Paytm was established in 2010 and its parent company is One97. Vijay Shekhar Sharma is the founder of the company. Paytm has received a series of funding rounds from popular investors such as the Alibaba Group, Ratan Tata, Mountain Capital, etc. Smartphones with Android, iOS or Windows operating systems have Paytm services available to them.
Paytm is a leader in the industry of digital payments. Paytm is an Indian mobile app and online service which is used for making payments like recharging your phone or paying your bills and also allows user to transfer money over the Paytm wallet. Debit and credit cards are the modes selected for these transactions. This prompted many to use Paytm as the government concentrated on cashless transactions.
Paytm or Phonepe, which app meets your requirements
Paytm’s Marketing Strategies
Paytm introduces cashless transaction schemes
The potential market for online marketing as well as cashless transactions has also increased with the growth of mobile phone users in the world. The company has been able to hit the customers with smart phones with its cashless transaction schemes.
Operating system that supports Paytm
Paytm launched ‘Each one, teach one’ to increase cashless payments literacy – Back in 2016,the company had announced Rs. 2100 in scholarship for 10,000 users who help increase digital inclusion and adoption of Paytm and certificates for one lakh further users across all major districts.
Paytm had also announced an incentive including Rs. one crore grand prize along with additional prizes like motorcycles, smartphones, laptops and other exciting gifts. All users transacting between 1st December 2016 and 31st March 2017 were eligible to win these prizes.
The ‘Scan any QR to pay using Paytm’ scheme has been launched in seven languages which are Bengali, Marathi, Gujarati, Tamil, Telugu, Kannada, and Malayalam.
Paytm’s Cobranding
Another USP of the company is co-branding. Brand cooperation with businesses such as Uber and Meru Cabs has been successfully developed. Many more reputable brands have been helpful in getting new customers to use Paytm.
Newspaper, transit media and television were the company’s offline communication networks. The Paytm promotions also used digital, print media and radio services.
Paytm was made a household name, using a phrase from the catchy word “Paytm karo”
The company’s online advertisement strategy is focused on bringing visibility everywhere by sharing their ad on Facebook and Twitter, and even sponsored posts on Instagram and at time’s even Snapchat.
Paytm’s Discount Offers
The biggest selling point for paytm was without question motivating people to use the offers that have been run by the company.
Add to these the cashback offers and discounts offered by mobile wallets like Paytm, as well as the reward points and loyalty benefits on existing credit and store cards.
Events sponsored by Paytm
The company was involved in sponsoring a variety of events, tournaments, etc. that gave the brand an immense exposure.
Paytm is the official sponsor and supporter of India’s cricket team, which would give the brand worldwide publicity and exposure.
The company has got 120 seconds of airtime for each match played on the tournament, and the brands popularity increased during the World Cup has resulted in the launch of new TV advertisements during the IPL 8 season.
Campaigns made by Paytm
Here is a list of the successful campaigns and partnerships with leading brand run by Paytm:
Paytm Karo
This is one of the key announcements that rapidly gained populism. The company has become active in social media. #PaytmKaro is being added to almost every conversation that is being driven on Facebook and Twitter. The ad rolls out some life situations such as money transfer, online shopping, mobile recharge which are made easy by Paytm services.
Facebook Live
Paytm has imbibed its customers with details about the value of user account security and how they are protected against hacking. Paytm conducted a series of live Facebook training series, “Paytm Merchant Connect- Training Series” which turned out to be a great success.
The Soldier Mobile Game
It’s become a perfect campaign for technology-friendly people and game lovers throughout the world. The match reveals the battle against the dishonest militias of Spartan Paytm troops. The game targets the mission of the company of protecting its users interests.
Credit cards
The card’s use was beneficial when the wallet was successfully used by the company. By using the Username and Passwords customers can withdraw money from their wallet reservations.
Dabbawallas in Mumbai
Strategic ties between the business and the competent lunch servers in Mumbai City. These messengers only pay through the Paytm App.
Auto-start of the SMS for a month:
Paytm continues to send customers reminders regarding payments. The messages are intended to notify the customer that the digital wallet can be used to make those payments easily.
MBA contest
A contest held for students attending MBA courses are invited to produce a video about the use of the paytm application. The winner will be the person whose videos receive the maximum number of likes.
Conclusion
Paytm has successfully induced Indians to rely on the use of cash in regular daily businesses. Instead, people in the country prefer to make digital payments for such transactions. There’s one initiative called Aadat Se Azadi or Habit Free. This is achieved by highlighting problems facing people when dealing with cash. It was also stressed why and how people feel insecure when they go out with plenty of cash.
More than 150 million people actively use Paytm wallets for making online transactions.
2. How many merchants have accepted Paytm as mode of payment?
3 million merchants accept Paytm as a mode of payment.
3. What is the process of using Paytm?
Utilizing net banking, credit/debit cards, IMPS or any other way listed on the bank you have to move some money when you are registered with Paytm. In order to pay you scan the cod or type in the number of the vendor.
4. How can you identify if a store uses Paytm?
In addition, the blue Paytm logo can easily be identified. The physical presence of the brand is attributed to the presence of stickers, hanged posters, Paytm posters etc helps users to identify if payment can be made through Paytm.
What is the easiest way to grab a viewer’s attention on a website?
If your answer was pop-ups, then you were right.
It’s sudden appearance with eye-catching visibility makes it a powerful option to attract viewers to your message. If you intend to announce new deals every time a visitor enters your website or if there are recent changes to the website, pop-ups are the most obvious choice.
Optinly enables you to create impressive pop-ups to boost conversion rate
But sometimes, these not-so-subtle messages are completely ignored if your design is unimpressive, or the message it carries is irrelevant to the user. A recent analysis has found that pop-ups increase conversion by 50%. Which means that everytime a viewer sees one, you have a 50-50 chance of getting your message across.
So it is very important that your pop-ups are designed to impress, and more importantly, to be relevant. As there are tons of plugins available, we have narrowed your options down to the one plugin that will solve all your problems, Optinly.
In this article, we will review the plugin, its features, usability, pricing and let you decide if this is for you.
A SaaS product specifically designed to capture leads, Optinly is not simply just a pop-up tool. Its impressive design combined with the ability to target goal-based leads will ensure viewer engagement. It will also help you increase your customer base and drive more traffic to your website.
You can optimize your online business in the following ways using Optinly
Endorse your brand with eye-catching pop-ups.
Customize your pop-ups to align with your marketing goals.
Create multiple pop-up campaigns with triggers for time, device, exit intent and more.
Announce special offers and help reduce cart abandonment.
Optinly boasts of a variety of pop-ups, each designed to be used for a specific purpose. Every pop-up is unique and will help you increase your conversion rate. Down below is a list of pop-ups that might prove beneficial to you.
Gamification Pop-ups
No one can resist a spinning wheel that draws lucky prizes. It is one of the best ways to engage with a viewer and ensure that they revisit to check on their prizes. Better engagement inevitably leads to more conversions.
Notification Pop-ups
You may use these customizable pop-ups to announce new deals, upcoming events or provide your users with valuable information. These pop-ups are ideal as they instantly grab the viewer’s attention.
Floating sidebars
Not all pop-ups are intrusive and require immediate attention. You may use these pop-ups when your visitors scroll through your page, reminding them of an offer or make an announcement.
Timed Pop-ups
These pop-ups are triggered with time. Once you realize that a viewer is here to stay, then you may need to inform them about a particular offer or send a message. It lets you convey your message at an optimal time and therefore, increase your email list.
Exit Intent pop-ups
These pop-ups are used as a last resort and are usually deployed once your viewer is about to leave your website. You may use it as a last-minute tool to offer them coupon codes or discounts and therefore have chance to boost up your conversion
Optinly simply takes out the guesswork on how to target different people by offering you a variety of professional templates. You can use these templates according to your goals whether it be collecting feedback or increasing your cart value.
Optinly even goes a step further by making these templates completely customizable from simply adjusting the layout or editing your logo. You can also add links, images and even animation so that there is no way that your viewer will ignore your message.
But never-ending pop-ups might drive your customers away instead of bringing them in. So the option to personalize your pop-ups to greet your subscribers by using simple short codes for their names will increase their engagement on your website.
Create eye-catching pop ups with Optinly
Multiple pop-up forms
It is not only important to have eye-catching pop-ups, but personalize them in such a way that it is different for every user. By taking user’s preferences into account, Optinly delivers more than 6 different pop-up forms to optimize a user’s experience based on their interests.
30+ ready-to-use templates
You have at your disposal more than 30 pre-designed templates that let you create your popups efficiently. These pop-ups are designed by professionals in order to attract your viewers and attain your business goals as quickly as possible.
Optinly – Pricing Plans
Optinly Pricing Plans
Click below if you want to get Life Time Acess (LTD) of Optinly, click below.
Conclusion
The long and short of it is, Optinly is a solution to boost conversion. It allows you to connect with your subscribers by greeting them by their names, making them feel valued. Such extent of personalization will help your website reach new heights by generating more leads and will definitely ensure their revisit.
It allows you to conduct surveys and feedback from your subscribers. You may track the individual performance of each pop-up, changing what needs to be changed for intended results. In addition, it works flawlessly on mobile websites which will no doubt increase your audience base and take your business to the next level.
With an easy-to-use user friendly interface, you can carry out multiple pop-up campaigns to rack up your conversion rate in a short span of time.
All these rich features with unlimited customizations and personalization is what makes Optinly an attractive option.
There are many WordPress plugins for pop-ups for very few of them have such powerful features and the ones that do are available for a hefty price. With Optinly, many of its features are available in both the free and paid versions of the plugin, so you need not worry about your budget. You can start with the Free plan and later upgrade to the Growth plan, whenever necessary.
So, what are you waiting for? All you need to do is install and activate it.
‘To err is human’ is a very famous quote. Yes! We are humans and we do make mistakes. It doesn’t matter whether you are the CEO of multi-million dollar organisation or a small businessman, things can go wrong. The world has witnessed many failed marketing campaigns. These marketing blunders can be helpful to a budding entrepreneur who wants to start their journey.
The main reason behind this article is to tell you that doing mistakes is common and will be useful only if you don’t repeat it and learn from it. So, here we have listed some failed marketing campaigns of famous brands.
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Gillette is a famous brand but when Gillette launched Vector razor in India, it was one of the biggest failed marketing campaigns in India. Here is where they went wrong. Before launching vector they did some market research and found that in India men had thicker and longer hair as compared to Americans. Keeping that in mind to unclog the razor while shaving they included a plastic piece that could slide down.
The biggest mistake Gillette did was that they didn’t conduct the research in India. They simply researched with Indian students at MIT. So, they missed out on the biggest problem of Indian men, which is, access to running water while shaving. That is why unclogging the Vector razor while shaving isn’t possible in India. This ultimately led to its marketing failure in India .
Failure of Tata Nano
For a middle-class Indian family, buying a brand-new car meant only three options: – Maruti 800, Alto or WagonR. Tata with a dream to provide the happiness of buying 4-wheeler to every family, came out with the cheapest car – NANO worth only INR 1 lakh.
When Ratan Tata’s Tata Nano was launched it was considered as“the cheapest car” and marketed as one as well. But the word “cheap” prevented it from flourishing. It became one of the greatest failed marketing campaigns in India. It is a great example of famous products that failed in India and that all publicity is not good publicity.
Failure of Tata Nano
Hoover’s Free Flight Loss of $50 Million
It is a common practice of giving an offer on products which are old-fashioned, not in use or gathering dust in warehouses. This American based company which sold washing machines and vacuums began with a marketing promotion in 1992 with an offer to gift trip tickets to Europe on the purchase of $100 or more.
The company wasn’t expecting a huge response but they were well adorned by a flood of customers all across the world. This led to a whopping loss of $50 million. This shows that even if you want to lure the customer by giving an offer or a discount, make it realistic. This was one of the biggest losses of a failed marketing campaign of all time.
You might have witnessed many restaurants where if you finish a special dish within a time-limit, you get a reward at the end of it. This leads to a good attraction of customers because very few can complete this challenge but everyone wants to participate. In 2003, Red Lobster also thought this and launched a promotional campaign named “Endless Crab”.
The idea behind this was that Red Lobster was sure that people in America would either not be able to sit long just to eat or they would not be able to finish more than a couple of plates at one go. This is because even though Crab is delicious, it is salty and rubbery making it hard to consume.
But here is a catch, Red Lobster never met Americans and after a few weeks of the launch, they realised that they were losing money on each order. The average customers were able to eat at least 2 dozen. Not only this, but the US government also capped on the number of crabs hauled from the ocean. This left the company with a net loss of $3.3 million. This definitely makes it on the list ofworst marketing campaigns on all you can eat food challenges.
Lifelock is an American company that provides identity theft protection. It was co-founded in 2005 by Todd Davis and Robert J. Maynard. When Lifelock began promoting its services in 2006, they were so confident in their product that, as a symbol of trust, CEO Todd Davis’ Social Security number was displayed on its advertisement.
In 2007, their security system was breached, and Todd Davis himself became a victim of identity theft. The crime was discovered when a company called on his wife’s cell phone regarding an unpaid debt. Upon investigation, it was found that someone used Todd Davis’ identity and obtained a loan of $500.
Four months later, Davis’ identity was stolen again. The person who stole it used it to open an AT&T/Cingular wireless account and racked up a sum of $2,390 which remains unpaid. Later, Davis’ identity was stolen 11 more times resulting in losing the trust of people in his company. This proves that ad campaigns about security should not be done lightly and with great precaution or it might just backfire like in this case.
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In 1984 Olympics, McDonald’s offered free burger, snacks and soft drinks for every medal US win. It worked like this, if a customer buys anything from McDonald they would get a scratch-off card with an Olympic event on it and if the US wins the customer will get free food. If the U.S. team won gold in that event, the customer would get a Big Mac. If the team won silver, the customer got french fries and Bronze meant a free soft drink. The motto was “U.S. Wins, You Win.”
But they didn’t realize that two strong opponents of US in the Olympics, Germany and Russia and other communist countries were not participating in the sports event. This resulting in the US winning 174 medals with 83 gold. This was McDonald’s greatest failed marketing campaign.
KFC Free Chicken Offer Failure
Whenever we think of any fast food restaurant, the picture of KFC comes to our mind. But when thinking about failed marketing campaigns by fastfood restaurants, then also the picture of KFC ought to come to mind. KFC’s biggest failure in marketing happened on the popular TV show Oprah. They started an offer, promising viewers a free coupon for a 2-piece chicken meal with two individual sides and a biscuit. The only condition was that the users have to download the coupon from the Oprah website.
KFC clearly hadn’t done any research before the promotion and here is what happened. Millions of people coupons amounting to 10.5 million coupons downloaded. People from all over the US rushed to the KFC counter to get their free treat. KFC gave away almost $42 million free food but still couldn’t deliver what they had offered. They were then left with no other choice but to apologized to Oprah and their customers. So the moral of the story is to always, always, conduct a thorough market research before launching any marketing campaign.
Coming up with product names is admittedly difficult but it is hard to believe that no one realized this mistake before it was out into the world. Panasonic which is a famous electronics brand launched a new PC named “Woody – the Internet pecker”. Woody means male erection.
To make matters worse, they didn’t realise the mistake and went on to rename it as “Touch Woody” to highlight the touch screen feature of the PC. This is one of the greatest fails done by a brand on naming their products.
Conclusion
Even after these failed marketing campaigns, these brands are doing well because they have learned from their mistake. That is what every human being and all the businesses should do. Don’t repeat your mistake, learn from them and keep improving. And always remember that every failure is a door to a new opportunity or idea. And most times fear of failure stops us from creating anything new. So our advise is to do thourough market research and not skip over or skimp on this step as most of these fails could have been avoided with a couple more hours of research or meetings put behind the campaigns. Let us know which failed ad campaign shocked you the most or if you want to add anything else to this list. Untill next time!
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Most of the marketing campaigns fail due to a lack of research before the product launch. Other factors that can also lead to failed marketing campaigns are not focusing on the right direction, copying from others, budget, and timing.
What are the most successful marketing campaigns?
Some of the most successful marketing campaigns of All time:
Idea cellular: What an Idea.
Vodafone ‘ZooZoos’
Fortune Oil- Ghar Ka Khana.
Ariel Matic – #ShareTheLoad.
Fevikwik- Todo Nahi Jodo.
Surf Excel- Daag acche hain.
Coca Cola – Small world.
Meri Maggi- Me and Meri Maggi.
The “Share a Coke” campaign, Coca Cola.
The “Real Beauty” campaign, Dove.
How do you know when a campaign has failed?
When a company or brand does not receive the response that they were expecting after marketing their campaign, or when a company loses money from a campaign instead of earning a profit, then it s evident that their marketing campaign has failed.
Tushar Jain shares his marketing strategy during the first 3 months of his starting OnPage Champ, which is an SEO tool totally focused on on-page SEO.
If you have a product startup like on Page Champ, the easiest thing you can do in your early days is to build the product features. However, this is probably not the best thing to do. It is always easier (and fun) to build features and get excited about your startup.
At the same time, it is extremely difficult to market and sells those features. And since that’s the hard part, many founders keep focusing on the former while delaying the latter without realizing that they are elongating their go to market period.
“Thanks to it, I had 100+ beta users within the first 2 weeks of my launch, saving me crucial time in collecting initial customer feedback and building features that my users are demanding.” – Tushar Jain.
Your first marketing effort should always be towards interacting with your user group. Not only will this validate your idea but also get you your first few users (and customers) when you finally launch your product/service.
Therefore, invest time in finding such people on social media groups, in your friend circle or through referrals. The world is full of people who are open to help you out. Check with them if they face a problem and validate if your solution can help them. This will also serve as initial feedback on how difficult it is going to be to sell your solution.
Talking from my experience at OnPage-Champ, I spent the first 2 weeks of my startup journey finding and interviewing my target audience and collecting their feedback. I started product development only when I was sure that my target audience is facing challenges write on-page SEO and my SEO tool can help them.
For example, read the interview notes of one of my target user.
Interview Notes From A User
And 2.5 months down the line, all my 20 interviewees became my beta users when I finally launched my product. These people agreed to be interviewed because they were genuinely interested in my on-page SEO tool. All I had to do was keep them engaged and well informed about my progress.
Build your Marketing List
It’s a no brainer that you need to have a landing page once you start working on an idea. However, many people miss collecting email IDs of their website visitors. Start building your list and keep sending them regular updates. Even if you don’t have an update, there is no harm in just saying ‘Hello’. Do this even if you are a couple of months away from going live. Once you are ready to onboard users, this list will help you get early adopters. In my case, 25% of my email list converted to my beta users once I launched OnPage-Champ.
Explore Quora For Building Website Traffic
Start with answering questions on Quora right from day 1 of your startup launch, even if your product/service is still not available in the market. It takes time to generate traffic online, and Quora can be your saviour. If you take a strategic view of Quora, you will have people already visiting your website by the time you go live with your offering. And that too for some of the most competitive keywords in the industry where you won’t be able to rank on top of Google as a new business. Quora works brilliantly for both B2B and B2C businesses.
However, I have found it to be specifically helpful for industries where the buying cycle is not impulse-based and the user actually does some secondary research before he makes a buying decision. Here’s one of my answers that got an auto boost from Quora and generated a lot of traffic for my website.
The quora achievement after few days of work
Write Content in your Niche
If you want to grow organically, you need to have a focused content strategy to feed your SEO campaigns. Since SEO takes time to deliver results, you should be invested right from the start to produce quality content within your niche.
This will serve 2 purposes:-
Content within your niche keeps the user engaged and feel confident about the brand he is interacting with.
It helps Google see you as a source of authority in that niche.
Therefore, focus on writing quality and authoritative content.
Writing content within your niche helps you establish authority. However, writing content outside of your niche helps you drive relationships and generate engagement. This works beautifully well when your target audience face the same issues as you are facing and they are looking for solutions.
As an example, I write extensively on marketing and growth hacks, both on OnPage Champ blog as well as on 3rd party websites. That’s because my target audience consumes similar content. And such content marketing helps me establish brand visibility for OnPage Champ before my target audience gets formally exposed to the brand. This post on Startup Talky is done keeping the same logic in mind.
Start Building A Personal Brand On Social Media
As a new business, most of us tend to consider social media marketing equivalent to pushing our company updates down the social media timeline. That’s not the right way to do social media marketing for a startup. If you want to grow organically via social media, understand that people on social media trust the people they know; not the brands they don’t know.
As a new business, lead from the front and focus on building your personal brand amongst your immediate network. Do some storytelling, celebrate your wins, laugh over your failures, talk about your learning; and make a human connection with your network. While you do all this, place your brand strategically in this storytelling.
This will make your brand more noticeable; at the same time drive traffic to your website.
Here’s the detailed blog post on how I used personal branding to market OnPage Champ during the first 3 months of starting.
Engage Actively in Social Media Groups/Communities
If you are not active in social media groups, you are missing on a big traffic potential. There are focused social media communities where you can find not just great advice but also your target audience. Identify such communities and contribute actively.
Once you launch your product/service, you can always request these communities to try out your product and offer feedback. In addition to some great suggestions, you get initial beta users for your business. Here’s an example of how I requested for initial feedback for OnPage Champ in one of the Facebook groups. As a result of this single post, I got more than 30 emails verified users for OnPage Champ.
Engaging in Facebook Group
Connect Aggressively
When you engage with people on social media or online communities, add them to your network. You don’t just learn from them, you can also turn them into your paid customers and brand evangelists. Send them personalized emails/messages telling them why you are connecting with them.
Once you are connected, engage with them by posting/liking/commenting on their posts. I am not saying you to fake anything, but be genuinely interested in their work or the problems they might be facing. Just stay in front of their eyes, and your personal branding will do the heavy lifting for you.
List of Industry-Specific Directories
Get yourself listed on industry-specific directories (like a beta band, beta list, SaasHub for SaaS businesses). While some of the platforms allow work-in-progress products to get listed, others want at least a private beta before they accept your submission. Understand the guidelines of each platform and do the submissions accordingly.
Again, the idea is to generate traffic to feed your email list or get signups for your product, by the time you launch.
Conclusion
While this post is all about marketing or marketing hacks for startup, I am not saying to ignore building your product or service. But understand that it’s your ability to sell that defines your success. Therefore, don’t wait for that perfect moment to start marketing. Frankly, that moment will never come. Especially when most of the businesses market digitally, the right time to start your digital marketing effort is always NOW.
Growth hacking is a relatively new field in marketing focused on growth. It started in relation to early-stage startups who need massive growth within a short time on tight budgets, also reached bigger corporate companies. Growth hacking may focus on lowering cost per customer acquisition, or on long-term sustainability.
What is Startup Growth Hacker?
In marketing terms, growth hacking means to implement non-traditional marketing strategies that are driven by creativity and data to get massive results fast, all the while spending little to no money on getting these results. Growth hacking is often used by early-stage startups that are bootstrapped for funds.
What are the Startup Marketing Ideas?
SomeStartup Marketing Ideas:
Use paid ads to build a community.
Try social media to connect with customers.
Crowdfunding marketing, which can generate press.
Host a virtual meetup instead of a conference.
Use user-generated content to tell your story.
Create SEO-optimized content to attract high-intent visitors.
CashKaro is a one stop destination for savings on all online shopping, enabling members to compare prices on different websites, earn extra cashback and get free coupons across 1000 plus ecommerce sites like Amazon, Flipkart, Snapdeal, Paytm, Myntra, etc. With over 2 million registered users, Cashkaro is India’s largest cashback and coupons site backed up honorable Mr Ratan Tata and Kalaari Capital.
CashKaro offers a casual but fast paced environment where creativity and effective teamwork are rewarded. Founded by Swati and Rohan Bhargava in April 2013, the company helps new brands to be promoted to relevant engaged audience who are online shopping savvy and helps them put on the radar amongst online shoppers. It is free to be listed on CashKaro.
When you visit CashKaro, you can visit the website of your choice, and shop normally for which the cashback will be auto applied on checkout. The retailer pays us commission for every sale, and we give you Cashback from this. Featured on over 50 news sites in India and UK. India’s fastest growing Cashback site. It is among Asia’s top 25 start-ups to watch out for, as featured in Tech in Asia.
CashKaro App is the easiest use of smartphone users and is available on both playstore and iOS for android and apple users. The app has more than 1 million users that have downloaded the app on their android devices. For using CashKaro App you must need to download it from playstore or Apple Store. Then install to you phone.
Now open the app and register if you’re a new user else you sign in with your details.
You can register through your Facebook Id or Email Id and Password.
After registering or signing in go to home. Then you can see offers and deals. Then choose any offer and buy or recharge to getting your cashback.
All cashback of you earn will show in your Earning section. Then you can withdrawal easily through your bank account.
Some of the CashKaro competitors are:
The competitors of Cashkaro
GoPaisa
GoPaisa provides the Indian online shoppers with an aggregated offering that helps you find great deals while also saving big bucks. GoPaisa co-founders Aman JainandAnkita Jain built this platform with smart cashback options, coupon offers, deals and discounts, a great shopping experience for anything, be it holidays or electronics.
On GoPaisa the online retailers are able to leverage the platform to promote their latest deals, promo codes, coupons and discounts while consumers are able to benefit from great savings while shopping online. They partner with renowned e-retailers like Amazon, Flipkart, Dominoes, Myntra, Jabong, Makemytrip, Pepper fry to bring the best possible deals to its customers.
After registering on GoPaisa users would earn attractive discounts along with cashback on purchases. Online cashbacks get auto credited to user’s wallets after partner retailer websites confirm the successful completion of purchases. However, use of these discount deals would cancel GoPaisa cashback as only one offer can be availed at a time.
GoPaisa follows a transparent system that allows redemption of the credited amount, in other words, cashback, immediately upon receiving it across varied platforms. The amount can be used to recharge mobile number or DTH Connection or pay bills for electricity, water and makes payments at partner websites. Furthermore, there is an option of bank account transfer.
The company was founded in 2013 by 5 people and more than 4000 Merchant Partners and counting. GrabOn is a trusted brand and an affiliate e-commerce scene in India. They are known for maintaining high quality standards through our unique user interface and user experience.
How to avail offers on cashback sites
On GrabOn you can get the most authentic and updated coupons and deals making the company a top player in the coupons and deals industry. The CNBZ Awaaz called the company as the Internet Heroes thus recognizing them as one of the most successful E-commerce affiliated startups. They have a strategic B2B partnerships with a strong network in the IT sector which has benefitted not only GrabOn but also its affiliates.
It has been able to save the amount of Rs. 4,389,334,560 for its customers. Through the companies business partnership programs, it helps a company increase its revenue, create brand awareness and expand its reach. Our network includes a wide range of merchants and strategic companies and our aim is to cross-promote each other in providing the best deals to the end-consumer.
The motivation of IndianCashback is to promote the ecommerce branch on internet and to make it familiar to the common people because they believe that the cashback service which will be more useful for a deep reach. IndianCashback works with most giants of e-commerce marketing as it promotes their products and the customers also get Cashbacking.
Since IndianCashback works as promoters of merchants, they get commission for the business done through us, and then transfer the big percentage back to you, that means more savings for you at each buy. Because of this reason, you are getting your cashback savings over merchant given offers. Indiancashback transfers your cashback as money, directly to your bank account.
The process of most cashback companies
IndianCashback has a team consisting marketing experts, programmers, skilled designers, market analysts coordinated under experienced management team. IndianCashback is the India no 1 Cashback and coupons website where can save a lot on your online shopping. All the customers have to do is join IndianCashback for free, go to a retailers via us and shop at 600 plus online partner shops.
The cashback is added within 7 hours as it remains Pending status until the retailer pays. As soon as the company gets the commission from retailers we change the status of your Cashback, Pending to Confirmed state which usually takes 4-10 weeks. When you have Rs.200 or more as confirmed cashback in your account, you can request payment at Request Payment page and we transfer the money to your bank account for free via NEFT or CHEQUE.
The company was founded in 2011 and is the pioneer in the Indian Cashback and discount coupons market and has been recognized as a leading innovation in online shopping space in the Indian market. The goal of Pennyful is simple, which is to create a unique shopping experience for their customers where they can earn back some of the money they spend.
The company pays its customers to shop. The key distinguishing factor at Pennyful.in is that it offers real cash back to shoppers who shop at any of its affiliations. On the online partner stores through its site while helping them discover amazing offers and products. Supported by an excellent customer support team, Pennyful.in gives its users various options of buying flight tickets, electronics, apparels and accessories, books, gifting ideas, shoes etc.
The company boasts of partnerships with over 500+ merchants including names like Flipkart, Snapdeal, Amazon, Alibaba and Paytm among others. All consumers need to do is start their shopping at Pennyful.in to earn real cash rewards and discounts. On 17 January 2015, Pennyful also launched its price comparison and product discovery tool for Amazon, Snapdeal and Flipkart, making it the first Indian cashback website to deliver such a service.
Marketing is a very diverse field. So it is difficult to tell the best marketing approach. Some people will prefer viral marketing, while some will go with brand marketing, others may go by channel marketing, some by celebrity marketing, and yet others will swear by content marketing.
At the same time, the marketing environment has undergone a lot of changes. With the rise of the internet and issues such as hyper-competition, globalization, and social responsibility, traditional marketing approaches are no longer effective. In light of these changes in the marketing environment and in the way we do business today, the best and most effective marketing approach is to approach it from a holistic perspective. Let’s understand the holistic marketing concept.
Holistic marketing is a business marketing philosophy that considers business and all its parts as one single entity and gives a shared purpose to every activity and person related to that business. This is a marketing tool through which each and every department and person is working towards ensuring the success of one certain goal at that particular time. From R&D to HR, Operations to Sales every department/function should have one goal.
Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution. The holistic approach to marketing is based on the premise that the whole is greater than the sum of its parts.
Example of Holistic Marketing
Coca-Cola is the best example of Holistic Marketing. They drafted their entire plan of marketing on one goal – Happiness. They did not just market their product, but they marketed Happiness. Based on that one goal, Coca-Cola wanted to promote Happiness. The strategy was very smart, Happiness is one of the most cherished of all. They added ‘Taste the Feeling’ with that brand. They showcased in a way, whenever you are happy, have a Coke. This marketing strategy was bang on. It resulted in the massive growth of the company since then.
This is one of the examples. If you look around you will find many great examples of Holistic Marketing like McDonald’s, Google, etc.
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Common Goal: Holistic marketing concept believes that the business and all its parts should focus on one single goal which is a great customer experience.
Aligned activities: All business activities, processes, communication, and services should be aligned towards the achievement of the common goal of providing a great customer experience.
Integrated activities: All activities and processes within the business should be designed and integrated in such a way that they work in concert to provide a consistent, uniform, and seamless customer experience.
Holistic Marketing Concept
Need for Holistic Marketing
Today, the customer mindset is changing. Wealth is becoming lesser and debt is high. Thus customer purchases are being made after lots of thinking. Customers search offline as well as online for the right product and have good knowledge of the product before they purchase. It is likely that the customer has already made a purchase decision even before he enters the showroom. Thus holistic marketing concept is needed at this hour to ensure that the customer chooses your product over everyone else.
In the past, marketing typically followed a linear “one-to-many” communication model where the company broadcasted information through one channel to many customers. But today, this model has become obsolete.
Holistic marketing focuses onmarketing strategiesdesigned to market the brand to every person related to it, be it employees, existing customers, or potential customers, and communicating it in a unified manner while keeping in mind the societal responsibility of the business.
To ensure that there is a unified message despite the broad channels through which customers learn about and interact with your business, the holistic marketing approach has five different components that come together to unify your company’s brand image.
1) Relationship Marketing- This component of holistic marketing is focused on building strong and long-lasting relationships with all stakeholders who can directly or indirectly influence the success of the business. These include customers, employees, shareholders, suppliers, channel partners, regulatory bodies, and financial institutions.
The aim of relationship marketing is to focus on marketing activities that create a strong, emotional bond between the business and these stakeholders and cultivate loyalty from them, rather than simply interacting with them only during transactions.
Relationship marketing importance
2) Integrated Marketing- Integrated marketing is an approach to create a unified and seamless experience for the consumer to interact with the brand by designing and directing all communication (advertising, sales promotion, direct marketing, public relations, and digital marketing) in such a way so that all work together as a unified force and centers around a strong and focused brand image.
Ensuring that all the marketing communication is in sync helps deliver an efficient and effective message to potential customers and projects a strong and focused brand image.
3) Internal Marketing- There are two types of customers to every business: internal and external. While focusing on external customers should be a top priority for every business, internal customers should not be left unnoticed as these internal customers (employees) play a vital role in marketing the brand and products to the external customers of the business.
Internal Marketing treats employees and staff as internal customers who must be convinced of a company’s vision and worth just as aggressively as external customers. It also involves crafting processes that make them understand their role in the marketing process.
Internal Marketing Example
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4) Socially Responsible Marketing- This aspect of the holistic marketing concept involves a broader concern of society at large. It requires the business to follow certain business ethics and focuses on partnerships with philanthropic and community organizations. A business is considered as a part of society and is required to repay the same.
Socially responsible marketing encourages a positive impact on the company’s stakeholders.
Components of Holistic Marketing
Wrapping Up, the holistic marketing philosophy, by focusing on the big picture, creates a synergy that effectively reinforces the brand message, brand image, and positions the brand uniquely in the minds of the customers. With the changing face of the business environment and increased competition, the holistic marketing concept has emerged as one of the greatest ways for businesses to remain competitive.
Reliance Jio has fulfilled its dream of taking over the data market and the 4G space in India. From December 2015 up to 2020 the marketing and growth strategies employed by Jio have enabled this company to emerge with giant like proportions and establish itself as a leader in Indian telecom space. Bharti Airtel was next with a share of 24%, while Vodafone Idea was third. State-owned BSNL commanded more than half of the market share in wired internet subscribers.
Reliance Jio now leads the chart by grabbing 52.3 per cent of the overall data market share, followed by Bharti Airtel at 23.6 per cent share in the quarter ended March 2020. According to the Telecom Regulatory Authority of India (Trai) the number of internet subscribers in India increased to over 743 million at the end of March 2020, with a growth rate of 3.4 per cent on a sequential quarter basis. Around 97% of the subscribers use mobile devices for internet access. Vodafone Idea held the third position as its internet subscriber market share at 18.7 per cent for the period in reference.
Which is why the number of wireless internet subscribers stood at 720.7 million, while the wired internet subscribers were 22.4 million. Internet access with a minimum capacity of 512 kilobits per second or more is defined as broadband connectivity. The top five service areas in terms of internet subscriptions wired and wireless were Maharashtra (63.01 million), Andhra Pradesh including Telangana (58.65 million), UP (East) (54.60 million), Tamil Nadu (51.64 million).
Reliance Jio Infocomm Limited was founded in 2007. In 2010, it acquired 95% of Infotel Broadband Services Limited. In 2010, it acquired 95% of Infotel Broadband Services Limited. This lesser known company was attractive because of the service and opportunities it offered in exchange for the price tag. The IBSL is what allows Reliance to develop its 4G network all over the country.
Reliance Jio first product was the Lyf smartphone which was launched in the India markets in 2015, which did not generate sufficient demand. In 2016, brought Reliance Industries Limited 42 annual general meetings. It was here that Ambani first announced his plans to take over the 4G space in India, with the launch of Reliance Jio.
number of subscribers increasing from 2017 to 2019
Jio takes over the market
The reason for jio’s successful marketing strategy is that it is unilateral and is the same service offered for free. The initial scheme that accompanies the launch off jio was free services till March 2017. With this scheme each individual was given access to free SIM cards with free voice calling and free 4G data to fulfil their browsing skills.
Reliance Jio reached its goal of 100 million subscribers in February 2017 just within 170 days and by June 2017 it had 200 million subscribers, thus making a record for the fastest growth of users. As of December 2019, Jio is the third largest telecom service provider in the world and has a network of close to 400 million subscribers.
Before jio, people paid between Rs.200 and Rs. 500 for limited 3G mobile data. In jio case the company had an advantage as the product was free when it was introduced, it disrupted the entire telecom space in India and brought high speed data to the general public. People were now streaming movies watching videos, video calling all from their mobile phones.
jio’s profit in 2019 and 2020
The six month free period served as an opportunity for the company to test put their product and the use the data from that period to optimize its network to the need of the consumers. When dual sim became popular, it became easy for individuals to retain their Jio SIM cards and use them for mobile data while also keeping their original phone numbers for other purposes. The company brought out new products like 4G enabled phones, broadband services, TV services and many others.
Generating a demand and created a customer base is the first step. Then comes the task of long term retention. For Jio the referral stage was particularly important as other telecom service providers had not caught up with a 4G network of that magnitude. With coverage in all 22 telecom circles, Jio became the largest mobile network operator in India by 2019.
In the financial year 2019 -2020 profits have increased by 88%. Revenue increased by approximately 40% and EBIT rose by 64%. In fact, during the corona virus pandemic, Jio reported that data usage on their network increased by over 50%. Jio has also launched in September 2016, along with the Jio music app, video streaming app and other accompaniments.
The JioPhone was launched in August 2017, with subsequent models being introduced in 2018 and in 2020. These phones are created to answer the complementary demand for affordable 4G compatible phones, generated by the original demand for 4G data. For the manufacturer of these phones, Jio has partnered with Google. Apart from this the company has also launched Wi-Fi routers and other electronics.
For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.
As of February 2020, OnePlus is the top selling premium smartphone brand in India holding 33% of the total market share. Apart from smartphones, OnePlus also deals in other devices like earphones, chargers and Smart Television sets in over 340 countries. The story behind the formation and the motivation of the brand is a fascinating.
Here’s a thoroughly studied OnePlus Case Study that’s going to clear every doubt that you might have in your mind regarding OnePlus.
As mentioned OnePlus was co founded by Pete Lau and Carl Pei. At that time, Lau was the Vice President of OPPO and Pei was OPPO’s Global Marketing and E-Commerce Division Head.
OnePlus Founders
While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.
This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.
Having determined the need of a premium android smartphone line, the company then had to decide what features were to be implemented in their product lines. Their primary focus throughout the manufacturing process was on quality.
As Lau said “we will never be different just for the sake of being different.”
So the OnePlus production does not focuses on a ‘brand new concept that has never been seen before’ instead it gives more emphasis on improving the actual user experience in day to day life.
The first product of OnePlus was the highly awaited OnePlus One which was unveiled just 4 months after the company started on 22 April 2014. The model received a positive reception from the general audience.
Despite being about half the price of the other competitors, it performed on the same level and even higher. Although there were some technical faults and lower camera quality due to the low cost, it performed very well despite having a lesser availability than its closest competitor in the Nexus series.
It surpassed the expected limits and set a staple for the company upon which the further models were improvised. The later models of the smartphone included improvements on the previous models and received positive reception.
The company also introduced the T series starting from OnePlus 3 until 7 and the Pro Series starting from OnePlus 7 to 8. These models were limited edition variants to the core series designed for luxury users.
By 2020, OnePlus became the top selling smartphone brand in India. Some of the features that appealed to the masses were unique and handy build, continuous improvement in camera quality with every new model and an affordable price.
The company also announced its intention to venture into the Smart Television market in September 2018 starting with OnePlus Tv Q1 and the OnePlus TV U series.
Wireless chargers were introduced along with OnePlus 8 series and the wireless earphones, OnePlus bullets with the OnePlus 6 series.
In every product line, OnePlus puts product quality and affordability first all the while appealing to the different sections of the audience.
The pricing strategy of OnePlus focuses on the customers seeking high quality features in smartphones and other devices without spending too much into it.
Therefore, the company focuses on high quality manufacturing and a relatively low margin of profit, opting to utilize its savings in order to make the products available and affordable to more people around the world.
However, different countries have different prices depending upon various factors.
OnePlus Business Strategy In India
Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,
Invite Only System
In order to manage the huge demand in the initial stages of its operation, OnePlus used an Invitation System, where the customers had to sign up for the purchase of OnePlus One at irregular intervals, they ended the Invitation System with the launch of OnePlus 3 which went on sale on an interactive VR (Virtual Reality) platform. OnePlus dubbed the event as world’s first ever VR Shopping Experience.
OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1. However, this campaign didn’t work as planned because uninvited customers also started to smash their phones in videos that surfaced online and threatened the reputation of the company. As a result of this, OnePlus revised the rules thereby allowing the invited users to donate their old phones instead of smashing them. There were 140000 users and 100 were selected.
Ladies First Campaign
On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first. The selection will be based upon the likes on their pictures with the logo of the OnePlus brand, however this received major backlash from the community and was pulled within hours of its launch.
Brand Ambassadors
OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India. And in May 2019 they hired Robert Downey Jr. for the said role.
Slowly but surely, OnePlus is becoming a household name in the smartphone market along with established brands like OPPO and Samsung especially in India.
However, due to the recent events that have strained the relationship between India and China that resulted in banning of various Chinese apps and products in India, the brand of OnePlus may be unaffected but the employment in its Indian stores may dwindle in the near future.
Frequently Asked Questions About OnePlus
How did OnePlus one start?
OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.
While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.
This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.
Who invented OnePlus?
OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.
What is OnePlus’ Startup Story?
For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.
What is Oneplus’ business strategy?
Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,
Invite Only System
Smash The Past – OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1.
Ladies First Campaign – On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first.
Brand Ambassadors – OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India.
Google Chrome is one of the most popular web browsers in the world With more features, easy to use, security, and speed our love for Google chrome is ever increasing so is its popularity. We all can see the slow death of Internet Explorer in blue.
Chrome Extensions are add-ons that make your browser more powerful and automate the task for yourself. It helps you to save time and gives peace of mind. It becomes a must use a chrome extension when you want to do/automate a particular kind of work and don’t know how to code. Like if you want to participate in an online flash sale or keep yourself updated with the latest offers, deals, and coupons from e-commerce players, extensions are the way out. I would love to tell you more about other extensions but before that, I will tell you about the extension which I use all the time for shopping to save money.
Flipshope Extension is one extension which helps me to compare price across various shopping sites be it Flipkart, Amazon, or Myntra. Whenever I buy products, I get a graph like below which shows me how prices have changed over time and it helps me to make a purchasing decision.
Flipshope Chrome Extension
Another good feature of this extension is curated coupons and deals. While making a purchase I can see all coupon applicable to the product which helps me save a lot of money sometimes. The Founder of this startup is an IIT alumnus. Started in college, Flipshope is now a full fledge company based out of Bangalore. It helps people save money so customers love them. It has an active subscriber base of more than 1,50,000 and is growing.
AutoBuyApp Chrome Extension
This is one extension that has become a necessity for flash sale Deals. Who doesn’t love getting mobile in 1 rupee but also spending time and clicking buy now button at the exact time is near to impossible. Autobuy does exactly the same for me. It gets activated at the time of flash sale and buys. However, nowadays it’s much not useful because of less quantity on sale. But still, there is hope. The reason I love it over others because their codes run the fastest and have probably the best and easy to understand UI.
AutoBuyapp Chrome Extension
So we have seen two chrome extensions two things which made me feature this extension is the product. The product is not just the UI but also the functionality and basically, problem-solving. So if you are planning to build a chrome extension you must keep the pain point of users in mind and build a great product.
How to Build a Chrome Extension?
Here are points you can take care of while building one:
Keep it simple – Just check other extensions. Most of the extension’s UI Sucks. You will be confused and jumbled after downloading. Apart from UI, the process of user onboarding has to be super simple. Make it lightweight and seamless to use.
Just do what you promise – A user downloaded your extension just do what you promise to do and nothing else. If you will notice when you download autobuyapp there is no requirement signup or give your data because they help you to buy products on e-commerce portals.
Improve, Improve, Improve – Well this is one thing you shouldn’t leave even after getting millions of users. Always take feedback and improve the product as per user requirement.
Keep an eye on competitors – Along with feedback from users, you should also put some efforts to check competitors’ products and the changes.
You won’t be relived even after your extension gets launched.
If possible, invite the media.
‘Guest blogging’ is a good option.
The most classic way is to make an ad.
How to Market a Chrome Extension?
Chrome Store SEO
First and foremost, it’s very important to know what keyword can make your extension’s rank better in the Chrome Store. You need to optimize the description by using relevant keywords that is more frequently and more prominently. Also, you can consider writing a longer description as it works better when optimizing for ranking on long-tail keywords.
Email Marketing
In the newsletter you send to your potential customers, you can explain the advantages of your expansion, have a clear CTA, and you’ll be enthusiastic about the Chrome extension for your customers. This will also assist user retention as every few minutes individuals check out their browsers with their brilliant icon/logo. To increase your success in doing a newsletter, you can have a very plain subject line and make sure the content includes at least one call to action to lead your users to what you wanted them to do.
Get Reviews
If you maintain your customers happy and frequently interact, they can assist drive word of mouth as well they can also increase the ranking of your Chrome store. Make a point to answer every review of Chrome’s store and please be frank and open to feedback. If you get negative feedback, respond to it in a polite manner. It will actually calm individuals down. And if you receive excellent feedback and reply, this will encourage more people to leave good reviews as they know you read them.
Extensions are small software programs that customize the browsing experience. They enable users to tailor Chrome functionality and behaviour to individual needs or preferences. It helps you to save time and gives peace of mind.
How can we find my Chrome Extensions?
To open up your extensions page, click the menu icon (three dots) at the top right of Chrome, point to “More Tools,” then click on “Extensions.” You can also type chrome://extensions/ into Chrome’s Omnibox and press Enter.
What is Google Chrome Incognito?
Incognito mode on Android devices is similar. It’s a way to hide as you travel the web. Incognito mode as realized in Google Chrome on Android basically hides your browsing history so others can’t see the websites you’ve visited.
What is Flipshope Extension?
Flipshope is a Google Chrome browser extension and also known as flipshope chrome extension that provides coupons, discounted e-Gift vouchers, deals, price comparisons, and price graphs that would help the user to buy the perfect product at the ideal time at a lower price.
How to promote chrome extension?
Tips to Promote a Google Chrome Extension:
People love things that are available for free.
You can take help from influencers.
You won’t be relived even after your extension gets launched.
Trivago is a hotel search platform, whose main focus is to reopen the way travelers compare and search for hotels online. During this process, Trivago Hotels enables advertisers to expand their business, giving them access to a large consumer base who visit their platforms via a website or app.
Trivago was conceptualized in the city of Düsseldorf, Germany in the year 2005. The hotel aggregator was started by three university friends, Rolf Schrogmens, Peter Vinnmeier, and Stephan Stubner. Similar to the majority of start-ups, the initial foundation of the business was laid from a garage.
Besides, one of the 2006 founders, Stephen, decided to pursue a career in education, so Malte Sievert became part of the founding team. Trivago’s top management includes CEO Rolf Schrogmens, CFO Axel Heffer and COO Johannes Thomas.
Trivago started its operations in Germany and soon after the company started, it gained momentum and grew in various markets. At its launch, Trivago partnered with OTA (online travel agency) to meet its demands, following its objective of successfully showing information to consumers.
The hotel aggregator collected data from large hotels to littler organizations and showed it properly to hotel seekers. The company focuses on accumulating information from reliable sources so that customers can always be provided with reliable and most satisfactory services.
Also, features such as filters and sorting functions allow every traveler to find the most ideal hotel room at the location of their choice. Trivago is equipped with a highly robust and robust server infrastructure, giving the company the necessary data center that will meet Trivago’s high-security standards, reliability as well as flexibility. All these features give its visitors and search engines the ability to search for direct and fast results for hotel rooms.
Growth Of Trivago
Over the years, Trivago has developed extensively. Starting its operations from a garage, the hotel aggregator now employs about 5000 employees in its various offices worldwide.
Trivago came with its first advertising campaign in the year 2008–09 when most travel organizations were not doing brand promotion. Trivago ran an effective TV advertising campaign in his native Germany.
The proceeds from the brand promotion campaign were used by Trivago to expand its operations in Europe which is one of its most popular and successful markets to date.
The hotel aggregator started its operations from Germany and to date, it has achieved tremendous growth with presence in over 190 countries of the world. It attracts over 120 million visitors to its platform every month and is now rated as the largest hotel search website in the world. Currently, Trivago analyzes 900,000 hotels in 33 different languages from over 250 placements across the month.
Over the years, Trivego’s customers have given more than 150 million hotel reviews with over 17 million photos. At the end of last year, the hotel aggregator provided more than 14.6 million bookings for the budget as well as luxury hotels. Besides, Trivago is one of the most successful and fastest-growing start-ups, not just in Germany but worldwide, whose profits have been growing manifold since 2008.
Services Provided By Trivago
Using Trivago’s Hotel Manager, hoteliers can list their hotel through a profile on the Trivago website. Registration is free through the simple online form. Trivago Hotel Manager Basic is completely free to use, allowing you to list your hotel and benefit from the increased risk.
For an even more advanced triangle profile, you can join the Hotel Manager PRO. This takes you one step above the original version by highlighting your contact details to enable hotel news prominently on your profile and encouraging viewers to contact you directly through your website or phone number.
It also provides you with advanced analytical tools such as viewing visitors’ profiles and competitor data so that you can target your audience more effectively.
Once you are registered with the Trivago Hotel Manager, you can assign your hotel to your hotel profile. You can add it if the hotel is not already on Tivago’s list, although it takes up to seven days to get approval. You can manage multiple hotels in your account with an easy-to-use dashboard.
Once you have added your hotel, add detailed information, including contact details and eye-catching images, so that your hotel is attractive to visitors and arrives in relevant search results.
Trivago provides professionally written hotel descriptions for every hotel. These feature high-quality keywords to attract web traffic. Hotel reviews from other booking sites are automatically collided by Trivago search robots, contributing to the overall rating score for each hotel. Trivago also offers a rate connect service. This allows you to set up competitive cost-per-click advertising campaigns, track your performance, track through analytics, and control your marketing budget for the best success at the lowest cost. The service pays a set fee through an initial consultation.
Trivago Business Model
Trivago Business Model
Customer Segments
Trivago has a multidisciplinary business model. It mainly consists of two separate customer segments that are required for operations. It is to register brands that make their services available online to consumers who compare services as well as their prices to facilitate the purchase decision.
Value Proposition
There are mainly four primary value propositions that Trivago offers, namely access, customization, convenience, and brand/positioning.
The online hotel aggregator initially reduces accessibility by only enabling its customers to contribute to the content of their website. Also, they are motivated to add lodging brands and text descriptions. Complete the missing profile, as well as edit the profile to ensure the quality of the content.
The website promotes customization only by allowing brands on its platform to personalize their user profiles. The facility is offered by allowing visitors to find hotel rooms and compare prices according to brands.
Trivago offers a free app for its hotel search product on both mirrors and Android. In addition to the hotel search feature, the app provides proximity and interactive maps to the user’s current location.
The Trivago app is listed in Mashable’s 25 apps to save you money, USA today’s 10 best apps for booking your stay, the independent app in Ireland to save you time and money, and Australia’s News.com.au as one of the top apps to take on vacation.
Trivago Referral Revenue
Methods of earning income, a commission from hotels listed on Trivago sites, called revenue, when the user clicks, include Trivago subscription fees paid by hotels for services provided by Trivago’s business model. Trivago outbound Fee is a global hotel search platform.
According to Trivago, its mission should be “the traveler’s first and independent source of information to find the ideal hotel at the lowest rate.” Users can access Trivago in 55 local websites and applications and 33 countries.
Trivago combines hotel content from various sources on its platform. These hotels are then displayed to users based on their search criteria. Trivago also claims to help users achieve the best rates by providing comparisons to over a million hotels on over 250 booking sites.
However, users cannot book on Trivago, they can only select the hotel. For booking, they are redirecting to traditional OTAs (online travel agencies) such as Trains (PCLN), CTRP.com, and Expedia, from search results in a particular hotel.
Trivago Revenue Generation
Trivago Geography Split
Trivago has classified its revenue into three geographical regions, America, Europe and the rest of the world. For the nine months ended September 30, 2016, the US constituted 38.2% of Trivago’s revenue, Europe constituted 47.2%, and the rest of the world constituted 13.6%.
It compares hotel prices to 700,000+ hotels. Nearly 5 million monthly visitors reach the site, which reaches the hotel platform. Strong support by Expedia, a leading name in the travel industry, has 50 international forums.
Weakness Of Trivago
Limited product offering. It only covers hotels and thus, does not cater to all aspects of travel. General competition means limited market share and low brand loyalty.
Opportunities For Trivago
Acquisition of online travel booking portal to expand its portfolio. Increased interest in travel tie-ups with more hotels may increase their presence.
Threats For Trivago
Expanding its portfolio to add flight, car, and bus booking facilities, Flight-Plus Hotel’s combo packages presented by various portals are a major threat. The popularity of online travel portals erases a significant market share in India.
Listing to your hotel on Trivago’s website allows you to see more than 120 million monthly visitors. It also shows overall reviews for your hotel from several booking sites. Depending on your hotel specialty on Trivago, you will reach a global audience of relevant travelers looking for a place to stay during your next travel adventure.
Initially, Trivago received one million euros from angel investors – Christian Vollmann and Florian Hahnemann.
In the year of 2008, Trivago decided to take the help of TV commercials to develop its business. This move was because the top management believed that solely based on Google and other search engines to promote the business could prove unsafe in the long run.
Over the last 11 years, Trivago has been tasting success and expanding. The organization, which had funding of just $ 1.4 million in 2008, was able to achieve revenue of 1.035 billion by the end of 2017.
The hotel aggregator entered the US market in 2012 and entered into a joint venture with Expedia, an American travel organization. Expedia acquired a 61.6% stake in Trivago for the $632 million in the year of 2013 and thus claimed the majority of the organization’s stock.
In the same year, Trivago entered the Asian market and India became the first country to operate in Asia.
In December 2016, Trivago achieved another feat as it was successfully listed on the symbol of the NASDAQ TRVG ticker. By that time, Trivago had hired over 1000 employees in its various offices worldwide. Traffic on the Trivago continues to increase with each passing year. And, compared to the previous year, Trivago’s traffic expanded by 25% in the year 2018.
Trivago has been acquiring large and small businesses for the past few years and its most recent acquisition was TripHappy for an undisclosed sum in May 2018.
Frequently Asked Questions About Trivago
Does trivago mean anything?
Trivago stands for Trip Vacation and Go.
How does Trivago get its data?
Before running a campaign, advertisers need to provide an import feed containing all hotels they want to be advertised on trivago. trivago will import the advertiser’s hotel inventory into the trivago database and based on the provided data, the hotels will be mapped to the corresponding trivago properties.
Who is trivago owned by?
Trivago is owned by Expedia Group.
How much does it cost to advertise on trivago?
Registering on Trivago for advertising is for free and claiming business area is also free. Using Trivago business studio you can monitor your business profile as well as optimize your hotel profile for free.
Does Trivago have flights?
Trivago does offer search services to travelers for One-Way flights, Round-trip, and Multi-City flights.
PV Vyshnavi
