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Tag: microsoft

  • The Complete guide for SaaS Security Market

    Technological inventions are taking over the world rapidly. Businesses have shifted from the traditional markets to Saas Security Market. This humanly advancement has been made possible and real due to the new technology called as SaaS (Software as a service) which has simplified and drastically changed the business game. Instead of purchasing the entire software suite, SaaS models enable the companies to enroll for subscription based tools which are rented for a monthly or an annual basis.

    Basically, SaaS stands for ‘Software as a Service’.In layman terms, it’s a bunch of softwares or tools for you to do your job. These applications are hosted online and made available to the customers. They’re all over , everywhere. SaaS remains one of the most important and widely used concepts in cloud computing alongside IaaS and PaaS – Infrastructure & Product as a Service , respectively.
    It enables companies to run their business seamlessly by freeing them of the need to install various hard wares and software which cost a ton.

    While companies majorly avail its ‘Pay-to-go’ features, it does possess some amount of potential disadvantage however, let’s look into the global SaaS security market and understand its fundamentals.

    Software as a Service (SaaS) Revenue Model
    For customers, the benefits of the SaaS model are clear. It brought lowercosts, lower commitment risk, and a try-before-you-buy model, which gavecustomers a remarkable opportunity to assess a product before making a purchase.Indeed, the benefit is so clear that a 2017 study conducted by BetterCl…
    StartupTalkyRishabh Rathi

    Upcoming enterprises as well as established organizations are adapting to Software as a service business model to fight the approaching competition.Be it small startups or a multinational company, it’s imperative to be a sassy vendor to be at the top of your game.

    While you strive hard to get an insane reach , there do exist people out there in the concrete woods ready to steal your precious data and its absolutely necessary to safeguard your company. Well, before you go ahead with competing with the top giants it is highly recommendable to look into the global and national SaaS security market to gain insights from the best.

    Global SaaS Security Market Forecast
    Global SaaS Security Market forecast

    COVID-19 Impact on the SaaS Security Market

    The COVID-19 lockdown has made regulatory changes in public and private sectors to undertake new practices to get business running even while maintaining social distancing.Thenceforth, the new business continuity plan (BCP) has emerged as the new Netiquette.The omnipresent use of BYOD devices, WFH trends had led to an increase in more and more companies to use cloud solutions and SaaS security measures against cyber attacks.

    The global SaaS security markets in the period of 2018-2022 are expected to grow at a CAGR of 22.19%.India is among the fastest-growing digital markets in the world with an exponential growth rate of 34% every year. Indian data market is expected to be $3.4 Billion by 2022 while the Global Market will be in the $129 Billion race.

    The ultimate growth of SaaS and it’s effects on the Business market in India
    Like many other technology inventions that leaves the human existenceshell-shocked, the new technology called as SaaS (Software as a service) hascome into existence to simplify the human lives and its growth has reached theglobal world. Software as a service, as the name suggests, is a software …
    StartupTalkyVibhavari Madki

    SaaS security regions

    The global SaaS security industry market is dissected into five major regions. Further On each regional market is sub-segmented into countries and below. However the top major regions are:

    • North America
    • Europe
    • Asia-Pacific (APAC)
    • Middle East and
    • Africa (MEA) and South America (SAM)
    Top SaaS Companies by Market Share
    Top SaaS companies by market share

    North America leading with 44% as the largest market share holder in 2016 has adopted cloud services as features like free capital expenditure, automatic software update and data access are available which has escalated the need for data security whereas Asia pacific is speculated to grow at CAGR of 31% which is the highest in the SaaS security market.The collaborative effort of Artificial intelligence (AI) and machine learning has been observed to chance the North American customer services. Companies like Symantec Corporation, Google Inc., Fujitsu Ltd., Amazon.com Inc., IBM Corporation are a few top key players leading in the market.

    Bootstrapped SaaS Startups and tips for Bootstrapping your Startup
    The concept of bootstrapping a business is nothing new. The term originates fromthe concept of “pulling yourself up by your own”. In the business world, theterm generally refers to: “Financing and growing your business without the needfor external assistance in the form of capital investment.” In…
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    Predicting the market growth of 20.9% CAGR , the Europe Software as a service (SaaS) market will emerge as a power during the forecast period (2018-2014). As for the Asia-Pacific region , Japan leads with 40% of the SaaS expense. While maintaining functionality and considering ‘cost efficiency’ as their primary concern the Asian markets are still expanding their resources.

    Top Examples of SaaS Applications

    Zoom

    With an insane number of downloads for the Zoom app during the 2020 Lock down, it is a famous example as it allows one to conduct high quality video conferences for a large crowd using cloud computing. While Yoga Aunties and Dance masters are going gaga over the app let’s keep the technicalities to the tech sassy people.

    Canva

    An extremely popular tool Canva is alone in the SaaS game as it allows the users to create mind blowing designs from a pool of designer templates and graphical elements. Canva is quite famous among all creators who need visual content for their work.

    Google docs

    Pretty sure you’ve used Google docs a hundred times, it’s a SaaS as well, as it enables anyone to edit or view your document by simple logging into it. It’s one of the simplest forms of cloud based computing since you can access Excel, Presentations, Meets etc by a working email address. With its Cost effective features , Machine learning data analytics India , is one of the leading countries wherein numerous startups are coming up with customized products and solutions for their clients.
    As proud as this is growth also makes these initial yet to be giants prone to security attacks and data breaches. Therefore, it’s important to learn and understand the SaaS security market , its necessity, precautions, risks and solutions and be at the top of your game.

    Risks associated with SaaS Market

    Not having a secure setup can lead to various disadvantages and vulnerabilities. Here’s a list of things for you to know and understand what could go wrong and create bumps in your startup journey.

    Phishing

    A method to gather personal credentials using deceptive emails and websites. This increasingly sophisticated form of cyber attack has many companies in its shackles. In Phishing, hackers trick the users by disguising themselves as someone the user trusts. This could be a close friend or a trustworthy company’s disguise. The logic is to create a bait for people to fall prey to such imposters which attack your details with their fake emails, links, messages etc.

    ATO (Account Takeovers)

    Account takeovers or commonly known as ATO is a fast growing form of identity theft where data security is compromised. It is the malicious access of an online account by a fraudster posing as a genuine customer and making unauthorized transactions.

    Data Breach

    In Broad Terms, Data breach means your data falling into the hands of someone who has no business handling it. Data breach can be intentional as well as unintentional. At times, users or employees are not careful enough with their sensitive information making their data vulnerable and prone to falling into the wrong hands.
    For safe keeping your interests, policies, sensitive data and especially your hard work it is important for you to protect your information as if it’s a dear one. Having passwords for all your information is a necessary thing to do however, it’s not enough. It’s time to step up and take the blockade to the next level . So here are a few mandatory Precautions and Solutions for safeguarding your data from risks and problems.

    Precautions & Solutions

    Educate your employees

    First of all, an angry employee is a major vulnerability for any company. Be nice to your employees and educate them about the strong 8 Characters long passwords. Train them on how they can mistakenly leak the company’s data and how to avoid doing so.Make them aware about using their personal social media accounts using a personal setup instead of the organization’s for additional security. Along with this, providing security training for enforcing two-factor authentication and RBCA (Role based access) can be rendered helpful.

    Cohesive Security Culture

    Following a strict standard and cohesive security culture will save you a big time trouble and this simply includes following simple tasks like ‘Getting rid of paper’. Any information on paper that might track down your data should be shredded immediately once it’s no longer needed. This includes any sort of document, receipts with account details, transaction papers etc.

    Hiring a Security resource

    Investing in a person who will look after your data and its security is far better than handling it yourself. It is advisable to invest in a security engineer who will deal efficiently with the organization’s security matters.

    Educate your customers

    Educating your customers is highly recommended.Ensure that your customers are well aware about online fraudsters and ATO. Help them to understand the safety measures required to protect their data . This will also give you a few extra brownie points as you care for your customers and will surely gain their trust.One doesn’t have to be convinced about the importance of security. It is always accurate to be in control of all your belongings.

    Hard Work doesn’t happen overnight and therefore, it is imperative to rectify and amend the necessary steps for you to reach your goals.

  • How to use Skype for Business

    Microsoft Skype had a wider adoption and is still the preferred medium in some areas of the world to connect to the. Skype for Business formerly known as Microsoft Lync is a platform for instant messaging developed by Microsoft as part of the Office suite.

    Skype for Business is designed to use with the on-premises Skype for Business Server, and software as a service version offered as part of Office 365. This software also supports video call, text, audio, and integrates with Microsoft Office components such as SharePoint.

    Skype for Business is a strong and robust replacement that lets the users collaborate with 250 people at one time and helps coordinate the employee accounts with enterprise-based security. This user-friendly solution allows us to integrate all the office apps on the go and is available with the Office 365 suite of products costing $2/month/user.

    Skype for Business can be deployed on-premises, in the cloud service. It can be licensed as a stand-alone product or as part of the Office suite. It is known as Skype for Business Server, or a cloud-based service, known as Skype for Business Online.

    Microsoft Teams is an online collaboration software that has similar facilities and capabilities to Skype for Business. While both Microsoft products are part of Office 365 and feature calling, messaging, presence, voice and video communications, and conferencing.

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    With the coronavirus pandemic hitting the whole world at large, the face-to-facebusiness activities had to take a toll. That’s when this company raised to itsmagnificence. We are talking about the Zoom cloud meeting which was founded byEric S. Yuan in 2011. Zoom is an American company offering r…
    StartupTalkyRishabh Rathi

    Skype for Business Features

    Skype for Business is an online communications platform that integrates common channels of business communication and providing the users with multiple features like virtual meetings, including instant messaging, VoIP, voicemail, file transfers, video conferencing, web conferencing, email and much more.

    Features of Skype for Business
    Features of Skype for Business

    Set Meetings from Outlook

    Skype for Business can be easily scheduled with the Outlook plugin. This allows to schedule required online meetings through Outlook with an easy single click. The host can choose a meeting topic and can even determine which and how many participants can join the meeting.

    Data Sharing

    Skype for Business helps to take the business meetings to the next level by allowing the user to share the desktop screens, files, Excel sheets, and presentations.

    Record and Playback

    Skype for Business allows the user to record important meetings. The recording facility is cloud-based and is available on the latest version of Skype. The Skype calls for Mac can be recorded too using various third-party software available in the market. As soon as the recording begins, everyone in the call is notified. The recording can be saved for the next 30 days after the call.

    Portability

    Skype for Business, is based on Cloud technology, lets the user connect with the workplace from anywhere, anytime and via any device. Thus, the hectic office travels are saved and can be dialled in from anywhere and participate in the video, audio and web-based conferencing.

    No Compulsory Authentication

    Authentication is not mandatory for Skype for Business participants. If a particular attendee does not have an account but has received an invitation, they can easily join the meeting by signing in with a guest account.

    Easy Accessibility

    The users have easy accessibility to meetings and calendars using Skype for Business. This helps to stay updated with the latest tasks, schedule and track the meetings.

    Broadcasting

    The Skype Meeting Broadcast facilitates the user to broadcast content to over 10,000 attendees which are a viable solution for conducting webinars. Users can also reduce the number of participants to any number.

    Furthermore, the tool allows the posting of recorded video meetings. Anyone can join the call with a web browser and can either watch it live or afterwards.

    Some of the key features of Skype for Business include HD video conferencing, Instant messaging, Whiteboard collaboration and many more.

    Best Alternatives to Zoom App while Working Remotely
    The COVID-19 pandemic [/tag/coronavirus/] has made governments across the worldto take measures to contain the spread of coronavirus. Many governments haveimplemented lockdown. So almost all the companies are asking their employees tostay home and work remotely as much as possible to slow the spr…
    StartupTalkyVarad Kitey

    Learn how to use Skype for Business

    The global pandemic forced many businesses to go remote and work from home which comes with tons of communication challenges and lack of physicality. Microsoft’s Skype for Business is one of the best options for video conferencing that can help and overcome the issue.

    Microsoft will be replacing Skype for Business with Microsoft Teams, support for Skype for Business will come to an end nearly by 2025. Additionally, new Office users won’t be able to download Skype for Business anymore.

    Number of Skype users in millions
    Number of Skype users in millions

    Step 1- Register/Login to the respective Skype for Business account.

    Step 2– Setting an availability status makes it easier for the other team members and business clients to communicate effectively. Skype for Business allows the user to display the availability status with various statuses like Available, Busy, and Away.

    Step 3- Setting up and syncing the contacts in Skype for Business. Skype for Business lets the user add people from their contact list.

    Step 4- To make a call, find the person in the contact list and click the Audio or the Video icon. When received a call on Skype for Business, a pop up offering various call settings appears.

    Step 5- Video Conferencing with Skype for Business. Skype for Business features video conferencing to combat the lack of face-to-face interaction when working remotely. Skype for Business users can also share their screen with participants during a call easily.

    Step 6- Share the screen during Skype for Business calls. Users can show someone how to perform a specific task and need to discuss the file or data which is screen shared. As a presenter, the screen can be easily shared via Skype for Business. By clicking on the Present icon which is shaped like a monitor in the meeting window. This activity will open a pop-up, giving the presenter several options to share the screen.

    Skype, Microsoft Teams, and Skype for Business

    There are several notable differences between Skype, Microsoft Teams, and Skype for Business.

    Skype

    Skype is used at home and is great for smaller businesses of up to 20 employees. It is free to use unless the user wants to buy credit to make calls to landlines and mobiles.

    Microsoft Teams

    Teams let the user host audio, video, and web conferences with anyone inside or outside your organization. Teams of 10 or 10,000 members can meet in one place. Files can be shared easily, participating in one-to-one and group chats, and more, all with enterprise-grade security.

    Skype for Business

    It lets to add the user up to 250 people in online meetings, providing enterprise-grade security, and also allows to manage employee accounts.

    Wrap Up

    There are several communication tools which facilitate video calling, voice and recording help organizations better organize teamwork and achieve higher results. Skype for Business is amazing with its capabilities and a great tool to meet the modern collaboration which needs a digital workplace.

  • How Google Became a Globally Well-Known Brand?

    Google began as an online search firm, but it now offers more than 50 internet services and products from e-mail and online documentation for mobile phones and tablet computers. In addition, the 2012 acquisition of Motorola Dynamics has put it in a position to sell hardware such as mobile phones. Google’s comprehensive product portfolio and size make it one of the top four impressive companies in the high-tech market with Apple, IBM, and Microsoft. Despite these innumerable products, its original search tool remains the origin of its success. In 2016, Alphabet earned all its revenues from Google advertising on the basis of users’ search requests.

    Google Logo

    Google – Company Highlights

    Name of the Company Google
    Founded September 4, 1998
    Founders Larry Page and Sergey Brin
    CEO Sundar Pichai (October 2, 2015-)
    Headquarters Menlo Park, California, US
    Parent Organization Alphabet Inc.
    Website www.google.com

    Google Business Model
    Google’s Business Model Change Over The Next Ten Years?
    Google’s Other Products
    Google Funding And IPO
    Google Interesting Facts
    Swot Analysis of Google

    Google Business Model

    The Google Inc business model can be seen more clearly when it is divided into a few key areas:

    Key Partners: Google’s key partners include Suppliers, Distributors, Open Handset Alliance, and Original Equipment Manufacturers.

    Key Activities: Key activities include research and development for both the development of new technologies and features and the improvement of existing ones.  Significant time is spent in the maintenance and management of large-scale IT infrastructure and products and services.  Apart from this, work is done on marketing, strategy and alliances.

    Key Resources: Google’s core resources will include data centers, servers and other IT infrastructure, IP as well as human resources.  Other resources include patents, licenses and proprietary materials.

    Value Proposition: The company aims to create value for its customers for internet search, advertising, operating systems and platforms, and the enterprise.  The overreaching principle is derived from the mission statement to manage the world’s information and make it universally accessible and useful.

    Channels: Channels to reach customers include google.com, Google affiliate website, and Google Ads Words.  Sales and support teams are involved to reach advertisers and network members.

    Customer Relationships: The channel can include sales and support services as well as a dedicated team for large customers to build customer relationships.

    Customer Segment: Google has three main customers. Users who are able to organize information in a useful way using Google products and services, advertisers who have an effective way of displaying online and offline advertisements for customers and members of the Google Network and other content providers,  Those who use the Ads Sense service.  Other expanded segments may include mobile device users and manufacturers and developers.

    Google’s Business Model Change Over The Next Ten Years?

    Here are the Major Trends:

    • Search traffic is moving to mobile and voice.  This reduces advertising revenue
    • Advertising is moving from traditional to digital.  This increases advertising revenue.
    • Servers and services are moving to the cloud.  This increases cloud revenue.
    • Supporting-based tools are ecosystem coalescing.  The effect is… complicated.
    • AR / VR.  Google’s bet is on phone-based VR.

    The magnitude of trend 2 surpasses the magnitude of trend 1, so Google’s advertising revenue will continue to grow indefinitely.

    Trend 3 is all the opposite.  The main question is whether they can hold on to Amazon and Microsoft, and if not, can they build a fairly profitable business from third place.  Strategically, they are unlikely to make major changes to their cloud strategy until they exit the market entirely, which seems impossible.

    Trend 4: The instrument, is an interesting one. This is an important new market for Google which, in the best case, outperforms other tech companies in profits. This is their best chance to build a huge new profit center. The Google device is well-positioned to win the competition. They have better AI than Amazon and Apple, they have a phone that Amazon doesn’t, and they have a successful speaker device, which Apple doesn’t. However, things can change rapidly, such as Amazon launching a successful phone.

    It is also unclear how big the market will be. Google’s system, which makes phone calls on your behalf, hints at the size Google sees in this market: Vishal. If Google is able to use AI to transact with humans, then a whole host of tasks will be automated and the value will be very high. This would be so disruptive that they would have to carefully consider the social consequences. But it represents another revenue source with advertisements. On the other hand, if accessories remain merely a technological toys, then Google won’t really lose anything.  Like trend 3, it is all upside down.

    Trend 5 has no upside or downside for Google. If it turns out Google is right, then AR / VR will not be a significant revenue source for anyone.  If they are wrong, some other company will get rich. This is a big trend in the industry but one Google is staying away from most.

    So overall, Google’s big business model shift will be a new AI-based device and services ecosystem.  This is his big bet for the coming decade

    Google’s Other Products

    Google Other Product

    Some of Google’s other basic products include:

    • Google News: The service started in 2002 as an automated service, which summarizes news items from multiple websites.
    • Google Fiber: The Google Fiber Project began in 2010.  The plan was to build an ultra-high-speed broadband network in some US cities.  Kansas City was chosen as a pilot project, and the project was completed in 2012.
    • Google Phone and Android OS: Google launched Android, a mobile phone operating system in 2007.  Google acquired the OS as open-source software and allows developers to use software development kits to develop applications.  Google also released a phone called Nexus One.
    • Google Chrome: Google Chrome was announced in 2008 as an open-source web browser.  Google Chrome OS was launched in 2009 as a Linux-based operating system.  The OS only supported a web browser, which is used to log people into their online Google accounts.
    • Google Goggles: This is a mobile application for Android and Apple iOS.  It is used for image recognition and image-based searches.  The application can identify historical sites, scan business cards and even solve riddles.

    Google launched the ‘Shopping’ tab to enable users to flip through the products and direct them to the merchant websites or e-commerce platforms when searching for products to buy in June 2020. Similar to the News and Image tab on Google, the shopping tab allows users to seamlessly control their search by putting necessary filters and browsing the desired product through listing on different websites. Google has collaborated with e-commerce players such as Flipkart, Paytm Mall, Myntra, Koovs, etc., to join the company’s shopping tab initiative.

    “We are always exploring options to help consumers find the products they want to buy more quickly and efficiently from local merchants,”

    The Google spokesperson confirmed the latest initiative in an email response claiming that the feature will facilitate customer online shopping more efficiently from the local merchants as well along with e-commerce players. Reportedly, Google has collaborated with the leading e-commerce platforms including Flipkart, Snapdeal, Myntra and Paytm Mall on board in their latest project.

    Besides, the search giant also intends to tap the SME space from local Kirana stores (like JioMart) to expensive art collection stores whose merchants are not necessarily listed on the e-commerce players’ websites. The ongoing talks between Google and retailers both big and small will help the search giant understand the country’s shopping trends. These local merchants need not necessarily list on platforms like Amazon or Flipkart.

    Another Google spokesperson said, “ They (Google) will partner with retailers of all sizes. It can tell the user where the product is available, is it available online, etc. For now, this service is being provided free of cost.”

    Through Shopping Tab, Google lists products through its ‘product listing ads’, the Shopping tab will give users a lot more control. For instance, users can filter the product they are looking for based on price or any other attributes such as price, seller, delivery, department, colour, shape, and so on…, while also getting more details of the product by going to the ‘details’ page.

    Google Shopping Tab allows users to filter Products

    The most popular search engine operating company, Google was functioning the Shopping tab in 30+ countries when last reported in June 2020. On the merchant side, anyone with a product feed can plug into Google’s merchant centre to be listed on the shopping tab. On the user side, the tab has also seen high rates of engagement, largely due to the specificity that product search allows filter by attributes. With 80-85 million online shoppers, India is an important market for Google.

    Google Funding And IPO

    The company got its first financing from Sun Microsystems co-founder Andy Bectolsham. The company had financed 100,000 US dollars before the incorporation. Page and Brin tried to sell their website for 1 million US dollars in 1999 because they thought it was distracted by the work of their PhD. They went away and went to secure $25 million in funding from major investors. Among them, Cleaner Perkins Kaffield and Biers along with Venture Capital companies like Secucau Capital were included. The company’s IPO was five years later. 19, 605,052 shares were presented at $85 per share on the August 19, 2004 IPO of Google. Morgan Stanley and Credits were underwriters for Suisse Deals and an online auction system was also prepared for the sale of shares. The valuation of Google at IPO was $23.1 bn. Sales were worth $1.67 billion and by 2014, the company’s market capitalization was then worth $23 billion, which increased to $397 billion.

    The company has secured around $36.1 mn in funding:

    Date Name of the Funding Round Funding Raised
    June 1, 2000 Funding Round $10 mn
    June 7, 1999 Series A $25 mn
    November 1, 1998 Angel Round $1 mn
    August 1, 1998 Angel Round $100 K

    The company retained control of most shares. There were mistakes that the IPO will impact the company’s culture through the impact of the company, such as a sudden millionaire situation of shareholder pressure and many officers on paper. The founders addressed these concerns and assured potential investors that the company’s culture will remain intact. To ensure that it is continuing, the company has a designated main culture officer. This role is served by the director of human resources and its purpose is to ensure that culture and methods are developed and maintained and be kept right for the original values that form the company’s base. Over the last few years, there were concerns and suggestions that the company has lost a bad way of anti-corporate thinking and has also given some allegations about sexuality and age. However, none of them turned out to be true.

    Google Interesting Facts

    • The name of Google is taken from Googol, which is equal to the number 1 after 100 zero (1 x 10 ^ 100).
    • The original name for the backrub search engine was until Sergey Brin and Larry Page Google’s URL Google, Inc.
    • Google registered its domain on September 15, 1997.
    • Google’s URLs are often misspelled. For example, the user queries of Google, often become www.gooogle.com, www.gogle.com, and www.googler..com, however, all of them are owned by Google, Inc.
    • According to the 2013 PU Research Center survey, most Internet users (about 56%) have to use Google to find information about themselves
    • The Google search technology is called PageRank.
    • Withholding a dominant 91.94% market share, when last reported in 2021, Google is the biggest search engine.
    • Google has an enviable 24.4 million followers on Twitter.
    • Google turned out to be unreachable for 5 minutes on August 16th, 2013. It was found that on that specific time interval, global internet usage saw a fall of 40%.
    • We all know Google has a Twitter account. But do you know Google’s first tweet? You would be surprised that the first tweet that came from the colossal search engine operator was: “I’m feeling lucky” in binary code.
    • Google has made its homepage available in 80+ languages.
    • Google’s revenues mostly come from the advertisements it features. It drew 89% of its revenue from advertisements in 2014.

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    Swot Analysis of Google

    Swot Analysis Of Google

    Google’s Strength

    • King of Online Search: Google is the undisputed king of the online search engine division. It processes about 2% of world questions.
    • Huge Market Share: Currently, Google has a 28% share in the worldwide desktop searches market.
    • Invincible: So far, no competitor has come close to challenging its position, let alone its market share in the search engines.
    • Largest Traffic Generator: Every month, this powerful brand generates over 1.2 billion hits. It is the largest traffic generator and has a clear advantage over its competitors such as Bing, Yahoo, Baidu.
    • High Revenue: The huge revenue of $65 billion (2017) that Google has gained through various partnerships with various sites has ensured its growth.
    • Adaptability: Google has successfully adapted mobile and Android technologies, giving Apple the ability to compete directly with the iPhone

    Google’s Weakness

    • Reputation is being affected as users and governments feel that they do not up to their social corporate responsibility.

    For example not paying enough tax on profits. The social network site Google Plus has failed and will be shut down. The main income is from advertising revenue. This can be a problem if advertisers decide to cut their costs.

    • Dependence on the Internet
    • Minimal physical presence

    Google’s Opportunity

    • Wearable market: In November 2019, Google acquired Fitbit for $2.1 billion to compete with Apple and Samsung in the attractive and growing wearable (smartwatch and fitness band) market.
    • Android OS: The most important opportunity for Google is its noticeable efforts in Android operating system provisioning. This has strengthened their chances of competing directly with Apple iOS.
    • Google Glasses and Google Play: Google is set to market its newly launched Google Glasses and Google Play. This can boost the progress and development of Google.
    • Cloud computing: With its storage and cloud solutions, cloud computing can play a significant role in Google’s marketing enterprise.  In January 2018, Google introduced a new digital store, which provides cloud-based software to all organizations.  Correspondingly, the company also launched Mobile Iron, Inc., To integrate its Orbitra Commerce platform with Mobile Iron’s app distribution, security, and analytics capabilities.
    • Non-advertising business model: Google needs to start a diversification process and aim to create a non-advertising business model accordingly.  There is a need to further enhance adaptability by committing to more commercial transactions.  This will ensure permanent revenue

    Google’s Threat

    • Market Shares Decline: According to data gathered from Emarketer, Google’s US digital advertising revenue is expected to see a decline in market shares. It was 38.8% (2017), 37.2% (2018). The reason for this is the increasing competition from Facebook, Amazon, Instagram, and Snapchat for advertising market share.
    • Gender Bias: A Google memo published by its employer James Damore has sparked a strong debate on the issue of gender bias and free speech in the company, highlighting its diversity policy.
    • Change Of Information: China has drawn a lot of criticism over its alleged cooperation with China on the search engine project (Dragonfly) by the censors.
      Antitrust controversy: Google has been involved in antitrust disputes for years with US and EU lawmakers.  Anti-EU antitrust regulators fined EUR 5 billion which Google has sought to challenge.
    • Censorship Policy: Google has not managed to protect itself from backlash over its censorship policy.  Many whistle-blowers have started leaking about its political, and ideological leanings.
    • Competitors: Google is the primary threat from its rivals Facebook and Amazon. Both competitors are slowly joining up with Google.  Their new features and increasing popularity can take the headlines away from Google.

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    Conclusion

    Google’s SWOT analysis shows the strengths, weaknesses, opportunities, and threats of the largest online search engines. The popularity of Google allows it to enjoy huge profits.

    The search engine keeps growing every year and keeps improving its technology. If Google addresses its weaknesses and threats, no other competitor can outperform or match this company.

    FAQs

    Who created Google?

    Google was created by Larry Page and Sergey Brin.

    Who is Google CEO?

    The CEO of Google is Sundar Pichai.

    What is Larry Page’s net worth?

    Larry Page’s current net worth as estimated by Forbes in April 2022 is $111 bn.

    What is Sergey Brin’s net worth?

    The net worth of Sergey Brin is $107 bn.

    What is Google known for?

    Google is a multinational conglomerate that is known for the creation of the world’s most popular search engine platform.

    What year was Google founded?

    Google was founded in 1998, on the 4th of September.

  • Which of BIG 4 Companies will Fail/Replace First ? Lets Checkout !

    Will companies like Google, Facebook, Amazon, Microsoft fail?

    The future is highly uncertain and especially in the business world, where in one minute you can lose the glory of years. The business owners whether they are big or small has to be on the edge you never know when the fate turns and your billion dollars company scums to ground. Companies fail when they fail to adapt to the changing markets. Well, today we are going to discuss the business uncertainty issue by taking the examples of few big daddy’s of the business industry. Well, if we ask any amateur to name four world famous companies and trust me 99% folks will name Google, Facebook, Amazon, and Microsoft. These four companies are very famous and it’s hard to not know about them.

    “The point is, you can’t keep doing the same thing and expect it to keep working. We had to do something different, but the really hard question was, What is it? We made plenty of mistakes along the way to answering that question, but the most important thing we identified was that we needed to know more about our customers and what problems they were really trying to solve in their businesses–even if they didn’t neatly fit into an existing category of ours.“
    – Michael Dell

    But, have you ever wondered which of these four multi nation brands will fail first and what will be the factors behind the fall down of these big sharks. Okay, so there are mainly two main grounds which will decide the success of any company. The two criteria points to examine the fall down are:

    1. The number of talent retention and the success rate of the employees.
    2. The revenue generation and method of revenue.

    So, on the ground of these two major factors let’s examine which organization will fall first individually.

    Google

    Google is dominating search engine since many years. Right now there is no strong competitor for Google.

    Okay, on the grounds of employees retention and attracting the talent, Google has been the top company since 2003. The Google is the best talent attractor when it comes to large public companies. It has been the #1 Public company for over a decades. Google is still holding its foundation as a top company to work. From about 5000 employees in 2005 to about 70,000 in 2017, it is amazing that Google is able to maintain its top position with respect to quality of the hires. The companies who are able to over power Google are Uber and Airburn. That’s only because they are unicorns and it is easy for them to hire/ retain employees.

    Google Revenue Source

    The regular source of revenue for the Google will be the income generated from the advertisement and YouTube. The Google AdSense is the hub of advertisement and every blogger or website designer go for advertisement on Google only. To be honest, YouTube is very steady, so on the grounds of income Google is way more stable. Similarly, Google is also taking control over smartphone market, PC market with their Google Pixel and Chromebook. They are not relying on only-ads anymore. So, I guess it seems difficult that Google will fall.

    Facebook

    Facebook has been a top company for about seven years now. During 2007–20011, the talent index at Facebook was identical to Google. Right now Facebook is the second best public company when it comes to talent attraction. But recently few changes in the Facebook talent index decrypted as they are losing some good talent to the unicorns.  So, this is interesting to see the talent shift in Facebook headquarters, but still, Mark has few tricks up his sleeves to prevent this downfall.

    Facebook Revenue Source

    Facebook does not make any hardware so the major source of Facebook income is the advertisement and the information of their users. Facebook mainly relies on a single product that only works if it can retain its userbase of billions of people. Many other social media platforms like Instagram, Quora, Medium & Twitter are becoming popular. If it looses users on its application due to cases like Cambridge Analytica and privacy issues, it will be difficult for Facebook to survive.

    Amazon

    Amazon is also ranked in the top ten company list and is ranked #3 among public companies for talent index. Although there was a tight tussle between Google, Facebook, and Amazon a few years back, the order now seems settled. Amazon comes ahead of other public companies like Linkedin, Salesforce, Apple, and Workday.

    Amazon Revenue Source

    The company earns their revenue from buying and selling. Amazon has a unique business model.  Amazon shares have been in pretty good condition recently due to their new addition to grocery shopping and new product such as echo. The CEO Jefferson also become the richest person in the world beating the Microsoft CEO this year. That tells the stable economic condition of the company. With smart phones/e-commerce/prime/AWS, Amazon will likely to survive.

    Microsoft

    Microsoft is a HUGE company ! It’s twice as big as Google when it comes to the number of employees. It has been around forever. Right now Microsoft’s talent index is not in the same league as the other companies mentioned here. The inflow of talent at Microsoft is very different compared to Google/Facebook/Amazon. Microsoft was ranked in the top ten until 2010. From then, there has been a steady decline in talent. It is currently ranked #47. Microsoft has clearly lost the cool factor that it had during the last decade.

    Microsoft Revenue Source

    Microsoft has few big brands under their name. They earn income from computers, phones, and corporate solution, and to be the clear demand of these products is going nowhere in the near future. So, Microsoft is safe here and they are competent enough to change their approach as per the situation demand. It is very less likely to fall since it has its revenue spilt over various products.

    Conclusion:

    To be honest above mention all company are highly stable in their grounds and they have reached the position, where they are safe. There might ups and downs within these four companies, but in near future, they are going nowhere.

  • Microsoft launches Back2Business Solution Boxes for SMBs & Startups in India

    During the ongoing coronavirus crisis, Indian SMBs (small and medium businesses) are facing various challenges in running their operations smoothly. These challenges include access to remote working solutions with secure and scalable environment, disaster recovery and advanced security with device management and threat protection. Microsoft has announced the launch of the Back2Business Solution Boxes to help SMBs maintain business continuity and start their cloud adoption journeys.

    Needless to mention, COVID-19 has created havoc all over the world. Many countries are currently going through economic slowdown and global crisis like layoffs and increasing unemployment. Startups and small and medium businesses are no exceptions. They are facing more challenges due to limited capital and resources to keep the operations going.

    To provide support in keeping these businesses running through any interruptions and reducing on-premise infrastructure management costs, Microsoft has launched the Back2Business Solution Boxes on May 12. It will help Indian small and medium enterprises or SMBs continue their operations without interruptions. These offerings aim to boost employee productivity and improve customer engagement.

    Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 11,000 employees.  They provide sales and marketing, research, development and customer services and support, across 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune.

    Also Read: 10 ways Startups should be Prepared for the Coronavirus Crisis

    Microsoft offers its global cloud services from local data centers to accelerate digital transformation across Indian start-ups, businesses, and government organizations. To help Indian SMBs, Microsoft has decided to bring together offerings across Azure and Modern Workplace. Azure is a cloud computing service created by Microsoft for building, testing, deploying, and managing applications.

    Harish Vellat, Senior Director of Small and Mid-Corporate Business, Microsoft India,

    “Small and medium enterprises are an integral part of the Indian economy. We’ve witnessed their resilience and entrepreneurial energy in action as we build the new normal in these difficult times. In our efforts to support these businesses operate today without constraints and be future-ready with the best-in-class technological platform and solutions, the Back2Business Solution Boxes offer speed in deployment and usage and flexibility with pay-as-you-go pricing, along with our commitment to privacy and security.”

    Micosoft teams and azure
    Microsoft will offer Cloud computing through Azure & Teams

    Back2Business Solution Boxes

    Microsoft will provide near-term challenges through COVID-19 offerings around Windows Virtual Desktop and Microsoft Teams. Microsoft has also designed some solution packages to accelerate the cloud adoption journeys of SMBs. These are designed to help increase legacy systems and migrate workloads to Azure or modernize apps and websites. These solution boxes are standard and easy to customize according to requirements of customers.

    The boxes come in four variants –

    • Starter: Designed for small organizations that require remote working and collaboration solutions in a secure environment.
    • Booster: Developed for mid-sized businesses that need both online and desktop applications, customer management, backup service, and a secure disaster recovery strategy.
    • Modern Business: Designed for SMB customers who require a simple security foundation along with their productivity suite.
    • Advanced: Developed for SMBs that need advanced security capabilities, cost reduction and better infrastructure management.

    Also Read: How Covid-19 can Affect the CoWorking Industry in India

    Microsoft mentioned that their partners have the additional flexibility of customizing the boxed packages with their own value offerings for migration and deployment. Microsoft’s partner ecosystem is at the centre of delivering technologies and driving business transformation for its customers. Together with its partners, Microsoft is committed to helping the small and medium business community in India navigate the current challenges and scale up their operations seamlessly.