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Tag: marketing tips

  • Marketing Tips for Selling More Valentine’s Day Gifts

    February has begun. The month has a special day in it, Valentine’s Day, So, the month’s arrival brings the vibe of love with it.

    It is not just celebrated as a day; the occasion is celebrated for an entire week. It has Chocolate Day, Teddy Day, Rose Day, and more.

    This is the time when everyone is looking for gifts to give their loved ones. All this makes for a perfect opportunity for getting businesses.

    Today, the markets of gifting are super wide. Be it online or offline, one can find a variety of gifts everywhere. So, it is important for businesses to indulge in ways to stand out from the rest.

    About Valentine’s Day
    Tips for Selling the Valentine’s Gifts

    About Valentine’s Day

    The day is celebrated every year all around the world on the 14th of February. It is the day to celebrate love. The history of it ages back way too long than we could think of.

    The day is also known as Saint Valentine’s Day. St. Valentine was an actual person who gave birth to the romantic concept for the day.

    It was back in 269 A.D.; a Roman priest was in jail. He was about to be put to death. Before his execution, he wrote a letter to the love of his life. The letter ended with ‘From your Valentine’. This was the root that bloomed into the tradition of sending cards and gifts to lovers on this day.

    The priest died on 14th February. Many years later, Pope Gelasius declared the day as St. Valentine’s Day. It was in the 1800s that this day started gaining popularity in the world. People began to celebrate the occasion with cards and gifts.

    It took several thousand years for the day to gain the popularity it has today. At present, the day holds great importance in people’s lives.

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    Tips for Selling the Valentine’s Gifts

    It is a day of celebration for many and for some, it can be a day to make fun of. In both ways, the day holds significant importance for everyone.

    When we think of this day, we also think about gifts. It is the time when almost everyone is looking for something to gift their loved ones. It is a great opportunity for the businesses in the market. But at the same time, businesses need to know how to take advantage of this opportunity.

    So, here are certain tips for selling the gifts during Valentine’s:

    Dip in the Theme

    This is the most important thing to consider while selling gifts. The day represents and celebrates the bond of love. So, the first thing that every business must do is to dip into this theme.

    Try to showcase your products in a way that represents the idea of love. Add the red colour, some hearts, and make it look like it is made for Valentine’s. If you have a physical store, make sure to add some decorative elements to show the theme.

    For example- If you are a bakery, you can make customized heart-shaped cakes during the season. This shows that you can cater to customers’ needs according to different occasions.

    Discounts and Freebies

    Discount on Valentine's Day gift
    Discount on Valentine’s Day gift

    Almost everyone is looking for gifts during this time. One thing that customers love is discounts. Along with this, there is another thing that makes people happy that are free gifts.

    It is quite obvious that you cannot sell the gifts for free. So, it is time to opt for a mid-road. This is to offer discounts to your customers. Be it 5 or 10%, make sure to offer some discount on your products.

    Another popular thing is to add in a small free gift. For example, you can ask customers to make a purchase of a certain fixed amount and offer a free gift. You can also add some chocolates with every sale for a limited period of time.

    Encourage Pre-orders and Early Shopping

    Valentine’s Day shopping is simple when you can grab some chocolate or flowers from any store, but it’s even easier (and less stressful!) to order gifts in advance. Encourage your customers to plan ahead by promoting products with a reminder to pre-order gifts for timely delivery on Valentine’s Day. Offer a discount code or other incentive to make it more attractive.

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    Offer Free Shipping

    When planning your Valentine’s Day campaign, focus on the right audience and timing. Target customers who are likely to buy, and choose the best time to send your messages—like when they’re relaxing at home watching a game. Offering free express shipping ensures their gifts arrive on time. If they didn’t respond to your first message, set up a reminder campaign to let them know about the free shipping and that the offer is ending soon.

    Include the Singles

    This is the season of love. But love doesn’t always have to be in a romantic sense. It can be towards friends and oneself as well. So, it is important for you to keep your strategies in a way that also includes the singles.

    Keeping the marketing only towards the couples is not a good idea. There are so many people out there who don’t have a partner to celebrate the day with. So, when you do your marketing, make sure to keep it relatable for all.

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    Event Organization

    Everyone loves the events on special occasions. This is a great strategy to increase your sales of gifts during the festivities. You can organize a big or small event depending upon your preference.

    For example- you can organize a fun competition and give your gift as a prize to the customer. In this way, you will attract more potential customers towards yourself. You can also conduct online polls or giveaways on social media.

    It is a lucrative marketing strategy that can give a great boost to your gifts’ sales.

    Personalized Gift Cards

    Valentine's Day gift cards
    Valentine’s Day gift cards

    When you add a personalized touch to a gift, it becomes more special. During this season, you can add on a personalized card with every gift sold.

    You can make a personalized card on behalf of the person gifting for their loved one. Adding this personal element makes your gift stand out from the rest. Thus, helps you to gain more popularity and customers.

    Keep Updating Your Listings

    Another important tip to sell more gifts this season is to update your listings. You should add keywords related to the day in your descriptions, titles, and tags. This will help buyers to find you easily on the internet.

    This digital tip can help you appear in more searches. Hence, you gain more potential buyers for your gifts.

    Apart from the tips mentioned above, it is important for any business to start planning early. It is the time when you need to get your work out there for the people.

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    Conclusion

    Valentine’s Day brings love and celebration with it. Along with this, it brings more work to the businesses. It is a great opportunity for businesses that want to take advantage of the festivities. This is the time when various different gifts get sold. For example – flowers, jewelry, clothing, fragrances, customized gifts, etc.

    So, it is important for every business to go along with the theme of love. It is time to make your business appear more special by making your customers feel special.

    FAQs

    What to sell on Valentines Day?

    Some of the best Valentines Gifts are:

    • Flowers
    • Soft toys
    • Chocolates
    • Perfumes
    • Jewelry
    • Greeting Cards
    • Electronic Gadgets
    • Photo frames

    What is the most sold item on Valentine’s Day?

    Red roses are the most sold item for Valentine’s Day.

    Why is Valentine’s Day celebrated?

    The day is celebrated on on February 14 to honour the early Christian martyr named Saint Valentine. The day is associated with tradition of courtly love.

  • Effective Diwali Marketing Ideas to Boost Sales During the Festive Season 2024

    This article has been contributed by Abhinav Jain, CEO & Co-founder, Almonds Ai.

    Last Diwali, I found myself standing in a crowded market, surrounded by vibrant colors, the smell of sweets in the air, and the endless buzz of people. Everywhere I looked, people were bargaining, buying gifts, and preparing for the big festival. It got me thinking about how much things have changed in the world of shopping—especially during Diwali.

    Diwali is more than just a festival in India—it’s a time for family, lights, traditions, and, yes, a lot of shopping. A few years ago, most of us would head to the markets, sift through stores, and hunt for the best deals. But today, things are different. Much of that excitement has moved online, and brands are now competing digitally for attention. It’s no longer just about offering discounts or festive deals; it’s about creating meaningful, personalized experiences for customers. 

    And this is where Artificial Intelligence (AI) has stepped in, completely transforming the way brands engage with shoppers during festive seasons like Diwali. AI isn’t just a buzzword anymore—it’s actively shaping the way businesses interact with their customers, helping them connect in deeper, smarter ways.

    So, as we head into Diwali 2024, simply offering discounts isn’t enough. People want more personalized, meaningful experiences, and this is where technology—especially AI comes in and changes the game.

    In this article, we shall look at a few effective marketing ideas to boost sales during Diwali in 2024.

    Personalization at Scale with AI

    Think about it—when you walk into your favorite store, what makes it feel special? It’s when someone greets you by name or recommends a product based on what you’ve bought before. That personalized experience is what AI now allows businesses to recreate at scale.

    Why It Works: AI lets you take customer data—like past purchases or even browsing behavior—and turn it into super-targeted recommendations. It’s like offering each customer their own custom Diwali catalog. Whether it’s festive home décor or clothes, AI can help you send them offers that feel tailor-made.

    Example: Amazon uses AI for real-time product recommendations based on user behavior. During Diwali 2023, Amazon India leveraged AI to show personalized deals to customers based on their previous festive purchases, whether it was home décor, electronics, or apparel. This led to higher engagement and conversions, as customers felt like the offers were handpicked for them.

    Personalized Chatbots for Instant Support

    We’ve all been there, trying to find that perfect Diwali gift online but getting stuck because of a delivery question or confusion about product details. You’re in a hurry, and waiting hours for an email response is frustrating. That’s where AI-powered chatbots come in.

    Why It Works: During high-traffic times like Diwali, your team can get overwhelmed by the sheer volume of customer queries. AI chatbots can handle a ton of queries simultaneously and instantly, whether it’s about delivery timelines, return policies, or even recommending a product.

    Example: H&M introduced an AI chatbot on their website to assist customers in selecting outfits based on their preferences. During festive seasons like Diwali, this bot has been particularly useful in helping customers find the right party wear quickly. The chatbot even recommends accessories that go with the outfit, increasing the likelihood of upselling.

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    Hyperlocal Email Campaigns for Maximum Impact

    We all get bombarded with Diwali promotional emails, right? But have you noticed how some just grab your attention more than others? That’s often because they’re localized. AI is now helping brands take email marketing to a whole new level, making each email feel like it’s meant just for you and around you.

    Why It Works: AI can analyze past behaviors. locations and preferences to send the most relevant offers to everyone. It figures out when your customers are most likely to open emails and what types of content they engage with most.

    Example: Zivame, an online lingerie brand, uses AI-driven hyperlocal email marketing to send personalized festive offers. During Diwali, they segmented their audience based on shopping habits and sent out targeted offers that resulted in a 20% increase in their click-through rate compared to generic email blasts.

    AI-Powered Loyalty Programs to Increase Retention

    It’s no secret that keeping customers is just as important as getting new ones, and Diwali is the perfect time to reward your loyal customers. But what if you could do it in a way that’s completely personalized, in real-time?

    Why It Works: AI-driven loyalty programs allow brands to offer custom rewards based on each customer’s actions. They also enable real-time offers that feel timely and relevant, keeping customers coming back long after the festival is over.

    Example: Starbucks has a highly successful AI-driven loyalty program. During Diwali, they offer special discounts on festive drinks and merchandise, but only to their loyalty program members. They also use AI to send personalized drink recommendations based on past purchases.

    Super targeted Festive Ads

    Let’s talk about digital ads. We’ve all seen them, and some feel like they’re speaking directly to us, while others? Not so much. The magic lies in hyper-targeting, and AI is making it easier than ever to serve the right ad to the right person at the right time.

    Why It Works: AI-powered ad platforms analyze tons of data—what your customers are browsing, their past purchases, and even their online behavior—so you can target your Diwali ads with laser precision.

    Example: Myntra, one of India’s biggest fashion e-commerce platforms, used AI-powered hyper-targeted ads to promote their Diwali sale in 2023. They analyzed browsing behavior and demographics to show relevant ads, like festive sarees or home décor, to specific segments of users. This strategy resulted in a significant boost in both engagement and sales.

    Interactive AI-Driven Experiences to Boost Engagement

    People love engaging with brands in fun, interactive ways, especially during festive seasons. AI lets you create those memorable, interactive experiences that keep customers engaged and entertained while nudging them toward a purchase.

    Why It Works: AI-powered tools like AR filters or virtual try-ons make shopping more interactive and exciting. Plus, it’s a great way to add a little extra joy to the Diwali shopping experience.

    Example: Lenskart uses an AI-powered virtual try-on feature for glasses. During the Diwali season, they promoted this feature heavily, allowing users to “try on” festive frames virtually before making a purchase. The feature led to higher engagement rates and a noticeable increase in conversions during the festive period.

    AI is Shaping the Future of Diwali Marketing

    AI is no longer just a buzzword; it’s changing how brands engage with customers during major festivals like Diwali. From personalized recommendations to real-time customer support and interactive shopping experiences, AI is helping brands deliver smarter, more meaningful marketing.

    The brands that leverage AI during Diwali 2024 will not only boost their sales but also build stronger, more lasting relationships with their customers. In the end, it’s all about making the shopping experience as festive and personalized as the festival itself.

    Final Thoughts

    Diwali is a time of joy, excitement, and celebration. As marketers, it’s up to us to create that same festive spirit in the way we connect with our customers. AI offers us the tools to do that—whether through personalization, instant customer support, or interactive experiences. So, as we gear up for Diwali 2024, let’s embrace the power of AI to create marketing strategies that are not only effective but also meaningful.

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  • The Future Of D2C Industry – Trends Lean Towards Data Analytics and Research

    The article is contributed by Shashank Jain, Co-founder, Strawfit (Bourgeon Foods LLP)

    Owing to a decade of technological advancement and the last few years of the pandemic, there has been a fundamental change in the way businesses and customers engage with each other. After the jolt that the traditional retail sector faced, there’s a rise in India’s currently growing direct-to-consumer phase, with D2C brands thriving as online channels have become the go-to destinations for almost every consumer. For those still struggling with the concept, Direct-to-Consumer, or D2C, is an emerging business model of a customised shopping experience where the product is provided directly to the customer by a business, bypassing any sort of middleman in between, hence being cost-efficient.

    With an estimated 700-800 D2C brands valued at over USD 100 billion by 2025, India is expected to be a hotspot for startups. A plethora of emerging service providers in India indicates the total addressable D2C market growth by over 15 times from 2015 to 2025. According to research by Statista, this total addressable market was valued at 33.1 billion U.S. dollars in 2020, which by 2025 was forecasted to grow almost threefold, making India a hotspot for startups. Currently, the segments that are growing at an ever-increasing speed in the Indian D2C market include consumer electronics and FMCG, with an expected worth of USD 43.2 billion and USD 30.8 billion, respectively, by 2025.

    The popularity of the D2C industry is booming and will continue to expand. To increase buyer-seller interaction, making purchasing more engaging, pleasurable, and long-term, brands in this space leverage certain market trends.

    Some of these trends that we recommend entrepreneurs in their operations are:

    ● Sustainable Manufacturing: Consumers are increasingly sceptical of brands that generate revenue through unethical business practices. Brands that are transparent about their business practices, from sourcing raw materials to manufacturing and supplying, generate more goodwill. Transparency creates trust, and people are more likely to buy from brands they trust. Brands that fail to build sustainability into their business models risk becoming less relevant to this new generation of consumers.

    ● Data Analytics: Until recently, brands had little access to customer data beyond surveys or third-party data. D2C enables brands to understand customers and their demands like never before, thanks to their continual personal connection with their customers through their experiences or surveys. Brands have realised that customer data is a powerful instrument that, when combined with analytics and technology, can be utilised to provide personalised experiences for customers.

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    ● Leveraging Social Media: Social networking is a strong tool for new businesses. Platforms like Facebook, Instagram, and Twitter can assist you in reaching an untapped worldwide audience and assist in developing a brand image in the market with existing competitors. Influencers have a strong and tailored hold on specific audiences, making them one of the newest and most powerful marketing tools. A product like a milk flavouring straw for kids, for example, can’t be directly promoted to them and is instead marketed to mommy bloggers and health bloggers. More than just following these trends, it takes a lot of work to create a solid revenue model for your business. Running a business at any stage of development is not easy. For this, it is essential to have proper planning. Here are some of the key takeaways that we believe can help these entrepreneurs make more informed decisions and develop more refined products, especially in the early stages of a business.

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    ● Bring forward a solution: Consumers are smart these days, searching for products that solve their current problems. The most common reason for a startup’s failure is a lack of market demand. You have a market need if your product solves an unpleasant, common, and repeatable problem for a large number of people. If not, then it can be easily overlooked by the customers.

    ● Focus on the product: The product you create is what makes up the face value of your brand and it’s a crucial task to make your product stand out in the market. Your main focus should be to at least give your product a competitive edge over the current competitors, so it seems like a convenient and better choice.

    ● Detailed Research: Before starting a business, thorough market research is essential. You have to research current trends, learn about the product, and understand its potential market and what your customers need. It also allows you to visualise your competition by telling you what other products and services like yours are available, customer reactions to them, their prices; etc.

    ● Financial Modelling: Managing monetary resources can be a tricky part that needs close attention. It is essential to have a well-developed financial model. From funding operations to having precise financial projections for the next few years, having a robust financial model is crucial for a business to grow. Don’t mind taking professional guidance to help you out with these things to avoid any major setback to your business.

    ● Keep trying and learning: Starting a business requires being inspired, motivated and willing to take risks. While every successful entrepreneur makes many mistakes, that doesn’t stop them from experimenting with their concepts and learning from their own and others’ mistakes. With that said, care also needs to be taken so that there is no undue waste of resources due to this experimenting.

    Conclusion

    With more people choosing to be independent buyers due to fading technological barriers, we believe that D2C is here to stay. It is an exciting time for entrepreneurs in the country to enter the market, especially with the boom in the startup culture. The times demand that entrepreneurs rethink how they interact with customers and their relationships with them. If played well, D2C can be the most powerful weapon a retail-based entrepreneur can hold.

  • A Fascinating Behind-the-Scenes Look at How Marketers Can Use Instant Gratification as a Tool

    The universe is at Millennials’ disposal 24/7. It’s among the myriad factors why old-school marketing media like desktops are being pushed out in favor of the tiny, more compact smartphone peers. Conventional outbound promotional tactics, like VCR, have become outdated as our technology becomes more advanced and versatile.

    What is Instant Gratification?
    Why isn’t Conventional Branding working?
    How Instant Gratification can be Marketers’ Secret Sauce?
    Is offering Instant Gratification a Con?
    FAQ

    What is Instant Gratification?

    The urge to derive fulfillment immediately, without waiting, is known as instant gratification. For some folks, patience is a tricky concept. It’s due to our innate desire to fulfill our wants. These can be normal needs like snacking or acquiring an item, such as the merchandise you’re offering.

    The rationale behind why we crave stuff now is that not having what we desire drives us to feel upset. As a result, our community and family prod us to build endurance for the opposite, deferring gratification. In the long view, deferring gratification is key as everything of value takes years to grow.

    Why isn’t Conventional Branding working?

    Instant gratification is the reason why. New branding methods have an instant effect on people while still being easier to communicate with. We live in a time where you can order stuff online and have it delivered the next day.

    Millennials have instant access to practically everything. So it’s not readily available, it’s not worthwhile. Traditional marketing might catch someone’s attention, get them to register for something, or even help make a one-time buy. Real victory, although lies in turning prospects into lifetime users, but to do it well, you’ll modify your inbound merchandising plan.

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    How Instant Gratification can be Marketers’ Secret Sauce?

    Instant study

    Millennials aren’t fooled by your claims. They undertake studies as though they were drafting a paper. Before they explore and chat to the unwanted folks, such as your rivals, get the facts to them. Find out the facts of your company available on the internet.

    Predict what information these new clients will uncover and reply to that query before they pose it. Learn their interests, resents, and, then show them that they need your services by offering stuff that tackles their issues. Use a range of tools to earn trust. When people see a message parroted in diverse areas, they are more apt to believe it.

    Optimize checkouts

    People desire now, so Amazon built a one-click buy tool that eliminates the need for folks to affirm stuff throughout the checkout. They just save preset payment and choices, then pick what they want and it’s over.

    At the very least, employ a convenient and easy payment or signup system. Enable the customer to create profiles and enter their billing address beforehand to make it easier for their next purchase. Carefully think about what you’re selling and how you can keep it simple.

    Instant contact

    If you hear back from a client, you should reply within hours, if not mins, to retain their attention. A prompt reply says that you’re available, that you respect them, and that you view them as more than a revenue source.

    Millennials are left high and dry when it comes to traditional ads that have only a linked email or contact line. Instead, shoppers can get a touch of a few mins engagement and quick response to any troubles they have by employing inbound promotional tactics like social media.

    It’s worth noting, though, that the human touch cannot come at the expense of commercial slowdown. When millennials want stuff, they need it now, which we’ve seen.

    Instant time

    With biz-outs, time isn’t a restriction. They’ll only have to reach you when needed. However, you may send them a ‘simply checking in’ text or a piece that connects to things they’ve said to you. Most inbound strategies can keep the conversation going, whereas traditional marketing would often let the bond go away.

    Millennials will determine the fate of consumerism. They’re completely engrossed in their gadgets. If you’re hoping to figure out how to offer more to millennials and depend only on newspaper ads, you’ll need to evolve.

    Is Offering Instant Gratification a Con?

    Sadly, the fast-paced hi-tech era we reside in leads us to seek instant gratification from our gadgets. We feel irritated when there is a wait of several seconds, and the result is that we need all to be done quickly to delight ourselves. It’s an issue. However, when you exploit this innate inclination to your benefit in your promotion, it’s not an issue.

    With several valuable items that your clients must wait for, you can be the one blazing alternative that offers folks what they want right away, which is exactly what they need.

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    Conclusion

    By incorporating these strategies into your branding, you can reap the benefits of innate human urges and wants, while also assuring that your users appreciate working with you. Making it a win scenario and aiding you in growing your brand and fostering connections with clients so that they keep coming back as you introduce new merchandise.

    FAQ

    What is instant gratification marketing?

    When you provide the customers with the feeling of instant satisfaction when they purchase a product from your brand.

    How important is instant gratification?

    Instant gratification can turn your prospect customers into lifetime users.

    Do millennials want instant gratification?

    Yes, millennials have higher expectations for customer experience.

  • How To Market Your Photography Business- A Guide

    Marketing strategy is an important factor when you set up a business. It aims at targeting potential consumers and convert them as our customers for our products/services. The marketing strategy of a business consists of the company’s value, target customers, branding and other essential elements.

    Marketing mainly concentrates on selling more products to more and more customers and it is also important to know about our customers’ needs. Marketing a product/service is a continuous process with some innovation in a regular interval.

    It is vital to strategise your marketing which aids you to bring in more profit to the company and at the same time attract more customers. According to a study conducted by Coschedule, the company’s having market strategies are 313% more likely to report success in their marketing campaigns.

    An effective Marketing plan and profitability are the key factors for a successful company. It is marketing that elevates your business profile.

    Stepwise Guide for Marketing Your Photography Business
    Step 1. Identifying the target market
    Step 2. Create a customer database
    Step 3. Engage in social media
    Step 4. Go referral spree
    Step 5. Collect and add testimonials on your website
    Step 6. Get featured in photography blogs
    Step 7. Display your photographs on photo-sharing sites
    Conclusion
    FAQs

    How to market your photography business

    Stepwise Guide for Marketing Your Photography Business

    Step 1. Identifying the target market

    As the first step, you should choose a niche that suits your interests. There are varieties in photography like food, wedding, Wildlife, family portrait, celebrity shoot etc. Having a clear picture of your niche makes it easy to target a market. Be passionate about whichever niche you have chosen and concentrate on marketing. Do not go behind too many things as it reduces your efficiency.

    After a while, expansion of business is important, for example- if you choose wedding photography as a profession then have connections with other vendors that cater services to the bride. This is one of the marketing strategies to attract more customers.

    Step 2. Create a customer database

    Once you stick to a specific niche, now you should start creating a customer database. This database may consist of all your past and present customers. This kind of database helps your business to track the customers. These days photography has boomed as people are obsessed with capturing their memories. So get along with the customers, send follow-ups and offers some discounts to your regular customers. This way you can increase the customer database and also expect high returns.

    Many Softwares are helping you to create an effective customer database like CRM, Nutshell, Insightly etc. These Software have features like tracking your expenses, creating questionnaires and also can sync with other apps.

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    Step 3. Engage in social media

    Increase your network through social media platforms. On social media platforms, you can showcase your activities and other projects. Especially for the photography business, creating a website or adding their creative shoots on social media will help in expanding the customer base.

    In case of creating a website, add your achievement lists, for making the website even interesting add professional photographs and also give the insights about behind the shoot in a separate section called blog. Inculcate Search engine optimization (SEO) which allows your website to be ranked well on google searches.

    Social media marketing also includes Pinterest marketing to serve your photography business with more value.

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    Step 4. Go referral spree

    Word of mouth helps the best marketing tool for the photography business. Ask your customers to leave feedback after getting the service or write a review on social media about your work. By this referral marketing technique, you can guarantee the customer to offer discounts or some free services in future.

    When you kick off your business, it is always your friends, family and close relatives who support you throughout your journey and they act as the biggest source of referrals.

    Don’t forget to extend your gratitude to all those who make referrals.

    Step 5. Collect and add testimonials on your website

    Testimonials act as a trust factor between you and the customers. The testimonials are proof of your achievements and a catalyst to increase the customer base. Maintain originality and don’t hesitate to ask for testimonials from your happy and satisfied customers. This is the best way for a photography business to promote its activities and get more leads.

    Nowadays blogging has become a popular way for promoting your business. All your efforts will be paid off when you get featured on various platforms and blogs. This can be the best marketing strategy for a photography business, as customers can get a glance at your work and skills. In this way, you have a solid presence on social media. Do not limit yourself to few platforms, rather spread your work and expand your business. This will yield high profits.

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    Step 7. Display your photographs on photo-sharing sites

    This is the best time to expose your photography skills, do not be reluctant to post your work on various channels. Here are some of the photo-sharing sites that can improve your photography business: Photobucket, Pixabay, Behance, Exposure, 500px etc. It is observed that many photographers have increased their customer base by using the Flickr site. Sharing your work on such platforms will increase the number of Customers and get genuine feedback. This also makes an effective marketing strategy for the photography business.

    Conclusion

    There are always ‘N’ number of ways to make marketing strategies. And it is always recommended to make a lot of experiments to improve your business plans. Above are few tips to inculcate in your business, always make trial and error and see which suits you. There is no one size fits all approach. Few things work for some businesses and some does not work. Marketing for the photography business is a huge component which when implemented properly leads to high profitability.

    FAQs

    How to market a photography business?

    Photography business marketing tips:

    • Identifying the target market
    • Create a customer database
    • Engage in social media
    • Go referral spree
    • Collect and add testimonials on your website
    • Get featured in photography blogs
    • Display your photographs on photo-sharing sites

    What are the photo sharing platforms for promoting photography business?

    Some of the best photo sharing platform to promote a photography business are:

    • Flickr
    • Pinterest
    • Facebook
    • Instagram
    • 500px
    • DeviantArt
    • Fotoblur
    • Tumblr
    • Behance
    • Twitter

    How to increase the photography website speed?

    Compress the image size without altering its quality; if the image’s size is large, it will hinder the website’s loading speed; Inserting YouTube videos and add images in JPEG format.

    Is it important to have blogs on photography websites?

    Blogging is a kind of content marketing, which is the best way to showcase your photography skills and build a more client base.

  • Best Aggressive Marketing Strategies

    Sometimes being aggressive is seen as a bad thing but aggressive marketing could be one thing that turns your average business into something that becomes an integral part of your community. Aggressive marketing is an offensive strategy that uses exciting tactics to generate a response from your audience. Using aggressive marketing strategies you can grab someone’s attention about what you have got to offer.

    Good aggressive marketing will show people that you are consistent and you are disciplined. Aggressive marketing can be achieved through several different strategies. When a market becomes very aggressive, the price of stocks can go up significantly which in turn makes it more expensive for a trader to become involved in the market by buying stocks.

    Types of Aggressive Marketing Techniques
    Aggressive Marketing Strategies
    Examples of Aggressive Marketing
    FAQs

    Types of Aggressive Marketing Techniques

    Aggressive Marketing Techniques
    Aggressive Marketing Techniques
    • Analyzer marketing: The analyzer is in between the defender and prospector. They take less risk and make fewer mistakes than a prospector, but are less committed to stability than defenders.
    • Defender marketing: This strategy entails a decision not to aggressively pursue markets. As a result, they tend to do none of the things prospectors do. A defender strategy entails finding, and maintaining a secure and relatively stable market.
    • Prospector marketing: This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities.
    • Reactive marketing : It is opposite to the prospector one. The only time when they respond to something is when they are pressured by the environment, otherwise, it has no plan, focus, or any type of real strategy.

    Aggressive Marketing Strategies

    Be Proactive

    Bosses, colleagues, and customers all like and appreciate proactive employees. Your level of self-confidence, happiness, and satisfaction at work increases when you are on top of things and are handling your tasks in a timely, deliberate, and efficient manner.

    A proactive employee thinks ahead, acts ahead, and gets ahead. In short, being a proactive person is a mix of hustle and problem-solving.

    You can use ‘SMART’ goals:

    S: Specific
    M: Measurable
    A: Attainable
    R: Realistic
    T: Timely

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    Make Effective Content

    Content Is Key
    You make the content king of your advertising and marketing approach because this is how people will see the most value. Deliver this content at the proper time and you’ll be in a position to encourage an ardour for your stuff in your leads that will subsequently lead to a robust economic future.

    The headline determines whether audiences will read the rest of your work. Content creators tend to spend hours of time and energy making. Today’s customers are not worried about how much something costs to them, the value of being part of a cause is just as important. Aim to hold competitions as often as you can.

    • You must have extensive knowledge of the topic you are writing about, especially in the B2B market.
    • You need to identify at least one key message you would like to convey before you create your content.
    • The content you publish is the voice of your company and it should be unique to your company’s personality.
    • The best digital content often consists of short paragraphs, short sentences, and bulleted lists.
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    Analysis of Product In-Depth

    A competitive product analysis is an evaluation and comparison of your competitor’s products and how your products build up. Product analysis involves looking at many dimensions, including functionality, reliability, and use cases. Product analysis is an analysis of past and current consumer data related to a single product to extract insights about the future market.

    • Setting and focusing on a specific goal will help you create a more effective marketing strategy.
    • Market trends provide insight into what content worked with potential and current customers.
    • Creating high-quality successful marketing is often expensive and time-consuming.
    • Listen to your customers
    • Watch your competition.

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    Know Your Product well

    The key to any aggressive marketing approach is to be assured of your product. be positive that you and all of your managers can recite all of the advantages that your product can grant to a lead. With this information on hand, you’ll be in a position to customize your pitch on a 1:1 groundwork and that creates a greater natural appeal in what you’re offering.

    The key to any good aggressive marketing strategy is to be confident in your product. Many product marketers are not able to sell their products. You develop fact-based arguments that explain the value of your product or service. Use demonstrations to highlight the value of your offering. Many products have failed because the pricing strategy has been wrong. You can have the best product in the world but if no-one knows about it. Make sure that you and all of your managers can be told all of the benefits that your product can provide.

    Aggressive Marketing management
    Aggressive Marketing management

    Take Risk

    You can’t play it secure and be aggressive at a time. If something appears like it may be a great idea, then roll the cube and believe your gut. If you’re afraid of failure or you’re busy weighing the odds, then you’re no longer geared up to start an aggressive advertising strategy.

    Whether you are an experienced or new entrepreneur, risk-taking can be a great step to go forward. There are small risks and big risks, which are important to understand. If you are afraid of failure then you are not ready to begin an aggressive marketing strategy. You can hope for specific outcomes and results when you are thought to take risks. Many risks offer different levels of rewards.

    One of the most common elements of business and entrepreneurial success is risk-taking.

    Raise the Stakes

    Innovation is often the key to success when it comes to aggressive marketing. It continually boils down to value. You must be able to show and prove that what you’re offering to people has more value than what your competitors can provide. Raise the stakes using doing something exceptional and you’ll be capable to aggressively stand out in your chosen industry.

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    Reach Influencers and build Relationships

    The first step is to identify the influencers in your niche. You need to get information about the other influencers from your industry. Give them some reason to share your post or product. When you connect with the influencers, you start following them, sharing their content on social media profiles. For getting the attention, start interacting with the influencers on their site. To build a successful relationship with an influencer you need to be clear about expectations from the start.

    Pay Attention to the Value Curve

    • Partner with like-minded businesses
    • Strengthen your brand impression
    • Share relevant content
    • Strengthen your website quality
    • Make your website mobile-friendly
    • Get more involved within your community
    • Know your customers better

    Know Your Competitors to Stay Ahead

    Business competition can be violent, especially in markets with aggressive competitors and when customer spending is slowing down. Running a business can be difficult, especially with high competition on the market. Knowing who your competitors are can help you differentiate your business in the marketplace.

    • Focus on excellent customer service.
    • Partner with your competition.
    • Admit mistakes and solve issues.
    • Be smart with marketing strategies.
    • Know your unique selling point.
    • Study customer buying habits.
    • Ensure fast order fulfillment & shipping.
    • Show videos that help visualize life with the product.

    Don’t Be Predatory

    There’s a distinction between following the regulation and following the intent of the law. Just due to the fact something is allowed to do doesn’t imply that is something moral to do. People are influenced through legality and ethics, so make sure you’re staying on the proper side to keep away from being viewed as a predatory enterprise attempting to wreck anyone else.

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    Examples of Aggressive Marketing

    Coca-Cola and Pepsi

    Pepsi paraded around its triumph for years, finally prompting Coca-Cola’s horrific New Coke debacle in 1986.

    Since then, they’ve taken the battle into outer space, fought over loyalty programs, and raged over social media.

    Burger King and McDonald’s

    Burger King confronted McDonald’s with greater head-on comparative marketing.

    BK’s Whopper Virgins campaign put the two brands’ burgers- the Whopper and the Big Mac, into a taste review by customers around the world. It grew to become out a large failure, not due to a response from McDonald’s. The public noticed the advertisements as exploitative and racist.

    Apple and Microsoft

    We’ve all viewed the “Hi, I’m a Mac” commercials using Apple and Microsoft responded as “I’m a PC”. Apple has been lampooning Microsoft for years ever because it’s notorious 1984 ad for the Mac.

    But lately, Microsoft has fought returned extra than ever. One such instance was once, one of Microsoft’s uncommon Zune ads, which bashed iTunes in contrast to Zune’s month-to-month pass.

    Aggressive Marketing Example

    Audi and BMW

    In mid-2000’s Santa Monica billboard combat managed to crank up the contention even further.

    The entire snarky episode started with an Audi billboard that poked BMW’s chess tournament. After BMW’s response, it escalated online, with Audi calling on its Facebook followers to come up with captions.

    MICROMAX and SAMSUNG

    Micromax took a direct dig at its foe Samsung. It started with a marketing campaign that appears like a sequel to Samsung Galaxy TVCs. The commercials used to cease with youngsters ending with the query – “Aapke pass nahi hai uncle?”

    Micromax answered with many TVCs that begin where the Samsung commercials end. The closing few phrases are spoken in the Samsung advert become the first few phrases in Micromax’s advertisement. It nearly seemed like the sequel of Samsung’s TVCs

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    FAQs

    What is aggressive marketing strategy?

    Aggressive marketing is an offensive strategy which uses provocative tactics to generate a response from your audience. It often involves marketing warfare tactics, where one brand will attack or parody another in order to generate buzz and draw attention to itself.

    What are the 4 types of marketing?

    Types of Marketing Strategies:-

    • Cause Marketing
    • Scarcity Marketing
    • Relationship Marketing
    • Undercover Marketing

    How to do aggressive marketing?

    Aggressive marketing tactics that actually work:-

    1. Targeted Telemarketing.
    2. Distributing Printed Materials.
    3. Leaving Comments on Social Media Posts and Videos.
    4. Sending Out Promotional Emails to a List of Subscribers.
    5. Giveaways and Contests.

  • Inexpensive Marketing Ideas For Small Business

    For scaling up every business, marketing is necessary. Without marketing any business can not be able to generate much revenue. Marketing is important to engage customers. With marketing, any business helps to build and maintain the company’s reputation. Marketing helps to build a relationship between a business and its customers. Every business whether it is small or large wants to boost sales. For small businesses, they don’t have much capital to market their business on large scale. So, there are many inexpensive marketing ideas for a small business that will be affordable. As marketing helps the management team to make informed decisions. Good marketing beats the competition, delights the customer, and returns well in comparison to investment.

    Growth of Marketing
    Growth of Marketing

    In this article, we will discuss all the low-cost marketing ideas for small businesses so that small businesses should implement these ideas and look for a great profit.

    1. Publish Great Content

    Content doesn’t just mean posting lengthy reports or news posts, content can be videos, blog posts, slideshows, or images. Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. Companies that publish about 16 blog posts per month get 3.5X more traffic than those that post four or fewer posts per month. A good starting point for your content strategy plan is to set out a content marketing mission statement.

    A content marketing statement contains the following points:

    • Your target audience
    • The content you’ll use to reach them
    • The benefit they’ll get

    Your goal about publishing great content must contain the following aspects:

    • Improving more revenue
    • Making more sales
    • Getting more traffic to your site
    • Gain influence and authority
    • SEO success
    • Always reduced marketing costs as much as possible
    • Social media engagement

    2. Website

    Making a website is one of the important marketing tools. Any website with valuable content and great visuals keep your business far from your competitors and increase your revenue. Simply website marketing means promoting a business website to bring more visitors. Website marketing strategy needs to focus on getting more people to your site in the first place.

    Website marketing strategy must include the following points:

    • Optimizing your website for search engines so more people can find you
    • Promoting your website on social media
    • Advertise on social media platforms (Instagram or Facebook ads etc.)
    • Offer a webinar or sales demo (live or recorded)
    • Offer downloadable educational resources like white papers, e-Books, ultimate guides, etc.
    • Running a contest or giveaway

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    3. Create Instructional Videos

    According to a recent TechSmith study, 53 % of people reported watching two or more instructional videos per week. Instructional videos are the best delivery method if you’re serious about teaching others, growing your business, or building an online course. You should learn about your target audience and its main points. You must set a clear learning objective. Short instructional videos that focus on teaching one specific topic.

    4. Business Partnerships

    A business partnership is a way of organizing a company that is owned and sometimes run by two or more people or entities. Creating the partnership agreement and setting up the proper entity/structure for the partnership are the two most important steps in the partnership process. The best structure for a partnership is the limited liability company (LLC).

    Types of partnerships:

    • General partnership: A general partnership is the most basic form of partnership. It does not require forming a business entity with the state. In most cases, partners form their business by signing a partnership agreement.
    • Limited partnership: Limited partnerships (LPs) are formal business entities authorized by the state. They have at least one general partner who is fully responsible for the business and one or more limited partners who provide money but do not actively manage the business.
    • Limited liability partnership: A limited liability partnership (LLP) operates as a general partnership, with all partners actively managing the business, but it limits their liability for one another’s actions.
    • Limited liability limited partnership: A limited liability limited partnership (LLLP) is a newer type of partnership available in some states. It operates like an LP, with at least one general partner who manages the business, but the LLLP limits the general partner’s liability so all partners have liability protection.

    5. Marketing to Existing Customers

    Marketing
    Marketing

    From survey found that marketers spend on average just 21 % of their marketing budgets on existing customers. The more customers that you can keep and continue to sell to, the more likely you are to achieve your business goals. According to Marketing Metrics, the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%.

    The benefits of customer marketing:

    • Better customer retention
    • More referrals and positive word-of-mouth
    • Customer marketing means social proof
    • Satisfied customers can provide a steady stream of referral business
    • Better conversion rates from existing customers
    • Golden opportunity to improve your offering and customer satisfaction rates
    • According to Bain and Company, attracting new customers will cost your company 5-25 times more than keeping an existing customer

    6. Local Marketing

    Local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising. You can reach out to local reporters. Local marketing is a strategy that targets potential customers within a specific radius. Local marketing is especially important for small and medium-sized businesses that rely on people visiting their physical location to purchase goods or access a service, including shops, dentists, physiotherapists, bars, restaurants, and car dealerships. In local marketing, you can go to shop for your digital and print advertisements.

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    7. Social Media

    Social Media Marketing
    Social Media Marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

    • Facebook: Best for brand awareness, advertising
    • Twitter: Best for public relations, customer service
    • Instagram: Best for natural-looking media, behind-the-scenes, and user-generated content, advertising
    • LinkedIn: Best for B2B relationships, business development, and employment marketing
    • YouTube: Best for brand awareness, entertainment, and how-to videos
    • Snapchat: Best for brand awareness, advertising
    • Pinterest: Best for visual advertising, inspiration

    Benefits of Social Media Marketing:

    • Increase brand awareness
    • Generate leads and boost conversions
    • Learn from competitors
    • More inbound traffic
    • Higher conversion rates
    • Better customer satisfaction
    • Gain marketplace insights
    • Faster and easier communication
    • Networking & Partnerships become simple
    • Customer feedback
    • Impress potential customers

    8. SMS Marketing

    SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). Text messaging is a very effective and direct line of communication to the customer. SMS marketing offers vast opportunities for engaging with the audience, limited only by creativity and the size of the phone number list. SMS campaign takes 3-6 seconds for the delivery. Speed is an essential factor in SMS marketing efficiency.

    9. Google My Business

    A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and big businesses alike. A Google My Business account lets you keep customers informed. Customers are 70% more likely to visit businesses with a Google My Business listing. Google My Business reviews help in building trust. Google finds that 88% of consumers trust online reviews as much as personal recommendations.

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    10. Email marketing

    Email marketing is the process of targeting your audience and customers through email. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your rating, or tell a story. There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. When it comes to customer acquisition, email is 40 times more effective than Facebook and Twitter combined.

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    11. Pamphlet Distribution

    Pamphlet distribution is a paper flyer that is inserted into the newspapers. With newspaper insertion, you have the most cost-effective method of advertising. Leaflets can grab attention in better ways than digital marketing like tweets and emails cannot. Leaflets can showcase your product or service to new customers also increase attendance for your events and exhibitions.

    12. Newspaper Advertising

    Newspapers are released daily. Newspapers are a suitable medium for goods requiring mass advertisement. Newspaper advertisements must be ‘catchy and attractive’. Local newspaper costs tend to be relatively low and focus your ad on a specific geographic market. Advertising costs do increase with national newspapers, but the audience is so much wider than the value offsets the extra investment. Newspaper advertising allows you to place your content wherever you want. Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising.

  • Digital Marketing For Restaurants | Grow Your Restaurant Using These Digital Marketing Tips

    The restaurant business is a very competitive one. Many restaurants fail during their first year itself. Therefore, good marketing of your restaurant becomes very important if you wish to stay at the top. In today’s world, digital marketing plays a very big role in the success of a business. In fact, companies like Google are helping small businesses in India to digitalize. Therefore, it is very essential for you to market your restaurant business digitally. If you have no experience in digital marketing, it can be tough at first but it will give you unexpected results. Therefore, you should give it a try.

    Below are some tips that will help you in the digital marketing of your restaurant.

    Tips For Digital Marketing Of Restaurants

    1. Social Media Marketing

    Social Media Marketing (SMM) plays an important role in digital marketing. The most popular social media platform in today’s date, Instagram has over 1 billion active users per month which are mainly of the age group of 25-34 years old. Therefore, the proper use of social media for marketing can generate a large number of customers for your restaurant.

    • There are paid advertisements on social media platforms that you can use to reach more and more people. People are attracted to businesses that are active on social media platforms.
    • Respond to every query or complaint by your customers through social media. Use these to inform your customers about special offers and deals. Attract people by showing them what you can offer to them using photos and videos.

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    2. Make Full Use Of Local SEO

    Use Local Search Engine Optimization (SEO) to make your online presence stronger. Doing this will increase the chance that people see your restaurant’s name on the top when they search for something like ‘Restaurants near me’ on various search engines.

    • The first step is to list your restaurant on Google under ‘Google my Business’. Make your listing informative by adding opening and closing hours, contact number, and address of your restaurant.
    • Create blogs about your restaurant. This point is not necessary but it will help your restaurant to grow online. Make your blog SEO-friendly by using various SEO techniques.

    Digital Marketing For Restaurants
    Google My Business Listings Will Show Your Restaurant When People Search On Google

    3. Make Use Of Influencer Marketing

    Influencers are people who are experts in a certain field and have a large follower base on social media. Contact and make deals with such people to post reviews about your restaurant on their social media platforms.
    In exchange, you can either pay them or give them free coupons. Influencer marketing is an important part of digital marketing. By partnering with food bloggers, you can reach out to a targeted audience.

    4. Partner With Food Delivery Businesses

    In current times, when no one is willing to take the risk of going to their favorite restaurant to get their favorite meals, online food delivery platforms, such as Swiggy and Zomato will play a huge role for your restaurants. You should make your restaurant available on such platforms so that your customers can order their favorite dishes online. This will also help to increase your customer base.

    Digital Marketing For Restaurants
    Popular Food Delivery Apps In India

    5. Email And SMS Marketing

    This still remains a very important marketing strategy under digital marketing. Use Emails and SMS’s to increase your growth. There are many tools available online for the creation and sending of good quality commercial emails to your customers. Also, in comparison to social media marketing, email marketing can be more personalized and more economic. Almost all people check their emails regularly and find these types of personalized emails attractive.

    • You can send emails and text messages to your loyal customers informing them about offers and discounts
    • You can send them personalized offers (Just For You!). Such types of personalized offers will attract your customers
    • Send them messages/emails regarding changes in menu and items that are ‘Today’s Special’

    6. Use Online Advertising Tools

    Almost everyone uses the internet these days. Therefore, it is a good idea to advertise your business on popular websites. You can use online advertising tools such as Google Ads (previously known as Google Adwords) to advertise your restaurant online. Google Ads says, “Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.”

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    This is undoubtedly the age of digital marketing and social media. If you want your restaurant to grow continuously, you must adopt digital marketing for your restaurant. Once you get familiar with digital marketing, it will generate huge revenues and a larger number of customers for your restaurant.

  • 10 ways Startups should be Prepared for the Coronavirus Crisis

    The COVID-19 or Coronavirus outbreak has turned into a global emergency. It has no left no choice to entire nations but go into lockdown mode and economies prepare for impact. Many businesses across the world have already paused their operations as the pandemic requires social distancing, the closing down of services, offices and cancellation of events. Emergency preparedness plans have never been more in focus than this situation which has devasted many businesses.

    It’s true, we can’t neglect the fact that the Coronavirus hasn’t spared the startup communities. Just the opposite, many startup founders are worried about the consequences of sweeping lockdowns and restrictions and difficulty in managing to stay afloat and keep their staff onboard. In such situations, startups are more vulnerable than established corporations because of limited access to services & capital. So startups are understandably more worried. Many startups are calling for hiring slowdowns as well as spending curbs, cutting out travel and preparing for a very tough time ahead. For startups, funding seems to be the first casualty and those that are in the middle of a fund-raise or have small reserves of cash are looking for solutions. Those that have already raised funds and have at least six months of operating capital should be fine too. According to reports, though overall funding has slowed down, the best companies will still get funded with delays.

    However, pre-seed and seed-stage startups might find the going tough as burn rates rise and sales fall. It will be tougher for these startups to gain customers, find potential new business and scale-up. This, in turn, would make it more difficult to raise the next round of funding. Although we don’t know how the pandemic will play out over the rest of the year, it has many lessons on crisis preparation and management.

    This includes taking care of and preparing for impacts upstream and downstream as well as for potential impacts within the organization. Don’t forget that many of these ideas could also help lead generation and getting people to know about your company and your expertise, so the effort you invest in these good deeds will your company and help you too. Here are ten steps to keep top of mind while dealing with this crisis.

    Employees’ Safety first

    Your staff should always be your first priority. Make sure they are safe. That may mean rethinking some work practices – you may need to restrict travel and switch to meetings via video or audio conference calls. Some offices may need to temporarily shut and employees be asked to work from home; most companies have already implemented this for desk workers.

    Offer products and services free of cost

    During this coronavirus crisis, many messaging platforms,video conferencing companies, online learning platforms are free offering services and removing the limits on their services to help the students and employees working from home. Some startups have been wholeheartedly offering free or substantially discounted services and products to help. If your brand offers anything that can support either people hugely affected by the pandemic or those who are staying at home in a need of a boost to keep up with their lives, this is the right time to give a hand. This will leave a long lasting impression on people’s minds which will surely help in future.

    Also Read: Coronavirus Impact on Digital Payments Startups

    Work on innovative tech solutions to fight the Coronavirus

    What else could be better solution than finding the tool or technology that helps in containing the spread of Corona virus. If you have an idea for developing a tool that could in any way be of help in the fight of the COVID-19 virus, then start working on it right away. Even Government of India has also arranged COVID-19 Solution Challenge to encourage entrepreneurs to find a technology that helps find the coronavirus. The entrepreneur or startup providing the best solution will receive the money prize. So startups can see this as a good opportunity to earn funding during this crisis. Just act quickly and remember that even a simple app that would encourage the citizens to adapt more easily to the changed conditions can take your organization ahead.
    To know more about this challenge, visit the Official Website –
    https://innovate.mygov.in/covid19/

    Connect with the startup community

    Coronavirus outbreak has just started affecting the Indian market but it has affected Chinese and American market many weeks ago. So their experiences & mistakes in dealing the crisis can be used as guidelines on how to survive in the crisis. So it is advisable start connecting with the startup community not just in India but communities worldwide.  Some ways and solutions can definitely hey be found be found by interacting with these tech and start up communities. Just take Estonia, for example, whose tech community has already been tackling the coronavirus through various activities. Portugal has also put together a page for collaboration. There are many ways to help in the quick and smart development and implementation of the necessary measures. So, get as involved as you can and encourage others in your community to do so as well.

    Companies are organizing Hackathons for others to Participate remotely

    Organise or attend hackathons

    Many companies & startups have organised hackathon. This has paved the way and many innovative solutions that arose as a result of the to-date organised hackathons aimed against the Coronavirus are now on their way to be developed and implemented. So this can be done in India too. Many revolutionary products emerged exactly at these events and we now desperately need more of them to combat not only the emergency circumstances but effectively manage the post-crisis period and prevent further isolation and loneliness.

    Host free online webinars, podcasts or Q&A sessions

    In light of the latest developments, many event organisers are shifting their conferences online. It’s uncertain until when we’ll all be at home. So, people have enough time. This is the right time to stay connected. This can be done in many ways. One can go live – whether it’s alone, with your team or maybe with professionals from other startups. Online event, webinar, podcast, YouTube video, Q&A and what not available to keep in touch & increase the network. These platforms  can be used to give advice based on your expertise and help people to stay motivated.

    Offer your advice on remote working

    Majority of the companies have asked their employees to work from home. As a member of a startup, you are probably very well acquainted with the ‘working from home’ concept. But, bear in mind that millions of people have just had their first day working remotely. The newly-created situation has given thousands of managers no other choice but to lead their teams online, completely unprepared. This situation can be used to help them with tips in a blog, LinkedIn post, webinar to encourage people to get in touch by recommending them video conference tools & software.

    Also Read: 8 Tips to Stay Productive while Working Remotely

    Just Keep Marketing even in Crisis

    One of the biggest mistakes companies make in times like these is to cut back on marketing. It will be the end of you. At best, a slow death. Although, it is difficult to sell products & services in this time but it is a good opportunity to market your services & products. Do demand a better ROI on your marketing. This may be the right moment to expand and pick up the slack from your competitors and seized their market share.

    Check your coverage

    Business interruption coverage covers income lost when you close down your business due to a disaster. However, it typically doesn’t pay out unless there is physical damage to the business. Talk to your insurance agent to see what, if any, coverage you would have if coronavirus forces temporary closure. If got, this can be used to keep the money flow going.

    Have Patience

    This is the time wherein many entrepreneurs can lose their hope due to things not going well. It is hard to predict how long this is going to last. However, it is the most important to not give up. Though it may look difficult to put the things back on track, it is essential to have patience because like any other time, “ This too shall Pass.” Have faith.