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  • How IPL Teams Earn Money

    The latest edition of the Indian Premier League (IPL) is here now in 2025, and naturally, we are in the midst of the cricket frenzy with players set in action, the religious fans of the game all thrilled and waiting for their favorite matches, and the franchise owners and other businessmen anticipating great returns out of it. The Twenty20 Cricket League allows the best cricket players around the world and gives them a chance to showcase their talent. The key business plan of the IPL is to invite private companies to buy cricket franchises.

    The franchises are sold at huge prices, so the corporates are largely attracted to invest in various other major components of IPL. Regarding the Indian Premier League auctions, teams spend crores of rupees just to get the desired players. With the kind of money involved in the league, it is hard to ignore the financial aspects of the game. In terms of the valuation, the IPL business value was calculated to be $16.4 billion as of 2024 and the stand-alone IPL brand value stands at $3.4 billion as of 2024.

    According to BCCI, the 2023 IPL season contributed $11.2 billion to the GDP of the Indian Economy. The viewership of IPL 2024 reached the 620 million viewer mark and was watched by more than 350 billion minutes, which is much higher than the total watch time of IPL 2020. Therefore, IPL is as much about business as it is about cricket, glitz, and showbiz. Here are the right prominent ways to answer how IPL franchise earn money.

    How IPL Teams Make Money
    Impact of IPL on Indian Economy

    1. Media Rights
    2. Ticket Sales/Gate Revenue
    3. Merchandising
    4. Selling stake
    5. Sponsorship
    6. Prize Money
    7. Brand Value
    8. Unlisted Shares
    9. Investments in IPL
    10. OTT Platforms
    11. Franchise Rights

    1. Media Rights

    The official media sponsor of the IPL for the last decade was Sony India, and then Dream 11. The current title sponsor of IPL is TATA Group. Disney+Hotstar is declared as the official broadcaster of IPL 2022, which has further onboarded new sponsors, Zomato, Pristyn Care, Ather Energy, Parle Agro, Livspace, Niyo, Spotify, L’Oreal, Spinny, ahead of the cricketing extravaganza.

    IPL is known for its revenue distribution model. The BCCI gets a substantial amount from broadcasters and online streamers. Based on IPL franchises to earn money, and IPL team ranking, this amount is distributed among all IPL teams after deducting their fees.

    Media rights are another way how franchises earn money in IPL. They are the IPL brand’s biggest financial contributors. Star India reportedly broke the bank in 2023 to buy IPL broadcasting rights for a massive INR 23,575 crores. Each match of the IPL reportedly helps BCCI make INR 60.18 crores, while the latest bid in the BCCI media rights auction stands at INR 23,758 crores, which amounts to INR 59.10 crores per match.

    The broadcasters can afford such exorbitant prices because of the advertising and viewership revenues. At the end of the league, the higher-ranking team gets the larger share of media revenue. Media rights account for 60 to 70% of the total earnings of the IPL team, through which IPL team members earn money. Besides that, the IPL franchises also make money by broadcasting special shows such as KKR’s Knight Club.

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    2. Ticket Sales/Gate Revenue

    The revenue generated from the sale of tickets for matches forms another major source of income for the owners of IPL teams. Each franchise is entitled to a minimum of 7 home matches, which gives them a fair opportunity to generate money. The ticket revenue share in the IPL team revenue is around 10%. The home team gets a fixed share of the total ticket sales, and all IPL team owners earn money by selling tickets.

    The franchises then have complete rights to the income from gate tickets and passes. Like any other major sports event, the IPL teams depend largely on their fans for revenue. It is one of the most watched leagues worldwide, with full houses on most occasions. This is one of the few mediums of income where fans and franchises are directly involved in the financial transaction and through which IPL team earn money.

    IPL Advertisement

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    3. Merchandising

    How Do IPL Teams Make Money - Merchandising
    How do IPL Teams Make Money – Merchandising

    The revenue received from sales of official IPL merchandise also forms a significant part of income for IPL teams. The IPL merchandise includes official jersey replicas, sports souvenirs, and sports equipment, among other things. Merchandising is a huge opportunity for IPL and the franchisees to monetize their brand, and IPL has started replicating the global sporting events.

    This trend is expected to change, with more IPL franchises now moving towards elevated merchandise promotion. The game merchandise market in India is growing at an annual rate of 100 percent. This market is about 30 million dollars. Every franchisee sells its merchandise; this includes T-shirts, caps, bats, wristwatches, and other items. Therefore, merchandising is a significant source for IPL franchise to earn money.

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    4. Selling Stake

    The IPL franchises can make big gains by selling stakes at the right time. For example, Delhi Capitals, formerly the Delhi Daredevils case. Jindal Steel Works brought a 50% stake in the IPL franchise for a hefty price of INR 550 crore from GMR. The group has expressed its desire to increase its share in the franchise from 50 to 100%.

    So, within a decade, GMR almost doubled its investment in the franchise. Recently, there were intense rumors that the owners of Rajasthan Royals wanted to go by the same route and sell 50% of their stakes in the franchise. Although such big deals don’t happen deals every day, selling stakes is surely one of the major routes to making money for IPL franchises. This is one of the prominent ways through which the IPL team owner make money.

    5. Sponsorship

    How Do IPL Teams Make Money - Sponsorship
    IPL Sponsorships – How IPL Franchises Make Money

    Everything within the stadium has a price tag, from players batting to the bails on the stamps. The sponsors are the real source of income in the Indian Premium League. All the teams of IPL have sponsors for everything: the main sponsor, a jersey sponsor, and even a sleeve sponsor, which hugely contributes to the overall income. The teams tie up with organizations to promote brands in return for an exorbitant amount.

    The promotion is done in two forms: through print media and through advertorials. The player’s jerseys are a valuable marketing tool. This is why an IPL outfit has an average of 10 brand logos: 6 on the jerseys, 2 on the pants, and another couple on the cap. Moreover, the franchises also create ad content to promote the brands’ products.

    While the brands that cannot make on the jerseys are still promoted through the teams’ social media handles and package design, for example, CSK has tied up with at least 18 brands, with Etihad Airways being the title sponsor.

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    6. Prize Money

    Prize money is obviously one of the franchise’s main income sources. The tournament’s winning team gets the largest share of the prize money, which goes to the team owners and the players. In 2023, the winners got INR 20 crores, the runner-up got INR 13 crores, the third place in the playoffs was INR 7 crores, while the fourth place in the playoffs got INR 6.5 crores.

    7. Brand Value

    How do owners of ipl teams make money
    Most Valuable IPL Teams in 2023

    Brand value adds a lot to the team. If you have star players like Virat Kohli and MS Dhoni or even Rohit Sharma in your team, you have a better chance of attracting brands and investors. Winning IPL or even making it to the Playoffs helps IPL franchises to boost their brand values. This, in turn, helps in easily getting brands on board – at prices that the owners demand. Note that MI, CSK, and KKR, all of whom have won IPL more than once, are at the top of the brand value.

    So, the clout that teams like CSK and MI enjoy during negotiations with brands may not necessarily be experienced by DC and KXIP. However, it is important to know that Brand Value is not only affected by a team’s past performances. Bollywood stars like Shah Rukh Khan and Preity Zinta also add a lot to that aspect, along with business leaders like Keshav Bansal and Neeta Ambani.

    8. Unlisted Shares

    It is worth noting that while it is a new phenomenon for Indian sports franchises, numerous European football franchises have been offering their pre-IPO stocks in cricket fans’ lives for a while now. In India, Chennai Super Kings is among the select few sports franchises whose unlisted shares can be traded. These franchises have been able to generate a considerable amount of capital through their pre-IPO stocks, which has proven to be a valuable source of funding for them.

    9. Investments in IPL

    Saudi Arabia shared plans to invest up to $5 billion in the IPL in 2023. The league is also attracting a lot of interest from American investors who are putting big money into it, making the IPL one of the most profitable sports ventures. According to the Financial Times, US companies like Silver Lake Partners, KKR & Co., and TPG Capital have invested over $3.2 billion in the IPL.

    US investors are drawn to the IPL because of its huge popularity and its potential to grow even more. The IPL isn’t just a well-loved sporting event; it also has a big impact on India’s economy.

    10. OTT Platforms

    Viacom18, the company that owns Jio Cinemas, won the OTT rights for IPL from 2023 to 2027. They bid INR 23,758 crore just for the digital streaming rights! Altogether, the total revenue from IPL media rights for 2023-2027 came to around INR 48,390 crore. This includes INR 23,575 crore for TV rights and INR 23,758 crore for digital rights. This is more than twice the amount earned in the previous period!

    11. Franchise Rights

    IPL teams earn from franchise rights by getting a share of the central revenue pool, signing local sponsorships, and selling team merchandise like jerseys and caps. Some teams organize international matches, invest in cricket academies, and monetize digital content through ads and brand collaborations. This helps them earn even outside the IPL season.

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    Conclusion

    Indian Premier League(IPL) is a money-making business and festival for cricket fans worldwide. Cricket fans around the world travel across seven countries and seven continents to watch IPL in India. All credit goes to the cricket league as it has created a bigger impact on cricket fans’ lives. It’s a money-making league where the money is generated from all sources. The money is generated from advertisements, sponsors, stadium tickets, merchandise, TV, and media.

    FAQs

    What is the brand value of IPL 2024?

    The IPL business value was calculated to be $16.4 billion as of 2024 and the stand-alone IPL brand value stands at $3.4 billion as of 2024.

    How IPL team owners earn money?

    IPL team owners earn money primarily through sponsorships, broadcasting rights, ticket sales, merchandise, and team merchandise. They also generate revenue from franchise fees paid by team owners and endorsements.

    What is IPL merchandise?

    The IPL merchandise includes IPL and team t-shirts, key rings, jerseys, polo t-shirts, mobile covers, chargers, caps, joggers, coasters, wristbands and more.

    What is the IPL business model?

    The IPL business model revolves around acquiring players and teams, advertising, merchandising, sponsorship, fantasy gaming, and more. The IPL business model’s core is inviting private firms and businesses to own franchises.

    Which is the oldest IPL team?

    MS Dhoni-led Chennai Super Kings (CSK) had the oldest players in their team, while Rajasthan Royals (RR) had the youngest team playing in the IPL 2021 according to the average age of the players in the squad.

    Which is the No.1 successful team in IPL?

    MI and CSK are the most successful teams in the league’s history, with 5 IPL titles.

    What is IPL team owner income per match?

    IPL teams can earn between INR 3–5 crores per match from ticket sales. The home team receives 80% of the ticket sales, while the state cricket board receives the remaining 20%.

    How much IPL winning team owners make money?

    The IPL offers the highest prize money: INR 20 crore for the winning team and INR 12.5 crore for the runner-up.

    How IPL teams earn money?

    IPL teams earn money in the following ways:

    1. Media Rights
    2. Ticket Sales/Gate Revenue
    3. Merchandising
    4. Selling stake
    5. Sponsorship
    6. Prize Money
    7. Brand Value
    8. Unlisted Shares
    9. Investments in IPL
    10. OTT Platforms
    11. Franchise Rights

    How do IPL franchises make money?

    IPL franchises make money through multiple streams, including broadcast revenue from media rights, sponsorships from brand partnerships, and ticket sales from home matches. They also earn from merchandise sales, prize money based on performance, and player trading. Additionally, income comes from local sponsorships, digital content on platforms like YouTube, and investments in global leagues and regional events. These diverse revenue sources ensure IPL franchises remain profitable.

  • Cricbuzz: The Ultimate Cricket Hub Driving Fans and Revenue

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    We all love watching and playing cricket right? “Cricket is my favorite sport” yelled a guy from that corner. Of course yes, it’s almost the entire Indian’s favorite sport! Imagine when the IPL‘s last over is on and there’s a power cut. Can you imagine how annoying, it’s for you, me, or any cricket lover?

    Anyway, no worries about that anymore. Cricbuzz is an Indian cricket news platform. It will provide you with all the desired news you want, in case of a power cut or you might be out of the station without a television.

    Learn more about Cricbuzz, its founders, business and revenue model, startup story, growth, revenue, challenges, and more.

    How Cricbuzz became the Biggest Cricketing News Sensation
    How Cricbuzz became the Biggest Cricketing News Sensation

    Cricbuzz – Company Highlights

    Company Name Cricbuzz
    Headquarters Bengaluru, Karnataka, India
    Founders Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hegde
    Founded 2004, mobile app – 2010
    Annual Revenue $22 million (2020)
    Parent Organization/Owner Times Internet
    Website www.cricbuzz.com

    Cricbuzz – About
    Cricbuzz – Founders And Team
    Cricbuzz – Owner
    Cricbuzz – Startup Story And History
    Cricbuzz – Business Model
    Cricbuzz – Revenue Model
    Cricbuzz – Achievements
    Cricbuzz – Competitors
    Cricbuzz – Growth
    Cricbuzz – Creative Marketing Strategy and Active Social Media Presence

    Cricbuzz – About

    Cricbuzz is an Indian cricket news website owned by Times Internet. It features articles, news, and live coverage of cricket matches. This includes scorecards, videos, text commentary, team rankings, and player stats. This website also provides a mobile app. Cricbuzz is one of the most popular mobile apps for cricket news and scores in India.

    Check Cricbuzz website for Cricbuzz Live Cricket Score
    Cricbuzz Logo

    Cricbuzz – Founders And Team

    Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hegde are the founders of Cricbuzz.

    Pankaj Chhaparwal | Founder and CEO, Cricbuzz
    Pankaj Chhaparwal | Founder and CEO, Cricbuzz
    • Pankaj Chhaparwal is the founder and CEO of Cricbuzz. He has been working here from the beginning itself. He pursued his education at L D College of Engineering, Gujarat University.
    • STAR has taken Piyush Agarwal. He pursued his education at the Indian Institute of Technology, Banaras Hindu University.
    • Pravin Hegde is the co-founder and CTO at Cricbuzz.
    • Sarah Waris is a Freelance Contributor at Cricbuzz. She joined the company in March 2019.
    • Abhideep Das is the Content Strategist and the Senior Producer at Cricbuzz. Before he was the Creative Producer of Digital Content for Kolkata Knight Riders. He was also an Editorial Consultant at Bayside Media Private Limited.

    Cricbuzz – Owner

    Times Internet is the owner of Cricbuzz. Times Internet is India’s largest digital products company. Its subsidiaries include Economic Times, Bangalore Mirror, Gaana, MX Player, MensXP, Times of India, Cricbuzz, IndiaTimes, CricPlay, Databack, Dineout, ETMoney, and more.

    Times Internet - Cricbuzz Owner
    Times Internet – Cricbuzz Owner

    Cricbuzz – Startup Story And History

    Three former Infosys employees started Cricbuzz. In November 2014, Times Internet, part of the Times of India group, bought a big share in Cricbuzz.

    In January 2015, Times Internet merged its cricket platform, GoCricket, with Cricbuzz. GoCricket’s website started redirecting users to Cricbuzz, and the GoCricket mobile app was also combined with Cricbuzz.

    Later, in August 2015, Cricbuzz sponsored the India-Sri Lanka test series.

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    Cricbuzz – Business Model

    Cricbuzz’s business model is mainly concerned with giving updated scores of the matches. It sells to OnMobile which has got a relationship with different mobile operators. Under this, users get the latest live score updates for a charge. This is the primary source of their income. Other than this source, the company runs various advertisements on its platform, which is also a source of revenue generation for the company. The company is in a partnership with InMobi to monetize mobile advertisements.

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    Cricbuzz – Revenue Model

    Cricbuzz makes money mainly through advertising and sponsorships:

    • Advertising: Cricbuzz earns a lot from display and video ads on its platform. Cricbuzz grabs a huge amount via Adsense and Admob on its site and app. The strategic placement of advertisements in a user-friendly manner near the content helps Cricbuzz Monetize.
    • Sponsorships: Big brands like Google, ESPN, Star Sports, BCCI, and ICC partner with Cricbuzz. These deals bring in more money, boost trust, and help Cricbuzz create more content.
    • High-Traffic Platform: Cricbuzz has many cricket fans visiting its platform, making it a great choice for advertisers.

    Cricbuzz’s revenue model mainly revolves around Advertisements something ubiquitous from which the companies usually earn. It also earns through the display of the Cricbuzz scores on Hike Messenger. Cricbuzz creates value for users, which also promotes itself to customers.

    It also earns money by sharing live cricket scores with telecom operators. These operators send score updates as messages to their users. Google AdSense also plays a big role in helping Cricbuzz make money.

    Cricbuzz Financials

    Metrics FY 2019-20 FY 2018-19 FY 2017-18 FY 2016-17 FY 2015-16
    Revenue INR 156.6 crore INR 133 crore INR 97.3 crore INR 70.5 crore INR 66.4 crore
    EBITDA INR 70.6 crore INR 69.6 crore INR 41.4 crore INR 15.4 crore INR 18.7 crore
    Net Profit INR 49.9 crore INR 48.6 crore INR 25.8 crore INR 11 crore INR 11.6 crore
    Cricbuzz Financials

    Cricbuzz’s revenue grew steadily from INR 66.4 crore in FY 2015-16 to INR 156.6 crore in FY 2019-20. Its EBITDA also rose from INR 18.7 crore to INR 70.6 crore during the same period. Net profit increased from INR 11.6 crore in FY 2015-16 to INR 49.9 crore in FY 2019-20, showing strong financial growth over the years.

    Cricbuzz – Achievements

    • With 496.25M organic traffic, Cricbuzz was ranked 26th worldwide by RankRanger for The Top Websites by Organic Rank.
    • In October 2019, the company was ranked 406 globally.
    • It was ranked 40 in India by Alexa Internet.
    • The site was the 7th most searched site in India for the year 2014.
    • The mobile app has over 100 million downloads and more for October 2019.
    • The website is used by more than 50 million users all over the world. It generated 2.6 billion page views in January 2015. Unbelievable!

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    Cricbuzz – Competitors

    The top competitors of the company are the International Cricket Council, ESPNcricinfo, Cricket Exchange, and Onecricket.

    • The International Cricket Council is the world governing body of cricket.
    • ESPNcricinfo is a sports news website only for the game of cricket.
    • Cricket Exchange provides its users with the fastest Live scores. With accurate Odds and sessions and everything. It keeps the users in touch with cricket.
    • Onecricket is something more than fantasy sports. It’s the best platform to follow cricket games, compete with your friends, and showcase your cricket knowledge.

    Cricbuzz – Growth

    During the 2015 World Cup. Cricbuzz was the most used cricket score website for cricketing news and updates. The company also received a massive number of visitors during the World Cup at a time. It was the most desired destination of all cricket lovers on mobile with over 1 billion visits during the World Cup alone.

    Cricbuzz – Creative Marketing Strategy and Active Social Media Presence

    To increase its popularity out of the circle of cricket fans, Cricbuzz started a social media campaign “Strategic Timeout”. Strategic Timeout is called out by IPL teams during mid-game to reformulate the strategy. The content was based on how social media influencers used the lockdown period strategically. This content leads the influencer followers to the Cricbuzz app and social media pages.

    Social Media Campaigns by Cricbuzz | StratupTalky
    Social Media Campaigns by Cricbuzz

    Cricbuzz has very active and interactive social media pages. It keeps posting new challenges and campaigns along with cricket world updates and talks. Some of the challenges are “Guess the champion”, “Strategic Timeout”, “Mask India” and “AbCricketBuzzega”. To hype up the upcoming season of IPL 2020 Cricbuzz recorded a rap “AbCricketBuzzega”.

    There was a possibility. There is a possibility. And there will always be a possibility to pump up money through cricket. Pitches are always the priority in this aspect. Now we see advanced synthetic pitches. These are used for shorter formats. A tinge of grass and sponge pitch is required for bowlers. This kind of thing will make the sport more interesting than before. Of course, it needs deep and strategic planning. Games are suspended due to rain. Soon, there will be closed-roof stadiums to avoid the most annoying part of live cricket.

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    Conclusion

    Cricbuzz is a popular website and mobile application that provides up-to-date news, scores, and statistics for cricket matches around the world. It is a reliable source of information for cricket fans and offers a wide range of features such as live scores, commentary, and player profiles. It is considered one of the most popular cricket websites which provides all the information related to cricket.

    FAQs

    Who are the Cricbuzz founders?

    Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hedge are the founders of Cricbuzz.

    How does Cricbuzz make money?

    Cricbuzz grabs a huge amount via Adsense and Admob on its site and app. The strategic placement of advertisements in a user-friendly manner near the content helps Cricbuzz Monetize.

    Who owns Cricbuzz?

    Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hegde are the founders of Cricbuzz. Times Internet is the Parent Organisation/Owner of Cricbuzz.

    Who are the Top Competitors of Cricbuzz?

    The top competitors of Cricbuzz are the International Cricket Council, ESPNcricinfo, Cricket Exchange, and Onecricket.

    How much is Cricbuzz’s Revenue?

    Cricbuzz’s Revenue is nearly $22 million as of 2020.

    How does Cricbuzz website work?

    The Cricbuzz website features articles, news, and live coverage of cricket matches. This includes scorecards, videos, text commentary, team rankings, and player seats.

  • How to Leverage PR and Media for Brand Growth

    This article has been contributed by Yashika Arora, PR Manager at Mrig Sight Media.

    Public relations (PR) and media interaction are essential elements of a successful brand growth strategy in today’s fast-paced, hyperconnected society. Understanding PR and media may help organizations become more visible in the market and improve their reputation by increasing consumer interaction, brand visibility, and trust. Here’s how you use PR and the media to accelerate the development of your brand.

    1. Developing a Compelling Brand Message

    Developing a strong and consistent brand message is the basis of any effective PR campaign. Your target audience should be able to relate to your brand messaging, which should be short and straightforward. It’s critical to concentrate on what sets your brand apart and why clients should be interested in your goods or services.

    To Craft a Compelling Message:

    • Ensure that your messaging is consistent across all platforms, such as websites, press releases, social media, and interviews.
    • Recognize the problems that your customers are facing and offer your brand as the answer.
    • Determine the essential characteristics and values of your brand.

    Establishing an identifiable brand message promotes recognition and trust. The value and authenticity of your brand are strengthened when your audience hears the same message repeatedly from several sources.

    2. Establishing Connections With the Media

    Effective PR is centered on building relationships with the media. Building strong relationships with journalists, bloggers, and influencers can help your company reach a wider audience because they are the gatekeepers to enormous audiences. Find media sources that are relevant to your audience and industry first. Engage with the material of journalists and influencers that cover themes related to your brand by following and following them.

    Advice for Building Connections With the Media:

    • Make your outreach more unique: Make your pitch specific to each influencer or journalist. You can easily remove generic emails.
    • Assist: Provide information, statistics, and narrative concepts that will aid them in their reporting.
    • Remain current: Share noteworthy changes or market trends frequently to keep your brand at the forefront of people’s minds.

    These connections may eventually result in beneficial media attention that presents your company to a larger audience.

    3. Producing Newsworthy Content

    Media organizations are constantly searching for new and useful data. You must feed them stories that are relevant, engaging, and beneficial to their readers if you want to get their attention. Here are a few strategies for producing newsworthy content:

    • News releases: Provide information about partnerships, new product launches, business achievements, and honors.
    • Professional judgments: By providing knowledgeable comments on current events or trends, you can establish yourself or your business as a leader in the sector.
    • Success stories and case studies: Emphasize client success stories that show how well your goods or services work.

    You can also approach media publications with pitches for guest blogs, feature stories, and exclusive interviews. A steady stream of excellent, newsworthy material will help your brand get favorable media attention.

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    4. Using Social Media to Promote PR

    How PR Find The Right Journalists
    How PR Find The Right Journalists

    Social media platforms are effective public relations tools that give brands the chance to interact with consumers directly, disseminate news, and establish an online presence. Social media gives businesses the chance to communicate with customers in real time and receive their opinions, which can have a big impact on brand expansion.

    To Get the Most Out of Social Media PR Efforts:

    • Distribute press mentions: Share media coverage of your brand on social media to broaden its audience and boost visibility.
    • Interact with your followers: To promote a feeling of community, reply to questions, comments, and feedback.
    • Partner with influential people: Collaborate with brand-aligned influencers to expand your audience and boost your reputation.

    You can also use social media sites like Instagram, LinkedIn, and Twitter to interact with bloggers, journalists, and business gurus while promoting your PR initiatives.

    5. Evaluation of PR Outcomes

    Measuring the impact of your PR and media initiatives is crucial to making sure they are fostering brand growth. Monitoring key performance indicators (KPIs) enables you to determine what is effective and where changes are required.

    Among the KPIs to Think About Are:

    • Press coverage: Keep tabs on the number of times your brand appears in articles, interviews, or mentions.
    • Website traffic: Keep an eye out for any traffic increases that coincide with PR initiatives or media attention.
    • Participation on social media: After PR efforts, track the rise of followers, likes, shares, and comments.
    • Sentiment of the brand: Assess how the reputation of your brand is being impacted by media coverage by using technologies such as sentiment analysis.

    Your PR campaigns can be improved and optimized for greater outcomes by routinely examining these data.

    6. Managing Communications During Crisis

    Good public relations not only builds your brand but also safeguards it under trying circumstances. A crucial component of PR that has the power to build or destroy a brand’s reputation is crisis communication.

    To Get Ready for Future PR Emergencies:

    • Create a crisis communication plan that specifies what should be done if bad press arises.
    • Address concerns head-on and respond to any difficulties in an open and timely manner.
    • Stay in touch with important parties, such as clients, staff, and the media, to uphold credibility and confidence.

    Professionalism and open communication during times of crisis can transform a potentially harmful circumstance into a chance for brand expansion.

    Using PR and the media is a smart way to increase credibility, raise brand awareness, and inspire growth. Brands may fully utilize public relations to expand their reach and impact by developing a compelling brand message, cultivating strong media partnerships, producing newsworthy content, using social media, gauging PR success, and effectively managing crises. A strong public relations plan has the power to set your brand apart in a crowded market and take it to new heights.

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  • Why Doordarshan Failed | Doordarshan Downfall Explained

    With the increase of technology and advancement in the broadcast industry, government funding channels such as Doordarshan need to be more outspoken. The Indian TV industry has grown massively, as of today, there are around 890 channels.

    Like every other household has a television in their houses, the demand for more variety in channels increased which resulted in India being the third-largest market across the world, right after China and the US. However, Doordarshan was not inclined toward this race. The channel lost a large proportion of viewers, mainly because of satellite TV.

    There was a time when Doordarshan reached over 90 percent of households in the country, but with such huge channel options, it is not preferred by most households.

    The triggering fact is, that this isn’t limited to Doordarshan only, almost every government-based organization such as BSNL and AIR, lost audiences and customers in a very large number.

    As private organizations are facing extreme difficulty in surviving in the market, competition has risen massively. Because of this, the government established a committee under Sam Pitroda to improve the marketing strategies and revenue styles in Prasar Bharati, under which Doordarshan is controlled. However, there is still a long run for Doordarshan to boost up its revenue source and face the growing competition in the market.

    Since private television channels were allowed in 1991, Doordarshan has seen a sharp drop in viewership. Despite generating substantial advertising revenue from mandatory broadcasts of major national events, such as cricket matches, there has been a proposal to introduce a television ownership license fee in India to support its funding.

    Now, this brings us to the main content of this article, that is, how Doordarshan was the biggest marketing channel, what went wrong, and why it failed. So, let’s get started!

    History of Doordarshan

    Doordarshan started as an experimental broadcaster in the year 1959, with a small transmitter along with a makeshift studio. It is the first-ever TV channel in India, also called the Free Dish as being a free entertainment platform.

    Within a few years, Doordarshan became a huge success in the broadcast industry and reached over 25 million households. It covered all fields such as information & news, education, entertainment, and others.

    The reason why Doordarshan was praised so much by the Indian audience was that it carried the interests of all the geographical, linguistic, and cultural groups. With time, Doordarshan grew into a large network of 36 satellite channels, which provided a free DTH service of 110 in its Bouquet.

    Leading Television Channels Across India in Week 14 of 2024, by Weekly Viewership
    Leading Television Channels Across India in Week 14 of 2024, by Weekly Viewership

    What Led to the Downfall of Doordarshan

    The Massive Decline in Doordarshan’s Ratings

    With the growing demand for commercialization, Doordarshan began auctioning slots to private broadcasters. This resulted in 80 channels, 24 DD, and around 25 private with auctioning every month. However, this didn’t turn out as expected as a large portion of Doordarshan’s audience base shifted massively towards the private broadcasters. This led to a massive decline in the ratings and revenue of DD.

    Disastrous Advertising Model

    The advertising model of Doordarshan was a bit of a disaster for it as it stipulated that the private channels would not share their revenue with the DD platform. So, earlier, the private channels paid INR 8 crore per annum to DD Free Dish for transmission, annually which generated INR 2,500 crore in its total revenue, and became zero after its new advertising model.

    This resulted in the fall of Doordarshan’s advertising revenue from INR 1,301 crore to INR 475.7 crore. And among this, around INR 318.06 crore entirely came from government ads so the final revenue that DD generated was INR 157.59 crores.

    Absence of Proper Marketing Division

    Another big flaw in the marketing strategy of Doordarshan is the lack of a proper and independent marketing division. And because of this, when the private channel charged INR 90,000 to INR 1.2 lakh for a 10-second slot, Doordarshan charged merely INR 65,000 for the same slot.

    They didn’t have any team for strategic planning, research, advertising, internet handling, product management, branding, or any other. This played a major role in the downfall of Doordarshan and gave major advantages to private channels.

    Conclusion

    In conclusion, we can say that there was a time when Doordarshan used to rule the broadcast industry in India. But to stand still in the market, one needs to adapt to the advancement in technology and marketing. And Doordarshan failed in both of these. Plus, as being funded by the Government it did not make enough profit and in fact, runs in a loss.

    The former Prasar Bharti chief Jawhar Sircar blamed the incompetence, poorly backed policies, and lack of ambition, for the failure of Doordarshan rather than the competition. The irony here is, that most of the famous shows preset on Doordarshan were created by private producers.

    When they found better opportunities, they grasped onto them. For now, the best strategic planning of Doordarshan is to take the BBC model to enhance its marketing planings and strategies. Stay tuned for more such content!

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    FAQ

    When Doordarshan started?

    Doordarshan was started on 15th September 1959.

    What is Doordarshan?

    Doordarshan is an Indian state-owned public television broadcaster founded by the Government of India.

    What caused the steep decline in Doordarshan viewership?

    As the private channels entered the market Doordarshan experienced a steep decline.

    How many viewers does Doordarshan have?

    In 2021, TV viewership was more than 6 Billion and the channels reached more than 680 million viewers in 2021.

    Is Doordarshan still active?

    Yes, Doordarshan is still active and has a network operating 34 satellite channels.

  • Biggest Media Companies in the United States

    Media companies are thriving, especially digital media companies these days. Various advertisements are used to generate revenue by these companies: programmatic advertising, sponsorships, subscriptions, native promotions, and more. Furthermore, a lot of digital media companies are out there growing. Thanks to the increasing number of people using the internet and with the need to keep up with everything, the speed at which the internet works these days is increasing. 5G networks are rolling in offering more and better services.

    Advertising, broadcasting and networking, news, print and publication, digital, recording, motion pictures, events, and more, all of these specifications fall under the umbrella of two words: the media industry, with each having its unique way of working. But in today’s world, with the rapid development of new technology and the internet, the media industry has lived through much change itself. Some companies are revolutionizing how we look at and define media today.

    Every company is a media company – David Ogilvy

    People will continue to want to stay informed and entertained. Look at the top  Media companies that originated in the U.S.

    Microsoft
    Meta (Facebook)
    American Telephone and Telegraph (AT&T)
    Walt Disney Company
    Netflix
    Alphabet Inc.
    Comcast Corporation
    Charter Communications

    Microsoft

    Founders Bill Gates and Paul Allen
    Founded in 1975
    Headquarters Redmond, Washington, United States
    Revenue $198.27 Bn (2022)
    CEO Satya Nadella

    Biggest Media Company | Microsoft
    Biggest Media Company | Microsoft

    History has witnessed a thirteen-year-old writing his first program on a teletype computer, a tic-tac-toe program in basic computer language purchased for the school by the mother’s club. This company right here does not need any introduction, nor does the co-founder of Microsoft, and philanthropist famous for creating history.

    Bill Gates has a history of excelling in his school, getting exemplary grades and scoring 1590 out of 1600 on a Scholastic Aptitude Test. Gates and Paul Allen later bonded in school over their love of computers, and the rest of the story is known to the world. Bill has worked with Steve Jobs and they did get along well. It is one of the lesser-known facts, but Microsoft rescued Apple in the year 1997 from running into bankruptcy.

    The organization is believed to be responsible for the emergence of the term “tablet”. It has been experimenting, leading to prototypes for its product designs. Microsoft has gained over 10,000 patents, applying for 3000 more per year. Also well known for its computers and gaming consoles.

    Recently there were alleged reports that Microsoft did try to buy Discord and Pinterest this year, and it shows the prominent role of the internet in the area of digital media. Here is a list of companies, right from social media platforms to interactive media companies that fall under the umbrella of Microsoft Corporation.

    • LinkedIn Corp.
    • Skype
    • GitHub
    • Mojang
    • aQuantive
    • ZeniMax Media Inc         ‌‌

    Meta (Facebook)

    Founder Mark Elliot Zuckerberg
    Founded in 2004
    Headquarters 1 Hacker Way, Menlo Park, California
    Revenue $116.6 Bn (2022)
    CEO Mark Elliot Zuckerberg

    Biggest Media Company | Meta
    Biggest Media Company | Meta

    The most popular social networking app has rebranded itself as Meta. The most expensive acquisition that Facebook has ever made is that of WhatsApp. Facebook bought it for 19 million in the year 2014. Evolving the way we connect recently, Facebook has also rebranded itself as Meta. Metaverse is further changing how other platforms work as well with virtual and augmented reality.

    Facebook has acquired over 90 companies. The count is based on names that the company has disclosed. However, there may be more acquisitions that have not yet been announced.

    Some well-known companies acquired by Meta (Facebook) are as follows:

    • Instagram
    • Oculus VR
    • Onavo
    • Beluga
    • WhatsApp

    Media has taken on a whole new aspect with the introduction of the metaverse. This features virtual and augmented reality and the technologies associated with it that could boom in the coming years.            ‌‌             ‌‌

    American Telephone and Telegraph (AT&T)

    Founders Alexander Graham Bell and Gardiner Greene Hubbard
    Founded in 1983
    Headquarters Dallas, Texas, U.S.
    Revenue $120.74 Bn (2022)
    CEO John T. Stankey

    Biggest Media Company | AT&T
    Biggest Media Company | AT&T 

    It ranks as the number one and largest communication company in the world by revenue and has over 100+ million U.S. mobile subscribers, according to the report for 2020. It has over 200 million subscribers worldwide. AT&T provides branded telephones, cabling systems, and consumer electronics.

    Representing quality in global communications, connecting people with 5G, internet & fiber, technology & innovation, and entertainment with Warner Media and its streaming platform HBO Max. This platform stands out as a strong brand. It is also the first company to offer a 5G network in the USA.

    Selling out premium content, which is a plus point to establish deeper relationships with its consumers, with storytelling, in turn, converting them into loyal customers.

    Their channel, CNN, reaches over 200 billion people. A deal between Warner Media and Discovery has also been struck to combine content and compete with Netflix and Disney.

    AT&T has 98 companies under its umbrella and some of them include:

    • HBO and Cinemax
    • Turner Entertainment Networks
    • Adult Swim and Cartoon Network
    • CNN News Group
    • DC Entertainment and Films

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    Walt Disney Company

    Founder Walt Disney and Walt O. Disney
    Founded in 1983
    Headquarters Burbank, California
    Revenue $82.7 Bn (2022)
    CEO Bob Chapek

    Biggest Media Company | Walt Disney
    Biggest Media Company | Walt Disney

    Providing entertainment to its audience, having a powerful vision and acquisition has got the Walt Disney Company where it is today. Disney also defines the world of animation. Back in 2019, it officially acquired 21st Century Fox. Now the media giant holds under these three categories various companies:

    Disney media and entertainment distribution

    Disney+, ESPN+, Hulu, Hotstar, Disney Music group

    Disney Studios

    Studios include Walt Disney Studios; Walt Disney and Pixar Animation Studios, and Pixar Animation Studios. Marvel Studios. Lucasfilm, Disney theatrical group, 20th-century studios. Searchlight Pictures.

    General entertainment

    20th television studios, ABC entertainment; the ABC-owned television stations group, ABC News, ABC signature, Disney-branded television, freeform, FX, Hulu originals; National Geographic. The Walt Disney Company’s cable channels, ESPN+, and ABC.

    The amount of control over these companies by Disney depends upon the percentage of ownership it has over them.

    Most of Disney’s revenue is generated from:

    • Media networks
    • Park and resorts
    • Studio entertainment
    • Consumer products and interactive media

    Netflix

    Founders Reed Hastings, and Marc Randolph
    Founded in 1997
    Headquarters Los Gatos, California, U.S.
    Revenue $31.6 Bn (2022)
    CEO Ted Sarandos

    Biggest Media Company | Netflix
    Biggest Media Company | Netflix

    You can’t think of media without adding Netflix next to it, such as the established position it has acquired in the minds of everyone. Netflix changed the game when they introduced a subscription model in the year and no doubt is the competition of all the new platforms coming in wanting to not miss out on the streaming revolution that is making rounds.

    Starting as a DVD-by-mail business in the year 1997, it changed its business model over time. The revenue comes in from the subscription fees from the members; it had 192.95 million paid subscribers, according to reports from the second quarter of the year 2020. Another study revealed that most of its users are from the U.S. and Canada in 2021. As of now, it has over 231 million paid subscribers.

    Lastly, keep in mind that Netflix is exploring new areas and aiming to expand its empire in gaming. Releasing five games back in November, which are available on iOS and Google Play Store, Netflix is slowly taking the company to another level as it plans to release three new mobile games globally.             ‌‌             ‌

    Alphabet Inc.

    Founders Larry Page, and Sergey Brin
    Founded in 2015
    Headquarters Mount View, California
    Revenue $76 Bn (2022)
    CEO Sundar Pichai

    Biggest Media Company | Alphabet
    Biggest Media Company | Alphabet

    Alphabet Inc. the parent company of Google, was established in the year 2015, and co-founded along with Sergey Brin, who also serves as the Director, to make the core business of Google cleaner and more accurate. Alphabet Inc. identifies as a company that falls under the computer service industry. The holding company includes segments of Google: Google services, Google Cloud and Google Workspace.

    Google is involved in businesses like:

    • Engagement in advertisement
    • Sales of digital content
    • Applications
    • Cloud offerings

    Not to forget its hardware products, which are:

    • The pixel phones
    • Chromecast with Google TV
    • Google Nest Hub smart display‌‌

    Apart from this, Alphabet Inc. is also engaged in other segments. The most recent buzzing news is about the deal Verizon Communications signed with Alphabet Inc’s Google Cloud to use its 5G network, its computing powers, and more.

    Comcast Corporation

    Founder Ralph J. Roberts
    Founded in 1963
    Headquarters Philadelphia, Pennsylvania
    Revenue $121.43 Bn (2022)
    CEO Brian L. Roberts

    Biggest Media Company | Comcast
    Biggest Media Company | Comcast

    Comcast Corporation, the biggest cable TV and broadband provider company, has been a part of many firsts in history. David Sarnoff founded the first permanent radio network, NBC, in the year 1926, which brought the Olympics to the world with NBC covering it.

    In 2010, they opened the doors to the Wizarding World of Harry Potter. In 2018, Xfinity became the largest Gigabit Internet Provider in the United States in more than 58 million homes, which was faster than any other internet service provider at that time. 2020 had been the best year for Comcast for its broadband. And apart from this, some recent acquisitions in the past few years by Comcast include:

    • Sky
    • DreamWorks Animation
    • NBCUniversal

    They have also launched Peacock, Xfinity Flex, xFi, and more. The media and technology company also has won broadcasting rights for the Olympic games 2032 back in 2014.

    Charter Communications

    Founders Barry Babcock, Jerald Kent, and Howard Wood
    Founded in 1993
    Headquarters Stamford, Connecticut
    Revenue $54 Bn (2022)
    CEO Tom Rutledge

    Biggest Media Company | Charter Communications
    Biggest Media Company | Charter Communications

    Charter, which is a broadband and cable operating company, has served over 32 million customers with the help of its brand Spectrum. The services provided by Charter Communications Inc. are further divided into:

    • Spectrum networks
    • Spectrum Original
    • Spectrum Reach
    • Spectrum Business
    • Spectrum Enterprise

    With more than 30 Spectrum Networks Delivering Local News and Sports. It aims to be the broadband provider of the future that is fast and secure.

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    Conclusion

    The United States media industry is dominated by a handful of large conglomerates, including The Walt Disney Company, Comcast, AT&T, ViacomCBS, and Discovery, among others. These companies control various media outlets such as television networks, movie studios, streaming services, and publishing houses, enabling them to reach millions of people every day.

    While this concentration of power has led to concerns about media diversity and competition, these companies have also played a significant role in shaping American culture and influencing global media trends. As the media landscape continues to evolve and new technologies emerge, these companies will likely remain major players in the industry for years to come.

    FAQs

    What are the 5 biggest media companies?

    Some of the biggest media companies are:

    • Comcast
    • AT&T
    • Walt Disney
    • Netflix
    • Alphabet

    Which is the biggest media company in the US?

    Comcast is the biggest media company in the U.S.

    Who Owns the Media in the U.S.?

    U.S. media outlets are owned by 15 billionaires and six corporations.

  • Revenue Generation Model of Television Channels

    The Indian Television Industry produces thousands of programs in many Indian languages with the Hindi, Tamil and Telugu factions of the industry being the largest.  In 2021, the Indian Television Industry was worth INR 720 billion and is estimated to reach INR 826 billion by 2024.

    Emergence & Expansion of the Television Industry

    Television emerged on the Indian market in 1959 as an experiment which offered two-hour programs for a week.  It soon garnered popularity and by the 1970s television centres were opened in other parts of the country.  The year 1976 saw Doordarshan emerging as a separate government department and in 1982 it telecasted the 9th Asian Games. The 1990s saw the television industry expand with the emergence of private television channels.  It began after CNN broadcasted the Gulf War.  STAR (Satellite Television Asian Region), which was based in Hongkong entered into an agreement with an Indian company giving birth of  Zee TV. Several other channels came into existence during this time including regional channels and international channels like CNN, BBC and Discovery offering different categories of entertainment to a wide variety of audience.  This expansion also gave rise to DTH (Direct To Home) cable operators. By the year 2016, Indian Television boasted of 857 channels of which 184 were paid channels.

    Television has become an integral part of people’s daily lives.  The popularity of the medium is due to its capability to cater to the needs of its audiences through various shows of different genres telecasted through various channels.

    Revenue Generation Model

    As with any commercial enterprise, television industry operates with the basic idea of generating revenue and posting profits.  The various channels generate revenue from three basic streams – Advertisements, Subscription Services, Sponsorships & Product Placements, Licensing owned Content and Re-transmission Fees.

    1. Advertisements

    Television channels sell airtime and slots to advertisers who wish to showcase their products or services during commercial breaks.  The slot and airtime rates depend on the time and on the popularity of the show as well as the time-length of the advertisement itself. Advertisements broadcasted during prime time cost more than those which are broadcasted at low viewership slots, like mornings or early evenings.  Even the TRP (Television Rating Points) ratings of the show affect the airtime rates.

    2. Subscription Services

    This is a two-pronged process.  Some television channels are made available to subscribers, by DTH operators, on payment, which could be monthly or annually.  A part of this subscription fees goes to the channel itself.  This model of revenue generation is largely volume based.

    3. Sponsorships & Product Placements

    Television channels are a high interest sponsorship venue due to their wide and deep audience penetration.  They receive funding from sponsors for programming.  A high revenue is also generated from specific advertiser product placement within their shows.

    4. Licensing Owned Content

    Television Channels also produce and distribute content like programs or movies and generate revenue by licensing or outright selling the rights to other networks or streaming devices.

    5. Re-transmission Fees

    Television channels charge fees from cable distributors and satellite operators to allow them the right to retransmit their local signals.  This can happen for a program that sees high demand.

    Specific coverage of live events like sports, concerts or award shows are also a high revenue generating stream for television channels.  Such events attract large audiences which, in turn, translate into higher advertisement rates.  Another minor, however, effective revenue generation source is the internet. Television channels stream their program episodes via YouTube and generate income on the number of times the program is viewed.  This also works as an advertisement for the program and the channel and can increase their audience reach.

    Trends in the Television Industry

    The delivery of television programs to the audience has undergone a huge change, especially in the recent years. What was delivered through relied antennas has switched to dishes, distribution through cable networks and direct broadcast satellites.  Through the use of Internet Protocol Television, programs are available to watch on mobile phones.

    Conclusion

    The television industry is fiercely competitive and its revenue generation is heavily dependent on capturing the viewers attention and sustaining it.  Effectively, it is that attention that the channels sell to the advertisers.  While the TV channel landscape continues to evolve with the rise of digital media and streaming services, the fundamental principles of generating revenue through high-quality content and effective advertising remain constant.

    💡
    The revenue of TV channels in India primarily comes from advertising, which contributes around 70-80% of their total revenue.

    • As per industry estimates, the Indian TV advertising market was valued at approximately 35,000 crore INR (~$4.7 billion) in 2021.
    • The television revenue is expected to grow at a CAGR of 4-5% and reach Rs 826 billion by 2024, according to EY FICCI M&E 2022 report.
    • The report says, the ad revenue of TV is expected to become Rs 394 billion in 2024.
    • Revenue from subscriptions for TV channels is expected to reach Rs 415 billion in 2023.

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    FAQs

    How do free TV channels make money?

    Free Tv channels earn revenue by displaying ads between the shows.

    How much does it cost to start a TV channel?

    To start a non news channel the net worth of the company should be around 5 crores.

    What is the benefit of high TRP?

    If a channel has high TRP they can charge a higher amount from advertisers.

    What is the revenue model for TV Channels?

    The two key methods of revenue for TV Channels are:

    • Subscriber fee
    • Advertising

    How many TV channels are there in India?

    There are 850 TV channels in India.

    What is full form of TRP?

    TRP stands for Television Rating Point.

    Who calculates the TRP for Television Channels?

    TRP is calculated by Broadcast Audience Research Council using “BAR-O-meters”.

  • Sudhir Chaudhary – The Interesting Journey of Consulting Editor of Aaj Tak

    Sudhir Chaudhary is an Indian journalist and former CEO of Zee News. He became popular after his tv show DNA (Daily News and Analysis). Sudhir Chaudary’s journey started as a journalist on Zee television. He joined Zee News in 1993 at the early stage of Zee television. He worked on other channels like live television reporting and then 24 hours news television.

    One Important aspect of Sudhir Chaudhary’s life as he was part of a crew who went on a task of coverage of the Vajpayee–Musharraf Indo-Pak meeting in Islamabad, after the Indian Parliament attack happened in 2001 and also the Kargil war too.

    Chaudhary resigned again from Zee News in July 2022. Sudhir Chaudhary conveyed to Essel Group chairman Subhash Chandra in his resignation letter saying that his decision was a “result of my internal deliberations” to “start my own enterprise”.

    There were rumours that the DNA host is going to start his own venture but Sudhir joined Aaj Tak as a consulting editor.

    Sudhir Chaudhary – Early life
    Sudhir Chaudhary – Career
    Sudhir Chaudhary – Controversies
    Sudhir Chaudhary – Awards

    Sudhir Chaudhary- Biography

    Name Sudhir Chaudhary
    Birthplace Hodal, Haryana
    Born 7 June 1974
    Nationality Indian
    Age 48 years
    Wife Niti Chaudhary
    Education Diploma in Journalism, BA
    Position Consulting Editor at Aaj Tak
    Net worth Rs.22 Crores

    Sudhir Chaudhary – Early life

    After completing his BA, Chaudhary prepared for the UPSC exam as he aimed to become a civil servant. He hadn’t gotten off the exam so went on to pursue a diploma in journalism and started his career with Zee television in 1993.

    Sudhir Chaudhary – Career

    Chaudhary has been working in the television news industry since 1993. He belongs to the first generation of television journalists. Sudhir Chaudhary when speaking at TED Talks explained the story of how news channels have evolved.

    Sudhir Chaudhary at TEDx
    Sudhir Chaudhary at TEDx

    The first television channel Doordarshan started a 5 min news bulletin and then Zee television the news channel and how hard he and his team struggled to get the news travelling to various places and putting a lot of effort into gathering the news to run the show. He was in live television reporting and also worked in India 24.

    In 2003, he left Zee news and played a key role in the launching of Sahara Samay, the Hindi-language news channel of the Sahara group. He also joined India TV for a brief time. In 2012, he rejoined Zee News, where he hosts the news show Daily News & Analysis (DNA).

    The news show Daily News & Analysis (DNA) became the highest-rated TRP show in the country in news television history. Although the show had many rumours that Sudhir Chaudhary manipulated the proof of many issues.

    Chaudhary resigned again from Zee News in July 2022 to join Aaj Tak as a consulting editor.

    Sudhir Chaudhary in Aaj Tak Office
    Sudhir Chaudhary in Aaj Tak Office

    Sudhir Chaudhary – Controversies

    One of the biggest allegations faced by Chaudhary was 100 crore money extortion from Mp Naveen Naveen Jindal. The issue follows this way, in the year 2012 Chaudhary and Zee business editor Samir Ahulwlia was alleged to extortion of ₹100 crores from his company in exchange for dropping stories that linked Naveen Jindal former Mp and Jindal Steel chairman.

    Jindal had also mentioned that he had handed over 14 min footage to the media and adding to it he stated “The government gives channels a licence to show news. They are not given a licence for extortion or blackmail.” On filing FIR by Jindal the police arrested both the head of Zee and were put in Tihar jail for 14 days and later on released on Bail.

    Dhulagarh Riots

    In the year 2016, Zee News and Sudhir Chaudhary faced another issue which was due to the Dhulagarh riots. Although the riots were happening for many days the West Bengal government did not allow any media to showcase the issue to the country and the state too. The government believed that it increases the issues even more but Zee News covered the riots and a case was filed against Sudhir Chaudhary, cameraman Tanmay Mukherjee and correspondent Pooja Mehta by the Bengal government.

    Jihad Chart Controversy

    Even in 2020, Sudhir Chaudhary went to a controversial issue telecasting a ‘jihad chart’ in his DNA episode. The issue went into a non-bailable case under section 295A (deliberate and malicious acts, intended to outrage religious feelings of any class by insulting its religion or religious belief). The issue is Chaudhary spoke about the anti-muslim conspiracy which came on Facebook against the minorities in 2014 from an unknown website.

    Adding to this Sudhir Chaudhary faced many controversies in the continuing year.

    Sudhir Chaudhary – Awards

    • In the year 2013 Sudhir Chaudhary won a Ramnath Goenka Award for Excellence in Journalism in the “Hindi broadcast” category. He won the award for interviewing the December 16 gang-rape victim.
    • In 2022 Sudhir Chaudhary was awarded the most trusted CEO award in the Idea fest 2022.

    FAQs

    Who is Sudhir Chaudhary’s wife?

    Sudhir Chaudhary is married to Niti Chaudhary.

    What is the salary and net worth of Sudhir Chaudhary?

    The salary of Sudhir Chaudhary is 25 lakh per month and his total net worth is 3 million dollars.

  • Mohammed Zubair – How He Co-founded Alt News and Rose to Prominence?

    According to the sources, over 293 journalists have been jailed globally, and India ranks first with the most number of arrests. Over and above, several were killed and attacked for questioning. Thus, it is quite a risky job for a journalist to do their job in India.

    As you see, right now Mohammed Zubair is all over the news, so it is no surprise to look into him on the internet too. Mohammed Zubair is none other than the co-founder of an Indian fact-checking website, Alt News.

    His arrest was made into a piece of national news after being allegedly accused of spreading fake news about India’s Prime Minister, Narendra Modi. Moreover, Alt News has allegedly reported many misinformed news articles regarding Hindu religious beliefs.

    On the other hand, several journalists opposed the arrest. So clearly, it is indeed a war of words between the nation and journalists. ‘The nation wants to know!’ does really make more sense now. In spite of all dramas, Mohammed Zubair was lauded for his achievements, investments he made, and career as an Indian Journalist.

    Muhammed Zubair- Biography

    Name Mohammed Zubair
    Birthplace Not Known
    Born 29th December 1989
    Nationality Indian
    Age 33 years old
    Position Co-founder, Alt News

    Mohammed Zubair – Early Life
    Mohammed Zubair – Career
    Mohammed Zubair – Personal Life
    Mohammed Zubair – The Journey So Far
    Mohammed Zubair – Investments
    Mohammed Zubair – Controversies
    Mohammed Zubair – Awards and Recognitions

    Mohammed Zubair – Early Life

    Mohammed Zubair was born on 29th December of 1989 in India. Mohammed Zubair has been fond of exposing bogus news to the light since his adolescence years. The birthplace and parents of Zubair are yet to be disclosed. However, it was sure that as an Indian journalist, he has progressed very well. His accounts commenced after becoming the co-founder of Alt News.

    Furthermore, the misinformation is analyzed by Alt News, which largely identifies the most widely spread. They monitor Facebook sites that have at one time or another circulated inaccurate news and are on either extreme of the ideological spectrum employing CrowdTangle, a Facebook tool used by publishers to track how information spreads throughout the internet.

    Similar content sent on Twitter by users who have a notoriety for often tweeting false information is monitored by them using TweetDeck, a Twitter management application. They further keep an eye on several WhatsApp groups that they have managed to access, and they also get material from individuals who inform them via social media and WhatsApp.

    Mohammed Zubair – Career

    Alt News is an Indian fact-checking website, founded by former software engineers named Pratik Sinha and Mohammed Zubair. They officially launched the portal on February 2nd of 2017 with headquarters in Ahmedabad.

    The ultimate goal of this fact-checker launch was to expose fake news. It all started with Pratik Sinha’s interest in exposing the bogus news, as his parents are both human rights activists.

    Pratik Sinha, Alt News Founder
    Pratik Sinha, Alt News Founder

    The beginning of Mohammed Zubair’s career started back in 2013 when fake news was at its peak. From keeping tabs on every news involving specious content, Mohammed Zubair has successfully brought several happenings into the open.

    Besides, he also received several threats for his work, however, Mohammed managed to still work on his website effortlessly. On the other hand, Zubair is an active Twitter user, who is sometimes criticized for his Hinduphobic tweets.

    Mohammed Zubair – Personal Life

    Mohammed Zubair as far as we know hasn’t revealed his private life on the internet. He has put in his whole life for the Alt News website. Although, due to the work complexities, he has faced numerous death threats and attacks.

    On 27th June 2022, Zubair was arrested by Delhi Police for his Hinduphobia tweet in 2017. Although, many prominent journalists as well as his friend, Pratik Sinha, who is the founder of Alt News stated that his arrest was without notice.

    Indeed, a myriad of well-known reporters and writers have come forward to support Mohammed Zubair. Moreover, Congress leader Rahul Gandhi, Trinamool Congress member Derek O’Brien, and Congress MP Shashi Tharoor have extended their support via social media.

    Congress Leaders tweet in support of Mohammed Zubair
    Congress Leaders tweet in support of Mohammed Zubair

    Mohammed Zubair – The Journey So Far

    The Alt News journey features the journey of Mohammed Zubair as well. Besides, his individual work has been much appreciated by several other journalists. This includes exposing the individuals of the Hindu right-wing website DhainikBharat.org, the lynching of a few Muslims, Delhi-based lawyer Prashant Patel’s fake news tweet, and many more.

    On the whole, he and Sinha have claimed to have a list of 40 real sources, who are allegedly associated with publishing fake news over the world. Zubair along with his Alt News team published a book titled India Misinformed: The True Story in March 2019.

    India Misinformed: The True Story Book
    India Misinformed: The True Story Book

    On the other hand, Mohammed Zubair’s tweets are still a controversial matter, which eventually got him arrested. In addition to it, he is an active Indian journalist, who never stops questioning or exposing fake news.

    As far as we know, Mohammed Zubair is now in four days of custody under Delhi Police due to an ‘objectionable tweet’ he had posted in 2018 against a Hanuman (a Hindu Deity).

    Mohammed Zubair – Investments

    Pratik Sinha and Mohammed Zubair, two former IT engineers, started and currently manage the fact-checking website Alt News in India. In an effort to tackle the fake news epidemic, it was created on February 9th, 2017.

    How 50 lakhs have recently been placed into Zubair’s account following police questioning is still a mystery to Despite, the co-founder of Zubair who is operating the nonprofit organization “Alt News.”

    Mohammed Zubair – Controversies

    In recent months, there have been numerous rallies throughout the nation of India. Nupur Sharma, a former BJP spokesperson who commented on a disparage assertion about the life of the Prophet Muhammad, is one such atrocious person. Her comments caused pandemonium and people called for Nupur Sharma to be punished.

    Similar to this, in 2018 the infamous journalist from Alt News, Mohammed Zubair, published an article with offensive religious emotions, which was discovered by netizens in 2022.

    In that tweet he has shared over the previous four years, he makes disparaging remarks about Hindu deities, adding gasoline to the flames. As a result, again we could encounter Hindu-Muslim conflict all over Indian News networks impulsively spread hoaxes over the world in an effort to capture the public’s attention and believe that doing so is a good idea.

    As a result of causing mayhem in the community, they either end up behind bars or get killed in unknown circumstances.

    As far as we could tell, Mohammed Zubair, the co-founder of Alt News, was detained by Delhi Police for the following four days under sections 153-A and 294-A of the Indian Penal Code for inciting hatred and committing malicious acts with the intent to offend different religious values.

    In addition, Alt News was founded to counter inaccurate information, however, it has received criticism for being created in a Hinduphobic manner.

    Following his tweet from 2018, Zubair was detained on June 27, 2020, by the Delhi criminal branch on suspicion of allegedly hurting religious emotions. The co-founder of Alt News was given 4-day remand by Delhi police on June 28, 2022, following a day of questioning. After a day in police custody had passed, Zubair was brought before Chief Metropolitan Magistrate Snigdha Savaria.

    Another case has been filed against him in a 2020 case under the Protection of Children from Sexual Offences Act (POSCO), police are investigating Zubair after he shared a picture of a young girl whose face was obscured after an online argument with her father. The National Commission for the Protection of Child Rights (NCPCR) brought a claim against Zubair in connection with this issue in 2020.

    Mohammed Zubair – Awards and Recognitions

    The Peace Research Institute Oslo (PRIO) has included Indian novelist and activist Harsh Mander, his campaign Karwan-e-Mohabbat, and the co-founders of Alt News Mohammed Zubair and Pratik Sinha in its annual nomination for the Nobel Peace Prize.

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    FAQs

    Who is Mohammed Zubair?

    Mohammed Zubair is the co-founder of an Indian non-profit fact-checking website named Alt News. He is a well-known Indian journalist, who has exposed much fake news to the public regardless of the consequences.

    Why was Mohammed Zubair arrested?

    Besides his journalism, Zubair was so open about certain controversial issues, which as a result got him arrested in 2022. The Delhi Police detained Zubair regarding his Hinduphobia tweet in 2018.

    What are Zubair’s achievements?

    In 2022, the Alt News co-founders, Pratik Sinha and Mohammed Zubair, alongside influential people, were nominated for Peace Research Institute Oslo (PRIO) in its yearly shortlist for the Nobel Peace Prize.

  • YouTube Success Story – Founders, Funding, Business Model, Growth, Funding and More

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by YouTube.

    What if you want to cook mutton biryani for your loved one but do not know the recipe for the delicious dish? Maybe you want some information about a faraway place that you want to visit this vacation. What if you are bored and want some sort of entertainment? Do not worry, YouTube is here to help you gain information, learn skills and stay entertained 24×7.

    Does YouTube even need an introduction? Most of us love binge-watching videos on YouTube, and turning to YouTube for various reasons has almost become a habit.

    Read all about YouTube, its Founders, Latest News, Funding and Investors, Business Model, Revenue Model, Growth, Acquisitions, Future Plans, and more.

    YouTube – Company Highlights

    Startup Name YouTube
    Headquarters San Bruno, California, United States
    Sector Internet, Music, Video Marketing
    Founders Chad Hurley, Steve Chen and Jawed Karim
    Founded February 1, 2005
    Total Funding $83.5 million (2021)
    Revenue 2,880 crores USD (2021)
    Website Youtube.com

    Youtube – Latest News

    January 20, 2022 – Youtube reveals new Youtube premium annual plans for the Indians. The Youtube Premium plans, which were earlier offered on a monthly and quarterly basis, can now be obtained at Rs 1,159 and Rs 889 for a year of subscription of Youtube Premium and Youtube Music Premium services respectively.    

    January 18, 2022 – Youtube officially gives up on its Youtube Originals, declared the Google-owned video streaming giant in the form of an official statement. It would be winding its six years old wing of exclusive high-budget content, said Robert Kyncl, CBO of Youtube.

    YouTube – About
    YouTube – Founders and Team
    YouTube – Startup Story
    YouTube – Mission and Vision
    YouTube – Tagline, Slogan and Logo
    YouTube – Business Model and Revenue Model
    YouTube – Funding and Investors
    YouTube – Acquisitions
    YouTube – Growth
    YouTube – Online and Social Media Presence
    YouTube – Competitors
    YouTube – Future Plans

    YouTube – About

    Launched in 2005, YouTube is the largest video hosting platform and the second largest search engine after Google. As per May 2019 data, more than 500 hours of content are uploaded on YouTube every minute.

    Whether you want to learn coding or cooking, you are interested in gardening or travelling, YouTube has content for everyone. YouTube is not just about entertainment. As published by Hootsuite in 2021, globally 82% of people use YouTube for learning various skills.

    Can’t stop binge-watching videos on YouTube? You are not alone. YouTube has more than one billion monthly users, who watch more than one billion hours of video every day.

    YouTube’s Services include:

    YouTube Community

    This feature allows YouTube content creators to interact with their subscribers.  The feature is unlocked once a user crosses 1000 subscribers. Using this feature content creators can post images, videos, texts, gifs, etc to let their subscribers know about their upcoming content, behind the scene stuff, and more.

    YouTube Kids

    This app is exclusively developed for children. Users can choose the age of the children for whom the app is downloaded, and then the children can view age-appropriate content only. YouTube Kids TV app is also available for some selected TVs. On August 30, 2019,  a web version of YouTube Kids was launched.

    YouTube Movies

    It is a movie buying and rental service by YouTube. While some movies are available to watch for free, others need to be purchased or rented.

    YouTube Music

    It is a music streaming service like Spotify. YouTube Music is available on the web and also comes as an app. You Can listen to music for free or opt for the premium option for an ad-free experience.

    YouTube Premium

    YouTube Premium is the ad-free version of YouTube. First introduced in 2015, in the month of October, Youtube Premium was earlier called “Youtube Red”. YouTube premium comes with certain benefits that differentiate it from free YouTube.

    1. YouTube Premium gives you an ad-free experience. Hence no interruptions while watching your favourite videos.
    2. You can download videos and playlists, which you can watch when you are offline. Free Youtube does not allow us to download videos. However, even in YouTube Premium, the download option is available only on mobile devices and not on computer and laptop devices.
    3. Background play option available in YouTube Premium, keeps the YouTube video playing, even when you are working on another app on your mobile, or when your mobile screen is off. In free YouTube, however, when we open another app, on your mobile, YouTube stops playing, and also YouTube stops playing when the screen is off.
    4. With YouTube Premium, one also gets access to YouTube Music Premium. With YouTube Music Premium, one can enjoy ad-free music, and download songs, and videos. One can also keep playing music in the background, while he is using another app, and turn on audio-only mode to listen to just the song without loading the video.
    5. One also gets access to YouTube Original series and movies with YouTube Premium.

    YouTube Stories

    Initially called YouTube reels, was launched in 2018. YouTube content creators having 10000+ subscribers get access to this feature. YouTube stories can be seen only on the YouTube mobile app.

    YouTube Shorts

    It is similar to Tik-Tok, which lets users create short 15 seconds videos. One can create YouTube shorts in the YouTube Mobile app, where all the tools required to create shorts are available. Launched in September 2020, this feature has received much popularity. In March 2021 only, YouTube Shorts generated  6.5 billion daily views.

    TestTube

    YouTube lets its Premium members try experimental features and give feedback on them. YouTube Premium members can visit www.youtube.com/new, where various experimental features are available. Users can choose to try out any of these features.

    YouTube TV

    It is a TV streaming service available for customers in the United States. YouTube TV subscribers get access to live sports and shows from 85+ broadcast, cable, and regional sports networks and unlimited DVR (Digital Video Recording) Space. YouTube TV can be accessed from all devices like TV, Mobile, Desktop, Laptop, etc. One can also view YouTube Originals series and YouTube’s trending videos on YouTube TV.

    YouTube Go

    In April 2017, YouTube introduced YouTube Go. YouTube Go is the lighter version of YouTube that runs on a slow internet connection. YouTube Go was designed to let users download the videos and even share the videos with nearby users without any internet connection. The app however is currently unavailable for download on Google Play Store.

    YouTube Originals

    It was started by Susanne Daniels, Youtube Global Head of Original Content in 2016, which focused on creating high-budget exclusive content for its present viewers and attracting more subscribers from around the globe. This initiative was started with the goal of keeping up the competition with the other OTT platforms like Netflix, Amazon Prime, and others. However, Youtube Originals failed to deliver what was expected of it and after little more than 6 years of operation, it is now winding, as per the official statement from Robert Kyncl, the Chief Business Officer at YouTube on January 18, 2022.

    The news is also ripe that Daniels will leave the company in March. Kyncl further declared that YouTube will now only fund programs that are part of its Black Voices and YouTube Kids funds.

    On 20 July 2021, YouTube announced its new feature, Super Thanks. Super Thanks allows viewers to pay money to their favourite creators on YouTube. Once you pay, your comment in the comments section will be highlighted.

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    YouTube – Founders and Team

    Jawed Karim, Chad Hurley, and Steve Chen founded YouTube on 14 February 2005. All of the three Youtube founders are ex-PayPal employees.

    Jawed Karim

    Javed Karim
    Javed Karim

    Software engineer and entrepreneur Jawed Karim is of Bangladeshi-German descent. He spent the early years of his life in Germany but later shifted to the USA due to the growing xenophobia that he and his family had to face in Germany.

    Jawed holds a Master’s degree in Computer Science. Jawed joined PayPal, while he was still doing his bachelor’s degree in Computer Science from the University of Illinois at Urbana-Champaign.

    At PayPal, Jawed met Chad Hurley and Steve Chan, and in 2005 the trio came up with YouTube. However, when YouTube was launched in February 2005, Jawed decided not to stay at YouTube like an employee but continued to stay as an informal adviser to YouTube. Thus, Jawed held a lower share in the company.

    Jawed later co-founded a Venture fund named Youniversity Ventures (also known as YVentures) in 2008. Jawed Karim is the first person to create a YouTube Channel. His channel is called ‘jawed’. Also, Jawed uploaded the first-ever video on YouTube on 23rd April 2005.

    Chad Hurley

    Chad Hurley
    Chad Hurley

    Chad Hurley is an American webmaster and a businessman. Chad served as the first CEO of YouTube and continued as the CEO till 2010 when Google’s Salar Kamangar took over as the CEO. Chad holds a B.A. degree in Fine Arts from the Indiana University of Pennsylvania.

    In 2011, Chad left YouTube and started AVOS systems, a technology company that helped developers create apps. In 2014, AVOS systems pivoted to become ‘Mixbit’, a mobile video platform. Mixbit ceased operations in August 2018.

    Chad is now an investor and is operating as the Co-founder and Chairman of GreenPark Sports, a company that makes mobile games. As reported by Business Insider, Hurley is also part owner of Golden State Warriors and Los Angeles Football Club.

    Steve Chen

    Steve Chen
    Steve Chen 

    Steve Chen is a Taiwanese-American entrepreneur. Chen is a Computer Science Graduate from the University of Illinois at Urbana-Champaign. Before starting YouTube, Chen worked with companies like eBay, where he worked as an Engineering Manager at PayPal, where he worked as a Software Engineer. Chen also joined Facebook for a brief period after which he left the company in order to start Youtube.

    Chen continued to work at YouTube even after the acquisition of YouTube by Google in 2006. He left YouTube in 2009 and worked on other divisions of Google. Chen finally left Google in 2011, and along with Chad Hurley, started AVOS systems in 2013. Chen later left AVOS systems and joined Google Ventures in 2014. Currently, Chen is an Angel Investor.

    YouTube – Startup Story

    Jawed Karim, Chad Hurley, and Steve Chen, three PayPal employees created a video uploading platform. The story of Youtube started with the initial concept of building an online dating platform but unfortunately, the idea failed, but this had an exceptional video uploading space.

    As YouTube co-founder Steve Chen said in 2016, when they began in 2005, YouTube was built to be a platform where people could upload videos about dating or their desirable partner. In line with the idea, the co-founders even came up with the tagline ‘Tune in, Hook up‘. But, people did not seem to take much interest in uploading dating-related videos.

    As revealed by the co-founders, they were even offering women $20 to upload dating videos, but the idea did not work. Finally, the co-founders decided to open the platform for not just dating, but all kinds of Videos. Jawed started by uploading the famous ‘Me at the Zoo’ Video on 23rd April 2005, and from there was no looking back!.

    In 2006, the YouTube cofounders sold YouTube to Google for $1.65 billion. The platform today has over 2 billion monthly active users.

    Besides the dating site story, several other stories of Youtube are also heard about the inception of YouTube. According to some reports, the YouTube idea came to co-founders Steve and Chad when they were unable to share the video of a dinner party held at Chen’s place in San Francisco.

    According to co-founder Jawed Karim, the idea of forming a Video Sharing platform came when he was unable to find the clips of the ‘Super Bowl XXXVIII halftime show’ controversy and 2004 Indian Ocean Tsunami on the Internet.

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    YouTube – Mission and Vision

    YouTube’s mission is to give everyone a chance to express his thoughts, feelings, talent, issues, and more to the whole world. YouTube’s mission statement is “To give everyone a voice and show them the world.”

    YouTube’s tagline is ‘Broadcast yourself‘.

    YouTube Logo
    YouTube Logo

    YouTube – Business Model and Revenue Model

    Most of the content on YouTube is free. A major source of Revenue for YouTube is advertisements. YouTube allows advertisers to show targeted ads to its users. A part of YouTube’s revenue also comes from the subscription fee paid by the YouTube Premium users.

    Subscription fees earned from other services like YouTube TV, YouTube Music Premium are other important sources of revenue for the company. Besides, when a user pays his favourite content creator through features like ‘Super Thanks’, a commission is charged by YouTube.

    YouTube – Funding and Investors

    YouTube has raised a total amount of $83.5 million in funding over two funding rounds.

    Date Transaction Name Money Raised Lead Investors
    March 30, 2006 Series B $80 million Artis Ventures and Sequoia Capital
    November 1, 2005 Series A $3.5 million Sequoia Capital

    YouTube – Acquisitions

    To date, YouTube has acquired five organizations.

    Date Acquired Organization
    July 20, 2021 simsim
    May 1, 2016 Subarctic Limited
    February 12, 2016 Bandpage
    December 18, 2014 Vidmaker
    May 7, 2011 Next New Networks

    YouTube – Growth

    YouTube has generated an amount of $19.7 billion in revenue in 2020. In the 2nd quarter of 2021, YouTube’s revenue nearly doubled to reach $7 billion. Till the 2nd quarter of 2021, there is an increase of 84% in YouTube’s overall revenue, as compared to the last year.

    Some of the prominent growth statistics of Youtube are:

    • Youtube is the most popular video streaming platform.
    • It is hailed as the second most visited website, right after Google its parent.
    • Youtube claims to have more than a billion monthly users.
    • Youtube is collectively watched for more than 1 billion hours each day.
    • The videos are uploaded on Youtube at a rate of more than 500 hours of content per minute when last reported in 2019.

    YouTube – Online and Social Media Presence

    YouTube is actively present on Facebook, Twitter, Instagram, Pinterest, Crunchbase, etc. In order to know more about this video-sharing company, you can check its profile present at various above-mentioned websites.

    YouTube – Competitors

    The top competitors of YouTube are Netflix, Hulu, and Vimeo.

    Netflix

    It is the biggest competitor of YouTube. Netflix is headquartered in Los Angeles, CA, USA, and was founded in 1997.

    Hulu

    It is perceived as one of the top competitors of YouTube. Hulu is headquartered in Santa Monica, CA, USA, and was founded in 2007.

    Vimeo

    It is also one of the biggest competitors of YouTube. Vimeo is headquartered in New York, NY, USA, and was founded in 2004.

    YouTube – Future Plans

    As mentioned by the current YouTube CEO Susan Wojcicki in YouTube’s official blog, YouTube’s priorities for 2021 include growing the creator economy, helping people learn new skills, and building for the future of YouTube. The CEO also puts stress on working in collaboration with Governments around the world, in accordance with the regulatory policies of different countries.

    YouTube is also planning to come up with shopping options on the YouTube platform. The feature is already being tested now, and we can expect to shop via YouTube soon!

    FAQ

    Who is the founder of YouTube?

    Jawed Karim, Chad Hurley, and Steve Chen founded YouTube on 14 February.

    What company did the founders of YouTube work for before starting up YouTube?

    The three founders worked at Paypal before founding youtube in 2005.

    Who is YouTube’s biggest competitor?

    Twitch, IGTV, and TikTok are some of the biggest competitors of YouTube.