Being one of the top FMCG companies in India, Dabur has a wide range of products in the market-leading in personal, health care, and food and beverages. Dabur has touched many lives in India and is considered to be an integral part of Indian families as it has a spread of goods in distinct consumer categories.
In the past few years, Dabur has leveraged its brand and potential to the new online markets and has largely incorporated its business in digital means. The brand has been since then continuously rebuilding and renovating its brand so as to have a digital strategy for brand visibility.
Dabur aims and objectifies itself as a young, modern, and socially conscious brand. In this article, you will find the top 8 amazing marketing strategies used by Dabur to build its brand.
Dabur constantly envisions providing the best experience to its consumers. They have started to focus a lot on improving the website in order to improve the user experience. Customers can order anything and explore all range of products from their website homepage.
Dabur Website
Not only has the website focused on its diversified ayurvedic and herbal product range but also covers the social activities the company is indulged in and various paths through which the public or the customers can collaborate with the company.
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Dabur already had its presence in online and offline stores. E-commerce websites like FMCG titan, Snapdeal, Flipkart, etc, all were and are selling Dabur products. In fact, Amazon has a separate page for Daburâs product range display.
In order to increase this customer base and reach, Dabur marked its presence over online grocery stores like Big Basket, and Grofers. Since people prefer to buy groceries online today, it has become easy for them to order their personal care products or Ayurvedic products of Dabur from such places.
Revenue of Dabur India
Marketplace Exploration
Dabur wants to increase its reach extensively, for which the company has been working hard on market place exploration. Whenever a consumer visits the website of Dabur, the website redirects the customers to the marketplace/s. The more and more options the consumers get, the more sales the company makes.
Youthful Packaging
Dabur India Ltd has continued to move towards targeting the youth and modern lifestyle consumers. Even though the generation today doesnât bother to consider Ayurveda as seriously as the earlier generations did, but Dabur has been constantly attracting the youth by its appealing packaging of products and marketing strategies.
The target market of the company covers the consumers in the 15 â 40 years age bracket of which most of them are closer to the upper limit. The smell, taste, and looks of all Dabur products are made consciously with the approach to appeal to this target market.
Pricing Strategies
Dabur has tactfully organized its pricing strategies. The company has differentiated its premium products from other variants under every category due to which prices of the products vary from one another. Considering the competitors like HUL, Pepsi co. etc, Dabur has kept its price affordable so that every family of all income classes can buy Dabur products.
Also by providing premium products, Dabur also targets upper-class families to fulfill their needs as well. Also, the company tries to give a high margin to all the stockholders so that they donât lose interest in the companyâs products and also enjoy good profits on sales.
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Dabur often invests its resources in many social initiatives and campaigns, for example, in uplifting the rural areas. By doing such activities, Dabur attracts the attention of the masses by touching the sentiments of Indian consumers.
SWOT Analysis of Dabur
Dabur is operating its functions in the FMCG industry and the following is the SWOT analysis of their business which can give you a clearer understanding of the business environment.
STRENGTH
Dabur India Ltd. has a good brand name, goodwill, and reputation in the Indian market since it is a century-old company.
Dabur has one of the biggest herbal and Ayurvedic product range in India
Dabur has a very strong distribution network throughout the country
The company has an extremely effective supply chain
WEAKNESS
People have somewhere developed a notion that Dabur does not provide quality products
Some of the products of Dabur are said to overprice as compared to its competitors
Seasonal demand products like Chayawanprash and Vatika do not cover high sales all the time
OPPORTUNITIES
There is an untapped market of Chyawanprash that Dabur can explore like its competitors
The overall market of Dabur can be developed and the consumer reach can be increased.
Dabur has an extension to its product like âVatikaâ where the company has its skincare and body wash product segment
THREATS
The new entrants in the same sector which are rapidly increasing in the market are a big threat to Dabur
Existing competition in various product segments needs to be tackled with great marketing and innovation strategies.
The substitute Ayurvedic products that are present in the local market are a huge threat to Daburâs ayurvedic products.
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Dabur India Ltd. is one of India’s leading FMCG companies.
Conclusion
Dabur is one of the oldest companies in India. However, it is still leveraging the modern channels of marketing to always stay relevant. Moreover, they are expanding their number of product to cover  the needs and wants of almost all the age groups. It helps the brand to keep the customer loyal as all the generations of a family is using a single brand for their different needs.
In the sector of FMCG and OCT Ayurvedic Medicine, Dabur has been a major player in the market and has its presence in nearly all parts of the world. The company also has a widespread exposure to the e-commerce marketplace. The brand has now been serving the market for over 135 years now. The company aims to keep working towards serving totally organic products that do not have harmful chemicals because that is what the brand is known for. Â With continuous improvements, innovations and creative marketing strategies, the brand will continue to grow and flourish in the market.
One of the most well-known rivalry in the technological industry is between Apple Inc and Microsoft Corporation. They are two of the largest companies in the world as both Apple and Microsoft have touched market capitalization value of $1.5 trillion in 2020. Both the companies have revolutionized the technological industry by providing us with two very different software applications and gadgets such as Mac and PC.
They are two of the most established companies when it comes to the production of computers. Both Apple and Microsoft are competitors even in different sectors of the industry like hardware devices like smartphone and PCs, advertising, making software’s, operating systems, etc. Apple main aim is to produce gadgets like iPhone, Mac, Apple watch , etc, while Microsoft focuses on making software  applications for different devices and giving license for their software services.
Which is why both the companies have different approaches to marketing strategies. Letâs put a light on some of the key points from the marketing strategies of both companies and check how you can implement them in your business.
Apple Inc is one of the most well known American corporation which is popular for creating unique designs and selling electronics, computer software and online services. The headquarters of people Inc is situated  in Cupertino, California. The company is credited for designing products such as Macintosh range of computers, iPad, iPhone, iPod, Mac, Apple watch, etc. The company is also know to make software such as iLife, the safari web browser, iOS and iTunes among others. Apple now operates in over 350 stores around the world and offers both software and hardware.
The success story of Apple
The success of Apple Inc. is solely because of the contributions made by the cofounder and entrepreneur, Steve Jobs who created good looking, easy to use products and the ability to create innovative products that consumerâs desire. The company was created during the unstable economic situation of the 1970âs. The company introduced Macintosh in 1984 after which it also got its widespread recognition because of its marketing and advertisements for its products. In 90âs after jobs resignation, apple lost a huge market share to its lower priced competitors Microsoft and Intel.
In 2000, when jobs returned and became the CEO, Apple gained it prominence after the launch of iMac and the Think different campaigns. In August 2011, Jobs resigned as CEO due to health issues, which led to Tim Cook becoming the new CEO. And the rest is history. Appleâs annual revenue for 2020 was $274.5 billion, making Apple Inc the worldâs most valuable company. As of January 2021, Apple has achieved the title of becoming the world’s largest PC vendor and also becoming the world’s fourth largest manufacturers of smartphones. Apple is now also the worldâs largest music retailer with iTunes.
Microsoft Corporation is an US based multinational technology company which is headquartered in Redmond, Washington. The company is known for manufacturing, licensing and selling softwareâs, consumer electronics, PCs, etc. Some of its well-recognized and popular contributions to the tech industry is Microsoft office suite, internet explorer, Xbox video game consoles and a variety of PCs. Microsoft is also one of the top five tech companies in the US that includes Google, Apple, Facebook, Amazon and Microsoft. In 2020 Microsoft became the 21st company in the Fortune 500 list.
The success story of Microsoft
The company was founded by Bill Gates in 1975 . The company was made from contributions of the ideas of two individuals Bill Gates and Paul Allen, as they were interested in computers and programming. The company rose to prominence in 80s with developments like Altair 8800, MS-DOS and the most popular Microsoft windows. Bill gates was then replaced by Steve Ballmer as the CEO in 2000. In the 90s the company made major acquisitions of Skype for $8.5 billion in 2011 and LinkedIn for $26.2 Billion in 2016.
Microsoft provides a vast range of products and service that are aimed at satisfying the customers on what they want in the software industry. In addition to this, the company has extended its operations in other sectors in order to enhance its competitive advantage. The company now offers a wide range of products, softwareâs and servers for its userâs desktops, laptops, tabs, gadgets and servers including internet search with Bing, cloud computing with Azure, mixed reality with Hololens and software development with visual studio.
The Target Audience of Apple and Microsoft
Apple Inc. has both software and hardware products and services, for software it has iCloud, iLife, iMessage, iMovie, iTunes, etc and for hardware it has iPhone, Macbook, iMac, Apple watch, iPad, etc. Which is why the apple has a vast array of target audience as it keeps expanding its market with every new product. Apple already has 1.5 billion users who fall under the age bracket of 22 to 55 years old. The male to female user ratio is 60.8% to 39.2% showing that it is expanding in the male market.
Apple also targets people with medium to high income individuals who live in metropolitan cities and are loyal to the brand. The occupation group of Apple users are considered to be students and young professionals to even managers and executives. Microsoft also has both software and hardware products and services. Everyone from the middle class house at least owns one Microsoft hardware or software that is because the target audience of Microsoft are people who donât necessarily have a high income.
Microsoft’s target audience age group range from 16 and older and from both urban and rural areas around the world. They also target young crowds that are usually students, employees and professionals and are loyal to the brand. Microsoft also uses the approach of STP which is Market Segmentation, Targeting and Positioning in order to bring about communications in marketing as it enables the company to make propositions their priority.
Appleâs marketing mix shows us how the company matches with its business activities to the conditions in the worldwide market for information technology, consumerâs electronics and online services. While Microsoftâs is known to be marketing mix that shows how rapid invention and innovation can be combined with effective approaches to maintain a strong share of the market. Here are the 4Ps (Products, Place, Promotion, Price) of both the companies.
The marketing mix of Apple
Product mix
Apples products mostly comprise of mostly of both hardware and software which involve information technology. Apple although has more hardware products and some of the well-known products are Mac products line, iPhone line, iPad line, iPod line Apple watches, Apple TV, while it software products are software of devices, accessories, cloud services, digital content, etc.
Microsoft on the other hand started out as a software developer and still continues to give it its first preferences. However this company has grown to include an  variety of products and services. Some of its products are providing different software to various devices, Apps, Xbox Video game consoles and entertainment.
Placement mix analyses the selection of appropriate places or venues that are used by the company to distribute its products. Apple Inc. placement involves apple owned locations and other parties that the company authorizes to distribute its products. Most of Apples distribution happens from Apple store locations, Company owned website and online stores for desktop and authorized sellers and lastly the telecommunication companies.
Microsoft tries to maximize its reach in the sectors of both computer hardware and software market. The company does its distribution on their official website, authorized sellers and Microsoft stores.
The marketing mix of Microsoft
Price mix
Apple uses two pricing strategy which are Freemium pricing strategy and premium pricing strategy. Â Apple uses premium pricing strategy to set high prices for its products which is why apple products are more expensive then android products, with this it maximizes profit margins.
In the freemium pricing case apple products are free but customers have to pay to access better features, for example the company offers free 5 GB iCloud storage but if the user wants more they can by purchasing. However Microsoft applies suitable pricing approaches like Market-oriented pricing strategy, Freemium pricing strategy similar to appleâs and Buy only what you use price strategy.
Promotional mix
Apple promotes its products in various ways to include different channels and parties. Apple also uses word of mouth, marketing campaigns and beautifully planned ad video that reaches out to their target audience. Microsoft aims on creating effective communication strategies and tactics which can be used to attract target audience. Both Apple and Microsoft uses tactics such as advertising, sales promotion, direct marketing, personal selling and public relations to promote their products.
Apple is known to be the best companies when it comes to branding and tech marketing. They donât just market their products they try to market a brand identity. One of its main market strategies is to keep the products and marketing simple because they donât want to overwhelm their prospective customers with too many choices. Apple lets its products speak for themselves with their simplistic design and easy to understand descriptions and simple visuals.
One of Apple’s best marketing strategies is hyping its products and making a creative campaign. The other reasons are that they understand their target audience and try to reach out to them in the language they will understand which is done by simplifying the marketing process. One of the points of Apple’s tech marketing is that they know how to speak directly to their consumer. They also create brilliant video ads and billboards that showcases human needs and speaks to the customerâs human needs.
Microsoft on the other hand depends completely on showcasing its product effectiveness and usability. Microsoft spends a lot as it depends on B2B marketing that directly sells its products to the customers. Microsoft has also updated its marketing strategy which is now based upon customer feedback and market changes. In this day and age, Microsoft has somehow managed to develop not only its marketing but also its products in order to match the rapid rate of change in todayâs market.
Microsoftâs marketing strategy is to drive its enterprises business by creating cloud based solutions that will stick with its consumers. Microsoft uses a mix of demographic and behavior segmentation strategies to segments the market into different group with similar characteristics. Segmenting based on demographics is important for products like Operating systems and Office products which are applicable to everyone.
Apple has several competitive advantages over its competitors one of which is that it produces superior technological products with good OS and technology like iPhone, Macbook and iWatch making it a leader in the market space. Apple has also repeatedly taken the top spot for its brand equity and also has loyal customers. Apple has increased its revenue over the past years and also has high margins.
One of the major competitive advantages of Apple is the amount it spends on R&D, always thinking about the future of the company. Microsoft offers both software and hardware products and services, from Microsoft tablet to Xbox console games to even software. So one of the main competitive advantage that Microsoft has over its competitors is the strategy of making acquisitions. Microsoft has so far acquired companies like Hotmail, Skype and even Nokia.
Microsoft is a main competitor to apple because its operating system is installable on any PC or laptop and there is no hardware binding on the operating system which is a problem noticeable in Apple gadgets. It also has a vast product line and has worked upon TCO which is total cost of ownership so as to make the software easily and economically available to the customers.
Frequently Asked Questions â FAQs
What are some of the Appleâs products?
Apple products mostly comprise of mostly of both hardware and software  which are Mac products line, iPhone line, iPad line, iPod line Apple watches, Apple TV, while it software products are software of devices, accessories, cloud services, digital content, etc.
What are some of Microsoft products?
Microsoft also has software and hardware products and usually provides different software to various devices, Apps, Xbox Video game consoles and entertainment.
What is Apple’s marketing strategy?
Apple marking strategy involves keeping its products and ads simple, knowing their target audience and reaching out to them, getting good feedback, a well appreciated customer experience.
What is Microsoft’s marketing strategy?
Microsoft marketing strategy focuses on showcasing its product effectiveness and usability and implementing customer feedback to create user-friendly products at a reasonable price.
As time goes by, the number of social media platforms and their complexities only grow more. It becomes a hassle to login into each platform and promote the same content very single time.
But what if I told you that you can create content in one place and promote it on multiple platforms?
This is where Promo Republic comes in. To keep your social platforms fully engaged and save you time, Promo Republic can do all those things instantaneously.
Promo Republic is a social media marketing tool where you can manage everything about your social media accounts. Whether you are an individual or a business with a long list of clients, Promo Republic allows you to manage all their accounts individually.
It minimizes the time and effort you put into social media by providing automated tools and over 100,000+ post ideas for you to share, edit and boost your brand.
PromoRepublic offers over 7500+ templates and 100,000+ images
Using this tool you can link up to 6 different social accounts like:
Facebook
Twitter
LinkedIn
Instagram
Pinterest
Google My Business
Promo Republic has a strong design-centric focus. Unlike other social media management platforms, you need not open external graphics software to design evocative posts. It has its own canva-like editor allowing you to create beautiful designs as well as set up a schedule to share them with your subscribers.
In terms of users, it has no boundaries. From freelancers and small businesses to franchisors and multi-locational brands, Promo Republic caters to businesses of all sizes. It also suggests a posting schedule for each of your social networks, which can be easily modified to suit your marketing goals.
1. Ready-to-use content or templates for different niches like-
Facebook covers
Promotions
Quotes
Motivation
Mini contests
Greetings
Did you know facts,
And a lot more!
2. Statistics per post shared via Promo Republic include
Likes and comments
Shares
Visits
Clicks
Advertising views
Organic views
3. Easy to use graphics editor
If you feel like flexing your creative muscles, then you will love this. You can either choose from a variety of pre-designed graphics or you can simply open up a blank canvas and start from scratch.
4. Launch your marketing campaigns on Autopilot
Save time
Increase social presence
Increase customer base
PromoRepublic Services
Bundled with a plethora of content promotional tools and services, Promo Republic comes with
Events Calendar: Create posts for holidays, festivals, events and many more
Photo stock Integration: With over 100,000 free images to choose from.
Team Collaboration: You can also add team members that will help you optimize your posts efficiently
Schedule your content in advance by time and frequency to keep your audience engaged
Scheduling Tool: If you want to promote a specific event, or maybe even a holiday then you can schedule your post so that it can be shared at the right time to get maximum engagement.
Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.
All you need to do is follow these three simple steps –
Fill out a form after which a social media agent from Promo Republic will contact you about your brand and business.
After finishing up the inquiries, your calendar for the whole month will be flooded with articles, videos, tips, events, posts and infographics. In a short span of time, you will have a curated monthly campaign ready for you to launch.
Once these posts are scheduled to your different social media accounts, you will get full rights to edit and approve the content before it gets published online.
And finally, you will receive a monthly statistics report for each post explaining the growth of your customer base.
PromoRepublic – Pricing Plans
As a SaaS platform, Promo republic is accessible on a monthly basis. It has four paid plans after a 14-day trial of the Starter Package which includes content calendar, graphics editor, and access to thousands of templates. The figures given below are monthly payment options, but if you will receive a 20% discount if you go for the annual package.
Solo – $9/month
3 social profiles excluding Pinterest, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and 0 team members.
Standard – $49/month
10 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and separate workspace for each client
Professional – $99/month
30 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, 15 team members/clients and can add up to 30 additional social profiles and 15 members for $49.
Advanced – $182/month
Custom social profiles and team members, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, platform on your domain and interface branded just for you.
In addition, you can also buy a content bundle containing 20 unique templates tailored for your business, starting at $149.
But if you just want to get the life time access of PromoRepublic at the lowest price, click below
Conclusion
If you find creating share-worthy social posts challenging, then Promo Republic will be ideal for you. Compared to other media management tools, Promo Republic is relatively easy to set up.
You can either create your designs from scratch with the graphics editor or store ready made designs for further use and modification. Even the most artistically challenged person will be able to create an impressively designed post.
Using Promo Republic will help you create quality content and get the most out of social media marketing.
As of today, there is no proper alternative to Promo Republic. Most tools either edit graphics or simply schedule your posts, but rarely can do both.
So save yourself and business some time, by exploring Promo Republic and all that it has to offer.
Reliance Jio has fulfilled its dream of taking over the data market and the 4G space in India. From December 2015 up to 2020 the marketing and growth strategies employed by Jio have enabled this company to emerge with giant like proportions and establish itself as a leader in Indian telecom space. Bharti Airtel was next with a share of 24%, while Vodafone Idea was third. State-owned BSNL commanded more than half of the market share in wired internet subscribers.
Reliance Jio now leads the chart by grabbing 52.3 per cent of the overall data market share, followed by Bharti Airtel at 23.6 per cent share in the quarter ended March 2020. According to the Telecom Regulatory Authority of India (Trai) the number of internet subscribers in India increased to over 743 million at the end of March 2020, with a growth rate of 3.4 per cent on a sequential quarter basis. Around 97% of the subscribers use mobile devices for internet access. Vodafone Idea held the third position as its internet subscriber market share at 18.7 per cent for the period in reference.
Which is why the number of wireless internet subscribers stood at 720.7 million, while the wired internet subscribers were 22.4 million. Internet access with a minimum capacity of 512 kilobits per second or more is defined as broadband connectivity. The top five service areas in terms of internet subscriptions wired and wireless were Maharashtra (63.01 million), Andhra Pradesh including Telangana (58.65 million), UP (East) (54.60 million), Tamil Nadu (51.64 million).
Reliance Jio Infocomm Limited was founded in 2007. In 2010, it acquired 95% of Infotel Broadband Services Limited. In 2010, it acquired 95% of Infotel Broadband Services Limited. This lesser known company was attractive because of the service and opportunities it offered in exchange for the price tag. The IBSL is what allows Reliance to develop its 4G network all over the country.
Reliance Jio first product was the Lyf smartphone which was launched in the India markets in 2015, which did not generate sufficient demand. In 2016, brought Reliance Industries Limited 42 annual general meetings. It was here that Ambani first announced his plans to take over the 4G space in India, with the launch of Reliance Jio.
number of subscribers increasing from 2017 to 2019
Jio takes over the market
The reason for jioâs successful marketing strategy is that it is unilateral and is the same service offered for free. The initial scheme that accompanies the launch off jio was free services till March 2017. With this scheme each individual was given access to free SIM cards with free voice calling and free 4G data to fulfil their browsing skills.
Reliance Jio reached its goal of 100 million subscribers in February 2017 just within 170 days and by June 2017 it had 200 million subscribers, thus making a record for the fastest growth of users. As of December 2019, Jio is the third largest telecom service provider in the world and has a network of close to 400 million subscribers.
Before jio, people paid between Rs.200 and Rs. 500 for limited 3G mobile data. In jio case the company had an advantage as the product was free when it was introduced, it disrupted the entire telecom space in India and brought high speed data to the general public. People were now streaming movies watching videos, video calling all from their mobile phones.
jio’s profit in 2019 and 2020
The six month free period served as an opportunity for the company to test put their product and the use the data from that period to optimize its network to the need of the consumers. When dual sim became popular, it became easy for individuals to retain their Jio SIM cards and use them for mobile data while also keeping their original phone numbers for other purposes. The company brought out new products like 4G enabled phones, broadband services, TV services and many others.
Generating a demand and created a customer base is the first step. Then comes the task of long term retention. For Jio the referral stage was particularly important as other telecom service providers had not caught up with a 4G network of that magnitude. With coverage in all 22 telecom circles, Jio became the largest mobile network operator in India by 2019.
In the financial year 2019 -2020 profits have increased by 88%. Revenue increased by approximately 40% and EBIT rose by 64%. In fact, during the corona virus pandemic, Jio reported that data usage on their network increased by over 50%. Jio has also launched in September 2016, along with the Jio music app, video streaming app and other accompaniments.
The JioPhone was launched in August 2017, with subsequent models being introduced in 2018 and in 2020. These phones are created to answer the complementary demand for affordable 4G compatible phones, generated by the original demand for 4G data. For the manufacturer of these phones, Jio has partnered with Google. Apart from this the company has also launched Wi-Fi routers and other electronics.
Quick Service Restaurants or QSRs or Fast Food Restaurants are a type of restaurants that serve fast food or Quick Service to their customers. QSRs are more popular than traditional restaurants due to a number of reasons. The most important reason is that it has a low ticket size. That is, for a price much cheaper than what you need to spend at cafes or restaurants, you can get quicker and better service. The number of Quick Service Restaurants is increasing day by day. Hence, it becomes essential to adopt right marketing strategies for you to remain at the top of your business.
Marketing Strategies For QSRs
1. Create A Good Website For Your QSR
A good website attracts many customers. People will research about your business and when they go to your website, they must not be disappointed. You should add pictures and videos of cuisines offered at your QSR so that people are attracted towards your business.
Make use of Search Engine Optimization (SEO) tools so that your website pops up at the tops when someone searches âQSRs near meâ or âFast Food Stores near meâ.
Add your QSR on the âGoogle my Businessâ listing to improve the chances of people finding about your restaurant.
Add details such as opening and closing hours, contact number, website, etc so that people get to know about your QSR.
Google My Business Listings Will Show Your QSR When People Search On Google
2. Use Social Media Marketing And Make Your Presence Strong On Social Media Platforms
Social Media Marketing (SMM) is the best digital marketing strategy as almost everyone uses social media nowadays. Instagram alone has over a billion active users daily. Therefore, choosing the right Social Media Marketing Strategies will help your QSR to grow. Some important points of Social Media Marketing are:
Use paid advertisements offered by social media platforms to reach out to more and more people
Collaborate with Food Bloggers and Influencers that can write good reviews about your QSR. These people have a huge presence on social media and collaborating with them can increase the number of customers of your store significantly
Be active on social media. People are interested in businesses that are active on social media. Post regularly about the dishes you offer to your customers and about offers and deals.
Reply to every query and complaint by your customers through social media.
Use The Power Of Social Media To Build Your Customer Base
3. Partner With Food Delivery Apps
This is the only thing that will help run your QSR during current times as people cannot visit your QSR to enjoy their favourite meals. This will also help you to reach more people and gather new customers as their will be some people who will get to know about your QSR through these apps only.
Zomato, Swiggy, Uber Eats, Dunzo and Foodpanda are some of the most popular food delivery apps in India.
4. Email Marketing
This still remains one of the most important business strategy. There are many tools available online for the creation and sending of good quality commercial emails to your customers. Also, in comparison to social media marketing, email marketing can be more personalized and more economic. Almost all people check their emails regularly and find these types of personalized emails attractive.
You can send emails to your loyal customers informing them about offers and discounts
You can send them personalized offers (Just For You!). Such types of personalized offers will attract your customers
Send them emails regarding changes in menu and items that are âTodayâs Specialâ
You can partner with local offices and workplaces around your area. This will help in the growth of your QSR especially if your business is new. You can reach out to them and offer them deals to deliver food items at discounted rates for their employees. This will also initiate the process of mouth-to-mouth promotion which will lead to the increase in number of your customers.
6. Offer Deals And Discounts To Your Loyal Customers
Show your gratitude to your loyal customer base by offering them special discounts and offers. Offer time limited discounts. This strategy will attract your loyal customers as well as other people to buy from you.
7. Offer A Good And Hygienic Dining Space
Although some QSRs have minimal dining space, it must be good and hygienic so that people feel comfortable sitting there and eating. Some QSRs such as McDonaldâs also provide free Wi-Fi service to their customers. If a customer visits your QSR and isnât satisfied, he/she wonât visit again. As they say, âFirst impression is the last impression â. This in fact is true in this case also. Also maintain a clean and safe working environment for people that work at your QSR.
Adoption of good marketing strategies is a very essential process for the growth of your QSR or any other business. Choosing the right strategies and implementing them correctly will lead to success and growth while the opposite can lead to the downfall of your QSR. Some of these marketing tips can prove out to be difficult to implement, but once they are implemented correctly, they will undoubtedly bear good results for your QSR.
Thereâs never been a better time for a startup. While many people out there are saying that the market is saturated, there are too many âfakers,â and that you canât make money online, several individuals are out here killing it every day. So, why is it that some people have no trouble making a ton of money online while many never make it out of the startup phase?
It has to do with your marketing strategy. The problem with online business is that itâs so easy and accessible. Back when you wanted to start a brick and mortar business, there was a lengthy process to go through. The steps of applying for loans, permits, licenses, getting a building, and all that weeded out the fakers. In the digital world, anyone can call themselves an expert in something and start a business today. What will give you a leg up over your competition is having the best startup marketing strategy for your startup. In this guide, Iâm going to help you map out your strategy so you can achieve greatness.
What is a Web Marketing Strategy?
marketing strategy
Your web marketing strategy is the series of actions that youâll take to help grow your company. You need to have everything figured out ahead of time, so you know what to do as each problem or issue arises.
You should have a firm understanding of all the following points before you ever spend a dime on marketing or start offering services of any kind. Letâs take a look.
First, what are you doing with your business? Are you trying to generate leads? Do you want to bring attention to something? Do you already have clients, but are trying to bring better results for them?
Whatever it is that youâre trying to do, you need to give it a name and stick with it. Your ultimate goal should be to achieve a business that satisfies you spiritually, emotionally, and financially.
Think about it this way. If youâre dating and youâre trying to find the perfect partner, you likely have a few traits in mind of your ideal person. Maybe youâre looking for someone with brown hair, blue eyes, with a career-focused mindset, who likes to spend time outdoors.
You need to do this with your business, Take note of all the things you want your business to do for your life and how you envision getting up and going to work every day. Once youâve done that, under each point you made, figure out how youâll get to the desired goal.
Understand Your Audience
startup marketing strategy
One of the most powerful things you can do is create a buyer persona. This person is your ideal customer or client, and they need to have an exhaustive description. Youâll have a solid understanding of who your audience is, what they like, and what motivates them to buy something.
When you create a buyer persona, you want to keep some of the following things in mind:
What motivates them?
What discourages them?
Pain points they might have.
Why are they here?
What excites them?
What exhausts them?
You can go on and on with this, but you want to be as comprehensive as possible. When you understand your buyer, youâll have an easier time writing copy, crafting emails, and building funnels that appeal to that specific person.
Hereâs an example of a buyer person named Supermom, âMy buyer persona is a stay-at-home mom between the age of 25-35. She has two kids under the age of 10, and she values her health and the health of her family. She tries to eat healthily and cook quality meals every night, but between wrestling her kids, yoga classes, her kid’s soccer practices, and volunteering at the church; sheâs left with little time at the end of the day.â
That buyer persona might work for a company that sells pre-packaged healthy meal plans that you can purchase a week ahead of time and plan into the week. It allows the mom to feed her family a healthy dinner, and she can always have one available when the day drags on longer than planned.
In this section, letâs break down the four steps of every sales funnel. Youâll find a lot of variations, but these are the four primary steps you should always refer back to.
Awareness
Interest
Desire
Action
With Systeme.io, we focus on making it easy to create funnels using these four steps. Our funnel builder allows you to appeal to the psychological side of these steps.
Letâs work our way down from the top.
Awareness
Here is where you are teaching people about your brand. Youâre introducing them to your company but not trying to sell them something. A lot of businesses skip this step, and they wonder why they arenât having success. Think of this as going up and introducing yourself to someone youâve never met before.
Interest
At this step of the funnel, the customer has seen your brand, and they are opening their ears to listen a little. They may even show that theyâre interested in the company and they want to learn more about what you can do for them. Here is where you want to start preaching the benefits of your product or service.
At the desired stage, the customer is now interested in doing business with you. Theyâve decided that your product or service is useful and they want to purchase it. Now you donât have to sell anymore, you need to provide them with the information they need to buy. Here is where upsells will occur as well.
Action
Finally, the customer is taking action, and you might even be up selling them on something else. At this stage is where retargeting occurs as well. Many people, even though they seemed interested at first, will back out.
Where are your buyers?
marketing strategy
Okay, so now you know who your buyer is, and you have an awesome funnel that is bound to convert traffic. Now you need to get people into that funnel.
To do this, you need to find your buyers. Letâs go back to our buyer persona to do this. So, we have a stay-at-home mom who values her health, loves her family, does yoga, and is young enough to be on the cutting edge of technology.
Where do you think she might hang out online?
She might be on Pinterest, checking out design ideas for her home.
Maybe she’s on Facebook during her short period of free time when the kids are running around
Or she could be googling information about cheap and healthy weeknight recipes for children
If youâre trying to build a web marketing strategy around this buyer persona, you need to know where she is and what she is doing there. Understanding this will not only help you create the right ads and copy, but it will help with your funnel as well.
Remember that personalization is key with your sales funnel, so the individual needs to think that this funnel was explicitly made for them.
You hear it all the time on platforms like Click funnels; they talk about funnel hacking. With Systeme.io, we like to call it âcustomer research.â
Itâs important to know where you find your audience because each platform has a different intent.
People on Google are usually there to find information or buy something
People on Facebook are there for entertainment
People on Youtube are often there for information or entertainment
People on Pinterest are there for ideas and inspiration.
Your startup will perish if you donât have the right web marketing strategy. But, in addition to strategy, you need the right platform to run your business. In 2020 and beyond, itâs essential that you have a highly functioning and well-converting sales funnel as well as the best landing pages.
You also need email marketing tools, customization options, a blog, a place to sell your stuff, and automation that take some of the grunt work out of your hands.
For that, you have two options. You can scour the internet to find five or six different marketing platforms and see if they work well together. Or, you could get a 14-day free trial of Systeme.io and get everything you need in one place.
Systeme.io provides easy to use funnel building tools, email marketing, automation, and more. Best of all, you can get started for free and take your business from a startup to wild success in no time.
Be sure to keep all the points outlined in this article in your mind while youâre building your funnel. Remember,
Know what you want to accomplish
Understand your audience and create a buyer persona
