Tag: Merger and Acquisition

  • Key Reasons Why Businesses Choose to Rename and Rebrand

    For decades, companies have been renaming and rebranding themselves for a variety of reasons. This process involves developing a new name and legally registering the entire business under that new name, commonly known as “rebranding.” Different companies have different reasons for renaming or rebranding. Some companies change their corporate branding, others update their products, and some even do both. For example, the well-known company Facebook changed its brand name to Meta, stating that it had changed its corporate brand but not the product brand.

    In this article, we will explore the various reasons why brands rename.

    Examples of Successful Companies That Rebranded
    Reasons Why Businesses Choose to Rename

    When Is It Time to Rebrand?

    Examples of Successful Companies That Rebranded

    The following are some examples of popular brands that have successfully renamed themselves:

    Facebook (now Meta)

    In the year 2021, Facebook announced that it has changed its company name to Meta. The reason for this change is that Mark Zuckerberg declared the new name as he uncovered plans to create a “metaverse”—an online environment where people can play games, work, and interact in a virtual atmosphere, often using VR headsets. He even stated: The word “meta” comes from the Greek term meaning “beyond”. To an outsider, a metaverse may look like an upgrade of VR, but some people believe it could be the internet of tomorrow.

    Grofers (now Blinkit)

    Grofers, a grocery startup founded in 2013, changed its name to Blinkit in response to increased competition in the q-commerce space. It promised its customers a 10-minute delivery.  This was the main reason for the brand to change its name.

    UrbanClap (now Urban Company)

    The company, formerly known as UrbanClap, changed its name to Urban Company. The company was established in November 2014. It offers different subcategories, including urban beauty, urban spa, and urban grooming. The company rebranded itself with the motive of creating a global footprint with a globally acceptable name.

    Even in the past, giants like Google and KFC changed their brand names. In 1996, Larry Page and Sergey Brin called their initial search engine “BackRub” (now Google), and KFC was previously called Kentucky Fried Chicken.


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    Reasons Why Businesses Choose to Rename

    Reasons Why Businesses Choose to Rename
    Reasons Why Businesses Choose to Rename

    Here are some common reasons why brands rename:

    Rebranding

    Rebranding is the process of changing the name, logo, or overall image of a company or product to create a new and updated brand identity. It is done to better connect with customers, differentiate from competitors, or address changes in the market. Sometimes, a company may feel that its existing brand identity no longer aligns with its mission, values, or target audience. In this case, they may choose to rename and rebrand their business to better reflect their new direction.

    • A shift in values: When a company’s values change, it may choose to rename its brand to better reflect its new direction. For example, Weight Watchers rebranded as WW to focus on overall wellness rather than just weight loss.
    • Target audience: If a company’s target audience shifts, it may choose to rename to better appeal to its new demographic. For example, Dunkin’ Donuts rebranded as just Dunkin’ to appeal to younger, on-the-go consumers.

    A company may have to change its name due to legal issues, such as trademark infringement or copyright violations.

    • Trademark infringement: If a company is found to be infringing on another company’s trademark, it may be forced to change its name to avoid legal action.
    • Copyright violations: Similarly, a company may have to change its name if they are found to be infringing on another company’s copyrighted material.

    Merger or Acquisition

    When two companies merge or one company acquires another, they may choose to rename the resulting entity to reflect the new ownership structure.

    • Combining two names: Sometimes, two companies will combine their names to create a new brand name that reflects their shared ownership. For example, ExxonMobil is the result of a merger between Exxon and Mobil.
    • Choosing a new name: Other times, the merged company will choose a completely new name to reflect its new identity. For example, in 2010, UAL Corporation and Continental Airlines completed the merger and changed the name to United Continental Holdings.

    Modernization

    A brand may choose to rename to modernize its image and appeal to a younger audience, especially if its existing name feels outdated.

    • Shorter names: Many brands are choosing to rename themselves with shorter names that are easier to remember and type. For example, Google’s parent company Alphabet was originally named Google Inc.
    • Catchier names: Brands may also rename themselves to create a catchier, more memorable name that is easy to remember by the customers.

    Geographical Expansion

    A company may choose to change its name when it expands into new geographical regions, to ensure that the brand name is relevant and recognizable to local consumers. For example, KFC is called PFK in Quebec, Canada.

    Conclusion

    Hence, there are numerous reasons why brands choose to rename or rebrand themselves. The ultimate goal is to achieve brand growth by reaching more customers and making profits in a highly competitive market. However, any brand looking to change its name or rebrand must be prepared for both the potential benefits and negative consequences. While a successful renaming can lead to increased profits and growth, it can also result in losing loyal customers and decreasing brand valuation. Companies should carefully consider their reasons for renaming and ensure that they are prepared for all possible outcomes before making any major branding decisions.

    FAQs

    Why do brands rename?

    Rebranding, modernization, merger or acquisition, legal issues, and geographical expansion are all common reasons for brand renaming.

    Some of the popular brands that have renamed themselves are Facebook (now Meta), Grofers (now Blinkit), UrbanClap (now Urban Company), Kentucky Fried Chicken (now KFC), and more.

    What is rebranding?

    Rebranding is the process of changing the name, logo, or overall image of a company or product to create a new and updated brand identity. It is done to better connect with customers, differentiate from competitors, or address changes in the market.

  • Reverse Merger: How Does It Work, Examples, Advantages and Disadvantages

    Ever wondered what Reverse Merger means, even though it appears all over the internet? Well, in simple words, it is nothing but a private company holding ownership over already public companies. In this way, the private stocks and assets are now available to the general public.

    To understand Reverse mergers thoroughly, one has to understand what IPO means. Initial Public Offering or IPO is a process of offering a private corporation’s share to the public in a new stock issuance.

    Here both the private, as well as public parties, are benefitted, such that, Private investors obtain shares through the primary market, whereas, public investors get a chance to be a part of this globalized offering.

    What is Reverse Merger?
    Advantages of Reverse Merger
    Disadvantages of Reverse Merger
    Examples of Reverse Merger Companies in India

    What is Reverse Merger?

    To understand Reverse mergers in-depth, shall we dive in deeper? A reverse Merger is also known as a Reverse Takeover or reverse IPO.  It is one of the efficient ways in which a private company can go public and monetize its share effectively.

    To put it in more simple words, this process is a blessing in disguise for a weaker or smaller company, that wants to acquire a bigger company. Similarly, it is a reverse merger, when a parent company merges with its subsidiary, or when a company that is losing money acquires a company that is profitable. So, in order to enjoy these perks, a few processes are to be undergone, which are listed below:

    • Identification of a Suitable Shell Co.
    • Recruiting Financial Staff
    • Financial Audits
    • Transaction Documents like a letter of intent, agreement, super 8-k
    • Issuance of Stock Certificates

    Advantages of Reverse Merger

    A simple process

    A reverse merger is quite a simple process compared to IPO.  It takes only a few weeks for a company to become public without raising capital under this process. Meanwhile, IPO does take a lot of months to complete the merging process, but, in the case of reverse mergers, it can be done within thirty days. And for its time and safety management, several companies prefer reverse merging to IPO.

    Less risk

    IPO is an uncertain process, which cannot assure that a company will go public in the end. However, a reverse merger can promise you that. Because, whenever, stock market conditions fluctuate, the time invested by the managers associated with IPO,  in the deal also extends until a favourable outcome is ensured. Accordingly, a reverse merger is a time-saving process, so eventually, it will take down the risk of non-use.

    A less reliant on the market

    IPOs are considered to be a combination of the public offering and the capital raising function. By virtue of reverse mergers being the only mechanism for converting private companies into public companies, the process is less dependent on market conditions (because the company does not need to raise capital).

    In a reverse merger, market conditions are not relevant since the offering is simply a conversion mechanism. In other words, the process attempts to capitalize on the benefits of being a publicly-funded organization.

    Perks of a public company

    Public companies have a high amount of revenues, which in turn is a key feature to consider converting into one. Over and above, the company’s securities then enjoy higher liquidity when they are traded on an exchange.

    By gaining the opportunity to sell their interests, the original investors have a handy exit option other than having the corporation purchase back their shares. Since management may now issue extra shares through secondary offers, the firm has better access to the capital markets.

    If stockholders had warrants, which give them the power to buy more shares at a certain price, exercising those rights would bring more money into the firm.

    Disadvantages of Reverse Merger

    An extensive investigation is needed

    It is important to go through every nook and corner of the private and public companies before starting the merging process. Starting from looking into their motives to checking whether the company is neat and clean, pending liabilities, or other things that might disturb the merging. It is therefore imperative to conduct appropriate due diligence and to expect transparent disclosure (on both sides).

    Dump of risky stocks

    After the merger, the stock price may or may not suffer significantly if the public shell’s shareholders sell a sizable amount of their shares. So it is a must-need merger agreement to have clauses defining necessary holding periods, subsequently, lessening or completely eliminating the possibility that the shares will be dumped.

    Insufficient demand shares

    There is no assurance of the investors obtaining sufficient liquidity after the merger. Due to financial and operational crises, sometimes, small companies may not be ready to be in public.

    In the wake of the reverse merger, the original investors may find that their shares are little in demand. Therefore, a company itself needs to be financially and operationally attractive to be a desirable investment to potential investors for its shares to be worthy.

    Regulatory and compliance complexities

    Inexperience managers sometimes can harm a potential private company’s journey to a publicly-traded company. In other words, when managers spend a great deal of time on administrative concerns rather than running their businesses, they can result in a stagnant and underperforming company.


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    Examples of Reverse Merger Companies in India

    Godrej Soaps

    Godrej Soaps merger with Godrej
    Godrej Soaps merger with Godrej

    In 1994 Godrej Soaps, a consumer product manufacturing business did a reverse merger with its loss-making subsidiary unit ‘ Gujarat Godrej Innovative chemical’ and named it ‘Godrej Soaps Ltd’.

    ICICI Bank, India

    ICICI merger with ICICI Bank
    ICICI merger with ICICI Bank

    Only a few Indian companies have used the reverse IPO, making the reverse merger concept relatively new to India. In 2002, ICICI became the first firm to choose a reverse merger when it merged with its arm company, ICICI Bank, and renamed the combined entity ICICI Bank. ICICI also had two subsidiaries, ICICI Personal Financial Services Ltd. and ICICI Capital Services Ltd.

    In order to offer both urban and rural consumers a wide variety of loan services, the ICICI group made the decision to do a reverse turnover. As a result, we could see the new venture’s profitability. ICICI Bank is now among the top financial institutions around the globe.

    IDBI Bank

    In 2005, the Industrial Development bank of India followed the reverse merge method with its commercial bank IDBI Bank.

    IndiaBulls

    Indiabulls merger with Indiabulls Housing Finance
    Indiabulls merger with Indiabulls Housing Finance

    Later in 2013, Indiabulls financial services Ltd consolidated capital with its subsidiary Indiabulls housing finance Ltd

    REO Motor Car Company

    REO merger with Nucor
    REO merger with Nucor

    Ransom E. Olds created an automotive manufacturing firm in 1905; by 1907, it had $4.5 million in total sales and was regarded as one of the richest automakers. The corporation itself turned into a tax loss carryover following the great depression that hit Western nations, and the company’s dissident shareholders coerced it to perform a reverse turnover in order to secure a respectable revenue by buying a minor publicly-traded company called Nucor.

    New York Stock Exchange

    NYSE merger with Archipelago Holdings
    NYSE merger with Archipelago Holdings

    One of the world’s oldest and largest stock exchanges, which is situated on Wall street, New York city since 1792. NYSE had a reverse merger with Archipelago Holdings to go public in 2006.

    Aerospatiale

    Aerospatiale merger with Matra
    Aerospatiale merger with Matra

    Launched in 1970 and operating as a State-owned corporation until 1998, Aerospatiale is primarily known as an aerospace and defense manufacturing company. In order to reclaim its previous status in the market—that of a public limited company—Aerospatiale reverse-merged with Matra’s defense division to create Aerospatiale-Matra.

    ValuJetAirline

    ValuJet merger with AirTran
    ValuJet merger with AirTran

    An airplane manufacturing company established in 1992 that regularly operates international flights in the eastern United States and Canada. The company experienced many aviation crashes in 1996, which contributed significantly to the company’s downfall. The following year, the corporation bought a tiny company called AirTrainAirways and renamed the new company “AirTrainAirways” to increase its customer base again.

    US Airways

    U.S Airways merger with America West Airlines
    U.S Airways merger with America West Airlines

    It was founded in 1937 and ceased its operation after the airline company went insolvent in the early 2000s. Later, the government filed for ‘chapter 11 bankrupt’ permitting the airline to reorganize. That’s when American West Airlines was acquired with the goal to remove the chapter 11 bankruptcy in 2005.

    ABC Radio

    ABC merger with Disney
    ABC merger with Disney

    American Broadcasting Company was an American radio network that was reverse merged with Citadel Broadcasting corporation to spin off its former parent- Disney in 2007.

    CBS Radio

    CBS merger with Entercom
    CBS merger with Entercom

    One of the renowned news radio networks, which was launched in 1928 has more than 1000 radio stations in the United States of America. In February 2017, CBS acquired a majority of shares in Entercom and acquired it for the purpose of spinning off its former parent CBS radio.

    T-mobile US

    T Mobile merger with MetroPCS
    T Mobile merger with MetroPCS

    It is an American public wireless telecommunication corporation, which is owned by its parent German telecommunication company- Deutsche Telekom (DT). Later, the company had a reverse IPO with MetroPCS, an American prepaid wireless service provider.

    VMWare

    VMWare merger with Dell
    VMWare merger with Dell

    It is an American cloud computing and virtualization technology company, founded in 1998 by Mendel Rosenblum, Diane Greene, Scott Devine, Ellen Wang, and Edouard Bugnion. VMWare did reverse turnover with Dell, an American technology enterprise for a price with a plan to be back as a public company in the stock market.

    Eddie Stobart

    Eddie Stobart merger with Westbury Property
    Eddie Stobart merger with Westbury Property

    Eddie Stobart commenced as an agricultural business in the mid-19th century, which was later turned into the largest privately-owned transport & distribution company by William Stobart and Andrew Tinkler in 1976.

    Eventually, the company demerged with two separate public enterprises- Stobart Group and Eddie Stobart Logistics to function their operations under one company ‘Eddie Stobart Logistics’.  

    In 2007, Westbury Property fund purchased Eddie Stobart Logistics for £137.7 million: £62 million in cash and £76 million in new Westbury Property Fund shares that made Eddie Stobart gain stock market listing.

    Fisker Inc.

    Fisker Reverse merger with Spartan Acquisition
    Fisker Reverse merger with Spartan Acquisition

    Recently, in 2020, the famously known American electric vehicle automaker which was established by Henrik Fisker and his wife Geeta Gupta Fisker in 2016 decided to go public after reverse merging with Spartan Acquisition corporations.


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    FAQs

    What is a reverse merger example?

    Some of the popular examples of the reverse merger in India is ICICI merging with its arm ICICI Bank.

    Why would a company do a reverse merger?

    Private companies acquire a public company to avoid the process of IPO and raising capital.

    What is a reverse merger?

    A reverse merger is when a private company acquires a public company.

  • ZEE-Sony Merger | Why did Zee Entertainment decide to merge with Sony?

    On September 22, the board of Zee Entertainment Enterprises (ZEEL) accepted a non-binding term sheet with Sony Pictures Networks India to consolidate their businesses, with Sony’s promoters investing Rs 11,615 crore ($1.57 billion) in the merged entity as growth capital, making it India’s most extensive entertainment network with approximately $2 billion in revenues and a 26% viewership share. The statement resulted in a 9.99 per cent increase in Zee stock.

    Following the infusion of growth money, ZEEL shareholders own around 47 per cent of the combined company, while Sony India promoters own 53 per cent.

    Zee-Sony Merger – Division of the Shares and Profits
    Previous ZEEL Deals
    Zee-Sony Merger – Challenges Companies may confront
    Zee-Sony Merger – How is it Beneficial for Both Companies?
    Conclusion
    FAQs

    ZEEL-Sony Merger

    Zee-Sony Merger – Division of the Shares and Profits

    Punit Goenka - CEO of ZEE
    Punit Goenka- CEO of ZEE

    Based on the current anticipated equity values of ZEEL and Sony India, the stated merger ratio would have been 61.25 per cent in favour of ZEEL.

    In exchange for current ZEEL backers and their affiliates pledging not to compete with the combined firm, Sony India’s promoters agreed to transfer roughly a 2% interest in the merged entity. The Subhash Chandra family would own 4% of the amalgamated business, which established India’s first private sector entertainment network, with the opportunity to grow their holding to 20%. The family liquidated their ZEEL shareholding to repay Rs 13,000 crore in loans from Indian banks for failed diversifications such as infrastructure projects.

    While Sony’s promoters will have the right to appoint the majority of the board’s directors, Punit Goenka, ZEEL’s CEO and MD will lead the amalgamated firm.

    The nomination compensation committee, the board of directors, and the shareholders of the combined firm must all approve Goenka’s appointment.


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    Previous ZEEL Deals

    Sony Pictures N is attempting a deal with ZEE for the second time. SPN was one of the few shortlisted strategic investors with whom ZEE was negotiating to sell the promoters’ shareholding and infuse funds for development.

    ZEE could not reach an agreement with a strategic investor in 2019 and was obliged to settle for a financial one due to a liquidity shortage. Even though most of the promoters’ debt had been paid off, the firm still needs development capital.

    During the lockdown, ZEE was considering various funding possibilities, including loans, as it is a debt-free firm. However, the board of directors and promoters believe that a strategic investor will be the first choice.

    According to those familiar with the situation, when the transaction with ZEE fell through owing to value issues, SPN attempted to combine with Viacom18. That contract fell through in October of last year, and SPN’s parent business began hunting for new partners, they added.

    Due to the rough treatment of stockholders, the purchase was likely to face legal challenges, with the Subhash Chandra family receiving an extra 2.1 per cent stake from Sony promoters as a non-compete fee.

    Zee-Sony Merger – Challenges Companies may confront

    The merger conditions include a non-compete agreement between the ZEEL promoters and Sony Pictures Networks India, with the ZEEL promoters receiving an additional 2.1 per cent interest in the combined firm.

    Obtaining ZEEL shareholders’ approval for the planned merger and the continuance of ZEEL’s MD and CEO as the head of the merging company for the next five years may also pose hurdles, considering the tense relationship between certain institutional owners of ZEEL and the ZEEL board.

    However, the amalgamated entity’s planned structure’s board of Directors may assuage institutional shareholders’ worries. Because the Sebi Takeover Code exempts the acquisition of interest via a Scheme of Arrangement for amalgamation/merger, there will be no open offer for ZEEL shares.

    The sale was accelerated when Invesco, one of ZEEL’s significant owners, requested an emergency general meeting within three weeks to remove Goenka. After proxy advice companies reported corporate governance issues in the business that ZEEL later funded, two directors, Manish Chokhani and Ashok Kurien resigned from the ZEEL board.


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    Zee-Sony Merger – How is it Beneficial for Both Companies?

    Analysts estimate that the transaction will create a new media and entertainment powerhouse in India, with revenues of Rs 15,000 crore.

    According to analysts, the deal is a strategic match since Sony is a big player in the Hindi general entertainment channel (GEC) market, mainly non-fiction. Zee is strong in movies of all genres and the regional GEC area. Zee has a 17% network viewing share, whereas Sony has a 10-12% share. As a result, it would be a solid strategic match in broadcast, digital, and content.

    In terms of synergies, Sony is performing well in sports and mainstream GEC, but Zee has a high recall on regional genres, which Sony has less of or none of. Sony’s foreign repertoire would be available for ZEE to exploit and monetize.

    With this acquisition, ZEE Entertainment’s corporate governance issues should be resolved, boosting investor trust. Both companies have a robust film library that can be exploited for OTT and TV offerings. The combined firm will be better positioned to compete with Disney on both the distribution and advertising fronts.

    According to Zee’s annual report, its network in India connects over 3,000 brands with their customers.

    According to ZEEL’s aggregated figures, the company made a profit of Rs 800 crore on revenues of Rs 7,730 crore in the fiscal year ending March this year.

    In March 2020, Sony Pictures Network India made a profit of Rs 976 crore on revenues of Rs 5,846 crore, with cash on books of Rs 11,000 crore.

    Following the announcement of the merger, ZEEL’s shares soared 32% to Rs 337 per share, valuing the company at Rs 32,378 crore.


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    Conclusion

    ZEE and SPN are two of India’s most popular media and entertainment companies, having strong consumer appeal across genres, languages, and platforms. The combination of these two companies will bring together the media industry’s most powerful leadership teams, content creators, and high-quality series and film libraries, resulting in a combined content platform that can compete with domestic and global platforms while also accelerating the region’s digital transition.

    FAQs

    Is Sony and ZEE merging?

    Zee had announced merger with Sony on September 22.

    Who is the owner of Zee Entertainment?

    News Corporation is the parent organization of Zee Entertainment and owns it.

    Who is the CEO of ZEE?

    Punit Goenka is the CEO of ZEE since 2008.