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Tag: men grooming industry

  • Gillette Marketing Strategies, Target Audience & Brand Loyalty Secrets Explained

    Gillette is a household name that has been synonymous with shaving and personal grooming for over a century. Founded in 1901 by King Camp Gillette, the company’s focus has always been on providing men with the best shaving experience possible. From the very beginning, Gillette revolutionized the way men shave with its invention of the disposable razor blade.

    Throughout its long and storied history, Gillette has continued to innovate and introduce new products that match the market’s needs. In the 1960s, the company introduced the first stainless steel razor blade, and in the 1980s, it launched the Atra and Sensor razors, which became instant bestsellers. More recently, Gillette has continued to push the envelope with its Fusion and ProGlide razor lines, which feature multiple blades and advanced technologies for a closer, smoother shave.

    Gillette’s history is one of innovation, achievement, and evolution. As the company continues to adapt to changing consumer needs and preferences, it remains a leader in the personal grooming industry and a trusted name for men around the world.

    Gillette’s marketing strategies have been nothing short of genius, and the brand has held about 70% market share in the razors and blades market at the beginning of the 21st century. This success caught the attention of Procter & Gamble, who acquired Gillette in 2005 for a whopping $57 billion, making it the largest acquisition of any consumer goods brand to date.

    Gillette continues to dominate the market, with a presence in over 200 countries around the world. Its razors business offers a high margin of 25-30% to P&G, thanks to the 750 million men who use Gillette blades and razors for shaving. The brand has also won numerous awards for its advertising campaigns, including the iconic “The Best a Man Can Get” slogan.

    Gillette Target Audience
    Gillette Marketing Mix
    Gillette Marketing Campaigns
    Gillette Marketing Strategy

    Gillette Target Audience

    Gillette’s target audience has always been men, with a particular focus on young and middle-aged men who are interested in personal grooming and want the best shaving experience possible.

    Gillette has expanded its target audience to include women as well. The brand launched a women’s razor line, Venus, in 2001, which has since become a popular choice among women for hair removal.

    Gillette has also launched several campaigns aimed at promoting inclusivity and diversity, showcasing men of different ages, races, and backgrounds.

    With the rise of social media and influencer marketing, Gillette has also targeted younger consumers, particularly through collaborations with popular social media personalities and sports stars. The brand’s marketing efforts have been successful in capturing the attention of a broad range of consumers, making it a leading name in the personal grooming industry.

    Unilever Marketing Strategy, Products & Target Audience Explained
    Explore Unilever’s marketing strategy, top products, target audience, and brand portfolio. Learn how this British-Dutch multinational creates impactful campaigns and reaches diverse markets globally.
    StartupTalkyArchana Karthikeyan

    Gillette Marketing Mix

    Gillette has been a pioneer in the personal grooming industry, and its success can be attributed to its effective marketing mix. The marketing mix comprises four elements, namely product, price, promotion, and place. Gillette has excelled in all these areas, ensuring that its products are of high quality, priced competitively, promoted effectively, and made available in a range of locations.

    Gillette Marketing Mix
    Gillette Marketing Mix
    1. Gillette Product Strategy: The core element of the marketing mix, Gillette has been at the forefront of innovation, introducing new products that cater to the evolving needs of consumers. From the disposable razor blade to the Fusion and ProGlide razor lines, Gillette has consistently introduced new products with advanced features that offer a superior shaving experience.
    2. Gillette Pricing Strategy: Another crucial element of the marketing mix, Gillette has priced its products competitively, ensuring that they are accessible to a broad range of consumers. Despite the high margin that its razors and blades business offers, Gillette has kept its prices reasonable, ensuring that its products are not just for the elite.
    3. Gillette Promotion Strategy: Perhaps the most visible aspect of the marketing mix, Gillette has employed a range of advertising and promotional tactics to promote its products. From traditional television and print advertising to digital marketing and influencer collaborations, Gillette’s advertising campaigns have always been engaging and memorable.
    4. Gillette Place Strategy: The distribution of the product, and Gillette has ensured that its products are available in a range of locations, including supermarkets, drugstores, and online retailers. The brand’s global presence ensures that its products are accessible to consumers worldwide.

    Gillette’s success can be attributed to its effective marketing mix. By excelling in all these areas, Gillette has established itself as a leading name in the personal grooming industry.

    P&G Marketing Strategy: The FMCG Giant | Target Market | Marketing Campaigns | Segmentation | Products
    P&G, a leader in the consumer goods industry, has consistently implemented captivating marketing strategies to captivate audiences and drive brand success. Learn the marketing strategies of Procter and Gamble alongwith its marketing mix, marketing campaigns, target audience, distribution, and more.
    StartupTalkyArchana Karthikeyan

    Gillette Marketing Campaigns

    Gillette is a brand that has been known for its innovative and engaging marketing campaigns that have captured the attention of consumers worldwide. Here are the top marketing campaigns that have been successful in promoting Gillette’s products:

    The Best a Man Can Get (1989)

    This iconic campaign featured the tagline “The Best a Man Can Get” and portrayed Gillette razors as the ultimate symbol of masculinity and strength. The campaign was a huge success, cementing Gillette’s position as the go-to brand for men’s grooming products.

    Gillette The best a Man can get … 1989

    The Mach3 Challenge (1998)

    This campaign challenged consumers to compare the Mach3 razor to their current razor and see the difference for themselves. The campaign was a huge success, with sales of the Mach3 skyrocketing in the months following its launch.

    Gillette Marketing Strategy

    The Art of Shaving (2006)

    This campaign was aimed at promoting the idea that shaving is an art form that requires precision, skill, and the right tools. The campaign featured ads that showcased the unique features of Gillette’s products and encouraged consumers to take pride in their shaving routine.

    Fusion ProGlide

    This campaign introduced the Fusion ProGlide razor line, which featured advanced features that offered a superior shaving experience. The campaign was accompanied by a massive product launch and extensive advertising efforts, making it one of the most successful product launches in Gillette’s history.

    Gillette Fusion ProGlide Flexball Technology Razor For Men | Gillette Marketing Strategy

    The Look (2018)

    This campaign was aimed at promoting inclusivity and diversity, featuring men of all ages, races, and backgrounds. The campaign challenged traditional notions of masculinity and encouraged men to embrace their unique style and individuality.

    These campaigns have been successful in promoting Gillette’s products and establishing the brand’s reputation as a leader in the men’s grooming industry. By showcasing the unique features of its products, promoting the idea of shaving as an art form, and challenging traditional notions of masculinity, Gillette has been able to connect with consumers on a deeper level, building a loyal following of fans around the world.

    Top 12 Men’s Grooming Brands in India | Grooming Essentials for Every Man
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    StartupTalkyJaydeb Shaw

    Gillette Marketing Strategy

    Gillette is a brand that has been at the forefront of the men’s grooming industry for over a century, and its success is largely due to its innovative and engaging marketing strategies. Here are the top marketing strategies that have helped Gillette establish its dominance in the market:

    Product Innovation

    Gillette is known for its commitment to product innovation, constantly updating and improving its razors and blades to offer a superior shaving experience. This has helped the brand stay ahead of the competition and maintain its position as the market leader.

    Iconic Advertising Campaigns

    Gillette has launched several iconic advertising campaigns over the years, including “The Best a Man Can Get” and “The Look”. These campaigns have helped the brand establish a strong emotional connection with consumers and cement its position as a symbol of masculinity and strength.

    Partnerships With Sports Teams And Athletes

    Gillette has long been associated with sports, and the brand has formed partnerships with several sports teams and athletes over the years. These partnerships have helped Gillette reach a wider audience and establish itself as a brand for active, athletic men.

    Gillette's Partnership with FC Barcelona
    Gillette’s Partnership with FC Barcelona | Gillette Marketing Strategy

    Sponsorship Of Major Events

    Gillette has sponsored several major events over the years, including the Super Bowl and the Olympics. This has helped the brand reach a global audience and establish its reputation as a leader in the men’s grooming industry.

    Gillette Super Bowl Commercial 2022 | Marketing Strategy of Gillette

    Social Media Marketing

    Gillette has embraced social media as a way to connect with consumers, launching engaging campaigns on platforms like Twitter, Facebook, and Instagram. These campaigns have helped the brand stay relevant and engage with younger consumers.

    Influencer Marketing

    Gillette has partnered with influencers and celebrities to promote its products, including athletes like Roger Federer and actors like Ryan Reynolds. These partnerships have helped the brand reach new audiences and tap into the power of social media.

    Roger Federer – Gillette commercial 2012 | Marketing Strategy of Gillette

    Content Marketing

    Gillette has launched several successful content marketing campaigns, including a web series called “My City is My Gym” that encourages people to exercise outdoors. These campaigns have helped the brand establish itself as a lifestyle brand that promotes health and wellness.

    Commitment to Sustainability

    In recent years, Gillette has focused on sustainability to meet consumer expectations. The brand introduced eco-friendly products like the Gillette Planet KIND line, featuring razors made from recycled materials and recyclable packaging. Additionally, campaigns such as Gillette Earth Day encourage recycling of used razors and highlight the brand’s environmental initiatives. These efforts showcase Gillette’s commitment to reducing its environmental impact while connecting with environmentally conscious consumers.

    Personalization

    Gillette has embraced the trend towards personalized products, offering custom razor handles and blades that can be tailored to the individual needs of each consumer. This has helped the brand stand out in a crowded marketplace and establish a deeper connection with its customers.

    These marketing strategies have helped Gillette establish itself as a dominant force in the men’s grooming industry. By embracing innovation, partnering with sports teams and athletes, and leveraging the power of social media and influencer marketing, Gillette has been able to stay ahead of the competition and maintain its position as the market leader.

    Gillette’s marketing strategies have played a crucial role in its success as a brand. By constantly innovating its products, creating iconic advertising campaigns, and leveraging partnerships with sports teams and athletes, Gillette has been able to establish a strong emotional connection with consumers and maintain its position as the market leader in the men’s grooming industry.

    The brand’s embrace of social media and influencer marketing, as well as its focus on content marketing and personalization, has also helped it stay relevant and engage with younger consumers.

    Conclusion

    Gillette’s marketing strategies have been instrumental in its success as a brand. As marketers, we can learn from its approach and apply these lessons to our campaigns to achieve similar success. The key takeaway is to focus on the needs and desires of our customers and to constantly innovate and adapt to stay ahead of the competition.

    FAQs

    What is Gillette target market?

    Gillette’s target audience has always been men, with a particular focus on young and middle-aged men who are interested in personal grooming and want the best shaving experience possible. Gillette has expanded its target audience to include women as well.

    What are the main marketing strategies of Gillette that made it a market leader?

    Here are the main marketing strategies of Gillette-

    • Product Innovation
    • Iconic Advertising Campaigns
    • Partnerships With Sports Teams And Athletes
    • Sponsorship Of Major Events
    • Social Media Marketing
    • Influencer Marketing
    • Content Marketing
    • Personalization

    What strategies does Gillette use to maintain brand loyalty among its customers?

    Gillette maintains brand loyalty by offering high-quality, innovative products, running consistent advertising campaigns, promoting eco-friendly initiatives, ensuring wide availability, and aligning its values with those of its consumers.

    What are Gillette customer satisfaction strategies?

    Gillette enhances customer satisfaction through continuous product innovation, offering advanced razors like Fusion ProGlide and eco-friendly lines. It provides convenient subscription services, engages customers through targeted marketing and loyalty programs, and actively collects feedback to improve products.

    What is Gillette men’s razors market position 2025?

    In 2024, it held a 14% share of the global shaving market. The overall razor market is projected to grow, with estimates suggesting it could reach $24.8 billion by 2034, expanding at a CAGR of 6.5%.

    What is Gillette brand positioning?

    Gillette positions itself as a premium men’s grooming brand, focusing on high-quality, innovative razors that deliver a superior shaving experience. Its marketing emphasizes precision, performance, and reliability, appealing to consumers who value advanced technology, comfort, and personal care. The brand also highlights sustainability and social responsibility to connect with modern, conscious consumers.

  • Top 12 Men’s Grooming Brands in India | Grooming Essentials for Every Man

    In recent years, it is found that Indian men are becoming more conscious of their appearance, and due to this fact, men’s grooming industries have seen a boom. Thanks to all the domestic and international brands that made their mark in the Indian market of the men’s grooming segment.

    According to market research, in 2024, the men’s grooming products market was worth USD 81.2 billion. It is expected to grow to USD 115.5 billion by 2033. This means the market will grow steadily at about 5.2% each year between 2026 and 2033. The study also looks closely at different parts of the market and important trends that are shaping its future.

    Global Men Grooming Products Market and Projections
    Global Men Grooming Products Market and Projections

    However, choosing the best brand for grooming among many popular brands can be a daunting task, and we aim to make things easier for you. So we’ve put together a carefully curated top 12 best men’s grooming brands in India.

    S.No. Brand Specialization Why Users Like It Pricing
    1 Beardo Beard care, grooming, and hair styling Stylish packaging, macho branding INR 300 – INR 1,200
    2 The Man Company Grooming kits, skincare, beard & body care Natural ingredients, classy vibe INR 250 – INR 1,500
    3 Ustraa Beard care, hair products, fragrances Youthful branding, effective beard growth oils INR 199 – INR 999
    4 Bombay Shaving Company Shaving kits, skincare, hair removal Premium feel, good gifting option INR 300 – INR 2,000
    5 Man Arden Beard grooming, skincare, bath & body Affordable, large product variety INR 200 – INR 900
    6 Beardinator Beard growth and grooming solutions Focused on beard care, good results for many INR 250 – INR 1,000
    7 Spruce Shave Club Shaving essentials, skincare, beard care Organic focus, subscription option available INR 300 – INR 1,200
    8 LetsShave Razors, grooming kits, skincare Korean tech blades, sleek products INR 200 – INR 1,500
    9 Man Matters Men’s health, skincare, hair & beard solutions Doctor-backed treatments, holistic wellness INR 400 – INR 2,000
    10 Forest Essentials Ayurvedic luxury skincare Premium, Ayurvedic and natural INR 1,000 – INR 4,000
    11 Garnier Men Skincare, face washes, creams Easily available, budget-friendly INR 100 – INR 500
    12 Nivea Men Skincare, deodorants, aftershave, face wash Trusted brand, great for sensitive skin INR 120 – INR 600

    Beardo

    Founded In 2015
    Founders Ashutosh Valani and Priyank Shah
    Headquarters Ahmedabad, Gujarat
    Website www.beardo.in
    Beardo - Top Men's Grooming Brand in India
    Beardo – Top Men’s Grooming Brand in India

    Beardo is the top brand in India in the men’s grooming range, and Hrithik Roshan is currently the brand ambassador of this brand. The company was founded in 2015 as a D-T-C brand, and initially, it was selling care products for beards only.

    Beardo was born to fill the gap for urban males interested in growing their beards. Earlier not many options were made available in the Indian market.

    After the expansion of the brand, Beardo started to deliver full service in the men’s grooming industry. Now, they offer everything from shaving cream to a wide array of men’s perfumes.

    Within a reasonably short time, Beardo has made its mark among the best men’s grooming brands in India by providing customers with top-notch products.

    Top Products of Beardo:

    • Beardo Beard Wash
    • Beardo Beard and Hair Growth Oil
    • Beardo Godfather Pro Combo

    The Man Company

    Founded In 2015
    Founders Bhisham Bhateja, Hitesh Dhingra, Parvesh Bareja
    Headquarters Gurgaon, Haryana
    Website www.themancompany.com
    The Man Company- Top Men's Grooming Brand in India
    The Man Company- Best Men’s Grooming Brands in India

    The Man Company was founded by Hitesh Dhingra, Bhisham Bhateja, and Parvesh Bareja. It provides a wide variety of items for men’s styling, and nearly all of them are made with organic and natural components.

    Ayushmann Khurrana is currently the brand ambassador of The Man Company, and the company provides a large selection of beard creams, serums, and oils. Also, their product will be worth checking out if you are equally concerned about your mustache.

    The Man Company retails its products through premium salons, giant retail stores as well as through its online platform.

    Top Products of The Man Company:

    • The Man Company Summer Skin Care Pack
    • The Man Company Activated Charcoal Face Wash
    • The Man Company Green Tea Foaming Face Wash with Neem

    The Man Company Success Story
    The Man Company – Story of India’s leading Men’s Grooming Brand. The Man Company about, wiki, owner, business model, revenue model, growth
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    Ustraa

    Founded In 2015
    Founders Rajat Tuli and Rahul Anand
    Headquarters New Delhi, Delhi
    Website www.ustraa.com
    Ustraa - Top Men's Grooming Brand in India
    Ustraa – Top Men’s Grooming Brands in India

    The company was established in 2015, in Delhi, India. Currently, Ustraa is among the top Indian men’s grooming brands and growing day by day. Siddhant Chaturvedi has been appointed as the company’s brand ambassador.

    Ustraa works with the aim of providing the best grooming experiences to its customers in such a way that it can boost their morale and can provide them a chance to express their personality better.

    You can see on their official website that their products are best suited for ‘happy unmarried’ men, but it’s not true. Every man can find a grooming product of their choice on this platform, whether he is unmarried or married.

    Top Products of Ustraa:

    • Ustraa Hair Growth Vitalizer
    • Ustraa Beard Growth Oil
    • Ustraa Base Camp Cologne

    Men Grooming Market

    Bombay Shaving Company

    Founded In 2015
    Founders Deepu Panicker, Raunak Munot, Rohit Jaiswal, and Shantanu Deshpande
    Headquarters New Delhi, Delhi
    Website www.bombayshavingcompany.com
    Bombay Shaving Company - Top Men's Grooming Brand in India
    Bombay Shaving Company – Top Men’s Grooming Brands in India

    Shantanu Deshpande founded the Bombay Shaving Company in 2015 with three other people named Deepu Panicker, Raunak Munot, and Rohit Jaiswal, and currently, it has taken a good position in the men’s grooming industry. Bombay Shaving Company has brought a new revolution in shaving.

    If you are looking forward to experiencing something new in regular shaving, use the Charcoal Shaving Foam by Bombay Shaving Company. Besides that, Fitkari aftershave gel can also replace old aftershave to give you a soothing experience.

    Bombay Shaving Company works with a mission of providing the best grooming experiences to their customers powered by superfoods without any space for compromises.

    Currently, the brand provides a wide range of men’s grooming products, including kits, haircare, trimmers, perfumes, skincare, and beard care. Ravichandran Ashwin is currently the brand ambassador of the Bombay Shaving Company.

    Top Products of Bombay Shaving Company:

    • Bombay Shaving Company Beard Oil for Men
    • Bombay Shaving Company Dexter Razor for Men
    • Bombay Shaving Company Silver Men’s Razor

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    Man Arden

    Founded In 2021
    Founders Sahil Mehta
    Headquarters NA
    Website www.manarden.com
    Man Arden - Top Men's Grooming Brand in India
    Man Arden – Top Men’s Grooming Brands in India

    Man Arden’s owner is Sahil Mehta, and it has become a reputable brand in the country that offers distinctive grooming and style necessities. Man Arden works tirelessly to raise standards in the grooming market. It has introduced items in numerous grooming categories, such as hair care, face care, and beard care.

    Man Arden works to provide a range of products that can meet the daily grooming necessity of a modern-day evolved man. They promote the use of male skincare and grooming products for their need to celebrate who they are by using natural, safe, and skin-friendly ingredients.

    The company offers products aimed at contemporary Indian men wanting to groom themselves and care for themselves. All of their products contain natural ingredients and are safe for the skin.

    Top Products of Man Arden:

    • Man Arden 7x Beard Oil
    • Man Arden Hair Fiber Wax
    • Man Arden Hydrating Face Cream

    Beardinator

    Founded In 2020
    Founders NA
    Headquarters Gurugram, Haryana
    Website www.beardinator.in
    Beardinator - Top Men's Grooming Brand in India
    Beardinator – Top Men’s Grooming Brands in India

    Beardinator was founded in 2020. The brand is an absolute solution for any bearded man who is looking for beard growth. The company has a full line of specially formulated oils (such as anti-graying and daily growth) and grooming sets that include trimmers, but it’s their Root Biotech formulation that sets them apart, making them indispensable to beard groomers.

    Beardinator promotes the growth and healthy style of the beard through its products that are made with natural and safe ingredients.

    The company is currently offering Beard Oil, Beard Softener, Pocket Beard Brush, Beard Scrub, and Beard Oil Beard Wash.

    Top Products of Beardinator:

    • Beardinator Advanced Beard Growth Oil for Men
    • Beardinator 3-Step Advanced Beard Growth Kit
    • Beardinator Basic Beard Growth Kit

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    Spruce Shave Club

    Founded In 2016
    Founders Aditya Advani and Lalit Advani
    Headquarters Delhi
    Website www.spruceshaveclub.com
    Spruce Shave Club - Top Men's Grooming Brand in India
    Spruce Shave Club – Top Men’s Grooming Brands in India

    The Spruce Shave Club is also ranked among India’s top grooming brands. They offer premium products to make your shaving experience amazing, and all their products contain natural components.

    The company has a wide range of men’s grooming products from dry shaving to wet shaving, especially wet. They are committed to providing luxurious and natural shaving experiences to every man in the nation.

    The brand Spruce Shave Club was started with the goal of helping Indian men throughout the country by reinventing the way they shave and also providing a range of products for their style.

    As a result of their innovative products, shaving is turning into a pleasant and effortless part of men’s morning routine.

    Top Products of Spruce Shave Club:

    • Spruce Shave Club Natural Shaving Gel
    • Spruce Shave Club Moisturizing Face Cream
    • Spruce Shave Club Face Cream

    LetsShave

    Founded In 2015
    Founders Sidharth S Oberoi
    Headquarters Chandigarh, Punjab
    Website www.letsshave.com
    LetsShave - Top Men's Grooming Brand in India
    LetsShave – Top Men’s Grooming Brands in India

    LetsShave.com was founded and is led by Sidharth S Oberoi, it is an Indian grooming startup founded in Nov’ 2015. At LetsShave, you get the best razors and a great selection of men’s grooming products at affordable prices. They offer you a variety of products that will make shaving a pleasure.

    LetsShave has its base on the attitude of “Let’s do it”. Originally it was started on the root of shaving but has gradually expanded into the network of grooming products. They manufacture high-quality everyday grooming products for men and women through their innovative techniques.

    When it comes to a clean and precise shave without causing any damage to the face, this is an excellent choice. With their razors, you can achieve the best shave possible through Korean technology.

    Their store has excellent shaving and grooming products for men that will help them gain a clean and comfortable shave.

    Top Products of LetsShave:

    • LetsShave Pro 3 Manual Shaving Razor for Men
    • LetsShave Pro 6 Advance Manual Shaving Razor for Men, Trial Kit
    • LetsShave Beard, Body, and Head Trimmer

    Man Matters

    Founded In 2020
    Founders Revant Shirish Bhate, Dhyanesh Shah
    Headquarters Mumbai, Maharashtra
    Website www.manmatters.com
    Man Matters - Top Men's Grooming Brand in India
    Man Matters – Top Men’s Grooming Brands in India

    The CEO of Man Matters is Revant Bhate and Dhyanesh Shah (Co-Founder). Mumbai-based Man Matters has been revolutionizing health and wellness for men for years.

    Man Matters focuses exclusively on the grooming of men in a world where every product is made with men’s needs in mind.

    The company is situated in Mumbai, Maharashtra, and was established in 2019. The Man Matters company is much more than a grooming brand for men, as they offer consultations and treatments for skin, hair, sleep, hygiene, and sexual health too and is one of the top men’s brand for grooming in India.

    Top Products of Man Matters:

    • Vegan Plant Protein Powder
    • Man Pattern Baldness Intermediate Kit
    • Anti Hair-Fall DHT Blocker Shampoo

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    Forest Essentials

    Founded In 2000
    Founders Mira Kulkarni
    Headquarters New Delhi, Delhi
    Website www.forestessentialsindia.com
    Forest Essentials - Top Men's Grooming Brand in India
    Forest Essentials – Top Men’s Grooming Companies in India

    Forest Essentials combines western aesthetics with ancient Ayurvedic rituals. The brand produces a variety of high-quality skincare products using ingredients and techniques that date back thousands of years.

    Forest Essentials is an authentic brand known to combine products defining different principles of purity, beauty, and serenity. Forest Essentials work on the value of providing a sensorial experience and pleasure of usage through its products.

    This company offers a wide range of men’s skincare products. For men, it offers shaving creams, aftershaves, and skin care products and hence is the best grooming brand for men.

    Top Products of Forest Essentials:

    • Forest Essentials Shaving Cream Sandalwood and Orange Peel
    • Forest Essentials After Shave Spray Sandalwood
    • Forest Essentials Facial Cleanser Sandalwood and Orange Peel

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    Garnier Men

    Founded In 1904
    Founders Alfred Amour Garnier
    Headquarters Clichy, France
    Website www.garnier.in/men
    Garnier Men - Top Men's Grooming Brand in India
    Garnier Men – Top Men’s Grooming Brands in India

    Garnier Men is a leading face wash brand for men in India, widely trusted and found in millions of households. Endorsed by celebrities like Tiger Shroff and John Abraham, it has built strong appeal among Indian men. In recent years, Garnier has shifted toward sustainability with over 90% naturally derived ingredients, vegan formulations, and eco-friendly packaging using recycled materials. Under its Green Beauty initiative, the brand is reducing its environmental footprint across its entire value chain. Garnier is also globally certified cruelty-free under the Leaping Bunny program by Cruelty Free International. All these feature make Garnier a top men grooming company in the world.

    Top Products of Garnier Men:

    • Garnier Men Oil Clear Deep Cleansing Face Wash
    • Garnier Men Power White Fairness Face Wash
    • Garnier Men Turbo Light Anti-Dark Circle Eye Roll-On

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    Nivea Men

    Founded In 1911
    Founders Oscar Troplowitz
    Headquarters Hamburg, Germany
    Website www.niveamen.in
    Nivea Men - Top Men's Grooming Brand in India
    Nivea Men – Top Men Grooming Companies in India

    Nivea Men, a part of the globally trusted Nivea brand by Beiersdorf, has become one of the top 10 men’s grooming brands worldwide. Known for its gentle yet effective products, Nivea Men offers a range tailored to Indian skin types. The brand’s reputation for quality dates back decades, with studies in the 1980s showing strong customer trust. Recognizing this, Beiersdorf expanded its offerings with products like the NIVEA MEN After Shave Balsam for sensitive skin. By the 1990s, Nivea had grown into a global skincare leader, introducing standard product lines like Visage, Soft, Vital, and Bath Care—cementing Nivea as Beiersdorf’s flagship brand.

    Top Products of Nivea Men:

    • Nivea Men Dark Spot Reduction Face Wash
    • Nivea Men Fresh Active Deodorant Spray
    • Nivea Men Sensitive After Shave Balm

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    Conclusion

    Since men began grooming themselves, fashion has been flooded with their stunning appearance. Perfect grooming products have become an essential part of life, ensuring you do not lose touch during important situations.

    So, we’ve included the top 12 best men’s grooming brands in India. In addition to meeting your requirements, they provide you with a sense of beauty and reassurance.

    FAQs

    Which is the best brand for men’s skincare in India?

    Some of the best brands for men’s skincare in India are Garnier Men, Nivea Men, Beardo, etc.

    Which brand is like Beardo?

    Some of the best alternatives to Beardo are The Man Company, Nykaa, Mamaearth, etc.

    How much do men spend on grooming?

    On average, a man spends $29/month on grooming products as per the report published by Quick-qa.

    Is Beardo a Chinese company?

    No, Beardo is an Indian company with its headquarters placed in Ahemadabad, India.

    Which are the top top 10 men’s grooming brands in India?

    The top 10 male grooming brands in India include:

    • Bombay Shaving Company
    • Beardo
    • The Man Company
    • Forrest Essentials
    • LetsShave
    • Man Matters
    • Spruce
    • Beardinator
    • Ustraa
    • Man Arden

    Which is the best brand for men’s grooming kit?

    Top men’s grooming kits come from Beardo, The Man Company, Bombay Shaving Company, Ustraa, and Man Arden. The Man Company and Bombay Shaving Company are known for quality and variety, while Beardo offers stylish options.

    Which is the best men grooming brand?

    The best men’s grooming brand depends on your needs, but Beardo is widely popular for its stylish and effective products. It offers a great range of beard care, skincare, and grooming essentials that suit many men. Other top brands like The Man Company and Bombay Shaving Company are also known for quality and variety. Choosing the right brand comes down to your personal preferences and budget.

  • Shantanu Deshpande: Crafting the Future of Grooming

    For generations, men’s grooming has often been overshadowed by the spotlight cast upon women’s beauty rituals. However, in recent times, there has been a notable shift in this narrative. Men’s grooming has emerged from the shadows, taking a prominent place in the contemporary discourse surrounding personal care and self-presentation.

    With an array of skincare products, hair styling tools, and grooming services gaining importance, men are exploring new avenues to enhance their appearance and boost their confidence.

    Shantanu Deshpande is one among those who saw this opportunity and decided to bring a big overhaul to the Indian grooming industry for men. He decided to launch a company that is specifically directed towards men’s grooming.

    In this article, explore more about the Bombay Shaving Company founder, Shantanu Deshpande, including his education, career, investments, podcast, and more.

    Shantanu Deshpande Biography

    Name Shantanu Deshpande
    Birthplace Dallas, United States
    Born 1987
    Education B.Tech, Computer Science (Visvesvaraya National Institute of Technology, Nagpur)
    MBA (IIM, Lucknow)
    Position Founder and CEO, Bombay Shaving Company
    Spouse Sakshi Gudwani
    Parents Kiran Deshpande and Rajani Deshpande

    Shantanu Deshpande – Early Life
    Shantanu Deshpande – Education
    Shantanu Deshpande – Career
    Shantanu Deshpande – Bombay Shaving Company
    Shantanu Deshpande – Investments
    Shantanu Deshpande – Podcast
    Shantanu Deshpande – Controversy
    Shantanu Deshpande – Awards and Recognitions
    Shantanu Deshpande – Interesting Facts
    Shantanu Deshpande – Quotes

    Shantanu Deshpande – Early Life

    Shantanu Deshpande is from a Maharashtrian family from Indore. He was born in Dallas, US. His father, Kiran Deshpande was working with the TCS in the US. Around 1997, Shantanu Deshpande’s family decided to come back to India, post which he continued his education in India. Growing up he was inspired by his father who built big companies from scratch.

    Shantanu Deshpande – Education

    After coming back from the US, Shantanu did his schooling at Vikhe Patil School in Pune. He decided to pursue engineering in higher studies and finished his B.Tech in Computer Science at Visvesvaraya National Institute of Technology (VNIT), Nagpur.

    During the final year of college, Shantanu didn’t want to settle for any ordinary path for further studies. So, he decided to appear for many competitive exams like CAT, and GMAT, leading him to join IIM Lucknow to pursue an MBA.

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    Shantanu Deshpande – Career

    After his MBA at IIM Lucknow, Shantanu was successful in getting a placement at McKinsey & Company. He is seen praising McKinsey to a great extent in many interviews. He even calls it his ‘Maika’ (Mom’s house).

    About his time in the organization, he says, “For me, McKinsey helped in character building in so many ways, and I think a lot of who I am today, and I attribute to my time at the firm.”

    However, after five years at McKinsey, he came up with some great ideas and decided that it was time to start his own company. So in 2016, he stepped into his entrepreneurial journey by co-founding Bombay Shaving Company along with Deepu Panicker, Raunak Munot, and Rohit Jaiswal.

    In 2021, Shantanu became an External Advisor at McKinsey, where he focuses on digital commerce and consumer topics.

    He also advises Advent International on consumer investments, hosts The BarberShop with Shantanu (his podcast) to make entrepreneurship easier to understand, and works as an ambassador for Olympic Gold Quest, helping India’s top athletes.

    Shantanu Deshpande – Bombay Shaving Company

    Bombay Shaving Company, founded in 2016 is a D2C high-end men’s grooming business that serves customers in India with premium goods. The company claims that its goal is to make the best grooming products available for men so they feel confident and look their best.

    The product line includes- trimmers, razors, shave care, skin care, bath etc. Initially started as a men’s grooming business, it subsequently ventured into women’s skincare and body care too. In 2022, ‘Bombae’, a women’s hair removal and personal care brand, was launched which proved to be a great success.

    The company also offers a subscription option for the purchase of the blades and creams.

    It is remarkable that during the pandemic the company didn’t suffer much. That was because they sell directly to customers and focus strongly on their online presence, they were in a better position than many other similar companies to handle the tough times brought by the pandemic.

    Bombay Shaving Company Revenue From Operations (FY20-FY23)
    Bombay Shaving Company Revenue From Operations (FY20-FY23)

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    Shantanu Deshpande – Investments

    The Bombay Shaving Company Founder, Shantanu Deshpande has made 13 investments. His latest investment was in the Series A round of Ginglani Distillers on March 26, 2024, when the company raised INR 12.5 crore.

    Announced Date Organization Name Lead Investor Funding Round Money Raised
    March 26, 2024 Ginglani Distillers – Series A ₹12.5 crore
    March 19, 2024 Relso – Pre-Seed Round $840k
    March 12, 2024 Fiona Diamonds – Seed Round ₹6 crore
    August 9, 2023 All Is Well – Seed Round ₹2.07 crore
    August 8, 2023 Go Zero – Seed Round $1 million
    March 29, 2023 Serigen Mediproducts – Seed Round ₹5.8 crore
    October 11, 2022 Wishlink – Seed Round $3 million
    September 12, 2022 Beco – Series A $3 million
    August 24, 2022 Liquide – Pre-Seed Round $2.2 million
    May 12, 2022 The Legal Capsule – Seed Round –
    October 27, 2020 Treebo – – ₹10 crore

    Shantanu Deshpande – Podcast

    “The BarberShop with Shantanu” is the video podcast launched by Shantanu Deshpande. 

    While the first season of the show involves deep discussions with entrepreneurs, the second and third seasons bring together founders, CEOs, and business leaders. The show is quite popular and has crores of viewers. It also launched Razorpreneur 2.0, a content creation challenge where participants can win rewards, including a one-year contract with Bombay Shaving Company.

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    Shantanu Deshpande – Controversy

    In this digital world, almost every famous person makes headlines for being caught in some controversy or the other. Shantanu Deshpande is not an exception. Almost similar to Narayana Murthy of Infosys, Shantanu too was caught in a controversy over his social media post about the work culture among youngsters.

    This was in 2022 when Shantanu was caught in a controversy related to his social media post advising freshers and young people to work 18 hours a day in the formative years of their careers. He was criticized by the netizens who said he was promoting a “toxic work culture”.

    Following this criticism, he wrote, “Yikes, so much hate for 18-hour days. It’s a proxy for ‘giving your all and then some’.” 

    He also said, “I did not mean to put in 18 hours every day. My exaggeration to make a point was taken out of context. I just meant to give it my all,”.

    More recently, in December 2024, Shantanu Deshpande raised concerns about India’s quick food delivery market in a LinkedIn post. He criticised the unhealthy, processed food and short cooking times involved in quick deliveries. Deshpande urged platforms like Zomato, Swiggy, and Zepto to offer healthier options and encouraged people to cook at home.

    His comments sparked a debate online, with some agreeing with his concerns about food quality. Others, such as Jaikishan Bhatia manager at Cipla, called for regulatory measures, suggesting that a separate “preparation time” should be considered to avoid compromising food quality in the pursuit of speed.



    Shantanu Deshpande – Awards and Recognitions

    Shantanu Deshpande was enlisted under the best 40 under 40 of Fortune India, 2022.

    Shantanu Deshpande – Interesting Facts

    • Shantanu Deshpande was a member of the college football team and was the sports secretary of the college. 
    • He also loves music and used to play Tabla in his college band.
    • He serves as an ambassador for the Olympic Gold Quest.

    Shantanu Deshpande – Quotes

    If you are in a place where you are not learning or you are not feeling inspired or you are not having fun then you are in the wrong place. Change your work environment.

    FAQs

    Who is Shantanu Deshpande?

    Shantanu Deshpande is the Co-founder and CEO of Bombay Shaving Company.

    When was Bombay Shaving Company founded?

    Bombay Shaving Company was founded by Shantanu Deshpande, Raunak Munot, Deepu Panicker, and Rohit Jaiswal in 2015.

    What is the product category of Bombay Shaving Company?

    Bombay Shaving Company offers a wide range of men’s grooming products which includes shaving, beard grooming, haircare, skincare, and bath care. They also offer women grooming products for skincare and body care.

    What is Shantanu Deshpande education?

    Shantanu Deshpande completed his B.Tech in Computer Science at Visvesvaraya National Institute of Technology (VNIT), Nagpur, and went on to earn an MBA from IIM Lucknow.

    Who is Shantanu Deshpande’s wife?

    The Bombay Shaving Company Founder and CEO, Shantanu Deshpande’s wife, Sakshi Gudwani, is a Senior Program Officer at the Bill & Melinda Gates Foundation.

  • Carving a Niche in Men’s Grooming Industry Through Singh Styled

    The article is contributed by Mr. Charanjeev Singh, Co-Founder, Singh Styled.

    Millennials have been witnesses to the times when the term men’s grooming was unheard of. It was limited to a haircut, sometimes a head massage at a nearby hajam ki dukan (neighbourhood salon). As far as the grooming goes, if anything at all the men did, was use grooming products meant for women, for eg. the famous fairness cream or the latest cleansing facewash. As we embark into a decade where the talk about equality is rife, a men’s grooming regime is considered equally important as a woman’s. With the rise of a metrosexual man, looking impeccable has become a non-negotiable.

    From being completely unheard of to a multi-billion-dollar market, the male grooming sector has gained worldwide acceptance. The first exclusive product for men was launched in India in 2005 by an FMGC giant, which introduced the first fairness cream for men. This was the cue for other Indian players to wake up to the potential of the men’s grooming needs. What started as a monthly indulgence of a head massage at a neighbourhood barber shop is today a full-grown industry comprising categories of grooming and styling products, national and international upmarket chains of styling salons, innovations, and launches of the latest gadgets and tools that are used by men in their daily grooming regime.

    Focusing on India, the men’s grooming industry is estimated to reach $1.2 billion by 2024. A report also states that there will be growth in e-commerce sales owing to the post-pandemic culture. Currently, the men’s grooming industry in India is led by some of the major FMCG players. However, the past few years have seen a few D2C start-ups slowly making their mark by creating offerings that are niche and address specific pain points as far as the men’s grooming needs go. Let’s put a spotlight on one such start-up that has marked its consumer territory like a lion – Singh Styled, a brand that’s focused on preserving the Sikh identity.

    Birth of Singh Styled

    Charanjeev Singh, a digital evangelist from Mumbai with over 15 years of entrepreneurial experience is the brain behind Singh Styled. As a Sikh himself, he realised that there is a dearth of quality grooming essentials exclusively for the Sikh gentlemen. Also, he noticed a decline in the new generation of Sikh men not very keen on following their tradition of wearing a turban and maintaining a beard. Upon research, Charanjeev found out that the absence of bespoke grooming products was the reason preventing the grooming-conscious Sikh men to embrace their identity.

    In 2015, was born Singh Styled, a men’s grooming company exclusively for the Sikh by a Sikhs. Singh Styled is the first brand across the globe, to cater especially to the needs of Sikh men.

    ‘Singh Styled’ is dedicated to two very basic aspects of grooming for Sikh gentlemen. One being the practical aspect and the other is spiritual. A Dastaar, which is considered to be the crown, and a neatly maintained beard; the first visual of a Sikh gentleman.

    The Niche Offering

    Singh Styled is the house of high-quality turbans, beard and hair care products, and accessories. The grooming products are designed to support keeping the Sikh hair, beard, and moustache in mind.

    To keep their customers’ long hair and beard looking soft and manageable at all times, the Singh Styled team has developed its own formula for hair oil, beard oil, beard fixer, and other personal hygiene products that help Sikh men to be at their individualistic best.

    The brand’s hair care products are the outcome of their in-house research and development wing. Considering the needs of men with long hair and beard, each of the brand’s products takes around 8-12 months in formulation, testing, sampling, and re-sampling, before they are launched. The brand boasts of its rigid testing process, as it believes the amount of time and resources spent in convincing a consumer to buy a product is not worth risking if the product isn’t 100% satisfactory. Hence, they test their products across skin and beard types, cities, countries for weather, and water conditions. Products developed on this data help them bring their products to market with confidence.

    The company has invested in German cotton yarn machines to spin out premium Sikh turban fabrics that preserve colour, while being light and soft at the same time. Its aim is to t spoil its clients with choices. Recently the brand launched unique summer turban shades to bring out the cool quotient of every Singh this sunny season. The fresh new range of soothing shades included an array of pastel colours such as Flamingo, Coral Blue, Supreme Green, La Crème, Citron Green, Summer Yellow, Powdered Coffee, Grass is Greener, and Ice Grey. Additionally, the brand also boasts of launching a one-of-its-kind beard freshener – ‘Attraction’, an aqua-based unique product specifically curated for beardsmen to ensure they smell fresh and fragrant throughout the day.

    Additionally, the brand also offers carefully curated grooming kits with scientifically tested products for each step of the grooming process. These products not only speed up the regime but also ensure that kesh, beard, and skin, are all, well looked after.

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    The Platform

    The founders believed that just having the right products wasn’t enough. To fulfil the brand purpose, building a community that shares the same value that the brand carries was of paramount importance. It sets itself apart from other D2C brands, as it does not worry about launching a new range every week to compete. Today the brand’s D2C platform offers products pre-filtered as per the focused needs of its target market, thus, making the shopping process quick and convenient.

    Simultaneously, Singh Styled products are also available across all major e-commerce stores from Amazon, Nykaa, Flipkart, Bigbasket, Netmeds, and many more. This is in tandem with the founders’ policy of tapping the ever-growing online shopping market.

    Global Presence

    Singh Styled aims at being accessible to all 30 million Sikhs across the globe. It has already spread its wings across the globe and currently, it supplies to 133 worldwide destinations which include Canada, the United States of America, the United Kingdom, Australia, the Far & Middle East, and Africa.

    The latest feather in their cap is their first international store in the ‘Lion City’ of the world- Singapore. Through the Singapore store, the brand caters to the Sikhs of Singapore, Malaysia, Thailand, and Australia.

    Conclusion

    The Sikh Gentlemen have been a part of the elite beardsmen club, thanks to the Guru-gifted identity. For beardsmen, their beards are a mark of honour and an important part of their identity, and not something that is just ‘in’ fashion. With Singh Styled, the mission is to build products and solutions that can help turbaned and bearded men maintain their identity with ease, and build their own style within the purview of the faith.

  • The Man Company – How It is Fast Becoming a Popular Men’s Grooming Brand

    Though grooming and self-care are often perceived as something that only women indulge in, the truth is totally different. The history of Men’s Grooming dates back to as early as 10,000 BC.  From bathing milk to oils and fragrances, ancient Egyptian and Roman men loved pampering themselves. Even in India, there is evidence of men using various skincare and cosmetics products like face masks, oils, and even lip balms during ancient times.

    Fast forward to modern times, while there was a period where shaving cream and perfumes were the only products mostly used by men, today the scenario has changed. All thanks to the influence of the entertainment industry, men are now more concerned about looking good. To meet this growing demand for quality men’s grooming products, ‘The Man Company’ was incepted in 2015. The Man Company deals especially with men’s grooming necessities and offers natural and chemical-free grooming products, that make every man look stylish. In this article let’s explore more about this interesting men-centric startup. Here is the story of the Man Company.

    The Man Company – Company Highlights

    Startup Name The Man Company
    Headquarters Gurgaon, Haryana, India
    Sector Consumer Goods, E-Commerce and Beauty
    Founders Bhisham Bhateja, Hitesh Dhingra, Parvesh Bareja
    Founded September 1, 2015
    Website themancompany.com

    About The Man Company
    The Man Company – Startup Story
    The Man Company – Name & Logo
    The Man Company – Founders
    The Man Company – Business & Revenue Model
    The Man Company – Funding and Investors
    The Man Company – Competitors
    The Man Company – Growth & Future Plans

    About The Man Company

    The Man Company offers the best and premium quality grooming requirements for men. The company has got almost all sorts of products for men starting with hair to the body essentials. All the products are enriched with natural oils, which is preferred by a number of men in today’s date. The Man Company also offers great gifting options for men. One can choose his favorite products, get them packed in a gift pack with a customized message and photo, and gift it to a loved one.

    The founders also noticed a specific behavior in most men. They noticed that while modern men want to look and feel good, not all men are passionate enough to go shopping for grooming products. Thus to make things simpler for me, the Man Company introduced a subscription model. Under the subscription model, users can subscribe to their favorite products and get their products delivered to them at their preferred frequency.  

    For the men who want tips and tricks related to Grooming, the Man Company also has a blog called ‘The Man Mag’. Besides Grooming tips, the blog contains content related to travel, relationships, and more.

    The Man Company – Startup Story

    The Man Company is a one-stop shopping space for all men to purchase their grooming necessities like face wash, body wash, shampoo, shaving gel, hair gel, perfumes, etc. The founders spotted that there were few brands that are solely focused on Men’s Grooming. Also when it comes to grooming and self-care, men had a fewer choices than women. This gap in the market inspired Bhisham Bhateja, Hitesh Dhingra, Rohit Chawla, and Parvesh Bareja to start ‘The Man Company’ in 2015.

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    The company is dedicated to creating awesome grooming products for men, hence the name ‘The Man Company’ truly suits the purpose.

    The Man Company Logo
    The Man Company Logo

    The Man Company – Founders

    Hitesh Dhingra, Bhisham Bhateja, Parvesh Bareja, and Rohit Chawla founded the Man Company in 2015.

    Hitesh Dhingra

    The Man Company Founder, Hitesh Dhingra
    The Man Company Founder, Hitesh Dhingra

    Hitesh is a serial entrepreneur who co-founded many successful startups. In 2005 Hitesh co-founded a contextual advertising network, ‘Tyroo’, which grew to become one of the largest of its type in India. In 2009, Hitesh founded letsbuy.com, an online retailer of consumer electronics. In 2012 letsbuy.com got acquired by Flipkart. Hitesh is also one of the co-founders of India’s leading dating and match-making site TrulyMadly.

    Bhisham Bhateja

    The Man Company Founder, Bhisham Bhateja
    The Man Company Founder, Bhisham Bhateja

    The Man Company co-founder Bhisham Bhateja has years of experience in project planning, execution, and client management verticals. The Man Company is Bhisham’s first entrepreneurial venture. Prior to co-founding The Man Company, Bhisham worked with companies like Tecnova India Pvt. Ltd, Letsbuy.com, and Fabfurnish.com.

    Parvesh Bareja

    Parvesh has extensive experience in the field of design, manufacturing, and packaging of various cosmetics products. Parvesh is also an Angel investor.

    Rohit Chawla

    The Man Company Founder, Rohit Chawla
    The Man Company Founder, Rohit Chawla

    Having worked with companies like TCS, Accenture, and Deloitte, in various responsible positions, Rohit started his entrepreneurial journey with iLabs Ventures, an execution-focused incubator that helped startups make it big. From 2015 to 2018, Rohit worked as the CEO of The Man Company. In 2018 Rohit exited The Man Company to start personalized hair and skincare brand ‘Bare Anatomy’. In 2021, Rohit founded India’s first Ceramides-based skincare brand, ‘ Chemist at Play’.

    The Man Company – Business & Revenue Model

    The Man Company deals in men’s grooming and personal care products.  The company has over 11 third-party manufacturing partners across the country, where its products are made.

    The company has an omnichannel presence across over 22 Indian cities. All the products of the company are available on their own website as well other leading e-commerce sites like Amazon, Nykaa, Flipkart, and Myntra.

    As for offline presence, The Man Company has over 30 Exclusive Brand Outlets all over India. To expand its offline presence, it has tied up with brands like Shopper’s Stop, Spar, Relaince Smart, More, and Central. The company has also partnered with Lifestyles pharmacies like Apollo, Med Plus, and Guardian, and with 500+ Salons across India. Some of its partner Salons are Toni & Guy, Headmasters, LOOKS, and Enrich. Presently a huge chunk of revenue for the company comes from offline channels.

    The Man Company also has an affiliate network to promote its products. Website owners, blog owners, and people having e-mail databases can promote the products of the company to their followers and subscribers, and earn a commission.

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    The Man Company – Funding and Investors

    The Man Company has raised a total amount of around  $ 17 Million in funding as per reports. Major Investor in The Man Company is Emami, who holds a 45.96% stake in the company. Other investors are Redcliffe Capital and Bollywood actor Ayushmann Khurrana. Below are the funding details of The Man Company-

    Date Transaction Name Money Raised Lead Investor
    June 28, 2021 Corporate Round Rs. 500 million Emami
    October 21, 2019 Corporate Round – Ayushmann Khurrana
    February 25, 2019 Corporate Round – Emami
    December 7, 2017 Series A $3 million –
    August 8, 2016 Seed Round $500 K Redcliffe Capital
    October 15, 2015 Seed Round – –

    The Man Company – Competitors

    The top competitors of the company are Beardo, Ustraa, and Bombay Shaving Company.

    Beardo

    Marico-backed Beardo is one of the top competitors of The Man Company. The company is headquartered in Ahmedabad and was founded in 2015. Beardo offers a wide range of products for taking care of beard and moustache, as well various skin and hair care products for men.

    Ustraa

    A wing of the company Happily Unmarried, Ustraa is a brand dealing in men’s grooming products since 2015.  Its products include skin, hair, and beard care products, as well as personal care tools and accessories like shavers, trimmers, brushes, and combs. Ustraa is backed by big investors like Wipro and Info Edge.

    Bombay Shaving Company

    Headquartered in Delhi, Bombay Shaving Company is one of the top competitors of The Man Company. The company’s products are free from harmful chemicals. The company has a lot to offer including shaving tools, skin, hair, and beard care products. The Shaving company also offers shaving essentials and skin and hair care products for women. The company has raised over $45 Million in Funding from investors like Gulg Islamic Investments LLC, Reckitt Benckiser Group, and Fireside Ventures.

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    The Man Company – Growth and Future Plans

    The Man Company is experiencing steady growth since its inception. As said by founder Hitesh Dhingra, The Man Company sold 70,000 units, in its first year of origin itself, and the numbers are ever-increasing. In an interview given to PTI, Dhingra told that the company was aiming to increase sales to 50 Lakhs units by March 2022.

    As per Dhingra with 20-25 percent month-on-month growth, the Man Company is aiming to Break even by September 2022. By 2023, The Man Company is expecting to touch Rs 225 Crore revenue. In FY 2021, the Man Company reported net revenue worth Rs 45 Crore. The company has tied up with credit provider platforms like Cred to increase sales. The company is investing a generous chunk (around 35% of revenue as per February 2022 reports) of revenue for marketing and advertising.

    The Man Company till date has around 100 SKUs and is working towards introducing new products. It has ventured into personal care appliances like shavers and trimmers also, taking a step further to establish itself as a one-stop platform for all personal care needs of men.

    The Man Company -FAQs

    The Man Company is from which country?

    The Man Company is an Indian Company, headquartered in Gurugram, Haryana.

    Who is the owner of The Man Company?

    Hitesh Dhingra, Bhisham Bhateja, and Parvesh Bareja are the founders of the Man Company. Besides other investors, Emami holds a 45.96% stake in The Man Company.

  • Success Story of ForMen: Wellness Journey Improving Quality of Life for Men

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ForMen.

    ForMen is a wellness startup founded by medical specialist. The starup is focused towards men’s health and wellness products. They offer variety of products ranging from general wellness to weight management, eye, hair and more. Their USP of products is – Synergistic action with high absorbability into the body. The startup is doing quite well with its unique concept of medically researched wellness products for men.

    Let’s know more about ForMen – founders, products & services, business model, and the complete startup story.

    ForMen – Company Highlights

    Startup Name ForMen
    Headquarters Hyderabad
    Industry Health & Wellness
    Founded 2021
    Founders Dr. Lalitha Reddy and Sreeram Reddy
    Website www.formen.health

    ForMen – About
    ForMen – Industry
    ForMen – Founders and Team
    ForMen – Idea & Startup Story
    ForMen – Mission and Vision
    ForMen – Name, Tagline, and Logo
    ForMen – Business Model & Revenue Model
    ForMen – Product & Services
    ForMen – Startup Launch
    ForMen – Challenges Faced
    ForMen – Funding
    ForMen – Future Plans
    ForMen – Recognition and Achievements
    ForMen – Growth
    ForMen – FAQs

    ForMen – About

    ForMen is an online holistic Health & Wellness platform for men. It provides wellness products & online doctor consultations. The Health & Wellness startup was founded in 2021 by Dr. Lalitha Reddy and Sreeram Reddy at Hyderabad.

    ForMen – Industry

    The Men’s health & Wellness industry has gained prominence over the past few years. The Men’s wellness market has more than doubled in India in the last 3-4 years and is all set to grow at 16-17% annually. Most of the growth has happened in the grooming sector. A significant growth may be seen in the supplements sector too in the coming 5 years. Increased willingness of the millennial generation to discuss non-critical health issues, combined with increased awareness and purchasing power will push the nutraceutical category to higher growth rates in the coming years.

    Health & Wellness industry is one of the most stable & time tested industry. With the present day lifestyles, increased incidence of lifestyle diseases, newly evolving infections, increased burden of stress and obesity etc the need for wellness, fitness and health will only keep growing. Awareness and interest of people towards wellness will surely rise, so will the adoption of good practices. Wellness industry is growing steadily but surely in the years to come. The startup focus will be on natural, safe and effective products as compared to chemicals.

    They aim to carve a niche for themselves in this category with their unique, natural, safe and effective products that are formulated by doctors & pharma experts. They look at the entire country as their market. Children, adults and geriatric population, everyone from Day 0 to Day 100 will do better with supplements. A just born baby needs Vit D supplementation so will a 100 old centenarian. Bringing awareness is the key. They not only had a look at the market research statistics etc, but they also knew from Pan-India colleagues’ experience as well as from surveys and scientific articles, the extent of lifestyle disease burden in India and projected numbers in the next 10 years. This combined data was enough to convince about the huge need for genuine and effective supplements.

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    ForMen – Founders and Team

    Dr. Lalitha Reddy - ForMen Founder
    Dr. Lalitha Reddy – ForMen Founder

    Dr. Lalitha Reddy and Sreeram Reddy are the Co-founders of ForMen. They share almost the same vision and passion. They are highly committed to quality.

    Sreeram is a serial entrepreneur with a vast and successful experience. He is a graduate of Purdue University, a very passionate and motivated person, who loves to build and nurture companies.

    Dr. Lalitha Reddy, is a medical specialist with over 25 years of experience and an alumni of prestigious institutions like JIPMER, NIMS, Osmania General Hospital and ISB. She is the former Vice President of Yashoda Group of Hospitals and presently is Vice President of Telemedicine Society of India – Telangana Chapter. She is a very accomplished academic and scientific trailblazer with many awards and gold medals to her credit. She has many scientific research articles published in various national and international journals, delivered over hundreds of lectures both in India and abroad and is an author of two books.

    Her vast experience along with a deep understanding of patient problems and psychology has led her to pave the path for ForMen & ForKids along with her colleagues.

    The Core team of ForMen consists of experienced Doctors & Pharmacologists who are well aware of the health & wellness issues existing in the society as well as, have profound knowledge of complex body mechanisms, supplements & drug formulations and kinetics of absorption, utilization, effectivity, dosage, synergy and side effects of various supplements/drugs/molecules in the body.

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    ForMen – Idea & Startup Story

    Having worked in hospitals for the last almost 30 years, the have seen that a huge proportion of sickness could be prevented, if only people focused on preventive health and wellness. In the early days of the pandemic, they had first hand experience of seeing peoples’ panic, different degrees of severity of illness based on age and immune status of a patient and of course the sudden appearance of many ‘so called Immune boosters’ in the market, mostly of poor quality and inadequate / over dosages. The consequences of the un-informed, unaware & gullible people falling prey to various kinds of misinformation also did not escape to their notice. So, their team decided to embark on a journey of Preventive Health & Wellness, where they focus on supplementing nutrients in order to help improve the quality of life of people.

    They initially focused on men because men are usually hesitant to approach a doctor or get professional advice for wellness issues. They do not prefer to discuss their performance, sleep, stress, weight or another issues. Also there has been a significant increase in men’s health issues over the last 1-2 decades. Ex-Testosterone levels in men have reduced over the past 2 decades. Sperm counts of men have declined and infertility issues have also risen significantly in men. So has the incidence of Stress and related mental health problems.

    So they, as doctors and experts felt that they could contribute significantly by creating a non-judgmental and discrete platform for men which offers genuine, effective & safe formulations in the right combinations and dosages.

    The team were aware of the issues that they wanted to help solve, they also had the knowledge of formulations, so all they had to do was to partner with ingredient suppliers and manufacturers who had similar conviction towards quality & safety that they had. They travelled extensively for factory visits and interacted with various manufactures/suppliers before they chose the best, who aligned with their vision and mission. After that came the website development, branding, warehousing, last mile delivery partners etc. The entire journey was a humongous learning for us.

    Dr. Laltha Reddy – ForMen Founder talking about Stress

    ForMen – Mission and Vision

    Vision of ForMen – To be the most trusted health & wellness partner, offering high quality wellness products that are a part of the wellness journey of all Indian men.

    Mission of ForMen – To promote wellness, preventive health and encourage discussions on health issues in men.

    In the short term, they wish to firmly plant ForMen as a trusted brand that provides expert guidance and genuine, effective and safe products of unique formulations.

    In the long term, they wish to grow in the wellness space and become a household name. They foresee expansion in product line as well as international presence. Focus will also be in spreading awareness about wellness, sickness prevention and overall wellbeing.

    The Core belief of this experienced team is that preventive health & wellness is extremely important to improve quality of life and prevent sickness. Simple tweaking in lifestyle and supplementing diet with the correct nutraceuticals having the correct ingredients in the right dosages will significantly improve the energy, sleep quality, performance, weight issues, fertility, and other aspects of physical & mental health. They also believe in spreading awareness about the importance of preventive aspects of health, the importance of wellness enabling people to live a life of Quality & Happiness.

    ForMen Logo
    ForMen Logo

    ForMen logo and Taglines are very simple, direct & reflect what the brand offers.

    Since the team wanted to start with Men’s wellness products – The name ForMen was quite literal and fortunately available for us. Tagline ‘ For all things men’ simply followed the logo. Since their kids products were exclusive for kids, the logo ForKids was also designed on similar lines. The tagline ‘ForKids with smart moms ‘was also very apt and simple.

    ForMen – Product & Services

    All ForMen products presently belong to the following categories:

    1. Performance
    2. Sleep
    3. Skin
    4. Weight management
    5. Stress
    6. GUT Health
    7. Eye health
    8. Immunity
    9. General Wellness
    10. Hair

    Innovation is seen in the form of formulations, bioavailability & safety. They have a unique combination of herbs, vitamins & minerals that are essential for the body in the process that the product is designed to improve. Ideal effective dosages are very important for a supplement to work effectively. Synergistic action with high absorbability into the body are also the USP’s of the products. They have worked towards maximum efficiency of the product in the body, aligned as per the body’s requirements. The high concentration of Bio actives is another USP. They wish to achieve a balance between high quality & affordability.

    ForMen – Business Model & Revenue Model

    Please brief us on the business and revenue model. Do include pricing range, profit margin or commission if comfortable.

    Our platforms offer products as well as consultations. The consultations are provided discreetly and free of charge. The products are also very reasonably priced, in order to bring them within the reach of most of Indians.

    Since they wanted the products to be affordable, our margins are significantly less as compared to similar brands. ForMen have no commission models at present and are not very keen to walk that path. ForMen aims to grow as a D2C brand, whose products sell on the basis of their effectivity, quality & safety.

    ForMen – Startup Launch

    They launched the brand one fine day, and started advertising on social media. Orders slowly started picking up, mostly by word of mouth. They consciously kept their marketing budgets low and avoided the marketing blitzkrieg as founders were very sure of the slow and steady pace of growth based on ‘word of mouth’. They believe that a satisfied consumer is the best form of marketing.

    ForMen – Challenges Faced

    Since the core knowledge about wellness, remedies and formulations was with us, the challenge only lay in associating with partners. They did face challenges initially in associating with talent, that understood their core principles and also respected timelines. Due to the pandemic the website designing, raw material procurement & creative agencies were all not able to meet deadlines due to lockdowns, staff falling sick etc. This was a very frustrating aspect, which drove us to optimize their operations better and strengthen in-house skill sets. One of the important lessons for us, was to increase inhouse talent and reduce dependency on external agencies. This is more cost effective more flexible and amenable to quick decision making and course changing, when necessary.

    ForMen – Growth

    ForMen is headquartered in Hyderabad. Their suppliers & manufacturers are spread across the country.

    They have a central warehouse also located in Hyderabad. The company is doing well presently with 8-10% month on month growth. As ForMen expands their product portfolio, the future surely looks bright & shining. Their GMV is around Rs.600 on an average at present. Feedback from consumers has been very positive & encouraging.

    ForMen – Funding

    Hustle Partners has been doing the initial funding for ForMen. They may go for further funding in the coming 6 months, if they feel the need.

    ForMen – Recognition and Achievements

    ForMen has been featured in various magazines and have received an award ‘ Icon of the Year – Emerging Start Up Company for year 2021’ from the Times Group.

    ForMen – Future Plans

    ForMen team has plan to expand their product portfolio of ForMen and ForKids as well as step into International markets. R&D for unique and effective formulations targeted towards various aspects of health is in progress.

    ForMen – FAQs

    When was ForMen founded?

    ForMen was founded in 2021 by Dr. Lalitha Reddy and Sreeram Reddy.

    Where is the headquarters of ForMen?

    ForMen has its headquarters at Hyderabad.

    What are the products offered by ForMen?

    ForMen products presently belong to the following categories:

    • Performance
    • Sleep
    • Skin
    • Weight management
    • Stress
    • GUT Health
    • Eye health
    • Immunity
    • General Wellness
    • Hair

  • Qraa Men: Men’s Grooming Products Available Online At Affordable Rates

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    As this modern world is moving forward, the gender demarcations that were once very clear, are slowly blurring. People have become more accepting towards many things that were considered a taboo earlier. One of them is – “men grooming themselves up”. The taboo around men using cosmetics still exists and here is one such Men’s grooming brand: Qraa Men, breaking that one!

    Qraa Men- Company Highlights

    Company Name Qraa Men
    Headquarter New Delhi
    Founder Karan Gupta
    Founded 2017
    Sector Personal Care
    Website qraamen.com
    Registered Entity Name RG BIOCOSMETICS PVT.LTD

    Qraa Men- About
    Qraa Men- Founder
    How was Qraa Men Founded
    Qraa Men- Name, Logo and Tagline
    Qraa Men- Vision and Mission
    Qraa Men- Target Market Size
    Qraa Men- Products/ Services
    Qraa Men- Business and Revenue Model
    Qraa Men- Startup Launch
    Qraa Men- Customers/ Clients
    Qraa Men- Challenges
    Qraa Men- Marketing Campaign
    Qraa Men- Advisors and Mentors
    Qraa Men- Competitors
    Qraa Men- Tools
    Qraa Men- Recognitions and Achievements
    Qraa Men- Future Plans
    Qraa Men – FAQs

    Qraa Men- About

    Qraa Men is a leading Indian brand in men’s grooming and personal care industry. They combine the knowledge provided by ancient Vedas with the cutting-edge technology of the 21st century to offer a range of products dedicated to men’s grooming and personal care.

    The company holds the treasures of ancient Indian curative culture in high regards, and all its products are made with pure botanical ingredients. They contain no chemicals, sulphate or paraben and are not tested on animals.

    Qraa Men- Founder

    Qraa Men is founded by Karan Gupta.

    Qraa Men Founder | Karan Gupta
    Qraa Men Founder | Karan Gupta

    Karan’s father Mr Raj Gupta has over 25 years of experience in the beauty and skincare industry. He founded RG BIOCOSMETICS PVT.LTD in 2013. Karan came up with the idea of Qraa Men in 2017 and launched it under his ambit. With his father’s visionary sense and his new approach to digital expansion, our company flourished. Karan’s dad has always been an adroit businessman with a lot of street smartness.

    While Karan look after the digital aspects of the business, such as online sales and research, his dad takes care of retail networks and offline sales. They have got other employees taking care of their online presence, as they are a digital-first company and an innovations team to come up with product ideas. Qraa Men has an open and inviting work culture.

    How was Qraa Men Founded

    Funny story, but the inspiration for the company comes from my personal life. As a man, Karan was never very keen about taking care of his skin, hair or beard. But that changed a few years ago. When he started to look for effective, natural and affordable products for men in the Indian market, Karan was appalled when he returned empty-handed. Brands that offered versatility were not affordable and vice versa.

    Karan with his father Raj Gupta
    Karan with his father Raj Gupta

    Coming from an entrepreneur family, it did not take him long to understand the market gap in men’s grooming and personal care. The journey of ideation, designing and prototyping were not too difficult, as Karan’s father is a businessman as well. With his help and support, he was able to create a viable business concept that has today succeeded to bridge the market gap that pushed Karan to start this business!

    Qraa Men- Name, Logo and Tagline

    When they started out with the company and were brainstorming on names, there were various names that they had in mind. They decided to select a name that is short, sweet and self-explanatory. That is when they finalised on Qraa Men, which is a mysterious name that can generate curiosity in the minds of the people.

    An aura of suspense is actually an essential part of their brand image to keep it playful. That is why its logo also has the devil’s horns.

    Qraa Men Logo
    Qraa Men Logo

    Qraa Men- Vision and Mission

    In the long term, Qraa Men aims to be the biggest name in the men’s skincare and grooming industry of India. In the short term, they want to bring out a selection of innovative and natural products like Qraa men face wash that can bridge the gap in the product supply for the unique needs of men’s skin & hair.

    Its core belief behind running the company is, that it is high time Indian men understand their skin & hair and get access to natural, organic and affordable grooming and personal care.

    Qraa Men- Target Market Size

    As per a report by Research & Markets, the Indian men’s grooming market is expected to grow with a CAGR of more than 10% in the forecasted period of FY 2017-18 to FY 2021-22. The market share of some segments did come down a little due to corona, but a few other segments associated with personal care are doing comparatively well. Overall, men’s grooming is segmented into men’s shaving products market, beard care market, men’s skincare market, men’s haircare market, men’s fragrance market.

    Qraa Men- Products/ Services

    There is a lot of stigma around grooming and personal care for men in India. For centuries, caring about skin and hair has been designated as activities only suitable for women. That started to change in the past few years, but there is still a long way to go to totally absolve stereotypes associated with men’s grooming, skin and personal care. Even the products that are available for men in the Indian market are loaded with chemicals and preservatives, as only ‘extra strong’ ingredients are wrongly believed to work for men’s skin and hair.

    Qraa Men D-Tan Cleanser
    Qraa Men D-Tan Cleanser

    Qraa Men, with its range of natural, organic and effective products, solves that problem. The brand offers gentle but highly efficient products for men’s hair, skin, body and beard. While many companies in the men’s grooming sector offer products that are not affordable for a big majority, Qraa Men offers an economical collection.

    Qraa Men- Business and Revenue Model

    Qraa Men is an entirely homegrown startup that has received no external funding. Karan established the company with his personal savings under the ambit of R. G. Biocosmetics. After starting the business, they started seeing a growth rate of about 20-25% annually. Although this year they are looking to just maintain their profits due to coronavirus.

    In subsequent years, Qraa Men is expecting its profits to grow at about 30-35% per year. Their profits in 2019-20 was INR 40 crores GMV. They price their products 10 times the manufacturing cost but keep it competitive as per the market rates so that it is easily affordable.

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    Qraa Men- Startup Launch

    When Qraa Men was first launched, they did what any business should do. They promoted its first line of products among their friends and family and told them to refer it to their connections if they like it. Some were even so kind as to post their experience on social media without the brand’s hashtag.

    The brand was always ‘digital first’, so they were working on creating a sturdy and responsive website to take the orders. The word of mouth and social media referral worked, and orders gradually started to pour in. They had a few introductory discounts planned, which helped them appeal to new customers for trying them out.

    Qraa Men- Customers/ Clients

    One strategy that Qraa Men has been following since the beginning is focusing on the ‘online’. One reason behind it is that they always keep its customer and market trends in mind. When more customers started to prefer using coupon codes and ordering their personal care products online, they ensured that the online purchasing experience at their website is smooth and fast.

    When the customers started focusing more on social media, they shifted their focus as well. They tied up with influencers and youth icons such as Sahil Khan to endorse Qraa Men’s products. As they kept adjusting their operations and improving its products to stay exciting and relevant for their target audience, their customer base started to swell.

    Qraa Men- Challenges

    A significant challenge that Qraa Men faced after entering the Indian market was to differentiate their products from the crowd of other products for men. Just a while after launching operations, they soon understood that they need to highlight the distinctive qualities of its products from their competitors in order to be noticed. At first, they thought that this problem could be solved with just an effective social media strategy.

    Qraa Men D-Tan Facial Kit
    Qraa Men D-Tan Facial Kit

    Even though that worked to an extent, the team knew that it would not be sufficient. So, their innovations team took charge and researched several ways to get its product out there. And now, they have one of the best salon outreach programs and many noteworthy influencers vouching for its products in India when it comes to men’s grooming.

    Qraa Men- Marketing Campaign

    While they keep on executing planned marketing campaigns on a regular basis, there have been a few in the past that have helped us scale their sales. They believe that one of the best ways to reach potential customers is to find the opinion maker or leader of that audience. Qraa Men’s marketing campaigns with fitness and youth icon Sahil Khan, Mr Rajasthan 2020 Vipul Chowdhary and few more dedicated influencers on Instagram were really successful. They redirected relevant traffic to their social media handles and website and even helped them boost their sales.

    Qraa Men continues to spend 20% of their profits on its branding.

    Qraa Men- Advisors and Mentors

    Not formally, but Karan is always inspired by the speeches made by notable entrepreneurs in India. He makes it a point to follow their advice as he strongly believes in learning from other people’s mistakes or experiences. Karan also considers his dad to be a celebrated entrepreneur with years of knowledge and experience.

    Since he is the managing director of the company, the team takes his mentoring very seriously. Lessons from his life and business experience have been so useful for Qraa Men.

    Qraa Men- Competitors

    Some of Qraa Men’s top competitors are Beardo, The Man Company, MensXP and Ustraa. They want to appreciate the good work that they have been doing. Even though some of their products do get fair competition from them, its quality and affordability speak for itself. Qraa Men has received top reviews in some product segments such as hair products, body oil etc.

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    Qraa Men- Tools

    Qraa Men has a team of experienced and adept e-commerce experts, who play a pivotal role in running the company. They use the Shopify CRM to create a robust and responsive website that provides safe, easy and excellent shopping experience to their customers. Since they are a digital-first brand, they have also been focusing on developing relatable content on its social media platforms to attract more eyeballs.

    Qraa Men- Recognitions and Achievements

    Under the same umbrella as Qraa Men and Namyaa Skincare, Karan also manages Arama Naturals, which has recently won a Cosmopolitan award for its Rose Gold Oil. They have just started out on their journey to revolutionise men’s personal care and grooming. They are hopeful of winning many accolades for Qraa Men as well.

    Qraa Men- Future Plans

    Qraa Men relies on concrete data for crafting future strategies and expansion plans. They keep conducting timely surveys of their target audience to get a sense of their changing preferences and aspirations. They have managed to maintain their profits for the year. At the same time, they have also made an extensive future plan to grow Qraa Men’s revenue, profit, user base and market share. Due to the good response they received for Qraa Men, they decided to venture into the market of female hygiene products.

    In the near future, they are planning to come out with a range of unique and innovative products for men such as Gold Oils, Keratin-infused Hair Serum, Hydra Boost Moisturiser, Onion Oil etc. They have also planned to add more natural and organic product ranges for men in personal care and grooming segments.

    For this, they started Namyaa Skincare, which produces intimate hygiene products for women such as intimate washes, whitening serum etc. In the next 1-2 years, they are planning to launch revolutionary products under both the labels. Under Namyaa Skincare, they are shortly launching a new vertical called Namyaa Lifesciences. Under this, they will bring out purely herbal health supplements to solve period, PCOD and reproductive health issues in women.

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    Qraa Men – FAQs

    What is Qraa Men?

    Qraa Men is a leading Indian brand in the men’s grooming and personal care industry. They combine the knowledge provided by ancient Vedas with the cutting-edge technology of the 21st century to offer a range of products dedicated to men’s grooming and personal care.

    Who is the founder of Qraa Men?

    Karan Gupta

    When was Qraa Men founded?

    2017

    What are the Qraa Men products?

    Qraa Men products are face wash, moisturizer, acne clearing face gel, etc.

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