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Tag: marketing strategy

  • Coca-Cola Marketing Strategy – How It is Dominating the Beverage Market

    Whether it’s a kid or an adult, everyone loves soft drinks. A source of refreshment and a way of quenching your thirst, soft drinks have made a place in everyone’s life quite vigorously and for a very long time.

    The global market of soft drinks is said to be about $994.7 Billion and by 2027 it’s going to be $1.4 Trillion. Leading the industry from the front is none other than Coca-Cola. It has always been a fan favourite for decades and it continues to be one till now.

    When we talk about a popular cold beverage that is a favourite of almost everyone, we cannot miss the world-famous Coca-Cola. Almost everyone has a sip of it in their life. It is one of the most popular soft drinks companies and is loved immensely by people.

    So, what makes this brand the favourite of the world? In this article, we will find out about the marketing strategy of the biggest soft drink brand, so without any further ado, let’s get started.

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

    Coca-Cola – About
    Coca-Cola – Target Audience
    Coca-Cola – SWOT Analysis:
    Coca-Cola – Brand Positioning
    Coca-Cola – Social Media Campaigns
    Coca-Cola – Celebrity Endorsement

    Coca-Cola – About

    Coca-Cola, the multinational company first started its journey in the late 19th century. Interestingly, at first, it was sold as a patent medicine. Dr John Pemberton was the creator of this now world-famous drink. The first sale of the drink started in 1888 and since then it has never looked back, now the company sells 1.9 billion soft drinks every day.

    Coca-Cola Bottle Evolution
    Coca-Cola Bottle Evolution

    Coca-Cola can be found in more than 200 countries in the world and the largest shareholder of the company is Warren Buffett. The headquarters of the company is situated in Atlanta, Georgia, United States of America.

    Coca-Cola – Target Audience

    The best thing about Coca-Cola is that it generates mass appeal which means it is made for everyone; the main audience that it targets is of 10 to 35 years of age. Not only that, it has an option of diet coke for those who are health conscious and above the age of 40.

    It comes at different packaging and price and is therefore available for every income level. Although the main audience of Coca-Cola has to be teenagers and young adults as the brand recruit film stars and pop start to promote it and appeal to their audience.

    Coca-Cola – SWOT Analysis:

    Strength

    It is already a known brand and is existing for 130 years, so naturally, people trust this brand and want to be associated with it. It is found in over 200 countries in the world, one can find it available, anywhere they go.

    Celebrities and singers are roped in to promote the brand on the global front, which makes it more attractive especially in front of young customers. Coca-Cola has also tied up with different restaurants that will serve their meals with a bottle of coke.

    The loyalty of the customers of Coca-Cola is pretty insane; they prefer this brand of soft drink over others and have been doing it for a long time.

    Weakness

    One of the prime competitors of Coca-Cola is Pepsi, another globally recognized brand of soft drinks.

    Opportunities

    Coca-Cola hasn’t indulged in the snack business unlike its competitor Pepsi, so it’s kind of lacking various opportunities because of that.

    Threat

    People are being more health-conscious, and as Coca-Cola is a carbonated drink that contains sugar it is not good for health. Plus this causes diabetes and other health-related issues which is why doctors suggest people avoid soft drinks.

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    Lays Marketing Strategy | Promotion Strategy | Advertising
    Lays is the most popular potato chips brand worldwide. Here is an insight of Lays marketing strategy, promotion strategy, Swot analysis, & more.
    StartupTalkySushree Sangeeta Behera

    Coca-Cola – Brand Positioning

    The brand positioning of Coca-Cola has been done in such a brilliant way and because of that, it has been able to enjoy its current success. Undoubtedly, when a brand is positioned in a unique way, it is bound to get recognized by people. It has always been a high-quality drink that is made to be enjoyed by friends and family.

    As a proper drink for refreshment, Coca-Cola focused on promoting it consistently and promotes it as an epitome of positivity and happiness that must share with everyone. This way, they are able to position their brand in such a way that it grabs the attention of everyone. It is said to be one of the most valued companies in the entire world and has total assets of $86.38 billion.

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    Coca-Cola – Social Media Campaigns

    Coca-Cola’s campaign has always been a hit in front of the people; they have organized some of the most popular campaigns over time. Probably one of the most popular campaigns of all time of the brand is the ‘Share A Coke’ campaign.

    It was a major hit, in this campaign the coke bottle was labelled with Share a Coke with friends or family. Another version of the campaign was launched where instead of the brand’s logo, people’s names were labelled. It was a successful campaign and increased the social media reach of the brand tremendously.

    People shared their name-labelled bottles on every social media such as Twitter, Facebook, Instagram, and others. Not only has it increased the sales of the company but also somehow psychologically create a more intimate relationship with the customers and provide happiness to them.

    Coca-Cola – Celebrity Endorsement

    Different celebrities from different countries are roped in as brand ambassadors of Coca-Cola. In India, lots of popular celebs have been the face of the brand, Bollywood actor Aamir Khan has been in the business of endorsing Coca-Cola for almost a decade.

    After him, superstars Deepika Padukone and Farhan Akhtar have been a part of it. Then we had Alia Bhatt and Siddharth Malhotra, singer and actor Diljit Dosanjh, and actor Ranbir Kapoor. In 2021, Coca-cola extended its partnership with BCCI president and former Indian cricketer Sourav Ganguly as its brand ambassador.

    Boat Branding Case Study: How boAt Captured the Audio Market
    Founded by Aman Gupta and Sameer Mehta, boAt is one of the most successful audio brands in India. Here’s a look at its branding strategy and success.
    StartupTalkyDamini Bhandary

    Conclusion

    Coca-Cola is a famous brand whose marketing strategy made it the unforgettable soft drink that is ruling the beverages industry for a long time. Even after facing strong competition from its competitors, it has been able to hold its position and crown and stayed undefeatable.

    It tries to improve its relationship with its customers by creating amazing campaigns and advertisements. They use social media and other technology to their best limit to reach more and more people and that is their secret of success.

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    FAQs

    What is Coca-Cola’s marketing strategy?

    Coca focuses on online commercials, print media, sponsorships, influencer marketing, and celebrity endorsements. It also prioritizes its brand and consumers over its product.

    How does Coca-Cola measure customer satisfaction?

    Coca-Cola conducts various questionnaires and surveys to evaluate customer responses.

    Who is Coca-Cola’s biggest customer?

    McDonald’s is one of the largest restaurant customers of Coke.

  • Boat Branding Case Study: How boAt Captured the Audio Market

    Technology has advanced to such a level that, we are surrounded by some of the greatest inventions of humankind. Wherever we looked at, we are surrounded by electronic devices from smartwatches, to wireless speakers to wireless earbuds; all of these are keeping us preoccupied with their services.

    The tech market is at its top form now. Music is something that soothes our soul, so there is hardly anyone who doesn’t like listening to music. It becomes even better when you’re travelling alone, nothing can beat the feeling of having music as your companion.

    Now, every person has their own preferences, including for music as well, in this case, headsets and earphones are mandatory so that you could listen to your favourite tracks without being a hindrance to others.

    The demand for headphones and earbuds has increased at an immense level in the last few years. So much that we will always find a person holding one of the equipment, all the time. There are various companies that provide all types of mobile phone assortment to their customers including earphones and headsets. Among them, one of the most famous ones in India is the company called boat.

    In this article, we will talk about boAt’s branding strategy and how it has established itself with its prominent and quality products as one of the most loved consumer electronics brands in India.

    “What new technology does is create new opportunities to do a job that customers want done.” –Tim O’Reilly

    About boAt
    Branding Strategy of boAt
    Target Audience
    Promotion and Advertisements
    Pricing and Quality of the Products
    FAQ

    About boAt

    The boAt is an Indian company that deals with audio tech that mainly focuses on products like wireless speakers, earbuds, smartwatches, headsets, and earphones. All of them are quite accessible in terms of price. the boAt was founded in the year 2016 by Aman Gupta and Sameer Mehta. The main aim of the company is to provide people with fashionable tech and be a part of their daily lifestyles. Currently, Vivek Gambhir is the CEO of the company.

    boAt started its journey with the capital of just INR 30 lacs, which was invested by the founders themselves. As per the reports of 2020, boAt is said to be selling 14,000 to 15,000 of its products daily and has over 2 million customers and has bale to attract the attention of their customers by developing a wide range of earphones, wireless speakers, Airdopes and headphones. The quality and the price make it more approachable to its target audience.

    Branding Strategy of boAt

    boAt first started experimenting by creating Apple charger cables with anti-destruction properties. It was the time when people were suffering because of getting their charger cable damaged without any obvious reason.

    boAt grabbed this opportunity and up their game by creating the indestructible charger cable for Apple. This is how they stepped into the market with unique products that solved the problems of the customers.

    That was just the beginning, and then the company started creating products like headphones and earphones. It was so reliable that it can be worn even while working out or exercising. These products were able to get popular amongst the younger generation who are into fitness.

    Target Audience

    From the beginning boAt was focused on the youth who are into fitness, they made all the products by keeping their target audience in mind. The demand for indestructible products has been increasing day by day, they understood it and started developing it. Plus with various advertisements, they tried to capture the attention of their target audience.

    Indian Wearables Market – A Comprehensive Study of the Growth of Wireless Industry
    The wearables industry in India is growing at a fast pace with 4.3 million shipments in India. Here’s a detailed analysis of the Indian wearables industry.
    StartupTalkyHarshit Verma

    Promotion and Advertisements

    To promote the durability of the products, boAt made advertisements where it can be seen people wearing all those gadgets while doing intense workouts and jogging, this proves what the brand is trying to convey to its audience.

    From the very first, boAt was focused on marketing through digital marketing and social media. It took up many social media influencers to promote the products as well as their brand. Apart from that various celebrities like Cricketers Rishab Pant, Shikhar Dhawan, Virat Kohli, Shreyas Iyer were a part of a group of celebrities who endorsed boAt.

    Not only that Bollywood star, Kiara Advani, Kartik Aaryan, and singer Neha Kakkar and Diljit Dosanjh were present in the list of celebrities as well. They mainly focus on athletes for the promotion of their brand.

    Apart from all these, boAt has collaborated with Lakme Fashion week in 2019, promoted its products, and introduced itself as a lifestyle brand instead of an electronic brand. With developing products like smartwatches, portable speakers, and other wearable gadgets it has truly transformed itself into one.

    boAt at Lakme Fashion Week
    boAt at Lakme Fashion Week

    These collaborations with different brands that are liked and followed by the youth are getting boAt its audience. Recently, boAt has collaborated with Bira 91, and the products of boAt can be seen in the music video.

    Pricing and Quality of the Products

    The best factor and one of the reasons that the brand boAt became such a success was its pricing strategy. Neither it is extremely overpriced nor it is unimaginably cheap, it is just in between. The target audience of boAt is mainly youth so they find it perfect to invest in.

    Apart from that, even being affordable, boAt has taken special care of the quality of its products; it hasn’t compromised with it even a bit. The current revenue of boAt as per the 2021 financial year is Rs 1,511.7 crore.

    Conclusion

    It has been 6 years since boAt was founded and within a little, it has been able to capture the world of electronic gadgets in a mesmerizing way. It has established itself as the 5th largest brand of wearables in the world and the number 1 audio earwear brand in India. By putting all the branding strategies properly, and selecting their target audience carefully, boAt has achieved an immense level of success and it is only going to get bigger and better in the future.

    FAQ

    Is boAt a Chinese company?

    boAt is an Indian-based consumer electronics brand that focuses on headphones, earphones, earbuds, smartwatches, and wireless portable speakers.

    Who is the CEO of boAt?

    Vivek Gambhir is the current CEO of boAt.

    Why is boAt so successful?

    The reason behind boAt’s success is its ingenious marketing strategy and affordable prices.

  • Bharat vs India – Which One is More Digitally Savvy?

    Gone are the days when only the English language can be used by social media users to communicate. Thanks to various social media apps and the development of technology, people are now able to use their regional language while handling social media. Communication is possible for everyone and they are able to use the language they prefer without any problem.

    When it comes to India, with a population of over 1.3 Billion people, the country is known for its diversity. As per the constitution of India, it has 22 scheduled languages and in total it has 121 languages.

    Time has changed and the people of India are avid users of the internet, especially social media and they can do this in their native languages. In this article, we will talk about the report that is being released by ShareChat and GroupM called ‘Bharat- The Neo India’ and how businesses can benefit from it.

    “Our native language is like a second skin, so much a part of us we resist the idea that it is constantly changing, constantly being renewed.” -Casey Miller

    Bharat – The Neo India
    Why the Report is Important?
    Bharat vs India: Which One is More Tech Savvy?
    Some Other Facts of Bharat Users
    FAQ

    Bharat – The Neo India

    Bharat – The Neo India is a report comprised of ShareChat and GroupM both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.

    This report will help brands and businesses to understand online behaviour, the trends of internet consumption, and the way people use social media. People who are using Indic languages are called Bharat and people who prefer using the English language are referred to as India.

    Why the Report is Important?

    The report made after the thorough research is important because of the reasons below:

    • This will help the businesses to understand the behaviour of the people who uses the internet in their native language.
    • It will help the businesses to form a proper marketing strategy to grab the attention of Bharat and engage them in their business.
    • It will expose all the common misconceptions regarding the people who prefer the Indic languages while using the internet.

    Bharat vs India: Which One is More Tech Savvy?

    The report stated all the information of internet users of Bharat and India, their media behaviour, choice of content, lifestyle, interest, and others. Some of the findings from the report are stated below.

    Bharat or the people who prefer Indic languages can be found throughout the country, in fact, 39% of them are from the metro cities and 53% are from the non-metro cities. The survey was conducted by YouGov on 3432 people from 17 Indian states who are active internet users who put their input into it.

    Financial Activities

    Bharat users are quite aware and in the same range as the Indian users in terms of completing any financial activities online. In fact, people who prefer Bharat are using online payment mode more than Indian users. 56% of Bharat users complete their monetary transactions through net banking and online debit card transactions.

    Not only that, 49% of them use mobile wallets. Bharat users are quite aware of mutual funds, cryptocurrency, stocks, and other new-age investments and are naturally investing in them as well.

    Social Media

    When it comes to social media, Bharat users seem more occupied with it than Indian users. 29% of Bharat users post daily on social media, instead of 22% of Indian users.  39% Bharat uses Social media for consuming News as its primary source.

    Streaming

    The online video streaming platform is a prime source of entertainment nowadays. Streaming videos are more popular amongst Bharat users than watching TV. 50% of Bharat users love to watch free videos while 47% indulge in watching TV.

    Food

    In the case of ordering food online, 42% of Indian users indulge themselves in it compared to 24% Bharat users.

    When it comes to using the technology of Voice search, 26% of Bharat users seem to use it compared to just 15% of Indian users.

    Online Shopping

    Online shopping by Bharat users has increased and in 2021, 46% of them purchased gadgets online. Apart from that, apparel, beauty products, skincare products, and any kind of booking related to travelling.

    All these findings state, that the native language users are not far away from English language users and are maintaining their digital presence quite well. They are technologically aware and are using different platforms and are enjoy the digitalization of everything.

    Some Other Facts of Bharat Users

    Every one in five-person who uses social media in their preferred Indic language is investing in Cryptocurrency. 27% of Bharat users pay for using video streaming platform services and 37% of them use the internet for listening to music.

    Experiential Marketing: What is it, Goals, Benefits, and Examples
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    StartupTalkyMahenoor Mansuri

    Conclusion

    The article concludes that an internet user who prefers their native language is not at all far away from English language users. They have adapted themselves and some Bharat users are even more comfortable in using the digital facilities than the Indian users. They are educated and digitally aware.

    As per the report, it seems Bharat is much more Tech-savvy than India. Businesses can now easily form their market strategy and can touch the market that they were not able to in the past.

    FAQ

    What is Bharat – The Neo India?

    The Neo India is a report comprised of ShareChat and GroupM, both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.

    How many languages are there in India?

    India has 121 languages and 22 scheduled languages.

    What is the difference between Bharat and India?

    People who use Indic languages are called Bharat and people who prefer using the English language are referred to as India.

  • How to Create a High-Converting Lead Magnet Like a Pro

    ‌‌‌‌Being a Marketer is not easy. You need to deal with many things at a time. Irrespective of the work needed by a marketer to perform, their sole aim is to increase the sale and increase the number of customers.

    There are ample techniques available in the market one can look for. But have you ever heard of the word Lead Magnet? Lead Magnet is found to be highly effective when created with proper tools and proper knowledge. But what a lead magnet is and how to create a lead magnet like a pro will be explained further.

    What is a Lead Magnet?
    What Should a Lead Magnet Contain?
    How to Create a Lead Magnet in 3 Simple Steps
    Tools You Can Use to Create a Lead Magnet
    FAQ

    What is a Lead Magnet?

    Let us start with the easiest example you all might have seen. The subscribe option we get in between the article or our favourite author e-book chapters, prompts us to enter our information such as names, phone numbers, and email addresses for further access. Well, that is also a type of lead magnet.

    A lead magnet is any free service being provided to customers at the cost of gaining their contact information such as email address to create a new bond with them. The pdf form of any available text, free template available to download after subscribing, are all examples of lead magnets.

    There are many types of lead magnets available for one to select from. A lead magnet can be in the type of video, image, pdf, checklist, and many more. However, our concern needs to be directed towards the selection of methods and things to include.

    WIDGET: leadform | CAMPAIGN: Link Building

    What Should a Lead Magnet Contain?

    Let’s look at a few things that every lead magnet should contain.

    Call To Action (CTA)

    This is the place from where visitors will be directed to the actual lead magnet. The button will be linked with a lead magnet.

    Landing page

    This is the main page responsible for the collection of their contact details. Once the visitor clicks on CTA, they will be directed to the landing page. Here they will be needed to fill up the information to access the content.

    Thank You Page

    Once the visitor has successfully entered the information and submitted the form. They will be directed to the thank you page along with the needed information of the promised resource. Once on this page, their mailing address will be saved to the list.

    Alerting Email

    After the completion of the whole process, customers now can get the notification of a new email having all the inputted information from the form along with the link to the resource they need.

    How to Create a Lead Magnet in 3 Simple Steps

    Making an effective lead magnet is not that difficult. A poor lead magnet will not attract customers nor is it a good option for any business. Hence clearly considering points to add and the options to select is mandatory.

    Know about your audience and their needed resources

    The first and most basic step in every strategy is to find out who your target audience is. Once done with that, go through multiple platforms they visit to find out their needs. A lead magnet is a type of resource which gives out immediate solutions. So look for a way to replicate the same.

    Create your lead magnet

    You should be now clear about the audience you want to target and the resources they need. For example, if your targeted audience is travellers, you can choose to create a checklist for them. This can help them with the easy planning of the trips or you can provide them with free e-books.

    Once done with considerations, selecting a method of lead magnet needs to be followed. With the selection, the next thing needed is to include contents and the naming part should be completed.

    While creating a lead magnet, always remember to use related services as its part. For a chef, it is more convenient to provide the recipe pdf as a lead magnet rather than giving sample chapters of a book.

    Work On Your Conversion Path

    Select a platform where the CTA will be displayed. Along with the platform, its design and associated links should be decided. With all these considerations, one can easily create an effective lead magnet. And the most important thing to remember is to keep the lead magnet updating from time to time for better results.

    Tools You Can Use to Create a Lead Magnet

    It is not always necessary to make things in a traditional way. One can always look out at the outsourcing platforms for easy and fast work rather than relying on others. Some of the best tools one can use to create lead magnets of different types are given below:

    Canva (E-books, Pdf, Graphic designs, Checklist)

    Canva Homepage
    Canva Homepage

    Canva is one of the well-known platforms used for creating multiple types of lead magnets such as PDFs, worksheets, checklists, e-books, templates, and many more as per the convenience of the user. Canva allows its users to work as an individual or as a part of respected teams. It is a one-stop solution for many types of lead magnet preparation.




    Try Canva Now


    Wistia (Videos)

    Wistia Homepage
    Wistia Homepage

    It is best used to convert videos and podcasts into the marketing content. It is a great platform allowing both limited free and paid services for their customers. One can use this platform to create content from the videos or even create videos.

    Piktochart (Infographics, Reports, Presentations)

    Piktochart Homepage

    Piktochart is a great platform enabling its users with the option of creating infographics, charts, reports, presentations, posters, and many more similar services. It allows its user to create content for both online as well as offline audiences. Piktochart has a great service available for its customers in the form of free as well as paid access.

    Pixabay (Images, Videos)

    Pixabay Homepage
    Pixabay Homepage

    It is not possible to create new content each time. There can be times when using an already existing image or video can attract much traffic rather than creating one. Only if the plagiarism part is covered well. Pixabay is a great platform for downloading images and videos from a large group of images and videos. Pixabay is made free for commercial uses along with high-quality images.

    Wishpond (Marketing Tool)

    Wishpond Homepage
    Wishpond Homepage

    When we talk about tools needed for lead magnets, not only creating lead magnet tools are required. Some marketing tools are also essential for the lead magnet to work. Wishpond is a simple tool used for lead generation and marketing automation. Wishpond has its pricing plans for different customers with different needs.

    Conclusion

    Lead magnet works as an attractive force for driving the contact information of clients towards the business. It allows the change of trials to the fixed customers only if the lead magnet is made properly. Some of the related information has been discussed in the above article.

    FAQ

    What makes a great lead magnet?

    Solve the problem of your customers, keep it simple, giveaway free guides or ebooks and provide valuable information to your customers.

    How long does it take to create a lead magnet?

    Creating a lead magnet should take upto 5hrs to 10hrs.

    What is a lead magnet?

    A lead magnet is a free service provided by marketers to attract customers at the cost of gaining their contact information.

  • CoinDCX Marketing Strategy – How it Grabbed the Attention of the Indian Audience

    Digital currency is the new reality at present. We are surrounded by different types of digital currency first came payment cards, and then came UPI, and now the thing that is always on-trend, Cryptocurrency. It wouldn’t be long before the big stacks of notes disappear.

    Cryptocurrency has started to grasp the market as well as the mind of the youth. The investments in cryptocurrency are rising day by day. The cryptocurrency was first invented in 2008 by an anonymous individual or a group of people Satoshi Nakamoto. It is a type of digital currency that functions on blockchain technology; it is decentralized and cannot be controlled by any Government or mediator.

    The exchange of cryptocurrency is possible through various trading sites. Amongst all those, there is CoinDCX, where you can do the said job. Now marketing of any kind of business is necessary for the brand to be visible in front of people. A proper marketing strategy has to be set up carefully for the sales and the survival of the business depends on it. In this article, we will talk about CoinDCX’s marketing strategy and how it is making everyone’s head turn towards them. So let’s get started.

    “In cryptocurrency investment, long-term thinkers are less stressed.”

    ―Olawale Daniel

    About CoinDCX
    Features of CoinDCX
    Marketing Strategy of CoinDCX
    FAQ

    About CoinDCX

    CoinDCX was founded in the year 2018 by Neeraj Khandelwal and Sumit Gupta, two graduates from IIT Bombay. The IIT graduates decided to invest in this company after they realize that Bitcoin is creating noise in the market. This is a company that works on providing cryptocurrency-related financial services and deals with cryptocurrency trading networks.

    The company’s main motive is to provide a risk-free, fast, and reliable trading experience to all of its customers. Various types of cryptocurrencies can be exchanged here by traders and it is said to be the largest and safest cryptocurrency exchange platform.

    Features of CoinDCX

    The main features of CoinDCX that are helping the company to attract customers are:

    • It is extremely quick, simple, and easy where one can just start investing in it in just 10 minutes.
    • The safety that it provides to its customers while trading is another significant feature that makes it popular in the world of cryptocurrency exchange platforms. Whatever the investment is, the site ensures to make it safe.
    • The adding and withdrawing of the fund is not time taking and can be done quickly.

    Marketing Strategy of CoinDCX

    Every business depends heavily on the marketing strategy, not only it contributes to increasing the sales of any kind of products or services, but it also makes sure that the business is getting recognized by the people.

    Television Advertisement

    One of the most common mass media is television, through it one can reach a huge number of people, so advertisement here is pretty much a jackpot for any brand. CoinDCX with its shrewd strategy launched its advertisements on TV.

    The ad consists of Bollywood actor Ayushmann Khuranna, who is ensuring how it is safe and easy to invest in cryptocurrency through the CoinDCX app and is asking the audience to install it as it is the future.

    Social Media Advertisement

    Facebook ads are quite common of CoinDCX, in their digital campaign titled #Bitcoinliyakya consists of a woman asking a man who is showing off all his properties, that if he has anyhow invested in Bitcoins, which is an asset that is on-trend right now.

    This ad is somehow making people aware of cryptocurrency and how if you are not investing in them, you are going to miss out on a great opportunity. Not only on Facebook, but the campaign has also launched on all social media platforms.

    Celebrity And Influencers Endorsement

    Apart from Ayushmann Khuranna being its brand ambassador, CoinDCX has roped in various content creators like Ashish Chanchlani who asks people to download CoinDCX and start investing in it.

    Apart from many other YouTubers that are promoting CoinDCX in their channels. Cricketers Surya Kumar Yadav and Prithvi Shaw promote CoinDCX as a safe way to begin investing in cryptocurrency. Celebrities like Nora Fatehi and Gauhar Khan have also taken a part in promoting CoinDCX.

    SEO Strategy Of CoinDCX

    To drive organic traffic to its site they use keywords like coindcx, btc to inr, coindcx login, this is how they generate organic traffic to their website.

    Offers Given By CoinDCX

    CoinDCX Free Bitcoin Offer
    CoinDCX Free Bitcoin Offer

    When it comes to any kind of business, certain offers can make the audience entice. Just like that, it has offered ₹100 worth of Bitcoins to new users the user has to make at least one purchase in a whole month to earn the reward.

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    Conclusion

    With new rules and regulations in the country regarding cryptocurrency plus with the fluctuating nature of it, the future is quite uncertain but trading platforms like CoinDCX with their brilliant marketing strategy are able to attract potential customers to use the trading platform. It assures safety which is one of the most important factors involving digital currency like cryptos. The most interesting part is that in just three years, the company has become the first crypto Unicorn in the country.

    FAQ

    What are the marketing strategies employed by CoinDCX?

    CoinDCX uses television advertisements, social media marketing, and seo to market its brand.

    How does CoinDCX make money?

    CoinDCX makes money by getting deposit fees, withdrawal fees, and trading commissions from exchanging different types of cryptocurrencies.

    Is CoinDCX safe in India?

    CoinDCX is the largest and safest cryptocurrency exchange platform.

  • Kickstarter: The Leading Crowdfunding Apps Marketing Strategy

    Being an entrepreneur, you will have to have a business plan that stands out but is also realistic at the same time. You need to check your business plan and have a marketing plan that is flexible. It should give a reason, be convincing enough, generate curiosity for people to believe in you, and the idea to invest in your startup.

    Remember Shark Tank?

    It is becoming so popular now that India has its own show based on the American series. The show is based on ideas from entrepreneurs who are competing against each other to come up with ideas that get the sharks (investors) to bite the bait. One interesting fact remains that the sharks, though paid to be judges, would be investing in the ideas, if any, from their own pockets.

    So as a startup, where do you get your money from? Kickstarter solves that problem for you. So, Here’s a look at marketing strategies employed by Kickstarter.

    What is Kickstarter?
    How does Kickstarter work?
    Marketing Strategy of Kickstarter
    FAQ

    What is Kickstarter?

    Kickstarter was founded in 2009, is located in Brooklyn (United States), with investors that include Thrive Capital, Lowercase Capital, Business Angels, and 11 other Investors.

    Now Kickstarter is a reward-based crowdfunding app. With a rating of 4.1 stars on the Play Store. Where you can support creative projects that you like, bringing ideas to life. These projects may belong to different sectors like art, dance, fashion, films, music, technology. Gaming and Tech niches are popular on this app and have raised the most money via the platform.

    The app lets users:

    • Stay updated with the projects that you have backed up.
    • Add the projects that you like to your favourites, and it notifies you if a project is ending.
    • Share projects with your friends through email, messaging, and more.

    For example, If you, as a backer or investor, have given a certain amount of money to the campaign. You will receive rewards based on the amount that you have donated.

    If you have funded a project which involves selling books at affordable rates, and you may have chipped in $50, the organization could give you some books based on your favourite genre, discount coupons, or even a set of best-selling novels based on the amount donated.

    How does Kickstarter work?

    For starters, when you launch your campaign on Kickstarter, there are four possibilities of what will happen:

    • You can have your campaign fully funded. Your idea worked, people liked it and invested in it. The app will charge you a fee of around 5% of the amount of money that you have raised in your campaign. ‌‌
    • Your campaign is funded but not fully. Again, the app will charge you a fee of around 5% of the amount of money that you have raised in your partially funded campaign that you decide to cash out.‌‌
    • Your campaign idea does not work out and you have not raised any capital. The app will charge you no fees for it.‌‌
    • Your campaign is partially funded, but you decide not to cash out and let go of it. In that case, again, no amount of fees would be charged by the app.

    The payment gateway charges a fee ranging from 3-5% on the funded amount.

    So now it is clear that Kickstarter falls under Rewards-based crowdfunding.

    Marketing Strategy of Kickstarter

    Taking up space on digital media, starting with its website to having a mobile app that is available on Play Store and iOS.

    Even though Kickstarter uses collaboration, having a positive impact and other strategies mainly, its marketing strategy thrives on using the digital platforms to its advantage rather than using traditional media.

    Social media marketing

    Kickstarter is all in for having its presence on social media. Kickstarter is there on the following platforms to communicate with its audience.

    Instagram

    Kickstarter Instagram
    Kickstarter Instagram

    Kickstarter has a count of 299k followers. Where the company uses Instagram to share moments from the events they have done, sharing the backstories of the contributors, announcing any new features it has added, and even most of its campaigns.

    Twitter

    With one million followers. Kickstarter shares its creators’ projects, pinning tweets to make people aware of its campaigns and sharing information that urgently needs disposal to the ones that can get help by funding.

    Digital Marketing

    YouTube

    Kickstarter on YouTube has 23.9 k subscribers. Where they have divided their playlists into two groups: Created playlist and Kickstarter creators basics.

    Apart from these platforms, Kickstarter also has its presence on LinkedIn and Facebook.

    Website

    Kickstarter Homepage
    Kickstarter Homepage

    ‌‌Though the website appears a little cramped and confusing. The websites main menu has projects about:

    • Comics & Illustration
    • Design & Tech
    • Film
    • Food & Craft
    • Games
    • Music
    • Publishing

    The left sidebar navigation menu offers more content like collections, things on the radar of Kickstarter, categories, and sections.‌‌‌‌

    Mobile

    The mobile app saves the users from the hassle of going through the website for the backers to support their favourite ideas, explore new creative ideas, and access the projects that they might have backed. Get to know your creators by turning them into their stories and vision. The app is available on the Play Store and Apple Store. Though the app is good, it does not have any ratings yet.

    Email marketing

    Delivering newsletters basically on what is going on, the best projects, while having specific niches like Kickstarter Art, Kickstarter Invent, Kickstarter Music, and more. Kickstarter definitely uses email marketing. It has defined mainly two types of newsletters: the daily that is sent to subscribers every morning, and the other one which is still under construction and will be a more creator-focused newsletter.

    Content marketing

    Sharing content that is valuable

    Content is the king

    The golden rule of marketing is providing your audience with content that is valuable. Kickstarters’ website is loaded with content, be it providing tips or advice or the creative independent. ‌‌

    The creative independent

    Another part of the website of  Kickstarter is the growing resource that serves as an emotional and practical guide from creative people in which it has a whole section reserved for exploring creative independence.

    You can find articles/blogs here written in the interview style or search anything by the tags. It also has a list of people listed from A-Z providing you with any information you may need about the associated person. The creative independent celebrates 5 years of Kickstarter. Keeping the tone informal but at the same time engaging the users.‌‌

    Making a positive impact:‌‌ Building a sense of community‌‌

    This is done by Kickstarter by sharing the achievements of the organization, celebrating, and talking about the events that bring people together. For instance, or even making people aware of the new features that it’s adding. Even of a particular niche. For instance, out of the many reels shared by Kickstarter on Instagram one celebrates the spirit of journalism and independent publishing on its platform. ‌‌

    Inclusion‌‌

    Something as simple as making a video about how to say Kickstarter in sign language has a great positive impact. Making other communities out there feel seen and heard is a good way of showing that you care and remember those who are often not represented in the media space. Sharing messages from American Sign Language (ASL) to stand up with the Deaf community.‌‌‌‌

    Film festival – Year: 2015‌‌

    Kickstarter had its own film festival with two feature films and three short films held across 31 cities nationwide for like-minded people to get together and enjoy the two-part program. ‌‌

    Partnerships

    For Kickstarter partnering with the people who have their projects that make an impact, bringing attention to urgent concerns is a way of showing what Kickstarter believes in. It has partnered with:

    EcoVadis

    Kickstarter EcoVadis
    Kickstarter EcoVadis

    The first collaborative platform providing Supplier Sustainability Ratings for global supply chains. This was done with the main aim of running more environmentally conscious campaigns. They also shared the message from social entrepreneur Devishi.

    UN Refugees

    Kickstarter UN Refugee
    Kickstarter UN Refugee

    At the call of the White House, on Kickstarter, had started another project raising funds working with the UN to aid refugees. This cause-driven campaign shows that Kickstarter cares for the people by giving. ‌‌‌‌

    For The Radical Film festival with The Eye Slicer

    Kickstarter The Eyeslicer
    Kickstarter The Eyeslicer

    In 2019, they collaborated with the Eye Slicer to host and celebrate the independent film community which featured signings by iconic filmmakers and booths for indie film artists, distributors, publishers, zine-makers, and more.

    Partnerships are a good way to create more exposure by sharing resources when organizing group events and such. Kickstarter uses these strategies to increase community awareness by joining hands with others.

    Event Marketing

    Before the pandemic hit. There were block parties, dance parties and celebrating other fun moments, turning them into events to celebrate and bring the spirit of community.

    Launching campaigns

    Kickstarters make/ 100 campaign

    Kickstarter Make 100 Campaign
    Kickstarter Make 100 Campaign

    The make/ 100 Campaign that offers 100 rewards promotes creativity among the community to create anything for the next 100 days with a low-pressure way to start the new year. This campaign has been up and running since the year 2018; the call to join this campaign is open to everyone gearing up for the new year in January.

    Conclusion

    Kickstarter majorly uses various digital mediums/platforms to launch many of its projects and campaigns. Though it may be successful in many other regions. It needs to tailor and adapt its strategies for other demographic segments too, especially if it wants to be successful in India.

    FAQ

    Where does Kickstarter get traffic?

    Kickstarter gains traffic from various blogs and online communities.

    What are the marketing strategies employed by Kickstarter?

    The marketing strategies employed by Kickstarter are Social media marketing, content marketing, event marketing and email marketing.

  • Urban Company Marketing Strategy – How it Became Asia’s Largest Home Services Platform

    The service industry got swooned away with the entrance of Urban Company in the market. It came and created a huge place for itself in the business world.

    It came into people’s life no less than like a genie. People wanted to enjoy services like beauty, the spa at home. So, Urban Company came like a genie and granted this wish.

    The company has grown well and gained great success for itself. The reasons for its success are its planned business model and great marketing strategy.

    Today the competition in the startup industry is increasing. Urban Company has earned huge popularity in no time. One thing that plays a major role in making it popular is its marketing techniques.

    About Urban Company
    Importance of Marketing Strategy
    Urban Company Marketing Strategies
    Urban Company Covid19 Marketing Strategy
    FAQ

    About Urban Company

    Urban Company Logo
    Urban Company Logo

    It was not too long ago that this startup came into existence in 2014. The unique idea helped to get the customer’s attention and proper planning made it grow.

    The Urban Company came with the idea of providing various services at home. It started with a few services. But with great customer response, soon the company introduced many more services. Its services include beauty, spa, educators, electricians, etc.

    The company is like a bridge that connected the customers with service providers. It made the whole process easy, affordable, and reliable.

    The startup has turned out to be a great success in the past seven years. In recent June, the company raised a $255 Million Series F round and turned into a Unicorn with a valuation of $2.1 billion.

    Importance of Marketing Strategy

    Marketing Startegy is a process that helps a company use its resources in the best way to increase its sales. In simple words, it is a strategy to promote and sell goods and services.

    The process of marketing is the most important in any business. In this competitive world, it is the marketing strategy that helps a business to stand out.

    Various startups become big in the industry because of their good strategic management. Startups like Urban Company, Nykaa, are growing and glowing with their strategic marketing. Their strategies of marketing help them to sell and promote their products and services so well.

    Hence, having a good strategy for marketing is essential for any business to flourish.

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    Urban Company Marketing Strategies

    Every company needs the right marketing techniques to be successful.  The following are the strategies followed by Urban company:

    Television Commercials

    One of the best ways to attract Indian audiences is through television commercials. If anyone wants to promote something, place an ad on the television. This is what the Urban company did.

    They have made television ads showcasing how easily one can bring services at home. To make the ads even more attractive, they have featured Bollywood celebrities in them.

    In an ad, Kriti Sanon is seen hiring salon services at home. In another, Ayushman Khurrana shows how easy it is to get your repair and cleaning done with the Urban company app.

    These ads created a great impression on the audience about the company being reliable and affordable.

    Google and Facebook Ads

    Urban company has also dived into to sea of digital marketing. To keep up with the market trends and technologies, the Urban company knows its way for sure.

    It runs both Google and Facebook ads. The platforms are a huge hub of the Indian audience. If someone searches for the company or visits the website, soon they will spot its ads around Google.

    The ads on Facebook help the brand reach the target audience. These ads by the Urban company is a great strategy to increase their online presence and gain potential customers.

    Influencer Marketing

    The audiences consider a brand more conceivable when they see others using it. Considering this and the social media reach, the Urban company has also opted for influencer marketing.

    It is one of the most successful strategies for marketing nowadays. The company gets to promote its services by leveraging the influencer’s audience.

    In this way, the Urban company has made itself super popular among the customers. The influencers promoting the brand include Gauahar Khan, Shivangi Joshi, Mallika Dua, etc.

    This strategy helps the company to generate great traffic and attract more users.

    Email and SMS Marketing

    To attract customers is one thing and to retain them is important as well. Urban company doesn’t like to forget their customers after the services are done. So, it tries to retain its customers with email and SMS marketing.

    A customer adds a phone number to register on the app. In this way, the Urban company can send them messages. It helps to inform customers of new offers and discounts. It is a great strategy to market and develops trust among the users.

    SEO Strategy

    It is important for an online brand to attract traffic for its growth. The urban company uses simple keywords like massage services near me, yoga teacher, etc. This helps them to bring organic traffic.

    Urban company’s SEO strategy is strong enough to gain the audience for itself. It generates search traffic of 61.26%.

    Advertisements With Regional Touch

    Urban Company Marketing Strategy
    Urban Company Marketing Strategy

    The company is born in India. So, they use a great strategy to gain popularity among different regions. The brand has made ads celebrating regional festivals in regional languages. This marketing strategy has helped the company to develop a bond with the audience.

    There are a few other strategies followed by the Urban company for its marketing. These include PR strategies, Campaigns, sponsorship, (sponsored IPL in 2020).

    Urban Company Covid-19 Marketing Strategy

    The company played an amazing marketing strategy with a message. They created a gap in their logo that displayed the importance of social distancing. The company paid great attention to the trends. They started posting DIYs for beauty to help their customers.

    It also took live sessions on social media to connect with its audience. In this way, the Urban Company maintained its online presence during the pandemic.

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    Conclusion

    Urban Company has come up as a leader in the service industry. It has used technology to bridge the gap between customers and service providers.

    The company has made a strong online recognition for itself. It has now become an essential app for many metropolitan cities.

    It has made use of various marketing strategies to earn great popularity. It has indulged in digital marketing, SEO, PR strategies, social media, and more. All this with proper planning and analysis has made the company grow so well.

    FAQ

    What is the marketing strategy employed by Urban Company?

    Urban Company promotes its services using television commercials, email marketing, and PR strategy.

    Who is the founder of Urban Company?

    Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra are the founders of Urban Company.

  • OLX Marketing Strategy | How OLX Captured the C2C e-commerce Market

    Started by Fabrice and Alec. The story of OLX began as these entrepreneurs observed that apps like eBay or Craigslist had no interest in entering the market segment of buying and selling products and services. They took the opportunity and launched OLX as a marketplace. And bang, OLX took a step into the world of developing countries. OLX acquired the 7th position on the Google Play Store in the category of top free shopping with 30 million downloads. A rating of 4.2 stars and is labelled as one of the best local shopping apps in India.

    The top categories in which the app allows its consumers to deal are: MobilesCars and bikesElectronicsReal EstatesFashion

    Features of OLX app
    Marketing Strategy of OLX
    Covid-19 Marketing Strategy of OLX
    FAQ

    Features of OLX app

    • Consumers can buy and sell easily through a smartphone.
    • Discover deals and buy from verified sellers in your neighbourhood.
    • Safely get what you want from home and have conversations with certified sellers, negotiate with them.
    • Manage your chats easily.
    • Get recommendations based on your interest.
    • Manage and edit ads on the go. The app is designed for fun, simple, intuitive, and a great shopping experience. It promises a cutting-edge experience that effortlessly helps you find what you need and sell something new in just seconds.

    Apart from having apps and a website. OLX has its presence on social media, which includes accounts on Twitter, Instagram, and Facebook.

    Marketing Strategy of OLX

    Advantage of a wider reach across the globe

    OLX has a global footprint with 322 million monthly active users (MAUs) using the trading platform. Not only this, the team of OLX itself that includes 11,000+ members are spread over 81 nationalities (countries) making it diverse and having a wide reach; the organization ranks 3rd highest among the global companies in digital footprints.

    Partnerships

    Associated with brands like Property 24, Storia, Otomoto, Obidos and more. Its investors include Prosus Naspers, which is also its parent company. DN Capital, Founders Fund, The Perkins and more. OLX also has venture capital firms.

    The Smart Cost-cutting Infrastructure

    With the consumer market segment that includes people who are interested in buying and selling goods and services, OLX facilities as the marketplace for the same purpose, especially for people outside the United States.

    Enabling customers to strike deals directly between them. Offline also cuts the cost of getting involved for different customer segments for its infrastructure. It is an online platform that makes the process for people involved hassle-free.

    Using digital platforms and other channels

    There is a mix of media including Television ads, blogs that are targeted, having a presence on various social media platforms and digital platforms with its website which makes OLX easily stands out making people aware of its presence along with having its app available on the Play Store and App Store highlighting the fact that it is easily accessible to its users.

    The company has also kept up with change and swiftly moved onto marketing on digital platforms; when the internet started ruling the world, the company gradually adapted its budget from offline marketing to digital platforms.

    They have educated the people on how to use the app addressing the concerns of both the buyers and the sellers with various creative campaigns when entering the new markets, while some of their campaigns like “O Womaniya” and the” 6 Months Break-Up Challenge” relied on consumer insights that the company smartly used to its benefit making them successful.

    Giving a reason to the “What’s in it for me?”

    When the consumer asks the most basic question of “What’s in it for me?” OLX gives them infinite reasons to use it. Being able to filter and choose from across categories ranging from smartphones to tool kits for the user-based application and the website with constantly updating the design and adding useful features for the smooth navigation and enhancing the users’ experience.

    An additional benefit is with the knowledge that OLX has gained as exploring the cultures around the world is resolving the stigma that is usually attached to buying “second hand” goods.

    Driving Click-through rate (CTR)

    OLX positions itself as savvy and experimenting a lot with the new technology to develop visuals and the interface. Which brings new features and tools that enhance the user experience which reflects the dynamic, confidence and bursting with energy, expressing all the optimism and attitude that’s true to OLX.

    OLX leveraged its users according to a new case study which drove their metrics up to 300% CTR (Click-through rate) with the new  “saving a search” feature allowing its users to be notified when a new ad goes live that matches their search.

    The Social and Environmental Impact

    OLX Group is driving the change. It is carbon neutral since the year 2021, creating a positive impact on the environment. The company is also giving back to its communities in India and Brazil, clearly creating a good image for the organization also showing responsibility as a leader.

    OLX Pledge
    OLX Pledge

    Covid-19 Marketing Strategy of OLX

    Never a marketing strategy that has been made to suit all situations, as human dynamics are always changing.

    Tailoring a new tone

    The business observed its consumers silently to understand the changes and the situation. The brand strategically devised a tone that was fit for the ongoing situation during the lockdown. That is reassuring, empathetic, and humorous.

    Giving a message of positivity

    Reminding and encouraging consumers that they can still find ways to do the most even while being at home. Inside the four walls. During the third and the fourth stages of unlocking, the brand also came forward, being socially responsible, lending a helping hand to come to terms with helping people in the stage of acceptance and decluttering.

    Built a campaign around decluttering

    Acceptance and decluttering. Coming to terms with the ongoing pandemic and encouraging consumers to declutter their homes. The campaign centred around the idea of how it helps in mental well-being and builds a stress-free environment.

    Sapna Arora, the chief marketing officer of OLX, India centred her message around:

    Marketers using their moral compass while communicating with consumers.

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    Conclusion

    The business has not lost its sight and is aiming towards its long-term strategy. And being conscious of where they put their money for marketing. As buying and selling online is coming more into view. Having an online presence is the new primary marketing channel for all businesses.

    With its marketing communications, OLX is building trust with its consumers. Encouraging them to follow the necessary protocols laid out by the Government. Maintaining social distancing and practising the right sanitization protocols. Take the advice caring for your consumers and structuring new strategies helps you go further in the long run.

    FAQ

    What type of marketing strategy is followed by OLX?

    Olx focuses its marketing strategy to make people aware of the advantages of buying and selling on OLX. It uses almost every advertising medium.

    What is the target market of OLX?

    The target audience of OLX is young, educated who have good disposable income.

    Why is OLX successful?

    OLX focuses on advertising, It also has made its site easy to navigate and mobile-friendly.

  • Marketing Strategy of Droom: The Most Reliable Platform for Buying & Selling Automobiles

    Middle-class people are looking to buy the best car at the cheapest price. Well, rarely these two combinations can be found in new cars. Droom’s platform provided an opportunity for second-hand car or bike buyers to buy the vehicle that people wanted at in much cheaper price than new ones.

    Droom’s platform also became an opportunity for sellers because they are the ones posting images and pictures of their car and bikes so that they can find a buyer for them. Droom came into the market when there was already an existing application like OLX. But, how did they gain people’s attention and become one of the most reliable platforms when it came to buying and selling second- hand cars?

    It was all about the marketing strategy that the company adopted. The company focussed on efficient marketing and made sure to reach out to as many people as possible.

    About Droom
    Droom’s Marketing Strategy
    Droom’s Growth Over The Years
    Conclusion
    FAQs

    About Droom

    Droom is an e-commerce company that was founded in 2014 by Sandeep Aggarwal. Droom is an online application platform where people can either buy or sell second-hand cars and bikes with a fresh perspective. The company has its headquarters located in Gurugram.

    Droom’s business is primarily in creating a marketplace in India to help people buy and sell used cars (multi-category). Sellers on this platform are provided with useful tools to manage their listings. Droom became the 17th Indian startup to achieve the title of a unicorn as a high-profile investor.

    Droom’s services were appreciated by most users because a deal could be done between a buyer and a seller within five days. This was pretty amazing and a new way of bringing a service to the people.

    Droom’s Marketing Strategy

    Droom logo
    Droom logo

    Droom’s marketing strategy is quite simple yet effective one which is being able to attract new users to its website every day. There are four to five strategies that the company uses to market and brand its company. Some of them are as the following.

    Facebook (Meta) Community Advertising

    India’s most trusted motor place i.e. Droom created a community page on Facebook where the company is carrying on with its marketing. This is one of the simplest methods of marketing to attract a large number of customers at a single time.

    Impressions

    Also known as ‘ad view’ impressions means a metric system that is used to quantify digital views in a piece of content. To put it in simple words, impressions are all about online advertising.

    Targeted Mailers

    Also known as email marketing is what Droom uses as one of their marketing strategies. Once a user becomes a subscriber then the user receives emails from the company regarding deals and offers. A targeted mailing list is important for the profitability of the business. This is why Droom focussed on such marketing techniques.

    Banner advertisements again are one of the common methods of marketing not only for other businesses but for Droom too. It is the simplest way to reach out to the audience directly. Droom captured the attention of the audience through such advertisements.

    All in all, it can be said that the company uses the use of social media primarily for its advertisement. The advertisement methods might be common but they have proved to be effective ones.

    Droom, also recently rolled out their TV advertisement and started new campaigns. ‘Droom Hai, Toh Fir Test Drive Kyu?’ advertisement campaign created a buzz on several platforms. The ad campaign urged customers to buy used cars rather than testing them first.

    Droom Advertisement

    Droom’s Growth Over The Years

    With effective marketing techniques used by the company, it was obvious that Droom’s future was all about growth and flourishing in the market. Back in 2014, when the company was just stepping into the Indian market its inception took place in Singapore. It was in the same year that the company had raised its 1st and 2nd rounds of capital funding.

    By the year 2015, the company sold its first vehicle of Droom and in the same year, its several applications were launched like the mobile application, website, etc. By the time July came in 2015, the company had already raised its 3rd round of funding. By this time the company had already sold more than 100 orders.

    Droom received several awards for its contribution to the online automobile platform. Some of the prestigious awards were the Coolest start-ups award, Consumer Durable and Integrated advertising campaign awards, and more.

    Conclusion

    A company like Droom has proved that competition does not matter if marketing is done efficiently. Droom’s current growth rate is 100% every year which is quite surprising because it is something that does not happen with every business. Altogether, the company had 6 rounds of funding and by the end of its 6th round, Droom had already raised more than $125 million.

    FAQs

    When was Droom founded?

    Droom was founded in 2014 by Sandeep Aggarwal.

    What does Droom company do?

    Droom is India’s online marketplace for buying and selling new and used cars. Droom is India’s largest auto portal.

    How to contact a seller at Droom?

    There are support assistance provided to the customers who want to engage business with Droom. However, other than that there is also a Whatsapp number that people can use to contact them.

    Which vehicles can people buy and sell on Droom?

    Vehicles to buy and sell on Droom are:

    • Car
    • Bike
    • Scooter
    • Bus
    • Bicycle
    • Plane
    • Truck
    • Tractor

    Some of the popular brands of used cars on Droom are:

    • Maruti Suzuki
    • Honda
    • Hyundai
    • Toyota
    • Tata
    • Fords
    • Mahindra
    • Volkswagen
    • Audi
    • Jeep

  • upGrad’s Marketing Strategy | Acquisitions & Collaboration to Grow so Fast

    Why pay for online courses when you can get them for free? upGrad is such a company that brought out its online education application where students, teachers and everyone else can do courses for free. upGrad’s free courses offer makes it a standout application from other educational websites.

    Most websites and applications that you find on the internet do not come free of cost. upGrad is quite opposite to that and that is one of the reasons why it attracted a lot of customers. Competitions are tight in the Indian market and upGrad’s marketing strategy helped them take the lead in the online education platform.

    What Is upGrad?
    upGrad Marketing Strategy
    upGrad Acquisitions and Collaborations
    upGrad Future Plans
    Conclusion
    FAQs

    What Is upGrad?

    upGrad is an EdTech company that came out with the motive to help students with their higher education. The company performs its business completely online based and free of cost. The application also caters to large variety of courses ranging from undergraduate programs to Master’s degree programs.

    Master’s degrees and some post-graduate programs are only offered on a fee payment system. Otherwise, most courses are free of cost and are also offering a completion certificate unlike other educational applications in the market.

    It was in the year 2015 when upGrad was launched by the co-founders of the company- Ronnie Screwvala, Phalgun  Kompalli, Mayank Kumar, and Ravijot Chugh. Their efforts made upGrad become one of the leading EdTech companies in Asia. Currently, all co-founders of the company are leading different divisions within the organization. Their efforts made it to enter the unicorn club in August, 2021.

    Interestingly, upGrad was not meant to be for college students, or school students or any other institutions. But, it was designed so that more people could be familiar with the term ‘entrepreneurship’ and all those things that are required to become successful.

    about upGrad learning platform

    upGrad Marketing Strategy

    upGrad Logo
    upGrad Logo

    upGrad is a B2C company and follows a wide range of marketing strategies. The company also focuses on its marketing because it is the only way a company is recognized. Well, a company like upGrad does the same thing.

    The CEO of upGrad, Arjun Mohan had even mentioned in an interview that the company spends a whopping sum of money on its advertisements. The company also uses online tools for marketing its products to customers. Some of the most common ones are Google Ads, Social Media Ads, promotional guest posts, and many more.

    Back in the year 2020, when the company was just 5 years old had set a budget of INR 175 crore for its marketing. For a startup like upGrad, this amount is considered to be a massive one and surprising too.

    Other than spending a large amount on advertising, upGrad also focussed on promotional activities. The company took an active part in promoting its business during the 2020 IPL season. Even in the latest IPL season, i.e. 2021 upGrad took an effective part in its promotional activities.

    The company tied up with Disney+ Hotstar and associated with the Star Sports network. This again became a huge boost in the company’s marketing and promotional activities. Surprisingly, the 2021 IPL event became upGrad’s first association with any sport-related event.

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    upGrad Acquisitions and Collaborations

    A company that is not more than 6 years old quite surprised its competitors by making acquisitions. This was a huge achievement for the company because the acquisitions that they made were notable ones.

    upGrad acquired Pyoopil Education Technologies only a year after its formation i.e. in 2016. Pyoopil Education Technologies was a mobile-based SaaS product that was used by corporate. Two years later in the year 2018, upGrad made another acquisition of Acadview Software which was in the field of a college education.

    Later, in the year 2019, the company acquired CohortPlus which was known to be India’s largest product management community startup. Looking at the progress that the company has already made it is clear that the company will become the leader in the TechEd companies in the world.

    Moreover, the company has got notable connections and tie-ups with large institutes and universities. Some of the most famous collaborations are mentioned below.

    • Birla Institute of Technology and Science (BITS)
    • International Institute of Information Technology (IIIT)
    • MICA
    • Duke Corporate Education (Duke CE)
    • HDFC Life (For insurance courses)
    • IIT Madras (For courses related to machine learning and cloud)
    • Cambridge Judge Business School
    • Institute of Management Technology (IMT Ghaziabad)

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    upGrad Future Plans

    Though there are not many revelations from the company’s side of view it is expected that by the end of 2025, the company plans to cross the 5 million alumni members mark. However, other than that, the company is working on other specialization programs curated by global universities.

    With collaborations with global universities, upGrad would become a different and standout educational company in the Indian market. There will be a lot coming from the company’s point of view in the future and we hope to experience the brilliance of learning from upGrad.

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    Conclusion

    upGrad’s products and services are likely to improve and enhance better learning to its customers in the upcoming days. It is not that the company is not doing great currently but the future of the company will determine upGrad’s sustainability in the market.

    FAQs

    Who has founded upGrad?

    upGrad was founded by Ronnie Screwvala, Mayank Kumar, Phalgun Kompalli, and Ravijot Chugh in 2015.

    Are there free courses available at upGrad?

    Yes, there are free courses which can be done free of cost. The company caters to courses ranging from various subject areas.

    Does upGrad provide a 100% job guarantee?

    Yes, the company offers a 100% job guarantee to fresher candidates and other people as well.

    Who are the Top Competitors of upGrad?

    Some of the top competitors of upGrad are:

    • Coursera
    • Byju’s
    • Edureka
    • Simplilearn
    • Unacademy