The e-commerce industry has flourished well in recent years. The platforms have been a blessing for the consumers. People are now keener towards online shopping. They get to have a wide variety of discounts and easy exchange and returns.
Online shopping sites like Amazon, Flipkart, and Myntra are super popular. Now, another platform, Meesho, has entered the market. It is a social e-commerce platform that provides a wide range of products.
Meesho, apart from selling, allows the customers to resell the products in their social network. In recent times, the platform has become extremely popular. This has been possible because of the eye-catching marketing strategies of Meesho.
About Meesho – India’s Leading Social E-Commerce Platform
Meesho Logo
The name Meesho is short for ‘Meri e-Shop’. It is India’s first social e-commerce company. It provides a platform for various small businesses to enter and flourish in the online market.
Meesho allows a person to buy things from the platform. Along with this, it enables a person to resell the products from home. One can trade through their social media networks like WhatsApp or Facebook. The best part here is that a person does not have to bear any extra expense for trading.
Foundation of Meesho
Sanjeev Barnwal and Vidit Aatrey
Meesho came into existence in the year 2015. Vidit Aatrey and Sanjeev Barnwal are the co-founders of the company. They were batchmates in IIT Delhi. The headquarters of the company lies in Bengaluru.
They started the company with the idea of establishing small and medium enterprises online. Their initial idea was quite like Zomato and Blinkit (ex-Grofers). This was to bring the local retailers online.
Later on, they came up with an extensive idea for the company. It was to enable the people to resell the products using the platform.
Meesho helps people to resell the products with no investment. A person can go to the app and select any product that they like to resell. Then, one can add up their commission on top of the product and shipping charge. With this final price, one can share the products over WhatsApp or Facebook groups.
If a customer makes an order, then you can place it on the app. Meesho will get the payment, and you will get your cut. In this process, Meesho also takes a fixed percentage of commission from the sellers for itself.
Meesho Target Audience
Meesho’s target audience are the everyday Indians looking for value and convenience. This includes price-conscious shoppers from Tier 2, Tier 3, and rural areas who want quality products at affordable prices. Many of them are first-time online buyers, exploring the ease of shopping from their phones. Meesho also empowers small business owners and resellers—especially women—who use the platform to earn by sharing and selling products on social media apps like WhatsApp and Facebook. These users value simplicity, low investment, and the freedom to work from home.
Meesho Marketing Mix
The marketing mix of Meesho refers to the 4Ps of marketing: Product, Price, Place, and Promotion. Meesho uses a variety of marketing strategies and tactics to reach its target audience and to promote its products and services:
Meesho Marketing Mix
Product: Meesho has a diverse product line that includes apparel, home and kitchen, technology, and accessories. The company obtains its products from a range of providers and charges reasonable pricing. Meesho also provides a number of unique products that are only available on its marketplace.
Price: Meesho does not directly set product prices because individual resellers have pricing discretion. Sellers usually determine their own prices, taking into account aspects including cost, competition, and profit margins. To attract both merchants and consumers, the portal periodically offers discounts or promotions.
Place: Meesho is primarily an online marketplace and mobile application that connects vendors and customers across India. Sellers can use the Meesho app to display their products and sell to clients in their immediate vicinity or over larger networks. Meesho covers money processing and logistics, making transactions and deliveries easier.
Promotion: Meesho uses a variety of promotional channels to reach its target audience and to promote its products and services. The company uses social media marketing, digital marketing, and offline partnerships to reach its target audience. Meesho also runs contests and promotions to generate excitement and buzz around its brand.
Marketing Strategy of Meesho
Meesho has more than 11 lakh suppliers. The platform has gained huge popularity. Meesho has become the Unicorn in 2022. This became possible because of its proper planning and insane marketing strategies.
Here are some of the marketing strategies followed by Meesho:
Niche Based Strategy
Meesho Marketing Strategy
The foremost Meesho marketing strategy is based on a niche to empower women. Meesho aims to build the idea of independence among women. Women who are homemakers and lack financial independence are the most benefited from it.
Meesho’s strategy was to develop a niche around its company. It is to empower women with business opportunities at home. It enables them to be an entrepreneur without investment and too much hassle.
This woman-empowering strategy by Meesho gained huge popularity. It created an entrepreneurial hope among homemakers.
The world is digitizing at a rapid rate. People spend a lot of time on their social media. Meesho also engages in social media marketing. Meesho’s promotion strategy focuses on social media marketing, influencer partnerships, referral programs, and regional content.
Meesho Social Media Marketing
This helps to develop a connection with the audience. It engages in collaborations, campaigns, graphics, and videos to promote its brand. It makes sure to build its online popularity.
Search Engine Optimization Strategy
Meesho’s SEO approach focuses on optimizing its website and content for relevant keywords so that it appears high in search results when people search for those phrases. Meesho also employs a range of SEO strategies to increase the authority and ranking of its website in search results. Meesho has become the most popular retail business in the country, with over 30.3 million visits each month and an annual revenue of over 200 million dollars. It is ranked 103rd in the country in terms of site visitors and 11th in its domain. It has gradually gained popularity and boosted engagement, with viewers interacting for an average of 3.59 minutes and a bounce rate of 51.69%.
Target Marketing
Meesho’s first and foremost marketing approach is to launch a focused campaign for women. Meesho carved out a niche for their company. It strives to empower women by providing them with business opportunities at home. They can establish their own business without spending much money or time. Meesho’s feminist strategy is much admired. Meesho’s target marketing strategy has helped the company reach its target population and develop its business. Meesho is currently one of India’s largest e-commerce enterprises and is well-positioned to expand further in the future.
Influencer Marketing
Influencers hold great potential and an audience with them. When a brand gets associated with an influencer, it gains the customers’ trust. Meesho’s marketing strategy is dependent on the influencer program.
Meesho has also opted for the strategy of influencer marketing. Various influencers like Abhinav Singh, Garima Chaurasia, Khushi Chaudhary, and Anisha Dixit promote Meesho. This helps Meesho gain more audience for the company.
Meme Marketing
Memes Posted by RVCJ Collaborating with Meesho
Meme marketing is the latest trend in the market. Everyone loves to see and share them. So, strategizing a company’s promotion in these memes is a successful marketing technique.
Meesho’s marketing strategy has taken a plunge into meme marketing. Meesho shares its new offers and discounts in memes. For example- They have used a dialogue from Jab We Met movie to convey its affordable prices. This strategy helps the company to attract more audiences and gain customers.
YouTube and Facebook Ads
Advertisements are the best way to market any business. Keeping up with the trend of digital marketing, Meesho uses YouTube and Facebook ads.
These ads help Meesho to build a strong presence. YouTube has a huge demographic audience. Thus, this strategy helps Meesho get seen by more viewers. Whenever a person clicks on these ads, they are redirected to the company’s site or app. In this way, it helps the company to earn traffic. This strategy has boosted Messho’s marketing.
Here’s one of the popular ad campaigns – “Sahi Price” by Meesho.
Other prominent marketing strategies of Meesho are email marketing, television commercials, sponsorships, and SMS marketing to build its brand presence.
Meesho’s Traffic Sources
Meesho’s marketing strategy is mainly focused on Direct traffic, which is 52.03% on average. It gets an organic search of 37.71%. Apart from these, it generates traffic of 3.73% from social media, 1.07% from emails, 0.18% from referrals, and 0.09% from the display. The generation of traffic helps them in online marketing.
Social Media traffic on Meesho:
Social Media Channels
Traffic Distribution
YouTube
52.70%
Facebook
32.13%
Instagram
5.87%
Whatsapp
5.74%
Pinterest
1.13%
Others
2.43%
Covid-19 Marketing Strategy of Meesho
Meesho took a high road and gained huge popularity during the pandemic. At a time when people were losing their jobs and looking for business opportunities, Meesho came as a ray of hope.
It not only provides products at an affordable rate but also helps individuals to resell them. They made campaigns like #MyStoreMyStory. The ad shows how a woman carries many roles in her life for her loved ones. It promotes itself by showing how Meesho helps women earn their entrepreneurial identity with no investment.
During the pandemic, Meesho, through its marketing strategies, encouraged people to engage in its business opportunities.
The “Arrey Wah!” marketing campaign by Meesho emphasizes the value and simplicity of buying on Meesho. The campaign includes a series of advertisements depicting people from many walks of life discovering excellent things at low prices on Meesho.
The advertisements were frequently amusing and relatable, emphasizing the significance of value and ease in today’s environment. This advertising has been extremely successful in reaching out to Indian customers. The advertisements are relatable and entertaining, emphasizing the significance of value and convenience in today’s environment.
Meesho Pe Hai Sab Kuch
Marketing Campaigns of Meesho – Meesho Pe Hai Sab Kuch
The “Meesho pe hai sab kuch taaki aap kar payein bahut kuch” campaign seeks to promote Meesho as a one-stop shop for all of your requirements, regardless of price or lifestyle.
The campaign includes a series of advertisements depicting people from different walks of life using Meesho to achieve their objectives. A young woman in one advertisement uses Meesho to buy a new dress for a job interview. Meesho’s price and convenience are also highlighted in the campaign. People are shown saving money on Meesho and obtaining their items fast and simply in the advertisements. Through this campaign, Meesho’s strategy was to increase its traffic and retain its customers.
#MyStoreMyStory
Marketing Campaigns of Meesho – #MyStoreMyStory
Meesho’s #MyStoreMyStory marketing campaign is a social media promotion that highlights Indian women’s business drive. The campaign tells the tales of women who used Meesho to launch their own enterprises and attain financial independence.
The campaign is founded on the observation that many Indian women want to work and support their families, but they may face obstacles such as a lack of capital, knowledge, and resources. Meesho is a platform that enables women to launch their own businesses with no upfront investment or experience.
Sahi Sahi customer, Toh Business Ek Number
Marketing Campaigns of Meesho – Sahi Sahi customer, Toh Business Ek Number
The campaign is built on the realization that customer quality is more essential than customer quantity. The campaign also emphasizes Meesho’s tools and services, which assist sellers in finding the proper clients. The advertisements depict retailers utilizing Meesho’s product recommendations, targeting, and analytics solutions to reach the proper buyers. This campaign shows the creativity of Meeho’s marketing.
Shopping ki Power
On July 24, 2024, Meesho unveiled its latest campaign, “Shopping ki Power”, aimed at encouraging first-time online shoppers in India. With the tagline “Shopping ki power lo apne haath mein”, the campaign promotes informed purchasing by showcasing real customer images, reviews, and educating users about Meesho’s easy return and refund policy. Conceptualised by DDB Mudra and Meesho’s creative team, the campaign focuses on building trust and confidence in e-commerce.
Conclusion
Meesho is one of the startups that made great progress in less time. In eight years, it has proved to be a great blessing for tier 2 and 3 cities. They have gained a huge customer base from these cities.
The company has helped various small businesses to establish themselves online. It started from helping the local shops and now has become a social e-commerce platform, helping various individuals. The unique idea and marketing strategies have helped Meesho grow well with further growth potential in its pocket.
FAQs
Who is the CEO of Meesho?
Vidit Aatrey is the co-founder and CEO of Meesho.
How does Meesho’s marketing strategy work so effectively?
Meesho’s marketing strategy is particularly effective because it targets its niche audience and reaches them through various channels and tactics.
How many resellers are on Meesho?
Meesho has more than 15 million resellers on its platform, of which 15 million are women.
What is the business model of Meesho?
Meesho earns from the 10% to 20% commission they charge sellers when they sell a product.
What is Meesho target audience?
Meesho targets price-sensitive consumers, mainly from Tier 2, Tier 3, and rural areas of India, who are often first-time online shoppers. It also focuses on small business owners and resellers—especially women—who use the platform to earn by selling products through social media. Meesho appeals to mobile-first users looking for affordable, convenient shopping and earning opportunities.
E-commerce giant Meesho is reportedly stepping up its efforts to go public later this year and intends to raise $1 billion through an initial public offering (IPO). According to a media report, the company has already selected Morgan Stanley, Kotak Mahindra Capital, and Citi as advisers for its initial public offering (IPO). Although Meesho wants to fund $1 billion, bankers have offered a $10 billion valuation. According to the media source, if negotiations are successful, even JP Morgan is probably going to be included in the IPO syndicate. Meesho will file its draft filings during the next few weeks, according to a number of media reports.
Recent Financial Developments of Meesho
Nearly two months have passed since the online shopping giant raised an additional $250 million to $270 million from investors Tiger Global, Think Investments, and Mars Growth Capital, bringing the total amount of its investment round to roughly $550 million. As per the media reports, the deal would have valued Meesho at roughly $3.9–4 billion, a 20% drop from its previous estimate of $4.9 billion. Meesho’s backer Prosus first disclosed that Meesho is one of the possible companies to be listed on the bourses in 18 months in its investor presentation of H1 FY25 in December of last year. According to reports, the business has also applied to the National Company Law Tribunal (NCLT) in Bengaluru to move its headquarters to its Indian subsidiary, Fashnear Technologies. This will pave the way for its future intentions to go public on the stock exchanges.
Meesho to Migrate from US to India
Before moving forward with the IPO proposal, Meesho must first relocate its headquarters from Delaware, in the United States, to India. The procedure is well underway, and Meesho is expected to pay about $300 million in taxes related to the reverse merger. As businesses develop ambitious growth plans that will reward new investors, Meesho will then join a list of expanding Indian startups like PhysicsWallah (PW), Ather, and Lenskart that are vying for a valuation that is much higher than what they were able to secure during their private market fundraises. In order to leave some value for potential new investors, both retail and institutional, some new-age companies, like Ola Electric, MobiKwik, and Firstcry, went public at a valuation lower than what they had originally determined or at a discount when compared to their most recent private market fundraising.
Even though Meesho entered the e-commerce market late in 2015, it has expanded in size and scope and enhanced its profitability profile in spite of facing off against well-funded competitors like Amazon and Walmart’s Flipkart. Although Flipkart leads the Indian e-commerce business, Meesho has become well-known and significantly increased its market share over time by concentrating on Tier 3 and beyond locations or consumers who are cost-conscious. Revenues for the company rose from INR 3,240 crore in FY22 to INR 5,735 crore in FY23 and then to INR 7,615 crore in FY24. In FY24, the net loss decreased from INR 3,248 crore in FY22 to INR 305 crore.
Today, one can easily launch their very own online business while sitting comfortably at their home, without investing a lot of money. Online shopping has developed significantly over the previous decade, and eCommerce companies now generate billions of dollars in monthly sales all across the globe.
People are depending on online purchasing platforms more than ever since the outbreak of the pandemic, and many are also using this opportunity to develop their online empires. The online reselling industry is no different in that aspect.
If you too are considering starting your reselling business, Meesho is a platform you can consider. Meesho is an online resale platform that allows anybody to establish a company without having to put up any money. Leading the reselling landscape of India, Meesho takes pride in reselling indeed!
Here is the story behind the popular Indian reselling platform: MeeshoStartup Story, History,Founders, Mission and Vision, Business Model, Revenue Model, Funding andInvestors, Competitors, and more.
Meesho is an online shopping platform. The online reseller platform perhaps requires no introduction. It has carved a niche for itself and has gained popularity among consumers and retailers alike by making online reselling and shopping hassle-free and affordable. Meesho provides secure and timely transactions, as well as low-cost returns and shipping.
Meesho – How does it Work?
Meesho, India’s largest resale platform, was founded in 2015. The Meesho app essentially connects manufacturers to resellers. Manufacturers list their commodities on the Meesho shopping app, which allows merchants to choose from any of their products and sell them to customers using social networks like WhatsApp, Facebook, and Instagram. Clothing, accessories, furniture, culinary utensils, and cosmetics producers are among the suppliers who list their products on Meesho.
Independent resellers can then choose any product from these suppliers and sell it to customers using the social media sites mentioned. It’s as simple as posting a photo of the item on Instagram or writing a Facebook post to sell it. After the customer and the reseller have agreed on the purchase, the Meesho items are delivered to the buyer’s home. Buyers have the option of paying with a debit or credit card or cash on delivery for a secure and quick procedure of transaction.
The Indian eCommerce Market is expected to develop significantly, reaching an estimated value of USD 112.93 billion in 2024, according to a Statista report analysis.
The market is predicted to maintain its upward trend and reach USD 299.01 billion by 2029, with a compound annual growth rate (CAGR) of 21.5% over the forecast period of 2024 to 2029. This development trend highlights the robust expansion and considerable prospects found in India’s eCommerce industry.
Meesho – Founders and Team
Meesho startup was founded by Sanjeev Barnwal (Co-Founder and CTO) and Vidit Aatrey (Co-Founder and CEO) in 2015.
Sanjeev Barnwal is the Co-Founder and Chief Technological Officer (CTO) of Meesho. Sanjeev Barnwal has also worked at Sony Mobile Communications as an Android Camera Hardware Abstraction Layer Architecture Designer and Developer. He graduated from IIT Delhi with a bachelor’s degree in engineering and has also worked with Sony Corporation before that.
Vidit Aatrey
Vidit Aatrey is the Co-Founder and CEO of Meesho. Before Meesho, the Meesho Co-founder worked with the mobile marketing platform InMobi, where he designed growth strategies for the company. Aatrey has also seen the Operations part of the business when he was with ITC Limited. He also graduated from IIT Delhi with a bachelor’s degree in engineering.
Meesho works with an employee strength of 1,001-5,000 employees in its team.
In 2015, when Meesho was started, it was known as FASHNEAR. The idea behind FASHNEAR was just like Swiggy or Zomato. FASHNEAR dealt with Fashion-related goods and allowed customers to buy clothes and fashion accessories from the shops in their locality. Local shops selling apparel and accessories could register with the FASHNEAR app, and customers could order from these local shops, and delivery persons were there to deliver the goods.
“Sanjeev and I fulfilled every role during this period. We did the inventory of every shop, spending entire days taking photos of all the products and cataloging them on our app. I also worked as the delivery person in the beginning because I wanted to hear my customer’s feedback firsthand.” Vidit said speaking about FASHNEAR’s initial days.
However, soon the founders started to notice some flaws in the FASHNEAR business model. Some major drawbacks they noticed were that consumers were not very concerned about buying clothes from local shops. Besides, the shop owners also wanted to increase sales by selling their products online in different locations of the country rather than selling their products locally. These problems inspired Vidit and Sanjeev to work on a better business model. By the end of 2015, Fashnear was renamed as ‘Meesho’.
The founder duo visited many shopkeepers and resellers to identify their problems. They noticed that many shopkeepers were already selling goods through WhatsApp, but their reach was limited because they delivered their goods only locally. They also found out that most of the shops registered on Meesho were operated by women, and these women sold their goods out of their homes rather than in any physical shops.
The business model of Meesho has been built considering these facts and issues, and currently, with Meesho, women can comfortably start a reselling business from home without owing any inventory. Meesho also empowers small shops and manufacturers to deliver their goods across the country, while Meesho takes care of the delivery of the products, facilitates COD options, and ensures that consumers can seamlessly return the products if they wish.
Thus, Meesho serves as a bridge between suppliers (manufacturers and shopkeepers who list their products on Meesho), resellers, and customers. Meesho also helps suppliers manage their inventories. Meesho online shopping offers a wide range of affordable products, from fashion to home essentials.
Meesho Story – The Rise from a Social Commerce Startup to Becoming a Unicorn
Meesho – Name and Logo
Meesho Logo
Meesho New Logo: The company’s new logo depicts “Aam” as hospitable and welcoming while reflecting “Jamuni”‘s relationship with desire. The company’s position as a comprehensive platform serving the daily needs of Indian shoppers will be reinforced by this rebranding initiative, which will also increase its attractiveness and resonance with consumers.
Meesho is owned by “Fashnear Technologies Private Limited.”
Meesho – Mission and Vision
Meesho’s mission is to “Democratise Internet Commerce for Everyone.”
The company’s vision is to “enable 100 million small businesses in India, including individual entrepreneurs, to succeed online.”
Meesho relaunched Farmiso as Meesho Superstore in its rebranding attempt on April 5, 2022. This was done to focus on the customer demands of everyday needs in Tier 2 markets and beyond that.
The company boasts of the fact that it has successfully managed to expand its grocery service to 6 states within 9 months.
Meesho Superstore Logo
This rebranding and integration of the Meesho grocery app Farmiso to the main Meesho app is quite significant and is in line with the quest for super apps, which are to dominate the Indian and global digital ecosystem soon. Furthermore, with only 0.5% of the grocery sales happening digitally, it is really important to note that Meesho has a massive market that it can tap into.
Meesho Mall
Meesho is taking a significant step forward with the introduction of ‘Meesho Mall,’ aligning with its ‘User First’ approach. This strategic expansion signifies Meesho’s dedication to meeting the diverse needs of the Indian population. ‘Meesho Mall’ will offer a wide range of products, including branded items, aimed at enhancing the shopping experience for Indian consumers.
Meesho – Business Model
Meesho’s business model deviates little from the direct-to-consumer (D2C) paradigm. In contrast to the direct-to-consumer (D2C) paradigm, which involves producers selling products directly to customers, Meesho functions as a platform that facilitates transactions between businesses, namely between manufacturers and reselling business owners.
These resellers work as go-betweens, bringing together producers and final customers. Meesho essentially operates in a business-to-business (B2B) environment. The corporation made this adjustment in 2021, moving away from its original reseller-centric model. Meesho no longer just facilitates transactions; instead, it helps companies increase sales, earning fees and commissions in the process.
Meesho – Revenue Model
Meesho earns money from different resources; some of the prominent ones are:
Commission
The commissions Meesho charges from the vendors have been a major source of their revenue. When a reseller sells a product on the Meesho platform, the seller of that product will be charged a certain percentage of commission. The commission-based business is similar to those of e-commerce platforms like Amazon, Flipkart, and others.
As per the company’s website, a 0% commission is charged from the suppliers on all product categories. No commission is charged from the resellers.
Logistics
Meesho offers logistics services to the suppliers and charges a fee for the same. The Meesho team is working on reducing the logistics charges to increase the profitability of the sellers.
Advertisements
A portion of Meesho’s revenue comes from advertisements. As the number of sellers on the platform is increasing, sellers who want to highlight their products in front of the resellers and customers on the platform pay a certain amount for advertising their products.
Meesho has announced its largest Employee Stock Ownership Plan (ESOP) buyback scheme to date, with a total of Rs 200 crore (about $25 million) as per the news report of March 13, 2024.
With prior buybacks of $1 million in February 2020, $5 million in November 2020, and $5.5 million in October 2021, this is the horizontal e-commerce unicorn’s fourth buyback. This project has the potential to benefit about 1,700 current and former employees, ranging from junior executives to senior leadership positions.
Meesho – Challenges Faced
Meesho faced several difficulties in the early going that are common for a young company in the online retail space. Online retail is becoming more and more popular, but there are still a lot of challenges to overcome, like limited transaction possibilities, shipping limitations, and shortages of supplies. The CEO underlined Meesho’s decision to forgo keeping inventory in their warehouses to promote small businesses from the beginning.
But these difficulties were made worse by the COVID-19 pandemic, especially in terms of supply chain interruptions. Meesho and other companies in the industry continued to face difficulties even after the government took action to loosen mobility constraints.
Some of the other challenges faced by Meesho are:
Pandemic-caused Challenges
COVID-19 had a significant negative impact on Meesho’s business, which prompted the company to concentrate on building logistical networks in the face of inconsistent state laws. Closings in the fashion sector led to a shift in focus toward selling necessities like groceries and masks to sustain resellers. To support resellers and build trust in the face of uncertainty, a microcredit strategy was implemented.
Change in Strategy, Huge Cash Burn, and No Profit
Meesho changed its business model from social commerce to business-to-consumer (B2C) in response to fierce competition from Flipkart and Amazon, substantial financial burn, and little profit. To reorganize the supermarket industry and guarantee its long-term viability, layoffs took place.
Meesho Layoffs
To streamline operations, Meesho let go of 150 workers in April 2022 and 251 in May 2023.
Significant Counterfeit Issues
Meesho had to deal with counterfeit goods, which led to legal lawsuits and quality assurances to protect its brand and customers’ faith.
Meesho Smear Campaigns
Influencers who disseminate false Meesho information may face legal action for doing so. Legal letters were delivered to them.
Meesho – Funding and Investors
Meesho has raised $1.4 billion in 13 rounds of funding. Their latest funding was raised on May 6, 2024, from a Venture – Series Unknown round.
Here are the funding details:
Date
Round
Amount
Lead Investors
May 6, 2024
Venture Round
$275 million
–
Oct 13, 2023
Secondary Market
$52.5 million
Westbridge Capital
Oct 20, 2021
Debt Financing
–
Trifecta Capital Advisors
Sep 30, 2021
Series F
$570 million
B Capital Group, Fidelity Management and Research Company
Apr 5, 2021
Series E
$300 million
SoftBank Vision Fund
Aug 12, 2019
Series D
$125 million
Prosus & Naspers
Jun 14, 2019
Corporate Round
$25 million
Meta
Nov 5, 2018
Series C
$50 million
DST Partners, RPS Ventures, Shunwei Capital
Jun 7, 2018
Series B
$11.5 million
Sequoia Capital India
Oct 12, 2017
Series A
$3.4 million
Elevation Capital
Aug 18, 2016
Seed Round
$120K
Y Combinator
Meesho – Shareholding
Meesho’s shareholding pattern as of September 2021, sourced from Tracxn:
Meesho Shareholders
Percentage
Series Seed
2.7%
Series A
10.9%
Series A1
0.2%
Series B
12.2%
Series C
10.9%
Series D1
9.6%
Series D2
2.7%
Series E
11.5%
Series F
10.9%
Other Capital
28.4%
Meesho Shareholding
Meesho – Investments
Meesho’s investment in Elenas is a clear indication of the company’s faith in the business—it has supported Elenas twice. Meesho first contributed $2 million on October 15, 2020, as part of the seed investment round. Meesho strengthened its support by contributing a further $6 million on March 4, 2021, during the Series A investment round, building on this promise.
This follow-up investment demonstrates Meesho’s faith in Elenas’ potential and ambition.
Meesho – Growth
Meesho’s growth highlights are:
It has over 50 lakh products as of August 2024
It has 650+ product categories as of August 2024
The company has 11 lakh+ sellers as of August 2024
Meesho has 14 crore+ customers as of August 2024
It has served 19,000+ pincode as of August 2024
It has 1.1 million resellers as of March 2023
Meesho has passed 14.5 crore app downloads as of 2023
It has more than 20,000 manufacturers from more than 500 towns
Financials
Meesho announced it became profitable in June 2023 and the company expects to be fully profitable for the entire fiscal year by FY25 or FY26. Its adjusted losses dropped by 97%, reaching INR 53 crore for the fiscal year ending in March 2024.
In FY 2024, Meesho’s revenue grew by 33% to INR 7615 crore, compared to INR 5735 crore in FY 2023.Total expenses increased by 8% to INR 8150 crore. Net loss reduced significantly by 82%, from INR 1675 crore in FY 2023 to INR 305 crore in FY 2024.
Meesho Financials
2023
2024
Operating Revenue
INR 5735 crore
INR 7615 crore
Total Expenses
INR 7564 crore
INR 8150 crore
Employee Benefit Expenses
INR 726 crore
INR 750 crore
Logistics & Fulfilment Expenses
INR 4817 crore
INR 5927 crore
Server & Software Tools Expenses
INR 567 crore
INR 575 crore
Net Loss
INR 1675 crore
INR 305 crore
Meesho – Partnership and Tie-ups
Meesho has partnered with many companies: some of the prominent ones are:
Rural Development Ministry of the Union Government
Meesho has partnered with the Rural Development Ministry of the Union Government to promote and market goods made by Self Help Groups (SHGs) from different parts of India, including handloom and handicrafts. Through this partnership, SHGs will be given more opportunities to market their goods while also being empowered and given a platform to do so.
Vision and AI Labs of IISC
Meesho and the Indian Institute of Science’s (IISc) Vision & AI Lab (VAL) have signed a one-year Memorandum of Understanding (MoU). This collaboration seeks to help Meesho advance research in key areas like multimodal large language models (LLMs) and generative artificial intelligence (AI).
“We use AI for product recommendation, product ranking, making listing easy for sellers, suggesting price points to sellers, etc,” said co-founder and CTO Sanjeev Barnwal.
LazyPay
Meesho has joined forces with LazyPay in a partnership designed to enhance the checkout process, providing shoppers with seamless and faster transactions and ultimately improving their overall shopping experience.
Cashfree
The company has partnered with cash-free payments and is set to introduce a feature that allows for instant refunds on cash-on-delivery (COD) orders processed through its platform, streamlining and expediting the refund process for customers.
iCubesWire
It has a partnership with iCubesWire and with this collaboration it will take steps to to improve product discoverability for Indian consumers, enhancing their online shopping experience.
Plum
Meesho and Plum, a platform for employee health insurance, have partnered strategically to raise the bar for employee benefits and care.
We Hub
We Hubhas formed a Memorandum of Understanding (MoU) with Meesho to support female entrepreneurs in reaching financial independence by providing them with increased market exposure and prospects.
Meesho – Advertisements and Campaigns
Meesho Campaign
Meesho announced the launch of its “Sahi Sahi Lagaya Hai” campaign in September 2021 to appeal to the tier 2 markets and beyond. Through this campaign, Meesho highlights how its consumers benefit from a wide range of products across diverse categories at affordable prices from sellers all across the country with the help of the Meesho app.
Meesho stated in an interview that the company plans to go public in the following 12 to 18 months, as per the news report from August 2023. This action demonstrates the company’s faith in its business plan and preparation for the next stage of expansion. Meesho would get more funding and market exposure via a possible stock market offering, which would strengthen its position in the e-commerce industry.
Meesho aims to onboard 10 million small businesses by 2027, a significant increase from its current seller base of 1.3 million. This goal represents a ten-fold expansion.
FAQs
What is Meesho shop?
Meesho, which was formed as “meri eshop“, was founded as a social commerce platform in 2015 by Sanjeev Barnwal and Vidit Aatrey, and operates as an online reselling app for users. Meesho has recently started pivoting an eCommerce model. Meesho online platform helps small businesses and individuals start their online stores with zero investment.
What does Meesho do?
Meesho, based in Bengaluru, is an online reseller platform that aspires to build an environment where anybody can establish a business with no financial investment.
Who are Meesho founders?
Meesho owners are Sanjeev Barnwal and Vidit Aatrey.
When was Meesho founded?
Meesho was founded in 2015.
Which companies do Meesho compete with?
Volusion, Elenas, DealShare, GlowRoad, Shop101, Huboo, and Drop are among Meesho’s major rivals.
How to close the Meesho account?
You can easily close your Meesho account, and there are 3 convenient steps you can follow to do it:
You can email the company
You can call the company and ask them to close your Meesho account
You can message the Twitter or Facebook handle of the Meesho company to delete your account
What does Meesho supplier offer?
Meesho supplier helps the Meesho sellers to sell online to 14 crore+ customers at 0% commission.
How to log out from Meesho?
You can log out from the Meesho supplier app without any hassles just by clicking on the Log Out option.
What is the Meesho customer care number?
The Meesho care number is 080-61799600.
What are the Meesho return charges?
Meesho return charges for the customer, if the product is returned within the SLA, is 0.
Is Messho an Indian company?
Meesho is an online shopping platform owned by the Indian company Fashnear Technologies Private Limited.
Meesho, an e-commerce unicorn located in Bengaluru, has introduced a state-of-the-art multilingual voice bot driven by generative AI with the goal of transforming customer support. The speech bot is intended to offer scalable, human-like assistance, particularly to customers in tier II towns in India.
In order to meet the demands of Meesho’s primary audience, the bot is optimised for noisy situations and low-end smartphones, and it presently supports Hindi and English.
Features of GenAI
By differentiating between genuine interruptions and informal affirmations like “yes,” “ji,” or “okay,” it has an interruption-handling feature that guarantees smooth communication. The business claims that this innovation has resulted in a 10% increase in customer satisfaction (CSAT) ratings. The average handling time (AHT) for requests has been cut in half by the bot, which handles 60,000 client contacts every day with a 95% resolution rate.
Compared to human-operated calls, these efficiency improvements have resulted in a 75% reduction in per-call expenses, with additional cost savings expected. Meesho has promised that there won’t be any layoffs in spite of the automation, emphasising its efforts to upskill staff for more difficult jobs. To deliver quick, precise, and culturally appropriate responses, Meesho’s voice bot makes use of state-of-the-art technologies including natural language processing (NLP), automatic speech recognition (ASR), text-to-speech (TTS), and large language models (LLM).
Strategies for Growth and Innovation
In further updates, Meesho plans to incorporate emotion detection skills and add six more regional languages to the bot’s linguistic support. Additionally, the business intends to expand the bot’s capabilities from less than 50% of post-order queries to all of them within a year. Sanjeev Barnwal, Meesho’s co-founder and chief technology officer, stated, “Our commitment to industry-first innovations is demonstrated by our Gen AI-powered voice bot.”
The voice bot was created with India’s diverse multilingual landscape in mind. It uses large language models (LLM), advanced Gen AI, and state-of-the-art natural language processing to enable users to converse in their preferred language with ease, promoting unmatched accessibility and inclusivity. One of its most notable features is its human-like interaction, which facilitates conversation, fosters trust, and provides help that is relatable and feels natural. This strategy not only improves the user experience but also firmly establishes Meesho as a leader in technology, offering effective, user-friendly solutions that satisfy our users’ varied needs, according to Barnwal.
According to the company’s official statement, the speech bot increases customer satisfaction and reliability by guaranteeing accurate and consistent service with strict adherence to standard operating procedures (SOPs). This presents it as a seamless, round-the-clock customer service solution.
Amid perspectives that say that the eCommerce business is saturated and there is not much scope, there is this story of Vidit Aatrey, who proved them wrong.
Vidit, the Co-founder of Meesho, never looked to compete with Amazon or Flipkart. But what he looked for, was the opportunity to solve problems that the retailers and customers faced in small towns. This led to the huge success of this eCommerce giant.
Let’s dive into the biography and the success story behind this businessman who addressed all the challenges to make this business a success.
Vidit Aatrey – Biography
Name
Vidit Aatrey
Birthplace
India
Nationality
Indian
Education
BTech, Electrical Engineering, IIT-Delhi
Position
Co-founder and CEO of Meesho
Vidit Aatrey – Early Life and Education
Vidit Aatrey wasn’t born into a lineage of successful entrepreneurs. He hails from a family that primarily did farming in Uttar Pradesh. With his father working at Delhi Jal Board, the waterworks department, their middle-class family lived in a very simple two-bedroom apartment in North-West Delhi.
Thus, he lived in a locality that was filled with Government employees. During early childhood, Vidit was encouraged by his father to choose a career path in civil services and chose to study at IIT Delhi as a step towards that.
Little did he know that making that choice would change his whole idea of the career path he wanted to take.
Once Vidit went through IIT, his worldview broadened. He realized that the world has many more career opportunities than that. He saw his seniors working in investment banks and running companies, which inspired him. Those four years at IIT Delhi transformed him. He made up his mind and returned home to tell his dad that he didn’t want a government job. He started exploring other opportunities.
Vidit Aatrey – Career
Vidit’s path took a shift in 2012 when he accepted a management trainee position with ITC in Chennai during the campus placement. Many worked under him and that gave a strong start to his career.
However, Vidit discovered during the following two years that this conventional industry was moving slowly and adopting technology slowly. Concurrently, his pals in Bengaluru were climbing ladders and were up-to-date with new technology. Concern about losing out pushed Vidit to get in touch with his friend, Sanjeev Barnwal at InMobi and he landed in Bengaluru. After briefly working in InMobi for around a year, they left their jobs to work for a bigger plan.
Both of them worked out a plan to launch an eCommerce startup for small businesses. They created an app called Fashnear, which connected the local vendors with their customers. But, since the idea did not hit great success due to a few challenges, they tweaked it a bit to launch Meesho in 2015.
Vidit Aatrey – Meesho
Meesho was launched in 2015 by the two IIT batchmates Vidit Aatrey and Sanjeev Barnwal, and the parent company is still being called Fashnear Technologies Pvt. Ltd.
This is what he says about his company,
“We help people start an online business on Facebook, WhatsApp, or Instagram without having them invest in it”.
The company grew to be a groundbreaking eCommerce startup focused on empowering small businesses. At a time when the prevalent belief was that the eCommerce market was saturated, Vidit was undeterred by the naysayers.
He had to face many more challenges even after Meesho was launched. The shopkeepers did not benefit much from Meesho in terms of new customers or cost-effectiveness. So, once again, he made changes to the business model. The focus shifted majorly to the women who did not have their boutique and sold their products from home on WhatsApp and Facebook.
From here Meesho achieved many milestones in the upcoming years. It was selected to Y Combinator in 2016 and further grew to gain over 1 million resellers in 2018. Further in 2019, it became the first Indian startup to get an investment from Facebook for $25 million. In 2021, Meesho made an astonishing achievement of over 500k orders daily.
Vidit envisioned Meesho as a platform that would revolutionize the way small businesses operate, providing them with the tools and support needed to thrive in a competitive digital marketplace.
Some of the famous quotes of Vidit Aatrey are as mentioned below:
💡
Category-defining startup or not, start your company as soon as you can. There is no perfect time to leave your job and step into the startup ecosystem.
💡
Even the junior-most employee in your company should be well versed with the company’s visions and ideas that you generally discuss in the boardrooms.
💡
People care about the type of company they are working for. If they can see their contribution to the company is actually helping people and feel they are a part of something big, the team will automatically stay with you.
FAQs
Who is Vidit Aatrey?
Vidit Aatrey is the co-founder and CEO of Meesho.
When was Meesho founded?
Vidit Aatrey and Sanjeev Barnwal founded Meesho in the year 2015.
What is Vidit Aatrey’s education?
Vidit Aatrey did a BTech in Electrical Engineering from IIT Delhi.
Back then when people had not that great access to the internet, these reseller apps were not that productive at all. People had no idea about these apps and nothing productive was happening with them. But with the revolution of social media and the internet, reseller apps have come a long way beyond imagination. In today’s time, reseller apps are too popular and proven to be very successful, which is why they don’t seem to be fading away sooner.
In these reseller apps, people have the access to both buy and sell goods without any extra cost. The best thing that stands out with these apps is, that here you don’t need to find any proper marketplace to buy or sell your product. Hence, this trend is excelling hugely. However, depending on how many reseller apps may be available in the market, it is essential to choose a beneficiary one. So, here’s the list of the best reselling apps in India:
A reseller is an individual or a company that sells goods or services to earn profit. A reseller makes a massive profit by buying and selling a large number of goods. The value addition in the resale chain will occur from the manufacturer to the trader and finally to the consumer, with each link in the chain benefiting from the resale of goods. Selling clothes, electronics, books, automobile and others directly to the customer are few examples of reselling.
What are Reseller Apps?
A reseller apps is an online marketplaces where users can sell their goods at a economic price. It also give buyers a chance to negotiate that prices so that both the buyers and sellers can agree on an acceptable price in which both are in a win-win situation.
On the Reseller Apps, the seller does not require to reveal any personal information as these apps are secure portals. Meesho, Amazon Seller MarketPlace, OLX, Quikr, GlowRoad are some examples of Reseller apps.
Top 20 Best Reseller Apps in India
There are many Reseller Apps in market but the best reseller app in india which will surely give you profit in both selling and buying are dicuseed below. Reseller apps could a good souce of profit as it doesnot involves the middle man and it directly sell goods to the customer.
1. Meesho
Rating
4.4/5
Category
Apparel, shoes, jewellery, bags
Meesho App
Counted among one of the best reselling apps in India, Meesho was established by two IIT Delhi graduates in the year 2015. Meesho was founded by Vidit Aatrey and Sanjeev Barnwal.
Features of Meesho App:
Here one can become a reseller without much difficulty.
One can choose a product from the collection and can suggest it to his group of people and if they like and buy it, he/she would get a commission for that.
It is not limited only to this, but there are also a lot of money-making formulas present in this app.
2. GlowRoad
Rating
4.5/5
Category
Apparel
GlowRoad App
GlowRoad is a free online reselling app in India similar to Meesho consisting of almost 1 lakh high-quality products and over 100 categories for the wholesale market. It comprises sellers like boutique owners, college students, beauticians, etc.
Features of GlowRoad App:
Here one can get everything from home décor items to beauty products to utensils and furniture and much more.
The app has more than 10 million downloads.
3. Shop 101
Rating
4.4/5
Category
Handicrafts, women accessories, home decor, books
Shop 101 App
Shop 101 is India’s first original reselling site. They also provide home-based services and it all can be afforded within minutes of it.
Features of Shop 101 App:
The uniqueness of the app is that it gives a special feature of multilingual options.
They also facilitate a lot of interesting cashback offers.
One can get almost every product from here like clothing, electronics, personal care, etc.
4. eBay
Rating
4.1/5
Category
Electronics, Apparel, shoes, jewelry, bags
eBay App
eBay is a multinational company founded in 1995. It was founded by Pierre Omidyar. He launched the company on September 3, 1995. The headquarters of eBay is located in San Jones.
Features of eBay App:
They have more than 10 million downloads and have a great rating of 4.6 stars.
It is one of the oldest reselling websites in the world.
One can buy and sell electronics, apparel, cars, and whatnot on this site.
5. Mercari
Rating
4.7/5
Category
Electronics, Apparel, shoes, jewellery, bags
Mercari App
Mercari was first launched in Japan in the year 2014. One can sell both new and used items on this site. It is a market app where you can sell both used and new stuff
Features of Mercari App:
It specializes in fast buying and selling.
It provides free shipping.
The service is straightforward and flexible.
6. Cartlay
Rating
4.1/5
Category
Apparel, shoes, watches, bags
Cartlay App
Cartlay was founded on April 14, 2014, and was a massive success. It notifies every important and new collection once you install this app on your phone.
The quick shipping facility allows getting your product within 2 days.
One can easily share the personal collection with his or her family and friends.
7. ZyMi
Rating
4.4/5
Category
Apparel, Watches, Makeup, Jewellery
Zymi App
Provided with the facility of creating your online store easily, Zymi is one of the most famous online reselling apps and is similar to Meesho. It is authentic and user-friendly.
Features of Zymi App:
One can find thousands of amazing clothes and can easily sell them.
You can get the latest and trending fashion products.
When someone buys clothes from the collection, you will get a commission from them.
Clothing, gardening equipment, furniture, home appliances
OfferUp App
With more than 1 crore downloads and some great reviews, OfferUp is a famous reselling app and also a reliable one. One can also link one’s social media account with the OfferUp application and can enjoy shopping.
Features of OfferUp App:
Here, one can easily get an option for the counteroffer.
You can make a filtered wishlist of all your favourites.
9. 5miles
Rating
4.3/5
Category
Cars, auto parts, electronics, furniture
5miles App
The most convenient and straightforward app for reselling is 5miles. It facilitates reselling of old products, mostly for urban people. But the app does not work great in rural areas.
Features of 5miles App:
Customer support is available for everyone at any time.
The users are not fake as they have to verify their identity.
In terms of reliability and authenticity, HiBoss gives the best experience for the users. It sells products at factory prices and provides free shipping.
Features of HiBoss App:
Cash on delivery is easily available at any address.
It sells items without any fuss and just can be sold by scanning and getting listed.
11. Shopmatic
Rating
4/5
Category
Apparel, jewellery, pet food and products, bags, cosmetics
Shopmatic App
With Shopmatic reselling app, One can create a friendly eCommerce website within a couple of minutes, without any cost. You can also get a facility of getting 3% of the exchange esteem after completing a year in this app.
The products are available at an affordable price and with better service.
12. Shopee
Rating
3.5/5
Category
Apparel, accessories, books, footwear, home applainces
Shopee App
Dedicated to women, Shopee is one of the best reseller apps for women’s products. It contains products like Kurtis, jewellery, home décor, and whatnot.
Features of the Shopee App:
The products are available at an affordable rate and have a simple return policy.
It contains an easy formality to start the business for newcomers.
13. ResellMe
Rating
4.2/5
Category
Apparel, furniture, home decor, electronics
ResellMe App
With more than 100 registered brands, ResellMe is believed to be one of the best reselling apps for clothes. It provides quite good quality products and provides good service too.
Features of the ResellMe App:
The interface of this application is very user-friendly and easily accessible.
The login process for this app is easy.
14. OLX India
Rating
4.4/5
Category
New and used automobiles, furniture, electronics, footwear
OLX App
OLX was founded in 2006. It is headquartered in the Netherlands. It is one of the best reseller apps all around the globe. OLX has gained a lot of popularity over the years.
Features of OLX App:
The app facilitates an in-app chat feature, which is very rare.
One can get the product from any part of India.
15. Quikr
Rating
4.1/5.0
Category
Mobile phones, furniture, home decor, home appliances, toys
Quikr App
Quikr was founded in 2008 and has been successful since then. The company’s headquarters is situated in Bangalore and has spread over 1000 cities.
Features of Quikr App:
Not only buying and selling but one can also find part-time or full-time jobs here.
One can get second-hand products at a very reasonable rate.
16. Amazon Seller MarketPlace
Rating
4.3/5
Category
Apparel, electronics, home appliances, video games, books
Amazon Seller App
One of the most popular reselling websites in India is the Amazon marketplace founded by Jeff Bezos. It has great customer support all over the world. The app has a 4.3-star rating and has more than 50 million downloads.
Features of Amazon marketplace:
Free delivery is available on specific products.
One can purchase anything from any location and can also go for cash on delivery.
17. Carousell
Rating
3.8/5
Category
Electronics, fashion, used car, services, furniture
Carousell App
Carousell was first initiated in Singapore city and then it travelled to the United States. This website emerged globally and enables people to buy and sell any product.
Features of Carousell App:
One can use their social media account to create a profile here.
Poshmark reselling app is too specific and famous for selling clothing items. One can get a free pre-paid shipping label, once you finalize the sale. You can also upload pictures that you want to sell.
Features of Poshmark App:
You can get quick delivery.
It contains more than 5000 brands of different sizes.
Decluttr is an application that specializes in allowing to sell of those products only which are in good condition. The buyer can easily contact the seller and they can decide the pricing for the product.
Features of Decluttr App:
Here you can scan barcodes to sell and buy.
One can view and manage items for which you would have placed an order.
20. Elanic
Rating
3.4/5
Category
New and used apparel
Elanic is one of the best reseller apps in India, where one can sell used and unused items without any difficulty. This app is reviewed as a very user-friendly one and with a few clicks, one can easily buy or sell commodities without any trouble.
Features of Elanic App:
One can sell without revealing his or her identity or number.
It provides a high range of product listings.
Conclusion
This is the list of top online reselling apps in India. One can easily have a look and get a perfect knowledge of the apps and can decide where to rely upon them. All these apps are extremely helpful for those looking forward to starting a small business.
These reselling apps are even available to the common man. Anyone can start their online business on these platforms. Such apps must be encouraged by people and more should be done for their development.
FAQs
Which app is best for resellers?
The best reseller apps in India are:
Meesho
GlowRoad
Shop 101
eBay
Mercari
Cartlay
ZyMi
OfferUp
5miles
Hi boss
Shopmatic
Shopee
ResellMe
OLX India
Quikr
Amazon Seller MarketPlace
Carousell
Poshmark
Decluttr
Elanic
Which app is similar to Meesho?
GlowRoad, Shop101, Shopee, and Carousell are some of the similar apps to Meesho.
What is reselling app?
A reselling app is an app where you can sell your products and earn profit with zero investment required.
In a company, one of the most significant factors is the employees. Without them, one cannot even imagine running a company, no matter how small the business is. Your employees are the main assets of your company. However in 2022, we are seeing, some major, popular companies laying off their employees. Some of these layoffs have stunned the world of business as they are even reaching thousands of employees at once.
The reason for the layoffs varies, from cost-cutting to bad performance to financial difficulties. Some of the companies even faced criticism for their sudden decision. Many people lost their jobs during the pandemic and now these strings of similar layoffs are creating a ruckus in the world. The economic situation of the world is also a big reason for these layoffs. According to reports over 8000 people alone in just the first half of 2022 have been laid off by their companies.
In this article, we will talk about those companies who have laid off their employees and their reason for doing that. Furthermore, we will also talk about the companies that have the possibility to follow the path of laying off their employees. So, without any further ado, let’s get started.
“Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.” -Herb Kelleher
Founder – Bill Hewlett, David Packard Founded – 1939 Laid Off – Up to 6,000 Employees (by 2025)
HP – Top Companies Laying off Its Employees
The American multinational IT Company, HP has joined the list of top tech companies laying off its employees. HP will lay off 4,000 to 6,000 employees, which is around 10% of its current global workforce of 61,000, over the next three years as a part of its cost-cutting efforts.
The company will also reduce its real estate footprint along with the layoffs. HP’s ‘Future Ready Transformation’ plan is expected to save the company as much as $1.4 billion annually by the end of 2025. It expects the restructuring and other activities to cost around $1 billion.
India’s prominent food delivery startup, Zomato, is reportedly planning to lay off its employees on account of its cost-cutting efforts to become profitable. Zomato is going to lay off about 3-4% of its workforce, which currently consists of nearly 3,800 employees. Around 100 Zomato employees have already been affected in the product, technology, catalogue, and marketing areas. Zomato has called it a “regular performance-based churn.” Earlier, Zomato laid off around 520 employees (13% of its workforce) in May 2020 as a result of the business downturn caused by the pandemic.
Amazon
Founder – Jeff Bezos Founded – 1994 Laid Off – 10,000 Employees (November 2022)
Amazon – Top Companies Laying off Its Employees
Amazon has also joined the bandwagon of layoffs and is reportedly laying off 10,000 employees in corporate and technology jobs. The company’s layoffs will be focused on its device business, including its Alexa products, and its retail and human resources divisions. The layoffs represent less than 1% of Amazon’s global workforce of more than 1.5 million. It is the biggest job cut that Amazon has ever made in its history.
Meta
Founder – Mark Zuckerberg, Andrew McCollum, Chris Hughes, Dustin Moskovitz, Eduardo Saverin Founded – 2004 Laid Off – 11,000 Employees (November 2022)
Meta – Top Companies Laying off Its Employees
On November 9, 2022, Meta, the parent company of Facebook, Instagram, and WhatsApp, announced that it is laying off more than 11,000 employees, accounting for nearly 13% of its workforce. It is one of the biggest tech layoffs of 2022. According to Meta’s CEO, Mark Zuckerberg, the reasons behind the company’s mass layoffs include the macroeconomic downturn, increased competition, and diminishing ad revenues, which caused Meta’s revenue to be lower than what he had expected.
Meta also plans to cut down its discretionary expenses and continue the hiring freeze through the first quarter of 2023.
Twitter
Founder – Jack Dorsey, Biz Stone, Evan Williams, Noah Glass Founded – 2006
Twitter Recent Layoffs
November 2022
3,700 employees
July 2022
100 employees
Twitter – Top Companies Laying off Its Employees
Twitter is an American communications company founded by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass on March 21, 2006. Currently headquartered in San Francisco, California, United States, Twitter is one of the biggest social media platforms that has been all over the news in relation to one of the biggest acquisitions in modern times ($44 billion), led by billionaire techie, Elon Musk. Twitter laid off 30% of its staff (nearly 100 employees) from the recruiting team in July 2022.
On November 4, 2022, Twitter laid off about 3,700 employees, accounting for nearly 50% of its global workforce, including 90% of employees in India, as a way to cut costs following the company’s acquisition by Musk, which closed on October 27, 2022.
Founder – Amod Malviya, Vaibhav Gupta, Sujeet Kumar Year – 2016 Laid Off – 350 Employees (November 2022)
Udaan – Top Companies Laying off Its Employees
Udaan, a B2B eCommerce platform and a proud unicorn startup in India has joined the list of top companies laying off its employees. The startup laid off about 350 full-time employees in November 2022 in order to attain profitability and better efficiency. However, this is not the first time that the startup has laid off its employees. Earlier in June 2022, it laid off 180 employees as a part of its cost-cutting initiatives. The second round of its layoffs this year comes only a week after the startup raised $120 million through convertible notes and debt.
Coinbase
Founder – Brian Armstrong and Fred Ehrsam Founded – 2012
Coinbase Recent Layoffs
November 2022
60
June 2022
1,100
Coinbase – Top Companies Laying off Its Employees
Coinbase is an online platform from which you can buy and sell cryptocurrency. The employees of the company work remotely and it doesn’t have any headquarters. It is considered the biggest crypto exchange platform. On a very shocking note, the company laid off around 1,100 of its employees which amounts to almost 18% of its workforce in June 2022. According to the company, the decision has been taken to control and manage the expenses of the company with the ongoing situation in the market.
Coinbase laid off another 60 employees from its recruiting and institutional onboarding departments in November 2022.
Unacademy
Founder – Gaurav Munjal, Hemesh Singh, Roman Saini Founded – 2015
Unacademy Recent Layoffs
November 2022
350 employees
June 2022
150 employees
Unacademy – Top Companies Laying off Its Employees
One of the biggest EdTech companies in India shocked everyone this year when they decided to lay off around 600 employees. It was a sudden decision in the month of April. The reasons for this layoff were said to be that the performances of the employees were not good enough.
After that, the edtech giant laid off 150 employees in June 2022. On November 7, 2022, Unacademy conducted another round of layoffs and laid off around 350 employees, accounting for nearly 10% of its workforce of 3,500, as the company tries to cut its expenses and generate a profit.
Microsoft
Founder – Bill Gates, Paul Allen Founded – 1975
Microsoft Recent Layoffs
October 2022
1,000 employees
August 2022
200 employees
July 2022
1,800 employees
Microsoft – Top Companies Laying off Its Employees
Microsoft Corporation or Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is an American multinational technology corporation that is unarguably one of the biggest tech companies in the world today. However, after the company announced that it would be laying off as part of a “realignment”, Microsoft also joined the list of big companies laying off their employees. Besides, it is also important to note that Microsoft became the first tech giant to lay off employees.
Microsoft laid off 1,800 employees in July 2022, and a month later, it laid off another 200 employees. In October 2022, it laid off around 1,000 employees, marking the third round of layoffs in the same year.
BYJU’S
Founder – Byju Raveendran, Divya Gokulnath Founded – 2011 Laid Off – 2,500 (October 2022)
BYJU’S – Top Companies Laying off Its Employees
In October 2022, the biggest Edtech in India, BYJU’S took a drastic decision and announced that it will lay off 2,500 employees or 5% of its workforce. The unicorn, even after reaching a valuation of around $22 billion, decided to sack its employees. The startup’s co-founder and CEO blamed macroeconomic conditions and the startup’s plans to achieve profitability by the end of the current financial year as the reasons behind mass layoffs.
Noom
Founder – Saeju Jeong, Artem Petakov Founded – 2008
Noom Recent Layoffs
October 2022
500 employees
April 2022
500 employees
Noom – Top Companies Laying off Its Employees
Noom is a wellness app that deals with tracking the weight of a person and also focuses on mental health. The company in the month of April announced the dismissal of 500 employees. The layoff is done because of the sole reason for changing the coaching model. The strategy of coaching has been changed, and the employees were dismissed for the betterment of the business. In October 2022, Noom laid off about 500 employees, accounting for nearly 10% of its total staff.
Clear
Founder – Ankit Solanki, Archit Gupta, Srivatsan Chari Founded – 2011 Laid Off – 190 to 200 Employees (September 2022)
Clear – Top Companies Laying off Its Employees
India’s leading Fintech SaaS startup, Clear (formerly Cleartax) is another prominent name that has joined the list of companies laying off their employees in 2022. The Bengaluru-based startup laid off 190 to 200 employees across different departments on September 15, 2022. This number amounts to nearly 20% of the company’s workforce. The layoffs are said to be a part of the company’s restructuring efforts to increase its cash flow.
Rupeek
Founder – Sumit Maniyar Founded – 2015
Rupeek Recent Layoffs
September 2022
50
June 2022
180-200
Rupeek – Top Companies Laying Off Its Employees
Rupeek is a digital gold loan provider company whose headquarters is situated in Bengaluru, India. It is present in over 35 cities. The company laid off about 180-200 of its employees which is 10-15% of its workforce in June 2022. The layoff has been done from different departments and teams. Rupeek gave the reason for cost-cutting for firing its employees, the company is looking forward to making its structure leaner and more compatible. In September 2022, Rupeek once again laid off around 50 employees across different departments as part of its strategy to become profitable in the next 12-18 months.
Meesho
Founder – Sanjeev Barnwal, Vidit Aatrey Founded – 2015
Meesho Recent Layoffs
August 2022
300 employees
April 2022
150 employees
Meesho – Top Companies Laying off Its Employees
Meesho, in a sudden and surprising move, fired 150 employees of the company from their grocery business in the month of April. The popular reselling startup in India had its grocery business called Farmiso, which has now been renamed Meesho Superstore. The company is in discussion to merge the grocery store with its main app. The reorganization of the store is said to be the reason for the layoffs. This is also based on their performance in the business till now and their efficiency in adapting themselves to the new form of Meesho Superstore.
A few months later, in August 2022, Meesho laid off more than 300 employees after shutting down its grocery business in India, Superstore.
Better.Com
Founder – Eric Wilson, Erik Bernhardsson, Shawn Low, Viral Shah, Vishal Garg Founded – 2016
Better.com Recent Layoffs
August 2022
250 employees
April 2022
1,000 employees
March 2022
2,000 employees
December 2021
900 employees
Probably the most controversial layoff that has been done is by Better.com. The company was facing the heat since last year when it fired over 900 of its employees over a single Zoom call in December 2021. In March 2022, it laid off 2,000 employees and about 1,000 employees were fired in April 2022. In this year only, they have laid off almost 3000 of their employees. As per the company, the reason for the layoff is based on the performance of the employees. They have stated that the employees are fired because of their lack of productivity and their inefficiency in work. Since December 2021, the company has fired almost 50% of its workforce.
In August 2022, Better.com conducted yet another round of layoffs, by firing about 250 employees.
Ford
Founder – Henry Ford Founded – 1903
Ford Recent Layoffs
August 2022
3,000 employees
April 2022
580 employees
Ford – Top Companies Laying off Its Employees
The American multinational automobile manufacturer Ford, in the month of April, announced that they are laying off 580 of its US employees. This decision comes right after when the company announced that it will restructure the company and will focus on the making of electric vehicles. The dismissal is mainly done by the engineering department as the making of electric vehicles required different skill sets. Therefore, as per the company, it is done for the future needs of the company.
In August 2022, Ford confirmed laying off around 3,000 employees and contract workers. The job cuts are effective September 1, a spokesman said. The reason behind the layoffs is said to be the change in operations and redeployment of resources as the company plans to embrace new technologies that were not previously core to its operations, such as developing advanced software for its vehicles.
Walmart
Founder – Samuel Moore Walton Founded – 1962 Laid Off – 200 Employees (August 2022)
Walmart – Top Companies Laying off Its Employees
Walmart Inc., the popular American retail multinational corporation disclosed that it would be cutting the job roles of hundreds of corporate employees. In its Bentonville, Arkansas, headquarters, Walmart reported on August 3, 2022, that it would have to part with nearly 200 of its employees. The departments that would have to bear the brunt are numerous, including merchandising, real estate, and global technology, among others.
Robinhood
Founder – Vladimir Tenev, Baiju Bhatt Founded – 2013
Robinhood Recent Layoffs
August 2022
700+
April 2022
300+
Robinhood – Top Companies Laying off Its Employees
Consumer investing and trading service company, Robinhood before announcing its financial performance in the first quarter of 2022 announced that they are going to lay off 9% of its employees that is more than 300 of its employees in April 2022. All these employees were their permanent employees. The company went public last year in 2021 but they face a decline in trading, as per reports, this is said to be the main reason for the dismissal. In August 2022, the company again laid off about 23% of its workforce which might account for more than 700 employees. The Financial Times estimated the number of employees impacted to be nearly 780.
Yes, another popular Edtech startup, Vedantu has laid a good number of employees. Vedantu laid off 424 employees both full-time and contractual, in May 2022. Before that, it laid off 200 of its employees in the same month. The reason for this is to increase their Capital runway as per Vedantu. Apart from that, the reopening of schools and classes being conducted offline, are also said to be the reason for the layoffs of the Edtechs. Vedantu again laid off 100 employees across departments, in July 2022. This was done due to the business restructuring procedure that Vedantu is planning.
BlueStacks
Founder – Rosen Sharma, Jay Vaishnav, Suman Saraf Founded – 2011 Laid Off – 120 to 150 Employees (July 2022)
BlueStacks – Top Companies Laying off Its Employees
BlueStacks was founded by Rosen Sharma, Jay Vaishnav, and Suman Saraf in 2011. Headquartered in Campbell, California, United States, BlueStacks is known as the 2nd largest PC gaming platform in the world that aims to bring PC gamers and the Android gaming library. The pouring demand for Android smartphones has helped the company witness humongous growth throughout the year. This popular Android emulator platform has laid off 60 Indian employees, as per reports dated July 20, 2022. BlueStacks reportedly informed a majority of the employees via video calls on July 18, 2022, that their services would not be needed anymore.
Along with India, the company has also cut down its workforce in many other countries as well, from its offices in London, Tokyo, Seoul, and Beijing. The total count of layoffs might be as high as 150 employees as well, ranging between 120-150, according to the reports. The reason behind the layoffs is internal restructuring. BlueStacks has offered 1 month of salary as severance pay to the laid-off employees along with medical benefits, as mentioned by sources.
TikTok
Founder – Zhang Yiming Founded – 2016 Laid Off – 100 Employees (July 2022)
TikTok – Top Companies Laying off Its Employees
TikTok is a short-form video hosting service platform that is owned by the Chinese company ByteDance. TikTok has achieved sensational growth in India and across the world for its viral, short-form content, which even resulted in several countries complaining and banning TikTok. The platform is still growing with 8 new users joining TikTok each second. It has over 1 billion monthly active users, as of July 2022.
The popular, controversial ByteDance subsidiary TikTok has reportedly started reducing its workforce by laying off staff working in the EU, EK, and the US. These layoffs, according to Wired and some other news and media networks might affect around 100 TikTok employees, which currently work with a workforce of around 10,000 employees across the US and Europe. The TikTok layoffs are in line with the global restructuring initiatives of the company.
Netflix
Founder – Marc Randolph, Reed Hastings Founded – 1997
Netflix Recent Layoffs
June 2022
300 employees
May 2022
150 employees
Netflix – Top Companies Laying off Its Employees
The biggest streaming platform, in a surprising turn of events, announced that it was going to lay off 150 of its employees across the company in May 2022. Although it was not a huge number, it still became the talk of the town. Some of Netflix’s sudden decisions led to its slower growth of revenue, which was said to be the prime reason for laying off 150 employees. According to Netflix, it was basically done to cut costs at the streaming giant. Netflix recently lost over 2 lakh subscribers and is expected to lose more; this is one of the reasons for its slower revenue growth. In the month of June 2022, Netflix again laid off 300 of its employees, and again the reason was cost cutting.
Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co
Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.
Founder – Elon Musk, Martin Eberhard and Marc Tarpenning Founded – 2003 Laid Off – 200 (June 2022)
Tesla – Top Companies Laying off Its Employees
Tesla which was working on its Autopilot advanced driver assistance features has faced a sudden shock. In an unexpected turn of events, Tesla laid off around 200 employees who were working on the autopilot feature in June 2022. This decision comes after Elon Musk asked the company to decrease the headcount by 10%.
CityMall
Founder – Angad Kikla and Naisheel Vardhan Founded – 2019 Laid Off – 191 (June 2022)
CityMall – Top Companies Laying off Its Employees
The three-year-old Ecommerce startup CityMall stuns everyone when it announced the layoff of 191 of its employees in June 2022. The Gurugram-based startup even after raising $75 million, added its name to the list of startups that have laid off their employees in the year 2022. The reason for this layoff as stated by the company is the structural changes that are taking place in the system.
Cars24
Founder – Gajendra Jangid, Mehul Agrawal, Ruchit Agarwal, Vikram Chopra Founded – 2015 Laid Off – 600 Employees (May 2022)
Cars24 – Top Companies Laying off Its Employees
Cars24 said goodbye to over 600 employees of the company, which is 6% of their workforce. The fired people include employees from different departments and roles. The company has not provided any special reason for the layoff and has only stated that it is based on the performance of the employees. Every year employees are laid off if they are not providing their very best. Cars24 decision of firing its employees comes at a time when the company is looking to expand itself globally.
Klarna
Founder – Sebastian Siemiatkowski, Niklas Adalberth Founded – 2005 Laid Off – 700 (May 2022)
Klarna – Top Companies Laying off Its Employees
Klarna is a Swedish fintech company that deals with online financial services. In a pre-recorded video the CEO of the company forwarded the news to the employees that the company will lay off 10% of the global workforce. Almost 700 employees were affected by this decision in May 2022. The CEO said that the Ukraine-Russia war and a likely recession are the reason behind this drastic step.
In September 2022, the company disclosed over a video meeting that it is planning another round of layoffs in an attempt to “reflect” its new and “more focused nature.” According to Klarna, the new round of layoffs will affect less than 100 employees, globally.
MFine
Founder – Prasad Kompalli, Ashutosh Lawania Founded – 2017 Laid Off – 500 (May 2022)
MFine – Top Companies Laying off Its Employees
MFine is a digital health platform based in Bengaluru that provides services like doctor consultations, diagnostic tests and others. The health platform’s sudden turn of events laid off almost 500 employees of the company in May 2022. It is almost 50% of their workforce. The company hired employees even in the month of April but after the struggle to raise funds started increasing, it decided to lay off its employees.
Blinkit
Founder – Albinder Dhindsa Founded – 2013 Laid Off – 1,600 approx (March 2022)
Blinkit – Top Companies Laying off Its Employees
Blinkit, previously known as Grofers is an online grocery shopping platform, recent in the month of March it laid off some of its employees. It is said to be 5% of their workforce which is about 1,600. The layoff has been done in mostly three cities, Hyderabad, Kolkata and Mumbai. The company has spent almost INR 600 Crores to focus on their 10 minutes delivery offering. Apart from laying off their employees, the online grocery platform is also delaying the payments of the vendors. The main reason for the layoff is said to be cost-cutting.
Trell
Founder – Agrawal, Sachan, Arun Lodhi, Bimal Kartheek Rebba Founded – 2016 Laid Off – 300 (March 2022)
Trell – Top Companies Laying off Its Employees
Nothing seems to be going right for the Social commerce startup Trell. Amidst its investigation of its alleged financial irregularities, it is said to have decided to fire 300 of its employees almost 50% of its workforce. The situation that has led to this decision is mainly the investigation that is going on by EY India. However, the company gave out the reason for restructuring and strengthening the company for the layoff. The roles that are not needed are cut off from the company.
Furlenco
Founder – Ajith Karimpana Founded – 2012 Laid Off – 180 (March 2022)
Furlenco – Top Companies Laying off Its Employees
Furlenco is a startup that provides rented furniture to its customers. The company is said to lay off about 180-200 of its employees. It is also reported that the startup has stopped all their operation in the cities like Kolkata, Jaipur, Chandigarh and Mysuru. The company has given restructuring as the main reason for the firing of their employees, the staffs mostly belong to the customer support and grievance management departments.
OkCredit
Founder – Gaurav Kumar, Aditya Prasad, Harsh Pokharna Founded – 2017 Laid Off – 40 (February 2022)
OkCredit – Top Companies Laying off Its Employees
OkCredit is a digital ledger company and on a shocking front, the company laid off around 40 of its employees in the month of February 2022. The organisation said that the reason for the sudden decision was because of the company’s changes in their priority. This has led to the restructuring of the company and the roles of the employees in the company which has led to the dismissal of several employees from the company.
Lido Learning
Founder – Sahil Sheth Founded – 2019 Laid Off – 150+ Employees (February 2022)
Lido Learning – Top Companies Laying off Its Employees
The employees of Lido Learning faced a shocking and terrible situation when about 150 to 200 of them were laid off in the month of February 2022. Lido Learning has been backed by some of the most prominent investors like Anupam Mittal and Mukesh Bansal. The company also raised over $10 million in the month of September 2021. Lido Learning founder Sahil Sheth informed the employees that because of facing some financial difficulties, the company wouldn’t be able to pay their salaries. Apart from that, some employees were asked to look for other jobs.
Unilever
Founder – Antonius Johannes Jurgens, Samuel van den Bergh, Georg Schicht Founded – 1929 Laid Off – 1,500 Employees (January 2022)
Unilever – Top Companies Laying off Its Employees
Unilever, the consumer goods multinational company revealed its plan to cut 1,500 jobs from the company in January 2022. This will be valid worldwide, the decision comes after its failure to buy the consumer health division of GlaxoSmithKline. Unilever has decided to opt for a more competitive operating model and reorganize the company for its growth and to be more responsive to consumer trends.
DiDi
Founder – Cheng Wei, Zhang Bo, Wu Rui Founded – 2012 Laid Off – 3000 (February 2022)
DiDi – Top Companies Laying off Its Employees
Chinese Ridesharing service DiDi decided to lay off 20% of its workforce in the month of February. Approximately 3,000 employees lost their jobs because of this decision. The reason for this decision is said to be the regulatory pressure that the company faced since an investigation was launched against the company last year. With its shares facing a huge decline and the company suffering a loss, the decision was taken to analyse the whole matter.
Royal Mail
Founder – Henry VIII Founded – 1516 Laid Off – 700 (January 2022)
Royal Mail – Top Companies Laying off Its Employees
The postal company of Britain, Royal Mail has been present for centuries. The company in January 2022 decided to cut off 700 employees of theirs. This decision comes after the company faced problems because of Covid, which has led to delays in deliveries. The performance of the postal company was criticised, therefore to bring change and restructure the company, they decided to fire their 700 employees.
In October 2022, the company announced that it is planning to cut down its workforce by around 10,000 by August 2023. Royal Mail attributes this decision to ongoing strikes and rising losses at the company.
Nestlé
Founder – Henri Nestlé Founded – 1866 Laid Off – 104 (March 2022)
Nestle Logo
Nestlé is a Swiss multinational food and drink conglomerate. In a sudden decision, the food processing giant has decided to close down its Sweet Earth food facility that is in California. This has led to the laying off of 104 employees in March 2022. The decision comes after, the plant-based meat company was seen to have negative growth and experience losses. Nestle acquired Sweet Earth Food Facility in 2017, it sells plant-based meat food items.
Tesco
Founder – Jack Cohen Founded – 1919 Laid Off – 1600 (February 2022)
Tesco Logo
Tesco is the biggest supermarket chain in Britain, now the supermarket chain is looking for a major overnight transformation. They are mostly shutting down the meat and fish counters of 300 stores because of low demand. This decision may lead to the layoff of 1600 employees of Tesco. The job cuts are followed as the supermarket chain is on the verge of reorganising itself.
Cineplex
Founder – Ellis Jacob, Garth Drabinsky, Gerald W. Schwartz Founded – 1999 Laid Off – 5000 (January 2022)
Cineplex Logo
Cineplex is a movie theatre chain in Canada. The pandemic situation has created many problems throughout the world, the theatre chain also faced a problem due to this. The company in the month of January announced that it was temporarily laying off 5000 employees of their as theatres are shutting down in Ontario. This decision comes after the surge of the Omicron variant of Corona in the country. However, the layoff is said to be a temporary one.
Primark
Founder – Arthur Ryan Founded – 1969 Laid Off – 400 (January 2022)
Primark Logo
The UK-based multinational fashion retailer Primark has decided to cut off 400 employees of theirs in the month of January. As per reports, the decision was taken to simplify the management structure. As the omicron variant surged and the inflation seems to get serious, the sales of Primark were hit. Now to restructure the company, the layoff was needed.
Conde Nast
Founder – Condé Nast Founded – 1909 Laid Off – 90% of the Workforce
Conde Nast Logo
Conde Nast is one of the biggest global media companies, home to some iconic brands like Vogue, GQ and Vanity Fair. On a quite shocking front, the Magazine giant announced that they will lay off 90% of employees in Russia and will halt the distribution of Vogue Russia and other publications of theirs. The biggest reason for this decision was said to be the Ukraine invasion by Russia. The company has cut off its term permanently with Conde Nast Russia.
Common Reasons for the Layoffs
Big companies and organisations are facing problems and many of them are laying off their employees in response to that. There are multiple reasons, varying from company to company. Some of the common reasons for the layoff are:
Companies are not able to adapt to the situations after the lockdown and pandemic.
Inflation is on the rise again.
Companies facing financial difficulties.
The slowdown of funding in the business world.
The Ukraine invasion by Russia has led many companies to stop doing business with the latter.
The inefficiency of employees.
Restructure and modernisation of a company.
Companies That Have to Freeze Their Hiring
With the economy of the world facing jeopardy and several other reasons, a number of companies have frozen their hiring and they are:
Meta has frozen their hiring and it is said to be lasting through the first quarter of 2023. The main reasons, the company has given are the industry-wide downturn and privacy data changes.
In May 2022, Wayfair froze their hiring for 90 days and again the reason is the situation with the economy of the world.
Twitter freezes their hiring and many of its top employees are getting fired, the sole reason is the ownership change of the company, as it now belongs to Elon Musk.
Google is another company that has slowed down its hiring, though it has not frozen its recruitment yet, as mentioned by Google CEO Sundar Pichai, in the first week of July 2022.
Conclusion
Various companies are taking the step of firing their employees as mentioned above the reason varies from economic conditions to the pandemic to the restructuring of the company, and even the inefficiency of the employees. Apart from all these, there also seems to be a slowdown in funding and pressure by investors to make the company more and more profitable. With the current global economic situation, it seems like the worst is yet to come.
FAQs
What is a layoff?
A layoff simply refers to the termination of an employee of a company. It occurs due to business-related reasons and not because of the employee’s fault. A company may lay off a single employee or multiple employees at the same time.
Why Companies are laying off their employees?
Companies are firing employees for various reasons that vary from economic conditions to the pandemic to the restructuring of the company, and even the inefficiency of the employees.
Which Indian startups are laying off their employees?
Many Indian startups are laying off their employees in 2022, including Udaan, Unacademy, BYJU’S, Vedantu, Meesho, Cars24, Clear, Lido Learning, and more.
Is Meta laying off its employees?
On November 9, 2022, Meta, the parent company of Facebook, Instagram, and WhatsApp, announced that it is laying off more than 11,000 employees, accounting for nearly 13% of its workforce.
How many Twitter employees were laid off?
On November 4, 2022, Twitter laid off about 3,700 employees, accounting for nearly 50% of its global workforce, including 90% of employees in India, following the company’s acquisition by Elon Musk.
Sanjeev Barnwal and Vidit Aatrey founded the reselling e-commerce marketplace, Meesho, in 2015 which is headquartered in Bengaluru. The marketplace gained popularity due to its ease of use and affordability. It is a marketplace that connects manufacturers to resellers. Over the years, Meesho boasts of more than 100k registered suppliers, has delivered orders to over 26,000 pin codes across 4,800 cities, and has over 15 million resellers conducting business on its platform.
As an online e-commerce market, Meesho’s environment allows an individual to establish a business without any investment. It allows such individuals to choose various commodities listed by the manufacturers and resell them to their customers through social media networks like Facebook, Instagram, and WhatsApp. Their product portfolio includes clothing, accessories, furniture, utensils, and cosmetics.
Meesho has raised capital through 11 funding rounds and by April 2021 joined the unicorn club. As of March 2022, Meesho was valued at USD 5 billion. Meesho is planning to raise more capital through an IPO offering in early 2023.
Recently, Meesho has been in the news for announcing a boundaryless workplace model allowing their employees to work from anywhere around the globe. The Chief Human Resources Officer of Meesho, Ashish Kumar Singh said – “Driven by our mantra to build a people-centric workplace, Meesho has always ensured employees are at the core of everything we do. We have been championing many industry-first initiatives that have redefined conventional workplace norms and this new policy is a step in that direction. We have studied multiple future-of-work models to arrive at this novel boundaryless approach. In the future, this will also give talent across the globe an opportunity to build for Bharat with Meesho.”
Singh also said that this new move has helped the company win new talent, cut attrition, and score higher on employee welfare metrics. “Cultural or employee initiatives attract the best talents from the industry,” he said.
As companies began recalling their workforce to the office after the completion of vaccinations, Meesho wanted to understand their mindset and needs. They received mixed reactions from their employees. Some wanted to come back permanently, others wanted to work from home while the rest preferred a hybrid model of working. Since the company was already working remotely due to the pandemic lockdowns, they had an inkling of the resultant arising issues.
Onboarding of New Recruits
Newer talents joining their ranks would find it difficult to navigate their way around new processes and people without being able to meet them personally.
Collaborative Activities
There was almost no time left for individual work or self-reflection due to long virtual meetings and discussions. The question to address was to find a way to communicate and collaborate efficiently and effectively without time-consuming meetings.
Feeling of Belonging
The physical distance caused by remote working was affecting the softer aspects of togetherness and human contact. It also affected the office culture that builds when everyone is working together.
The solution to all these issues was – A Boundaryless Workplace Model!
Meesho’s Boundaryless Workplace Model
This working model was designed to resolve the abovementioned issues. Steps were taken that addressed each issue individually and resolved it to everyone’s satisfaction.
Where Are Meesho Employees Working From?
Quarterly Summits
These summits effectively resolved the onboarding issue. It allowed the teams to come together for a week every quarter at Meesho’s headquarters in Bengaluru through company-sponsored travel and stay. The week would be eventful and packed with work, team-building activities, off-sites, parties, and get-togethers. This encouraged formal and informal bonds between colleagues, enhanced collaborations and allowed the new joinees to meet, greet and understand their colleagues.
Collaborative Activities
Technology played a larger part in addressing and resolving the issues creeping in due to long virtual meetings and discussions. Coda was adopted for async interaction and feedback and Asana for team and project management async. These tech tools reduced the many overheads that usually accompany remote working style.
Increasing Productivity
The concept of “Silent Meetings” was introduced. A pre-read document was circulated before scheduled meetings for participants to be fully familiarized with the topic of discussion. It allowed the actual meeting to be focused on solutions and points of alignment. This working style keeps evolving with the introduction of new ways of working to boost productivity.
Child Daycare Facilities
Meesho management tied up with a creche aggregator platform giving their employees access to more than 1000 verified and vetted daycare facilities across the country. Also, the company provides reimbursement for child daycare facilities.
Satellite Offices
This option resolved the issue for employees who wished to work from offices. Meesho tied up with coworking space aggregating platforms to have office spaces in cities with the highest concentration of Meesho employees. This led to Meesho having satellite offices in Delhi, Noida, Gurgaon, Hyderabad, Pune, and Mumbai.
Advantages of the Boundaryless Workplace Model for Meesho
In Which Cities Do Meesho Employees (Meeshoites) Live?
It has been over 6 months since Meesho implemented this new workplace model. Ashish Kumar Singh said – “Our policy addresses each of these problems by way of quarterly summits, annual “workation”, virtual real-time collaboration tools and virtual boot camps for new joiner assimilations.” Meesho’s management has observed definite advantages to their new work model.
A diverse geographical distribution with employees working from more than 200 tier 2/3/4 towns and cities forming 43% of their entire workforce.
Employees have a higher saving.
Many employees have used their time and money to further their passions.
Employees enjoy having more time to spend with their families.
Meesho’s Other Employee Policies
There are a few other policies that Meesho has introduced in a bid to make their organisation employee-centric.
Inclusion
This is a core value to ensure that talent stays within the organisation. This policy of inclusion has given rise to initiatives like:
Gender Neutral Parental Leaves.
The family definition in the liberal Insurance includes LGBTQ + Live-in Partner insurance coverage under GMC.
Infertility Coverage of INR 1.5 lakh on IPD.
A gender reassignment leave for 30 days.
Optional leaves of 64 days that cover festivals and other special days.
Capability Enhancement Program
Employees are encouraged to pursue any interest, skill, or hobby outside of work which is fully reimbursed by the company. This is done through IDP (Individual Development Plans) where assistance is offered for full-time or part-time education, online and offline certification and personal development in terms of hobbies, language skills, and sports.
MeeSOPs Program
The MeeSOP Program allows every employee of the company, irrespective of seniority, a chance to own a part of the organisation. The MeeSOPs vest by the end of year 1, giving opting employees the opportunity and the control to cash in on Meesho’s frequent ESOP liquidation programs.
Wellness Leaves
The Infinite Wellness Leaves program offers employees the chance to take a leave for 365 days in a year in the event of a critical illness of self or a loved one or even if the employee wants that time to pursue a personal goal which is outside the scope of work. This is a step towards supporting employee health physically, emotionally, and mentally as well as positively impacting the employee’s productivity.
In the year 2021, Meesho was the first company to introduce the annual ‘Reset-and-Recharge’ 10-day post-Diwali break that allowed employees to completely unplug from work. This year saw a repeat of the same Reset-and-Recharge break for Meesho employees.
Meesho’s people-first policies are centred around its employees. Their operating model allows them to deep dive into problems, understand them, and then focus on finding the best solution that serves all. The company’s goal is to attract the best talent in the industry and, to that end, offer an environment that is conducive to growth and productivity. Meesho’s industry-leading retention is its own testimonial to the environment that it creates for its employees.
Conclusion
As a workplace model, Meesho’s Boundaryless model is an industry first. At first, it met with some scepticism among its peers. However, as a company, it recognised the changes that were brought on by the pandemic and sought to re-invent its policies to adjust to the newer ways of working. Meesho has proven its point with aplomb.
FAQs
What is Meesho workplace model?
Meesho has a boundaryless workplace model that allows its employees to work from anywhere around the globe.
What are the key characteristics of Meesho’s boundaryless workplace model?
The key characteristics of Messho’s boundaryless workplace model are:
Quarterly Summits
Collaborative Activities
Satellite Offices
Child Daycare Facilities
What problems did Meesho face with remote working?
The problems faced by Meesho with having a work-from-anywhere model were:
Open Network for Digital Commerce (ONDC) was formed on 31st December 2021. However, the initial pilot phase of this program was launched on 29th April 2022. The target behind the introduction of this platform in India is to bring scalability and accessibility to the field of e-commerce.
The initial idea of ONDC came from the Piyush Goyal-led Department for Promotion of Industry and Internal Trade (DPIIT).
The project is moving forward under the leadership of T Koshy (CEO), who was a former partner at the consulting firm EY, along with a 9-member advisory council that consists of names like Nandan Nilekani, the co-founder of software powerhouse Infosys Ltd, National Health Authority’s RS Sharma and more.
Nilekani has also earlier helped the Indian government in developing Aadhar biometric ID system. As per him, ONDC is meant to democratize digital commerce in India.
As per a survey, India in 2021 had around 289.1 million digital buyers. This number is expected to increase and reach around 377.6 million in 2025.
Number of Digital Buyers in India
To date, the maximum share of eCommerce in India is in the hands of a few big companies. However, the growing number of buyers invokes the need of including small sellers from remote places to become a part of this huge market.
To help resolve this issue with the aim of bringing more retailers and sellers online government brought forward the concept of Open Network for Digital Commerce (ONDC).
Impact of ONDC on the E-commerce Industry of India
What is ONDC?
ONDC Logo
Before understanding how the government will implement this and what are its benefits, let us first understand clearly what ONDC is.
Until now, digital commerce across India is abiding by the platform-centric model. This means there are different platforms available online through which a seller can sell his product and a buyer can purchase them by registering on the same platform.
This means that the buyer and seller have to be on the same platform for an online deal to occur.
The idea behind ONDC is to bring e-commerce to the open network model instead of the platform-centric model. This will make e-commerce approachable for all types of buyers and sellers.
The idea is to bring the buyers and sellers from different platforms into each other’s approach without any of them having to register on the platform on which the other exists.
It will allow the buyers and sellers from different platforms to connect with each other, provided that both the platforms are linked to ONDC. This is similar to the role UPI plays in terms of transactions. UPI is a fitting example of the concept that ONDC is working on. This is because where UPI united the banking partners and the merchants/users, via a single unified platform connected through the mobile number, ONDC is pivoting on a similar concept that will unite the buyers, sellers, logistics providers aggregators, payment gateways, and more on a single platform, which will make buying and selling easier for everyone in the ecosystem.
Therefore, the ONDC network allows the buyer to connect with the seller and make transactions to settle the deal irrespective of which applications they are using for buying or selling the products.
UPI and ONDC | What’s the Difference?
Often during the ideation and the development of the ONDC product, we have heard people, businesses, and media placing ONDC and UPI systems side by side. While both the systems are based on a similar idea, which is to link people and make things in the Indian market easier, they are poles apart really in terms of the functionality, complexity, magnitude, people, segments and markets involved, and more.
For example, the UPI system was involved in the secure transfer of finances, the main objective of which was to facilitate the transfer of funds, and keep the same secure between banks, merchants and customers. However, when it comes to ONDC, the concept of ONDC does not involve a direct transfer of goods and services but is related to the same.
Besides, ONDC also has a list of subjective variables, which the UPI doesn’t have. For instance, ONDC has to look after the quality of the products being sold, onboarding sellers and shops, making the communication between them easier, overlook the reliability of both the sellers and the buyers, looking after the speed of delivery and more.
Also, when it comes to the UPI system, nothing was dependent on physical interaction, which stands in sharp contrast to the ONDC system, where the latter is significantly dependent on the offline steps after the matchmaking is done online.
The first option is to create its own website. This might require some technical support. Further, this is a cost-intensive process as it involves a lot of extra charges such as website creation and management costs, logistic charges, etc.
Also, even after the website is built and functional, the seller will have to invest a lot of money in advertising for his website in order to attract buyers.
The second option is to sell the products on aggregator platforms or so-called online marketplaces. Although this system appears quite convenient in comparison to building a website, it has its own issues.
The two top players in this field i.e. Amazon and Flipkart are both US-based companies. They keep a large share of profit in return for displaying and selling your products on their platform. In addition, sometimes, there have been complaints of brand preferences where these platforms are said to exhibit favoritism towards a few brands.
Moreover, sometimes these marketplaces collect data from the sellers and depending on the market inclination, introduce their own products, to stay ahead of the curve.
Another main concern associated with e-commerce is the lagging of small retailers, merchants, MSMEs, etc. Owing to the limited reach of e-commerce in small towns and villages, these small businessmen are deprived of the benefits associated with e-commerce.
Most of them have not been able to begin their online journey on these digital selling platforms due to restricted technical knowledge and the small number of options available.
To counter these problems and take digital commerce to a whole new level, ONDC has been formed. The aim is to make e-commerce reachable even for small retailers and merchants.
The ONDC platform is an idea that is focused on increasing 3 major things that most buyers and sellers dream of:
Discoverability – The ONDC platform will help both the buyers and the sellers maximise their discoverability.
Transparency – ONDC will offer clear visibility and the benefits of comparing everyone and everything that is listed on it. This will make things transparent enough for everyone and everything related to eCommerce.
Interoperability – The ONDC network will have the buyers, sellers, aggregators, delivery partners, logistics providers, and more, and all of them will be operating freely with each other, forming a stable and trustworthy network for maximum benefits.
How will ONDC impact the e-commerce industry in India?
The introduction of ONDC will encourage small retailers to step foot into e-commerce. ONDC will result in bringing separate buyer-centric and seller-centric apps that will be beneficial for anyone who is invested in e-commerce.
The new apps that may appear in the market can help resolve other issues for buyers as well as sellers. For example, it may help the sellers with logistics solutions while the buyers may be benefitted by shopping from the nearest available or cheapest store in town.
The main benefits expected out of ONDC are as follows:
Formalization and democratization of e-commerce.
Large scope for discovering prices and comparing them.
Auxiliary support and services for both buyers and sellers.
Enhanced business opportunities owing to the open platform.
Option to outsource for both buyers and sellers.
Reducing the monopoly of big shots in e-commerce.
Rational process of business.
Some of the areas/industries that ONDC is expected to disrupt are:
Cab services – Two major players driving the cab services in India are Ola and Uber. However, whether it is their drivers or the Indian customers, all are dissatisfied with the policies and the management of the companies. Here, the ONDC platform can come as a respite for the users, who can get the services they ask for at lower costs, while on the other hand, the cab drivers can freely sign in with ONDC to get a bigger and better reach.
Food delivery – The food delivery ecosystem of India has been largely controlled by Zomato and Swiggy, where both the customers and the restaurant providers are at the mercy of these two foodtech giants. Many restaurant partners have earlier thought of delivering directly, but they failed. The ONDC can now empower them better to bring in the change!
Quick commerce – Quick commerce, which is looked up to as the next big thing in India, was earlier in the hands of the Kirana stores, who were the original quick commerce players. However, they seemed to have lost the battle against the able quick commerce players like Zepto, Dunzo, Instamart, Blinkit, and more. This new initiative of ONDC can, therefore, gear up the Kirana stores and their owners to serve their customers faster and better.
For the first couple of years, ONDC has set a budget of Rs 150-200 crore, mentioned by T Koshy, in a report dated July 2, 2022. CEO Koshy said that it has already raised 85% of its funding for the first phase of the operation. The platform had earlier chosen 20 institutions and asked them to put Rs 10 crore each from their funds. It has been earlier reported that the ONDC platform has raised over Rs 155 crore with the help of some of the largest banks of India – SBI, Axis, PNB, HDFC, Bank of Baroda, and Kotak Mahindra Bank, and some of the financial institutions like NSE, NPCI, NABARD, and SIDBI. T Koshy has further specified that ONDC has got 17 such investors to fund them with Rs 10 crore each by March 31, 2022, while the remaining organisations will extend their funds to ONDC by August 2022.
Speaking about the ownership of ONDC, T Koshy mentioned that no investor would be allowed to hold more than 50% of the ONDC stakes.
Tracing the Growth of ONDC
The ONDC platform is on the brink of completion and pilot have already started in a selected list of Indian cities. A trial run of ONDC has been conducted in 6 cities in India including Bengaluru, Shillong, Lucknow, and Coimbatore.
ONDC Onboarding Grows!
With players like Walmart-owned Flipkart, Reliance Retail-backed Dunzo, Alibaba-backed Paytm, and more already joining the revolutionary platform, and Amazon willing to join it ahead, ONDC is already creating waves. Many other seller platforms, buyer platforms, logistics providers, and payment gateways are also signing up with the ONDC concept. As per the latest news, nearly 24 startups, like Meesho, and numerous other subsidiaries of Flipkart have joined ONDC. The ONDC platform is looking to onboard around 200 companies ahead, as per reports dated July 19, 2022. Snapdeal has already signed the agreement with ONDC earlier in July 2022, and will likely be integrating with the platform by the end of August 2022.
After Dunzo, another Reliance Retail-owned startup Grab joined the ONDC platform, as per reports dated August 1, 2022. 80% of Grab shares are currently owned by Reliance Retail. Grab is a 9+ years old startup that offers a wide range of services including on-demand, reverse deliveries services, and first and last-mile logistics to clients including FedEx, Blinkit, Paytm, BigBasket, Myntra, Amazon, and Swiggy.
Dunzo’s B2B logistics arm, Dunzo for Business (D4B) has collaborated with ONDC with an aim to provide last-mile delivery services to local enterprises on the ONDC network, as per reports dated August 5, 2022.
Microsoft has become the first international company to join the ONDC platform. The American software giant will reportedly bring a social commerce platform or one that will allow a group buying feature for its Indian users. This association would enable Microsoft to connect with Indian users without depending on any e-commerce platforms. This partnership with Microsoft reveals the credibility attached to the ONDC platform of India, mentioned T Koshy.
ONDC Inked MoU with the Small Industries Development Bank of India (SIDBI)
ONDC inked a Memorandum of Understanding with SIDBI to onboard small and medium-sized businesses on the ONDC platform, which would help ONDC improve ecommerce participation. Signed between the CMD of SIDBI Sivasubramanian Ramann, and the Managing Director and CEO of ONDC, T Koshy, this agreement would lead both the entities to encourage the MSMEs access the open network ecommerce platform.
The ONDC platform is not here to challenge the big players like Flipkart and Amazon. The ONDC CBO Shireesh Joshi confirmed that the platform will stay essentially as “eCommerce enablers helping the small retailers leverage the digitisation of commerce through our network.”
The penetration of the eCommerce industry has only been 4-5% so far, as per July 2022 reports. To boost the same by increasing the number of retailers is one of the main objectives of the ONDC network. Joshi further revealed that the bigger players like Flipkart and Amazon will reap major benefits if this objective is fulfilled.
The ONDC platform will be launched in 75-100 more cities in India by August-September and will be open to the public during the same time in 2022, mentioned T Koshy, the CEO of ONDC, as per the reports dated July 2, 2022.
Koshy has added that the ONDC will be opened to be public whenever it will find that there are enough sellers in a pin code area. Launching the service in these cities ahead will help the initiative lay a foundation on which the network can grow in the times upcoming, organically. The ONDC platform is expected to see a “hockey stick-like growth”. The CEO of the platform also pointed out that if it gains the support of the CSC SPVs (common service centre – special purpose vehicles), which are designed to spread the government’s e-services to rural areas and remote places, then that can help ONDC reach at least half of the Indian villages.
Marquee investors like Sequoia India and SoftBank have advised their portfolio companies to join the Open Network for Digital Commerce (ONDC), as per reports dated July 20, 2022.
ONDC Challenges
ONDC has come up as a revolutionary product that will transform the Indian market in the times upcoming. However, due to the complex design of the product, it has already started to face numerous implementation challenges. In comparison to the UPI system, ONDC is way tougher to both design and implement.
Conclusion
With the schemes like digital India, no doubt e-commerce is the future of the Indian market. This is also clear from the fact that the Indian e-commerce industry is expected to rise from $46.20 billion in 2020 to $200 billion in 2026. Here, the ONDC can easily be identified as a new-age idea that has a huge market ahead.
At this stage, the e-commerce platforms, being totally captured by a few large companies can certainly impact the small businessmen from the remote areas of the country, who still are unable to utilize this amazing platform.
This is sure to have an adverse effect on the economy with these small retailers losing their business to a few big players.
The introduction of the Open Network for Digital Commerce (ONDC) at this point is certainly a great initiative by the government to help these small businessmen to maintain their position in the race.
This will also give them the opportunity to escalate their businesses to a larger scale by making their products reach a larger audience.
FAQs
What is ONDC?
Open Network for Digital Commerce (ONDC) is a non-profit organisation in collaboration with the Government of India that brings e-commerce to the open network model instead of the platform-centric model. This will make e-commerce approachable for all types of buyers and sellers.
Who owns ONDC?
ONDC is owned by the Department for Promotion of Industry and Internal Trade.
Who is developing ONDC Project?
T Koshy of EY is leading the Open Network for Digital Commerce (ONDC) project, supported by a 9-member advisory council consisting of names like Nandan Nilekani, the co-founder of Infosys Ltd., and others.
Meesho is an Indian-based mobile application. Meesho is a social commerce platform. The company was founded in the year 2015 and is established in Bangalore. The company helps small businesses to start their business through certain social channels which involve WhatsApp, Facebook, Instagram, etc.
Meesho has a lot of products from various niches for reselling. The products will undergo quality checks and the company ensures that it comes from high-quality suppliers. Meesho lets you resell the products listed on their platform.
You can sell various products using it and increase your customer base. Here is a list of certain products you can sell through Meesho.
Women Ethnic Wear
Women Ethnic wear on Meesho
You can sell all types of Sarees through the Meesho app. They have different categories for a range of Sarees such as Silk saree, Cotton Silk saree, Cotton saree, Georgette and Chiffon saree, Satin saree, Solid saree, Embroidered saree, and Zari Woven. These are one set of ethnic wear for women.
Other than different types of Sarees you can sell different types of Kurtis such as Cotton Kurtis, Rayons Kurtis, Anarkali, Embroidered Kurtis, and Solid Kurtis. You can also sell Kurta sets which include Rayons, Palazzo sets, embroidered, cotton and, pant sets.
You can sell different suits and dress materials such as cotton dress material, embroidered dress material, Jaipuri dress material, Chanderi dress material, and Crepe dress materials.
There is a list of other ethnic wear as well such as Lehengas, Blouses, Dupattas, skirts and sets, Abayas, Ethnic Jackets, Petticoats, and ethnic bottom wears. These are all the different categories of ethnic wear sets for women which you can sell on Meesho.
You can also sell different types of western wear for women which include tops and tunics, T-shirts, dresses, gowns, etc. You can also sell western wear in the form of a combined set on Meesho. You can even sell bottom wear such as jeans, leggings, palazzos, shorts, and skirts. You can sell inner wear for women as well as sleepwear such as night suits and night dresses.
Apparels for Men
Men’s watches on Meesho
Meesho also has a Men’s category, where you can sell various top wears which include T-shirts, shirts, and winter wear such as sweatshirts, jackets, sweaters, etc. You can sell bottom wear which includes track pants, Jeans, Chinos, Formal pants, etc.
You can also various accessories for Men such as different types of watches which include leather watches, strap watches, chain watches, digital watches, fit bands, etc. Other than these you can also sell different types of belts such as casuals, formals or different types of them. You can also sell wallets, and certain jewellery for men such as hand bands necklaces, rings, studs, etc.
You can also sell different types of sunglasses as well as bags, and different types of shoes which include sports shoes, formal shoes, casual shoes, different types of sandals, slippers, flip flops, sliders, etc.
You can sell different category which includes ethnic wear such as kurtas and a combined set for kurtas, ethnic jackets, ethnic bottom wear, etc. You can also sell inner wear and sleepwear.
Through Meesho you can even sell a different category product for kids. You can concentrate on selling different sets of dresses for boys and girls such as boys sets like t-shirts and jeans or a formal set of dresses with a bow or a tie, dresses for girls or a girl set such as frocks, or again t-shirts and jeans for girls, etc.
You can also sell ethnic wear for both boys and girls, nightwear and winter wear. You can even sell products on the platform for Infants that is kids below the age of 2. You can provide products such as baby sets, Onesies and Rompers, ethnic wear, etc.
You can also sell different toys and accessories for kids such as soft toys, footwear, crayon sets, watches for kids, bags and backpacks for the kids, etc.
You can even sell baby care products such as beds and blankets for babies, Diapers, newborn baby care such as feeding bottles, baby accessories, baby swings, baby bibs, manicure sets, baby carriers, etc.
Kitchen and Appliances
Kitchen and Appliances | Meesho Top Selling Products
You can sell various kitchen-related products and appliances which include cutlery and kitchen tools such as knives, cutting boards, different types of spoons, etc. You can also sell storage boxes, cookwares and bake wears such as different utensils and pans, dining sets which include plates, coffee mugs, tea sets and kitchen appliances such as mixers, grinders, stove, oven, induction stove, etc.
Furnishing Products
Doormats on Meesho
You can also sell furnishing products on Meesho that are used in homes such as bedsheets, curtains, doormats and bathmats, curtains and sheets, cushions and cushion covers, mattress protectors, etc.
You can also sell different décor and organizers such as covers for different appliances, wall stickers, paintings, lights, clocks and wall hangings, showpieces, apparel storages, organizers and laundry bags, flower vases, etc.
You can also provide home improvement products which include cleaning supplies such as detergents, hand wash, floor cleaning liquid, bathroom accessories and gardening and insect protection products such as mosquito nets, mosquito bats, etc.
You can sell various cosmetics for women such as makeup kits, foundation creams and other face makeup equipment, cosmetics for eyes such as kajal, nail polishes, lipsticks, brushes and tools and various appliances such as hairdryer, hair straightener, etc.
You can even sell various skin care products for women such as face care products such as face washes, hair care products, body care products such as creams or lotions, perfumes and deodorants, eye care and hair removal products.
You can also sell various products for Men’s care such as beard oil, beard combs and products related to beard, shaving essentials, skin and hair care products, men’s perfume and deodorants, sexual wellness products, etc.
You can also provide products for babies and their mothers as well as fitness products, pain relief products, masks and sanitisers, oral care such as toothpastes, brushes, etc. and feminine hygiene products.
Jewellery
Jewellery on Meesho
You can sell various types of jewellery products as well such as jewellery sets, Mangal sutras, earrings and studs, bangles, bracelets, necklaces, chains, rings, anklets and toe rings, etc, you can also sell Men jewellery sets.
Electronics Appliances | Meesho Top Selling Products
You can sell various electronic items such as speakers and earphones. Bluetooth earphones and headphones, mobile accessories such as mobile holders, back covers, cables and chargers, power banks, etc. You can also sell smartwatches, mobile phones and so on.
You can also sell other electronic items on Meesho such as pen drives, camera tripods, microphones and different appliances such as led lights, bulbs, tube lights, etc.
Conclusion
These are the list of categories and various items you can currently sell of Meesho. You may find the addition of more categories in the coming years as the app is gaining more popularity in recent times.
FAQs
Can I sell my products on Meesho?
Meesho allows individuals to resell the products listed in the app by simply sharing using social media channels and earning margin.
Where can I sell Meesho products?
You can sell Meesho products through your social media accounts like Facebook and Instagram, through your Youtube Channel. You can create a blog to promote the products as in the case of affiliate marketing. You can spread the link through WhatsApp messages or status.
Who is the owner of Meesho app?
Vidit Aatrey is the co-founder and CEO of Meesho.
What are the products to sell on Meesho?
Some best products to sell on Meesho are:
Women Ethnic Wears
Women Western Wears
Apparels for Men
Kids Wear
Kitchen and Appliances
Furnishing Products
Cosmetics and skincare
Jewellery
Electronics and House Appliances
What are the top selling products on Meesho?
Meesho’s best-selling products are from the following categories:
Kanimozhi Sivakumar
Alan Joseph
