Tag: marketo

Top Sales and Marketing Software Tools & Platforms to Grow Your Business in 2025

Are you looking for tools to help boost your sales and marketing efforts? This is the perfect spot!

Research indicates that a significant portion of sales teams (73%) see working across departments as extremely or very important for the overall success of their sales process. In addition, 86% of employees and executives blame workplace failures on a lack of collaboration or ineffective communication.

The success of collaboration and teamwork is not solely dependent on having a strong team, but also on the tools and technology used, such as PCs, laptops, software, and apps, which significantly impact the level of collaboration and cooperation.

In today’s fast-paced business world, sales and marketing teams are expected to deliver results in a constantly evolving and competitive environment. To achieve this, having the right tools at your disposal is crucial.

No matter what industry or field you work in, having the right marketing and sales tools is necessary for the successful completion of your job. The right tools can help you streamline your sales and marketing processes, automate repetitive tasks, and provide valuable insights into customer behavior.

In this blog, we will be exploring some of the best sales and marketing tools available in the market, and how they can help you improve your sales and marketing efforts. From lead generation and email marketing to customer relationship management and data analysis, we have got you covered. Get ready to take your sales and marketing efforts to the next level!

Best Marketing and Sales Tools

Here we are sharing 13 unique and extremely helpful sales and marketing tools that SaaS companies can use to streamline their business process.

S. No.	Tool	Key Features	Rating
1	NeverBounce	Email verification, real-time email validation, bulk list cleaning	⭐⭐⭐⭐
2	Google Analytics	Website traffic tracking, user behavior insights, conversion tracking	⭐⭐⭐⭐⭐
3	Salesmate	CRM automation, sales pipeline, built-in calling & texting	⭐⭐⭐⭐½
4	Reply	Sales engagement, automated outreach, email & LinkedIn integration	⭐⭐⭐⭐
5	LinkedIn Sales Navigator	Advanced lead search, CRM integration, personalized outreach	⭐⭐⭐⭐½
6	Salesforce	Market-leading CRM, advanced analytics, scalable customization	⭐⭐⭐⭐⭐
7	Marketo	Marketing automation, lead management, campaign analytics	⭐⭐⭐⭐½
8	Clearbit	B2B data enrichment, lead scoring, real-time prospecting	⭐⭐⭐⭐
9	BuzzSumo	Content research, influencer identification, social media insights	⭐⭐⭐⭐½
10	Salesflare	Automated CRM, email & meeting tracking, pipeline visualization	⭐⭐⭐⭐
11	Optimizely	A/B testing, personalization, digital experience optimization	⭐⭐⭐⭐½
12	Slack	Team collaboration, integrations, real-time messaging	⭐⭐⭐⭐⭐
13	Skype for Business	Video conferencing, instant messaging, Office 365 integration	⭐⭐⭐⭐
14	Omnisend	Omnichannel marketing, email & SMS automation, segmentation	⭐⭐⭐⭐½
15	HubSpot	All-in-one CRM, marketing & sales automation, reporting dashboard	⭐⭐⭐⭐⭐

NeverBounce

Website	Neverbounce.com
Free Trial	Available
Platforms supported	Web
Best For	Real-time email verification and email list cleaning services

Over 130,000 organizations trust NeverBounce for their email verification and cleaning services,the allowing you to reach more customers by cleaning your lists and preventing bounces, all for less than a penny per email.

Preserve your domain’s authority and brand reputation by not getting penalized for bounced emails. NeverBounce also has easy drag and drop importing via their dashboard or API access, with popular ESP and CRM integrations.

How NeverBounce Helps in Marketing and Sales?

It helps to verify the email address of your potential customer so that you never miss any marketing opportunity.
It allows you to boost your marketing campaign by targeting it to the right email addresses of your customers.
It helps to reduce the bounce rate by eliminating outdated and invalid email addresses.
By simply dropping the email list into the tool, you can clean any number of emails in bulk.
It can save a lot of time and resources compared to manually reviewing each email address.

Pros:

80+ integration option
Bank-level security
A pay-as-you-go plan is available
Free credits in the demo
Live chat support is available

Cons:

Poor customer support
Some users experienced that it inaccurately reports spam emails as valid

Pricing Plans

NeverBounce categorizes their pricing plans into two categories i.e. Pay-As-You-Go and Sync (Automated Cleaning)

Pay-As-You-Go Pricing:

Emails	Price per email
up to 10,000	$0.008
up to 100,000	$0.005
up to 250,000	$0.004
up to 1,000,000	$0.003

Custom price available for emails over 1,000,000 under the enterprise plan.

Sync (Automated Cleaning) Pricing:

Emails	Price per month	Price per year (save 20%)
up to 1,000	$10.00	$8.00
up to 10,000	$49.00	$39.20
up to 50,000	$99.00	$79.20
up to 100,000	$159.00	$127.20
up to 250,000	$259.00	$199.20
up to 5,00,000	$499.00	$399.20
up to 1,000,000	$999.00	$799.20
over 1,000,000	Custom Price	Custom Price

Google Analytics

Website	Analytics.google.com/analytics/web/provision
Free Trial	Completely Free
Platforms supported	Web, Android
Best For	To get information about traffic on your website

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners and marketers to track key metrics such as the number of visitors, the source of traffic, and how users interact with the website.

The tool provides detailed reports on the performance of the website, including the number of pageviews, the average time spent on the site, the bounce rate, and conversion rates. This information can be used to optimize the website for better engagement and conversions, and to make informed decisions about marketing and advertising efforts.

Overall, Google Analytics is a powerful tool that helps website owners and marketers to understand and improve their website performance and to make data-driven decisions about their online presence.

How does Google Analytics Help in Marketing and Sales?

It gives you insights into the performance of your marketing campaign so that you can make better decisions.
It helps to know the different stages of a customer’s journey and how they interact with your site.
Provides real-time data on website traffic, conversion rates, and other key metrics.
It allows you to integrate your Google Ad account to get insights into the effectiveness of online advertising campaigns.
You can play with different settings and filters to customize the report according to your needs.
It helps to know the audience that comes to your websites, such as their location, age, interests, and much more.

Pros:

Free to use
Seamless sign-in through a Google account
Effortless integration with other Google products
Google help articles
Robust reporting and analytics
The mobile app is available

Cons:

Different ways to get customer support
Steep learning curve

Pricing Plans

Google Analytics is Free to use.

Salesmate

Website	www.salesmate.io
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM, sales management and automation software

Salesmate is a cloud-based customer relationship management (CRM) software designed for small to medium-sized businesses. It is a platform that helps sales teams manage their customer interactions and track their sales pipeline, from initial contact to close.

With user-friendly UI and automated workflows, sales managers can help their team members keep their eye on the most crucial deals and pursue them regularly.

Global sales teams use this CRM for capturing leads and managing their sales pipelines. With intuitive integrations, managers can be assured that all the additional details of the prospect get filled automatically into the sales pipeline hence decreasing unnecessary manual labor.

With Salesmate CRM, business owners can easily generate insightful sales reports and manage their deals on the go. With real-time notifications of the deal updates on the smart devices, business owners can pursue new leads while they are away from their desks, too. Salesmate CRM has also developed iOS and Android apps for smart devices so that you can make more sales while on the go.

How Salesmate Helps in Marketing and Sales?

It comes with a marketing automation feature that automates repetitive tasks in marketing campaigns.
Just like marketing automation, Its CRM comes with a sales automation feature that helps you to focus on product selling rather than time-consuming repetitive tasks.
It allows sales and marketing teams to collaborate and communicate in real time.
Performance indicators and sales pipeline analytics of this tool will help you track your sales and marketing performance.
It helps you to recognize and manage potential customers, including lead tracking and lead nurturing.

Pros:

A 15-day free trial is available
Live chat and email support
iOS and Android apps are available
API Access
Chrome extension is available
Free templates and tools
Video tutorials and ebooks are available

Cons:

The cost of calls is relatively higher
Some integration features could be smoother

Pricing Plans

Salesmate offers four pricing plans that include Starter, Growth, Boost, and Enterprise. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Starter	$12/user/month	$15/user/month
Growth	$24/user/month	$30/user/month
Boost	$40/user/month	$50/user/month
Enterprise	Custom plans	Custom plans

Reply

Website	Reply.io
Free Trial	Available
Platforms supported	Web
Best For	Multichannel sales engagement and sales automation platform

Reply is an email prospecting and sales automation tool that automates personalized emails and follow-ups. The platform allows users to send an email with automatic follow-ups, connects replies to your mailbox, and provides detailed analytics such as delivery, click, open, and response rates.

It’s an effective way for sales teams to save up to 10 hours a week on outreach and allow them to spend more time on the actual selling.

How does Reply Help in Marketing and Sales?

With the email automation feature of Reply, you can send personalized emails and follow-ups to prospects at scale.
It helps to engage with prospects through various channels, such as email, social media, and phone.
It can help you to improve your response rates and engage more prospects through personalized email messages and follow-ups.
Powerful Chrome extension of Reply helps you to extract email contacts from social media sites like LinkedIn.
It helps you to verify the email addresses and phone numbers of prospects to save time and establish healthy communication.

Pros:

AI email assistance
Robust reports and analytics
Email A/B testing
Reply Academy to learn the software
Wide range of integration
Chrome extension is available
User-friendly interface

Cons:

Difficult to connect to the third-party mail server
It’s not easy to set up

Pricing Plans

Reply categorizes their pricing plans into two categories, i.e., Sales Engagement and Email Search.

Sales Engagement For Business Pricing:

Plan	Pricing
Starter	$60/user/month
Professional	$90/user/month
Custom	Custom Price

Sales Engagement For Agencies Pricing:

Plan	Pricing
Agency Starter	$60/user/month
Agency Professional	$90/user/month

Email Search Pricing:

Plan	Pricing
Starter	Free
Advanced	$49
Unlimited	$99 (Free with Annual sales engagement plans)

Start Using Reply Now

LinkedIn Sales Navigator

Website	Business.linkedin.com/sales-solutions
Free Trial	Available
Platforms supported	Web
Best For	To uncover sales insights and find new prospects for any sales operation

LinkedIn Sales Navigator is an intuitive sales tool created to assist sales teams, business owners, and individuals in building and nurturing customer relationships inside their networks. This sales prospecting tool enables the said users to enhance their sales closure, hence boosting their business revenue.

Using LinkedIn Sales Navigator, sales professionals can reach out to customers with enhanced search and filter features. This tool provides actionable insights into the leads and prospects so that sales professionals do not work in the dark and know their traits.

Engaging with leads and prospects becomes really easy using personalized schemes with these insights. Business owners and sales professionals can easily bifurcate personal and professional brands, allowing individuals to focus on their sales outreach campaigns. LinkedIn Sales Navigator is somewhat expensive for small businesses, as pricing for teams is set on a per-seat basis.

How does LinkedIn Sales Navigator Help in Marketing and Sales?

It helps to extract potential leads based on a user’s preferences and activity on LinkedIn.
It allows you to send personalized messages to leads that eventually increase sales.
Provides seamless integration with popular CRM tools, such as Salesforce and HubSpot, to build strong connections.
It helps you to manage your sales leads and customer relationships more efficiently.
Insights and updates on lead activity and company news, which can be used to personalize and prioritize outreach efforts.

Pros:

A free trial is available
Advanced search options
Engagement tracking
Integration with popular CRM
Wide range of filters
Creates custom lists

Cons:

Some users report that the pricing is higher

Pricing Plans

LinkedIn Sales Navigator offers three plans that include Core, Advanced, and Advanced Plus. Pricing of all these plans is based on a custom pricing model.

Salesforce

Website	www.salesforce.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A cloud-based customer relationship management (CRM) platform for sales, service, and marketing

While there are many options available today, Salesforce remains the industry standard for customer relationship management (CRM) software that allows tracking every step of the sale. This software enables users to effectively manage leads, opportunities, sales pipelines, support requests, and more. From phone calls and emails to working with colleagues, everything is tracked in one place, enabling your sales team to stay on top of every deal and also engage more effectively with prospective clients. The SaaS allows you to:

Collect and monitor leads
Track insights for better sales opportunities
Improve the productivity of your sales reps
Engage directly with leads and create email campaigns
Collaborate with sales reps and other members of your team

It also integrates with HubSpot, creating a seamless connection between marketing and sales if you’re on the marketing automation platform.

How does Salesforce help in Marketing and Sales?

Provides insights to enhance the experience of customers at every step of the buying journey.
It helps to view your customer data to cater to their needs, preferences, and buying behavior.
It helps to automate the sales process, set up alerts for key sales activities, and collaborate with team members.
You can easily create targeted marketing campaigns, track campaign performance, and automate marketing tasks to increase efficiency.
It helps to close deals faster and provides you with real-time insights to optimize campaigns.

Pros:

Call support
User-friendly interface
Huge learning resources
A free trial is available
Real-time sales insights
Seamless integration with other Salesforce products

Cons:

Difficult to customize

Pricing Plans

Salesforce offers four pricing plans that include Essentials, Professional, Enterprise, and Unlimited. Pricing details of each plan are given below:

Plan	Pricing
Essentials	$25/user/month
Professional	$75/user/month
Enterprise	$150/user/month
Unlimited	$300/user/month

Marketo

Website	Business.adobe.com/in/products/marketo/adobe-marketo.html
Free Trial	Not Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A marketing automation platform for lead management, email marketing, and analytics

Marketo offers powerful marketing automation software to engage prospects and customers via digital marketing. The platform offers a suite of applications to drive engagement from one place, from personalized display ads to predictive content.

With an integrated approach to customer marketing, sales teams can benefit from increased insights and from creating effective automated sales campaigns.

How Marketo Helps in Marketing and Sales?

It helps you to streamline and automate your marketing, which ultimately leads to increased sales.
It helps you to understand where leads are in the sales funnel and what their interests are.
Targeted emails and other communications can help move leads closer to a purchase.
You can manage and measure the success of marketing campaigns across multiple channels, such as email and social media.
You can align your sales and marketing teams by providing real-time visibility into the lead status and activity.

Pros:

Insightful marketing analytics
Native CRM integration
Advanced personalization
Sales insights
Good support

Cons:

Pricing is not disclosed
Lack of personalized learning resources for Marketo

Pricing Plans

Marketo offers four plans that include Growth, Select, Prime, and Ultimate. Pricing of all these plans is based on a custom pricing model.

Clearbit

Website	Clearbit.com
Free Trial	Not Available
Platforms supported	Web
Best For	Lead management platform with AI and ML technologies

Clearbit is a business lead management solution that collects data about customers. This SaaS (Software as a Service) tool enables users to create sales teams, identify prospective leads, and gather important information about their customers.

Clearbit is a collection of powerful APIs that are designed to help business owners grow their businesses. This smart tool is helpful in successful lead segmentation using their email address. Just feed your contacts’ email addresses and Clearbit will provide you with the associated social data of your contacts, such as –

Name,
Twitter and Facebook profiles,
Avatars,
URLs and more.

With such a powerful profile enrichment tool, you can successfully run all your online sales and marketing campaigns using tailored promotions based on the contacts’ online activities. This SaaS tool provides information about a company using its domain address, such as

company name,
capital generated,
number of employees,
market categories.

With such powerful insights, you can run your best promotions that include competitive pricing and discounts. Being a sales professional or a digital marketer, we can bet that such a great tool enables the success of your SaaS business campaigns.

How does Clearbit help in Marketing and Sales?

It helps to capture contact details, job titles, social media profiles, and company details of potential customers.
It allows you to segment the audience based on job title, industry, company size, and more.
It helps to understand the needs and pain points of your prospects for more informed and personalized sales conversion.
Provides insights into customer behavior and preferences to optimize marketing campaigns and track performance.
Automated and real-time data enrichment makes the data collection process quicker and more efficient.

Pros:

100+ attributes
Native integration
User-friendly interface
Help Center articles are available
API Access
The demo is available on demand

Cons:

Pricing is not disclosed
Difficulty in finding LinkedIn profiles of companies

Pricing Plans

Clearbit offers custom pricing plans. You can contact the vendor for pricing details.

BuzzSumo

Website	Buzzsumo.com
Free Trial	Available
Platforms supported	Web
Best For	Content curation & influencer marketing

To get a full picture of the competitive environment in your market, you have to understand how content is performing in all avenues of the web, and BuzzSumo helps you do that. BuzzSumo is an excellent tool for marketers when it comes to analyzing social media data as well as curating content ideas. BuzzSumo allows you to analyze content by domain or topic to see which posts are being shared the most. It’s also great in helping you find key influencers whom you can contact once your content has been published as part of your content promotion strategy.

The social SaaS provides:

Content insights regarding author, domain, and more
Search content engagement in the past 24 hours and up to the past year
View shares of content across all social media platforms
Search social backlinks
Content curation
Find and research influencers

How BuzzSumo Helps in Marketing and Sales?

It helps to analyze the content of competitors to know their strengths and weaknesses.
It helps to connect with influencers, build relationships, and leverage their audience for promoting your brand.
It provides insights into the most shared and engaged content on social media platforms.
You can smooth your marketing strategy by utilizing the data provided by this tool.
It monitors the trend in your industry to keep you aligned with the latest trends.
It helps to generate leads by identifying people who are interested in specific topics or brands.

Pros:

Chrome extension is available
API Access
A 30-day free trial is available
A free plan is available
Intuitive interface
Help Center articles and live chat support

Cons:

Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan

Pricing Plans

BuzzSumo offers one Free plan and three pricing plans that include Pro, Plus, and Large. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Pro	$79/month	$99/month
Plus	$139/month	$179/month
Large	$239/month	$299//month

Try BuzzSumo For FREE

Salesflare

Website	Salesflare.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM tool for small and medium-sized B2B businesses

Salesflare is an easy-to-use CRM for small to medium businesses, designed to help them increase sales with minimal effort. This platform is simple to use, provides visuals, and automatically stores your customer data so you can attend to your customers and focus on sales.

Salesflare is an artificial intelligence sales assistant for Outlook, Gmail, and mobile devices. Working with your CRM, the platform automatically assists your follow-ups, takes over your admin, and creates transparent customer conversations that can be handled by the team. Salesflare makes it easy for teams to boost sales performance.

How Does Salesflare Help in Marketing and Sales?

Automation and lead tracking can help you focus on closing deals rather than manual data entry.
It helps to keep track of all your leads and their interactions with your team to streamline the sales process.
A visual pipeline view offered by Salesflare helps you to manage your sales funnel, track deals, and analyze your performance.
It assists you in following up on potential prospects at the right time.
You can easily integrate with 3000+ tools, including sales and marketing tools, using Zapier integration.

Pros:

Live chat support
Interactive dashboard
A free trial is available
Knowledge base articles to learn
Drag and drop functionality
Automated emails based on triggers

Cons:

Some users faced issues connecting their email to Salesflare
Sometimes sends multiple reminders instead of one

Pricing Plans

Salesflare offers three pricing plans that include Growth, Pro, and Enterprise. Pricing details of each plan is given below:

Plan	Monthly Price
Growth	$29/user/month
Pro	$49/user/month
Enterprise	$99/user/month

Try Salesflare Now

Optimizely

Website	www.optimizely.com
Free Trial	Not Available, but have Free version
Platforms supported	Web
Best For	Digital experience platform software as a service

Optimizely is a website optimization platform that provides users with A/B and multivariate testing. Users who do not have a technical background can

make dynamic variations to websites,
test the discrepancies to live traffic and
gather instant results.

Optimizely allows users to optimize customer experience and enables business owners to drive up the value of their digital products and campaigns through a best-in-class experimentation software platform. Product and marketing professionals can use evidence-based results for:

accelerating innovation,
lower the risk of new features, and
drive up the return on investment (ROI)

How Optimizely Helps in Marketing and Sales?

It offers a marketing campaign management platform that helps to manage and streamline marketing efficiently.
It helps you to test different versions of a website to see which one performs better in terms of sales, conversions, and engagement.
Helps to measure the performance of the campaigns and make data-driven decisions with real-time analytics.
It enables you to segment the audience based on various criteria such as demographics, interests, and behavior.
It helps to enhance the experience of individual users based on their behavior, preferences, and past interactions with the brand.

Pros:

User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Advanced Targeting

Cons:

Pricing is not disclosed
Limited support

Pricing Plans:

Optimizely pricing is available on request. You’ll need to reach out to the vendor for a custom quote.

Slack

Website	Slack.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	Team communication and workflows

Slack is a messaging app that allows users to migrate their communication in one place with real-time messaging, archiving, and search features. Slack allows seamless integration with external services.

With its built-in internal and external sharing options, sales and marketing professionals can store and share files with their teammates from any place and from any device with internet. An advanced search, filter, add-on, and sorting procedure from Slack enables users to have those important files right in front of them. Slack has apps for iOS and Android that are an add on to your work on the go style, so even when you are logged into multiple devices, your system will recognize the same and will mark messages as “read” when you do so.

How does Slack help in Marketing and Sales?

It helps to easily connect with client teams to discuss ongoing projects or to make sales pitches.
The file-sharing feature makes it easy for the sales and marketing teams to collaborate and access important information.
It can send notifications when leads are generated, deals are closed, or when certain actions are taken.
It helps to track the progress and measure the success of the sales and marketing team through robust reporting and analytics.
It offers a wide range of communication channels such as direct messaging, group messaging, and video conferencing.

Pros:

The mobile app is available
A lot of integration options
User-friendly interface
Accessible on any device
Resource library to learn
Workflow builder

Cons:

Lack of live customer support

Pricing Plans

Slack offers a Free plan and three pricing plans that include Pro, Business+, and Enterprise Grid. Pricing details of each plan are given below:

Plan	Monthly Price
Pro	₹218/user/month
Business+	₹375.20/user/month
Enterprise Grid	Custom Price

Skype for Business

Website	www.skype.com
Free Trial	No Free Trial, But Free Version Available
Platforms supported	Web, Android, iPhone/iPad
Best For	VoIP software for phone calls, chats, and video conferencing

Skype - Marketing and Sales Tool — Skype – Sales and Marketing Platforms

Skype is a VoIP solution that enables managers to do video conferencing, make international calls, and send texts to prospects, clients, and team members via the web. Skype enables its users with

instant messaging,
group video conferencing,
video and group chat,
document and image sharing.

Skype, although it has a free basic tool available in the market, it also offers business features in its paid version. Business owners can use this paid version and get

business conferencing (up to 250 people),
MS Office tool,
third-party business app integration.

Pricing Plans

Skype offers a Free plan and three pricing plans that include Microsoft Teams Essentials, Microsoft 365 Business Basic, and Microsoft 365 Business Standard. Pricing details of each plan are given below:

Plan	Monthly Price
Microsoft Teams Essentials	₹100.00/user/month
Microsoft 365 Business Basic	₹136.25/user/month
Microsoft 365 Business Standard	₹719.40/user/month

Omnisend

Website	www.omnisend.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	E-commerce businesses looking for omnichannel marketing automation with email, SMS, and push notifications to boost customer engagement and sales.

Omnisend is a marketing tool built especially for online stores. It combines email, SMS, and automation to help businesses connect with customers, boost sales, and build loyalty. With ready-to-use workflows, customer segmentation, dynamic content, and A/B testing, it makes it easy to create personalized campaigns across multiple channels, ensuring consistent communication with customers wherever they are. It is one of the best sales and marketing software for small businesses.

Pros

Supports multi-channel marketing across email, SMS, and web push.
Tailored for e-commerce with tools like abandoned cart reminders and product suggestions.
Easy to use with a drag-and-drop editor.
Flexible pricing plans suitable for different business sizes.

Cons

Limited features for B2B companies.
Some features take time to fully learn.
Customer support response may be slower during peak times.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (up to 250 contacts & 500 emails/month)
Standard	From $16/month (based on contact list size)
Pro	From $59/month (based on contact list size)

HubSpot

Website	www.hubspot.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses of all sizes that need an all-in-one CRM with powerful sales, marketing, customer service, and automation tools to grow and manage customer relationships effectively.

HubSpot Sales Hub is a CRM that helps sales teams manage leads and track progress with clear dashboards. It’s known for its simple design and strong customer support.

How it helps sales teams:

Lead management: Let teams build custom workflows and automatically move leads through the pipeline.
AI and automation: Uses AI to help reps write better emails and save time.
Reporting: Provides easy-to-read dashboards so teams can quickly see their progress.
Sales engagement: Reps can send, schedule, and track emails directly from the platform without needing another tool.

Pros

Easy-to-use design with a simple interface.
Strong customer support and resources.
Powerful lead management and automation features.
Built-in email tools for outreach and engagement.
Clear dashboards and reporting for tracking progress.

Cons

It can get expensive as you scale and add features.
Some advanced tools require higher-tier plans.
Setup and customization may take time for new users.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (basic CRM tools)
Starter	From $18/month (billed annually, 2 users)
Professional	From $450/month (billed annually, 5 users)
Enterprise	From $1,200/month (billed annually, 10 users)

Conclusion

Our picks of the top sales and marketing tools are comprehensive, covering everything from customer management, data analysis, and email marketing to social media management and team collaboration.

Whether you’re a startup or an established business, investing in the right sales and marketing tools can lead to substantial improvements in your business, boosting productivity, simplifying work processes, and generating revenue. Consider the specific needs and goals of your SaaS company and choose the tools that best align with your sales and marketing strategies. With the right tools in hand, you’re on your way to achieving greater success in the SaaS industry.

With this list at your disposal, your sales and marketing teams will no longer fall short of their goals and will be able to work cohesively and effectively.

FAQs

What are sales and marketing tool?

A sales and marketing tool are software or technology platform that helps businesses improve their sales and marketing efforts. These tools can assist with a wide range of activities, including lead generation, customer relationship management, email marketing, social media management, data analysis, and more.

What are some of the best marketing and sales tools available today?

Some of the best marketing and sales tools include NeverBounce, Salesforce, Salesmate, Marketo, Reply, Clearbit, BuzzSumo, Slack and Salesflare.

Why is it important to use marketing tools?

Marketing tools are crucial for businesses to effectively reach target audience, communicate value, and measure marketing success, leading to increased brand awareness, traffic, leads, and revenue growth.

What should I look for when choosing marketing and sales tools?

When choosing marketing and sales tools, you should consider factors such as your business goals, target audience, budget, and available resources. You should also look for tools that are user-friendly, offer robust analytics and reporting, and integrate with your existing technology stack.

How do marketing and sales tools help in customer relationship management?

Marketing and sales tools can help businesses manage and track interactions with their customers, including email communications, phone calls, and meetings. This data can be used to personalize customer experiences and build stronger relationships with them.

Can marketing and sales tools automate tasks?

Yes, many marketing and sales tools offer automation features that can save time and effort by automating repetitive tasks, such as email campaigns, social media posting, and lead nurturing.

September 10, 2025

Powerful Tools for Effortless Lead Generation on Your Website

Lead generation is more than just collecting contacts. It’s about actively connecting with people who care about your offerings. It’s your key to build marketing that hits home, turning every interaction into a potential win.

Although the number of businesses competing for the attention of web visitors is growing astronomically, things are getting even more intense. Certainly, every business wants an effective lead-generation program that can drive sales by turning prospects into customers.

In this article, you’ll learn more about lead generation and the most effective and effortless tools that will help you generate leads on your website.

Why is Lead Generation Important?

Lead generation is key to business growth as it attracts potential customers into the sales funnel, driving revenue and profitability. Without a lead generation strategy, businesses risk losing potential customers to competitors who actively engage them.

This loss leads to a harmful ripple effect, including, but not limited to, reduced sales, slower growth, and a diminished understanding of market trends and customer needs.

What is Lead Generation Software & Tool?

As the name implies, lead generation software is a collection of tools to help you generate leads through a variety of mediums: blogs, social media press, ads, landing pages, chatbots, webinars and much more.

Some platforms include several necessary features together, but you will probably find that some of them could be thorough in some areas important for lead generation, but not so successful in others.

Best Lead Generation Tools

Let’s discuss some of the best lead-generation tools available to help you generate leads for your business.

Leadfeeder
Hubspot
Seizelead
Leadforensics
Datanyze
Marketo
Growbots
Happilo
OptinMonster
Intercom
Everwebinar
LeadPages
Hootsuite
SendBlaster
ActiveCampaign
Google Analytics
Leadformly

Leadfeeder

WEBSITE	www.leadfeeder.com
Rating	4.3
Free Trial	Yes
Best For	B2B marketers, sales teams, and agencies seeking to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies.

Leads generation tools that can collect and analyze data on your prospects, to identify their unique identifiers like email addresses, company names, etc. It combines with Google Analytics to inform you who visited your site within the last thirty days and provides contact details if applicable.

This tool helps you to reconnect to your website visitors who do not contact you to enquire about your offer and also at the right time for your potential leads in your sales pipeline. The pricing of Leadfeeder is from $55/month with a 14-day free trial.

Hubspot

WEBSITE	www.hubspot.com
Rating	4.5
Free Trial	Yes
Best For	Businesses of all sizes seeking an all-in-one, AI-powered platform for marketing automation, CRM, sales enablement, customer service, and content management.

HubSpot enables you to run both inbound marketing flywheels and funnel from the beginning to the end. It is meant to give instrumentations for content management, social media marketing, web analytics, and search engine optimization.

Similarly, it gives you lead generation through one of the many available tools on the platform and their captivation through kickback emails. HubSpot is a platform that is meant for inbound marketing and sales and which gives you visibility of all the touchpoints within the context of your brand interaction with each lead.

Seizelead

WEBSITE	www.seizelead.com
Rating	4.3
Free Trial	Yes
Best For	Marketers, startups, and SMBs aiming to convert website visitors into leads using customizable, no-code widgets and real-time analytics.

You can customize 100+ widgets in just 3 minutes with Seizelead. With the help of multiple targeting options, you can show popups at the right time. It also allows you to sync your CRM data with the help of autoresponders.

The topmost features of Seizelead are—marketing automation, A/B testing, lead capture, email marketing, and live chat. Seizelead has a free, basic, and pro plan. Moreover, to new users, it offers a one-time 15% discount.

Leadforensics

WEBSITE	www.leadforensics.com
Rating	4.4
Free Trial	Yes
Best For	B2B sales and marketing teams aiming to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies.

LeadForensics will let you know the IP address of your website visitors and this data will be revealed even if they never filled out the inquiry form.

As a result, the unique identification leads to an increase in the number of targeted leads that businesses receive and increases the business lead’s conversion rate.

LeadForensics ensures no hot lead on your website goes tracked untracked, since only a few may fill your inquiries.

Datanyze

WEBSITE	www.datanyze.com
Rating	3.8
Free Trial	Yes
Best For	B2B sales and marketing teams seeking to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies.

Datanyze turns B2B firms’ technological insights into a “formula” to identify and achieve their most strategic deals. It is focused on sales outbound, and it is developed to boost the company’s efficiency in evaluating prospective customers.

It has a key feature that gives you the ability to see the tech stacks of your prospects and find new prospects by the technology they use.

It is probably (the only) tool that you can research accounts and also build prospects and find emails that work seamlessly with quite several sales communication platforms & CRM.

Marketo

WEBSITE	www.marketo.com
Rating	4.1
Free Trial	Yes
Best For	Mid-sized to enterprise B2B marketing teams seeking advanced marketing automation, AI-driven personalization, and robust lead management capabilities.

Marketo is an integrated marketing automation suite that is focused on ABM and other functions, such as SEO and content creation. The dynamic marketing automation solutions of the company empower businesses, marketers and sales teams to create campaigns to engage prospects and existing customers.

Marketo provides a cool front-to-back platform, which includes lead scoring, lead management, email marketing automation and analytics. The features affect the price you will get you need. You need to contact the support team, and you will be provided with the pricing information.

Growbots

WEBSITE	www.growbots.com
Rating	4.7
Free Trial	Yes
Best For	B2B sales and marketing teams seeking AI-driven outbound automation, personalized multichannel outreach, and access to a vast prospect database.

Growbots could be the first platform with such an extensive suite of outbound sales. And yet, it can provide a means to generate and track leads all while integrating with your CRM.

In the self-description, it is dubbed as ‘AI for sales’, hence it uses clever rules and an extensive database of contacts for smart outbound lead generation. Pricing for Growbots is available quote-based, as well as a free trial period.

OptinMonster

Website	Optinmonster.com
Rating	4.2 out of 5
Free Trial	Not Available
Platforms Supported	Web
Best For	Lead generation, Conversion optimization, Website engagement

OptinMonster is a powerful lead generation and conversion optimization software designed to help businesses increase website engagement and capture valuable leads. It offers a suite of tools and features that enable users to create visually appealing and effective opt-in forms, pop-ups, slide-ins, and other types of interactive elements.

One of the best onsite popup and slide-in marketing solutions is provided by OptinMonster, which enables you to design beautiful lead-generation popup campaigns. Over 50 popup templates are available in the tool’s drag-and-drop popup builder.

You can effortlessly target the visitors at the right time to generate the most leads using OptinMonster’s remarkably focused targeting and segmentation algorithms, along with A/B testing and personalization features. More importantly, it provides seamless integration of other email marketing tools with itself.

OptinMonster Pricing Plans

Plan	Yearly Price
Basic	$9/month
Plus	$19/month
Pro	$29/month
Growth	$49/month

Intercom

Website	www.intercom.com
Rating	4.5 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Making internet business personal

Intercom is a customer messaging platform that enables businesses to communicate and engage with their customers in a personalized and meaningful way. It offers a suite of tools that allows companies to communicate with their customers through various channels such as in-app messages, emails, chat, and more. Intercom’s platform helps businesses to better understand their customers’ needs, provide timely support, and build strong relationships.

You can now speak directly to the potential leads who are browsing your website, thanks to Intercom. Whenever your website visitors satisfy specific criteria, you can build up rules to show messages to them.

Then, a member of your team can engage website visitors in direct conversation or even start a video chat right in the live chat window. Intercom has a lot of possibilities, including the ability to gather customer feedback, understand concerns, and generate leads from website visitors.

How it works: Intercom for customer support

Intercom Pricing Plans

Plan	Yearly Price
Starter	Starting From $74/month
Pro	Custom Pricing
Premium	Custom Pricing

EverWebinar

Website	www.everwebinar.com
Rating	3.9 out of 5
Free Trial	Not Available
Platforms Supported	Web
Best For	Automated webinars, Online presentations, Lead generation

EverWebinar is a robust webinar automation solution that seeks to assist you in creating targeted email marketing lists. With EverWebinar, you can design and automate the playback of your recorded webinars at specified intervals to simulate the live event for users. Even if you decide to replay a webinar a dozen times each day, the aim is to enhance engagement and participation by alerting users that the upcoming webinar is about to start.

This tool is particularly useful for businesses looking to generate leads, educate their audience, and showcase products or services through webinars without the constraints of scheduling live sessions.

EverWebinar Pricing Plans

Plan	Price
Yearly	$499 (billed annually)
Biennial	$874 (billed every 2 years)

LeadPages

Website	www.leadpages.com
Rating	3.9 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Creating landing pages and lead generation

Leadpages is a powerful tool that facilitates lead generation by enabling businesses to create highly optimized and conversion-focused landing pages. With Leadpages, users can easily design and customize landing pages without any coding knowledge, using its user-friendly drag-and-drop interface. These landing pages are designed to capture visitors’ attention and encourage them to take specific actions, such as signing up for newsletters, downloading resources, or requesting more information. Leadpages also offers various templates, A/B testing capabilities, and integration with email marketing platforms, making it easier for businesses to drive engagement and capture valuable leads. Through its features and functionality, Leadpages streamlines the lead generation process and enhances the chances of converting website visitors into potential customers.

Leadpages Pricing Plans

Plan	Yearly Price	Monthly Price
Standard	$37/month	$49/month
Pro	$74/month	$99/month
Advanced	Custom Pricing	Custom Pricing

Hootsuite

Website	www.hootsuite.com
Rating	4.4 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media management, Scheduling, Analytics

Hootsuite is a comprehensive social media management platform that helps businesses streamline and enhance their social media presence. It facilitates lead generation by enabling businesses to effectively manage their social media presence. Through social listening, engagement, content sharing, and lead magnet promotion, Hootsuite helps identify and attract potential leads. By strategically using social media platforms and analytics, businesses can capture contact information, nurture relationships, and convert leads into customers. Hootsuite’s comprehensive suite of tools streamlines these processes, making it a valuable asset for effective lead generation strategies.

How to Use Hootsuite in 15 Minutes

Hootsuite Pricing Plans

Plan	Price
Professional	₹1,915/month
Team	₹7,540/month
Business	₹61,500/month
Enterprise	Custom Pricing

SendBlaster

Website	www.sendblaster.com
Rating	3.9 out of 5
Free Trial	Available
Platforms Supported	Windows
Best For	Email marketing, Newsletter campaigns, Email list management

A simple and easy bulk email sender, SendBlaster enables you to compose emails by tweaking templates from its collection and sending them to an unlimited number of users. SendBlaster’s main selling point is that for a one-time price, you can send an infinite number of emails to an unlimited amount of users.

SendBlaster contributes to lead generation by providing a user-friendly platform for effective email marketing campaigns. With its features for creating and sending personalized email campaigns, businesses can reach potential leads directly in their inboxes. SendBlaster allows you to manage and segment your email lists, enabling targeted communications that resonate with specific audiences. By crafting compelling email content and tracking recipient engagement through analytics, businesses can nurture leads and guide them through the conversion journey. The platform’s automation and scheduling capabilities further optimize lead nurturing efforts, making SendBlaster a valuable tool for generating and converting leads through strategic email campaigns.

SendBlaster Pricing Plans

Plan	Price
Free	$0
SendBlaster Pro	$129.00

ActiveCampaign

Website	www.activecampaign.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email marketing, Marketing automation, CRM, Lead scoring

ActiveCampaign is a versatile marketing automation and customer relationship management (CRM) platform that aids businesses in managing their leads, nurturing customer relationships, and driving conversions. With the help of ActiveCampaign, you can monitor every time a lead interacts with your website and utilize that information as a trigger for email marketing campaigns. Additionally, you can create email campaigns to nurture cold leads back into warm leads or automatically follow up with them every few months.

ActiveCampaign supports lead generation by allowing businesses to capture leads through customizable forms and landing pages. It offers automation features that help segment leads based on their interactions and behaviors, ensuring tailored communication. The platform’s email marketing capabilities enable businesses to deliver relevant content to leads at the right time, increasing engagement and nurturing relationships. Lead scoring features help prioritize and focus efforts on the most promising leads. Through seamless integration with CRM and data-driven insights, ActiveCampaign empowers businesses to efficiently manage leads and guide them through the sales funnel for improved lead generation and conversion rates.

ActiveCampaign Sales Plan Pricings

Plan	Yearly Price
Plus	$19/user/month
Professional	$49/user/month
Premium	Custom Pricing

Google Analytics

Website	Analytics.google.com/analytics/web/provision
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Android
Best For	Website analytics, Tracking user behavior, Data-driven insights

Google Analytics is still one of the most effective tools introduced by Google at free of cost. When GA and Google Ads are integrated, you have a powerful system for monitoring the effectiveness of landing pages and creating remarketing lists that will entice prospects back to your site.

Google Analytics plays a crucial role in lead generation by providing invaluable insights into website visitor behavior and interactions. By tracking user journeys, sources of traffic, and engagement metrics, businesses can identify which channels and content are driving the most valuable leads. Google Analytics enables the measurement of conversion goals, such as form submissions or sign-ups, offering a clear understanding of lead generation effectiveness. By analyzing user demographics, interests, and behavior flow, businesses can tailor their marketing strategies to target specific audiences and optimize user experiences.

With GA, you can optimize your landing pages, your advertising strategy, and other areas of your site for improved performance with precise insights into where your visitors are coming from and what they do on your site.

Google Analytics Pricing Plans

Google Analytics is Free to use.

Leadformly

Website	Leadformly.com
Rating	3.5 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Lead generation forms, Conversion optimization, Improving form submissions

Leadformly is a conversion optimization tool and it assists you in maximizing conversions on your online forms. Although there are many form builder tools available, only a small number of them offer the form analytics capabilities you want to track performance and improve your forms.

Leadformly offers information from analytics on the user activities that are important for conversion. It offers you the resources you need to identify the problems and either correct them or discard them, as opposed to just giving you stats like form completion rates that show you how badly your form is performing.

Leadformly Pricing Plans

Leadformly offers pay as you grow pricing i.e, $179/month for 2k leads per month when paid annually.

Conclusion

The best lead generation tools offer a powerful range of capabilities to optimize customer engagement, capture data, and drive conversions. These tools empower businesses to effectively connect with potential customers, understand their behaviors, and guide them toward becoming loyal clients.

When considering lead generation, you have various options to explore. You can select the tools or combinations that align with your brand’s needs, keeping in mind goals, budget, scope, and target audience. Experiment with some free tools to gauge their functionality. The success of your B2B lead generation strategy relies on the resources you utilize. Without the right platforms, you might waste valuable time and effort that could otherwise be directed towards more productive revenue-generating activities.

FAQs

What is lead generation?

Lead generation is the process of obtaining potential customers to increase future sales or revenue.

What is the goal of lead generation?

The goal of lead generation is to convince potential buyers to take the required action, such as paying you or purchasing what you are selling, rather than just visiting your website.

What is a good lead generation tool?

A successful lead generation tool is a software that makes it simple to gather quality leads without having to perform a boatload of coding manually.

What are some of the tools to improve lead generation?

OptinMonster, Intercom, LeadPages, Everwebinar, Hootsuite, ActiveCampaign, Leadformly, Datanyze, etc. are some of the best tools to improve lead generation.

Why do businesses need lead generation software?

Lead generation software streamline the process of attracting, engaging, and converting potential customers. They enhance efficiency, provide valuable insights, and help businesses grow their customer base.

How do I choose the right lead generation software for my business?

Consider your specific goals, target audience, budget, and the features each tool offers. Test out different software and assess how well they align with your brand’s needs.

How do lead generation tools improve conversion rates?

Lead generation tools provide features like customizable forms, automated follow-ups, and lead nurturing campaigns that help businesses engage with prospects at various stages, ultimately increasing the chances of conversion.

May 19, 2025

Top 11 Virtual Event Platforms: Bringing the Ultimate Experience to Your Screen
Imagine a situation when you’re not able to organize a physical event, but there is a strong need for an event to give a thrust to your business. This kind of situation was raised in 2020 when the COVID-19 pandemic hit the entire world. At that time, virtual event platforms became the only option for many companies to continue conducting meetings, conferences, and other events.

This has led to an increase in the demand for virtual event platforms, as businesses had to quickly adapt to the new norm of remote working and virtual interactions. These virtual event platforms also become popular because of their wider reach and engagement with audiences from all over the world.

Traditional events require a significant investment in terms of planning, logistics, and resources. With virtual event platforms, businesses and organizations can save a lot of money on venue rentals, travel, and other expenses. It offers endless possibilities for connecting with your audience safely and conveniently. So why not join the digital revolution and give your event a new look and feel?

What Is a Virtual Event Platform?
Airmeet
Accelevents
Goldcast
Hubilo
Vfairs
Gatherly
GoTo
Hopin
Zuddl
WebEx Events (Formerly Socio)
Hey Summit

What Is a Virtual Event Platform?

A virtual event platform is a software that allows individuals or organizations to host and attend virtual events, such as webinars, conferences, and trade shows. The features provided by this platform will help you to create and customize event pages, schedule and manage sessions, and interact with attendees through live chat or video.

It is a cost-effective way to plan an event and organize it in a short period of time. It can be scheduled at any time and can be recorded and made available for on-demand viewing. This makes it easier for attendees to fit the event into their schedules.

Many virtual event platforms include interactive features such as live polls, Q&A sessions, and breakout rooms, which can help to keep attendees engaged and foster a sense of community.

You should definitely use this platform because it will not only save a lot of money but also provides value to your business. Enjoy the amazing features of these platforms and choose the best one from the list we’ve provided.

Airmeet

Rating 4.6 / 5

Pricing Free: $0
Starter: $500/month
Enterprise: $1500/month

Website www.airmeet.com

Airmeet – Top Virtual Event Platform

Airmeet is a virtual event platform that allows you to host and attend online events, conferences, and meetings. With Airmeet, you can create customizable event pages, schedule sessions, and engage with attendees through features such as live Q&A, polls, and networking opportunities. It is focused on providing an immersive and interactive experience for attendees.

The platform offers a variety of interactive elements, such as breakout rooms and virtual expo booths, that allow attendees to engage with each other and the event content in a more dynamic way.

It is designed to facilitate networking and encourage attendees to connect with each other. It is a great option for events that focus on community building and networking.

Features Offered by Airmeet
- Ebooks, blogs, and community support is provided by this platform to help the user in every aspect.
- The platform is easy to use and navigate, allowing hosts to set up and manage their events with minimal effort.
- AirIntel analytics and reporting to track attendance, engagement, and other key metrics.
- Hosts can live stream their event or record it for on-demand viewing.
- You can create breakout rooms for attendees to participate in small group discussions.
- Attendees can connect with each other through the platform’s built-in networking features, such as 1:1 video chat and group chat rooms.
- You can set up virtual expo booths that attendees can visit to learn more about sponsors and exhibitors.
Pros
- Free plan is available
- Android and iOS app is available
- 24/7 customer support
- Easy onboarding
- Customizable event pages
- Live Q&A and polls
- Virtual expo-booths
Cons
- Poor customer support
- Limited features
Accelevents

Rating 4.7 / 5

Pricing NA

Website www.accelevents.com

Accelevents – Top Virtual Event Platform

Accelevents is a powerful and affordable virtual event platform that empowers you to create in-person events, virtual events, and hybrid events. Started its operations in 2015, this platform is consistently delivering value to its customers.

More than 5500 events have been hosted so far on this platform. Through its features and service, it is dedicated to providing users with a better place to organize their events.

24/7 customer supports with a real person excluding the bot, makes this platform a good choice. It has the ability to create truly immersive, interactive virtual experiences.

With tools like virtual reality, live streaming, and gamification, Accelevents allows event organizers to break free from the limitations of traditional in-person events and create truly engaging, memorable experiences for attendees.

Features Offered by Accelevents
- Built-in challenge builder to create engaging challenges in the event session, it gives an event a game look that is more engaging, challenging, and rewarding.
- It empowers you to approve check-in from any device and also empowers attendees to self-check by scanning their QR codes.
- Easy to Create personalized badges that reflect your brand image.
- Seamless integration with marketing tools such as Hubspot, Salesforce, and Marketo. You can also integrate it with your favorite tool using zapier.
- Advanced lead capture mechanism that captured the data of an attendee and assign them the score based on their interaction with the booth representative.
- This platform also integrates with third-party streaming tools such as Zoom, Facebook Live, YouTube, Wistia, and Vimeo.
- A robust dashboard that provides a clear-cut overview of event performance with data-driven insights.
Pros
- Excellent support
- Reasonable pricing
- Knowledge base and resources to learn
- User-friendly interface
- Mobile app is available
- Personalized demo is available
Cons
- Lack of sorting feature
Goldcast

Rating 4.8 / 5

Pricing Contact for demo

Website www.goldcast.io

Goldcast – Top Virtual Event Platform

Goldcast event platform is a cutting-edge solution for businesses and organizations looking to host virtual events. The platform is designed to provide a seamless and engaging experience for both the event host and attendees.

Event hosts can easily design a unique landing page for their event, complete with branding, images, and information about the event. It also offers a variety of tools and features to enhance the event experience.

These include interactive polls and surveys, live streaming capabilities, and the ability to host breakout sessions and networking opportunities. This allows event hosts to create truly engaging and interactive events that keep attendees engaged and connected.

Features Offered by Goldcast
- It fuels your CRM with the attendee’s details and activity that will help you create a data-driven marketing campaign.
- Easy integration with popular marketing tools like Salesforce, Hubspot, Marketo, and Slack.
- It allows attendees who missed the live event to watch it later on demand.
- Provides data and insights on attendance, engagement, and feedback from attendees, allowing event hosts to make improvements and measure the success of the event.
- Includes polls, surveys, live streaming capabilities, and breakout sessions to keep attendees engaged and connected.
- It empowers event hosts to create a unique and branded landing page for their events.
Pros
- SOC2, GDPR, and CCPA certified
- Email builder along with statistics
- Personalized event experience
- Mobile web access
- Pre-built registration templates
- Automated analytics and follow-up
Cons
- Price is not disclosed
- No live support
Hubilo

Rating 4.7 / 5

Pricing Advanced: $650/month
Pro: $1300/month
Enterprise: Contact Their Sales Team

Website www.hubilo.com

Hubilo – Top Virtual Event Platform

Hubilo is a powerful and versatile event management platform that is well-suited for a wide range of events. With its user-friendly interface, customization options, and networking and analytics capabilities, it is a valuable tool for event planners looking to streamline their event-planning process and increase engagement among attendees.

Its analytics and reporting capabilities are robust and comprehensive. This means that event planners can easily track key metrics such as attendance, ticket sales, and engagement. This data can be used to improve future events and make data-driven decisions.

The platform includes a built-in networking feature that allows attendees to connect with one another and schedule meetings, making it an ideal solution for conferences and other networking-focused events.

Features Offered by Hubilo
- Gamification feature to increase audience engagement through challenges and rewards.
- Surveys, polls, reactions, and chats give attendees an opportunity to express their thoughts and reaction.
- Multi-tier ticketing option that is customizable to reach a wider audience, it also provides multiple currencies with seamless refund and cancellation.
- Hubilo broadcasting studio provides customizable branding on streaming with easy-to-create layout options.
- Pre-built templates to easily create a webinar registration page, allowing the audience to register for the event in a few clicks.
- Easy promotion of the events through personalized emails and reminders.
- A wide range of integration options is available including Hubspot, MailChimp, Marketo, Salesforce, and Mootup.
Pros
- Mobile app is available
- Modern landing page builder
- Single sign-on
- Ticketing analytics
- User-friendly interface
- Wide range of Analytics
- Virtual booth
Cons
- Phone support available for limited countries
- Costlier compared to competitors
- Free plan is not available
Vfairs

Rating 4.7 / 5

Pricing Contact Their Sales Team

Website www.vfairs.com

Vfairs – Top Virtual Event Platform

Vfairs is a powerful virtual event platform that helps organizations create engaging, interactive virtual events that effectively mimic the in-person experience.

With its focus on creating an immersive experience and its range of event management tools, it is well-suited for organizations looking to host large-scale virtual events. It provides networking opportunities such as private meeting rooms and group chat rooms to help attendees connect and build relationships.

The platform’s customizable virtual booths allow exhibitors to showcase their products and services in a highly visual and interactive way. Event organizers can use the platform to manage all aspects of their event, including registration, marketing, and analytics, and can also access a variety of resources and support to help them plan and execute a successful virtual event.

Features Offered by Vfairs
- This platform creates a virtual environment to provide the look and feel of events in real life with 3D avatars, lounges, exhibit halls, auditoriums, and much more.
- Gamification option to turn a boring event into a highly interactive and engaging event with competition, Q&A, polls and surveys.
- Chat and networking features to build a connection via private chats, video, and audio chats.
- Easy to share contact information just by scanning a QR code.
- Real-time metrics of the behavior of attendees will help to enhance the experience.
- Post-event reports to gauge the performance of events with insightful data.
- Customizable virtual booths that exhibitors can use to showcase their products and services in a highly visual and interactive way.
- Seamless Integration with Zapier, Zoom, YouTube, Vimeo, Hubspot, Salesforce, Marketo, and more
Pros
- 3D realistic design to interact
- Comprehensive list of resources to learn
- Mobile app is available
- Pre, live, and post-event support
- Easy onboarding
- Excellent customer support
Cons
- Price is not disclosed
Gatherly

Rating NA

Pricing Free: $0
Starter: $500/month
Pro: $1500/month
Custom: Contact Sales

Website www.gatherly.io

Gatherly – Top Virtual Event Platform

Gatherly is a unique and interactive virtual meeting platform that allows users to host and attend meetings. Instead of traditional video conferencing, Gatherly uses a virtual office space where users can move around and interact with one another in a more natural and engaging way.

It offers a variety of customization options, such as the ability to change the background and layout of the virtual space, to make meetings more visually appealing.

One of the key features of Gatherly is its use of avatars, which allows users to not only hear and see each other but also move around and interact in the virtual space.

This creates a more immersive and realistic meeting experience, as users can walk up to one another, have side conversations, and even play games together. Its ability to integrate with other tools and its customization options make it a versatile and user-friendly platform for both personal and professional use.

Features Offered by Gatherly
- Attendees can interact with one another in a more natural and engaging way by using avatars to represent themselves in the virtual space.
- It allows attendees to move around and interact in a virtual office space, creating a more immersive and realistic meeting experience.
- Easy to customize the background and layout of the virtual space, making meetings more visually appealing.
- Users can create breakout rooms for smaller, more intimate conversations during meetings.
- Hosts and users can share their screens during the meeting, making it easier to collaborate on projects and presentations.
- The platform allows users to record the meeting, which can be useful for later reference.
- It provides analytics on the meeting, such as attendance, engagement, and time spent, which can be useful for tracking productivity.
Pros
- Free plan is available
- Fully customizable according to the brand image
- Virtual map creation
- Real-time analytics
- Valuable resources to learn
- User-friendly interface
Cons
- Only Chat support is available
- Mobile app is not available
Gallabox – Founders | Business Model | How it works

Gallabox is a Chennai based startup to help business effectively connect with customers. Know the startup story of Gallabox, founders, and more.

StartupTalkyPreeti Karna

GoTo

Rating 4.2 / 5

Pricing Professional: $12 /organizer/month
Business: $16 / organizer/month
Enterprise: Contact Sales

Website www.goto.com

GoTo – Top Virtual Event Platform

GoTo is a virtual event platform that is the perfect choice for anyone looking to host a virtual event that is both engaging and professional. Its easy-to-use interface, interactive features, and customizable options make it a stand-out platform in the industry.

With just a few clicks, you can create a professional-looking event website, complete with all the necessary information for attendees. The platform also allows you to manage registration, ticketing, and attendee communications with ease.

It offers great flexibility, whether you’re hosting a small, intimate event or a large-scale conference, the platform can accommodate your needs. You can also customize the platform to match your brand and event theme, making it the perfect solution for organizations of all sizes and types.

Features Offered by GoTo
- It allows you to add your own logo, customize the color scheme, and use your own domain for your event website.
- Easy to host live-streaming events and record the whole event for future reference.
- Attendees can connect and network with each other in small group settings with breakout rooms.
- It helps to keep attendees informed and engaged with automated email communications, such as event reminders and follow-up emails.
- Seamless integration with popular marketing and communications tools such as Hubspot, Microsoft teams, Salesforce, and G suite.
- Provides quick insight into registration, the behavior of attendees, and the overall performance of the event.
- Webcast mode allows up to 3000 attendees to join an event through the browser.
- It helps to engage attendees in real-time with live polls and Q&A sessions.
Pros
- Can be used on any device
- Reasonable pricing
- Good customer support
- Interactive interface
- Pre-built templates
- Robust dashboard with insightful analytics
Cons
- Limited features compared to other platforms
- Free plan is not available
Hopin

Rating 4.5 / 5

Pricing Free: $0
Advanced Plus: Contact Sales

Website hopin.com

Hopin – Top Virtual Event Platform

Hopin is another great addition to our list that allows users to host and attend events online. More than 245k events have been organized so far on this platform. The platform offers a variety of features, including live streaming, interactive sessions, and networking opportunities, making it a comprehensive solution for virtual events of all types.

It can handle large events with thousands of attendees and also provide a similar experience for small events with just a handful of attendees. Hopin has its focus on community building.

The platform includes features such as breakout rooms and networking lounges that allow attendees to connect with one another in a more personalized and meaningful way.

Additionally, Hopin also provides a range of tools for event organizers, including analytics, audience engagement, and lead generation, making it a comprehensive solution for hosting and managing virtual events.

Features Offered by Hopin
- Host can record their events and make them available on-demand, so attendees can watch them at their convenience.
- Hopin is accessible for people with disabilities, with features such as closed captioning, live transcribing, and sign language interpretation.
- Users can create virtual exhibitor halls, where vendors and sponsors can showcase their products and services to attendees.
- Variety of networking opportunities is available for attendees, including 1:1 video meetings, group chats, and virtual business cards.
- It includes a range of interactive sessions, such as breakout rooms, networking lounges, and roundtable discussions, that allow attendees to connect with one another in a more personalized and meaningful way.
- live polls, Q&A sessions, and interactive elements are available to keep attendees engaged.
Pros
- Free plan is available
- Easy customizations
- Analytics and reports
- Immersive integration option
- Learning resources are available
Cons
- Pricing for the advanced plus plan is not available
- Live customer support is not available
Zuddl

Rating 4.8 / 5

Pricing Webinar: $500/month
Virtual: $1250/month
Enterprise: Contact Sales

Website www.zuddl.com

Zuddl – Top Virtual Event Platform

Zuddl is a powerful virtual, hybrid, and In-person event platform that offers a unique and innovative way for businesses and organizations to connect with their audiences. With its ability to create an immersive virtual experience, flexibility, and customization, Zuddl is the perfect choice for anyone looking to host a virtual event.

The platform allows you to create custom registration forms, manage attendees, and even monetize your event by offering paid tickets or sponsorships. It has the capability to create an event that carries your brand image with a simple drag-and-drop builder.

Features Offered by Zuddl
- Gamification to make an event more engaging so that no of your attendee leave the event halfway.
- Features like 1-1 networking and breakout rooms are available to further engage the attendee and build strong connections with each other.
- Landing page builder to build an attractive landing page that provides easy onboarding.
- Automated email reminders to all the attendees before the event for a highly successful event.
- It produces studio-quality video content to stream the event virtually.
- Track attendee engagement and event performance with detailed analytics and reporting.
- Integrate with other platforms such as Zoom, Google Calendar, and more to streamline your event workflow.
Pros
- Accept payment in 100+ currencies
- User-friendly interface
- Comprehensive knowledge resources
- Mobile app is available
- Good customer support
- Analytics and Reporting
- Multi-language support
Cons
- Free plan is not available
- Support via chat is not available
WebEx Events (Formerly Socio)

Rating 4.7 / 5

Pricing NA

Website socio.events

WebEx Events – Top Virtual Event Platform

WebEx virtual event platform is a digital platform that allows for the planning, promotion, and execution of virtual events such as webinars, conferences, and networking events.

This platform offers a range of features including event creation and management tools, virtual event spaces, and interactive features such as live polls and Q&A sessions.

One of the key differentiators of a WebEx virtual event platform is its focus on fostering community and connection among attendees. This is achieved through a variety of interactive features such as virtual networking rooms, private chat functionality, and matchmaking algorithms that connect attendees with similar interests.

Features Offered by WebEx Events
- Analytics and data tracking tools that allow event organizers to measure the success of their events, providing valuable insights for future events.
- Built-in communication tools such as private chat functionality and email integration, make it easy for attendees to stay connected before, during, and after the event.
- It offers interactive features such as live polls, Q&A sessions, and virtual networking rooms, helping to foster community and connection among attendees.
- Multiple sponsor tools are available to connect attendees with the sponsors of the event.
- A variety of tools for managing all aspects of an event, including registration, marketing, and analytics.
- It allows attendees to access recorded sessions, videos, and other materials after the event to keep the conversation going.
Pros
- Mobile app is available
- Knowledge base and learning resources
- Excellent support
- Branding and customization
- Analytics and Reporting
- Wide range of integration
Cons
- Price is not disclosed
The Top 10 Cloud Phone Systems of 2023

This article will help you in choosing the best cloud phone systems. These systems are not only cost-effective but have a greater reach too.

StartupTalkyApoorva Bajj

Hey Summit

Rating 4.7 / 5

Pricing Starter: $49/month
Growth: $119/month
Success: $349/month

Website www.heysummit.com

Hey Summit – Top Virtual Event Platform

HeySummit is a comprehensive and user-friendly virtual event platform that allows users to host and attend live and on-demand webinars, summits, and conferences from anywhere in the world.

Started in 2019, more than 10 thousand customers are already using this platform to host their virtual events. The platform offers a variety of features to make the virtual event experience as seamless and engaging as possible.‌‌

HeySummit has the ability to host evergreen summits, which are pre-recorded and can be accessed by attendees at any time. This means that organizers can continue to generate revenue from their event long after it has ended. It is a user-friendly virtual event platform that offers a variety of features to enhance the virtual event experience and foster community-building and networking opportunities.

Features Offered by HeySummit
- Easy integration with video and streaming tools like Zoom and Vimeo, marketing tools like google ads and Facebook pixel, and zapier to connect with your favorite tool.
- You can track attendance and engagement metrics, such as registration and attendance numbers, to measure the success of their event.
- HeySummit provides a powerful automation platform to help you nurture your attendees, before, during, and after the event.
- You can create a private community for their event attendees to continue networking and engaging with each other even after the event has ended.
- It allows creation of custom registration pages that match their event’s branding and style.
- Interactive polls, Q&A sessions, and networking tools such as matchmaking and group discussions.
Pros
- Free trial is available
- Mobile app is available
- Landing page builder
- Pre-built themes
- Knowledge base and blogs
- Poor support
Cons
- Customer support via email only
Top advantages of shifting from physical to virtual events in percentage

Conclusion

virtual event platforms are revolutionizing the way we connect and engage with others, allowing us to host events, conferences, and meetings from anywhere in the world.

Whether you’re looking to host a virtual trade show, a virtual conference, or a virtual meeting, a virtual event platform can help you achieve your goals and create a memorable experience for all attendees. So why wait? Start planning your virtual event today and see the difference it can make!

FAQs

What is the best virtual meeting platform for large groups?

Some of the most preferred virtual meeting platforms for large groups are GoTo Meeting, Skype, WebEx Events, Google Meet, etc.

What events can be done virtually?

There is a long list of events that can be done virtually. Some of them are online game shows, virtual jam sessions, virtual concerts, etc.

What are engagement tools for a virtual events?

Some of the engagement tools that can be used for a virtual event are live polls, spin the wheel, Twitter wall, Q&A sessions, etc.
March 8, 2023

Rating	4.6 / 5
Pricing	Free: $0 Starter: $500/month Enterprise: $1500/month
Website	www.airmeet.com

Rating	4.7 / 5
Pricing	Advanced: $650/month Pro: $1300/month Enterprise: Contact Their Sales Team
Website	www.hubilo.com

Rating	NA
Pricing	Free: $0 Starter: $500/month Pro: $1500/month Custom: Contact Sales
Website	www.gatherly.io

Rating	4.2 / 5
Pricing	Professional: $12 /organizer/month Business: $16 / organizer/month Enterprise: Contact Sales
Website	www.goto.com

Rating	4.5 / 5
Pricing	Free: $0 Advanced Plus: Contact Sales
Website	hopin.com

Rating	4.8 / 5
Pricing	Webinar: $500/month Virtual: $1250/month Enterprise: Contact Sales
Website	www.zuddl.com

Rating	4.7 / 5
Pricing	Starter: $49/month Growth: $119/month Success: $349/month
Website	www.heysummit.com