StartupTalky

Tag: marketing strategy

  • Ingenious Marketing Strategies of ShareChat

    India has the world’s second-largest internet user population, with more than 350 million users connected and counting. According to the reports of Statista analysis, roughly 71 percent of these users come from small, lower-tier cities. This figure is unsurprisingly appealing and thanks to increased awareness and information access, these people are the next set of consumers. But how can one organization get in touch with them in the most efficient way?

    About ShareChat
    Key Marketing Strategies of ShareChat
    Covid-19 Marketing Strategy of ShareChat
    Unique Features of ShareChat Marketing Strategy

    About ShareChat

    ShareChat, India’s own social media platform, seems to have succeeded in finding the answer and showcases its regional skills. It is one of a kind platform that supports 15 Indian languages and dialects but not English. It strives to provide a welcome place on the internet for individuals to communicate their ideas, thoughts, and emotions without any language barrier, not just for those who want to use this space in their mother tongue but also for those who are new to the internet.

    Users can exchange films, jokes, songs, and other language-based with other users via the company’s app, which includes private messaging, tagging, and personal messaging options.

    ShareChat engages with local brands with local languages and also helps esteemed and established brands reach a wider audience. At such times, when brands are trying their best to keep customers busy in meaningful ways, sharing chat helped them discover that paying attention to local issues and communicating in local dialects is a big help in fixing the gap.

    ShareChat does not ask its users to pay any money to use the platform. It earns revenue from Advertisements, financial transactions, and sponsored campaigns.

    Key Marketing Strategies of ShareChat

    Targeting the Language-based Audience

    ShareChat approximately has 60 million active users per month and supports around 15 Indian languages. It is an apparent appeal for advertisements as an average user spends about half an hour per day on the ShareChat app. Brands are interested in partnering with ShareChat not only because it offers advertising solutions, but also integrates unique capabilities to help them achieve optimal reach.

    ShareChat assists local businesses to reach out to a much more language-specific audience and also addresses a wider issue that global businesses face when they attempt to engage individuals in tiny areas.

    Any brand that engages with ShareChat does so intending to leverage the app’s success among language-based internet users and connect better with localized audiences. ShareChat allows well-established brands to strike down their ideas and campaigns and build them according to regional values and flavours.

    It has received support from many social media apps worldwide and has taken measures to reach out to a more wide audience.

    ShareChat uses Appnext Recommendation Engine to reach its target audience. Appnext is a pioneer that provides app suggestions to mobile phone users. Customers are guided by app next via their suffocatingly packed app stores.

    The platform provides users with individualized suggestions for apps. With their collaboration with Appnext, ShareChat’s daily activity has increased significantly allowing users to find a ShareChat that provides easy content discovery through on device and in device app placements to its users.

    ShareChat is mining the market and audience in small cities, similar to what Tiktok once did in India when it wasn’t banned. According to the reports of “App Annie”, a worldwide analytics and market intelligence organization, India ranks number one in terms of downloading apps. India’s downloads increased by 190%, between 2016 to 2019, the greatest rise around the Globe. In comparison, global downloads saw an increase of only 45 percent, while China, which ranks second climbed at half the rate, increasing by 80%.

    Covid-19 Marketing Strategy of ShareChat

    Striking down even further, for the vast majority of potential downloaders; the internet is an entertainment zone, and time spent on such apps increased by 80% in India between the year 2017 to 2019. This data tells us a tale.

    In these times of uncertainty, it takes on greater importance. According to a survey by BARC India and Nielsen on digital consumption, India’s average mobile phone usage is approaching nearly four hours per day which is a 12.5% increase from the pre-COVID period.

    This has been a brilliant opportunity for ShareChat, which moved to make sure that verified information is visible at the head of its feed, prioritizing COVID fact check related content in more than 13 local languages and also increasing the promoting of law and government accounts over its platform. ShareChat also aims to build partnerships with various organizations.

    This leading platform is expanding its avenues, both advertising and revenue and they’re also seeking a balance between the user experience and the business.

    Unique Features of ShareChat Marketing Strategy

    ShareChat is also testing a new ad strategy called splash entries, which is described as the first thing a user sees when they tap the app icon; a vertical ad that is up to 4 seconds and cannot be skipped. The ad appears as the initial post and blends with the user feed, one hundred percent and twice the impressions are all guaranteed with this stunning entry. It also has recently launched a 360-degree solution which is called Divas.

    The platform is based on powerful AI potentiality that relies on first-party user data to ensure that users see only the content that they want which increases in-app usage time.

    ShareChat is also introducing ShareChat TV, which will be the ideal space for long-term content and commercials, giving advertisers new ways to reach their desired audiences. The platform is also planning to launch the ADs platform which is currently in its beta phase, which will allow brands and advertisement agencies to set up, monitor, and target the campaigns on their own.

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    Conclusion

    ShareChat’s popularity and profitability are drawing good investment as well. The platform was part of   100 million dollars funding led by Twitter. According to reports from a Zinnov, 81 percent of tier-2 and 80 percent of tier-3 people prefer to consume content on their mobile phones, and ShareChat has a wide range of content, including love, entertainment, and outstanding user-created content, it is safe to say that the app has direct access to India’s heart, with over 160 million users and increasing day by day.

    FAQs

    What is the marketing strategy employed by ShareChat?

    ShareChat uses Appnext Recommendation Engine to reach its desired target audience.

    Who is the founder of ShareChat?

    Ankush Sachdeva, Farid Ahsan, and Bhanu Singh are the founders of ShareChat.

  • How to Do Cold Call? | Tips and Tricks of Cold Calling

    There are numerous ways of marketing, businesses use to make their products visible and sell them to the customers. There are different selling processes, that are used to get the potential buyer attracted to the product or services. One of the processes that are actually very popular and are used frequently by almost every business is cold calling. It means calling on a prospective customer for the first time without any prior appointment at a commercial establishment or household.

    Cold calling is the source of telemarketing also known as canvassing or prospecting. This also includes the case of consumer door-to-door selling as door-knocking. Generally, Cold calling is an important stage and technique of the selling process. Cold calling abilities are not only useful in business aspects but also in many other aspects of work communications outside of sales activities and the selling function.

    Imagine receiving a call from an unknown caller. Immediately after receiving the call, the caller starts to question your knowledge about a product. Quickly the conversation turns into an interview. Eventually, the caller tries to sell a product to you. What would be going on in your mind during this entire conversation? Now flip the tables and imagine that you are the one making the cold call. In this article, we talk about some cool tricks and tips that will help you close the deal while making a cold call. So let’s get started.

    What is Cold Calling?
    Tips to Follow Before Making the Call
    Tips to Follow During the Cold Call

    What is Cold Calling?

    To be specific cold calling is an e-commerce terminology used to define a telemarketing strategy for pitching a sale through a phone call to a random potential customer. This can prove to be a rather frustrating business especially after receiving several no’ feedbacks. However, there is a way of turning those no answers into opportunities for closing the deal in the next attempt. It all depends on the caller’s mentality, strategy, preparedness and ability to listen.

    Although people say that cold calling is dead but there are many businesses relying on it to drive revenue. From companies like Uber, Twitter to Fortune 500 companies or high-growth startups, all have sales representatives enthusiastically dialling numbers day in and day out. If done appropriately it can be a source of both personal as well as business success.

    Tips to Follow Before Making the Call

    Some of the tips that one needs to follow before making a cold call are:

    Make a Call Strategy

    In order to make a successful sales pitch, a strategy is crucial. Before making the call, research thoroughly about the potential client, company or organization. Know their needs very well. Learn what trade the client is involved in, their latest purchases and who sold to them. Understand all the features of the product you want to sell and seek a better way of explaining an improved version of yours.

    Try to understand the best time to call since the client doesn’t know you at all. The best time to call varies from one company/individual to another, depending on the nature of the business. Some people are ready for phone conversations in the morning hours, others during the day, while others late afternoon. Do not call during lunch hour breaks and definitely not at night (bedtime). Also, some early morning hours that is when management meeting is being held, might not be a better time to call.

    Next, comes preparing yourself mentally before making the call. Like choosing the language you’re comfortable in otherwise the conversation will become awkward. You have to develop a warm voice that is strong but not sugar-coated.

    Do The Research Properly

    Be sure to research your potential client or target to know more about them for good and meaningful interaction. You can check out the social media platforms (Facebook pages, LinkedIn, Twitter feeds), and company websites. On these pages, you will be looking for the target’s professional background, nature of the industry that the target is involved in, competitors, commonalities, interests and others. While researching, look for the company email, or messenger handles and drops a brief statement introducing yourself, the company and the product. Then place the call.

    Prepare Your Opening Statement

    As part of the preparation for the cold call, draft an opening statement to reposition yourself for the call. Basically, this is an indication to the caller that you have a subject to talk about and not just a waste of his/her time. Make the statement sound very friendly and not too official.

    Be a Good Listener

    Remember that listening is a skill that is learned over time. If your initial calls got hanged up due to poor listening skills, don’t give up. Continue to learn from the proceeding calls. As a salesperson on the phone, remember people are emotional callers. As you are in a phone conversation with a potential client, listen through their emotions what the client is saying.

    Ensure that the call flow is as natural as possible and not make it sound like an interview. Have a notebook and a pen to take down notes while listening. They might mention a number of things that are important for your sales pitch. Note those things down and ask yourself how you can meet those needs with your product. Again, speak naturally as if with a friend, but convincingly as with a potential client.

    Be Positive

    Potential clients are regular, people going about their day to day business just like everyone else. The mentality should be that of a normal person experiencing life, with needs just like any other person. It all comes down to how the sales caller understands the market. The salesperson ought to understand the market as a business platform with people who need to be talked to about products.

    The attitude of a salesperson on the phone should be that of if they get rejected, it’s not them but the product. With a never-back-down attitude, a phone call rejected leaves you with information about what the market is like to equip you for the next call attempt. Move on to the next call with positivity that you might mention a product that will click with someone’s needs.

    Strategize to make as many calls as possible during the day. Out of 35 calls a day, 20 might be answered. Eventually, you might make about 8 – 10 close ins. If out of 30 calls only 10 get answered, be optimistic that the next day you might do better than that. Too many connections mean more opportunities for making a sale, don’t get disheartened easily.

    Tips to Follow During the Cold Call

    While making the call some of the steps that the caller needs to flow are:

    Perfect Your Calling Style

    It is very important to perfect your calling style before making any calls. This can be done alone or with the help of a friend. If you are self-conscious about phones, you need to make yourself feel safe and uninhibited. The best way of doing this is by standing in front of the mirror and rehearsing your script. Our exterior reflects our inner turmoil, so if you look anxious, your voice will sound strained and distant.

    Attract the Potential Customer

    Once you have the decision-maker on the phone, try to captivate and keep their attention. You have to really make them listen to what you have to say. Some people have natural charisma to capture the attention of the listener. According to sales gurus, it is not about what you say but about what you hear. The key is to read the thoughts of your prospect’s mind.

    Don’t Be Afraid of Rejection

    Do not be afraid to hear ‘No’. Not everyone will become your customer, that doesn’t mean you will give up. Do not let your fear of failure rule you rather turn it into fearlessness, learn from it and get ready to call the next prospect.

    Avoid Distractions During Call

    Do not multitask during a call this might distract you from saying something which you might regret later. Keep your focus intact while making the calls, this will not only hold their attention but through this people can also hear the confidence in your voice.

    Know Your Product

    Before making a pitch to anyone learn about your product thoroughly. Spend some time to know about the technical side of your product and how it might be of value to your customer. This will come in handy especially if you’re selling technical products or services.

    Be Clear About Your Goal

    Realise what your aim is, even though, you might have to move off-topic to keep the conversation going. Move back again to the same topic to fulfil your goal close the deal.

    Be Prepared to Deal With Aggressive Prospects

    Many times the customer might be aggressive and hostile. They might just be having a bad day or they might be bullies by nature. Anyhow, do not give them the charge, that doesn’t mean, you have to be rude. Just handle the situation tactfully because the reputation of your company is in your hand.

    Conclusion

    The fact about cold calling is that no prior contact has been made with the potential client. Therefore, a rejected call should not be any offence at all. Keep trying, the next one might be answered and a deal can be fixed.

  • Pharmeasy Marketing Strategy That Made It Lead the Online Pharmacy Market

    Modern technology made great advancements in the medical industry. Now, this technology is making the reach of various medicines even easier.

    The times when we had to roam around the market to find a particular medicine are gone. At present, we can find any medicine and get it delivered to our doorstep. This has been made possible with PharmEasy, the Indian online medicine delivery platform. We can use this app to order medicines and healthcare online.

    PharmEasy has made great progress with its idea of making medicine delivery easy. It has gained huge popularity among the customers with its advertising and marketing. They have even made campaigns addressing customers’ concerns in a creative way.

    About PharmEasy – India’s Leading Medicine Delivery App
    Founders of PharmEasy
    How does PharmEasy Work?
    Marketing Strategies of PharmEasy
    PharmEasy Covid-19 Marketing Strategy

    About PharmEasy – India’s Leading Medicine Delivery App

    PharmEasy is India’s health tech startup of online pharmacy and diagnostics. PharmEasy’s acquisition of Medlife has made it the biggest online pharmacy platform. After the acquisition, it aimed to serve 2 million customers a month.

    In 2021, it also acquired Thyrocare technologies and Aknamed. The platform offers services of medicine delivery, diagnostic test sample collection, and teleconsultations. With its various partner vendors, it offers services to over 710 cities covering Bengaluru, Pune, Mumbai, etc. The company covers 98% of pin codes in the nation to deliver medicine.

    Founders of PharmEasy

    Dhaval Shah and Dharmil Sheth
    Dhaval Shah and Dharmil Sheth

    PharmEasy is the healthcare startup that came into existence in 2014. Its co-founders include Siddharth Shah, Dhaval Shah, Dharmil Seth, Harsh Parekh, and Hardik Dedhia. The startup began with the idea of making healthcare in India easily accessible. API Holdings Private Limited is the parent organization of PharmEasy.

    How does PharmEasy Work?

    It is an e-commerce platform where one can buy medicines and other healthcare equipment. A person uploads an image of the prescription on the app or website. This prescription is then sent to a medical store in your area and the order is packed.

    Once the order is ready, a delivery agent comes to pick it up. The order then gets delivered to your home. It is as simple as its ads make it look.

    Marketing Strategies of PharmEasy

    Marketing is super important for any business to grow. When it comes to startup, it becomes even more important. To make a startup stand out in the market, strategic marketing is essential.

    PharmEasy opts for various strategies for marketing. It tries to gain the customers’ attention through online marketing as well as tv commercials.

    The following are some of the marketing strategies of PharmEasy:

    Television Commercials

    PharmEasy is an Indian company. The best way to get the attention of the Indian audience is through TV ads. PharmEasy’s TV ad was a successful marketing strategy that gained great popularity.

    The company made a music track for its ad. The track was a version of the popular Bollywood song, ‘Urvashi’. They created their slogan in the tune of it. The slogan said ‘PharmEasy, PharmEasy, Take it easy PharmEasy’. Every time this soundtrack played on the television; it got the viewers’ attention.

    When viewers find something interesting, they like to know more about it. In this way, this strategy by the brand got successful. This ad made the app and its services popular among the customers.

    Meme Marketing

    PharmEasy Instagram Marketing
    PharmEasy Instagram Marketing

    PharmEasy is a new-age startup. The brand knows how to keep up with the latest trends. With the increasing popularity of memes over social media, PharmEasy took a dip in this strategy.

    The company posts memes on its Instagram handle. This catches the customer’s attention in a creative and quirky way. For example- They made a meme on weekend working and attached its slogan #TakeItEasy, its tagline to it. There are several other memes that the company keeps on making according to the trends.

    This meme marketing strategy is the latest trend. PharmEasy is surely taking the advantage of it to market itself.

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    SMS, Email Marketing

    Once a person signs up on the PharmEasy app or website, the role of this strategy begins. The company uses technology to send automated messages or emails to its customers.

    These messages include the information of new offers or discounts that the company has to offer. This is a great strategy by the company to gather up the customers’ attention.

    Sponsorships

    The PharmEasy startup was not popular right from its birth. It had to create a space and trust for itself in the market. One of the most successful strategies by PharmEasy in its early years was cricket sponsorship.

    PharmEasy Cricket Sponsorship
    PharmEasy Cricket Sponsorship

    After investing in cricket, people began to associate PharmEasy with cricket. Most of the Indian audience watches the world cup. An ad between the match gets the viewers’ attention and help develop a level of trust.

    PharmEasy earned huge popularity through this marketing strategy. People now consider it a reliable brand in the e-pharmacy industry.

    Influencer Marketing

    We all are aware of the power of social media nowadays. Influencers and bloggers over various channels are getting more and more popular. They also have a large audience.

    So, PharmEasy has also opted for influencer marketing. In this way, it can promote itself at the leverage of the influencer’s audience. For example- PharmEasy has indulged in making reels. You can see Viraj Ghelani, Digital Creator, and Sapan Verma, Comedian in the PharmEasy reels.

    Traffic Sources of PharmEasy

    The traffic generated by PharmEasy is 63.39% from search. Besides, there is 30.97% direct traffic, 0.72% from social media, 3.29% from display, 0.66% from emails and 0.97% from referrals.

    PharmEasy Covid-19 Marketing Strategy

    PharmEasy Covid-19 Marketing Strategy
    PharmEasy Covid-19 Marketing Strategy

    Every brand advertised itself in association with the pandemic. So, PharmEasy too made ads related to covid-19. They decided to take a witty and sarcastic road for their advertisement.

    The company has used a statement that is very common among the Indian audience. It is ‘Sab uparwale ke hath mein hai.’ So, taking a sarcastic take, the company used the actual uparwala i.e, the neighbour living up to promote their brand.

    Another popular ad of PharmEasy was the ‘WFH’ campaign. This ad was focused on lockdown, as people were confined in their homes. The advertisement showcases while everything changed, one thing that didn’t change was getting medicines with ease.

    PharmEasy has given a simple and sensible message to the people with their ads. It is to not leave everything up to fate. People need to understand that they have to take care of their health. The ad shows that to take care of medicine and healthcare, PharmEasy is always there.

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    Conclusion

    PharmEasy, India’s largest e-pharmacy came as a boon. It made the process of medicine buying easy, accessible, and reliable. During the pandemic, when people could not go out and find their medicines, PharmEasy has been a great help.

    It is safe to say that PharmEasy gained great popularity with its marketing strategies. It has always kept its ads short, catchy and relatable. All such strategies helped PharmEasy to gain trust and popularity among the customers.

    FAQ

    Is PharmEasy a profitable company?

    Yes, PharmEasy reported revenue of ₹2360 crore in the financial year 2021.

    Is PharmEasy a unicorn?

    PharmEasy achieved unicorn status with a valuation of $1.5 billion.

    Who is the founder of PharmEasy?

    Dhaval Shah and Dharmil Sheth are the founders of PharmEasy.

    Who are the competitors of Pharmeasy?

    Some top competitors of Pharmeasy are:

    • Netmeds
    • Apollopharmacy
    • Medplusmart

  • Marketing Strategy of Fogg That Took The Industry by Storm

    The launch of the deodorant brand Fogg in 2010 has taken the market by storm with its USP being ‘No gas, only Spray’. Fogg is a subsidiary of the Vini Group of Companies. It was the brainchild of Darshan Patel, the founder of Vini Cosmetics.

    The deodorant industry has over 500 brands in India itself. Any brand that has to come into the industry in such a scenario should have multiple qualities that will sell in the market. On top of that, the products should thus be designed based on the needs of the consumers.

    Through Fogg’s unique marketing strategy and consistent commitment, today the company holds more than 12% of the market share. Breaking the market stereotypes with a particular product type, they lead the category consistently even 20 years since then. This article will look at the marketing strategy of Fogg that played a significant role in catapulting the company’s brand value to its zenith.

    Identifying Untapped Niches
    Providing a Unique Value Proposition
    Efficient Campaigning
    Marketing Through Distribution
    Calculated Pricing

    Identifying Untapped Niches

    Considering the extent of competition and available options, it is all the more important to have their own unique signature when it comes to pitching in a new company. The master brains behind Fogg has done the meticulous market research to identify untapped market niches which have helped the company gain market share and category dominance.

    As mentioned earlier, Fogg’s signature was its non-gaseous sprays that were groundbreaking as far as the Deo industry was concerned. The best part about its pitching is that they were able to identify one of the most inconspicuous and yet significant drawbacks in the industry that was existent since the rise of the category and was left unattended for a long while.

    By working on such a gap, Fogg was not only able to explore untouched areas but also show the audience why they are different in a loud manner. They were able to carve a niche market out for themselves like no other brands in the industry could ever do before.

    Providing a Unique Value Proposition

    One of the best and the most traditional form of marketing is through word of mouth. It is the most authentic form of marketing that cannot be simulated. It can only be achieved by giving the best product to the users.

    Fogg has never held themselves back in that regard as well. There was a general opinion that the deodorants by Fogg lasted longer than the rest of the deodorants in the same price range.

    Moreover, the users could actually feel that the company was providing them with what they promised. Fogg guaranteed eight hundred sprays per bottle. They also assured that every deodorant has undergone dermatologically tested. Thus, by providing a holistic experience of a novel deodorant to the people, they were able to create a brand value in the most authentic form.

    Efficient Campaigning

    Familiarising the customers about the brand is the first thing that Fogg did through its marketing campaigns. They had launched products for young men and women along with a few products for the older generation as well. Since the target audience was the middle class, it was important to advertise through electronic and print media extensively.

    Fogg, in fact, has done their campaigning so well that their advertisements in all mediums became a talk of the town when it was launched. Apart from television and newspapers, they also advertised on all social media platforms like Twitter, Facebook etc.

    They had also advertised extensively on their websites as well. Their tagline ‘Kya Chai Raha Hai’ became a big trend during its launch. They also had other popular taglines like ‘Bina gas wala body spray’, ’Phir Khatam’, ‘Doesn’t Get Blown Away’ and so on.

    Fog also set a standard by releasing specific products for both men and women at the same time. Additionally, they also launched combo packs as well.

    Their ads successfully showed how the deodorants by their rival brands are in fact wasteful when compared to their own product.

    The stereotypical trend of sexist advertisements that deodorants generally go after were broken by Fogg. Their advertisements were different by exploring unique themes and narratives.

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    Marketing Through Distribution

    One of the most important aspects when it comes to marketing the product is also its accessibility to the target audience for that and efficient distribution channel is inevitable. Fogg deodorant adopted a marketing strategy that would directly penetrate into the Indian mindset as well as the market.

    The efficient distribution channel of its parent company has significantly helped Fogg in developing a very strong network and real presence in the markets across the country.

    Today Fogg products are readily available at grocery stores, corner shops supermarkets to malls. It is also available via E-commerce and online stores. By maintaining a constant presence in the vicinity of the consumers they were able to ensure market dominance and consumer liking.

    Calculated Pricing

    The unique penetration pricing policy adopted by Fogg deodorant has helped in aligning its vision along with the practicality of its consumption. As mentioned earlier, the company targeted middle-class men and women and hence kept their product prices at a reasonable and affordable rate. It has helped them capture more markets. They also offer value for money to the consumers.

    By carefully assimilating to the market situation Fogg have been able to maintain its top position in the market. On close observation, it can be understood that the price of fog deodorant was always at par with the prices of its rival brand.

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    Conclusion

    Through carefully crafted strategies and the identification of an untapped niche, Fogg has been able to develop its own brand value in the industry. There is no wonder that Fogg had taken the deodorant industry by storm within 2 years of its launch.

    Their advertisements that have been unique and consistent over the years is in itself the biggest testament to the fact that marketing the product in the right manner is the most significant and game-changing element of any business model. The case of Fogg cosmetics can be taken up as an encouraging example of what new ideas can do.

    FAQs

    What is the USP of Fogg perfume?

    The USP of Fogg is its deodorants last much longer than its competitors.

    Who manufactures Fogg Deo?

    Vini Cosmetics Pvt. Ltd manufactures Fogg deodorant in India.

    Why is Fogg so successful?

    One of the reasons behind Fogg’s success is its unique marketing strategy and its deodorants last much longer than other brands.

  • 6 Deadly Mistakes People Tend to Make During an Explainer Video

    Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.

    An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.

    An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.  

    Lack of Research
    Lame and Boring Script
    Visually Mundane
    Long Videos
    Same Videos
    Wrong Marketing Strategy
    Tips to Follow While Making Explainer Video

    Lack of Research

    The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.

    Lame and Boring Script

    The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.

    The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.

    Visually Mundane

    We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.

    Long Videos

    The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.

    Same Videos

    Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.

    Wrong Marketing Strategy

    The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.

    Tips to Follow While Making Explainer Video

    • The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
    • Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
    • Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
    • This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.

    Conclusion

    Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.

    FAQs

    What is an explainer video?

    An explainer video is a short film that makes people understand how something works in a short and simple way.

    Are Explainer Videos Effective?

    Explainer videos are quite effective and startups are taking this form of marketing very seriously.

  • Why Did Lido Learning Shut Down Its Operations? | Lido Learning Failure

    The chances of failure of businesses in the first 10 years are 65%. It is true that not all businesses will survive till the end. In fact, more than half of new startups fail in their first year only. A business needs a lot of other things to survive apart from funds, of course, funds are the most important factor but without proper planning and execution, and the ability to adjust, even if you have a huge amount of funds, the business is bound to fail.

    In recent years, EdTech startups have created quite a stir in the world; naturally, India is not behind in this list. The pandemic has contributed to the boom of EdTech in the startup ecosystem. Several EdTech comapnies have made their name in the industry and some are on the verge to become the next big thing. Then there are other companies, who have faced defeat and have failed to survive in the industry.

    Lido Learning is an Indian EdTech company, whose failure was a great shock to the industry. In this article, we will talk about, Why Lido Learning shut down its operations while leaving employees unpaid. So, let’s get started.

    “You have to always be vigilant and make sure you’re ready to get on the bandwagon as a need for any new change arises.” – Pooja Agnihotri

    About Lido Learning
    Reasons for the Failure of Lido Learning

    About Lido Learning

    Lido Learning is an Indian EdTech company that was founded in the year 2019 by Sahil Sheth. The main motive of the company is to provide education in a revolutionary way through their online platform to Indian kids and develop the education industry.

    Sail Sheth - Lido Learning Founder
    Sail Sheth – Lido Learning Founder

    Live classes are held online through this platform for children. Apart from that, animated videos and interactive games are also included in the platform. Top teachers are provided to them and tests are conducted, to understand the progress of the students. The company is headquartered in Mumbai, India.

    The main USP of the company was that every class will consist of only 5 to 6 students so that they can get proper attention. Lido Learning was for the students of KG to Class 12.

    Reasons for the Failure of Lido Learning

    On 4th February 2022 on a very shocking note, Lido Learning shut down their operations and created a situation where 150 employees of the company’s future faced a big question mark.

    The EdTech startup was backed by some of the popular angel investors Paytm founder – Vijay Shekhar Sharma, Myntra founder – Mukesh Bansal, Shaadi.com’s founder and Shark Tank India judge – Anupam Mittal, MedLife’s founder – Ananth Narayanan, and UpGrad founder – Ronnie Screwvala.

    Some of the reasons that lead to the failure of Lido Learning are:

    Inability to Raise Funds

    Funding is one of the most, if not the most important factor in a business for its survival. Without funding, a company can never function properly. Although Lido Learning was able to raise $24 million to date for their funds from popular investors like Vijay Shekhar Sharma, and Anupam Mittal but due to the pandemic many companies backed out at the last moment who wanted to invest in the startup.

    Various deals with the companies like CureFit and ByteDance for investments got cancelled. This resulted in a shortage of funds in the company that lead to financial difficulties.

    Teachers and Employees Are Not Paid

    Employees are the backbone of any company; a company can fully function with the help of its employees. Now for that, a company needs to take care of its staff properly. The red flag arose in Lido Learning when the teachers and the employees are not given their payments.

    The teachers and the staff took to different social media platforms to complain against the company when their salaries were not paid to them.

    Juhiee Arora, Talent Acquisition Specialist
    Juhiee Arora, Talent Acquisition Specialist

    Some ex-employees also complained who quit were not given their payments as well. Nitish Banka, a lawyer at the Supreme Court also shared the same through his Linkedin post.

    Nitish Banka, Lawyer at Supreme Court
    Nitish Banka, Lawyer at Supreme Court

    As per sources, Lido Learning has already suspended all their operation and emails has been sent to the employees regarding the issue.

    Inability to Offer Refunds to the Customers

    Another main reason for the failure of this EdTech is that the customers of the company were not served properly, their demands were not met and the service was pretty bad.  

    When customers wanted to cancel the trial period, some demands were not fulfilled, refunds were not offered to them. After the cancellation of their subscriptions, this led to a bad word of mouth and also got negative feedback from the customers, thus the company lost its reputation.

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    Conclusion

    EdTech has been able to gather the attention of the world, especially after Coronavirus when people got confined in their own homes, the education system almost got disrupted. EdTech took the advantage of the situation and made a place in the startup ecosystem. Lido Learning was going good at first but the above reasons have led to its shut down as it was not able to adapt after the pandemic.

    FAQs

    Is Lido Learning shutting down?

    The founder, Sahil Sheth has announced that there is no fund left for the business so Lido Learning will shut down its operations in Feb 2022.

    Who is the founder of Lido Learning?

    Sahil Sheth is the founder of Lido Learning who founded the company in 2019.

    How old is Lido learning?

    Lido Learning was founded in 2019 by Sahil Sheth.

    Who invested in Lido?

    Paytm founder, Vijay Shekhar Sharma, CultFit founder, Mukesh Bansal, Shaadi.com’s founder and Shark Tank India judge, Anupam Mittal, MedLife’s founder, Ananth Narayanan were some of the investors of Lido Learning.

  • Jockey Marketing Strategy | How Did They “Jockeyed” Their Way to Success

    Jockey International was founded in the year 1876 in Ludington, Michigan, the United States of America by Samuel T. Cooper and his Sons as a hosiery manufacturer. Soon his sons took over the business and established their new headquarters at Kenosha, Wisconsin, which is at a distance of roughly 305 miles from Ludington, and also started manufacturing union suits and became one of its largest sellers in America by the 1930s. It also started adapting the name “Jockey” as it indicated athleticism and flexibility.

    In 1934, they introduced their most famous brand in the V-Shaped briefs and this spread all over America like a rage. By the 1950s, they gradually started to make underwear for women by the name of “Jockette”. In 1972, they changed their name from “Cooper & Sons” to Jockey International Inc.

    In the years to come, they would expand their presence worldwide to every nook and corner of the world. They entered the Indian market briefly in the 1970s, but they soon quickly left and returned to post-liberalization India in 1994.

    They came to India through an agreement with Page Industries Ltd, founded by Sunder Genomal and brothers, and Page Industries soon became the single largest licensee for Jockey International in the years to come. Jockey established its first store in India on Commercial Street, Bengaluru.

    Let’s take a look at the different marketing strategies of Jockey International, their pricing strategy, product strategy, advertising strategy, and more in detail:

    Jockey Marketing Strategy
    Jockey Pricing Strategy
    Jockey Product Strategy
    Jockey Advertising Strategy
    Jockey Major Marketing Campaigns
    Jockey Social media Marketing Strategy
    Jockey Covid-19 Marketing Strategy

    Jockey Marketing Strategy

    Jockey’s marketing strategies can be roughly divided into two eras, before the 1980s, and after the 1980s. Before the 1980s, they were promoting how wearing Jockey is a symbol of athleticism, machismo.

    They wanted to show that wearing a Jockey meant you were someone tough as nails. But after that period, they realized that they alienated a huge potential market in the common man who wants to wear innerwear for more of a basic utility purpose, and thus from then onwards, their marketing strategies focused on promoting Jockey as something open to anyone, which is fashionable to wear for everyone.

    Jockey also started focusing more on women’s innerwear when they started their iconic “Jockey for Her” campaign in 1982 in which they showed that they even care about the comfort for women and thus they also want women to say proudly to the world they wear Jockey.

    This can be seen by the fact that how before the 1980s, Jockey aggressively promoted themselves with athletic personalities(especially baseball players) in Babe Ruth, Yogi Berra, Jim Palmer. But after that period, their advertisements have focussed more on the common man, the average school-going kid, the woman who while being a mother to her two kids, is also the executive president to a firm, and so on.

    This strategy is one of their main reasons for the success of the Jockey brand amongst Indian women when they re-entered the market in 1994 as unlike other brands, who kept it to the confines of the store’s basement as something to be shameful, Jockey spoke to retailers all over India to keep them in their store’s forefront. This helped a lot in breaking the stereotype that innerwear is something to be shameful for amongst Indian women in all age groups.

    Jockey Pricing Strategy

    Jockey has always focused on the middle-class sections of the society all over the world as their main market and has hence kept prices at a rate that is affordable once someone climbs up in the social-economic ladder.

    This worked wonders in countries like India where, with the liberalization reforms in 1991, a lot of people reached middle-class status or even beyond that with the new jobs added due to it. Jockey is thus seen as a symbol of the middle-class populace as a whole. The price of their product ranges from Rs 499 to Rs 999.

    Jockey Product Strategy

    Jockey’s most famous product is its V-Shaped brief underwear which they first launched in Chicago in 1935 and it became a huge success there. Since then it has been their trademark product and they have sold variations of that depending on the time they were in worldwide.

    They have also been loyal to their roots in the various shorts and socks they manufacture and have also started making a lot of T-shirts with simple designs for household purposes in multiple colours.

    For women, they have specifically designed and manufactured bras and lingerie so they feel comfortable in wearing them. They have also launched a separate product line for kids in innerwear, shorts, skirts, and so on.

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    Jockey Advertising Strategy

    Jockey has always been one of the strongest proponents of extracting the power of advertisements, could be through billboards located on the major roads of a city or through television advertisements.

    Jockey Billboard
    Jockey Billboard

    They realized the power of visual advertisements as early as 1911 when they published an advertisement in the Saturday Evening Post.

    In various television advertisements, they have taken the help of public relations firms like L&K Saatchi & Saatchi, DDB Mudra Group, etc.

    They also have a strong presence in the digital marketing space where they promote their campaigns using catchy hashtags to attract public attention. These hashtags can mainly be seen on social media platforms like Facebook and Instagram.

    Jockey Instagram
    Jockey Instagram

    Jockey Major Marketing Campaigns

    Just Jockeying

    Jockey's Just Jockeying campaign
    Jockey’s Just Jockeying campaign

    In 2009, Jockey made eleven advertisements across various newspapers with the message “Just Jockeying”. Here, they wanted to show that Jockey just isn’t underwear but a way of life. This struck a chord with the younger populace worldwide.

    Jockey Or Nothing

    Launched in 2012, these advertisements were sent out to make people talk about the product without making it the center of attention. In these advertisements, the main protagonist of the advertisement is in which they have to choose between two alternatives with no compromise.

    For this campaign, they launched a series of advertisements. Here, a woman goes on a long-distance trip with her dog and thus demonstrates her “unconditional love”, while she could have never shown her love and thus “nothing” in the first place.

    They have launched various advertisements as part of this campaign throughout the 2010s.

    Redefining Comfort

    Jockey Redefining Comfort Campaign with Rachel Zoe
    Jockey Redefining Comfort Campaign with Rachel Zoe

    In 2013, they launched their marketing campaign by the name “Redefining Comfort” in collaboration with famous stylist and fashion icon Rachel Zoe to show their more glamorous side and thus evoke the spirit of the modern woman who is not afraid of anything in life. They also used headlines such as “Comfort Just Got Sleek,” “Comfort Just Got Flirty,” etc.

    Show Em What’s Underneath

    As part of their new brand campaign in “Show Em” in 2016, Jockey launched a series of TV advertisements by the name of “Show Em What’s Underneath”. In these advertisements, they promoted the idea that they should be proud of wearing Jockey underwear and show that with pride no matter what problems you have in life. This is “a reflection of the values they are associated with and illustrate who they are” according to Mark Fedyk, their Chief Operating Officer.

    In these advertisements, Jockey celebrates the contributions of unsung heroes such as Chris Van Etten, the army veteran who lost his leg in a war, or Lisa Cumiaso, a female firefighter who has to risk her own life to save others, and so on.

    KnowsMe

    This campaign was launched in 2018 to strengthen Jockey’s dominant position in the women’s innerwear category with their new range of lingerie. #KnowsMe aims to show how Jockey can help the self-assured, modern woman to break the various stereotypes associated with a woman.

    They wanted to promote the idea that, in the end, Jockey is just one of their friends who wants to see them succeed in all aspects of life.

    To promote this, they have collaborated with social media influencers. They picked Instagram influencers, Ankita Kumar & Sharanya Iyer, to pack their bags and travel in a caravan through the seven Northeast states based in India.

    Jockey Knows Me Campaign
    Jockey Knows Me Campaign

    Here, Jockey Woman was acting as a friend, checking in and commenting on pictures, just like how their friend would be.

    Feels Like Jockey

    In 2019 they launched a campaign with the name “Feels Like Jockey” in which they launched a series of advertisements where a young woman or a young man dancing in their imagination, to the cult Nina Simone song of Feelin Good and showed how comfortable they were in that innerwear. To promote this on other social media platforms, they used the hashtag #FitsLikeASong.

    Not Just for Pros

    In August 2020, Jockey Move is built on the idea that fitness is not just for persons with a strong athletic build, but also for the everyday fitness enthusiast, who indulges in small routine exercises to improve his fitness and get a break from his monotonous work life.

    Jockey said. “The campaign line ‘Not Just for Pros’ articulates this essence and the films feature everyday fitness enthusiasts going about their routine workout.”

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    Jockey Social media Marketing Strategy

    Their recent social media campaign in November 2021 by the hashtag #BraAsVersatileAsIAm helps to associate with the various moods of modern women and they have bras to support all of those.

    Jockey wanted to break the perception that Jockey only offers bras for sportswear and they offer bras for everyday purposes first and foremost.

    For this, they collaborated with creative tech studio AliveNow to launch a game to promote its range of multiple bras for household purposes and where women can test the fit of the bra virtually by giving their entry sizes.

    Jockey Game
    Jockey Game

    Jockey Covid-19 Marketing Strategy

    One of the marketing campaigns Jockey has taken initiative with the onset of the pandemic is by targeting the kids who have been affected by schools being shut and thus staying home in the summer.

    They have launched a campaign named #JockeyJuniorsSummerLabs, where they launched virtual summer camps in the art and craft domain for kids to showcase their talents and thus also promote their products.

    JockeyJuniorsSummerLabs Campaign
    JockeyJuniorsSummerLabs Campaign

    Conclusion

    Here is a brief story of how Jockey has managed to market its brand through various strategies. This has paid rich dividends for Jockey International, as Jockey has one of the biggest worldwide media presence in the innerwear market.

    It has also paid from an Indian Perspective as Page Industries, the sole licensee of Jockey on the Indian subcontinent crossed the 100 crore rupees sales mark in 2005 and had a successful Initial Public Offering (IPO) in 2007.

    FAQs

    What are some of the marketing strategies employed by Jockey?

    Social media marketing, Billboard advertising, and Television commercials are some of the marketing strategies employed by Jockey.

    Who is the founder of Jockey?

    Samuel T. Cooper founded Jockey in 1876.

    Who is manufacturing Jockey in India?

    Page Industries Ltd has the license to manufacture, distribute and market Jockey.

  • Decoding the Secret Behind Coca-Cola’s Marketing Strategy and Campaigns

    Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands and selling 17 billion servings per day in more than 200 countries.

    The global behemoth is known for its marketing strategy of creating and maintaining its identity of bringing people happiness and unity. Coca-Cola owns four out of the five biggest soft drinks which are Coca Cola, Diet Coke, Sprite and Fanta.

    Coca-Cola was invented in the late 19thcentury and has continued to be in the top position in the beverage industry. In its long history, the company has been able to come up with unique and innovative marketing campaigns that have been extremely successful.

    Coca Cola generates 60% of its revenue and about 80% of its operations profit from outside America, which goes to show that coca-cola has strong brand recognition across the globe.

    The mission of the company is to refresh, inspire optimism and bring about happy moments in consumers lives, while the framework of the company is to address various elements of its business which are customers, partners, productivity, brands portfolio and communities. According to Business Insider, approximately 94% of the world population is aware of the red and white logo of coca-cola, pointing out the fact it has been successful in implementing its mission. The competitors of Coca-Cola is Pepsi Co and Dr Pepper Snapple. Let’s decode the marketing strategy of Coca-Cola.

    A Brief History of Coca-Cola
    Target Audience of Coca-Cola
    Coca-Cola Marketing Strategy
    Popular Campaigns of Coca-Cola

    A Brief History of Coca-Cola

    Coca-Cola has evolved a lot from when it first started, the company went from selling one product to more than 3,500 beverages, having affiliations with 500 brands selling 17 billion servings in a single day to more than 200 countries.

    Coca-Cola is the leading company in the beverage industry and first started out by being a soda fountain drink in Atlanta, Georgia in 1986, where it was first sold in a pharmacy. The soft drink was first discovered by Dr John Pemberton at Jacob’s pharmacy in 1986, that year he only had managed to sell 9 drinks in total.

    When the product was first produced by Dr Pemberton in the form of a syrup and sold for 5 cents a glass as a soda fountain drink. The carbonated drink was then changed from syrup to a drink that was said to be refreshing and delicious. Dr Pemberton then went on to partner with bookkeeper Frank M Robinson who suggested the name be changed to Coca-Cola. The company was incorporated in 1892 and its drink was first sold in bottles in 1894 and then first established internationally in 1904 in countries like Canada, Cuba and Panama.

    Dr Pemberton never realized the true potential of the soft drink he had created. Over the years he gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. Mr Candler who was a businessman from Atlanta went on to buy additional rights and acquire complete control.

    Target Audience of Coca-Cola

    The company brands range from sparkling soft drinks to juice and beverages while its customers comprise the general population which is divided according to their tastes and preferences.

    When it comes to flagship brands like Diet Coke the target audience falls in the age range of under 30 years as they are identified as the youth. On another side, the regular Coca-Cola is said to have a more mature target audience of 30 years and above.

    Also since the company has been around for more than 125 years it provides a nostalgic feel to the older generation 31 years and up. The vast range of different beverages have a minimum target audience of 12 years and older as the company is reducing the amount of advertising that targets children younger than 12. The company also does geographical segmentation depending on regional tastes and preferences.

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    Coca-Cola Marketing Strategy

    Coca-Cola is one of the most valuable brands in the world because it has one of the most successful marketing strategies. Coca-Cola is often associated with happiness, in fact, the words Coca-Cola in mandarin means “Delicious Happiness”. This is exactly what the brand stands for bringing together people and creating happy moments in their lives. The company’s products are now available in every country including North Korea and Cuba. A uniquely designed marketing strategy of Coca-Cola has been the reason behind the company’s reach internationally.

    In India, Coca-Cola first took over Parle Foods and acquired local brands like Thumps Up, Limca, Mazaa, etc. The combination of Indian and Western brands enabled Coca Cola to extend its global branding.

    In India, where people are price sensitive and prefer beverages like nimbu paani and tea over soft drinks, Coca-Cola managed to get a huge audience by following an intensive brand-building program.

    Coca-Cola has grown exponentially at the rate of 40% from 2002 by following the Affordability strategy and continues to grow in double digits since then. The consumer base has also grown from 162 million in 2006 to a whopping 233 million in 2004.

    The factors of Coca-Cola’s marketing strategy are:

    The Shape of the Bottle

    One of the reasons Coca-Cola has been successful is its consistency and the fact that everyone no matter of age or country can recognize the product. In 1915, when the brand was losing market share to hundreds of competitors, a national contest for a new bottle design was launched. This helped the customers to identify the original bottle and also made the product look premium.

    The History of Coca-Cola Bottles
    The History of Coca-Cola Bottles

    The iconic font and logo of Coca-Cola

    The iconic font and logo of Coca-Cola have remained consistent from after it was made, making it unforgettable for its customers. The logo was first made in 1923 when the company decided to use the font of the Spenserian script which at that time was only used by accountants. This made the company logo stand out from the others.

    Coca-Cola Logo
    Coca-Cola Logo

    Price Strategy

    From the year 1886 to 1959, Coca-Cola had a fixed price of only five cents. But further on in the years, the prices of the product kept changing in order to match up to its competitors.

    Slogan

    Even after 125 years and more the company has remained consistent in communicating one strong and compelling message in its slogans like “enjoy”, “You can’t beat this feeling” and “happiness”. Showing that Coca-Cola has always had simple and understandable slogans which can be relatable and translated in all the countries.

    Coca-Cola Slogan
    Coca-Cola Slogan
    The factors of Coca-Cola marketing strategy
    The factors of Coca-Cola marketing strategy

    Sponsorship to programs and events

    May it be any country, many of these events or programs that we watch on television have been sponsored by Coca-Cola making it one of the most recognizable brands. The company has sponsored American Idol for 13 years, Olympic Games for 90 plus years to even NASCAR to name a few.

    Coca-Cola Nascar
    Coca-Cola Nascar

    Having a global outreach

    The company has operational reach in more than 200 countries worldwide and sells its products in almost all countries of the world and continues to grow every year.

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    Share A Coke campaign

    The campaign first launched in 2011 in Australia and New Zealand, using 250 of the most common millennial names in order to market its products to individual consumers and to bring about brand awareness internationally.

    Through this campaign, the company encouraged its consumers to share a coke with a friend of that name. This campaign blasted on social media as everyone started posting pictures of it. This campaign soon spread in 70 countries and was successful everywhere.

    According to the Wall street journal, more than 125,000 social media posts referenced share a coke campaign from June to July of 2014. In over three months, the search term “Share a coke” saw a significant increase in America based Google searches.

    In terms of Facebook specifically, the company page earned 39% more followers and increased visitors to the page by 870%. This campaign was successful because the company went back to its roots by bringing people together and promoting friendship. Another reason it worked was that adding names to bottles gave it a personalized factor.

    The Fifa World Cup Campaign

    The World Cup campaign was created in celebration of the good that can be brought out by people who love a single sport. Coca-Cola was the biggest sponsor of the 2014 Fifa world cup, they also took this as an opportunity to tell the Coca Cola story.

    The company made a 2-minute long video ad for the world cup which was titled “One World, One Game”, which told a story of four football teams namely from Otsuchi, Japan; Eastern Europe, the Amazon; and Ramallah, Palestine, areas recently dealing with disaster.

    This video showed how football could unite, bring joy and strength to communities that are in tragic situations. The video came to an end with the teams being invited to the 2014 World Cup.

    Committed to taking the heartwarming story further, Coca-Cola flew a total of 1 million fans from over 90 countries to be part of the 2014 Brazilian World Cup. This campaign became popular because Coca-Cola created content that celebrated how football could change lives and communities while also working by the brand’s vision.

    The Happiness Machine campaign

    The Happiness Machine Campaign is one of the most popular marketing campaigns of Coca-Cola is open happiness was a part of the global integrated campaign Open Happiness. The goal of this campaign was to share happiness and surprising moments with the consumers.

    The Coca-Cola vending machines were installed in various places across many countries along with hidden cameras in the perimeter. They captured this campaign for about two days and made a video on its reactions to getting free coke or other things like sunglasses, flowers etc.

    The happiness machine campaign

    The machines required the customers to interact with the machines in any fun and weird ways to get a free Coke such as hugging a machine in Singapore, dancing to K-pop in South Korea, singing a Christmas carol in Sweden.

    The reactions of delighted participants were filmed and released as a series of videos across multiple platforms. The videos were uploaded on YouTube and earned millions of views and strengthened Coca-Cola’s image as a brand that spread joy.

    Conclusion

    These are the marketing strategies and campaigns that helped Coca-Cola to reach its place as an industry leader, even after 125 plus years. Coca-Cola Marketing Strategies and Campaigns show us how important it is to behave connections, remain innovative and keep its brand image and mission.

    FAQs

    What is Coca-Cola’s marketing strategy?

    Commercials, Print Media, Social Media Advertising, and Sponsorships are some of the popular marketing strategies used by Coca-Cola.

    What are the promotional tools of Coca-Cola?

    Newspapers, Billboards, and Magazines are some of the promotional tools of Coca-Cola.

    What are other drinks do you make other than Coca-Cola other than soda?

    Coca-Cola also sells organic tea, coconut water ready to drink coffees or even fruit juice, they have it all.

    What is the main marketing strategy of Coca-Cola?

    The main marketing method used for Coca-Cola is word of mouth.

    Open Happiness, FIFA World Cup, Happiness Machine Campaign, and Share A Coke Campaign are some of the most popular campaigns of Coca-Cola.

    Who invented Coca-Cola?

    Coca-Cola was invented by Dr John Pemberton.

  • Facebook Marketing Strategy for Startups

    Social Network is no less of a blessing at this point of time. We can connect with each other from any part of the world. There are numerous social media networking sites but the most popular has to be Facebook.

    Facebook is a social networking tool that allows registered users to share their day-to-day life with friends with whom they are connected. These include sharing of photos, statuses, locations and videos. It also allows the creation of features such as pages, events, and groups that help in the advancement of the popularity of mentioned ideas. According to a survey, 74% of Facebook users visit the platform each day. These things help us promote business on Facebook. Facebook, also allows people to give their comments on different things. There is a lot of privacy attached to it depending on the user’s decision. One can decide to be visible, block certain communication or privatize their activities.

    In the corporate world, Facebook is shaping the image of businesses in many ways as it allows more visibility and thus increases followers and patrons of the different businesses, thus giving them a chance to grow. In this article, we will talk about how Facebook helps in Below are the steps on How to Promote or market Business on Facebook.

    How to Promote Business on Facebook
    Benefits of Promoting Business on Facebook
    10 Facebook Hacks for Startups

    How to Promote Business on Facebook

    Recognized Picture Profile

    Profile pictures on Facebook mark the virtual identity of any business and act as a thumbnail for all the posts done by that page, hence, it should be chosen wisely. People will be sceptical to trust a profile without a display picture so it is advisable to always have a relevant picture that is recognized as the brand image. This will reduce suspicion about the authenticity of the page as well as allow people to approach the users for socializing with any hesitancy. It enhances credibility and increases the chances of reputation growth among the audience. Seeing a known picture ignites interest in customers about the business content and shows professionalism.

    Quality Cover Photo

    Cover photos should be large enough for visibility and blend in with the profile picture. Creativity should be employed in choosing a cover photo that speaks of the brand without any words. The quality of the cover photo brings exposure and reduces the cost of marketing. It builds loyalty for the brand and increases web traffic thus promoting the brand.

    Brief about the Company

    The about section on any page has a brief for the company. This brief must be written in such a way that it describes the potential of the company to readers. It should answer the question about what you do and what customers will get.

    Include Apps

    Making Apps in business bring convenience. Put in apps on the company page that fulfil the requirements and functionality of the business. Apps can be useful in creating reminders, updates, feedback and also reducing costs to the business.

    Visual Marketing

    Visual marketing allows companies to actually show their products instead of explaining it and hoping that customers will understand. Images always attract the attention of the audience as they are friendly and boost the brand ideology by eliminating language barriers. In visual representation, the picture itself has a meaning and people can translate it easily.

    Measure People’s Engagement

    Facebook allows likes and dislikes. In this way, customers can show consent or disagree with any developments that the company plans to take. Thus, people feel engaged and believe that their inputs shape the future of the company.

    Monitor Comments Regularity

    Insights given can be used to improve services hence customer satisfaction is determined because listening to customers is the only way to find out if they are ready to buy the product or not.

    Benefits of Promoting Business on Facebook

    Business Exposure

    Facebook has a huge number of followers; therefore, any information that is posted reaches a massive audience. Thus businesses are recognized on a gigantic platform and expansion is guaranteed and so is the increase in demand for the product or services.

    Reduced Marketing Expenses

    It is cost-effective. Opening a Facebook page does not cost anything unless advertisement posts are needed to enhance page likes. But advert costs are minimal and thus marketing expenses are reduced.

    Target the Right Audience

    When posting any business on Facebook, one should be aware that not everyone will like it or get hooked to the page. However, due to the huge number of patrons on Facebook, business owners can rest assured that the information will reach a good amount of the targeted audience.

    Understand Competitors

    With Facebook, a lot of competitors can also follow business processes. Thus strategic marketing is required to determine the visibility of the business. Healthy competition allows people to produce quality products for customer satisfaction.

    Make Use of the Feedbacks

    In the process of Facebook interaction, business owners tend to get a lot of insights. Feedback in a business is a way of listening effectively, boosting motivation and increasing performance. It is a learning experience.

    Enhanced Business Branding

    Business branding brings visibility and customer loyalty. Entertaining information makes clients stay in touch. Customers offer great support to the sites that are encouraging and thus boost morale.

    10 Facebook Hacks for Startups

    There are many who knows how powerful Facebook can be, yet, there are very few who knows how to use it to their potential. Facebook has a close to 5 billion active users making it the fastest growing social network in the world. If you are a business, then turning just a small percentage of those users into your loyal customers could change the face of your business. But of course, you know that success doesn’t come that quickly.

    Despite the number of marketers using Facebook, your message could easily get lost in the crowd; but with a blend of certain tips and tricks, you can growth-hack your business. Here’s how you can do it.

    Getting Involved The Right Way  

    You can only get the very best of Facebook by getting involved with the right people and with the right community. But first, you will be required to create your profile on Facebook, and after getting it done, it’s time to start mingling with the community. It is recommended that you should spend some time learning how the various components of Facebook tie into each other and only then, you can truly own Facebook.

    Connecting With Other Facebook Friends

    No matter what your job position or industry is, you can make friends with anyone as it gives importance to the social aspect. During the process of registration, you are asked to provide information, and it is advised that no matter what information you supply, they should be genuine and authentic. Some of the options include importing your friends from your existing mail as well as from IM contacts. Facebook will also ask you to specify your high school, college as well as those companies where you have worked previously. Keep in mind that friends from the past are more likely to be interested in what you have to offer rather than some stranger who has just stumbled upon your profile.

    Organizing the Contacts

    Since we all carry multiple personalities, it is advised that we should put a boundary between each and every one of them. One personality shouldn’t get mixed up with the other. Personal shouldn’t get mixed up with professional. That should be the case on Facebook too. Make use of the handy tool, ‘Friend list’ and remember to create customized profile views with each and every one of your connections. Not only it is inappropriate, but it is also infeasible and inconsiderate to share each and everything with anyone. You wouldn’t want to share your birthday photos with your customers on Facebook, would you? It’s better to set boundaries between work and hobby.

    Joining Facebook Groups

    It is suggested that you should join those groups which are relevant to your business niche; and once, you become a member of such groups, you can get the ball rolling. Do try to share useful information in the group it will establish you as a thought leader. Such cases will lead others to look up to you and will become your loyal customers soon.

    Keeping Your Presence Fresh

    Once you have established your presence on Facebook, it is recommended that you should make it a habit of logging in at least once or twice a day to keep your presence fresh. Do remember that the more active you are on Facebook, the more you are going to appear to your friends, thus improving your relationship.

    Finding the Ideal Facebook Audience

    With more than 5 billion users on Facebook, it is very hard to market your product to everyone on the platform. And it is for this reason that the Facebook business page is there. It is the Facebook business page which will allow you to play around with the audience segments. If you don’t have a Facebook business page, now, it’s time to do so. If not, you are missing out the big picture.

    Facebook Targeting  

    There are numerous factors with which you can use to target your Facebook ads, and it is quite important that you know what these factors are. It is in fact targeting, which will help the audience to show ads and it is they who are more likely to engage with the ads. The six powerful ways of targeting the audience are behaviour, look-alike audiences, demographics, location, interests and custom audiences. Though each of them is effective in their way, the real power of Facebook advertising comes only when the above are combined effectively.

    Enabling Facebook Audience Optimisation

    It is only recently that Facebook has launched this feature audience optimisation which is known to help the brands as well as businesses in 2 significant ways. First, it helps the business to reach only those audiences who are most likely to engage with the content. Secondly, it is known to provide better metrics by helping the businesses to understand which audiences engage more with their content. It is suggested for the firm to use the feature of audience optimisation as with its help, the business can choose the preferred audience for their posts along with restricting their posts to a certain demographic and by getting better insights on how the audience interacts with their content.

    Excluding Audiences

    The business shouldn’t be afraid to exclude audiences as it is exclusion targeting which provides a way to ensure that a campaign is shown to the right people. Let’s say for example – it would be imprudent to show a campaign of acquiring new customers to the existing customers.

    Engaging Facebook Audiences  

    To engage Facebook audiences, the business will need to be engaging as well as addictive. The business will have to craft a captivating as well as a strong brand presence on the platform so that the prospects can’t help but notice the business. Run polls, surveys, content to engage your audience.

    Conclusion

    There is much more to learn from Facebook so, it is advised that one should never stop learning. However, by using the above hacks, any business can get started on Facebook with confidence. Nowadays, more than 300 million users use Facebook stories daily. Thus maximize the benefits of all the latest features of Facebook and build your brand.

    FAQs

    Is Facebook Good for Marketing?

    Facebook is good for marketing your business as it helps in distributing content and information about your business to your audience evenly.

    What is Startup Marketing Strategy?

    A Startup marketing strategy marketing plan that helps you in achieving fast growth in a limited time and it is different than traditional marketing startegies.

  • A Complete B2B Marketing Strategy – B2B Lead Generation

    Today, a huge number of startups are setting their foot in the industry and are conquering the world with their innovative ideas. These startups follow different types of business models. A business-to-business startup, commonly known as a B2B startup, is a huge thing in the market these days. The whole idea of a B2B company is to establish a business that caters to the needs of other businesses. According to a report, 85% of B2B marketers say lead generation is their most important content marketing goal.

    However, running a B2B startup is a tough task as owners of such businesses need to look for suitable clients who require the goods or services that the company is offering. Moreover, generating B2B leads for your startup can become a hectic job and cause excessive levels of frustration. So here is our B2B marketing strategy. It will help you to generate B2B leads for your startup and proceed with their work strategies.

    What Is Business-To-Business Marketing?
    Pre-requisites for a Business-To-Business Marketing
    10 Ways of B2B Lead Generation for Your Startup 2022
    B2B Success Stories on Social Media

    What Is Business-To-Business Marketing?

    Business-to-Business (B2B) marketing mainly involves the vending of one company’s products and services to another company’s products and services. The goods could be used for the production of some other goods, for reselling it to the consumers or could be used in the general operations of the business.

    Pre-requisites for a Business-To-Business Marketing

    B2B marketing requires products for other companies. You should not just start off without even a rough idea in your mind. This will only lead to unproductive outcomes and will take you nowhere. The first thing that one should do is think about the product, its merits, and its demerits.

    Several questions should come to your mind before finalizing anything.

    • Is my product beneficial for the company?
    • What would be the gain that my product/service would provide to the clients?
    • How much will my product/service help the clients to earn?
    • What are the main advantages of my product/service that make it better than the others in the market?
    • What efforts can be made to improve the quality of the product/service?
    • What is the price structure of a similar product in the market?

    Conduct a thorough analysis of your products and services. Customer feedback is the best way to do this.

    10 Ways of B2B Lead Generation for Your Startup 2022

    Diversity

    All buyers of a B2B company will have different needs and wants, so an entrepreneur must make sure that their content addresses all the needs and demands. The content should fit the shoe and not be focused on just one thing to attract buyers from all around the globe.

    Stand Out

    The capabilities of a startup are judged by the content that is posted on their blogs or social media websites. Hence, this content needs to be attractive with infographic inputs and strategically placed to allow buyers to find them easily. Moreover, it gives a boost up to the startup showing true data in their content which makes them trustworthy.

    Pricing

    It is not a common practice to post prices on the company’s website as it hinders the chances of getting many opportunities, but if the prices are not posted, most of the queries would be to know the cost but not generally buy the services. Posting prices would decrease useless traffic and allow more room to focus on potential customers. Furthermore, the pricing strategy should be decided with a thorough competitive analysis for breakthrough performance.

    Relationships

    Having a healthy relationship with the client’s company is extremely important for the business to flourish, thus, building a good connection will allow the business to grow through word-of-mouth marketing. Although, word-of-mouth has a different approach it has always had a high conversion rate.

    Marketing

    Marketing is the best way to generate leads. In today’s technology-driven society online marketing is the major contributor to an increase in sales. Services can be marketed depending upon the needs of various buyers using social media platforms, blogs, or a well-developed website. Creating an email database to send occasional newsletters to potential buyers helps in boosting the business. In other words, email marketing is a great tool to generate B2B leads for the business.

    Sign up forms

    Sign-up forms for the company website should not be very long as that irritates buyers. The easier the signing up process the more potential buyers will sign up and add to the business. They should contain the basic details like name, email, phone number and address but not a whole lot of information that can be asked in later stages.

    Optimize the Landing Page

    The homepage of the company’s website or the social media profile should be SEO-friendly. Articulating content that would attract people. Make your content in such a way that it is displayed clearly on top Google searches. Most people do not go to the second page while searching for something on Google to make sure that the website comes in the first page in Google searches related to the keyword.

    Have a Q and A section

    Have a FAQ section, which is clearly visible on the website, to answer the most common queries on the website for people to properly understand the services. Ask present clients about the issues they may have faced while registering on the website, collect the information and create a questionnaire with answers by the team.

    Buy Leads From Various Platforms

    Startup owners can also buy leads from various online platforms that are selling them. There are many sites that provide quality leads with accurate information. B2B companies should collect as many leads as possible from these sites to help them in progress.

    Hire

    Owners can also hire a company that specializes in lead generation or hire freelancers that can generate leads and do promotions. Hiring freelancers residing in different countries can be profitable and will help in getting leads from various different countries. It is also inexpensive in nature and provides a quality result to generate B2B leads for your company.

    B2B Success Stories on Social Media

    Approximately, 69% of the Indian B2B marketers agree, social media is one of the major tools to engage potential customers. Statistics regarding the success of lead generation for B2B companies using social media marketing are quite high. B2B buyers are much more attracted to brands that have a strong social presence. They prefer the companies to present the information via social media.

    Some of the successful social media campaigns implemented by a few companies are:

    iYogi

    iYogi being a technical support company faced many difficulties in generating leads and creating brand awareness for its new service; Digital Service Cloud. The company chose LinkedIn to focus on the key areas of interest and target audience. The campaign was a huge success and helped to achieve 62% of the follower base in the duration of just three months.

    Deskaway

    The company chose Twitter along with paid media and Adwords for the purpose of selling its web-based team along with the project collaboration software. Product announcements, news, and blogs were shared on a continuous basis and thus, generating leads.

    Conclusion

    The above two examples show that social media is really an efficient tool for B2B marketers. It not only helps to increase brand awareness on a huge scale and target a bigger audience but also establishes a company as a thought leader. The company gets to connect easily with the clients and the prospects. Good relations are built with the people who can influence the industry. Social media and email marketing also trigger word-of-mouth conversations and help in optimizing the conversions for B2B companies. Keeping these important points in mind shall go a long way for B2B companies in creating a huge client base and gaining success in their business proceedings.

    FAQs

    What are 4 types of Marketing Strategies?

    Four types of marketing strategies are:

    • Market Penetration Strategy
    • Market Development Strategy
    • Product Development Strategy
    • Diversification Strategy

    What are the four types of B2B Markets?

    The four basic categories of business customers in B2B markets are producers, resellers, governments, and institutions.

    Is Amazon a B2B OR B2C?

    Amazon is both business-to-business B2B and business-to-consumer B2C.