growth in technology is by speeding up which is possible by 5G connectivity.

    COVID-19

    2020 is the year where most effects of the coronavirus pandemic were seen. A worldwide lockdown was going on and physical connectivity was lost, the only way to carry out the routine activities and tasks was through the help of the internet and mobile phones.

    Schools and offices were working on their systems virtually. The mobile industry got the benefit as everyone required a smartphone to carry out their routine activities and scheduled things through the medium of applications present in the smartphone.

    Also, the government was supporting the virtual method as there was a huge rise in the number of Covid patients and helped many people by providing them with smartphones and gadgets at very reasonable costs.

    Mobile manufacturers started focusing on budget smartphones that can be easily purchased by a middle-class person. Mobile companies covered all the losses they had incurred and made huge profits.

    Banking Sector

    One in every four people uses mobile banking services all over the world. Mobile banking provides the convenience and quickness of completing financial transactions via mobile applications and websites which is very feasible for their customers. Thus, banks are convincing their customers to shift to mobile banking which is directly beneficial to the mobile industry as it increases the usage of smartphones.

    Also, many people prefer to keep two separate mobile phones, one for personal use and another one for business, financial, and banking purposes to avoid mobile fraud or any hack.

    A survey was done on mobile banking trends which tells that there’s a growth of 38% in the year 2020 when compared to 2019. The banking sector in collaboration with the mobile industry can achieve much more progress in the future.

    Number of Phone users in millions
    Number of Phone users in millions

    Digital Advertisement Growth

    Looking at the growth in smartphone usage and the drastic shift towards digitalization, many companies are now considering mobile advertisement. These companies advertise through text ads or via SMS or through banner advertisements that appear embedded on a mobile website.

    Mobile Ads
    Mobile Ads

    Mobile marketing is easy to access and a very cost-effective way of marketing. Mobile media has begun to draw more significant attention from the media advertising industry since the mid-2000s, based on a view that mobile media was to change the way advertisements were made.

    Today the techniques have shifted completely and the strategies used are far more advanced. The effect of digital advertisement directly comes to the sales of the mobile industry providing digital content to the audience.

    E-Commerce

    E-Commerce started in 1979 with limited resources, but gradually increased and is now in 2020 at it is at its peak. The rise of E-commerce websites has increased in the past year as the offline stores were closed and people were forced to shop their essential items, online stores through the medium of mobile apps and websites.

    People started looking out for everything on their mobile phones and eventually now it has made people habitual to purchase goods online. This led to immense growth in the E-commerce sector.

    Every year the E-commerce sector of India increases by around 28%. And because of the Covid-19 crisis, it has increased by 41% in the year 2020. The new platform for purchasing goods is convenient and helping the mobile industry to grow even at a faster pace.

    IoT Devices

    The future is based on technology. With this mindset, software companies are focusing on mobile-based IoT devices. IoT devices are computing devices that are connected wirelessly to a network and can transmit data to many devices.

    The connected car technologies and smartwatches are a perfect example of the IoT devices which are connected to the mobile device to show information and transmit data to perform a set of operations commanded by a person. These devices will bring in the new future of the mobile industry.

    Conclusion

    Mobile Industry has seen many changes in the year 2020 and can see many more by the major players like Samsung, Apple, and Oneplus which consistently bring updates to their technology and reforms to meet the increased expectations of the consumers. Mobile phones will be taking over the future for sure with the rapid growth in the industry as well.

    FAQ

    What is the value of smartphone industry

    The smartphones market is valued at USD 714.96 billion in 2020.

    Is the smartphone industry competitive?

    Yes, the smartphone industry is a very competitive industry as it is one of the fastest growing industries in the world.

    Who has the most market share in smartphones?

    Samsung has the most market share in smartphones in 2021.