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Tag: Marketing šŸ“¢

  • Burger King – Branding & Marketing strategy [Case Study]

    Burger King is a very familiar name to Indians and even the whole world. This chain of hamburger fast food restaurants that operates in many countries have their headquarters in Florida. Burger King was launched in 1953 as Insta ā€“ Burger King. It was a Jacksonville, Florida-based restaurant chain. After the business ran into financial problems two of their Miami-based franchisees James McLamore and David Edgerton bought the company in 1954 and renamed it as “Burger Kingā€.

    From then on Burger King has had four different owners till the next 50 years. During this bumpy ride it has had its own highs and lows where in the 1970s were known as the golden age as far as the Burger King was concerned.

    The growth of Burger King is something that all of us should closely study. From offering a basic menu of burgers, sodas, milkshakes and French fries, today it has an extremely elaborate menu with the Whopper being the first major addition in 1957.

    Since then they have continued to incorporate more and more dishes into the menu, some of them being successful and others not. Today they have 11 million guests every day across the world. It has become the world’s second-largest fast-food hamburger chain. They have an estimated 13,000 outlets in more than 79 countries across the globe. Out of these 66% of the outlets are situated in the US with nearly 99% of them being owned and operated privately.

    Their commitment to providing the best recipes, premium ingredients and cordial dining experience is what they claim to be the secret of their success in the last 50 years. This article will look at their branding and marketing strategy which is keeping them at the top throughout thick and thin.

    Rebranding of Burger King
    Burger King Campaigns that Changed the Game
    Burger King’s Advertisement Strategy
    Burger King’s Concern for Humanity
    FAQ

    Rebranding of Burger King

    Burger King as mentioned earlier was and still is one of the most famous fast-food chains in the world. It was rebranded after 20 years in 2020 with the revamped logo, unique uniforms and innovative packaging which were designed by Johns Knowles Ritchie – a creative agency. The one thing that they have done differently here is that they were constantly going back to their roots.

    With regard to the change in the logo as well they were in fact paying homage to the heritage of the brand. And they hope that this redefined design will be indicative of the confident, funny and simple firm that they are.

    Burger King Old vs New Logo
    Burger King Old vs New Logo

    Their simple rebranding techniques like the new logo, packaging that has the item names written onto it, the font of their text are well thought and researched decisions.

    Burger King new Packaging
    Burger King new Packaging

    They are aware that nobody is in fact looking forward to anybody’s campaigns and what they have to do is to pitch in their product amidst the things that people are doing. For this creativity is a very important factor and Burger King emphasises this like nobody else.

    Burger King Campaigns that Changed the Game

    If you have noticed all of their campaigns the one thing that they try to project is the credibility of the firm. They try to put it across to people that Burger King cares about its customers. For example, their award-winning advertisement in 2020 which was the ā€œMoldy Whopperā€ campaign garnered a lot of attention across the globe.

    The idea was to prove to its customers that their food does not contain any preservatives. In this case, they took advantage of the very popular secret which accuses McDonald’s of their eternal burgers.

    Burger King really knows how to make use of the competition in the industry for their advantage. For example, there was another campaign titled ā€˜Whopper Detourā€™ that gave its customers their signature ā€œWhopperā€ for one cent when they reach within 600 feet of any McDonald’s location.

    The campaign was such a hit that there were over 4 million downloads within October and December 2019. Exactly what they wanted. They not only took advantage of their competition but were also very quick to adapt to any kind of challenges, even the pandemic.

    When Covid 19 struck all industries, Burger King did not wait even a minute to launch their touchless technology in its restaurants.

    Burger King Touchless Technology Restaurants
    Burger King Touchless Technology Restaurants

    Another was a very daring step where they released an open request to McDonald’s asking for a collaboration of both of their dishes. As expected McDonald’s turned down their offer. But Burger King had nothing to lose and everything went as planned. As the news spread the sale of the company increased manifold times during that time.

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    Burger King’s Advertisement Strategy

    Burger King is not just concerned about the kind of advertisements and campaigns that they launch, they are also very careful about where these advertisements go. They concentrate immensely on local advertising such as roadside ads, hoardings, billboards etc.

    Burger King Billboard
    Burger King Billboard

    They make sure that each and every initiative that they plan for the customers are out there in public right in front of them. This is a brilliant way to encourage local customers to visit Burger King without even them realising that.

    They also ensure that the menu and all other possible details are appropriated to fit into the local desires and likings of the people. They have a highly differentiated targeting strategy to address the locally specific needs of the company.

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    Burger King’s Concern for Humanity

    Burger King has also contributed towards improving the plight of people who are not privileged. They have launched various campaigns in this regard which have also led to their popularity.

    “Have it your way foundation ā€œ is one such campaign that mainly focuses on preventing diseases and eradicating hunger from every household. Their utmost care for people around them was widely appreciated.

    Along with it came the “McLamore Foundationā€ which gives scholarships to students who are interested and are also deserving. These campaigns have definitely added to the human side of the company which has also immensely helped in maintaining and even escalating its brand image.

    Conclusion

    There is no doubt about the increasing competition in the fast-food market at national and international levels. Despite that Burger King has successfully placed itself at the top of the market by being the second largest. Careful product placement, efficient advertisement, excellent customer relations and explicit humanitarian concerns are the main reasons why Burger King has been able to maintain its position in the last 50 years.

    If there is one thing that we can learn from Burger Kingā€™s marketing and branding strategy, it would be creativity and consistency.

    FAQ

    Who is the CMO of Burger King?

    Ellie Doty is the Chief Marketing Officer of Burger King.

    What is Burger King’s new slogan?

    The new slogan unveiled by Burger King is ā€œBe Your Wayā€.

    Who is the founder of Burger King?

    Burger King was founded by James McLamore, David Edgerton in 1954.

  • Brands endorsed by Ranbir Kapoor

    One of the most popular and dashing Bollywood actors, Ranbir Kapoor is known by every eye. He is known for his breathtaking performances in numerous movies. And that’s why Ranbir Kapoor is the choice for several popular brands in India.

    He is quite selective when it comes to choosing the brand he’d endorse. But regardless of numbers, he is the brand ambassador of tons of brands that holds an established and popular position among the consumers and in the market as well. And these brands with the face of this incredibly popular actor, Ranbir Kapoor, increase the charms with great prosperity.

    And that’s why in this article, we have presented you with some of the brands endorsed by Ranbir Kapoor.

    Oreo
    Lenovo
    Coca-Cola
    Lays
    Virgin Mobile
    Asian Paints
    Renault
    Panasonic
    Tata Docomo
    Flipkart
    John Players
    TAG Heuer
    Yatra.com
    Askme.com
    FAQ

    Oreo

    Oreo is a famous biscuits brand of Cadbury India which is a part of Mondelez International Company. Cadbury roped actors Ranbir Kapoor together with Karthi as the brand ambassadors for their famous biscuit brand, Oreo.

    When asked, Chella Pandyan who is the vice-president of Mondelez International Association biscuits brand of South Asia and India said, “With the personality and universal appeal of the actor Ranbir Kapoor and Karthi, it’d be a great fun and prosperity for Oreo to take up the next level.” They were introduced with the campaign of ‘Connect Playfully’.

    Lenovo

    Lenovo has introduced its brand ambassador; the Bollywood actor Ranbir Kapoor. Lenovo has focused on the youth of India and for that purpose, Ranbir Kapoor with his dashing personality is the right fit for the company’s face.

    Lenovo is prioritising its products to become the best or the most preferred PC brand in India, especially among the youth. And together with Ranbir Kapoor, this makes Lenovo a stronghold in the market and evolves the Lenovo brand.

    Coca-Cola

    Coca-Cola has ratified Ranbir Kapoor who is known as the heartthrob of Bollywood, as their brand ambassador. They have signed him with the campaign of #SayItWithCoke.

    In an interview, the vice president of Coca-Cola India, Shrenik Dasani said, “Coca-Cola has always focused on capturing every moment and making it more special. And our campaign #SayItWithCoke looks forward to people expressing themselves and Ranbir Kapoor with his charm and dashing personality takes this campaign to a next level.”

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    Lays

    Ranbir Kapoor together with Alia Bhatt endorses the very prominent and popular Pepsi Co’s potato chips brand, Lay’s. They are part of its major campaign, ‘Smile Deke Dekho’ and are featured in many of its ad films.

    Lay’s has always been incredible and brought joy to every consumer. It gives them a taste of pleasure on a busy day and its flavours are very famous. The new campaign led by Ranbir Kapoor and Alia Bhatt continues this trend and showcases how a smile can connect you with the universe and expresses your emotions prominently.

    Virgin Mobile

    In the heart of the youth, Virgin Mobile had introduced its brand ambassador as Ranbir Kapoor together with Genelia D’Souza, in India. Virgin Mobile focused on the GSM market and ought to expand with the great objectives to gain the trust of the youth with various leverages and with the help of networking with their friends.

    Asian Paints

    The very famous Asian Paints has signed the very charming, Ranbir Kapoor as its brand ambassador for the premium exterior paint that Ultimate Protek offers. Ranbir Kapoor has performed some very amazing performances in Bollywood and for the Ultimate Protek, he is a perfect choice, said Asian Paints in an interview.

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    Renault

    The absolutely prominent, French automobile brand- Renault, has signed Ranbir Kapoor as its brand ambassador. He has promoted all ranges of vehicles of Renault, India together with its upcoming Small car Kwid.

    Renault is moving to the next level of growth and development in India. And together with the legacy of Ranbir Kapoor, Renault will monetize and leverage the range of its categories.

    Panasonic

    The young dashing Bollywood actor, Ranbir Kapoor suits perfectly the prominent brand, Panasonic. He endorses several popular brands like Pepsi and Renault. And again signed as the brand ambassador of Panasonic, India.

    Panasonic is widely famous for its extensive range of consumer goods and has a strong following in the market. With the versatile personality of Ranbir Kapoor, Panasonic ought to take its brand to a next level of consumer demands.

    Tata Docomo

    The prominent GSM brand of Tata Teleservices, Tata Docomo, had signed a 2-year contract with the famous Bollywood actor, Ranbir Kapoor. He was featured in various print, television and also, outdoor campaigns of Tata Docomo advertisements.

    Gurinder Singh Sandhu, the TTSL head of corporate Marketing said “Tata Docomo is a prominent and inspirational brand and so is the personality of Ranbir Kapoor. That’s why he is the perfect match for our brand.”

    Flipkart

    Flipkart is counted among the most admirable e-commerce platforms. It has signed Ranbir Kapoor together with Alia Bhatt as the brand ambassadors for the brand with its new campaign of ‘India ka Fashion Capital’.

    Ranbir Kapoor and Alia Bhatt will be seen promoting and educating the consumers about the Fashion statements and styling to stay ahead of the crowd. This campaign is focused on inspiring the consumers towards the fashion and style in the country.

    John Players

    The well-known fashion brand, John Players has signed the style icon, Ranbir Kapoor as its brand ambassador. He is appointed for the marketing initiatives taken by John Players for the campaign for their Spring Summer collection. Ranbir Kapoor will be seen promoting the latest fashion collection of John Players.

    John Players is currently focusing on the youth and looking forward to uprising its marketing value. The company has more than 220 exclusive fashion stores and around 1,200 multi-brand outlets across the country.

    TAG Heuer

    TAG Heuer has always persuaded Shah Rukh Khan as its brand ambassador of India for over a decade. But, now TAG Heuer has taken a different turn on the road and in the event of The Swiss Luxury watchmakers which was held at Delhi’s Buddha International Circuit, the company announced its new brand ambassador as Ranbir Kapoor. He will be promoting the campaign, “Don’t Crack Under Pressure.”

    Yatra.com

    One of the leading online travel companies in the country, Yatra.com has appointed its brand ambassador as Ranbir Kapoor. Knowing the dedication and passion of Ranbir Kapoor towards travelling makes him the perfect fit for this prominent travelling company.

    Yatra.com is majorly focusing on the growth of the company to the next level and building up a travel association that provides all kinds of services required for your travelling. And with Ranbir Kapoor’s vibrant personality, he makes the best in this brand.

    Askme.com

    The famous online marketplace, Askme.com, has recently announced its brand ambassadors as Ranbir Kapoor and Farhan Akhtar. Also, it has launched new successive missions. Ranbir Kapoor will be featured in the commercial of Askme.com which will aim at the campaign, ‘One Stop Destination’.

    Askme.com has also introduced a new segment of Online retail therapy. This would bring more convenience to the customers. The company is focusing on the youth of India.

    Conclusion

    The 36-year-old actor, Ranbir Kapoor carries a wealthy position in the hearts of people with his charm. He has performed greatly memorable and soulful performances in Bollywood. And with his charm, the advertising industry grows as well. He is the brand ambassador of various famous brands in India. And with his charm, he adds more wealth to the brands and takes it to a next level of growth and development.

    FAQ

    What is the net worth of Ranbir Kapoor?

    The net worth of Ranbir Kapoor is $45 Million (Rs. 322 Crore).

    What is Ranbir Kapoor’s age?

    Ranbir Kapoor was born 28 September 1982 and is 38 years old.

    What is the full name of Ranbir Kapoor?

    Ranbir Kapoor’s full name is Ranbir Raj Kapoor. He shares his name with his grandfather, Raj Kapoor.

  • Top Ad Jingles of all time – A powerful marketing tool

    Do you remember the last jingle you heard? Yes, right? Because jingles are the best way to catch people’s attention. In advertising, jingles are widely preferred for various commercials and campaigns.

    Companies chose some very fascinating and catchy songs for their campaigns and ads. Because we are well familiar with the fact that jingles hold a very intriguing way to stabilize our minds and even without our knowledge, we sing them throughout our day.

    Jingles are the most significant marketing tool that has been used for more than 60 years.

    There are tons of jingles that we still remember from old times. Companies that chose jingles in their ads aimed to reach the minds of every individual and that’s why they chose something that easily is remembered by its audience.

    The campaigns are still alive in our subconscious irrespective of when they aired. In this article, we have discussed how jingles are proven to be one of the most powerful marketing tools and some of the very exciting ad jingles of all time. Let’s get started!

    Jingles: A powerful marketing tool
    Top Ad Jingles of all time
    FAQ

    Jingles: A powerful marketing tool

    Jingles play a very significant role in advertising. It makes the ad more exciting and eye-catching. With exciting songs in between ads, helps the company to reach more audiences. However, there is some very essential role of jingles in the advertising sector. Such as:

    A significant marketing tool

    When you attach a well-known song to your product, it attaches the emotions of the song as well as people to your brand. Audio branding is very influential when it comes to promoting your product.

    Jingles; yet another recognized brand component

    Jingles are a well-known part of your brand. Because when you attach a jingle with your product, it works as the brand’s tagline or sometimes, even logo. Audio can functionally push consumer recall.

    Very easy to remember

    Jingles holds the power to get into our subconscious and get stuck in there. This is because when we use a pop song with interesting lyrics over and over again, it catches people’s eyes and they memorize it.

    Can cut through Noise

    Jingles are used to wipe out the jumble around of the oversaturated and high-competitive work. It provides deep comfort and attachment to the consumers and they get more attracted towards your brand.

    Very Manipulative

    Jingles are known to activate dozens of brain lobes simultaneously. As music holds a way to entrench information into the psyche of the consumers. Therefore, it’s known to be very manipulative as it alters our minds of thoughts regarding the brand.

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    Top Ad Jingles of all time

    Nike: Just Do It.

    In the 1980s, Nike produced products exclusively for marathon runners. With the fitness craze among the people, Nike’s marketing team decided to get a fancy benefit from it. Also, Reebok who at that time was succeeding more than Nike was its biggest competitor. In order to beat the competition, Nike formulated the “Just Do It.” Campaign in the late 1980s. This campaign was a huge success.

    Oscar Meyer Hotdogs: I Wish I Was An Oscar Meyer Wiener

    The jingle first aired in 1965 and was a huge success. The campaign was used for several campaigns for decades. In this ad, Oscar Meyer featured a little boy- Andy Lambtod who was holding a sandwich and fishing rod while singing, “My Bologna has a first name ‘O-S-C-A-R’..“ Meanwhile, he was running. The ad was highly praised and people were fond of its jingle.

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    Coke: Share a Coke

    Coca-Cola as being a well-established popular brand appealed to the people by mentioning their name on Coke’s bottle.

    This campaign was initiated in Australia in 2011, followed by the U.S later on. They printed the first names of the customer on the front of the bottle in the company’s original font. Also, there were custom bottle options available. Through this campaign, Coca-Cola received great attention.

    Kit Kat: Give Me a Break

    The jingle aired in 1993 for the commercial of Kit Kat. “Give Me a Break” jingle was very intriguing and the company even added a countdown at the beginning just as any band would do. They counted it down and then, the jingle would play. This was very fascinating and brought enormous sales of Kit Kat Bars.

    McDonald: You Deserve a Break Today

    The mega-brand McDonald used this jingle for its various commercials for almost two decades. This was the company’s major jingle for all its commercials. ‘You Deserve a Break Today’ was promptly used in tons of different campaigns with the same purpose of promoting the brand and its products. This was a huge success and people around the globe were so fascinated by the music.

    Dr Pepper: Wouldn’t You Like To Be A Pepper Too?

    We all heard about the famous “Wouldn’t You Like To Be A Pepper Too?” jingle from Dr. Pepper’s commercials. The commercial was so hit that it even launched an actor’s career with great height and lengthened another’s.

    It was David Naughton who was featured in Dr. Pepper’s commercial and later acted as the main character in the John Landis film- An American Werewolf in London.

    The next actor was Ray Bolger who performed the “I’m a Pepper” dance in the commercial, and later got a role of the Scarecrow in The Wizard of Oz.

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    Conclusion

    Jingles works as the best marketing tool in order to promote the brand and its products. It can catch our ears and get into our minds and even without knowing, we sing it along with the commercial. It doesn’t matter how good your jingle is unless it fits perfectly with your brand name, idea and promotions.

    The listeners would ignore the crafty techno beat but with a jingle, they would surely stop by and listen. Jingles highly impact the brand and its products. This brings a better connection with the audience and they feel comfortable with your brand. When they associate your jingle with your brand, the relationship between you and your customers improves and they’ll choose you whenever they need you.

    What are some catchy jingles?

    FAQ

    What are some catchy jingles?

    McDonald’s “I’m Lovin’ It”, Kit Kat “Give Me a Break”, and Oscar Mayer “I Wish I Was an Oscar Mayer Weiner” are some of the most catchy jingles of all the time.

    What is an ad jingle?

    A jingle is a short song or tune used in advertising to catch people’s attention.

    What was the first jingle?

    The first jingle to be broadcasted was by General Mills, ā€œWheaties ā€“ ā€œthe best breakfast food in the landā€ and it was first heard on Christmas Eve of 1926.

  • Meat Industry In India: Current State, Challenges, And Growth Opportunities

    The meat production industry is a vital part of the Indian agricultural setup. According to a research, meat production in India is estimated at 6.3 million tons annually and is ranked 5th in the world in terms of production volume. India is responsible for 3% of the total meat production in the world. The nation has the worldā€™s largest population of livestock at about 515 million.

    The meat production segment has witnessed a healthy growth rate. It is known for generating reasonable returns for the producers. In India, beef and pork serve as valuable nutrition-filled consumables and are available at relatively lower prices. Almost 70% of the Indian population is non-vegetarian. The per capita meat consumption in India every year is around 5.2kg. Chicken and fish have the highest consumption rate. The consumption of poultry meat in India was over 3.9 million metric tons in 2020.

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    The Indian Meat Market
    Why is India a Favorable Destination for Poultry and Food Processing Industries?
    Advantages of Starting Meat and Poultry Production in India
    Opportunity in Poultry and Meat Sector
    Challenges Faced by The Meat Industry in India
    More About The Meat Industry in India
    The Future of Meat Industry
    FAQs

    The Indian Meat Market

    India exports more than more than 7,000 metric tons of poultry meat to other countries. Livestock trading in India is regulated by the state governments. India has the lowest per capita meat consumption in the world. It was just 5.6 kg in 2013, whereas the global average was 33.2 kg in that year. The Indian meat market mostly focuses on fresh meat; frozen meat is mostly exported.

    The volume of meat produced from 2016 to 2019 in India.
    The volume of meat produced from 2016 to 2019 in India.

    India has a large resource pool of animal castings and other by-products. The meat industry in India grew substantially during the periods of 2006-2007 and 2012- 2013. India is the second largest producer of buffalo meat in the world. The poultry meat segment is the largest sub-sector in the country’s meat industry and owned almost 50% of the total meat production in 2012-13. It is followed by beef/buffalo meat, goat meat, pork meat, sheep meat, and lamb meat.

    Uttar Pradesh (UP) is the largest meat producer followed by Andhra Pradesh, West Bengal, Maharashtra, and Tamil Nadu in the specified order. Sustained income and economic growth, a growing urban population, rapidly growing middle class, changing lifestyles, improvement in transportation and storage facilities, and the rise of supermarkets in rural towns are fueling the rapid increase in the consumption of animal-based food products in India.

    Why is India a Favorable Destination for Poultry and Food Processing Industries?

    • India is the fastest growing economy in the world.
    • It is the largest producer of agricultural commodities.
    • It has the second largest consumer market globally.
    • India has significant investments in world class ports, logistics, and supply chain infrastructure.
    • Proactive government policies.
    • Investor-friendly incentives.
    • Highly skilled manpower.

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    Advantages of Starting Meat and Poultry Production in India

    • India has the worldā€™s largest population of livestock.
    • India produces around 5.3 million metric tons of meat and 75 billion eggs annually.
    • India is the largest producer of buffalo meat and the second largest producer of goat meat.
    • The current processing level in poultry is 6% while it stands at 21% for meat.
    • Poultry is a highly integrated industry.
    • The country is on par with the efficiency levels of many western countries.
    • The government of India has taken steps for modernization of municipal slaughter houses to provide safe and hygienic meat to consumers.
    • Export-oriented units have invested significantly in the establishment of large slaughter houses-cum-meat processing plants laden with the latest technology.
    • Farm automation, slaughter houses, logistics, and point-of-sale cold storage infrastructures are amazing growth avenues in India given the changing preference of Indian consumers for clean, safe, and hygienic meat products.

    There are about 27 modern meat processing plants (approved after due inspection) for the export of meat. All export oriented units (EOU) are registered with the Agricultural and Processed Food Products Export Development Authority (APEDA) of India.

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    Opportunity in Poultry and Meat Sector

    The table below outlines the growth opportunities for the ‘technology and equipment suppliers’ and ‘poultry industry players’.

    Technology and Equipment Suppliers Poultry Industry Players
    New technologies in meat and poultry processing. New products that add value such as frozen products, RTC/RTE, and snacks.
    Cold chains. Egg powder plants.
    New veterinary technologies and services. New feed formulations.
    Food testing labs. Hatcheries.

    Challenges Faced by the Meat Industry in India

    One of the major challenges is improving the productivity of farm animals. The average annual milk yield of Indian cattle is 1172 kg which is only about 50 per cent of the global average. The frequent outbreak of infections like the foot and mouth disease, black quarter infection, and influenza severely impacts livestock health and lowers productivity.

    The next problem is the generation of greenhouse gases by the humongous population of herbivorous animals in India. Reducing the emissions through mitigation and adaptation strategies is a major challenge.

    Crossbreeding of indigenous species with exotic stocks to enhance the genetic potential of different species has been successful only to a limited extent.

    A breakdown of meat production trend in India.
    A breakdown of meat production trend in India.

    Unregulated meat markets, tropical climate, inadequate slaughterhouse hygiene measures, and the lack of surveillance of meat-borne diseases enhance the risk of health-related and occupational hazards. According to research, there are about 8000 registered and more than 20,000 unregistered slaughterhouses in the country and most of them are devoid of basic amenities like light and ventilation. Moreover, the slaughtering and carcass-dressing processes are performed in open areas in highly unhygienic conditions following which the meat is sold with little or no veterinary inspection.

    Finally, the meat production segment is largely unorganized. Traditional production systems and disorderly practices have spoilt the reputation of the Indian meat industry.

    More about the Meat Industry in India

    While India has an abundant supply of meat, the meat processing industry is yet to catch up. Meat processing covers a spectrum of products. It includes animal husbandry, poultry farm produce, bulk frozen meat, chilled and deli meat, packaged meat, and ready-to-eat processed meat products.

    There is immense scope for meat processing in poultry. In fact, the poultry industry has made considerable progress by developing and marketing value-added products. The meat industry is slowly yet steadily catching pace on the global front with India now exporting both frozen and fresh chilled meat to more than 60 countries.

    The major item of export is de-boned frozen buffalo meat which accounts for 97 per cent of the total meat export. The major markets for Indian buffalo meat are Malaysia and Egypt while for sheep meat and goat meat, the markets are UAE, Iran, and Jordan. India also exports a small quantity of processed meat to Thailand, Yemen, and Japan and some poultry products to Saudi Arabia, Oman, Kuwait, and Qatar.

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    The Future of Meat Industry

    Raising animals that are in good health is essential for the production of good quality meat. Farmersā€™ cooperatives can play a major role in the nourishment and marketing of hale and hearty livestock. They can also encourage backward integration/contract farming. Above all, if the Indian meat industry wants to achieve global recognition, the maintenance of food safety at all stages of production, processing, packing, storage, and marketing of meat and meat-derived products while adhering to the standards prescribed by the importing countries shall make a significant impact.

    FAQs

    What is livestock industry?

    Livestock industry is the industry dealing with raising the animals and processing of the animal products for consumers.

    What is meat industry?

    The meat industry handles the slaughtering, processing, packaging, and distribution of animals such as poultry, cattle, pigs, sheep and other livestock.

    What is the rank of India in meat production?

    India ranks 5th in meat production.

    Who is the largest meat producer in the world?

    The United States is the largest meat producer in the world.

    Which state is the largest producer of meat in India?

    Uttar Pradesh is the largest producer of meat in India.

    Which country is largest supplier of meat?

    Brazil is the largest exporter of meat.

  • Best Food Delivery Marketing Ideas For Growing Your Food Delivery Business

    The food industry has observed many changes throughout its history. And, since the start of online food ordering and delivery, it has flourished and reached a level it has never reached before. More and more restaurants are opening every day and hence, the food delivery along with whole of the food industry is growing at a fast pace. Also, more and more food delivery companies are starting day by day. Therefore, it is essential to adopt good marketing strategies to your business to stay at the top. We have brought to you some marketing ideas for your food delivery business.

    Best Marketing Ideas For Food Delivery

    1. Create A Good Website For Your Business
    2. Create A Good Mobile App
    3. Good Advertising
    4. Use Social Media
    5. Email Marketing
    6. Provide Good Customer Services
    7. Collaborate With Food Bloggers and Influencers
    8. Make Tie-ups With More and More Cafes
    9. Offer Deals To Local Offices and Workshops
    10. Provide Sponsorship
    FAQs

    1. Create A Good Website For Your Business

    Creating a good website is an essential thing for your food delivery business. Your website should be attractive and user friendly. A website that is has a bad interface will not attract a lot of customers. On the contrary, it can lead to loss of customers. People generally prefer to use websites that are simple and easy to use. Design a good logo and a unique tagline and use them on your website and everywhere else.

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    2. Create A Good Mobile App

    You should also have a good mobile application for your business. People nowadays tend to use their mobile phones for majority of their works. Therefore, people find it very convenient to order their favorite food from their favorite restaurants just by a tap of their fingers. The mobile application should also be easy to use and it must have a good interface. Invest in a good website and mobile application, you wonā€™t regret it.

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    3. Good Advertising

    Proper advertising is required for the continuous growth of your business. Use online advertising tools such as Google Ads (Previously known as Google Adwords) and other online ad tools. To advertise your business and to reach out to more and more people. Give out advertisements in newspapers, magazines and pamphlets

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    4. Use Social Media

    Use social media for food delivery marketing
    Use social media for food delivery marketing

    This is, undoubtedly, the age of social media. Social media offers you a great potential for the growth of your business. Use social media to advertise your services. Use paid promotions available on different social media platforms to attract people to your business. Proper use of social media will attract more customers for your business than any other idea.

    5. Email Marketing

    Email marketing is an important part of marketing of your business. Send your customers personalized offers and deals based on their previous orders through emails. There are many tools available online for creation and sending of good quality commercial emails to your customers. Also, in comparison to social media marketing, email marketing can be more personalized and more economic. Almost all people check their emails regularly and find these types of personalized emails
    attractive.

    6. Provide Good Customer Services

    People will only continue to order food through your online food delivery store if you are able to provide good customer service to them. Your customers should not encounter any difficulties during the ordering or delivery of their favorite food products from their favorite restaurants. But if they do, the customer service team should always be ready to help them in any way possible.

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    7. Collaborate With Food Bloggers and Influencers

    This is another way of growing your business through the power of social media. Food Bloggers and Influencers are foodies who write blogs about food DIYs, reviews for food delivery platforms and more stuff related to food. These people generally have a huge presence on social media and people tend to believe their opinions on such matters. Therefore, collaborating with them for the referral and promotion of your business will lead to a huge growth.

    8. Make Tie-ups With More and More Cafes

    You definitely have to have tie-ups with the biggest and major restaurants and cafes of a particular place, but, apart from that, you also need to reach out to and collaborate with as many restaurants as possible. People will stop using your store if they do not find their favorite restaurants or dining places on your website/app.

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    9. Offer Deals To Local Offices and Workshops

    There are many local offices in each city and town. You can reach out to them and offer them deals to deliver food items at discounted rates for their employees. This will also initiate the process of mouth-to-mouth promotion which will lead to the increase in number of your customers.

    10. Provide Sponsorship

    Sponsoring events can help you very much in the marketing of your food delivery company. Offer sponsorship to big or small events (according to availability of funds). This will bring your company in peopleā€™s notice and is a good way of advertising your brand/company.

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    After many days of shutdown because of the Corona Virus (COVID – 19) Pandemic, food delivery startups have started to function again. Good marketing of your business is crucial for you to stay in the race amongst all of your competitors. Choosing the right marketing strategy for your company can prove to be a difficult task at first, but you will improve gradually as the time passes. Use these marketing ideas creatively to take your company to new heights.

    Read here: The steps taken by them amid the coronavirus outbreak.

    FAQs

    How to promote food delivery app?

    Get a good website and app for your business, keep it user friendly. Provide good offers and keep your customers informed about it. Implementing viral marketing, word of mouth strategy and influencer marketing will help you promote your business in an efficient way.

    How do I increase my food delivery business?

    You can collaborate with small and large restaurants. Have tie-ups with businesses. You can use social media channels and inbound marketing.

    How to market a food delivery business?

    • Increase your visibility on app stores.
    • Provide good customer service to get good reviews and implement word of mouth strategy.
    • Collaborate with bloggers and inluencers.
    • Invest in local SEO.
    • Create short videos and images.
    • Keep your customers informed bout new offers via email marketing.

  • How Facebook’s VR headset will Revolutionize Ads?

    Facebook which is one of the major social media platforms has recently announced about its plans to launch its fitness tracker and also tried to get into the smartphone industry in the past with the launch of HTC. The company now is testing VR ads on the Oculus platform. In this article letā€™s look at how the VR ads would revolutionize the advertisement industry.

    Facebook VR ā€“ Latest News
    How Facebook VR will Revolutionize the Advertisement Industry
    Concern regarding The data
    Future Products of Facebook
    FAQ

    Facebook VR ā€“ Latest News

    On 16 June 2021, the company has begun testing advertisements on the Oculus headset which is a Virtual reality headset. This testing was done with partnerships with several game developers which include Resolution games.

    The small scale test of VR ads is expected to be the bridge between the companyā€™s main revenue that is selling digital ads and the investments of the company that is growing in the field of Virtual Reality hardware which is expected to be the next big thing in the tech industry after smartphones.

    Facebook has conveyed that the test is a way in order to help the developers to earn revenue from the Oculus platform. The Ads are expected to appear on the games that are used on the Oculus platform and an action game Blaston that is developed by Resolution games.

    Facebook also added that the users of Oculus will have an option in order to choose not to see an ad from an individual brand or company or to even hide certain ads.

    How Facebook VR will Revolutionize the Advertisement Industry

    Many experts had already predicted this move from Facebook for the past few years. The company is planning to expand the system using user feedback but the big question is, how will Facebook utilize the ads with the data received from the VR headset.

    Oculus headsets are estimated to be a Gold Mine in regards to the information about you. The headsets are said to capture information such as the motion of head and hand and even tracks the pictures of your surrounding through a camera and a microphone.

    The future headsets are expected to have much more features such as monitoring the eye movement and noting down what catches the attention of your eye.

    If Facebook collects the data that is obtained from the VR headsets or the devices in order to run targeted ads, it would be a very personalized ad and the company will have a track on the utmost private information about the person which sometimes even the individual will not be aware of.

    Facebook VR Ad test on an VR action game - Blaston
    Facebook VR Ad test on an action game – Blaston

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    Concern regarding The data

    Regarding the data concerns, Facebook has conveyed that as of now the data that is collected by the headsets remains in the headset and added that the ads are totally different from the headset and is a different segment. The company also said that they have no plans to come up with targeting ads as of now.

    But however, as Facebook moves much more into Virtual reality and Augmented reality hardware, using the special hardware features for advertising is expected to become an increasingly attractive prospect.

    Future Products of Facebook

    Facebook is also planning to release a fitness tracker and has also discussed about AR glasses that will be used for interacting with the world. These products are expected to be built in a way that will collect information and insights about your surroundings and your body. This makes it hard to believe that Facebook doesnā€™t have a plan to monetize these products by running targeted ads with them.

    However, even the head of Facebook Reality labs has conveyed that the company does not have any plans and is not really focused on the business model questions regarding the experimental hardware of the company. Facebook has also conveyed that they are working on exploring new ad forms that would be unique to the VR.

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    Conclusion

    Oculus is the first test that is done by Facebook and is one of the biggest tests for advertising on its platform. As the company expands the ads to new devices and other hardware, we will have to observe how it uses ads and the new data types.

    FAQ

    Does Facebook own Oculus VR?

    Yes, Facebook acquired VR company Oculus in 2014 for an estimated US$2.3 billion.

    What data does Facebook get from Oculus?

    Facebook stores information about what you do in VR, including basic account functionality (like knowing which games you’ve purchased), and advertising (like showing you an ad in your Facebook feed for Oculus games you recently searched for in your headset).

    Who is the CEO of Oculus?

    Brendan Trexler Iribe is the CEO and co-founder of Oculus VR, he is an American game programmer, entrepreneur.

  • 13 Ways to Market Your E-Commerce Website in 2021

    Having organized an ecommerce website is a job half done. The rest of the job is proper marketing of the website to gain more customers as more and more individuals become aware of the website, the sales increase and thereby establish the virtual presence of the ecommerce initiative.

    As the word of mouth spreads, more customers will turn their heads towards the website. Hence why proper marketing is very essential and crucial in an ecommerce website. Below we’ve mentioned some creative ways of marketing any ecommerce website. So, let us see the complete story on the topic- 13 Ways to Market Your E-Commerce Website.

    Ways to Market a New eCommerce Website

    Ways to Market a New eCommerce Website

    1. Advertising through Podcasts

    A podcast is a series of audio files which subscribers can download and access. Podcasts are being branded as a source of ā€˜audio marketingā€™.

    In recent years, the number of subscribers has gone up significantly. So get in touch with podcasts that are even remotely related to the services or product that the website deals in.

    Explain the brand value and proposition to them, and convince them to advertise your website, either pre-roll, mid-roll or post-roll of the audio/video. This will surely attract the podcast subscribers to check your website.

    2. PPC marketing

    Pay-per-click marketing allows the ad owner to evaluate how effective the campaigns cost-wise by comparing ad cost with the revenue generated through this model.

    By marketing the website on platforms such as Facebook, the website creator can get to know the current standing of his offering and continuously improve the campaign to ensure that the money being paid to the social media platforms isnā€™t going waste.

    3. Blogging

    A cost-efficient and creative way of garnering an audience, if blogging is done with the right content is a great way of marketing anything. The outcome is more pronounced if the website offers something in a specific niche, thatā€™s enthralling and unique at the same time.

    The blog should explain the product, its USP, and everything else that the customer should be aware of. For blogging, you can hire good online bloggers who will write effective content mentioning about your website, the products and services etc. Also, you can ask them to promote these on their social media, to attract customers.

    4. Social Media Marketing

    Establishing a presence on such sites doesnā€™t mean having 500+ followers on LinkedIn, innumerable likes on the Facebook page, etc. The aim is to leverage virtual presence to target the intended audience. You have to use all the social media platforms effectively to promote a new ecommerce website.

    Influencers are people who have large online audiences, and have the power to ā€œinfluenceā€ that audienceā€™s purchasing behavior.

    Working with the right influencer can get your product in front of a huge number of potential customers, increasing your brand awareness. To make the best use of influencer marketing, make sure your targeted influencerā€™s following aligns with your target audience, and that their values align with your brand. Conducting social media contests and forming new trends with influencers can get your brand a lot of attention.

    Thereā€™s no denying that getting noticed by many is imperative, but everything should be done systematically. First, getting the actual customer to take notice of the product/service, and then expanding the websiteā€™s awareness among other types of people.

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    5. Partnerships

    Partnerships
    Partnerships

    Networking can turn the tide in oneā€™s favor even in the grimmest of situations. Collaborating with major industry players to seek their assistance in the ecommerce websiteā€™s marketing is like the job half done. It sets a base wherein continuous refurbishment on the website ownerā€™s part takes things further. A few ways to approach the big-shots are:

    • Personal messaging to initiate a conversation with the company/individual; this provides a pitch deck for presenting the websiteā€™s potential and how external support can churn profit for both parties.
    • Re-tweeting or replying to those who mention the product in a tweet, post or any other method.
    • Being active on the industry veteransā€™ page or profile; one can respond with witty and creative responses to content posted by such popular entities.

    Also, you can participate in a competition where there is actual investors partner with you and invest in your company.

    6. SEO Is The Key To Online Success

    Search Engine Optimization makes the difference in turning a not so known website into one that shows up on the first page of a search result.

    There are ample sources to get the required tweaking and modifications done. A lot of business specializes in content marketing and SEO strategies that too at affordable costs, so get in touch with an SEO specialist and start working on your ecommerce website and make it on the top of the search engine to gain mass of customers.

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    7. Social Media Presence

    Social Media Strategy
    Social Media Strategy

    Social media strategy is a 21st-century marketing way. Create your company page in every social media platforms and focus on the posts. Make sure you engage the followers with catchy posts and attractive headlines.

    Also, make sure you post regularly on your page so that your followers get updated with the new collections, offers etc. of your store. I came to know about lots of ecommerce sites because of social media. Hence, focus on your social media presence.

    8. Email marketing

    The old way of publicity, email promotion involves sending emails related to the product to the intended people. The problem is that most of the times, such emails end up in spam.

    So, thatā€™s one thing to consider when weighing the efforts put into creating an appeasing promotion mail against the probability of the customer noticing it.

    Build up a mailing list after carefully considering the customers so that unintended recipients donā€™t end up receiving the promotional mail.

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    9. Offers And Discounts

    Even before the advent of ecommerce, promotions were integral in attracting customers over the internet. The same is applicable even today. Good, well-tailored discounts and freebies can aid in boosting virtual presence and sales because people love free things.

    10. Feedback System

    All ecommerce sites offer a review/discussion forum for each product or offer. In addition to the product, the medium allows people to put forth their opinion about the site itselfā€”itā€™s a layout, efficiency, etc.

    So, creating a feedback or review portal and genuinely reply to the posts makes the website more relatable to the audience; the reason being that their opinions are being heard.

    11. Mobile-Friendly Websites

    Smartphones are gradually replacing computers and laptops; PC specs are now being incorporated in mobile phones. And most of the internet users utilize their smartphones for the purpose. So, creating a website that renders on a mobile screen smoothly is a necessity.

    12. Easy Return Policies And Shipping Charges

    When it comes to online shopping, we are ways worried about the size, quality, colour etc. of the products that we order from the ecommerce websites, so one more interesting trick to attract customers is easy and hassle-free return policy. Also, no one wants to pay heavy shipping charges, so make sure you charge minimum shipping charges on the products.

    Hence, follow these easy yet interesting tips to promote your ecommerce website because, for an online ecommerce website, marketing is the key to success.

    13. Personalised Landing Pages

    Landing on a web page that is tailor-made to suit your preferences is a feature that isnā€™t available to all. Many sites have now realized the importance of personalized landing web pages.

    For example, a website specializing in women apparel would seem out of place if there are pop ads for menā€™s undergarments! If the page displays women-centric advertisements, the website ought to have better traffic.

    Frequently Asked Questions

    How decide best marketing strategy for my ecommerce business?

    If you want to reach new customers who are currently unaware of your brand, then SEO and content strategy is the best option as it will drive traffic to your website and your site will be easily available to people interested in your product. There are many ways to use marketing to promote your business; however, which strategies you should employ will depend on your business and your goals. Here are some questions to ask: does your offline brand provide you with a strong email list? If so, maybe start by getting the word out that way. Does the audience for your products flock to certain social media platforms? If so, those channels would be a good place to focus on.

    How to drive more traffic to my ecommerce website?

    The key to driving organic traffic to your website is SEO. You really need to understand the intention of the search for SEO. You need to make your site easy to find for people who arenā€™t familiar with your brand, but who are in need of your products. Make sure all the content on your website follows SEO best practices and consider producing additional content as part of a content marketing strategy to reach new customers.

    How to find a right influencer for marketing?

    Study what your target market is interested in, research the content creator who is already talking about products you are selling. You can also find a content creator who is an expert in your niche. Research content creators who have a following specifically related to your target industry and audience

    How to Market Your E-Commerce Website?

    Marketing Tactics to Promote Your E-Commerce Website

    • Utilize your email list
    • Boost your organic social presence
    • Optimize your site for SEO
    • Create interesting, useful content
    • Try out Google Ads
    • Advertise on social platforms
    • Partner with complementary brands

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  • Best Referral Tracking Software for Marketing and Growth

    Referral Marketing is one of the newer methods of advertising a product which many companies have adapted for smarter advertisements. In previous years, it has been observed that ‘Word of mouth’ marketing strategies have been effective in making a content go viral, and they continues to do so. In such marketing, instead of going for traditional advertisement, Companies let their customers do the talking, and reward them for referrals. Referral marketing thus ensures greater marketing reach with lesser costs.

    Referral Marketing is initiated by a business, and is meant to promote the products offered by the business. This also means that the business needs to track and regulate the referrals, which can be seamlessly handled by Referral Tracking Software. Referral Tracking Tools can be used by businesses ranging from SMEs to large corporations, and hence these software are in demand these days. Since these tools are meant for different business including retail stores, banks, restaurants and others, it is often problematic to choose which is the best suited tool for you. So here we compare 5 Ā best Referral Tracking Software, to help you make the right choice.

    Best Referral Marketing Tools
    Referral Factory
    Referral Rock
    Referral Hero
    InviteBox

    Best Referral Marketing Tools

    Referral Factory

    Referral Factory
    Referral Factory

    Referral Factory is a software for businesses to run and track referral programs so the customers can be efficient in buying products and attract even more customers. It helps you turn your loyal customers into marketing assets, and increase your reach. Referral Factory offers flexibility in rewards, which you can regulate, while also offering several different referral templates to choose from, which help you go through with marketing strategy even if you are completely alien to it.

    Features Offered by Referral Factory

    • Referral Factory offers you a collection of over 1000 templates of different referral programs to work with and choose the one that works for you.
    • Customers like nothing more than a reward. Set flexible milestones, and reward your customers accordingly, so you can get the best out of them.
    • Referral Factory offers you custom built-in notifications. Brand them as you like, and keep your customers in loop with regular notifications.
    • You can efficiently manage referrals by manually adding them or giving them referral links or QR codes.
    • Track your referral program in real-time and recognize your top referrers. With the help of an intuitive dashboard, you can also integrate with google sheets to manage this data.

    Pricing for Referral Factory

    Starter Plan Basic Plan Enterprise Plan
    Costs ā‚¬75 per month Costs ā‚¬150 per month This plan offers custom pricing and needs the user to contact sales
    All the basic referral program utilities with over 1000 referral templates All features in Starter plan without Referral Factory branding Allows for unlimited users and customizable front end
    Allows you to build landing pages and templates with certain terms and conditions Allows you to add buttons, links, and webhook integrations Enterprise plan offers you a dedicated account manager along with advanced security features
    Allows for up to 7500 users with basic reporting Allows for up to 15000 users with advanced reporting tools This plan offers custom reporting as well as reporting tools

    Referral Rock

    Referral Rock
    Referral Rock

    Referral Rock is a referral tracking software that aims to ease customer tasks. Be it removal of roadblocks to enhance referrals, or to level up customer acquisition, Referral Rock has proven its worth and served over 1000 customer. Customer Referral programs give your customers a reason to invest more time in marketing for you, while your new customers are also influenced a great deal by the rewards. You also get to integrate the software with your existing system, for better productivity and management.

    Features Offered by Referral Rock

    • Referral Rock system offers an easy onboarding and referral program with widgets, registration pages, and Google/Facebook signups.
    • It offers customers an enhanced engagement, offering them statistical insights, real-time activity notifications, and help them carry out email marketing campaigns.
    • Personalize the advertise and tailor the images and messages you share according to customer needs and expectations with landing pages and more.
    • Give away rewards and incentives upon reaching milestones and regulate the reward flow so it benefits, both the customer and the seller.
    • Analytics and Suggestions help you make sure you’re making the best business choices. Also target your friends and potential customers with a professional referral marketing team.

    Pricing for Referral Rock

    Starter Plan to set up and run a Referral Program Growth Plan to run multiple Referral Programs with advanced features Established Business Plan to scale your referral programs with branding and integrations
    Costs $200 per month Costs $400 per month Costs $800 per month
    Allows for 500 member with 1 referral program Allows for 5000 users and lets you run up to 3 programs Allows for 10000 users and lets you run up to 5 programs
    Lets you manage unlimited referrals with standard rewards Lets you manage unlimited referrals with advanced rewards Lets you manage unlimited referrals with advanced rewards
    Standard integrations with dedicated success manager Advanced integrations with dedicated success manager Premium and advanced integrations with dedicated success manager

    Referral Hero

    Referral Hero
    Referral Hero

    Referral Hero offers you a referral program as an acquisition channel. It offers a two week course on how to build and sustain a referral program, and multiply and expand your business in a matter of months. With custom widgets, social sharing, automation, and analytics, Referral Hero might just be the platform for you to take your business to a higher level and scale seamlessly, with customers bringing in more customers.

    Features Offered by Referral Hero

    • Use custom widgets free of backlinks, along with custom design, branding, referral links, and social sharing.
    • Referral Hero offers users automated behavior triggered emails, and helps segment users based on their activity to have a more organized user experience.
    • Review and confirm referrals with a smart leaderboard, and manage access codes distribution without much haste.
    • Powerful analytics helps you identify your top ambassadors and reward them likewise. Also seamlessly track attribution and sharing channels with Referral Hero.
    • Individual Analysis also allows you to view and assess the activity of each subscriber, and export data in a csv file.

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    Pricing for Referral Hero

    Basic Plan for upto 2500 users Pro Plan for upto 15000 users Premium Plan for upto 50000 users
    Costs $49 per month Costs $99 per month Costs $199 per month
    Offers personal branding with analytics Offers all features in Basic plan and more Offers all features in Pro plan and more
    Offers various integrations such as MailChimp, Intercom, and Shopify with FB Pixel Integration Offers users unlimited campaigns with memorable referral links and email automation Offers the use of webhooks with ReCpatcha tool
    Offers users an anti fraud algorithm with coupon codes Allows for custom sender domain with API access and use of webhooks Premium plan offers user SMS verification and priority support

    InviteReferrals

    Invite Referrals
    Invite Referrals

    Invite Referrals is one of the simple and easy to integrate Referral program software, that helps you grow your business. From sharing, registrations, sales, to conversion, Invite Referrals gives you the best referral strategy and implementation methods to scale your business. While it works with multiple platforms, Invite Referrals also offers you analysis tools, custom campaigns, social sharing options and reward flow.

    Features Offered by Invite Referrals

    • Works across different platforms with adaptable widgets, and offers in depth analysis with real-time referral program tracking.
    • Invite Referrals Editor allows you to run custom campaigns without having to code to create widgets and emails.
    • Invite Referrals offers simple mobile integrations through SDK, along with a small block of JavaScript code for websites.
    • Invite Referrals also allows you to create and manage multiple rewards for achieving milestones, and allows you to export campaign data.
    • With a plethora of social sharing options, Invite Referrals allows you to import email, along with social media platforms and custom invitation messages.

    Pricing for Invite Referrals

    Basic Plan Standard Plan Enterprise Plan
    Costs $79 per month when billed annually and $99 per month when billed monthly Costs $199 per month when billed annually and $249 per month when billed monthly Enterprise plan offers custom pricing and you need to contact sales
    Offers you up to 1000 new referrers per month Offers you up to 3000 new referrers per month Offers greater number of referrers and campaigns according to the custom pricing
    Offers 3 campaigns with account access of 1 member Offers 6 campaigns with account access of 5 member Offers account access of 10 members with email and skype customer support
    Email support with a response time of 24 hours Email support with a response time of 16 hours with a personalized program Personalized program with a dedicated account manager and custom developments

    InviteBox

    InviteBox Referral Tracking
    InviteBox Referral Tracking

    InviteBox helps you reach new customers with a social referral program. It offers a simple process of initiating and running your referral program by pasting a snippet code of a widget on your website, and InviteBox interface takes care of the rest. You can come up with your own reward idea of your referral program, and have appropriate incentives for your loyal customers, in turn, helping you grow.

    Features Offered by InviteBox

    • Arrange proper and incentives for your customers to make your referral program run better with advanced technical assistance.
    • Referral ideas for E-commerce stores such as coupon give away, as well as for that of SaaS, including unlocking of advanced features and more.
    • InviteBox also helps you if you are an individual, such as a blogger or a musician, with poll results, music tracks, rewards and more.
    • InviteBox also offers different reward programs for your customers such as instant rewards and goal based rewards.
    • InviteBox gives its users the best experience with social media integrations, advanced and actionable analytics, and more.

    Pricing for InviteBox

    InviteBox offers its users with three different pricing options, them being, Startup Plan, Small Business Plan, and Unlimited Plan. The Startup Plan offers up to 100 campaigns per month and comes at a cost of $29 per month, while the Small Business Plan costs $59 per month and allows for 1000 campaigns per month. The Unlimited Plan as the name suggests, offers unlimited campaigns per month and costs $199 per month.

    FAQs

    What is referral marketing?

    Referral Marketing is one of the newer methods of advertising a product which many companies have adapted for smarter advertisements.

    How do you market a referral program?

    Some other methods you can use to market your referral program include 1. Promote your referral program with email marketing 2. Share your customer reviews 3. Make sure you have social share buttons 4. Include your referral program on the homepage of your website as well as a dedicated landing page 5. Include in your customer accounts

    How to Create a Customer Referral Program?

    • Set your goals
    • Research how referrals are coming to your business
    • Determine what a ‘good fit’ is for your company
    • List possible customer referral sources
    • Identify channels to host your referral program
    • Make a plan to reach out
    • Identify your referral incentives

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  • Why Snapchat wouldn’t exist without Apple?

    Snapchat is an American based social media company. It is a multimedia messaging app which is developed by Snap Inc. Snapchat has a lot of features and one of the prime features of the company is that the message and the images that are sent are usually for a short period of time and later the users will not be able to access it.

    Snapchat has around 265 million daily active users, with the app available in more than 30 languages. In this article letā€™s look at why the CEO of Snapchat had said that the app wouldnā€™t exist without Apple.

    Snapchat ā€“ Latest News
    Snapchat about Apples new Privacy Update
    Steps taken by Snapchat towards Appleā€™s Privacy update
    FAQ

    Snapchat ā€“ Latest News

    Evan Spiegel who is the CEO of Snapchat had recently conveyed that the mobile application Snapchat wouldnā€™t exist without Appleā€™s iPhone. This was regarding the new policy of Apple where they had conveyed that they would charge 30% fees on any in-app transactions on various platforms.

    The CEO of Snapchat had conveyed that they donā€™t have any problem in paying the amount charged by Apple and to the rules set by Apple. He added that the company doesnā€™t have a choice but to accept the 30% fees charged by Apple but the company was happy to pay them in exchange for the amazing technology which is provided by Apple in terms of software as well as the advancements provided in their hardware.

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    Snapchat Average Revenue per User
    Snapchat Average Revenue per User

    Snapchat about Apples new Privacy Update

    Regarding the new update for the iPhone users with regards to privacy, Evan Spiegel has said that Snapchat is on the same page as of Apple and conveyed that they are aligned with the company to helping in protecting the privacy policy.

    The CEO of Snapchat had also stated that their investment in the privacy policy made 10 years earlier is really paying off right now. The ATT is expected to create an impact on the advertising business model of social media companies like Facebook and Snapchat which the CEO of Snapchat is very well aware of.

    Steps taken by Snapchat towards Appleā€™s Privacy update

    Snapchatā€™s CEO has said that he is very well aware of how the update of Apple would impact their business model and he also said that the company has been working with their advertisers to in order to shift to the new ad tracking network of Apple.

    Apple uses the ad tracking network to measure the effectiveness of the advertisements on the mobile applications. Spiegel has conveyed that the transition has gone smoothly for their business.

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    FAQ

    Does Snapchat work better on iPhone?

    Some experts believe that snapchat works better on iPhone because it has different OS than android.

    What are Apple’s new privacy changes?

    With Apple’s latest software update, iPhone and iPad users will now encounter pop-ups in the apps they use, asking whether the user wants to allow the app “to track your activity across other companies’ apps and websites.

    Who is the CEO of Snapchat?

    Evan Spiegel is the CEO of Snapchat.

    Conclusion

    The App Tracking business model of Apple had seen a lot of criticism including the social media giant Facebook claiming that this model was set to increase their profits and not keeping in mind the privacy of the users. However, the new feature is live for all iPhone users across the world.

  • User.com Company Profile – Advanced Marketing Automation Software

    Engage your visitors, gain more leads, and increase conversion on your website. User.com is a marketing automation platform that gathers all tools for marketing, sales, and support in one system. Looking for a solution for small and medium-sized businesses? You are in the right place. With this software, you can collect real-time data about each customer separately, automate your communication and internal processes, and manage sales easily.

    User.com – Company Highlights

    Startup Name User.com
    Headquarter Warsaw, Poland
    Sector Marketing Automation
    Founders Greg Warzecha & Mike Korba
    Founded 2016
    Legal Name User.com SP. Z O.O
    Website user.com
    Contact contact@user.com

    About User.com and How it Works
    User.com – Target Market Size
    How was User.com Started?
    User.com ā€“ Product Overview
    Founders of User.com
    User.com – Name, Tagline, and Logo
    User.com – Business Model and Revenue Model
    User.com – Funding and Investors
    User.com – Competitors
    User.com – FAQs

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    About User.com and How it Works

    User.com is a single platform providing its clients with intuitive tools for automation of marketing, sales, and customer support activities. It integrates all communication channels (email campaigns, web push, mobile push, in-app messages, SMS, call center, live chat, chatbot), CRM as well as user-friendly analytics & reporting tools in one place.

    The heart of User.com is its automation module with an intuitive drag & drop automation builder and a library of ready-to-use automation templates (almost 200). User.com has email campaigns, dynamic content, chatbot, live chat, visitors tracking, CRM, popups, and many more.

    The company’s mission is to create modern marketing solutions with a human touch. Combining personalized omnichannel communication with lots of automation possibilities, User.com lets you drive engagement and deliver extraordinary customer experience from the very first website visit to advocacy. With User.com you have everything you need to build a personal relationship between your brand and every customer.

    Marketing, sales, and customer service teams from around the world use this software to:

    • Gain insights about website visitors
    • Generate leads
    • Increase sales
    • Streamline processes
    • Provide exceptional support, and much more.

    User.com – Target Market Size

    According to Grand View Research, in 2019 the size of the marketing automation industry was estimated at $4.06 billion. It is a rapidly growing market expected to reach $8.42 billion by 2027.

    “At User.com we are aware that the demand for marketing, sales, and support automation software will grow further in the coming years. However, we do not build our business strategy around achieving particular market shares. Instead, we focus on the continuous increase of the number of satisfied clients”, says Greg Warzecha, founder of User.com.

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    How was User.com Started?

    The idea of User.com was born on the occasion of the Civil Hub initiative. Its founder, Greg Warzecha, struggled with the unsatisfactory level of the online community involvement. At some point, he found out that on the basis of the website users’ behavior tracking, it would be possible to understand their intentions and contact them with the right message via live chat.

    With time, the idea of automating communication and analyzing users’ interests was born. The huge interest of potential customers in developing the idea led to the commercialization and expansion of this solution.

    User.com ā€“ Product Overview

    User.com is an opportunity for many small and medium businesses to accelerate their growth. With the platform, marketing, sales, and customer service departments and managers of the entire organization can work together through one interface. Integration of a dozen or so solutions allows clients to get a full picture of the business and users. Also, combining many tools in one place enables businesses to reduce the chaos caused by using various apps from many providers.

    Product Analytics
    Product Analytics

    User.com’s key strength and competitive advantage is the availability of many digital marketing tools under one roof. It combines cross-device user tracking with omnichannel communication features, CRM, and automation. On top of that, there are a few extremely useful add-ons like, among others, dynamic HTML blocks that enable clients to personalize their pages for a single user or knowledge base module which clients use to share knowledge about their products & services with their customers.

    Drag & Drop Automation Builder
    Drag & Drop Automation Builder

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    Founders of User.com

    Greg Warzecha is founder and CEO of User.com. Mike Korba is CCO (Chief Commercial Officer) of User.com and its co-founder.

    Greg Warzecha, Founder and CEO of User.com

    Choosing a catchy name is not a simple task, but after long considerations the first domain of the product was UserEngage.io. The advantages of this domain were-

    1. The fact that it was cheap
    2. It was possible to hand register.

    After seed funding, the company decided to buy the UserEngage.com domain from Techstars.com ($10,000).

    User.com logo

    At a certain point, the team started to think about changing it to a more catchy four-letter name, which would be a huge step forward (User.com). The discussions began at $750,000. But thanks to months-long negotiations, in the end, they bought the domain for $150,000. Rebranding and investing in a single-word .com domain (after receiving the first tranche of Series A funding) was very positively received by the business community and contributed to the acceleration of User.com’s growth.

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    User.com – Business Model and Revenue Model

    User.com has four plans ā€“

    • Free ($0 per month)
    • Personal (starting at $49 per month)
    • Business (starting at $249 per month)
    • Premium (starting at $1349 per month).
    Live chat feature
    Revenue model of User.com

    All prices include unlimited agent seats, a set of base contacts, CRM, analytics, live chat, appointment scheduling, knowledge base and push notifications. The final price depends on the functions one is interested in and on the contact database size (number of contacts). Discounts are available if billed quarterly, biannual, or annually. There is a free 14-day trial, which you can access without providing a credit card.

    User.com – Funding and Investors

    In 2018, User.com came into agreement with Vercom S.A., a martech investment company, and received its first tranche of Series A funding.

    Date Stage Amount Investors
    October 2018 Series A $2.7 Mn Vercom S.A

    User.com – Competitors

    As the heart of the software is automation, User.com directly competes with recognized marketing automation platforms. It also position itself as an alternative to online conversational and communication software. User.comā€™s major competitor is ActiveCampaign, which has a similar business model.

    According to CEO Greg Warzecha, “Unlike some bigger marketing automation companies, we treat pricing transparency very seriously and always try to act towards our clients as a trusted business partner and not as a software provider”.

    User.com – FAQs

    What is User.com?

    User.com is a platform that enables marketing, sales, and customer support activities to be automated efficiently and effectively.

    Who are the founders of User.com?

    Greg Warzecha is a co-founder and CEO, Mike Korba is Co-founder and COO of User.com.

    What is the total Funding and who are the investors of User.com?

    Vercom S.A invested $2.7Mn on October 2018.

    Where is the headquarters of User.com?

    Warsaw, Poland.