Tag: MeritNation

  • How BYJU’S Became the Most Valued Startup in India?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by BYJU’S.

    Imagine you are sitting in a packed class, and the teacher is explaining an important concept. It appears that everyone else is understanding the teacher’s words and nodding their heads in unison, but this is not the same with you because you cannot understand an inch of the explanation going on in the class. Does this scenario resonate with you? Whether you accept it or not, such situations have happened at least once in a student’s life. Every person has his or her own pace of learning, and it is not possible for the teacher to take care of everyone in the class.

    Thankfully, the Edtech sector is growing fast enough to fill this gap. And talking about EdTech in India, one name that can’t be missed is BYJU. Read on to find out how an engineer’s passion for teaching led him to start the world’s most valued ed-tech company.

    BYJU’S was founded in 2011 by Byju Raveendran, and BYJU’S The Learning App was launched in 2015. BYJU’S is now valued at about $8.4 billion.

    Let’s go through the Exciting Journey of BYJU’S and also discover more about BYJU’s Success Story, History, Founders, Funding, Revenue, Competitors, Acquisitions, and more.

    BYJU's Journey
    Timeline of BYJU’s Success Story

    BYJU’s – Company Highlights

    Startup Name BYJU’S
    Headquarter Bangalore
    Founder Byju Raveendran
    Sector Edtech
    Founded 2011
    Valuation $8.4 Billion (May 2023)
    Total Funding $6 Billion (May 2023)
    Parent Organization Think and Learn Pvt. Ltd.
    Website byjus.com

    About BYJU’s and How BYJU’s Works
    BYJU’s – Founders and Team
    BYJU’s – Startup Story | How was BYJU’s Started
    BYJU’s – Name, Logo, and Tagline
    BYJU’s – Business Model and Revenue Model
    BYJU’s – Funding and Investors
    BYJU’s – IPO
    BYJU’s – Challenges faced by BYJU’s
    BYJU’s – Competitors/Alternatives
    BYJU’s – Acquisitions
    BYJU’s – Growth and Revenue
    BYJU’s – Partnerships
    BYJU’s – Lay Off
    BYJU’s – Future Plans

    About BYJU’s and How BYJU’s Works

    The Bangalore-based educational technology platform BYJU’s is an online tutoring and coaching firm that was started in the year 2011 and runs on a freemium model. BYJU’s parent company is ‘Think and Learn Pvt Ltd’. The main aim of BYJU’s is to provide coaching through online video lectures for students of class 1 to class 12 and also for people who prepare for competitive exams like IIT – JEE, NEET, CAT, GRE, and GMAT.

    BYJU’s – the Learning app was launched in the year 2015 and has been a huge success. It is used by more than 15 million students all over the world and has 9,00,000 paid subscribers. The app helps the students to learn on their own rather than rely on spoon-feeding. Its approach combines the re-invention of learning, world-class teachers, proven pedagogical methods, and personalized learning.


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    BYJU’s – Founders and Team

    Byju Raveendran is the founder of BYJU’s Classes, the education Technology firm.

    Byju Raveendran

    Byju Raveendran - Founder, BYJU'S
    Byju Raveendran – Founder, BYJU’S

    Byju Raveendran, BYJU’s founder, and CEO, was born in 1980 in Azhikode, Kerela. He has a B.Tech (mechanical engineering) from Government Engineering College in Kannur, Kerela. Before starting BYJU’s, Byju Raveendran was working in a multinational shipping firm as a service engineer. However, teaching was his passion and inspired him to start BYJU’s.

    Besides being an entrepreneur and teacher, Byju Raveendran is also an expert sportsperson, active in six different sports. He played football, cricket, table tennis, and badminton at the university level. Popularly known as Byju sir among his students, Byju cleared CAT twice with 100 percentile. He never joined any IIM, though.

    Divya Gokulnath

    Divya Gokulnath - Co-founder, BYJU'S
    Divya Gokulnath – Co-founder, BYJU’S

    An Indian entrepreneur and educator, Divya Gokulnath is the wife of Byju Raveendran and a co-founder and director at Byju’s. Divya was a student of National College Jayanagar and R.V College of Engineering, from where she completed her B.Tech in Biotechnology after which she decided to co-found Byju’s in 2011 with her husband.

    Rachna Bahadur was appointed as the Senior VP of Byju’s on December 10, 2021, who will look after the overall planning, strategies, and roadmap of Byju’s both in new and existing markets. Rachna was previously a Partner at Bain & Company.

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    BYJU’s – Startup Story | How was BYJU’s Started?

    Coming from Azhikode, a small village in Kerala, Byju Raveendran was an engineer with a shipping company based in the UK. While he was working, he started to help his friends prepare for the CAT exam, an entrance exam for getting into the best business schools in India. To test himself, Byju also gave the exam and secured 100 percentile! He did not join any of the IIMs but started teaching students for their mathematics exams.

    Initially, he took mathematics workshops for free and then started charging a fee when he was confident about his prowess. At one point his workshops were so popular that more than 20000 students participated in one such workshop. In the year 2009, he started to record videos of the workshops he organized.

    His former students who graduated from the IIMs encouraged him to start BYJU’s classes. ‘Think and Learn Pvt Ltd’ was then formed to create content for school students. He launched Byju’s – The Learning App in 2015, and the app was downloaded by more than 5.5 million people in the first year itself.

    BYJU’s tagline is “Fall in love with learning“. Byju’s got its name from its founder’s first name.

    Here’s the BYJU’S logo below:

    BYJU'S Logo
    BYJU’S Logo

    BYJU’s – Business Model and Revenue Model

    Byju’s works on a freemium business model wherein it offers customers both complimentary and paid (premium) services. The company asks the students to submit their details on its application or website and offers them a free 15 days trial. Once the free trial is exhausted, the student has to buy the courses from BYJU’s to access the complete content. The company provides one-to-one mentoring to its subscribers and also provides feedback to the child’s parents. BYJU’s also offers classroom coaching in Noida, Gurgaon, and some other areas.

    BYJU’s generates revenue in three ways:

    • The first one is through the app. After the free trial of 15 days, students have to purchase the courses to continue their educational journey on BYJU’s. The app offers a variety of test series, courses, etc. which actually compels people to make the purchase.
    • BYJU’s offers electronic tablets that customers need to procure when they buy the course of their choice. This tablet has videos, tests, practice questions, quizzes, etc. pertaining to that course.
    • The third revenue generation mechanism is through classroom teaching. These classes are restricted to only a few cities.

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    BYJU’s – Funding and Investors

    In 2016, BYJU’s became the first Asian company to receive funding from the Chan-Zuckerberg Initiative, a philanthropic initiative by Facebook founder Mark Zuckerberg and his wife Priscilla Chan. It was back in 2018 when BYJU’s turned into a unicorn, becoming the first Indian edtech company to join the prestigious unicorn club of Indian startups.

    During the funding round in March 2022, BYJU’s successfully concluded a round worth $800 million. Notable investors, including Sumeru Ventures, Vitruvian Partners, and BlackRock, infused $400 million, while the founder of BYJU’s, Byju Raveendran, contributed the remaining $400 million. However, the closing of this funding round faced challenges in July 2022 when Sumeru and Oxshott did not transfer their due amount of $250 million, citing macroeconomic reasons.

    Byju Raveendran, the CEO of BYJU’s, holds approximately 25% of the company’s stakes, while Divya Gokulnath and the management team possess around 4% stakes.

    In June 2021, BYJU’s secured a funding round that valued the edtech giant at $16.5 billion, surpassing Paytm as the most valued startup in India. This was followed by an increase in valuation to $22 billion in July 2022 after the successful funding round. However, in May 2023, BlackRock cut BYJU’s valuation by 62%, resulting in a new valuation of $8.4 billion. This followed a previous valuation cut to $11.5 billion by BlackRock, just one month earlier.

    The table below covers BYJU’s funding details:

    Date Stage Amount Lead Investors
    May 13, 2023 Debt Financing $250 Million Davidson Kempner
    October 27, 2022 Debt Financing $36.45 Million Aakash Educational Services
    October 17, 2022 Private Equity $250 Million Qatar Investment Authority
    March 11, 2022 Private Equity $800 Million Byju Raveendran, Sumeru Ventures, Vitruvian Partners and BlackRock
    November 8, 2021 Debt Financing $1.2 Billion
    October 4, 2021 Series F $286.61 Million Oxshott Capital Partners
    September 8, 2021 $150 Million Asmaan Ventures, Mirae Asset, ARK Ncore
    June 21, 2021 Series F $50 Million IIFL and Maitri Edtech
    June 12, 2021 Series F $350 Million UBS Group, Eric Yuan, Blackstone
    March 29, 2021 Series F $460 Million MC Global Edtech Investment Holdings
    September 8, 2020 Private Equity Round $500 Million Silver Lake
    August 26, 2020 Venture Round $122 Million DST Global
    June 26, 2020 Venture Round $100 Million Bond
    January 9, 2020 Private Equity Round $200 Million Tiger Global Management
    July 10, 2019 Venture Round $150 Million Qatar Investment Authority
    March 22, 2019 Private Equity Round $31 Million General Atlantic & Tencent Holdings
    December 11, 2018 Venture Round $ 540 Million Prosus & Naspers
    August 2017 Corporate Round $40 Million Tencent Holdings
    March 2017 Series F $30 Million Verlinvest
    December 2016 Series E $15 Million IFC Venture Capital Group & InnoVen Capital
    September 2016 Series D $50 Million Chan Zuckerberg Initiative & Sequoia Capital India
    March 2016 Series C $75 Million Sequoia Capital India & Sofina

    In March 2017, a case study on BYJU’s was featured in Harvard Business School’s curriculum. It is indeed one of the biggest achievements for any company from a non-monetary perspective, and that is when Byju’s started operating on a global platform.

    BYJU’s – IPO

    Byju’s is eyeing an IPO within the next 8-10 months. Byju Raveendran-led edtech unicorn is India’s second-highest valued startup, which has already been popular in the startup ecosystem for its fundraises and acquisitions and is currently looking for an IPO at over $16.8 bn. According to the further progress in the IPO of Byju’s the company has now decided to merge the special-purpose acquisition company (SPAC) of Churchill Capital, a global strategic advisory firm, and raise around $4 bn. Such an IPO round would value the company at over $48 bn, as per the reports of December 16, 2021. The BYJU’s IPO is set to be conducted in the next 18 months, as of July 7, 2022, at a valuation between $40-45 bn.

    BYJU’s – Challenges faced by BYJU’s

    As said by Byju Raveendran, the founder of BYJU’s, converting the students to paid subscribers after the free trial ends is a major challenge for BYJU’s. The company is also working towards expanding to other English-speaking countries, and finding suitable partners to assist with this expansion is the second challenge.

    Byju’s Owing Money to BCCI

    Byju’s, which has been the jersey sponsor for the Indian cricket team, allegedly owes nearly Rs 86.21 crore in dues to the Board of Control for Cricket in India (BCCI). These news reports have been rejected by Byju Raveendran’s wife and the Co-founder of Byju’s Divya Gokulnath, who have also pointed out that the cricketing board of India has also rejected such news.  

    It originally acquired the rights from OPPO, the smartphone manufacturing firm in 2019, and the last deal of the edtech major with BCCI expired in March 2022. However, both parties have agreed to extend their partnership in April 2022, which will continue till the 2023 ODI World Cup. The latest deal was worth $55 mn.

    Byju’s Under Government Scanner for Misselling Courses

    Byju’s has been identified by the Department of Consumer Affairs among the edtech companies that missell courses. Several edtech companies like Unacademy, UpGrad, Great Learning, WhiteHat Jr., and more joined the meeting with the India Edtech Consortium (IEC) on June 24, 2022, where they were drawn attention to the numerous consumer complaints against these companies, a large number of which were against Byju’s and its subsidiaries. Divya Gokulnath of Byju’s fame shared a detailed action plan to address consumer complaints. Besides, the most valued startup in India has also been advised to work with the Advertising Standards Council of India (ASCI) for the claims that it makes in its ads.  

    BYJU’s – Competitors/Alternatives

    People are rapidly moving toward digitization and adopting e-learning because of this revolution, and many other companies with a model similar to BYJU’s are focusing on ed-tech. BYJU’s major competitors:


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    BYJU’s – Acquisitions

    Byju’s Recent Acquisitions

    BYJU’s has acquired a total number of 19 companies to date. With a total of 10 acquisitions under its belt in 2021, Byju’s had spent over $2.4 Bn owing to its aggressive acquisition spree, which the company has embraced eyeing a unilateral market. Byju’s acquired GeoGebra, an Austria-based Math learning tool startup on December 8, 2021, in a deal that was later recorded at around $100 mn. Founded by Markus Hohenwwarter in 2001, GeoGebra fuses geometry, algebra, spreadsheets, graphing, statistics, and calculus on a platform that is easy to use and efficient. Besides, it boasts of having a community of 100 Mn+ learners across 195+ countries. As a platform, GeoGebra aims to make math learning fun and visually appealing. This acquisition will, thus, make Byju’s Math learning programs interesting and interactive.

    Tynker was the last company that Byju’s acquired before this present acquisition on September 16, 2021. Byju’s previously acquired the e-learning app for competitive exam preparations, Toppr, and Edtech app, Great Learning on July 24, 2021, and then Whodat. Great Learning again acquired the recruitment automation company, Superset on February 28, 2022. Byju’s Great Learning acquired Northwest Executive Education on May 10, 2022, for around $100 mn, in a cash and stock deal. This acquisition would help both companies further their offerings to markets like India, the US, Europe, and Latin America.  

    Byju’s was in final talks of acquiring the online tutoring platform, Vedantu. The Edtech giant had already displayed a vibrant year of acquisition so doubts were relatively lesser on the same. According to the reports, the Byju Raveendran-led company had already offered an amount of $700-800 million for the deal, which was pending necessary regulatory approvals. Vedantu has been among the most prominent rivals of Byju’s, and if the deal fleshed out, it would have been another feather to the cap of Byju’s, being the fourth major acquisition of the company so far. However, Byju’s acquisition of Vedantu was dismissed by the co-founder and chief executive of Vedantu, Vamsi Krishna, who said that any talks of merger or acquisition with Byju’s are “100% inaccurate,” as per the reports on August 6, 2021.

    Though the Edtech major has reportedly reached out to Unacademy and Vedantu and offered them around $1 billion last year, none of the deals has materialized this year. However, Byju’s was then in talks to acquire Tynker, a coding platform for kids from the US. The talks were at their initial stage, with no confirmation of the figures of the deal, when reported on August 17, 2021. Byju’s has been ultimately successful in materializing yet another acquisition, where it has acquired Tynker on September 16, 2021, for $200 mn. Tynker Founder and CTO, Srinivas Mandyam has stated that the platform is so popular in the US that 1 in 3 schools already use it in the States. This will surely give Byju’s an extra edge for its expansion in North America. Byju coding class along with Tynker and WhiteHat Jr. is meant to be something big in the long run.

    Possible Acquisitions Ahead for Byju’s

    The Edtech decacorn is now looking to acquire Hello English, according to the news dated November 22, 2021, confirmed by sources close to the company. The sources on request for anonymity have also claimed that the deal will reportedly be valued at $25 mn. Furthermore, they added that the term sheet has already been signed.

    Hello English [formerly known as CultureAlley] is an eight-year-old cloud-based language learning platform that extends the facility of learning multiple languages for users including English, Chinese, Portuguese, Turkish, Nepali, Indonesian, Thai, Arabic, Malay, Urdu, Malay, Bengali, Punjabi, Telugu, Tamil, Kannada, and more. The acquisition of Hello English would be a landmark step and will signal the foray of the Edtech tech into the language learning space.

    Byju’s is also reported to be acquiring Superset and is currently involved in the late-stage conversation to finalize the terms, according to sources close to the companies on request of anonymity. Superset is a campus recruitment platform from Bangalore that aims to streamline the campus hiring process, thereby making placements an easy affair for colleges, universities, and companies. It is also alleged that the Superset founding duo, Naman Agrawal and Pranjal Goswami will also join Byju’s if the deal takes shape.

    The Byju Raveendran-led edtech company might acquire 2U Inc, a NASDAQ-listed edtech firm for close to $1 bn, which might stand as the largest acquisition in the space.

    Byju’s Completed Aakash Acquisition

    Byju’s owned Aakash Institute back in January 2021, in a deal worth $1 bn, which was to be completed in June 2022, but the company is deferring the payment and have reportedly sought a two-month extension already, as per the reports dated June 29, 2022. Blackstone, which is Aakash’s main investor and others are to be paid partly in cash and partly in Byju’s stocks, as per the reports. Many other investors also received partial payments in 2021 as reported by the firm. The Byju’s-Aakash deal, which was billed as the largest deal in the history of the Indian edtech space, declared previously that after the deal, Aakash Chaudhry and the Chaudhry family, who are the owners of the institute would completely exit the company. On the other hand, Blackstone, which owns 37.5% of the institute would be paid in June 2022. However, Byju’s spokesperson has denied the reports of Bloomberg and mentioned that Byju’s acquisition of Aakash would be completed on the mentioned date, which is in August 2022. Byju’s declared that it has completed Aakash’s pending payment as per the reports dated July 4, 2022. Via a statement, Byju’s spokesperson mentioned the closing of the Aakash deal, and that the audited financial results will be announced in the next 10 days. However, it is revealed on July 12, 2022, that Byju’s has a pending payment of close to $200 mn to the US-based private equity giant Blackstone Inc., which reportedly needs to be paid by August 2022.  

    Here are the details of all BYJU’s Acquisitions:

    Date Company About Company Value
    January 2017 Vidyartha A customised learning guidance platform for K8-K12 students $6.71 million
    July 2017 TutorVista Online tutoring services platform Undisclosed
    July 2017 Edurite Audio-visual educational content provider Undisclosed
    July 2018 Math Adventures A platform that aids kids to learn math in a fun way Undisclosed
    January 2019 Osmo Platform offers educational courses with the use of games, videos and other materials $120 million
    August 2020 WhiteHat Jr. Offers online coding classes to school-going students in India and the US $300 million
    September 2020 LabInApp Offers lab-like simulations for science students on a mobile app. Undisclosed
    January 2021 Aakash Educational Services Ltd Helps students get admission to engineering and medical schools by providing coaching for entrance exams $1 Billion
    February 18, 2021 Scholr Mumbai-based Ai-enabled online education platform $2.4 million
    May 29, 2021 HashLearn Online coaching platform for competitive exams Undisclosed
    July 13, 2021 Gradeup India’s largest online exam preparation website Undisclosed
    July 13, 2021 Toppr Online learning app offering training in JEE Main, NEET, JEE Advanced, CBSE and other school exams Undisclosed
    July 21, 2021 Epic California-based reading application that focuses on books, eBooks, learning, and educational technology $500 million
    July 24, 2021 Great Learning Edtech platform that offers career-relevant courses from world-class universities Undisclosed
    August 4, 2021 Whodat Tech A spatial mapping, computer vision and augmented reality startup based out of Bangalore Undisclosed
    September 16, 2021 Tynker Tynker is a US-based coding platform that empowers kids to learning programming and code. $200 million
    December 8, 2021 GeoGebra GeoGebra is a Austria-based math learning platform that aims to empower math learning and make it easy and interactive. $100 mn

    BYJU’s – Growth and Revenue

    BYJU’s as a startup is pretty innovative and has garnered massive success in the market. It follows rigorous advertising strategies. The company has captured the Indian market and has established its presence in the Middle East as well. BYJU’s intends to expand to the United States, the United Kingdom, South Africa, and other global markets. To expand its footprints in the USA, BYJU’s acquired US-based learning platform Osmo in January 2019. The company also tied up with Disney to launch an early learning app for classes 1-3.

    BYJU’s was also in the news recently as it took a positive step during the coronavirus crisis. Since schools in different parts of India were shut down due to the coronavirus outbreak, BYJU’s made its learning app free for the students till the end of April 2020 so that students could enjoy uninterrupted learning.

    BYJU’s Collaborated with NITI Aayog

    Byju Raveendran-led Edtech giant partnered with the Indian government’s public policy think tank. This partnership aimed to foster a quality learning experience through tech-driven learning programs, which will be extended to children across 112 “aspirational districts” of the country. The “aspirational districts”, as mentioned, are the most developmentally challenged regions of the country across sectors like health, nutrition, education, agriculture, skill development, water resources, infrastructure, and more.

    This partnership will also be responsible for setting a dedicated working group up to monitor and evaluate the implementation of the program in full, according to a statement released on September 17, 2021.

    This collaboration will be comprised of 2 main components:

    • Byju’s Career Plus program will offer high-quality coaching to around 3000 students of Classes 11 and 12, who are aspiring to appear for NEET and JEE.
    • Another voluntary program will allow school-going children between Classes (6-12) to avail themselves of scholastic content from Byju’s Learning App for 3 years, as per the social impact initiative undertaken by the edtech giant named, Education for all.

    On this, Byju’s Founder and CEO, Byju Raveendran said,

    “Through our ‘Education for All’ programme, we have been empowering and impacting millions of children across the country, and by partnering with NITI Aayog, our efforts are being strengthened further.”

    Byju’s to launch a new edtech business in the MENA region

    Byju’s has partnered with Qatar Investment Authority (QIA) to launch a new edtech business and R&D centre in Doha, Qatar. The entity that will be built as a result of the deal, is expected to drive research and innovation and create cutting-edge learning solutions that will be personalised for the Middle East, and North African students, those who belong to the MENA region.  

    The CEO and Founder of Byju’s, Byju Raveendran, and the CEO of QIA, Mansoor Al-Mahmoud, have signed an MOU in the presence of the Deputy Prime Minister and Foreign Minister of the State of Qatar and chairman of QIA, Sheikh Mohammed Bin Abdulrahman Al-Thani, and the representatives of BYJU’S, in the recent 2022 Doha Forum.

    Furthermore, BYJU’s aims to identify and provide test preparation coaching to 3,000 meritorious students of classes 11 and 12, who aspire to appear for NEET and JEE, with the help of the Aakash+BYJU’S Career-Plus program. Additionally, the Edtech giant will also offer academic content with the help of BYJU’S Learning App for the school children studying in classes 6-12 standards for three years, under its social impact initiative called ‘Education for All’.

    BYJU’s Revenue

    Although BYJU’s has not yet disclosed its financial numbers for FY22, the company has claimed that it achieved approximately Rs 10,000 crore in gross revenues during that fiscal year. However, according to the annual financial statements filed with the Registrar of Companies (RoC), BYJU’s operating revenue showed a modest growth of only 4% to Rs 2,280 crore in FY21, compared to Rs 2,189 crore in FY20. In contrast, the company experienced a significant surge in losses, which increased nearly 15 times to Rs 4,564 crore in FY21, as compared to Rs 305 crore in FY20.

    Byju’s has started offering a hybrid model where the students can embrace physical/offline education centers for their classes, as of October 2021. The all-new hybrid model of education has already been kickstarted, the success of which would make the Edtech startup scale it up around the nation. The hybrid learning centers would be dubbed, “BYJU’S Learning Centre” and would initially concentrate on Physics, Chemistry, Biology, and Mathematics.

    Byju’s appears to have come full circle. This is because after switching to the online mode of learning, acquiring companies, garnering fame, and becoming India’s most valued edtech startup, it is now planning to launch its offline coaching center, which would be named Byju’s Tuition Center (BTC), and would pave for its foray into blended/hybrid learning. This new initiative is planned to benefit the students between Classes (4-10) and has prominently scaled this far mainly after the acquisition of Aakash Educational Services.

    BYJU’s – Partnerships

    Byju’s is known as the BCCI partner and will be remaining on the jersey of the Indian cricket team as it renewed its sponsorship with the Indian cricketing board for the upcoming 18 months at a deal price of around $55 mn. The new term of Byju’s started after the end of India’s South Africa tour. The Byju’s-BCCI partnership was extended until the ODI World Cup 2023.

    The edtech giant’s contract ended in March 2022, post which it applied for the extension. Byju’s bought the rights of IPL sponsorship from Oppo in 2019. Some other prominent partnerships of Byju’s include:

    • Byju’s and Google Partnered to offer a “Learning Solution” for schools.
    • Byju’s collaborated with NITI Aayog to extend free education in 112 districts.
    • Byju’s partnered with Intel to invest in and enhance student-teacher relationships.
    • The edtech giant collaborated with Akshaya Patra Foundation to help needy students get smart classrooms.

    BYJU’s – Lay Off

    In October 2023, BYJU’S laid off about 600 workers from its marketing and content departments. Under the direction of new India CEO Arjun Mohan, the ailing edtech behemoth is currently undergoing restructuring, which includes layoffs.

    BYJU’s – Future Plans

    Byju’s is currently planning to focus more on the Byju’s Tuition Center (BTC) by investing up to $200 mn on the same over the next 12 to 18 months, as of February 2022. Signing up around 1 mn students for this model is the aim of Byju’s over the next 2 years. The Byju Raveendran-led edtech giant is currently running this product as a pilot in around 23 cities and 80 centers and is willing to take the same to 500 centres across 200 cities by the end of 2022. Byju’s is also looking forward to a public listing ahead in the next 18 months. It is also looking to acquire prominent companies like the NASDAQ-listed 2U Inc.

    FAQs

    When did BYJU’s Start?

    BYJU’s was founded in the year 2011.

    What is BYJU’s Tagline?

    BYJU’s tagline is “Fall in love with learning

    Why is BYJU’s Successful?

    BYJU’s functions on a Freemium Business Model. The approach of BYJU’s in providing knowledge with highly creative visual content, one-on-one learning, and other facilities has led to its success. BYJU’s has been able to rightly blend technology and knowledge to impart knowledge to today’s generation.

    Who is the Owner of BYJU’s?

    Byju Raveendran founded BYJU’s in 2011. Think and Learn Private Ltd is the parent organization of BYJU’s.

    Who is Byju Raveendran’s wife?

    Byju Raveendran’s wife is Divya Gokulnath, who is an entrepreneur, and educator along with being the Co-founder and Director at Byju’s.

    What is the Byju’s learning app?

    The Edtech giant boasts of the BYJU’S Learning App, which is designed to offer academic content for school-going children ranging from class 6 – 12 for three years. This has been decided under its social impact initiative ‘Education for All’.

    How much is BYJU’s Revenue?

    BYJU’s operating revenue showed a modest growth of only 4% to Rs 2,280 crore in FY21, compared to Rs 2,189 crore in FY20.

    Who are the competitors of BYJU’s?

    BYJU’s major competitors are Meritnation.com, Vedantu, Teachable, Khan Academy, Simplilearn, Schoolwise, and Toppr.

    How to become a teacher in Byju’s?

    Becoming a teacher in Byju’s is not as hard as you think. To become a teacher, firstly, you need to record a video of yourself where you will have to teach any concept in front of the camera for around 15 minutes. Next, you need to record another clear video of yourself where you will have to solve 2 questions papers of the subject grade that you have applied for.

  • Toppr: A Journey into Student-Centric Learning and Innovative Solutions

    The worldwide education sector is seeing a major shift towards online platforms in the quickly changing field of educational technology (EdTech), where digital transformation impacts the future of learning. As the need for customized and easily accessible learning experiences grows, EdTech is essential in meeting the many needs of students in today’s dynamic learning environment.

    In the evolving EdTech landscape, Toppr stands out as a dynamic platform, redefining learning by placing students at its core. It addresses the changing demands of learners in the digital era by exploring the larger EdTech context. Toppr anticipates a time when learning is an immersive experience and responds to the demands of education today with tailored learning paths and creative solutions.

    In this article, let’s explore the world of Toppr—its founders, business and revenue model, funding, growth, and more

    Even amidst the unprecedented times of the Covid19, one sector that has seen exponential growth is the EdTech industry. With the nationwide lockdown, as announced at the end of March, and many other successive lockdowns and strictures in numerous Indian metropolitan cities, most industries faced severe roadblocks to barely run their operations let alone, maintain or improve profitability. However, amidst the pandemic, online education and e-learning platforms have seen astonishing adoption and growth. This, however, is not surprising because the educational institutions are shut, making 1.5 billion students resort to a variety of digital education sites like Toppr to ensure learning continues. The company had seen good growth before it was acquired by Byju’s on July 24, 2021, in a deal consisting of cash and equity shares, as it acquired Great Learning.

    According to a report by BARC India and Nielson, there has been a 30% increase in the time spent on education apps on smartphones since the lockdown. The Edtech sector worth Rs 15,000 crore, has been battling challenges with the low B2C market penetration. The current surge of usage is thus, proving to be pivotal.

    Edtech startups are attracting many more investors in the post-Covid19 world, thanks to the increased adoption of digital learning during the lockdown. The learning app Toppr focused on students in classes 5 to 12 and had managed to raise around $112.1 million till July 29, 2020, it’s Series D funding round. Toppr had previously competed with unicorn companies like Byju, Unacademy, Vedantu, Meritnation and more. However, after it was acquired by the edtech giant, Toppr’s revenue declined. The revenue of Toppr noticeably shrunk by 40% in FY21, as per the reports dated January 19, 2022.

    After the lockdown subsided, and the coronavirus became less active in terms of potency and the people affected, the edtech sector has been seeing a huge downfall. Layoffs or job cuts and decreased security now wrap the edtech domain. So, here’s learning about when Toppr was founded, how it has served in the pandemic, Toppr’s funding, Toppr’s business model, Toppr revenue, valuation and more.

    Toppr – Company Highlights

    Company Name Toppr
    Headquarters Mumbai, Maharashtra
    Founded On 2013
    Founders Zishaan Hayath and Hemanth Goteti
    CEO Zishaan Hayath
    Employees 501-1000
    Operating Revenue $6.80 mn (Rs 50.6 crore in FY21)
    Products & Services Toppr Learning App

    About Toppr
    Growth of Toppr During Covid Pandemic
    Toppr – Subscriptions
    Toppr – Educational Products
    Toppr – Funding
    Toppr – Business and Revenue Model
    Toppr – Growth and Revenues
    Toppr – Layoffs

    About Toppr

    About Toppr

    The logo of Toppr
    The logo of Toppr

    Toppr is a Mumbai-based Edtech startup, which had seen a 100% growth in paid users on a monthly basis, with free user engagement witnessing a 100% spike. The company was founded in 2013 and offered questions, solutions, concepts, practice tests, videos, and more to students. It also prepared them for competitive entrance exams such as IIT-JEE mains, BITSAT, and NEET.

    When the platform announced free access to live classes and video classes, the CEO and Founder of Toppr, Zishaan Hyath said, “in the view of the evolving situation around the Covid19 pandemic, many schools are shut, hence why we are making Toppr live classes completely free for all students in classes 5 to 12. Besides that, our video classes have always been available as a free learning resource”.

    Growth of Toppr During Covid Pandemic

    Toppr Operational Revenue FY18-FY21
    Toppr Operational Revenue FY18-FY21

    The Edtech firms have also taken to the digital media to acquire users and inform people about the free live classes on offer. There had been a 128% growth in digital ad spending by edtech apps during the lockdown, as per the BARC Nielson report. It is not just the big players that spent on advertising as they also acquired an impressive count of users abroad.

    Amid Covid, there were more than a dozen Edtech startups including Byju’s, Vedantu, etc., that have raised funding as investors through platforms that have registered strong growth during the pandemic. The learning sessions on its app per month had also witnessed a 2x growth, which was 14 to 15 million before Covid and became 32 million post-lockdown.

    Toppr already had around 60,000 students on its learning platform and was aggressively seeking to bring around 2.4 lakh students onboard. The Edtech segment is likely to be on a roll ahead as investors globally are expected to put $87 billion in the world market over the next 10 years. The Indian market is also believed to grow at over 20% per annum to hit $2 billion sizes by 2021.

    Though Toppr, which is now a part of Byju’s, showed good growth in FY20’s financials when the company recorded its operational revenues at Rs 84.3 crore from Rs 56.4 crore, which it saw in FY19, FY21’s revenues for Toppr dipped by 40% to stand at Rs 50.6 crore. The last known Toppr valuation was over $100 mn, when it was sold to Byju’s.


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    Toppr – Subscriptions

    The company had emerged as the highest traffic destination for K-12 learning and hosted over 1 million sessions every day. The community of 50,000 educators from across the country had contributed to the platform with over 35 lakh learning pieces, including questions, solutions, concepts, games, and videos curated for the students.

    This is was because the annual subscription for the academic year 2020 to 2021 on Toppr started at Rs 20,000, which is cheaper than its competitors. For example, Vedantu’s annual subscription for all subjects for a class 10 student costs Rs 48,599. Given the high costs, the penetration of Edtech platforms was limited, which is why Toppr decided to bring down the cost of their subscription to get more users to the platform.

    Some of the well known competitors of Toppr
    Some of the well-known competitors of Toppr

    Furthermore, the company changed its product strategy and created packages of shorter duration to help people tide over the current crisis. Toppr now has a 3 month and six-month package, starting at just Rs 3000. Both Toppr and Byju’s have registered an increase in paid users during the lockdown, Toppr has seen a four-fold increase, while Byju’s has seen its paid subscriptions double. However, things toppled in FY21, when the company’s operational revenue plunged by 40%.


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    Educational technology is the integrated use of computer technology (software, hardware), educational theory, and training. The emergence of coronavirus has a major impact on the Edtech sector of India. Educational institutions changed into online because of lockdown.


    Toppr – Educational Products

    Apart from the main product, which is the school learning app, Toppr also spends on teaching coding to kids and their school operating system (OS) built for teachers and administrators. Toppr School OS is an app for schools and teachers through which they can map curriculum, plan lessons and manage class timetables, automate attendance, assign homework.

    Toppr school is an artificial intelligence-based Operating System to run “in school” and “afterschool” learning, creating a standardized and personalized experience. This helps in continuing to engage and explore various features and includes parents and students who are trying online learning as a go-to learning resource in these difficult times.

    It also helps in taking tests, correcting test papers, etc. during or after school hours to save time. On the other hand, the coding product, which is called Toppr codr, launched recently, is another opportunity for the company to raise at least $50 million, if let’s say, the overall opportunity for us in digital learning is around $200 million.


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    Toppr – Funding

    Toppr raised a total of $112.1M in funding over 11 rounds. The latest funding of Toppr was raised on Jul 29, 2020, from a Series D round as edtech startups continue to benefit from the pandemic-driven online learning boom. This last round of Toppr funding was worth $44.31 mn. A Dubai-based investment firm, Foundation Holdings, led the fresh investments into the Mumbai-based e-learning platform. Existing investors such as Kaizen Private Equity also participated, according to a statement.

    Date Name of the Funding Round Deal Value Lead Investors
    July 29, 2020 Series D $44.31 mn Foundation Holdings
    June 12, 2020 Series C $189.90K Kaizenvest
    April 10, 2019 Debt Financing $5.57 mn Milestone Trustee Services
    December 19, 2018 Series C $35 mn
    May 9, 2018 Debt Financing $1.96 mn Alteria Capital
    October 23, 2017 Series B $5.69 mn
    April 24, 2017 Venture Round $336K WGG International
    October 30, 2015 Debt Financing $2 mn
    May 7, 2015 Series B $10 mn Eight Roads Ventures, Helion Ventures, Elevation Capital
    May 24, 2014 Seed Round $2 mn

    Toppr – Business and Revenue Model

    The Toppr business model is similar to a freemium business model, which remains the same even after it is acquired by the edtech giant, Byju’s. The company offers free live and offline classes, which can be availed full-fledged if the users go for paid subscriptions. The majority of the Toppr income comes from the classes and their subscription fees. The Toppr revenues witnessed a 3X growth between 2016-2019, where revenues received from the students from 5th-12th grade was equally split.

    Toppr – Growth and Revenues

    The operating revenues of Toppr grew by 49.5% to $11.44 mn (Rs 84.3 crore) during FY20 from $7.65 mn (Rs 56.4 crore) earned in FY19. Furthermore, the income from financial assets of Toppr also witnessed a 46% growth to nearly $814K (Rs 6 crore) during FY20.

    Looking at the side of expenses of the company, Toppr spent around $27.63 mn (Rs 203.7 crore) in total during FY20. Thus, it has registered a 31.6% increase when compared to the aggregate costs, which were Rs 154.8 crore during FY19. Coming to the unit level, Toppr has spent Rs 2.41 to earn a single rupee of revenue during FY20, which can be stated as a marginal improvement from what it was during FY19.

    However, it is evident that Toppr failed to save its scale in terms of its financial performance in FY21 when BYJU’S acquired edtech startup reported a 6.2X of cash outflow, which increased from Rs 20.74 crore in FY20 to Rs 128.07 crore during FY21. The revenue of the company in FY20 was recorded to be Rs 84.32 crore, which plunged by 40%, thereby recorded at Rs 50.6 crore. The company has also been noted to have lost Rs 128.3 crore in FY21, which increased by 13.1%.

    Coming to the unit level, Toppr spent Rs 3.54 to earn a single rupee of revenue. This is reported to be around 46.3% more in contrast to what Toppr spent (Rs 2.42) during FY20. Besides, the acquisition of the company might also be a result of Toppr’s inability to raise follow-on capital, and to scale.

    Toppr – Layoffs

    Toppr has announced that it would be firing close to 300 employees as of June 30, 2022. This news came when BYJU’S owned WhiteHat Jr. has already reported laying off around 300 employees. The Toppr layoffs would be close to 300 with immediate effect, and this can also go up to 500 later on, according to some reports.

    FAQs

    When was Toppr founded and who is the founder of Toppr?

    Toppr edtech startup has been founded by Zishaan Hayath and Hemanth Goteti in 2013.

    Who are Toppr’s competitors?

    Some of the top competitors of Toppr are:

    • Unacademy
    • Brainly
    • Meritnation
    • Vedantu
    • Khan Academy
    • TutorVista
    • Mockbank
    • Embibe
    • WizIQ

    What is Toppr codr?

    Toppr codr is an app for learning coding made specifically for kids.

    What is the revenue of Toppr in FY21?

    The revenue of Toppr stood at INR 50.60 crore in FY21, which decreased by 40% from INR 84.32 crore in FY20.

    Is Toppr acquired by Byju’s?

    Yes, Byju’s acquired both Toppr and Great Learning on July 24, 2021. Therefore, Toppr currently stands acquired by Byju’s.

  • Vedantu Marketing Strategy | Promotion & Pricing Strategy

    Covid-19 has been witnessed as one of the reasons for the surge of online learning. In other words, it can be said that the Novel Coronavirus and the lockdown have boosted the growth of edtech platforms. This gave an edge to all the online learning platforms to bring their services to a broader audience.

    Likewise, Vedantu came up with a marketing campaign saying India’s Learning Won’t Stop asking users to Study from the safety of their home. The brand has come up with various learning services to cater to all school and college-going students, having a vision that no child is left behind from learning.

    About Vedantu
    Vedantu’s Pricing Strategy
    Vedantu Marketing Strategy
    Vedantu Viral Marketing Campaigns
    Vedantu’s Target Audience

    About Vedantu

    Vedantu Logo
    Vedantu Logo

    Vedantu is an edtech startup that provides a Live Online Tutoring facility to students from their homes. Vedantu provides live interactive classes with unlimited doubt solving for students from pre-school, Class 1-12, JEE, NEET and other entrance examinations.

    Vedantu provides a seamless user experience. One can avail of their services by downloading its app or by signing in to its website.

    Vedantu can handle more students in one session since it is a virtual class. There may be up to 600 students during a paying session while free lessons maybe 2,000, Krishna said, who’s a professor himself. He also runs Lakshya Institute before selling a big stake in Mumbai’s K-12-based tutoring and test-processing company MT Educare, which helps students prepare for undergraduate studies, until early 2014. It has created a proprietary method called WAVE (Whiteboard Audio Video Environment), which tests about 70 criteria, including whether the student is watching the screen, in order to ensure students are aware of and recognize their vulnerabilities.

    Vedantu’s Pricing Strategy

    Vedantu Live Class
    Vedantu Live Class

    A Bangalore-based startup, Vedantu has raised an additional $24 million as a part of the Series C funding round, which runs a learning app for students. This was in addition to the $42 million raised in August 2019.  In July 2020, Vedantu raised $100 million in funding led by a US-based Coatue. With the latest funding, Vedantu’s total fund tally stands at over $200 million.

    Vedantu offers free access to all live classes and content. However, there is a subscription model as well where students are charged based on the tenure of the courses which are categorized as long-term, short-term, micro-courses and crash courses.

    You can also select pocket-friendly plans or opt monthly subscription instead of paying all amounts together. Also, they provide free demo classes that would help you in making a vital decision for enrolling in the course or not. One can browse various courses both on its application or website.

    Vedantu Marketing Strategy

    Vedantu Live Online Classes
    Vedantu Live Online Classes

    Vedantu has appointed two senior executives, Kunal Dubey as Marketing Head and Lucky Saini as Brand Head in its marketing unit. This charismatic pair has been playing an active role in driving business growth. Their aim is to promote Vendantu’s services in such a way that it gets more students day by day. They are making efforts to place the Vedantu brand among students and parents as the most favoured and valued Edtech.

    Vedantu’s culture reflects the organization’s rock-solid foundation as well as empathetic leadership. I am humbled to take on this role and believe that a strong culture leads to great business stories. I look forward to building a passionate marketing team that lives and breathes our brand purpose every day. – Kunal Dubey, Marketing manager of Vedantu.

    Dubey worked for eBay India, Flipkart and PhonePe over a period of 15 years of his career whereas Ogilvy, Autumn Gray, Flipkart, Manipal Education and Manipal Group have managed to share Saini’s career.

    Here are some interesting features of  this e-learning firm:

    • Personalized LIVE training from home comfort. This means that a pupil receives a committed teacher’s full attention and studies at his own speed. Teacher-student relationships are powerful, bidirectional, and technologically controlled for quality improvement.
    • They have also introduced experiments such as video games which are not only fun but knowledgeable in order to make the class more interactive and student-friendly.
    • They have a feature of the feedback system where teachers frequently inform parents about the success of their child. This provides an edge over the conventional PTM meeting held twice or thrice a year at schools/colleges.

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    Vedantu Viral Marketing Campaigns

    Aamir Khan Promoting Vedantu | Vedantu Marketing Campaign

    Vedantu marketing strategy included marketing campaigns that went viral and gained good publicity to attract students and parents.

    • Vedantu markets its packages on its website, Google advertising and forum digitally.
    • It is a tuneful and captivating commercial telecast on TV & social media channels that catches the interest of children.
    • Aamir Khan being the brand ambassador of Vedantu portrays wonderfully the role of an interested father and gives the character its own charm.
    • The TV ad is very attractive and linked to a fun, jingle-filled learning experience.

    “Samajh aayega toh maza aayega, maza aayega toh samajh aayega”

    • The TV ads add credibility and allow the brand to explain its message to a broader audience. These ads help to drive the social campaign as well. There is more chance that the customer is going to visit your social or digital platform once they see your ads.
    • The Initiative underlines the need to make the children’s learning experience more exciting and successful by using LIVE streaming lessons.

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    Vedantu’s Target Audience

    Vedantu's target audience
    Vedantu’s target audience 

    Vedantu’s target audience is all school-going children and college students. As they provide free access to all live classes and content of pre-school, class 1-12, JEE, NEET, and other entrance examinations. The platform also targets teachers who teach unique subjects and who are able to devote multiple hours teaching online and to seek extra revenue. It also approaches coaching institutes that can teach online to a range of tutors. So far, the brand has covered 500+ cities Worldwide with 39,787,257+ happy students.

    Conclusion

    Here, we understood the marketing strategy of Vedantu i.e, Vedantu’s Pricing Strategy and Vedantu’s Target Audience. The sole aim of the organization is to create an educational world that is readily available to all. Individually flexible in terms of experience better than community classes and options that the online platform offers, for example, the instructor preference, time schedule and, most notably, study standard.

    FAQs

    What are the five marketing strategies?

    The 5 Ps of Marketing are:

    • Product
    • Price
    • Promotion
    • Place
    • People

    What is the business model of Vedantu?

    Vedantu operates on a B2C business model whereby the company provides services like live online tutoring to students from K-12, college students, and also the one who is preparing for various competitive exams.

    How does Vedantu make money?

    Vedantu earns money mainly by providing education support services and charging a fee for the same. They have different fee structures as per the different subscription plans.

    Who are the competitors of Vedantu?

    Some of the top competitors of Vedantu are:

    • BYJU
    • Unacademy
    • Chegg
    • Meritnation
    • Toppr
    • Wonderschool
    • Simplilearn

    Who is owner of Vedantu?

    Vamsi Krishna, Pulkit Jain, Anand Prakash, and Saurabh Saxena are the founders of Vedantu.

  • Top 19 Emerging Edtech Startups in India | List of Edtech Companies in India

    Although people underestimate the value of education these days because of the “dropout” tag, education is irreplaceable. People need to upgrade their skills instead of just getting a degree.

    Schools and colleges are important but the skills which schools and colleges don’t teach us are equally useful. The leading edtech companies of India are changing the scene of education in the country. They are redefining the process of learning. And this contributes towards a bright future for Indian children and youth.

    India suffers from a skewed pupil-to-teacher ratio that continues to rise; it compromises the learning experience for students in schools. To counter this skewness, technology-driven learning apps are using gaming elements such as point-scoring, interaction with others, personalization, and data-driven insights to enhance the learning process for students and sharpen their basics in various subjects. These apps are known for their features that enable students to perform better in classrooms.

    Edtech startups are emerging as a major business industry in India. The education sector in India was estimated at US$ 91.7 billion in FY18 and was expected to reach $101.1 Billion in FY19 and the edtech market is expected to reach $4 billion by 2025.

    List of top education startups in India

    1. Byju’s
    2. Unacademy
    3. iQuanta
    4. TrainerCentral
    5. UpGrad
    6. Next Education
    7. Leverage Edu
    8. NoPaperForms
    9. Quizizz
    10. Campk12
    11. Coursera
    12. Cuemath
    13. IndigoLearn
    14. My Peegu
    15. Thinkerbell Labs
    16. MyCaptain
    17. Adda247
    18. Meritnation
    19. Toppr

    1. Byju’s

    Founder: Byju Raveendran

    Byju's Website
    Byju’s Website

    Counted among one of the top and biggest edtech companies in India, Byjus is an edtech startup that offers a learning app that provides coaching for competitive entrance exams like IIT-JEE, CAT, UPSC, GMAT, GRE, Engineering & Medical, and courses of grades 6th to 12th. It offers online courses and tablet classes with multi-test and assignment solutions, personal feedback, and in-depth analysis.

    After using the Byju’s app, 93% of parents reported a marked improvement in their child’s performance in grades according to the company. Byju’s has 15 million registered users with 900,000 of them taking annual paid subscriptions and an 85% renewal rate. The average app engagement rate, as reported by the company, is 53 minutes per day.

    Byju’s is an edtech startup in Bangalore and was founded by Byju Raveendran in 2011. Its current total equity is $5.4 billion. BYJU’S also won many awards like the CRISIL Emerging India Award and the Deloitte Technology Fast 50 Award. It is available on Android and iOS platforms.

    2. Unacademy

    Founders: Heemash Singh, Sachin Gupta, and Gaurav Munjal

    Unacademy Website
    Unacademy Website

    Launched as a YouTube channel by Hemaash Singh in 2010, Unacademy is now a famous name in the education technology segment of India. It is a popular e-learning startup and one of the leading edtech companies in Bangalore.

    Unacademy has provided lessons to more than 30,00,000 (3 million) students to date. It has tied up with some of the most experienced teachers to tutor its students. You will find over 2400 online courses. Most of the courses are free on this platform; however, you may have to pay for the certifications.

    Unacademy has a goal of providing free education. And It has ventured into numerous fields like banking, CA, CAPF, UPSC, CLAT, CAT, JEE, pre-medical and more. The video tutorials are available in various languages and students can follow tutors to get directly courses from them. Unacademy’s business model is primarily based on the plus subscription feature offered on its platform.

    Unacademy is an edtech company in Bangalore that serves as an online learning marketplace for courses. It was founded by Heemash Singh, Sachin Gupta, and Gaurav Munjal. The YouTube channel was shifted to an online learning platform in 2015. You can still find many videos on Unacademy’s YouTube Channel.

    3. iQuanta

    Founder: Indrajeet Singh

    iQuanta's website
    iQuanta’s website

    iQuanta is India’s Largest online CAT preparation community. The founder and CEO of iQuanta Mr. Indrajeet Singh is one of the top 5 young Indian Entrepreneurs. His indigenous shortcuts and unconventional methods earned entitled him “Wizard of Quants”. iQuanta aims at offering quality education accessible to anyone willing to appear for competitive exams, along with its unique pedagogy at affordable prices. iQuanta is a bootstrap Edtech company.

    iQuanta was incorporated in 2017 and today, since its inception, has built a community of 3.5 lakh+ aspirants from all over the world with 10,521 + IIM calls and 1000+ IIM converts in just 5 years.

    4. TrainerCentral

    Parent Company – Zoho

    TrainerCentral's website
    TrainerCentral’s website

    TrainerCentral is a Zoho application, which aims to transform the way people teach online. This all-in-one online training platform empowers solopreneurs, edupreneurs, and anyone who wishes to share their expertise with learners worldwide.

    The platform provides tools to help trainers build a fully equipped online training business with numerous integration capabilities. Trainers can create their own website, upload content, create course curriculum, host live classes, manage learner communications, certifications, collect learner fees, and much more, on one unified platform.

    TrainerCentral strives to mitigate the inefficiencies caused by siloed tools and the technical complexities involved in building an online training business. Trainers and learners alike benefit from the built-in live classroom feature with chat and payment gateway integration options. Online trainers across the globe are thrilled with TrainerCentral, as demonstrated by its steady MOM growth of 30%.

    TrainerCentral offers a 15-day free trial to help explore the platform.

    5. UpGrad

    Founders: Ronnie Screwvala, Mayank Kumar, Phalgum Komapalli, and Ravijot Chugh

    UpGrad Website
    UpGrad Website

    UpGrad is an online edtech platform that provides higher education programs. It provides an immersive learning experience through the latest technology that powers well-designed courses. UpGrad was founded in 2015 by Ronnie Screwvala, Mayank Kumar, Phalgum Komapalli, and Ravijot Chugh.

    6. Next Education

    Founder: Raveendranath Kamath, Beas Dev Ralhan

    Next Education Website
    Next Education Website

    Next Education is a Hyderabad-based learning website founded by Beas Dev Ralhan and Raveendranath Kamath in 2007 and caters to K-12 students through its technology-based education solutions.

    Next Education has leading products such as TeachNext, LearnNext, MathsLab, ScienceLab, and EnglishLab on its platform. These products are used in more than 6,000 schools across the country.

    The study material and products are designed to cover the syllabus of CBSE, ICSE, and 23 state boards in 8 major Indian languages. Next Education’s technology platform is based on Linux and open-source resources.

    Other technological advancements on the app include 2D and 3D graphics, interactive content of international standards, voice-overs, clear sound, and an innovative course design that is easily accessible via an inbuilt IR remote. The company has invested over Rs. 400 crores and more than Rs. 30 crores on R&D alone.


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    7. Leverage Edu

    Founders: Akshay Chaturvedi and Aman Arora

    Leverage Edu Website
    Leverage Edu Website

    Leverage Edu started off as a college admissions platform and has now grown to be a full-stack marketplace within a year. Leverage Edu was founded by Akshay Chaturvedi and Aman Arora in 2018.

    The platform uses an AI tool to help students in their careers through mentorship products, end-to-end college admission guidance, programs to help them become first-job ready, and one-to-one virtual advisory for multiple career streams.

    The app has over 1500+ mentors from Ivy League Universities and individuals from organizations like Apple and Goldman Sachs. The founder was quoted saying, “The platform is in the middle of executing an inspiration product roadmap and will continue to scale and bring onboard great talent aggressively, invest in continuously bettering our experience, and doing more or what we are good at!”

    8. NoPaperForms

    Founder: Naveen Goyal

    NoPaperForms Website
    NoPaperForms Website

    NoPaperForms is a SaaS-based enrollment automation solution startup that aims to transform the admission process in educational institutions in India and abroad.

    The platform helps institutions increase their outreach capabilities, enhance recruitment efforts, expand customer service offerings, and improve end results. The entire process is 100% transparent.

    NoPaperForms has partnered with more than 190 institutions and claims to have handled 350k+ queries. It has received more than 1.2 million applications and has grown by around 500% in a year’s time to Rs 100 crores. This valuation was achieved after NoPaperForms raised its Series B funding in December 2018.

    9. Quizizz

    Founders: Ankit Gupta, Deepak Joy Cheenath

    Quizizz Website
    Quizizz Website

    Quizizz is an interactive teaching platform that allows its users to conduct student-paced formative assessments in an engaging manner for students of all ages. The website can be operated on any browser, PC, laptop, tablet and smartphone.

    The platform combines game-design elements and helps teachers turn students’ homework and tests into self-paced games. Then there is the option of instant feedback. Teachers can use their own content or choose from millions of educator-created quizzes.

    Quizizz’s aim is to motivate learners and play a part in their growth. Quizizz has over 10 million users and its solution is well-adopted in US-based schools.

    10. Campk12

    Founders: Anshul Bhagi, Sandeep Bhagi

    Campk12 Website
    Campk12 Website

    Camp K12 provides entrepreneurship and app development programs to school students during their vacations and weekends. It is a K12 edtech company in India that focuses on developing kids into innovators.

    CampK12 was founded by Anshul Baghi in 2010. The company started out as a coding boot camp for kids. As of today, CampK12 has catered to 50,000+ students.


    Is BYJU’S Creating a Monopoly in the Edtech Sector?
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    11. Coursera

    Founders: Andrew Ng, Daphne Koller

    Coursera Website
    Coursera Website

    Coursera is another education platform that offers a variety of courses. The USP of Coursera is the experienced professionals it hires which makes it one of the leading edtech startups in India. If you want to learn from highly experienced people from around the world, then Coursera is for you. Just like Unacademy, you can watch the videos of some courses for free but you will have to pay for the certifications and assignments.

    12. Cuemath

    Founder: Manan Khurma

    Cuemath Website
    Cuemath Website

    Cuemath is a program that teaches math to children. Cuemath has more than 3000 centers in India and each session in a center has only 6 students at a time. The startup’s emphasis is not on Abacus or Vedic math; it focuses on improving the mathematical concepts of children instead of merely teaching them to calculate fast. Cuemath was founded by Manan Khurma in 2013. The fees range from Rs 2500- Rs 3000 depending on where the branch is located.

    13. IndigoLearn

    Founders: Sarat Velumuri, Sathya Raghu Mokkapati, Sriram Somayajula, and Suraj Lakhotia

    IndigoLearn Website
    IndigoLearn Website

    IndigoLearn is a Hyderabad-based accountancy focused edtech startup. The startup uses the latest technology and animation techniques to make finance and accountancy fun to learn. IndigoLearn was founded by Somayajula, Sathya Raghu Mokkapati,  Suraj Lakhotia, and Sarat Udumari in 2017.

    14. My Peegu

    Founder: Chetan Jaiswal

    MyPeegu Website
    MyPeegu Website

    My Peegu provides tools that help parents and teachers monitor their kids’ well-being. A team of professional psychiatrists provides treatment to kids for mental development. My Peegu’s services are available in 6 countries including India.

    15. Thinkerbell Labs

    Founders: Sanskriti Dawle and Aman Srivastava, and Saif Shaikh

    Starting as an independent research project named “Project Mudra”, Thinkerbell Labs is now working on a self-learning braille device. The device is named Annie and anyone can learn the braille language with it. Thinkerbell Labs was founded by Sanskriti Dawle and Aman Srivastava. The company showcased its idea on the popular business reality tv show Shark Tank India and received Rs 1crore funding.

    16. MyCaptain

    Founder: Ruhan Naqash, Mohammed Zeeshan

    MyCaptain Website
    MyCaptain Website

    MyCaptain provides students with a way to experience various fields of interest and test them out. Most of the time, kids choose their path according to the social norms or in the greed of tons of money. MyCaptain helps students discover their interests and indulge in a career that suits them. People can make informed decisions when they are aware of the realities associated with different career trajectories.

    17. Adda247

    Founders: Anil Nagar

    Adda247 Website
    Adda247 Website

    Adda247 is one of the best edtech companies in India that assists with government job preparation and provides articles, jobs alerts, quizzes, videos, e-books, e-magazines, discussion forums, etc. The Adda 247 app offers a smooth UI and intuitive workflows that are powered by cutting-edge technologies.

    The company has designed other apps like Bankersadda.com (to prepare for banking exams), SSCAdda.com (to prepare for various central government exams), and TeachersAdda.co.in to bag teaching jobs in government schools. The Adda247 YouTube channel contains videos on current affairs and upcoming government job vacancies.


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    18. Meritnation

    Founder: Pavan Chauhan

    Meritnation Website
    Meritnation Website

    Meritnation is an online education startup based in Delhi. Meritnation was founded by Pavan Chauhan in 2008. It has grown to become one of the most helpful websites for online education. Meritnation provides learning content for students for classes 1st to 12th across CBSE, ICSE, and other leading state boards.

    Meritnation offers its users study material, tests, proficiency tests, and Olympiad packs via a social network like experience. The Meritnation app also tracks a student’s progress and displays personalized recommendations along with analytical data reports to point out his or her strengths and improvement areas.

    19. Toppr

    Founder: Zishaan Hayath, Hemanth Goteti

    Toppr Website
    Toppr Website

    Toppr is an online exam preparation platform for K-12 students. Toppr focuses on school curriculum syllabus and entrance examinations like JEE, UPSC, NEET, SAT, etc. It offers structured courses complemented by interactive video lectures, practise question sets, doubt clearing by professionals, and all-India test series.

    Toppr is based out of Mumbai and was founded by Zishaan Hayath in 2013. The Toppr app includes goal-based learning, adaptive questions’ practice, performance reports, concept sheets, and previous year question papers. It also offers courses for medical and engineering examinations, board examinations, and Olympiads.

    Conclusion

    This completes the list of leading edtech companies in India. Even though the Indian education system is undergoing a seismic shift, Indians still have to deal with outdated methods of teaching and inefficient learning techniques. The system also fosters unhealthy competition among students. Edtech startups are gradually changing all of this for the better.

    FAQs

    Which is India’s largest edtech company?

    Byju’s is India’s largest edtech company with a valuation of $21 billion. It has over 10 crore students and 65 lakh annual paid subscribers.

    Which is the best edtech company in India?

    Byju’s, Unacademy, UpGrad, Vedantu and Toppr are some of the best edtech companies in India.

    What are some of the top edtech companies in bangalore?

    Byju’s, Vedantu, Unacademy, Simplilearn, and Cuemath are some of the top edtech companies in Bangalore.