Tag: Media and Entertainment

  • ZEE-Sony Merger | Why did Zee Entertainment decide to merge with Sony?

    On September 22, the board of Zee Entertainment Enterprises (ZEEL) accepted a non-binding term sheet with Sony Pictures Networks India to consolidate their businesses, with Sony’s promoters investing Rs 11,615 crore ($1.57 billion) in the merged entity as growth capital, making it India’s most extensive entertainment network with approximately $2 billion in revenues and a 26% viewership share. The statement resulted in a 9.99 per cent increase in Zee stock.

    Following the infusion of growth money, ZEEL shareholders own around 47 per cent of the combined company, while Sony India promoters own 53 per cent.

    Zee-Sony Merger – Division of the Shares and Profits
    Previous ZEEL Deals
    Zee-Sony Merger – Challenges Companies may confront
    Zee-Sony Merger – How is it Beneficial for Both Companies?
    Conclusion
    FAQs

    ZEEL-Sony Merger

    Zee-Sony Merger – Division of the Shares and Profits

    Punit Goenka - CEO of ZEE
    Punit Goenka- CEO of ZEE

    Based on the current anticipated equity values of ZEEL and Sony India, the stated merger ratio would have been 61.25 per cent in favour of ZEEL.

    In exchange for current ZEEL backers and their affiliates pledging not to compete with the combined firm, Sony India’s promoters agreed to transfer roughly a 2% interest in the merged entity. The Subhash Chandra family would own 4% of the amalgamated business, which established India’s first private sector entertainment network, with the opportunity to grow their holding to 20%. The family liquidated their ZEEL shareholding to repay Rs 13,000 crore in loans from Indian banks for failed diversifications such as infrastructure projects.

    While Sony’s promoters will have the right to appoint the majority of the board’s directors, Punit Goenka, ZEEL’s CEO and MD will lead the amalgamated firm.

    The nomination compensation committee, the board of directors, and the shareholders of the combined firm must all approve Goenka’s appointment.


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    Previous ZEEL Deals

    Sony Pictures N is attempting a deal with ZEE for the second time. SPN was one of the few shortlisted strategic investors with whom ZEE was negotiating to sell the promoters’ shareholding and infuse funds for development.

    ZEE could not reach an agreement with a strategic investor in 2019 and was obliged to settle for a financial one due to a liquidity shortage. Even though most of the promoters’ debt had been paid off, the firm still needs development capital.

    During the lockdown, ZEE was considering various funding possibilities, including loans, as it is a debt-free firm. However, the board of directors and promoters believe that a strategic investor will be the first choice.

    According to those familiar with the situation, when the transaction with ZEE fell through owing to value issues, SPN attempted to combine with Viacom18. That contract fell through in October of last year, and SPN’s parent business began hunting for new partners, they added.

    Due to the rough treatment of stockholders, the purchase was likely to face legal challenges, with the Subhash Chandra family receiving an extra 2.1 per cent stake from Sony promoters as a non-compete fee.

    Zee-Sony Merger – Challenges Companies may confront

    The merger conditions include a non-compete agreement between the ZEEL promoters and Sony Pictures Networks India, with the ZEEL promoters receiving an additional 2.1 per cent interest in the combined firm.

    Obtaining ZEEL shareholders’ approval for the planned merger and the continuance of ZEEL’s MD and CEO as the head of the merging company for the next five years may also pose hurdles, considering the tense relationship between certain institutional owners of ZEEL and the ZEEL board.

    However, the amalgamated entity’s planned structure’s board of Directors may assuage institutional shareholders’ worries. Because the Sebi Takeover Code exempts the acquisition of interest via a Scheme of Arrangement for amalgamation/merger, there will be no open offer for ZEEL shares.

    The sale was accelerated when Invesco, one of ZEEL’s significant owners, requested an emergency general meeting within three weeks to remove Goenka. After proxy advice companies reported corporate governance issues in the business that ZEEL later funded, two directors, Manish Chokhani and Ashok Kurien resigned from the ZEEL board.


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    Zee-Sony Merger – How is it Beneficial for Both Companies?

    Analysts estimate that the transaction will create a new media and entertainment powerhouse in India, with revenues of Rs 15,000 crore.

    According to analysts, the deal is a strategic match since Sony is a big player in the Hindi general entertainment channel (GEC) market, mainly non-fiction. Zee is strong in movies of all genres and the regional GEC area. Zee has a 17% network viewing share, whereas Sony has a 10-12% share. As a result, it would be a solid strategic match in broadcast, digital, and content.

    In terms of synergies, Sony is performing well in sports and mainstream GEC, but Zee has a high recall on regional genres, which Sony has less of or none of. Sony’s foreign repertoire would be available for ZEE to exploit and monetize.

    With this acquisition, ZEE Entertainment’s corporate governance issues should be resolved, boosting investor trust. Both companies have a robust film library that can be exploited for OTT and TV offerings. The combined firm will be better positioned to compete with Disney on both the distribution and advertising fronts.

    According to Zee’s annual report, its network in India connects over 3,000 brands with their customers.

    According to ZEEL’s aggregated figures, the company made a profit of Rs 800 crore on revenues of Rs 7,730 crore in the fiscal year ending March this year.

    In March 2020, Sony Pictures Network India made a profit of Rs 976 crore on revenues of Rs 5,846 crore, with cash on books of Rs 11,000 crore.

    Following the announcement of the merger, ZEEL’s shares soared 32% to Rs 337 per share, valuing the company at Rs 32,378 crore.


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    Conclusion

    ZEE and SPN are two of India’s most popular media and entertainment companies, having strong consumer appeal across genres, languages, and platforms. The combination of these two companies will bring together the media industry’s most powerful leadership teams, content creators, and high-quality series and film libraries, resulting in a combined content platform that can compete with domestic and global platforms while also accelerating the region’s digital transition.

    FAQs

    Is Sony and ZEE merging?

    Zee had announced merger with Sony on September 22.

    Who is the owner of Zee Entertainment?

    News Corporation is the parent organization of Zee Entertainment and owns it.

    Who is the CEO of ZEE?

    Punit Goenka is the CEO of ZEE since 2008.

  • Netflix Viewership And Its Effects on E-commerce & Economy | The Netflix Effect

    You would be living under a rock if you don’t know what Netflix is. It is the world’s most popular subscription based video streaming service. Founded in 1977 and was originally a DVD rental service. In 2007 it began streaming cinema online (OTT Service) and became the Netflix that we know today.

    Streaming services such as Netflix have changed the way we consume media in the world today. With the emergence of “binge watching” we now have access to and can consume more entertainment than ever before. But how are these new opportunities affecting our culture as a whole? As of July 2021, Netflix has 209 million subscribers. That is a huge number and It grows around ten percent every year. With this number of viewers watching everything that Netflix produces, there are some “after effects” too. Effects that continue even when your favourite movie or series come to end. So what are these Effects and how are they relevant to us and the Environment/Economy around?

    Netflix Effect
    Queen behind Chess win
    Squid Games in Real
    The Imitation Game
    The future of advertising
    Conclusion
    FAQs

    Netflix Effect

    The Netflix Effect

    We are talking about the Netflix Effect. This term can be used to describe several events that are the consequences of the culture that borns out of Netflix’s shows and movies. For instance Actors that became a sensation overnight or certain products after being used in a film or show getting huge demand from everywhere. With a huge audience waiting eagerly for the next season of shows or sequels, this effect is obvious and inevitable in all senses. To get more clear let us take an example.


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    Queen behind Chess win

    The Queen’s Gambit is a TV series, released on Netflix in October last year. The plot was about an orphan chess prodigy who dreams of becoming a chess grandmaster someday. The show soon became one of the most popular shows on Netflix. Before its release, if you’d asked the general public whether a show about chess could bring in millions of viewers and break Netflix records, chances are most wouldn’t have believed you. YES, A record-setting 62 million households chose to watch The Queen’s Gambit in its first 28 day.

    With this rising viewership, the show created a cult, a culture that interested a lot of people. The after effects of this huge Fandom were many. To count a few, the show soared sales of chess boards, people all of a sudden began learning how to play chess, The original novel became a bestseller and Chess-dot-com (Online Chess platform) saw huge sign ups, Chess apps downloads went up by many folds. This is what happens when a show becomes immensely popular, People start copying and imitating their favourite characters in the show.

    Google Trends showing splurge in “Chess” term in UK

    Squid Games in Real

    The most recent Netflix blockbuster “Squid Games” has become a pop culture phenomenon. Released in September, It is a Korean Horror-Survival series. Striking a chord with the audience, The show has produced massive ripple effects in trends. From Squid games themed fashion lines to viral challenges on Tik-Tok.

    Squid Game Costume
    Squid Game Costume

    All of a sudden everyone is mentioning a reference from the show. People are cosplaying the characters, Learning korean, Not to mention Dalgona candy sales are at an all time high, and oh my gosh !! White sneakers are generating 7800 percent more sales than before. Vans(Shoe store) is having a good boom after this. Duolingo’s Korean learners increased by around 40% and everyone just wants to jump into the fashion.

    A character from the show “HoYeon Jung” became an overnight sensation when her IG followers jumped to the sky, was roped in by Louis Vuitton and was made the face of the luxury brand.

    HoYeon Jung Instagram
    HoYeon Jung Instagram

    Squid Game is still producing viral benefits for brands.

    The show was viewed by over 142M households worldwide and generated an estimated $900M in value for Netflix. (The series cost Netflix only a little over $21M.)


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    The Imitation Game

    As google is synonymous and an official “Verb” for searching, Netflixing has become a synonym to “binge watching”. Ask for binge recommendations and most and all you get is Netflix produced stuff. It has changed how we consume media for entertainment. Online streaming is not killing cinephilia, but rather it is changing the way we view movies and interact with that particular medium. I would also say that cinephilia is not dying and, in some ways, I would say it is stronger than ever.

    The reason why I have named this para as ‘Imitation Game’ is that people imitate what they find superior or heroic or just greater-than-life. There is a quote that goes here very smoothly

    – “Whoever controls the media, controls the mind” – Jim Morrison.

    When people watch their favourite characters doing something, they seek to imitate them. Like the prodigy that plays chess in “Queen’s Gambit”, Made people like chess, play it more and speak about it more. “Squid games” made people hop into themed jumpsuits and play challenges and imitate the show. The behaviour of liking and copying people’s favourite, can or maybe has already become a business marketing technique. How far it can go and how dynamic it can be, we will witness.

    The Future of Advertising

    The instances of Netflix’s rocketing sales of on screen products proves the point that it can be a marvellous advertising powerhouse. Brands can take note of these effects and market their products as a story, or woven as a story, a series, show or any piece of cinema to lure cinephiles.

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    In another recent cross-promotion, Netflix charged the clothing company Diesel a license fee to make outfits inspired by “La Casa de Papel,” one of Netflix’s most popular shows. Online ads from Diesel hammered home the connection by showing the Netflix name, mentioning “La Casa de Papel” and featuring characters in the distinctive red jumpsuits worn by the show’s protagonists.

    Netflix Effect on Diesel Clothing Company ad

    Conclusion

    Netflix doesn’t run ads on its platform but has somehow magically has become a coveted marketing platform in the world. The top streaming service provider restrains commercials but is trying to figure out a way on how it can work with brands to direct the crowd. Netflix is highly cautious about his brand image too and even continues to refute the idea of introducing an advertising model similar to the majority of other streaming services have adopted.

    Nevertheless as per studies and reports and as per viewers’ own discretion we can discuss and establish that sooner or later Netflix can approach brand advertising and product placement in maybe a different manner than the rest. This expansion in this scope is going to give a strong back support to the company, providing them with more options and more stability. If this happens then the world of advertising will surely see a splurge. The advertising will be more specific and widespread, the characters more colourful and the Fandom more wholesome. In the meantime, marketers should pay attention to what’s taking the streaming world by storm – it may help them to boost sales.

    FAQs

    How many customers does Netflix have?

    Netflix has about 209 million paying customers globally.

    Which country uses Netflix the most?

    Netflix is most watched in South America.

    How much money does Netflix make?

    Netflix generated total revenue of over 7.3 billion U.S. dollars in the second quarter of 2021.

    Which Netflix series has the most views?

    Netflix top 5 series by total view in 1st month of release are:

    • Bridgerton, season 1
    • Money Heist, part 4
    • Stranger Things 3
    • The Witcher, season 1
    • 13 Reasons Why, season 2

    Some of the most popular series on Netflix are:

    • The Witcher
    • Sex/Life
    • Stranger Things 3
    • Money Heist
    • Tiger King
  • Is Media Buying A Good Option For Your Brand?

    The products and services of a brand need to reach its audience to make a name for itself.  Not everyone is your customer, so to reach the potential customers, to make them aware of your presence, Marketing is needed.

    The word is not that simple as it looks; one needs to follow the proper concept that is needed to be done to promote the products and services of that brand. Strong marketing tactics can do wonders for a brand.

    One of the major parts of marketing is advertising. When you advertise products, you create demand for them amongst the audience and make them aware of the brand. We get to have the idea of a brand through Billboard, Television ads, radio ads, or just while scrolling through our social media, somehow or the other the best ones always left an impression of them in our mind.

    Advertising a product or service will get you to your desired result but it all depends on how you do that. Media is through which, advertising is possible and one needs to learn how to use it properly to get the best result possible.

    To get inside the head of the consumer, one needs more than just a catchy slogan, a bonafide message has to be created through that advertisement with an accurate price, which depends on the budget of that marketing campaign.

    To get an advertisement one needs to buy the space of that medium, which they are going to use to communicate with the audience. It is done through Media buying, it is paid marketing, that is whatever tactic will be chosen for it, and the client needs to purchase that. In the following article, we will learn about media buying and if it is a good bet for your brand.

    “Nobody counts the number of ads you run; they just remember the impression you make.”

    — Bill Bernbach

    What is Media Buying?
    Media Buying And Research
    Negotiation Process of Media Buying
    How does Media Buying works?
    Why Media Buying is Necessary?
    Top Media Buying Agencies
    FAQ

    What is Media Buying?

    Media buying is all about buying space on mediums of advertisement that will be able to communicate with the targeted audience within a given specific timeslot and within a minimal amount of money.

    This is a long process as it includes researching and negotiation in deciding about the placement and the price of the ads. The medium can be television, radio, newspaper, magazine, outdoor advertisement, Social Media, blogs, websites.

    Media Buying And Research

    Medium buying is a complicated process, before investing one needs to do a lot of research. The research includes,

    • Finding out who is the target audience, their income, and basically the geographic and demographic research.
    • Then comes the budget, one of the most important factors, if not the most. It decides if it’s going to be a regional or a national market, where the advertisement will be shown and for how much time.
    • The next step is choosing the best media outlet from the vast option to reach the desired results.

    Negotiation Process of Media Buying

    The next process after the research is negotiation, which means coming to a conclusion at the best deal possible. The negotiations are of two types and they bare:

    Zero-Sum Negotiation- Here, one or both parties are not able to come to a conclusion because they are not willing to settle with the given conditions in the agreement. This is not good for the company and will quite possibly create an unhealthy relationship between the client and the media company.

    Integrative Negotiations- In this both the client and the media company work to achieve the best result that will satisfy both the parties’ goals.


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    How does Media Buying works?

    There are two ways to buy media for your brand and they are direct buy and Programmatic buy.

    Direct Buy- It includes finding the publisher, negotiating with the publishers, buying the space, and then having the advertisement on the chosen platform directly.

    Programmatic Buy– This process is done through automated technology that is real-time bidding. Here the advertisers offer space for the advertisement and the highest bidder occupies the place for its products and services.

    Why Media Buying is Necessary?

    This is basically done so that the brand can get exposure for a period of time and so that whatever the company is investing in this, they can get a good return from that investment in a form of profit. Media buying is a very essential part of marketing today. It is needed for:

    • To reach the target audience at a perfect time and place and have the chance to turn the potential customers into actual customers.
    • If the right strategy is followed a large number of target audiences will get exposed to the brand at a very reasonable price, paid by the company.
    • The company will stand out and will give a tough fight to its competitors. Constant ads will help in getting the attention of a maximum number of people and making them talk of the town, thus increasing the chances of sale of the company’s products and services.

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    Top Media Buying Agencies

    The agencies here supervise the media buying process and choose the best possible option for the client so that their aim can be achieved. Some of the top media buying agencies include:

    • OMD
    • Mindshare
    • Carat
    • MediaCom
    • Wavemaker
    • Starcom
    • Spark
    • Bidsopt
    • Socialiency Advertsing
    • Amazon DSP
    • The Trade Desk
    • AdColony
    • Google Display & Video 360

    Conclusion

    The marketing process has become extremely competitive; several same products of different brands exist. To make the brand stand out amongst all those, proper marketing is needed.

    Medial buying helps in planning and carrying out a valuable marketing campaign that will benefit the brand by increasing its sales and imprinting its existence in the minds of the consumers. The media buyer analyzes all the factors and decides which platform is best for the brand to get recognition at a minimal cost.

    FAQ

    What are the most important rules of Media Buying?

    The three most important rules of media buying are, using the correct form of media, placing the advertisement at a correct place, and targeting the right audience for the product or service.

    What are Media Buying Platforms?

    Media platforms include Websites, YouTube, Social media, Radio, Television, Newspapers, and other advertising media.

    What is media buying?

    Media buying is all about buying space on mediums of advertisement that will be able to communicate with the targeted audience.