Competitions are a great way to challenge oneself and others also. Also, holding such competition is an awesome way to promote your brand and also for customer engagement. As per a survey, 52 percent of consumers are motivated to stay connected with a brand by contests or being asked for their input about current or new products. Thanks to social media which gives one of the most effective and lucrative ways to interact with our customers. Hence, startups can use this strategy to gain more attraction in less budget.
In addition, contests enable you to engage your audience because in contests you and your customers both interact with each other which ultimately deepen the connection. If you want to increase your audience base as well as get content for your business then user-generated content (UGC) Promotion like photo and video contests can be the best option to just do that. Here is the reason why to use contests as a marketing tool.
Some of The Reasons Which Made the Companies Decide to Run Competitions As a Marketing Strategy:
This allows the brand to recognize and reward loyal customers (as well as those all-important new ones). Ultimately, competitions can be a quick, low-cost incentive to encourage your customers to do some of your marketing for you.
Now There are Two Types of Promotion:
The 2 common types of promotions include
Sweepstakes (chance-based promotion) – When conducting sweepstakes, it keeps the call to action clear and the forms easy to fill out.
Contest (skill-based promotion) – For contests, there may be a public voting or closed judging or a combination of both. In this method be sure that the criteria for winning are clearly articulated and readily available.
In either model, consider rewarding participants with coupons, discounts or smaller prizes to reward their time and effort, if even they donât win the grand prize.
Running promotions involves adhering to laws and the guidelines of individual channels/ social media network. Promotion containing all 3 (prize, chance, and consideration) is deemed to be an illegal lottery. Either eliminate chance or consideration. To keep everything legal, youâll also need to disclaim the platform that youâre on, stating that they donât sponsor the contest. This will be found in the terms of service of whichever platform youâre posting on. If youâre going to do anything related to kids, make sure you have something saying that the legal guardian is the one thatâs entering because there are some legalities around that. Also, clear out all the rules and regulations related to the contest, making it transparent for the participant.
For Example:
Facebook promotion guidelines include the following Donâts:
Administer a promotion directly on your Page or use Facebook features as an entry or voting mechanism.
Automatically enter someone for Liking, posting a photo or comment.
Use a like button for voting.
Use Facebook channels to notify the winners.
For Twitter, the 140 character limit can make disclosure of material and policy items challenging. Make sure to host the information on your website and link to it often.
How To Run a Successful Social Media Contest To Get The Desired Result?
Begin with the end
The first rule of running any marketing campaign is to know what you want. So start planning to establish a clear goal before to achieve the highest engagement. It can be anything from trying to get newsletter subscription, expose certain products, gain brand loyalty, more fans, followers on social media or increased traffic to your site and blog. Then, work on the prototype where you have decided to increase the marketing, especially using the contest as a method.
Select the type of content
Integrate your brand messages into the contest â whether itâs adding product information that may catch peopleâs attention into the contest itself or throwing other posts to your Facebook page with interesting information about your brand.
Choose the right platform
Based on the goal, find where your target audience hangs out. You can promote your content across all social media platforms; however, choose the primary platform as the place youâll collect data.
Have Clear Contest Rules
For example, if the contest is for the number of Facebook likes a photo receives, make sure to specify that multiple votes from the same IP address will be discounted. And if youâd like to reuse images submitted as part of a contest, be sure to clearly state that in the contest rules as well. It will save you a lot of time afterwards!
Typically a contest should run for at least 2 weeks but not more than a month. Entries started to tail off at the 12-day mark, before picking up again right before the end of the contest.
What to Give Away?
The general idea here is to give away something that is valuable enough for most people in your market to stand up and take notice. For some markets, this might be an item in the INR 10,000 – INR 15,000 range, and for others, it might be as small as INR 2500. You can also give away something that a large percentage of your market will want. Don’t make it something obscure. You want the item to be inherently valuable and also broadly desired, to maximize the reach of your content.
Executing the Competition
Moderate submission entries, many platforms have built-in options for moderation. Make sure to approve all images for photo contests before they get posted, in case there is inappropriate material. You can drive heaps of wild engagement with a social media contest. It just takes a bit of planning and execution to make it a smashing success.
Contests are really helpful in generating a huge number of leads and bring success if executed properly and keeping the public in mind. Comment below, if you have used contests as a method for marketing at any point of time in your brand promotion and how much success it has become in terms of the promotion of your brand in the public eye.
Every year, thousands of trade shows are held across the globe. They are popular, not to mention effective, way to promote products and services to a wider audience. Trade shows have been effectively used to scale businesses and as an essential tactic in taking them to the next level. Startups can find particular success at trade shows as these shows thrive in key areas such as emerging technology and innovation.
The best thing about a trade show is that the startup or small business does will find a ready-made audience available to them. Pick the right event and you will find a significant audience of your target demographic available to you.
âGearing up for a trade show is like putting together a giant jigsaw puzzle. Pieces can come up missing, but companies should do their best in advance to make it all fits together to their advantage.â â Susan Friedmann, Author
Trade shows are equally popular with customers as they are with exhibitors for several reasons. Firstly, trade allows customers (whether B2C or B2B) to investigate all their options before purchasing goods or services. This is great for startups, too, because it allows them to have real-time interactions with customers and inform them about their product. Secondly, trade shows are frequented by investors because it is a well-known fact that these events are marketing hubs and allow investors to discover the latest startups worth investment. Investors are key players in growing your startup, which can be seen in this example of a startupâs incredible growth.
Once you have made the wise decision to attend a trade show, it is critical to make sure you make the most out of your attendance. Here are some trade show advice and tips for startups to maximize your trade show presence and use the event to attract new customers, drive sales and grow your business.
Trade Show Advice
1. Know Your Niche
Invest in a trade show that is geared towards your products and services. It is obvious that a car accessories company should exhibit their products at an automobile show instead of at an agricultural festival. However, you should dig into this a bit deeper, as within each industry there is a range of shows and you should make sure to attend the ones suitable to your niche in order to avoid wasting time and money. In the same way, you must find a trade show which has an audience relevant to your brand. Knowing your niche inside and out will help you to make such decisions.
2. Invest In Your Display
First impressions last forever. The very first impression your startup will give a potential customer is through your booth or display. A well-made booth will convince attendees that your is professional and is serious about business. Investing in a professional booth from a company like Fret Free Productions will be well worth the investment. A poorly designed display, on the other hand, will not attract consumers and may give an impression that something is lacking in your company, which is not what any startup wants! It pays to hire a professional to design your display because it is the first impression of your startup that people will have. Make it attractive, on-brand and sure to capture attention even in a busy trade show all!
Ahead of the trade show event, be sure to let people know that your startup will be attending! Marketing your attendance may attract people who have had an eye on your product for a while, or may help you attract brand new prospects. Use the power of social media to promote the trade show and send out invites to people in your network who may be interested in attending your display at the event. Instagram, Facebook, Twitter, and YouTube are good platforms for this.
Before the show, gather your teammates and employees and decide on a game plan. Discuss ways to approach customers and promote your product and company. Being prepared in advance will pay off on the final day. You can even go as far as to have a âdress rehearsalâ of how to set up the booth and how to talk to customers.
5. Encourage Your Team Members
Remember that the success of your startup depends on the performance of your team. Keep them motivated and happy to ensure they perform strongly at the show. Encourage them to do their best. Leadership skills are vital in such situations. Do your best to stay calm and work side by side with your employees. The result will be workers that are happily engaged in promoting the startup and introducing new customers to your company.
Allow your customers to ask questions. If you talk to them and be open to discussions, they will gain a better understanding of the product and will be more likely to purchase it. Samples are another brilliant way to capture your customerâs attention and interact with them. Testing the start upâs product or service first-hand is a sure way to boost sales! You could also set up other fun, interactive elements that will help draw attendees to your booth such as games.
7. Organize Your Time And Resources
Start planning your display well in advance to avoid any unwanted bumps in the road. Even if a problem does occur, by starting early, you will have ample time to resolve the issue. Being late to the event will make your startup look unprofessional. It is a sign of lack of commitment, so be sure to arrive well in advance! As for resources, create a detailed itinerary and check you have everything you. Also, make sure your employees all arrive. Employee presentation is critical. It is a part of what defines your brand. Ensure their outfits are well pressed and clean.
8. Give away stuff for free
Customers love free stuff. You can offer simple things such as freshly baked cookies. You can go a step further with promotional goods such as pens, hats, notebooks, or water bottles. Try to offer something relevant to your brand. When customer sees your product more, he or she will become more eager to find your booth and see what youâre about. This strategy is great for sales because once someone has tried something, they often feel obliged to make a purchase.
Keep a stack of printed flyers and contact cards ready to distribute amongst visitors. This will help them remember your startup and have a way to contact your team for future reference. Make sure they are well designed and professional. Flyers and cards can have a lasting impact on customers, so keep them well stocked and ready for distribution!
âBe audacious and memorable⌠but smart⌠and relevant.â -Ken Krogue
Conclusion
Keep these tips in mind when planning for your startupâs trade show. Whether it is the first one, or the last one, the event deserves your full attention. Trade shows can be the key to a successful entrepreneurial future for startups. Your next trade show might just be where youâll meet your next investor, so make sure to give it your all. Stay on top of things, be organized, and on time. Be patient and responsive to your customers’ and employees’ needs. By following these suggestions, your trade show event is bound to be a roaring success!
With Februaryâs beginning, it is the season of love, the season of romance and season of Valentineâs. From 7th February to the day of love i.e  14th Feb, valentineâs week is a great week for celebration for the lovers. Valentineâs week is also a great time for the companies to launch their products related to Valentineâs day and promote them by using their best Valentineâs day commercial. Valentineâs commercial is very beautiful and celebrates both love and the business, in the scenario.
Here we are ruling the best Valentineâs day commercial celebrating love and romance:-
Heineken-The Date
Released in 2011, Â Heineken, The Date advertisement has 75k views on Youtube. It is an ad where the Heineken legend woos his stunning date on an epic journey which is a glamorous tribute to all magical dates and legendary night outs. The ad was shot in London in the hip atmosphere and is shot very beautiful and magical way. âTHE DATEâ has a musical score that features the Bollywood 1960s track â Jaan Pehechaan Hoâ.It also shows the introduction of a new Heineken legend. The young couple dances in groovy beats and go around and enjoy their dates like no tomorrow is the most beautiful part of the AD.
In 2004, the popular fashion brand Chanel released their Chanel No.5 The Film, which is one of the most romantic ads of all time. It is directed by the flamboyant Australian filmmaker Baz Luhrman. The film costs around $24 million dollars and features another Australian legend, Nicole Kidman. The ad features Kidman as a celebrity who disappears and runs off with a man who doesnât know the existence of her so he asks âWHO ARE YOUâ? , which she replies with an answerâ Iâm a dancerâ.They have a love affair on the open roof of a NEW YORK building which features a huge Chanel sign and then the star returns back to her red carpet lifestyle. The ad has 3.5 million views and 6.7k likes on Youtube.
With over 1.3 million views, it has 8.1k likes on Youtube. The I minute 30 seconds ad tells the love story of a young boy and girl, who shares their first kiss down the bottom of the garden and after sharing their moment, the couple then morphs into a young couple and then into an older one with their kiss getting more passionate and finally, the couple grow old together but has no signs of falling out in love., with the ad ending with the lineâ GOOD THINGS LAST FOREVERâ.
Google Parisian Love
The Google ad was launched in 2009, has  24k views and 1.2k likes on Instagram. The advertisement is for 52 seconds. The story is of an unseen protagonist entering search terms likeâ impress a French girlâ, âlong-distance relationship adviceâ,â directions (from the US to Paris), etc in Google. the texts are further like âchurches in Parisâ,â how to assemble a cribâ which shows the increase in romance, shows the progression in a love story.
KFC is known for serving one of the best fried chicken. Likewise, their ad in 2011 is one of the best-romantic ads for valentineâs day. With over
794,93o views and has around 3.3k likes. It starts with a group of kids eating a KFC outside while an old lady walks out on to her balcony and sniffs the air approvingly/ She then returns inside and dances with her husband and as the two of them bob and pirouette, they grow younger and younger before transforming into two children lying on a bed the little saysâIâm hungryâ before the camera pulls back to weird sticker on the side of a dressing table bearing the face of the âColonelâ and the wordsâ SO GOODâ.
With customer retention in general, there are a few key ingredients you need for success:
A deep understanding of your customer
The ability to provide exceptional customer support
Loyalty rewards
Now, these three ingredients arenât the only thing youâll needâafter allâyou still need a product that stands out from the rest. So how can you actually get your product to stand out from the rest? Interestingly enough, you can use email to not only tackle all three areas mentioned above, but to also get your product to stand out through continued interaction with customers.
Even in a heavily crowded market or industry, the companies that reach out consistently are the ones who give their customers top-of-mind awareness of the brand. Retention emails an easy way to remind customers that you exist and provide value to them. They can make all the difference to get your product to stand out from the competition and ultimately close more business.
How email helps
Before I get into how to use emails for customer retention, let me explain why email works so well in the first place.
It helps you improve communication with your customers
Itâs a cost-effective way to stay in touch
Itâs easy to use and can be set up to run on autopilot
Now, we will see how to write emails for the first stage of SaaS cycle i.e. Awareness.
Welcome emails have some of the highest engagement stats of any sequence. It’s the perfect opportunity for you to set the tone of your relationship and establish your brand in a favorable light. First impressions count for a lot! When it comes to customer retention, itâs essential that you start the relationship off on the right foot. This really sets the tone for your new partnership.
One of the best ways to do just that is by using a Welcome or Activation email. With this, youâre introducing your customer to your brand and giving them that warm welcome theyâd receive if they were in person. Plus, you can (and should) also use this important message as a chance to guide your new customer into taking their next stepâusing your product!
Example provided by Buffer
This next example also captures the warm and friendly tone you want with these emails:
Lumosity welcome email
Again, weâre greeted with an eye-catching image and a big welcome message. You also see a message that sounds just as if the person was right in front of us thanks to the phrase âWeâre glad youâre with us.â On top of that, youâll notice that Lumosity also makes use of social proof: âYouâve just joined a global community of 85 million.â
Farmers Insurance, for example, launched its 15 Seconds of Smart campaign: short, 15-second videos educating their audience on insurance opportunities – while being wildly entertaining. These snackable bits of content were delightful, shareable, and educational all at once.
Farmers Insurance
Creating a conversational and warm welcome email is a must; but you should also consider adding in the very next step youâd like your customers to take. This helps them engage with your brand right away and gives them more guidance on what to do from there. First impressions count. A lot. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them.
By doing nothing, you make it difficult to create a strong impression. Whether you use auto-responders or send the emails manually, welcoming new subscribers to your company email list is a great way to build a strong relationship from the beginning. In the email, make sure you introduce yourself and company. You can also provide helpful links to content such as most popular blog posts or white papers, or links to your social media profiles. When to send: Each time you get a new subscriber.
With this email, theyâre helping new customers dive right into everything they have to offer. But theyâre doing so in easy-to-digest bite-sized chunks. Youâll notice this in the way theyâve used different colors for each section and only a short 2-3 sentence description. Whatâs nice about breaking up this email into two parts is that you never overwhelm your new customer. Instead, you offer them just enough info to get them started.Consider breaking up your welcome and next steps emails into two different ones. By doing this, you can keep everything simple without overwhelming your new customers. Example provided by SumAll.
SumAll
When SumAll acquired Flutter, a tool that helps businesses grow their Twitter following, one of the first things they did was inform their subscriber list. In doing so, they were able to create new interest in their product offering. So, for prospects that were not sure whether SumAll was the right fit for their business, announcing this kind of news is likely to have a more positive impact.
You can implement it whenever you have news to share, such as winning an award, changes to product offering or new pricing options, for example, announce this news to your subscriber list. You can either include all of the company news within the email or itself, or link the email to a landing page. When to send: Each time you have news to share.
The role of email as a measurable, cost-effective marketing channel is clear. Backed up by both professional opinion and industry statistics, email has an important value for businesses in creating sales, leads and revenue, and retaining customers. So, learn how to engage with customers during awareness stage and apply it to your business. This will help you to grow your business and get loyal customers. What do you think about the article? Please let us know in the comments section.
StartupTalky is one of the largest and the active communities connecting startup ecosystem across the globe. StartupTalker is one such section on our platform where we interview professionals from our community and to learn from their experience.
Today, we are interviewing Mr, Abhishek Singh, Marketing head @VakilSearch, one of the biggest legal service provider in India. This is the story of this marketing hero in his own words.
Abhishek, give us a brief on your academics and professional journey.
To talk a little about my academics and initial years, I completed an MBA in Marketing from Bangalore University. I’ve spent the last 12 yrs working with media industry very closely. I spent my first few years with some of India’s best startups like Via.com, CommonFloor.com etc. I specialize in media planning, buying, advertising, marketing automation, growth hacks, team building etc.
I was one of the few initial hires at CommonFloor who was instrumental in taking the brand from 30 to 1200+ employees. During this period I was responsible for end to end marketing initiatives at Commonfloor from the brand launch to digital campaign to first TVC etc. in the year 2012 to 2015.
How does your Normal Day looks like?
I typically start my day with meditation. To me reaching office early is a must. After which the first thing I do is analyse the previous dayâs numbers such as Marketing spends, website traffic numbers, lead numbers etc. This is one of the vital habits I follow day in and day out. Based on the analysis, I call my team and plan the day to ensure the smooth functioning of the marketing activities. Of course, as a Marketing Head, I attend meetings and discussions spread across different sections of the day.
What do you think has made you a good marketer?
Reading books and watching Cricket have always been a few of my favourite hobbies. Growing up, I was always intrigued by advertisements and how a product was marketed. Therefore, I took a keen interest in learning and developing it.
While I was doing my Masters in MBA, many of my classmates were preparing to get into sales. Personally, I felt I had a calling for Marketing, though I knew it may not be as illustrious as a career in sales. However, I had a thirst for it and was eager to add value to marketing right from the beginning.
Some of my noteworthy accomplishments in Marketing were, PKHD – Property Ki Home Delivery which was ideated on the concept of, âIf Pizza can be delivered at home, well, why not property?â This campaign garnered the Most Innovative award in the Real Estate sector at the First Time Multiple Marketing Forum.
In 2019, I ideated the iAdvocate campaign, on the tagline Voice out Bâcause. âiAdvocateâ, was a CSR initiative, which allowed people to champion against causes that they were passionate about such as violence, sexual harassment, human trafficking, honour killing etc, just to name a few. The public was given a chance to voice out for a cause on their social media platform. The cause that secured the highest number of votes was supported through this initiative. âWomen empowermentâ garnered the highest support. As a result, Vakilsearch partnered with a Womenâs NGO in Chennai and gave away day-to-day essentials and infrastructural supplies to 105 girl children living in the home.
What do you think about the current scenario of marketing as a career?
Absolutely! Marketing is a creative-driven career. Though Artificial Intelligence and Machine Learning are slowly replacing a lot of people and their jobs, when it comes to Marketing, a machine cannot match a humanâs creativity. Having said that, different tools such as automation etc. can make the working better & easier but it cannot replace a good marketer. Â
Do you think one needs a degree to become a good marketer?
To be a good marketer you donât necessarily need a degree. However, what a Marketing degree can do is, it could definitely complement and give the person an edge over the others.
What have you failed at?
Downs have been plenty. However, as a result, I am what I am today because of my setbacks. Some of my early lessons as Marketing leader was to start taking decisions no matter good or bad and stand for it. Being answerable is vital no matter what.
Challenges & Struggles: Vakilsearch being the most disruptive company in the legal-tech sector is aiming to do something which hasnât been done so far. We are registering close to 10% of companies and 3% of Trademark month-on-month in India. So, the challenge is rather big, because, in order to scale up to 12% or 15 % and 5% Â to 7% of Company Registrations and Trademark registrations respectively in India is an uphill task.
However, what others see as a challenge we see as an opportunity. The legal sector is also heavily dependent on offline while we are trying to make this market online. Nevertheless, we see this happening as a collective effort of the industry itself. And thatâs where Vakilsearch comes in. We educate people and make them understand that what you do offline often through laborious processes, could easily be done online with a lot more transparency, better pricing and amazing customer experience. So, I term this as an opportunity, though it is a big challenge that is standing in front of us in 2020.
What are your Superpowers?
I respect values a lot. I like being answerable and therefore I always deliver. I am also very disciplined in my approach. That makes me stand apart. Most importantly, I carry values. I also believe in this saying, âDonât say what you cannot sell. Say what you sell. There should be humility in your approach which I always try and embody.
What are some tools and Gadgets that make you feel like the Doraemon of the Marketing world?
There are multiple tools that I use for Marketing that makes me feel like the Doraemon of the Marketing world. To name a few, Automation tools such as Hubspot, Gamooga, Marketing tools such as SEMRUSH, Google Analytics, GTM, APPS FLYERS, Meltwater etc.
Who has a significant influence on you professionally?
My Eldest brother who is a Marine Engineer had a significant influence on my life. His discipline and hardworking nature had an impact on my career. I learned how to be fearless and kind from him. I also admired Swami Vivekananda and learned from his life and his teachings.
What are some hacks you have learned in the Marketing world?
The life of a marketer is a mix of product marketing and Technology. The moment we learn how to stitch both together, we can devise a lot of hacks at every point. These hacks could be growth hacks, traffic hacks or even attention-seeking hacks. However, when we talk about hacks there are no shortcuts as such. When we learn to analyse the data, it will give us a lot of insight on where to improve and how to cash it. Â
Whatâs your workspace setup like?
Discussion@VakilSearch
How do you recharge or take a break?
While talking to my team I recharge myself. The more I recharge them, the more it recharges me. In a way planning, inspiring my team helps me grow.
What’s the most inspiring quote for you?
Be fearless yet polite.
What are some marketing blogs and books you would recommend someone to read?
I would definitely recommend every marketer to read Hacking Growth by Sean Ellisand Morgan Brown and Subscription Marketing by Janzer. Â
If you get a chance to start your marketing career again what would you do differently this time?
In case I start my career again I will give more emphasis on learning and making use of the available tools to solve problems on my own.
Marketing on Quora brings a lot of traffic which converts like crazy. The Internet is a great place for brands and businesses to connect with their audience. Social networks. Bookmarking site and discussion forums have greatly helped us to keep building our brand visibility regular promote goodwill in the crowded market where our audiences live.
One site that we surely need to consider is Quora, Founded in 2010 Quora is a social question or answer community. The users can vote which answers are most helpful. Beyond ask and answer you can target your question to specific Quora users, asking them specifically to weigh in with an answer along with others in the community.
You can search for specific questions or topics related to your business and follow these to receive notifications of new questions. Overall itâs a great platform to know about your industry and connects with relevant people. Â
If you have been neglecting Quora for a while, go and create a profile on Quora to get the exposure to the potential audience. If you have already signed up start engaging. Quora has great untapped potential for B2B marketers. So, Let’s get started on how you can use Quora for business or Quora for marketing?
Quora is a nice place for marketing, people generally concentrate on queries only, and they search for specific solutions for their problems. If they find your link in the solutions section, That traffic is absolute and there is a high probability of conversion. Quora is a goldmine for content creation and promotion. Quora is a vibrant question-and-answer website where a community of users can pose questions and answer those they have the knowledge and expertise to answer. You can easily do Quora marketing and get traffic to your website
What makes Quora so useful is that you can ask a question (an âA2Aâ) on any topic imaginable and someone will surely have an answer for you. The community is stellarâyouâll find pretty much every CEO and VIP on Quora, all helping the community get the answers it needs.
Quora is probably the best source of free expert and professional opinions other than Wikipedia. Youâll be surprised to know-how more than 3 million users share their expertise and insights every month on all sorts of topics. You name it Quora has it. The best thing is all are accessible for free of cost. This is a significant audience of well-intentioned curious knowledge-seekers.
Next, you can build your expertise and authority in any particular or any topic you choose. You can also get insights and learn from users, customers, industry experts and influencers on the topic you asked or follow. You can find out the question to give a direct answer to anyone asking about your product or service. Â Lastly, Quora is a great platform to do market research and for competitive analysis and know whatâs hot in the industry currently. Quora marketing can help your business to grow at faster rate.
The links on quora are a no-follow once there may not be many benefits in SEO however you can get very nice traffic from there.
How To Use Quora For Business?
Create The Optimal Quora Marketing Profile
Quora is a community of professionals and thinkers. Once someone liked your answer, they tend to know more about you then connect and follow you. Having a profile without much information can lead to losing that followers or the potential customer.
Try to give your profile a professional look with images, website, writing about me section, adding interest and area of expertise, location, previous companies, and others. You can also add a tagline, website URL, connect all other social media sites which will help people to connect with you in a better way.
Quora also gives you a great exposure by showing your bio (name +Tagline) on the top of your answers. However, these are restricted for 50 characters only. You can use this opportunity to get a great exposure for your brand. Just put up your brand name at the beginning of the tagline.
You can also create an appropriate tagline for each different topic. To set up a topic-specific bio, click on your profile page. In the right column, youâll see a list of âKnows Aboutâ topics. Next to each topic is a link to âDescribe your experience.â Clicking here will let you set the topic-specific bio.
One more thing: Quora has an account verification option, but similar to Twitter, the verification is passive. You cannot request it. You must wait for Quora to approach you and make the offer to get a âVerifiedâ label.
Quora Profile
Be Active And Build Your Followings
All this helps you get found for Quora marketing and may make it easier for people to seek you out when theyâre looking for Quora users to answer their questions. After you have completed your profile, search for different topics you are interested in and follow them.
You will get the latest discussion and updates on that topic in the home feed. It will also send you notifications so that you donât miss any questions. Â You can read them, upvote or take part in the discussion by commenting on your views. Upvotes appear on your public profile straight away and can be a good sign that youâre active on the site. More upvotes you get means more people follow you and you can easily guide them to your business website through this Quora marketing.
Finding The Best Questions To Answer
You can answer any question and build your expertise around that. However if If youâre looking for a great way to solidify your brand answer questions strategically. It’s a great opportunity to let everyone know that your brand is knowledgeable of certain industries, making your trustworthiness “points” go up. Â Search for your chosen topic. This will narrow down the questions significantly.
Choose a topic that fits your business, that youâve written about recently, or that you have meaningful stats for. Find threads with lots of upvotes. The upvotes signal that the questions are viewed a lot. A popular answer here could potentially lead to thousands of views per day (and dozens or hundreds of clicks back to your site). Find new questions. You stand a greater chance of bubbling up to the top of the answers list if your answer comes early. It gives you a great chance to scatter your links—just try not to be spammy
Build A Quora Page For Business
Much like Wikipedia, anyone can create a page on Quora about anything. This makes for a great chance to build a company page for your business. To do so, start by searching for your businessâs name in Quora. From the results page, if you donât see the name listed as a topic, you can look in the right sidebar underneath the âAdd Questionâ box and click the link to âCreate Topic”.
This gives you the option to name the topic and add a brief description. Once your topic is live, you can request for the Quora community to review the topic. This is particularly helpful for people wondering if they should invest in a subscription to a service or otherwise get involved with a company. For you, itâs a great way to add a bit of social proof and testimonials to your brandâs presence on Quora.
Perform Research On A Topic
What are people asking on Quora? These questions can lead to great blog posts. There are a couple of ways to do this. Flip through the questions-and-answers from the topic that your blog covers. Check to see the popularity of the threads. Are there lots of upvotes? Lots of conversation? These might make great blog posts. Validate your idea with Quora. If youâve already got a seed of an idea, search for it on Quora to see what people are asking about it. You might find a particular direction to take or a new angleâor even just the validation you were looking for.
Get Quick & Easy Crowd Sourced Content
Not only can Quora help you come up with story ideas, but it can also help you come up with entire blog posts. This idea of crowd sourced content follows a bit in the mold of a roundup post. Ask people their opinion on a topic and collect all their answers into an article.
With Quora, you can ask for stories or experiences that people have had (rather than a specific, closed question with a single right answer). Some great examples of questions like these include: If itâs a general question where the value comes from any and all answers, you can leave things here. If youâve got a question thatâs quite specific to those who know their stuff in your industry, then you can go through a couple of extra steps.
First, make sure your question is unique and categorized correctly. This will help the right people find it.
Second, invite certain Quora users to answer the question. Youâll see this option after youâve posted your question to Quora (see below).
Have many responses in the category your question resides in Good response rate
Cost â are they free to ask or will it cost you credits
If you know who the experts in your field are, you can look them up by name and ask them to answer.
Once the answers come in, youâll have the basis for an excellent roundup post with a good variety of sources and input.
Discover New Headline Ideas
Much like you might do a bit of headline research by typing your keywords into a Google search (autocomplete is a great way to learn how people ask things), you can do the same with Quora.
Type in your keyword into a Quora search.
Filter the results to only show questions.
What youâll see on the results page is how people ask their questions about your chosen keyword and, therefore, how you can frame your content.
The most popular questions in terms of answers and up votes can be a signal about the value of the way things are worded. And it can all help with writing headlines for your next blog post.
Help With Customer Support And Influence
One of the biggest benefits for Quora is building authority. And right behind that is this,
Use Quora to provide customer support to your users and to provide a positive influence to discussions about your product. Like all other social media channels, Quora lets you communicate directly with customers. On Quora, they may be asking questions about your product specifically, and what better feeling than to have those questions answered by an employee of that companyâor even the CEO.
Analyze Your Quora Stats
Quora provides free analytics for all users, showing you a detailed breakdown of the following:
Views
Up votes
Shares
Quora Analytics
Quora has inbuilt analytics tools that let you analyze how your answers are performing. Â It will tell you views up votes and share your answers for a different time like last 7 days, last 30 days, last 3 months and all-time.
Displaying these stats for each of the following categories
The questions you ask
The answers you give
The blog posts you write
All the content you contribute
Crazy Egg has some helpful ways to analyze these stats to best help with your Quora marketing:
Each answer provides stats for the number of times itâs been viewed, and by which users. If you click on â# views,â you can see how readers are being led to your answers. Are they finding your content through your profile, through tagged topics, or through random browsing?
By visiting your personal views page, you can also obtain an overall assessment of whoâs seen your answers. A quick glance through these stats will tell you which avenues can give you the most coverage.
Start A Quora Blog To Re-purpose Your Content
One neat way to get involved on Quora besides the standard question-and-answer format is to start blogging. At Quora, you can create a blog and publish stories. To get started, click on your profile and navigate to Blogs. Youâll be able to create a blog and customize its name, URL, and description. Then, add whatever content you choose.
Just like LinkedIn content, these posts get circulated around the Quora network, and you can share your posts on social media to attract readers and followers. Weâve recommended Quora as a possible option for repurposing your existing blog content. Bloggers like James Clear do this to great results.
Quora Hacks
Format Your Answers In An Eye-catching Way
Quora may not be known much as a visual network, which means there could be a big opportunity if youâre able to include some visuals in your Quora content.
Many of the top Quora users add images to their answers to help support their point. And these images, while first of all helpful, are also great attention-getters. See how theyâre included in the Quora answer stream here.
The first photo in an answer will appear as a thumbnail beside the answer when viewed in the question stream. Beyond photos, you can also add some custom formatting to your answer, helping it be more readable and hopefully gain a few more up votes. Make your headlines Bold or italic.
Do Competitive Research
Just as you can search for your own brand, you can also search for your competitors and see what theyâre doing to market themselves, as well as learn how customers are talking about them. Investigate. Listen. Learn.
You may find a common theme or reason customers choose your competitor over you, and utilize that knowledge to improve your product or service. There may also be opportunities to reiterate your unique value propositions when a user is at the critical decision-making stage of the sales funnel, and ultimately convince them to choose you. Whatâs more, even if you think you know your industry through and through, you may discover emerging industry trends or opportunities before your competition does by listening to your customers.
Competitor Research on Quora
Hiring
Yes, thatâs true! People really do hiring on Quora. Once, someone answered a question about some bugs in a very popular online education website. The answerer was anonymous, however, the CEO of that online education website commented to send him his resume as he wants to hire him. This is just one case, there are hundreds of people who are hired on or because of Quora. Quora is a place where only those people come who want to learn something. So, one filter automatically gets applied. You donât have to worry much about their curiosity. Hence, you can find and hire someone on Quora. And as a matter of fact, those people who want their dream job can start answering questions on your favorite topic and be consistent. However, there is a very low chance but there is still some hope.
Run Quora Ads
If your potential customers are available and engage on Quora, then you should try Quora Ads as well. Quora Ads Manager will offer you to target your audience by topic, geography and platform.
Affiliate Marketing On Quora
You knew it was coming! Affiliate marketing is the best way you can earn from Quora. All you have to do is to get some affiliate links and use them in your answers. However, Quora is very strict for their content. If you are using your affiliate link without making any sense of it in the answer, then your answer will be collapsed. So, write carefully. It should not look like all you want from viewers is to click your links.
Redirect Traffic
You can redirect the traffic to your own website. If you answer a question very efficiently and without any greed, people will go to your website. You can write your answer and at the end of the answer, put the link and ask people to visit it in order to get more deep information. However, I would suggest you to not to cheat your viewer. If you really have a good content and the topic is deeply described there, only then redirect them to your website. If people found you cheating, they will report your answer, which might result in getting your account banned. So, play it carefully and according to the terms of Quora.
Add links to bring referral traffic from Quora
Conclusion
According to the Huffington Post, most of the top brands are being discussed on Quora. In 2013, 84% of the top 100 brands had at least one discussion thread dedicated to them. Nowadays, itâs hard to find a brand with no Quora mentions.
To get the most out of Quora, make sure your account is complete and professional, read through the discussions to get a feel for popular topics in your industry, communicate with others and share your answers on other social media sites. These tricks are not only for Quora marketing but for all the similar platforms like Reddit, Medium, Stack Overflow, etc. You have to choose the best platform. Choose the best platform for your life too, do not go for fame and money only, life is much more vast than that.
Hence, in this way you can use Quora for marketing and for your business. Comment some more ways we can earn from Quora. Have you ever earned some bucks from unusual online ways? Share this post with all your friends.
The whole idea of startup revolves around serving customers with an out-of-the-box solution that solves a problem they face. So, marketing plays an essential role in the entire process. If done right, the startup witnessing overnight success becomes a plausible outcome. On the contrary, an excellent idea unable to reach out to the masses ends on a sour note.
India may double startup base by 2020. To get you off to a start, here are fifteen Startup marketing ideas worth trying out.
15 Ways of Marketing Your Startup
Ways of Marketing a New Startup
SEO Propels Your Marketing
Nowadays, the kind of business doesnât matter but having an internet presence does wonder. So, itâs common to have a website, be it a startup, medium-size business or a large scale organization.
Search Engine Optimization is essential to get the product or service the required attention. Investing in professional SEO services means reliable results and the probability that your website ends up in the first or second page of the search engineâs results. But you can also do it on your own just by learning a few new techniques and the guidelines.
If you are serious about your business and want to grow then you should start building quality content. Post those quality content regularly on your website and try to give value as much as possible. This way you will be able to get your SEO success soon.
Posting On Popular Blogs
A lot of blogs are out there, some with huge traffic and some without such kind of presence. Identify the blogs frequented by the startupâs target audience and reach out to them. Results may not be immediately visible but they will eventually show up.
If you already have a blog then it will be a great opportunity for you. Try to find some blogs similar to yours and comment genuinely, it will help you to build a relationship with other bloggers and also can give you some quality back-links.
Public Relations (PR) Strategy
With a correct PR strategy, you can convey your message to the right audience. A successful PR strategy can bring you a lot of loyal customers.
While making a PR strategy your first step would be deciding your target audience first. After that make sure you know what your goal and objective are. This will help you to run a successful PR strategy.
âThere ainât no such thing as free productsâ but you can get one at a discount. Offering exclusive discounts based on demography can entice people into buying your product. Complement it with some sort of freebies and publicity increased many folds.
The trick here is to organize giveaways using some kind of segregationâthe buyers need to feel special as if the discount is specifically tailor-made for them.
Advertisements
Use billboards, pamphlets and flyers. Add creative visualizations to make the information an interesting read. Donât give extended details; it bores the reader. But before that, go through a repeated cycle of design-feedback-review. This should be done before the pamphlets, etc. are distributed. Getting feedback on the prototype allows you to check the missing points that go into making a great printed distribution material.
Email Marketing
This method is old but no less than gold. The advent of spam filters has made email marketing a bit difficult. But it still is an effective strategy, to be honest. Create a database of potential buyers, send them quality content regularly.
You can also send your posts in the form of emails, it will help you not only to re-purpose your old content but also provide value to your audience.
Recommendations And Referrals
No matter how attractive or enticing the technical review of the product/service is, people still ask relatives and friends for review. A simple example: before buying a high-end smartphone, you enquire about the same from those who own the same model. The same goes for any product. Focus on âword of mouthâ publicity.
Offer referral commission to the users. This way your old customers will be engaged with you for a long time and even for a lifetime.
Use Community Events As A Platform
Use Community Events as a Platform
Make the best out of flea markets, a local get-together for they offer a pedestal to demonstrate the startupâs product. The event attendance fee is minimal (and even free in some cases), in such events a good crowdâs gather, you can spend the entire day in conversing with them. In case people donât take notice of your product, leverage the opportunity to enhance your network.
Industry Partnership
All startups canât afford to spend a lot of money on marketing. Partnering with a more established company can provide the required capital and insights. The terms of negotiation possess the biggest challenge; the industry veteran would likely ask for a stake in the startup. In such cases, cons are going to be there for sure along with the pros. The focus should be on the latter outweighing the former.
Promote the Product as a User
If you donât take pride in what you sell, expecting others to react positively is a distant dream. If the founder endorses his product both as a promoter and user, the target audience sees him from a different perspective. It enables the startup to gain traction with the clients, since both evaluate the product as a user.
Use of Referral Programs
Another way of successfully launching your startup is to make the customers help you to promote your product. This will make promotions of your brand to a more distant area. Using ‘Brand Ambassador’ programmes can help you to ask your customers to promote your product among people. The more ambassador you have, the more promotion you can have of your product.
You can approach small YouTubers to be your Brand Ambassador as they already have a fan base. It will be easy for you to grow your brand faster.
Use of “Beta Version”
So, what we always crave for, the things we don’t have and exclusive things. Hence, the creation of a beta version will help you get more people engaged in your startup as they will be getting a chance to get an exclusive version of your product. The more sign-ups, more exposure to your company.
Social Media Promotion
Facts About Social Media
Social media is the key to why brands are getting popular and selling out in seconds. So focus on building a great and empowering social media platform for your product. The more popularity in your social media, the more popular you will get in the actual marketing scenario. Also, that will surely lead to an increase in sales.
So don’t hesitate from creating a strong and attractive social media platform for your company and make a good investment in your social media marketing.
This sounds a bit weird but this surely works as events like Charity, auction are the hub of a variety of customers which you can target.
Either sponsor such events or be a part of it, so that your brand is shown in the sponsor list or present yourself there in front of the crowd along with your brand. This will surely help you to grow your brand more. It sounds weird but this can be a Trump card to your success if you can work it.
Host Contests And Giveaway Offers
As it says “old is gold “, this trick has been used by biggest to smallest, all kinds of startups because of its efficiency. Host various contests which are going to engage customers focus on your startup.
Also, do give offers or gifts with your product. This works like honey, as your customers will get stick to you more and you will get more customers also. For a new startup, it is efficient to get some regular customers, so this can be a cue to get some regular customers.
The most important marketing suggestion is “you”, the owner. It all depends on how you work and how creative you can be when it comes to marketing and promotion of your startup. So be more creative and come up with innovation, so that helps you make your startup different from others and focus on the customers’ behaviour related to your product.
Do give value to your customers’ feedback, and focus on making your startup a customer-friendly worthy.
Diwali should not be cliched just as the ‘Festival of Lights’. It is more of a festival which unites family, bring age-old friends together and add value to some unnamed relations which we forget in our regular, busy life. Diwali brings with it, the essence of togetherness, the beauty of happiness and the colours of joyfulness.
This realisation of Diwali, being a festival of sentiments, is always smartly exploited by genius marketers, with amazing Diwali gifts advertisement. And, with the advent of social media, these Diwali ads or Diwali gifts ads get wider coverage and a greater audience, especially, the trend of Hashtags adds to it. Few of the most creative Diwali ads which grabbed people’s attention or penetrated straight into their hearts are as follows:
Vivo India YouTube channel uploaded this video on 22nd October 2019, which focused on social inequality and portrayed a story of two children, who witnessed these differences, which showed an effect on their tender minds too.
The characteristics of this advertisement, which made it worth noticing are quite many. For example, having children in lead, always makes it attractive for the added innocence and affection towards the characters. Also, the relevant background music and parallel usage of beautiful lines (for an instance,” what’s a festival where happiness is a victim of classes), succeeded in making a perfect influence on the viewers.
Samsonite is quite a renowned brand, known for its durable and innovative luggage, business cases, backpacks, and travel accessories. This Diwali gift ad takes up a unique campaign, which acknowledges the selfless services of our travel enablers and shows gratitude to them for sacrificing their Diwali, in order to make us meet our loved ones and enjoy this festival. Samsonite has given a really powerful message which has the capacity to make you heavy at heart. It does have an unspoken link with their brand’s products, but got more appreciation for the concept and the ideology behind this commercial.
Axis Bank #SalaryBeforeDiwali
This Diwali ad is one of the best creative Diwali ads and one is a really relatable advertisement, showcased in a hilarious manner. As we know, Diwali this year is at month-end, and millennials being millennials usually face the problem of cash crunch at this time. So, buying exclusive Diwali gifts for the family becomes quite difficult. Axis Bank launched the campaign #SalaryBeforeDiwali, to make things easier for their employees. It emphasises the delight which comes when our banks send us this beautiful message, ”Salary credited to your A/c no. 616XXXXXX.” before time.
Vodafone #YourWordsNotForwards
Vodafone is known for giving beautiful messages through its advertisements. The latest one strikes a cord by showcasing the affection a grandmother shows to wish a unique message to her grandson, unlike an ordinary forwarded one.
Vodafoneâs last yearâs campaign #LookUp urges people to look up from their digital screens and witness the beauty of this festival and celebrate it the way, it should be. The presence of your loved ones should not be there for mere festival’s sake but should be a source of love and joy. Its tagline was âApno Ko Kareeb Laayeâ.
Sabhyata #CelebrateAChange
Sabhyata is known for promoting gender equality through its Diwali commercials. Sacred Gamesfame Jatin Sarna already brings the needed attention. This advertisement, which begins with the supposed rivalry between Saas-Bahu, secretly teams up and turns the tables around. The purpose of this ad highlights that household responsibilities should not lie one-sided.
Last year, Sabhyataâs campaign was #RedefiningTheCelebration.
This Diwali advertisement 2019 was focused on the restrictions, a girl is bounded in and the liberties a boy enjoys. But seldom, we realise, it’s the boys, who need to be controlled and limited. The father here apprehends his daughterâs freedom and does not discriminate between his daughter and son for the provision of this right.
Swiggy #HappyDiwaliWithSwiggy
Instead of sending stale Diwali messages, Swiggy is here to share your true love to your family living far by distance, but close at heart, by sending sweets across 500+ cities. This sweet ad brings awareness among consumers about this facility of Swiggy, which might not have thought by many. This commercial aims to bring your dear ones close to you.
Tanishq Jewellers #TanishqWaliDiwali
Diwali Gifting Ads
Tanishq never loses the opportunity to attract all the potential customers at the time of Diwali, because it is the occasion when this market is at its peak. People, as a matter of fact, though comical, wait for the Diwali ad by Tanishq. This Diwali ad highlights the cultural diversity of India which gets united by this festival and how gifting jewellery to loved ones is common in every culture. This Diwali gift ad from the list of best diwali gift ads has a slight influence on the viewers which instigates them to buy jewellery and bring a smile on the face of their dear ones.
âTu Jashan Ban Kisi Ki Zindagi Ka, Ek Ujla Diya Kisi Ki Diwali Kaâ
This advertisement undoubtedly won many hearts with its purely original concept of Diwali concept ads and more of an eye-opener for the so-called high standard society. With the coming of Chinese fairy lights, torches, and bulbs in the market, we are forgetting the true essence of Diwali, i.e. earthen diyas, and the sufferers of this development, are the potters whose generations have survived on this art. This ad did not only get acclamation on television media but got millions of shares on Whatsapp, Facebook, etc. Although released in 2018, Usage of the childâs innocence, stirring emotions and amazing theme, this ad still has its imprint on peopleâs minds. HP Printers indeed has advanced printing technology.
Coca-Cola #HarRishtaRoshan
Best Diwali Advertisement
Coca-Cola is known for playing quite well in the game of marketing its products. A 25-second star-studded ad, Ranbir Kapoor pulling Paresh Rawalâs leg, sharing laughs with the splendid blend of Coca-Cola, adding flavours to the sweetness of this festival makes this commercial an instant hit. This Hashtag #HarRishtaRoshan brings to light, the uncommonly common bond shared between landlord and tenant.
This was our collection of the Best Diwali Creative Ads of 2019. If you come across any other commercial which worth sharing, please share it on our Facebook Group.
Wish you a Very Happy Diwali from the whole team of StartupTalky!
Digital marketing is gaining immense popularity among entrepreneurs, marketers and consumers. While entrepreneurs and marketers use digital marketing to reach out to a large target audience, consumers life has also become easier as they can explore and buy products and services easily. As a result, there is high scope for success in digital marketing business ideas you can start online like SEO agency and web/app development.
So here, we have compiled a list of best digital marketing business ideas, which are popular and profitable too. You can start them all online.
Best digital Marketing Business Ideas to start Online:
Blogs are the arteries carrying the weight of digital marketing. Existing from the time the internet was introduced in the 90s, blogs are an effective way of marketing products and services on the internet, mobile phones and other mediums. The quality and influencing capability of these write-ups are defined by the minds that produce them. Hence, thereâs a dire need of professional content writers comfortable in delivering content over an array of topics.
So if you have flair for quality content creation, then a blogging agency is a suitable startup plan for you. You can later diversify your income plan when you have a good amount of audience.
SEO Agency
A lot of companies proclaim being experts in SEO and thus thereâs a lot of competition in this domain. But if youâve worked on real-time SEO projects and have enjoyed success, then optimization can be one of the best business ideas to make money. In in the SEO industry, success depends only on two factors – prior experience and conversion rate i.e. increase in incoming traffic.
Social Media Agency
Virtual presence on social media platforms such as Facebook and Twitter is imperative in bolstering brand identity and awareness among people. Every business irrespective of the size and area of operation must be present across different social media platforms to attract target customers. Managing social media accounts in different platforms, and keeping these accounts updated is an exhaustive task. In this scenario starting a social media agency is a profitable business idea. Along with that, if you learn a few things about Social Media marketing and the paid ads on social media, then you can build a good clientele. Many small businesses which are coming online don’t know how to use the social media and its ads effectively. So, you can approach them easily generate a lead.
Additionally, If you are a social media enthusiast, you can also earn money by selling products to your friends and followers on social media platforms. You do not even need to keep a stock of products to sell online. There are many Dropshipping apps available like Meesho, Shop 101 etc. You just have to download the app and share the products shown in your social media accounts, and you earn commission on every product sold.
You can also promote affiliate links and make money whenever someone buys from your affiliate link. Almost all the ecommerce companies provide affiliate links. Today, social media is one of the best business and there are various possibilities of making money through it.
Mobile and Web Application
Development:
Organizations want to expand their market reach beyond the realms of laptops and computers. This implies transporting an entire website to a mobile screen, with no delay and failure in rendering.
As such,mobile/web app development can be a successfuldigital marketing business plan. The USP is to distinguish oneself from the numerous companies already involved in app development. An example is creating applications that donât breach the privacy of the smartphone user. This is slowly becoming a necessary feature in the light of various data breach incidents that have occurred in recent times.
Also, there are many businesses which need to get online to expand their business. According to a study (2018) 6 out of 10 small businesses do not have a website. In fact, 35% of those business owners think their business is too small to be online. You can easily target those business and tell them how easy and profitable it is to be online.
Video Marketing
Static images as advertisements are gradually being replaced by short video clips. And it makes sense as well since people are prone to be enticed by a 10-second ad when compared to an image trying to convey the same message, promotion or idea. According to a study, organic traffic improves by up to 157% with added video content. So, if you can form a team that has innovative digital marketing ideas and specializes in creating amazing videos for promoting clients, then video marketing consultancy is your niche to launch a startup.
PPC Strategist
What a PPC strategist do is to come up with the best keywords for the PPC campaign. Pay-per-Click campaigns are expensive and can quickly burn through the budget if not implemented carefully. So, companies need highly experienced strategist who can do deep research and come up with the best keyword for the PPC campaign. If you can convert a $2 fee paid to a search engine for PPC into a $100 lead, then you should lend your expertise to others by conjuring a PPC strategy company. Companies pay the PPC strategist their quoted prices.
Cloud Consultancy
Cloud services offered by providers such as Amazon, Microsoft etc. have made life easier. Whether large storage or high-performance virtual machine is needed, cloud computing satisfies all kinds of requirements. And as more and more companies shift their entire operations online on a cloud platform (especially startups), cloud consultancy is the need of the hour. With a large number of vendors to choose from, companies may not be able to make the right choice and need professional guidance for cloud computing. In such a case, starting a cloud consultancy can be a profitable startup idea.
However to rise up in ranks as a consultant, one needs to have the latest certifications and skills, and above all, the desire to learn and improve daily since cloud computing is making tremendous progress and innovations with each passing day.
Web Analytics Company
Analysis of data obtained through incoming traffic on a website can reveal surprising and useful patterns. Using the power of AI, ML and business analytics experts in these domains can help websites boost productivity, income and effectiveness. If youâre an analytics expert or can assemble a team which specializes in same, you can create a startup providing web analytics services and solutions.
Legal Consultation Firm
Websites, blogs, and similar platforms often fall prey to copyright and infringement suits due to plagiarizing content for digital marketing. For example, bloggers tend to copy answers from forums like Quora, without giving the actual writer due credits and recognition. Situations like these open up an entire money making domain to legal experts dealing with copyright and trademarks and thus makes a good digital startup.
As such if you are one such âcyber lawyerâ, then use your skills to start a business in saving website owners from unnecessary copyright violations!
This was our list of top digital marketing business ideas. Comment below if you have any of the listed startup. If not, which kind of Digital Marketing Startup are you most interested in and why?
In 2019, one challenge that took the social media world by storm is the 10 Year Challenge. Fortunately till now, this challenge hasn’t caused any kind of accidents, unlike the Kiki Challenge. Therefore, people loved this new challenge. However, it is not just fun to do this kind of challenge, but they can help in earning you some bucks as well. The trend is something that keeps the business running. If you are up-to-date with the latest technology and trends, you will never be out of your established business, but grow. So, we have come up with some ideas for you to take advantage of this trend and generate some leads.
The 10-year challenge is a very simple challenge in which you have to post your 10-year-old photo along with your latest photo. Therefore, it is also known as the â2009 vs. 2019 Challengeâ.
So, basically, itâs just another way to show off your wealth and glamour. These pictures show how you have evolved in the last few years and what has changed. Many celebrities are posting their old and new photos and their fans are going crazy for this. This trend got viral and people started sharing pictures in social media related to this trend.
Origin of 10 Year Challenge
All this started when the TV meteorologist, Damon Lane posted his photo on January 11th, 2019. He compared his photo with the 2009 version of himself. However, we cannot blindly say that he is the one behind all this, but he is the first known celebrity to do it in 2019. Hence, we can say that he is the father of 2019 challenges. However, it is not the first time 10 year challenge or How Did Age Hit You Challenge or #2009vs2019 or GlowUpChallenge (Phew!) is trending. Many such picture comparing challenges have already taken place on the internet in the past. However, this time, it is booming.
How Can This Challenge Help You in Business?
As already said, a business exists if it follows the trend. So, this is another trend. If you create a good post, there is a strong possibility that it will go viral. Everyone will be searching for posts related to this challenge. And if they are potential customers, you can even generate some leads. Moreover, if your post is interesting, then bloggers will also feature them on their websites.
What Can You Do to Take Part in This Challenge?
Many entrepreneurs must be sharing their personal and financial growth in this campaign. But if you want to market your company in this campaign then post something related to your product and services. You can:
Show your service- If you provide any service which solves any problem, then share the old look and the look after your service. Bimbra 4×4, which is a car modifying company, did it great.
Show your growth- Show how better your product has become in all these years. In this way, you will be targeting your old customers. Window Developerâs tweet did it in a simple but cool way.
The same old quality- If you think you are providing the same best quality over all these years then you can do something creative. Post 2 same photos and captions something like âalways like newâ, or others. This will be kind of funny for your followers. Moreover, you can use this idea to show the durability of your product.
Achievements: You can show some of your companyâs achievements. This is another way you can show your growth. You can show what awards you got or how you became better, or how you have evolved. This way it will show them how your product and services have better themselves.
Solving problems- Take an old picture of your customers or your product and a new one showing how you solved their problem. This will give your customers insight, into why they should buy your product.
Meme- A meme is the best content to share with everyone it can actually attract attention to your product and can be a great way of marketing. Create a meme based on your product and share it on social media, it  is oneof the best ay to get viral
Customers love for your brand- Another thing you can do is share the love your customer has shown to your product as it is still in here and thriving in the industry.
A trend is the easiest and best way to go viral ofcourse it has to be interesting one. If you are reaching millions of people, then there are at least thousands of potential customers and hundreds of lead generations. #10yearchallenge is just one of the dozens of trends in 2019 that has gone viral. So, if you missed this chance, there is nothing to worry about. You just have to think creatively. Create something which everyone will like and relate to. This is one of the best marketing tools in the modern days, use it wisely.
FAQs
What is the 10 year challenge?
The 10-year challenge is a trend where individuals have to post their picture of 10 years ago and a recent one in a collage.
Who was the first person to start 10 year challenge?
TV meteorologist, Damon Lane started was the the first person to take part in this challenge.
