With the developing technology and resources, numerous companies have been established with the belief of achieving great heights. And these companies are the biggest source of proving employment to the general public. You wouldn’t believe that companies like Walmart and Amazon have employees over the count of millions. Like, how great is that! However, private sector companies are often considered pretty complicated and tough. They lack job security and some do pay little. But, these don’t define every private organisation across the world.
In fact, there are private companies that have millions of employees with tons of benefits. And these companies are the biggest job creators across the world. Speaking of which, we have presented the World’s Top Companies With the Largest Number Of Employees. So, let’s get started!
With a total number of employees of 2.3 million, Walmart is the second company with the largest number of employees. Walmart is in fact counted highest among the Forbes 500 global ranking. Being the largest company with an annual turnover of $559 billion, Walmart owns numerous subsidiaries as well in the United Kingdom and South Africa’s supermarkets.
Amazon
Total Number of Employees: 1.4 million
Amazon Logo
The biggest online retailer, Amazon has around 1.4 million employees. Amazon is currently ranked 5th among the largest employers in the world. In the last two years, the company has gained a massive amount of employees from all across the world. This simply indicates that Amazon hires 1,400 people every day.
Volkswagen
Total Number of Employees: 662,653
Volkswagen Logo
Volkswagen, the largest automobile manufacturer in the world, has an employee count of 662,653. Being a German car manufacturing company, Volkswagen holds a market capitalisation of $123.24 billion, being the 112th most valuable company, in terms of market capitalization. In fact, Volkswagen is considered the most active and superior automobile manufacturer and employer.
China’s National Petroleum Corporation
Total Number of Employees: 460,724
CNPC Logo
Being mainly a monopoly in the oil and gas production of China, China’s National Petroleum Corporation has an employee count of 460,724. It runs with rigs and refiners in over 30 countries such as Venezuela, Azerbaijan, and many others.
Kroger
Total Number of Employees: 465,000
Kroger Logo
With a total number of employees over 465,000 Kroger is counted among the biggest retailers chain in America and third in the country, right after Walmart and Costco. Kroger has around 2,778 supermarkets and departmental stores.
China Construction Bank
Total Number of Employees: 345,971
China Construction Bank Logo
Based on the market capitalization, China Construction Bank is the second-biggest bank in China and fifth in the world. With an employee count of 345,971, China Construction Bank has expanded its branches in more than 13,600 places in china.
McDonald’s
Total Number of Employees: 200,000
McDonald’s Logo
McDonald’s is incredibly famous for its delicious fast food and has several employees of 200,000 all across the globe. This simply brings McDonald’s among the largest employers in the world. And when it’s McDonald’s, who doesn’t know hamburgers!! The company has its classic presence in more than 100 countries and serves around 69 million food items every day.
In conclusion, we can say that private sector companies are the largest source of employment all across the world. Although a large proportion of people are employed in private organisations. But companies like the United States Department of Defense and China People’s Liberation Army and many others provide employment with tons of benefits as well. So, here were the top companies with the largest number of employees across the world. Stay tuned for more updates!
FAQ
Who is the largest employer in the world?
Walmart is the largest employer in the world with approx 2 million employees.
Who is the largest employer in India?
Indian Railways is the largest employer in India with 1.4 million employees.
Who is the best employer in India?
Reliance Industries is considered the best employer in India.
The 2021 Tokyo Olympics is on the go right now enthralling the viewers with the mind-boggling talents of the participants. Unlike the earlier times, host cities have started to make profits during the event. The onset of this trend can be traced back to the 1984 Olympics held in Los Angeles. Until then the host cities had to incur large losses.
With the help of various corporate’s, they introduced new changes wherein they sold television rights and advertised the products of various corporate’s throughout the games. Hence, the 1984 Olympics was a huge financial success where they shared their costs between the sponsors which not only mitigated loss but also generated profits of more than $200 million. However one cannot forget the marketing strategy of McDonald’s which backfired in an unprecedented manner.
The time when Olympics was hosted by Los Angeles was when there was severe hostility between the US and the Soviet Union regarding Afghanistan. The US had boycotted the 1980 Olympics that was held in Moscow due to Soviet Union’s incessant warfare in Afghanistan.
In the Olympics, before that, the US had won the third position while the first and second position was backed by the Soviet Union and East Germany respectively.
Since the US boycotted the 1980 Olympics and things weren’t still great between the USA and the Soviet Union, the latter decided to boycott the 1984 Olympics. So did East Germany.
McDonald’s marketers did not factor in this new change before they announced their campaign where they gave Free Meal for every medal that the US wins. Every time one purchase something from McDonald’s, they will get a scratch card on which the name of an Olympic event will be written.
If the US representative wins a medal in that event the customer is entitled to a free meal. If the US wins gold, they will get a free big Mac, if silver then French fries and a bronze mean they get a soft drink.
The campaign was popularised with the tagline “When US Wins, You Win”. The campaign not only became a hit but also invited large investments into the event. However, their practical materialisation of the campaign was not so favourable as far as McDonald’s were concerned.
Many outlets (more than 6000) across the US went out of big Macs. People crowded the stores to avail themselves of their coupons only to get more coupons every time they buy something.
As far as the US medal tally is concerned there was a whopping increase in the number of medals from 94 to 174. In 1976 US had won 34 gold medals and in 1984, it reached 83 in 1984.
McDonald’s have not yet issued a report regarding the extent of loss it had incurred with its floor plan. However various reports suggest that the amount has run into millions.
Interestingly, there have been instances where citizens later revealed that they survived on McDonald’s meals during those times when they were left destitute due to poverty.
It was a blessing for people like this where every purchase led to another scratch card wherein a medal for the US was almost assured. Sometimes customers used to get scratch cards of events that were already over and won by the country which led to the immediate availing of the respective coupon.
Although such an initiative has been a big blessing for many poor families, it was a huge miss-step from the side of McDonald’s.
Conclusion
As Olympic fever is getting high across the world, many eyes are on this fast-food chain that is known for its sports sponsorships and advertisements. While the campaigns of McDonald’s have been successful in reeling in profits for the hosts during the 1984 Olympics, the loss that it had to incur was distressing.
It is a clear example of a monetary loss that resulted due to insufficient analysis of the market conditions and social realities.
FAQ
Which country boycotted the 1984 Olympics?
The Soviet Union and East Germany boycotted the 1984 Olympics.
How many medals did the United States win in the 1984 Olympics?
United States won 83 Gold, 61 Silver and 30 Bronze medals.
Burger King is a very familiar name to Indians and even the whole world. This chain of hamburger fast food restaurants that operates in many countries have their headquarters in Florida. Burger King was launched in 1953 as Insta – Burger King. It was a Jacksonville, Florida-based restaurant chain. After the business ran into financial problems two of their Miami-based franchisees James McLamore and David Edgerton bought the company in 1954 and renamed it as “Burger King”.
From then on Burger King has had four different owners till the next 50 years. During this bumpy ride it has had its own highs and lows where in the 1970s were known as the golden age as far as the Burger King was concerned.
The growth of Burger King is something that all of us should closely study. From offering a basic menu of burgers, sodas, milkshakes and French fries, today it has an extremely elaborate menu with the Whopper being the first major addition in 1957.
Since then they have continued to incorporate more and more dishes into the menu, some of them being successful and others not. Today they have 11 million guests every day across the world. It has become the world’s second-largest fast-food hamburger chain. They have an estimated 13,000 outlets in more than 79 countries across the globe. Out of these 66% of the outlets are situated in the US with nearly 99% of them being owned and operated privately.
Their commitment to providing the best recipes, premium ingredients and cordial dining experience is what they claim to be the secret of their success in the last 50 years. This article will look at their branding and marketing strategy which is keeping them at the top throughout thick and thin.
Burger King as mentioned earlier was and still is one of the most famous fast-food chains in the world. It was rebranded after 20 years in 2020 with the revamped logo, unique uniforms and innovative packaging which were designed by Johns Knowles Ritchie – a creative agency. The one thing that they have done differently here is that they were constantly going back to their roots.
With regard to the change in the logo as well they were in fact paying homage to the heritage of the brand. And they hope that this redefined design will be indicative of the confident, funny and simple firm that they are.
Burger King Old vs New Logo
Their simple rebranding techniques like the new logo, packaging that has the item names written onto it, the font of their text are well thought and researched decisions.
Burger King new Packaging
They are aware that nobody is in fact looking forward to anybody’s campaigns and what they have to do is to pitch in their product amidst the things that people are doing. For this creativity is a very important factor and Burger King emphasises this like nobody else.
Burger King Campaigns that Changed the Game
If you have noticed all of their campaigns the one thing that they try to project is the credibility of the firm. They try to put it across to people that Burger King cares about its customers. For example, their award-winning advertisement in 2020 which was the “Moldy Whopper” campaign garnered a lot of attention across the globe.
The idea was to prove to its customers that their food does not contain any preservatives. In this case, they took advantage of the very popular secret which accuses McDonald’s of their eternal burgers.
Burger King really knows how to make use of the competition in the industry for their advantage. For example, there was another campaign titled ‘Whopper Detour’ that gave its customers their signature “Whopper” for one cent when they reach within 600 feet of any McDonald’s location.
The campaign was such a hit that there were over 4 million downloads within October and December 2019. Exactly what they wanted. They not only took advantage of their competition but were also very quick to adapt to any kind of challenges, even the pandemic.
Another was a very daring step where they released an open request to McDonald’s asking for a collaboration of both of their dishes. As expected McDonald’s turned down their offer. But Burger King had nothing to lose and everything went as planned. As the news spread the sale of the company increased manifold times during that time.
Burger King is not just concerned about the kind of advertisements and campaigns that they launch, they are also very careful about where these advertisements go. They concentrate immensely on local advertising such as roadside ads, hoardings, billboards etc.
Burger King Billboard
They make sure that each and every initiative that they plan for the customers are out there in public right in front of them. This is a brilliant way to encourage local customers to visit Burger King without even them realising that.
They also ensure that the menu and all other possible details are appropriated to fit into the local desires and likings of the people. They have a highly differentiated targeting strategy to address the locally specific needs of the company.
Burger King has also contributed towards improving the plight of people who are not privileged. They have launched various campaigns in this regard which have also led to their popularity.
“Have it your way foundation “ is one such campaign that mainly focuses on preventing diseases and eradicating hunger from every household. Their utmost care for people around them was widely appreciated.
Along with it came the “McLamore Foundation” which gives scholarships to students who are interested and are also deserving. These campaigns have definitely added to the human side of the company which has also immensely helped in maintaining and even escalating its brand image.
Conclusion
There is no doubt about the increasing competition in the fast-food market at national and international levels. Despite that Burger King has successfully placed itself at the top of the market by being the second largest. Careful product placement, efficient advertisement, excellent customer relations and explicit humanitarian concerns are the main reasons why Burger King has been able to maintain its position in the last 50 years.
If there is one thing that we can learn from Burger King’s marketing and branding strategy, it would be creativity and consistency.
FAQ
Who is the CMO of Burger King?
Ellie Doty is the Chief Marketing Officer of Burger King.
What is Burger King’s new slogan?
The new slogan unveiled by Burger King is “Be Your Way”.
Who is the founder of Burger King?
Burger King was founded by James McLamore, David Edgerton in 1954.
The Coronavirus or COVID-19 which started last year in December in Wuhan, China has impacted the global economy and no industry sector has remained immune to it. All businesses, startups and industries across the globe are coming up with safety measures to deal with the virus like asking employees to work from home, avoid social gatherings, etc. Foodtech startups are no exception to this.
Top Indian food delivery platforms Zomato and Swiggy together deliver an estimated 2.6 million orders every day. But they have taken multiple measures to deal with the situation. These measures ensure the safe food delivery considering the safety of delivery executive as well as consumers. The measures are helping these startups to keep operations going and to reduce any negative impact on consumer deliveries
Foodtech Startups to Follow Hygiene Practices
Indian foodtech startups Swiggy and Zomato have announced several safety measures in an effort to combat the novel coronavirus. While the Bengaluru based foodtech unicorn Swiggy already sent an email to all its consumers how they are taking the different measures to cope with the situation. Zomato soon followed suit with safekeeping measures of its own like contact-less delivery.
The main focus of the announcements is to inform people about different measures that food delivery platforms are taking to ensure that their delivery partners follow all the safety and hygiene guidelines approved by the Ministry of Health and Family Welfare(MoHFW). They also announced that the consumer will now have the option of choosing to ask the delivery partner to leave the food at their doorstep. Some startups are also offering insurance and financial support to delivery staff in case they are infected with the virus
There are certain directives that these startups are following. They ensure that the crew member who assembles the food, the one who packs food and the delivery executive do not touch the food with bare hands and take all possible precautions to ensure hygiene. The delivery packets are sealed and delivered by a runner who drops the order at a pre-appointed spot usually outside the door and then watches from a safe distance while you pick up your order and go back inside.
Co-founder and CEO of Zomato, Deepinder Goyal explained this through a tweet that “A consumer can now choose for this option through our ‘delivery instructions’ feature.” An app update over the weekend will make this explicitly clear to everyone.” Through this option, the delivery partner will keep the delivery parcel on a clean surface outside the door. When the consumer receives a photo of the delivered food, the consumer can then pick up the package at their convenience.
As India prepares to face the current health crisis, Westlife Development, the company that owns and operates McDonald’s restaurants in West and South India, has launched contactless delivery service to deliver food to the customers’ doorstep. According to the company, McDonald’s India is ensuring that food reaches customers without being touched by bare hands and delivered safely with by following social distancing measures.
“Our customers’ safety has been and will continue to be our top priority. On one hand, we have increased the safety and hygiene processes at our restaurants. On the other hand, we are ensuring contactless delivery to retain consumers’ trust in McDonald’s. Both our consumers and the industry look up to McDonald’s for path-breaking initiatives and contactless delivery,” said Smita Jatia, managing director of Hardcastle Restaurants.
Online Food Deliveries Declining Fast
Unfortunately, even after adopting the hygiene practices, online food delivery has seen huge fall in demand. Online food delivery orders for Zomato and Swiggy have dropped 70% in the last 10 days as customers step back and top restaurants shut shop during lockdown induced by the Covid-19 virus outbreak. The reason behind this is that people do not want to perform any practices, which in any way, can expose them to the virus.
Their investors revealed that even before the lockdown, the orders had started declining. In the first two weeks of March, food delivery orders declined 20%. When lockdown was imposed, Swiggy and Zomato said about 60 to 70% of its cities would be shut for food delivery including few prominent ones. As a result, steady state of 2.5 million deliveries a day, the deliveries have fallen down quickly. In the last 10-15 days, online food delivery orders have dropped 70% to under 1 million a day.
But considering food delivery startups, the Grocery delivery apps are in demand more than ever not only in India but in many countries during this health crisis. As many countries are under lockdown, the governments are asking people to strictly avoid getting out of their houses to maintain social distancing. Hence, majority of the people are relying on the Grocery delivery apps to avoid social gatherings.
As the COVID-19 pandemic spreads across the countries, grocery delivery apps have begun seeing record numbers of daily downloads, according to new data from app store intelligence firm Apptopia. The firm said that online grocery apps like Instacart, Walmart Grocery and Shipt hit yet another new record for daily downloads for their respective apps.
Typically, these apps see tens of thousands to as many as 20,000+ downloads per day. But on April 12, Instacart saw more than 38,500 downloads and Walmart Grocery saw nearly 54,000 downloads. Experts told the delivery strategies need to be better optimised at this time of uncertainty. Considering grocery is in high demand, this makes sense for all players involved in it.
In India too, Grofers, BigBasket and other grocery delivery apps have seen a boom in demand over the past week on the back of panic buying. As many consumers are stuck at home, they are heavily relying on these online grocery stores offering doorstep delivery. Seeing these demands, many foodtech startups are also turning towards these grocery sales to earn some revenue.
Food-delivery and restaurant discovery app Zomato has decided to try hands at the grocery sale as the category sees a major demand amid the Covid-19 outbreak. The Gurugram-based startup Zomato has decided to partner with e-grocers, Grofers and BigBasket, to sell food products and essentials on its platform by facilitating their deliveries.
Zomato & Swiggy have started to Deliver Grocery in Major Cities
Zomato has begun delivering grocery in more than 80 cities in India. Users can access this service by downloading the Zomato app and visit the Zomato Market section. Zomato Market identifies nearby grocery stores that are available and open for delivery. They have started grocery delivery in 80 plus cities across India to help with the supply of essentials.
CEO & founder of Zomato, Deepinder Goyal said, “Our delivery network in the country is the second best after India Post. Thus, we are ensuring that in every effort we put it to good use to serve the community. We would like to thank the government authorities, grocery stores, FMCG companies and other startups that have come forward to partner with us and support the community in this endeavour.”
Apart from its grocery deliveries, Zomato has also extended paid Zomato Gold memberships by two months at zero additional cost. This new extension is valid in India, UAE, Australia, Indonesia, Philippines, Lebanon, Turkey, New Zealand, Portugal, and Qatar.
The food delivery app Swiggy is also not behind in this league. Swiggy has announced a new service to deliver groceries through the application. The lockdown has encouraged the company to spread this service to over 125 new cities across India. Swiggy will be providing essential commodities by partnering with numerous national brands.
Swiggy has launched a hyper local delivery service called ‘Genie’ that will pick and drop items from any local store that is open. The service is currently only available for essentials and even medicines. During the launch of the service in September last year, the service was labeled ‘Swiggy Go’.
Swiggy will be partnering with Hindustan Unilever Ltd., P&G India, Godrej Consumer Products Ltd., Dabur India Ltd., Marico Ltd., Vishal Mega Mart Pvt. Ltd., Adani Wilmar Ltd., Cipla Ltd to provide essential items across various cities.
Due to lockdown, Swiggy and Zomato are finding it difficult to grow online food deliveries but this has led them to partner with local grocery shops to provide essentials to the people who want to avoid social gatherings. But this has given people a good opportunity to maintain social distancing by ordering groceries from home only.
Anik Banerjee
