Tag: microsoft

  • Unknown Facts about Satya Nadella you might not know about

    After Bill Gates and Steve Ballmer, Satya Nadella is the third person to ever become the CEO of Microsoft. Satya Nadella has achieved great heights of success in his career, and being the CEO of Microsoft has taken him to the next level of achievement. He has briefly described his life journey throughout the book ‘Hit Refresh’, which he authored.

    He became the CEO of Microsoft in 2014 after Steve Ballmer. Satya Nadella is married to Anupama and together they have three children; one son and two daughters. Satya Nadella’s residence is in Clyde Hill and Bellevue, Washington.

    Before this enormous promotion, he worked as the executive vice president of Microsoft’s cloud and enterprise area. All over, he managed the responsibility of Microsoft’s computing platform.

    Ever since 2014, Satya Nadella has worked remarkably well and took Microsoft to some great advancement and also brought potential companies and technology to work with. Microsoft received many generous and successful acquisitions. The first-ever major deal cracked by Satya Nadella as the CEO was of Mojang (a Swedish game company) which was worth $2.5 billion.

    In this article, we will discuss some of the unknown and interesting facts about Satya Nadella that you must know. Let’s get started!

    Satya Nadella served 23-years in Microsoft before becoming the CEO
    Satya Nadella Married his Childhood Sweetheart
    Satya Nadella Transformed Windows Live Search into Bing
    Satya Nadella has a Legendary Belief for Computing
    Bill Gates Mentored Satya Nadella
    Satya Nadella Loves Poetry
    Satya Nadella is a True Inspiration
    Satya Nadella is a massive cricket fan
    Satya Nadella is the most Powerful Indian-born tech Executive
    FAQ

    Satya Nadella served 23-years in Microsoft before becoming the CEO

    Most people don’t know this, but Satya Nadella has served 23 years at Microsoft before becoming the CEO. During these 23 years, he worked in various executive-level roles such as Microsoft’s Server and Tool division management. In this position, he gave rise to many billions of revenue, especially in the Cloud and Enterprise group.


    Sandeep Maheshwari – The Man of Sheer Perseverance
    The young entrepreneur and a golden name in the business world, SandeepMaheshwari is indeed a personality that people can look up to. His perseveranceand hope for the future has helped him fight and win all the battles that camein his way. From being a B.Com dropout, today he is one of the most…


    Satya Nadella Married his Childhood Sweetheart

    Satya Nadella with Anupama Nadella
    Satya Nadella with Anupama Nadella

    Satya Nadella married his childhood sweetheart Anupama, who is the daughter of his father’s friend.

    Anupama and Satya had also been College mates although Anupama was a year junior at Manipal, where she pursued B. Arch at the Faculty of Architecture. The couple got married in 1992, the same year when Satya Nadella joined Microsoft. They have two daughters and a son.

    Satya Nadella Transformed Windows Live Search into Bing

    The most incredible work by Satya Nadella when he transformed the Windows Live Search into Bing. This serves as the backbone to a fancy range of Microsoft Services internationally.

    Moreover, Satya Nadella is also credited for directing the team which created Office 365, SkyDrive, Xbox Live and many other Microsoft Cloud applications.

    Satya Nadella has a Legendary Belief for Computing

    Satya Nadella always believed that Computing extended far beyond the Computer. He has always stood by this and developed many brilliant programs. In fact, when he became the CEO of Microsoft, he addressed the employees with the first email as “This is a software-powered world.”  

    Bill Gates Mentored Satya Nadella

    Bill Gates with Satya Nadella
    Bill Gates with Satya Nadella

    This is known by very few that when Satya Nadella took over the job of CEO of Microsoft in 2014, Bill Gates re-joined the company to guide and mentor Nadella personally. He joined as the personal mentor of Satya Nadella.

    Satya Nadella Loves Poetry

    Satya Nadella is fond of poetry. In fact, his official Microsoft’s profile has mentioned poetry as one of Nadella’s hobbies. Satya Nadella is passionate about Indian and American poetry. He expresses them as code for long sentences with great emotions. He deeply compares the verses to coding.


    Why Jeff Bezos is Stepping down as Amazon CEO on July 5 2021 and Who will be the next CEO of Amazon?
    Amazon.com is one of the well-known e-commerce platforms based in the UnitedStates. It is one of the big five IT companies of the United States along withthe tech giants Google, Facebook, Apple and Microsoft. The CEO and the founderof the company Jeff Bezos have announced that he would step down …


    Satya Nadella is a True Inspiration

    Satya Nadella is a great inspiration for the students at the school where he completed his schooling, Alma mater. Times of India noted that the students follow him deeply and get really inspired.

    Satya Nadella came in the Spark Program at the Hyderabad Public School (first chosen for this program). In this program, the team utilised Microsoft materials and software to help and guide the young Indian students to kickstart their careers in tech.

    Satya Nadella met with many government officials for the purpose of improving IT education in schools all over India.

    Satya Nadella is a massive cricket fan

    Satya Nadella is a massive Cricket fan
    Satya Nadella is a massive Cricket fan

    Satya Nadella is a massive cricket fan and also said, it inspires him in the way he does the business. Cricket has made a great impact on Nadella’s life. He told this in an interview with Hyderabad’s Deccan Chronicle. He mentioned that he used to play Cricket in his school- Hyderabad Public School. This taught him great values but most of all, how to manage a team and leadership. This helped him a lot in his career.

    Satya Nadella is the most Powerful Indian-born tech Executive

    Satya Nadella is known to be one of the most powerful Indian-born businessmen in the world. According to a report by Reuters, when Satya Nadella became the CEO of Microsoft in 2014, he became famous as the most influential and powerful Indian tech executive in the world.

    Furthermore, he joined PepsiCo CEO Indra Nooyi among the Indians by becoming the most prominent and widely famous in the world and reaching the top American cooperation companies.


    Success Story of Sundar Pichai | Google CEO
    If one were to curate a list of the most powerful personalities in the SiliconValley, it would be incomplete without Sundar Pichai. Sundar Pichai is the CEOof both Alphabet and Google. The Google head honcho is renowned for hisdecision-making skills and business acumen. Read on to find out the st…


    Conclusion

    Satya Nadella has worked with great devotion towards Microsoft. He is taking the company to a next level of advancements and development. In Nadella’s book, he mentioned how he saw a different level of upgradation in Microsoft through the HoloLens device.

    He said that it holds many potential realty holdings. And so artificial intelligence and quantum computing are also developing brilliantly. The Microsoft team is working with excellent speed and plan to prepare for the more uprising future of Microsoft.

    Satya Nadella is the perfect personality for the CEO of Microsoft and no doubt in the upcoming years, we will see more growth and advancement in Microsoft.

    FAQ

    What is the monthly salary of Satya Nadella?

    The monthly income of Satya Nadella is $3 Million.

    What is Satya Nadella leadership style?

    Satya Nadella believes in the power of positive leadership and uses terms such as “growth mindset” and “empathy” that are reinforced by action.

    What is Satya Nadella net worth?

    The estimated Net Worth of Satya Nadella is at least $658 Million dollars as of 2021.

  • All the new Reliance projects announced at Reliance AGM | Reliance AGM 2021 Highlights

    The 44th AGM of Reliance Industries was conducted on 24 June 2021. The company had mentioned certain key points that they undertook during the Coronavirus pandemic such as contributing to oxygen. Reliance boasts of producing 11% of the country’s liquid oxygen that is the highest by any company, gave around 7.5 crore free meals, set up 116 vaccination centers in 109 cities across the country, and also conducted the largest corporate vaccination drive for its employees.

    Other than these the Chairman of the company, Mukesh Ambani had also discussed various projects that the company will undertake in the coming future. Let’s look at the projects and the details about them.

    Reliance AGM – Latest News
    Mukesh Ambani on Green Energy Project at Reliance AGM
    JioPhone Next Announcement at Reliance AGM
    Jio 5G plans announced at Reliance AGM
    Google Cloud and Jio partnership announcement at Reliance AGM
    Jio and Microsoft partnership announcement at Reliance AGM
    FAQ

    Reliance AGM – Latest News

    One of the major key takeaways from the Annual General Meeting of Reliance is its clean energy business. The company has stated that it would invest around INR 75,000 crore in a new clean and green energy business over the phase of the next 3 years.

    Another takeaway is about the partnerships of Jio and the introduction of a new phone under the brand Jio with the collaboration with Google. The company also announced the launch of Jiomart, where it will collaborate with Facebook.

    Mukesh Ambani on Green Energy Project at Reliance AGM

    On the 44th Annual General Meeting of Reliance the chairman of Reliance Industries, Mukesh Ambani has announced to begin the work on developing a clean energy project which is the Dhirubhai Ambani Green Energy Giga Complex in Jamnagar, which will be a 5,000 acres project.

    The company had announced that it has a target to reach a net-zero carbon company by 2035, where 60% of the revenue that is earned by the company is through hydrocarbon-fueled energy operations, as per the reports of the recent financial year. While compared to other players in the industry 2035 is a relatively shorter time frame where the major players such as BPCL, Royal Dutch shell, and many others commit to reaching the target by 2050.

    He said that the company has started working on the Giga Complex, which is expected to be one of the largest renewable energy integrated manufacturing facilities in the entire world. The Giga complex will contain a solar manufacturing unit, battery factory for energy storage, fuel cell making factory, and an electrolyzer unit which will be used to manufacture green hydrogen.

    The company also has plans to build for other Giga factories in order to integrate and manufacture all the components that are required by the new energy system, which include solar photovoltaic module factory, energy storage battery factory, fuel cell factory, and electrolyzer factory.

    The company is expecting to create an end-to-end renewables energy ecosystem and announced that it would invest around INR 60,000 crores in these 3 initiatives and the rest INR 15,000 crores will be invested into partnerships, future technologies, and value chain, and also upstream and downstream businesses.

    Ambani had also conveyed that the company will invest in building two additional divisions to strengthen this ecosystem. There will be a dedicated renewable energy project management and construction division and a dedicated renewable energy project finance division.

    Reliance also aims to set up a 100 GW solar energy by the end of the year 2030.


    Why is Facebook launching its own Smartwatch? (Even after the failure of its smartphone)
    Facebook has recently announced that it would launch its smartwatch during theyear 2022. They have also planned to launch the further versions of the watch.However, this is not the first time the company is entering into the hardwaretechnology sector. Let’s look at the latest news about the smart…


    JioPhone Next Announcement at Reliance AGM

    JioPhone Next will be developed through a partnership with Jio and Google and will be released as a Made in India phone. The smartphone will be powered through an optimized version of the Android platform, which will be especially developed for the JioPhone Next.

    JioPhone Next
    JioPhone Next

    The smartphone will be a 4G enabled smartphone and will enable the users to use the phone in their preferred language. The phone is expected to deliver a great camera quality and even the latest updates on the Android features and the security updates.

    JioPhone Next will contain all the major features such as Google Assistant, language translation, automatic read-aloud of screen text, smart camera with augmented reality, and much more. The smartphone is expected to be released in the market during the time of the Ganesh Chaturthi festival.

    The JioPhone Next is considered to be the most affordable 4G phone in the country and the entire world.

    Turnover of Reliance Industries Limited in India
    Turnover of Reliance Industries Limited in India

    How Tata is helping Airtel to bring Made-in-India 5G Technology in India?
    The 5G network has been said to come into India in a few years. Jio has beenworking on it for the last year and had also announced about the 5G network inone of their Annual General Meeting. But now Airtel and Tata group have joinedtogether to provide 5G network solutions in the country. In this …


    Jio 5G plans announced at Reliance AGM

    The company has plans to make India a 5G-must nation by the introduction of 5G into the country. The company has a 100% homegrown 5G solution where the company can roll out a 5G network in the country through a standalone position.

    The Jio 5G solutions have successfully provided over 1GB per second during the trials that were conducted using the 5G network. Ambani has conveyed that the company has received 5G approval from the regulators and also trial spectrum for 5G field trials.

    Ambani also stated that the company is confident to be the first one to launch full-fledged 5G services in the country. The company has also partnered with leading global partners in order to develop a full range of 5G capable devices.

    Google Cloud and Jio partnership announcement at Reliance AGM

    Mukesh Ambani had announced the partnership of the company with the Google Cloud services in order to power the 5G services and network of Jio. Google will provide an end-to-end cloud offering that will power the automated lifecycle management of Jio’s 5G network and services.

    In addition to this, to address the business challenges faced by the industries, both the companies will collaborate to bring a 5G edge computing solution.

    The services of Jio’s 5G network, software, and Google cloud’s innovation in AI and ML will be explored in the new sectors such as gaming, healthcare, video entertainment sectors, and education. Jio and Facebook

    The company has united the initial stage of JioMart with Facebooks’ WhatsApp and has provided encouraging results and valuable feedback by the company. Currently, the company is working on developing a full new commerce solution that will link the consumers and merchants. All these plans are expected to be implemented and launch over the next few quarters.

    Jio and Microsoft partnership announcement at Reliance AGM

    The company has also partnered with Microsoft in order to launch a 100 MW capacity of Jio-Azure cloud data centers in two cities of the country – Nagpur, and Jamnagar. The company is currently onboarding a group of customers for testing the product and service.

    Over the coming quarters, the company has plans to expand the data center capacity and offering the services to a growing number of SMEs and various other startups.

    Conclusion

    The main focus of the AGM was on the Green energy Giga factory that will be set up by the Reliance Industries. In the year 2016 the company had launched Jio in order to bridge the gap in the country in relation to the Digital divide and in the year 2021 the company is launching its clean energy business in order to bridge the gap in the green energy division.

    FAQ

    What is Reliance AGM ?

    Reliance AGM is annual general meeting held by Reliance industries where the chairman of Reliance Industries, Mukesh Ambani announces future projects and partnerships of Reliance.

    What is the Revenue of Reliance Industries?

    The Revenue of Reliance Industries is ₹540,000 crore (US$76 billion) in 2021.

    What is net worth of Mukesh Ambani?

    The net worth of Mukesh Ambani is 8,490 crores USD as of 2021.

  • List of top Companies adopting Hybrid workplace model and Why your company should adopt it too

    The hybrid work model was first introduced into the market by Google and later on a lot of companies have been able to adapt to the model. The Hybrid model is considered to be more effective in regards to the output for a company and various other advantages added to it. In this article let’s look at the top companies that have adapted to the hybrid work model and also why your company would think of moving forward with a hybrid model.

    Google
    Amazon
    Atlassian
    American Express
    Coinbase
    Facebook
    Microsoft
    Infosys
    FAQ

    Google

    The CEO of Google and Alphabet, Sundar Pichai had announced that the company will adapt to a new working model where the employees can work from the office as well as from anywhere during a particular week. 60% of the employees are expected to report to the office occasionally and the rest will be given the freedom to work from home.

    Amazon

    Amazon which is one of the largest e-commerce firms in the United States has announced a remote working policy for its employees. The company has conveyed that the employees whose position allows them to work from home will be able to work remotely from June 2021.

    The company has around 92,000 employees around the globe. Some of the remote jobs in the company are Customer, Service associate, Economist-Advertisement Finance, Customer Support Associate.

    Atlassian

    Atlassian is an Australian based software company having its headquarters in Sydney. The company develops software products, software development teams and other project managers. It was founded in the year 2002 and is a public limited company.

    The company has around 6117 employees and has been informed that the employees will be able to work from home forever. The recent remote jobs of the company are Content Designer, Product Marketing Manager, GTM.

    American Express

    American Express is a multinational financial service company. It was founded in the year 1850 and has its headquarters located in New York. The company has a worldwide presence and provides services in the fields such as Finance, Insurance and Travel. Some of the products of the company include Charge Cards, Credit Cards, Corporate banking and Traveler’s cheque.

    The company has more than 63,000 employees and has announced that the employees would be able to continue their remote working model through the Labor Day -2021. Some of the recent jobs for work from home include Manager-corporate communications and Global Supply chain management, Real time analyst and Business analyst.

    Coinbase

    Coinbase is an American based company that operates a cryptocurrency exchange platform. The company is a remote first company and does not have an official headquarters. The company has allowed most of its employees to work remotely and has conveyed that after the pandemic those who wish to return to the office can and the rest of the employees can work from home.

    Some of the recent jobs for work from home include social media manager, Group product marketing manager, training lead, client service. The company has more than 1000 employees.


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    Facebook

    Facebook is an US based social media platform that was founded in the year 2004 and has daily active users of more than 2 billion. They have a worldwide service and the platform is available in around 11 languages. Facebook is one of the largest social media platforms.

    The company has conveyed that it would allow almost 50% of its employees to work remotely forever. Some of the recent remote jobs are Technical program manager, a Product designer.

    Microsoft

    Microsoft is an US based software company and also a multinational technology corporation. The company was founded in the year 1975 and has its headquarters located in New Mexico, United States. The company offers products which involve personal computers, computer software and consumer electronics.

    The company has conveyed that their employees are allowed to work from home for an approx. of 50% of their work week and even the managers are given the liberty to approve remote work for the employees.

    Infosys

    Infosys is an Indian based multinational tech company that was founded in the year 1981 and has its headquarters in Bangalore, India. The company is into the IT services and IT consulting industry and is the second largest IT consulting company in India. The company has more than 2 lakh employees.

    Infosys has conveyed that they would let around 33 % to 50 % of their workforce to continue work from home forever. Some of the recent remote jobs of the company include Underwriting Manager, Post Closer Process associate.


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    Why should your company choose the Hybrid work model?

    The hybrid work model provides a freedom of choice and flexibility to the employees. It is considered to be a more effective, sound and a realistic approach towards remote jobs. This reduces the control over an individual’s life by being able to avoid the day to day problems such as transportation of the employees, time to log off or log in, the collaboration of the employees, etc.

    This model also acts as an advantage for the working women as they will be able to continue their employment and their career and not to quit their careers in between.

    It was also found that in the long term the productivity will be much more higher for work from home model as the employees are given the freedom to choose the surroundings and the place which makes it more convenient and comfortable for them.

    Conclusion

    The hybrid work model has a lot of advantages and helps the company as well as the employees benefitting them equally. This model is expected to become much more common and to be an important part of the corporate world in the near future.

    FAQ

    What is hybrid workplace model?

    The hybrid workplace model is a type of model that combines remote working and in-office working where some or all employees have the freedom to choose where and when they work, dividing their time between working from home and working from a office.

    Is hybrid work the future of work?

    As per the executives of the top companies the hybrid model in which employees work both remotely and in the office will become far more common.

    Is it better to work at home or in an office?

    Studies have shown that Work from home has increased productivity of employees also it cuts down the time it takes to travel to the office.

  • What is Microsoft Azure And How Does it Work

    The services offered by Microsoft such as Azure is replacing the practice of storing all the data in server that you purchase which can be expensive. Cloud services are essentially the new and advanced method of storing and accessing data and provide software subscriptions mainly for the example like Microsoft office 365 suite.

    Microsoft Azure – About
    Microsoft Azure – Application
    Microsoft Azure – Services
    Microsoft Azure – Training
    Microsoft Azure – How Does It Work?
    Microsoft Azure – Pricing Plans
    Microsoft Azure – FAQ’s
    Microsoft Azure – Conclusion

    Company Name Microsoft Azure
    Developer Microsoft
    Founded On Febraury 1st, 2010
    Operating system Linux, Microsoft Windows
    Licence Open source for client SDKs

    Microsoft Azure – About

    Microsoft Azure formerly known as “Windows Azure” is a cloud computing service that provides provisional computer resources that including other Microsoft’s own products and technologies. It provides a range of cloud services, including compute, analytics, software, storage, databases and networking.

    It also offers open source technologies such as Linux technologies which can be deployed inside a virtual machine. Users can pick and choose from these services to develop and can even scale new applications or run existing applications in the public cloud. Microsoft also offers Microsoft Azure training.

    Microsoft Azure Logo

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    Microsoft Azure – Application

    Microsoft Azure Applications
    • The Azure platforms aims to help businesses manage the challenges that they face and meet their organizational goals.
    • You can create you own Linux virtual machine in minutes from the wide selection of marketplace templates while Azure will host your apps and services
    • It offers tools that help support all industries including e commerce, analytics and finance is compatible with other open source technology.
    • Azure also offers managed SQL relational database from one to unlimited number as a service.
    • You can use Azure as a resource to build your application and to launch it in a virtual machine, Azure provides an affordable alternative to the heavy budget that is required for resource provisions.
    • With azure it is easier to create and globally deploy applications that compatible on popular web and portable platform. Which come along with safe and highly accessible data storage.
    • It is adaptability to any environment so startups can compete with fortune 500 companies and then later transition to other bigger setups.
    • Another add on service available under Azure is that Visual Studio team services offer a complete application life cycle management (ALM) solution in the Microsoft cloud.

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    Microsoft Azure – Services

    Microsoft charges for azure on a pay as you go basis, which means that the subscribers receive a bill each month that only changes them for the specific resources they have used. Azure offers 4 different forms of cloud computing which are Infrastructure as a service (IaaS), Platform as a service (PaaS), Software as a service (SaaS) and server less.

    Microsoft Azure Services

    1. Infrastructure as a Service (LaaS) –

    This is the base of the service that Microsoft Azure provide their clients a server in the cloud. They control the virtual machine and give full autonomy of the management to the client, from the operating system to the application that they’ll be deploying.

    2. Platform as a Server (PaaS) –

    The clients are also given an operating system, a database, a web server, a code executor and other services along with the server in the cloud. It deals with the operating system and other minor details so you can focus on your work.

    3. Software as a Server (SaaS) –

    This service is for building an application that is hosted on third party vendors. Most applications are built on a cloud in order to avoid costs and ease of availability.

    Microsoft Azure – Training

    Microsoft itself offers preparing in Microsoft Azure through their Microsoft Virtual Academy. They offer levels of training as the beginning structure from beginner to middle of the road and afterward advance course. Anybody from understudies to individuals who work intimately with Microsoft Azure can increase some intensive understanding, as Microsoft even offers free courses to its clients.

    The beginner can try Microsoft Azure for IT Pros Content Series: Introduction to Microsoft Azure, and a progression of six courses. Microsoft has a whole preparing page on its site explicitly for Microsoft Azure, which are all free. Individuals taking the course will be given confirmations for their Microsoft Azure preparing. Microsoft Learning is another device that shows you Microsoft Azure through the Microsoft Virtual Academy and paid preparing. After the courses and exercises, you’ll be offered certificate tests.


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    Microsoft Azure – How Does It Work?

    The Process of Microsoft Azure

    1.  Just as other cloud platform, Azure also relies on technology known as virtualization. Most computer hardware can be emulated in software because most computer hardware need a simple set of instruction which is permanently or temporarily encoded in silicon.

    2. By using an emulation layer that maps software instructions to hardware instruction, virtualization can be executed in software as if it were the actual hardware itself.

    3. The cloud is a set of physical servers in one or more data centers that execute the virtualized hardware for the customers. With this the questions that raise are how does the cloud create, start, stop and delete millions of instances of virtualized hardware for millions of customer at once?

    4. To understand how this works, we should look at the architecture of the hardware which is in the data center. Inside each data center there is a collection of servers that are arranged on server racks. And every server rack will contain server blades as well a network which provides network creativity and a power distribution units (PDU) providing power.  Racks are further grouped into larger units called Clusters.

    5. Each rack or cluster are designated to run these virtualized hardware instances for the customer. Some of these servers run cloud management software called fabric controller, which allocates and monitors the health of the server and heal server when it fails.

    6. Each instance of the fabric controller is connected to another set of servers that run cloud orchestration software known as front end. The internal Azure database is used for all the functions the cloud performs.


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    Microsoft Azure – Pricing Plans

    Like other open cloud suppliers, Azure basically utilizes a pay as you use model that charges depending on the amount of utilization. However, if a single application utilizes various other Azure services, each service may include different price points. What’s more, if a client makes a long term commitment to a certain service, Microsoft offers a discounted price.

    Given the numerous components of cloud service pricing, the organization must review and manage cloud utilization to limit costs.  For example, Azure native tools, can help screen, visualize and enhance cloud spending. It is also possible to use tools like Cloudability or RightScale, to oversee Azure usage and related expenses.

    Microsoft Azure – FAQ’s

    What is Microsoft Azure used for?

    At its core, Azure is a public cloud computing platform—with solutions including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) that can be used for services such as analytics, virtual computing, storage, networking, and much more.

    Is Microsoft Azure free?

    Azure is an extremely big and powerful cloud platform that you can use to develop and run your applications. These are services like Cosmos DB, Cognitive Services, Azure Active Directory and many more. If you are new to Azure or if you want to run an experiment on Azure, you can use it for free, for 12 months.

    What is Microsoft Azure and why is it used?

    Microsoft has leveraged its constantly expanding worldwide network of data centers to create Azure, a cloud platform for building, deploying, and managing services and applications, anywhere. Either option provides secure, reliable access to your cloud-hosted data—one built on Microsoft’s proven architecture.

    What are the Microsoft Azure Services?

    Microsoft Azure comes with a range of data services: Azure Storage, Azure SQL Database, Azure DocumentDB, Azure StorSimple, and Azure Redis Cache. Below is an overview of Azure Storage, one of the most prevalent data services provided by Microsoft Azure.

    Does Azure require coding?

    Azure as a platform can be learned without knowing any programming at all. Although if you wish to deploy an application to Azure then you may need to write some configuration code or a deployment script. But for normal infrastructure management and other tasks you can use Azure. There are many ways to learn Azure.

    Is Azure owned by Microsoft?

    Microsoft Azure commonly referred to as Azure, is a cloud computing service created by Microsoft for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.

    Microsoft Azure – Conclusion

    So fundamentally, Azure is a huge collection of servers and networking hardware running a complex set of distributed applications to orchestrate the configuration and operation of the virtualized hardware and software on those servers. It is this orchestration that makes Azure so powerful, because users are no longer responsible for maintaining and upgrading hardware because Azure does all this behind the scenes.

  • How much do these Top 10 Companies make Every minute in the World

    The revenue earned by a company is the major source through which the worth of the company is decided. You would be surprised to know some of the top companies’ revenue earned per minute. Here are the list of the top companies and the revenue they earn every minute.

    Amazon
    Apple
    Alphabet
    Microsoft
    Facebook
    Tesla
    Netflix
    Walmart
    Sony
    Toyota Motor Corp
    FAQ

    Amazon

    Amazon.com Inc is an American based multinational technology company. It was founded in the year 1994. The company is located in Washington. It focuses on e-commerce, cloud computing, artificial intelligence and digital streaming. It is one of the big five companies in the U.S IT industry.

    The company earned a revenue of USD 386.064 billion in the year 2020 and a revenue of USD 955,917 per minute.

    Apple

    Apple Inc is an American based Multinational technology company. It was founded in the year 1976. The company is located in California. The company focuses on designing, developing and selling consumer electronics, online services and computer software. It is also one of the big five companies in the U.S IT industry.

    The company earned a revenue of USD 274.515 billion in the year 2020 and a revenue of USD 848,090 per minute.


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    Alphabet

    Alphabet Inc is an American multinational conglomerate. It was founded in the year 2015. Alphabet is the parent company of Google. The company has its headquarters in California. Alphabet is considered to be one of the world’s most valuable companies and the fourth largest technology company in the world. Alphabet’s Google is one of the big five companies in the U.S IT industry.

    The company earned a revenue of USD 182.53 billion in the year 2020 and a revenue of USD 433,014 per minute.

    Microsoft

    Microsoft is an American multinational technology company. It was founded in the year 1975. The company is located in Washington. The company focuses on developing, providing licenses, support, manufacturing and selling of computer software, personal computers, consumer electronics and related services. The company is also one of the big five companies in the U.S IT industry.

    The company earned a revenue of USD 143 billion in the year 2020 and a revenue of USD 327,823 per minute.


    Microsoft Vs. Apple Business Model
    Microsoft and Apple are the two largest companies in the world. The business model of Apple is based on customer-centric devices and innovation. Microsoft’s business spanned across Windows, Office products, Gaming (Xbox), Hardware, Web search engine (Bing), Cloud, LinkedIn, etc.


    Facebook

    Facebook is an American based multinational company. It is social media and social networking service. The company was launched in the year 2004. It is located in California. Facebook was the most downloaded app during the 2010s.

    The company earns a revenue of USD 85,965 million and a revenue of USD 213,628 per minute.

    Tesla

    Tesla Inc. is an American based Electric Vehicle and Clean energy company. It was founded in the year 2003. The company is located in California. The company has a wide range of products which include electric cars, solar panels, solar roof tiles, battery energy storage from home to grid scale and various other products and services.

    The company earned a revenue of USD 31.536 billion in the year 2020 and a revenue of USD 81,766 per minute.

    Most valuable brands worldwide in 2021
    Most valuable brands worldwide in 2021

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    Netflix

    Netflix is an American based company. It is an over-the-top platform and a production company. Netflix was founded in the year 1997. The company has its headquarters in California. Netflix is a member of the Motion picture Association (MPA). It is involved in producing and distributing contents across the globe.

    The company earned a revenue of USD 25 billion in the year 2020 and a revenue USD 50,566 per minute.

    Walmart

    Walmart is an American based multination retail corporation. The company was founded in the year 1962. It has its headquarters in Arkansas, U.S. The company operates a chain of discount department stores, hypermarkets, grocery stores, etc. Walmart is the world’s largest company by revenue.

    The company earns a revenue of USD 559.2 billion in the year 2021 and a revenue of USD 1,063,546 per minute.

    Sony

    Sony group is a Japanese based multinational conglomerate corporation. It was founded in the year 1946. The company has its headquarters in Tokyo. Sony is one of the world’s largest manufacturers of professional and consumer electronic products, the largest company for video game console, the second largest record company, the second largest video game publishing company, as well as one of the most comprehensive media companies.

    Sony earned a revenue of USD 80 billion in the year 2020 and earns a revenue of USD 152,207 per minute.


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    Toyota Motor Corp

    Toyota Motor Corp is a Japanese based multination automotive company. It was founded in the year 1937. The company has its headquarters in Aichi, Japan. Toyota is considered to be the tenth largest company in the world in terms of Revenue generated.

    It is also the largest automotive manufacturer in the world. Toyota was the world’s first automotive company to manufacture more than 10 million vehicles in a year.

    Toyota Motor Corp earned a revenue of USD 275.4 billion in the year 2020 and earns a revenue of USD 489,726 per minute.

    FAQ

    What company makes the most money per minute?

    Amazon is an American conglomerate which makes USD 955,917 per minute.

    What the most profitable companies make per second?

    Big pharma companies like Johnson & Johnson and Gilead Sciences make more than $400 per second.

    How much does Jeff Bezos make a minute 2020?

    Jeff Bezos makes about $321 million a day, $13.4 million an hour, $222,884 a minute, and $3,715 a second in 2020.

    Conclusion

    The above are some of the top companies in the world and the revenue they generate every minute.

  • Can Epic Games win the Legal Battle Against Apple

    A trial is being set for May 2021 for the lawsuits and legal filings between Apple and Epic Games. We may finally be able to see a conclusion for the lawsuits and filings.

    There have been a couple of lawsuits between these two corporations. All the issues started over when epic games found a way to avoid paying 30% of fees charged by Apple on its app store. Let’s look at all the lawsuits and legal filings which has happened to date by Apple and Epic Games.

    Epic Games Circumvention
    Fortnite Delisted from Stores
    Epic Games Response to Apple
    Epic Games sues Apple
    Microsoft’s support for Epic Games
    Judgment by the U.S Court
    The Next Trial
    FAQ

    Epic Games Circumvention

    The entire issue started back on 13 August 2020, when Epic Games had introduced an update for its gaming app Fortnite on iOS and Android devices. The new update gave the users an option to purchase V-bucks directly from Epic Games rather than doing it through App store on iOS devices or the play store for Android devices.

    Generally, when you purchase anything on the app store or Google play store, Google and Apple will charge 30% as a transaction fee. But with the new update for Epic Games gaming application, they had found a way to avoid paying 30% transaction fees to both Google and Apple.

    This reduced the price for users to purchase V-bucks at a cheaper price as they dint have to pay 30% of the transaction fee to Apple or Google.

    Fortnite Delisted from Stores

    Apple responded quickly. They gave an incredibly quick response on the same day that is 13 August 2020. Apple immediately delisted Fortnite from the app store. Soon after that, even Google followed the same by removing the app from the Google play store.

    It was an unexpected move from Apple as the company was taking its major source of revenue from one of the most popular games in the world.


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    Epic Games Response to Apple

    In no time Epic Games had released a response for Apple’s delisting. A 1984 Fortnite video was aired by Epic Games on the same day in which Fortnite Parodied an Apple ad. The ad communicated a warning of the big corporations having dominance over life.

    1984 video is considered to be a statement from Epic Games. It was positioning itself as a corporation that can fight another corporation against its dominance in the market. After the delisting of Fortnite Epic Games took the fight directly to Apple.

    Registered users of Fortnite worldwide
    Registered users of Fortnite worldwide

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    Epic Games sues Apple

    Epic Games filed a lawsuit against Apple in California. Epic Games strongly stated that it would build launch its own app storefront on the iOS devices. Epic Games stated that they felt obliged to charge extra for their V-bucks due to the extra transaction fees charged by App store.

    Epic’s lawsuit is concentrated on launching its own app storefront on iOS devices. This is expected to be a separate from Apple’s app store and this would open opportunities for other developers as well.

    Microsoft’s support for Epic Games

    Microsoft had indicated its support for Epic Games lawsuit against Apple. This was mainly concentrated on Apple’s decision to block Epic Games from accessing the Unreal engine and updating it for iOS devices.

    Microsoft alleged that this would have a really big impact on the games on iOS devices and that relied on the Unreal engine. It meant that the games which used Unreal Engine will not receive any more updates.

    Microsoft Backed Epic Games
    Microsoft Backed Epic Games

    Microsoft Vs. Apple Business Model
    Microsoft and Apple are the two largest companies in the world. The business model of Apple is based on customer-centric devices and innovation. Microsoft’s business spanned across Windows, Office products, Gaming (Xbox), Hardware, Web search engine (Bing), Cloud, LinkedIn, etc.


    Judgment by the U.S Court

    Later in August, a judge ruled in favor of Apple but for a temporary point of time. The U.S district court Judge ruled that Apple did not have to immediately reinstate Fortnite into their app store.

    The Judge also stated that Apple could not stop Epic Games from accessing the Unreal Engine. The Judge provided permission for Epic Games to continue providing updates for its Unreal Engine, even though Fortnite was not reinstated in the app store.

    The Next Trial

    It was later announced that Epic Games and Apple would move to the court for the next trial which will be held on 3 May 2021. This trial will be concentrated on exploring Apple’s dominance as a monopoly over the distribution of apps.

    The trial would be in the limelight for the reasons such as whether one of the most popular games in the world would return back or will ever be able to return back to the iOS devices.

    The other reasons would include whether Epic games would be able to maintain their access towards the Unreal Engine and whether a third-party apps storefront can be launched on the iOS devices other than the app store.

    FAQ

    Why was Epic Games removed from app store?

    Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result their Fortnite app has been removed from the store.

    Is Fortnite banned on Apple?

    Apple has banned the popular mobile game Fortnite amid a legal battle with its publisher, Epic Games, but the iPhone maker’s customers may soon be able to resume playing the title.

    What is V bucks?

    V bucks is an in-game currency that can be spent in Fortnite Battle Royale, Creative, and Save the World modes.

    Conclusion

    We will have to wait and look forward for the next trial to analyze all the answers and solutions for the above reasons and this lawsuit of Apple and Epic Games is expected to have a really huge consequence to be faced throughout the gaming industry.

  • Microsoft Vs. Apple: Analysis About Their Business Model

    Microsoft Corporation and Apple, Inc. are leading companies in consumer access and technology. They are competing each other in so many sub-industries, such as operating systems, mobile devices, hardware, advertising, software, Web browsing, applications, etc. Microsoft and Apple have a different business model.

    They are the two largest companies in the world.  The business model of Apple is based on customer-centric devices and innovation. Microsoft’s business spanned across Windows, Office products, Gaming (Xbox), Hardware, Web search engine (Bing), Cloud, LinkedIn, etc. They have a diversified business model. They changed their business model by starting to release their own devices.

    These 2 companies made a revolution in the technology industry. Both companies have chosen a different way for the adoption of enterprise. These tech giants succeeded in the enterprise, using different strategies. Both companies have a different approach from the philosophical and organizational perspective The analysis about the business models of these 2 companies are given below.

    Business model of Apple

    Apple, Inc. was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak on 1976. It is one of the most successful companies in the world. The company offers software services and technology products. The headquarters of the company is situated in California, USA. Currently, Tim Cook is the CEO of the company.

    Steve Jobs

    Apple 1 computer is the first product of the company. After that, Apple provided so many services and products. iPhone is one of the most successful products from Apple. iPhone had a sale was  $142 Billion in 2019. It represents the 54% of Apple’s total revenue. Its total revenue was $260.174 Billion in 2019.

    Strengths

    Apple is one of the most valuable brands. It has a brand value of $140 billion in 2020. Apple is a reliable company in the industry of smart technology devices and advanced computers. The loyal customers, who number in millions is one of their major strengths. And also, they have top technology.


    Evolution of Apple and Its Business Model
    With a market [https://startuptalky.com/tag/market/] capitalisation of over atrillion dollar at the time of this writing, Apple is among, if not the mostvaluable brand in the world. In recent years, it has become increasingly rareto not use an Apple product at some point in your day. In fact, as…


    Apple introduced some innovative products such as iPads and iPhones. They are still determined to manufacture the best technology devices. Apple Company provides a specific business page to its customers. According to customer’s needs, It gives technology solutions of top quality.

    Apple gives more dedication into designing of their products. According to customer needs, they are doing more researches. Apple introduced an iPhone recycling robot named “Liam”. It is used to disassemble of iPhones. The reusable parts are safely stored. Those parts are used for new manufacturing.


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    The company is expanding their services portfolio. The 16% of their total annual revenue (2019) comes from its services. It is the second largest contributor to its total revenue. iPhone (54% in 2019) is the biggest source of company’s total revenue. In 2019, Apple Company introduced so many new services. It includes Apple Arcade, Apple TV+, Apple Card, and Apple news+.

    Annual revenue of Apple from 2016 to 2019

    Weaknesses

    The products from Apple considered as a luxury item due to the high prices. Apple’s products are not affordable for low Income consumers. Most of their customers are middle or high class individuals. Apple has only limited advertising resources. Company’s marketing mainly depends on their flagship and iconic retail stores.

    Apple released their mapping service named “Apple Maps” in September 2012. It was a failure. They are swiftly entering into new services (game streaming, video content streaming, and credit card) and competing with the major players such as Disney, Netflix, City, Paypal, Chase etc. The products of Apple do not support other technologies or softwares. So Apple’s products are incompatible with other devices.


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    Customers have to buy Apple accessories or apps to continue the using of products from Apple. They received payments to make search engine of Google company as the default search engine for their Safari web browser. Because of this, the company is under investigation. They have been accused of using tracking apps in phones to find the location of users. But in their latest version of phones provides the right for users to decline the tracking.

    Business model of Microsoft

    The Microsoft is an American multinational technology company. It was founded by Bill Gates and Paul Allen on 1975. The company offers office software suites, devices, apps, cloud computing, operating systems, hardware and software products. They are one of the leading companies in software market. The headquarters of the company is situated in Washington, USA. Currently, Satya Nadella is the CEO of the company. They are forefront of the technology industry for more than 40 years.

    Bill Gates

    Strengths

    Microsoft is considered as the market leader in the industry of software technology, especially in cloud computing. They are the developers of Windows operating system. Azure is a public cloud made by Microsoft. Company’s total revenue was $126 billion in 2019. Microsoft is one of the top 5 cloud service providers in the world.

    The Microsoft has a brand value of $117 billion in 2020. The company operates their business in more than 190 countries. They launched a promoted version of Windows 10. It got more than 700 million installs. Microsoft added new stock keeping units to its portfolio. It includes Microsoft 365. The company has larger loyal customer base. It is one of their main strength.


    Evolution of Microsoft and its Business Model
    History of MicrosoftRevenue Streams of MicrosoftConclusion It all started with two computer geeks who were fascinated by the world ofcomputers. Microsoft [https://startuptalky.com/tag/microsoft/] Corporation is anAmerican multinational technology [https://startuptalky.com/tag/technology/…


    They have an efficient adverting platform. The company influenced consumers through their effective and stronger marketing strategies. Their advertisement with the title “The future starts now” has touched so many peoples. Microsoft has a 4th rank in world’s most valuable brand list prepared by Interbrand. The company offers user friendly and quality products such as Office software products and Windows OS.

    They are implementing a freemium business model. Microsoft realized that paid software is a more difficult sell in an age of low-cost alternatives. Tablets and phones are replacing PCs. A newer Microsoft business model has been made by CEO Satya Nadella, who emphasizes product integration, a “freemium” software package, and a concentration on its cloud computing business.

    Annual revenue of Microsoft from 2016 to 2019

    Weaknesses

    The cyber-crime cases are increasing. It made Microsoft in a weakened state. Cyber-security of the Windows OS have faced attacks from hackers for several times. Their hardware product sales are failing to grow. It includes phones and surface pro computers. Also, PC shipments of the company have frequent falls, because of currency fluctuations and rising to vendors’ rising prices.


    Microsoft launches Back2Business Solution Boxes for SMBs & Startups
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    They are lagging in advanced technology and innovation. At this time, Google, Apple and Amazon are rapidly growing.  Safari, Google, and Firefox are the leaders in the internet browser market. But Microsoft is lagging in the Internet browser sector. The acquisitions of the company such as LinkExchange, WebTV, Danger, and Massive were failures. Those unprofitable investments are the major weakness of the Microsoft.

    In terms of enterprise value to free cash flow and price to earnings ratio, the market value of Apple is currently higher than Microsoft. Apple has a market capitalization of $1.904 trillion in August 2020. But Microsoft has only $1.607 trillion in this time.


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    The analysts said that there will be a 15% compound annual earnings growth for Microsoft and 11.5% compound annual earnings growth for Apple in the next 5 years. The both companies have crossed the market capitalization value of $1.5 trillion. Now their next target is to reach the market capitalization value of $2 trillion.

  • Trivia: Bring The Fun Back To Your Workspace

    The secret of a successful company is the team that works effortlessly for it. And the secret to having teams that are dedicated to your company is how happy they are at the workplace.

    For most people, a workplace is no place for fun. But what if I told you that a little bit of fun can work wonders for your team and company.

    If you’re wondering how to, read below to find out.

    What is Trivia?
    Trivia – Features
    How to use Trivia on Slack –
    How to use Trivia on Microsoft –
    Trivia – Pricing
    Trivia – FAQ’s
    Conclusion

    What is Trivia?

    The latest trend for all companies worldwide, post COVID-19 is that they have shifted towards remote working. Many people realized that they can do the same work staying at home and that they didn’t need to go to an office every day.

    This realization has drastically changed the work culture. Unlike before, people cant socialize with their teams outside of work and this might lessen their productivity as a team.

    What you need is for your company and employees is that even if they’re working remotely, they must be able to engage with each other outside of work.

    This is why you need Trivia…

    Trivia weekly challenges dashboard
    Trivia weekly challenges dashboard

    With Trivia’s suite of games, your employees can socialize and have fun with each other. This will not only strengthen their engagement with each other but also be more productive at work.

    Also, you wouldn’t even have to google for games or visit different websites, as Trivia can be integrated into your Slack and Microsoft workspaces.

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    Trivia – Features

    Build morale and engagement of your remote working teams with Trivia’s suite of quizzes and games right inside the Microsoft & Slack workspace. Compete with your colleagues in real-time challenges, top quiz leaderboards, and earn bragging rights. Just like you would do in an office.

    Trivia is simple and easy to deploy with numerous quizzes, puzzles, and games.

    Seamless Integration – Start a Trivia poll, puzzle, and more with your team no matter where you are, and directly on your Microsoft and Slack teams.

    Multiple game types – You cant play the same game everyday right? This is why Trivia has a suite of games of different genres so that you will never be bored.

    Leaderboards – The biggest reason why people play games is to show off their skills. Now you can do the same with your team if you reach the top of the leaderboards.

    Trivia leaderboards and rankings
    Trivia leaderboards and rankings

    How to use Trivia on Slack –

    Follow these simple steps to boost engagement and team morale

    1. Add Trivia to Slack by searching and installing for free on Slack.
    2. Play games to your heart’s content with a plethora of games that Trivia offers.
    3. Bring your team together by enjoying and competing in quizzes, Game of Gotcha, word puzzles, and many more.

    To get started with

    🌶 For a (Un)Popular Opinion poll, submit the command ‘/trivia opinion’

    ✍🏻For a Custom Quiz you have created, submit the command ‘/trivia custom’

    🧐For a Game of Gotcha, submit the command ‘/trivia gotcha’

    🔡For a Word Puzzle, submit the command ‘/trivia puzzle’

    🎉For a Trivia quiz, submit the command ‘/trivia’

    Alternatively, you can start a Trivia Game from the Shortcuts (⚡️) inside Slack.

    If you need help to get started,

    • submit the command ‘/Trivia help’ in a channel where the Trivia app is added, or
    • submit the command ‘help’ in the messages tab of the Trivia app in Slack.

    How to use Trivia on Microsoft –

    🌶 For a (Un)Popular Opinion poll, submit the command ‘@Trivia opinion’

    ✍🏻 For a Custom Quiz you have created, submit the command ‘@Trivia custom’

    🧐For a Game of Gotcha, submit the command ‘@Trivia gotcha’

    🔡 For a Word Puzzle, submit the command ‘@Trivia puzzle’

    🎉 For a Trivia quiz, submit the command ‘@Trivia trivia’

    If you need help to get started,

    • submit the command ‘@Trivia help’ in a channel where the Trivia app is added, or
    • submit the command ‘help’ in the Messages tab of the Trivia app in Microsoft Teams.

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    Trivia – Pricing

    Trivia – $49 Plan A

    $49/lifetime

    • 30 Total users
    • Unlimited Trivia Quizzes
    • Unlimited Games of Gotcha!
    • Unlimited (Un)Popular Opinions
    • Unlimited Word Puzzles
    • Workspace Leaderboard
    • Schedule Quizzes
    • Non-stackable
    • 60-days Refund Policy

    Trivia – $59 Plan B

    $59/lifetime

    • 75 Total users
    • Unlimited Trivia Quizzes
    • Unlimited Games of Gotcha!
    • Unlimited (Un)Popular Opinions
    • Unlimited Word Puzzles
    • Workspace Leaderboard
    • Schedule Quizzes
    • Non-stackable
    • 60-days Refund Policy

    Trivia – $97 Plan C

    $97/lifetime

    • 150 Total users
    • Unlimited Trivia Quizzes
    • Unlimited Games of Gotcha!
    • Unlimited (Un)Popular Opinions
    • Unlimited Word Puzzles
    • Workspace Leaderboard
    • Schedule Quizzes
    • Non-stackable
    • 60-days Refund Policy

    Trivia – FAQ’s

    What games can I play with Trivia?

    Trivia Quizzes

    • Create custom quizzes, or
    • Use 28,000+ questions available across 30 categories in MCQ format

    Word Puzzles

    • Solve more than 10000+ puzzles
    • Rearrange alphabets to make meaningful words

    (Un)Popular Opinions

    • A collection of causal controversial opinions that will definitely improve team engagement.

    Gotcha!

    • MCQ’s with a twist
    • The best engaging Trivia game
    • It helps not only to know the correct answers but also to fool others with wrong answers.

    Is there a limit for the number of quizzes one can conduct after a purchase?

    No, there is no limit on the number of quizzes that can be conducted.

    Can there be multiple winners in a quiz?

    Yes! As long as your team answers the same number of questions correctly.

    What data do I have to share with the Trivia app? Is it safe to install it on my channels?

    Trivia only collects info to run games and quizzes. Details that are collected are team name, Admin details, and user names. The data is retained as long as you are a customer. All PII data is deleted once you cancel the plan.

    Conclusion

    “Use it every day! Games are up in seconds, and it fires up my brain for the rest of the day. Great for connecting with coworkers and taking a break from the regular workflow.” – Igor Lenterman. Intern, Science

    Trivia is one of the best engagement building apps there is, especially for teams who work far away from each other.

  • Apple Vs. Microsoft: Analysis Of Their Marketing Strategy

    One of the most well-known rivalry in the technological industry is between Apple Inc and Microsoft Corporation. They are two of the largest companies in the world as both Apple and Microsoft have touched market capitalization value of $1.5 trillion in 2020. Both the companies have revolutionized the technological industry by providing us with two very different software applications and gadgets such as Mac and PC.

    They are two of the most established companies when it comes to the production of computers. Both Apple and Microsoft are competitors even in different sectors of the industry like hardware devices like smartphone and PCs, advertising, making software’s, operating systems, etc. Apple main aim is to produce gadgets like iPhone, Mac, Apple watch , etc, while Microsoft focuses on making software  applications for different devices and giving license for their software services.

    Which is why both the companies have different approaches to marketing strategies. Let’s put a light on some of the key points from the marketing strategies of both companies and check how you can implement them in your business.

    A brief about Apple Inc.
    A brief about Microsoft Corporation
    The Target Audience of Apple and Microsoft
    The Marketing Mix of Apple and Microsoft
    The Market Strategy of Apple and Microsoft
    Frequently Asked Questions – FAQs

    A brief about Apple Inc.

    Apple Inc is one of the most well known American corporation which is popular for creating unique designs and selling electronics, computer software and online services. The headquarters of people Inc is situated  in Cupertino, California. The company is credited for designing products such as Macintosh range of computers, iPad, iPhone, iPod, Mac, Apple watch, etc. The company is also know to make software such as iLife, the safari web browser, iOS and iTunes among others. Apple now operates in over 350 stores around the world and offers both software and hardware.

    The success story of Apple

    The success of Apple Inc. is solely because of the contributions made by the cofounder and entrepreneur, Steve Jobs who created good looking, easy to use products and the ability to create innovative products that consumer’s desire. The company was created during the unstable economic situation of the 1970’s. The company introduced Macintosh in 1984 after which it also got its widespread recognition because of its marketing and advertisements for its products. In 90’s after jobs resignation, apple lost a huge market share to its lower priced competitors Microsoft and Intel.

    In 2000, when jobs returned and became the CEO, Apple gained it prominence after the launch of iMac and the Think different campaigns. In August 2011, Jobs resigned as CEO due to health issues, which led to Tim Cook becoming the new CEO. And the rest is history. Apple’s annual revenue for 2020 was $274.5 billion, making Apple Inc the world’s most valuable company. As of January 2021, Apple has achieved the title of becoming the world’s largest PC vendor and also becoming the world’s fourth largest manufacturers of smartphones. Apple is now also the world’s largest music retailer with iTunes.


    Microsoft Vs. Apple Business Model
    Microsoft and Apple are the two largest companies in the world. The business model of Apple is based on customer-centric devices and innovation. Microsoft’s business spanned across Windows, Office products, Gaming (Xbox), Hardware, Web search engine (Bing), Cloud, LinkedIn, etc.


    A brief about Microsoft Corporation

    Microsoft Corporation is an US based multinational technology company which is headquartered in Redmond, Washington. The company is known for manufacturing, licensing and selling software’s, consumer electronics, PCs, etc. Some of its well-recognized and popular contributions to the tech industry is Microsoft office suite, internet explorer, Xbox video game consoles and a variety of PCs. Microsoft is also one of the top five tech companies in the US that includes Google, Apple, Facebook, Amazon and Microsoft. In 2020 Microsoft became the 21st company in the Fortune 500 list.

    The success story of Microsoft

    The company was founded by Bill Gates in 1975 . The company was made from contributions of the ideas of two individuals Bill Gates and Paul Allen, as they were interested in computers and programming. The company rose to prominence in 80s with developments like Altair 8800, MS-DOS and the most popular Microsoft windows. Bill gates was then replaced by Steve Ballmer as the CEO in 2000. In the 90s the company made major acquisitions of Skype for $8.5 billion in 2011 and LinkedIn for $26.2 Billion in 2016.

    Microsoft provides a vast range of products and service that are aimed at satisfying the customers on what they want in the software industry. In addition to this, the company has extended its operations in other sectors in order to enhance its competitive advantage. The company now offers a wide range of products, software’s and servers for its user’s desktops, laptops, tabs, gadgets and servers including internet search with Bing, cloud computing with Azure, mixed reality with Hololens and software development with visual studio.

    The Target Audience of Apple and Microsoft

    Apple Inc. has both software and hardware products and services, for software it has iCloud, iLife, iMessage, iMovie, iTunes, etc and for hardware it has iPhone, Macbook, iMac, Apple watch, iPad, etc. Which is why the apple has a vast array of target audience as it keeps expanding its market with every new product. Apple already has 1.5 billion users who fall under the age bracket of 22 to 55 years old. The male to female user ratio is 60.8% to 39.2% showing that it is expanding in the male market.

    Apple also targets people with medium to high income individuals who live in metropolitan cities and are loyal to the brand. The occupation group of Apple users are considered to be students and young professionals to even managers and executives. Microsoft also has both software and hardware products and services. Everyone from the middle class house at least owns one Microsoft hardware or software that is because the target audience of Microsoft are people who don’t necessarily have a high income.

    Microsoft’s target audience age group range from 16 and older and from both urban and rural areas around the world. They also target young crowds that are usually students, employees and professionals and are loyal to the brand. Microsoft also uses the approach of STP which is Market Segmentation, Targeting and Positioning in order to bring about communications in marketing as it enables the company to make propositions their priority.


    Evolution of Apple and Its Business Model
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    The Marketing Mix of Apple and Microsoft

    Apple’s marketing mix shows us how the company matches with its business activities to the conditions in the worldwide market for information technology, consumer’s electronics and online services. While Microsoft’s is known to be marketing mix that shows how rapid invention and innovation can be combined with effective approaches to maintain a strong share of the market. Here are the 4Ps (Products, Place, Promotion, Price) of both the companies.

    The marketing mix of Apple
    The marketing mix of Apple

    Product mix

    Apples products mostly comprise of mostly of both hardware and software which involve information technology. Apple although has more hardware products and some of the well-known products are Mac products line, iPhone line, iPad line, iPod line Apple watches, Apple TV, while it software products are software of devices, accessories, cloud services, digital content, etc.

    Microsoft on the other hand started out as a software developer and still continues to give it its first preferences. However this company has grown to include an  variety of products and services. Some of its products are providing different software to various devices, Apps, Xbox Video game consoles and entertainment.


    The Secret Behind Apple’s Successful Marketing Strategy
    Apple Inc is a world renowned name of innovation and breakthrough in theconsumer electronics and computer industry. Apple is known to be one of thegreatest marketers of all time because they understand that marketing is one ofthe most crucial aspects of a business venture which greatly determines…


    Placement mix

    Placement mix analyses the selection of appropriate places or venues that are used by the company to distribute its products. Apple Inc. placement involves apple owned locations and other parties that the company authorizes to distribute its products. Most of Apples distribution happens from Apple store locations, Company owned website and online stores for desktop and authorized sellers and lastly the telecommunication companies.

    Microsoft tries to maximize its reach in the sectors of both computer hardware and software market. The company does its distribution on their official website, authorized sellers and Microsoft stores.

    The marketing mix of Microsoft
    The marketing mix of Microsoft

    Price mix

    Apple uses two pricing strategy which are Freemium pricing strategy and premium pricing strategy.  Apple uses premium pricing strategy to set high prices for its products which is why apple products are more expensive then android products, with this it maximizes profit margins.

    In the freemium pricing case apple products are free but customers have to pay to access better features, for example the company offers free 5 GB iCloud storage but if the user wants more they can by purchasing. However Microsoft applies suitable pricing approaches like Market-oriented pricing strategy, Freemium pricing strategy similar to apple’s and Buy only what you use price strategy.

    Promotional mix

    Apple promotes its products in various ways to include different channels and parties. Apple also uses word of mouth, marketing campaigns and beautifully planned ad video that reaches out to their target audience. Microsoft aims on creating effective communication strategies and tactics which can be used to attract target audience. Both Apple and Microsoft uses tactics such as advertising, sales promotion, direct marketing, personal selling and public relations to promote their products.


    | Satya Nadella | CEO | Microsoft | Education | Personal & Professional Life |
    Satya Narayana Nadella is the Chief Executive Officer (CEO) of Microsoft bysucceeding Steve Ballmer in 2014. Nadella is an Indian-American businessexecutive. He is the former Executive Vice President of Microsoft’s Cloud andenterprise group. His past position was conferred with the job of examini…


    The Market Strategy of Apple and Microsoft

    Apple is known to be the best companies when it comes to branding and tech marketing. They don’t just market their products they try to market a brand identity. One of its main market strategies is to keep the products and marketing simple because they don’t want to overwhelm their prospective customers with too many choices. Apple lets its products speak for themselves with their simplistic design and easy to understand descriptions and simple visuals.

    One of Apple’s best marketing strategies is hyping its products and making a creative campaign. The other reasons are that they understand their target audience and try to reach out to them in the language they will understand which is done by simplifying the marketing process. One of the points of Apple’s tech marketing is that they know how to speak directly to their consumer. They also create brilliant video ads and billboards that showcases human needs and speaks to the customer’s human needs.

    Microsoft on the other hand depends completely on showcasing its product effectiveness and usability. Microsoft spends a lot as it depends on B2B marketing that directly sells its products to the customers. Microsoft has also updated its marketing strategy which is now based upon customer feedback and market changes. In this day and age, Microsoft has somehow managed to develop not only its marketing but also its products in order to match the rapid rate of change in today’s market.

    Microsoft’s marketing strategy is to drive its enterprises business by creating cloud based solutions that will stick with its consumers. Microsoft uses a mix of demographic and behavior segmentation strategies to segments the market into different group with similar characteristics. Segmenting based on demographics is important for products like Operating systems and Office products which are applicable to everyone.


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    Competitive advantage of Apple and Microsoft

    Apple has several competitive advantages over its competitors one of which is that it produces superior technological products with good OS and technology like iPhone, Macbook and iWatch making it a leader in the market space. Apple has also repeatedly taken the top spot for its brand equity and also has loyal customers. Apple has increased its revenue over the past years and also has high margins.

    One of the major competitive advantages of Apple is the amount it spends on R&D, always thinking about the future of the company. Microsoft offers both software and hardware products and services, from Microsoft tablet to Xbox console games to even software. So one of the main competitive advantage that Microsoft has over its competitors is the strategy of making acquisitions. Microsoft has so far acquired companies like Hotmail, Skype and even Nokia.

    Microsoft is a main competitor to apple because its operating system is installable on any PC or laptop and there is no hardware binding on the operating system which is a problem noticeable in Apple gadgets. It also has a vast product line and has worked upon TCO which is total cost of ownership so as to make the software easily and economically available to the customers.

    Frequently Asked Questions – FAQs

    What are some of the Apple’s products?

    Apple products mostly comprise of mostly of both hardware and software  which are Mac products line, iPhone line, iPad line, iPod line Apple watches, Apple TV, while it software products are software of devices, accessories, cloud services, digital content, etc.

    What are some of Microsoft products?

    Microsoft also has software and hardware products and usually provides different software to various devices, Apps, Xbox Video game consoles and entertainment.

    What is Apple’s marketing strategy?

    Apple marking strategy involves keeping its products and ads simple, knowing their target audience and reaching out to them, getting good feedback, a well appreciated customer experience.

    What is Microsoft’s marketing strategy?

    Microsoft marketing strategy focuses on showcasing its product effectiveness and usability and implementing customer feedback to create user-friendly products at a reasonable price.

  • Is Microsoft Acquiring Pinterest?

    Satya Nadella’s Microsoft made headlines when it intended to take over the American image-sharing social media service Pinterest for $51 million dollars, the Financial Times reported. Apparently this acquisition has reportedly stalled.

    Previously, Microsoft had been looking forward to buying the US operations of the Chinese media app TikTok. But the deal banged as Walmart and Oracle secured the deal. However, Walmart and Oracle might push back while President Joe Biden looks over new regulations relating to security threats posed by the Chinese apps.

    Microsoft’s interest in Pinterest

    Pinterest Growth
    Pinterest Growth


    Pinterest is a social media service that enables you to save and discover trends and ideas in the form of pin boards
    . This information could be in the form of short videos, images and GIFs. It boasts about hosting 400 million users in a month. Women were their pioneer users and now 50% of their users are millennials. Although starting out as a “social media” platform that uses boards, the company has been putting continuous efforts in visual search and e-commerce such as online shopping catalogues.

    The deal with Pinterest would have been Microsoft’s largest acquisition, twice of what it spent after acquiring LinkedIn, a professional social media platform for $21 million dollars. Microsoft continues to pursue its goal of accruing a portfolio of active online communities which could run on Azure, its online cloud platform. Pinterest currently leans on Amazon Web Services (AWS) for providing infrastructure.


    | Satya Nadella | CEO | Microsoft | Education | Personal & Professional Life |
    Satya Narayana Nadella is the Chief Executive Officer (CEO) of Microsoft bysucceeding Steve Ballmer in 2014. Nadella is an Indian-American businessexecutive. He is the former Executive Vice President of Microsoft’s Cloud andenterprise group. His past position was conferred with the job of examini…


    However, Pinterest has walked away from the deal stating it wants to remain an independent entity. The online social media service has seen an enormous growth during the pandemic.

    Pinterest has seen a 36% growth in the number of users compared to last year. Pinterest is the 4th largest social media platform in the US as Facebook and Instagram and YouTube hold the top spots.

    More than 40% users in the US have a Pinterest account. Pinterest is on the 10th position ranked by the Prophet’s Brand relevance Index after major giants like Apple, Spotify and Disney. It has been crowned first position in surveys like “makes me feel inspired” and “inspires me to be more creative” categories.


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    Microsoft’s Previous Acquisitions

    Microsoft is a multinational corporation that develops, licenses, and supports various products and services related predominantly to computers. After its Initial Public Offering, its market capitalization was close to $519 million. Microsoft’s first acquisition was Forethought in 1983. It developed a presentation program which we all know as Microsoft PowerPoint.

    In 1977, Microsoft acquired HotMail.com, a web mail service for $500 million, its largest acquisition at the time. Co-founded by Jack Smith and Sabeer Bhatia, Hot mail was a free web mail service with user base of 8.5 million at the time.

    In May 2011, Microsoft acquired Skype, a VoIP creation of Skype Technologies for 8.5 billion. Skype is available on smartphones , desktops and iPhone devices. it enables audio, video calls, personalized messaging and low rate calling to mobile networks and landlines around the world.

    Microsoft would be reaching a milestone in terms of its online community base if it acquires Pinterest. It did so by acquiring the professional social networking site, LinkedIn in 2016. It also acquired  GitHub, a code repository that helps network software developers, and Minecraft, an online game that last year passed 131 million users. After all the impedance and reluctance shown by Pinterest…

    Will Microsoft continue to pursue its goal to acquire Pinterest? Can this acquisition happen?

    Frequently Asked Questions – FAQs

    Is Microsoft acquiring Pinterest?

    Microsoft is intended to take over the American image-sharing social media service Pinterest for $51 million dollars. Apparently, this acquisition has reportedly stalled.

    Why did Pinterest walk away from the deal?

    Pinterest walked away from the deal of Microsoft, stating that it wants to remain an Independent Entity.

    What is Pinterest?

    Pinterest is a social media service that enables you to save and discover trends and ideas in the form of pin boards. It is the 4th largest social media platform in the US

    What are major Microsoft’s Acquisitions?

    • Professional social networking site, LinkedIn in 2016.
    • GitHub, a code repository that helps network software developers
    • Minecraft, an online game that last year passed 131 million users.