Tag: microsoft ceo

  • Satya Nadella Succes Story: The Complete Journey of Microsoft’s CEO

    Satya Narayana Nadella has been the Chief Executive Officer (CEO) of Microsoft by succeeding Steve Ballmer in 2014 and under him, the company had witnessed considerable growth. On 16th June 2021, Nadella was further appointed as the Executive Chairman of Microsoft, succeeding John W. Thompson.

    Nadella is an Indian-American business executive. He is the former Executive Vice President of Microsoft’s Cloud and Enterprise group. His last position was conferred with the job of examining the computing platforms of the company.

    Let’s check out the success story of Satya Nadella and look at his education, qualifications, personal life, professional life, history, achievements, controversies, and more.

    Satya Nadella Biography

    Name Satya Narayana Nadella
    Birthplace Hyderabad, Andhra Pradesh, India
    Born August 19, 1967
    Nationality Indian
    Citizenship United States
    Education Manipal Institute of Technology,
    University of Wisconsin-Milwaukee,
    University of Chicago
    Profession Engineer, Computer Scientist
    Position Chairman and CEO, Microsoft
    Father Bukkapuram Nadella Yugandhar
    Mother Prabhavati
    Spouse Anupama Nadella
    Children 3
    Son Zain Nadella
    Daughters Divya Nadella, Tara Nadella

    Satya Nadella – Personal Life
    Satya Nadella – Education
    Satya Nadella – Professional Life
    Satya Nadella – Microsoft
    Satya Nadella – Microsoft’s Acquisition
    Satya Nadella – Boards & Committees
    Satya Nadella – Awards
    Satya Nadella – Controversies
    Satya Nadella – Philanthropist

    Satya Nadella – Personal Life

    Satya Nadella was born in Hyderabad, India on August 19, 1967. His father, Bukkapuram Nadella Yugandhar was employed as an Indian Administrative Service officer of the 1962 batch. His mother, Prabhavati was a Sanskrit lecturer. His father shifted from Nadella village to Bukkapuram in Anantapuramu district, Andhra Pradesh, and later to Hyderabad.

    Satya Nadella was married to Anupama in 1992. The couple has three children: two daughters and one son. His son, Zain is a legally blind quadriplegic with cerebral palsy. The family resides in Clyde Hill and Bellevue, Washington.

    Satya Nadella with his wife Anupama and son, Zain
    Satya Nadella with his wife Anupama and son, Zain

    Satya Nadella – Education

    Satya Nadella completed his primary education at Hyderabad Public School, Begumpet. He later pursued a Bachelor’s in Electrical Engineering from the Manipal Institute of Technology, Karnataka in 1988.

    Later, he went abroad for higher studies. He completed his M.S. in computer science from the University of Wisconsin-Milwaukee in 1990. He also pursued an MBA from the University of Chicago Booth School of Business in 1997.

    Satya Nadella – Professional Life

    Satya Nadella started his career as a member of the technical staff of Sun Microsystems. In 1992, he joined Microsoft. Initially, he worked on the development of Windows NT. He later led major projects related to cloud computing at Microsoft. He held reputable leadership roles in business and enterprises across Microsoft.

    He also wrote a book, HitRefresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone, in 2017. The book consists of his experience and career at Microsoft. Moreover, he declared that the profits from the book would go to Microsoft Philanthropies via nonprofit organizations.

    Satya Nadella's Book - Hit Refresh
    Satya Nadella’s Book – Hit Refresh

    Satya Nadella – Microsoft

    Satya Nadella joined Microsoft in 1992 as a young engineer. Nadella was promoted to corporate Vice President of Microsoft Business Solutions in the year 2001. He was later employed as the vice president of Research and Development (R&D) for the Online Services Division (2007-2011) and Microsoft Business Division.

    He was then promoted to the President of the Server & Tools Division (2011-2014). He vividly helped the company to bring Microsoft’s database, Windows Server, and developer tools to its Azure cloud. The revenue from Cloud Services grossed $20.3 billion in June 2013 from $16.6 billion when he took over in 2011. Moreover, he received $84.5 million in pay in 2016.

    Satya Nadella was appointed as the new CEO of Microsoft company in February 2014. He was sequentially the third CEO of Microsoft, following Bill Gates and Steve Ballmer. Under Nadella, the company’s stock tripled in September 2018, with a 27% annual growth rate.

    After Nadella served Microsoft as its CEO for over 7 years, Nadella was appointed as the Chairman of the firm on June 16, 2021. He succeeded John W. Thompson to become the chairman.

    Nadella proclaimed the amalgamation of Microsoft and Linux to rival other companies like Apple, Salesforce, and Dropbox. Microsoft officially joined the Linux Foundation as a Platinum member in 2016.

    Moreover, he empowered a cultural shift at Microsoft by highlighting empathy, collaboration, and a growth mindset. He has successfully changed the corporate world of Microsoft into an environment that emphasizes continuous learning and growth.

    Satya Nadella’s Strategic Vision

    • Improve your abilities with compelling and successful Excel demonstrations
    • Managing undefined responsibilities well for twenty years
    • Demonstrating remarkable growth and strategic acumen by quickly achieving an amazing 4/10x increase in corporate value
    • Acquiring the Pinnacle Startup at Zero Cost

    Microsoft’s Marketing Strategies: How They Conquered the Tech World
    This article covers major marketing strategies that helped Microsoft achieve its growth and success.


    Satya Nadella – Microsoft’s Acquisition

    Satya Nadella’s first acquisition with Microsoft was in 2014. The company acquired a Swedish video game developer, Mojang. Another company best known for the computer game, Minecraft was also acquired by him worth $2.5 billion.

    He also purchased the software company, Xamarin. He then stepped up by purchasing the professional network, LinkedIn worth $26.2 billion in 2016. GitHub was officially acquired by Microsoft on 26 October 2018 for $7.5 billion.

    As CEO, Satya Nadella made big changes at Microsoft:

    • Released Windows 10, skipping Windows 9.
    • Launched Microsoft Surface Book, the first Microsoft laptop.
    • Made Microsoft Office available for Apple’s iPad.
    • Released apps like Microsoft Outlook for iPhone and Android.
    • Allowed Linux to run on the Azure cloud platform.
    • Bought Mojang, the creator of Minecraft.

    Microsoft Success Story – Founders, Business Model, Revenue Model, and More
    Microsoft is an American multinational technology company founded by Bill Gates & Paul Allen. Here’s a look at its business model and more.


    Satya Nadella – Boards & Committees

    • Board of Directors, Starbucks
    • Board of Trustees, Fred Hutchinson Cancer Research Center
    • Board of Trustees, University of Chicago

    Satya Nadella – Awards

    • He was recognized as the Time 100 honoree in 2018.
    • He was named Financial Times Person of the Year in 2019.
    • He was the Fortune Magazine Businessperson of the Year in 2019.
    • He was recognized as a Global Indian Business Icon at CNBC-TV18’s India Business Leader Awards in Mumbai in the year 2020.
    • In 2022, Satya Nadella received the Padma Bhushan, India’s third-highest civilian award, from the Government of India.
    • In January 2024, Satya Nadella received an honorary Ph.D. from the Georgia Institute of Technology.

    Satya Nadella – Controversies

    • On 27 November 2024, Elon Musk shared podcaster Ian Miles Cheong’s complaint with Microsoft CEO Satya Nadella and said, “This is illegal..”
      Cheong, in posts on X (formerly Twitter), accused Microsoft’s gaming team of unfairly favoring non-Whites in hiring.

    • Satya Nadella was highly criticized when he asserted a statement that women should not ask for a raise and should trust the system. The statement was conferred by him while attending an event on Women in Computing.
      He later wrote an apology letter to Microsoft through email, admitting that he was “Completely wrong”. Before the formal apology to the company, he apologized on Twitter as well.

    Satya Nadella – Philanthropist

    Satya Nadella is on the board of Fred Hutchinson Cancer Research Center and the University of Chicago’s board of trustees. All the money from his book Hit Refresh was donated to Microsoft Philanthropies.


    Steve Jobs Success Story – The Man Who Made Apple a Billion-dollar Brand
    Discover the success story of Steve Jobs, the visionary who co-founded Apple and transformed it into a billion-dollar brand. Learn how his innovation and leadership revolutionized the tech industry.


    Conclusion

    Satya Nadella’s story is inspiring to all generations. Satya Nadella didn’t build an enterprise himself. He worked hard to achieve this success. He was selected to run an existing large enterprise depending on his past work and leadership skills.

    Nobody cares what degrees you’ve got or from which college or university you’ve graduated from. The only thing that matters is what you can give to the company. The company only cares about your ability to do the job and in Satya Nadella’s case, Microsoft had 22 years to evaluate that. People admire Satya Nadella for his positive leadership skills and empathy towards the employees which have made him the best CEO to work with.

    FAQ’s

    What is Microsoft CEO name?

    Satya Nadella is the current CEO and chairman of Microsoft.

    When did Satya Nadella become Microsoft CEO?

    Satya Nadella officially became CEO of the company on Feb 4, 2014.

    Is Satya Nadella Indian?

    Yes, Satya Nadella was born in Hyderabad, India on August 19, 1967.

    What is Satya Nadella net worth?

    Satya Nadella’s net worth is estimated to be INR 7500 crore as of July 2024.

    What is Satya Nadella education?

    Satya Nadella has an M.S. in computer science from the University of Wisconsin-Milwaukee and an MBA from the University of Chicago Booth School of Business. He has done B.E. in Electrical from the Manipal Institute of Technology, Karnataka, India.

    How did Satya Nadella become CEO of Microsoft?

    Satya Nadella became CEO of Microsoft in 2014 due to his successful leadership in cloud computing and enterprise services. His innovative vision and results-driven approach impressed Microsoft’s board, leading to his promotion.

    What was Satya Nadella first job?

    Satya Nadella’s first job was at Sun Microsystems, where he worked as a member of the technology staff before joining Microsoft in 1992.

    Who is Satya Nadella wife?

    Satya Nadella is married to Anupama Nadella.

  • The Rise Of South Asian CEOs | Top Asian CEOs of Fortune 500 Companies

    The top ranking executive of a company is called as CEO (chief executive officer). They have so many responsibilities. It includes making important decisions of the company, management of all operations of the company, management of the resources of the company, etc. The public face of a company is CEO.

    There is a common thread that connects the famous multi-billion dollar companies. The current CEOs of these companies are mostly from south Asian countries, mainly from India. South Asians secured the most number of C-level leadership positions in the tech industry. Many of these south Asians are born and raised in their home countries before moving to the Western countries.

    South Asian CEOs of Fortune 500 Companies

    Sundar Pichai
    Satya Nadella
    Shantanu Narayen
    George Kurian
    Nikesh Arora
    Rajeev Suri
    Dr. Sara Saeed Khurram
    Raj Fernando

    The CEOs from South Asian Countries

    The Indians are playing an important role in changing the way of technology works. The world’s two largest technology companies are headed by Indian origin CEO’s. We can add more names to the list. Being a leader in the most important companies in the world and playing an important role in growth are not an easy task.

    In large companies, CEOs generally manage only the highest level of strategic decisions, which affect the overall growth of the company. In small businesses, CEOs  are often involved in daily operations. If you think that some of the best CEO’s  in the world are international, you will be surprised to hear so many names from India.

    Sundar Pichai

    CEO: Google

    Sundar Pichai - CEO of Google
    Sundar Pichai – CEO of Google

    Sundar Pichai is the CEO of Google. He was born in Tamil Nadu, India on 10 June, 1972. He took a degree in metallurgical engineering from IIT Kharagpur. After that, he moved to US. He completed his MS in material sciences and engineering from Stanford University and he attained his MBA from Wharton University.

    He was awarded the titles named “Siebel scholar and Palmer scholar” from there. On August 10, 2015, Sundar Pichai was selected as CEO of Google. He played an important role in the development and launch of the Google Chrome web browser. He was the product head for projects related to Google drive, Google map, and Android. That helped him to grow in his career.

    Satya Nadella

    CEO: Microsoft

    CEO of Microsoft
    Satya Nadella – CEO of Microsoft

    Satya Nadella is the CEO of Microsoft. He was born in Hyderabad, India on 12 August 1967. He was selected as CEO of Microsoft on February 4, 2014. He completed his degree in electronics and communication engineering from the Manipal institute of technology. He completed his master’s degree in Computer Science from the University of Wisconsin, Milwaukee.

    He attained his MBA from the University of Chicago. After that, he worked as a technology staff at a company named “Sun Microsystems”. In 1992, he joined the Microsoft. Satya Nadella headed in some major projects at Microsoft, which including cloud computing and developing one of the world’s largest cloud cluster infrastructure.


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    Shantanu Narayen

    CEO: Adobe

    Shantanu Narayen - CEO of Adobe systems
    Shantanu Narayen – CEO of Adobe systems

    Shantanu Narayen is the CEO of Adobe systems. He was born in Hyderabad, India on 1963. He took his degree in electronics and communication engineering from University College of Engineering, Osmania University. After that he completed his MBA from Haas School of business, University of California.

    He earned his master’s degree in computer science from Bowling green state university, Ohio. His career started at Apple. After that, he worked in Silicon graphics. He co-founded a digital photo sharing company named “Pictra”. In 1998, he joined the Adobe Systems. He promoted as CEO of the company, in 2007. Also, he got the Padma Shri award in 2019.

    George Kurian

    CEO: NetApp

    George Kurian - CEO of NetApp
    George Kurian – CEO of NetApp

    George Kurian is the president and CEO of NetApp. It is a storage and data management company. He was born in Kerala, India. He completed his engineering from IIT Madras. He attained bachelors of Science degree in electrical engineering from Princeton University and earned MBA from Stanford University.

    He started his career at Oracle in 1996. Later, he promoted as the senior vice president of Oracle’s server technologies. Also he served as vice president of Application Networking and Switching Technology Group at Cisco Systems. In 2011, he joined the Netapp. He became the CEO of the company in June 2015.

    Nikesh Arora

    CEO: Palo Alto Networks

    Nikesh Arora - CEO of Palo Alto Networks
    Nikesh Arora – CEO of Palo Alto Networks

    Nikesh Arora is the CEO of Palo Alto Networks. He was born in Uttar Pradesh, India on 9 February 1968. He completed his degree in Electrical engineering from IIT Varanasi. After that, he completed his MBA from Northeastern University. Also he earned a master’s degree in finance from Boston College.

    He worked at Google. Also, he served as a president of a company named SoftBank Group. He resigned from there on 21 June 2016. In June 2018, he joined the Palo Alto Networks. Presently, he serves as the chairman and CEO of the company.


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    Rajeev Suri

    Ex-CEO: Nokia

    Rajeev Suri - Ex-CEO of Nokia
    Rajeev Suri – Ex-CEO of Nokia

    Rajeev Suri is the ex-CEO of Nokia. He was born in New Delhi, India on 10 October 1967. He has Singapore citizenship. He completed his degree in Electronics and Communications Engineering from Manipal Institute of Technology, India. He served for multi-national companies in Nigeria and India. In 1995, he joined the Nokia. He played an important role in transformation of the company. He became the CEO of the company on 29 April 2014.

    Dr. Sara Saeed Khurram

    CEO: Sehat Kahani

    Dr. Sara Saeed Khurram - CEO and Co-founder of Sehat Kahani
    Dr. Sara Saeed Khurram – CEO and Co-founder of Sehat Kahani

    Dr. Sara Saeed Khurram is CEO and co-founder of the company named “Sehat Kahani”. The services of the company focus on health awareness, primary health care consultation, and health counselling. She was born in Karachi, Pakistan. She completed her MBBS in 2010 from DOW University of Health Sciences.

    Later, she earned a master’s degree in Health Policy and Management from The Aga Khan University of Health Sciences. She is the first women in Pakistan to win the Rolex award.

    Raj Fernando

    CEO: Workstorm.com

    Raj Fernando - CEO and Chairman of Workstorm.com
    Raj Fernando – CEO and Chairman of Workstorm.com

    Raj Fernando is the CEO and Chairman of Workstorm.com. He is a Sri Lankan descent American businessman. He was born on 8 July 1971. He completed his bachelor’s degree in economics and history from Beloit College. He found a company named “Chopper Trading” in 2002 and he became CEO of the company.

    Fernando’s contributions helped the company to become one of the main participants on world’s largest global exchanges. But in 2015, he sold the company. He launched an internet startup named “Workstorm.com” in 2016. Now he serves as the CEO of the company.


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    Conclusion

    The South Asian cultures encourage debate, communication, and argumentation. Also, the mainstream American culture encourages assertive communication too. According to a study by MIT, South Asians are more likely to achieve leadership roles in American organizations. The research focused on the three key aspects of prejudice, motivation, and assertiveness.

    The research proposed that the cultural differences around assertiveness and the willingness to engage in the debate may be strong contributing factors in what resonates with American company leadership expectations.

    This is a good trait that is seen in South Asian peoples. Because of this type of trait and culture, there is a high chance of people from Asia succeeding in leadership roles. We can expect more such leaders to take up leadership positions in big multi-national organizations.

    These CEOs are not from the same background. It includes from poverty to the middle class. Most of them were born and raised in different places. They left the home countries to attain higher education in other countries, yet they all have the same instincts, values and traits. Anyway, climbing the ladder of success is not an easy task. So, this completes our list of top Asian CEOs of Fortune 500 companies.

    FAQ

    How many Fortune 500 companies have Indians as there CEOs?

    38 CEOs of Fortune 500 Companies are Indians.

    What is the number of Asian American CEOs in the fortune 500 companies?

    5.6% of total CEOs in fortune 500 Companies are found to be Asian American.

    Who is the first female CEO of a Fortune 500 company?

    Katharine Graham is the first female CEO of a Fortune 500 company.

    Which is Number 1 in the Fortune 500?

    Walmart is ranked no. 1 in Fortune 500 Companies.

    What is the number of Asian Americans in professional workforce?

    Asian Americans made up about 13% of the professional workforce.

  • Apple Vs. Microsoft: Analysis Of Their Marketing Strategy

    One of the most well-known rivalry in the technological industry is between Apple Inc and Microsoft Corporation. They are two of the largest companies in the world as both Apple and Microsoft have touched market capitalization value of $1.5 trillion in 2020. Both the companies have revolutionized the technological industry by providing us with two very different software applications and gadgets such as Mac and PC.

    They are two of the most established companies when it comes to the production of computers. Both Apple and Microsoft are competitors even in different sectors of the industry like hardware devices like smartphone and PCs, advertising, making software’s, operating systems, etc. Apple main aim is to produce gadgets like iPhone, Mac, Apple watch , etc, while Microsoft focuses on making software  applications for different devices and giving license for their software services.

    Which is why both the companies have different approaches to marketing strategies. Let’s put a light on some of the key points from the marketing strategies of both companies and check how you can implement them in your business.

    A brief about Apple Inc.
    A brief about Microsoft Corporation
    The Target Audience of Apple and Microsoft
    The Marketing Mix of Apple and Microsoft
    The Market Strategy of Apple and Microsoft
    Frequently Asked Questions – FAQs

    A brief about Apple Inc.

    Apple Inc is one of the most well known American corporation which is popular for creating unique designs and selling electronics, computer software and online services. The headquarters of people Inc is situated  in Cupertino, California. The company is credited for designing products such as Macintosh range of computers, iPad, iPhone, iPod, Mac, Apple watch, etc. The company is also know to make software such as iLife, the safari web browser, iOS and iTunes among others. Apple now operates in over 350 stores around the world and offers both software and hardware.

    The success story of Apple

    The success of Apple Inc. is solely because of the contributions made by the cofounder and entrepreneur, Steve Jobs who created good looking, easy to use products and the ability to create innovative products that consumer’s desire. The company was created during the unstable economic situation of the 1970’s. The company introduced Macintosh in 1984 after which it also got its widespread recognition because of its marketing and advertisements for its products. In 90’s after jobs resignation, apple lost a huge market share to its lower priced competitors Microsoft and Intel.

    In 2000, when jobs returned and became the CEO, Apple gained it prominence after the launch of iMac and the Think different campaigns. In August 2011, Jobs resigned as CEO due to health issues, which led to Tim Cook becoming the new CEO. And the rest is history. Apple’s annual revenue for 2020 was $274.5 billion, making Apple Inc the world’s most valuable company. As of January 2021, Apple has achieved the title of becoming the world’s largest PC vendor and also becoming the world’s fourth largest manufacturers of smartphones. Apple is now also the world’s largest music retailer with iTunes.


    Microsoft Vs. Apple Business Model
    Microsoft and Apple are the two largest companies in the world. The business model of Apple is based on customer-centric devices and innovation. Microsoft’s business spanned across Windows, Office products, Gaming (Xbox), Hardware, Web search engine (Bing), Cloud, LinkedIn, etc.


    A brief about Microsoft Corporation

    Microsoft Corporation is an US based multinational technology company which is headquartered in Redmond, Washington. The company is known for manufacturing, licensing and selling software’s, consumer electronics, PCs, etc. Some of its well-recognized and popular contributions to the tech industry is Microsoft office suite, internet explorer, Xbox video game consoles and a variety of PCs. Microsoft is also one of the top five tech companies in the US that includes Google, Apple, Facebook, Amazon and Microsoft. In 2020 Microsoft became the 21st company in the Fortune 500 list.

    The success story of Microsoft

    The company was founded by Bill Gates in 1975 . The company was made from contributions of the ideas of two individuals Bill Gates and Paul Allen, as they were interested in computers and programming. The company rose to prominence in 80s with developments like Altair 8800, MS-DOS and the most popular Microsoft windows. Bill gates was then replaced by Steve Ballmer as the CEO in 2000. In the 90s the company made major acquisitions of Skype for $8.5 billion in 2011 and LinkedIn for $26.2 Billion in 2016.

    Microsoft provides a vast range of products and service that are aimed at satisfying the customers on what they want in the software industry. In addition to this, the company has extended its operations in other sectors in order to enhance its competitive advantage. The company now offers a wide range of products, software’s and servers for its user’s desktops, laptops, tabs, gadgets and servers including internet search with Bing, cloud computing with Azure, mixed reality with Hololens and software development with visual studio.

    The Target Audience of Apple and Microsoft

    Apple Inc. has both software and hardware products and services, for software it has iCloud, iLife, iMessage, iMovie, iTunes, etc and for hardware it has iPhone, Macbook, iMac, Apple watch, iPad, etc. Which is why the apple has a vast array of target audience as it keeps expanding its market with every new product. Apple already has 1.5 billion users who fall under the age bracket of 22 to 55 years old. The male to female user ratio is 60.8% to 39.2% showing that it is expanding in the male market.

    Apple also targets people with medium to high income individuals who live in metropolitan cities and are loyal to the brand. The occupation group of Apple users are considered to be students and young professionals to even managers and executives. Microsoft also has both software and hardware products and services. Everyone from the middle class house at least owns one Microsoft hardware or software that is because the target audience of Microsoft are people who don’t necessarily have a high income.

    Microsoft’s target audience age group range from 16 and older and from both urban and rural areas around the world. They also target young crowds that are usually students, employees and professionals and are loyal to the brand. Microsoft also uses the approach of STP which is Market Segmentation, Targeting and Positioning in order to bring about communications in marketing as it enables the company to make propositions their priority.


    Evolution of Apple and Its Business Model
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    The Marketing Mix of Apple and Microsoft

    Apple’s marketing mix shows us how the company matches with its business activities to the conditions in the worldwide market for information technology, consumer’s electronics and online services. While Microsoft’s is known to be marketing mix that shows how rapid invention and innovation can be combined with effective approaches to maintain a strong share of the market. Here are the 4Ps (Products, Place, Promotion, Price) of both the companies.

    The marketing mix of Apple
    The marketing mix of Apple

    Product mix

    Apples products mostly comprise of mostly of both hardware and software which involve information technology. Apple although has more hardware products and some of the well-known products are Mac products line, iPhone line, iPad line, iPod line Apple watches, Apple TV, while it software products are software of devices, accessories, cloud services, digital content, etc.

    Microsoft on the other hand started out as a software developer and still continues to give it its first preferences. However this company has grown to include an  variety of products and services. Some of its products are providing different software to various devices, Apps, Xbox Video game consoles and entertainment.


    The Secret Behind Apple’s Successful Marketing Strategy
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    Placement mix

    Placement mix analyses the selection of appropriate places or venues that are used by the company to distribute its products. Apple Inc. placement involves apple owned locations and other parties that the company authorizes to distribute its products. Most of Apples distribution happens from Apple store locations, Company owned website and online stores for desktop and authorized sellers and lastly the telecommunication companies.

    Microsoft tries to maximize its reach in the sectors of both computer hardware and software market. The company does its distribution on their official website, authorized sellers and Microsoft stores.

    The marketing mix of Microsoft
    The marketing mix of Microsoft

    Price mix

    Apple uses two pricing strategy which are Freemium pricing strategy and premium pricing strategy.  Apple uses premium pricing strategy to set high prices for its products which is why apple products are more expensive then android products, with this it maximizes profit margins.

    In the freemium pricing case apple products are free but customers have to pay to access better features, for example the company offers free 5 GB iCloud storage but if the user wants more they can by purchasing. However Microsoft applies suitable pricing approaches like Market-oriented pricing strategy, Freemium pricing strategy similar to apple’s and Buy only what you use price strategy.

    Promotional mix

    Apple promotes its products in various ways to include different channels and parties. Apple also uses word of mouth, marketing campaigns and beautifully planned ad video that reaches out to their target audience. Microsoft aims on creating effective communication strategies and tactics which can be used to attract target audience. Both Apple and Microsoft uses tactics such as advertising, sales promotion, direct marketing, personal selling and public relations to promote their products.


    | Satya Nadella | CEO | Microsoft | Education | Personal & Professional Life |
    Satya Narayana Nadella is the Chief Executive Officer (CEO) of Microsoft bysucceeding Steve Ballmer in 2014. Nadella is an Indian-American businessexecutive. He is the former Executive Vice President of Microsoft’s Cloud andenterprise group. His past position was conferred with the job of examini…


    The Market Strategy of Apple and Microsoft

    Apple is known to be the best companies when it comes to branding and tech marketing. They don’t just market their products they try to market a brand identity. One of its main market strategies is to keep the products and marketing simple because they don’t want to overwhelm their prospective customers with too many choices. Apple lets its products speak for themselves with their simplistic design and easy to understand descriptions and simple visuals.

    One of Apple’s best marketing strategies is hyping its products and making a creative campaign. The other reasons are that they understand their target audience and try to reach out to them in the language they will understand which is done by simplifying the marketing process. One of the points of Apple’s tech marketing is that they know how to speak directly to their consumer. They also create brilliant video ads and billboards that showcases human needs and speaks to the customer’s human needs.

    Microsoft on the other hand depends completely on showcasing its product effectiveness and usability. Microsoft spends a lot as it depends on B2B marketing that directly sells its products to the customers. Microsoft has also updated its marketing strategy which is now based upon customer feedback and market changes. In this day and age, Microsoft has somehow managed to develop not only its marketing but also its products in order to match the rapid rate of change in today’s market.

    Microsoft’s marketing strategy is to drive its enterprises business by creating cloud based solutions that will stick with its consumers. Microsoft uses a mix of demographic and behavior segmentation strategies to segments the market into different group with similar characteristics. Segmenting based on demographics is important for products like Operating systems and Office products which are applicable to everyone.


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    Competitive advantage of Apple and Microsoft

    Apple has several competitive advantages over its competitors one of which is that it produces superior technological products with good OS and technology like iPhone, Macbook and iWatch making it a leader in the market space. Apple has also repeatedly taken the top spot for its brand equity and also has loyal customers. Apple has increased its revenue over the past years and also has high margins.

    One of the major competitive advantages of Apple is the amount it spends on R&D, always thinking about the future of the company. Microsoft offers both software and hardware products and services, from Microsoft tablet to Xbox console games to even software. So one of the main competitive advantage that Microsoft has over its competitors is the strategy of making acquisitions. Microsoft has so far acquired companies like Hotmail, Skype and even Nokia.

    Microsoft is a main competitor to apple because its operating system is installable on any PC or laptop and there is no hardware binding on the operating system which is a problem noticeable in Apple gadgets. It also has a vast product line and has worked upon TCO which is total cost of ownership so as to make the software easily and economically available to the customers.

    Frequently Asked Questions – FAQs

    What are some of the Apple’s products?

    Apple products mostly comprise of mostly of both hardware and software  which are Mac products line, iPhone line, iPad line, iPod line Apple watches, Apple TV, while it software products are software of devices, accessories, cloud services, digital content, etc.

    What are some of Microsoft products?

    Microsoft also has software and hardware products and usually provides different software to various devices, Apps, Xbox Video game consoles and entertainment.

    What is Apple’s marketing strategy?

    Apple marking strategy involves keeping its products and ads simple, knowing their target audience and reaching out to them, getting good feedback, a well appreciated customer experience.

    What is Microsoft’s marketing strategy?

    Microsoft marketing strategy focuses on showcasing its product effectiveness and usability and implementing customer feedback to create user-friendly products at a reasonable price.