Tag: Meme Marketing

Meme Marketing Strategy: How Can LinkedIn Boost Meme Marketing?

The article is contributed By Agnik Ghosh, COO & Co-Founder, MemeChat

The epoch is shifting. If you’ve spent any time on LinkedIn recently, you may have observed that from a staid corporate networking platform the site has evolved into a social media podium. With a more informal approach, professionals are having fun. And memes are considered one of the most powerful online marketing tools available.

Brands are now embracing memes on LinkedIn to develop a digital identity using the unusual social phenomenon of subtle humour but with a more personalised touch. Brands use viral memes to promote their products, and they do this by creating visual elements that their customers can relate to and then spread.

Meme marketing can be a very effective strategy for attracting attention, stimulating conversation, and potentially making your content go viral. Furthermore, it helps a brand gain more customer involvement, fostering a more relaxed and interesting dynamic between the brands and its audience. LinkedIn’s algorithm also rewards active participation, particularly in the form of contributions that spark debate. As a result, LinkedIn is the ideal platform for increasing your meme marketing efforts.

Here are a few tips for using LinkedIn as a tool to elevate your brand’s meme marketing strategy.

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Reliable Source

LinkedIn is regarded as the most reputable source of information and is responsible for 46% of the social traffic that is sent to B2B websites. Therefore, content marketers must employ LinkedIn for content marketing, particularly for business-to-business (B2B) marketing and lead creation.

1Bn Monthly Interactions

The majority of LinkedIn’s active members log in every day, resulting in over one billion monthly interactions. However, you only have a few seconds to create an impact. Therefore, meme marketing is the most effective method for achieving long-term success. The objective is not simply to create content, attract attention, and then start pushing your product. It’s all about generating interest in your brand and then using that interest to develop your network.

Pop Culture References

Having the biggest number of youth (34.33 percent) in the globe, the Indian market is ripe for a wide range of marketing opportunities. Memes are a big deal in India because of the country’s rich cultural past and reliance on pop culture references. Video and image uploads, stickers, emojis and even GIFs are all part of this new form of communication.

Popular with GenZ

According to the findings of a recent study conducted by the Pew Research Center, LinkedIn is still the most widely used social media platform among students. It is also important to note that millennials make up more than 59 percent of the user base on LinkedIn, and that 11 million of the 87 million millennials currently hold positions that include decision-making responsibilities. Both of these facts are important to keep in mind. LinkedIn is an excellent platform for promoting meme content, which is extremely popular among members of Generation Z at the moment.

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LinkedIn Algorithm

Memes on LinkedIn are disseminated using a particular model that takes into account connections made at the first, second, and third-degree. More than half of the increase in viral activity that has occurred over the past two years can be attributed to changes that have been made to the LinkedIn algorithm. There are currently over two million articles, videos, and posts that are being sorted, ranked, and displayed in the feeds of LinkedIn’s 645 million members and users.

Creating a Digital Identity

Brands are now leveraging memes to create a digital identity using the peculiar social phenomena of subtle humour but with a more personalized touch. They associate their brands with the most viral memes and create visual aspects that their customer can relate to and further share. For example, Zomato and Swiggy are known for curating the most innovative campaigns by triggering human sentiments and amplifying the ‘been there, done that!’ factor on LinkedIn.

Impression Counts

Impression counts on memes have gone from 19.8 million in August 2019 to 24.9 million in July 2020, representing a 26 percent peak, and eventually 28 million around April 2020. Because of Lockdown, consumers were obliged to spend more time in front of their screens, in the vain hope that escapism and memes would somehow magically transform into useful tools.

Catchy Captions

Memes are a brilliant method to capture a user’s attention on LinkedIn, but without a captivating caption, you’re not efficiently leveraging meme marketing. A caption should have numerous crucial components. Adding at least two relevant hashtags to your brand is a good start. For instance, a brand’s name is an excellent first hashtag, whereas a short but clever tagline is an excellent second hashtag. Additionally, the caption should convey more about the brand, product or service to the client. It helps to attach blog articles, landing pages, eCommerce Portals and PLR courses on a meme post.

Necessary Precautions

It can be difficult to keep memes strictly within the limits established by a company’s community. Therefore, marketers are now changing memes and shifting the focus of their content to something that is more closely aligned with the image they wish to project. The use of humour in marketing can be risky, and companies must take precautions to ensure that their clients are not offended or turned off in any way by the jokes they tell.

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Conclusion

LinkedIn marketing is an exceptional next step for meme marketing, which has gone from being an obscure trend to an international phenomenon. When it comes to responding to your brand and business in general, consumers turn to memes for an immediate and simple solution. Memes can help your brand get the upper hand when it comes to promoting your brand, gaining exposure, and strengthening client engagement on LinkedIn, as well as enhancing your meme marketing strategy.

June 6, 2022
Top Brands Employing and Rising with Meme Marketing Strategy

Marketing is the most important aspect of any business. It not only helps to publicize the business but also contributes to its growth, profit, and success.

With the advent of digitization and the whole world shifting online, even marketing is going online. Online marketing and advertising are like the basis of a businesses’ success.

Nowadays, we have various kinds of online marketing. These include email marketing, influencer marketing, social media marketing, etc. Another important kind that is gaining rapid popularity is meme marketing.

Meme marketing is the latest trend these days. Promoting a product or service while making people smile and laugh, what is better than that? So, keeping this in view, various top brands are now indulging in meme marketing.

What is a Meme?
What is Meme Marketing?
Importance of Meme Marketing
Brands That Employ Meme Marketing in their Marketing Strategy
Why Choose Meme Marketing?
FAQ

What is a Meme?

A meme can be described as an image or video which is often amusing. These media circulates all over the internet at a rapid rate. Such images or videos have huge popularity over all the social media platforms.

The media may contain expressions, dialogues, or famous personalities. When these get presented in an amusing way, it then becomes a meme.

What is Meme Marketing?

Explaining Meme Marketing

In simple words, when a brand’s marketing strategy includes the use of memes, it’s called meme marketing. Meme marketing is no less than an art.

It is an art by which the brands display their discounts, deals, and their promotions in a meme. Then they implant these memes in the meme community.

The meme community consists of the people who create and share memes. This source can be standup comedians, influencers, YouTubers, etc. Brands approach them for their marketing through memes.

Netflix Meme

Importance of Meme Marketing

Meme marketing is one of the latest trends in the field of marketing. It is now used by various brands and businesses to promote themselves. The following points show the importance of meme marketing in today’s time:

Meme marketing helps a brand connect with its customers. It offers a connection that is more casual and interesting. It offers a humorous way for the brands to market their product and services.

Gone are the days when marketing was done only through tv ads and newspapers. People spend more time on social media. Meme attracts a huge audience, which makes it the most important marketing method. It helps a brand earn more engagement towards itself.

The best part is it is a cost-effective method for the brands. Meme marketing is a creative way of marketing. It helps a brand to develop a close relationship with its customers and helps the brand to reach a wide audience by leveraging the meme community.

Brands That Employ Meme Marketing in their Marketing Strategy

Nowadays, most brands understand the importance of keeping up with the trends. One such trend is meme marketing. Looking at its importance and power of virality, various brands now indulge in meme marketing. Some of the brands are as follows:

Zomato

The moment we think of ordering food, Zomato is probably the first name that pops up in our heads. This brand is a huge success and there is no doubt about it.

Zomato Meme Marketing

Recently, the brand is gaining huge popularity with its meme marketing. When you open Instagram, you will find various memes by Zomato. They use super creative and relatable memes for their advertising. Be it a new series, old dialogues, or anything else, Zomato seems to have a meme for all.

Zomato Meme Marketing

Brand Factory

Brand Factory offers a variety of brands under one roof. They even give great discounts making it the smartest price seller. Keeping up with the trend, the brand has also inculcated meme marketing in its strategy.

Brand Factory Meme Marketing

They share various relatable memes for promotions. Sometime back, it made use of a viral Indian meme- “Hello Fraands, Chai Peelo”. They used it with a change “Hello Fraands, Shopping Karlo”. This meme by the brand went viral and gained huge popularity.

Disney+ Hotstar

The OTT platform is a source of various latest and old movies and shows. This Indian brand likes to gain and retain its audience. So, it has taken a dip in the sea of meme marketing.

Disneyplushotstar Meme Marketing

Hotstar combines dialogues from various shows and movies to create a meme. The brand even makes Instagram reels to keep up with its meme marketing strategy. They recently used a scene from the movie ‘Kali’ to depict the Monday mood. This way, the brand can create a bond with the audience.

Netflix

The OTT platform has a great fan following for itself. Netflix is like an added best friend for today’s generation. It engages in a super creative and effective meme marketing strategy.

Netflix Meme Marketing

Netflix has reached another level of this strategy. They have created an Instagram page called ‘Netflix is a joke/ Netflix Comedy’. This page is wholly denoted to sharing the meme content. The brand even asks its customers to create shareable memes. This makes the customers more active and in turn, helps Netflix to gain more audience.

Netflixisajoke Instagram Page

Tinder India

The super popular dating app has also included the dose of meme marketing. The brand makes use of memes in various creative ways. They make memes related to zodiacs, movies, festivals, and more.

Tinder Billboard Advertising

Tinder also includes meme marketing through influencers. The influencers in the meme community help the brand to gain popularity. It also helps the brand to leverage the influencers’ audience as well.

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Why Choose Meme Marketing?

The younger generation possesses more buying power. Most of this generation is dependent on online sources rather than offline sources. They spend a lot of their time on social media.

To gain this huge customer base online, the brands must make shifts in their marketing strategies. One of the most lucrative and effective ways is to inculcate meme marketing.

Memes are now a means of communication for the youth. Picking up a meme context and adding a promotional aspect to it is the creativity every brand must follow these days.

It helps a brand to deliver its message in a fun way. Memes are something that goes viral so quickly. This means more audience. Thus, this strategy is too good to be missed by the brands.

Conclusion

Meme marketing is the latest trend in today’s world. This marketing strategy must not be missed by any brand. Creating memes for a brand not only helps to gain trust and popularity but also attracts more customers to the brand.

A meme that has some fun, quirky, and witty elements is perfect. This marketing strategy is super effective that has a knack for creating a place in the audience’s hearts.

FAQ

What are the top brands that use meme marketing?

Netflix, Zomato, Brand Factory and Tinder are some of the top brands that actively use meme marketing.

Is meme marketing an effective marketing strategy?

Meme marketing is a great way to market your brand as it increases your brand visibility and engagement.

January 6, 2022
How do Brands Leverage Moment Marketing? | Examples of Moment Marketing

Businesses are always looking for new methods to interact with consumers, and they’ve started turning to moment marketing to convey their point over more effectively. Like you can see in cases here, firms were wise with their use of fads to attract folk’s interest for a great time.

What is moment marketing?
How did these Top Brands Leveraged Moment Marketing
What is ambush marketing?
FAQ

What is moment marketing?

Moment marketing is a tactic that allows firms to capitalize on any current occurrence across the world. It might be headlines or a current event to make reading material in order to amaze their viewers online, and it is now one of the primary strategies that businesses utilize on their own site to strengthen their connection with their customers.

Moment marketing is defined as the dissemination of promotions and campaigns that are inspired by recent events. It is being used by everyone from meal shippers to FMCG companies to govt agencies to capture customers’ attention on online platforms.

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How did these Top Brands Leveraged Moment Marketing

Sacred games tweets:

Sacred Games Moment Marketing

The sequel to Sacred Games was going to be released. It was a tense situation. As a result, firms took advantage of the chance to build ads rich in criticism and conversation from the show. Millennials like being updated upon each fad on social sites at all times, and this is where moment marketing comes in.

Amul – The taste of India:

Amul Moment Marketing

Amul, a milk company is among the top moment marketing case studies. Several content writers in India have become known for writing about the brand’s classic advertising, which people still anticipate.

Amul Trump Moment Marketing

In reality, Amul has shifted platforms over time, shifting from actual adverts to social networks, and they have stayed pertinent even during pandemics.

#RahulBose

Rahul Bose Tweet

A similar instance occurred a few years back and was made public. Rahul Bose, a Bollywood actor, was vacationing at a five-star hotel in Chandigarh and requested 2 bananas after his gym.

The bananas were sent, but the fee was INR 442.50. He posted the bill on Twitter, often to his surprise, and a chain of debates ensued. In this situation, brands quickly began promoting their views with the help of moment marketing.

Rahul Bose Moment Marketing

Moment marketing does not just encourage innovation, but it also piques people’s interest and keeps them engaged until it becomes ambush marketing.

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What is ambush marketing?

It’s a marketing tactic in which a marketer disrupts an occasion to compete with other marketers in that context.

P. V. Sindhu’s win used as a tactic – A short case study

This year, India was lucky to earn seven medals at the Tokyo 2020 Olympic Games, including a bronze medal by our star badminton player P.V. Sindhu, who made a big impact. So, in an act of moment marketing, numerous businesses pushed their ideas into the discussions that were currently occurring in order to capitalize on her triumph and, in that regard, appeal.

Pv Sindhu Moment Marketing

Brands took advantage of the situation. To capitalize on the present scenario, P.V. Sindhu’s agency, Baseline Ventures, stated that she could file a lawsuit on 20 brands, including FMCG corporations and even government entities, seeking a claim of worth up to Rs 50 crore. All this occurred when a fine line was crossed between moment marketing and ambush marketing.

The issue comes when a firm takes some risks in order to garner misperception in the eyes of people in hopes of gaining traction. Let me offer you an instance: If P.V. Sindhu is an endorser for a toothpaste company like Colgate, and she won a bronze medal, Colgate is clearly filling their social platform with key information because she is their endorser, but suppose Pepsodent does it in lieu of moment marketing. It’s where the issue will emerge, and the endorser will be held accountable for the brand they are promoting.

So, in recent times, when the planet is controlled by social networks and folks have relatively busy lives, moment and ambush marketing have become increasingly popular. There are millions of prospects in moment marketing, but all affected parties, including brands, agencies, and innovative authors, must reassess their advertising strategy to make the best of the situation.

Conclusion

When it pertains to sports activities, official news, films, Tv show, and events, moment marketing is an excellent approach to engage with folks and capture their interest. For the incredible chance, you should combine time and material.

In a nutshell, it creates genuine relationships among firms and customers, makes it simpler to be found, and boosts brand recall. Someone tweeted a remark on digital marketing that said, “The good news is that nothing lasts forever, and the bad news is that nothing lasts forever.” I’m not sure if you want to live in the present, but brands are obsessed with it.

FAQ

How do you create a marketing moment?

Make sure your product is the Center of your Campaign, Throw in some humor, and Connect your brand with the latest events.

What is moment marketing?

Moment marketing is an approach that focuses on targeting your business to consumers at the moment it matters.

What is the best marketing strategy?

Educate consumers with your content, Personalize your marketing messages, Invest in original research, and Update your content regularly.

November 3, 2021
The Meme Era: How Meme Marketing Is Becoming The New Way To Brand Success?

Welcome to the internet, Anything that your brain can think of can be found. We’ve got mountains of content and among these zillion ways to engage, A meme is the most recurring.

So, what is a meme ? – Asked no one ever.

Everyone knows it, everyone has seen it, Even if you are an anti social media advocate, you know it. Wikipedia says, The term ‘meme’ is a shortening (modeled on gene) of ‘mimeme’, which comes from Ancient Greek, meaning ‘imitated thing’. The word was coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena.

What is a Meme?
How Memes Changed Marketing?
Memes in The Exciting Future
FAQs

CRED Meme Marketing

What is a Meme?

A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.

Needless to mention that we live in a hyper hyper connected world. Yes, I used the word hyper twice, you know why. The medium is high technology penetration and the Internet. Believe it or not, a meme is one of the most shared items among all in the online world. These quirky texted images have high sharing value, that is they are highly contagious and can pierce nicely through the human brain. Now if you have questions like why ? Then my friend, you’re underestimating the power of humor. Humor is the best way to build rapport with fellow sapiens.

Another interesting thought is that earlier the word ‘Viral’ wasn’t used as much. Also it was used in the context of medical field to identify bacteria or viruses that travel and transmit fast. Can you think of the fastest medium through which a virus can travel to spread ? Air, yes. It is the air-borne bacteria that travel the fastest. From that usage, we have come to a time when anything over the internet can go viral. The reason is hyper connectedness. Anything humorous can go viral. Internet is the new air, truly and metaphorically.

Graph showing usage of the word ‘Trend’ over last 5 years (Via Google trends)

How Memes Changed Marketing?

Marketing is to present a company’s product in the best possible way. It can also be called catching people’s eyeballs. Now in the times when most, If not all the eyeballs are looking at the memes. It would be a smart move to catch memes first. That is exactly what companies are doing, they are placing their name on memes. They are doing marketing by way of memes.

Modern problems require modern solutions.

Combination of marketing and memes has led to the establishment of one of the quirkiest ways of marketing, MEME MARKETING. We see that anything weird or funny or weirdly funny can go viral and can turn many eyeballs to themselves. These memes are the new marketing tools because they have high sharing value.

We can’t move forward in this direction without taking a few examples. The most famous example we can think of is that of Zomato. Their meme game is lit, that’s what millennials are calling. The company recently got public and customers love this brand for its relevant memes that they share on their social handles.

Zomato Meme | Zomato Instagram Post

This is their latest Instagram post. The subject is about Cristiano Ronaldo’s splendid performance and the underlying subject is zomato delivery boys(wearing red).

Previously

They made a tweet in 2019 that went immensely viral. It was liked thousands of times, had several thousands retweets and praised by the CEO Dipinder Goyal himself. It was,

“Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye”

(Guys, Sometimes eat home cooked food for a change)

Witty tweets like these from Zomato have been widely appreciated. This is a funny and smart way to trigger humor in people, communicating what the brand does conveniently to its customers. Thus improving consumer relations. Moreover it led to many responses from other brands as well, who joined the conversation by commenting with some similar slurs.

Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye – Youtube India.

Guys, kabhi kabhi cable pe bhi kuch dekh lena chahiye – Amazon Prime Video.

Guys, kabhi kabhi ghar par bhi baithna chahiye! – Ixigo

Another example may include the recent unicorn CRED. Cred has been making funny songs as their marketing campaigns. These jingles are so catchy that you might humm them sub consciously. Cred’s success credit goes to its engaging marketing strategy. Create a marketing strategy that engages your audiences and turns them into customers.

CRED Meme Marketing

What’s Better – Static Memes For Marketing Or Video Memes For Marketing?

Memes may be funny, but meme-making is no joke! Memes have become almost a cultural language unique to the millennial crowd. Considering how trendy and in vogue they are, most brands are trying to get in on the meme-making scene. With meme marketing becoming the recent tool in brand promotions,

StartupTalkyShubham Kumar

Memes in The Exciting Future

The future of this newly found genre of advertising/marketing is definitely exciting and obviously hilarious. They say that visual memes travel about 60000 times more than a normal plain text. faster than People, especially from Gen Z, love memes because they offer an entertaining analysis of everything. From your childhood trauma to the latest current affairs around the globe.

And because pop culture is the cousin that marketing hangs out with, the former always influences the latter. Today’s customers go to the brands that make them laugh, that are relatable and bold.

However there is also a dark side to these memes, They can be offensive. So a brand should cautiously test the waters gently first before jumping in this frenzy. So a meme is something of a relatable joke, That has to have humor. A meme without humor is like a joke that doesn’t make anyone laugh. You may get an A for the effort but if your work doesn’t make the reader go giggle, grin, or onto a relatable smile – you lose, And this happens more than you realise. That is not how you MEME.

Use memes to trade good humorous exchanges with your customers and captivate them. Who knows—your meme might light up someone’s day!

FAQs

What is a meme?

A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.

What does meme stands for?

The term ‘meme’ is a shortening (modeled on gene) of ‘mimeme’, which comes from Ancient Greek, meaning ‘imitated thing’.

What is meme based marketing?

Meme Marketing is the art of creating any kind of brand narrative in the form of text, image, or video Memes and getting those memes shared on various Social Media platform for getting attention of customers.

September 21, 2021
What’s Better – Static Memes For Marketing Or Video Memes For Marketing?

Memes may be funny, but meme-making is no joke! Memes have become almost a cultural language unique to the millennial crowd. Considering how trendy and in vogue they are, most brands are trying to get in on the meme-making scene.

With meme marketing becoming the recent tool in brand promotions, meme ideas focus more on delivering the brand image than anything else.

Today, meme marketing is not just about how funny a meme is, but also about its effectiveness. Although brands have been working with static and video memes, there is much debate about which is more effective.

Before meme marketing regarding static memes and video memes can be compared further, it is important to know these two in greater detail.

What Are Static Memes?

Static memes are essentially designed templates or pictures with funny captions. A static meme highlights the mood of the image with funny captions, quotes, and other witty one-liners. The key to making static memes is to keep it within the touching distance of reference. Therefore, the more relatable a static meme is, the better it serves its purpose. There are plenty of online and free image editors and other such templates where static memes can be easily created, such as Imgflip, Camtasia, etc.

For instance, the much-circulated Drake memes or cat memes are some of the common examples.

Brands prefer static memes because they see it as a low cost and effective way to cover any promotional idea.

What Are Video Memes?

Video memes are almost similar to static memes in design and process but vary in terms of the content. While Static memes are centered around images, the central content of Video Memes is video clips, bytes, or any other form of video-based content. Here too, the key factor is relatability and relevance.

Video-based memes might look complex, but they are easily made with proper platforms as well as video editors. Video content from Hubspot video and Vidyard can help make excellent video memes. Using template settings and funny captions or titles, anybody can easily master video memes. The obvious attraction of video-centric memes is that they are much more engaging for the common audience and relay the message more convincingly.

Some Features To Consider

It is difficult to compare these two memes for marketing purposes. Therefore, there are certain essential criteria where each meme has its advantages. To compare them better, it is essential to look at them based on all such aspects.

1. Budget That You Need For Both

Although both static memes and video memes are extremely cost-effective, there are even lesser costs incurred in making image/static memes. Essentially, both these memes are based on existing templates these days, but image memes take little or no investment.

In contrast, a good video meme might require investment in video set-ups like a professional camera and video editing software.

2. Time Static Memes & Video Memes Take

Image-based static memes are a lot less time consuming than video memes, which need significant time in the editing process. The static memes, on the other hand, are relatively easier to make in limited time.

3. What Are Their Engagement Levels?

While both types of memes require significant help from the caption, inherently, it is video memes that are supposed to be more engaging. This is so because the contemporary audience is more prone and responsive to video-based content.

Besides, in static memes, it is highly likely that the apparent joke may miss the viewer’s eye, and the subtlety of the humor may be lost on them. With video, content can be explained a little bit better, and therefore the overall efficacy of the set-up increases manifold in terms of the reception of the audience.

4. Purpose Both The Kinds Of Memes Solve

The purpose of marketing is realized in both ways but is slightly better realized in video memes. Image memes may sometimes be on point and can sometimes be so subtle that the point or the purpose of using the meme as a marketing tool may be entirely lost.

5. Their Impact On Marketing

These days, the attention span of the common audience is getting shorter by the day. Because of this reason, the impact of a video meme is outweighed by the static memes. Recent trends indicate that static memes and images have a higher chance of becoming viral than ordinary video-based memes.

Which Is Better – Static Or Video?

It is difficult to generalize and compare both types of memes. The essential factors that play a pivotal role in deciding which form will be more suited are –

– What do you want to promote?

– How do you want to promote?

If there are services worth promoting or intangible assets such as the brand name etc., then video-based memes are the best.

In the case of durable consumer products and other ancillary aspects related to tangible factors, then image-centric static memes work like a charm.

Despite these classifications, it is important to remember that marketing itself is a very fluid motion. As such, there are no set paradigms and hardline rules classifying which modus to be adopted when. It all comes down to how creative and innovative you can be and how you can connect with the target audience.

In many cases, brand promotions through singular images have proved to be viral, and in other cases, the same instance has occurred with videos. As long as the process’s creativity is combined with dollops of humor, a meme will be effective. To make it viral, you have to ensure many other factors, such as relatability factors of the meme and other relevant areas.

Key Takeaways

Meme marketing must be an intensive and highly objective-driven brand exercise. Brands and companies have to bear in mind that no matter what mode they choose or select, it must instantly establish a connection with the target audience group.

Unless a meme is unable to evoke a response from the intended audience, its purpose has been defeated. This would compel brands to take note of the same and rethink their strategies.

November 20, 2020