Tag: Marvel

List of Top 10 Tools for UI/UX Designers

Are you a UI/UX designer looking to enhance your design process and create exceptional user experiences? The right set of tools can make all the difference.

In today’s digital landscape, where user interfaces and experiences are crucial for success, having the right software can streamline your workflow and elevate your designs to new heights. But with so many options available, it can be overwhelming to choose the best tools for your needs.

In this blog, we’ll explore a curated list of top-notch tools specifically designed for UI/UX designers. From wireframing and prototyping to collaboration and user testing, these tools will empower you to create stunning designs and deliver seamless user experiences. So, let’s dive in and discover the tools that will revolutionize your UI/UX design journey.

What Visual Elements Do Customers Value on a Company's Website? — What Visual Elements Do Customers Value on a Company’s Website?

List of Essential Tools for UI/UX Designer

The following are some of the most popular and essential tools that will help make the work easy and more efficient for the UI/UX designers:

Sketch
Adobe Illustrator
InVision
UXPin
Figma
Axure
Balsamiq
Proto.io
Webflow
Marvel

Sketch

Website	www.sketch.com
Rating	4.6/5
Best for	Digital Design and Prototyping
Free Trial	Available
Platforms Supported	Web

Sketch is a great tool for UI and UX designers. It’s an easy-to-use tool that comes with a free 30-day trial and has just enough features to get the job done. The tool comes with customizable grids and resizing tools that allow you to work on any size of the screen.

You can create wireframes on the fly with Sketch. This means that you don’t need to use any other tools as long as you’ve got Sketch installed. You can export your designs into PDFs or PNG files. It also enables you to use shorthand and math operators to design faster.

Pricing Plans of Sketch

Plan	Price
Standard	$10 Monthly / per Editor, billed yearly
Business	$20 Monthly / per Editor, billed yearly
Mac-only license	$120 Per license

Adobe Illustrator

Website	www.adobe.com/in/products/illustrator.html
Rating	4.8/5
Best for	Creating and Editing Vector Graphics
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Adobe Illustrator is a vector graphics editor used for creating illustrations, logos, icons, signs, and more. It will help you with all of your graphic design needs. It is the most widely used tool among designers today with over 25 million users worldwide who use this software every month. The software has been in the market for almost 30 years now and it has been evolving at a fast pace ever since then.

Adobe Illustrator is one of the best tools for UI/UX designers because it has all the necessary tools to create custom-designed interfaces which are designed by using different shapes like squares, rectangles etc. This software also comes with many advanced features like animation effects, drawing tools, etc.

Pricing Plans of Adobe Illustrator

Plan	Price
Monthly	₹2,514.58/mo, incl. GST
Yearly, Billed Monthly	₹1,675.60/mo, incl. GST
Yearly, Billed Upfront	₹19,158.48/yr, incl. GST

InVision

Website	www.invisionapp.com
Rating	4.6/5
Best for	Prototyping and Collaboration in the Design Process
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

InVision is an amazing tool for prototyping and wire-framing, therefore another great name on the list of tools for UI/UX designers. It is a great tool because of its dynamic elements and collaboration features. This helps the designers to create appealing designs, share them easily with others and also receive feedback so that they can make necessary changes.

The tool is known to have collaborated with some of the great names like IBM, Netflix, Zendesk, and more. One can take advantage of this tool on the Web, iOS, Android, and Desktop (Mac/Windows).

Pricing Plans of InVision

Plan	Price
Freehand (Free)	$0 upto 3 freehands
Freehand (Pro)	$4 per active user/month billed annually* or $4.95 billed monthly
Freehand (Enterprise)	Custom Plans

UXPin

Website	www.uxpin.com
Rating	4.2/5
Best for	Creating Interactive and High-Fidelity Prototypes for user experience (UX) design
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

UXPin is another popular tool for user interface and user experience designers. It helps you find creative solutions to your design problems, whether it’s a project for a client or just for yourself.

The UXPin ultimate tool list can help you build any type of design you need, from something simple like a logo to something complex like an app UI. The tool allows you to build prototypes that look like the end product. You can also enjoy a free trial of the tool.

Pricing Plans of UXPin

Plan	Price
Advanced	$39 per editor/month, billed monthly or $29 per editor/month billed yearly
Professional	$83 per editor/month, billed monthly or $69 per editor/month billed yearly
Company	$149 per editor/month, billed monthly or $119 per editor/month billed yearly
Enterprise Merge	Custom Plans

Figma

Website	www.figma.com
Rating	4.7/5
Best for	Collaborative Design, Prototyping, and Creating User Interfaces
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

If you’re a user interface or user experience designer, you’ve probably heard of Figma. It is a powerful tool that makes the complex simple. It’s a great tool used by designers as well as non-designers all over the world to create interfaces and user experiences for their clients. It’s also used by companies like Uber and Slack to create their apps.

So, if you’re looking for a tool that helps in collaborative design, prototyping, and creating user interfaces for your clients then Figma is worth looking into.

Pricing Plans of Figma

Plan	Price
Starter	Free for 3 Figma and 3 FigJam files
Figma Professional	$12 per editor/month billed annually or $15 month-to-month
Figma Organization	$45 per editor/month (Annual billing only)

Axure

Website	www.axure.com
Rating	4.4/5
Best for	Creating Interactive Prototypes and Wireframes with Advanced Functionality
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Axure is a tool for prototyping user interfaces and user experiences. It is a great tool for creating wireframes because it makes it easy to create prototypes that are consistent and accurate.

The tool offers a variety of templates that you can use to create your prototype, or you can design it from scratch as well. In addition to wireframing, Axure is also great for creating prototypes with advanced functionality. You can use these prototypes in presentations, demonstrations, and training sessions. Also, if you are not sure about this tool, it offers a free 30-day trial, after which you can decide whether you want to pay for it or not.

Pricing Plans of Axure

Plan	Price
Axure RP Pro	$ 25 per month per user billed annually or $29 month-to-month
Axure RP Team	$ 42 per month per user billed annually or $49 month-to-month
Axure RP Enterprise	Custom Plans

Balsamiq

Website	Balsamiq.com
Rating	4.4/5
Best for	Creating Quick and Low-Fidelity Wireframes and Mockups
Free Trial	Available
Platforms Supported	Web

Another popular tool on the list is Balsamiq. This is a drag-and-drop visual design tool that lets you create mockups of your website, app, or other types of user interfaces quickly and easily. It’s free for 30 days and is available on desktop and mobile.

If you need to create a prototype of an app or website, it’s perfect for you. You can use it to easily create screens that represent the final product-without having to do any coding.

If you’re working with a team on a project, this tool can help everyone get on the same page about how things should look and work without having to spend hours redoing things over and over again until everyone is happy with what they see. Balsamiq also lets you share these designs with others in real-time.

Pricing Plans of Balsamiq Cloud

Plan	Price
2 Projects	$9/month or $90/year
20 Projects	$49/month or $490/year
200 Projects	$199/month or $1,990/year

Proto.io

Website	Proto.io
Rating	4.4/5
Best for	Creating High-Fidelity Prototypes for Mobile and Web Applications
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Proto.io is the ultimate tool on the list for UI/UX designers and developers. It includes everything you need to know about web development, from how to use the latest web technologies to how to create your apps and websites in HTML, CSS, and JavaScript. Proto.io is a prototyping tool that lets you build a mockup of your website, mobile app, or any other kind of digital product in just minutes.

It can take real-world images and convert them into pixel-perfect prototypes that you can use to test out your designs before they’re built. You can share your prototypes with clients so they can see how the final product will look before they begin to work on it. You can also export your prototype as a fully functional HTML page that you can post anywhere online (including on social media). One can enjoy all the benefits of this tool for free for 15 days.

Pricing Plans of Proto.io

Plan	Pricing
Freelancer	$29 Per month, paid monthly or $24 Per month, paid annually
Startup	₹49 Per month, paid monthly or $40 Per month, paid annually
Agency	₹99 Per month, paid monthly or $80 Per month, paid annually
Corporate	₹199 Per month, paid monthly or $160 Per month, paid annually

Webflow

Website	Webflow.com
Rating	4.6/5
Best for	Designing and Building Responsive Websites Without Code
Free Trial	Available
Platforms Supported	Web

Webflow is a web-based design tool that you can use for designing and building responsive websites without code. It’s been around for a long time, so it’s got some features that other tools don’t have.

Webflow helps UI/UX designers by providing a visual development platform that allows them to design, prototype, and build responsive websites with ease. It offers a user-friendly interface, intuitive design tools, and powerful features that streamline the design and development process. With Webflow, designers can create pixel-perfect layouts, customize interactions and animations, collaborate with team members, and publish websites without the need for coding knowledge. It empowers UI/UX designers to bring their creative visions to life and deliver exceptional user experiences.

Pricing Plans of Webflow

Plan	Pricing
Starter	Free
Basic	$14/month billed yearly or $18/month billed monthly
CMS	$23/month billed yearly or $29/month billed monthly
Business	$39/month billed yearly or $49/month billed monthly
Enterprise	Custom Price

Try Webflow For Free

Marvel

Website	Marvelapp.com
Rating	4.6/5
Best for	Creating Interactive Prototypes and Design Collaboration
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

How many times have you heard the phrase “It’s all about the story”? You know, the one that goes something like, “Tell your users what they need to know, and then tell them where they can find it.” When it comes to user interfaces and user experience design, that’s exactly what you need to do.

But how? Well, if you’re looking for a place to start and a tool to add to your toolbox, look no further than Marvel’s suite of tools. It offers features like prototyping, user testing, wireframing, integrations, and more.

Marvel helps UI/UX designers by providing a seamless platform for creating interactive prototypes, wireframes, and user flows. It allows designers to easily upload their designs, link screens together, and add interactive elements without any coding required. With Marvel, UI/UX designers can iterate and test their designs quickly, gather valuable feedback, and create compelling user experiences. So if you haven’t used them before, it is now time to add this to your design toolbox.

Pricing Plans of Marvel

Plan	Pricing
Free	$0
Pro	$8/month billed yearly or $10/month billed monthly
Team	$24/month billed yearly or $30/month billed monthly
Enterprise	Custom Price

Conclusion

Having the right set of tools is essential for UI/UX designers to create remarkable user interfaces and experiences. The tools mentioned in this article offer a diverse range of features and functionalities to support the design process, from wireframing and prototyping to user testing and collaboration. As a designer, it’s crucial to explore and experiment with different tools to find the ones that best align with your specific needs and preferences. With the right tools at your disposal, you can unlock your creative potential and shape outstanding digital experiences.

FAQs

What is UI UX technology?

UI/UX technology refers to the tools, techniques, and processes used to create user interfaces and enhance user experiences in digital products, focusing on the visual and interactive aspects of design and usability. It involves the application of design principles, usability testing, prototyping, and collaboration to create intuitive and user-centric interfaces.

Which tool is best for UI UX designers?

Some of the best tools for UI UX designers are:

Sketch
Marvel
Figma
InVision
Proto.io
Adobe Illustrator

What is a UI UX design tool?

A UI/UX design tool is software or an application specifically designed to assist UI/UX designers in creating, prototyping, and refining user interfaces and user experiences.

What is Figma tool?

Figma is a great tool for user experience and user interface design. It allows you to create websites, apps, and more.

Which design tool is best for beginners?

For beginners, tools like Figma and Adobe XD are often recommended due to their intuitive interfaces and user-friendly features.

Can I use multiple tools simultaneously for UI/UX design?

Yes, many designers use multiple tools simultaneously to leverage the strengths of each tool. For example, using Sketch for interface design, InVision for prototyping, and Marvel for collaboration can enhance the design workflow.

Can these tools be used for collaborative design work?

Yes, many of the tools mentioned in this list offer collaboration features that allow designers to work together in real-time, share design files, gather feedback, and streamline the design review process.

Do these tools require coding knowledge?

Most of the tools mentioned in this list do not require coding knowledge, as they provide visual-based interfaces and drag-and-drop functionalities.

June 2, 2023

Marketing Strategies of Walt Disney: Creating Magic, Crafting Success
Walt Disney, the name that has become synonymous with the magic of entertainment, was founded in 1923 by the legendary Walt Disney and his brother Roy O. Disney. The company has since become a household name, offering unparalleled experiences in animation, theme parks, and media entertainment. With a rich history spanning almost a century, Walt Disney has revolutionized the entertainment industry, shaping popular culture and capturing the hearts of millions worldwide.

From the early days of Steamboat Willie, featuring the iconic character of Mickey Mouse, to the groundbreaking achievement of the first full-length animated feature Snow White and the Seven Dwarfs in 1937, Walt Disney has consistently raised the bar for creativity and innovation. The company’s timeline is replete with blockbuster hits like The Lion King, Frozen, and Avengers, which have earned billions of dollars in sales and cemented Disney’s position as a powerhouse in the global entertainment industry.

The company’s acquisition of Marvel Entertainment, Pixar Animation Studios, and Lucasfilm Ltd. has further expanded its reach and solidified its position as a major player in the entertainment industry.

Walt Disney’s market share is staggering, with a presence in every facet of entertainment, from theme parks to streaming services. The company’s current position in the market is unrivaled, with an annual revenue of over $65 billion, making it one of the largest media conglomerates in the world.

But the success of Walt Disney is not just measured in numbers. The company’s achievements are marked by its ability to capture people’s imaginations across generations, delivering stories that inspire, entertain, and touch hearts. This is largely due to its groundbreaking marketing strategies that have become a hallmark of the Disney brand. From the creation of iconic characters to theme park experiences, Disney has always been at the forefront of marketing, capturing the attention of audiences worldwide with its unique blend of creativity and innovation.

Walt Disney’s impact on the entertainment industry is immeasurable, with a legacy that continues to shape popular culture. Its legacy lives on as a testament to the power of creativity, imagination, and hard work. The company’s impact on the entertainment industry cannot be overstated, and its continued success is a testament to the enduring appeal of its timeless characters and stories.

Walt Disney – Target Audience
Walt Disney – Marketing Mix
Walt Disney – Marketing Campaigns
Walt Disney – Marketing Strategies

Walt Disney – Target Audience

Who doesn’t love a good Disney story? From young children to adults, the Walt Disney Company has managed to capture the hearts of audiences of all ages and backgrounds. But who exactly is the target audience for Disney’s products and experiences?

Disney’s primary audience is families with young children. This includes parents, grandparents, and caregivers who are seeking wholesome and entertaining content that is appropriate for all ages. However, Disney’s appeal extends beyond just families. The company also targets teens and young adults through its Disney Channel and Marvel franchises, as well as older adults who have a nostalgia for classic Disney films and theme park attractions.

Disney’s Theme Park

Disney has a global reach, with a presence in nearly every corner of the world. The company tailors its products and experiences to specific regions and cultures, recognizing that different audiences have unique preferences and expectations. For example, Disney’s theme parks in Asia incorporate more cultural elements and themes specific to those regions.

Disney’s target audience is not just limited to its entertainment offerings but also extends to its consumer products division. The company’s merchandise appeals to a broad range of demographics, from children and families to adult collectors. Disney also recognizes the importance of inclusivity and diversity in its products and marketing, making efforts to represent a variety of cultures, ethnicities, and identities.

The Walt Disney Company has a diverse and far-reaching target audience that spans across demographics and geographic locations. The company’s ability to create content and experiences that resonate with such a wide range of people is a testament to its success and enduring appeal.

Top 9 Unknown Facts About Walt Disney You Might Not Know

Walt Disney was an American animator popular for his character Mickey Mouse. Here’s a look at some of the most interesting facts about Walt Disney.

StartupTalkyAishani Biswas

Walt Disney – Marketing Mix

The Walt Disney Company is no stranger to successful marketing. With a brand as iconic as Mickey Mouse, the company has mastered the art of creating magical experiences for its audience. But how exactly does Disney achieve this? The answer lies in its marketing mix.

The marketing mix is a set of tools and tactics that companies use to promote and sell their products or services. Disney’s marketing mix consists of four main components: product, price, promotion, and place.

Product

Disney’s products are its movies, TV shows, theme parks, and consumer products. The company is known for its high-quality content that appeals to audiences of all ages. Its focus on storytelling and its ability to create relatable and endearing characters has been key factor in its success. Disney has leveraged its intellectual property to create a wide range of merchandise, from toys and clothing to home decor and collectibles.

Disney’s products

Price

Disney’s pricing strategy varies depending on the product and the target audience. For example, ticket prices for its theme parks can be quite expensive, but the company offers discounts and promotions to make it more accessible to families. Similarly, Disney’s consumer products range from affordable items like keychains and stationery to high-end items like designer handbags and jewelry.

Disney’s Products Pricing

Promotion

Disney is a master of promotion. The company utilizes a variety of tactics to create buzz around its products and experiences. This includes traditional advertising like TV commercials and billboards, as well as more innovative approaches like social media campaigns and experiential marketing. Disney also partners with other brands to create co-branded products and experiences, further extending its reach and appeal.

Place

Disney’s products and experiences are available in a variety of places, including its theme parks, retail stores, and online. The company has strategically placed its theme parks in locations that are easily accessible to its target audience, and its retail stores can be found in major shopping centers around the world. Disney has also invested heavily in its online presence, offering a variety of digital experiences and merchandise through its website and mobile apps.

Disney’s marketing mix is a testament to the company’s ability to create a cohesive and memorable brand experience. By carefully crafting its products, pricing, promotion, and place, Disney has built a loyal following of fans who eagerly await the next release or announcement.

Walt Disney – Marketing Campaigns

The Walt Disney Company has had countless successful marketing campaigns over the years. Here are just a few of its most memorable:

Share a Coke with Mickey and Minnie

In 2018, Disney partnered with Coca-Cola to create custom Coke bottles featuring Mickey and Minnie Mouse. The campaign encouraged consumers to share a Coke with their favorite Disney character and generated a lot of buzz on social media.

Share a Coke with Mickey and Minnie

Dream Big, Princess

This ongoing campaign features inspiring messages and images of Disney princesses, aimed at empowering young girls to follow their dreams and be their best selves. The campaign includes merchandise, events, and social media content.

Dream Big, Princess | Go Everywhere, See Everything | Ariel

Unforgettable Happens Here

This campaign was launched in 2015 to promote Disney’s theme parks. The campaign featured a series of commercials showcasing magical moments that can only happen at Disney parks. The ads were emotional and relatable, striking a chord with viewers.

Unforgettable Happens Here

Frozen 2

Disney’s marketing for the sequel to the wildly popular “Frozen” movie was a masterclass in creating hype. The company released teasers and trailers months in advance, building anticipation and excitement among fans. The marketing campaign included merchandise, music releases, and a dedicated Snapchat filter.

These campaigns are just a few examples of Disney’s ability to create memorable and effective marketing strategies. By leveraging its strong brand and emotional connection with consumers, Disney has been able to create campaigns that resonate with audiences of all ages.

Walt Disney – Marketing Strategies

The Walt Disney Company is renowned for its ability to create magical experiences that captivate audiences of all ages. But behind the magic lies a carefully crafted marketing strategy that has been honed over decades. Here are Disney’s top marketing strategies:

Storytelling

Disney’s ability to tell compelling stories is at the heart of its marketing strategy. The company has mastered the art of creating memorable characters and engaging plotlines that resonate with audiences.

Emotional Connections

Disney understands the power of emotions in marketing. The marketing campaigns often evoke feelings of joy, nostalgia, and wonder, creating a strong emotional connection with their audience.

Cross-promotion

Disney leverages its extensive intellectual property to create cross-promotional opportunities between its various products and experiences. For example, a popular movie can be turned into a theme park attraction, which can then be turned into a consumer product.

Experiential Marketing

Disney creates immersive experiences that bring its brands to life. Whether it’s a trip to one of its theme parks or a virtual reality experience, Disney’s marketing focuses on creating memorable moments for its audience.

Partnerships

Disney has a long history of partnering with other brands to create co-branded products and experiences. These partnerships expand Disney’s reach and appeal, while also providing value to the partner brand.

Merchandising

Disney has an extensive line of consumer products, from toys and clothing to home decor and collectibles. The merchandising strategy focuses on creating high-quality, unique products that appeal to its fans.

Digital Marketing

Disney has invested heavily in its digital marketing efforts, creating engaging content for social media, mobile apps, and other digital platforms. The focus on digital marketing has allowed it to reach a wider audience and engage with fans in new ways.

Community Building

Disney has a dedicated fan base that is passionate about its brands and experiences. The company has created online communities and forums where fans can connect with each other and with Disney itself.

Corporate Social Responsibility

Disney’s marketing strategy includes a focus on corporate social responsibility, including initiatives around sustainability, diversity, and philanthropy. These efforts align with the company’s values and resonate with consumers who care about social issues.

Innovation

Disney’s marketing strategy is characterized by a focus on innovation. The company is constantly exploring new technologies and approaches to marketing, from virtual reality experiences to personalized content recommendations.

Popular Subsidiaries Of The Walt Disney Company

Walt Disney is a leader in the media and entertainment industry. This is mainly because of its subsidiaries like ABC, ESPN, Pixar, LucasFilms, Marvel, etc.

StartupTalkyPV Vyshnavi

The Walt Disney Company’s marketing strategies are a masterclass in building a solid brand identity, connecting with audiences, and creating magical experiences. Whether you are a marketer looking to build a successful brand or a start-up trying to make your mark in a crowded market, there are many lessons to be learned from Disney’s approach to marketing.

One of the key takeaways from Disney’s marketing strategies is the power of storytelling. By creating compelling stories that resonate with audiences, Disney has been able to create a strong emotional connection with its fans and build a loyal following.

Another important lesson is the importance of building a community around your brand. By fostering a sense of belonging and shared experiences, Disney has been able to create a community of fans who are invested in the brand and support it through thick and thin.

Finally, Disney’s focus on innovation and staying on the cutting edge of technology is a reminder that marketing is always evolving. To be successful in today’s fast-paced world, it is essential to embrace change and constantly push the boundaries of what is possible.

So, whether you are a marketer, a start-up, or just someone who loves Disney, there is much to be learned from the company’s marketing strategies. By taking these lessons to heart and applying them to your own brand, you too can create a magical experience that will captivate your audience and keep them coming back for more.

FAQs

What is the target audience of Walt Disney?

Disney’s primary audience is families with young children. This includes parents, grandparents, and caregivers who are seeking wholesome and entertaining content that is appropriate for all ages. However, Disney’s appeal extends beyond just families. The company also targets teens and young adults through its Disney Channel and Marvel franchises, as well as older adults who have a nostalgia for classic Disney films and theme park attractions.

What are the top marketing strategies of Walt Disney?

Here are the top marketing strategies of Walt Disney:
- Storytelling
- Emotional Connections
- Cross-promotion
- Experiential Marketing
- Partnerships
- Merchandising
- Digital Marketing
- Community Building
- Corporate Social Responsibility
- Innovation
May 22, 2023
Story of Marvel: From Comic Books to a Universe of Superheroes
We all know Marvel. The world’s biggest and most celebrated Superheroes Fiction producer, but it is more than just that. If we peek into its history, it is as big as it gets. Starting from a pulp fiction comic producing name, it has travelled a journey that is not spoken much. This is an article covering that journey. From almost bankruptcy to producing an enormous Cinematic Universe and huge fandom. The journey, that is heroic in every sense.

The Origins of Marvel
Marvel – The Golden Age(1938-56)
Marvel – Silver Age(1956-70)
Marvel – Bronze Age (1970-85)
Marvel – Modern Age(1985-present)
The Marvellous Story
Dissecting the growth of Marvel
Lesser Known Facts about Marvel
FAQs

The Origins of Marvel

Marvel came into existence in 1939. When a comic book publisher named Martin Goodman thought to make some cash from the growing market of comic books. The title was “Timely comics” under which the first comic was published as Marvel One. Comics were short books with an average of 32 pages and at that time were just starting out. They showcased some superheroes, with their usual work of fighting the bad and re-establishing peace in the world. Superheroes like the Human torch and submariner turned the air in the town. As the comics were making their cult, More superheroes came to uplift the ground for marvel. The most important was Captain America who made a debut in 1941 as a fighting soldier. That was an outbreak almost instantly.

Timely Comics logo

That era, now called the “Golden Era” of comics, was the beginning of Comics celebration and Marvel. If we look back to the history of ‘how comics have travelled through time’, we can map several ages depending upon their types and traits.

Popular Subsidiaries Of The Walt Disney Company

Walt Disney is a leader in the media and entertainment industry. This is mainly because of its subsidiaries like ABC, ESPN, Pixar, LucasFilms, Marvel, etc.

StartupTalkyPV Vyshnavi

Marvel – The Golden Age (1938-56)

The Era of World War Two. The era in time when heroes like Superman, Captain America, Wonder Woman, and Batman came in their debut. These were patriotic heroes, fighting the evil and inaugurating peace. Many times Heroes could be seen fighting real world bad guys like Hitler in the comics. The time couldn’t be perfect, the heroes struck a chord and people loved them. It laid a strong base of love for Comics as well as Super Heroes. Even in the aftermath of the traumatic times, comics were seen as a way for children to ease up their fear of war, and to neutralise their anxiety.

The Comic Age

Marvel – Silver Age (1956-70)

Then came the silver age when comics with a strong base became the mainstream source of entertainment among Americans. This was the time when the golden age heroes lost a little of their shine. Heroes were tailored with time, and then we had Spiderman and The Fantastic Four. These were more into the area of mystery and horror genres.

Silver Age Representation

Marvel – Bronze Age (1970-85)

This was more commonly known as the continuing age, when the heroes from the past (Most famous), that is from the golden era continued to showcase some past issues like poverty and drug abuse.

Marvel – Modern Age (1985-present)

The time after 1985 is the modern age of comics that is still continuing, when superheroes from comics are taken from the books, to a new genre of Movies and Series and Spin Offs. The deep dive into the world of Science Fiction.

Later on, after the inception, Martin saw a surge in readers as commissioned writers like Stan Lee and Jack Kirby started to write for the comics. They made the heroes more personal and neighbourhood friendly than ever. Heroes like Spiderman and Fantastic Four were a hit with this hack. With these characterisations and stories connected and rooted to normal life, These writers were a hit and they pioneered the time of young new talent of writers. Writers like Jim Steranko, who introduces Nick Fury (A Fictional Secret Agent) added in the wind’s direction. Revitalising of X-Men based on comics by Stan Lee and Jack Kirby and recurrence of Captain America as a patriotic soldier was a fad.

The Marvellous Story

Marvel Comics and superheroes

After the golden age of comics and the success of heroes like Captain America, Martin changed the title to Atlas Comics. That experimented with new genres. Again in the 1960s, the comic producer changed its name to Marvel Comics after DC (Another Comic producer and their largest competitor) entered the market in the silver age. They both were the top players at that time. Soon Marvel got bigger and bigger and went public in 1991. As it got huge, management issues crept in and the company went almost bankrupt in 1996 and surprisingly sailed through the bankruptcy and got up again in 1998. Soon out of the pit, they started diversifying into digital comics and Marvel Cinematic Universe under the name of Marvel Studios. Which eventually was bought by Walt Disney in 2009.

As Marvel diversified, They started to work on movies. In 2012 they dropped The Avengers, A film starring Iron Man, Captain America and Thor. All these characters were already hit and now a film starring all these was a recipe for success. In the 21st Century, Marvel saw that the most profits are from Toys and Video games of famous Heroes and merchandise of blockbuster releases.

Dissecting the growth of Marvel

(and How it managed to scale heights)

I Hate Sequels. They are never as good as the first book – Connie Wills (American Writer)

Ed Catmull, Pixar’s CEO, describes movie sequels as a form of “creative bankruptcy”

It is evident with our personal experience too that, there is very little chance of a sequel doing better among fans than the original movie. But Marvel has kept redefining it again and again for over a decade now. If it happens once or twice, it’s luck but Marvel seems to have somehow found a formula for back to back blockbuster releases. Some of the key aspects that we can notice are –

Equality to Flow and Renewal

Marvel is trying (and succeeding) to follow initials and future growth. That means the comic giant is good in the continuity of its characters and the customer retention that comes with it. They are good at managing the past flow. Another thing is that Marvel is also in parallel renewing its ideas around superheroes to experiment.

Exceeding Predictions

Ask any Marvel fan, every movie is prediction proof. Marvel knows how to violate expectations in a fun way. Let us take an example of a famous franchise, Thor. The first part is super classic and establishes a good overview of the character, The second part is totally different in tone and the third is a comedy mixed with Hulk. This adds some suspense feel to Marvel releases.

Rollercoaster tone

This observation is more of an addition to the last mentioned step. If we pinpoint tones used in movies in the original order then we will find a graph that is a nice ZIGZAG figure. Showing the roller coaster of emotions or tones used in creating these movie masterpieces.

Marvel knows how to retain its fans and that is how it has managed to create a Universe of Fandom out of comics.

Lesser Known Facts about Marvel
- During the early 90s, Michael Jackson tried to buy Marvel Comics. The reason behind it was that he wanted to star as Spider-Man in his version of the movie.
- During Marvel’s boom in 1984, the head of Warner Communications’ publishing approached former Marvel editor Jim Shooter for licensing the publishing rights to the entire DC Comics universe.
- DC refused the offer and continued to publish comics. Later on, DC became a hit with readers as Marvel hit bankruptcy in 1996.
- Venom was created by a fan in 1982 in a contest held by Marvel Comics. Randy Schueller submitted a concept art for a storyline that involved Spider-Man upgrading his suit to all black for stealth purposes.
- A character named Jihad was introduced eleven days before the 9-11 attack. Jihad was introduced as a character bent on world destruction and conquest. However, due to the sensitivity after the historical event of 9/11, the character was written off.
- The King of Rock and Roll, Elvis Presley’s trademark haircut was based on the Marvel superhero, Captain Marvel Jr.
- The Men in Black is owned by Marvel. Originally owned by Malibu Comics, Marvel bought the rights for The Men in Black in 1994. This would mean that all films, shows, and video games have been produced by Marvel.
FAQs

When was Marvel comics founded?

Marvel Comics was founded on 1939 in New York.

Who was first Marvel superhero?

Sub-Mariner was the first Marvel Superhero.

Who is the most popular Marvel superhero?

Some of the most popular Marvel superheros are:
- Spider-Man
- Iron Man
- Captain America
- The Hulk
- Thor
- Wolverine
- Ant-Man
- The Wasp
- Black Widow
- Captain Marvel
Who is owner of Marvel Studios?

The Walt Disney Company is the owner of Marvel Studios.
October 16, 2021
Popular Subsidiaries Of The Walt Disney Company
For the people born in the 21st century, Disney has been the main part of our childhood, we grew up watching their cartoons and animated movies. Disney which is also known as the Walt Disney Company is an American conglomerate which is headquartered in Burbank, California. The company is a leader in the sectors of entertainment and one of the largest media companies because of its subsidiaries and acquisitions like ABC, ESPN, Pixar, 21st Century Fox, Lucas Films, Marvel, National Geographic, etc. The company is known to have over 210,000 people and generated total revenue of $65.39 Billion in 2020 alone.

The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923. The new CEO of the company is Bob Chapek. The company is popular for its International theme parks, an animation studio that has made iconic movies, numerous business franchises, top-notch media and entertainment under its belt. Disney’s business is divided among its different acquisitions and subsidiaries.

The four main parts are Disney’s media networks: Parks, Resorts, experiences and products; Studio and entertainment and direct to consumer and international. Walt Disney is usually given the credit of being one of the pioneers in film making.

The company is not only one of the best in the animation industry but also live-action film production and television. The company is also into publishing, consumer products, and international operations and is recently getting big in the sector of the direct-to-consumer with Over The Top/streaming services like Disney+, Hulu, ESPN+, and Hotstar.

It so far has 14 theme parks, many resort hotels, cruise lines across the world among which the most popular are the Disney theme parks and amusement parks. Disney created the iconic character Mickey Mouse (the first sound cartoon) in 1928 that is recognized by everyone around the world.

A Brief History of the Walt Disney Company
The Walt Disney Subsidiaries and Acquisitions
Disney Media and Entertainment Distribution
The Walt Disney Parks, Experiences and Products
The Walt Disney Studios
The Main Subsidiaries under Walt Disney studios
FAQ

A Brief History of the Walt Disney Company

The Walt Disney Company was created by Walt and Roy Disney, they first opened the Disney Brother Cartoon Studio in Hollywood, California in October 1923. After that Walt Disney started drawing cartoons for many publications and became interested in animation during this time period. They then went on to produce short films like Laugh O Gram and Alice’s wonderland. In 1928 it came out with the Steamboat Willie, which introduced the first sound cartoon Mickey Mouse, today Mickey Mouse is one of the most recognized cartoons around the world.

The next hit by them was the famous Snow White and the seven Dwarfs in 1937 which was a chart buster. In the 1950s the company made its first live action film called Treasure Island, then made the animated movies of Cinderella and the series of Mickey Mouse Club which catapulted the company into the limelight.

Walt Disney passed away in 1966 and was survived by Roy Disney who continued the supervision of the company. By that time Disney had already opened many theme parks but its first international theme park was opened in 1982.

In 1980’s the company started its own channel (Disney Channel) on Cable TV. Michael D Eisner became its chairman in 1984 and helped the company grow to new heights. Since then the company continued making show stopping movies which was acclaimed by everyone and at the same time helped the animation industry grow.

It then diversified into other sectors like the Action film production, television and theme parks. The animation studio changed its name to the Walt Disney Production in 1986 so it could focus on its different sectors which were theater, radio, music, merchandising, publishing and media.

Net income of Walt Disney

The Walt Disney Subsidiaries and Acquisitions

In the 1950’s it built many hotels, amusement/theme parks and started acquiring many media and entertainment properties in the 90s. In 2006, the company acquired Pixar which is known for making digital animated movies like Toy Story, Finding Nemo, The Incredibles, etc. In 2009, Disney sold Miramax Studios in order to downsize the Touchstone Pictures. The same year it also brought Marvel Entertainment which is known for making many superhero franchises like Iron Man, Spiderman, Deadpool, etc. Disney also acquired Lucasfilm in 2012 which is known for the Star Wars franchise.

The company now owns the big names in the entertainment and media industries like ABC broadcast television network, ESPN, A+E Networks, Pixar, Marvel Studios, Lucas films, 20^th FOX, etc. The company started with a couple of animators who made short children cartoon films, today is one of the most popular companies in the world. The company is trying to make it corporate because it wants to market to a larger audience by providing mature content. The company subsidiaries and acquisitions are divided under three main business sections which are:
- Disney Media and Entertainment Distribution
- The Walt Disney Parks, Experiences and Products
- Walt Disney Studio
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Disney Media and Entertainment Distribution

This division is headed by Kareem Daniel and is mainly responsible for the distribution, operations, sales, advertising and promoting the other three sectors of Disney which are its Parks and products, Walt Disney Studios, Disney’s Entertainment Sector and Sports sector.

This division was formed in October 2020. This sector also manages the Disney’s direct to consumer business which includes its various streaming platforms. The main OTT/ streaming platforms of Disney are Disney+, Hulu, ESPN+ and Hotstar. This also manages other sectors of Disney international holding such as Star India and other television networks, Disney’s music group and the company’s media distribution.

Disney +

Disney plus is an OTT and subscription-based video on demand service that is owned and operated by Disney. It was made available in India through Hotstar in April 2020 and then rebranded in as Disney+Hotstar. This platform was initially made to distribute films and televisions shows that are made from its wide range of its entertainment companies under Disney which are the Walt Disney Studios, Walt Disney Television and subsidiaries Pixar, Marvel, Star Wars and National Geographic and more.

Disney plus was launched in November 2019 for US, Canada, Australia, New Zealand and September 2020 for the European countries, November 2020 for Latin American countries. As of January 2021, the platform has over 94.9 million subscriptions. The cost of Disney+ in the US costs $6.99 per month and $69.99 per annum, while in India the Disney+ Hotstar VIP is Rs. 399 per year and Disney+ Hotstar Premium costs Rs. 299 per month/Rs 1,499 per year. Disney+ is now one of top ten OTT platform in the world.

Hulu

Hulu is also one of most well know OTT platform/ subscription video on demand service that is owned by both The Walt Disney Company and Comcast’s NBC Universal according to equity. In 2010, Hulu became the first OTT platform to upgrade to plus that provided extra services like earlier access to episodes and programs from different partners.

As of December 2020, Hulu had over 16.6 million subscribers. It was only in 2019 that Hulu was brought by Disney as it then acquired the 21^st Century giving it the 60% majority stake. The other stake holder of Hulu is comcast which made a deal with Disney to purchase 33% stake in the company by 2024. The cost of Hulu basic in the US is $5.99 per month, with the Premium costing $11.99 per month, however Hulu is not available in India.

Hulu Subscribers 2015 to 2020

ESPN+

ESPN plus is the OTT/subscription video streaming service that is the online version of the ESPN TV channel. ESPN+ is owned by Disney in partnership with the ESPN Inc. ESPN is also one of the most known OTT platforms in the US. Like Hulu and Disney plus, ESPN plus also uses the technology of the company’s subsidiary the BAMTech.

Unlike the TV version the ESPN+ covers sports such as the Golf, Cricket, Rugby, Soccer, Combat sports like top rank boxing, hockey league, other basketball leagues that are sometimes exclusive and not aired on TV. As of November 2020, ESPN plus has over 10.3 million subscribers. The cost of ESPN+ in the US is $6 per month and $60 annual.

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The Walt Disney Parks, Experiences and Products

The Disney Parks, Experiences and Products are one of the most important parts of the company. This sector mainly includes Walt Disney’s Theme parks/amusement parks, cruise lines, resorts and other consumer products. Josh D’Amaro is the head of this division. Some of the most popular holdings are the Walt Disney World, Disneyland resort, Tokyo Disney Resort, Disneyland Paris, Hongkong Disneyland Resort, Shanghai Disney Resort, Disney Vacation Club, Disney Cruise Line and Adventures of Disney.

The company uses its own and its subsidiary’s brands and franchise such as Disney studios, Marvel, LucasFilms, Pixar, ESPN, 20^th FOX and the National Geographic and incorporates in its holding in order to create magical moments for its visitors. It makes global products in 100 categories such as figures, toys, jewellery, tech, etc that bring stories and characters to life.

Disney is also known to be one of the leading providers of family’s travel and leisure experiences with the help of 6 international resort destinations, 12 theme parks and 53 resorts.

Disney is also known for making high quality games on mobile and console platforms for all ages which are based on the character’s and stories it owns. The company’s publishing sector is the world largest publisher especially for the children books and magazines. It is also a leader in licensing as it is present in 68 countries and done in 45 languages. It also has a top-rated cruise line that is popular and other unique vacation experiences like vacation clubs and adventures by Disney.

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The Walt Disney Studios

One of the main divisions of Disney’s business as it has many of its main acquisitions and subsidiaries under it. The Walt Disney Studio consists of big names in the film and entertainment industry besides Walt Disney Pictures and Walt Disney Animation Studios such as the Pixar, Marvel Studios, LucasFilms, 21^th Century FOX, Blue Sky Studios and Searchlight Pictures. The studios were founded in 1923 and is one of the oldest film studios now headed by Alan Bergman.

Disney is known to have a industry record of about $13.2 billion at the global box office thanks to its subsidiaries. Six of the top ten highest grossing films worldwide are produced under Disney as they also have two of the highest grossing film franchises of all time.

Disney also has two further division which are the Disney general Entertainment Content and the ESPN and sports content. These both are integral part of the company and have companies like ABC signature and ABC news, Fox networks, National Geographic and ESPN under it.

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The Main Subsidiaries under Walt Disney studios

21st Century Fox

21^st Century Fox is one of the biggest and popular media and entertainment company that was acquired by Disney in March of 2019 for $71 billion. Earlier know as 20^th Century Fox the News corporation was under Robert Murdoch. The 20^th Century studios was one of the best American film studios for more than 80 years.

The company was initially formed in 1935 with the merging of Fox Film Corporation and 20^th Century Pictures. In 1985, the company became the 20^th Century Fox because it was acquired by a news corporation then spilt again 2013.

It then changed its name to 21^st century Fox in January of 2020, after the Disney acquisition. The company is headquartered in the Century City area of Los Angeles, California. When Disney brought the company its also got its franchises like its TV studios, The Fox networks, National Geographic, Hulu and international networks like Star. This acquisition was important for Disney as it helped the company cater to a larger audience by providing different content. ‌

ABC Broadcast Network

This is one the most powerful media companies in the world that was acquired by Disney in July of 1995 for $19 billion dollars. The company was formed in 1985 after Capital Cities acquired ABC for $3.5 billion. It wasn’t until 1995, that Disney acquired the company bringing together the two leaders of media and entertainment together. After Disney acquired this company it also the control of many Tv channels, Radio stations, high equity in ESPN, History channel, A&E Network, etc.

Disney acquired abc for $19 billion dollars

The company rebranded itself in 1996 as the ABC television group. It is now headquartered in Burbank California, while the headquarters of the news division is in New York City. ABC has over eight owned and operated main TV station and over 232 affiliated TV stations in the US alone.

When it comes to the ABC News sector it is also one the best news channels in the world. Few of the most famous shows of ABC news are ABC tonight with David Muir, Good Morning America, Primetime, 20/20, Sunday morning political affairs program, Nightline, etc.

Pixar Animation Studios

Everybody has watched Pixar movies like Toy Story, Finding Nemo, Wall E, Cars, Ratatouille etc. Pixar one of the most recognized and acclaimed animation studio which was acquired by Disney in January 2006 for $7.4 billion. Pixar was created by the iconic Steve Jobs (former CEO and founder of Apple) in 1986. The company was formed when apple first brought the animation film technology of LucasFilms. Because of Steve Jobs effort Pixar became one of the biggest animation film producers.

Steve jobs Bought Pixar in 1986.

The company has its headquarters in Emeryville, California. Pixar has so far made 23 feature films and many short films with its most recent movie being the Soul in 2020. Pixar has earned over $14 billion at the worldwide box office un till 2019. 15 movies of Pixar like Toy Story, Finding Dory, Incredibles 2, Toy Story 4 are among the highest grossing animated movies of all time. The company has also awarded with 20 academy awards and 9 Golden Globe Awards including 11 Grammy’s and many other awards.

Marvel Entertainment

Marvel Movies like Spiderman, Ironman, Captain America, Thor, Civil War, Infinity War, have been a part of our life growing up. Marvel is an entertainment giant and one of the most globally loved film and television studio that was acquired by Disney in 2009 for $4 billion.

The marvel studios are known for its movies that are based on superheroes of the marvel cinematic universe that characters taken from the original marvel comics. The company initially went through many ups and downs of many name changes, different ownership, bankruptcy, before becoming a household name.

Marvel’s headquarters are based in New York. The company has over 5000 characters such as Spider Man, Iron Man, X men characters, Captain America, Fantastic Four characters, and many more in the marvel cinematic universe. The marvel Studios have till now produced 23 movies based on different superheroes and its most recent one being its first television series called WandaVision in 2021. There are many marvel movies that have crossed the $1 billion box office mark. A fun fact about Marvel is, In the early 1990s, Michael Jackson tried to purchase Marvel Comics, because he wanted to produce Spiderman to play as Peter parker.

Michael Jackson tried to purchase Marvel comics

LucasFilms Ltd

LucasFilms is also one the most famous Television and Film production company that was acquired by Disney in October 2012 for $4.1 billion. Lucas Film was first created in 1971 by the filmmaker George Lucas. LucasFilms has its headquarters in San Francisco, California. The studio is known for its popular and blockbuster franchises of Star Wars and Indiana Jones.

LucasFilm Logo

The company has been credited for its development in the sectors of special effects, sound and computer animation. Disney acquired this company to cater to the need to a wider consumer base and to get an access to highest grossing franchises. Disney also has theme parks and resorts that are based on Star Wars.

FAQ

Who was the founder of Disney and When was it founded?

The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923.

What are the main sections of Disney’s business?

Disney Media and Entertainment Distribution, The Walt Disney Parks, Experiences and Products and Walt Disney Studios are the main sections of Disney’s business.

What are the top five subsidiaries of Walt Disney?

LucasFilms Ltd, Marvel Entertainment, Pixar Animation Studios, ABC Broadcast Network and 21^st Century Fox are the top five subsidiaries of Walt Disney.

What are the Three main OTT/subscription video streaming service of Disney?

Disney+, ESPN+, Hulu are the Three main OTT/subscription video streaming service of Disney.

Conclusion

Disney is one of the biggest entertainments and media conglomerates in the world. This is because the company has made strategic decisions in acquiring some of the biggest companies as its Subsidiaries. No matter which industry Disney has excelled at putting out its best work. The company is so successful because it managed to change the lives of people around the world. May it be movies or its amusement parks Disney has not failed in making peoples dreams into reality.

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March 2, 2021