Tag: Medical Device

  • NPPA Orders Drug Makers to Cut Medicine Prices After GST Reduction

    On 12 September, the National Pharmaceutical Pricing Authority (NPPA) ordered all producers of pharmaceuticals and medical devices to lower their goods’ maximum retail prices (MRPs) right away.

    The government’s decision to rationalise the goods and services tax (GST) rates on medications and formulations, which was recommended at the 56th meeting of the GST Council, prompted this action. The goal of the NPPA’s move, which goes into effect on September 22, is to guarantee that the public directly benefits from the GST cut.

    On September 12, the NPPA issued a formal memorandum outlining precise guidelines for the pharmaceutical sector. It stated that in order to comply with the new GST rates, all manufacturers and marketing firms must update the maximum retail price of their medications and medical equipment.

    Till Now, No Penalties for Non-Compliance

    Although the NPPA statement does not outline sanctions for non-compliance, it does have the power to keep an eye on medication and medical device costs and to take corrective action if necessary. Under the Essential Commodities Act of 1955, failure to comply with NPPA’s price notifications may result in prosecution, which carries penalties such as fines and jail.

    Manufacturers must provide dealers, merchants, state drug controllers, and the government with an updated or supplemental price list to guarantee a seamless implementation. The public finds the NPPA’s directive to be extremely important, according to a number of media sources.

    The authority is making sure that the drop in the GST rate results in lower pricing for customers by requiring the modification of MRPs, which will make necessary medications and medical equipment more accessible and reasonably priced. Patients nationwide will profit from this judgement because it has a direct effect on their out-of-pocket medical costs.

    Raising Awareness: How the Public will be Informed

    In order to guarantee that the public is informed of these developments, the regulator has also underlined the necessity of extensive communication. Manufacturers and marketing firms are directed to notify dealers, retailers, and customers about the lower GST rates and the associated updated MRPs using all available means, such as print, electronic, and social media.

    To guarantee compliance, industry associations have also been requested to place ads in both national and local media. For the stakeholders in the pharmaceutical business as well as the government, the choice is very important. By using fiscal policy to lessen the financial burden of healthcare on citizens, the government shows its dedication to consumer welfare and health fairness.

    The NPPA has given the industry advice on how to handle the changeover. The memo makes it clear that if businesses can guarantee price compliance at the retail level, they are not required to return or re-label existing product that was released prior to September 22.

    Quick
    Shots

    •New pricing to apply from September
    22, 2025.

    •Decision taken at the 56th GST
    Council meeting.

    •Manufacturers & marketers must
    update MRPs to reflect new GST rates.

    •No direct penalties announced yet,
    but non-compliance may invite action under Essential Commodities Act
    (fines/jail).

  • Why Are Hearing Aids Expensive?

    Valued at USD 9.68 billion in 2021 and USD 10.23 billion in 2022, the global hearing aids market size is expected to grow at a CAGR of 8.1% to reach a total valuation of USD 17.68 billion by the year 2029. This is despite the industry experiencing a decline of 12.2% in 2020 as compared to 2019. The unsurprising reason for this decline was the global covid-19 pandemic and the severe lockdowns that affected business and commerce at all levels.

    The current growth experienced by the industry is attributable to a rising geriatric population and the growing number of patients requiring hearing aids as well as rising incidences of noise-induced hearing loss. According to 2020 reports by WHO (World Health Organisation) on deafness and hearing loss, approximately 1.1 billion people between the ages of 12 and 35 are at risk of suffering from hearing loss due to exposure to noise in recreational settings. The demand for cochlear implants is also rising, especially in children. Healthcare providers are also supportive of early cochlear implantation in an effort to restore hearing. All these factors are highly favorable to industry growth.

    What are Hearing Aids and How Did They Evolve?
    Types of Hearing Aids
    Reasons for High Cost
    Conclusion

    What are Hearing Aids and How Did They Evolve?

    A hearing aid is a device that helps improve hearing for an individual suffering from hearing loss. In many countries, hearing aids are classified as medical devices and regulated by respective laws. They were first created in the 17th century in the form of ear trumpets that then evolved into external hearing aids. These devices fit behind the ear and direct sounds in the front of the ear while blocking other noises. It was the invention of the telephone that started the journey of modern hearing aids. The first ever electric hearing aid was created by Miller Reese Hutchison around 1895 and was called the ‘akouphone’. It was only by the late 20th century that hearing aids began to be available commercially. Hearing aids have undergone a quick and technologically heavy evolution with the invention of carbon microphones, transmitters, digital signal processing chips (DSP), and the development of computer technology.

    Types of Hearing Aids

    There are many different types of hearing aids available in the market. Most of them, however, share similar electronic components –

    1. A microphone that picks up sound

    2. An amplifier circuit that makes the sound louder

    3. A receiver that delivers the sound into the ear canal

    4. Batteries powering the electronic parts

    The different styles of hearing aids are Behind The Ear (BTE), Receiver In the Canal (RIC), In The Ear (ITE), In The Canal (ITC), and Completely In the Canal (CIC). All these hearing aids come equipped with various features like directional microphones, noise reduction, feedback suppression, wireless connectivity, and direct audio input to help in different communicative situations.

    Types of Hearing Aids
    Types of Hearing Aids

    Reasons for High Cost

    As true as it is that hearing aids are expensive for most people, there are very real reasons behind them.

    Research & Development

    The process of making hearing aids smaller, more powerful, and more natural sounding involves an R&D process that costs hundreds of millions of dollars and the expertise of electrical engineers, sound engineers, audiologists, computer engineers, programmers, and more. This adds to the final cost of the product.

    Professional Services & Other Overheads

    Fitting hearing aids on a patient requires a trained audiologist or a hearing aid specialist. These professionals spend anywhere between three and six hours on each individual in an effort to correctly fix a hearing aid. This itself involves a certain cost apart from other overheads like staff expenses, maintaining an office, etc. which add to the final cost of the hearing aids.

    Why Hearing Aids Are So Expensive and How That’s Changing

    Product Customization

    In the ear, hearing aid devices require customization to fit in a particular ear. This takes skill, time, and effort adding to the cost.

    Product Return Policies

    Hearing aids now come with a money-back policy in case of a product return. However, such returned products cannot be sold to anyone else which means the manufacturer has to absorb the cost of that particular device. This, too, adds to the high price of hearing aids.

    Market Penetration and Size

    Currently, the market penetration and the size of the hearing aid market are comparatively small. For example, only 1% of the US population uses hearing aids. Combined with the costs involved in developing hearing aids, it is unsurprising that hearing aids are so expensive.

    Conclusion

    With technology evolving and the market poised for growth in the coming years, there are a few over-the-counter hearing aids available which are under USD 1000. However, it can still take up to a few years before hearing aids are available at a price that is comfortable for a middle-class individual to buy. Time will tell how the industry shapes in the future.

    FAQs

    What are the different styles of hearing aids?

    The different styles of hearing aids are Behind The Ear (BTE), Receiver In the Canal (RIC), In The Ear (ITE), In The Canal (ITC), and Completely In the Canal (CIC).

    What are the main reasons of high cost of hearing aids?

    Some major reasons for the high cost of hearing aids include:

    • Research and Development
    • Professional Services and other overheads
    • Product Customization
    • Product Return Policies
    • Market Penetration and Size