Marketing helps in building up your brand, nothing works without marketing in this world. It helps in getting visibility from the audience and building good relationships with the customers.
Survival of a business without proper marketing is practically impossible. In the business world, startups are hugely recognized now. There is hardly anyone who doesnât prefer to be their own boss. Now, to make that startup a successful one, here also, marketing is required, in fact, it is even more necessary.
Startups are hungry for growth, so naturally, to develop their business, they take marketing very seriously. It works on spreading their name, which in return helps on building the brand. Plus sales also increases because of marketing and deep connection with customers can be made as well.
âOur jobs as marketers are to understand how the customer wants to buy and help them do so.â
â Bryan Eisenberg
Marketing is surely vital for businesses but it can be harmful to your brands as well. How? Well in this article we will discuss that. So, letâs dive in.
Too much of anything is bad. One shouldnât overdo it for the sake of doing it. The same goes for marketing, in todayâs world a human get exposed to 500 advertising messages regularly but not all of them can make a space in the customerâs mind.
Over marketing has multiple reasons that can lead to a death of a startup, some of them are down below:
Wastage of Funds
If you are a startup, the worst mistake you can do is the wastage of funds. The truth is funds are limited, especially when youâre a newborn company. If unnecessary money is spent on marketing, it can backfire, because there is a possibility that the marketing strategy may not work.
Another thing is, if the customers become more interested to buy the products and the company is not able to meet the expectations, it will create problems.
Unnecessary increase in the expenses of the company
Early age startups may not be aware of their target audience and not have the required data but, if the startup is advertising furiously, this may lead unnecessary increase in the expenses of the company while not giving any profit in return.
For the marketing of a business, professionals are needed to do the job. Apart from that, space and infrastructure is also needed for them, thus increasing the expenses of the startups.
This will lead to limited funds being sidetracked and used for secondary functions like marketing instead of using them for actual products and services. So, it may compromise the quality of the products.
Negative Image of the brand
With excessive marketing, people can get bored and may feel irritated with messages, emails, or social media posts blowing their phones up. This may create a negative image of the brand in front of the customers and their visibility can irritate them and thus works against the startup by creating distaste amongst customers.
The startups need to be aware of over-marketing their company and they can do that by:
The first and foremost thing, that should be done is to keep an eye on the number of subscribers and followers of their startup on social media. If people are unsubscribing and unfollowing you, that means something is wrong.
Keep a check on the number of times you are sending marketing messages to the customers.
Repetitive and irrelevant messages should be avoided.
Facts About Marketing
Marketing can be difficult as well as interesting for a business. There are a few interesting facts that one must be aware of marketing and they are:
An advertisement can only have the attention of consumers for a limited time. In fact, an average consumer only gives 8 seconds of their attention.
In this digital world, 75% of the marketing budget is spent on digital marketing only.
Articles that contain relevant images get more views.
Over 78% of people unsubscribe from emails if the company over sends their messages in the hopes of marketing.
Marketing is a prime need for a startup. A proper strategy is required and followed to achieve the goals of the business. Although, sometimes companies overdo marketing which creates a negative impact and may cause the downfall of the startup. This toxicity needs to be avoided so a startup can fulfil its aim without any roadblocks.
FAQ
What is Marketing?
The process of promoting the products and services of a business is called marketing.
What are the Four Types of Marketing Strategies?
There is Cause marketing, Relationship marketing, Scarcity marketing, and Undercover marketing.
What is one negative effect or impact of advertising?
Advertising has potential to feed into unrealistic expectations in your mind.
I googled what are some taboos in India, the first result I got were these:
Alcohol
Divorce
Sex
Menstruation (Periods)
LGBTQ
Women Smokers
The Left hand
Mental Health
Affection in Public
So, you see everything that is considered normal in the world is taboo in India. This is weird to one side and depressing as its gets on the other side. How can sex be seen as a taboo in the second most populous country in the world ? This is a deep rooted issue. All the above mentioned taboos are rooted to the old traditional/conventional mindset that is born out of past traditions and laid by foundation of ignorance. The better thing is Generation Z (1990s-2010s) is the new generation that is for the first time trying to get out of this rotten thought process and change it for the better. Change is happening but at what pace ? Slow pace. Good thing is that slow growth is also growth.
This is the face of Indian society, that is slowly changing and progressing. Anything associated with the aforementioned taboos are also seen with raised eyebrows. If you think of a business dealing with services around this domain, they also face the stigma. How do they over come this and market their products to scale the revenue?
Marketing The Products That no-one Talks About (MARKETING THE UNSPEAKABLE)
New York City’s Metropolitan Transit Authority wouldnât run their ads on subways, but female hygiene product maker âTHINKXâ kept trying. The advertisement, which showed a half grapefruit with the tagline âUnderwear for Women With Periods,â derogatory and suggestive, triggered some people,. However resistance only made their marketing campaign stronger.
As hype accumulated around the ads and ruffled some officialâs feathers, THINX replied with creativity. The new ad copy came out with a tagline : âFor People With Periodsâ and featured a trans man using their product. Marketing of unmentionable items like these will raise some eyebrows, there will always be some people who will oppose such campaigns that focus on things they find difficult to talk about.
Some common marketing tacts for Marketing Taboo Products:
1. Honesty is still the best policy
We all know that itâs just periods, mensuration. Some guy from the marketing department has to take the risk and just say it unfiltered and straightforward. Imagine a brand offering new and unique solution to solve real world issues. Then honest presentation of these eyebrow-raising realities can actually pay off. This Honesty can furthermore be used to amplify what the brand has to offer.
2. Become the industry expert. (Spreading Awareness)
Brands spreading awareness – Via Manforce
One interesting thought is that, Any product around this domain is a massive untapped opportunity. Quite literally. Taboo considered products havenât really reached their full potential due to a bad reputation. Starting a business in this sector can be immensely profitable if you do the right steps. The brand has to be careful in handling their identity. They have to establish an image of an expert in the domain in which the brand operates. So, they got to be a real expert. That is the only way people are gonna believe them. Turn the downside of unmentionable products in your favour. If people arenât literate about the issue, teach them. Telling them the importance of a good personal hygiene would work. Educating the market will lift the brand to a level where people can start trusting the products. So we see a brand can actually turn the tide in their favour if it is known as an industry expert.
3. Bring Humour to the table.
âIf you want to tell people the truth, make them laugh, otherwise they’ll kill you.â – George Bernard Shaw
The above mentioned quote is so apt in this point of reference. Most people donât really know the power of humour or even if they do, they tend to underestimate it. Humour is one of the best bullet in your belt if you are a businesses who is trying to cover any thing controversial. Moreover one should know that it is not always the best strategy to work with. If approached thoughtfully, it can do wonders. No doubt in that but one has to comprehend that not everything is funny.
Out of Ideas? Try to tickle the Funny Bone
Example – With campaign names such as
âBeing A Party Pooper Doesnât Have to Stinkâ,
âMake Your Dingleberries Smell Like Jingleberriesâ
and owning the hashtag #GirlsDoPoop, Poo-Pourri (Toilet spray) has effectively sparked conversation around a very intimate action and opened up a dialogue around it.
Poo-Pourri commercial with humour.
Australian sustainable toilet paper brand ‘Who Gives A Crap‘ also uses humour to their advantage. With a slogan like âNice bumâ â and even a rather cheeky brand name â Who Gives A Crap makes emptying your bowels a topic of conversation in a light-hearted and very non-awkward way. – A Medium Article said.
Brands have to be nimble with the market type in this segment of products. Especially when they are trying to operate and deepen their roots in the fiery land of Hindustan. India is a special place, A truly incredible market will all colours. Brands are trying to be dynamic with the thought processes of Indians,
Manforce advertisement following the recent events.
For example – Reckittâs Durex has launched its first-ever product innovation for the Indian market, thin flavoured condoms.
Among all condoms revenues, flavoured condoms are the most famous. So the company decided to come up with a new product, Specifically for the Indian market. The hype around it can be witnessed if you take a look on the social media. Top Influencers are talking about the new Durex champaign that entails the tagline âEnd Bedroom distancingâ. Watching the current scenario of pandemic and the pandemic induced Social Distancing norms, This tagline is so apt and relatable to the target market of the brand. They are hoping to expand to tier two and tier three with this new product.
Durex IG post about petrol price spike.
One look at the Instagram page of durex and you will notice easily that they are talking about everything in the now, relating it to sexual pleasures. They are doing it very casually, because it is a normal thing. They are using humour whenever it is accurate to do so and sometimes raising awareness some sex related issues or STDs etc. These are the previously mentioned characteristics that we discussed and are a good method to follow to establish a company as a brand. All these marketing techniques enhance the companyâs perception in peopleâs mind.
So brands are revitalising unspeakable products via –
They are Catching public attention
They are trying to wake up strong emotions in the masses
Arousing responsibility among citizens
Generating Word of mouth through controversial marketing
Conclusion
Things are changing, Be it in a slow pace but we know that they are changing for the better. Taboos that have no bases will be neutralised by generation Z. Sooner or Later. As the literacy graph move upwards, these taboos will cease to exist but until that happens, The people who are truly the saviours for brands dealing in this market segment are literate and modern. If brands are able to tap the right sentiments among old as well as the new generation, they will not only win trust but they will set up the foundation stone for new thoughts to prosper. Thus, New possibilities will emerge.
FAQs
What are considered taboos for doing business in India?
Some taboos considered in India are:
Alcohol
Divorce
Sex
Menstruation (Periods)
LGBTQ
Women Smokers
The Left hand
Mental Health
Affection in Public
Is influencer marketing effective for marketing Taboo products?
Yes, Influencer marketing is quite effective for marketing taboo products as well.
One of the most valuable works in the field of medical science is the dental section. Dentists earn a huge sum of money from their personalized clinics or chambers. Dental problems are health-related issues that are normal and common in the case of every individual.
A person may not suffer from any significant disease in their lifetime, but dental problems occur in most individuals. The private dental clinics run by professional dentists need some reach and a name to be discovered in the crowd of millions of dentists.
In the 21st century, digital development and marketing solutions have created enormous opportunities for many people. The dental business is proliferating with lakhs of dental clinics across the world, but who’s the best? Or even who’s the best in their city?
The solution lies in proper marketing and promotion. Yes, it’s true. By making a brand name of your dental clinic, you can easily reach more and more patients, or in other words, the patients will reach you more.
Here are some marketing strategies for dental clinic to help you make marketing plan for dental clinic. Implementing these can help you improve you business of dental healthcare practice.
Grow a Social Media Community
Facebook, Instagram, and even telegram and WhatsApp are essential sources to attract new people to your business or work. A dentist can quickly spread his message and convey his positive points by creating a professional Facebook or Instagram page or telegram and WhatsApp groups. By creating a social media page in the name of your clinic and by giving a vivid description with continuous posts about the clinic, you can grow more.
Even by paying some amount, you can create promotion posts that will reach more and more people on social media. By this, even patients will get to know about the local clinics and visit them. This will benefit both the dentist and the patient. The community created by a page on social media can grow and develop every day, where dental advertisement starts.
Professional Brand website
You have created a community on the social media site, but to book an online appointment and gain more information, one needs to visit your website. Now it’s evident that a dental page won’t show high graphics design and nice animations on its website but wait, why not? Design the website so well that a person gets vibes of your professionalism from it.
Invest in proper website design, make an information section, a sweet welcome letter, some experience explanations of your past patients, etc. Later at the bottom area, you can put the price and booking segment. But make sure you provide the links to social media pages on the website highlighted. Don’t miss any chance to build your community stronger.
By inviting people to an open house check-up to your clinic, you can reach tons of new patients and make them your regular ones. Arrange everything and check-up for free for a day, provide some food and drinks to people if necessary and talk like their own family members with them.
This will surely increase the interest of your patients to revisit your clinic. Make sure you provide your card to the patients so that they won’t forget you. Anyways, who fails a free check-up? This kind of small event among your community can invite a large crowd to your clinic. This will indirectly grow your community on social media. All the steps are connected.
Work on the Keyword strategies. Through Google ads, your clinic advertisement can pop up in front of people searching for something related to it. Set proper keywords and pay some reasonable prices and start your ad campaign. People searching for dental-related stuff may end up reaching your website through your ad. Here’s why you need to design an excellent website to keep your digital scrollers attracted to your website.
If you summarise some past things, you will remember that you also have a Facebook Page and a community on it. Now create advertisement posts on Facebook to even reach further. People may get your ads randomly, and the keywords will help achieve the persons targeting dental-related keywords. So through ads, you can build the community even more robust, but remember the ads can be seen outside of your region too, but those people don’t need to visit you so far.
We all visit websites, and in most websites where we use to log in, they take our email ID and send us annoying emails, which, luckily, we can switch off. But you can use this facility to do something good for the people and yourself too.
The rise in dental problems among kids and adults in today’s date needs attention. But what if attention reaches them? If a needy patient receives your mail and judges you based on your pretty website, the first impression will be the last. So design and plan accordingly.
Mails are free to send and don’t bother people much, and they won’t eat up a lot of space, so create and start sending. Also, the appointments to your clinic could be accessible through the mail giving it more exposure to the patients.
Now here are something very few dentists will look after, and it may get a bit costly. Brand collaboration can be a not so attractive option for a dentist to advertise themselves. But if you have money to invest and have good relations with brand owners or influencers, then approach them.
Maybe some people won’t find your clinic digitally but can get through advertisements in newspapers or leaflets. These will be put by the brand but will highlight your clinic’s name on it. This seems a not-so-exciting idea but try it if you want. Maybe it works well for you.
Conclusion
Now, as you have followed all the above steps, it’s time to serve your new patients professionally. Make sure your precision in work impresses the patient to return, and the rest will attract them towards your clinic through digital marketing and brand design.
Never mention any false information on your pages or site, or even don’t fake your professionalism in the wrong ways. Stay transparent in your work and try to interact frequently with your community. The dental department of medical science is growing every day, and new technologies are arriving, so stay updated and keep serving genuinely.
FAQs
How do you market a new dental clinic?
Dental office promotions or marketing can be done in following ways:
Grow a social media community
Professional Brand website
Event Organisation
Brand Promotion
Email Marketing
Brand Collaboration
Why do dentists need digital marketing?
Digital marketing allows dentists to connect with patients who are searching for dentist on search engines, social media, email, and their dental practice websites.
Welcome to the internet, Anything that your brain can think of can be found. We’ve got mountains of content and among these zillion ways to engage, A meme is the most recurring.
So, what is a meme ? – Asked no one ever.
Everyone knows it, everyone has seen it, Even if you are an anti social media advocate, you know it. Wikipedia says, The term âmemeâ is a shortening (modeled on gene) of âmimemeâ, which comes from Ancient Greek, meaning âimitated thingâ. The word was coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena.
A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.
Needless to mention that we live in a hyper hyper connected world. Yes, I used the word hyper twice, you know why. The medium is high technology penetration and the Internet. Believe it or not, a meme is one of the most shared items among all in the online world. These quirky texted images have high sharing value, that is they are highly contagious and can pierce nicely through the human brain. Now if you have questions like why ? Then my friend, you’re underestimating the power of humor. Humor is the best way to build rapport with fellow sapiens.
Another interesting thought is that earlier the word âViralâ wasn’t used as much. Also it was used in the context of medical field to identify bacteria or viruses that travel and transmit fast. Can you think of the fastest medium through which a virus can travel to spread ? Air, yes. It is the air-borne bacteria that travel the fastest. From that usage, we have come to a time when anything over the internet can go viral. The reason is hyper connectedness. Anything humorous can go viral. Internet is the new air, truly and metaphorically.
Graph showing usage of the word ‘Trend’ over last 5 years (Via Google trends)
How Memes Changed Marketing?
Marketing is to present a companyâs product in the best possible way. It can also be called catching peopleâs eyeballs. Now in the times when most, If not all the eyeballs are looking at the memes. It would be a smart move to catch memes first. That is exactly what companies are doing, they are placing their name on memes. They are doing marketing by way of memes.
Modern problems require modern solutions.
Combination of marketing and memes has led to the establishment of one of the quirkiest ways of marketing, MEME MARKETING. We see that anything weird or funny or weirdly funny can go viral and can turn many eyeballs to themselves. These memes are the new marketing tools because they have high sharing value.
We canât move forward in this direction without taking a few examples. The most famous example we can think of is that of Zomato. Their meme game is lit, thatâs what millennials are calling. The company recently got public and customers love this brand for its relevant memes that they share on their social handles.
Zomato Meme | Zomato Instagram Post
This is their latest Instagram post. The subject is about Cristiano Ronaldoâs splendid performance and the underlying subject is zomato delivery boys(wearing red).
Previously
They made a tweet in 2019 that went immensely viral. It was liked thousands of times, had several thousands retweets and praised by the CEO Dipinder Goyal himself. It was,
“Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye”
(Guys, Sometimes eat home cooked food for a change)
Witty tweets like these from Zomato have been widely appreciated. This is a funny and smart way to trigger humor in people, communicating what the brand does conveniently to its customers. Thus improving consumer relations. Moreover it led to many responses from other brands as well, who joined the conversation by commenting with some similar slurs.
Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye – Youtube India.
Guys, kabhi kabhi cable pe bhi kuch dekh lena chahiye – Amazon Prime Video.
Guys, kabhi kabhi ghar par bhi baithna chahiye! – Ixigo
Another example may include the recent unicornCRED. Cred has been making funny songs as their marketing campaigns. These jingles are so catchy that you might humm them sub consciously. Credâs success credit goes to its engaging marketing strategy. Create a marketing strategy that engages your audiences and turns them into customers.
The future of this newly found genre of advertising/marketing is definitely exciting and obviously hilarious. They say that visual memes travel about 60000 times more than a normal plain text. faster than People, especially from Gen Z, love memes because they offer an entertaining analysis of everything. From your childhood trauma to the latest current affairs around the globe.
And because pop culture is the cousin that marketing hangs out with, the former always influences the latter. Today’s customers go to the brands that make them laugh, that are relatable and bold.
However there is also a dark side to these memes, They can be offensive. So a brand should cautiously test the waters gently first before jumping in this frenzy. So a meme is something of a relatable joke, That has to have humor. A meme without humor is like a joke that doesn’t make anyone laugh. You may get an A for the effort but if your work doesn’t make the reader go giggle, grin, or onto a relatable smile – you lose, And this happens more than you realise. That is not how you MEME.
Use memes to trade good humorous exchanges with your customers and captivate them. Who knowsâyour meme might light up someoneâs day!
FAQs
What is a meme?
A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.
What does meme stands for?
The term âmemeâ is a shortening (modeled on gene) of âmimemeâ, which comes from Ancient Greek, meaning âimitated thingâ.
What is meme based marketing?
Meme Marketing is the art of creating any kind of brand narrative in the form of text, image, or video Memes and getting those memes shared on various Social Media platform for getting attention of customers.
In marketing, you have to spend money to make money. However, the rise of social media and digital marketing has made it easier and quite inexpensive to market a business. Even small business owners can be creative with their marketing ideas and strategies. They can reach targeted customers with effective and low-cost marketing ideas for startups.
Creative marketing strategy is very essential for any business, be it a large corporate or a local business. Advertising is the core of marketing, so it becomes important for the decision-maker to form such a marketing mix that leads to maximum profits and a large volume of sales. Advertising is often considered to be an expensive approach to reach a wide customer base.
Learn Low-Cost Marketing Technique by Dr Vivek Bindra
In this article, you’ll find the best low-cost marketing ideas for startups that could help to market your business.
Creating a Google My Business account can make your business show up in Google searches and people can easily find you. Your business will also be visible on Google maps which is a plus. Moreover, it will help you to have a market without spending a penny.
Content marketing is one of the least expensive marketing strategies that is focused on creating, publishing, and distributing content for a targeted audience on the internet. And it is often used by businesses to attract and generate leads, expand their customer base and increase their online sales. It does not require a large chunk of investment. There are many approaches you can use, such as setting up a blog for your business where you can add new and interesting content every few days that keeps your readers informed and entertained.
Infographics, videos, podcasts, ads in newspapers, posters, etc. are such startup marketing ideas that pertain to content marketing when they are uniquely and interestingly used to grab the attention of the customers. For example, Amul uses clever ways to bring up social topics in their promotional posters. The use of social commentary is a very engaging tactic as people have opinions about them. They react more and that leads to increasing engagements which are very beneficial for a business, even if the reaction is controversial.
Having a business card for your business shows professionalism to your customers. A creative business card is necessary to make you stand out in comparison with others. A smart businessperson always carries a reasonable amount of business cards with them and hands them out while meeting new clients and potential customers. You can distribute business cards in the hands of anyone who can help you in your search for new leads/clients. This increases the rate of recommendations and thereby resulting in an increase in customer engagements.
Depending upon your target market, you can choose the type of event you want to sponsor. It is highly effective and allows your business to shine. For instance, college fests are an appealing measure to promote your venture. You are allowed to set up stalls in a space that guarantees you a young crowd. The stall can be of food, jewellery, clothing, games or even contests that pertain to your business. The departmental fest also uses sponsors where you are featured on its posters, online campaigns and even sample distribution at their campus.
A cultural event happens often in auditoriums that facilitate a huge audience. You can use that eventâs sponsorship to promote your business. It is a considerably low-cost idea of advertising that yields a lot of engagements and promotion.
5. Social Media Marketing
When it comes to low-budget marketing ideas, one cannot ignore social media marketing. Social media is a huge platform that provides you with the potential of accessing a customer base that can reach even millions, for free. Social media platforms like Facebook, Instagram, LinkedIn, Twitter, Reddit has allowed you to find out your target audience and build your community.
The cost of setting up an account/page on these platforms is zero. All you need is to put up content that is relevant, interesting, creative and engages audiences. It is the cheapest form of advertising that exists out there, and if you tap into it with the right advertising strategies then the sky is the limit.
People spend a lot of time on social media and so when they see an attractive ad about a shoe or trousers, they are instantly captivated and interest is aroused at that very moment. If the deal is offered at a tempting rate/quality/design then there is a high rate of a sale taking place. You can link the ad to your website or your app which we will discuss in the next point.
In other words, it is a method to grow your business by the efficient and effective use of available resources thereby improving the quality of your website. It is a bit technical but you take a course on it in order to understand the basics and how it works. SEO is the best way to increase the visibility of traffic to your website.
You have to identify keywords that could attract high traffic to your website. You can avail of online consultancy for the same. The reason, it is smart advertising is that instead of cash investments it requires effort and time. To understand, comprehend and formulate strategies that are unique compared to your competitors. Also, understanding the latest trends and updates regarding the search engine algorithm updates.
Having an app for your business results in building a good brand image and trust of the customer. Â People will be resistless in making the final purchase. It requires very little expense to set up a mobile application, and today there are tremendous amounts of apps that people use. You can infuse it with your creativity and make it unique. But make sure to optimize it for your audience.
So, when you have your app in addition to a website, the traffic on your online website can have prior experience and knowledge about your startup and then resorts to downloading your app, which results in many benefits. Like you have now access to some information of your customer, i.e. their email address or contact number, and can notify them about your offers or discounts.
It also leads to a direct relationship with the customer, and now you can monitor their purchasing patterns, and they can scroll through your attractive offers now and then. It will also build trust with your customer because the online method in an app is safe. Building an app is expensive if you hire a professional for it. But if your friend has app-building knowledge, you can partner with them by offering shares of your startup.
8. YouTube
Now that we are exploring our way through e-commerce, letâs discuss this appealing option as well i.e. YouTube, the second-largest search engine after Google and one of the low-cost marketing ideas in India.
Many businesses engage in advertising on YouTube. They get in contact with other YouTubers and enter into a contract where the influencer will talk about its product/service and the number of viewers is the potential customers. Usually, the investment is high, but not always. For a comparatively smaller startup, you can reach out to regional YouTubers that have a considerable amount of subscribers, not necessarily in millions, and make them promote your business.
YouTubers upload creative content on the platform, and there are creative ways to sneak in product placement in a very interesting manner. Even a small influencer can lead to a lot of benefits to your business. It is an unarguably cheaper way of advertising than paying high profile actors to do an ad campaign that airs on TVs. You can even create your own YouTube channel where you talk about your product/services, its benefits and usage, etc. and make the audience aware of your business.
9. Participate in Social Events
Actively volunteering for social events can make your brand look better and people can get to know you better. It’s almost like marketing with no budget. If you have a big warehouse or office, giving it out for these social events once in a while can make you popular in no time.
10. Referrals
A good âword of mouthâ is possibly the best form of promoting your business. A satisfied customer is bound to think well about your brand and will often be glad to refer it to his friends, family and other acquaintances. You can invest in referrals by doing follow-ups of your existing customer base. Ask them for feedback and if they liked it then suggest it to others as well. It increases the good reputation of the business and the customer feels important. It is a long term advertising strategy as a satisfied customer will most probably make another purchase in future also.
Conclusion
Now that you know various low-cost marketing strategies to grow your business, you can apply these ideas to increase your customer base and can generate more profit. But before proceeding, it is important to understand your audience, their behaviour, and the nature of your business and accordingly apply the one that suits best.
FAQs
What is the cheapest form of marketing?
Digital marketing or social media marketing is the cheapest form of marketing. You can reach a larger target audience in a cost-effective and measurable way.
What are the low-cost marketing strategies for startups in India?
The low-cost marketing strategies for startups are:
Google My Business Account.
Content Marketing.
Business Cards.
Be a Sponsor.
Social Media Marketing.
Search Engine Optimization.
Build Your App.
YouTube.
Participate in Social Events.
Referrals.
Why is marketing strategy important for startups?
Marketing strategy helps the startups for the following reasons:
Long ago neuromarketing was limited to multinational companies with high budgets. But today any business irrespective of size and budget is capable of using human brain waves to increase the profit.
Neuromarketing is also called consumer neuroscience. This helps in understanding the consumersâ behavior by reducing the uncertainties. Neuromarketing studies the human brains to manipulate their behavior. It was earlier considered as a frontier science but from the past few years it has reinforced the market with the capacity to boost the consumer base.
Even after knowing its potential and some ground-breaking results, there lies numerous questions in the minds of people like, Is it worthy? How to implement it effectively? What are all the tools required? The solution lies in understanding the technology and knowing its utility even in the future.
Neuromarketing sways the human brain by understanding the process behind it. It is now a buzzword as every business uses this science to influence consumersâ choice and understand their preferences.
How to hook new customers by applying Neuromarketing?
Attract Customers using Neuromarketing
To promote a product or service just have content that taps the emotions of the customersâ so that your content goes viral. According to âBuzzsumostudyâ 100 million and more content is driven by the emotions of people. It is observed that people tend to share more when they get emotionally connected with the content.
If you want to grab the attention of the consumers then it is advisable to place some important information or ads on the left side of the page. This is because a study says that consumers tend to read the webpages in the âEâ or âFâ manner.
Did you know that humans gravitate toward fear or danger. For example, if you put in the sales may end soon, Out of stock, limited offers and so on. It is driving your customers for an immediate action.
The Corporates can also concentrate on improving the webpage design, colour and other features which attracts the consumers to visit the site and also go through it.
Neuromarketing is a science to understand the psychology of consumersâ buying activities and preferences. This consumer analysis can be made using Brain scanning and psychological tracking.
The two foremost tools for scanning the brain are fMRI and EEG.
Functional Magnetic Resonance Imaging measures the changes happening in the brainâs blood flow to examine the consumersâ behavior.
Electroencephalogram is the only technique which measures the brain activities directly at the speed of cognition. The fMRI technique is expensive to use.
Psychological tracking is a cost-effective tool, this measures eye movement and other activities.
Eye tracking is associated with visual attention along with the emotional response of the customers.
Facial tracking includes various aspects like heart rate, respiration rate and the skin conductivity.
Biometrics will measure the customers’ engagement with positive or negative responses.
Facial coding is used to measure facial expressions like fear, anger, happiness, surprise and so on.
Paypal  – Itused brain waves to understand that customersâ relied more on speed than safety and security. For this, Paypal implemented an effective ad campaign.
It is observed that customersâ brains work on various factors. Once a researcher’s team tested by serving Pepsi and coca-cola with fMRI technique. The response from the customersâ was plain and harmonious. On the other hand when they recognized the brand the brain started responding with various emotions and expressions.
Another team of researchers served the customersâ with three different wines with different price tags. Though the taste of the wines were the same but because of the different prices, the customersâ started thinking differently. The researchers could observe two different calculations before and after the prices were displayed. This experiment was again based on the fMRI tool.
Creating good web design will lead to quality improvement and trustworthiness. This was observed when customers were asked to rate a webpage on the quality and trustworthiness. Irrespective of time taken by different customersâ maximum of them were driven by good web design. The creative design will attract the customers and also increases the confidence within the customersâ
Everyone of us likes to listen to stories, doesn’t it? The London University compared the audio and video for a combination of movies/ books and the result was only 15% of people showed the internet in the video part and there was shockingly more votes for audio/podcast. By listening to the audio the emotions of the customersâ rose.
Yahoo – Yahoo wisely used neuromarketing technique that is EEG. It showed happy faces in enjoying mode in a 60 seconds TV Commercial. This was a ad campaign to stimulate audience across the world. The neuro test was successful as emotions and different thoughts attracted more audience into search engine.
Hyundai – This company too used EEG technique of neuroscience to examine its designs. Hyundai allowed audiences to get to know about their car prototypes. By this the company understood the choices of audiences and changed some external design according to audience preferences.
Conclusion
Neuromarketing is a fast flourishing technology to rocket our profits by analysing the brainâs response to various factors. It gives insights into consumersâ brains based on their preference and choices. Neuromarketing is a scientific dimension to the marketing and advertising part.
FAQs
How useful is Neuromarketing to understand consumer Insights?
Neuromarketing helps to understand consumerâs emotions, behavior and cognitive states. This technology complements traditional marketing.
What are the applications of Neuromarketing?
The common applications are Branding, Advertising, product testing, packaging, Point of sale and many more.
What are the techniques used in neuromarketing?
Techniques used in Neuromarketing are:
Eye tracking
EEG or fMRI
Facial coding
Mind tricks
Sensory marketing.
When was Neuromarketing introduced?
The research in this field started back in the 1990s. Gerald Zaltman is the first person to begin the experiments associated with neuromarketing.
Every company exists for the sole purpose, for instance, expect reward for the service in terms of monetary or recognition in the eyes of the public. Marketing is another way to secure more people and to get to know more about your business. But focusing on SEO, CTAs or brand awareness wonât bring a heyday to your business. Here, Halo Effect really makes a great impact on your marketing.
Brainwashing plays a crucial role in the Halo effect, as it is an effortless method to create fame overnight, whither? customers speak off good things, only if they have any positive experience. On the other hand, also defile your company, when some things went wrong likewise negative experience with the brand products.
Pertinently, Halo Effect in Marketing is creating good terms regarding your services by engendering favouritism thoughts on customerâs minds.
The Halo effect in marketing generates brand awareness, loyalty towards customers and brand strength at providing the best services.
Brand strength
The halo effect in marketing aids brands’ strength by establishing positive reviews or experiences on your products.
Brand strength consists of to begin with Brand perception: The company should provide the best quality products to your customers, in order to gain their interest to purchase again in your company. Rather than spending tons of money in marketing, try to manufacture quality products to gain the trust of your customers.
Moreover, the halo effect in marketing shows themselves as leaders in their industries by upgrading the product line of their company to compete against competitors.
Brand awareness
The company earns profit or reputation by rendering some services, and that services should be witnessed widely among your targeted customers. For instance, when you are frigging thirsty, the first product that will definitely strike your mind is Coke, right?. Ergo, the halo effect in marketing applies, when you are out with your friends and you are in a flummox to find a food restaurant, then one of your friends says âMcDonaldâs is the bestâ.
Brand loyalty
When the company recognised loyalty from the customers, then there is no going back. While gaining Brand Loyalty is quite demanding. Enhancing brand loyalty highly depends on the engagement of manufacturing quality products according to the interest of your customers and customers feedback or quick response.
The halo effect creates brand loyalty by implanting favouritism on customersâ opinions, as this will help the customers to make a repeated purchase on your company.
Ever wondered how one thing can be both beneficial and harmful? Our electronic gadgets, inventions and developments, etc. Likewise, the Halo effect in marketing has its own two sides of a coin: Pros and Cons.
Once a brand gains the trust of its consumers in terms of quality the price is insignificant to the consumers which helps many brands earn more profits.
The brandâs new releases and even new ventures in other industries gain from the halo effect as people believe the products from the brand are worth their money and the quality is the same as the other product.
The Halo effect is difficult to maintain as a product can be a success or a failure. Uncertainty is a factor that is constantly present when a new product is launched in the market.
A negative experience of a product can do the reverse of the halo effect and damage a brand image and create an obstacle in the minds of its customers while purchasing other products from the brand. This is known as the Horn effect.
The Halo Effect in marketing works in two ways- Positive effect or negative effect.
For instance, Coca Cola gained recognition in the 80s standing as the best soft-drinks of the era. But at the same time, Coca Cola witnessed its bad side, when the controversy about the tinge of cocaine in it caused degradation to the brand and was even banned in North Korea and Cuba.
Therefore, the Halo effect in marketing applies by imputing positive reviews or experience of your brand by accelerating awareness, loyalty and brand equity.
Another great example of the Halo effect in marketing is: After the release of Apple iPods, it was speculated that there would be an increase in the sales of MacBook laptops.
The success of iPods paved the way for this speculation to be true. In this case, the success and favouritism of the iPod by the consumers created a halo on the MacBook and other Apple products.
Conclusion
How many times have we bought other products from the same brand just because one product was good, like just because the paste is good in cleaning our teeth, why do we also tend to buy the toothbrush from the same brand even though the bristles are rough on our teeth and gums? Oh, I know it now: THE HALO EFFECT.
The halo effect has been a major factor for brands and companies to make profits as the halo effect in marketing increases the visibility, reputation and equity of a company which is key to the success of any business.
FAQ
What is the Halo Effect in marketing?
The Halo effect in marketing is a concept in which a person tends to favour other products from a manufacturer after experiencing positive feedback from another product from the same manufacturer.
How does the Halo effect work?
The Halo effect in marketing is seen when a brand captures the favour of the consumer market by creating a product that gives a positive experience to its customers which in turn leads the consumer to trust the brand without proper reasoning and favour the brandâs other products as well.
What are the examples of the Halo effect in marketing?
One example of the Halo effect in marketing is: After the release of iPods, it was speculated that there would be an increase in the sales of MacBook laptops. The success of iPods paved the way for this speculation to be true. In this case, the success and favouritism of the iPod by the consumers created a halo on the MacBook and other Apple products.
LinkedIn outreach is all about finding and reaching out to new people on LinkedIn. The group you target should be people who might be interested in your product and services.
Outreach marketing can be done manually for that personal touch, but as your business scales up youâll need new clients fast. That’s where automation tools like Castanet come in. Castanet is an enhanced LinkedIn lead generation tool that helps expand your outreach capabilities. It does all the finicky work for you and helps you cultivate clients automatically. You may only need to step in when closing the deal or some personal interaction with your clients.
Castanet works in the cloud meaning, you arenât required to be logged in. Once youâre done setting up a campaign, you can just sit back and watch the process.
LinkedIn is a great way of getting new, interested customers if you do it right. Using Castanet also allows you to get users from a ranked post that has the same target audience as you. Understanding how the LinkedIn marketing works is also important as you want to generate new leads and develop your customer relationships.
Castanet is a platform meant for deep segmentation. It’s meant to get you those clicks and built with features that support LinkedIn architecture. The process is simple enough for everyone to operate. You create a campaign with a target audience that you can specify, create action sequences and then monitor your progress. Some of the platformâs features are:
Multiple ways to target
Finding the right kind of people is crucial to your marketing strategy and Castanet offers you two ways of doing this. The Sales Navigator search allows you to search for users across LinkedIn using a string query.
Anything that describes or is common to the people you wish to target is a valid string query. Then there’s the option to target people whoâve engaged in a particular post. This could be your own post or any other post that has good engagements and is relevant to the topic you’re trying to get people on. Indeed it’s an easy way to get customers when you already have them assembled towards a post of relevance.
All generated leads can be viewed, including imported contacts
Create precise automation sequences with Castanet that makes your campaign run even smoother. You may also change up, stop or restart any sequence if you choose to do so.
Sequences work best when pre-planned about your campaign. Every aspect of the sequence including the messages you set can be customized according to your preference. Adding a little bit of delay can help keep the service less robotic in nature. Sequencing allows you to perform tasks like:
Keep track of your progress with the analytics dashboard, which gives you a detailed insight into how every campaign is performing. You can track your progress in real-time making sure that things go out as planned. The panel gives you information on acceptance rates, reply rates, and average message replies.
Making sure you have the right message is important as that decides the course of what happens next. Most customers tend to ignore a message within the first 5 seconds if it’s plain and cold. This applies well to LinkedIn. Putting some effort into writing messages that help connect with your targeted people can be beneficial.
Castanet analytics dashboard
Castanet Pricing
Leaning a bit towards the expensive side, Castanetâs starter plan or solo plan comes at $199/month. It comes with one LinkedIn account and includes all the primary features of the platform. The Small Team/Agency comes at $499/month which includes 3 LinkedIn profiles, unlimited sequences and unlimited campaigns. This is perfect for any medium to large-scale enterprise or marketing expert.
Bots are another way of getting automated tasks done. Theyâre for the most part super cheap to set up and once configured, proceed with the tasks theyâre programmed with. Is Castanet any better? Well, it depends on how you perceive it.
In theory, Castanet is a front-end platform that offers you the same functionality that you would get with a LinkedIn bot. However, the amount of time it takes for you to set up and configure a bot is far greater and requires some programming skills. Both function the same way once set up.
But Castanet makes the process much easier for normal people who donât want to be bothered with the complications of setting up a bot. So the price you pay for the service saves you much valuable time.
LinkedIn lead generation is something businesses are catching onto. Castanet is an easier solution compared to spending valuable time trying to generate leads on your own while you can focus on the actual business. Having a free 7-day trial you can try out the platform’s features to see how effective it is for your style of marketing. If getting leads on LinkedIn is something you always wanted to automate, then Castanet can be a good platform, to begin with.
FAQ
What is Castanet?
Castanet is an enhanced LinkedIn lead generation tool that helps expand your outreach capabilities. It does all the finicky work for you and helps you cultivate clients automatically.
What is the pricing of Castanet?
Castanetâs starter plan or solo plan comes at $199/month, The Agency plan comes at $499/month and offers 3 accounts with added customer support.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by What a Story.
What a Story is a creative agency that specializes in Modern Solutions for Modern Businesses. It offers video production, branding, and development services. A dream which started in an 8×8 feet room is currently holding 300+ clients and a family of creatives.
What a Story is not just a general creative agency that knows a couple of designs or video software. At What a story, the team understands the technology and enjoys it! They are and have been at the consumer side, creator side, and seller side too. This experience makes What a Story a more reliable partner than current agencies.
StartupTalky interviewed Mr. Vikas Tiwari (Founder & CEO, What a Story) to know the organization’s startup story & the roadmap ahead. In this article, you will get insight on How What a Story started, its business model, funding, growth, USP, future plans & more… Â
What a Story is a creative agency that specializes in Modern Solutions for Modern Businesses. It offers video production, branding, and development services
Vision
Its vision is to become the world’s most impactful creative agency of the 21st century by creating effective, scalable, and personalized solutions for businesses. So, they can help their audience to achieve more and make a change in the world!
The startup’s short-term goals include improving the processes, capturing the market, and building a strong reputation. This will redirect it to reach the big goal; which is to help 1000 businesses to get noticed and understood so that both businesses and consumers get empowered and create greater opportunities. What a Story is building its studio to shoot and produce videos for medium-size businesses as well!
The core belief of the team
The team believes that if ideas are communicated right, it ensures wider opportunities, better choices, and faster growth.
What a Story – Animated Video Production
What a Story – Industry/Market Details
The startup is targeting modern businesses like SaaS or Mobile Apps etc; Where there is innovation, there is What a Story.
Target market size
Itâs huge and growing
Mobile apps are increasing day by day
SaaS accounted for 20% of the overall enterprise software market. (Source: crikle.com)
Future prospects of the Industry
Everyone is using some application and 73% of businesses switch all systems to SaaS. This means the demand will increase more! If there is any new business, then they need videos to make sales, make themselves a part of the current solution or if the idea is new, then educate the audience about it.
What a Story started in 2015, with a dream to give the most compelling story to every business and topic! The team wants to make the world understand the technology and its impact.
All of its founders have been working in the same domain for a long time and understand its pain points very well. They decided to start an agency where every member of the team is a vision partner and the customerâs trust is the ultimate revenue. So, the founders structured the company accordingly; And hence, the core team decided to start this agency!
Research and Validation
The service industry is a validated industry. If one can provide good customer satisfaction and growth to the team, then one can get the kind of success the company aims for.
Journey of Ideation, Designing & Prototyping
The startup What a Story is a Video production and Global Creative Agency with a chain of offices across India.
A dream that started off in 2015, to give the most compelling story to every business and topic! A dream to make the world understand the technology and its impact. A dream to build an agency where every member of the team is a vision partner and the customerâs trust is the ultimate revenue.
During the early days, the team realized that modern businesses were going to need simple communication and collaboration, as that will be the key. So, they structured the company accordingly. They wanted to build an agency of the best creative yet service-minded team on the planet. The quality should become the first parameter to judge the agency, not the fancy office space. The team was going to get work preference. Home or office didnât matter. Creativity & Quality did!
The journey started with a small motion graphics video which got a huge success very late, then T-shirt designs which flopped, then a branding project which made it through, and then a video shoot which was quite upbeat at that time, and many more. What a Story started offering service to the first 2-3 clients and they were very happy and satisfied with their work. They are still working or in contact with What a Story. The projects were raining and the startup started hiring many people. Soon a team of 2 became 18. The current company size is 25.
What a Story making
Then came the need for an unexpected organizational restructuring. The team learned the lesson from its own experiences and from others. They restarted the agency in Indore with a new team and this time, better than before. Its spirit became stronger in 2019 when What a Story won the Clutch Award for Best Creative Agency in India.
Today, What a Story is the top video production and creative agency in India, operating with 25+ amazing talents from all over the country! It set a new benchmark in the Creative Industry and Impacted billions of lives through its clients. A dream which started in an 8×8 feet room is currently holding 300+ clients and a family of creatives.
“We had simple dreams and we are still conquering them. We were stupid enough to think that ours could be the first Indian creative agency listed in stock exchange. We are still stupid to talk about that! ” says Vikas Tiwari (Founder & CEO, What a Story)
What a Story – Product and USP
How does the What a Story work?
Once you reach out to What a Story, you can get a free consultation and diagnose the business problem. Based on that, the agency will advise you the solution which you can opt or try DIY.
What problems does What a Story solve?
Here are a few problems that customers may have & What a Story solves –
What a Story is not just a general creative agency that knows a couple of designs or video software. At What a story, the team understands the technology and enjoys it! They are and have been at the consumer side, creator side, and seller side too. This experience makes What a Story a more reliable partner than current agencies.
What a Story is a place where Strategy, Creativity, Technology, and Service-minded people, merge together to explain complex things in the easiest way possible.
The founding team of What a Story continues Vikas Tiwari, Himani Verma, Raunak Hajela, and Nagendra Ch. (former co-founder). The current company size: is 25.
About the Core Team
The Core Team of What a Story
Vikas Tiwari | CEO, What a Story
Vikas Tiwari is the CEO, he was working as a video professional in the industry for the last 8 years. He also has a visual branding background.
Himani Verma | Director, What a Story
Himani Verma is the director, she was working as a branding and design consultant for many small and big brands!
Raunak Hajela | CTO, What a Story
Raunak Hajela is the CTO, he is into core tech, which is the backbone of any service business today! He has developed many tech products and consulted startups!
Nagendra Ch. | Bd & Sales, What a Story
Nagendra was a co-founder but left What a Story earlier due to his personal issues. Now he is with the startup as an advisor and leader in his department!
Work culture @ What a Story
What a Story follows the open door policy and collaborative culture! Have certain and limited expectations from each member. Below are the Key Actions the startup expects from all members:
What a Story tries to match 3 Characteristics in every member whom the team wants to work with –
Clear (Clarity will improve the work & reduce the time required. Understand the requirement first)
Creative (Try different ways to do a task, do not be afraid to fail)
Effective (Focus on the output, not the input)
“Find Creative People, Provide them enough resources, and give them enough freedom, whether itâs related to ideas or working style” Vikas added.
What a Story – Name and Logo
The common thing in all the co-founders was ‘The Story’, which connected them. Each story is mind-blowing and inspiring. They will chat about that sometime and then one may say âWhat a Story!â
The team wanted the same impact for its clients and make content that can inspire their audience! And honestly, each business has a story to tell, and What a Story wants them to invite the audience in their story.
What a Story Logo
What a Story – Business Model and Revenue Model
As of now, What a Story has a general business model, Project to Project and Recurring.
Price Range: 50k â 20 lac in between. It varies from project to project.
Profit margin: Currently, around 20%
What a Story – Launch and Marketing Strategies
Asking their own people to give some work and referrals.
What a Story made a few viral designs in the early days, which helped it to get eyes in the market.
What a Story’s strategy was simple: Do Quality work so people can refer
The partnership was definitely useful for a business like What a Story. The startup did multiple partnerships with web, graphics, digital marketing, and other agencies.
What a Story started providing services to solve the problem instead of delivering the scope of work. It focuses on the actual problem and then consults its customer in the right way to solve it. It could be What a Story or others, but the problem has to be solved and the client has to have a good impression. The true value of money is the team’s promise!
What a Story has a zero budget spend on marketing. The startup is just near to finalizing the CMO who will decide the future of What a Story’s marketing strategy.
In early days, everything was challenging apart from making its own logo!
The one major challenge,What a Story faced was the Price, which it wanted to get paid by customers. The startup does personalized work which takes longer than usual but has a way more impact than general communication design or videos. So its pricing was slightly upmarket too which was hard to explain to clients. So, the team started documenting each step of work and started showing it to the clients! Also, video testimonials played a big role in its sales pitches!
Due to lack of sales conversion, the team tried to put its hands in low-budget creation but since the team is built with a purpose to make high quality solutions, they couldnât make it happen.
What a Story – Current Status & Growth
Operating locations: Fully Remote but it has a presence in multiple places in the country. Head office is in Hyderabad
Revenue: Seven Figures
Profit: 15-20%
Userbase: 600+ Clients
Notable clients and partners: Cyient, HCL, MakeMyTrip, Tahaluf, IMI Mobile, Shuttl, Conneqt Business
“We have bigger and ambitious plans for our Video Department. Setting up our end to end video studio so we can optimize the cost for business owners is an important plan! You will see a lot of news on our website in the coming days!” Vikas added.
“We canât say that they are competitors. Being a creator, we need inspiration from many other companies, cultures and people. We get our inspiration from Sandwich video, DemoDuck, YumYumVideos, and couple more!” says Vikas Tiwari, CEO @ What a Story
What a Story – Tools Used to run Startup
Apart from the Google apps and Adobe apps, What a Story uses QB, Clickup, Clustdoc & many more!
Best Animation Video Production 2019 by DesignRush
Top Animation and Multimedia Company by goodfirm.co
Top Video Production Company by Superb Companies
Agency of the year 2020 â Ad World Master
Featured at: Inc42, vidsaga, FilmLifeStyle, SmartWebCreator
What a Story – Future Plans
What a Story has amazing plans for the future which include services expansion and product development! To conclude everything in a simple line – âWhat a Storywants to be the world’s most impactive end to end video agencyâ
What a Story – FAQs
What is What a Story?
What a Story is a creative agency that specializes in Modern Solutions for Modern Businesses. It offers video production, branding, and development services.
How does What a Story make money?
As of now, What a Story has a general business model, Project to Project and Recurring. Price Range: 50k â 20 lac in between. It varies from project to project. Profit margin: Currently, around 20%
Who founded What a Story?
The founding team of What a Story continues Vikas Tiwari, Himani Verma, Raunak Hajela, and Nagendra Ch. (former co-founder). The current company size: is 25.
Is What a Story bootstrapped?
What a Story is a bootstrapped startup.
How does What a Story work?
Once you reach out to What a Story, you can get a free consultation and diagnose the business problem. Based on that, the agency will advise you the solution which you can opt or try DIY. It offers video production, branding, and development services.
The food supply was taken over by apps such as Swiggy and Zomato and Ola, Uber and Rapido took over the rides. But Dunzo combined both possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting source of services.
For them to focus on social distance and hygiene controls immediately when creating a brand recall is of utmost importance. Here is a Dunzo Case study that focuses on the dunzo marketing strategy.
Dunzo is simply an app that offers services to deliver and transport. It provides food supply, pick-and-drop facilities, distribution of packages, local messages and a whole list that goes on. The Dunzo USP, can be understood with Dunzo tagline, âLet’s Dunzo itâ which basically means that the platform is the destination if anything is to be moved from one location to another. The Dunzo founder is Kabeer Biswas, who launched the platform in January 2015. The headquarters of Dunzo is based in Bengaluru Karnataka.
Dunzo is the first direct investment of Google in India due to its sound approach. Some of Dunzo features of dunzo are its easy payment options, integration with social media, GPS tracking in real time, OTP assessment, cashbacks & discounts. Dunzo target audience is anyone and everyone who uses their smartphones.
Dunzo logo
Dunzo Services
Since Dunzo branding is based on being a consumer service platform, it offers a wide services such as sending packages, pick up and drop services, grocery or laundry delivery, local couriers, medicine deleivery, meat and fish supplies, online food ordering.
How does Dunzo work?
Dunzo is a simple app to use. The user raises a task, specifying what they want done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface, while dunzo customer care is  efficient in helping their customers.
In its commercial campaigns, it faces many obstacles. The key goal of Dunzo marketing strategy is to spread knowledge about the multi-usefulness of the app by promoting it through using various means that can be online or offline. But since Dunzo marketing is done online these days, the platform uses Dunzo social media pages to successfully create a unique identity to its consumers.
Dunzo’s USP
References from Bollywood
To draw people’s interest, Dunzo marketing uses phrases and dialogues from Bollywood. The everyday notifications are typically interwoven with powerful songs or film titles.
Dunzo uses Bollywood References
Meme Marketing
In Memes and Dunzo Ads, the brand is an influential trend follower. Through Dunzo instagram page, you can see that the brand easily adapts to the Internet and its new meme-based posts for marketing becomes trending. The Dunzo memes are well known for being relevant and witty.
Dunzo Meme Marketing
Moment Marketing
Dunzo moment marketing is a strategy where a brand designs marketing messages or advertisements by using relevant content from the current events. Dunzo is an expert when it comes to moment marketing because they pick up the right topic, which the customers know well about. These marketing campaigns capture the attention of people especially on social media and gain followers.
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Dunzo marketing material is often vivid and coordinated with the key green or black colours of the Dunzo logo. Â The brand creates a strong immersive environment, which instils optimism on small screens. As for Dunzo social media involvement, Instagram, Twitter and Facebook work well for the brand. It strives to spread daily life posts with the aid of its mascots, Harri and Dunya. These characters, dressed in Dunzo gears, represent the thoughts of a Dunzo-partner in daily circumstances.
Dunzo branding aims on creating brand communication around its troops. The goal is to illustrate the operations and unity between the various brands because, in this time of crisis, they are all together. Dunzo also shares individual employee information and stressed their hard work to keep things going. The organizations in which Dunzo had collaborators were also communicated.
Dunzo Social Media Marketing
Dunzo Comic Series
Dunzo ads has come up with a unique way of engagement called âDunya Ki Duniyaâ revolving around a character called âDunyaâ and her everyday life. This is a fun and a quirky way to market the brand and its services. Sometimes, Dunzo Memes also have other comics in them.
Hyper-Local Communication
As Dunzo manages hyperlocal supplies, it is important that the urban spaces for which Dunzo provides services are expandable. It did so by using graphic designers as well as by manipulating real-life images. Dunzo USP is to catch the pulse of the city and describes how it wants to make a part of people’s lives.
Like any other brand that deals with customer service, Twitter is key to Dunzo. Dunzo uses twitter to make customers feel heard with two-way communication. Recently, it has become more relevant than before as people tend to have more questions about deliveries during the lockdown. It is also helping them highlight available brands and operations
Content in the Mundane
One of the interesting aspects of Dunzo social media communication is how they create content out of mundane objects. These are almost always themed around food, something that works well because of the intrigue and relatability factors. Dunzo app help people look at these objects in a new light.
Dunzo’s Content in Mundane
Campaigns and Consistency
Dunzo ads campaign got its inspiration from a famous Instagrammer ‘Dude with sign’ who stood in public places with signboards that had various topics like spreading awareness spoken about. Dunzo marketing strategy was among the first set of brands to have used the format in their communication. Since then, it is something that has been consistently used in their communication multiple times.
Dunzo’s Woman Empowerment Campaign
Dunzo brand positioning is such that it delivers nostalgia with the #90sRedun campaign. Dunzo uses memes to pay  tribute to iconic commercials by redoing them with brand integration, rewriting taglines with a twist, and utilizing these brandsâ legacy to pull us back into simpler times.
Dunzo 90’s Campaign
Conclusion
Dunzo’s marketing strategy success is evidenced by the fact that it became a verb, letâs say Dunzo! In order to increase public engagement, it is crucial that brands develop trendsetting marketing strategies. As companies expand, the clutter is important and the right audience is reached. Modern marketing techniques, which publicity companies would use, are available for this. With the help of this Dunzo case study you can also take tips and improve your marketing skills.
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Dunzo USP – Mobile-based virtual personal assistant for the city and urban people, assigning real people to get complete chores involving consumer goods, for a specified service fee within the city limits.
Who are Dunzo’s target audience?
Dunzo’s target audience is anyone who uses their mobile. This is to create platform for all age groups to make use of it.
What services does Dunzo provide?
Dunzo can change the way you move things, how you shop and lets you access your city. Dunzo is an app that connects you to the nearest delivery partner who can make purchases, pick up items from any store or restaurant in the city and bring them to you.
How does Dunzo work?
Dunzo app is simple to use. The user raises a task, specifying what they want to be done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface.
What is Dunzo?
Dunzo is simply an app that offers services to deliver and transport.
Shubham Kumar
