Tag: Marketing Tools for Businesses

Top Sales and Marketing Software Tools & Platforms to Grow Your Business in 2025

Are you looking for tools to help boost your sales and marketing efforts? This is the perfect spot!

Research indicates that a significant portion of sales teams (73%) see working across departments as extremely or very important for the overall success of their sales process. In addition, 86% of employees and executives blame workplace failures on a lack of collaboration or ineffective communication.

The success of collaboration and teamwork is not solely dependent on having a strong team, but also on the tools and technology used, such as PCs, laptops, software, and apps, which significantly impact the level of collaboration and cooperation.

In today’s fast-paced business world, sales and marketing teams are expected to deliver results in a constantly evolving and competitive environment. To achieve this, having the right tools at your disposal is crucial.

No matter what industry or field you work in, having the right marketing and sales tools is necessary for the successful completion of your job. The right tools can help you streamline your sales and marketing processes, automate repetitive tasks, and provide valuable insights into customer behavior.

In this blog, we will be exploring some of the best sales and marketing tools available in the market, and how they can help you improve your sales and marketing efforts. From lead generation and email marketing to customer relationship management and data analysis, we have got you covered. Get ready to take your sales and marketing efforts to the next level!

Best Marketing and Sales Tools

Here we are sharing 13 unique and extremely helpful sales and marketing tools that SaaS companies can use to streamline their business process.

S. No.	Tool	Key Features	Rating
1	NeverBounce	Email verification, real-time email validation, bulk list cleaning	⭐⭐⭐⭐
2	Google Analytics	Website traffic tracking, user behavior insights, conversion tracking	⭐⭐⭐⭐⭐
3	Salesmate	CRM automation, sales pipeline, built-in calling & texting	⭐⭐⭐⭐½
4	Reply	Sales engagement, automated outreach, email & LinkedIn integration	⭐⭐⭐⭐
5	LinkedIn Sales Navigator	Advanced lead search, CRM integration, personalized outreach	⭐⭐⭐⭐½
6	Salesforce	Market-leading CRM, advanced analytics, scalable customization	⭐⭐⭐⭐⭐
7	Marketo	Marketing automation, lead management, campaign analytics	⭐⭐⭐⭐½
8	Clearbit	B2B data enrichment, lead scoring, real-time prospecting	⭐⭐⭐⭐
9	BuzzSumo	Content research, influencer identification, social media insights	⭐⭐⭐⭐½
10	Salesflare	Automated CRM, email & meeting tracking, pipeline visualization	⭐⭐⭐⭐
11	Optimizely	A/B testing, personalization, digital experience optimization	⭐⭐⭐⭐½
12	Slack	Team collaboration, integrations, real-time messaging	⭐⭐⭐⭐⭐
13	Skype for Business	Video conferencing, instant messaging, Office 365 integration	⭐⭐⭐⭐
14	Omnisend	Omnichannel marketing, email & SMS automation, segmentation	⭐⭐⭐⭐½
15	HubSpot	All-in-one CRM, marketing & sales automation, reporting dashboard	⭐⭐⭐⭐⭐

NeverBounce

Website	Neverbounce.com
Free Trial	Available
Platforms supported	Web
Best For	Real-time email verification and email list cleaning services

Over 130,000 organizations trust NeverBounce for their email verification and cleaning services,the allowing you to reach more customers by cleaning your lists and preventing bounces, all for less than a penny per email.

Preserve your domain’s authority and brand reputation by not getting penalized for bounced emails. NeverBounce also has easy drag and drop importing via their dashboard or API access, with popular ESP and CRM integrations.

How NeverBounce Helps in Marketing and Sales?

It helps to verify the email address of your potential customer so that you never miss any marketing opportunity.
It allows you to boost your marketing campaign by targeting it to the right email addresses of your customers.
It helps to reduce the bounce rate by eliminating outdated and invalid email addresses.
By simply dropping the email list into the tool, you can clean any number of emails in bulk.
It can save a lot of time and resources compared to manually reviewing each email address.

Pros:

80+ integration option
Bank-level security
A pay-as-you-go plan is available
Free credits in the demo
Live chat support is available

Cons:

Poor customer support
Some users experienced that it inaccurately reports spam emails as valid

Pricing Plans

NeverBounce categorizes their pricing plans into two categories i.e. Pay-As-You-Go and Sync (Automated Cleaning)

Pay-As-You-Go Pricing:

Emails	Price per email
up to 10,000	$0.008
up to 100,000	$0.005
up to 250,000	$0.004
up to 1,000,000	$0.003

Custom price available for emails over 1,000,000 under the enterprise plan.

Sync (Automated Cleaning) Pricing:

Emails	Price per month	Price per year (save 20%)
up to 1,000	$10.00	$8.00
up to 10,000	$49.00	$39.20
up to 50,000	$99.00	$79.20
up to 100,000	$159.00	$127.20
up to 250,000	$259.00	$199.20
up to 5,00,000	$499.00	$399.20
up to 1,000,000	$999.00	$799.20
over 1,000,000	Custom Price	Custom Price

Google Analytics

Website	Analytics.google.com/analytics/web/provision
Free Trial	Completely Free
Platforms supported	Web, Android
Best For	To get information about traffic on your website

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners and marketers to track key metrics such as the number of visitors, the source of traffic, and how users interact with the website.

The tool provides detailed reports on the performance of the website, including the number of pageviews, the average time spent on the site, the bounce rate, and conversion rates. This information can be used to optimize the website for better engagement and conversions, and to make informed decisions about marketing and advertising efforts.

Overall, Google Analytics is a powerful tool that helps website owners and marketers to understand and improve their website performance and to make data-driven decisions about their online presence.

How does Google Analytics Help in Marketing and Sales?

It gives you insights into the performance of your marketing campaign so that you can make better decisions.
It helps to know the different stages of a customer’s journey and how they interact with your site.
Provides real-time data on website traffic, conversion rates, and other key metrics.
It allows you to integrate your Google Ad account to get insights into the effectiveness of online advertising campaigns.
You can play with different settings and filters to customize the report according to your needs.
It helps to know the audience that comes to your websites, such as their location, age, interests, and much more.

Pros:

Free to use
Seamless sign-in through a Google account
Effortless integration with other Google products
Google help articles
Robust reporting and analytics
The mobile app is available

Cons:

Different ways to get customer support
Steep learning curve

Pricing Plans

Google Analytics is Free to use.

Salesmate

Website	www.salesmate.io
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM, sales management and automation software

Salesmate is a cloud-based customer relationship management (CRM) software designed for small to medium-sized businesses. It is a platform that helps sales teams manage their customer interactions and track their sales pipeline, from initial contact to close.

With user-friendly UI and automated workflows, sales managers can help their team members keep their eye on the most crucial deals and pursue them regularly.

Global sales teams use this CRM for capturing leads and managing their sales pipelines. With intuitive integrations, managers can be assured that all the additional details of the prospect get filled automatically into the sales pipeline hence decreasing unnecessary manual labor.

With Salesmate CRM, business owners can easily generate insightful sales reports and manage their deals on the go. With real-time notifications of the deal updates on the smart devices, business owners can pursue new leads while they are away from their desks, too. Salesmate CRM has also developed iOS and Android apps for smart devices so that you can make more sales while on the go.

How Salesmate Helps in Marketing and Sales?

It comes with a marketing automation feature that automates repetitive tasks in marketing campaigns.
Just like marketing automation, Its CRM comes with a sales automation feature that helps you to focus on product selling rather than time-consuming repetitive tasks.
It allows sales and marketing teams to collaborate and communicate in real time.
Performance indicators and sales pipeline analytics of this tool will help you track your sales and marketing performance.
It helps you to recognize and manage potential customers, including lead tracking and lead nurturing.

Pros:

A 15-day free trial is available
Live chat and email support
iOS and Android apps are available
API Access
Chrome extension is available
Free templates and tools
Video tutorials and ebooks are available

Cons:

The cost of calls is relatively higher
Some integration features could be smoother

Pricing Plans

Salesmate offers four pricing plans that include Starter, Growth, Boost, and Enterprise. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Starter	$12/user/month	$15/user/month
Growth	$24/user/month	$30/user/month
Boost	$40/user/month	$50/user/month
Enterprise	Custom plans	Custom plans

Reply

Website	Reply.io
Free Trial	Available
Platforms supported	Web
Best For	Multichannel sales engagement and sales automation platform

Reply is an email prospecting and sales automation tool that automates personalized emails and follow-ups. The platform allows users to send an email with automatic follow-ups, connects replies to your mailbox, and provides detailed analytics such as delivery, click, open, and response rates.

It’s an effective way for sales teams to save up to 10 hours a week on outreach and allow them to spend more time on the actual selling.

How does Reply Help in Marketing and Sales?

With the email automation feature of Reply, you can send personalized emails and follow-ups to prospects at scale.
It helps to engage with prospects through various channels, such as email, social media, and phone.
It can help you to improve your response rates and engage more prospects through personalized email messages and follow-ups.
Powerful Chrome extension of Reply helps you to extract email contacts from social media sites like LinkedIn.
It helps you to verify the email addresses and phone numbers of prospects to save time and establish healthy communication.

Pros:

AI email assistance
Robust reports and analytics
Email A/B testing
Reply Academy to learn the software
Wide range of integration
Chrome extension is available
User-friendly interface

Cons:

Difficult to connect to the third-party mail server
It’s not easy to set up

Pricing Plans

Reply categorizes their pricing plans into two categories, i.e., Sales Engagement and Email Search.

Sales Engagement For Business Pricing:

Plan	Pricing
Starter	$60/user/month
Professional	$90/user/month
Custom	Custom Price

Sales Engagement For Agencies Pricing:

Plan	Pricing
Agency Starter	$60/user/month
Agency Professional	$90/user/month

Email Search Pricing:

Plan	Pricing
Starter	Free
Advanced	$49
Unlimited	$99 (Free with Annual sales engagement plans)

Start Using Reply Now

LinkedIn Sales Navigator

Website	Business.linkedin.com/sales-solutions
Free Trial	Available
Platforms supported	Web
Best For	To uncover sales insights and find new prospects for any sales operation

LinkedIn Sales Navigator is an intuitive sales tool created to assist sales teams, business owners, and individuals in building and nurturing customer relationships inside their networks. This sales prospecting tool enables the said users to enhance their sales closure, hence boosting their business revenue.

Using LinkedIn Sales Navigator, sales professionals can reach out to customers with enhanced search and filter features. This tool provides actionable insights into the leads and prospects so that sales professionals do not work in the dark and know their traits.

Engaging with leads and prospects becomes really easy using personalized schemes with these insights. Business owners and sales professionals can easily bifurcate personal and professional brands, allowing individuals to focus on their sales outreach campaigns. LinkedIn Sales Navigator is somewhat expensive for small businesses, as pricing for teams is set on a per-seat basis.

How does LinkedIn Sales Navigator Help in Marketing and Sales?

It helps to extract potential leads based on a user’s preferences and activity on LinkedIn.
It allows you to send personalized messages to leads that eventually increase sales.
Provides seamless integration with popular CRM tools, such as Salesforce and HubSpot, to build strong connections.
It helps you to manage your sales leads and customer relationships more efficiently.
Insights and updates on lead activity and company news, which can be used to personalize and prioritize outreach efforts.

Pros:

A free trial is available
Advanced search options
Engagement tracking
Integration with popular CRM
Wide range of filters
Creates custom lists

Cons:

Some users report that the pricing is higher

Pricing Plans

LinkedIn Sales Navigator offers three plans that include Core, Advanced, and Advanced Plus. Pricing of all these plans is based on a custom pricing model.

Salesforce

Website	www.salesforce.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A cloud-based customer relationship management (CRM) platform for sales, service, and marketing

While there are many options available today, Salesforce remains the industry standard for customer relationship management (CRM) software that allows tracking every step of the sale. This software enables users to effectively manage leads, opportunities, sales pipelines, support requests, and more. From phone calls and emails to working with colleagues, everything is tracked in one place, enabling your sales team to stay on top of every deal and also engage more effectively with prospective clients. The SaaS allows you to:

Collect and monitor leads
Track insights for better sales opportunities
Improve the productivity of your sales reps
Engage directly with leads and create email campaigns
Collaborate with sales reps and other members of your team

It also integrates with HubSpot, creating a seamless connection between marketing and sales if you’re on the marketing automation platform.

How does Salesforce help in Marketing and Sales?

Provides insights to enhance the experience of customers at every step of the buying journey.
It helps to view your customer data to cater to their needs, preferences, and buying behavior.
It helps to automate the sales process, set up alerts for key sales activities, and collaborate with team members.
You can easily create targeted marketing campaigns, track campaign performance, and automate marketing tasks to increase efficiency.
It helps to close deals faster and provides you with real-time insights to optimize campaigns.

Pros:

Call support
User-friendly interface
Huge learning resources
A free trial is available
Real-time sales insights
Seamless integration with other Salesforce products

Cons:

Difficult to customize

Pricing Plans

Salesforce offers four pricing plans that include Essentials, Professional, Enterprise, and Unlimited. Pricing details of each plan are given below:

Plan	Pricing
Essentials	$25/user/month
Professional	$75/user/month
Enterprise	$150/user/month
Unlimited	$300/user/month

Marketo

Website	Business.adobe.com/in/products/marketo/adobe-marketo.html
Free Trial	Not Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A marketing automation platform for lead management, email marketing, and analytics

Marketo offers powerful marketing automation software to engage prospects and customers via digital marketing. The platform offers a suite of applications to drive engagement from one place, from personalized display ads to predictive content.

With an integrated approach to customer marketing, sales teams can benefit from increased insights and from creating effective automated sales campaigns.

How Marketo Helps in Marketing and Sales?

It helps you to streamline and automate your marketing, which ultimately leads to increased sales.
It helps you to understand where leads are in the sales funnel and what their interests are.
Targeted emails and other communications can help move leads closer to a purchase.
You can manage and measure the success of marketing campaigns across multiple channels, such as email and social media.
You can align your sales and marketing teams by providing real-time visibility into the lead status and activity.

Pros:

Insightful marketing analytics
Native CRM integration
Advanced personalization
Sales insights
Good support

Cons:

Pricing is not disclosed
Lack of personalized learning resources for Marketo

Pricing Plans

Marketo offers four plans that include Growth, Select, Prime, and Ultimate. Pricing of all these plans is based on a custom pricing model.

Clearbit

Website	Clearbit.com
Free Trial	Not Available
Platforms supported	Web
Best For	Lead management platform with AI and ML technologies

Clearbit is a business lead management solution that collects data about customers. This SaaS (Software as a Service) tool enables users to create sales teams, identify prospective leads, and gather important information about their customers.

Clearbit is a collection of powerful APIs that are designed to help business owners grow their businesses. This smart tool is helpful in successful lead segmentation using their email address. Just feed your contacts’ email addresses and Clearbit will provide you with the associated social data of your contacts, such as –

Name,
Twitter and Facebook profiles,
Avatars,
URLs and more.

With such a powerful profile enrichment tool, you can successfully run all your online sales and marketing campaigns using tailored promotions based on the contacts’ online activities. This SaaS tool provides information about a company using its domain address, such as

company name,
capital generated,
number of employees,
market categories.

With such powerful insights, you can run your best promotions that include competitive pricing and discounts. Being a sales professional or a digital marketer, we can bet that such a great tool enables the success of your SaaS business campaigns.

How does Clearbit help in Marketing and Sales?

It helps to capture contact details, job titles, social media profiles, and company details of potential customers.
It allows you to segment the audience based on job title, industry, company size, and more.
It helps to understand the needs and pain points of your prospects for more informed and personalized sales conversion.
Provides insights into customer behavior and preferences to optimize marketing campaigns and track performance.
Automated and real-time data enrichment makes the data collection process quicker and more efficient.

Pros:

100+ attributes
Native integration
User-friendly interface
Help Center articles are available
API Access
The demo is available on demand

Cons:

Pricing is not disclosed
Difficulty in finding LinkedIn profiles of companies

Pricing Plans

Clearbit offers custom pricing plans. You can contact the vendor for pricing details.

BuzzSumo

Website	Buzzsumo.com
Free Trial	Available
Platforms supported	Web
Best For	Content curation & influencer marketing

To get a full picture of the competitive environment in your market, you have to understand how content is performing in all avenues of the web, and BuzzSumo helps you do that. BuzzSumo is an excellent tool for marketers when it comes to analyzing social media data as well as curating content ideas. BuzzSumo allows you to analyze content by domain or topic to see which posts are being shared the most. It’s also great in helping you find key influencers whom you can contact once your content has been published as part of your content promotion strategy.

The social SaaS provides:

Content insights regarding author, domain, and more
Search content engagement in the past 24 hours and up to the past year
View shares of content across all social media platforms
Search social backlinks
Content curation
Find and research influencers

How BuzzSumo Helps in Marketing and Sales?

It helps to analyze the content of competitors to know their strengths and weaknesses.
It helps to connect with influencers, build relationships, and leverage their audience for promoting your brand.
It provides insights into the most shared and engaged content on social media platforms.
You can smooth your marketing strategy by utilizing the data provided by this tool.
It monitors the trend in your industry to keep you aligned with the latest trends.
It helps to generate leads by identifying people who are interested in specific topics or brands.

Pros:

Chrome extension is available
API Access
A 30-day free trial is available
A free plan is available
Intuitive interface
Help Center articles and live chat support

Cons:

Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan

Pricing Plans

BuzzSumo offers one Free plan and three pricing plans that include Pro, Plus, and Large. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Pro	$79/month	$99/month
Plus	$139/month	$179/month
Large	$239/month	$299//month

Try BuzzSumo For FREE

Salesflare

Website	Salesflare.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM tool for small and medium-sized B2B businesses

Salesflare is an easy-to-use CRM for small to medium businesses, designed to help them increase sales with minimal effort. This platform is simple to use, provides visuals, and automatically stores your customer data so you can attend to your customers and focus on sales.

Salesflare is an artificial intelligence sales assistant for Outlook, Gmail, and mobile devices. Working with your CRM, the platform automatically assists your follow-ups, takes over your admin, and creates transparent customer conversations that can be handled by the team. Salesflare makes it easy for teams to boost sales performance.

How Does Salesflare Help in Marketing and Sales?

Automation and lead tracking can help you focus on closing deals rather than manual data entry.
It helps to keep track of all your leads and their interactions with your team to streamline the sales process.
A visual pipeline view offered by Salesflare helps you to manage your sales funnel, track deals, and analyze your performance.
It assists you in following up on potential prospects at the right time.
You can easily integrate with 3000+ tools, including sales and marketing tools, using Zapier integration.

Pros:

Live chat support
Interactive dashboard
A free trial is available
Knowledge base articles to learn
Drag and drop functionality
Automated emails based on triggers

Cons:

Some users faced issues connecting their email to Salesflare
Sometimes sends multiple reminders instead of one

Pricing Plans

Salesflare offers three pricing plans that include Growth, Pro, and Enterprise. Pricing details of each plan is given below:

Plan	Monthly Price
Growth	$29/user/month
Pro	$49/user/month
Enterprise	$99/user/month

Try Salesflare Now

Optimizely

Website	www.optimizely.com
Free Trial	Not Available, but have Free version
Platforms supported	Web
Best For	Digital experience platform software as a service

Optimizely is a website optimization platform that provides users with A/B and multivariate testing. Users who do not have a technical background can

make dynamic variations to websites,
test the discrepancies to live traffic and
gather instant results.

Optimizely allows users to optimize customer experience and enables business owners to drive up the value of their digital products and campaigns through a best-in-class experimentation software platform. Product and marketing professionals can use evidence-based results for:

accelerating innovation,
lower the risk of new features, and
drive up the return on investment (ROI)

How Optimizely Helps in Marketing and Sales?

It offers a marketing campaign management platform that helps to manage and streamline marketing efficiently.
It helps you to test different versions of a website to see which one performs better in terms of sales, conversions, and engagement.
Helps to measure the performance of the campaigns and make data-driven decisions with real-time analytics.
It enables you to segment the audience based on various criteria such as demographics, interests, and behavior.
It helps to enhance the experience of individual users based on their behavior, preferences, and past interactions with the brand.

Pros:

User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Advanced Targeting

Cons:

Pricing is not disclosed
Limited support

Pricing Plans:

Optimizely pricing is available on request. You’ll need to reach out to the vendor for a custom quote.

Slack

Website	Slack.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	Team communication and workflows

Slack is a messaging app that allows users to migrate their communication in one place with real-time messaging, archiving, and search features. Slack allows seamless integration with external services.

With its built-in internal and external sharing options, sales and marketing professionals can store and share files with their teammates from any place and from any device with internet. An advanced search, filter, add-on, and sorting procedure from Slack enables users to have those important files right in front of them. Slack has apps for iOS and Android that are an add on to your work on the go style, so even when you are logged into multiple devices, your system will recognize the same and will mark messages as “read” when you do so.

How does Slack help in Marketing and Sales?

It helps to easily connect with client teams to discuss ongoing projects or to make sales pitches.
The file-sharing feature makes it easy for the sales and marketing teams to collaborate and access important information.
It can send notifications when leads are generated, deals are closed, or when certain actions are taken.
It helps to track the progress and measure the success of the sales and marketing team through robust reporting and analytics.
It offers a wide range of communication channels such as direct messaging, group messaging, and video conferencing.

Pros:

The mobile app is available
A lot of integration options
User-friendly interface
Accessible on any device
Resource library to learn
Workflow builder

Cons:

Lack of live customer support

Pricing Plans

Slack offers a Free plan and three pricing plans that include Pro, Business+, and Enterprise Grid. Pricing details of each plan are given below:

Plan	Monthly Price
Pro	₹218/user/month
Business+	₹375.20/user/month
Enterprise Grid	Custom Price

Skype for Business

Website	www.skype.com
Free Trial	No Free Trial, But Free Version Available
Platforms supported	Web, Android, iPhone/iPad
Best For	VoIP software for phone calls, chats, and video conferencing

Skype - Marketing and Sales Tool — Skype – Sales and Marketing Platforms

Skype is a VoIP solution that enables managers to do video conferencing, make international calls, and send texts to prospects, clients, and team members via the web. Skype enables its users with

instant messaging,
group video conferencing,
video and group chat,
document and image sharing.

Skype, although it has a free basic tool available in the market, it also offers business features in its paid version. Business owners can use this paid version and get

business conferencing (up to 250 people),
MS Office tool,
third-party business app integration.

Pricing Plans

Skype offers a Free plan and three pricing plans that include Microsoft Teams Essentials, Microsoft 365 Business Basic, and Microsoft 365 Business Standard. Pricing details of each plan are given below:

Plan	Monthly Price
Microsoft Teams Essentials	₹100.00/user/month
Microsoft 365 Business Basic	₹136.25/user/month
Microsoft 365 Business Standard	₹719.40/user/month

Omnisend

Website	www.omnisend.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	E-commerce businesses looking for omnichannel marketing automation with email, SMS, and push notifications to boost customer engagement and sales.

Omnisend is a marketing tool built especially for online stores. It combines email, SMS, and automation to help businesses connect with customers, boost sales, and build loyalty. With ready-to-use workflows, customer segmentation, dynamic content, and A/B testing, it makes it easy to create personalized campaigns across multiple channels, ensuring consistent communication with customers wherever they are. It is one of the best sales and marketing software for small businesses.

Pros

Supports multi-channel marketing across email, SMS, and web push.
Tailored for e-commerce with tools like abandoned cart reminders and product suggestions.
Easy to use with a drag-and-drop editor.
Flexible pricing plans suitable for different business sizes.

Cons

Limited features for B2B companies.
Some features take time to fully learn.
Customer support response may be slower during peak times.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (up to 250 contacts & 500 emails/month)
Standard	From $16/month (based on contact list size)
Pro	From $59/month (based on contact list size)

HubSpot

Website	www.hubspot.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses of all sizes that need an all-in-one CRM with powerful sales, marketing, customer service, and automation tools to grow and manage customer relationships effectively.

HubSpot Sales Hub is a CRM that helps sales teams manage leads and track progress with clear dashboards. It’s known for its simple design and strong customer support.

How it helps sales teams:

Lead management: Let teams build custom workflows and automatically move leads through the pipeline.
AI and automation: Uses AI to help reps write better emails and save time.
Reporting: Provides easy-to-read dashboards so teams can quickly see their progress.
Sales engagement: Reps can send, schedule, and track emails directly from the platform without needing another tool.

Pros

Easy-to-use design with a simple interface.
Strong customer support and resources.
Powerful lead management and automation features.
Built-in email tools for outreach and engagement.
Clear dashboards and reporting for tracking progress.

Cons

It can get expensive as you scale and add features.
Some advanced tools require higher-tier plans.
Setup and customization may take time for new users.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (basic CRM tools)
Starter	From $18/month (billed annually, 2 users)
Professional	From $450/month (billed annually, 5 users)
Enterprise	From $1,200/month (billed annually, 10 users)

Conclusion

Our picks of the top sales and marketing tools are comprehensive, covering everything from customer management, data analysis, and email marketing to social media management and team collaboration.

Whether you’re a startup or an established business, investing in the right sales and marketing tools can lead to substantial improvements in your business, boosting productivity, simplifying work processes, and generating revenue. Consider the specific needs and goals of your SaaS company and choose the tools that best align with your sales and marketing strategies. With the right tools in hand, you’re on your way to achieving greater success in the SaaS industry.

With this list at your disposal, your sales and marketing teams will no longer fall short of their goals and will be able to work cohesively and effectively.

FAQs

What are sales and marketing tool?

A sales and marketing tool are software or technology platform that helps businesses improve their sales and marketing efforts. These tools can assist with a wide range of activities, including lead generation, customer relationship management, email marketing, social media management, data analysis, and more.

What are some of the best marketing and sales tools available today?

Some of the best marketing and sales tools include NeverBounce, Salesforce, Salesmate, Marketo, Reply, Clearbit, BuzzSumo, Slack and Salesflare.

Why is it important to use marketing tools?

Marketing tools are crucial for businesses to effectively reach target audience, communicate value, and measure marketing success, leading to increased brand awareness, traffic, leads, and revenue growth.

What should I look for when choosing marketing and sales tools?

When choosing marketing and sales tools, you should consider factors such as your business goals, target audience, budget, and available resources. You should also look for tools that are user-friendly, offer robust analytics and reporting, and integrate with your existing technology stack.

How do marketing and sales tools help in customer relationship management?

Marketing and sales tools can help businesses manage and track interactions with their customers, including email communications, phone calls, and meetings. This data can be used to personalize customer experiences and build stronger relationships with them.

Can marketing and sales tools automate tasks?

Yes, many marketing and sales tools offer automation features that can save time and effort by automating repetitive tasks, such as email campaigns, social media posting, and lead nurturing.

September 10, 2025

Best Content Marketing Tools

S. No.	Tool	Best For	Rating
1	HubSpot	CRM, Marketing Automation	★★★★★
2	Ahrefs	SEO, Backlink Analysis	★★★★★
3	BuzzSumo	Content Research, Trends	★★★★☆
4	Evernote	Note-taking, Organization	★★★★☆
5	Google Analytics	Website Analytics, Insights	★★★★★
6	SEMrush	SEO, Competitor Analysis	★★★★☆
7	Google Docs	Document Creation & Collaboration	★★★★☆
8	WordPress	Website & Blog Creation	★★★★★
9	Canva	Graphic Design, Social Media	★★★★☆
10	Grammarly	Writing & Grammar Improvement	★★★★☆
11	Trello	Project Management, Task Tracking	★★★★☆

HubSpot

Website	www.hubspot.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Services	Centralizing various content marketing tools into one unified platform

HubSpot is a powerful and comprehensive content marketing tool that stands at the forefront of marketing automation and inbound marketing solutions. As a content marketing platform, HubSpot offers an array of essential functionalities designed to optimize content strategies and drive successful marketing campaigns. Its user-friendly content editor simplifies the creation and publication of blog posts, web pages, and other content types, streamlining the content creation process. HubSpot’s built-in SEO tools assist users in optimizing their content for search engines, providing keyword suggestions and insights to improve content visibility and rankings.

HubSpot also offers content personalization capabilities, allowing marketers to create dynamic content that adapts to individual visitor preferences, fostering higher engagement. Furthermore, A/B testing options allow for the optimization of content elements, ensuring that content performs at its best.

Features of HubSpot

HubSpot CMS makes it easier for users to manage content across multiple languages with the Multi-Language Content Creation feature.
Website Themes features allow marketers to choose pre-built themes or design their themes.
Adaptive Testing lets marketers know what type of content is performing best with their targeted customers.
HubSpot CMS offers SEO Recommendations to let users know how they can improve their website and where action for improvement is required.
The platform’s Lead Generation Tools feature allows marketers to add various lead generation tools to their websites, helping turn their visitors into customers.
The Analytics feature allows users to analyze and generate reports on their website traffic, overall page performance, contact conversion rates, etc.

Pros

HubSpot CMS is a one-stop platform for handling all content publishing, marketing, and sales activities.
HubSpot CMS facilitates unparalleled security.
Users can use it as a CMS for content marketing or website building.
The platform’s templates use a drag-and-drop manager tool that is responsive by default.

Cons

HubSpot CMS’s development curve can be challenging to understand.
The platform lacks eCommerce support.
Many users are not satisfied with HubSpot CMS’s technical support.
It facilitates a limited plugin and theme ecosystem.

Pricing Plan:

Have a look at the pricing details of HubSpot Marketing Hub.

Plan	Yearly Price
Professional	$800 per month
Enterprise	$3600 per month

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Platforms supported	Web
Services	Content Research, Competitor Research, Link Building, Keyword Research, Website Audit, Rank Tracking

Ahrefs is a powerful and widely recognized SEO and content marketing tool. While it is primarily known for its robust SEO capabilities, it offers valuable features that make it an indispensable asset for content marketing strategies as well. As a content marketing tool, Ahrefs provides various functionalities, including content analysis, keyword research, competitor analysis, and content explorer. These features enable users to analyze the performance of their content, track organic search visibility, discover relevant keywords, identify competitor strategies, and explore trending topics. It is one of the top 5 content marketing tools. Content creators and marketers can leverage Ahrefs to optimize their content for search engines, identify content gaps, and drive organic traffic to their websites.

Pros

It’s one of the most extensive web crawlers among SEO tools.
Users can have recent and wide-ranking keyword alerts on their email regularly.
The platform offers access to the largest backlink database.
Ahrefs facilitates advanced filtering options throughout the platform.

Cons

The platform doesn’t offer integration with Google Analytics and Search Console.
Ahrefs doesn’t offer any outreach tool.
Its web traffic statistics are not as robust as other similar tools.
Keyword suggestions provided by Ahrefs don’t have a relevancy score.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Lite	$83 per month	$99 per month
Standard	$166 per month	$199 per month
Advanced	$333 per month	$399 per month
Enterprise	$833 per month	$999 per month

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web
Services	Content curation & influencer marketing

BuzzSumo is undoubtedly one of the best content marketing tools available, providing a wealth of features to enhance content strategies and drive optimal results. As a content marketing tool, BuzzSumo offers a diverse set of functionalities that cater to content creators and marketers. It facilitates content discovery by uncovering popular and trending content across various social media platforms, enabling users to gain insights into audience preferences.

Moreover, BuzzSumo provides valuable content insights, allowing users to track their content’s social media engagement and optimize their strategies accordingly. With topic research tools, content alerts, and backlink analysis capabilities, BuzzSumo equips marketers with data-driven strategies to create compelling content, stay up-to-date with industry trends, and drive greater success in their content marketing endeavors.

Features of BuzzSumo

BuzzSumo’s Discovery allows users to tap into viral stories, engaging topics, and real-time trends, generate content ideas, and access 8 billion articles worldwide.
Research tools can help users discover the most popular content in any niche, investigate content across social media platforms, and study shares, links, and trends.
With BuzzSumo’s Monitoring feature, marketers can track mentions, updates, and trends, create alerts for topics and keywords, and monitor competitor mentions and content.
BuzzSumo’s Chrome Extension lets users quickly analyze social engagements while browsing search engines and sites and examine competitor metrics within seconds.
Users can integrate and automate BuzzSumo with powerful APIs and create internal reporting tools, dashboards, and visualizations.
Influencer tools help marketers shortlist tastemakers and trend breakers by identifying influential authors, creators, and social media influencers.

Pros

The platform stands out for its powerful content discovery features.
With BuzzSumo, marketers can gain insights into their competitor’s digital strategy.
BuzzSumo provides insights about different types of content, including web, social media, and video content.
This advanced tool allows PR professionals to discover popular influencers and emerging trends.

Cons

It doesn’t cover all social media platforms, like Instagram, TikTok, and Snapchat.
The platform facilitates limited backlink metrics.
The platform’s user interface needs to be updated.
The topic explorer feature is not entirely accurate.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Basic	$95 per month	$119 per month
Content Creation	$199 per month	$249 per month
PR & Comms	$199 per month	$249 per month
Suite	$399 per month	$499 per month
Enterprise	$999 per month	$999 per month

Evernote

Website	Evernote.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Create, capture & access everyday notes

Evernote, renowned for its note-taking and productivity capabilities, proves to be an exceptional content marketing tool for businesses and content creators alike. Its versatility and seamless cross-device integration enable users to optimize content marketing strategies and streamline the content creation process. With Evernote, capturing and organizing content ideas becomes effortless, allowing users to jot down blog post concepts, draft outlines, and collate research findings systematically in one centralized location.

As a comprehensive content repository, Evernote stores a vast collection of ideas, research, and notes, serving as a valuable resource for future content creation and ideation. Ultimately, Evernote emerges as an indispensable tool, streamlining content marketing workflows, fostering productivity, and empowering businesses to deliver more impactful and successful content campaigns.

Features of Evernote

With the Sync and Organize feature, Evernote automatically saves notes online and syncs them to all user devices.
Web Clipper tool saves articles, web pages, PDFs, and screen capture directly to the platform.
With the Search feature, users can find words in handwritten notes, text in PDFs, presentations, images, or office documents, and narrow search results.
Evernote’s Templates feature saves users time with easy-to-install, customizable, and reusable note templates.
The platform’s Tasks feature enables users to create and manage to-dos in their notes.
Users can connect Evernote and Google Calendar to bring their schedules and notes together.

Pros

It offers comprehensive formatting options from Bold, underline to Font, Checkbox, and more.
The platform allows users to organize their notes by hierarchy.
Evernote allows users to collaborate with others and share notes and notebooks.
Evernote offers affordable Basic, Premium, and Business plans.

Cons

It offers limited features at a free plan.
The platform is not ideal for brief tasks or short notes.
Evernote lacks customization.
It doesn’t offer a read-only mode to prevent accidental changes in the content.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Free	$0 per month	$0 per month
Personal	$10.83 per month	$14.99 per month
Professional	$14.17 per month	$17.99 per month

Google Analytics

Website	Analytics.google.com/analytics/web/
Rating	4.7 out of 5
Free Trial	Completely Free
Platforms supported	Web, Android
Services	Understanding your audience and tracking site metrics

Google Analytics is a powerful and widely used content marketing tool that provides valuable insights into website performance, user behavior, and content effectiveness. As a content marketing tool, Google Analytics allows marketers to track key metrics such as website traffic, page views, bounce rates, and conversion rates. It helps content creators understand how users interact with their content, which pages are most engaging, and where improvements can be made to enhance user experience.

Setting up a Google Analytics account and adding the tracking code to your website is all it takes to begin automatically monitoring your data. With Google Analytics, content marketers gain valuable insights into user behavior, enabling them to optimize their strategies and achieve greater success with their content marketing efforts.

Features of Google Analytics

Google Analytics Reporting feature allows marketers to understand marketing data better. It enables users to generate and share different types of reports across the company.

Visualization Features allow users to view all reports and metrics in charts, leading to quick data analysis.
With the Smart Goals feature, users can set specific goals and measure the progress concerning goals.
The platform’s Data Activation feature leverages various ML algorithms to run deep analytics on marketers’ marketing data.
Google Analytics offers robust integration solutions, including Google Ads, Search Ads, Google AdSense, Data Studio, Survey 360, and Google Search Console.
With the Keyword referrals feature, marketers can see what keywords people use to find business.

Pros

The platform offers a freemium version, ‘Universal Analytics,’ for free.
It’s relatively simple to set up Google Analytics.
The platform provides default reports to provide a simple analysis of a website.
It allows users to manage analytics for multiple sites under one account.

Cons

Learning and understanding the platform’s reports and metrics can take a long time.
The platform may do data sampling.
Google Analytics gives a limited number of hits per month.
It lacks customer support for the free version.

Pricing Plan:

Google Analytics is Free to use.

SEMrush

Website	Semrush.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web
Services	content marketing, competitor analysis, keyword research

SEMrush is a comprehensive platform that facilitates the planning of a perfect content strategy. It gathers data from various sources and provides users with valuable insights into popular keywords. With SEMrush, marketers can stay updated on market trends, ensuring everyone is on the same page for effective content planning and execution.

With SEMrush, users can conduct in-depth keyword research, identifying relevant and high-traffic keywords to target in their content, thereby improving its visibility in search engines and attracting more organic traffic. SEMrush’s content audit feature helps in evaluating existing content, identifying areas for improvement, and optimizing content for better engagement and search engine rankings.

Features of SEMrush

With SEMrush’s Position Tracking feature, users can check out daily rankings of their sites, track keywords and domains, compare geographic locations, etc.
The On-Page SEO Checker tool provides users with keyword recommendations, backlink probability, ideas for on-page SEO optimization, target content length, and more.
SEMrush’s SEO Content Template generates a template while suggesting to users what to include based on target keyword analysis.
The Organic Traffic Insights tool provides users with a comprehensive dashboard that includes information like sessions, organic keyword volume, click-through rate, etc.
The Keyword Magic Tool helps marketers conduct keyword research by analyzing niche topics, tracking semantically related keywords, etc.
Keyword Gap Analysis is an excellent feature for thoroughly comparing keyword profiles of the top five competitors.

Pros

The platform is excellent for intensive keyword research.
SEMrush provides detailed information about site visitors, including their age, gender, and location.
It allows users to identify spammy backlinks and other toxic elements.
It’s a one-stop solution for SEO, digital marketing, and business intelligence requirements.

Cons

SEMrush doesn’t offer a user-friendly interface.
It allows only one user to log in to the platform simultaneously.
The platform provides inaccurate ad spend data.
It provides SEO and website data only to improve ranking in Google Search.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$108.33/month	$129.95/month
Guru	$1208.33/month	$249.95/month
Business	$416.66/month	$499.95/month

Google Docs

Website	www.google.com/docs/about
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Editing and collaborating with content writers

Google Docs are known to provide the user with the ability to edit, draft, and create documents either in the form of sheets, presentations, text documents, etc. As a cloud-based document editor, Google Docs allows multiple users to work on the same document simultaneously, enabling seamless collaboration among content creators, writers, and editors. The platform provides essential features like real-time editing, commenting, and version history, making it easy to track changes and incorporate feedback in the content creation process. Additionally, Google Docs offers a wide range of formatting and styling options, allowing content marketers to create visually appealing and well-structured content. By the use of Google Docs, one can imagine reducing the working time by taking help from the best-developed tool.

Features of Google Docs

The platform’s Voice Typing feature allows users to dictate text into their document without touching the keyboard.
The More Fonts feature enables users to add more fonts if the default ones don’t suit their needs.
Google Docs Template features provide access to well-designed presentation, invoice, and resume templates, brochures, menus, schedules, questionnaires, and more.
The email Draft feature allows users to compose an email directly within the platform and send it to clients and customers via Gmail.
The Bookmarks feature helps users set references within the same or other documents to make it easier to find marked items.

Pros

Google Docs is a free tool.
It facilitates a clean and simple interface, making the platform very easy to use.
With Google Docs, it’s easy to share and collaborate on documents with others.
It’s connected to Google Drive, meaning documents are automatically saved online.

Cons

The platform doesn’t offer any dedicated desktop application.
With Google Docs being an online service, there are always security concerns.
The tool requires an internet connection to work.
Google Docs offer relatively limited templates.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Monthly Price
Basic	$6.00 per user per month
Business	$12.00 per user per month
Enterprise	$25.00 per user per month

WordPress

Website	wordpress.com
Rating	4.6 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Publishing content, blogging, and creating websites

WordPress is a versatile and widely used platform for content marketing, providing a comprehensive content management system (CMS) that caters to the needs of content creators and marketers. With its user-friendly editor, content creation becomes seamless, allowing users to draft and format blog posts, articles, pages, and other content types without any technical expertise.

WordPress’s inherent SEO-friendly nature empowers content marketers to optimize their content for search engines by incorporating meta tags, customizing URLs, and implementing SEO best practices. Moreover, WordPress’s scheduling feature allows for content publication in advance, ensuring a consistent content calendar to engage audiences regularly.

Features of WordPress

With the Media Management feature, users can easily choose and upload images and videos.
WordPress Language allows users access to 70+ languages to create websites and blogs in multiple languages.
WordPress Themes allow marketers to use multiple inbuilt themes and upload their themes.
The platform facilitates the WordPress Comment tool to enable users to enhance the quality of their content with comments.
WordPress Plugins tool provides access to several plugins, including Yoast SEO Premium, WooCommerce Subscriptions, Sensei Pro, GiveWP, and more.
The Social Media Integration feature allows users to integrate the platform with their social networks seamlessly.

Pros

WordPress offers the flexibility of creating any type of blog or website.
It’s a simple platform for users to get online and publish quickly.
The platform facilitates a user-friendly interface, enabling users to install and set up WordPress sites easily.
It is an SEO-friendly platform.

Cons

Users can add additional features to their website only by accessing WordPress plugins.
It is a slow platform due to the added plugins, codebases, and oversaturated databases.
The platform offers limited SEO optimizing features.
A website created on WordPress can go down without notice.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price
Free	₹0 per month
Personal	₹160 per month
Premium	₹280 per month
Business	₹640 per month
Commerce	₹1152 per month
Enterprise	Starts at US$25,000 yearly

Canva

Website	www.canva.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Graphic design & video editing

Canva empowers users to create visually appealing and professional-quality graphics, images, and designs for their content marketing campaigns. With an extensive library of templates, fonts, and design elements, Canva makes it easy for content creators to craft eye-catching visuals to complement their written content. From social media graphics to infographics and blog post images, Canva offers a wide range of customization options, making it an excellent choice for enhancing the visual appeal and engagement of content. Additionally, Canva’s collaborative features allow team members to work together seamlessly, streamlining content creation and design processes.

Features of Canva

With the Video Background Remover feature, users can remove the background of any video in a single click.
Its Premium Video feature allows users to create, edit, and save premium videos for any platform.
The Premium Content feature provides users access to the platform’s entire photo, video, element, and audio library.
Instant Animation is an excellent tool for users to animate graphics and watch their designs come alive.
Canvas Templates feature help users browse through a wide range of free templates and create and customize different designs.
Users can use the Add Text To Photo online tool to add text to their images and tell their stories.

Pros

The platform enables a non-designer to become a proficient designer.
It’s a very simple-to-use and user-friendly tool.
Canva is a budget-friendly platform.
Users can alter the templates to customize them.

Cons

It offers limited templates and export settings.
The platform can’t download the ‘raw’ file to the user’s computer.
The free version of Canva offers limited features.
Users find it difficult to move from one design to another.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Price
Free	₹0
Canva Pro	$12.95 per month
Canva Enterprise	Custom pricing

Grammarly

Website	www.grammarly.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Proofreader, plagiarism checker & tone detection solution

Grammarly is an invaluable content marketing tool that enhances the quality and effectiveness of written content. As a powerful writing assistant, Grammarly helps content creators to produce error-free and polished content by identifying and correcting spelling mistakes, grammar errors, punctuation issues, and writing style inconsistencies. With its user-friendly interface, Grammarly seamlessly integrates with various writing platforms, including web browsers and word processing software, providing real-time suggestions and feedback to improve content clarity and readability.

Whether crafting blog posts, articles, social media content, or email campaigns, Grammarly is an essential companion for content marketers to elevate the quality of their written content and create a lasting impression on their audience.

Features

The grammar and Punctuation feature detects grammatical mistakes, punctuation errors, fragmented sentences, comma splices, etc., in the user’s content.
The Spell Check feature is ideal for detecting spelling errors in the content.
The platform’s Plagiarism feature allows users to scan their documents for any potentially copied content.
The Writing Style feature of Grammarly acts as the user’s human mentor by suggesting tips, advice, and suggestions to improve his writing style.
The Readability Reports tool determines the ideal age group for content and flags readability issues based on word count, reading time, character count, and speaking time.
GrammarlyGo works as a conversational chatbot. It can provide information, rewrite parts of a user’s writing, and provide editing suggestions.

Pros

Grammarly provides real-time checking.
It works in most browsers, email, and social media.
The platform has a user-friendly interface.
Grammarly gives users suggestions to improve their writing style.

Cons

The platform doesn’t catch all mistakes.
The suggestion provided by Grammarly is not always 100% correct.
It doesn’t work with Google Docs.
Grammarly doesn’t allow offline editing.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Price
Free	$0
Premium	Starting at $29.95/user/month
Business	Starting at $15.00/user/month

Trello

Website	www.trello.com
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Project management, task tracking, team collaboration

Trello makes managing content marketing projects simple and clear. With its Kanban boards and cards, you can easily track tasks, timelines, and team responsibilities. Everyone can see what’s done, what’s in progress, and what’s left to do at a glance.

GetResponse is a powerful but easy-to-use marketing automation tool. It’s like having a full email team on your side, you can create funnels, follow-up emails, landing pages, and more, all on autopilot while staying connected with your audience.

As your content marketing toolkit grows, it’s important to review the tools you already use. Some may no longer serve you well, and new, better tools could help you get more value from your efforts.

Features

Kanban boards and cards for task management
Assign tasks to team members
Track project progress visually
Due dates, checklists, and attachments
Integrates with many apps (Slack, Google Drive, etc.)

Pros

Easy to use and intuitive
Great for team collaboration
Flexible for different project types
Real-time updates for everyone

Cons

Limited features in the free plan
It can get cluttered with large projects
Not ideal for complex project tracking without add-ons

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Price
Free	$0
Standard	$5/user/month (billed annually)
Premium	$10/user/month (billed annually)
Enterprise	Custom pricing based on team size

Conclusion

In conclusion, the array of content marketing tools available today offers immense potential for streamlining and optimizing marketing efforts. With the right combination of these powerful tools, businesses can create compelling content, improve SEO, boost engagement, and effectively connect with their target audience. Embracing these content marketing tools opens up endless possibilities for businesses to stay competitive, drive growth, and achieve remarkable results in their marketing endeavors. So, leverage these tools wisely to unleash the true potential of content marketing and propel your business towards success.

FAQs

What is content marketing?

Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action and building brand loyalty.

What is the best form of content marketing?

The best form of content marketing is creating high-quality, valuable, and relevant content that resonates with the target audience and addresses their needs and interests effectively. It involves utilizing various content formats, such as blog posts, videos, infographics, and social media content.

What is a content marketing toolkit?

A content marketing toolkit is a collection of various tools, software, and resources that content marketers use to plan, create, optimize, and distribute content effectively, enhancing their content marketing strategies and achieving marketing objectives.

How does content marketing help businesses?

Content marketing helps businesses by increasing brand awareness, attracting and engaging target audiences, building authority and credibility, and ultimately driving lead generation, customer acquisition, and long-term customer loyalty.

What are the 5 types of content?

To create engaging content, focus on understanding your target audience’s needs and interests, use captivating headlines and visuals, and incorporate storytelling techniques to make the content relatable and compelling.

What are content marketing tools?

Content marketing tools are software or platforms that help create, manage, optimize, and share content to attract and engage an audience.

September 5, 2025

10 Best SMS Marketing Software & Tools for 2025

In the age of digital communication, where the power of connection lies at our fingertips, SMS marketing has emerged as a potent tool for businesses to engage with their audience on a personal level. As the demand for effective mobile communication strategies intensifies, the realm of SMS marketing tools has blossomed with innovation. From automating campaigns to tracking results, these tools have revolutionized the way brands reach out to their customers.

Welcome to our comprehensive blog on the “Top SMS Marketing Tools” In this digital age where every character matters, we explore the tools that empower businesses to harness the potential of SMS marketing. From automating campaigns to personalizing interactions, these tools offer an array of features to enhance your outreach strategy.

This blog will navigate you through the best SMS marketing tools available. Join us as we uncover the technology behind impactful messaging and discover how these tools can elevate your marketing endeavors.

Best SMS Marketing Software

S.No	Software	Key Features	Pricing (Starting From)
1	Attentive	Personalized SMS campaigns, advanced segmentation, automation tools	Custom Pricing
2	TextMagic	Bulk SMS, 2-way messaging, API integration	$0.04 per SMS
3	Trumpia	SMS, MMS, email campaigns, smart automation	$94/month
4	SlickText	Drip campaigns, text-to-join, list growth tools	$29/month
5	Message Launch	Event reminders, real-time analytics, contact management	$49/month
6	Omnisend	Omnichannel marketing (SMS + Email), automation workflows	$16/month
7	SendPulse	SMS, email, chatbots, multi-channel campaigns	$6.4 per 100 SMS
8	JookSMS	Global SMS delivery, scheduling, reporting tools	$25/month
9	EZ Texting	Text alerts, MMS marketing, integrations with CRM	$25/month
10	Birdeye	SMS campaigns, review management, customer engagement tools	Custom Pricing

Attentive

Website	www.attentive.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Personalized mobile messaging

Attentive is a mobile marketing platform that specializes in SMS marketing and personalized messaging. It enables businesses to engage with their customers through targeted and personalized text message campaigns. By using customer data and behavior insights, Attentive helps businesses create and deliver relevant and timely messages to their audience. This platform is particularly effective for e-commerce, retail, and other industries looking to enhance customer engagement and drive sales through mobile messaging strategies.

Features of Attentive

With the Attentive SMS marketing tool, users can easily create and send messages in just a few steps. The tool facilitates templates and automation features to help launch SMS campaigns.
Users can use mobile keyword opt-in to build an SMS list. Customers can text a keyword to a dedicated number to subscribe to their SMS list.
With the segmentation feature, Attentive lets users categorize their SMS subscribers based on specific tags or attributes.
With the Attentive AI feature, users can access robust automation capabilities for creating automated SMS workflows triggered by particular events.

Attentive – Conversational SMS Marketing Platform

Attentive Pros	Attentive Cons
The platform is easy to use and effective for SMS marketing campaigns.	Needs stronger integration with third-party platforms like Klaviyo, Mailchimp, etc.
Attentive offers impressive customer service.	Limited customer segmentation available.
Offers premium features with a user-friendly interface.	Difficult for users to make edits to SMS campaigns.
Attentive University series provides valuable learning from industry influencers.	Limited analytics restrict full customization and targeting.

Attentive Pricing

Attentive offers custom pricing plans. Please contact vendor for pricing details.

TextMagic

Website	www.textmagic.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Getting started quickly with an SMS service

TextMagic offers a comprehensive business text messaging solution, facilitating the bulk sending of notifications, alerts, reminders, confirmations, and SMS marketing campaigns. It empowers companies to schedule and dispatch SMS messages in bulk as required. The tool also provides a convenient categorization and list system for sorting contacts, enabling effective customer segmentation. Additionally, TextMagic enhances contact list growth through user-friendly subscribe forms that capture website visitor details.

The platform accommodates messages of up to 918 characters, surpassing the standard 160-character limit. It further offers the option to attach Word or PDF files and images to messages. The automation of incoming SMS processing is facilitated by customizable rules and auto-replies, with the seamless addition of new subscribers to the contact list.

Features of TextMagic

Send Text Online features enable users to send a text online to their staff and customers and import contacts, and manage lists through the TextMagic account.
Zapier SMS Integrations feature can connect TextMagic with third-party applications to automate businesses.
The platform’s Email to SMS feature allows users to send texts from an email by converting an email into a text message and delivering it.
The Schedule Text Messages feature can schedule important SMS reminders, campaigns, alerts, and notifications online.

TextMagic Pros	TextMagic Cons
The billing structure of TextMagic comes with an auto balance.	Sometimes, uploading contacts by pasting leads to incorrect name entries.
User-friendly interface, easy to use and navigate.	The platform offers poor customer service.
Allows converting emails into text messages and sending as SMS.	Contact management functionality can be simplified.
Users can easily and quickly import contact lists.	The application is only available on the browser.

TextMagic Pricing

Plan for United States	Price per text
Text messages	$0.049 USD
MMS	$0.08 USD
Lookup	$0.04 USD

Start Using Textmagic Now

Trumpia

Website	www.trumpia.com
Rating	4.3 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Multichannel SMS Marketing & Text Messaging Automation

Trumpia is a multi-channel marketing automation platform that enables businesses to engage with their customers through various communication channels, including SMS, MMS, email, voice, and social media. It offers a comprehensive suite of tools for creating and managing targeted marketing campaigns, sending personalized messages, and automating customer interactions. With features like mobile keywords, automated workflows, and detailed analytics, Trumpia helps businesses enhance their customer engagement and drive results through effective and integrated communication strategies. It caters to industries such as retail, hospitality, healthcare, and more, providing a unified platform for reaching and connecting with customers across different channels.

Features of Trumpia

With the Mobile Keywords feature, users’ subscribers can text to opt-in for their messages, and Trumpia automatically captures and stores their phone numbers in the users’ database.
Online Sign-up Pages is another feature that lets contacts opt into a user’s messaging program by filling out an online form.
The Trumpia Import Contact feature makes it easy to add subscribers’ contact information into its system enabling users to use it with its texting software features.
The platform’s Data Capture feature allows users to text questions to their subscribers and automatically capture their responses in the database.
QR Codes feature facilitates unique barcodes, making it easier for subscribers to opt in by scanning them with their phones.

Trumpia Pros	Trumpia Cons
The platform is simple and easy to use for even beginners.	Lacks the feature to send opt-ins directly to the user’s email address.
Many small businesses find Trumpia cost-effective.	API functionality is not easy to set up with CRM.
Easy to pull text opt-ins and opt-outs from the platform.	Can be expensive for large organizations sending many texts per month.
Seamlessly blends multiple channels to reach customers.	Occasional outages and no alerts for failed monthly payment processing.

Trumpia Pricing

Plan	Yearly Price	Monthly Price
Core	$94/month	$118/month
Advance	$159/month	$199/month

SlickText

Website	www.slicktext.com
Rating	4.9 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Collecting phone numbers and advanced marketing

SlickText is a user-friendly SMS marketing platform that provides businesses with tools to create and manage effective SMS marketing campaigns. It offers an intuitive interface that allows users to easily navigate and utilize the platform without requiring assistance from sales representatives. SlickText includes essential features such as text-in keywords, campaign management, autoresponders, and more.

Prominent organizations such as ESPN and FedEx have adopted SlickText for their SMS marketing needs, underscoring its reliability and effectiveness. Overall, SlickText serves as a practical solution for businesses seeking to leverage SMS marketing for customer engagement and communication.

Features of SlickText

Subscriber List Building feature provides users access to various subscriber list-building options, including keywords, opt-in links, web forms, marketing flyers, etc.
With the Segmentation feature, businesses can send highly targeted, relevant text messages to segmented customers.
Users can effortlessly create messages in SlickText by creating unlimited custom fields, promo codes, and coupons.
Campaign Building feature provides users access to several types of campaigns, including custom campaigns, surveys, drip campaigns, and promotions.
With the platform’s Two-Way Conversations feature, businesses can have one-on-one engagement with their subscribers.

SlickText Pros	SlickText Cons
The platform’s web forms are highly effective in capturing subscribers’ information.	It’s one of the most expensive SMS marketing tools.
Offers unlimited custom fields for better segmentation and personalization.	Not as specialized for e-commerce businesses compared to other SMS marketing solutions.
SlickText’s analytics provide detailed reports for every campaign and automation.	Limited native integrations apart from Zapier.
Users can schedule texts to be sent at their preferred times.	Poor customer support, including issues with canceling accounts.

SlickText Pricing

Plan	Price
14 Days Trial	Free
The Basic	$29/month
The Step Up	$49/month
The Lil Bro	$79/month
The Big Bro	$139/month
The Boss	$189/month
The Albatross	$350/month
The Whale	$750/month
The Monstro	$1250/month
Enterprise	Custom Pricing

Message Launch

Website	www.messagelaunch.com
Rating	NA
Free Trial	Available
Platforms Supported	Web
Best For	Managing email and text marketing campaigns

Message Launch is a comprehensive SMS marketing tool that empowers businesses to create and execute effective mobile marketing campaigns. It provides a wide range of features, including automation, personalization, and audience segmentation, to help businesses engage with their customers through targeted text messaging. Among its dynamic SMS capabilities are keywords, reminders, and mass texting, streamlining marketing efforts.

Message Launch enables users to design and send messages, set up automated responses, and track campaign performance. It caters to various industries and businesses of different sizes, offering a user-friendly platform to enhance customer communication and drive results through SMS marketing strategies.

Features of Message Launch

Appointment Reminder Text allows users to automatically send highly targeted and relevant messages to their customers to remind them of an appointment or event.
The auto Response feature of Message Launch sends an automated text message response when a customer texts in the user’s keyword.
The platform’s Click-Through Tracking feature allows users to embed links into their messages and track whether a subscriber clicked it.
With Text Message Drip Campaign, users can access a collection of time-based triggers and actions to initiate a text message to be sent automatically.
The Mass Texting feature enables users to send a targeted message to many people.

Message Launch Pros	Message Launch Cons
Message Launch is an affordable SMS marketing solution.	Message Launch can improve its customer service.
The platform allows businesses to send and receive texts and emails.	Many beginners find it relatively difficult to understand the platform’s functionalities.
Businesses can send laser-targeted messages to cater to subscribers’ interests.	The platform lacks powerful integrations with third-party applications.
Users can quickly build their contact database and automatically capture more information.

Message Launch Pricing

Plan	Yearly Price	Monthly Price
Mercury	$8.99/month	$9.99/month
Venus	$17.99/month	$19.99/month
Neptne	$44.99/month	$49.99/month
Jupitor	$89.99/month	$99.99/month
Large Plans	Custom Pricing	Custom Pricing

Omnisend

Website	www.omnisend.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Automated email and SMS marketing campaigns

While Omnisend is primarily known for its email marketing and automation capabilities, it also extends its services to text message marketing.

It offers a comprehensive set of tools to create, automate, and optimize marketing campaigns across various channels, including email and SMS. Omnisend enables businesses to segment their audience, personalize messages, and send targeted campaigns to improve customer engagement and drive sales.

With features like automation workflows, product recommendations, and abandoned cart recovery, Omnisend aims to enhance the effectiveness of e-commerce marketing efforts. It provides a unified platform for businesses to create a seamless customer experience and maximize their marketing impact in the e-commerce realm. Omnisend is one of the best free SMS marketing software.

Features of Omnisend

Omnisend’s Automation Library has pre-built workflows for each step of businesses’ customer journey, and its drag & drop workflow editing makes sequencing easy to adjust and visualize.
Segmentation features use contact data to personalize user messages, improve targeting, and increase conversions.
Popups and Forms feature enables users to capture their visitors’ contact details with customizable, TCPA & GDPR compliant forms.
With the Reporting feature, users can view their aggregate sales, performance metrics, and detailed, automated reports.

Omnisend Pros	Omnisend Cons
The platform provides a campaign booster to help businesses improve open and click rates.	Only the Enterprise plan offers unlimited users and email options.
Omnisend is a perfect tool for gathering post-sale customer feedback.	It can be initially tricky to set up Omnisend.
Businesses can reduce manual tasks by using pre-built marketing automation workflows.	The platform can offer more sample templates and campaigns.
Omnisend facilitates integrated SMS automation.	Sometimes, the product picker might not work when using the tool.

Omnisend Pricing

Plan	Price
Free	$0
Standard	$16/month
Pro	$59/month

Try Omisend For Free Now

SendPulse

Website	Sendpulse.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email, web push, SMS and Facebook chatbots on one platform

SendPulse is a comprehensive marketing automation platform that enables businesses to engage with their audience through various communication channels. It offers tools for email marketing, SMS marketing, web push notifications, and more. With SendPulse, businesses can create and manage integrated marketing campaigns that combine different communication channels to reach their target audience effectively. The platform also provides features like automation, personalization, and analytics to optimize campaign performance. Whether you’re focused on email campaigns, SMS notifications, or web push messages, SendPulse offers a unified solution to enhance customer engagement and drive results across multiple channels.

Features of SendPulse

Sender name features help businesses improve brand awareness by sending SMS campaigns comprising a sender name.
With the Personalized SMS feature, users can add the recipient’s name and other information to each SMS and customize them.
Users can evaluate the results of their SMS campaigns by analyzing the statistics on opening and delivering each message they send out.
API Integration feature allows users to use the platform’s API to integrate SMS messaging with their website, software, or CRM system.
With SMS Autoresponders, businesses can reach customers at multiple touchpoints while implementing a multichannel marketing strategy.

SendPulse Pros	SendPulse Cons
SendPulse enables users to deliver messages in any language to more than 1,000 mobile operators worldwide.	The platform’s drag-and-drop editor lacks some functionalities.
Users find SendPulse super easy to use.	SendPulse offers fewer pre-loaded templates.
The SMS marketing application offers fast and excellent customer support.	Initially, the platform can take a lot of time to approve emails.
SendPulse is a budget-friendly SMS marketing solution.	SendPulse’s API functionality is very complicated.

SendPulse Pricing

Plan	Yearly Price	Monthly Price
Free	Up to 500 subscribers	Up to 500 subscribers
Standard	$6.40/month	$8/month
Pro	$7.68/month	$9.60/month
Enterprise	$10.75/month	$13.44/month

JookSMS

Website	www.jooksms.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Bulk messaging and contact management

JookSMS is a user-friendly SMS marketing tool that empowers businesses to easily manage and execute their SMS marketing campaigns. It offers features like bulk messaging and contact management, allowing businesses to efficiently communicate with their audience. JookSMS aims to simplify the process of reaching customers through text messages, making it a practical solution for businesses looking to engage their audience through SMS marketing strategies.

Numerous businesses employ JookSMS as their preferred SMS text messaging platform, driving business growth through effective communication strategies.

Features of JookSMS

API Integrations feature allows users to integrate JookSMS with their websites or applications.
The platform’s Shortlink feature helps users keep track of their SMS campaign conversions.
The Widgets feature allows users to use the platform’s white label widget on their websites to let visitors sign up for their SMS list.
JookSMS’ Triggers feature allows users to receive an email when they get an SMS from their VIP client. It can also send an auto-reply to the customers.
The Mass Texting feature allows users to send a customized text to many people.

JookSMS Pros	JookSMS Cons
The platform doesn’t allow spam; users can expect their SMS to be received on their contact phone.	Minor bugs tend to pop up from time to time when using JookSMS.
JookSMS offers one-on-one assistance in setting up users when they are having difficulties.	The platform facilitates limited integrations.
The platform offers a 30-day free trial to its users.	It might not be compatible with large enterprises’ SMS campaigns.
Businesses can kick start their marketing campaign with SMS marketing by availing discounted rates on bulk SMS.

JookSMS Pricing

Plan	Yearly Price	Monthly Price
Prepaid	Starting From $0.026 Per SMS	Starting From $0.026 Per SMS
Basic	$275 ($0.024 Per SMS)	$25 ($0.024 Per SMS)
Gold	$550 ($0.022 Per SMS)	$50 ($0.022 Per SMS)

EZ Texting

Website	www.eztexting.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Mobile
Best For	Text alerts, MMS marketing, and CRM integrations

EZ Texting is popular for its simple interface and strong SMS marketing features. It helps businesses create and manage successful campaigns with tools like mass texting, MMS, keyword campaigns, and detailed analytics.

Key Features

Bulk SMS and MMS messaging
Keyword-based campaigns for audience engagement
Contact segmentation and list management
Scheduled messaging and reminders
Integration with CRM and other marketing tools

EZ Texting Pros	EZ Texting Cons
Easy to use with various effective SMS marketing tools	Costs can increase significantly with higher volume usage
Supports keyword campaigns and CRM integrations	Limited advanced automation compared to some competitors
Offers customizable templates for quick campaign setup	International messaging options are restricted in certain plans
Provides strong analytics and reporting for performance tracking	Some features require higher-tier plans to access fully

Pricing

Plan	Yearly Price	Monthly Price
Value	$240 ($20/month)	$24/month
Essentials	$480 ($40/month)	$49/month
Premium	$720 ($60/month)	$79/month
Custom	Custom Pricing (Contact Sales)	Custom Pricing (Contact Sales)

Birdeye

Website	www.birdeye.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Mobile
Best For	SMS campaigns, customer reviews, and engagement management

Birdeye is an all-in-one platform that helps businesses improve customer engagement and reputation management through SMS. It offers a unified inbox to manage conversations, pre-made templates for mass messaging, and two-way texting to increase customer loyalty.

Key Features

Collect customer feedback
Sentiment analysis for better insights
Custom reports and dashboards
Contact management
3,000+ integrations
Mobile app support

Birdeye Pros	Birdeye Cons
Easy-to-use interface with powerful engagement tools	Pricing is not transparent and may be expensive for small businesses
Supports mass and two-way messaging	Advanced features can have a learning curve
Strong integrations with multiple platforms	Limited customization in lower plans
Great for managing online reviews and reputation	Some integrations require higher-tier subscriptions

Pricing

Plan	Yearly Price	Monthly Price
Starter	$299/month (billed annually)	$389/month (billed monthly))
Growth	$349/month (billed annually)	$454/month (billed monthly)
Dominate	$449/month (billed annually)	$584/month (billed monthly)

Conclusion

As we wrap up our exploration of SMS marketing tools, we’ve learned how they can make a big difference. These tools allow businesses to connect with people directly on their phones, sending messages that matter. Whether it’s special offers or reminders, these tools offer lots of ways to talk to customers. Remember, even though our journey ends here, the power of SMS marketing keeps going. It’s all about staying connected and making things happen in today’s fast digital world.

FAQ

What is SMS marketing?

SMS marketing involves using text messages to communicate with customers, delivering promotions, alerts, reminders, and more directly to their mobile devices.

Why should businesses use SMS marketing software?

SMS marketing software offer efficient ways to reach customers instantly, engage them with personalized messages, and drive conversions.

How to use SMS marketing software?

To use SMS marketing software, create campaigns, import contacts, compose personalized messages, and schedule or send messages to engage your audience effectively.

Is SMS marketing effective?

Yes, SMS marketing can be highly effective in engaging customers with immediate, concise, and personalized messages.

How do I choose the right SMS marketing software for my business?

Consider factors such as your business size, budget, required features, and ease of use when selecting a SMS marketing software that aligns with your needs.

What is the best time to send SMS for marketing or campaign?

The best time to send SMS for marketing or a campaign is typically during mid-morning or early afternoon on weekdays, avoiding late evenings and weekends for optimal engagement.

What makes a great SMS app?

A great SMS app offers user-friendly interface, automation capabilities, personalization options, analytics, and the ability to manage contacts efficiently.

August 6, 2025

What is the major Difference Between these Marketing Tools- Advertising, Publicity and Promotion?

In order to pursue brand recognition, you have to deploy these marketing tools- Advertising, Publicity and Promotion. Each tool plays a crucial role in communicating products, catalogues or services of a brand to the users.

A marketing tool is a technique that helps your business to develop or dilate your products and services to the public. Besides, deploying marketing tools impacts a favorable effect on your brand sales turnover and brand awareness. Advertising, Publicity and Promotion are one way or another way to brew a company’s profile in the public.

What is Advertising?
Types of Advertising
What is Publicity?
Types of Publicity
What is Promotion?
Types of Promotion
Major Difference among Advertising, Publicity and Promotion
FAQ

What is Advertising?

You are watching a film on television, apparently there will be an intermission in between the movie and you see a clip regarding a product that they’re trying to sell.

Advertising is nothing, but a short duration of video clips which represent the brand. Moreover, it is done as a marketing communicating strategy among public audiences as it drives brand awareness as well as sales to the products for which advertising is for.

Advertising entices watchers to make a purchase on the products that they’re showing in such an ingenious way.

For instance, When you are frigging craving for something to eat while binge watching your favorite web-series on YouTube and out of nowhere, you see an advertisement of KFC, where an actor devours chicken wings, Urg! That appetites your hunger. Additionally, Advertisement can be done in paper form likewise- Magazine, newspaper, leaflets etc.

Ultimately leads you to order something on Swiggy or Zomato. This is how advertising works on marketing, by enticing public eye to make purchases forthwith, Besides Advertising should be appropriate, credible and pertinent to the brand.

Types of Advertising

Newspaper:

You will encounter Big Bazaar advertisements in the end or the middle of Newspaper apropos any offers available.

Radio

This mode of advertising is prevalent in olden days, because almost two-third of the population have listened to sports commentary on radio since the 60s and in the middle of time-out you will listen to Nestle ad most of the time back in those days.

Television

Naaptol is a great example for television advertisement, where time-slot is given to make as many as customers to call for them and allot an order for the particular product which the hosts are trying to sell for the seven minutes max.

Catalogues or Direct Mail

When direct mail was introduced, this played as an advantage to businesses in promoting their products in an effortless method by sending postcards, platelets or leaflets and papers to its targeted customers. When you open an email, you will see a plethora of emails from Swiggy or Zomato.

Online

One of the easiest methods to drive traffic to your brand is to advertise your products or service online. For instance; If you are searching for mnemonics regarding to clear a predicament math exam and you encounter Byju’s in the bottom of your screen and asking you to enroll.

What is Publicity?

A few months back, world-famous Portuguese footballer, Cristiano Ronaldo moved two bottles of Coca-Cola off a table during a press conference which led to the company’s share price falling by $4 billion minutes after the gesture. This essentially is an example of bad publicity even though the footballer didn’t essentially demote the product.

Publicity is an activity through which a product or brand creates awareness among the buyers. It is generally the media attention for a product or service. Publicity can be both positive and negative. Companies use Public relations to have controlled publicity. It is a form of non-paid promotion.

Types of Publicity

Publicity can be a boon or bane to the image of the product or brand. The different types of publicity are:

News

News and media coverage is a common form of publicity and affects the product vastly as this information reaches a huge number of people. Since the company doesn’t have control over the news or the media releases the publicity can be both positive or negative.

Digital Activities

As the world has deeply immersed in the internet and people follow the movements of the company diligently as everything is available to them, the presence of the company and its products on social media is a kind of publicity as people tend to share the posts with friends and others.

Social Efforts by the company gains the attention of the media and likewise the general public. Companies promote a green environment, action against climate change and other social problems which gains the company a positive image.

Events and Conferences

Companies sponsor music concerts, trips and other events, this helps in making aware the presence of the company to the public. Conferences are conducted by the company to attract investors and other potential stakeholders.

Partnerships

Companies partner with other companies to increase their customer base along with the other companies’ customers. This promotion is mutually beneficial and profitable.

Press Release

The press release is handled by the Public relations department of the company and this form of promotion is in the control of the company. Press releases are made to announce the major events of the company.

Product Release and Offers

Companies draw the attention of the public for their new products through product launch events. The product launch is also telecasted online through YouTube and other platforms. The company also gives away offers and discounts to help in creating more demand for a product.

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What is Promotion?

Those pesky Ad Breaks while watching an interesting movie or a match is really an infuriating thing isn’t it? And they are the answer to the question ’What is promotion?’. Promotion is a process in marketing through which the company informs the user about the product, its uses, benefits and urges the buyer in purchasing the product. It is a form of communication from the buyer to the seller. It is a method to create awareness of the product among the users to coax them into choosing this particular product or brand over other competing brands and products.

Types of Promotion

As mentioned earlier, Ad breaks and advertising aren’t the only types of promotions a company uses to create awareness about its brand or product among the customers. The types of promotion used are:

Direct Promotion

Direct promotion is the promotion where the company communicates with the customers directly without any intermediary. This is done through email marketing, websites, promotional letters, etc.

Sales Promotion

Sales Promotional methods are the ones the company follows to increase sales by way of methods like buy 1 get one free, lottery, etc.

Public Relation

Public Relation is one essential component for the survival and sales of a company. The company uses PR to communicate with the customers and other stakeholders of the company to increase its presence.

Advertisements are the most common form of promotional activity done by a company. Advertisements are cheap and it helps the company in mass reach. Advertisements can be made using newspapers, the internet, television, radio, etc.

Direct Selling:

Direct Selling is a promotional activity when the company entrusts agents with the product and the agents travel from door to door and sell the product.

Online Promotion:

Online Promotion is the promotion done by the company with the use of the internet. This includes email marketing, advertisements on the internet, etc.

Major Difference among Advertising, Publicity and Promotion

Parameters of Comparison	Advertising	Publicity	Promotion
Definition	It is a paid-up marketing one-way communication, which shows your brand either visually or in written form.	Publicity is an action which is engrossed by the media in the eyes of the public.	Promotion is a method of informing their targeted audiences about the products and urging them to make a purchase at the spur of the moment.
Types	There are various types of advertisement such as- Television, online, outdoor, radio, newspaper, Cinema and magazines advertisement.	News, Digital Activities, Social Campaign, Press meeting for inauguration of the product, Social efforts and product release or offers etc.	Direct promotion, Direct selling, Online promotion, Public Relation (PR), Advertisement and sales promotion.
Advantages	Entice watcher that leads sales, Consumer awareness, Fights competitions, introduction of new products to markets and Wide coverage of brands.	Low-cost, augment Credibility among buyers, provide informative and draws audiences attention.	Introduce new products to its users, Generate new leads, Immediate returns, Better control, Ameliorate Public image and Enhance large scale production.
Disadvantages	Advertising cost sky-high, impersonal, lacks flexibility and one-way communication. Discourage small businesses who can’t afford to cast an advertisement.	Lack of control if ignomable is framed against the company, Cost high in case of any press meeting is arranged.	Expensive, Tarbish Brand Image and Short-term orientation that engenders ambiguity about the products.
Examples	You encounter Banner or poster in the middle of travelling somewhere likewise; a person opening his mouth wide to have a bite of Mcdonalds burger.	When you step out, you hear vegetable vendors trying to sell their products by shouting loud in order to engross buyers.	If you go to a fast food restaurant and as a regular customer you get a promotion availability ‘Buy One Get One’.

Conclusion

Promotion, Publicity, Advertising are done mainly to create awareness of the product and coax the consumers in choosing the product among the competing brand’s products.

Both Advertising and Publicity are a form of Promotion. In this era, where consumers are flooded with a lot of choices, it is essential for a company to advertise and publicize its product and brand and use these promotion methods to survive and flourish in any industry.

FAQ

What is the most effective promotional tool?

According to numerous studies calendars and notepads are the most effective promotional tools.

What are the tools of publicity?

Media relations, Social media, Newsletters, and Brochures and catalogues are some of the tools you can use for publicity.

What is the most expensive promotion tool?

Personal selling is considered as the most expensive promotion tool. As it involves training costs.

August 25, 2021

Online Marketing Tools Which You Can’t Live Without in 2020
Marketing is the key to get the popularity a business requires. It is the way of getting the business to where it needs to be taken. Hence, the marketing game needs to be very strong and every major company has its strategy of marketing which they change quite often. According to some reports, 17% of failed startups in the world agree that they had a poor marketing plan and that it was one of the reasons of their failure.

But how to start marketing with limited resources? Now, there are many ways to get marketing done for the business. You can either hire someone especially a content marketer to get the job done or you can do it on yourself. No matter whatever you choose, after some time you will need an online marketing tool.
Table of Contents
- Best Online Marketing Tools for Businesses
  
  1. ContentStudio
  
  2. Zoho Social
  
  3. HubSpot
  
  4. Kissmetrics
  
  5. Mailchimp
  
  6. Ubersuggest
  
  7. Ahref
  
  8. Trello
  
  9. BuzzSumo
  
  10. Hootsuite
  
  11. ClearVoice
  
  12. Grammarly
  
  13. Piktochart
  
  14. Yoast
  
  15. Buffer
  
  16. Typeform
  
  17. HARO
  
  18. Google Trends
  
  19. Canva
  
  20. Hotjar
  
  21. Simply Measured
- Conclusion
Best Online Marketing Tools for Businesses

Are you ready to grow your business through online marketing? Then let’s begin. Below we’ve listed the best online marketing tool/software to choose from.

ContentStudio

ContentStudio Homepage

ContentStudio is a social media and blog management tool which helps you to manage all the social media handles in one place. Additionally, you can manage multiple blog websites with the help of ContentStudio. It gives you an option to either post something on social media right away or schedule it for the future and to repeat the post in the future if you want to.

This is the most important marketing tool if you are serious about the social media of your company. If you don’t want to go for Buzzsumo, Content Studio is the best alternative. It is the best marketing tool for social media.

Pricing plans for ContentStudio are:

| Plan | Price |
|— |— |—
| Pro | $49/month |
| Small | $99/month |
| Medium | $199/month |
| Large | $299/month |

Zoho Social

Zoho Dashboard

Zoho Social is another amazing social media management tool that helps you to manage everything with a clean interface. It has many other features that will help you grow like its analytics feature is one of the best and it even makes Instagram posting easier. It is really worth buying the Zoho service as it is considered best. And its marketing tool for social media is one of the best you can get in this budget.

Pricing plans for Zoho Social are:

| Plan | Price |
|— |— |—
| Standard | ₹600/month |
| Professional | ₹1,500/month |
| Agency | ₹12,000/month |
| Agency Plus | ₹18,000/month |

HubSpot

Hubspot Social Media Software

HubSpot is one of the best platforms for marketing, sales, and CRM software which has always been on the top of the players. HubSpot also provides blueprints, resources, and support to growing businesses.

The sales team of your business can get started quickly with HubSpot CRM without making many changes in the workflow. HubSpot is built for inbound marketing and sales which focuses on developer and marketer of software products. It is also considered as one of the best-integrated CRM platforms as it has many more additional features which can organize the communication with your customers.

Pricing plans of HubSpot are:

| Plan | Price |
|— |— |—
| Starter | $40/month |
| Professional | $800/month |
| Enterprise | $3200/month |

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Kissmetrics

Kissmetrics logo

By tracking every move and analyzing it, one can increase the return on investment of the company. Kissmetrics can help with that work and one can see what’s working and what’s not, in the campaigns. It is a powerful business intelligence platform.

As it is a web-based tool, it is supported by all the devices and operating systems. Kissmetrics can be used for any type of business such as small businesses, medium business, and even freelancers can use this to grow their clients business.

Pricing plans of Kissmetrics are:

| Plan | Price |
|— |— |—
| Silver | $299/month |
| Gold | $499/month |
| Platinum | Custom |

MailChimp

Mailchimp Logo

Mailchimp is one of the best tools for Email Marketing which is used by almost 12 million users. You can design email newsletters and share them on social networks with the help of Mailchimp. It can also be integrated with other services you are already using.

Mailchimp can also help you to track your results. It is a privately owned company and was launched in 2001 by Ben Chestnut and Mark Armstrong. It started as a paid model lately converted to a freemium model.

Pricing Plans for Mailchimp are:

| Plan | Price |
|— |— |—
| Free | ₹0/month |
| Essential | ₹770/month |
| Standard | ₹1,150/month |
| Premium | ₹23,000/month |

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UberSuggest

Ubersuggest’s keyword tool

Despite being a free tool, Ubsuggest is a very powerful SEO tool that gives you insights on your own website or your competitor’s website. The site is enabled with a lot of tools that let you find keywords, content ideas, backlinks, traffic, etc. Anyone can easily use Ubsuggest by just logging on the site even without signing up.

Originally founded as a tool that scraped Google Suggest terms, Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since expanded the feature set significantly.

Ahref

Ahref is the most popular brand when it comes to a suite of SEO tools. It has all kinds of tools which a marketer needs. Also, the data Ahref provide is the most reliable and you can trust it to plan your campaign.

Pricing Plans of Ahref are:

| Plan | Price |
|— |— |—
| Lite | $99/month |
| Standard | $179/month |
| Advanced | $399/month |
| Agency | $999/month |

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Trello

Trello Logo

Trello was initially released on September 13, 2011, and then again the revised version for iOS was released on October 2, 2019. After that, it was released for Android on October 10, 2019. Trello is a tool that helps to manage projects and see what’s working, who is working on it, and what is in progress.

It takes a few minutes to set the board and all the online marketing strategies can be shared in one place. Also, the entire team can jump in after getting a quick invitation. Trello is one of the hard tools to beat when it comes to collaborating with all tasks and the team.

Pricing Plans of Trello are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Business Class | $12.50/user/month |
| Enterprise | $17.50/user/month for 250 users |

BuzzSumo

BuzzSumo Homepage

BuzzSumo is an online marketing tool that allows users to find popular content. The process of finding content from different social media sites will be tedious especially for the growing businesses. This is where BuzzSumo comes for rescue, it can gather information from various social media sites like Twitter, Facebook, Instagram, Google+, etc about the topics getting the most attention.

BuzzSumo can also filter content type, i.e, an infographic, interview, video, or guest post. BuzzSumo helps the content marketers to find the most popular posts which can be relative to the business. You can also analyze your competitors using BuzzSumo which can help you to know what your competitors are doing. Four subscription plans are starting from $99/month however with each plan you get a free trial. This is one of the most user rated marketing tools which makes it valuable and trustworthy to use.

Pricing plans of BuzzSumo are:

| Plan | Price |
|— |— |—
| Pro | $99/month |
| Plus | $179/month |
| Large | $299/month |
| Enterprise | $499+/month |

20 Books That Every Marketer Should Read | 20 Must-Read Books For Marketing

Marketing is not something that a person can learn overnight. It takes hard workand determination to be a good marketer. Around 30% of the marketers to enhanceand improve their skills take advantage of books on the topic. In this article,we have shortlisted 20 books that a marketer should read in…

StartupTalkyDisha

Hootsuite

Hootsuite Logo

Hootsuite is a social media management system that was created by Ryan Home in 2008. It allows the user to schedule social media posts in advance that saves a lot of time. Hootsuite also gives you in-depth analytical data of your social media marketing strategy which helps to lead the sales team. The key feature of Hootsuite is that it listens to the audience, it tracks and identifies key terms or phrases of your expertise in other user’s posts. Also, it helps with the advantage of schedule posts in advance across different social media platforms.

Pricing Plans of Hootsuite are:

| Plan | Price |
|— |— |—
| Professional | Rs. 1260/month |
| Team | Rs. 6600/month |
| Business | Rs. 45000/month |
| Enterprise | Custom |

ClearVoice

ClearVoice Logo

A complete content marketing ecosystem app is ClearVoice. It is a combination of flexible and portable software with a built-in marketplace. It is an app that combines content creation, branding, publisher communities, etc. ClearVoice is a subscription-based content marketing platform and was founded in 2014 by Jay Swansson and Joe Griffen.

Through the collaborative software, ClearVoice will help you to combine all the marketing needs you have. ClearVoice is specially designed for content marketing but it can also be used as a project management software to manage your to-do task list.

Top 10 Social Media Management Tools for your Businesses

Social media [https://startuptalky.com/tag/social-media/] is a crucial part ofeveryone’s life and for influencers [https://startuptalky.com/tag/influencers/] and social media content creators, it is a very crucial part of their stardomand one can consider it as the office of such influencers. Now…

StartupTalkyNiku Mandal

Grammarly

Grammarly Logo

Grammarly helps to get the grammar right in the articles which helps the content writers to take less time to check the grammar. Grammarly is a web-based software that uses artificial intelligence and natural language processing. It was released in July 2009 by Grammarly, Inc. which has its headquarters in San Francisco and has offices in Kyiv and New York City.

Grammarly also has a free browser extension version which is automatically capable of scanning and checking the content’s grammar, spellings through machine learning and deep learning algorithms. It is considered as one of the best tools to enhance articles. The products Grammarly offers are grammar checking, spell checking, and plagiarism detection services. It is a crucial tool for marketing as we all know that a good written and well-optimized article is the most essential part of a content marketing strategy.

Pricing Plans of Grammarly are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Premium | $29.95/month |

Piktochart

Piktochart Logo

What’s better than infographics to promote the brand? It’s interesting and keeps the attention of the users to the bay. It is also a great way of marketing. For the purpose, Piktochart is the best tool to use for. It is a web-based infographic application and allows users to create infographics without being too professional graphic designer. It has free as well as paid subscription plans. Piktochart has over 600 templates that one can edit and can also use the more advanced version by customizing it, according to their preferences.

Pricing Plans of Piktochart are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Pro | $24.17/month |
| Pro Team | $82.50/month |

How To Create An Best Web Marketing Strategy For Your Startup

There’s never been a better time for a startup. While many people are out theresaying that the market is saturated, there are too many “fakers,” and that youcan’t make money online. People are out here killing it every day. So, why is it that some people have no trouble making a ton of money onli…

StartupTalkyPiyush Mishra

Yoast

Yoast Logo

Yoast is a very popular WordPress plug-in that works to help optimize the content for search engines. It helps to choose cornerstone content, focuses on keywords that can help in ranking, individual content URLs, etc.

The Yoast SEO is free for WordPress and the paid version has plans range based on the number of sites one needs to monitor. It is a great way to optimize the content for SEO of a website. Pricing for yoast is $89 for 1 website.

Buffer

Buffer logo

You may have already heard about this one. The Buffer is an application that will help you to manage your social media handles. You can schedule, analyze, reply, and do so many things in just one place. In the free version, you can handle 3 accounts at once. Also, you can schedule 10 posts at once in the free version and the features increase with the paid versions.

But the twist is, those 10 posts are not weekly or monthly. Once you scheduled 10 posts, you cannot add more to the list. But as soon as one of those 10 posts get posted, you can add more in the queue. I would suggest you go for a free version unless you are handling the whole company through social media only.

Pricing plans of Buffer are:

| Plan | Price |
|— |— |—
| Pro | $15/month |
| Premium | $65/month |
| Business | $99/month |

Best Marketing and Sales Tools

Software as a Service (SaaS) is amongst the three main classes of cloudcomputing service models. It’s a software distribution model which customers canaccess online via third-party providers. It may sound complicated or “techie” tosome, but it’s likely that you use many SaaS[https://startuptalky.com/tag/saas/…

StartupTalkyRishabh Rathi

Typeform

Typeform logo

Want to know what people think of your product? Conduct a free survey on Typeform. Typeform is a freemium website. You can conduct surveys for free, but only 10 questions per survey and only 100 responses each. The numbers turn into unlimited in the premium plans. An online survey website conducts surveys on many websites and lets their users earn some points through them. Why they do it for free?

Maybe because they know it will definitely impress you and you will buy the premium version. Try this service out if you are on your initial stage of entrepreneurship. You can also go for other websites like Survey Monkey or ZOHO, etc.

Pricing Plans of Typeform are:

| Plan | Price |
|— |— |—
| Essential | $35/month |
| Professional | $50/month |
| Premium | $70/month |

HARO

HARO logo

This is the best and free marketing tool in the whole list. HARO stands for “Help A Reporter Out”. Although it is a service for reporters to get the best content from people themselves, it’s a great opportunity for entrepreneurs. The basic subscription is free. Once you subscribed, you will receive 3 emails a day. If you think you can answer any of the asked queries, then reach out to journalists.

Once they liked your answer, they will ask you about your company. It will definitely help you to go to the next level. In the paid versions there are, of course, many advantages like you can filter the topic, get extra time by getting alerts when their editorial team approves a media opportunity, etc. It worth giving a try, but try the free version first.

Uncommon Startup Marketing Ideas you Must Try

So you have launched your startup, it’s a dream come true and you are definitelyexcited about it. You may have found some customers as well, but the mostdifficult part is to have enough customers so that you can sustain your businessin market and drive profit as well in future. Invest wisely in y…

StartupTalkyParnas Ghosh

Google Trends

Google Trends logo

I think this is the most underrated yet second best and free marketing tool for entrepreneurs. Google Trends is the best tool to check what’s up with the world. You can check which is the most trending topic on the internet. This may help you to create your advertisement keeping in mind the trending topic. Or if you are a blogger, then you know how important this tool is. You just have to learn to use it. It will feel so boring and useless at first, but it is probably the most important marketing tool for every entrepreneur out there.

Canva

Canva logo

It is a simplified graphic-design tool website. Founded by Melanie Perkins in 2012, it uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It can be used for both web and print media design and graphics. It uses a freemium model. For the basic features, you can opt for free versions and upgrade them for the advanced versions. It has three monthly pricing options depending on the use of it. The user can get a 23% discount if the user pays annually.

Pricing Plans for Canva are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Pro | $12.95/user/month |
| Enterprise | $30/user/month |

How to get Media’s Attention Towards your Startup?

Media runs the world. They can make someone billionaire, declare someone dead,make you believe in fake news, etc. No matter how much you hate or love media,it becomes the same for everyone when it comes to business. Many media houses might be so negative, but they still are important for everyb…

StartupTalkyParnas Ghosh

Hotjar

hotjar logo

Hotjar is a marketing tool that reveals the online behavior and voice of the users. It works by combining both analysis and feedback tools and then gives the reason for how to improve the site’s experience and performance. It allows easy access to instant feedback from the users. It comes with a free trial. The basic version is free of cost. The plus version is $29 per month and the business starts at $89 per month.

Pricing Plans of Hotjar are:

| Plan | Price |
|— |— |—
| Personal | $0 to $29/month |
| Business | $89 to $989 /month |
| Agency | Custom |

Simply Measured

Simply Measured logo

Simply Measured is a social media analytics platform. It simplifies end-to-end analysis of all social network activities of its users, whether it’s paid, owned, or earned. It is used in small businesses, large corporations, and every company between them. Examples of companies that used it are Adidas, Microsoft, and Samsung. It provides companies with social media analytics to measure their social media performance, online campaigns, etc. It is supported by Windows, MAC, and Web-based.

Conclusion

We’ve listed the top marketing tools that can help any business to grow and enhance the brand experience. If you are using any other tool then let us know in the comment below.
July 15, 2020