Tag: medical practitioners startups

  • Practo- Business Model & Revenue Model | How Does Practo Make Money?

    Numerous technological innovations and advancement has made the world a smaller place. Irrespective of type of business, online services is booming. The demand of online service has taken over the healthcare industry as well. Online doctor consultation is rising popularity and growing with high speed after Covid Pandemic. There has been 500% increase in online doctor consultations in India in 2020.

    Practo is one of those online doctor consultation platform which has revolutionized the healthcare industry. Practo enables consumers to find the best doctors, book appointments, and consultations for better health care decisons and treatment. The bangalore based healthcare platforms has gained tremendous popularity. Here are insights of Practo’s Business model, its revenue model, and more to know about Practo.

    About Practo
    Services Provided by Practo
    Business Model of Practo
    Why Should Doctors Use Practo?
    Practo’s Customer Segments
    Key resources for Practo
    How Practo makes money?
    Acquisitions of Practo
    Revenue Model of Practo
    FAQs

    Practo Business Model | How Practo earns money?

    About Practo

    Practo is an Indian based company that is now established in about 15 countries. It is an application that works as a bridge between doctors and patients and is mainly focused on booking interactions with doctors. It was founded by 2 Indian B.Tech students, Shashank ND and Abhinav Lal. They aimed to come up with a way to save or keep reports and other medical prescriptions. Their idea was then put into action and they came up with an online platform where the patients can interact with the best online doctors, book appointments and so on.

    Services Provided by Practo

    Their major value proposition for patients was to make online healthcare search easier. The application must be able to help patients look for various medical help like doctors, hospitals, clinics, laboratories, check-up and scan bookings and so on. This must be done through the app or website and without any issue. They should be able to get a virtual doctor on demand.

    The next plan was Practo Plus, which is a subscription-based membership. This is to provide perfect 24/7 care.

    Practo not just helps book appointments but also consult a doctor online. This is a cost and time-saving attribute in the app. In this case, the communication can be through audio call, video call and also image sharing through the app. This can help the doctors diagnose and give necessary medical advice.

    Just like Google drive helps us save details and records for future use, Practo drive helps patients store the necessary medical records like test results, prescriptions, schedules, etc. This is highly secure and safe.

    Business Model of Practo

    Practo Logo
    Practo Logo

    The first thing that a business has to do is to figure out the major activities and value propositions and make a perfect, working business model. Practo, being a common platform for patients and doctors, they had to make sure there was proper value provided to both sides.

    Why Should Doctors Use Practo?

    Practo competitors
    Practo competitors

    Practo helps the doctors get more patients and grow their practice online. They can hence maintain a better relationship with the patients and also chat with them whenever necessary. A prescription can also be uploaded through the app. Follow-ups and other notifications can also be given by the doctors to the patients. They can also publish health-related articles and tips. Practo makes the entire system easier and efficient.

    Practo provides a complete tool for clinic management for doctors which helps in generating invoices, reminders, storage of bills and prescriptions, etc. On the whole, the online visibility of the clinic and the doctor grows with the use of Practo.

    Practo’s Customer Segments

    Practo has segmented their customers into 3. Which are:

    Practo's customer segment
    Practo’s customer segment

    Key resources for Practo

    The major resources that they use are the website, the app, their staffs and manpower and Information technology.

    Their major activities are:

    • Marketing and advertising, through which they promote their product and services. With the growing use of social media, they use those platforms to promote Practo.
    • This, being a technology-based app, their another major activity is to develop an easy to use software.
    • They also had to bring in and enhance the network between patients, doctors, labs, clinics and so on.

    They also have the perfect customer relationship management strategies. They provide 24/7 customer service through mails, chat and also phone calls and their automated services, like notification system and SMS services have helped them maintain customer relationships.


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    How Practo makes money?

    Any company thinks of how to increase revenues and hence generate more profits. Practo also has its way to make huge revenue. We know that Practo has a few products and services and using this they generate the revenue.

    They initially started by taking a certain percentage of money for every booking that takes place. As they expanded, they found more opportunities to get better revenues.

    Practo charges the doctors and hospitals some money for getting listed in the app or the website. This also gives them some revenue. They are now expanding their domain and are now connecting bigger hospitals, labs and pharmacies and take commissions from all these. This is their basic revenue model. Over this, there are a few other ways by which they generate revenue.

    Acquisitions of Practo

    They get revenues through their acquisitions. Practo has acquired 4 companies.

    • QikWell: It is an online appointment booking software
    • FitHo: It is a disease prevention app
    • Genoo: A software development firm
    • InstaHealth: Hospital management software

    Market Growth Of Online Doctor Consultation During Lockdown
    Are you looking for Online Doctor Consultation? Consultation is available at your fingertip. The market growth has increased rapidly during the lockdown.


    Revenue Model of Practo

    Over the years, Practo has helped doctors reach a lot of patients and also helped them practice medicine.

    Just like there are search results on search engines, Practo has a search result. Doctors need to get on top of the list to be able to do more online consultations and hence earn more. Practo Profile sells premium listing and for this, the doctors have to pay some money. This is a part of their revenue.

    The next way of generating revenue is through Practo reach wherein, Practo provides ad spaces on their website and app. It is available in various sizes and the payment depends on various factors. Displaying ads on their website also gives them good revenue as we know that Practo has a lot of users.

    There is another division in Practo which is called as Practo Ray. This helps the doctors Manage the hospital or clinic. It is a PMS (Practice Management Software) for the doctors. For doctors to use this, they need to pay a fee, monthly. This is the largest source of revenue for Practo.

    Next comes Practo Plus. It is a subscription-based yearly healthcare plan for patients. It offers unlimited online doctor consultation and Practo gets some revenue from this too.

    Practo earns from medical deliveries too. Now that they have tie-ups with labs and pharmacies, they get some commission for bookings and also from delivering medicines to the patients. They also make the sale of medicines to drug stores and chemists.

    The main reason for Practo to be able to attract the customers is because they can cover the right audience. They know that there is no big point in covering famous doctors as they would have already established themselves and would not pay much for Practo and so, they started by approaching new doctors and clinics who will need to get patients. Also, there are not many competitors in the field as Practo has already attracted most doctors and patients and it is well established.

    FAQs

    What is the revenue of Practo?

    Practo has recorded a revenue of Rs 124.3 crore for the financial year ended March 31, 2019.

    How does Practo work?

    Practo offers a secure and encrypted platform for patients to connect with doctors online to interact at their own convenience.

    What is the valuation of Practo?

    Practo valuation stands at $904 Million (April, 2021).

    Who are the top competitors of Practo?

    The top 10 competitors of Practo are:

    • Lybrate
    • DocsApp
    • 1mg
    • Goqii
    • Portea
  • Startup Ideas for Medical Practitioners During Pandemic

    Every domain has certain gaps that can be filled only through out-of-the-box solutions. The field of medicine is no exception. Doctors and other practitioners in every capacity and designation can also come up with innovative ways of earning cash through secondary sources. These alternate methods if given the time and dedication, can eventually become a primary income source.

    “The concept of entrepreneurship and startups is only for those dealing with technology.”

    This is not true anymore. The above statement was good to be true if these were earlier times when startups just getting into the market. Now it all depends on how creative and ingenious an individual is.

    Startup Ideas for Medical Practitioners
    FAQ’s
    Conclusion

    Startup Ideas for Medical Practitioners

    Here are some startup ideas for medical practitioners to introspect on and realize their dream of starting their own venture.

    1. Online Consultancy

    People are actually busy these days, they are so busy that they tend to not go to the doctor, till it’s necessary.  It’s common for people to look up their symptoms and identify probable diagnoses using the power of the internet and the countless health-related websites it has to offer. A doctor specializing in a domain of medicine such as cardiology can leverage this trend in today’s generation. By starting a website, he or she can provide online consultation services at a lower cost than what it’d take to visit a practitioner in real.

    2. Medical Prescription Query Services

    A lot of patients end up not being able to purchase medicines due to an incomprehensible doctor’s prescription. While pharmacists are there to help you out, won’t it be a plus if someone could suggest you generic medicines instead of the expensive ones that health specialists usually recommend? Mind you, in order to be able to cater to a variety of prescriptions, it is suggested a group of medical specialists start such an initiative as a team in order to cover as many health domains as possible (cardiology, dentistry, orthopedic, etc.)

    3. Online Medicines Store

    The following is the lifeline of many people in urban areas. Especially, for elderly people, as they are not able to go to medical stores often. For this purpose, this online medical store is getting on-trend. You will be able to get all kinds of medicine, at a cheaper cost and at your doorstep. Easy-peasy right? Hence, these online medicines store a good form of a startup in the medical field.

    4. Consultant to Big Pharmaceuticals

    Companies such as Pfizer, Sun Pharma, Ranbaxy, and many others need expert advice from medical practitioners when it comes to drug trials. As a strategist to these big-shots, doctors can earn good money without working for long hours. Moreover, getting to be a part of something that’s likely to affect the lives of many in the form of medicines is worth the effort!

    5. Reviewing Health Insurance Claims

    Insurance companies don’t want to spend a lot but still protect people. The job requires time and a laptop to review the insurance claims. Medical specialists can take advantage of this kind of outsourcing that big insurance companies usually indulge in. While the idea is great for a startup venture but is a great way to earn some extra income in addition to the primary job for any doctor.

    6. Opening a Fitness Center/Spa

    Ordinary spas are in abundance. But if you’re a GYN/OB, then you can utilize the knowledge of yours to provide special treatment. Physiotherapists and orthopedic specialists have a large consumer base to tap into if they decide to open such kind of startup—fitness enthusiasts are willing to splurge cash to get into shape. This kind of setting is a glimpse of the future; fitness trainers will soon be accompanied by medical experts!

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    7. Becoming a Tutor

    The number of aspirants aiming to get into medical universities for education is staggering. The blossoming of coaching institutes means that the demand & supply is not entirely balanced. Moreover, the quality of educators is not of the standard at all institutes. If you had an exceptional preparation phase while attempting the medical competitive examinations and finally end up studying at a prominent institute solely on merit, then helping students in the same by teaching them is a proven way of making a good income.

    8. Facilitating Sale of Medical Equipment

    A doctor makes innumerable contacts, be it during practice hours or after that. These include pharmacists and medical items, vendors. Patients often lookout for medical equipment at cheap rates—oxygen cylinders, wheelchairs, etc. By leveraging their connections, practitioners can open online platforms dealing in the buying and selling of such items.

    9. Opening a Private Clinic

    This is by far the most common one and a sure-shot case of success. There will be maintenance costs, staff salaries, and other kinds of initial investment expenditures but once the clinic takes off, there’s no looking back. The point to consider is that opening a private practice is possible only after gaining significant experience either in public or private hospitals/institutions. Moreover, the location where the clinic would be set up is also decisive; if the locality is one where medical assistance is rare and not accessible to everyone for whatever reason, then even a small practice can generate significant revenue. But then if the same is to be established in a place already teeming with hospitals and clinics, then experience and popularity as a practitioner decide the level of success that is achievable.

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    10. Healthcare Apps

    We love different apps for different services. Also, people are actually concerned about their health but lack of time, concentration makes it difficult for them to keep track of their health. Hence, a good healthcare app is the need of the time. A complete app that provides all health care benefits like a nutritionist calorie counter, footsteps counter, etc. If the features include, a consultancy with a certified nutritionist, dietician, trainers then it is the perfect icing on the cake.

    11. Rehabilitation Center

    Substance abuse or commonly known as drug abuse is a common problem in today’s generation. To get away from such habits, parents, guardians, NGOs are constantly looking for a rehabilitation center. Hence, this area is also an area to have a startup. It’s not a niche area to work but it serves both public service and private profit. Make sure the center has good doctors, good medical staff, and moral support to the addicts, for their good recovery.

    12. Skincare Line

    This is not a very familiar startup in the medical field but trust me it is a very effective startup. You are not believing me, check Dr. Barbara Streum. She is a trained dermatologist who crafted plenty of skincare products used by celebrities, common people across the globe. Hence, if you tried a dermatologist who has come up with a new formula, different textures treating people’s issues then you should start your own skincare line Of products. It sounds like a new concept but it is an extremely profitable startup idea if been created with innovation.

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    FAQ’s

    How do I start a healthcare startup?

    To start a healthcare startup follow these steps:

    • Create a business plan.
    • Register with the state.
    • Obtain Medicare and Medicaid certifications.
    • Hire a great staff.
    • Get your clients.

    How many healthcare startups are there?

    There are approximately 2,500 startups in the healthcare sector right now, split into 34 categories. If you can successfully navigate the healthcare landscape, your startup will reign supreme.

    How can I start a healthcare company in India?

    If you are planning on starting a healthcare business in India that will have Application based Services which includes telemedicine services, you will be required to be registered as an ‘Other Service Provider’ (OSP) with the Department of Telecommunications. All drugs must be sold under a license.

    Why do digital health startups keep failing?

    A miscalculated profit margin, a too high or too low price tag, and a generally misplaced pricing strategy could mean the end of a promising digital health start-up.

    Is healthcare a profitable business?

    According to a 2015 Forbes report, healthcare was projected to be one of the most profitable industries of 2016. Perhaps not surprising, though, since the healthcare market is such a large part of the national GDP.

    Conclusion

    Doctors are uniquely qualified to be excellent healthcare tech founders and even operators as they are more familiar with the domain. They are famously termed as entrepreneurs with medical degrees who will drive much of the healthcare innovation to come in the next few years. These medical practitioners might not be immediately familiar with the startup world but they bring invaluable knowledge of the complex healthcare system to the table. They are familiar with how money moves internally, how incentives work inside the organization, and which regulations apply in which circumstances under the healthcare domain.