StartupTalky

Tag: Media Companies

  • Media Corridors: PR Agency to Help Businesses in Building Brands & Maintain Online Reputation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Media Corridors.

    The digital revolution and the growth of social media in the last few years have demanded all types of businesses to go online. The global digital population has reached 5 billion in 2022. When the customers are online, the online presence of businesses has become indispensable for sustaining the market. Building trust among customers and creating a positive brand image and maintaining the reputation becomes of utmost importance after the businesses create their online presence. Online reputation management is the best way to maintain your brand’s image. It helps in conveying the intended brand message to your target audience, developing a strong bond with your customers, and also assists in lead conversion.

    Media Corridors is a global PR & Online Reputation Management Agency to help all kinds of businesses create & maintain a positive brand image and promote their brand. Read to know more about Media Corridors, its founder, services, USP, growth, and the story of its starting up.

    Media Corridors – Company Highlights

    Startup Name Media Corridors
    Headquarters New Delhi
    Industry PR & ORM
    Founder Ayushi Arora Gulyani
    Founded 2015
    Website mediacorridors.com

    Media Corridors – About
    Media Corridors – Founder and Team
    Media Corridors – The Idea and Startup Story
    Media Corridors – Services
    Media Corridors – USP and Innovation
    Media Corridors – Client Communication
    Media Corridors – Challenges Faced
    Media Corridors – Recognition and Achievements

    Media Corridors – About

    As a Global PR & ORM agency trying to break through the clutter, the question is: how do they make their PR strategies stand out? Hence, they focus on their strengths. Media Corridor’s brand storytelling skills, combined with smart campaign planning that can help deepen the emotional connection with audiences, create a positive brand image, and deliver results that matter through the media landscape, whether traditional or digital. They BUILD campaigns and strategies, ENGAGE with the right media with a message-focused.

    Media Corridors – Founder and Team

    Ayushi Arora Gulyani - Founder & CEO of Media Corridors
    Ayushi Arora Gulyani – Founder & CEO of Media Corridors

    Media Corridors was founded in 2015 by Ayushi Arora Gulyani. She is the CEO of the startup.

    Ayushi has always wanted to do something more, something big and impactful. Something beyond my marketing skills.

    As a Communications’ professional who has built a career in the PR media landscape after having worked with various media organizations as a Journalist and PR representative viz., Times Group, Network 18, Lintas.

    Ayushi had started with a simple act of kindness, got associated with a NGO, felt their feelings. Celebrated Rakshabandhan with 100 brothers at another NGO, felt brother-sisterhood. Sold a painting made by me to raise money for the food victims in Nepal, felt humanity.

    Started coaching young media students, about building a career as a Communications’ professional, some of whom still visit me and speak with much enthusiasm about the roles they have identified for themselves early in life, felt intelligent.

    These simple act of kindness in her life, and her achievements as a Marketer makes her an overall happy soul who aims to leave her mark in whatever she does.

    Headquartered in New Delhi, Media Corridors has worked with clients across the country and from varied industries. Initially started with business marketing projects of corporates in the technology, hospitality and auto sector and with time they bagged startups, capital investment, and angel networks along with many individual business profiling mandates.

    Media Corridors is a group of Young, talented, enthusiastic and hardworking professionals. They are focused, detail oriented and professional in their approach. The agency has two teams; one deals with Traditional and Digital Public Relations and the other is associated with Content and Online Reputation Management. The team excels in supporting startups by marketing consultancy support and strategies to build the right brand image for investors and their end customers.

    Media Corridors – The Idea and Startup Story

    Media Corridors Logo
    Media Corridors Logo

    Ayushi started her career as a Journalist with Times Group in Bangalore, India. Her love for writing and unwrapping unheard stories through well-articulated articles started here. Later, she switched to Public Relations with Lowe Lintas’ LinOp in the same city to explore the realms of marketing and brand building in the media landscape.

    Switched to Delhi as her new place of residence in 2013, secured a job with Network 18 as a Food Editor with BURRP.com and thoroughly enjoyed working towards her marketing and editorial responsibilities in the hospitality industry. Having worked with a diverse sector client portfolio from auto, technology, to healthcare, lifestyle, real estate, and more, Ayushi started to find a neat balance in her writing and communications skills and was glad PR as a career happened to her.

    She took active part in startup meets, marketing conclaves and gathered some brilliant network of renowned marketing professionals and CEOs. Having gained six years of good working experience, it was about time to follow her dream of setting up a marketing PR venture of her own. Started her business marketing projects of corporates such a IL&FS Technology, InterGlobe hotels and with time bagged more retainers with startups such as Sqrrl, Moglix, Intellolabs, Propstory and more. Today, Media Corridors headquartered in New Delhi has worked with clients across the country with over 100+ clients in 7 years of our existence.

    Media Corridors – Services

    Media Corridors provides services for different domains:

    • Public Relation
    • Digital Marketing
    • Online Reputation Management
    • Crisis Communication

    Micro Marketing | How to build micromarketing strategy?
    Micromarketing is a marketing strategy executed at a small level. Know about micromarketing strategies & examples of successful Micro Marketing.
    StartupTalkyRoshni Tamta

    Media Corridors – USP and Innovation

    A fastest-growing public relations and online reputation management company, engaging media influencers that connect you to your customers and investors through the art of modern dialogue so your business can grow, get highlighted in the media and prosper. The agency aims at helping brands to build an exemplary image in front of their target audience through engaging brand stories. Team Media Corridors analyze and create profiles of the companies according to their area of strength and offers the required communication roadmap respectively. After analyzing the strengths, they create a concept-based marketing plan that resonates with the brand’s USP and brand image being created or managed in front of the appropriate target audience. They BUILD campaigns and strategies, ENGAGE with the right media with a message-focused approach, so brands and businesses they work with can stand out and SUSTAIN in the ecosystem at large.

    Media Corridors – Client Communication

    As Media Corridors is a startup of communication professionals, keeping the client updated is one of their main concerns.

    The team follows Multi-channel support, providing client support services across all the available channels like email, live chat, or phone calls. Omnichannel support allows them to deliver seamless and integrated client service across all client touchpoints.

    The team believes that they are Communications professionals who create the perfect bridge between the media and the clients. Factually, this can be done by being more well-read about the industry, clients’ business, and their competition at large. This knowledge is what gives them all the confidence and become better at the job they are doing. The more you trust your own client and their business, the greater the extent to which you are willing to go.

    Top 6 Public Relations Strategies for Your Business
    Public relations these days is as important as breathing. You need it for the survival of your business. Check out some of the PR strategies that you can apply to your business.
    StartupTalkyHimangi Khare

    Media Corridors – Challenges Faced

    Doing something for the greater good requires an enormous amount of effort. Sometimes you might even end up making mistakes. Having said that, however, what she has learned over the years, is that the ability to mobilise people and keep a ‘Never Give Up’ attitude helps in turning any situation around. Keeping the employees secure and content with their requirements, especially when things got tough, has helped me create a team of PR professionals who are stronger and more focussed than ever! Hence, changing goals to milestones is going to continue at Media Corridors.

    Media Corridors – Recognition and Achievements

    Media Corridors has been awarded many times. It got the awards listed below:

    1. Most Promising PR Agency 2019 by Silicon India
    2. Best Emerging Entrepreneur in Delhi – 2022, Online Reputation Management Consultancy by Business Mint
    3. Most Promising PR Agency 2022 by Silicon India

    FAQs

    When was Media Corridors founded?

    Media Corridors was founded in 2015 in New Delhi.

    Who is the founder of Media Corridors?

    Ayushi Arora Gulyani is the founder of Media Corridors.

    What are the services provided by Media Corridors?

    Media Corridors services include:

    • Public Relation
    • Digital Marketing
    • Online Reputation Management
    • Crisis Communication

  • Digital Transformation in The PR Industry Over The Years

    An opinion by Tanya Swetta, Co Founder and CEO – id8 media solutions.

    2001 – the year I graduated from college in Mumbai, the education scenario for PR professionals was just emerging, this means that there really weren’t many good institutions to choose from to pursue public relations. One of the best of these, the Xavier’s Institute of Communications had newly introduced a “working peoples” PR course, which was scheduled all weekdays but only in the evenings- from 6 to 8pm.

    Cut to 2022, aspiring PR professionals today have a plethora of options to choose from in terms of courses, institutions, both online and offline, working, part time and full time.

    The PR industry globally has seen a phenomenal growth in terms of skills and business size. It was calculated that the global PR market was worth 88 billion U.S. dollars in 2020. By the end of 2025 the industry is expected to surpass a value of 129 billion dollars, at a CAGR of 7.4 percent (Sources: Statista).

    It is very encouraging to see the growth of this sector, mainly due to the rise in demand for relevant, timely and accurate content that can be used as a tool of advocacy towards both internal and external stakeholders. PR has always been an extremely useful tool in creating awareness, but today, with the inundation of digital and social, the main value that PR brings to the table is the ability to create a bridge of trust between the consumer and the brand.

    Its interesting and exciting to see how smart PR professionals and innovative PR companies have adopted digital and social media into their world and use these tools effectively to communicate with their target audience. Earlier, it was important to have an event to showcase the launch of a brand, product or service. today, a smart, effective and strategic public relations strategy can overcome this hurdle by using an integrated mix of online, offline and word of mouth campaigns to reach a large audience in a short period of time.

    All About YouTube Creator Program for Journalists
    YouTube Creator Program is an initiative to support journalists. Know all about YouTube Creator program and eligibility to apply for it.
    StartupTalkyMedha Shukla

    The relationship and roles of a journalist and a PR professional too have blurred over the years, with journalists marketing their content and PR professionals doing the thinking hat of a journalist in order to effectively and intelligently communicate their message (press release) to the audience.

    In the 2000’s up to 2010 – measurement of PR too tended to be a grey area. The most common method of measuring success was the size and positioning of the article in relationship to the category of media the article appeared in. Today, thanks to digital tools, PR can be measured as per circulation, readership, impressions, website traffic and share of voice, a much better and evolved way of measurement, and a method that every agency adopts as per their own internal strategies.

    I would say that digital transformation has surely been a big boon to public relations, earlier, there was a need to manually do research and find the right journalist to pitch to, today, there are multiple platforms available that allow you to browse the category and find the journalist or set of journalists specific to the beat you are searching.

    Public relations has come of age today, internal communications is a big part of what we do at id8 media solutions. Most companies need to have a professional agency communicate their values, culture, business plans, leadership and objectives to both internal and external stakeholders, this helps the company in many ways such as HR, government advocacy, positive reinforcement to key management and top level employees and much more. To see your company positioned in a good light is always a win!

    The science of public relations has evolved a lot as well. Earlier, a simple pitch may have worked to be able to garner a good large story for your client. Today, if you are not pitch perfect, down to the research and the tonality, you can kiss a good story goodbye!

    I have always been a huge fan of organic PR, this is even more challenging in todays day and age, with paid media being the trending and hot topic of this decade. An organic story has immense value, the customer reading this knows that the story is real, written by a respected journalist who has gone through the trouble of whetting the brand product or service before writing about it. This is invaluable.

    Another aspect that has changed in PR is that today, when you release the news, you are not just releasing it to your own country, you are releasing it to the world in one shot! This has drastically changed the timelines that a traditional old PR set would adhere to, its extremely dynamic and very exciting to be able to strategize a global release, timing it to perfection to hit every country in the globe!

    The biggest change that the public relations professional has seen, is the medium where the press release is going to be done. For example, in the earlier days, the only person your release was meant to influence was the journalist whom you were sending it to. Today, PR is about creating campaigns that can run across social, digital, print and television, so its very dynamic, detailed and extensive. this also makes it way more exciting! I cant wait to see what the next few years bring to the PR table.