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Tag: marketing strategy

  • Innovating Marketing Strategy of Levis Strauss & Co.

    What’s the first thing that comes to our mind, when we think about Jeans? Yes, your guess is right! It’s Levi’s. The widely famous American clothing brand whose denim jeans are worn by every second person.

    Levi’s includes a sub-category of four brands, Levi’s, Denizens, Signature, and Dockers. The brand is known for its remarkable quality and comfort of blue denim jeans, which holds the status of highest sold brands.

    The brand has seen a lot of ups and downs but still, it remained one of the most extraordinary clothing brands across the world. Today, the hype of Levi’s is known by everyone. The brand has opted for such an advanced and ultracool marketing and pricing strategy that has been a great success. In 2021 Levi’s appointed Deepika Padukone as its global brand ambassador.

    The 167-years-old blue denim jeans company, Levi’s keeps up with the track of every ongoing change that occurs in retail habits. The tagline of the company goes by “Live in Levi’s”.

    You must be wondering how this company has still such a strong foothold in the market! Levi’s follows very extraordinary and advanced marketing strategies that show how people would be shopping in the future.

    In order to address such remarkable marketing strategies, we have presented this article, to discuss the marketing strategies of Levi’s. Let’s get started!

    Levi’s Product Marketing Strategy
    Levi’s Distribution Channel
    Levi’s Pricing Strategy
    Levi’s Target Market
    Levi’s Marketing Analysis

    Levis Marketing Strategy

    Levi’s Product Marketing Strategy

    When it comes to Levi’s products, they are extremely comfortable and of great quality. Through this, the company owns immense popularity in the market and has a huge customer base with loyalty.

    Levi’s offers such incredible products and services that they don’t look elsewhere for purchasing. Its denim jeans are innovative, enough spacious for keeping the necessary stuff and come with double layers for durability.

    The most popular Levi’s product is its blue denim jeans, however, over the past few years, other products are also gaining prominence.

    Besides its fame for denim jeans, Levi’s provides a great range of products including skirts, jeans, underwear, shirts, dresses, jumpsuits, belts, accessories, and many others.

    Its denim jeans are further categorized in many designs such as Taper, Skinny, Boot cut, Slim, Flare, Relaxed, Moms, and Big and tall. The most unique part is, it associates a three-digit number with its jeans.

    Suppose, you find great jeans with a number 201 but in the men’s section, then you can find the exact same jeans in the women’s section with the number 200. Sounds incredible, right!

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    Levi’s Distribution Channel

    Levi’s is entirely distinguished into three major geographical areas: Levi’s Strauss Europe, Levi’s Strauss America, and Levi’s Strauss Asia Pacific. Its Asia Pacific region includes the Middle East countries like Qatar, Oman, Kuwait, and United Arab Emirates as well.

    The official headquarters of Levi’s is based in San Francisco, United States. Levi’s distribution strategy is remarkable. It manages the entire supply chain smoothly as well as the delivery through distribution channels, franchise models and advanced qualified staff.

    Its products are delivered through numerous distribution channels. Alongside its holds, several factors owned retail outlets and showrooms within Levi’s franchise.

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    Levi’s Pricing Strategy

    Levi’s is a very well-established brand that comes with a great policy of conserving standardly fixed prices across the globe. Its pricing for the pair of denim jeans is measured with tons of factors behind it.

    These factors are the demand for products, cost of products, product’s uniqueness as well as convenient features, and product’s affordability based on the target audience.

    Likewise in India, the price of denim jeans ranges from Rs 1299 (for Levi’s cost-sensitive customers) to Rs 7000 (customers with luxury).

    Its pricing strategy is totally based on the preferences of its customers and that’s why it is quite prominent with its services.

    Levi’s Target Market

    Levi's Net Sales Worldwide
    Levi’s Net Sales Worldwide

    Levi’s has developed its strategies through a mix-up of geographic, demographic, and segmentation strategies. This is basically for building distinct types of offerings according to the market and customers’ choices.

    Levi’s opts for mass targeting strategies in order to convince the requirements and needs of its customers. Levi’s Market position is quite upright and competitive but at the same time, the brand prioritizes the value of money for the customers. And that’s why it influences its customers and gained such a huge base.

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    Levi’s Marketing Analysis

    Levi’s functions in a very rigorous and competitive marketplace. The market holds a huge counterfeit category of products and services along with various nationwide performers. All these combined are majorly affecting the performance and development of the brand. However, various other components such as climatic circumstances, Labour expense, and developing lifestyles are some of the central factors that are influencing the marketplace across the globe.

    In 2021, Levis appointed Deepika Padukone as its global brand ambasaador. The brand is planning to target millennials. The popular actress was also seen in its new campaign focused on the new range of jeans.

    On its association Deepika Padukone said,

    “Authenticity, Originality, and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident!

    I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s.”

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    Conclusion

    Besides being one of the most popular clothing brands across the world, Levi’s manages to keep up with its records. The brand follows some of the very significant marketing strategies that have brought incredible results for the company.

    From products to marketing analysis, Levi’s is known for its tremendous strategies that have kept the brand on the top for 167 years. The marketing strategies of Levi’s are immensely famous as well as strong.

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    FAQs

    Who is the brand ambassador of Levis?

    Deepika Padukone is the global ambassador of Levi’s.

    Which country is Levi’s based?

    Levi Strauss & Co. is an American clothing company.

    When was Levi’s founded?

    Levi Strauss founded Levi’s in 1853.

    What is the revenue of Levi’s?

    The annual revenue of Levi’s was $5,764 million as of 2021.

    Who is the CEO of Levi’s?

    Charles V. Bergh is the current CEO of Levi’s.

  • 7 Tips to Create a Perfect Business Plan

    One of the essential steps when beginning your business is creating a business plan. The importance of a business plan is extraordinary for any entrepreneur. A business plan can make or break a small business. Good business plan ideas provide a clear road map for the future and can give you a much greater understanding of your business’s financials and the competition. Here’s a guide to writing the best business plan for small businesses.

    Starting a business is quite risky, especially if you’re doing it for the first time. It is, however, a worthy endeavour. A business plan can be useful in attracting investors and providing direction for your business. Coming up with a good business plan can take time because it requires many details. A simple business plan example is a five-year plan.

    Importance of Business Plan
    Importance of Business Plan

    In this article, we will talk about 7 steps to make a perfect business plan that will help you in the growth of your business. So, let’s get started.

    Do Your Research
    Define the Purpose of Your Plan
    Create a Company Profile
    Describe All Aspects of Your Business
    Decide Your Business Goals
    Have a Good Marketing Plan
    Write for Your Audience

    Do Your Research

    A good business plan is well-researched. You need to have a good understanding of your company, your product or service, and your audience. There are several ways that you can amplify your research. You can talk to people who are already in the business and speak to consumers, among others. Another way that you can learn more about your business is by referring sample of the business plan. Understand who your competitors are, analyse them and figure out how you can do better than them and make offer your customer. something unique

    Define the Purpose of Your Plan

    Depending on the business you’re planning to start, it should be clear whether you’re writing it for investors or yourself. You may want to cut your company budget or attract new shareholders to your business. A business plan can achieve both purposes. Try to understand the objectives and goals of your business and write the plan according to them.

    Create a Company Profile

    A company profile is a detailed summary of your company background, services and products that you offer. These are usually the information that most companies have on their “About” Page. Your company profile should describe the nature and structure of your business clearly. You must bring out your business’ unique factor on your company profile.

    Describe All Aspects of Your Business

    If your business plan is to attract investors, you have to elaborate on all areas of your business, and get into the details. How does this particular department in your business work? What are your strategies to make this department effective in helping the business reach its goals? Any person investing in your business will want to know how they will get their money back, along with a profit. Your business plan must include detailed information.

    Decide Your Business Goals

    The success of your business will depend on the goals of your business. So state your short-term as well as long-term goals of your business. This section not only helps you in achieving your target but also helps when you’re looking for a business loan or any other investment from investors. The section will urge you push yourself and your business to achieve all the goals that you have pre-decided and thus will lead to your success as the owner of your business.

    Have a Good Marketing Plan

    If you’re a start-up company, then you are probably introducing new products to the market. This requires an aggressive and strategic marketing plan. A marketing plan will help you achieve your objectives. Also, each of your marketing objectives should have an allocated budget. If there is no proper marketing plan, then the business is bound to get doomed.

    Write for Your Audience

    Depending on who you plan to pitch to, it’s better if you know who they are. People have different interests, so your business plan should be adjusted to suit your audience. Experts in business consulting in Miami advise that you keep the financial part of the business plan consistent. A brief description of your products, and service and proper statement must be included so that your audience can understand what you are trying to bring on the floor. Plus while launching the products, goals must be kept in mind.

    Conclusion

    A good business plan will ensure that you have steady growth in your business. The first and foremost goal is to have a steady growth. The plan is an overall outline and summary of your goals and how you can achieve them. It is basically a Roadmap that consists of the detailed steps that the business should take in order to be successful.  

    FAQs

    What is a business plan?

    A business plan describes in detail its objectives and how it is looking forward to achieving its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints.

    Who prepares the business plan?

    The entrepreneur or the person responsible for the business prepares the plan.

    What are the types of Business plans?

    There are four types of business plans and they are:

    • Short plans
    • Presentation plans
    • Working plans
    • What-if plans

  • Marketing Strategy of TVS Motor| TVS Marketing Mix

    The two-wheeler vehicles market in India is quite competitive. They share 75% of the total vehicles across India. Statistics show that the sale of Two-wheeler vehicles in India decreased in 2021. The previous year’s sales were recorded to be 15.12 million units. TVS Motor sold around 2 lakhs 51 thousand units in December 2021. It is among the largest two-wheeler manufacturing vehicles with its popular models – Raider 125, Apache RTR 160 4V, and Ntorq 125. Through its innovation in products, the company has reached new heights. The company recently entered the two-wheeler electric space and launched its electric scooter. Let us get insights into the marketing mix of TVS Motors that makes it count among the top manufacturers of two-wheeled vehicles in the country.

    Foundation
    Interesting Facts about TVS
    Primary Products
    Marketing in Asia
    Marketing Strategy

    Foundation

    Mr Thirukkurungudi Vengaram Sundram Iyengar is the founder of India’s third-largest two-wheeler manufacturing unit, a flourishing industrial company. He dared to have the vision of starting the first rural bus services in Madurai back in the 1930s. A man of principles, he was passionate about starting a business and assisting the commoners. Also, a follower of the Gandhian philosophies, he led the foundation of the TV Sundram Iyengar and Sons Group of Companies with his innovative and visionary ideas, hard work, and determination.

    Interesting Facts about TVS

    • TVS has the Third most significant share in India’s two-wheeler market.
    • The company is the second-largest manufacturer of scooters.
    • TVS is the manufacturer of many well-known two-wheelers such as Victor, Jupiter, Apache, Star City, and Ntorq.
    • The TVS group holds over 90 companies under its umbrella.
    • The company has four manufacturing plants. One is located in Indonesia at Karawang, and the other three are located in India, Hosur in Tamil Nadu, Mysore in Karnataka, and Nalagarh in Himachal Pradesh.
    • The parent company of TVS is Sundaram Taylor Limited.
    • TVS Jupiter is the second largest selling scooter in the country in June 2021. It recorded a total sale of 31,848 units in June 2021 and 6,153 units in May 2021.
    • The new chairperson of the company in 2023 will be Ralf Speth, former CEO of Jaguar Land Rover.

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    Primary Products

    The primary products of TVS Motor include Scooters, Motorcycles, Mopeds, and Three-wheelers with their respective variants.

    The brand is over 100 years old and has been serving since 1999. It has a global presence on six continents, with a revenue of over $2.9 billion. It provides vehicles for everyone and boasts about having more than 35 million vehicles on the road.

    The company, which is now the second-largest manufacturer of scooters, later extended its services to the motor industry, motor services, and other variations over the following years.

    The main product range of TVS two/three wheelers includes:

    1. Motorcycles
    2. Scooters
    3. Mopeds
    4. Autorickshaws
    5. Ultra-light trucks

    Marketing in Asia

    Aiming toward the Asian markets, TVS is a well-known brand for its innovations and quality. It has an image of being reliable with innovative technology. Being eco-friendly and a step ahead of advancements in technology is their leveraging point in the market.

    Thirukkurungudi Vengaram Sundram (TVS) was born in 1911, with its headquarters in Chennai. The company stands for trust, value, and service. The brand is of Indian origin and is listed in NSE and BSE.

    Venu Srinivasan announced that he would be stepping down as the company’s head after providing twenty-one years of service. He was a very big name in the whole Asian market.

    Achievements of Venu Srinivasan

    • He took over the company in 1979.
    • He is an engineer and completed his MBA from Purdue University in the United States of America.
    • Received Padma Shri in 2010.
    • Honoured with Padma Bhushan for Trade & Industry
    • Under his chairmanship, the company achieved the title of being the third-largest two-wheeler manufacturing unit in India.

    Achievements of the Organization

    TVS has been awarded with the following:

    • Most Appealing Premium Motorcycle.
    • Highest Ranked Economy Motorcycle in Initial Quality.
    • TVS is India’s Most Trusted Brand in the Two-Wheeler Category.
    • Highest In Customer Satisfaction.
    • The NDTV Car and Bike Awards 2015 named TVS Motor Company the Two-Wheeler Manufacturer of the Year.
    • TVS Scooty Zest 110 won the Most Appealing Executive Scooter by J.D. Power Asia Pacific Awards for 2016.
    • Indian Motorcycle of The Year – 2017.
    • J.D. Power Asia Pacific Awards has awarded TVS Motor Highest in Customer Satisfaction for 2018.
    • Bike Awards – 2019, Two-wheeler manufacturer of the year.

    Marketing Strategy

    Understanding your customers’ needs can help the company conduct business, thrive, and benefit it while serving the consumers.

    The TVS company uses the marketing mix strategy to accomplish its position and compete in the market.

    The marketing mix comprises of the following questions:

    1. What do you sell?
    2. Where do you sell it?
    3. And how do you sell it?

    Price

    They based the price of the products offered by TVS Motor on the category of the product and the consumer segment. Price is such that the people can afford the products; they have economic pricing (assigning a low cost to a product by reducing the production cost of it), which suits the financial status of middle-and upper-middle-class people—also upgrading products to meet the changing needs of the consumers and attracting more. The price represents good value for money.

    Place

    The company has four power plants, with over 2000 showrooms and service stations attached to it. They also have sub-dealers who can sell their products in the showrooms in agreement with the contracts. They have customers predominantly in Asian markets.

    Promotion

    Using promotional items in marketing campaigns targets the customers effectively. TVS Motor holds many promotional events; it has a good understanding of the brand’s positioning and segment. They create ad campaigns aiming toward a specific T.G. (Target Group). The company also has good relations with the media.

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    Product

    The categories of products manufactured by the company cater to different segments of the audience. For instance:

    • Apache for those who are into Sports.
    • TVS Super XL, people in the rural areas
    • Scooty Pep, youth, and women.
    • Flame and Star city, for professionals

    They smartly cater to both urban and rural lifestyles. They also develop their new products and designs through innovation.

    Conclusion

    With the use of affordable pricing, promotional events, and making its products available to every corner of the country, TVS is leading the two-wheeler vehicle industry. India’s first two-seater moped, the company has sustained to stay in the market. Their innovation in the industry has not stopped yet as they entered the electric vehicle market with TVS iQube.

    Every entrepreneur starts with an innovative idea and a little push of hard work and a proportionate marketing mix can help them achieve a good position in the market.

  • Everything You Need to Know About Microgreen Business in India

    Covid-19 came and changed everything, from our schedule to our eating habits. As the concern of health and priority is growing due to the pandemic, Indians are now becoming more health-conscious than ever. According to industry experts, there is a possibility of at least a 20-25 per cent increase in the compounded growth of organic food in India for the year 2022-22. One of the most important learning people gained was the need to build strong immunity as a possible shield against some deadly viruses.

    Organic food being full of antioxidants and nutrients provide one of the best ways to boost immunity. Hence, instead of risking their health further, people will prefer to buy and even pay an extra premium for organic food. Looking at the scenario it can be said that, this is the right time to invest in a Microgreen Business in India. In this article, we will talk about everything you need to know about the Microgreen business in India and how can one start one. So, let’s get started.

    What Is a Microgreen Business?
    How to Start a Microgreen Business in India?
    Tips to Start Your Own Microgreen Business in India
    Benefits of a Microgreen Business in India
    Is Microgreen Business Profitable in India?
    Microgreen Business Requirements in India
    What Are the Best Plants to Grow as Microgreens?

    What Is a Microgreen Business?

    Microgreens are the first leaves that grow from the seeds of herbs, vegetables, or flowers. They are harvested within 14 days of seed germination. Microgreens are found to be 40 times more nutritious than mature vegetables. They are said to be profitable crops and can be grown in a little space. Once they are grown you can start your microgreen business. Microgreen businesses are quite profitable and you could make good money from them.

    How to Start a Microgreen Business in India?

    Before starting the business remember to do market research on your prospective clients. To grow microgreens, vertical farming is employed. The vertical farm grows plants and produces them by stacking the plants. This is accomplished by using growing shelves suspended on a wall which uses much less space than growing the plants on the ground.

    To start a small microgreen business you require a one-time investment in metal shelves, lights, and flat trays. Microgreen business does not require a huge space, you can grow your farm in a space as small as 6sqft. You can even grow microgreens in a small apartment.

    Microgreens require a perfect environment to grow, they need at least 16 hours of light and the temperature should be maintained at 15-26 degrees Celsius. Watering should be done twice once in the morning and in the evening. One thing you should keep in mind is microgreens should be supplied immediately once they are ready.

    Tips to Start Your Own Microgreen Business in India

    Study your Market Extensively

    Every market is different from another, so before starting your microgreen business take some time and study your market extensively, and do some market research when growing microgreens for profit. Do study your local markets.

    Try Different Marketing Strategies

    The most important step of marketing is understanding customer sentiments. Word of mouth sales is an old-school trick but it’s always effective. News always reaches fast, when it travels through the mouth. The news can be both positive and negative because in both ways people will take an interest. Hence, use this old marketing strategy to promote your startup.

    Evaluate Health Risk

    The health risk is an important aspect to consider while setting up any food business. The disease can spread rapidly if the food product is not handled correctly. Handle and grow microgreens properly to minimize health risks entirely.

    Consider Packaging

    If you are selling microgreens to a retailer, there is a possibility that if an employee mishandles your products your reputation might be at risk. This is one of many reasons that packaging is important.

    Benefits of a Microgreen Business in India

    Starting your own microgreen business can be profitable as it has several benefits right from the start.  Some of those benefits are:

    • Microgreens can be grown in a small space.
    • A small amount of investment is required.
    • The crop cycle is short.
    • You can grow them all year long indoors.

    Is Microgreen Business Profitable in India?

    In a country like India, microgreen businesses are quite profitable. The main advantage of a microgreen business is that it can be grown almost anywhere. It is both profitable and practical to start and manage a microgreen market in India. Many businesses and startups are investing in microgreen business, as it is profitable and requires less space. Those who want to go into this industry can select it as their business, and anyone who can start it without any problem.

    Microgreen Plants
    Microgreen Plants

    Microgreen Business Requirements in India

    When you decide to start a Microgreen business, you need to invest in a few things, some of them are one time investments and the others are regular ones.

    One time Investments

    • Metal shelf
    • Lights
    • Flat trays
    • Small space to grow your microgreens

    Recurring Cost

    • Containers
    • Seeds
    • Growing medium
    • Water
    • Electricity

    What Are the Best Plants to Grow as Microgreens?

    Some of the best plants to grow as microgreens are:

    • Pansies
    • Tomatoes
    • Basil
    • Mint
    • Sunflowers
    • Radishes
    • Potatoes
    • Spinach
    Global Microgreen Market Share
    Global Microgreen Market Share

    Conclusion

    Every market is a little different so Starting and growing a microgreen business could take some time and effort, but being consistent is the key. Research your market extensively and market your product effectively to grow your business. Looking at the scenario it can be said that, This is the right time to invest in a Microgreens Business in India.

    FAQs

    How much Investment is required to start a microgreen business in India?

    Investment required to start your own microgreen business can be up to as low as INR 15,000 which can go up to INR 5 Lakhs.

    What is the minimum space required to grow microgreens?

    You can grow your farm in a space as small as 6sqft. You can also grow microgreens in a small apartment.

    Is it profitable to sell microgreens?

    Yes, It is both profitable and practical to start and manage a microgreens market in India.

    What kind of soil do microgreens require?

    Any organic potting soil will work best for growing your microgreens.

  • How‌ ‌to‌ ‌Prepare‌ ‌for‌ ‌Influencer‌ ‌Marketing‌ ‌in‌ 2022?

    This article is contributed by Mr. Maddie Amrutkar, Founder, Glad U Came. Glad U Came is a leading PR & Influencer Marketing agency in Mumbai.

    If you think it’s too early to plan Influencer Marketing strategies for 2021 then you’re wrong. The industry has grown leaps and bounds in the past few months and Influencer Marketing has played a huge role in it for businesses. With powerful tools like Instagram Reels, Shop, IGTV, Facebook pay and Instagram Live badges, social media has become a rich and engaging alternative tool to encounter the traditional form of media; to target consumers in a new manner.

    Influencer Marketing is the backbone of this and has helped brands map out their strategies and get ahead of their curve. Since companies plan marketing campaigns months in advance, now is the right time to prepare a strategic and advanced Influencer Marketing approach for 2021!

    In the past, brands would approach an influencer and pay them to create content promoting their products – new launches or talk about the service. The fees would vary as per the following range and engagement rate of the influencer. The influencer would then post the content and share it with their social media following – usually on Instagram, Facebook, Twitter, Snapchat, etc. The best part about Influencer marketing is that it can work for businesses of all shapes and sizes, whether you’re a startup looking to grow your awareness and following, or a big brand wanting to launch a new range or drive sales of a specific product. Isn’t that amazing? Considering the above, here’s how one can prepare for Influencer Marketing in 2022.

    Know Your Ultimate Goal
    Create a Breakthrough Influencer Marketing Plan
    Choose the Right Influencers
    Select the Right Social Media Platform
    Use the Art of Storytelling
    Influencer/ Celebrity Gifting Is the New Thing
    Engagement and Analytics

    Know Your Ultimate Goal

    Well, how will you aim if you have no goal to achieve? Your goal will be the driving force of your Influencer Marketing strategy. You need to know the 5 Whys behind your actions before beginning. There are certain crucial things one needs to keep in mind before setting your goals:

    • Be specific
    • Set attainable goals
    • Make sure that your goals are measurable

    Create a Breakthrough Influencer Marketing Plan

    The success of an Influencer Marketing plan relies on how well strategies are planned and executed.  The strategies can rapidly build brand awareness by generating premium content for the customers it’s designed to engage in. Executing a complete influencer marketing strategy that boosts your brand exposure and connects with your target audience sets the base of a successful plan.

    Choose the Right Influencers

    When there are too many creative influencers out there, it becomes difficult to choose the best one for your campaign. There could be various ways to choose influencers on the basis of their genre, engagement, content and lots more. The ideal way is to see which influencer is the best in their own niche and whether or not that fits well with your brand.

    Select the Right Social Media Platform

    Social Media Platforms
    Social Media Platforms

    Being on every social media platform is not necessary. What matters is to create an impact on the ones you are present. Your presence is what counts rather than being on all social media platforms. Putting out substandard content will only make things worse for you. Instead, research and plan your social media presence that aligns with your goals and appeals to your target audience. Focus on the platforms that are preferred by your targeted demographic.

    Use the Art of Storytelling

    It is the story that sells, not the product! Consumers are always driven by good and impactful stories. It is the emotional attachment that the brand builds with its audience that counts. They inspire ideas and create attachments.

    Influencer/ Celebrity Gifting Is the New Thing

    Influencer/ celebrity gifting can be one of the most effective ways to gain exposure for a client, particularly when they need to make an immediate impact. Although it’s not an easy service that can be accomplished effortlessly. Researching out to the right bloggers can take hours, and often your top choices don’t respond right away. You can go back and forth a dozen times just to finalize delivery details, and follow up for weeks after to ensure the post is published. Despite this, the good part is that influencer/ celebrity gifting is a super cool and effective way to reach out to your audience through top-notch celebrities and influencers.

    Engagement and Analytics

    Analytics help you understand your audience and learn what generates more traffic. Without them, you can’t make accurate sales forecasts and perfect your products. You can effectively use social media data to drive performance and analytics must be focused on. Review the analytics, and give attention to the stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc.

  • What Is the Best Time to Send Newsletters as per Your Audience?

    Everyone must have heard that timing is everything. It’s not everything, but it is critical, specifically when it comes to getting subscribers to notice and open newsletters. Businesses and organizations use newsletters to convey important information to their range of clients, prospects, and subscribers. Newsletters provide direct access to an audience’s inbox that allows sharing of compelling material, promotion of sales, driving traffic to a website, etc.

    Furthermore, newsletters are simple to track and alter, which allows for tracking progress and making meaningful changes for better efficiency. The success of a campaign and its click-through rates are heavily influenced by its timing. To create a huge impact, it’s critical to send newsletters when most individuals check their inboxes. However, because each organization is unique, a fixed timing may not be suitable for all. That’s why it’s crucial to figure out the optimal times to send newsletters for a specific company. This article will provide the optimal timing to send newsletters based on recent market research.

    What is a Newsletter?
    Best Time to Send Newsletters
    Modification of Time As Per Your Audience
    Why is The Time of Sending a Newsletter Influential?
    Essential Tips for Sending Newsletters

    What is a Newsletter?

    A newsletter is an email sent as part of a marketing effort. It includes essential news and updates about a brand and its products and other relevant data. It’s a low-cost method of increasing business. For some, newsletter marketing is a thing of the past. Many companies believe this is due to significant improvements in social media marketing, such as Instagram hashtags, stories, live videos, and voice search. But newsletters are still one of the most effective ways to market and showcase a new product or service to the people.

    What is the one metric that matters for evaluating if a newsletter is successful
    What is the one metric that matters for evaluating if a newsletter is successful

    Best Time to Send Newsletters

    Most people open the newsletters between 10 am and 12 pm (depending on the subscriber’s time zone). Many industry analysts have lauded these times as ideal for sending newsletters because the subscribers have settled into their day and aren’t too preoccupied with their regular duties to ignore their inboxes. According to the statistics, higher open rates are also seen around 5–6 pm. Now, let’s glance at each weekday to see when the most people open their newsletters.

    ● Monday- On a Monday, the peak time for people to check their newsletters is 10 am, with a nice little bump between 5–7 pm, according to the data. Open, and click-through rates decline slightly in the mid-afternoon, maybe when individuals shake off the “Monday blues” and get back to work.

    ● Tuesday- Newsletter openings peak around 10 am, remain relatively stable throughout the afternoon, and decline after 6 pm. This could be because subscribers have developed a weekly ritual of reading their emails and then logging off at the end of the day.

    ● Wednesday- Wednesday’s open and click-through rates follow a trend identical to Tuesday’s, with a sharper drop after 6 pm as individuals turn off their devices, begin their drive home, and spend time with family and friends.

    ● Thursday- Although 10 am remains the best hour for open rates, there is also a slight surge between 1–3 pm on Thursdays. This could be because people spend their lunch hour searching for something to do as the week draws to a close.

    ● Friday- Open rates are typically high from 10–11 am, with another increase around 2 pm. This is a fun day to send a newsletter since it catches the folks right before they leave for the weekend when they’re most likely to buy something new or start something different.

    While open and click-through rates are consistent across all weekdays, research shows that Tuesdays and Thursdays top the pack. Also, 10 am appears to be the best time to send newsletters for optimum open and click-through rates. According to these statistics, the worst time to send a newsletter is on weekends, 9 am or 9 pm when subscribers are hustling to be ready for the new day, shutting off for the evening, or sleeping.

    WIDGET: leadform | CAMPAIGN: undefined

    Modification of Time As Per Your Audience

    Knowing and understanding the audience demographics is one of the most critical steps to achieving newsletter marketing success. Almost every company globally wants the same thing regarding newsletter marketing. It is the ability to send the appropriate message to the appropriate person at the appropriate time.

    Subscribers have a variety of interests, habits, and requirements. Sending out mass communication newsletters simultaneously to everyone can never satisfy those needs. Knowing the demographics of the audience helps to send more relevant campaigns. Open rates and click-throughs will skyrocket if a company’s newsletter marketing efforts become more audience relevant.

    Here are some illustrations of how demographics can overrule typical “best time to send” recommendations:

    ● If a business tries to reach a young, tech-savvy audience, it will undoubtedly disregard the standard rule about avoiding sending emails late at night. Evening emails may be appropriate for younger audiences.

    ● The much-maligned Friday can be a terrific pick for a business in the entertainment industry because people are always looking for entertaining things to do over the weekend.

    ● Weekends don’t have to be off-limits. If a business wants to reach out to tech-savvy audiences, entrepreneurs, or students, weekends can be a good time.

    Understanding the behavior, preferences, and time zones of the target demographics can assist in determining the optimal day and time to send a newsletter. It is also important that a business should tailor newsletter sending times based on the location of the subscribers for best results.

    HubSpot acquired, The Hustle (newsletter producing media company)
    HubSpot acquired, The Hustle (newsletter producing media company)

    Why is The Time of Sending a Newsletter Influential?

    When a company works hard on a campaign, it comes up with valuable content, a compelling headline, and clear calls to action. Looking at all this, even the biggest companies like Amazon indulge in newsletters for their marketing. However, sometimes the newsletters do not get opened or clicked through. This is when the importance of good timing comes into play. An inbox is crowded, and newsletters at the top of the box tend to receive more attention than those at the bottom. So, posting time is crucial when creating major newsletter marketing campaigns. The timing of sending a newsletter is influential because of the following reasons:

    ● Increase the number of people who open the newsletters: The ultimate aim of newsletter marketing is to have increased open rates. A prospect or a subscriber is more likely to open a newsletter if it is at the top of their inbox; therefore, sending it at the right time is crucial.

    ● Increase the number of people who click on the links: Even if all the subscribers read a newsletter, there is no possibility of having a good return on investment (ROI) if no one clicks on it. If it is sent at the wrong time, the subscribers may not have the time to read the email or respond to the CTAs. Thus, another reason why the timing is influential.

    Amazon Prime weekly newsletter
    Amazon Prime weekly newsletter

    Essential Tips for Sending Newsletters

    The newsletter marketing community generally accepts broad newsletter sending time recommendations. They’re lovely for getting started, and they work most of the time. The following are some of the tips to keep in mind while sending newsletters:

    • Monday’s mess: On Mondays, it’s generally agreed that a business shouldn’t send out newsletters. Why? People are already dreading the weekend’s getting over. Usually, they march into the office, where they are overwhelmed with a deluge of emails accumulated over the previous few days. Inevitably, business emails will take precedence over promotional newsletters. This is why Monday is one of the worst days to send a newsletter.
    • Day vs Night: While this may seem self-evident, sending newsletters during the day is usually preferable. When people are awake, there is a much better chance of people opening the newsletter.
    • Weekends: Weekends are traditionally the days when people go for shopping and indulge in fun activities. Due to this, weekend open rates and click-through rates are notoriously low, and newsletter marketers should avoid it.
    • Early post: Some newsletters are opened within 60 minutes after being sent. Certain lingerers may not open the newsletter for another day or two. If the newsletter contains event-related information, it should be sent 3-5 days before.
    • The favorites: Marketers have usually avoided Monday’s anguish and Friday’s itchy feet by sending email campaigns on Tuesday, Wednesday, and Thursday. The most popular days for sending email newsletters are Tuesday and Thursday.
    • Traditional Strategy: The tested traditional strategy of sending out newsletters in the middle of the day works effectively. Subscribers are settled into their routines and regularly check their inboxes in the middle of the week. According to the general perspective, emails should be sent between 10 am and 12 pm.

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    Conclusion

    Newsletter marketing can be a complex topic to grasp. So many industries are using it and making a difference in their unique ways. The general takeaway is that a business should segment its audience, possibly by job function or seniority, to accommodate diverse behaviors and working styles. It should also consider alternative times that are more suitable for subscribers. Remember that research varies, customer behavior is constantly changing, and performance differs depending on the benchmark of a business.

    A business should experiment with different approaches to see what works best for a particular audience. It should also make sure that readers are already engaged in what it says. They value what it has to offer as a business, and as long as they send them newsletters about it at the right time, there is a decent chance of getting positive results.

    FAQs

    What is newsletter marketing?

    Newsletter marketing is sending informative and valuable content to a member list of future and established consumers through an email letter.

    Is sending newsletters a successful marketing strategy?

    As a marketing strategy, newsletters have endured the test of time. As per McKinsey analysts, newsletter marketing is 40 times more likely to bring in new clients than social media.

    How many words should a newsletter have?

    A maximum of 20 lines should be included in an email newsletter. For most industries, 20 lines of text or around 200 words results in the highest open and click-through rates.

    Which are the best days to send newsletters?

    In general, the best days to send newsletters are Tuesdays and Thursdays.

    What is the best time to send newsletters?

    The best time to send newsletters differs for different businesses and their audiences. For the early birds who check their email first thing in the morning, 8 AM is perfect. Other best times include 10 AM, 1 PM, and 6 PM.

  • Risks and Rewards of an Invite-Only Marketing Strategy

    You must have heard of the popular marketing strategy called “invite-only”. In the invite only marketing strategy, new users can join your website only when they are invited by any current users on the site. Invite only events can be very risky as you are launching and not letting everyone use your product. Because you bet on the fact that people will remember you and come back later.

    The invite only strategy is generally done with the goal of getting early feedback to prepare for a later marketing launch. Some popular invite only platform were Facebook which was limited to Harvard students only, Quora to influencers and Gmail with their Google+ social network. To date, Dribbble, Behance, Clubhouse are among several other invite only platforms.

    One such example is Pinterest. When Pinterest was first getting started, it was among the few invite only websites but allowed users to request an invitation if they wanted to join. After requesting an invitation, Pinterest sent out an email to prospective users explaining that the waiting list was quite long, but that eventually, they would be accepted to join.

    Not only internet-based startups but also China-based Mobile Phone company Oneplus launched its new products with the OnePlus invite only strategy.  

    “The reason we created an invite-only system is that we want to control the risks the best we can, to control production, quality, quantity. It’s not like normal marketing; if you have a good product, you’ll want to introduce it to a friend. So the OnePlus 2 is like a product based on friends saying, ‘Come on, that’s good, go buy it.’ This approach throws tradition away.” told founder Pete Lau.

    However invite-only strategy doesn’t work all the time. Simply put, an invite-only marketing strategy is a double-edged sword. With many benefits, it also comes with disadvantages and could backfire if not done properly.

    Advantages of Invite-Only Marketing Strategy
    Disadvantages of Invite-Only Marketing Strategy

    Invite-only Marketing Strategy

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    Advantages of Invite-Only Marketing Strategy

    There are many benefits of launching an invite-only platform, the main being that it makes your startup brand itself as being exclusive, top quality, private, etc. The invite only strategy makes the users feel that they’re a part of something special.

    Get Feedback

    Getting Customer Feedback in invite-only Marketing Strategy
    Getting Customer Feedback in invite-only Marketing Strategy

    The invite-only marketing strategy can be effective when it comes to improving a product or service. Users acquired in beta stages are a lot more engaged with the service and also help in future development. These are the users who are willing to give you appropriate feedback on the application as well as to monitor their usage to test whether you have created a product that people want and achieve product fit.

    Create a Buzz

    Scarcity has a nice effect on increasing demand. With the help of an invite-only marketing strategy, you might get your product in front of more eyeballs than otherwise because they feel a stronger desire to see it. The invitation strategy sparks the interest and curiosity of outsiders and drives product hype.

    Filter Spam Users

    Invite only apps helps you to make sure these are your authentic users. Your first few users will be very important in helping you to determine your product roadmap. Especially useful if you have limited resources and can only work on certain important features. This will help you prioritizing and pivot quickly if needed. So instead of focusing your attention on the content, you can more focus on the product.

    Create a Degree of connectivity

    Especially if you are launching something with a social feature it allows your invitees to send out their own invitations to their network, the new users will already have a connection on the network. A brand or app launch invitation will help foster in-application social connections between groups of pre-existing friends.

    Invite-only marketing strategy works quite well for website launch. A website launch invitation helps in getting users which may not have come otherwise – new members who are referred by others tend to give products a longer trial run and have a higher likelihood of converting into long-term users than any other means of marketing.

    A product launch invitation email is a popular way of limiting the number of people at launch events, especially during the time of the Covid 19 pandemic.

    Disadvantages of Invite-Only Marketing Strategy

    The platform using Invite Only Marketing Strategy
    The platform using Invite Only Marketing Strategy

    There might be a severe disadvantage of the invite only marketing strategy. The worst is that even your early users will leave and forget your site. If you invite a bunch of people and they all join but post low-quality information or just don’t post at all, they won’t find it interesting to ask their friends to join too.

    Negative Buzz can Kill your Startup

    An invite only strategy will lead to the negative buzz that can quickly damage the product reputation and stop new users from accepting invites and steer others away from inviting friends to use the product. One way to combat invite only marketing strategy is to game the system – populate the site with your own content or relevant curated content, have your friends and associates participate, call in favours in the form of engaging posts, etc.

    Fewer Users

    Why would you like to limit the number of users who can sign up?  Let it be completely open and available to all and find other ways, such as using algorithms and user feedback systems, to deal with low-quality users and their low-quality content. After all, what proof is there invite-only websites that produce all the potential benefits I’ve speculated on above?

    Less Feedback and Sharing

    More users will also result in more feedback and more word of mouth. By invite only, you restrict people from using your product and they would not know more about you even if they want to.

    It’s Harder

    Invite only means more programming than not going invitation only, all other things being equal. Do you really want to spend any of your valuable startup time creating a user-management system that allows you to specify who can and can’t sign up?

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    Do let us know if you going for an invite-only marketing strategy for your startup!

    FAQs

    What does invite-only marketing strategy mean?

    In the invite-only marketing strategy, new users can join your website only when they are invited by any current users on the site.

    What are some invite-only platforms?

    Some apps using Invite-Only marketing strategy are:

    • Dribble
    • Behance

    Was Facebook invite-only?

    Yes, initially in 2004 when Facebook was launched it was invite-only and available to only Harvard students before expanding to other Ivy Leagues colleges and then gradually anyone could sign up to the website. This invite-only marketing strategy helped Facebook grow in its initial stages.

    Is Clubhouse invite-only?

    Clubhouse is no more Invite-Only App since July 2021. Earlier it used Invite Only marketing strategy.

    Which startups should use invite only marketing strategy?

    Invite only marketing strategy works well with luxury brands.

  • Analyzing Red Bull’s Popular Marketing Campaigns

    Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate the market with more than 40% market share. For Red Bull the marketing efforts always focuses on the audience first, and then comes their selling their products.

    Red Bull now leads with 24.9% share of the US energy drink market in 2019, selling more than 7.5 billion cans globally. They are able to achieve these numbers because they produce content which can be considered on par with the major publishers and also pulling off mind-blowing events making them one of the most talked about brands in the world. Red Bull is active on various social media platforms and different channels and use out of the box approaches and tactics in order to create content that is would give people the experience they would be interested in.

    Instead of following a traditional approach to mass market, Red Bull has generated awareness and created a brand identity by using extreme sport event series or campaigns such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stunts like stratos space diving project and stand out on its own. The company marketing also includes multiple sports team ownership from Formula One teams like Scudera Alphatauri, Red Bull Racing; Fooball clubs like FC Red Bull Salzburg, New York Red Bulls, etc. It also has many celebrity endorsements through its record label Red Bull Records.

    A Brief History of Red Bull
    The Target Audience of Red Bull
    The Marketing Strategy of Red Bull
    Red Bull’s Content Marketing Strategy
    The Analysis of Red Bull’s Marketing Campaigns
    The Impact of Red Bull’s Marketing Campaigns

    How marketing made Red Bull so big

    A Brief History of Red Bull

    The Red Bull logo and slogan
    The Red Bull’s logo and slogan

    Red Bull is an Austrian energy drink company created in 1987, when the Austrian entrepreneur Dietrich Mateschitsz was inspired by an already existing local energy drink which was sold in Thailand. The local energy drink was meant to help keep drinkers awake and alert. He took this idea, modified its ingredients to match the westerner’s taste buds, partnered with Chaleo Yoovidhya and together founded the Red Bull company in 1987 in Chakkapong, Thailand.

    The product was later taken to Austria where it had its first ground breaking success in no time and soon went international after it blew up in Hungary. When the company originally started it only had only a single flavor and regular or Sugar free formulas, a line of different fruit flavors were added by 2013. The company’s slogan is “Red Bull gives you wings.” Red Bull is currently in more than 170 countries energizing the population and raising the competition along the way. According to Forbes it is also the 61stmost valuable brand in the world.

    When Red Bull first came out, it was the first and only as back then energy drinks dint exist. And since traditional means of advertising was expensive, Red Bull had to come up with a different marketing strategy. They simply targeted their target audience which is 18 to 35 years old in different college parties, bars, coffee shops and even libraries. At these events and places the people were given free samples, which lead to the people talking and spreading the word about the product for free. Red Bull started sponsoring music festivals and sport event, campaigns and also created good quality content which got the company its fame.

    The Target Audience of Red Bull

    In order to understand the company’s market strategy and campaigns one must understand the company’s target audience, the important role it plays and how it reaches that target audience. According to Numerator, the target audience of Red Bull is predominantly between the ages of 18 to 34 year old, both male and female, who have an average to high income, likes sports, extreme sports and athletic events. Their customers can be defined as young, independent professional with big dreams and aspirations.

    Relevant information is also collected through customer surveys, field trials and focus groups, with the company ensuring that its buyer profile is consistently updated. This ensures that their strategies continue to be both relevant and effective at all times. Red Bull focuses on three significant tactics to attract its target audience:

    • Publishing quality content that is created by the marketing team in different media outlets that is consumed by their target audience.
    • Red Bull produces large scale publicity stunts that grabs attention of its audience and spreads the message of the products or company.
    • One of the most important tactic used by Red Bull is to sponsor and create events in various countries so it attracts its young audience.

    The Marketing Strategy of Red Bull

    Red Bull marketing strategy
    Red Bull marketing strategy

    Red Bull has control of over 70% of the $1.6 billion market, and owes its success to the company’s intensive unconventional marketing strategies. The company bases its marketing approach on promoting a high energy philosophy for the lives of its customers, by its advertisements and campaigns it promotes a way of life more than selling its product. Red Bull also has a young target audience which consists of the millennials, gen y and gen z, know what their target audience wants and utilize it in their marketing strategy.

    Red Bull sponsors a lot of events in various countries such as Red Bull music academy in the USA, parachutes in South Africa, Go-karting events in Kuwait, and many more from different countries in an effort to attract more target audiences as they usually attend events like these. It also works with influencers in the field and shares captivating content that inspires the young audience to be more active and adventurous. By doing all of this, Red Bull captivates authentic and loyal consumers as they are usually into athletics and sport events.

    Because of this effort everybody knows its slogan “Red Bull gives you wings”, as it is used across online and offline campaigns, televisions advertisements, newspapers and billboard ads. Some of their well-known strategies used for marketing are: using pickup trucks as mobile displays which were painted blue and silver with a giant can of the giant mounted on top of the vehicle. The products were designed to be eye-catching and were aimed at promoting the red bull brand as youthful and slightly off the wall.

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    Red Bull’s Content Marketing Strategy

    The Red Bull is known for its content marketing as it is exceptionally planned. They started it with covering topics that interest their target audience which is sponsoring and advertising extreme sports, concerts and music festivals. The second is to sell their brands but not force the audience to buy their energy drink.

    Their content is designed to make sure the reader enjoys the content not sells Red Bull. By doing this their audience will associate their product with the content that they love to consume. The third part of content marketing is to publish videos, blog post, pages and other types of content at different social media networking sites and channels that their target audience consumes content from.

    The Analysis of Red Bull’s Marketing Campaigns

    Earlier Campaigns

    Red Bull first gained a lot of attention because of its “Red Bull gives you wings campaign” which initially began in the 90’s. Because of this campaign the company sold 300 million cans between the years 1996 to 2006. After this the company began to sponsor sports events of mountain biking, wind surfing, snowboarding, skateboarding, kayaking, rowing, Formula 1 racing to even parkour, surfing, skating and break dancing the options were limitless and the company made use of it in campaigning its product.

    Red Bull also uses music concert, programs and videogames, commercial with famed celebrities, such as Eminem and sponsoring events like Red Bull “EmSee Battle Rap championships”. The company has also made history by just being the backing power to football and Formula 1 racing teams and events. For example, Sebastian Vettel’s four Formula 1 championships will be combined with Red Bull Racing.

    Stratos Space Diving Project

    Red Bull Stratos space diving project

    In the year of 2012, Red Bull hit the global headlines when it decided to try and break the record which at that time stood for 62 years. The company sponsored an event where an Austrian skydiver Felix Baumgartner to free fall jump from the Earth stratosphere in a helium balloon. This project was known as the stratos project, because Baumgartner had to fly approximately 39 kilometers (24 miles) into the stratosphere over New Mexico in a helium balloon before free falling in a pressure suit and then parachuting to Earth.

    After it became successful Baumgartner broke three records including being the first person to break the speed of sound during a captivating freefall that lasted for four minutes and 19 seconds. This event was live streamed through YouTube with the help of GoPro cameras and became the most viewed live stream and a mainstream media platform at that time. This event embodied the company’s slogan, the brand vision and supplied Red Bull with unique photography that would be used in its marketing campaign for years.

    Red Bull Campaigns in India

    Red Bull launched a limited festival edition in 2019 which elevated the company’s marketing strategy. The festival edition can came with a new flavor of the orange, while the company also created a contest #SpotTheCans. Where the customers had to go to their website and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. After finding them, one could redeem the vouchers and gift cards at the Reliance Fresh and Reliance Smart stores. The energy drink giant will hosted an engaging on ground, in store and on campus activations with the help of campus interns/ambassadors to increase the marketing of the company.

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    The Impact of Red Bull’s Marketing Campaigns

    The stratos project generated a huge number of media attention and a media coverage worth an estimation of tens of million, which would not be possible to reach just using the traditional marketing strategy. After this project the company increased 7% of its sales in just six months generating $1.6 billion and selling 5.2 billion cans in the following year.

    This project was successful because the company put science, engineering and a huge budget which was 1/10th of its annual global marketing budget which was $330 million to fund the project. This led the company to win a Sports Emmy in the category of an outstanding new approach to sports event coverage. The point of this project was to inspire the youth to use their wings and try doing what they taught was impossible and push the human boundaries.

    The total broadcast was over 3 hours long and the Red Bull’s logo was in every shot. The Stratos campaign is an extreme but excellent example of creative marketing, and the company’s commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly.

    FAQs

    What marketing strategy did Red Bull use?

    The marketing strategy used by Red Bull are:

    • Content Marketing
    • Sponsorships of Sports Events to drive brand awareness
    • Humoristic Advertising Approach

    Red Bull’s sponsorships and participation in extreme sporting events have played a key role in making it so popular.

    Who Are Red Bull’s target customers?

    Red Bull’s main target customers are young urban males.

    When was Red Bull founded?

    Dietrich Mateschitz founded Red Bull in 1987.

    Which is the most successful marketing campaign of Red Bull?

    The Red Bull Stratos campaign may be the most successful marketing campaign of all time.

  • Gojek Marketing Strategies – How It Succeeded to Target Market in Indonesia?

    It would be stupendous when a single application bestows multi-services to its users from delivering solicit requisite assistance and accessing the digital payment for acquiring products. Epiphany Gojek is considered beyond an app and so-called ‘SuperApp’ that functions in providing abundance services from transport & Logistic Brands, digital payment, food & shopping, Business, Daily needs and Entertainment (Booking Tickets).

    Gojek is an Indonesia-based SuperApp which originated its operation in 2010 by Nadiem Makraim, Kevin Aluwi and Michaelangelo Moran with an idea of transport service, where 20 motorbikers joined the crew of Gojek.

    Within the subsequent 2 years, the company intensified its services to the next level and launched Gojek App in 2015 with nearly 30 million downloads. In 2017, Gojek succeeded to get 17th rank and made the first South-East Asia company appear in the list of ‘Forbes’s 50 companies that changed the world’.

    Apart from that, the company gained national attention in receiving- Best Indonesia Mobile Application 2015 and Best Startup, in 2017 the company received Indonesia’s Most Admired CEO and Most Creative in Solving Economic Challenges 2017. Later In 2019,  It received BrandZ Top 15 Most Valuable Indonesian Brands.

    The company obtained its heyday by starting a call centre for transportation services named- Goride, GoCar, Gobox and more in Indonesia and now became an on-demand multi-service platform in seven Cosmo political countries- Vietnam, India, Singapore, Indonesia, Philippines, Malaysia and Thailand.

    Key Marketing Strategies of Gojek
    Segmenting, Targeting, and Positioning Strategy of Gojek
    Gojek Prominent Marketing Campaign
    Gojek Marketing Strategy in Covid 19

    Key Marketing Strategies of Gojek

    Gojek Logo
    Gojek Logo

    Gojek marketing strategy includes the following strategies:

    Product Strategy

    Vikrama Dhiman, head of Product, Gojek interviewed about the progress of an on-demand company- Gojek with the help of Product strategy. As said, Every business exists for a reason- Profit, which is merited only when the business renders products & services to people.

    Hereby, Gojek implemented a product strategy in the right way- Releasing product at the time of high demand, ameliorate the product’s features in order to compete in the market, track user flow & design the product according to their preferences.

    Besides, Gojek highly underscores on developing technical specifications as the company relies 90 percent on the online platform for its services, especially during this ongoing pandemic.

    Pricing Strategy

    Business should be very chary in pricing the product & services in order to survive in the market. If the company plans to lower its price in the services which will reflect augmenting in customers but challenging to accomplish the purpose of business- Profit.

    On the other hand, pricing the products higher brings fewer customers and ultimately leads to no services and profit. Gojek repudiated the price war in their business, as they have lost a hefty amount of funds to establish stable finances. Since its incorporation, Gojek initiates its services at an affordable price especially in GoRide and sometimes renders service without expecting any returns.

    Distribution Strategy

    Gojek burgeoned its distribution channel in more than 167 cities in Indonesia. The company has become a pioneer of omnichannel applications that connects customers to access various products & services via the online and offline platform. Moreover, the company implemented omnichannel by setting up offline booths, drop-offs sites in the supermarkets, collaboration with other e-commerce and availability to order from Gojek websites.

    Promotion Strategy

    Producing and selling the products is a predicament task for a business, for that they should be cognizant about the upcoming product to the targeted audiences, notably, promoting is the only way to entice customers as well as make them acquire the products.

    Promotion subsumes- advertising, sale promotion, selling, direct marketing and publicity. Therefore, Gojek created brand awareness by customizing & personalising the products and services, Providing bolsters to other brands to build an affiliate relationship, social sharing to attract netizens, and improving products & services by analysing feedback.

    Social media strategy

    Gojek on Instagram
    Gojek on Instagram

    Gojek has indeed been active in all social media by managing and creating content related to daily posts and the proclaiming of larger campaigns. They are involved in various online events by utilizing current trends of the digital world.

    Furthermore, the company constantly observes & tracks new social media tools, engage with other brands ambassadors, gathering insights that will hype the content and brainstorming the targeted audience to persuade them to make a purchase.

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    Segmenting, Targeting, and Positioning Strategy of Gojek

    Monthly Active Users of Gojek
    Monthly Active Users of Gojek

    Gokej always aims to set their geographical segmentation in the most populated urban areas to entice potential customers, for example in islands of Java, Bali etc. Additionally, the company set up various offline shops for multiple needs and varied retailers & service providers engaged at each shop.

    Gojek targets citizens who have the potential to earn Gojek services, mostly they attenuate on urban people as they seek transport, shopping services, payment services and so on.

    Gojek Positioning helped the company to grow even more high heights, by developing essential products for particular segments. For instance, the company currently operates in seven countries, and they attenuate more transport services in Indonesia.

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    Gojek Prominent Marketing Campaign

    There is always space for improvement and Gojek is making sure that they are filled properly. And the only and important way to get to know the issues is by directly getting suggestions from the customers.

    The company’s current campaign took place in Singapore, their first international campaign was a huge success and the people loved their idea of creating frictionless rides. During their campaign, the company has also revealed the logo of their new brand through a visual conceit of a city.

    Gojek Marketing Strategy in Covid 19

    Gojek’s 3 step strategies have come into use in recent times. And has been helpful for the people and partners during the enforcement of PSBB in Jakarta until April 23, 2020.

    Their first step is they have broadened the service for food, staples and other daily urgencies. They are delivering food to an utmost distance of 25Km.

    Secondly, they are providing services to the “COVID-19 prevention points” also, to help the people who have to travel for work or other important things.

    The final one is to help the micro, small, and medium enterprises (MSMEs) to reap during these pandemics.

    FAQs

    Who is the founder of Gojek?

    Nadiem Makraim, Kevin Aluwi, and Michaelangelo Moran founded Gojek in 2010.

    What is the revenue of Gojek?

    The estimated annual revenue of Gojek is $1 billion.

    Which is the parent company of Gojek?

    GoTo is the Gojek’s parent organization.

    Where is Gojek headquarters?

    Gojek is headquartered in Jakarta, Indonesia.

    What services does Gojek offer?

    Gojek offers services like:

    • Transport
    • Payments
    • Food delivery
    • Logistics

    What is the target market of Gojek?

    Gojek target market includes people of the age group –18 to 34 years old.

  • What is Marketing Gamification and How Can It Help You Increase Sales?

    Marketing gamification is the process of using game mechanics and psychology in order to engage and motivate customers. It can be used to increase sales, encourage customer loyalty, and deepen engagement with a brand.

    There are many different types of gamification marketing strategies that mostly rely on using rewards, punishments, or other motivators to influence behavior. If done correctly, marketing gamification can be an incredibly effective way to boost your business. However, it is important to understand the basic principles of gamification before you get started.

    What is Marketing Gamification?
    How Can Marketing Gamification Help You Increase Sales?
    Tips to Increase Sales Using Marketing Gamification
    5 Best Practices for Implementing Gamification
    Brands that Use Gamification in Marketing

    Gamification Market Value Growth Worldwide (2016-2021)
    Gamification Market Value Growth Worldwide (2016-2021)

    What is Marketing Gamification?

    The basic premise of marketing gamification is the use of game mechanics and game thinking in marketing campaigns and strategies in order to engage customers more effectively and target consumers. Gamification can be used in various ways, but some common examples include using points, badges, and leaderboards to encourage specific behaviors, offering discounts or prizes for completing certain tasks or incorporating game design elements into marketing collateral.

    The use of gamification in marketing is a relatively new concept that is quickly gaining popularity. Gamification can take many forms, but essentially it involves using game-like elements and mechanics to engage customers and promote desired behaviors. When used effectively, gamification can be an extremely powerful marketing tool.

    Marketing gamification can be an extremely effective way to increase customer engagement and loyalty and drive conversions and sales if it is incorporated smartly. However, it’s important to note that gamification should not be used simply for the sake of using game mechanics. There needs to be a clear purpose and goal behind any gamification strategy, otherwise, it runs the risk of falling flat and coming across as disingenuous.

    If you’re considering incorporating gamification into your marketing efforts, do your research and understand how best to use it before moving forward. As with anything else in marketing, always test and measure your results to ensure that your gamification strategy is working and achieving the desired results.

    How Can Marketing Gamification Help You Increase Sales?

    Marketing gamification is a strategy that uses game-like elements and mechanics to engage customers and promote desired behavior. It can increase brand awareness, drive sales, or promote other marketing objectives.

    Gamification can increase customer engagement by making interactions more fun and engaging. It can also lead to increased brand loyalty and customer retention. Additionally, it can prompt customers to take desired actions, such as making a purchase or referring a friend.

    There are many different ways to gamify your marketing strategy. Some common tactics include offering rewards for taking desired actions, using leaderboards to encourage friendly competition, and adding elements of chance or mystery to pique customers’ interest.

    The key to successful marketing gamification is to ensure that the game elements are well-designed and add value for the customer. The goals of the gamification should be clearly defined, and the rules should be easy to understand. Additionally, the rewards should be attractive and meaningful.

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    Tips to Increase Sales Using Marketing Gamification

    Gamification Statistics
    Gamification Statistics

    The following are the top 10 tips to increase sales using marketing gamification:

    1. Offer incentives for customers to take actions that lead to sales. This could include discounts, points, or other rewards.

    2. Make the process of taking action easy and fun. Use game mechanics such as badges, leaderboards, and progress bars to keep customers engaged.

    3. Let customers know how their actions impact the company’s bottom line. Show them how their efforts are translating into real results.

    4. Encourage social sharing by offering additional rewards for customers who spread the word about your company or product.

    5. Use data from customer interactions to improve your gamification strategy over time. Constantly strive to make the experience more engaging and effective.

    6. Be sure to integrate gamification into your overall marketing strategy. Do not rely on it as a standalone tactic, or you may risk turning off customers.

    7. Keep an eye on the competition. See what they’re doing with gamification and try to stay one step ahead.

    8. Be prepared to change your approach if you do not see the desired results. Gamification is a dynamic field, and what works today may not work tomorrow.

    9. Have fun with it! The more you enjoy what you’re doing, the more likely your customers will too.

    10. Remember that gamification is just one tool in your sales arsenal. Use it alongside other techniques to create a well-rounded approach.

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    5 Best Practices for Implementing Gamification

    The following are the five best practices for implementing gamification:

    • Define your goals and objectives
    • Identify your target audience
    • Select the right game mechanics
    • Create a balance between competition and collaboration
    • Test and refine your gamification approach

    Following these best practices will help you ensure that your gamification implementation is successful. By defining your goals and objectives upfront, you can ensure that your selected game mechanics are aligned with them. Identifying your target audience is also important, as this will help you choose game mechanics that are most likely to engage them. Creating a balance between competition and collaboration will help keep players engaged while testing and refining your approach will help you further optimize your gamification implementation.

    Brands that Use Gamification in Marketing

    Starbucks - Starbucks Rewards
    Starbucks – Starbucks Rewards
    1. Starbucks’s “Starbucks Rewards”
    2. M&M’s “Eye-Spy Pretzel”
    3. KFC’s “Shrimp Attack”
    4. Hilton’s “Honors guest loyalty program”
    5. Sephora’s “Beauty Insider” loyalty program

    Conclusion

    Gamification is a hot topic in the world of marketing, and for a good reason. By understanding how to use it correctly, you can tap into your customer’s psychology and drive more sales with fewer efforts. Moreover, gamification is the new trend and both big and small brands are using it effectively to gain amazing results.  

    Thus, in today’s time, marketing gamification is an effective technique that helps in improving customer engagement leading to a higher success rate.

    FAQs

    How does gamification help marketing?

    Gamification improves engagement that ultimately leads to a higher conversion rate. It does not feel like traditional marketing, thus people are more likely to respond more.

    Is gamification a marketing tool?

    Gamification is an important tool in a marketing strategy as the end-user gets to enjoy the benefits of his/her activity.

    Does Starbucks use gamification?

    Starbucks uses gamification for marketing in the form of  ‘My Starbucks Rewards’ to increase engagement and retention of customers.

    What prominent companies use gamification techniques?

    • Google
    • Microsoft
    • Bluewolf
    • Cisco
    • Starbucks