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  • Top 10 Generative AI Companies in 2023

    With the launch of ChatGPT in November 2022, the focus on generative AI has increased. If there’s a talk about Generative AI around you, you might notice OpenAI or one of its products, say ChatGPT, being mentioned. Generative AI is a type of artificial intelligence that focuses on generating new data that is similar to existing data. This is typically done using deep learning algorithms such as generative adversarial networks (GANs) or variational autoencoders (VAEs).

    I’m quite impressed by what generative AI has achieved so far, especially in generating high-quality images, videos, audio clips, and natural language text.

    Multi-billion dollar business [processes] are being rewritten thanks to generative AI, says Shobhit Varshney, IBM Consulting.

    The ability of generative AI models to learn complex patterns and relationships between inputs and outputs makes it possible to produce diverse and highly accurate outputs that can be used in various fields including entertainment, education, advertising, marketing, finance, healthcare, and scientific research, to name a few.

    Generative AI models have achieved what was considered impossible five-six years ago. Creative labor which was once under the realm of humans, has been surpassed by machines. Machines can now create things entirely new – write code, poetry, and stories, design 3D products, and create images and videos with little to no human help. It is a rapidly evolving domain that has many potential applications and benefits for various industries and sectors. It is also a challenging and complex field that requires a lot of research and development.

    The impact of generative AI on our day-to-day life can be summed up by this response given by an employee at OpenAI answering the question “What would your life look like if we didn’t have OpenAI?”, ‘I wouldn’t know how to code’ (was the answer).

    This person might have studied computer science at school for instance but that’s not the point we are trying to make. Generative AI tools like ChatGPT can provide help with complex tasks at hand.

    However, there are concerns surrounding privacy, safety, fairness, bias, explainability, interpretability, accountability, and security when deploying generative AI systems.

    Generative AI has the potential to significantly transform our lives in numerous ways (good and bad). For example, generative AI algorithms can generate synthetic information from input data, creating realistic fake news reports, social media posts, deep fake videos, manufactured terrorist evidence, artificial radioactivity levels & nuclear reactor core temperature readouts influencing geopolitical decisions. By processing huge amounts of data, some call it “artificial general intelligence,” enabling them to handle problems as humans do.

    More worrisome is, “Hyperrealism in video manipulation” i.e., video manipulation with the use of technology to create videos that are so realistic that they are indistinguishable from real life. People should be worried.

    As deep fakes advance, people might eventually reach a point where they’re unable to discern whether certain types of information were generated by machines, resulting in misinformation spread more effectively, intensifying polarization trends previously magnified by filter bubbles’ reinforcement during post-truth era Facebook pivot to messaging monopoly (which is also a worrying trend). It is therefore essential to continue researching these issues to help balance the benefits of generative AI against potential risks and ensure their responsible use.

    Overall, generative AI shows great promise and holds significant potential, opening doors to new possibilities in many industries and disciplines.

    Let’s look at this list of the top 10 Generative AI companies dedicated to the research and development of Artificial Intelligence and Deep Learning:

    OpenAI
    DeepMind
    IBM Watson and Watsonx
    Alphabet (Google)
    Salesforce
    Microsoft
    Adobe
    Intel
    Writesonic
    NVIDIA

    OpenAI

    Company OpenAI
    Founders Elon Musk, Sam Altman, Ilya Sutskever, Greg Brockman, Wojciech Zaremba, and John Schulman
    Founded December 11, 2015
    Headquarters San Francisco, United States
    Top AI Generative Companies - OpenAI
    Top AI Generative Companies – OpenAI

    OpenAI is renowned for its work on generative language models and is quite popular with its overnight hit ChatGPT AI chatbot which amassed 1 million users within 5 days of its launch. Its GPT (Generative Pre-trained Transformer) series, including GPT-3 and GPT-4, has gained attention for its ability to generate human-like text and engage in natural language conversations. Before ChatGPT, OpenAI developed InstructGPT which became the basis of ChatGPT, a chatbot model, capable of taking user instructions that were absent in its GPT models.

    OpenAI’s models have been utilized for various applications, including content generation, language translation, chatbots, and its DALL-E project focuses on generating images from textual descriptions, allowing users to create unique and imaginative visual content which is also a great success.

    In 2023, OpenAI launched its latest product, the ChatGPT Plus, based on its GPT-4 LLM. However, it is not free for all users and you need to buy a $20/month subscription.

    DeepMind

    Company Google DeepMind
    Founders Demis Hassabis, Shane Legg, and Mustafa Suleyman
    Founded September 23, 2010
    Headquarters London, England
    Top AI Generative Companies - Google DeepMind
    Top AI Generative Companies – Google DeepMind

    DeepMind is a British artificial intelligence company that was acquired by Google in 2014 and its generative AI research spans various domains, including reinforcement learning, robotics, and healthcare. It has developed novel generative models and algorithms, such as the Deep Q-Network (DQN) for game playing and the Generative Query Network (GQN) for scene representation and generation. It aims to develop generative models capable of producing more complex and flexible outputs.

    IBM Watson and Watsonx

    Company IBM
    Founders Charles Ranlett Flint and Thomas Watson Sr
    Founded June 16, 1911
    Headquarters Armonk, New York, U.S.
    Top AI Generative Companies - IBM Watson and Watsonx
    Top AI Generative Companies – IBM Watson and Watsonx

    IBM has also been working on generative AI for many years, and they have made several significant achievements. Watsonx is their upcoming ‘enterprise-ready AI and data platform’ designed to multiply the impact of AI across your business. But IBM has been dedicated to AI and cloud computing for decades now.

    In 2014, IBM released Watson AI, a platform for building and deploying AI models. It combines generative AI techniques with natural language processing (NLP) and machine learning to provide advanced cognitive solutions for businesses across multiple industries and has been widely adopted across industries, including healthcare, finance, and customer service. Watson AI encompasses a suite of cognitive computing technologies and services that can derive insights from large amounts of structured and unstructured data.

    Later in 2017, IBM released Watson Assistant, a chatbot platform that can be used to create conversational AI experiences. WA is very popular and it is being used to provide customer service across the world. It was followed by the release of Watson Discovery in 2019, a platform for finding insights into data.

    Alphabet (Google)

    Company Alphabet
    Founders Larry Page and Sergey Brin
    Founded October 2, 2015
    Headquarters Googleplex, Mountain View, California, U.S.
    Top AI Generative Companies - Alphabet
    Top AI Generative Companies – Alphabet

    Alphabet has several generative AI technologies, including Google Brain and Google Translate. Google Brain is a research project that is focused on developing new AI technologies Translate can be used to translate text from one language to another. It uses a variety of AI technologies, including NMT, to provide accurate and reliable translations.

    Google Brain’s Generative Adversarial Networks (GANs) are a type of machine learning algorithm that can be used to generate realistic images, text, and other types of data. It also developed Transformers, a type of neural network that can be used for natural language processing tasks, such as machine translation and text summarization.

    Alphabet also developed NMT which uses neural networks to translate text from one language to another. Alphabet is best for scalability, and offers generative AI support in its cloud platform Vertex AI, as well as a generative AI app builder and generative AI features in its Workspace suite.

    In 2023, Google launched its generative AI chatbot Bard which it still calls an experiment. Bard AI can, like ChatGPT, can generate text, and creative content and provide information in a human-like text. You can access BardAI on its official website by login into your Google account.

    Google’s Bard Vs. ChatGPT: Who Wins the AI Battle?
    The use of Google’s Bard and ChatGPT depends upon user needs and how one uses these tools, though a careful approach and fact-checking of some facts, is certainly needed.
    Abira DuttaStartupTalky

    Salesforce

    Company Salesforce
    Founders Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez
    Founded February 3, 1999
    Headquarters Salesforce Tower, San Francisco, California, U.S.
    Top AI Generative Companies - Salesforce
    Top AI Generative Companies – Salesforce

    Salesforce is a leading customer relationship management (CRM) platform that integrates generative AI algorithms into its CRM platform to enhance customer engagement and personalization. Through machine learning and natural language understanding, Salesforce’s generative capabilities enable features like automated email response generation, chatbot interactions, and predictive analytics to improve the overall customer experience.

    The integration of AI into Salesforce’s CRM platform provides customers with an enhanced level of service that would be impossible without this technology. Automated emails can respond quickly to inquiries while chatbots provide more personalized responses in real-time than could ever be achieved by manual processes alone. Predictive analytics allows for better segmentation of customers based on their needs or behaviors which leads to improved targeting strategies for marketing campaigns as well as other initiatives such as product recommendations or upsell opportunities tailored specifically for each user.

    Microsoft

    Company Microsoft
    Founders Bill Gates and Paul Allen
    Founded April 4, 1975
    Headquarters One Microsoft Way Redmond, Washington, U.S.
    Top AI Generative Companies - Microsoft
    Top AI Generative Companies – Microsoft

    Microsoft has been at the forefront of generative AI development for many years, and they have made several significant achievements. In 2017, Microsoft released Azure Machine Learning, a cloud-based platform that enables users to build and deploy their machine learning models. It is now one of the most popular platforms in the world and is used by many companies developing generative AI solutions. Additionally, Microsoft developed Power BI as an enterprise intelligence tool to help businesses analyze data more effectively and generate reports automatically.

    More recently in 2020, Microsoft partnered with OpenAI to release GPT-3 which has facilitated numerous applications such as chatbots or content generators for creative writing tools among others. This powerful language model can be trained on large datasets quickly so that it can produce better results than traditional methods like natural language processing (NLP). GPT-3’s ability to understand context makes it able to create highly personalized experiences based on user input without requiring complex programming knowledge from developers building applications using this technology.

    In February 2023, Microsoft launched Bing AI and the New Edge browser that uses OpenAI’s GPT-4 language model to access the web and generate responses. The Bing Chat (Bing AI), can be accessed on the Microsoft Edge browser, however, it is not yet available to everyone.

    Google’s Bard Vs. Microsoft’s Bing Chat: The Clash of Titans
    Both Google’s Bard and Microsoft’s Bing Chat are performing well. Bard hasn’t been yet launched here in India; however, you can use Bing Chat.
    Abira DuttaStartupTalky

    Adobe

    Company Adobe
    Founders John Warnock and Charles Geschke
    Founded December 1982
    Headquarters San Jose, California, U.S
    Top AI Generative Companies - Adobe
    Top AI Generative Companies – Adobe

    You might already be familiar with Adobe and even used some of their products like Adobe Photoshop, Acrobat, Premier Pro, etc.

    When it comes to generative AI, Adobe leverages generative AI within its creative software suite to empower artists and designers. Their generative tools allow users to generate, manipulate, and enhance images, videos, and designs using AI-powered algorithms. This includes features like content-aware fill, intelligent upscaling, and automatic image editing suggestions.

    Intel

    Company Intel
    Founders Gordon Moore and Robert Noyce
    Founded July 18, 1968
    Headquarters Santa Clara, California, U.S.
    Top AI Generative Companies - Intel
    Top AI Generative Companies – Intel

    Intel is well-positioned to lead the way in the development and adoption of generative AI and also working on several other generative AI technologies including the Nervana Neural Network Processor (NNPP), which is a custom-designed processor for deep learning applications. It is designed to accelerate the training and inference of neural networks, making it ideal for generative AI applications. It also developed OpenVINO Toolkit, a software development kit that makes it easy to develop and deploy deep learning applications on Intel hardware. While Nervana provides specialized hardware and software optimizations for efficient training and inference of generative models, OpenVINO offers a unified toolkit for optimizing and deploying these models across diverse Intel hardware platforms.

    Intel has an AI-dedicated arm namely Intel AI Lab, which is a research lab that is focused on developing new generative AI technologies. The Intel AI Lab has developed several generative AI technologies that include Generative Adversarial Networks (GANs, Transformers, and Neural Machine Translation (NMT). The research output from Intel Labs contributes to Intel’s product roadmap and strategy, influencing the development of future Intel processors, platforms, and technologies. Intel is committed to making generative AI accessible to everyone.

    Writesonic

    Company Writesonic
    Founder Samanyou Garg
    Founded October 2020
    Headquarters San Francisco, California, United States
    Top AI Generative Companies - Writesonic
    Top AI Generative Companies – Writesonic

    Writesonic is a company that develops AI writing tools. The company was founded in 2021, headquartered in Austin, Texas. It offers a variety of AI writing tools, including Jasper AI, a large language model that can produce text, translate languages, write a diverse set of creative content, and answer questions in an informative, essay kinda way when prompted.

    It is a rapidly growing company. In 2022, the company raised $125 million in a Series A funding round led by Insight Partners.

    In the AI writing space, the company’s tools are used by businesses and individuals around the world to create high-quality copy, headlines, slogans, captions, and other content faster.

    NVIDIA

    Company NVIDIA
    Founders Jen-Hsun Huang, Curtis Priem, and Christopher Malachowsky
    Founded April 5, 1993
    Headquarters Santa Clara, California, U.S.
    Top 10 AI Generative Companies - NVIDIA
    Top AI Generative Companies – NVIDIA

    NVIDIA is a leading manufacturer of graphics processing units (GPUs) and has made significant contributions to generative AI, particularly through its work on generative adversarial networks (GANs). GANs are composed of two neural networks: a generator network and a discriminator network that compete with each other during training. NVIDIA’s research in this area has resulted in advancements such as image synthesis, style transfer, super-resolution, etc.

    Furthermore, NVIDIA’s Megatron-Turing NLG is an LLM that can generate text from large datasets of code or text; it can also be used for language translation or creative writing tasks. Additionally, they have developed Jarvis – an AI conversational chatbot powered by Megatron-Turing NLG which enables natural conversations between humans and machines. This technology could be applied to many areas such as customer service support or education where communication between people would benefit from the use of natural language processing tools like those provided by NVIDIA’s products.

    Generative AI Is About To Reset Everything, And, Yes It Will Change Your Life | Forbes

    Conclusion

    The advances in generative AI have enabled them to develop powerful tools that facilitate human interaction with computers using natural language processing techniques.

    Overall, these advancements from the above-mentioned companies demonstrate how far generative artificial intelligence technology has come since its inception, and how much potential there remains within this field going forward. Please note that the generative AI landscape is rapidly evolving, and new companies might emerge or gain prominence over the next few months or years. This list of companies is not exhaustive and based upon personal research into their products and research work toward the development of AI and deep learning.

    FAQs

    What is generative AI?

    Generative AI is a type of artificial intelligence that focuses on generating new data that is similar to existing data. This is typically done using deep learning algorithms such as generative adversarial networks (GANs) or variational autoencoders (VAEs).

    What is the latest product launched by OpenAI?

    In 2023, OpenAI launched its latest product, the ChatGPT Plus, based on its GPT-4 LLM.

    What is the latest generative AI Chatbot of Google?

    In 2023, Google launched its generative AI chatbot Bard which it still calls an experiment.

    What does Writesonic do?

    Writesonic is a company that develops AI writing tools. It offers a variety of AI writing tools, including Jasper AI, a large language model that can produce text, translate languages, write a diverse set of creative content, and answer questions in an informative, essay kind of way when prompted.

  • Google’s Bard vs. Microsoft’s Bing Chat: The Clash of Titans and Who May Win

    “AI will fundamentally change every software category, starting with the largest category of all – search,” – Satya Nadella, Chairman and CEO, Microsoft.

    It is no secret that Microsoft’s Bing search engine has always been several steps behind Google’s Search Engine. Somehow it did not click with internet users. One might blame the Bing Search interface or how it brings up results, but you know that’s not it. I mean, Forbes tried to sum it up as, “Google was able to attract much better talent due to its reputation of being a more innovative and a more developer-friendly company, and because of its market position. Bing suffered from the anti-Microsoft sentiment among developers and was unable to attract a similar quality of talent.” Additionally, Google has been around for a longer time and has done incredibly well with its search algorithm.

    However, the wind of change has finally taken a turn for the better- to an age of Artificial intelligence (AI) and more, particularly, Natural language Processing (NLP) and Machine Learning (ML). In an era when Elon Musk and Bill Gates (Co-founder, Microsoft) are significantly investing in ChatGPT, a conversational AI chatbot that is capable of producing long contextual paragraphs on any given topic (provided it is not about criticizing a certain messenger or Joe Biden or praising Donald Trump), whereas Google Inc. is experimenting with Bard.

    Sharing his views on language and AI, Google CEO Sundar Pichai once said,

    “Language is core to who we are as human beings. It’s how we understand the world, express ourselves, and communicate with others. And yet, only a fraction of the world’s languages have a digital presence today. This gap poses a threat to preserving cultural diversity, as well as to the development of AI.”

    This bard is quite different than Celtic poets and composers, known for singing praises for old English kings in the old English era. This Bard is American, based on Google’s LaMDA (Language Model for Dialogue Applications), performs functions just as ChatGPT but relies on the Google Search engine to produce accurate results (it tries), and it is still learning.

    Google’s Bard is “your creative and helpful collaborator, here to supercharge your imagination, boost your productivity, and bring your ideas to life.”

    So, the obvious question is who wins when Microsoft and Google, two business giants have come to take your attention, your time, and probably your money (they say time is money, so let’s go with that)? How do you decide the winner in this modern clash of titans? What parameters should be taken into consideration?

    The Clash of Titans: Bard vs. Bing chat

    When I asked Bard that I wanted to compare these two services– Google’s Bard and Microsoft’s Bing Chat–  what do you think it said?

    Here is what it came up with:

    “Bard is based on Google’s LaMDA language model, while Bing Chat is based on OpenAI’s GPT-4 language model. LaMDA is a newer model than GPT-4, and it is trained on a larger dataset of text and code. This means that Bard may be able to generate more creative and informative text than Bing Chat.

    Bard also offers three different drafts of the same response, while Bing Chat only offers one. This gives you more control over the final response, and it can help you to get the information you need more quickly”.

    Google's Bard
    Google’s Bard 

    Microsoft’s Bing Chat also performed well when I asked the same question:

    Microsoft's Bing Chat
    Microsoft’s Bing Chat

    But what about ChatGPT? One might ask!

    ChatGPT
    ChatGPT

    Google’s Bard Vs. ChatGPT: Who Wins the AI Battle?
    The use of Google’s Bard and ChatGPT depends upon user needs and how one uses these tools, though a careful approach and fact-checking of some facts, is certainly needed.
    StartupTalkyAbira Dutta

    So how do we decide who performed better?

    Well, Google’s Bard replies like ChatGPT (which failed to respond, as seen above). It produces texts, answering your questions with the help of Google’s ‘larger dataset of text and code’– but Microsoft’s Bing Chat answered with the help of resources available on the internet, paragraphically, along with hyperlinks of the websites— it compiled the results from.

    Who wins this Clash of Titans?

    Well, neither Perseus nor Hades!

    Google’s Bard is powered by LaMDA, a language model developed by Google AI, and as a language model, it is still learning. Though it is presumed to provide better results because it uses Google’s large dataset, Microsoft’s Bing Chat, powered by GPT-4, a language model developed by OpenAI, is no less. It has the unique style of producing answers with hyperlinks to web resources which is quite helpful in determining the integrity of the results.

    It still does not answer the question!

    So, I guess, for now, it depends on individual choices and needs. Microsoft or Google can’t force you to use their search engines (or Bard/Bing AI), and you are free to use any of these. Whether you’re a conservative or a (woke) liberal, a humanist or a feminist, a white cis-male or a trans-person of color— you are free to make your own choice.

    The AI Assistant Battle! (2023)

    But what about the future? Who wins this battle in the next few years?

    Since both Google Inc. and Microsoft Inc. are investing heavily in AI research and development, and both companies will continue to make significant progress in the coming years, as one can presume, ultimately, the winner of the AI battle will depend on which company can develop the most powerful and user-friendly AI technology.

    It would probably depend on the capital each company is willing to invest in AI research, its development, and the talent each company can attract to its AI team.

    Both Bard and Bing Chat are performing well. Bard hasn’t been yet launched here in India; however, you can use Bing Chat.

    FAQs

    Which AI Chatbot is better, Google’s Bard or Microsoft’s Bing Chat?

    For now, it depends on individual choices and needs, and you are free to use any of these. Both Bard and Bing Chat are performing well. Bard hasn’t been yet launched here in India; however, you can use Bing Chat.

    How do Google’s Bard and Microsoft’s Bing Chat reply to a query?

    Google’s Bard is powered by LaMDA, a language model developed by Google AI, and as a language model, it is still learning. Though it is presumed to provide better results because it uses Google’s large dataset, Microsoft’s Bing Chat, powered by GPT-4, a language model developed by OpenAI, is no less. It has the unique style of producing answers with hyperlinks to web resources which is quite helpful in determining the integrity of the results.

  • Microsoft’s Marketing Strategies: How They Conquered the Tech World

    Microsoft is a global technology company with headquarters in Redmond, Washington, in the United States. Microsoft was established in 1975 by Bill Gates and Paul Allen and is well-known for producing and marketing personal computers, consumer electronics, and computer software.

    The Windows operating system, Microsoft Office productivity suite, Xbox gaming system, Surface tablets, and Microsoft Teams collaboration software are some of Microsoft’s best-known products. Through its Azure platform, the firm also offers cloud services, and recently, it has concentrated on growing its mixed reality and artificial intelligence product lines.

    As of the beginning of 2022, Microsoft had a market valuation of more than $2 trillion, making it one of the biggest technological corporations in the world. Satya Nadella is the company’s current CEO; he succeeded Steve Ballmer in 2014.

    Microsoft’s Evolution
    Microsoft’s Target Audience
    Microsoft’s Marketing Mix
    Microsoft’s Marketing Campaigns
    Microsoft’s Marketing Strategies

    Microsoft’s Evolution

    In 1980, Microsoft signed a contract with IBM to provide the operating system for its new personal computer, which was to be called the IBM PC. Microsoft purchased the rights to a software program called QDOS (Quick and Dirty Operating System) and modified it to create MS-DOS (Microsoft Disk Operating System), which became the standard operating system for IBM-compatible personal computers.

    In 1985, Microsoft released its first version of the Windows operating system, which was designed to be more user-friendly than MS-DOS. Windows eventually became the dominant operating system for personal computers and is still widely used today.

    Evolution of Microsoft and its Business Model
    Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. Read about the Evolution of Microsoft, Revenue Channels
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    Throughout the 1990s, Microsoft faced several antitrust lawsuits from the US Department of Justice and other organizations over allegations of anti-competitive practices, such as bundling Internet Explorer with Windows and restricting the ability of PC manufacturers to install other operating systems.

    In the 2000s, Microsoft expanded its product offerings to include consumer electronics, such as the Xbox gaming console and the Zune digital music player. The company also began offering cloud computing services through its Azure platform.

    Today, Microsoft is one of the largest and most valuable technology companies in the world, with a wide range of products and services that individuals, businesses, and governments around the world use.

    Microsoft has used several slogans to promote its products and brand over the years. Some of the company’s most well-known slogans include:

    • “Where do you want to go today?” (1994-2002) – This slogan was meant to convey the idea that Microsoft’s products could help people achieve their goals and dreams by giving them the tools they needed to be productive and successful.
    Microsoft's Slogan (1994-2002) - Where Do You Want To Go Today?
    Microsoft’s Slogan (1994-2002) – Where Do You Want To Go Today?
    • “Empowering us all” (2002-2006) – This slogan emphasized the idea that Microsoft’s products were designed to empower people to achieve their full potential, whether at work or home.
    Microsoft's Slogan (2002-2006) - Empowering us all
    Microsoft’s Slogan (2002-2006) – Empowering us all
    • “Your potential. Our passion.” (2006-2011) – This slogan played off the idea of Microsoft products enabling people to realize their full potential, while also highlighting the company’s passion for creating innovative and user-friendly technology.
    Microsoft's Slogan (2006-2011) - Your potential. Our passion.
    Microsoft’s Slogan (2006-2011) – Your potential. Our passion.
    • “Be what’s next” (2011-2014) – This slogan encouraged people to think about the future and the role that technology would play in shaping it while positioning Microsoft as a company that was at the forefront of this change.
    Microsoft's Slogan (2011-2014) - Be what's next
    Microsoft’s Slogan (2011-2014) – Be what’s next
    • “Empowering every person and every organization on the planet to achieve more” (2014-present) – This current slogan emphasizes Microsoft’s focus on empowering individuals and organizations to achieve their goals, while also highlighting the company’s commitment to using technology to make a positive impact on the world.

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    Microsoft’s Target Audience

    Microsoft has a broad target audience that includes both individuals and businesses. The company’s products and services are designed to meet the needs of a wide range of customers, from casual computer users to large enterprises. Here are some of the key segments of Microsoft’s target audience:

    • Individuals: Microsoft’s consumer products, such as Windows, Office, and Xbox, are designed to appeal to a broad range of individual consumers. These products are targeted at people who need software for personal use, such as word processing, email, web browsing, gaming, and entertainment.
    • Small and medium-sized businesses: Microsoft’s business products, such as Office 365 and Dynamics 365, are designed for small and medium-sized businesses. These products provide tools for productivity, communication, customer relationship management, and other business needs.
    • Enterprises: Microsoft’s enterprise products, such as Azure, Windows Server, and Microsoft Teams, are designed for large enterprises. These products provide tools for cloud computing, data management, collaboration, and other enterprise-level needs.
    • Developers and IT professionals: Microsoft also targets developers and IT professionals with tools and resources to help them build and manage software applications and IT systems.

    Microsoft’s target audience is diverse, spanning various demographics, industries, and geographies. The company’s products and services are designed to meet the needs of a wide range of customers, from individuals to large organizations.

    Microsoft’s Marketing Mix

    The marketing mix, also known as the 4Ps (Product, Price, Promotion, and Place), is a framework used in marketing to help businesses develop effective marketing strategies. Here is how Microsoft applies the marketing mix:

    1. Product: Microsoft offers a wide range of products, including software, hardware, and services. Some of its most well-known products include the Windows operating system, Microsoft Office productivity suite, Surface tablets, and Xbox gaming consoles. The company also provides cloud services through its Azure platform.
    2. Price: Microsoft uses a variety of pricing strategies for its products and services, depending on the target market and competition. For example, the company offers different pricing tiers for its Office 365 subscription service, with higher-priced plans offering more features and functionality. Microsoft also periodically runs promotional pricing campaigns for its products.
    3. Promotion: Microsoft uses a variety of promotional strategies to raise awareness and generate interest in its products and services. The company uses advertising campaigns, social media, and events to reach its target audience. Microsoft also works closely with partners and developers to promote its products and services through its channels.
    4. Place: Microsoft sells its products and services through a variety of channels, including online, retail stores, and third-party partners. The company also uses its own stores and online platform to sell its Surface tablets and other hardware products.

    Microsoft’s marketing mix is focused on providing high-quality products and services to its customers while using a variety of pricing, promotion, and distribution strategies to reach its target audience and drive sales.

    Microsoft’s Marketing Campaigns

    Microsoft has launched several successful marketing campaigns over the years to promote its products and services. Here are some of the most notable marketing campaigns by Microsoft:

    “I’m a PC” Campaign

    In 2008, Microsoft launched the “I’m a PC” campaign to counter Apple’s “Get a Mac” campaign. The campaign featured ads showing people of different ages and backgrounds using Microsoft products, highlighting the versatility and diversity of the Windows platform.

    I’m A PC – Microsoft Campaign

    “Empowering Us All” Campaign

    In 2013, Microsoft launched the “Empowering Us All” campaign to promote its Office suite of productivity tools. The campaign featured ads showing people using Office products to achieve their personal and professional goals.

    Empowering us all – Microsoft Campaign

    Surface Pro 3 Campaign

    In 2014, Microsoft launched a campaign to promote its Surface Pro 3 tablet. The campaign featured ads showing people using the Surface Pro 3 to replace their laptops, highlighting the device’s versatility and power.

    Microsoft Surface Pro 3 Launch Video

    “Do Great Things” Campaign

    In 2015, Microsoft launched the “Do Great Things” campaign to promote Windows 10. The campaign featured ads showing people using Windows 10 to achieve their personal and professional goals, highlighting the platform’s versatility and ease of use.

    “AI for Good” Campaign

    In 2018, Microsoft launched the “AI for Good” campaign to promote its artificial intelligence (AI) initiatives. The campaign highlighted how Microsoft is using AI to tackle some of the world’s most pressing challenges, such as environmental sustainability and healthcare.

    AI for Good – Microsoft Campaign

    Xbox Series X|S Launch Campaign

    In 2020, Microsoft launched a campaign to promote the launch of its Xbox Series X|S gaming consoles. The campaign featured ads showing people using the consoles to experience the latest and greatest in gaming technology.

    Xbox Series S – Launch Campaign

    Microsoft’s marketing campaigns have been successful in promoting its products and services to a wide audience, highlighting the company’s innovation, versatility, and commitment to making a positive impact in the world.

    Microsoft’s Marketing Strategies

    Microsoft has employed various marketing strategies over the years to achieve its growth and success. Here are major marketing strategies that have helped Microsoft achieve its goals:

    • Developing innovative products: Microsoft has always focused on developing innovative products that meet the evolving needs of its customers. The company’s products, such as the Windows operating system, have become staples in the tech industry and have helped the company maintain its position as a market leader.
    • Building a strong brand: Microsoft has built a strong brand with a recognizable logo and tagline. The company’s brand is associated with innovation, reliability, and high-quality products.
    • Focusing on customer needs: Microsoft has always focused on meeting the needs of its customers. The company conducts extensive research to understand customer needs and incorporates feedback into its product development.
    • Investing in marketing campaigns: Microsoft invests heavily in marketing campaigns to promote its products and services. The company uses a variety of marketing channels, including television, social media, and email marketing, to reach its target audience.
    • Offering free trials: Microsoft offers free trials of its products to give potential customers a chance to try them before they buy. This strategy helps to build trust and increases the likelihood of a customer making a purchase.
    • Providing excellent customer support: Microsoft provides excellent customer support to ensure customer satisfaction. The company offers a range of support services, including online support, phone support, and in-store support.
    • Acquiring other companies: Microsoft has acquired several companies over the years to expand its product offerings and reach new markets. For example, the company acquired LinkedIn to enter the social media market.
    • Embracing new technologies: Microsoft has embraced new technologies, such as artificial intelligence and cloud computing, to stay ahead of the competition and meet the evolving needs of its customers.
    • Brand partnerships: Microsoft has collaborated with a variety of different businesses to advertise its goods and services. For instance, to advertise its Windows operating system on its devices, the corporation has worked with businesses like Dell and Lenovo. To market its Windows operating system on its products, the corporation teamed up with Intel.

    Microsoft’s success can be attributed to its focus on innovation, customer needs, and brand building, as well as its willingness to invest in marketing campaigns and embrace new technologies.

    I hope this will enable you to apply Microsoft’s company growth strategies to your advantage.

    FAQs

    What is Microsoft’s target audience?

    Microsoft has a broad target audience that includes both individuals and businesses. The company’s products and services are designed to meet the needs of a wide range of customers, from casual computer users to large enterprises.

    What are a few remarkable marketing campaigns launched by Microsoft?

    Microsoft has launched several successful marketing campaigns over the years to promote its products and services. Here are some of the most notable marketing campaigns by Microsoft:

    • I am a PC Campaign
    • Empowering Us All Campaign
    • Surface Pro 3 Launch Campaign
    • AI for Good Campaign
    • X Box Series X|S Launch Campaign

    What are the major marketing strategies followed by Microsoft over the years?

    Microsoft has employed various marketing strategies to achieve its growth and success. Here are major marketing strategies that have helped Microsoft achieve its goals:

    • Developing Innovative Products
    • Building a Strong Brand
    • Focusing on Customer Needs
    • Investing in Marketing Campaigns
    • Offering Free Trials
    • Providing Excellent Customer Support
    • Acquiring Other Companies
    • Embracing New Technologies
    • Brand Partnerships

  • Biggest Media Companies in the United States

    Media companies are thriving, especially digital media companies these days. Various advertisements are used to generate revenue by these companies: programmatic advertising, sponsorships, subscriptions, native promotions, and more. Furthermore, a lot of digital media companies are out there growing. Thanks to the increasing number of people using the internet and with the need to keep up with everything, the speed at which the internet works these days is increasing. 5G networks are rolling in offering more and better services.

    Advertising, broadcasting and networking, news, print and publication, digital, recording, motion pictures, events, and more, all of these specifications fall under the umbrella of two words: the media industry, with each having its unique way of working. But in today’s world, with the rapid development of new technology and the internet, the media industry has lived through much change itself. Some companies are revolutionizing how we look at and define media today.

    Every company is a media company – David Ogilvy

    People will continue to want to stay informed and entertained. Look at the top  Media companies that originated in the U.S.

    Microsoft
    Meta (Facebook)
    American Telephone and Telegraph (AT&T)
    Walt Disney Company
    Netflix
    Alphabet Inc.
    Comcast Corporation
    Charter Communications

    Microsoft

    Founders Bill Gates and Paul Allen
    Founded in 1975
    Headquarters Redmond, Washington, United States
    Revenue $198.27 Bn (2022)
    CEO Satya Nadella

    Biggest Media Company | Microsoft
    Biggest Media Company | Microsoft

    History has witnessed a thirteen-year-old writing his first program on a teletype computer, a tic-tac-toe program in basic computer language purchased for the school by the mother’s club. This company right here does not need any introduction, nor does the co-founder of Microsoft, and philanthropist famous for creating history.

    Bill Gates has a history of excelling in his school, getting exemplary grades and scoring 1590 out of 1600 on a Scholastic Aptitude Test. Gates and Paul Allen later bonded in school over their love of computers, and the rest of the story is known to the world. Bill has worked with Steve Jobs and they did get along well. It is one of the lesser-known facts, but Microsoft rescued Apple in the year 1997 from running into bankruptcy.

    The organization is believed to be responsible for the emergence of the term “tablet”. It has been experimenting, leading to prototypes for its product designs. Microsoft has gained over 10,000 patents, applying for 3000 more per year. Also well known for its computers and gaming consoles.

    Recently there were alleged reports that Microsoft did try to buy Discord and Pinterest this year, and it shows the prominent role of the internet in the area of digital media. Here is a list of companies, right from social media platforms to interactive media companies that fall under the umbrella of Microsoft Corporation.

    • LinkedIn Corp.
    • Skype
    • GitHub
    • Mojang
    • aQuantive
    • ZeniMax Media Inc         ‌‌

    Meta (Facebook)

    Founder Mark Elliot Zuckerberg
    Founded in 2004
    Headquarters 1 Hacker Way, Menlo Park, California
    Revenue $116.6 Bn (2022)
    CEO Mark Elliot Zuckerberg

    Biggest Media Company | Meta
    Biggest Media Company | Meta

    The most popular social networking app has rebranded itself as Meta. The most expensive acquisition that Facebook has ever made is that of WhatsApp. Facebook bought it for 19 million in the year 2014. Evolving the way we connect recently, Facebook has also rebranded itself as Meta. Metaverse is further changing how other platforms work as well with virtual and augmented reality.

    Facebook has acquired over 90 companies. The count is based on names that the company has disclosed. However, there may be more acquisitions that have not yet been announced.

    Some well-known companies acquired by Meta (Facebook) are as follows:

    • Instagram
    • Oculus VR
    • Onavo
    • Beluga
    • WhatsApp

    Media has taken on a whole new aspect with the introduction of the metaverse. This features virtual and augmented reality and the technologies associated with it that could boom in the coming years.            ‌‌             ‌‌

    American Telephone and Telegraph (AT&T)

    Founders Alexander Graham Bell and Gardiner Greene Hubbard
    Founded in 1983
    Headquarters Dallas, Texas, U.S.
    Revenue $120.74 Bn (2022)
    CEO John T. Stankey

    Biggest Media Company | AT&T
    Biggest Media Company | AT&T 

    It ranks as the number one and largest communication company in the world by revenue and has over 100+ million U.S. mobile subscribers, according to the report for 2020. It has over 200 million subscribers worldwide. AT&T provides branded telephones, cabling systems, and consumer electronics.

    Representing quality in global communications, connecting people with 5G, internet & fiber, technology & innovation, and entertainment with Warner Media and its streaming platform HBO Max. This platform stands out as a strong brand. It is also the first company to offer a 5G network in the USA.

    Selling out premium content, which is a plus point to establish deeper relationships with its consumers, with storytelling, in turn, converting them into loyal customers.

    Their channel, CNN, reaches over 200 billion people. A deal between Warner Media and Discovery has also been struck to combine content and compete with Netflix and Disney.

    AT&T has 98 companies under its umbrella and some of them include:

    • HBO and Cinemax
    • Turner Entertainment Networks
    • Adult Swim and Cartoon Network
    • CNN News Group
    • DC Entertainment and Films

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    Walt Disney Company

    Founder Walt Disney and Walt O. Disney
    Founded in 1983
    Headquarters Burbank, California
    Revenue $82.7 Bn (2022)
    CEO Bob Chapek

    Biggest Media Company | Walt Disney
    Biggest Media Company | Walt Disney

    Providing entertainment to its audience, having a powerful vision and acquisition has got the Walt Disney Company where it is today. Disney also defines the world of animation. Back in 2019, it officially acquired 21st Century Fox. Now the media giant holds under these three categories various companies:

    Disney media and entertainment distribution

    Disney+, ESPN+, Hulu, Hotstar, Disney Music group

    Disney Studios

    Studios include Walt Disney Studios; Walt Disney and Pixar Animation Studios, and Pixar Animation Studios. Marvel Studios. Lucasfilm, Disney theatrical group, 20th-century studios. Searchlight Pictures.

    General entertainment

    20th television studios, ABC entertainment; the ABC-owned television stations group, ABC News, ABC signature, Disney-branded television, freeform, FX, Hulu originals; National Geographic. The Walt Disney Company’s cable channels, ESPN+, and ABC.

    The amount of control over these companies by Disney depends upon the percentage of ownership it has over them.

    Most of Disney’s revenue is generated from:

    • Media networks
    • Park and resorts
    • Studio entertainment
    • Consumer products and interactive media

    Netflix

    Founders Reed Hastings, and Marc Randolph
    Founded in 1997
    Headquarters Los Gatos, California, U.S.
    Revenue $31.6 Bn (2022)
    CEO Ted Sarandos

    Biggest Media Company | Netflix
    Biggest Media Company | Netflix

    You can’t think of media without adding Netflix next to it, such as the established position it has acquired in the minds of everyone. Netflix changed the game when they introduced a subscription model in the year and no doubt is the competition of all the new platforms coming in wanting to not miss out on the streaming revolution that is making rounds.

    Starting as a DVD-by-mail business in the year 1997, it changed its business model over time. The revenue comes in from the subscription fees from the members; it had 192.95 million paid subscribers, according to reports from the second quarter of the year 2020. Another study revealed that most of its users are from the U.S. and Canada in 2021. As of now, it has over 231 million paid subscribers.

    Lastly, keep in mind that Netflix is exploring new areas and aiming to expand its empire in gaming. Releasing five games back in November, which are available on iOS and Google Play Store, Netflix is slowly taking the company to another level as it plans to release three new mobile games globally.             ‌‌             ‌

    Alphabet Inc.

    Founders Larry Page, and Sergey Brin
    Founded in 2015
    Headquarters Mount View, California
    Revenue $76 Bn (2022)
    CEO Sundar Pichai

    Biggest Media Company | Alphabet
    Biggest Media Company | Alphabet

    Alphabet Inc. the parent company of Google, was established in the year 2015, and co-founded along with Sergey Brin, who also serves as the Director, to make the core business of Google cleaner and more accurate. Alphabet Inc. identifies as a company that falls under the computer service industry. The holding company includes segments of Google: Google services, Google Cloud and Google Workspace.

    Google is involved in businesses like:

    • Engagement in advertisement
    • Sales of digital content
    • Applications
    • Cloud offerings

    Not to forget its hardware products, which are:

    • The pixel phones
    • Chromecast with Google TV
    • Google Nest Hub smart display‌‌

    Apart from this, Alphabet Inc. is also engaged in other segments. The most recent buzzing news is about the deal Verizon Communications signed with Alphabet Inc’s Google Cloud to use its 5G network, its computing powers, and more.

    Comcast Corporation

    Founder Ralph J. Roberts
    Founded in 1963
    Headquarters Philadelphia, Pennsylvania
    Revenue $121.43 Bn (2022)
    CEO Brian L. Roberts

    Biggest Media Company | Comcast
    Biggest Media Company | Comcast

    Comcast Corporation, the biggest cable TV and broadband provider company, has been a part of many firsts in history. David Sarnoff founded the first permanent radio network, NBC, in the year 1926, which brought the Olympics to the world with NBC covering it.

    In 2010, they opened the doors to the Wizarding World of Harry Potter. In 2018, Xfinity became the largest Gigabit Internet Provider in the United States in more than 58 million homes, which was faster than any other internet service provider at that time. 2020 had been the best year for Comcast for its broadband. And apart from this, some recent acquisitions in the past few years by Comcast include:

    • Sky
    • DreamWorks Animation
    • NBCUniversal

    They have also launched Peacock, Xfinity Flex, xFi, and more. The media and technology company also has won broadcasting rights for the Olympic games 2032 back in 2014.

    Charter Communications

    Founders Barry Babcock, Jerald Kent, and Howard Wood
    Founded in 1993
    Headquarters Stamford, Connecticut
    Revenue $54 Bn (2022)
    CEO Tom Rutledge

    Biggest Media Company | Charter Communications
    Biggest Media Company | Charter Communications

    Charter, which is a broadband and cable operating company, has served over 32 million customers with the help of its brand Spectrum. The services provided by Charter Communications Inc. are further divided into:

    • Spectrum networks
    • Spectrum Original
    • Spectrum Reach
    • Spectrum Business
    • Spectrum Enterprise

    With more than 30 Spectrum Networks Delivering Local News and Sports. It aims to be the broadband provider of the future that is fast and secure.

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    Conclusion

    The United States media industry is dominated by a handful of large conglomerates, including The Walt Disney Company, Comcast, AT&T, ViacomCBS, and Discovery, among others. These companies control various media outlets such as television networks, movie studios, streaming services, and publishing houses, enabling them to reach millions of people every day.

    While this concentration of power has led to concerns about media diversity and competition, these companies have also played a significant role in shaping American culture and influencing global media trends. As the media landscape continues to evolve and new technologies emerge, these companies will likely remain major players in the industry for years to come.

    FAQs

    What are the 5 biggest media companies?

    Some of the biggest media companies are:

    • Comcast
    • AT&T
    • Walt Disney
    • Netflix
    • Alphabet

    Which is the biggest media company in the US?

    Comcast is the biggest media company in the U.S.

    Who Owns the Media in the U.S.?

    U.S. media outlets are owned by 15 billionaires and six corporations.

  • Top 15 Tech Companies in the World

    With steady growth, the tech industry is growing at an impressive 5.3% rate. The industry occupied around 35% of the total market base. And the count of tech companies is increasing with a high amount. For instance, the highest count of tech companies is based in the United States, with a count of more than 500 thousand.

    And it’s true that regardless of their origin industry, the means of technology is acquired by everyone, and so is every industry. Technology covers all sectors, including hardware, software, online services, tools, and cybersecurity solutions.

    Speaking of the tech industry, we are here to make you familiar with the top tech companies in the world, with their market capital and total revenue. So, let’s get started with the article!

    List of Top Tech Companies in the world

    The tech industry comprises many companies, among which are some of the most valuable in the world. And here’s the list of those and the top tech companies worldwide:

    1. Apple
    2. Microsoft
    3. Google Alphabet
    4. META
    5. Tesla (TSLA)
    6. Amazon
    7. Samsung Electronics
    8. Tencent Holdings
    9. Alibaba Group
    10. Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC)
    11. Dell Technologies
    12. Oracle Corporation
    13. Foxconn
    14. Huawei
    15. Adobe

    1. Apple

    Company Apple
    Founded 1976
    Market Cap $2421 B (2022)
    Revenue $387.54 B (2022)
    Top Products Apple iPad, Apple Mac Book, Apple Watch, Apple iPhone Mobile
    Website www.apple.com

    Apple Website
    Apple Website

    With the highest market capitalization of USD 2421 billion, Apple has an enormous presence in the world’s tech market, making it a giant in the industry. Apple specializes in software, electronics, and online services, with an employee account of over 1,608,000.

    Apple is an integral part of BIG FIVE, which includes Google, Amazon, Meta, Apple, and Microsoft. These five companies are the most valuable public corporations in the world based on their market capitalization.

    This tech giant was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Since then, Apple has been on a progressive growth producing various kinds of tech devices, from computers to wearables.

    Moreover, Apple is the largest technology company based on its revenue, USD 387.54 billion in 2022. And ranked the fourth largest personal computer vendor based on its unit sale in 2021. Its popular products are AirPods, iPhone, iPad, and Apple Watch.

    2. Microsoft

    Company Microsoft
    Founded 1975
    Market Cap $1825 B (2022)
    Revenue $198.27 B (2022)
    Top Products Microsoft Windows, Microsoft Office Suite, Micrsoft Azure, Internet Explorer
    Website www.microsoft.com

    Microsoft Website
    Microsoft Website

    Being the most prominent tech giant in the world and the largest software company, Microsoft is one of the oldest tech companies mentioned in this list. It was founded in 1976 and released to the public in 1986. It is best known for its Windows operating system, Azure cloud services, LinkedIn social media platform, and Xbox gaming system.

    Moreover, Microsoft is ranked first in the list of BIG FIVE tech giants. The company reported a 12.3% revenue growth in 2022, whose main credit goes to Microsoft’s Azure and other cloud services. Also, at the start of 2022, it announced its deal to acquire the video gaming publisher Activision Blizzard Inc. (ATVI).

    3. Google Alphabet

    Company Google Alphabet
    Founded 1998
    Market Cap $1346 B (2022)
    Revenue $278.13 B (2022)
    Top Products Google Search, Google Maps, Google Assistant, Gmail, Android
    Website www.abc.xyz

    Next, with a whopping market capital of 1346 billion dollars, Alphabet Inc. is an American-based multinational company that originated from Google LLC and many other subsidiaries.

    Google Inc. is considered a unanimous leader in the search engine sector across the world, whose market share is around 91.9%. Regarding the FIVE GIANTS, Google has always been a genuinely innovative and trustworthy tech giant, founded by Larry Page and Sergey Brin in 1998.

    Google Alphabet always has a keen eye for investing in innovative projects such as life extension R&D company Calico, self-driving cars, the smart home project Nest, and many more.

    4. META

    Company Meta
    Founded 2004
    Market Cap $545.44 B (2022)
    Revenue $117.929B (2021)
    Top Products Facebook, Meta Audience Network, Meta Business Tool
    Website www.about.meta.com

    MEta Website
    Meta Website

    When it comes to top tech companies across the world, META can never be off the table. The company is the parent company of the most powerful social media platforms such as Facebook, Instagram, and Whatsapp.

    Mark Zuckerberg founded the company when he was still a student at Harvard University in 2004. META succeeded with an advanced graph, and as of today, the company has reached nearly 3 billion active users monthly.

    In competing with Snapchat and Tiktok, META has introduced several innovative features that have made it a leader in online advertising.

    The global tech industry is roughly valued at $5.2 trillion. The above graph shows the global tech industry distribution by the market share in percentage.
    The global tech industry is roughly valued at $5.2 trillion. The above graph shows the global tech industry distribution by the market share in percentage.

    5. Tesla (TSLA)

    Company Tesla
    Founded 2003
    Market Cap $656.57B (2022)
    Revenue $74.863B (2022)
    Top Products Tesla Electric Car, Tesla Model X, Tesla Model 3
    Website www.tesla.com

    Tesla Website
    Tesla Website

    Tesla is a true leader in electric vehicle development and production. Even though the prices of vehicles offered by Tesla are too high, and it takes a lot of time to deliver them, consumers prefer them over everything else.

    Tesla was founded by Elon Musk who is also the current CEO of the Tesla Company. The unique thing about Tesla is its business model, which does not use the traditional dealership model of selling vehicles.

    6. Amazon

    Company Amazon
    Founded 1994
    Market Cap $1258 B (2022)
    Revenue $485.90 B (2022)
    Top Products Amazon.com, Alexa, Amazon Prime, Amazon Music, Amazon Pay
    Website www.amazon.com

    Amazon Website
    Amazon Website

    With a market capitalization of USD 1258 billion US dollars, Amazon is counted among the most valuable tech companies in the world founded by Jeff Bezos in 1994.

    Initially, the company was limited to online marketing only, but with time, it started developing its technological devices and also offered cloud services to consumers. With such an innovative mindset, Amazon is ranked the 6th largest company by Forbes among the list of top 25 techs and IT companies.

    7. Samsung Electronics

    Company Samsung Electronics
    Founded 1969
    Market Cap $281.39 B (2022)
    Revenue $250.21 B (2022)
    Top Products Samsung Galaxy Mobile Phones, Samsung Monitors, Samsung Camera
    Website www.samsung.com

    Samsung Electronics Website
    Samsung Electronics Website

    Samsung Electronics is the largest mobile phone manufacturing company and the biggest competitor to Apple Inc in the production of mobile phones.

    The company is based in Seoul, South Korea. Samsung Electronics isn’t limited to producing electronic devices but also ships, turbines, aircraft engines, and life insurance. Its flagship brands are Galaxy S, Z, and note series. They contribute up to 40% of the company’s growth.

    8. Tencent Holdings

    Company Tencent Holdings
    Founded 1998
    Market Cap $389.88 B (2022)
    Revenue $83.64 B (2022)
    Top Products WeChat, PUBG Mobile, QQ Riot Games, Tencent Weibo, Qzone
    Website www.tencent.com

    Tencent Holdings Company
    Tencent Holdings Company

    Tencent Holdings, a Chinese technology conglomerate company, is the first-ever Asian tech company that reaches the mark of $500 billion.

    The company offers web portals, payment systems, e-commerce platforms, mobile games, and social networks. Along with this, it also owns Tencent Music and Tencent Games companies.

    The most successful product of Tencent Holdings is WeChat which has over 1.2 billion monthly active users. The company also provides various marketing solutions and cloud services.

    9. Alibaba Group

    Company Alibaba Group
    Founded 1999
    Market Cap $191.14B (2022)
    Revenue $134.567 B (2022)
    Top Products Alibaba.com, Aliwangwang, Alibaba Cloud, AliGenie
    Website www.alibabagroup.com

    Alibaba Group Website
    Alibaba Group Website

    Another massive Chinese multinational technology company is Alibaba Group. It specializes in retail, e-commerce, the internet, and technology. It offers various profitable services such as web portals, electronic payment services, shopping search engines, and cloud computing.

    Alibaba Group was founded in 1999 and established in Hangzhou, Zhejiang. Regarding retailers and e-commerce companies, Alibaba Group is one of the largest groups of companies in the industry.

    Moreover, the company is ranked fifth among the largest artificial intelligence companies in the world in 2020.

    10. Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC)

    Company Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC)
    Founded 1987
    Market Cap $330.63 B (2022)
    Revenue $66.691 B (2022)
    Top Products Semiconductors Used in Mobile Devices, Internet of Things, Automotive Electronics
    Website www.tsmc.com

    TSMC Website
    TSMC Website

    Being the largest contract chipmaker in the world, Taiwan Semiconductor Manufacturing produces highly advanced and innovative semiconductors designed by Qualcomm Inc. (QCOM) and Advanced Micro Devices Inc. (AMD).

    In recent years, Taiwan Semiconductor Manufacturing has reported a 43.5% growth in its revenue and a net worth of $7.9 billion. The company was founded in the year 1987 and ever since then; it has been leading the global semiconductor foundry, where it generates a 517% return for investors.

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    11. Dell Technologies

    Company Dell Technologies
    Founded 1984
    Market Cap $27.79 B (2022)
    Revenue $103.12 B (2022)
    Top Products Vostro, Dell EMR, Inspiron, PowerEdge
    Website www.dell.com

    Dell Technologies Website
    Dell Technologies Website

    Another super famous American tech company is Dell Technologies, which specializes in the market of personal computers. It offers a vast range of tech products, such as data storage devices, servers, SmartTV, network switches, computer accessories, cameras, and many more.

    This tech company was founded in 1984 by Michael Dell. Since then, Dell Technologies has been known for its innovative chain supply management and direct sales e-commerce model.

    12. Oracle Corporation

    Company Oracle Corporation
    Founded 1977
    Market Cap $202.40 B (2022)
    Revenue $44.15 B (2022)
    Top Products Oracle Database, Oracle ERP, MySQL, Oracle E-Business Suite
    Website www.oracle.com

    Oracle Corporation Website
    Oracle Corporation Website

    Oracle Corporation, a computer software company, was founded in 1977 in California, United States by Larry Ellison, Bob Miner, and Ed Oates with its corporate office headquartered in Austin, Texas.

    The company has over 400,000 customers across the globe, such as Siemens Healthineers and FedEx. It provides multiple specific solutions for different types of industries.

    Its solutions help manage the modernization of restaurants’ finances, connect HR/product management, secure network infrastructure, and, most importantly, enhance client satisfaction.

    13. Foxconn

    Company Foxconn
    Founded 1974
    Market Cap $44.30 B (2022)
    Revenue $219.11 B (2022)
    Top Products iPad, iPod, Kindle, BlackBerry
    Website www.honhai.com

    Foxconn Website
    Foxconn Website

    Being one of the largest employers, with around 1.29 million employees, Foxconn is known as the biggest private sector employer in China. It is a Taiwanese electronics contract manufacturing company founded in 1974 by Terry Gou.

    Foxconn is spread over to more than 20 countries with its subsidiary count reaching up to 200+ in total. It is also considered the world’s largest electronic manufacturer and a leading science and technology solution provider.

    Its top products in the market are iPhone, Kindle, iPad, Blackberry, Redmi phones, PlayStation, and Nintendo. Foxconn ranked 22nd in the 2021 Fortune Global 500.

    14. Huawei

    Company Huawei
    Founded 1987
    Market Cap $71.2 B (2022)
    Revenue $99.9 B (2021)
    Top Products Huawei MateBook, Huawei Watch, Huawei Mobiles
    Website www.huawei.com

    Huawei Website
    Huawei Website

    Another China-based tech company is Huawei Technologies, a consumer electronics manufacturer. Its designs create and sell telecommunication tools to the top telecom companies worldwide, including British Telecom, Bell Canada, and Vodafone.

    The company was started as a reselling private branch exchange company, founded in 1987 by Ren Zhejiang. Today, Huawei is a telecom behemoth that develops numerous innovative tech gadgets.

    15. Adobe

    Company Adobe
    Founded 1982
    Market Cap $142.43 B (2022)
    Revenue $17.19 B (2022)
    Top Products Adobe Photoshop, Adobe Acrobat, Adobe PDF, Dreamweaver, Adobe Lightroom
    Website www.adobe.com

    Adobe Inc. Website
    Adobe Inc. Website

    Adobe was founded in 1982 as an American-based software company that provides practical solutions for marketing and document management. Its top products in the market are Adobe Photoshop, Adobe Acrobat, and Adobe Creative Cloud.

    Adobe was founded by John Warnock and Charles Geschke in 1982 with its headquarters being placed in San Jose, California (United States). Adobe Inc. also expanded its services in digital marketing software and was considered one of the top global leaders in Customer Experience Management (CXM) in 2021.

    The top three services provided by Adobe are Creative Cloud, Experienced Cloud, and Document Cloud.

    Conclusion

    In conclusion, we can say that the tech industry is increasing and covers some of the most valuable companies in the world. However, it’s essential to know that before investing in any company, you need to do thorough research and, after that, focus on buying an ETF.

    As the industry contains a vast number of tech companies, there are many options for you to invest and earn a profit. The above list includes the top 15 tech companies in the world with some of the

    FAQs

    Which are the top 5 IT companies in the world?

    The top 5 IT companies in the world are Microsoft Corporation, IBM, Accenture, Oracle, and TCS.

    Which is the oldest tech company?

    IBM is considered the oldest tech company in the world. Basically, IBM is counted to be 108 years old company.

    What are the top 3 online businesses?

    The top 3 online businesses are selling digital marketing services, freelancing, and coaching and consulting.

    Who is the market leader in technology?

    Apple is considered the market leader in technology with a marketing capital of about $2.448 T.

  • List of Top Companies That Have Laid off Their Employees in 2022

    In a company, one of the most significant factors is the employees. Without them, one cannot even imagine running a company, no matter how small the business is. Your employees are the main assets of your company. However in 2022, we are seeing, some major, popular companies laying off their employees. Some of these layoffs have stunned the world of business as they are even reaching thousands of employees at once.

    The reason for the layoffs varies, from cost-cutting to bad performance to financial difficulties. Some of the companies even faced criticism for their sudden decision. Many people lost their jobs during the pandemic and now these strings of similar layoffs are creating a ruckus in the world. The economic situation of the world is also a big reason for these layoffs. According to reports over 8000 people alone in just the first half of 2022 have been laid off by their companies.

    In this article, we will talk about those companies who have laid off their employees and their reason for doing that. Furthermore, we will also talk about the companies that have the possibility to follow the path of laying off their employees. So, without any further ado, let’s get started.

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    “Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.” -Herb Kelleher

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    Unilever
    DiDi
    Royal Mail
    Nestlé
    Tesco
    Cineplex
    Primark
    Conde Nast
    Common Reasons for the Layoffs
    Companies That Have to Freeze Their Hiring

    HP

    Founder – Bill Hewlett, David Packard
    Founded – 1939
    Laid Off – Up to 6,000 Employees (by 2025)

    HP - Top Companies Laying off Its Employees
    HP – Top Companies Laying off Its Employees

    The American multinational IT Company, HP has joined the list of top tech companies laying off its employees. HP will lay off 4,000 to 6,000 employees, which is around 10% of its current global workforce of 61,000, over the next three years as a part of its cost-cutting efforts.

    The company will also reduce its real estate footprint along with the layoffs. HP’s ‘Future Ready Transformation’ plan is expected to save the company as much as $1.4 billion annually by the end of 2025. It expects the restructuring and other activities to cost around $1 billion.

    Zomato

    Founder – Deepinder Goyal, Gaurav Gupta, Pankaj Chaddah
    Founded – 2008

    Zomato Recent Layoffs
    November 2022 100-150 (3% of the Workforce)
    May 2020 520

    Zomato - Top Companies Laying off Its Employees
    Zomato – Top Companies Laying off Its Employees

    India’s prominent food delivery startup, Zomato, is reportedly planning to lay off its employees on account of its cost-cutting efforts to become profitable. Zomato is going to lay off about 3-4% of its workforce, which currently consists of nearly 3,800 employees. Around 100 Zomato employees have already been affected in the product, technology, catalogue, and marketing areas. Zomato has called it a “regular performance-based churn.” Earlier, Zomato laid off around 520 employees (13% of its workforce) in May 2020 as a result of the business downturn caused by the pandemic.

    Amazon

    Founder – Jeff Bezos
    Founded – 1994
    Laid Off – 10,000 Employees (November 2022)

    Amazon - Top Companies Laying off Its Employees
    Amazon – Top Companies Laying off Its Employees

    Amazon has also joined the bandwagon of layoffs and is reportedly laying off 10,000 employees in corporate and technology jobs. The company’s layoffs will be focused on its device business, including its Alexa products, and its retail and human resources divisions. The layoffs represent less than 1% of Amazon’s global workforce of more than 1.5 million. It is the biggest job cut that Amazon has ever made in its history.

    Meta

    Founder – Mark Zuckerberg, Andrew McCollum, Chris Hughes, Dustin Moskovitz, Eduardo Saverin
    Founded – 2004
    Laid Off – 11,000 Employees (November 2022)

    Meta - Top Companies Laying off Its Employees
    Meta – Top Companies Laying off Its Employees

    On November 9, 2022, Meta, the parent company of Facebook, Instagram, and WhatsApp, announced that it is laying off more than 11,000 employees, accounting for nearly 13% of its workforce. It is one of the biggest tech layoffs of 2022. According to Meta’s CEO, Mark Zuckerberg, the reasons behind the company’s mass layoffs include the macroeconomic downturn, increased competition, and diminishing ad revenues, which caused Meta’s revenue to be lower than what he had expected.

    Meta also plans to cut down its discretionary expenses and continue the hiring freeze through the first quarter of 2023.

    Twitter

    Founder – Jack Dorsey, Biz Stone, Evan Williams, Noah Glass
    Founded – 2006

    Twitter Recent Layoffs
    November 2022 3,700 employees
    July 2022 100 employees

    Twitter - Top Companies Laying off Its Employees
    Twitter – Top Companies Laying off Its Employees

    Twitter is an American communications company founded by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass on March 21, 2006. Currently headquartered in San Francisco, California, United States, Twitter is one of the biggest social media platforms that has been all over the news in relation to one of the biggest acquisitions in modern times ($44 billion), led by billionaire techie, Elon Musk. Twitter laid off 30% of its staff (nearly 100 employees) from the recruiting team in July 2022.

    On November 4, 2022, Twitter laid off about 3,700 employees, accounting for nearly 50% of its global workforce, including 90% of employees in India, as a way to cut costs following the company’s acquisition by Musk, which closed on October 27, 2022.

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    Udaan

    Founder – Amod Malviya, Vaibhav Gupta, Sujeet Kumar
    Year – 2016
    Laid Off – 350 Employees (November 2022)

    Udaan - Top Companies Laying off Its Employees
    Udaan – Top Companies Laying off Its Employees

    Udaan, a B2B eCommerce platform and a proud unicorn startup in India has joined the list of top companies laying off its employees. The startup laid off about 350 full-time employees in November 2022 in order to attain profitability and better efficiency. However, this is not the first time that the startup has laid off its employees. Earlier in June 2022, it laid off 180 employees as a part of its cost-cutting initiatives. The second round of its layoffs this year comes only a week after the startup raised $120 million through convertible notes and debt.

    Coinbase

    Founder – Brian Armstrong and Fred Ehrsam
    Founded – 2012

    Coinbase Recent Layoffs
    November 2022 60
    June 2022 1,100

    Coinbase - Top Companies Laying off Its Employees
    Coinbase – Top Companies Laying off Its Employees

    Coinbase is an online platform from which you can buy and sell cryptocurrency. The employees of the company work remotely and it doesn’t have any headquarters. It is considered the biggest crypto exchange platform. On a very shocking note, the company laid off around 1,100 of its employees which amounts to almost 18% of its workforce in June 2022. According to the company, the decision has been taken to control and manage the expenses of the company with the ongoing situation in the market.

    Coinbase laid off another 60 employees from its recruiting and institutional onboarding departments in November 2022.

    Unacademy

    Founder – Gaurav Munjal, Hemesh Singh, Roman Saini
    Founded – 2015

    Unacademy Recent Layoffs
    November 2022 350 employees
    June 2022 150 employees

    Unacademy - Top Companies Laying off Its Employees
    Unacademy – Top Companies Laying off Its Employees

    One of the biggest EdTech companies in India shocked everyone this year when they decided to lay off around 600 employees. It was a sudden decision in the month of April. The reasons for this layoff were said to be that the performances of the employees were not good enough.

    After that, the edtech giant laid off 150 employees in June 2022. On November 7, 2022, Unacademy conducted another round of layoffs and laid off around 350 employees, accounting for nearly 10% of its workforce of 3,500, as the company tries to cut its expenses and generate a profit.

    Microsoft

    Founder – Bill Gates, Paul Allen
    Founded – 1975

    Microsoft Recent Layoffs
    October 2022 1,000 employees
    August 2022 200 employees
    July 2022 1,800 employees

    Microsoft - Top Companies Laying off Its Employees
    Microsoft – Top Companies Laying off Its Employees

    Microsoft Corporation or Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is an American multinational technology corporation that is unarguably one of the biggest tech companies in the world today. However, after the company announced that it would be laying off as part of a “realignment”, Microsoft also joined the list of big companies laying off their employees. Besides, it is also important to note that Microsoft became the first tech giant to lay off employees.

    Microsoft laid off 1,800 employees in July 2022, and a month later, it laid off another 200 employees. In October 2022, it laid off around 1,000 employees, marking the third round of layoffs in the same year.

    BYJU’S

    Founder – Byju Raveendran, Divya Gokulnath
    Founded – 2011
    Laid Off – 2,500 (October 2022)

    BYJU'S - Top Companies Laying off Its Employees
    BYJU’S – Top Companies Laying off Its Employees

    In October 2022, the biggest Edtech in India, BYJU’S took a drastic decision and announced that it will lay off 2,500 employees or 5% of its workforce. The unicorn, even after reaching a valuation of around $22 billion, decided to sack its employees. The startup’s co-founder and CEO blamed macroeconomic conditions and the startup’s plans to achieve profitability by the end of the current financial year as the reasons behind mass layoffs.

    Noom

    Founder – Saeju Jeong, Artem Petakov
    Founded – 2008

    Noom Recent Layoffs
    October 2022 500 employees
    April 2022 500 employees

    Noom - Top Companies Laying off Its Employees
    Noom – Top Companies Laying off Its Employees

    Noom is a wellness app that deals with tracking the weight of a person and also focuses on mental health. The company in the month of April announced the dismissal of 500 employees. The layoff is done because of the sole reason for changing the coaching model. The strategy of coaching has been changed, and the employees were dismissed for the betterment of the business. In October 2022, Noom laid off about 500 employees, accounting for nearly 10% of its total staff.

    Clear

    Founder – Ankit Solanki, Archit Gupta, Srivatsan Chari
    Founded – 2011
    Laid Off – 190 to 200 Employees (September 2022)

    Clear - Top Companies Laying off Its Employees
    Clear – Top Companies Laying off Its Employees

    India’s leading Fintech SaaS startup, Clear (formerly Cleartax) is another prominent name that has joined the list of companies laying off their employees in 2022. The Bengaluru-based startup laid off 190 to 200 employees across different departments on September 15, 2022. This number amounts to nearly 20% of the company’s workforce. The layoffs are said to be a part of the company’s restructuring efforts to increase its cash flow.

    Rupeek

    Founder – Sumit Maniyar
    Founded – 2015

    Rupeek Recent Layoffs
    September 2022 50
    June 2022 180-200

    Rupeek - Top Companies Laying Off Its Employees
    Rupeek – Top Companies Laying Off Its Employees

    Rupeek is a digital gold loan provider company whose headquarters is situated in Bengaluru, India. It is present in over 35 cities. The company laid off about 180-200 of its employees which is 10-15% of its workforce in June 2022. The layoff has been done from different departments and teams. Rupeek gave the reason for cost-cutting for firing its employees, the company is looking forward to making its structure leaner and more compatible. In September 2022, Rupeek once again laid off around 50 employees across different departments as part of its strategy to become profitable in the next 12-18 months.

    Meesho

    Founder – Sanjeev Barnwal, Vidit Aatrey
    Founded – 2015

    Meesho Recent Layoffs
    August 2022 300 employees
    April 2022 150 employees

    Meesho - Top Companies Laying off Its Employees
    Meesho – Top Companies Laying off Its Employees

    Meesho, in a sudden and surprising move, fired 150 employees of the company from their grocery business in the month of April. The popular reselling startup in India had its grocery business called Farmiso, which has now been renamed Meesho Superstore. The company is in discussion to merge the grocery store with its main app. The reorganization of the store is said to be the reason for the layoffs. This is also based on their performance in the business till now and their efficiency in adapting themselves to the new form of Meesho Superstore.

    A few months later, in August 2022, Meesho laid off more than 300 employees after shutting down its grocery business in India, Superstore.

    Better.Com

    Founder – Eric Wilson, Erik Bernhardsson, Shawn Low, Viral Shah, Vishal Garg
    Founded – 2016

    Better.com Recent Layoffs
    August 2022 250 employees
    April 2022 1,000 employees
    March 2022 2,000 employees
    December 2021 900 employees

    Probably the most controversial layoff that has been done is by Better.com. The company was facing the heat since last year when it fired over 900 of its employees over a single Zoom call in December 2021. In March 2022, it laid off 2,000 employees and about 1,000 employees were fired in April 2022. In this year only, they have laid off almost 3000 of their employees. As per the company, the reason for the layoff is based on the performance of the employees. They have stated that the employees are fired because of their lack of productivity and their inefficiency in work. Since December 2021, the company has fired almost 50% of its workforce.

    In August 2022, Better.com conducted yet another round of layoffs, by firing about 250 employees.

    Ford

    Founder – Henry Ford
    Founded – 1903

    Ford Recent Layoffs
    August 2022 3,000 employees
    April 2022 580 employees

    Ford - Top Companies Laying off Its Employees
    Ford – Top Companies Laying off Its Employees

    The American multinational automobile manufacturer Ford, in the month of April, announced that they are laying off 580 of its US employees. This decision comes right after when the company announced that it will restructure the company and will focus on the making of electric vehicles. The dismissal is mainly done by the engineering department as the making of electric vehicles required different skill sets. Therefore, as per the company, it is done for the future needs of the company.

    In August 2022, Ford confirmed laying off around 3,000 employees and contract workers. The job cuts are effective September 1, a spokesman said. The reason behind the layoffs is said to be the change in operations and redeployment of resources as the company plans to embrace new technologies that were not previously core to its operations, such as developing advanced software for its vehicles.

    Walmart

    Founder – Samuel Moore Walton
    Founded – 1962
    Laid Off – 200 Employees (August 2022)

    Walmart - Top Companies Laying off Its Employees
    Walmart – Top Companies Laying off Its Employees

    Walmart Inc., the popular American retail multinational corporation disclosed that it would be cutting the job roles of hundreds of corporate employees. In its Bentonville, Arkansas, headquarters, Walmart reported on August 3, 2022, that it would have to part with nearly 200 of its employees. The departments that would have to bear the brunt are numerous, including merchandising, real estate, and global technology, among others.

    Robinhood

    Founder – Vladimir Tenev, Baiju Bhatt
    Founded – 2013

    Robinhood Recent Layoffs
    August 2022 700+
    April 2022 300+

    Robinhood - Top Companies Laying off Its Employees
    Robinhood – Top Companies Laying off Its Employees

    Consumer investing and trading service company, Robinhood before announcing its financial performance in the first quarter of 2022 announced that they are going to lay off 9% of its employees that is more than 300 of its employees in April 2022. All these employees were their permanent employees. The company went public last year in 2021 but they face a decline in trading, as per reports, this is said to be the main reason for the dismissal. In August 2022, the company again laid off about 23% of its workforce which might account for more than 700 employees. The Financial Times estimated the number of employees impacted to be nearly 780.

    Vedantu

    Founder – Anand Prakash, Pulkit Jain, Saurabh Saxena, Vamsi Krishna
    Founded – 2011

    Vedantu Recent Layoffs
    July 2022 100 employees
    May 2022 624 employees

    Vedantu - Top Companies Laying off Its Employees
    Vedantu – Top Companies Laying off Its Employees

    Yes, another popular Edtech startup, Vedantu has laid a good number of employees. Vedantu laid off 424 employees both full-time and contractual, in May 2022. Before that, it laid off 200 of its employees in the same month. The reason for this is to increase their Capital runway as per Vedantu. Apart from that, the reopening of schools and classes being conducted offline, are also said to be the reason for the layoffs of the Edtechs. Vedantu again laid off 100 employees across departments, in July 2022. This was done due to the business restructuring procedure that Vedantu is planning.

    BlueStacks

    Founder – Rosen Sharma, Jay Vaishnav, Suman Saraf
    Founded – 2011
    Laid Off – 120 to 150 Employees (July 2022)

    BlueStacks - Top Companies Laying off Its Employees
    BlueStacks – Top Companies Laying off Its Employees

    BlueStacks was founded by Rosen Sharma, Jay Vaishnav, and Suman Saraf in 2011. Headquartered in Campbell, California, United States, BlueStacks is known as the 2nd largest PC gaming platform in the world that aims to bring PC gamers and the Android gaming library. The pouring demand for Android smartphones has helped the company witness humongous growth throughout the year. This popular Android emulator platform has laid off 60 Indian employees, as per reports dated July 20, 2022. BlueStacks reportedly informed a majority of the employees via video calls on July 18, 2022, that their services would not be needed anymore.

    Along with India, the company has also cut down its workforce in many other countries as well, from its offices in London, Tokyo, Seoul, and Beijing. The total count of layoffs might be as high as 150 employees as well, ranging between 120-150, according to the reports. The reason behind the layoffs is internal restructuring. BlueStacks has offered 1 month of salary as severance pay to the laid-off employees along with medical benefits, as mentioned by sources.

    TikTok

    Founder – Zhang Yiming
    Founded – 2016
    Laid Off – 100 Employees (July 2022)

    TikTok - Top Companies Laying off Its Employees
    TikTok – Top Companies Laying off Its Employees

    TikTok is a short-form video hosting service platform that is owned by the Chinese company ByteDance. TikTok has achieved sensational growth in India and across the world for its viral, short-form content, which even resulted in several countries complaining and banning TikTok. The platform is still growing with 8 new users joining TikTok each second. It has over 1 billion monthly active users, as of July 2022.

    The popular, controversial ByteDance subsidiary TikTok has reportedly started reducing its workforce by laying off staff working in the EU, EK, and the US. These layoffs, according to Wired and some other news and media networks might affect around 100 TikTok employees, which currently work with a workforce of around 10,000 employees across the US and Europe. The TikTok layoffs are in line with the global restructuring initiatives of the company.

    Netflix

    Founder – Marc Randolph, Reed Hastings
    Founded – 1997

    Netflix Recent Layoffs
    June 2022 300 employees
    May 2022 150 employees

    Netflix - Top Companies Laying off Its Employees
    Netflix – Top Companies Laying off Its Employees

    The biggest streaming platform, in a surprising turn of events, announced that it was going to lay off 150 of its employees across the company in May 2022. Although it was not a huge number, it still became the talk of the town. Some of Netflix’s sudden decisions led to its slower growth of revenue, which was said to be the prime reason for laying off 150 employees. According to Netflix, it was basically done to cut costs at the streaming giant. Netflix recently lost over 2 lakh subscribers and is expected to lose more; this is one of the reasons for its slower revenue growth. In the month of June 2022, Netflix again laid off 300 of its employees, and again the reason was cost cutting.

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    Tesla

    Founder – Elon Musk, Martin Eberhard and Marc Tarpenning
    Founded – 2003
    Laid Off – 200 (June 2022)

    Tesla - Top Companies Laying off Its Employees
    Tesla – Top Companies Laying off Its Employees

    Tesla which was working on its Autopilot advanced driver assistance features has faced a sudden shock. In an unexpected turn of events, Tesla laid off around 200 employees who were working on the autopilot feature in June 2022. This decision comes after Elon Musk asked the company to decrease the headcount by 10%.

    CityMall

    Founder – Angad Kikla and Naisheel Vardhan
    Founded – 2019
    Laid Off – 191 (June 2022)

    CityMall - Top Companies Laying off Its Employees
    CityMall – Top Companies Laying off Its Employees

    The three-year-old Ecommerce startup CityMall stuns everyone when it announced the layoff of 191 of its employees in June 2022. The Gurugram-based startup even after raising $75 million, added its name to the list of startups that have laid off their employees in the year 2022. The reason for this layoff as stated by the company is the structural changes that are taking place in the system.

    Cars24

    Founder – Gajendra Jangid, Mehul Agrawal, Ruchit Agarwal, Vikram Chopra
    Founded – 2015
    Laid Off – 600 Employees (May 2022)

    Cars24 - Top Companies Laying off Its Employees
    Cars24 – Top Companies Laying off Its Employees

    Cars24 said goodbye to over 600 employees of the company, which is 6% of their workforce. The fired people include employees from different departments and roles. The company has not provided any special reason for the layoff and has only stated that it is based on the performance of the employees. Every year employees are laid off if they are not providing their very best. Cars24 decision of firing its employees comes at a time when the company is looking to expand itself globally.

    Klarna

    Founder – Sebastian Siemiatkowski, Niklas Adalberth
    Founded – 2005
    Laid Off – 700 (May 2022)

    Klarna - Top Companies Laying off Its Employees
    Klarna – Top Companies Laying off Its Employees

    Klarna is a Swedish fintech company that deals with online financial services. In a pre-recorded video the CEO of the company forwarded the news to the employees that the company will lay off 10% of the global workforce. Almost 700 employees were affected by this decision in May 2022. The CEO said that the Ukraine-Russia war and a likely recession are the reason behind this drastic step.

    In September 2022, the company disclosed over a video meeting that it is planning another round of layoffs in an attempt to “reflect” its new and “more focused nature.” According to Klarna, the new round of layoffs will affect less than 100 employees, globally.

    MFine

    Founder – Prasad Kompalli, Ashutosh Lawania
    Founded – 2017
    Laid Off – 500 (May 2022)

    MFine - Top Companies Laying off Its Employees
    MFine – Top Companies Laying off Its Employees

    MFine is a digital health platform based in Bengaluru that provides services like doctor consultations, diagnostic tests and others. The health platform’s sudden turn of events laid off almost 500 employees of the company in May 2022. It is almost 50% of their workforce. The company hired employees even in the month of April but after the struggle to raise funds started increasing, it decided to lay off its employees.

    Blinkit

    Founder – Albinder Dhindsa
    Founded – 2013
    Laid Off – 1,600 approx (March 2022)

    Blinkit - Top Companies Laying off Its Employees
    Blinkit – Top Companies Laying off Its Employees

    Blinkit, previously known as Grofers is an online grocery shopping platform, recent in the month of March it laid off some of its employees. It is said to be 5% of their workforce which is about 1,600. The layoff has been done in mostly three cities, Hyderabad, Kolkata and Mumbai. The company has spent almost INR 600 Crores to focus on their 10 minutes delivery offering. Apart from laying off their employees, the online grocery platform is also delaying the payments of the vendors. The main reason for the layoff is said to be cost-cutting.

    Trell

    Founder – Agrawal, Sachan, Arun Lodhi, Bimal Kartheek Rebba
    Founded – 2016
    Laid Off – 300 (March 2022)

    Trell - Top Companies Laying off Its Employees
    Trell – Top Companies Laying off Its Employees

    Nothing seems to be going right for the Social commerce startup Trell. Amidst its investigation of its alleged financial irregularities, it is said to have decided to fire 300 of its employees almost 50% of its workforce. The situation that has led to this decision is mainly the investigation that is going on by EY India. However, the company gave out the reason for restructuring and strengthening the company for the layoff. The roles that are not needed are cut off from the company.

    Furlenco

    Founder – Ajith Karimpana
    Founded – 2012
    Laid Off – 180 (March 2022)

    Furlenco - Top Companies Laying off Its Employees
    Furlenco – Top Companies Laying off Its Employees

    Furlenco is a startup that provides rented furniture to its customers. The company is said to lay off about 180-200 of its employees. It is also reported that the startup has stopped all their operation in the cities like Kolkata, Jaipur, Chandigarh and Mysuru. The company has given restructuring as the main reason for the firing of their employees, the staffs mostly belong to the customer support and grievance management departments.

    OkCredit

    Founder – Gaurav Kumar, Aditya Prasad, Harsh Pokharna
    Founded – 2017
    Laid Off – 40 (February 2022)

    OkCredit - Top Companies Laying off Its Employees
    OkCredit – Top Companies Laying off Its Employees

    OkCredit is a digital ledger company and on a shocking front, the company laid off around 40 of its employees in the month of February 2022. The organisation said that the reason for the sudden decision was because of the company’s changes in their priority. This has led to the restructuring of the company and the roles of the employees in the company which has led to the dismissal of several employees from the company.

    Lido Learning

    Founder – Sahil Sheth
    Founded – 2019
    Laid Off – 150+ Employees (February 2022)

    Lido Learning - Top Companies Laying off Its Employees
    Lido Learning – Top Companies Laying off Its Employees

    The employees of Lido Learning faced a shocking and terrible situation when about 150 to 200 of them were laid off in the month of February 2022. Lido Learning has been backed by some of the most prominent investors like Anupam Mittal and Mukesh Bansal. The company also raised over $10 million in the month of September 2021. Lido Learning founder Sahil Sheth informed the employees that because of facing some financial difficulties, the company wouldn’t be able to pay their salaries. Apart from that, some employees were asked to look for other jobs.

    Unilever

    Founder – Antonius Johannes Jurgens, Samuel van den Bergh, Georg Schicht
    Founded – 1929
    Laid Off – 1,500 Employees (January 2022)

    Unilever - Top Companies Laying off Its Employees
    Unilever – Top Companies Laying off Its Employees

    Unilever, the consumer goods multinational company revealed its plan to cut 1,500 jobs from the company in January 2022. This will be valid worldwide, the decision comes after its failure to buy the consumer health division of GlaxoSmithKline. Unilever has decided to opt for a more competitive operating model and reorganize the company for its growth and to be more responsive to consumer trends.

    DiDi

    Founder – Cheng Wei, Zhang Bo, Wu Rui
    Founded – 2012
    Laid Off – 3000 (February 2022)

    DiDi - Top Companies Laying off Its Employees
    DiDi – Top Companies Laying off Its Employees

    Chinese Ridesharing service DiDi decided to lay off 20% of its workforce in the month of February. Approximately 3,000 employees lost their jobs because of this decision. The reason for this decision is said to be the regulatory pressure that the company faced since an investigation was launched against the company last year. With its shares facing a huge decline and the company suffering a loss, the decision was taken to analyse the whole matter.

    Royal Mail

    Founder – Henry VIII
    Founded – 1516
    Laid Off – 700 (January 2022)

    Royal Mail - Top Companies Laying off Its Employees
    Royal Mail – Top Companies Laying off Its Employees

    The postal company of Britain, Royal Mail has been present for centuries. The company in January 2022 decided to cut off 700 employees of theirs. This decision comes after the company faced problems because of Covid, which has led to delays in deliveries. The performance of the postal company was criticised, therefore to bring change and restructure the company, they decided to fire their 700 employees.

    In October 2022, the company announced that it is planning to cut down its workforce by around 10,000 by August 2023. Royal Mail attributes this decision to ongoing strikes and rising losses at the company.

    Nestlé

    Founder – Henri Nestlé
    Founded – 1866
    Laid Off – 104 (March 2022)

    Nestle Logo
    Nestle Logo

    Nestlé is a Swiss multinational food and drink conglomerate. In a sudden decision, the food processing giant has decided to close down its Sweet Earth food facility that is in California. This has led to the laying off of 104 employees in March 2022. The decision comes after, the plant-based meat company was seen to have negative growth and experience losses. Nestle acquired Sweet Earth Food Facility in 2017, it sells plant-based meat food items.

    Tesco

    Founder – Jack Cohen
    Founded – 1919
    Laid Off – 1600 (February 2022)

    Tesco Logo
    Tesco Logo

    Tesco is the biggest supermarket chain in Britain, now the supermarket chain is looking for a major overnight transformation. They are mostly shutting down the meat and fish counters of 300 stores because of low demand. This decision may lead to the layoff of 1600 employees of Tesco. The job cuts are followed as the supermarket chain is on the verge of reorganising itself.

    Cineplex

    Founder – Ellis Jacob, Garth Drabinsky, Gerald W. Schwartz
    Founded – 1999
    Laid Off – 5000 (January 2022)

    Cineplex Logo
    Cineplex Logo

    Cineplex is a movie theatre chain in Canada. The pandemic situation has created many problems throughout the world, the theatre chain also faced a problem due to this. The company in the month of January announced that it was temporarily laying off 5000 employees of their as theatres are shutting down in Ontario. This decision comes after the surge of the Omicron variant of Corona in the country. However, the layoff is said to be a temporary one.

    Primark

    Founder – Arthur Ryan
    Founded – 1969
    Laid Off – 400 (January 2022)

    Primark Logo
    Primark Logo

    The UK-based multinational fashion retailer Primark has decided to cut off 400 employees of theirs in the month of January. As per reports, the decision was taken to simplify the management structure. As the omicron variant surged and the inflation seems to get serious, the sales of Primark were hit. Now to restructure the company, the layoff was needed.

    Conde Nast

    Founder – Condé Nast
    Founded – 1909
    Laid Off – 90% of the Workforce

    Conde Nast Logo
    Conde Nast Logo

    Conde Nast is one of the biggest global media companies, home to some iconic brands like Vogue, GQ and Vanity Fair. On a quite shocking front, the Magazine giant announced that they will lay off  90% of employees in Russia and will halt the distribution of Vogue Russia and other publications of theirs. The biggest reason for this decision was said to be the Ukraine invasion by Russia. The company has cut off its term permanently with Conde Nast Russia.

    Common Reasons for the Layoffs

    Big companies and organisations are facing problems and many of them are laying off their employees in response to that. There are multiple reasons, varying from company to company. Some of the common reasons for the layoff are:

    • Companies are not able to adapt to the situations after the lockdown and pandemic.
    • Inflation is on the rise again.
    • Companies facing financial difficulties.
    • The slowdown of funding in the business world.
    • The Ukraine invasion by Russia has led many companies to stop doing business with the latter.
    • The inefficiency of employees.
    • Restructure and modernisation of a company.

    Companies That Have to Freeze Their Hiring

    With the economy of the world facing jeopardy and several other reasons, a number of companies have frozen their hiring and they are:

    • Meta has frozen their hiring and it is said to be lasting through the first quarter of 2023. The main reasons, the company has given are the industry-wide downturn and privacy data changes.
    • In May 2022, Wayfair froze their hiring for 90 days and again the reason is the situation with the economy of the world.
    • Twitter freezes their hiring and many of its top employees are getting fired, the sole reason is the ownership change of the company, as it now belongs to Elon Musk.
    • Google is another company that has slowed down its hiring, though it has not frozen its recruitment yet, as mentioned by Google CEO Sundar Pichai, in the first week of July 2022.  

    Conclusion

    Various companies are taking the step of firing their employees as mentioned above the reason varies from economic conditions to the pandemic to the restructuring of the company, and even the inefficiency of the employees. Apart from all these, there also seems to be a slowdown in funding and pressure by investors to make the company more and more profitable. With the current global economic situation, it seems like the worst is yet to come.

    FAQs

    What is a layoff?

    A layoff simply refers to the termination of an employee of a company. It occurs due to business-related reasons and not because of the employee’s fault. A company may lay off a single employee or multiple employees at the same time.

    Why Companies are laying off their employees?

    Companies are firing employees for various reasons that vary from economic conditions to the pandemic to the restructuring of the company, and even the inefficiency of the employees.

    Which Indian startups are laying off their employees?

    Many Indian startups are laying off their employees in 2022, including Udaan, Unacademy, BYJU’S, Vedantu, Meesho, Cars24, Clear, Lido Learning, and more.

    Is Meta laying off its employees?

    On November 9, 2022, Meta, the parent company of Facebook, Instagram, and WhatsApp, announced that it is laying off more than 11,000 employees, accounting for nearly 13% of its workforce.

    How many Twitter employees were laid off?

    On November 4, 2022, Twitter laid off about 3,700 employees, accounting for nearly 50% of its global workforce, including 90% of employees in India, following the company’s acquisition by Elon Musk.

  • Microsoft – Perhaps The First College Dropout Success Story

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Microsoft.

    Perhaps the very 1st college dropout success tale is Microsoft, which was established by Bill Gates and Paul Allen. Microsoft, a US-based multinational tech giant, was ranked No. 21 in the Fortune 500 rankings of the largest US companies by total revenue in 2020. It was the largest global technology corporation by revenue, as of 2016. Along with Google, Apple,  Amazon, and Facebook, it is considered one of the Big Five corporations in the United States software industry.

    In 2018, Microsoft was declared the world’s most valuable publicly-traded company. In April 2019, Microsoft has become the 3rd U.S. public company to be worth over $1 trillion, behind Amazon and Apple. As of 2020, Microsoft has the third-highest brand value in the world.

    Here’s more about this software behemoth and how it came to be known as “Microsoft.”

    Microsoft – Company Highlight

    Startup Name Microsoft
    Formerly Called Microsoft Consumer Products (1980–1982)
    Headquarters One Microsoft Way Redmond, Washington, U.S.
    Industry Software development, Computer hardware, Consumer electronics, Social networking service, Cloud computing, Video games, Corporate venture capital
    Founders Bill Gates and Paul Allen
    Founded April 4, 1975
    Subsidiaries LinkedIn, Skype Technologies, and GitHub
    Areas Served Worldwide
    Current CEO Satya Nadela
    Website www.microsoft.com

    About Microsoft
    Microsoft – Latest News
    Microsoft – Industry
    Microsoft – Name, Logo, And Tagline
    Microsoft – Founders
    Microsoft – Startup Story
    Microsoft – Mission and Vision
    Microsoft – Products
    Microsoft – Business Model and Revenue Model
    Microsoft – Funding and Investors
    Microsoft – Investments
    Microsoft – Acquisitions
    Microsoft – Growth
    Microsoft – Competitors
    Microsoft – Challenges Faced
    Microsoft – Future Plans

    About Microsoft

    Microsoft Corporation, located in Redmond, Washington, is a leading multinational tech company that produces computers, computer software, electronics, and related services.

    Microsoft’s best-known software products are the Microsoft Office suite, Windows operating system, and the Internet Explorer and Edge web browsers. The company’s main hardware solutions are the Microsoft Surface line of touchscreen personal computers and Xbox video game consoles.

    The company is organized into three equally sized broad segments: productivity and business processes (legacy Microsoft Office, Skype, cloud-based Office 365, Dynamics, Exchange, SharePoint,  LinkedIn), intelligence cloud (infrastructure- and platform-as-a-service offerings Azure, SQL Server, Windows Server OS), and more personal computing (Windows Client, display advertising, Bing search, Xbox, and Surface laptops, tablets, and desktops).

    Microsoft – Latest News

    “Digital technology is a deflationary force in an inflationary economy. Businesses – small and large – can improve productivity and the affordability of their products and services by building tech intensity,” said Satya Nadella, chairman and chief executive officer of Microsoft. “The Microsoft Cloud delivers the end-to-end platforms and tools organizations need to navigate this time of transition and change.”

    As of October 26, 2021, in comparison to the same period previous fiscal year, Microsoft Corporation released the following results for the quarter ending September 30, 2021:

    • Revenues climbed by 22% to $45.3 billion.
    • Operating income climbed by 27% to $20.2 billion.
    • Net income grew 48 percent and 24 percent, respectively, to $20.5 billion GAAP and $17.2 billion non-GAAP.
    • GAAP diluted profits per share were $2.71, while non-GAAP diluted earnings per share were $2.27, representing a 49 percent and 25 percent rise, respectively.
    • GAAP results include a $3.3 billion net income tax benefit.

    “We had a good start to the fiscal year,” Amy Hood, executive vice president and chief financial officer of Microsoft, said. “Our Microsoft Cloud generated $20.7 billion in revenue for the quarter, up 36 per cent year over year.”

    Microsoft – Industry

    The information technology (IT) industry includes firms that produce software, hardware, or semiconductor equipment, as well as companies that provide internet or related services. The three main industry categories in the IT sector are technology hardware, software and services, equipment, and semiconductors and semiconductor tools.

    The software solutions industry category includes organisations that provide internet/online and software services as well as IT services. Online services are companies that provide interactive services or online databases, such as social networks or search engines.

    IT services are companies that provide data processing services or IT consulting to other companies. Eventually, the software includes all sorts of commercial and consumer software, such as video games as well as business and systems software.

    The three industries that make up technology hardware and equipment are Technology hardware, communications equipment, storage and peripherals, and electronic equipment, instruments, and components. Communication equipment includes telephones, routers, and switchboards.

    Technology hardware, peripherals, and storage include computers, cell phones, and printers. Electronic equipment, gadgets, and accessories include companies that make barcode scanners, security systems and transformers, as well as distributors and Original Equipment Manufacturers (OEM). An OEM is a company that develops types of equipment that are used in other businesses’ finished products. Many Dell laptops, for example, have Intel processors and Windows pre-installed; Intel and Microsoft may be called Dell’s OEMs.

    Semiconductors are materials that can transmit electricity in some situations but not in others, making them excellent for managing currents. Silicon is a very common semiconductor material. This industrial category comprises both semiconductor manufacturers and semiconductor peripheral equipment manufacturers.

    Microsoft – Name, Logo, And Tagline

    Microsoft is a combination of the words “micro-processors” and “software”.

    Microsoft Logo
    Microsoft Logo

    The Microsoft logo represents technological innovation that, with his Windows operating system, introduced the computer to the average person. Their logo serves as a constant emblem of quality in an operating system named “Windows,” which gives individuals access to the world of technology.

    The new tagline for Microsoft, the world leader in operating systems for more than a decade, is “Be what’s next.”

    Microsoft – Founders

    On April 4, 1975, Bill Gates and Paul Allen established the company, Microsoft.

    Founders of Microsoft - Paul Allen and Bill Gates
    Founders of Microsoft – Paul Allen and Bill Gates 

    Bill Gates

    William Henry Gates III is a successful American businessman, investor, author,  software developer, and philanthropist. Along with his late childhood mate Paul Allen, he co-founded Microsoft. Gates was the business’s largest individual stakeholder until May 2014, and he acted like the CEO, chairman, president, and principal software architect throughout his time there.

    He was the richest person in the world every year from 1995 to 2017, except for 2010 and 2013. He is the founder and chairman of BEN, Cascade Investment, bgC3, and TerraPower, among others. Through the Bill & Melinda Gates Foundation, the world’s biggest private foundation, he has provided huge sums of money to many humanitarian organizations and scientific research initiatives.

    Paul Allen

    Paul Allen was an American businessman, researcher, investor, programmer and philanthropist. He is primarily remembered for co-founding Microsoft in 1975 with childhood buddy Bill Gates. Forbes listed Allen as the 44th richest person on the planet in 2018. Apex Learning and Stratolaunch Systems, as well as the Allen Institutes for Brain Science, Cell Science, and Artificial Intelligence, were all established by Allen.

    He donated more than $2 billion to a variety of organizations, including education, animal and environmental protection, the arts, healthcare, and community services. With SpaceShipOne, he sponsored the first crewed commercial spaceplane in 2004.

    He has earned several awards and distinctions in a variety of fields, and in 2007 and 2008, he was named one of Time’s 100 Most Influential People in the World.

    Microsoft – Startup Story

    Before co-founding Microsoft, Paul Allen and Bill Gates were ardent computer nerds in an era when computers were scarce. Even in high school, Gates and Allen skipped classes for spending all of their days in the school’s computer room. They were finally caught hacking into the school’s computer, but rather than being deported, they were granted unlimited computer time in exchange for assisting in improving the performance of a computer system.

    While still in high school, Gates and Allen founded Traf-O-Data, a modest firm with the support of Paul Gilbert, and sold a computer to the city of Seattle for traffic counts.

    In 1973, Gates left Seattle to attend Harvard University as a pre-law student. However, Gates’ first love, programming, never departed him, as he devoted much of his time in Harvard’s computer room polishing his skills. Allen moved to Boston shortly after, functioning as a coder and encouraging Gates to forgo Harvard so that they could work a full-time job on their concepts together.

    In January 1975, Allen brought Gates an article on the Altair 8800 microprocessor from Popular Electronics magazine. MITS, the Altair’s maker, was approached by Gates, who offered his and Allen’s services to develop an Altair version of the new Coding language.

    MITS decided to sell and commercialize the software under the name Altair BASIC when Allen and Gates presented their program to them after eight weeks. Gates and Allen were so enthused by the sale that they decided to start their software firm. As a result, on April 4, 1975, in Albuquerque, New Mexico—the origin of MITS—Microsoft was created, with Bill Gates as its first CEO.

    The business opened its first international office less than a year later, in August 1977. ASCII Microsoft was the name of the Japanese branch. In 1979, the firm relocated to Bellevue, Washington, and two years later, Microsoft Inc. was formed. Allen was executive vice president while Bill was chairman and president of the board of directors.

    Microsoft – Mission and Vision

    Microsoft’s mission statement says, “Our mission is to empower every person and every organization on the planet to achieve more.”

    Microsoft’s vision statement is “to help people and businesses throughout the world realize their full potential.” The notion stated in this vision statement is how the organization goes above and beyond to help its clients make good changes.

    Microsoft – Products

    Microsoft’s products are quite numerous, and a significant portion of them are aimed at businesses and business customers. Until a few years ago, Microsoft’s products were largely desktop apps. Things have changed drastically over the years, with Microsoft creating a slew of discrete online and mobile apps for individual users.

    A few of the products are:

    • Microsoft Windows
    • Bing
    • MS DOS
    • Skype
    • LinkedIn
    • Windows Phone
    • Microsoft Solitaire
    • Visual Studio
    • X Box 360
    • Microsoft Office
    • Internet Explorer
    • Microsoft Azure

    Microsoft – Business Model and Revenue Model

    Microsoft’s primary revenue and profits come from developing, manufacturing, licensing, supporting, and selling a wide range of hardware and software products, cloud-based services, and services that integrate with them, as well as producing appropriate digital advertising that reaches a worldwide audience, conserving and expand its field of view and foundation.

    The following are the three primary segments of Microsoft Revenue Generation:

    • Business Processes and Productivity – It comprises income from the sale and licensing of the company’s various software products and cloud services for various devices and platforms. Office 365 Suite, Outlook.com, Exchange Email Platforms, OneDrive and SharePoint Content Management Tools, Skype Call Services, and others are examples of such goods and services.
    • Intelligent Cloud – Revenues from Microsoft’s server products and cloud storage services are included. Sales and licencing of Visual Studio, Microsoft SQL Server, System Center, Microsoft Azure, and Windows Service, among other products, support Microsoft’s commercial strategy.
    • Personal Computing – It comprised revenue from Microsoft services and products that give developers, professionals, and end-users cross-platform functionality. Microsoft makes money from licensing Windows OS, Windows Phones, and Microsoft patents, as well as selling mobile phones and PC peripherals.

    It also makes money from selling and licensing Microsoft Xbox gaming systems, as well as Xbox live subscriptions, transactions, advertising, and royalties from third-party video games. Search advertising on the Bing Search Engine and proceeds from display advertising on the MSN portal is also included in this category.

    Microsoft – Funding and Investors

    Date Round Amount Lead Investors
    Sep 1, 1981 Venture Round $1M Technology Venture Investors

    Microsoft – Investments

    Date Organization Name Round Amount
    Sep 29, 2021 Truveta Corporate Round –
    Aug 17, 2021 Rubrik Corporate Round –
    Jul 29, 2021 OYO Series F $5M
    Jun 4, 2021 Intelight Seed Round CA$1.5M
    Jun 3, 2021 Sibucayi Pre-Seed Round $1K
    Jun 1, 2021 One Store Venture Round ₩17B
    May 25, 2021 Siemens Healthineers Grant $2.5M
    Apr 14, 2021 Bukalapak Venture Round $234M
    Mar 1, 2021 Loggi Series F $212M
    Feb 1, 2021 Databricks Series G $1B

    Microsoft – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Clear Software Clear Software is an Intelligent Automation platform that protects and extends technology investments. Oct 22, 2021 –
    Ally.io Ally.io is a strategic goal-planning and execution management software. Oct 7, 2021 $76M
    TakeLessons TakeLessons is an ed-tech company with a robust, engaging learning platform and community for lifelong learning. Sep 10, 2021 –
    Clipchamp Clipchamp is the video editing platform that empowers anyone to tell stories worth sharing. Sep 7, 2021 –
    Peer5 Peer5 operates the world’s largest peer-to-peer (p2p) content delivery network. Aug 10, 2021 –
    Suplari Suplari focuses on leveraging machine learning to help enterprises change the way they manage their suppliers and costs. Jul 28, 2021 –
    CloudKnox Security CloudKnox develops a multi-cloud permissions management platform that protects critical cloud infrastructure resources and identities. Jul 21, 2021 –
    RiskIQ RiskIQ is a security company that provides digital threat management solutions for software vendors. Jul 11, 2021 $500M
    ReFirm Labs ReFirm Labs is a group of IoT security experts that develops a new method for vetting and validating firmware. Jun 2, 2021 –
    Kinvolk Kinvolk is a software development company with commercial support for Linux, Kubernetes, and consulting across the cloud-native stack. Apr 29, 2021 –

    Microsoft – Growth

    As of July 2021, Microsoft reported $46.2 billion in revenue, $16.5 billion in net income, and $2.17 in profits per share for the quarter. The company’s revenues increased by 21% year over year, but its net income increased by a more robust 47 percent.

    First and foremost, Azure, Microsoft’s cloud computing platform, saw a 51 percent increase in revenue in the quarter compared to the same quarter a year earlier, a number that would drop to 45 percent if currency changes were taken into account, according to the firm. According to preliminary research, the 51 percent rate is the company’s highest Azure growth since the fiscal Q3 2020 period or the first calendar quarter of last year.

    Taking a look at the rest of the company’s performance, we may rank the revenue growth outcomes of its three main divisions as follows:

    • Intelligent Cloud has grown by 30%, thanks in part to Azure’s expansion.
    • Productivity and Business Processes: 21% increase, with LinkedIn (46%) and the Dynamics 365 CRM solution leading the way (49 percent growth).
    • More Personal computing is growing at a rate of 9%, with search leading the way (53 per cent, excluding traffic acquisition costs).

    Microsoft – Competitors

    The top competitors of Microsoft are Apple, Sony, Samsung, Mozilla, Logitech International, Google, IBM, Cisco, VM Ware, SAP, Salesforce, Red Hat, AWS, Oracle Cloud, and Alibaba Cloud.

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    Microsoft – Challenges Faced

    Mobile – The fact that Microsoft has yet to figure out how to break into the mobile market is, of course, its largest and most obvious weakness. The mobile market share of Microsoft is now at 3.5%. This is a pitiful figure when compared to Apple’s 14.8 percent and Google/Android’s 80.2 percent.

    Furthermore, Microsoft’s Surface tablet has only managed to capture less than 3% of the tablet market. As a result, Windows is the only major operating system without a functional mobile component.

    Ecosystem – Additional problem for Microsoft would be that their platform isn’t up to par. Of course, there is one exception: Office 365. However, its Windows Store is about a fifth the size of the App Store and Google Play, Microsoft only recently released a free online version of its Office suite, Bing remains a distant second to Google Search, and Google’s Chrome browser surpassed Internet Explorer in total market share for the first time this month, and it doesn’t have a viable iTunes competitor.

    Microsoft – Future Plans

    For years, Microsoft has preached about the promise of rapid IoT growth via sensors and simple devices, all while creating a cloud empire and covertly acquiring startups that will help it manage these billions of cloud-connected devices.

    According to some estimates, there are now 22 billion linked gadgets, with that number expected to rise to 50 billion this year, by 2025, or 2030, depending on whose study you trust. Although there is some debate over how many devices will be linked to the internet and when they will do so, Nadella has rebuilt Windows and Azure to prepare for it.

    Microsoft also faces stiff competition from companies wishing to handle the billions of internet-connected gadgets. ARM, Qualcomm, Amazon, Huawei, Qualcomm, IBM, Intel, Dell, Google, Cisco, HP, Samsung, Oracle, and others are vying for a slice of this growing market, however, there is no definite victor yet. If the software titan is to succeed, it will have to persuade competitors and form partnerships with a large number of them. And this was why in current history, Microsoft has partnered with Cortana and Amazon on Sony on the future of cloud gaming, Alexa integration, Walmart on grocery store innovation, Samsung on Android apps, and many others.

    Nadella made it absolutely clear that the company is devoting a considerable amount of resources to see what the next big thing is. Simultaneously, they aren’t asserting that this is their way of implying that this one item will consume all of  Android, Windows, and iOS. People have generally grasped that Windows has a billion users worldwide, Android has 2 billion, and iOS has a billion. And it’s not like either of them was responsible for the death of another.

    Microsoft – FAQs

    What does Microsoft do?

    Microsoft Corporation is an American multinational technology company based in Redmond, Washington, that makes computer software and hardware, consumer devices, computers, and associated services.

    Who founded Microsoft?

    On April 4, 1975, Bill Gates and Paul Allen launched Microsoft.

    How does Microsoft make money?

    Microsoft’s primary revenue and profits come from developing, manufacturing, licensing, supporting, and selling a wide range of hardware and software products, cloud-based services, and services that integrate with them, as well as producing appropriate digital advertising that reaches a worldwide audience, conserving and expand its field of view and foundation.

    Who is the current CEO of Microsoft?

    Satya Nadella is the current CEO of Microsoft.

    Which companies do Microsoft compete with?

    The top competitors of Microsoft are  Apple, Sony, Samsung, Mozilla, Logitech International, Google, IBM, Cisco, VM Ware, SAP, Salesforce, Red Hat, AWS, Oracle Cloud, and Alibaba Cloud.

  • LinkedIn – Facebook For Working Professionals

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by LinkedIn.

    On the internet, there are thousands of professional networking websites. Many of us are undoubtedly familiar with a few of the leading professional networks. However, the best professional networks are those that are simple to use, including all the necessary functions and functionalities.

    LinkedIn is a professional-oriented social networking site. You may use it to network and create your professional profile, but then you can also use it to explore new job opportunities. LinkedIn is used by both established business executives and recent college graduates. Recruiters and employers who are seeking applicants also utilise LinkedIn.

    LinkedIn – Company Highlights

    Startup Name LinkedIn
    Parent Company Microsoft
    Industry Social media
    Headquarter Sunnyvale, California, U.S
    Founders Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly
    Founded May 5, 2003
    Subsidiaries LinkedIn Learning, Connectifier, Drawbridge, Glint
    CEO Ryan Roslansky
    Areas Served Worldwide
    Website www.linkedin.com

    About LinkedIn, and How it Works?
    LinkedIn – Industry
    LinkedIn – Name, Logo, and Tagline
    LinkedIn – Founders
    LinkedIn – Startup Story
    LinkedIn – Vision, and Mission
    LinkedIn – Business Model, and Revenue Model
    LinkedIn – Services
    LinkedIn – Funding, and Investors
    LinkedIn – Investments
    LinkedIn – Acquisitions
    LinkedIn – Competitors
    LinkedIn – Strengths
    LinkedIn – Future Plans

    About LinkedIn, and How it Works?

    LinkedIn is a professional and employment-oriented internet service based in the United States that operates through a website and mobile application. It was launched on May 5, 2003, and is principally used for networking opportunities and career-related advancement opportunities. LinkedIn enables job applicants to publish resumes and cover letters and recruiters to offer positions.

    Since 2015, the majority of the company’s revenue has come from providing recruiters and marketing experts with the availability of information about its users. It has been completely owned by Microsoft, since December 2016. LinkedIn has more than 774 million registered users including over 200 countries around the world.

    LinkedIn, like any other social networking site, has an algorithm that is constantly modified to offer users the best possible experience. As a member, you’ll notice that your “feed” – which works similarly to Facebook’s feed – keeps you updated with new stuff regularly. However, before this feed reaches your profile, it passes via LinkedIn’s filtration.

    Some of these rating filters are set up to check for spammers or low-quality content, or to provide permission for the information to be displayed. What you’ll be viewing has most possibly been approved by a computer bot.

    You may interact with the posts in your newsfeed by leaving a like, comment, or by sharing them. You may also mark the material as spam or hide it from view to prevent others from viewing it. What you view in the future is influenced by your actions. People’s reactions to the stuff may be influenced by your behaviour.

    If you give negative comments on a piece of material, LinkedIn will compare your activities to that of others to assess whether or not the piece should be in anyone else’s feed. LinkedIn is useful for both socializing and advertising.

    You can market on LinkedIn just like you can on Instagram and Facebook. You can run InMail campaigns and place ads using the Campaign Manager. It’s a pay-per-click model, meaning you only pay whenever anyone clicks on the advertisement. But that’s also why you would want to target properly, so think about your abilities and who would be interested in those. The best outcomes may come from a restricted approach.

    LinkedIn – Industry

    The worldwide social networking platforms market was estimated at $192.950 billion in 2019, with a rate of 25.38 per cent expected to reach $939.679 billion by 2026.

    A professional network platform is a sort of social communication network that focuses only on professional interactions and connections rather than private, non-business connections.

    Business people utilise a professional network platform to build and retain working relationships, as well as to obtain employment or advance in their careers and to receive information and networking events.

    According to LinkedIn managing director Clifford Rosenberg, “This is really a call to action for professionals to re-address their use of social networks and begin to reap as many rewards from networking professionally as they do personally.”

    Businesses rely heavily upon outside information and resources, and to acquire what they require, they must go out there and establish working relationships with others, such as employees or customers, as well as possible prospects.

    Companies can maintain all of their networks updated, and organised, and help find out the most efficient method to communicate with every one of them by employing a professional network solution. A business that can handle everything reduces most of the stress associated with getting things done.

    Businesses can maintain all of their connections updated, organised, and find out the most effective method to communicate with each one of them by employing a professional network solution. When attempting to get things done, a service that can handle everything might help ease some burdens.

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    LinkedIn – Name, Logo, and Tagline

    LinkedIn Logo
    LinkedIn Logo

    LinkedIn’s logo has been altered twice during the decades of its establishment, although only minimally, staying the same as it was at its commencement. It consists of the preposition “In” and the word “Linked.” There is a little gap between them that makes the parts appear to be merged.

    LinkedIn’s principle is connecting, but here with your professional contacts, the name is as obvious. Joining allows you to get linked (or connected), in(to) your network of connections, which should provide you with greater opportunities as a result of your contacts.

    The tagline of LinkedIn says, “Connect to Opportunity.”

    LinkedIn – Founders

    Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly developed LinkedIn on May 5, 2003.

    Allen Blue

    Allen was previously the Director of Product Design at SocialNet.com, a social networking site that covers recreational, dating, and professional activities, where he was in charge of product design and the execution of SocialNet’s member-data-driven business model. Allen formerly worked as a freelance web designer and developer for companies such as Stanford University, PayPal, and Microsoft’s Virtual World project.

    Reid Hoffman

    Reid, an entrepreneur and executive, was integral to the development of several of today’s biggest consumer technology companies, including PayPal and LinkedIn. He has a distinct grasp of customer psychology and the characteristics of viral firms, as well as extensive experience leading organisations from their inception through periods of rapid, “blitz scale” expansion.

    Reid invests in firms with network effects and participates in creating their product ecosystems, ranging from Airbnb to Convoy, LinkedIn to PayPal, and Facebook.

    Konstantin Guericke

    Konstantin Guericke is an Earlybird Partner. He works out of Silicon Valley. As Vice President of Marketing at LinkedIn, Konstantin supervised marketing operations from launch through the first six million members and sustainability.

    He was formerly the CEO of Jaxtr Konstantin and has extensive entrepreneurial expertise as the creator of successful startups and as a growth advisor to established businesses. He is currently a board member of multiple firms and a Stanford University student entrepreneur mentor. Konstantin graduated from Stanford University with a B.S. and M.S. in Engineering.

    Jean-Luc Vaillant

    Jean-Luc is responsible for LinkedIn’s technological infrastructure as Chief Technology Officer. Jean-Luc has been one of LinkedIn’s co-founders. Before starting LinkedIn, Jean-Luc worked for Logitech as a Director of Engineering, overseeing the incorporation of video into MSN 6. Jean-Luc, also worked at Spotlife as Director of Software Development until the firm was purchased by Logitech.

    Jean-Luc was previously the Vice President of Development at MatchNet, which bought SocialNet in May 2001. Jean-Luc has also worked for Fujitsu Software Corporation and France Telecom’s research laboratories in engineering management positions. Jean-Luc has an M.S. in Computer Science and a post-graduate degree in Network Engineering from the University of Marseille.

    Eric Ly

    Presdo, an online application that helps individuals determine the optimal time to get together was founded and run by Eric Ly. Eric. He was formerly a co-founder of LinkedIn, where he served as the original CTO and VP. Eric worked on several of LinkedIn’s fundamental product features, which helped the firm achieve profitability and a rapidly increasing number of users.

    LinkedIn – Startup Story

    Although LinkedIn was formed in 2002, the website did not go live until 2003. Reid Hoffman collaborated on the website with a group of employees from two of his previous businesses, Socialnet.com and PayPal. Growth was sluggish and restricted at first, but as the site’s functions expanded, it became exponential.

    LinkedIn was founded in May of 2003, but it was not an instant success. LinkedIn had just 245 members towards the end of 2003, most of whom were professional links of the founding team. LinkedIn’s growth surged in its second year, thanks to new services aimed at small company owners, such as contact book uploads, Groups, and a collaboration with American Express.

    Through 2004, membership grew from the hundreds to the thousands and thousands. By 2005, the site’s membership had surpassed 1 million, and it had developed two revenue-generating lines of business: Jobs and Subscriptions. The firm expanded as well, creating a fourth location.

    LinkedIn transformed in 2012, focusing on 3 concepts: simplicity, expansion, and every day. Influencers were introduced, as well as platforms in eight new languages and an iOS app.

    LinkedIn continues to improve and offer a more seamless user experience over the following several years, allowing users to make meaningful professional connections. LinkedIn Learning, which provides courses in several topic areas for individuals seeking continuous education possibilities, was founded after it acquired Lynda.com. LinkedIn has more than 500 million members worldwide as of April 2017.

    LinkedIn – Vision, and Mission

    LinkedIn’s mission is straightforward: “to connect the world’s professionals to make them more successful and productive.”

    LinkedIn’s vision statement says, “transform the way the world looks for work, develop, and market professional skills.”

    LinkedIn – Services

    Everyone can use LinkedIn for free. However, the firm offers and delivers various premium services to its customer base. Among the most important services are:

    Marketing Solutions

    LinkedIn also offers marketing services in addition to recruiting solutions. LinkedIn, besides being a professional network, also allows businesses to create and execute their ideal marketing tactics in their campaigns. The firm can have a LinkedIn page.

    Furthermore, the organisation can strengthen its marketing efforts by utilising technologies for the construction of text ads, sponsored email, and sponsored content. Both of these LinkedIn offerings add to the company’s income creation techniques.

    Talent Solutions

    All services provided to businesses, including recruiters and job seekers, are referred to as talent solutions. This is a premium tool that assists them in hiring the best qualified and relevant individual that meets all of their criteria. Apart from that, it provides entrepreneurs with the ideal partner for building their firm.

    LinkedIn Recruiter, Work With Us Ads, Recruitment Media, Job Slots, and Career Pages are some of the primary services given by LinkedIn under Talent Solutions. Apart from the benefits, LinkedIn offers to recruiters, it is also beneficial to workers.

    With millions of courses accessible in premium editions, it helps students improve and perfect their talents. Users of other employment platforms must search for jobs independently. Users must, however, demonstrate their abilities and qualities on LinkedIn in order to establish their brand and attract recruiters. This is, after all, one of LinkedIn’s main offerings.

    LinkedIn – Business Model, and Revenue Model

    The LinkedIn business model is a multifaceted system that links corporate users with employers and advertisers that want to build their own network of contacts. LinkedIn is recognised as “the professional network” because of its vast community of professionals from every industry and from all over the world. LinkedIn now has over 660 million users from over 200 countries.

    According to LinkedIn’s User Agreement, its “services are designed to promote economic opportunity for our members by enabling you and millions of other professionals to meet, exchange ideas, learn, and find opportunities or employees, work, and make decisions in a network of trusted relationships”.

    LinkedIn’s revenue streams are:

    • Marketing solutions
    • Talent solutions
    • Premium subscriptions
    • Pay-per-click job posting

    LinkedIn’s whole business strategy is based on job searches, network interactions, and connections. They also have a huge market share compared to their competitors.

    With a few tweaks, LinkedIn can maintain its market dominance while simultaneously making a more significant contribution to society, such as increasing its techniques for assisting users who cannot afford a membership to locate and acquire jobs.

    LinkedIn – Funding, and Investors

    Date Round Amount Lead Investors
    Feb 15, 2016 Post-IPO-Equity – –
    Dec 1, 2009 Secondary Market $51.6M –
    Oct 22, 2008 Series D $22.7M –
    Jun 17, 2008 Series D $53M Bain Capital Ventures
    Jan 29, 2007 Series C $12.8M Bessemer Venture Partners, Global Founders Capital
    Oct 1, 2004 Series B $10M Greylock
    Nov 1, 2003 Series A $4.7M Sequoia Capital

    LinkedIn – Investments

    Date Organization Name Round Amount
    Apr 20, 2022 Oyster Series C $150M
    Dec 6, 2021 Trala Venture Round $6.9M
    Jun 23, 2021 Acryl Data Seed Round $9M
    Jun 22, 2021 G2 Series D $157M
    Jun 10, 2021 Hopin Series C –
    May 18, 2021 Piano Series C $20M
    Mar 24, 2021 Bevy Series C $40M
    Nov 1, 2019 StarTree Seed Round $4M
    Apr 25, 2019 Salesloft Series D $70M
    Apr 3, 2018 Salesloft Series C $50M

    LinkedIn – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Paddle HR Paddle HR helps large enterprises match current employees with new jobs within the company, saving them millions in recruiting costs. Mar 29, 2022 –
    Oribi Oribi Analytics gives you the actionable insights you need to make solid, data-driven marketing decisions—no coding required. Feb 28, 2022 –
    Jumprope Jumprope is a platform where users can create, discover, and share how-to videos and tutorials. Aug 2, 2021 –
    UpCounsel UpCounsel operates an online marketplace for businesses to find and hire legal help based on their preferences in the United States. Apr 23, 2020 –
    Drawbridge Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data. May 28, 2019 –
    Sendbloom Tailored outbound messaging for sales Dec 1, 2018 –
    Glint Glint offers an employee engagement platform. Oct 8, 2018 –
    Heighten Heighten is a software as a service company that provides a platform for salespersons to operate faster. Jun 2, 2017 –
    PointDrive PointDrive is a sales-oriented application that improves the way you share content with customers. Jul 26, 2016 –
    Run Hop Run Hop specializes in online content distribution to accelerate its efforts to make users’ feeds more engaging. May 5, 2016 –

    LinkedIn – Competitors

    Top competitors of LinkedIn are :

    • AngelList
    • Meetup
    • Data Connect
    • Sumry
    • The Go To Market Company
    • Jobcase
    • Bark
    • Doostang
    • Let’s Lunch

    LinkedIn – Strengths

    • Customer Service –  Customers are really pleased with the customer service department.
    • Automation – Automation helped the organisation to grow continuously in response to market needs
    • Dealers –  In addition to advertising the items, its dealers spend on sales training to demonstrate the products’ benefits to customers.
    • Innovative – LinkedIn has a history of developing innovative products that have been successful.
    • Integrated – LinkedIn has integrated and acquired a large number of complementary enterprises over the years to expand its supply chain and distribution network.
    • Workforce – LinkedIn spends heavily on the training and development of its workers, resulting in a highly trained and engaged workforce.
    • New sectors – LinkedIn is a master at breaking into new sectors, and its development continues to open up new income streams in a variety of industries.

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    LinkedIn – Future Plans

    “LinkedIn is attempting to establish itself as a hub for B2B sales and hire. Continue to do what you’re doing since LinkedIn’s value as a sales channel will only grow over time. Although the methods and platform may evolve, using it as a sales tool will only improve over time,” LinkedIn’s Customer Advisory Board member said.

    What happens if LinkedIn restricts organic outreach? Simply said, they will begin to commercialize and demand fees for outbound LinkedIn prospecting. They currently have InMail, but everyone who has used the software knows it isn’t that efficient.

    LinkedIn puts a lot of work into these InMail elements, such as accessible and trackable buttons and links, but the InMail messages don’t seem natural as a consequence. They resemble some spammy, blasted message with a huge “Buy now” button on it.

    Adding the fact that the cost of InMail is significantly greater than the cost of organic outreach, it’s easy to understand why they haven’t gained much momentum on the platform thus far. This is something expected to change. As LinkedIn’s organic outreach is curtailed, it is expected that its paid messaging solutions to develop and grow.

    This is something that is likely to change. As LinkedIn’s organic outreach is constrained, sponsored messaging solutions are projected to develop and proliferate.

    LinkedIn – FAQs

    What does LinkedIn do?

    LinkedIn is a professional and employment-oriented internet service that operates through websites and mobile applications

    Who founded LinkedIn?

    Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly developed LinkedIn on May 5, 2003.

    When was LinkedIn founded?

    Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly developed LinkedIn on May 5, 2003.

    How does LinkedIn make money?

    LinkedIn’s whole business strategy is based on job searches, network interactions, and connections.

  • Sprinklr – Enabling Businesses To Keep Their Customers Happy

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Sprinklr.

    Sprinklr must be certainly familiar to anybody with even a basic understanding of the marketing technology sector. It is an international behemoth that offers a plethora of services that competes with HubSpot.

    It’s a complicated, powerful technology that lets businesses control the customer experience from beginning to end. However, like with other technologies, there are numerous phrases surrounding it, let’s look into them.

    Consumer experience is the aggregate of a consumer’s logical, emotive, perceptual, and behavioural responses at all phases of the shopping experience, including pre-buy, purchasing, and consuming.

    Some firms divide the consumer experience between social and online contacts, whereas others describe the consumer experience as human engagement, such as face-to-face retail service or over-the-phone customer care.

    Sprinklr is a Software as a service customer experience management platform located in New York City. Sprinklr provides a business application that enables all the front consumer-facing departments, from marketing to customer care, to cooperate across different parts of the organization and engage through digital media. Advertising, modern marketing, modern care, modern research, developer portal, and core platform, are among some of the company’s products.

    Sprinklr – Company Highlights

    Startup Name Sprinklr
    Industry Customer experience management
    Headquarter New York, United States
    Founders Ragy Thomas
    Founded September 2009
    Key People Ragy Thomas, CEO & Founder
    Areas Served Worldwide
    Website www.sprinklr.com

    About Sprinklr, and How it Works?
    Sprinklr – Industry
    Sprinklr – Name, Logo, and Tagline
    Sprinklr – Founders
    Sprinklr – Startup Story
    Sprinklr – Vision, and Mission
    Sprinklr – Business Model, and Revenue Model
    Sprinklr – Funding, and Investors
    Sprinklr – Acquisitions
    Sprinklr – Competitors
    Sprinklr – Future Plans

    About Sprinklr, and How it Works?

    Sprinklr is a SaaS software company headquartered in New York, that provides a customer experience management platform. Sprinklr is the firm’s technology, which integrates apps for content management, social media marketing, customer service, collaboration, social advertising, social media monitoring, employee advocacy, and social media research.

    It is a widely used platform for marketing, advertising, research, and other purposes by many big corporations. The technology, which is categorised into 5 sections, is a SaaS software with variable dashboards:

    Modern Marketing: A content management system that enables organisations to provide the correct material to their consumers at the right time, as well as a variety of other features such as Digital Asset Management (DAM), Workflow Automation, Content Analysis, and more.

    Modern Engagement: A social media management system that incorporates Publishing and Engagement, Community Management, Distributed Engagement, and more, that helps organisations to manage social media across 35 channels.

    Modern Research: A research technology that lets firms assess brand equity measures such as brand recognition, user happiness in real time, product perception, and customer loyalty. Product Insights, Benchmarking, Visual Insights, and more features are included. This is where social listening may be done.

    Modern Care: It is a customer service solution that enables companies to use Artificial Intelligence technology to deliver high-volume customer assistance. Peer care, brand care, self-care, and other topics are covered.

    Modern Advertising: A customer engagement system that includes features including an ad manager and composer, a targeting audience manager, a creative library, campaign execution and optimization, paid/owned/earned analytics, and more. Sprinklr claims that it enables accurate and tailored advertising efforts as well as the highest return on investment.

    Sprinklr’s artificial intelligence deep machine learning algorithms are organised into eight tiers. These layers collect and convert all forms of unstructured data from over 30 channels into actionable structured insights, giving organisations a unified platform to manage customer experience at scale.

    The architecture of Sprinklr enforces consistent abstraction and allows users to construct reusable pipeline components for each stage of the machine learning lifecycle, including data collecting, data transformation, model training, model inferences, and machine learning operations.

    Sprinklr – Industry

    In 2021, the SaaS customer management market grew 14.14 percent year over year, and the industry is predicted to grow by $44.17 billion by the year 2025. The market is divided by end-users (retail, manufacturing, BFSI, telecom and IT, and others), as well as region (Europe, North America, APAC, South America, and MEA).

    During the projection timeframe, America will offer the most development potential in the Software as a service customer relationship management market. According to the study, the region will account for 52% of worldwide industry growth and will come to lead the industry by 2025.

    The expansion of the regional market may be ascribed to factors such as business adoption of public cloud services and the rising need for customer data analysis. Furthermore, the growing number of businesses in industries like BFSI, telecom and IT, healthcare, retail, and other end-users would enhance the market of the Software as a service customer service management market globally.

    The increased usage of cloud-based products is driving the Software as a service customer relationship management industry. Accessibility, dependability, and high-source availability are all advantages of cloud computing. These advantages are prompting businesses all around the world to adopt cloud-based applications.

    The usage of SaaS applications such as CRM, HRM, sales management, and financial management is predicted to rise throughout the projection period, thanks to increased expenditures on cloud-computing methods.

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    Sprinklr – Name, Logo, and Tagline

    The name of the firm was inspired by the concept of a brand gently watering its social media presence.

    Sprinklr Logo
    Sprinklr Logo

    Sprinklr’s tagline says, “The world’s leading digital-first, proactive customer experience solution.”

    Sprinklr – Founders

    Ragy Thomas, a technology marketing professional who formerly worked for email marketing firm Bigfoot International, established Sprinklr in September 2009. Thomas started the firm with his own money, running the server out of his own house’s basement.

    Ragy Thomas

    Ragy Thomas - Founder and CEO of Sprinklr
    Ragy Thomas – Founder and CEO of Sprinklr

    Ragy Thomas is an American entrepreneur and executive renowned for creating and leading the customer relationship management platform, Sprinklr. He formerly served as president of Epsilon Interactive, which is now owned by Publicis, and created the email marketing firm Bigfoot Interactive.

    Sprinklr – Startup Story

    Sprinklr was founded on September 24, 2009, in the guest bedroom of the founder and CEO Ragy Thomas’ home in New Jersey, and formally debuted with its first user on January 15, 2010. Dell, Cisco, Microsoft, and Nike were among the first to register for the groundbreaking new platform. They had all been enthralled by Sprinklr’s idea of a Unified Front Office (UFO), as well as the company’s enterprise-class security, privacy, and governance.

    Cut to twelve years later, all of those old consumers are still Sprinklr’s clients, and Ragy is still the CEO. Ragy has assembled an experienced management team over the past, including leaders from  BazaarVoice, Cisco, Salesforce, Microsoft, Procter & Gamble, the White House, and BMC.

    Sprinklr is a speedily growing Software as a service company with five products that cover all front-office tasks (Advertising, Marketing, Research, Engagement, and Care) on a unified cloud with a single customer Id.

    Sprinklr has twenty-two locations in fifteen countries and works with more than a thousand global companies, including many top giants like McDonald’s, Allstate, Microsoft, NASA, Verizon, Philips, Nike, Samsung, Santander, Procter & Gamble, and Shell.

    Sprinklr – Vision, and Mission

    Sprinklr’s mission statement is “To enable every organization on the planet to make their customers happier.”

    Sprinklr’s vision statement, “To be the world’s most loved enterprise software company, ever.”

    Sprinklr – Business Model, and Revenue Model

    Sprinklr’s system is based on a single framework specifically for handling CXM data, allowing for a wide range of client use cases.

    Customer Segment

    Sprinklr operates on a mainstream market business model, with no major client segmentation. The company’s services are aimed at businesses of all sizes and areas.

    Value Proposition

    Risk reduction, convenience, and brand/status are the 3 important value propositions offered by Sprinklr.

    Customers benefit from the company’s convenience by making their lives easier. Its software platform is a full-featured end-to-end platform that integrates owned, paid, and earned media.

    By establishing strong security requirements, the organisation lowers risk. Because of its successes, the corporation has developed a strong reputation. It connects over 4 billion people and serves more than 150 countries. Over 1,200 companies are served, including:

    • Four of the top five banks in the United States.
    • Over half of the Fortune 50 companies.
    • Five of the top eight insurance firms in the United States.
    • Nine of the top fifteen global IT firms.
    • Four of the top seven hospitality corporations are located in the United States.

    Channels

    Sprinklr’s direct sales staff is their primary channel. The firm advertises its services on its social media sites, website,  and at seminars, webinars, and conferences.

    Cost Structure

    Sprinklr’s architecture is value-driven, to provide a premium position through extensive personal attention and regular service improvements.

    Cost of services, a variable item, is most likely the main cost driver. Other key cost drivers include customer support/operations, and sales/marketing both of which are fixed expenses.

    Sprinklr has a single income stream: revenue from the sale of its services and products to clients.

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    Sprinklr – Funding, and Investors

    Date Round Amount Lead Investors
    Sep 9, 2020 Private Equity Round $200M Hellman & Friedman
    Jun 23, 2017 Secondary Market – –
    Jul 20, 2016 Series F $105M Temasek Holdings
    Mar 31, 2015 Series E $46M Battery Ventures, ICONIQ Capital, Intel Capital
    Apr 29, 2014 Series D $40M ICONIQ Capital
    Nov 5, 2013 Series C $18M Battery Ventures, Intel Capital
    Feb 5, 2013 Series B $15M Battery Ventures
    Mar 7, 2012 Series A $5M Battery Ventures

    Sprinklr – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Nanigans Nanigans provides advertising automation software that powers the in-house performance marketing teams. Dec 3, 2019 –
    Little Bird Little Bird analyzes social data to deliver insights for smarter enterprise marketing. Nov 17, 2016 –
    postano.com Postano is a real-time, visual marketing platform that finds and curates the best social fan content Feb 20, 2016 –
    Booshaka Bookshaka helps marketers leverage customer data to increase sales and engagement. Nov 2, 2015 –
    newBrandAnalytics newBrandAnalytics offers social BI solutions that deliver consumer intelligence and competitive insights for the hospitality sector. Jun 2, 2015 –
    Scup Scup is a social media monitoring platform that helps companies take consumer experience through products with multiple acting fronts. Apr 30, 2015 –
    Get Satisfaction Get Satisfaction is a community platform that fosters online conversations about a company’s products and services. Apr 8, 2015 –
    Pluck Pluck provides social media software for companies that create communities around their existing web properties. Mar 4, 2015 –
    Branderati BRANDERATI’s mission is to help brands identify the most passionate “advocate influencers” Sep 3, 2014 –
    TBG Digital TBG Digital, a Facebook ad optimization platform, enable social network advertisers to monitor and optimize global scale campaigns. Aug 14, 2014 –

    Sprinklr – Competitors

    Sprinklr’s main competitors are :

    • Hootsuite.
    • Brandwatch.
    • Salesforce.
    • Adobe.
    • Socialbakers.
    • Microsoft.
    • Khoros.
    • Oracle.

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    Sprinklr – Future Plans

    Sprinklr, a software firm located in the United States, plans to construct a development centre in Hyderabad with 200 IT workers. With Telangana IT and Industries Minister KT Rama Rao, the company addressed the idea of building a development centre in Hyderabad. The city’s current IT ecosystem was highlighted by the minister.

    The New York-based corporation’s leadership team told Telangana IT and industries minister KT Rama Rao that the business plans to hire 1,000 techies in the projected Hyderabad centre over the next 3 to 5 years.

    Rao recently visited a conference in New York, during which he emphasised Telangana’s existing IT sector. He also stated that the state government will back the venture completely.

    Sprinklr, which was launched in 2009 by tech executive Ragy Thomas, had its NYSE debut on June 23rd. The company’s platform, Sprinklr, incorporates a number of tools for social advertising, social media marketing, collaboration, content management, employee advocacy, social media research, customer service, and social media monitoring.

    The company employs around 3,700 people in 25 countries. South America, Europe, North America, and Asia-Pacific are all represented by the firm.

    Sprinklr – FAQs

    What does Sprinklr do?

    Sprinklr is a Software as a service customer experience management platform located in New York City.

    Who founded Sprinklr?

    Ragy Thomas established Sprinklr in September 2009.

    How does Sprinklr make money?

    Sprinklr has a single income stream, the company generates revenue from the sale of its services and products to clients.

    Which companies do Sprinklr compete with?

    Sprinklr’s top competitors are Hootsuite, Brandwatch, Brandwatch, Salesforce, Adobe, Socialbakers, Microsoft, Khoros, and Oracle.

  • List of All the Companies That Suspended Operations in Russia Due to Ukraine Invasion

    A business can be spread when it will be able to entice the audience which will result in potential customers becoming actual customers.  A business grows only when its customers indulge themselves with it. Every company has some social responsibility that they need to fulfil, towards the world, nature and its people.

    The world is seeing some of the greatest humanitarian crises in the last few weeks, once again. The conflict between Russia and Ukraine has intensified when the latter declared war. Some of the most famous brands from different sectors, realising the depth of the issue started pulling out from Russia and freezing their activities there.

    All the major companies seem to condemn the invasion of Russia and the violence that its people are facing in Ukraine and they have done that by suspending their operation in the country. This is mainly done to create pressure in the Russian economy so that they can back off from this disaster called war.

    In this article, we will talk about the major firms that have ceased their operations in Russia due to the country’s invasion of Ukraine. Let’s take a look at the list of the companies leaving Russia.

    “You only have to do a few things right in your life so long as you don’t do too many things wrong.” – Warren Buffett

    List of all the major firms that suspended operations in Russia

    Apple
    Microsoft
    Dell
    Google
    YouTube
    Mastercard
    H&M Group
    Visa
    Meta
    PayPal
    Airbus
    Samsung
    Puma
    Nike
    Disney
    Netflix
    Ford Motor
    Adidas
    Adobe
    Amazon
    BMW
    Accenture
    Spotify
    McDonald’s
    Intel and AMD
    PepsiCo
    Coca-Cola
    Starbucks
    Oracle
    SAP
    Electronic Arts (EA)
    Carlsberg
    SONY
    TikTok
    Warner Bros
    Snapchat
    FIFA
    UEFA
    American Express
    Uber
    KPMG
    FedEx
    Airbnb
    Harley-Davidson
    Shell
    ExxonMobil
    General Motors
    Porsche
    Toyota
    Mercedes-Benz
    Infosys
    Tata Steel

    Apple

    This American multinational tech giant Apple stopped the sales of their popular products like iPhone, Ipad and others in Russia and started restricting most of the services like Apple pay that the company used to provide to the people of Russia. Apart from that, they have also blocked the access of the app store in the country. Although there is no physical stores of Apple in the country but the products used to get sold through third-party retailers.

    Microsoft

    Like its above acquaintance, the American multinational technology company Microsoft chose the same path and suspended all their activities in Russia. It includes their new products and services sale in the country. The company is also closely monitoring the situation and is on the lookout for the safety of its employees in Ukraine.

    Dell

    Texas-based technology company, Dell took a step forward and halted the sales of their products in both the countries Russia and Ukraine.

    Google

    The largest company that provides internet-related services in response to Russia’s behaviour towards Ukraine took down RT News and Sputnik from the Google Play Store in Europe. Google has also decided to stop monetizing any Russia funded media present on their platform

    YouTube

    The online video streaming platform, YouTube decided to block Russian channels from monetizing and the company said in a statement they are taking a number of actions against Russia.

    Mastercard

    After the devastating effects of the war on Ukraine by Russia, Mastercard Inc. one of the most popular financial service corporations, has suspended all its activities and has frozen every kind of transaction. The company stated that any cards issued by Russian banks will not be supported.

    H&M Group

    Clothing brand H&M halt their sales in Russia and said that the brand will refrain from doing any activities till the situation is resolved.

    Visa

    Another major financial corporation Visa stopped its operations and has decided to cease all their transaction in the coming days in Russia following its war against Ukraine.

    Meta

    Meta formerly known as Facebook decided to stop all the advertising in Russia, they have already blocked the advertisement and Russia owned media channels on their owned platforms like Facebook and Instagram.

    PayPal

    The major financial technology company PayPal especially dealing with online money transfers has halted their services in Russia and has also barred Russian users to use their services.

    Airbus

    The multinational aerospace corporation of Europe known for making products related to aerospace, Airbus has decided to stop functioning in the country. Airbus has been a companion of Russia for 30 years but the violence against Ukraine by the country has forced Airbus to pull out from the country. It was a big blow to the aviation industry in Russia.

    Samsung

    The tech giant Samsung famous for its electronic products has decided to stop the shipment of its products to Russia. Any kind of products like smartphones, semiconductors and other consumers electronics will no longer be shipped to Russia due to the current situation.

    Puma

    German multinational athletic sportswear brand stopped all its activities in Russia and has shown solidarity to Ukraine, Puma has over 100 stores in Russia. This decision has led to the suspension of that store and its products.

    Nike

    The athletic sportswear brand from America, Nike has decided to follow the steps of all other big western brands and halted its activities in Russia and closed all its stores.

    Disney

    American multinational entertainment company, Disney decided to halt all their theatre release and production in Russia amidst the Russian invasion of Ukraine, they are the first ones to do that. Disney also stated that its future business in the country will depend on the situation.

    Netflix

    Streaming platform giant Netflix has stopped all its services in Russia after their invasion of Ukraine. It has decided to part away from all the future projects and collaboration scheduled to happen with the country. The shooting of Russian shows under Netflix has been put on hold due to the situation.

    Ford Motor

    Ford Motor has decided to stop its activities in Russia. The popular multinational automobile manufacturer was been a partner of Russia for a long time but the invasion has resulted in the ceasing of all operations in the country. Ford has also decided to donate money that will use for the Ukrainian refugees.

    Adidas

    The German multinational athletic sportswear brand has decided to suspend all its activities. They stopped all their online shop in Russia, apart from that, all the physical stores got shut down as well. Although the company is closed until further notice, Adidas claimed they will continue paying the employees there.

    Adobe

    One of the most prominent multinational software companies of America, Adobe has also decided to cut ties with Russia and has decided to stop all their sales in the country. They have also stopped Russia’s access to Adobe Creative Cloud and said that it will refrain from providing any service to Russia now.

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    Amazon

    The biggest cloud computing and e-commerce company in the world, Amazon also decided to stop all its activities in Russia and Belarus, it has stopped accepting customers from the two and has decided to not provide its web services to these two countries.

    BMW

    The Russian invasion of Ukraine has led to the decision of luxury car brand BMW to put a halt to their sales in the country. They have also stopped manufacturing products in the country and stopped their shipments as well.

    Accenture

    The Ireland-based multinational company, Accenture which deals with IT Services and consulting has decided to cut ties with Russia and stopped their services after Russia’s violence against Ukraine.

    Spotify

    Music streaming platform, Spotify has ceased all its services in Russia, after the country invaded Ukraine.

    McDonald’s

    Global fast-food chain brand McDonald’s has suspended their operation temporarily in Russia and has decided to close its outlets. It has over 850 stores in Russia.

    Intel and AMD

    Intel and AMD stopped their shipments of industrial chips in Russia, it has happened after the US Government lodged new export restrictions after Russia’s invasion continues.

    PepsiCo

    PepsiCo has suspended their sales and production of soft drinks in Russia amidst the Russia-Ukraine crisis.

    Coca-Cola

    Following the steps of its competitor, Coca-Cola has stopped selling their soda in Russia. The company also showed support to the people of Ukraine.

    Starbucks

    Starbucks, one of the world’s biggest chains of coffee houses has decided to stop its activities in Russia.

    Oracle

    The American multinational company that deals with computer technology has decided to stop all their operation and has suspended their sales in Russia and showed their solidarity to Ukraine.

    SAP

    The software and technology company that deals with software for developing enterprises have decided to stop their all activities and function in Russia.

    Electronic Arts (EA)

    The American Video Game company has cut their ties with Russia and has decided to stop selling its games and content in the country.

    Carlsberg

    Danish Brewer Carlsberg has decided to stop every kind of investment in Russia and has decided to provide aid to Ukraine at the time of the crisis. They halted and stopped all their exports of beverages in Russia.

    SONY

    Sony has made its decision to not launch its latest game Gran Turismo 7 in Russia, which was said to release worldwide but was suspended after its conflict with Ukraine intensified.

    TikTok

    One of the most popular videos sharing sites, TikTok has limited its services in Russia and banned content creation in Russia following its war with Ukraine.

    Warner Bros

    The multinational entertainment conglomerate Warner Bros has decided to stop all their theatrical release of their films in Russia.

    Snapchat

    Snapchat another popular social media platform has temporarily disabled its service called heatmap in Russia due to the ongoing war with Ukraine.

    FIFA

    The international governing body of the Football Association has kicked out Russia from World Cup. They got disqualified after the country launched a war against Ukraine.

    UEFA

    The Union of European Football Association has banned Russia from all international football competitions.

    American Express

    The multinational payment card service provider, AmEx has joined the list of companies and has shut down all its activities in Russia.

    Uber

    Uber after the escalation of the war on Ukraine by Russia has cut ties with a Russian ride-sharing service named Yandex.

    KPMG

    The Global network of professional firms for audit, Tax and other services has decided to end their services in Russia to show support against the war going on in Ukraine.

    FedEx

    The global express delivery service FedEx has informed that they are halting their shipment service in Russia as a result of the ongoing geopolitical conflict between Russia and Ukraine.

    Airbnb

    Airbnb, an American company that provides services for tourism activities like homestay, food and lodging has suspended all its services in Russia.

    Harley-Davidson

    The luxury bike brand Harley-Davidson has suspended its business in Russia after Russia invaded Ukraine.

    Shell

    One of the major oil companies, Shell has decided to stop buying crude from Russia as a result of the ongoing war with Ukraine.

    ExxonMobil

    Another oil company ExxonMobil decided to leave Russia and stop all the activities of oil production there.

    General Motors

    General Motors, the multinational automotive manufacturing company has stopped their activities in Russia and has suspended its business in the country as of now.

    Porsche

    The invasion of Ukraine by Russia has also caused one of the leading luxury car brands, Porsche to halt their production in the territory of Russia.

    Toyota

    Toyota has stopped their production in Russia and has informed their staff to return to Japan as Russia’s war intensifies with Ukraine.

    Mercedes-Benz

    Luxury car manufacturing company, Mercedes Benz has stopped their activities including the production of cars in Russia following its conflict with Ukraine.

    Infosys

    The Indian multinational company Infosys, which is the second-largest IT company in the country has decided to shut down their office in Russia.

    Tata Steel

    One of the biggest steel manufacturing plants Tata Steel has decided to stop doing business in Russia. They have decided to suspend and end ties with the country.

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    StartupTalkyHarshit Verma

    Conclusion

    The war invasion by Russia has led to some of the biggest companies and brands backing out from the country, most of the brands are American and European and this has been done to create a financial strain in the country. The future of all these companies in Russia depends on the situation now.

    FAQs

    Is McDonald’s closing stores in Russia?

    Yes, McDonald’s has suspended its operations in Russia and temporarily closed its 850 restaurants.

    Is Coca-Cola still operating in Russia?

    Coca Cola has ceased operations in Russia amidst Russia’s invasion of Ukraine.

    What are some of the major companies that are leaving Russia?

    Mcdonalds, Pepsi, Coca-Cola, Starbucks, Nike, Puma, Adidas, Accenture, KPMG, Ford, Mercedes Benz, Shell, Harley Davidson, Mobil, General Motors, Airbnb, Toyota, Porsche, EA, Oracle, AmEx, Uber, TikTok, Intel, AMD, Amazon, Netflix, PayPal, H&M, Disney, Visa, Mastercard, Samsung, Apple, Adobe, BMW, Spotify, Shell, Google, Microsoft, Dell, Airbus, Meta, Sony, FIFA, UEFA, Carlsberg, and Warner Bros are some of the major companies that suspended their operation in Russia.