StartupTalky

Tag: marketing strategy

  • 8 Ways To Convert GEN Z Leads For eCommerce Store

    When one looks back in time, one will notice how different the marketing strategies were. But those strategies worked fine for the generation ruling then. However, if you try to apply the same marketing techniques today, they will not give you profitable results. It is because the needs and preferences of the generation leading the market have changed a lot. Therefore, the marketing strategies should also be changed accordingly.

    Nowadays, most businesses want to target Generation Z, popularly known as Gen Z. If you also have the same goal, we will help you with some of the best lead generation ways that work for this generation. But before we delve in, you must know what Gen Z means. Simply put, it is the current generation of people born between 1997 and 2012. The oldest people belonging to Gen Z are around 25 years old; some are also married and have kids. This is the generation most brands want to target because they are the present and the future market. Keep reading to know how to convert Gen Z leads for your eCommerce store!

    Gen Z Leads For eCommerce Store

    What is a Lead in the eCommerce market
    The ways to convert Gen Z leads

    How You Can Use Interactive Content to Boost Lead Generation?
    Facing difficulties in generating leads? Here’s how you can use interactive content marketing to boost your lead generation to get qualified leads.
    StartupTalkyHeena Singh

    What is a Lead in the eCommerce market

    Lead In The eCommerce Market
    Lead In The eCommerce Market

    Some people think that leads are those who buy from you, but that’s not true. Those who buy from your store are your customers and leads come before that stage. Leads are those target audiences who have interacted with your brand somehow. It can be by liking one of your social media posts, clicking on your ad, visiting your website, adding your product to their cart, etc. Lead generation is the most important step for any business because these leads are your future potential customers. So higher the lead generation, the more the chances of gaining loyal customers for your eCommerce store will be.

    How to Generate Quality Leads From the About Us Page?
    Lead generation is not easy but here’s a technique to leverage you’re about us page and generate leads using it.
    StartupTalkyRiya Shah

    The ways to convert Gen Z leads

    Ways To Convert Gen Z Leads
    Ways To Convert Gen Z Leads

    Content Marketing

    Gen Z people love consuming content of all kinds, be it blogs, vlogs, reels, etc. Not just for entertainment purposes, but they love content also when they want to find out more about a certain product. Hence, if you want to bring in more leads, you need to create more content around your products. For instance, if you are selling blenders, try creating product description blogs where the buyer can learn all about the blender. Besides product descriptions, you can also create other interesting blogs with helpful tips and hyperlink your website within the content.

    The more information you provide about the products you sell, the higher your customers’ trust in your brand will be. They will be certain about what you are selling and how to use it. Eventually, they will click on the link, visit your website and take action. To gain success via content marketing, make sure you hire people who know how to create the right content for your target audience. Consistent content creation will help you reach potential customers quite easily!

    Advertising through Vloggers

    GenZ people love watching vlogs (ask those who patiently wait for an entire week just for a vlog from their favorite YouTuber). Getting in touch with vloggers and giving them the paid responsibility of advertising your brand can really help. They will make convertible “aesthetic” videos for your brand to help you advertise your brand to their own followers. Almost all eCommerce brands starting from skincare to clothing are using this advertising method to attract the attention of GenZ customers and so can you!

    Ways to Get More Subscribers To Your YouTube Channel
    There are many tricks that every YouTuber can implement for a successful YouTube career. Here are Different ways to get more YouTube subscribers.
    StartupTalkyParidhi Mehrotra

    Getting the GenZ Attention through Bloggers

    Besides vloggers, you can also advertise your brand through bloggers (people who write on their website instead of recording a video). You might think that people don’t read a lot but that’s not true for the GenZ community. They love reading, especially on web! The more they read, the more they get to know about your brand, and the better it sells. So make sure you use the efficiency of creative bloggers at its best!

    Email Marketing

    Email Marketing For Beginners

    Well, you cannot be certain that your visitors will buy from you the very first time they visit your store. In that case, you need to stay in touch with them via email. Every time someone visits your store or clicks on your ad, ask for their email id. Soon you will have a list of contacts you need to mail regularly. Make sure you are not spamming their mailbox because they might unsubscribe from your mailing list. So instead, send them interesting emails that contain helpful information, coupon codes, customer reviews, etc. Limit it to three emails a week because too much of anything can become irritating in no time. You can also use email marketing to remind your leads to buy the product lying in their cart!

    Top 11 Best Email Tracking Tools and Software 2022
    Want to track your emails? but can’t find any reliable email tracking software. Here are some of the best email tracking software to use in 2022.
    StartupTalkyAbinaya Arangarajan

    SEO (Search Engine Optimization)

    SEO For Digital Marketing
    SEO For Digital Marketing

    SEO is the current ruler of the digital marketing globe. Without it, you will have a hard time targeting a specific customer base for your products. There are many SEO strategies, on-page, and off-page, which you need to follow. For instance, when you create content, it should contain enough keywords to get a higher ranking on Google. But that does not mean you need to spam keywords because otherwise, your content will be ranked poorly on any search engine. This is just one example; there are many more SEO technicalities that an SEO strategist can help you with. So if you are launching a new eCommerce store, make sure you hire a reputed SEO specialist to reach your audience without any hassle.

    Social Media

    This goes without saying that Gen Z people are obsessed with social media. Pick anyone in the crowd, and you will see they are on at least one social media platform. Hence, social media is a powerful tool that every brand uses these days. Your brand must have an account on all the social media platforms where you post regular updates about your products, discounts, etc. You can also use social media ads to promote your brand widely. The most popular ones are Facebook and Instagram ads.

    Besides running ads and posting content, you can also collaborate with budding influencers and promote your brand via their page. Social media marketing is evolving with each passing year. Social media platforms are also introducing new and better ways of promoting brands. So use it as the hype of these platforms can help you market your store quicker and better!

    What is Engagement Optimisation? | How to Do It For Your Brand?
    Engagement optimisation is the process of optimising your website’s user experience thereby increasing the time spent on the site by the users.
    StartupTalkyTanish

    PPC (Pay-per-click) Advertising

    PPC For Beginners

    Even though SEO marketing works more effectively, in the long run, you can also introduce PPC (pay-per-click) advertising on Google ads for better promotion of your brand. PPC helps you stay ahead of the competition by giving you a range of competitive keywords. That means your ads will show when someone searches for a specific keyword. For example, if you sell women’s garments, your ad will show under the search results of ‘dresses for women,’ ‘gowns for women,’ and other such keywords. After setting the ad, you need to determine how much you are willing to pay Google for each ad. Google usually shows those ads for which the PPC rate is higher. Hence, you need to find the market average PPC rate and set something close to that.

    Customization

    Benefits Of Customization
    Benefits Of Customization

    The same ads won’t work for all the customers because each audience base is different. Well, that does not mean you need to create thousands of different ads for different customers. Instead, you need to create specific sets of customers and cater to them the ads that relate to their present condition. For example, if you are showing maternity wear ads to someone who isn’t even married, then it won’t work.

    This applies to email marketing as well. Before sending a mail, you should determine whether it will be relevant to the reader. The right approach will be to set their age, income, demographics, and relationship status and learn more about their interests. For example, if a customer is interested in wedding-related content and they are engaged, it might be that their wedding is approaching soon. In that case, showing them ads for wedding products would be a great idea.

    CRO (Conversion Rate Optimization)

    8 Tips For CRO

    To find out what works best for lead generation on your eCommerce store, you need to apply the test and trial method. First, you need to test a few website layouts, landing pages, website info, products, etc., and see what is bringing in more leads. This process is known as the conversion rate optimization or CRO process. It helps you make the lead generation process easier by understanding the exact choice of Gen Z people. You can also hire a professional marketer for this job as they know better about what works best for a particular eCommerce niche.

    Top 7 Factors Affecting Conversion on Landing Page
    The conversion rate plays a vital role in building a successful website. Factors affecting conversion rate include CTA, traffic, content, etc.
    StartupTalkyApoorva Singh

    Free Bait

    When creating a Facebook ad, you need to provide free bait that stands out. If your bait is something too common, people will hardly click on your link. Do proper market research to see what kind of baits work the best for your eCommerce niche, and then create something unique for your potential customers. For instance, if you are selling diet products, you can offer a free CD that talks about health and nutrition; make sure it is free of shipping charges as well. This makes unique and attractive bait.

    Conclusion

    Now that you know the procedures to take, maybe your eCommerce store will receive more Gen Z leads. Keep in mind that finding leads takes a lot of time and patience. Without putting a lot of effort into your market research, you cannot expect to receive quality leads. As managing the lead-generating process alone can become a little tiresome, you might need to engage a team of professionals.

    Top 12 Strategies to Acquire B2B Leads
    According to a study, 85% of B2B marketers struggle with lead generation. Top Strategies to Aquire B2B Leads are content marketing, online forums, etc.
    StartupTalkyNisarg Makwana

  • How Companies Use Green Marketing Strategies For Their brands?

    In 2022, we are living in an Era of Climate Change. It is a well-known fact that people are now becoming more concerned about environmental issues. The awareness of sustaining the environment has risen to a global level. Human beings all around the globe are thinking of being kinder to the planet and considers pollution of all type (air pollution, plastic waste, global warming, food waste, etc.) as a major threat to the environment around us.

    In a small initiative towards our mother planet, people have been showing interest in buying products or engaging in purchasing services that are eco-friendly and have less or no impact on the environment, even if that product or service would cost them a little more. For example, people are more comfortable paying high prices for organic cosmetics than the ones that are cheap but processed chemically. On a similar note, organic products, or services that have negligible impact on the environment tend to experience high demand from their customers or users.

    Catching on to the trend, organizations have started utilizing sustainable approaches to their business models and aim to contribute to societal goals through Corporate social responsibility because these factors determine the future of their organization.

    Green Marketing Strategies

    Importance of Sustainability and Corporate Social Responsibility for Businesses Worldwide
    Green Business Model
    Benefits of Associating Brands with Ecology
    Green Marketing Strategy and Its 4 P’s

    Top 3 Best Eco-Friendly Business Ideas You Can Start in 2022
    As people are getting more conscious about the environment an eco-friendly business idea can turn out profitable. so here we have listed business ideas.
    StartupTalkyManav Makhija

    Importance of Sustainability and Corporate Social Responsibility for Businesses Worldwide

    Sustainability and Corporate Social Responsibility for Businesses
    Sustainability and Corporate Social Responsibility for Businesses

    The world has arrived at a point where the climate is a matter of concern and needs to be dealt with seriously. The heatwaves around the globe and scarce natural resources are already the signs of it getting worse day by day even after prolonged healthy ways of sustainability. This proves that we need to do even more of what is already being done. We must accept the fact that we caused the climate crisis and need to incorporate a changed, rather much more productive business model to be a thrust for good in the world.

    Sustainability is utilizing resources in a way that not only fulfills the needs of the present generations but is also sufficient for the coming generations and thereafter. Utilization along with preservation is the key to gaining sustainability.

    Corporate social responsibilities are the policies and practices incorporated by the organization to leave a positive impact on the world. These are ethically oriented practices that reflect accountability and commitment to the well-being of society.

    Businesses need to combine environmental sustainability as well as their social responsibility in their business models to create something that is not only beneficial for them in monetary terms yet additionally profitable for the people, society, and the surrounding at the same time. Even consumers nowadays want to associate themselves or build a transactional relationship with organizations that are eco-friendly in nature. They think that their actions make a difference, in other words, they feel when eco-friendly companies are prioritized over others, they are not only taking the initiative to protect the environment themselves but also pushing other organizations in doing the same.

    What Makes remote Working Beneficial to the Environment
    There are numerous positive effects of remote working on the environment. Some of the effects were well observed during the Covid-19 restriction.
    StartupTalkyAishani Biswas

    Green Business Model

    Green Business Model
    Green Business Model

    As the name suggests, it refers to new, innovative, and eco-friendly ways of leading a business that is not only suitable for the present generation yet additionally builds a sustainable environment for the coming generations as well. To incorporate a green business model, companies adhere to certain practices that are fruitful for the environment around them. A few basic ways in which companies could frame their policies in the context of the green business model are:

    • Recycling of their products and materials used,
    • Substitution of unwanted or toxic elements,
    • Reducing the ecological footprint,
    • Focusing more on environmental values than on economic benefits,
    • Utilizing renewable energies,
    • Adhering to Corporate Social Responsibility,
    • Reducing expenses on plastic packaging, transportation, and energy and water usage.

    Benefits of Associating Brands with Ecology

    Brands with Ecology
    Brands with Ecology

    There are a lot of monetary as well as psychological benefits to the green business model. The below-mentioned points are a few reasons for incorporating businesses with an ecological marketing framework:

    • Businesses get an opportunity to take positive action concerning the environment.
    • The business is regarded as a progressive and revolutionary brand
    • They become more trustworthy in the market in no time
    • They tend to attract the section of customers that are eco-friendly and are highly concerned with protecting and preserving the natural environment. These customers have a willingness to spend more to be ethical towards society.
    • Associating business models with ecological aspects is an amazing way to differentiate a particular business from competitors in the market.
    • The brand always stays on top in the market, as organic products nowadays have a high demand. This ultimately benefits the organization in rapid growth.

    A Complete Guide on Green Marketing, Its Importance & Benefits
    Green marketing is the process of promoting products or services which are eco-friendly. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way.
    StartupTalkyAvantika Bhardwaj

    For example, there are a lot of leading shampoo brands such as Sunsilk, Clinic Plus, Head & Shoulders, etc., available in the market, but the ones that have just entered the business, like WoW, Mamaearth, and Khadi have been proclaimed as a much trustworthy brand than the former by the same customers despite being costly and have encountered a rapid growth within a couple of years. This is sole because they have focused on delivering organic materials.

    Green Marketing Strategy and Its 4 P’s

    Green Marketing Strategy and Its 4 P’s
    Green Marketing Strategy and Its 4 P’s

    A marketing strategy is a plan that resembles the vision and goal of an organization and is reviewed on an annual basis. Whereas the green marketing strategy plan focuses on developing a market plan that only maximizes the profits for businesses yet additionally works with principles and policies that are sustainable for the environment.

    There are a few key elements of a green marketing strategy:

    • The goal of the business: To develop a green marketing strategy, the mission and vision of the organization should be lined up to plan out things in the most appropriate way possible.
    • The objective of the business: The objective of the business ought to be stated very clearly and should cover the goals as well.
    • Strategies and Plannings: After the goals and objectives of a business are formulated, the most important that comes is the strategies and planning. The strategy must be articulated in a way that depicts how the objective of the business will be achieved and in what period of time.
    • For example, if a company is indulged in the manufacturing business, then it should focus on buying locally available resources instead of importing raw materials from outside. This step will help the organization in reducing its carbon footprint. Furthermore, planning refers to specific means that would be utilized to accomplish the strategies.
    • Market: The market segment that will be targeted needs to be predetermined.
    • Target customers: Identifying potential customers or users is the most critical task. There are all sorts of customers in the market, people who are enthusiasts about the environment and would only purchase products that are eco-friendly or organic. Whereas there are still a large number of people who are not concerned much about the environment and buy products that suit their budget or are considered cheap and best.
    • Therefore, choosing the targeted audience is a critical task and needs to be formulated in a way that the products and services of a business not only serve one section of the customer but are beneficial for the other as well.

    List of Top 15 Sustainable Startups in India
    To help save the environment many sustainable startups are emerging. The top sustainable startups in India include Phool, Ather Energy, BluSmart, etc.
    StartupTalkyAbinaya Arangarajan

    Furthermore, the 4 P’s had to be incorporated into the above business plan to lead and gain maximum trust and profit from the market. Developing the strategies around these areas enhances the brand value, sales of the product and services, and profitability. They are:

    • Green Product: Companies nowadays are focusing on developing greener products that are eco-friendly and use recycled scraps to manufacture new products to lessen their need for new raw materials. For example, Nike manufactures most of its shoes by recycling scrap and plastic bottles from waste. This step not only reduces landfill waste but also helps them in cutting manufacturing costs while decreasing their dependence on new materials.
    • Green Price: It is a well-known fact that green products are costlier than non-green products which only attracts only a few segments of society that are extremely concerned about the environment and are willing to pay more. So, this aspect needs to be worked on a little so that the pricing of greener products and conventional ones do not have a difference in pricing.
    • Green Place: Companies ought to choose a place that minimizes the customers’ as well as the manufacturers’ efforts in purchasing or selling the product. E-commerce websites are quite eco-friendly in this aspect as it cuts down the transportation of goods and services.
    • Green Promotion: While selling a product in the market, companies donate a portion of their profits to charities that are doing good for the environment. They have long-term environmental goals, such as 50% less carbon footprint by 2025, creative ways to save power, no plastic usage, and planting a tree for every item sold. These measures help them in bringing practices that ultimately promote them as an advocate of the environment.

    Conclusion

    Globally, people are thinking about how to treat the world better and see pollution as a serious threat to the ecosystem. People have been interested in acquiring eco-friendly goods and services that have little to no impact on the environment, even if they cost a little more, as a modest gesture to our mother earth. Sustainability is achieved through both consumption and preservation. Innovative, sustainable business methods that not only benefit the current generation but also create a sustainable environment for future generations.

  • Vicco Legal Fight | How Did Vicco Turn A Legal Crisis Into Its Biggest Marketing Strategy?

    The story of Vicco began in the 1950s. It started at such a time when people did not have much idea about beauty creams. But the launch of Vicco products in the market lead to a trend. People went crazy over these fairness and beauty creams. Vicco became every female’s favorite brand in that era. Vicco marked a place in everyone’s minds and hearts not only with its products but also with its fun jingles. Vicco used to have some really catchy jingles in its TV commercials. These jingles were so melodic and captivating that they were known by almost everybody. Today, let’s dive deep into the story of Vicco’s struggles. We will see how Vicco not only faced struggles but used them as a tool to come out stronger.

    The Beginning Of Vicco
    Vicco’s Entry into the Global Market
    Unique Selling Point of Vicco
    The Downfall of Vicco
    Legal Issue

    Vicco’s Marketing Strategy

    The Beginning Of Vicco

    Vicco was started by Late Mr. Keshav V Pendharkar in 1952. Commercial production of Vicco started in 1955 with a mere annual turnover of ten thousand rupees. With consistency and efforts, the company grew so well in no time, that it reached its maximum production levels. Because of this, Vicco had to look for alternatives for more production. At that point, they had only one factory which could not suffice the increasing demand for its products in the market. That is why it decided to take up a better and bigger space to grow its business. To manage and fulfill the increasing demands, Vicco started another factory.

    Top 10 Successful Indian Startups With Their Revenue in 2022
    India is home to many newly budding startups and some well-known Unicorn companies. Here is the list of top 10 Indian Unicorn Startups in 2022.
    StartupTalkyMuskaan Kapoor

    Vicco’s Entry into the Global Market

    With two factories working towards production, it ensured that there was no shortage, keeping the supply smooth. Vicco not only worked hard but took smart decisions and made the right moves at the right time which helped tremendously. Apart from India, Vicco now had enough space and capacity to produce products for other countries as well. To take the growth forward, Vicco Stepped into the global market. Seeing the scope of its development, Vicco started exporting its products to various countries like Europe, Canada, Australia, The USA, The Middle East countries, etc. With the growing interest of the people in the products by Vicco, the exports kept on increasing.

    Unique Selling Point of Vicco

    The main aim of Vicco was to promote Ayurveda and to show the world all the benefits Ayurveda can offer. Vicco was the first one in the market to make an ayurvedic toothpaste. They were also the first to make turmeric cream, known as Vicco turmeric skin cream. Vicco sells many other products such as Vicco Vajradanti paste, Vicco turmeric WSO cream, etc. The specialty of Vicco was that all its products were made using various ayurvedic herbs. Although Vicco was started by Late Mr. Keshav V Pendharkar, after his death, his descents took forward the business and brought it to where it stands today.

    The Downfall of Vicco

    Vicco has been in the market for many years now. It has started gaining recognition as one very well-known brand. But to get to this stage, Vicco had to go through a lot of ups and downs. Seeing the growth of Vicco, there were many new companies that started selling products replicating that of Vicco. This stood as a huge threat to the Ayurveda-based company. All of a sudden, there were a lot of competitors in the market. Apart from these, Vicco had to face a huge downfall when a case was filed against them. The Company had to face questions and doubts about its authenticity. The case that was filed against Vicco, contained complaints doubting the use of real Ayurvedic products and hence should be considered just a cosmetic brand.

    Case: Vicco Laboratories Vs Commissioner Of Central Excise, Goa and Thane

    In the year 1978, Central Excise Authorities held that Vicco should not term its products “Vicco Vajradanti” and “Vicco Turmeric Skin Cream” as ayurvedic and rather be classified as cosmetics. The Central Excise department claimed that both the products of Vicco laboratories cannot be categorized as “ayurvedic” and shall actually come under the “cosmetics”. The authorities wanted these two products of Vicco to be taxed under cosmetics and not under ayurvedic products. However, Vicco challenged this claim made by the Central Excise authorities in court before the Civil Judge, Senior Division. The decision was in the favour of Vicco. It was held that both of these products shall come under the “ayurvedic” category as the process of preparing these two products involved using ayurvedic medicines.

    Bombay High Court’s Decision

    Later on, the Central Excise authorities challenged this decision and filed an appeal in the Bombay High Court. The Bombay High Court held that these two products are not considered cosmetics. But at the same time, the High Court also held that these products cannot exclusively be termed ayurvedic too. Both Vicco and Central Excise Authorities further went ahead and filed a special leave petition before the Supreme Court. The leave petition filed by the Central Excise Authorities was dismissed by the Supreme Court. Later on, Central Excise Authorities consented that the products were rightly classified by the Bombay High Court, on the basis of which the Supreme Court passed a consent order.

    Supreme Court’s Order

    The Supreme Court also held that products of Vicco cannot be considered under the cosmetics category. It said that Vicco shall still be categorized under ayurvedic products. With smart strategies and diligently fighting the matter legally, Vicco managed to keep its reputation undamaged.

    How Did The New “Central Excise Tariff Act, 1985” Come as Trouble to Vicco?

    After the Bombay High Court passed the order, The new Central Excise Tariff Act, 1985 came into existence and the Central Excise Authorities again went ahead to claim that as per the new act, the above-mentioned products of Vicco come under the cosmetics category. Such a claim was made to the Excise tribunal and even this time, the result was in the favour of Vicco. Further, many show-cause notices were sent by the Central Excise Authorities to Vicco. Central Excise Authorities required Vicco to pay taxes for its products under the “cosmetics” category as per the new act.

    However, during all this time, Vicco was all over the news and there were doubts being raised in the minds of the people. The consumers and customers of Vicco were starting to question the products and were in a state of confusion with regards to whether the products of Vicco really were ayurvedic or not. Vicco was in the market for such a long time and had gained the trust of a huge number of people. But such an incident pushed Vicco’s customer base into two minds regarding its products.

    It takes years to build a good reputation in the market and takes merely a few days for that reputation to be squashed down. It is very normal that when questions are raised about a company, even though there might be a customer base that is loyal, there will definitely be a certain percentage of people who might get hesitant and doubtful about the company. In the same way, even though there were a lot of people who had trust in Vicco, it was important for the company to ensure that the people in the market didn’t lose trust and that its reputation stayed intact.

    Vicco’s Marketing Strategy

    Main Vicco Products
    Main Vicco Products

    The mode through which a brand is marketed is very important. Vicco was a brand that was marketed through various mediums including newspapers, magazines, radio, TV, and Word of Mouth. Out of all the strategies, TV commercials worked the best for Vicco. As per the stats, 76% of people got to know about Vicco through TV commercials.

    Vicco wanted to assert to its buying public about its products were ayurvedic and not cosmetic, while it legally fights the tax claims. Vicco came up with the best marketing strategy possible to clear all the doubts in the minds of people. Vicco launched the most genius advertisement that had a jingle “Vicco Turmeric nahi cosmetic, Vicco Turmeric ayurvedic cream”. Yes, I am sure you did not just read that line but also sang it in your head. That is the kind of impact it had on the public.

    The jingles had the crux of what Vicco exactly wanted to convey. Incorporating a catchy jingle in the advertisement is always a good idea as it gets stuck in the heads of the people watching it. On top of it, if the jingle involves such words that have the capability to clear all the doubts in people’s minds, which worked like the “Cherry on the cake”. In the same way, the jingle used by Vicco had exactly those words that had the potential to remove all the doubts about its authenticity. In no time, this jingle made its place in a lot of people’s minds. Vicco came up with various jingles in its advertisements that could prove to the audiences that its products are ayurvedic in nature. These jingles did not just seem like clarification to the audiences but were also a subtle mockery towards the Central Excise Authorities.

    These jingles were used in every advertisement for Vicco. Those were the times when TV was watched by almost everybody on an everyday basis. These commercials of Vicco were telecasted on various Indian channels. The Vicco ads were heard on almost every other channel. This strategy of Vicco was so successful. The jingles used in the commercials were stuck in everyone’s heads. People know the tune and exact lines of those jingles even today. Such was the impact these advertisements had.

    Inox Success Story – What Makes This Indian Company Standout?
    INOX is a multi-billion dollar group of many diversifications. It has 200+ business units all over India with more than 10,000 working individuals.
    StartupTalkyShalini Rath

    Conclusion

    With this, we can understand that marketing strategies do not mean something very complicated and it does not have to be complex for it to actually have an effect or influence. It is just about understanding human psychology. If a person understands how a human brain works, it is really not that hard to come up with a strategy that can help in product branding, marketing, sales, etc. As we have seen with Vicco, something as subtle and simple as a jingle can also have a huge impact if done rightly.

    FAQs

    Who founded Vicco?

    Vicco was started by Late Mr. Keshav V Pendharkar in 1952.

    When did Vicco start its commercial production?

    Commercial production of Vicco started in 1955 with a mere annual turnover of ten thousand rupees.

    Where is Vicco’s headquarters located?

    The headquarters of Vicco is located in Nagpur, Maharashtra.

    What are the main Vicco products?

    Vicco is mostly based on Ayurvedic products. Its main products are “Vicco Vajradanti” and “Vicco Turmeric Skin Cream”.

    Vicco came up with the best marketing strategy possible to clear all the doubts in the minds of people. Vicco launched a very famous jingle “Vicco Turmeric nahi cosmetic, Vicco Turmeric ayurvedic cream”.

  • The Unique and Creative Marketing Strategies of KitKat

    Today, I am going to tell you the marketing strategy of a very famous chocolate. Guess the name of this brand using these hints.

    It comes in a bright red wrapper, has a simple yet catchy tagline, and is associated with Google Android System.

    It is a chocolate-coated wafer which people usually have in their ‘break’. I know many of you must have guessed the name. I am obviously talking about KitKat.

    The chocolate which was launched in the UK in 1935 has become very popular and everyone at least once in their lives has eaten this mouth-watering chocolate wafer. In the United States alone approximately 192 million Kit Kat bars are sold every year.

    Let’s understand the marketing strategy of KitKat in great detail.

    Brief History of KitKat
    Marketing Strategy of KitKat

    Brief History of KitKat

    The brand Kit Kat originated in the late 17th century in London. The first four-finger wafer was manufactured on August 29 1935, in New York.

    Later in 1937, the product was rebranded as Kit Kat chocolate crisp. The famous tagline ‘Have a break Have a Kitkat‘ was first launched in 1958.

    During the second world war in 1942, there was a shortage of ingredients including milk. Due to this the recipe of KitKat was changed.

    A blue wrapper was used instead of red, the oval logo was removed and the KitKat logo was written in bold. In 1949, the original milk recipe and the red wrapper were used again. In 1988, KitKat was acquired by Nestlé.

    Lays Marketing Strategy | Promotion Strategy | Advertising
    Lays is the most popular potato chips brand worldwide. Here is an insight of Lays marketing strategy, promotion strategy, Swot analysis, & more.
    StartupTalkySushree Sangeeta Behera

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Marketing Strategy of KitKat

    Kitkat promoted itself quite uniquely. Here are the creative marketing and advertising strategies of Kitkat that made it dominate the chocolate industry.

    Consistent Tagline

    KitKat Print Advertisement
    KitKat Print Advertisement

    Since 1958 the tagline ‘Have a break Have a KitKat‘ has never been changed. It is catchy and easy to remember. The tagline is present on their packaging, online, and in print advertisements.

    Most importantly, the tagline has branded the company as a social snack. It connects with the audience and generates the idea that you can have chocolate whenever you are free. You don’t need any special occasion to eat KitKat.

    The tagline resonates with the audience. People don’t feel that they are buying something or the brand is trying to sell them anything.

    The main focus of the brand is to make KitKat a part of everyone’s life. This same strategy is also used by Coca-Cola. Today, even if I just say the tagline you will understand that I am talking about KitKat. This shows the brand’s popularity.

    Unique Flavours

    Did you know there are more than 200 different flavours and editions of KitKat? Most of the flavours are produced in Japan. Some of them include soy sauce, green tea, ginger ale, banana, and much more.

    KitKat white and dark chocolates are famous all around the world. KitKat provides different flavours and sizes for different markets. The first flavour variant introduced by KitKat was orange which was sold in the United Kingdom a long time back. You will find half-finger-sized KitKat Petite in Japan and 12-finger-sized family bars in France and Australia.

    Many people were excited about all these flavors. Popular YouTube artist Emmymade in Japan was also keen on KitKat variants. She posted many videos of herself trying out different KitKat flavors.

    Buzzfeed also posted a two-part video series on this topic. The series was named ‘Americans Try Exotic Japanese KitKats’. These videos received 9 million views. It also got hundreds of comments from people all around the world who expressed their desire of trying out all these flavors.

    Aggressive Social Media Marketing

    Social Media is great for brands to interact with their audience. KitKat has around 999K followers on Instagram and 25M on Facebook. Interestingly, the company has made a different account for India which has 67.4K followers.

    In all their posts the word ‘break’ is constantly used for brand awareness. The brand constantly interacts with people on social media. They run a lot of campaigns on Facebook.

    The company uses moment marketing on social media. When brands interact with other brands on social media it is known as moment marketing.

    The brand has collaborated with other famous snack brands. One of their best collaborations includes Oreo KitKat. The interaction of KitKat with other brands generated hundreds of retweets and created a good brand image in the market.

    KitKat Oreo Collaboration
    KitKat Oreo Collaboration

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Collaboration with Google

    KitKat Android
    KitKat Android

    In 2013, KitKat collaborated with Google. This is one of the best collaborations for KitKat. Google was very famous and collaborating with them ensured great sales.

    Many people think it was KitKat who proposed this idea but, actually it was Google. The reason was simple, Google Engineers loved Kit Kat. Google wanted to name version 4.4 of their Android operating system KitKat.

    ‘We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android’ said the Director of Android Marketing Marc Vanlerberghe.

    However, this deal had its own risk. If the Android version did not come out to be good, it would have affected the brand image of KitKat. Although both companies decided to bear the risk and implemented the plan.

    To celebrate their collaboration 50 million KitKat bars with the branding of Android were sold in 19 countries. They also offered buyers a chance to win a Nexus 7 tablet and Google Play gift cards.

    Ingenious Marketing Strategies of Wai Wai Noodles
    Wai Wai noodles is a Nepali noodle brand started in 1972. Let’s deep dive to understand how it is dominating in India with its creative marketing strategies.
    StartupTalkyMahenoor Mansuri

    Conclusion

    As you can see the marketing strategy of KitKat was unique. But, the most important thing is that their product was of high quality. Even if you see it now, KitKat still has the charm that it had a few years back. KitKat connected with its audience and understood their needs.

    A wide variety of flavors, taglines, and packaging played a very important role in the brand’s success. They faced high competition from Cadbury but, due to their unique product the company kept growing. So, the learning here is to provide a unique and high-quality product to your target audience.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQs

    What is the Target audience of KitKat?

    The Target audience of KitKat is men, women and kids of all ages.

    How is KitKat so successful?

    The main reason behind KitKat’s success is its unique product. The chocolate wafer is loved by everyone. Apart from the product their packaging and tagline have also helped the brand to grow.

    In how many countries does KitKat sell?

    KitKat sells in more than 80 countries.

    What is the meaning of Kitkat’s tagline ‘Have a break Have a Kitkat’?

    The tagline generates the idea that you can have the chocolate whenever you are free. You don’t need any special occasion to eat KitKat. The tagline resonates with the audience. People don’t feel that the brand is trying to sell them anything. The main focus of the company is to make KitKat a part of everyone’s life.

    How does KitKat promote?

    KitKat has collaborated with other brands which increases brand awareness. They advertise on television, posters, and billboards. The company advertises aggressively on social media to increase its reach and sales.

  • MINISO Marketing Strategy That Makes for Its Mega Success

    Nobody could have ever predicted that China would experience another period of rapid economic boom. Similar to how Toyoko dominated the automotive industry, a brand that has been reigning the consumers for more than 6 years by offering a variety of goods and services is MINISO. It was founded by Chinese entrepreneur Ye Guofu in 2013, and the company was inspired by Japanese design-led lifestyle products. Since 2017, a Chinese-retail chain, Miniso has accounted for a major share of the consumer market.

    By earning customers’ trust and catering to their preferences in many countries, Miniso has experienced tremendous success in the market owning more than 5000 stores across the world. Miniso instantly gained fame for producing ingenious, cost-effective, and low-priced goods. We all adore small consumer goods that are both practical and appealing, right? For instance, Miniso has developed a remarkable technique for producing facemasks that effectively puts the compressed facemasks into a bowl of water and waits for it to expand. In this context, we may say that Miniso, a Chinese company, has been manufacturing design-led lifestyle products that are secure, cost-effective, stylish, trendy, and simple to use.

    In this article, we will go through the marketing strategies that made Miniso a renowned brand throughout the world.

    Marketing Strategies of MINISO

    Unique Features of MINISO’s Marketing Strategy
    STP of MINISO
    Most Popular MINISO Campaign
    MINISO’s Covid19 Marketing Strategy

    Where MINISO Makes Its Money? 2020
    Where MINISO Makes Its Money? 2020

    Marketing Strategies of MINISO

    Miniso is a popular Chinese company that has stores all around the world. It is probably the first name to pop up in people’s heads whenever someone thinks of buying beautiful-looking stuff on a budget. It is because of the brand’s amazing marketing strategies that make it a popular name among everyone. The following are the key marketing strategies of Miniso:

    Market Entry Strategy

    Miniso undoubtedly offers the best product and customer experiences because it has explored the international markets and launched more than 5000 stores in the US, Canada, South Korea, India, UAE, Hong Kong, and many other countries. As mentioned before, Miniso emphasizes products with appealing appearances, reasonable prices, and high quality to meet customers’ specifications. Furtherly, Miniso’s business strategy is known as “Three Highs, Three Lows,” where “Three Lows” refers to low prices based on low costs and low margins whereas “Three Highs” refers to higher efficiency, higher technology, and higher product quality.

    Communication Strategy

    Miniso is considered a fast fashion brand, which combines trend and leisure in its product, and prioritizes creativity, high quality, low price, and safety of the product. Miniso communicates or launches any new product through social media platforms. For instance, Miniso created Hashtags like #LoveLifeLoveMiniso, #MinisoLife, and #MinisoIndia to advertise its products. All this contributes to mass-media advancements, word-of-mouth referrals, and sales promotion and also makes people aware of its product and services.

    Intensive Management Strategy

    Applying the model ‘Three Highs Three Lows’, Miniso never fails to amuse us with its Intensive Management, where the interior decoration style of the store is modest and unique, American colour palette, product presentation, it’s shelving, making it difficult for the customers to walk away with empty hands.

    Product Design

    One of the greatest strategies of Miniso lies in its product design. Miniso never fails to offer high-quality appealing products at affordable prices. Most of the brand’s designers are Japanese who make the products so appealing that it becomes hard for the customers to not make any purchase from them.

    Brand Strategy

    MINISO Partners With MARVEL and Hello Kitty - MINISO Brand Strategy
    MINISO Partners With MARVEL and Hello Kitty – MINISO Brand Strategy

    From food & beverages, cosmetics, health & beauty, clothing, household goods, digital products, daily life products, to fashion accessories, the Chinese brand has been earning profit through selling its wide range of products all over the world at low cost and proposing new products regularly. Moreover, Miniso collaborates with other renowned brands, such as Hello Kitty, and Marvel Studio so the fans out there would love to have products if Iron man is in them. Miniso’s brand strategy is based on the choices of the customer and aims to entice the widest range of middle-class customers.

    H&M Marketing Strategy – How H&M became the second largest Global Clothing Retailer
    H&M is a Swedish clothing retail company known for its fast fashion clothes. Lets deep dive to understand its marketing strategies that made its second largest clothing Retailer.
    StartupTalkyAbinaya Arangarajan

    Unique Features of MINISO’s Marketing Strategy

    The following are the unique features of Miniso’s marketing strategy that makes it stand out:

    In-Store Experience

    Miniso perfectly identifies and meets this unspoken need. Shelves serve as marketing communication, and the American colour scheme provided by the brand, makes one want to make a purchase immediately. When you add in the brand’s stunning decorations, it becomes pretty much unavoidable to leave their store.

    Smart Collaboration

    Synergy always results from partnering with another profitable organization. By working with brands like The Pink Panther, Hello Kitty, and Marvel Studios, Miniso demonstrated this in person. Before the publication of Avengers Endgame, one must have observed how popular its commodities were and Miniso did not miss to take advantage of it.

    Giveaways and Contests

    MINISO India Holi Giveaway
    MINISO India Holi Giveaway

    Free things are always the best way to draw people’s attention regardless of how big or small they are. Everyone loves getting things for nothing. Even if they might never use the free goods, they still desire them, regardless of how essential it is. So, to take advantage of this fact, Miniso regularly conducts contests and giveaways for the customers.

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Endorsements and Influencer Marketing

    Products promoted by prominent personalities are frequently adored by consumers. We are more inclined to make a purchase when it is promoted by our favoured celebs and is within our price range. When everyone desired the popular Marvel drinks, attractive coin purses, and AirPods cases, the brand’s popularity skyrocketed.

    Psychological Marketing

    Miniso maintains its prices at Rs. 99 or Rs. 249 and tailors the beauty products by incorporating sun signs, adorable customized notes, and colour chord progressions. This helps the brand create a connection with the customers. People are encouraged to spend longer time in the store due to the lively ambience, attentive floor staff, and Billboard Top 50 songs streaming in the background.

    Campaigns

    Another unique feature of Miniso’s marketing strategy is its appealing campaigns on social media. With promotions like #ShowMinisoColour on Holi, it inspires customers to take photos of all the colourful Miniso merchandise they have purchased. People were urged to reflect on their personalities and use colour to express them. Miniso created its shopper personas and infused them with advertising effectiveness techniques. Additionally, it leveraged the pandemic scenario to rally its fans on social media, using hashtags like #WeWillGetThroughThisTogether to uplift people’s life force with their acquisition.

    STP of MINISO

    Segmentation

    Previously stated that Miniso frames its marketing strategies according to the choices of customers. Generally, Miniso focuses on the age group of 15-35 years old and impose restriction on the use in the hands of children as it contains plastic and Miniso’s psychographic is based on middle-class customers.

    Targeting

    The key demographic for Miniso are homemakers who require uniquely designed goods and services. It concentrates on homewares and consumer goods that offer excellent value at affordable prices.

    Positioning

    The positioning of product differences is the foundation of MINISO’s marketing strategy. Miniso demonstrates creativity and is renowned for its unique and fashionable items of high quality at reasonable prices. It is presented as a fast-fashion brand.

    How to Market Your Beauty and Cosmetic Startups
    The Cosmetics Industry is no longer what it used to be and is constantly developing & changing itself to fit the expectations of its customers.
    StartupTalkyPrakash Mishra

    MINISO #Love2gether Campaign

    Love2gether

    On March 22, 2022, the international lifestyle store celebrated the conclusion of its MINI bus global tour and #love2gether campaign. The programme which promoted love and unity throughout the world involved 100,000 consumers from nine different nations. The #love2gether campaign by MINISO, which went live on February 22, uses social media to spread a theme of happiness and harmony. The label MINISO flagship shop in Soho, New York City, was the starting point for the MINI Bus, which travelled to Mexico, Italy, Spain, Australia, Indonesia, Vietnam, Thailand, and the United Arab Emirates, among other places. The bus travelled to famous locations all around the globe in a 30-day period.

    On March 28, about 100,000 customers visited physical MINISO stores to leave greetings. People also posted online content with the hashtag #love2gether which amassed more than 3 million likes. Every experience was customized by MINISO to meet the needs of various markets, from influencer relationships to the layout and transit of the MINI Bus.

    The MINI Bus in Naples, Italy, was encased in a vintage design that reflected the distinctive aesthetic identity and rich history of the city. For the big finale of the MINIBus global tour and the #love2gether marketing in the UAE, MINISO lighted up the iconic Ain Dubai. The worldwide retail network of MINISO is also responsible for the camp’s triumph. By the end of 2021, MINISO had established 5,045 retail locations across 100 nations, bringing happiness to all lands. Since MINISO Plushie Day was established, this is the organization’s first significant advertising effort. MINISO promoted a message of hope and brought additional energy throughout the Covid period.

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    MINISO’s Covid19 Marketing Strategy

    A Winning Couple in MINISO USA for the #LoveWithoutDistance Campaign
    A Winning Couple in MINISO USA for the #LoveWithoutDistance Campaign

    A secret $100 MINISO gift package will be delivered to the recipients’ loved ones on Valentine’s Day in 2021 as part of MINISO’s #LoveWithoutDistance Campaign, which it launched on Instagram and selected 100 heartwarming love tales from people divided by COVID-19 lockdowns. The successful contestants received a thoughtfully packaged personalized gift box that could be scooped up at their nearby MINISO location.

    This helped them enjoy a challenging Valentine’s Day in 2021 and echoed the brand’s purpose of encouraging us all to appreciate life’s little wonders. 100 MINISO prize packages were sent to finalists from 16 different countries as part of the campaign, which involved over 11,000 participants worldwide. Over 930,000 people worldwide had been contacted by the campaign. With a sum of 545 comments and 28,791 likes, the campaign also garnered strong organic involvement on Instagram.

    Conclusion

    MINISO is a global brand that specializes in various products like cosmetics, personal care, toys, stationary, and more. The brand’s stores in various countries are what makes it the most appealing among the customers. Thus, MINISO’s product design, in-store experience, social media campaigns, brand strategy and overall marketing strategy are responsible for making it a renowned brand throughout the world.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQs

    What is MINISO famous for?

    MINISO is famous for offering a wide range of appealing household goods, cosmetics, toys, stationary and more at reasonable prices.

    Who are the competitors of MINISO?

    UNIQLO, MUJI, and MUMUSO are the top competitors of MINISO.

    Is MINISO a Japanese or Chinese brand?

    MINISO is a Chinese brand, however, its products are mostly influenced by Japanese design.

  • Dettol Marketing Strategy | What Drove Dettol’s Success in the Indian Market?

    The saying ‘Hygiene is two-thirds of health’ holds great importance in life as hygiene is one of the most important basic human needs. Since the outbreak of covid-19, we are obliged to wash our hands regularly to prevent the spreading of the virus all around. Well, you may be thinking that using a regular soap would cleanse the germs in one wash, right? But you are wrong about it because regular soaps don’t contain any antibacterial chemicals, whereas a hand wash liquid or disinfectant gel does.

    So, to ensure this someone has to take the job of manufacturing antibacterial chemicals in products. Well, that’s Reckitt, a multinational UK-based consumer goods industry is a leading company in the manufacturing of disinfectant products all over the world. Reckitt & Sons are well-known for working towards the provision of disinfectant products for a cleaner and healthier world by launching Dettol, Harpic, Vanish, Cillit Band and Lysol, ultimately owning a net worth of around 56 Billion USD and becoming one of the world’s largest household products companies.

    Among all of these brands, Dettol showed great growth during the pandemic. However, even before the pandemic, Dettol is known to be a tried and trusted household brand for many. This is because of its great products, pricing, and most importantly its marketing strategies. No brand can flourish well in the absence of the right marketing strategies. In this article, we will go through Dettol’s marketing strategy that makes it the most trusted hygiene brand.

    Marketing Strategies of Dettol

    Unique Features of Dettol’s Marketing Strategy
    STP of Dettol
    Dettol’s Marketing Campaigns
    Dettol’s Covid-19 Marketing Strategy

    Market Growth Rate of Hand Hygiene Products in India (2018-2022)
    Market Growth Rate of Hand Hygiene Products in India (2018-2022)

    Marketing Strategies of Dettol

    Dettol is one of the most popular and trusted antiseptic and hygiene brands. Almost every household has a strong faith in this brand when it comes to hygiene. The following are the key marketing strategies of Dettol that make it a household name in the hygiene category:

    Product Strategy

    Dettol is one of the largest brands in selling & distributing antiseptic solutions in the form of Dettol Antiseptic Liquid, Soap, Hand Wash, and Dettol Surface Cleaning. One of the original products branded by Dettol is Antiseptic Liquid which is highly recommended as a first aid toolkit necessity. The brand offers various other products like hand sanitisers, shaving cream, dishwashing liquids, etc. This product strategy to provide different kinds of products on a budget under one name with the claim to kill 99.9% of germs proves to be great for Dettol’s success.

    Price Strategy

    One of the key marketing strategies of Dettol is a great pricing strategy that uses varied pricing. As I mentioned earlier, Dettol offers budget-friendly products that use the valued price method in which the customer gets the best value for the product purchased.  For instance, Dettol Anitspectic 550ML costs INR 194 and 1Liter is priced at INR 330 in India. Its pricing strategy is to offer its products in different sizes and prices to suit different categories of people.

    Promotion and Advertising Strategy

    Dettol’s Celeb TVC

    Dettol contributes a great share of its profits towards its brand promotions and advertisements. It is known to advertise its products through campaigns, radio, TV ads, print ads, and so on. The brand is known to develop a strong connection with the customers with its blogs, surveys, social media channels, and different campaigns. Dettol also indulges itself in celebrity promotions to strengthen its image among its customers.

    Selling & Distribution Strategy

    Dettol products are available in over 120 countries. The company sells its products to distributors who in turn sell them to wholesalers and retailers. In the case of bulk order, the company use a direct channel distribution strategy, by delivering the products to the customer.  

    Thus, Dettol opts for an amazing selling and distribution strategy by offering its products everywhere including local general and medical stores, malls, and also over different eCommerce platforms.

    Top 17 Unique and Creative Ads of Top Brands 2022
    Creative and innovative ads always attract people to your business. Check out some of the best creative ads by top brands of 2022.
    StartupTalkyDamini Bhandary

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Unique Features of Dettol’s Marketing Strategy

    The following are some of the unique features of Dettol’s marketing strategies that make it stand out from the rest:

    Brand Equity

    Consumers perceive Dettol as authoritative as being somehow reliable and adaptable and ensuring coverage from germs, according to brand image data analysis. Dettol’s equity on bacteria safeguarding has continued to remain very potent. It’s been compared to a soldier that shields them from the dirty and unsanitary physical realm.

    When a brand is used, the user experiences a wide range of emotions. The brand conjures up favourable pictures and thoughts, from reassuring customers that their families are safe and secure and also giving mothers the satisfaction of knowing they have done everything in their power to protect their children from germs.

    BCG Matrix

    Dettol BCG Matrix
    Dettol BCG Matrix

    BCG Matrix is a growth-share matrix that is used to analyse different products of a company. The matrix divides the products into four categories. These are the star products, cash cows, dogs, and question marks. Star products indicate high growth and high market share; cash cows have low growth but high market share; dogs have low growth and a low market share; question marks have high growth but low market share.

    For Dettol, its liquid hand wash is the stars, the antiseptic liquid is its cash cows, band-aids are the dogs, and products like soap bars, shaving cream, and wipes are its question marks because of less demand among the customers.

    Competitive Analysis

    Another unique feature of Dettol’s marketing strategy is competitive analysis. Dettol can reach a broad market across multiple sectors because of its presence in several product categories and the enormous network of RB. They also dominate certain markets, such as those for antiseptic liquid and liquid hand soap, but some of their market segments, such as those for wipes, kitchen gel, and shaving cream, are performing relatively poor due to the competition from numerous local and international giants, including HUL, P&G, Dabur, and many others.

    Market Analysis

    Presently, several manufacturers’ offers can be found in the sanitation marketplace. People are becoming more environmentally conscious as wealth and education levels rise, providing these businesses with a chance to grow their target market. Keeping this in view, another unique feature of Dettol’s marketing strategy is that it always conducts market analysis to stay ahead in the race.

    Customer Analysis

    Dettol’s customer analysis allows it to consider all groups of people irrespective of age, gender, or financial status. This is because everybody does need antiseptics, and since Dettol has been on the market for many years and has performed admirably, consumers have absolute confidence in the brand.

    STP of Dettol

    Segmentation

    Dettol uses Demographic segmentation in terms of age, social status, behaviour, gender, income level, and occupation. In simple terms, any person of any age can take the advantage of Dettol products.

    Targeting

    From the young ones to the old ones, every generation contributes to the targeted customers of Dettol to increase the usage rate.

    Positioning

    Everyone looks out for hygienic products whenever they encounter the spread of any viruses. Thereby Dettol emphasis on its core brand positioning as an antiseptic which protects people from 99.9% of germs.

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Dettol’s Marketing Campaigns

    Dettol’s Most Recent Campaigns

    Dettol has released an advertisement clip as part of the #showercool campaign that highlights the USP of its soap, Dettol Intense Cool. The company has also teamed with Rajasthan Royals, an IPL team, as its official cooling partner for IPL 2022.

    Dettol’s Viral Campaign

    Although the lockdown measures continue to relax, the Dettol campaign on individuals returning to the workplace became viral for the wrong reasons. The advertisement tries to explain parts of office life that people may be missing out on because they work from home. However, the advertisement instantly drew harsh reactions from commuters for comparing going back to work to seeing your second family. The government had been organizing a press partnership campaign to explore a range of themes related to the coronavirus response, and soon the officials clarified that there had never been a “return to work” campaign.

    These Brands will Generate Massive Revenue During the Coronavirus Outbreak
    Although outbreak of the novel Coronavirus is crashing global markets and affecting everything from air travel to the film, still some companies stand to benefit somehow from this outbreak.
    StartupTalkyVarad Kitey

    Dettol’s Covid-19 Marketing Strategy

    Dettol's Tribute to Covid-19 Warriors
    Dettol’s Tribute to Covid-19 Warriors

    Due to the resurgence in the use of sanitation and health goods, Dettol has established itself as the market leader in India’s soap sector. According to RB’s most recent statement, the company currently controls 14% of the local soap market.

    “For the first time in its history, Dettol, as a tribute to covid-19 warriors, replaced its iconic logo with an image of a Covid protector along with the ‘protector’s’ inspiring story,” the company said on the launch of ‘Dettol Salute Campaign’. This was a great marketing strategy that the brand opted for during the pandemic.

    Dettol Banega Swasth India (DBSI) also launched Swachh Bharat Swasth Bharat Yatra to create awareness regarding health and hygiene among the people by conducting nukkad nataks across the ghats of Varanasi.

    In addition to increased awareness of hygiene precautions, which has increased utilization of hygiene goods, effective and efficient supply chain administration during the crackdown assisted Dettol’s business. Dettol and other etiquette goods like Lysol and Harpic account for more than 60% of the company’s Indian sales.

    It employed the ad firm Dentsu X in January to give it more traction. To take advantage of TikTok’s viewership, RB inaugurated the Dettol India #handwashchallenge campaign in April. According to the company, the campaign received 125 billion views. Additionally, it has partnered with AIIMS to support pertinent research initiatives on cleanliness and other non-pharmaceutical things.

    Conclusion

    Dettol is one of the most popular household names when it comes to hygiene. All its marketing strategies are responsible for providing it with a competitive edge over other hygiene brands. Its product, pricing, promotions, and selling strategies are amazing and compliments its brand name. Thus, Dettol’s marketing strategy is a great combination of building a strong brand image and ensuring customer satisfaction at the same time.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQs

    Why is Dettol so successful?

    Dettol is successful because it offers a range of quality products that suits the needs of every household at affordable prices. Moreover, being a tried and tested brand, it has developed a strong trust among customers that makes people buy it over other brands.

    Who is the owner of Dettol?

    Reckitt Benckiser, one of the world’s largest household products companies is the owner of Dettol.

    What is the unique selling proposition of Dettol?

    Dettol’s unique selling proposition is the provision of germs protection in its products like the antiseptic liquid, hand wash, soaps, and shaving cream.

  • The Genius Marketing Strategy of Byju’s – How It Built a Billion-Dollar Business?

    If I ask you to name an e-learning app where students can attend live classes, watch pre-recorded videos and give tests, most of you will surely name Byju’s. And why not! Byju’s is India’s most famous edtech decacorn valued at $22 billion.

    Currently, the app has 10 Cr+ downloads on the Play Store with students spending 71 minutes on average time on a daily basis from 1700+ cities.

    The app has 6 million paying subscribers with an 85 per cent renewal rate. All these statistics show how much Byju’s has grown over the years. In India, the education system is majorly based on an offline learning model. Then how did this company popularise the e-learning concept?

    In a country like India where parents hate mobile phones and the internet in the hands of their children, how did this company make both students and parents understand the benefits of studying online?

    The answer to all of these questions lies in their marketing strategy. Let’s break down the brilliant marketing strategy of Byju’s in great detail.

    Target Audience of Byju’s
    Byju’s Marketing Strategy During COVID-19 Pandemic
    Roped in One of the Biggest Bollywood Superstar
    Busted Biggest Myth about Technology
    Sponsored Indian Cricket Jersey
    Launched Regional Campaigns
    Partnered with ICC to Become its Global Partner
    Byju’s Became the First Indian Edtech To Sponsor FIFA World Cup

    Target Audience of Byju’s

    Before we dive deep into Byju’s marketing strategy let’s first understand who exactly is their target audience.

    The target audience of this growing edtech company is millennials and gen z from grade 1 to the ones who are studying for competitive exams like CAT, IAS, JEE, NEET, GMAT, UPSC and banking exams.

    But, apart from the students, the parents are also the target audience of the company since they are the decision-makers and the ones who pay money for the classes. With that understood, let’s analyse our marketing strategy of Byju’s.

    Byju’s Marketing Strategy During COVID-19 Pandemic

    During the COVID-19 outbreak, while many of the brands were facing losses, Byju’s on the other hand substantially increased its user base and revenue.

    The Indian edtech company became a decacorn and crossed a $10.5 billion valuation during the pandemic after getting funding of $100 million from Silicon Valley investor and analyst Mary Meeker’s Bond Capital.

    But, how did the company become so successful during the outbreak? To find an answer to this question let’s see the marketing strategy of Byju’s from the start of the pandemic.

    In March 2020, when all the schools and colleges were shut the company provided free access to its complete app till the end of March.

    So, for 2 months students could attend live classes and watch interactive videos without spending any money. Students who were studying in classes 1-3 could learn Maths and English concepts and students in classes 4-12 could study Maths and Science concepts.

    Now, why did they give free access to the classes?

    See, people love free things. When we hear this four-letter word our behavioural pattern changes and the entry barrier is eliminated.

    The principle of reciprocity is also associated with this strategy. According to this principle, when someone helps us we get obligated to return the favour. So, if students use the app for 2 months and enjoy the learning process the chances of those students returning back and buying the subscription are much higher.

    This strategy was very successful and the company registered 6 million new students in the month of March and 7.5 million users in April.  

    The edtech company said that they witnessed a 150 per cent increase in student enrollment due to this free strategy.

    In August 2020, the company acquired WhiteHat Jr, an online coding school for $300 million.

    Later, in April 2021, Byju’s acquired Aakash Educational Services Ltd (AESL) for USD 1 billion which is the biggest acquisition of Byju’s to date. This partnership will help the company grow its presence in the test preparation segment.

    The company didn’t stop here, in July 2021, the company acquired Toppr, an online learning app for $150 million.

    Byju’s wants to create its own ecosystem and that’s why it is continuously acquiring a lot of companies. The edtech giant knows that if they want to stay in the market for a long time they need to either defeat their competitors or destroy the competition by acquiring them.

    Let’s see what marketing strategies Byju’s used before the pandemic.

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Roped in One of the Biggest Bollywood Superstar

    Brand ambassadors are very important for any company since they give a more human touch to the brand and build authority and trust with the people.

    In 2017, Byju’s made a television advertisement with Shahrukh Khan to launch their official app. This advertisement was telecasted during the India-Pakistan cricket match. This is such an amazing marketing strategy, right? We all know that the India V/S Pakistan cricket match attracts maximum eyeballs.

    So, when lakhs of people were watching the match they see the King of Bollywood say ‘let your children fall in love with learning’. Due to the massive fanbase of Shahrukh Khan, a lot of students and parents started gaining interest in Byju’s app. The interesting thing about this advertisement was that it targeted both the children and parents. This campaign was very successful.

    To make better relationships with Gen-Z Byju’s also tied up with Disney. Since the popularity of Disney among kids is humongous it gave the brand an added boost.

    Educational games, digital worksheets and the trademark Disney stories made parents understand that their children can learn using fun activities and stories. This partnership helped in strengthening Byju’s K-12 (kindergarten to Class XII) space.

    Busted Biggest Myth about Technology

    Now, due to the pandemic, both parents and students have understood the importance of e-learning. But, in the past, many parents felt that mobile phones were the biggest problem in the lives of their children. Parents felt their children only use mobile phones and the internet to play games, chat with their friends and watch useless videos.

    They didn’t understand that technology can help their children in studying as well. To break this myth of parents Byju’s launched a video campaign ‘Come Fall in Love With Learning’. This campaign helped parents understand that there is nothing wrong with studying using mobile phones.

    In 2019, Byju’s sponsored the Indian cricket Jersey. The logo of Byju’s on the cricket jersey was unveiled in a video campaign named ‘Keep Learning’. In this TV commercial, Virat Kohli, Rohit Sharma, Shikhar Dhawan, KL Rahul and Rishabh Pant walked onto the pitch wearing the cricket jersey with Byju’s logo on it.

    This shows that Byju’s has clearly understood how much Indians love cricket and are using this opportunity to grow this business. Imagine how much of a positive impact it would have created both on students and parents when they see their idols explaining the importance of learning while wearing the jersey with Byju’s logo on it.

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Launched Regional Campaigns

    India is a nation of different cultures and languages. So, when any company is making its marketing strategy it is very important to target people using the language that they speak.

    In the early stage, Byju’s usually launched campaigns in Hindi. Although afterwards Byju’s realised that to connect with the people living in different parts of India they need to launch regional campaigns.

    In May 2019 the company roped in Mahesh Babu for a video campaign targeting Telangana and Andhra Pradesh. The new campaign highlighted the evolving learning habits of children and how Byju’s app makes learning fun for them. It also explained that technology can be a friend to students and can help them study more effectively.

    Later, in July 2020 the company partnered with Sudeep Sanjeev and launched two television ad-campaign in Kannada. They also launched two new television advertisements with their existing brand ambassador Mahesh Babu in Telugu.

    All the four ad films were of 50 seconds each. The advertisements highlighted how students are enjoying online learning and encourages parents to accept the new method of learning.

    Partnered with ICC to Become its Global Partner

    Byju's sponsoring ICC
    Byju’s sponsoring ICC

    Byju’s wasn’t just satisfied with sponsoring the Indian cricket Jersey. In February 2021, International Cricket Council (ICC) announced Byju’s as its global partner from 2021 to 2023. The three-year contract allows Byju’s to partner with all ICC events including the upcoming T20 World Cup in India and the women’s World Cup in New Zealand.

    Byju’s will get extensive in-venue, broadcast, and digital rights across all ICC events. Since the ‘Keep Learning’ campaign was very successful it made sense for the company to invest more money in cricket.

    Byju’s Became the First Indian Edtech To Sponsor FIFA World Cup

    Byjus Sponsoring FIFA
    Byjus Sponsoring FIFA

    After integrating cricket into its marketing strategy Byju’s is now leveraging the most famous sport in the world, football. On March 24, 2022, the company announced that it is sponsoring the FIFA World Cup Qatar 2022 which will take place from November 21 to December 18, 2022.

    Through this sponsorship, Byju’s will get the rights to the 2022 FIFA World Cup marks, emblem and assets and the ability to run promotions.

    Conclusion

    The major takeaway from Byju’s marketing strategy is that you should focus on your target audience and brand presence.

    If you see their marketing strategy from the beginning you will notice that they were directly speaking to students and parents. They made students understand that they can turn their boring studying patterns into exciting ones.

    The company also understood that even though students are their end consumers, parents are the ones who will spend money on their packages.

    Most parents feel that their children shouldn’t use mobile phones and the internet for studying. The company knew that if they didn’t break this myth they would never succeed. That is why they launched the ‘Keep Learning’ campaign where they explained the benefits of studying online.

    In India, people are in love with cricket and acting. That is why they made Shahrukh Khan their brand ambassador and sponsored Indian cricket Jersey and became ICC’S Global Partner. This made Byju’s a household name and people started trusting the brand.

    All these things show that they had studied the Indian market and the psychology of people carefully. So, next time when you are making a marketing strategy for your business first understand your target audience’s needs and behaviour patterns.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQs

    How much does Byju’s spend on advertising?

    Byju’s spent approximately 800 crores rupees on advertising in 2020.

    What are the strategies employed by Byju’s?

    Byju’s roped in Sharukh Khan as its brand ambassador, partnered with ICC, the Indian cricket team and sponsored Fifa.

    Why is Byju’s so successful?

    Byju’s provides a personalized learning experience that is different from any other edtech startup.

  • Scent Marketing Strategy: Using Fragrance for Marketing

    Marketing is an essential aspect of every business. It helps businesses to attract and generate more sales. With time, business strategies change. Likewise, marketing strategies have also seen many changes over the years.

    Earlier most of the marketing was dependent on television commercials. It is still a big source but now it shares the space with other strategies as well.

    Nowadays, many types of marketing are available in the market. For example- marketing via social media, email, influencers, messaging, etc.

    Scent marketing is another example that is gaining huge popularity. Using scent is a great way to enhance a brand’s identity and influence people’s purchasing decisions.

    About Scent Marketing
    Different Types of Scent Marketing
    How Does Scent Marketing Work?
    Benefits of Using Scent Marketing
    Why Scent Marketing is Becoming a Popular Choice of Brands?

    About Scent Marketing

    Scent marketing is also known as aroma or fragrance marketing. It is a type of sensory marketing that targets the consumers’ sense of smell. Usually, businesses target the sense of sight and sound more. They make visual ads that put entertaining sounds to them to attract customers.

    This strategy of aroma is about creating a special scent linked with a brand to develop a firm bond with buyers. In this, each brand has a unique scent. It is like an aromatic logo of a brand.

    It is the art of using scent to enhance the value of a brand and its marketing message. It means strategizing to diffuse a specific scent around different corners of a store. The main aim here is to give the customers a pleasant shopping experience and enhance sales.

    Different Types of Scent Marketing

    Types of scent marketing
    Types of scent marketing

    Aroma marketing is a unique marketing strategy that influences the customers. Different brands use different types of scent marketing strategies. The following are some of the types:

    Scented Billboards

    It is a technique of marketing in which a scent is sprayed around the store. For example, every brand creates its signature scent. They use the same scent in every outlet of their brand. So, when a customer enters any outlet, they feel the same experience.

    A good-quality scent helps a brand to establish a unique identity. This enables them to attract more customers to come to them.

    Ambient Scenting

    This strategy means introducing or changing the scent of a place. In this, the businesses do not use any specific scent. They put up the diffusers that spread pleasant and relaxing scents all around the place.

    Light and fresh fragrances create a nice impression on customers. It makes the customers feel happy and relaxed and they are likely to stick around for more time. Some of the usual scents for ambiance are vanilla, floral, lavender, etc.

    Theme Scenting

    It is one of the most important types of scent marketing. In this strategy, the businesses use a scent that compliments their environment. These represent the theme of a business.

    For example- coffee beans fragrance in a café, leather scent in a shoe store, lavender in a spa mall, etc.

    The diffusion of scents must match the environment and the products. If they do not match, they might create an adverse impact.

    How Does Scent Marketing Work?

    Scent Marketing
    Scent Marketing

    All our sense travels to the brain. But, unlike other senses, smells travel to the parts of the brain in a flash without processing.

    As per different studies, 75% of emotions are based on the things we smell around.
    As per different studies, 75% of emotions are based on the things we smell around.

    Scent marketing targets our sense of smell and takes advantage of it. Brands use scents that can be specific or generic to influence customers’ emotions.

    This technique takes the benefit of scents and tries to attract more buyers. It aims to create a lasting impact of the brand on customers. It means strategically choosing scents and diffusing them at the touchpoints of customers.

    Benefits of Using Scent Marketing

    Scent or aroma marketing is the latest and phenomenal marketing technique. It has the following benefits:

    Sales Enhancement

    Quality scents help create an emotional connection with the customers. When buyers feel connected to a brand, it develops trust among them. Thus, the more they trust, the more the sales. In this way, scents enhance sales.

    Scent marketing enabled an 80% increase in the intent retail sale of Nike
    Scent marketing enabled an 80% increase in the intent retail sale of Nike

    Brand Recognition

    Scents create a direct impact on customers’ minds. Many brands like to use a specific scent. They use the same scent in all their outlets. For example- Starbucks Outlets uses the scent of coffee in their outlets. This helps them establish a strong identity all around the world. Thus, the technique helps to enhance a brand’s recognition.

    Humans have the tendency to recall smells with 65% accuracy after the span of 1 year
    Humans tend to recall smells with 65% accuracy after the span of 1 year

    Increased Browsing Time

    Pleasant scents attract the customers and make them browse for a longer time. More time in a store allows a deeper interaction between the customers and products.

    Enhances Mood and Aesthetics

    The sense of smell has a direct link to the brain. So, a fresh and pleasant fragrance is sure to lift the customers’ mood. It makes the customers feel light, fresh, and relaxed.

    A pleasant smell can improve the mood by 40%.
    A pleasant smell can improve the mood by 40%.

    Apart from this, quality aroma enhances the overall aesthetic of a place. It gives the ambiance a modern and updated feel.

    Increased Return Visits

    Refreshing scents give a good experience to the customers. When customers receive a nice experience from a place, they wish to visit again. Also, they tend to share their experience with friends and thus, increased visits.

    Elevated Value Perception

    Studies have shown that scented spaces radiate a sense of better quality. When customers walk into the stores and sense pleasant smells, they are more likely to perceive the brand as of high value.

    40 Interesting Facts About Famous Brands | Interesting Brand Facts
    Every brand has an interesting story or fact to tell. Here are 40 facts about popular brands that you might not be aware of. Interesting facts of famous brands
    StartupTalkyShubham Kumar

    Research has shown that good scents tend to create a strong emotional impact. When it comes to retail shops, a good smell has the power to influence one’s buying nature. It has been proven that pleasant fragrances make the buyers browse a store for a longer time. Hence, comes the important role of scent marketing in the picture.

    Scents help a brand to establish a special experience. It creates an idea of quality in the minds of the customers. Smell is an important sense that influences emotions. So, using a good scent is sure to create a strong impression on the buyers.

    Looking at the importance of this sense, brands are now keener to invest in scent marketing. It helps the brand to attract more potential buyers and create an impact.

    Conclusion

    There is enough proof that quality scents have a positive impact on people. In the retail space, they tend to create a lasting and strong impression on the consumers. Many brands indulge in this type of marketing. Some of the popular names are Starbucks, Burger King, Rolls Royce, Hyatt, Bloomingdale’s, and more.

    Scent marketing makes a place appear more updated and modern. It develops a sense of better quality among the consumers. So, opting for this marketing technique is a lucrative strategy for every brand.

    FAQs

    What is scent marketing?

    The use of a strategically chosen fragrance to attract customers is known as Scent Marketing.

    Is Scent marketing effective?

    Yes, Scent marketing is as effective as other practical strategies applied to improve sales and customer satisfaction. Scent marketing effectively leaves a good impression on the clients and processes them to think positively about the given business.

    What is Scent branding?

    Scent brandings stand for the meaning of linking a brand with scent. This linking provides a better recall of a brand in its client’s mind just with the memory of smell. It can create a good connection between the clients and the brand if done successfully.

    Is sensory marketing always effective?

    The strategies applied in business can never be given 100% working results. It all differs from person to person. However, with the application of sensory marketing, there is a negligible amount of adverse results. Sensory marketing directly works on improving customer satisfaction and has the highest number of effectiveness attached to it.

  • WishCare – A D2C Personal Care Brand Treading on the Path of Success With Innovative Strategies

    The article is contributed by Ms. Stuti Kothari and Mr Ankit Kothari, Co- founders, WishCare.

    In this digital age, one of the most important aspects of growing your business is your eCommerce and D2C strategy. As much as choosing the right business approach is important; crafting the appropriate marketing strategies is equally essential. Successful marketing is a constantly moving, shifting, and changing machine. It should evolve with the changing dynamics of the industry and ecosystem.

    The personal care market occupies a fair share in the booming D2C segment in India. One of the notable names in the sector is WishCare, an environmental-friendly and vegan brand built on the core principle of a sustainable tomorrow. Conceptualized in 2018, the brand has grown exponentially ever since then. Successfully completing and dispatching over 2000 products every day, they have a customer base of over a million now. Behind this successful D2C personal care brand lies the strong and effective marketing strategy based on community building and creating a customer feedback loop.

    Co-Creating with Community

    Co-creating with the community is the first step of launching any new product for WishCare which is based on extensive market research and community feedback, while ensuring that it is a hit amongst its existing consumers.

    Although collecting customer feedback is standard practice, WishCare has stepped it up by innovating its product based on the collected feedback. Based on community suggestions, WishCare identifies the gaps and needs in the market, then their internal research team develops the product. The community also helps with sampling which allows the brand to leverage its feedback loop for research and development purposes. In fact, WishCare developed its Vitamin C+ Pure Glow Serum in complete collaboration with its community.

    3C Sustainable Approach

    The brand’s 3C approach – Clean (using products that are safe and natural and not harmful either to the humans or to the environment), Conscious (the brand undertakes conscious packaging. It uses packaging material that has either been recycled or can be recycled) and Caring (the brand academically adopts and educates underprivileged girl children) is its core philosophy based on the sustainability vision and this model resonates well with its customer base as well. Hence, every strategy that the brand devises, whether business-oriented or marketing focused centers around this 3C practice.

    The brand has banned a list of 100 + ingredients which are chemicals and toxic substances from using it in the production of their products. Furthermore, the brand also identifies itself as a vegan and cruelty-free brand due to its clean approach that promotes using natural ingredients. This is what the brand promises to its customers and it is this ideology that has helped WishCare earn the trust of its customers.

    The Rise of Plant-Based Food: Past, Present & Future of Veganism
    The vegan industry is growing at a fast pace, as many people are shifting to plant-based food. Here’s a detailed look at veganism and its future.
    StartupTalkyAnamika Mahapatra

    Customer First & Loyalty

    WishCare even boasts of a strong customer care team. Contrary to what anyone would believe, this customer service team is not restricted to customer care executives. In fact, skincare and haircare experts are present to connect with the customers and have one-on-one conversations. Every time, the brand launches a new product, these experts are right there to resolve the customers’ queries. This has helped the brand to create a feedback loop wherein they have been able to persuade the customers to continue their loyalty towards the brand by using the products.

    Product development based on community feedback – This team also helps us in identifying gaps in the current market and then the brand transforms it into the next product that could be launched in the market. This approach has helped the brand foster well-knit connections with the customers and also build long-lasting relationships with them.

    Conclusion

    These three strategies of creating the community feedback loop, adopting the 3C approach, and building a customer-first team have been the brand’s main pillar of success over the past 3 years since it has forayed into the personal care market that is highly fragmented and largely unorganized!

  • What is Micro Marketing? | Examples | How To Build Micromarketing Strategy?

    Strategic marketing is crucial to recruiting possibilities and turning them into consumers for entrepreneurs. The process of presenting a company’s or brand’s products or services to a particular audience is known as marketing. Marketing is concerned with assessing target client markets and devising tactics to get a company’s products in front of the proper people. As a result, marketing is a vital instrument for establishing relationships between brands and their customers. Clients who identify with a company’s promotional materials are more inclined to respond to its promotion tools.

    However, marketing can be done in a variety of methods. Diverse business owners acquire different techniques to fit their particular brand. Marketing emphasises the connection between your product, brand, and customers. So, choosing the correct marketing plan for your business is critical, or it will be difficult to promote your brand among the audience, especially in these days when technology has made it so easy for many people, resulting in market saturation.

    There are a lot of marketing strategies that can be used to grow and advertise your brand. One of them is Micro Marketing. In this article we will be discussing Micro Marketing and how it can be beneficial.

    What is Micro Marketing?
    Why do Businesses choose Micro Marketing?
    Micro Marketing – Advantages
    Micro Marketing – Disadvantages
    How to build a Micro Marketing strategy?
    Successful Micro Marketing- Examples

    What is Micro Marketing?

    The most important rule of marketing is to understand your target market. This is the only method to expand a business if you understand your clients’ needs. Micro marketing is exactly that but on a smaller scale. The target audience for this sort of marketing is quite small and has comparable characteristics such as location, income, age, shopping habits, and so on.

    For example, a brand that creates women’s apparel finds out that college-aged women are their buyers as well. So they create a micro marketing plan to simply target their women’s apparel to college-aged women. This means the business can create a marketing strategy especially targeted towards college-aged women so as to appeal to that particular group as well.

    What is Micro marketing? | Micro marketing Vs Macro Marketing

    Why do Businesses choose Micro Marketing?

    Micro marketing is an extremely useful tool for both the small and large businesses. It’s a fantastic opportunity for a huge company to test a new product with a small audience on a small scale. If the product works well within a tiny audience. The company can make it available to a larger audience. Micro marketing can be helpful for small businesses in developing a name among the local community and build a loyal customer base.

    Micro marketing is mostly used by companies to target a very precise market section of the population to whom they may offer their product or service. If a corporation can match the correct goods or services to the proper audience, it can make a higher ROI than if they cast a broad net.

    Risks and Rewards of an Invite-only Marketing Strategy
    The main benefit of invite only strategy is that it makes your startup seem exclusive and private which makes it even more interesting for users.
    StartupTalkyShubham Kumar

    Micro Marketing – Advantages

    The main advantage of micro marketing is that it is incredibly cost effective. Because the target audience is smaller than normal, the cost of advertising is likewise lower. This is the type of plan that any type of business can use because it doesn’t take a lot of money and can be quite profitable.

    Another benefit is that, because of the highly targeted advertising to a small audience, the business can obtain all of the information about the consumers’ demands and the feedback can be quickly reviewed. This results in an overall better understanding of the consumers and the product.

    Common Mistakes to avoid while Creating Advertising Campaigns (With Examples)
    An ad campaign is a great way to convey a message to your consumers but it can get your brand to new heights or can defame your brand. Avoid these ad Campaign mistakes.
    StartupTalkyMahenoor Mansuri

    Micro Marketing – Disadvantages

    One of the most significant disadvantages is that it is a lengthy procedure. To know every detail about the purchasers’ wants and the type of product that might function among the smaller audience, extensive market research is required.

    Due to the smaller target base, the campaign’s scope may be limited, which may be detrimental to the company. It carries a high level of risk and can result in a small audience and no growth overtime.

    How to build a Micro Marketing strategy?

    How to build a micromarketing strategy?
    How to build a micromarketing strategy?

    Following are some important steps that can be considered to generate a successful micro marketing strategy :

    1. Create the Buyer Personas

    The most crucial part of any micro marketing strategy is to figure out the buyer personas. If the company knows about the buyers they are targeting, then the marketing campaign can be created according to their needs and buying behavior. The business can use the help of analytics and create a buyer profile by looking at the data provided by Google Analytics, Instagram Insights, Facebook Insights, and YouTube. These platforms can provide information on demographics, such as age, gender, region, and preferences.

    Surveys and interviews can also be used to gain a better understanding of the consumers’ wants and how they would like to use the product. These two strategies can assist a company in developing an overall buyer persona and a higher likelihood of successfully marketing its product.

    2. Select and create ways to reach the audience

    Businesses can simply select platforms for customers based on their shopping behavior and other characteristics such as age, geography, gender, and so on if they know who they are targeting. You can easily pick the platform to advertise your product or service if you have a strong understanding of the buyer personas. The methods can be both offline and online, such as online advertisements, social media posts, and so on.

    About Beachhead Strategy | How companies use it?
    Beachhead Strategy is a marketing strategy to target the correct market and succeed. Learn about Beachhead strategy and how companies use it.
    StartupTalkyRoshni Tamta

    Successful Micro Marketing- Examples

    There are numerous excellent instances of organisations that have developed successful micro marketing strategies, each in their own unique way. Following are some successful examples :

    Coca Cola

    The Coca-Cola camp’s 2014 “Share a Coke” campaign, in which they replaced the Coca-Cola label on their 20-ounce bottles with first names, is an example of a successful micro marketing tactic. They devised a micro marketing technique to determine which names will sell the most to their target audience. Coca-Cola recorded its largest-ever year-over-year gain for the 20-ounce bottle at 19 percent as a result of the personalised touch.

    Uber

    Because of the city’s taxi issues, Uber used to be an app-based black vehicle limo service that solely served San Francisco. The news of this new service swiftly travelled across San Francisco, and other states soon followed suit. Uber built targeted micro marketing campaigns that tailored to particular markets as they moved from state to state. This was focused on identifying unique transportation difficulties in different cities and states utilising social media data. To persuade users in various markets to use the app, Uber launched localised internet ads with varied promos and referral benefits.

    The Meme Era | About Meme in Marketing for success
    A meme is an image, video, or text of humorous nature. Sharing Meme is the new marketing trend for business. Know about using meme in marketing.
    StartupTalkyHarshit Verma

    Conclusion

    Micro marketing is all about targeting individual members of your audience as much as possible. The more you engage with your target audience and tailor your campaigns to their requirements, the more successful your product will be. It’s an excellent strategy for all kinds of businesses, and it’s a great way to try out new items. It can be a time-consuming procedure, but if done well, it can be quite rewarding.

    FAQs

    What is micro and macro marketing?

    Micro describes something with a small scale or scope, whereas macro describes something with a big scale or scope. In contrast to micro marketing, which focuses on a limited group of buyers, macro marketing refers to a plan aimed at a bigger audience.

    What is the importance of Micro marketing?

    Micro marketing aids in the understanding of the general target population and can be cost effective because it targets a smaller client base than traditional marketing.

    What are the types of Micro marketing?

    Different types of Micro marketing are:

    • Location-based Micro Marketing
    • Relationship-based Micro Marketing Campaigns
    • Industry-based Micro Marketing Campaigns
    • Customer Needs-based Micro Marketing Campaigns
    • Brand Loyalty based Micro Marketing Campaigns
    • Micro Marketing for Customer Recovery

    Why are micromarketing strategies used?

    Micromarketing strategies are used by the companies to target audience in a cost effective manner.

    What are the successful micromarketing strategies implemented?

    Examples of some companies that made its success using Micromarketing strategies are:

    • Uber
    • Coca Cola
    • Procter & Gamble
    • Red Bull