StartupTalky

Tag: marketing strategy

  • Innovative Marketing strategies of Signal | How Signal emerged as a Successful secure messaging app?

    Would you be willing to use a messenger app for free that provides you with different features, all that you need? With a simple minimalistic user-friendly design. Allowing you to connect with your friends, text them with Bitmoji, GIFs, a wide range of filters to choose from, emojis, stickers, fulfilling your wants to have a business account. The answer is obviously a yes, an all-in-one flexible app that does it all. But all the while having zero respect for your privacy, no etiquettes are followed, selling and collecting your personal data to target ads.

    One application that emerged as a successful secure messaging app is Signal which applied distinctive marketing strategies to compete against the tech giants.

    Use Signal: Elon Musk
    Few Things to Know about Signal
    Comparison between Signal and other different apps
    How has the Signals messenger app integrated distinct marketing strategies?
    FAQ

    How is the Digital Tech World working in this era?

    Artificial intelligence has worked wonders, but there lies a negative side to it, and you cannot ignore it anymore. The products, services we use for free are working against, what we think, and the tech world needs to dismantle the patterns that it has created.

    Tools that were designed to work for us are now controlling us, leading to a destructive future with Artificial Intelligence that constantly bombards you with all the information that is not needed by you at the moment.

    The Social Dilemma

    The Netflix documentary that was released back in 2020 has given us insights into the horrific truth about the way social media platforms and algorithms work. One of the bone-chilling quotes by Hövermann is:

    “If you’re not paying for the product, then you are the product” — Daniel Hövermann”

    Now that people are more wide-awake, they prefer Ethics and Privacy over everything.

    Use Signal: Elon Musk

    The breakthrough was Elon Musk chimed in the conversation, suggesting the messenger app on Twitter. Musk’s tweet consisted of two words: Use Signal.

    Elon Musk Tweet about Signal
    Elon Musk Tweet about Signal

    And the app Signal boomed. People started downloading it; the Signal Advance Inc. stock rates went up as many confused it for the company which owns the Signal Messenger. A clarification came from Signal Advance Inc. later itself that it is not the company that owns Signal Messenger.

    7 Innovative Marketing Strategies of OnePlus that Revolutionized Itself and the Industry
    One of the major reason behind the success of OnePlus is its innovating marketing strategies. So, lets look at Top 7 marketing strategies of OnePlus.
    StartupTalkyAnagha S

    Few Things to Know about Signal

    A quick look into the secure messaging app Signal which keeps all of your conversations private.

    • The messenger app was launched in 2014 by Signal Messenger LLC and Signal foundation.
    • You can manage group chats, texts, photos, videos, and voice messages via the messaging app.
    • The app is famous among journalists, officials, and people who love being private.
    • It’s available on Android, iOS, and desktop.
    • The end-to-end encryption feature does not allow even the company to read your messages. As the local backups can be enabled or turned off by default.

    Comparison between Signal and other different apps

    When Mark Zuckerberg’s vision of integrating these three Facebook, Instagram, and WhatsApp was happening. Comparisons started between Telegram and the Signal messenger app. Which one is better, with what features, when the question floated around other social media apps and started trending on Twitter.

    The New Privacy Policy of WhatsApp

    Not sure about the new Privacy policy about WhatsApp that came along with its update. Leaving its users with no option but to accept the new Privacy policy over which loomed questions and doubts also led to popularity of Signal.

    How has the Signal messenger app integrated distinct marketing strategies?

    Referral Traffic

    Signal simply gave a solution to people who were looking for an alternative compared to other messenger apps with one promise. End of a data breach, complete privacy, and following the etiquette of ethics. Giving us a reason to share the app, making it go viral-coefficient.

    Collaboration

    Signal recently collaborated with other pages on Instagram, @plasticthing to shed light on its message while also reaching a wider range of audiences on the page of @plasticthing.

    Plasticthing collaboration with Signal
    Plasticthing collaboration with Signal

    Word of mouth

    People talked on Twitter when WhatsApp was about to update its privacy policy. Sending it into a frenzy, the audience not only started comparing the features of WhatsApp to the Signal Messenger app, but also its other rivals. They engaged us and created a dialog among the people.

    Influencer Marketing

    Though it was not intentional to get Elon Musk to influence people, asking them to use the app. The app was successful in having its conversational rates go up. People who saw the tweet by Musk built a trust factor among the people.

    Those who saw the tweet did go to the play store (for android users), searched the app under the influence, and downloaded it. Switching from the competitors‘ apps to Signal. They took advantage of the situation by marketing it.

    Social media Marketing and Digital Marketing

    An IGTV video of Taraji. P. Henson responded with the main key message:

    “We know nothing”

    Trying to interact with the audience on a more personal basis and establish that relativity factor.

    In their posts describing how different apps works. Harvesting our personal data and targeting ads accordingly. Asking us to make the better choice that we do have the freedom to choose, break free from the apps that constantly keep us under surveillance. Not to endure the problem because it lays underneath invisible. Harvesting data and monetizing it.

    Zerodha Marketing Strategy | Success without advertising
    Zerodha is an online brokerage platform cofounded by Nithin Kamath who never believed in advertising. It is a deep analysis of Zerodha’s Marketing Strategy.
    StartupTalkyPoonam Chauhan

    Conclusion

    Signal, is yet gaining popularity and competing directly with the tech giant apps, with people being more aware of problems arising related to their privacy. Signal has been effectively using the marketing mix strategies, nailing the question of:

    “What does it mean to successfully market?

    Connecting with the audience at the right place and time.

    FAQ

    Who is the founder of Signal?

    Signal was founded by Moxie Marlinspike and Brian Acton in 2018.

    How does Signal make money?

    Signal being a non-profit organization makes money through donations.

    What is Signal?

    Signal is a free and open-source application founded by WhatsApp co-founder Brian Acton. It provides users with privacy in messaging. It is an instant encrypted messaging app through which a user can send photos, videos, voice notes, etc.

  • Heard of Wai Wai Noodles? | Wai Wai Noodles Marketing Strategy

    Wai Wai noodles is an Instant noodle brand. It has a completely different fan base for the people in Nepal, India. Here is the reason? The brand has had its presence since the year 1972, starting in Nepal.

    Now offers its noodles to 32 different countries. The message the brand gives out is to: Eat it anyway, anywhere, 2.3 billion packets of the Wai Wai noodles are made every year.

    Wai Wai noodles are made in India. Which now has a 1000 crores revenue in India and plans to expand its entity by the FY22 to 1500 crores as per its goal, says Varun Chaudhary, the Managing Director of CP Corp Global.

    Shifting Consumption patterns of food
    The marketing strategy of Wai Wai noodles
    FAQ

    Shifting Consumption patterns of food

    The pandemic has changed many things. We have shifted from work to office to work from home. Wearing formal, but now comfortably sitting in your PJs. Sitting and working from home is hectic, and you look for snacks that can be cooked or made instantly.

    Where Wai Wai noodles come into the picture. The brand has been existing for so long with such a strong fan base in Nepal. How has it managed to get going for a long time?

    Analysis Of Coca-Cola’s Marketing Strategy And Campaigns
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    StartupTalkyPV Vyshnavi

    The Marketing Strategy of Wai Wai noodles

    Inbound marketing

    This strategy is based on the three principles i.e., attract, engage, and delight your consumers. It’s somewhat similar to digital marketing. The initial stages consist of creating content and experiences that the audience, finds relatable to attract them towards your business. Later, engaging them with different tools to delight them.

    Relationship marketing

    Wai Wai shares a good relationship with their consumers. They create contests and other fun activities to engage with them on a one-to-one basis, with rewards They also curate fun activities for interacting with their audiences like #NoodleDoodle, #WIC (What’s Indian cooking), and #CWWC (Catch Wai Wai cup).

    Multicultural marketing

    Talking about the fan base that the company has in Nepal. How do you think the company created it? Of course, it is obvious! They planned it long ago as they were looking for a good place with a geographic area that in some ways would be relevant to the product they were launching.

    People of Nepal, belonging to the hilly areas of Nepal share a common resemblance of culture with their love for the company’s product. The northeast accounts for more than 60% of the market share in India itself.

    Global marketing

    Wai Wai has a plan and a target ahead. To grow bigger and better in the coming year and plan to set up new manufacturing units to achieve the Organizational goal of becoming an Rs.1500 crore entity by FY22. That also means that it could be visibly catering to audiences beyond India. The business could also work wonders in Singapore, China, or Japan, keeping in mind the cultural factor. It could be a huge success if the brand established its position strategically.

    Influencers and Micro-influencers

    Including the recipes shared by the fans, Wai Wai has reposted them on their reels. It not only includes fans but also influencers and micro-influencers alike, who have a love for their noodles and are foodies on Instagram to increase their reach. Which includes pages like @sassinmyspoon, @thefoodanddrinkdiaries, and influencers @iamsukhmanibedi, who is a singer, songwriter, and actor.

    Buzz marketing

    They create content with a message that is clear, concise, and relevant for their growing community. Creating a buzz around their content.

    Content marketing and Video marketing

    Content marketing plays a major role along with inbound and digital marketing. It can ensure that your audience keeps coming back to you for the content that you create, publish and distribute among them.

    Wai Wai has an average of around 600-1000 views on their IGTV videos on Instagram. It actively is involved in giving out recipes for their noodles. It is also using the reels feature to its advantage, smartly using it to wish the audience on the festivals celebrated in India.

    Social media marketing

    Social media marketing or having an active presence on social media, Having consistency and engaging with your audience on a more personal basis. Wai Wai has been using Instagram, Twitter and Facebook effectively to market its product out there consistently. Not only the brand is promoting and marketing its product. But also entertaining their consumers to engage with them.

    Wai Wai on Twitter
    Wai Wai on Twitter

    Innovation

    Noodles can’t just stick to being noodles here. They are innovating creative ideas and sharing them on their social media platforms. This includes Sambariya Stir Fry, Noodle Thepla Wrap, Vegetable Noodle Upma, all traditional Indian recipes with a twist.

    They have come up with the #WaiWaiTwist. They also have different flavors for different market segments like Chicken and Masala Atta Noodles, Curry delight, and more. Not only that, they are doing away with ideas of stereotyping, with their creative ad campaigns.

    Lays Marketing Strategy | Promotion Strategy | Advertising
    Lays is the most popular potato chips brand worldwide. Here is an insight of Lays marketing strategy, promotion strategy, Swot analysis, & more.
    StartupTalkySushree Sangeeta Behera

    Want to thrive your business?

    Take it from the story of Wai Wai.

    FAQ

    Is Wai Wai from Nepal?

    Wai Wai noodles is produced by the Thai Preserved Food Factory, Co., Ltd. (TPFF) in Thailand and by the Chaudhary Group in Nepal.

    When was Wai Wai founded?

    Wai Wai Noodles was founded in 1972 in Thailand.

    What is the market share of Wai Wai noodles in India?

    Wai Wai noodles has 20 per cent of the instant noodles market in India.

  • The Creative Marketing Strategy of Asian Paints

    We are well-familiar with the popularity of Asian Paints in India. The company was established in 1942 as a paint manufacturing firm. Asian Paints has been the leading paint company for over 70 years, since its establishment.

    Asian Paints is tremendous with its paint quality and apart from that, the company is quite famous and impressive with its colorful advertisements. With this, Asian Paints functions on the incredible marketing strategies that cover up its all grounds of services including place, promotions, price, and product. The marketing strategies of Asian Paints are very impressive as it has kept the company on top, always.

    Asian Paints is headquartered in Mumbai, India, and is known as the third-largest paint company across Asia. Its services operate in more than 19 countries under various subsidiaries. Asian Paints has its subsidiaries established in numerous countries, which are titled APCO, PPG Asian Paints, Sleek Kitchens, Kadisco, Berger, Taubmans, Scib Paints, and many more.

    The company has optimized its marketing strategies in a very competitive way and presented the company with a very strong market position. Asian Paints manufactures its paints in a very distinct manner of categories in various forms such as decoration, industrial segments, and automotive. In this article, we’ll be discussing the marketing strategies of Asian Paints. Let’s get started!

    Product Marketing Strategy of Asian Paints
    Place Strategy of Asian Paints
    Promotion Strategy of Asian Paints
    Price Strategy of Asian Paints
    FAQ

    Product Marketing Strategy of Asian Paints

    Asian Paints majorly focuses on manufacturing products that are decorative and of great quality. Its key product is industrial paint. Alongside, the company produces paint solutions and services for homes.

    Asian Paints manufactures products for not only one category of audience, in fact, but the company sells its products to various segments of customers through targeting strategies. We have described some of its specialized products and their target audience right below:

    • Apcolite, tractor distemper, and tractor emulsion target the customers from the economy segment.
    • Asian Paints Royale targets its customers from the premium segment.

    Moreover, the company also offers undercoats, coatings, putties, and primers along with its other services. Therefore, Asian Paints provides a complete package of painting solutions along with appliances and tools.

    Place Strategy of Asian Paints

    Asian Paints is quite famous on the global level also. The company operates in many countries across the globe. Asian Paints optimizes its place strategy through 5 regions network including the Caribbean region, the South Pacific region, the Middle East region, South East Asia, and South Asia. Asian Paints holds a wide distribution network with a strong market position.

    Asian Paints provides an open-door and flexible policy for dealers for getting into the retail market and work on marketing and distribution nationally. The company is India’s largest paint company whose manufacturing factories are established in many countries.

    Top Paint Companies In India | Best Paint Brands
    Discover the top paint brands in India that redefine colors and deliver exceptional quality for residential and commercial applications.
    StartupTalkyAkshat Hawelia

    Promotion Strategy of Asian Paints

    Asian Paints has optimized its features and services entirely for market promotion. The company uses great innovative techniques and taglines to promote its products to a specific segment of customers. It uses taglines to catch the eyes and ears of its target audience and they would reach out immediately.

    Through this strategy, Asian Paints receives great customer support and sales. Along with this, the company advertises its products through various channels to reach out to customers.

    Since its establishment, the company’s advertising part has become more substantial and majorly focused on brand awareness. Asian Paints has signed with various prominent celebrities in India such as Deepika Padukone, Ranbir Kapoor, and Rahul Dravid as its brand ambassador.

    Asian Paints organizes various campaigns and social media contests to promote its products and attract more audiences.

    The company’s website provides the customers with the features of uploading their pictures with their walls painted by Asian Paints products.

    Price Strategy of Asian Paints

    Asian Paints promises quality and standard products that’s why it keeps its pricing higher than its competitors.

    However, its products are manufactured for different segments of the audience so that there wouldn’t be an issue of price. Such as its premium products which are specialized for high-income people and medium and economic segment of customers, the company offers different products at the best pricing.

    Besides, its price segments also vary based on the raw material used in the product and its features. Asian Paints offers paint’s discount offers for its customers at high pricing. The company’s painting consultancy services are pretty much higher than the painting service providers.

    Asian Paints marketing strategy isn’t based only on its products, price, or promotion. The company optimizes its marketing strategy through segmentation, positioning, competition z targeting, and analysis.

    Asian Paints: Asian Paints: A Leader in Innovation in the Paint Industry | Founders | Business Model | Case Study | Marketing
    Asian Paints is the leading paint company in India. Here’s taking a look at its ts business model, products and tools, marketing, revenue, supply chain network, distribution channel, case study, and more!
    StartupTalkyRishita Jain

    Conclusion

    Asian Paints is the leading paint company across India and is known as the third-largest across Asia. The company made an annual revenue of around INR US$2.9 billion in 2020. Its paint products are categorized into various segments such as innovative, automotive, decorative, and industrial.

    Alongside, Asian Paints provides painting equipment also including wood primers, strainers, wall primers, and putty. Asian Paints holds a very strong position in the market and with its current marketing strategies, the company is set to achieve more heights of success.

    FAQ

    Who is the founder of Asian Paints?

    Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil founded Asian Paints in 1942.

    Is Asian Paints and Indian company?

    Yes, Asian Paints is an Indian company founded in 1942 by Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil.

    What is the revenue of Asian Paints?

    The revenue of Asian Paints is US$2.9 billion as of 2020.

  • Dunzo Marketing Strategy: How Dunzo Used Social Media To Its Advantage

    The food supply was taken over by apps such as Swiggy and Zomato and Ola, Uber and Rapido took over the rides. But Dunzo combined both possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting source of services.

    For them to focus on social distance and hygiene controls immediately when creating a brand recall is of utmost importance. Here is a Dunzo Case study that focuses on the dunzo marketing strategy.

    What is Dunzo?
    Dunzo’s Marketing Strategies
    Frequently Asked Questions

    Dunzo Company Profile – Business Model | Founders | Revenue | Competitors | Funding
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. We yearn to live hassle-free lives. And smartphones have a major role to play inachieving this dr…
    StartupTalkyRishabh Rathi

    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport. It provides food supply, pick-and-drop facilities, distribution of packages, local messages and a whole list that goes on. The Dunzo USP, can be understood with Dunzo tagline, ‘Let’s Dunzo it’ which basically means that the platform is the destination if anything is to be moved from one location to another. The Dunzo founder is Kabeer Biswas, who launched the platform in January 2015. The headquarters of Dunzo is based in Bengaluru Karnataka.

    Dunzo is the first direct investment of Google in India due to its sound approach. Some of Dunzo features of dunzo are its easy payment options, integration with social media, GPS tracking in real time, OTP assessment, cashbacks & discounts. Dunzo target audience is anyone and everyone who uses their smartphones.

    Dunzo logo
    Dunzo logo

    Dunzo Services

    Since Dunzo branding is based on being a consumer service platform, it offers a wide services such as sending packages, pick up and drop services, grocery or laundry delivery, local couriers, medicine deleivery, meat and fish supplies, online food ordering.

    How does Dunzo work?

    Dunzo is a simple app to use. The user raises a task, specifying what they want done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface, while dunzo customer care is  efficient in helping their customers.

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    One of the major reason behind the success of OnePlus is its innovating marketing strategies. So, lets look at Top 7 marketing strategies of OnePlus.
    StartupTalkyAnagha S

    Dunzo’s Marketing Strategies

    In its commercial campaigns, it faces many obstacles. The key goal of Dunzo marketing strategy is to spread knowledge about the multi-usefulness of the app by promoting it through using various means that can be online or offline. But since Dunzo marketing is done online these days, the platform uses Dunzo social media pages to successfully create a unique identity to its consumers.

    Dunzo’s USP

    References from Bollywood

    To draw people’s interest, Dunzo marketing uses phrases and dialogues from Bollywood. The everyday notifications are typically interwoven with powerful songs or film titles.

    Dunzo uses Bollywood References

    Meme Marketing

    In Memes and Dunzo Ads, the brand is an influential trend follower. Through Dunzo instagram page, you can see that the brand easily adapts to the Internet and its new meme-based posts for marketing becomes trending. The Dunzo memes are well known for being relevant and witty.

    Dunzo Meme Marketing

    Moment Marketing

    Dunzo moment marketing is a strategy where a brand designs marketing messages or advertisements by using relevant content from the current events. Dunzo is an expert when it comes to moment marketing because they pick up the right topic, which the customers know well about. These marketing campaigns capture the attention of people especially on social media and gain followers.

    How does Gmail makes Money?
    Gmail is a free mail service provided by Google. Lets deep dive to understand all the ways how Gmail makes money.
    StartupTalkyAbinaya Arangarajan

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    Social Media Marketing

    Dunzo marketing material is often vivid and coordinated with the key green or black colours of the Dunzo logo.  The brand creates a strong immersive environment, which instils optimism on small screens. As for Dunzo social media involvement, Instagram, Twitter and Facebook work well for the brand. It strives to spread daily life posts with the aid of its mascots, Harri and Dunya. These characters, dressed in Dunzo gears, represent the thoughts of a Dunzo-partner in daily circumstances.

    Dunzo branding aims on creating brand communication around its troops. The goal is to illustrate the operations and unity between the various brands because, in this time of crisis, they are all together. Dunzo also shares individual employee information and stressed their hard work to keep things going. The organizations in which Dunzo had collaborators were also communicated.

    Dunzo Social Media Marketing

    Dunzo Comic Series

    Dunzo ads has come up with a unique way of engagement called “Dunya Ki Duniya” revolving around a character called “Dunya” and her everyday life. This is a fun and a quirky way to market the brand and its services. Sometimes, Dunzo Memes also have other comics in them.

    Hyper-Local Communication

    As Dunzo manages hyperlocal supplies, it is important that the urban spaces for which Dunzo provides services are expandable. It did so by using graphic designers as well as by manipulating real-life images. Dunzo USP is to catch the pulse of the city and describes how it wants to make a part of people’s lives.

    Dunzo Hyper-Local Communication

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    Dunzo is a Bangalore-based startup in India. Know about Dunzo company’s business model, revenue model, founders, and more about dunzo business.
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    Twitter

    Like any other brand that deals with customer service, Twitter is key to Dunzo. Dunzo uses twitter to make customers feel heard with two-way communication. Recently, it has become more relevant than before as people tend to have more questions about deliveries during the lockdown. It is also helping them highlight available brands and operations

    Content in the Mundane

    One of the interesting aspects of Dunzo social media communication is how they create content out of mundane objects. These are almost always themed around food, something that works well because of the intrigue and relatability factors. Dunzo app help people look at these objects in a new light.

    Dunzo’s Content in Mundane

    Campaigns and Consistency

    Dunzo ads campaign got its inspiration from a famous Instagrammer ‘Dude with sign’ who stood in public places with signboards that had various topics like spreading awareness spoken about. Dunzo marketing strategy was among the first set of brands to have used the format in their communication. Since then, it is something that has been consistently used in their communication multiple times.

    Dunzo’s Woman Empowerment Campaign

    Dunzo brand positioning is such that it delivers nostalgia with the #90sRedun campaign. Dunzo uses memes to pay  tribute to iconic commercials by redoing them with brand integration, rewriting taglines with a twist, and utilizing these brands’ legacy to pull us back into simpler times.

    Dunzo 90’s Campaign

    Conclusion

    Dunzo’s marketing strategy success is evidenced by the fact that it became a verb, let’s say Dunzo! In order to increase public engagement, it is crucial that brands develop trendsetting marketing strategies. As companies expand, the clutter is important and the right audience is reached. Modern marketing techniques, which publicity companies would use, are available for this. With the help of this Dunzo case study you can also take tips and improve your marketing skills.

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    Frequently Asked Questions

    What is Dunzo’s USP?

    Dunzo USP – Mobile-based virtual personal assistant for the city and urban people, assigning real people to get complete chores involving consumer goods, for a specified service fee within the city limits.

    Who are Dunzo’s target audience?

    Dunzo’s target audience is anyone who uses their mobile. This is to create platform for all age groups to make use of it.

    What services does Dunzo provide?

    Dunzo can change the way you move things, how you shop and lets you access your city. Dunzo is an app that connects you to the nearest delivery partner who can make purchases, pick up items from any store or restaurant in the city and bring them to you.

    How does Dunzo work?

    Dunzo app is simple to use. The user raises a task, specifying what they want to be done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface.

    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport.

  • OnePlus – Whose Marketing Strategy Revolutionized Itself and the Industry

    One Plus since its launch in 2013, has grown to become a serious competitor to the established brands in the industry. Founded by Pete Lau and Carl Pei, OnePlus had humble beginnings with only 5 employees which have exponentially grown to employ 2700 people today. In fact, OnePlus has put an end to the duopoly of Samsung and Apple. In 2021, they claimed an annual turnover of $2 billion. The quick growth of the debutante company have brought in a lot of attention to the company’s marketing strategy.

    User Experience
    Collective Sense of Community
    Increasing People Participation
    Maintaining Excitement
    Generating Publicity Through Word of Mouth
    Tag Line and Advertisements
    Keeping the Memory Afresh
    FAQ

    User Experience

    Until OnePlus, android manufacturers were not particular about user experience. However, OnePlus observed this gap and decided to play in. They kept user experience and requirements as the base of their products. Their customer services are also driven by this ideal. When the customers felt that their demands and requirements are being catered to, the company was able to build up their trust.

    Collective Sense of Community

    Anybody using OnePlus will be aware of their strong community in which the brand always maintain a deep contact with. Today, it has more than 5 million members.

    From meetings to queries, OnePlus community is a go to place for all its customers and act as a bridge between them (customers) and the management. Another highlight is that, this community is a place of dialogue where the users can also submit their ideas and proposals to the firm.

    Increasing People Participation

    OnePlus primarily endorsed its products through their own customers. When they became brand advocates, the credibility of the firm increased. Apart from that, OnePlus provided high quality gadgets at competitive prices. As they gained public popularity, they slowly ventured into the social media space where they have immense support.

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    Maintaining Excitement

    OnePlus took a unique turn when it came to delivering their phones. To build up excitement and demand, they gave away gadgets initially only through contests and referrals from existing OnePlus customers.

    Just as they expected, it created a sense of spurring exclusivity which was never seen before. Because of this reason, every time when a OnePlus products is announced, the entire mobile industry waits eagerly for it.

    Generating Publicity Through Word of Mouth

    Working of quality and user experience, OnePlus was able to build a very strong customer base who trusted the company. A large portion of their popularity was spread through word of mouth.

    Their reach will be evident when one get to know that they sold 1.5 million handsets by 2014 in the international market without spending a single penny on marketing. This is the magic that quality and connectivity can do.

    Tag Line and Advertisements

    With the tagline ‘Never Settle’, OnePlus have conquered the social media market like never before. Their messaging posts ads had this tagline which was taken to their hearts by the customers.

    Their campaigns such as ‘Smash the Past’ have become a great hit.

    Through their effective marketing, they not only got a strong fanbase but also loyal advocates of the brand.

    Keeping the Memory Afresh

    While it is important to give the best to the customers, the time gap between each launch is also very important. Aware of such a scenario, OnePlus makes sure that they keep its memory alive within their customers.

    For this purpose, they launch different colours and editions in a staggered manner across the product lifecycle. Since they only launch one to two phones every year, they are capable doing this kind of production and launching in an efficient manner.

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    Conclusion

    OnePlus became popular by revolutionising the entire mobile industry by bringing in quality products at an affordable price. They were successful, mainly because, customers were also a part of this revolution. In fact OnePlus grew along with the expectations of the customers.

    Analysing structural gaps and being aware of possible pitfalls, OnePlus carefully steered up the ladder through careful calibrations and tactical approaches to understand and deliver according to the needs of the customers.

    FAQ

    What is the target market of OnePlus?

    The target market of OnePlus lies within the limit of 14 to 35 years of age.

    What is the market share of OnePlus in India?

    OnePlus has 48 percent market share in the smartphone market in India.

    Who is the founder of OnePlus?

    Pete Lau and Carl Pei are the founders of OnePlus.

  • Beachhead Strategy in Marketing | How Companies use it?

    Every brand has its own strategies and sets of rules to run the business and stay active in the market. Every successful brand has a serious scheme and plan that its employees swear by. Companies must make deliberate, informed decisions about their visual design and brand story in order to build a powerful brand.

    A brand strategy is a long-term plan developed by a company to develop its brand identity and establish a distinct perception in the market of its customer base. It involves precise and long-term objectives, the achievement of which leads to the creation of a strong image with high equity and credibility, as well as a competitive market position.

    Today’s market is based on impression and emotions, with a multiplicity of enterprises offering comparable products with little or few variations. Customers, in reality, pursue partnerships with businesses based on similar values. Having a brand strategy aids in the development of such relationships.

    There are so many different strategies used by the experts and one such strategy is the Beachhead Strategy. This article is about the Beachhead strategy and how the companies use it to boost their businesses.

    What is Beachhead Strategy?
    Beachhead Strategy as a Marketing Technique
    How Companies Use Beachhead Strategy?
    Risks of the Beachhead Strategy
    Conclusion
    FAQs

    Beachhead market

    What is Beachhead Strategy?

    Beachhead strategy
    Beachhead strategy

    The Beachhead approach was developed as a military concept for use in armed combat. The technique is often used while conquering and occupying hostile territory. The invasion should begin with low-guarded areas on the outskirts that are easier to take over and occupy, according to the Beachhead technique. These places then serve as a stronghold for the invading group, allowing them to launch an attack on the enemy’s central areas.

    The invasion group takes possession of a location that the enemies don’t consider essential. That region is then used as a staging area for excursions and campaigns across the territory. In marketing, it has a similar meaning, but it refers to techniques that do not include violence or murder.

    Beachhead Strategy as a Marketing Technique

    In commerce, especially for new businesses, the beachhead approach entails concentrating your assets on a single important range, such as a smaller showcase portion or item category, and conquering that region first, even overpowering that showcase, before expanding into larger markets.

    Typically, a newly launched item or service is first promoted in areas on the city’s outskirts, where the population is lower and lives are less active than in the city’s core. These ranges are used to evaluate the new product. The reaction to the item, as well as the promotion strategies, are all taken into account and examined. If there is a positive response, the same promoting practise is stretched across a longer distance and used throughout the range.

    The Beachhead method gives businesses an excellent opportunity to test their marketing ideas with the general population without spending a lot of money. The initial promoting push is reasonably limited in scope and money, and it grows to small ranges, which is reasonably inexpensive. Furthermore, the opinions produced by that small group of people are not only easier to collect and evaluate, but also a credible picture of what the reaction would be over a large area with a few tweaks of course.

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    How Companies Use Beachhead Strategy?

    This method is frequently employed by businesses to assure the success of their products and services. When they were first starting out, several big businesses adopted the Beachhead approach to achieve popularity and cement their place in the market. Facebook is one of the most successful examples of the new businesses that adopted the Beachhead method.

    When Facebook was launched, Myspace was the dominant social networking platform, and Facebook stood little hope of fighting with it. Facebook, on the other hand, was certain in its new product and innovation, as well as its target audience. What Facebook did is that rather than directly competing with Myspace, Facebook built a beachhead elsewhere. Initially, only Harvard students and alumni had access to Facebook. Facebook concentrated all of its resources and strategy efforts on capturing one university. The evident strategy here was to focus on one campus at a moment. It found locations where Myspace was weak and developed a Beachhead there. But by the time Myspace realised it, it was too late.

    Another great example is how Amazon first started out in the book market which at that time was very in demand and turned out great for the company. This allowed the business to create a beachhead model, and then Amazon moved into neighbouring product categories, then into various markets, finally becoming the world’s largest e-commerce company.

    Beachhead Strategy | How companies use it?

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    Risks of the Beachhead Strategy

    The beachhead technique is not without its drawbacks. The market dynamics as well as the sort of product/service are important considerations in the approach. The time that the company is not growing into new markets is a significant advantage for the competitors and financial loss for the business.

    It can be challenging to find the smallest market that is both large enough to be significant and tiny enough to succeed. Due to the restricted revenue options available, startups that choose the wrong beachhead are more likely to collapse.

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    Conclusion

    The beachhead strategy can be a gamble sometimes. It provides the prospect of allowing new players to enter the market alongside established players. It also has drawbacks in terms of limiting rapid growth because the strategy focuses on one market at a time. When using the beachhead strategy, a company must exercise caution. When a business sees a quickly rising market that fits its products and skills, it often rushes to establish a foothold in it. It’s easy to get caught up in the enthusiasm and overlook other potential market participants. Rivals may be seeking to establish their own beachheads with freshly created technology, thus ignoring them can be harmful.

    FAQs

    Why is it called a beachhead market?

    The beachhead strategy is named after the WWII battle of Normandy, in which Allied troops assaulted the Normandy beachheads, allowing them to control one of WWII’s most pivotal engagements.

    What are the required characteristics of a good beachhead market?

    The market is chosen based on the suitability of the resources available, the products, and the market itself.

    What is a beachhead segment?

    A beachhead market is the segment of the market that you wish to dominate with your internal startup idea first.

  • Fascinating Journey of Bisleri: Marketing Strategy | Expansion In India

    If you’re freaking thirsty, we would definitely go either for beverages or water. Moreover, 70 percent of people consider water as palatable. Bisleri is the paragon of purity and remarked as the original mineral water in the world so far. Bisleri extended its unit from Italy to Mumbai and provided ten-process of purification and mineralisation, by adding potassium and magnesium to savour the drink. Therefore, Bisleri is not only about the water, they also tout other drinks- such as Mango Juice, Spicy Cola, Soda, lemonade etc.

    Bisleri – Company Highlights

    Company Name Bisleri International Pvt. Ltd.
    Headquarters Mumbai
    Industry Beverage
    Founder Felice Bisleri
    Founded 1965
    Revenue $210 Million(2018)

    Bisleri – About
    Bisleri – Origin
    Bisleri – Expansion In India
    Bisleri – Net Worth
    Bisleri – Marketing Strategy
    Bisleri – Marketing Updates
    Conclusion
    FAQs

    Bisleri – About

    Bisleri was founded by an Italian businessman, inventor and chemist- Signor Felice Bisleri. He was born on 30 November 1851 in Verolanuova. At first, he developed Bisleri with the intention of an alcohol remedy which is made up of Cinchona, Herbs and iron salts. Factually, Biselri originated from a spring called Angelica in a town known as Nocera Umber.

    After the demise of Felice Bisleri, the brand originated in Mumbai in 1965 which was regulated by the Parle company in 1969 under the Late Shri Jayantilal Chauhan.

    Bisleri – Origin

    The thirst expansion happened after 1969, where Parle and Bisleri concurrently produced various products to the markets such as beverages, soft drinks and Soda. The brand became renowned across India and proposed to expand its brand overseas. The company came up with a different concept of selling Soda in two categories- Carbonated and non-carbonated mineral water, this spiked up the production of mineral water in India. The real shift happened in the 1980s where the company used PVC packaging and later converted it into PET bottles with an aim of an eco-friendly environment. Then, in order to augment the production, the company started providing affordable and convenient water bottles to the customers. This generation of people look for quality water, so without any dubious customers go for BISLERI from the shop. To sum up, the expansion of Bisleri in India began when there was a great need for mineral water. Extracting water is not a big deal for people, but it should be pure as gold.

    Bisleri – Expansion In India

    Over the years Bisleri has introduced a lot of products that have shaped the popularity of the brand and has multiplied its customer base. The company had also changed from blue colour bottle labels to its signature colour green in 2006 to stand out from its competitors.

    YEAR

    PRODUCTS INTRODUCED

    1991

    Bisleri 20 Litre can for homes and offices.

    2000

    Bada Bisleri, a 1.5 Litre bottle.

    2006

    Bisleri Mountain water from the Himalayas.

    2009

    Bisleri Limited Edition Celebration bottles available in 250L & 500L.

    2010

    Bisleri Limited Edition with Cricket labels available in 250L & 500L.

    2011

    Bisleri “Stay Protected” Campaign bottles of 15L.

    2011

    Bisleri Club Soda

    2012

    Bisleri Vedica, natural mountain water.

    2013

    Bisleri “Kiss to drink” campaign 500L bottles.

    2016

    Bisleri Pop soft drinks.

    2016

    Bisleri Rockstar 300L pack.

    2017

    Bisleri “one nation, one water” different language labeled bottles.

    2018

    Bisleri “Har Pani ki bottle Bisleri Nahi” campaign bottles.

    2019

    Bisleri’s Spyci, limonata, fonzo in new avatar.

    2020

    Bisler@doorstep delivery service.

    Bisleri – Net Worth

    Water scarcity has been a great issue in India, furthermore, bucolic struggles regarding water supply especially for cultivating the crops as well as needed water to cook for themselves. On the other hand, millions of people are affected by Water-borne diseases in India each year. This situation was considered by the Bisleri company and worked on. According to the reports, Bisleri company net worth is estimated at 3000 crores in rupees. Now the company has been growing at 40 per cent annually where each day the sales turnover is claimed to be 15 million bottles all over the world.

    Bisleri established 104 branches not only in its home country but also in neighbouring countries. Furthermore, Bisleri implemented its plant in Singapore and Japan and now slated to enter Sri Lanka, Bangladesh and other Middle-east countries to enlarge the business on a large scale. But the expansion of the company held a pause as there is sufficient manpower to enter a global business.

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    Bisleri – Marketing Strategy

    Despite the increasing competition in the packaged drinking water industry, Bisleri holds the largest market share of 36%. Even though Bisleri has diversified its products, it is widely known for its packaged drinking water. The company uses the 4P’s of marketing to keep its consumers satisfied and also increase its customer base.

    Product Strategy:

    Bisleri’s packaged drinking water is the main component in the marketing mix of Bisleri. Packaged drinking water is available in different quantities and return is available only for 20L and 5L packs. The other products offered by Bisleri include soda, which is carbonated water used to make combination drinks; vedica, the natural mountain water that has detoxifying agents; pop, a carbonated soft drink that comes in four flavours and urzza, a caffeine-free power drink that helps overcome fatigue by stimulating the mind.

    Pricing Strategy:

    Bisleri’s products are affordable and offer more quantity with less cost. Bisleri uses location-based pricing strategy. Bisleri’s products sold in restaurants, theatres, etc are costlier compared to retail shops.

    Place & Distribution Strategy:

    Bisleri maintains a solid supply chain with a fast distribution system. Even though the company’s head office is located in Mumbai, Bisleri has 15 plus manufacturing units across the country leading to large scale production and the company’s own distribution network in the manufacturing cities makes access to products easier. Bisleri also owns a large number of trucks that makes smooth and fast transportation possible.

    Promotion Strategy:

    Bisleri has adopted several forms of promotional activities from advertising on television, print forms to personal selling and usage of billboards, posters and hoardings. The brand also has a complete website detailing its various products. The famous one-liner ‘Biasleri is veri veri extraordinari’ in Bisleri’s first advertisement has captured the attention of a substantial number of consumers. The different campaigns Bisleri has initiated have given the brand a great deal of exposure. Notable campaigns include the ‘one nation, one water’ where labelling was done in different languages to connect with people from different regions; ‘Har Pani ki bottle Bisleri Nahi’ where they promote the idea that not all water is pure and hygienic like Bisleri.

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    Bisleri – Marketing Updates

    Bisleri’s latest TVC displays Bisleri’s Badal(the camel) and his thirsty rider seeking a shopkeeper for a bottle of Bisleri water. The shopkeeper gives the rider a local brand bottle of water which the thirsty rider is going to drink when Badal hinders and indicates that the water may not be hygienic and directs him to a shop that sells Bisleri water. Then Badal declares ‘Samajhdaar Bisleri Peete Hai’.

    The ‘Samajhdaar Bisleri Peete Hai’ is a 360 degree integrated campaign initiative by Bisleri to discern Bisleri from other brands in the industry. It also aims to reinforce the trust of the brand. Under the same theme, Bisleri has also introduced a service called Bisleri@doorstep which is convenient for people in these COVID times.

    Conclusion

    Bisleri’s growth from 1969 to 2021 is magnificent. The growing number of its customer base and the brand ability to maintain its lead in the industry speaks for itself in terms of the success of the brand. The unwavering quality and affordability of Bisleri’s products are the main reasons for the brand to defend its place as a key player.

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    FAQs

    Is bisleri owned by Parle?

    Parle and Bisleri concurrently produces various products to the markets such as beverages, soft drinks and Soda.

    Where does bisleri get water from?

    Bisleri extract water from different sources; underground water, rivers, and harvested rainwater. It follows 10-step purification process to provide pure water for their consumers.

    What is the USP of Bisleri?

    The purity of mineral water is the USP of Bisleri.

    Who invented Bisleri?

    Felice Bisleri has invented Bisleri in 1965.

    Who is the CEO of Bisleri?

    Angelo George is the CEO of Bisleri International Pvt. Ltd.

  • Freecharge Business Model | How Freecharge makes Money?

    Are you interested in gathering all the information about the business model of Freecharge? If yes, then here we have something that can help you out.  In this piece of writing we will walk you through the journey of Freecharge.

    Freecharge is an ecommerce website that has revolutionized the way people do business. It is the name that appears in everyone’s mind when somebody talks about doing phone recharge. It is one of the successful companies that has gained a million user base in its starting year. Cash shortages have punctuated Freecharge’s path, shifting leadership, from conquering the Indian market via mobile recharges to clinching the most significant purchase ever in the country’s startup community.

    We all know about the Snapdeal Acquisition. Right? It was one of the biggest purchase made up in the startup community.

    Axis Bank has purchased Freecharge from its parent firm Snapdeal for $60 million in the most recent development.

    Freecharge- About
    Freecharge- Business Model
    How Freecharge earns Money?
    Freecharge- Marketing Strategy
    Conclusion
    FAQs

    Freecharge- About

    Technical entrepreneurs- Sandeep Tandon and Kunal Shah established Freecharge, which was formerly known as Paisaback. Paisaback is like Groupon, a leading company in the United States that deals with promotional offerings such as rewards points, discounts, and vouchers. They began their business in Bombay. After discovering that a mobile phone retailer was deriving all of its revenues from the money generated by its prepaid client base, the company’s partners came up with the concept of Freecharge.

    Tandon and Shah eventually left Paisaback and launched Freecharge in August 2010. This website’s first service was mobile phone recharging. They quickly expanded its transaction verticals, including postpaid cell phone bills, DTH, data packages, and utility bills such as gas, water, electricity, and telephone bills.

    Soon after, they start handing out discount vouchers for popular food and shopping locations, equal to the recharge price. The site has 1.5 million customers and 10,000 sales daily thanks to partners including McDonald’s, Puma, Domino’s, Cafe Coffee Day, Crossword, Croma, and numerous e-commerce sites.

    Freecharge has almost twelve million subscribers and five million smartphone app downloads, according to the latest survey. It’s one of the greatest rates of growth in the recharging sector. Freecharge has partnered with numerous commercial websites such as MakeMyTrip, Myntra, and Amazon. If a user transacts on these sites using Freecharge, they get rewarded with Freecharge Credits.

    Freecharge claims to have a transaction time of 10 seconds and a success percentage of 99 percent. It has a 70% customer retention rate and a monthly use frequency of more than five times each user.

    founder of freecharge- Kunal Shah 

    Freecharge- Business Model

    Now comes the section where we are going to put light on the business model of Freecharge. It depends on two things which are direct recharge or online banking, and the second is a brand advertisement. One can access their service via a website or mobile app. When customers utilize their services, they are rewarded with money for shopping vouchers for major stores, restaurants, and cab services, making it a nearly free recharge. It operates in the same way as Freecharge’s large-scale advertising does, and the voucher owner receives more visits than any local news media, so it’s not a waste of resources for them.

    Now talking about the second source, which is a brand advertisement. For this particular, Freecharge has made tie-ups with several brands such as Dominos, Puma, Croma, Shoppers stops, and much more. When you recharge, you will get  rewards or discount vouchers for local shops. Premium vouchers can also be obtained by paying a small fee. Ultimately, your recharge gets topped up with deals equivalent to the recharge amount, thus rendering it accessible. So it is a win-win case for both other brands as well as Freecharge. Freecharge creates customers for other brands, and customers are happy with Freecharge because they are getting free vouchers.

    How Freecharge earns Money?

    Now the mystery must be sprouting in your head, how Freecharge is making money. Freecharge collects the email addresses of the users. They continue to post offerings to keep you connected to their family. They will also alert you if the membership has not been renewed. When is the time to recharge as they have your contact information stored. Promotions and discount coupons are delivered to this email. Freecharge has also formed partnerships with several banks, which give discounts for utilizing their products.

    They earn money from two sources.

    1. Service Providers – Freecharge profits similarly as the local shop gets some commission from telecom operators by offering recharge services for the company. Still, since it serves a far more extensive consumer base, its revenues are correspondingly higher. There are around 10 million users on the platform, so their revenue is comparatively high and the most significant source of income for the company.

    2. Coupons from Various Companies – This choice may appear counterintuitive at first, but it becomes apparent after you grasp the business aspect. Companies pay Freecharge to have their discounts shown on the portal, which you may access for free and for a nominal fee. Now the question must be why corporations would enable individuals to buy their items using coupons. Still, the entire couponing process is a marketing technique used by a company to increase sales.

    Freecharge- Marketing Strategy

    Freecharge has a long list of lucrative and fantastic items to its credit, and it has run several promotional campaigns to establish itself as a household brand. Its business approach is based on creative concepts. In India, television is a popular advertising medium with a large audience. Freecharge utilized this electronic media to begin its nationwide marketing. Coupons have been a critical difference for Freecharge since it offers unique alternatives that aren’t available elsewhere.

    Because its clients are its brand ambassadors, the firm also depends heavily on word-of-mouth advertising. Freecharge has used social media platforms like YouTube as an advertising tool to attract internet users and loyal clients.

    Conclusion

    There you go! Now you know all about the business model of Freecharge. It is indeed one of the successful startups of India who had acquired the largest M&A deal in India’s startup ecosystem. From the very beginning, Freecharge knew whom they were going to target. The millennials and the youth are the influential markets for the company because these are the people who spend half of the time on the phone. That’s why it became so much popular in a short period.

    The Axis bank acquisition of Freecharge is hoped to be best for both companies.

    FAQs

    Who acquired Freecharge?

    Axis bank has acquired Freecharge.

    Is Freecharge Indian?

    Yes, Freecharge is digital payment app in India, with headquarters in Mumbai.

    How did Freecharge make money?

    They earn money from two sources :

    • Commission from service providers.
    • Couponing process

    Who are the direct competitors of Freecharge?

    • Paytm
    • MobiKwik
    • PhonePe

  • WeTransfer- Marketing Strategy And Revenue Model

    WeTransfer is a platform wherein users can send and receive large files. Rinke Visser, Bas Beerens and Nalden founded the company in 2009. The founders named the platform, ‘Collect by WeTransfer’. WeTransfer revenue model is successful and let us see how it has worked for them in this article.

    The best part about this application is that the user need not sign up. You can send files up to 2GB of data and without any issues. It does not take too much data too. There are a lot of free users and there is also an option to pay and subscribe. You can send a particular file to one user or many users using the e-mail service.

    Transfer of WeTransfer to Amazon Web Service
    Not a Tech Company but an Idea Business
    Top Competitors Of WeTransfer
    Revenue Model Of WeTransfer
    WeTransfer Marketing Strategy

    Transfer of WeTransfer to Amazon Web Service

    The WeTransfer platform worked with a small service provider from 2009 to 2011. As the user base increased, the scalability and the increased traffic became a problem. For better complying with their needs, they moved to Amazon web services. WeTransfer then started using Amazon Simple Storage Service and Amazon CloudFront.

    Not a Tech Company but an Idea Business

    WeTransfer not only provides a platform for people to share files online on the go. They have a very important principle they use for the platform to make it stand out of the crowd. They provide 30 per cent of the ad space in the platform to artists and social causes. By doing so, they commit to be a platform that provides a place for new ideas to be born. They commit to this principle to provide their support in changing the world for good.

    Top Competitors Of WeTransfer

    WeTransfer is a platform that has only been in service for about a decade. This means that there are various competitors that provide the same services. The basic function of all these platforms is similar. The major difference comes in with the storage space, tools, and interface of the platform.

    Some major competitors for WeTransfer
    Some major competitors for WeTransfer

    The top WeTransfer alternatives are as follows:

    • Google Drive: Being one out of the range of products from Google, Drive is most used for the Gsuite tools. It is also the easy to use platform for many as Google’s other products work cohesively with it. The permission management of Google Drive is also simple and easy to use. This makes it a big competitor for WeTransfer.
    • Dropbox: With a simple interface, Dropbox offer 2GB basic storage to its users. This platform is best for coordinating and working online as it is easy to share content. Excellent permission management is also one other strength of Dropbox.
    • Smash: Smash works by providing an unlimited size on the sharable files in the platform. The platform does not charge its users while limiting the constraints to a few. The only limitation is that the files stay on the platform for 14 days in the free version. It is best suited for businesses which handle huge volumes of data on a daily basis.

    Revenue Model Of WeTransfer

    The platform has over 25 million active users every month. The client list also includes various big corporations throughout the world. Even with lesser users, WeTransfer competes with its established counterparts. The use of an arty and idea promoting interface brings the platform its Unique Selling Point. The ability to transfer data without registering also user likability towards the interface.

    The client list of WeTransfer includes many big names but it is still a small company. But, the revenue generating capability of the company is not at all in question . The company uses 2 main sources of revenue from the platform.

    How WeTransfer earns the revenues?
    How WeTransfer earns the revenues?****
    • The first method is from the free version of the application. It generates about 40 per cent of the total revenue of the product. The application makes use of full-screen ads in a creative design. This makes advertisements more visible and less disturbing to users. With the absence of banner ads, users feel more comfortable to work with the platform.

    Besides, the platform lends 30 per cent of its ad space to artists and ideas promoting creatives. This adds a colorful approach to the platform while keeping it simple and easy to use.

    • The other stream of revenue for the WeTransfer platform is the premium version. This subscription costs $11 per month and gives users a range of added features. This increases the limit for transfer to 10GB and provides a 50GB online storage space. The WeTransfer app also allows the user to make use of a custom URL. The premium subscription provides extra security to the sent files through password protection. Some of the top advertisers include Google chrome, Adobe Shutter stock, etc.

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    WeTransfer Marketing Strategy

    WeTransfer uses a creative marketing strategy for their product. To involve more creatives to push the platform up for a global boost, they started a new campaign. The platform has pinned the campaign, ‘Doubt. Create. Repeat’. It aims to promote the other products that the company has.

    The company has a name in creative community for supporting artists and their ideas. This new campaign emphasizes the power of doubting to bring up new ideas to existence. The company strives to create a platform with all the tools for creatives, to work on the go. With the new updated tools, creatives can do all they want. The new ad campaign also emphasizes the new features of these tools.

    With their roots in improving the creative community from the beginning, the mission of the company is to bring out a platform that enables creative professionals to work without boundaries in the current state of working from homes. By placing the people and their ideas first, WeTransfer puts lesser importance on technology and emphasizes the utility the platform provides to the creatives around the world.

    Conclusion

    With a deeply connected root to the creative community, WeTransfer is drawing its heritage in embracing each step of the creative process. With increased focus towards developing tools for aiding creatives in each part of the process, the applications Paste, Paper and Collect help artists flourish in the current generation of remote working. The latest ad campaign of WeTransfer, ‘Doubt. Create. Repeat.’ enhances their mission on a massive scale to attract creative professionals from around the globe to create world-changing ideas.

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    FAQs

    What is WeTransfer?

    WeTransfer is an internet-based computer file transfer service based in the Netherlands.

    What is WeTransfer used for?

    WeTransfer is used to send and receive large files.

    How does WeTransfer make money?

    WeTransfer has a dual revenue model; split between advertising and premium subscriptions.

    Is it safe to use WeTransfer?

    Yes, it is safe.

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  • How Policybazaar Witnessed Huge Growth with these Marketing Strategies

    We all definitely plan to buy insurance at some point in life. Be it life insurance, health insurance, or car insurance, in today’s world, it is very important to have insurance. Insurance acts as a safety net for us who financially protects us and our families. In India, people are very cautious when it comes to life and don’t take a risk when their families are involved. Hence the policy market of India is huge and people are very perceptive towards it.

    There is one such company in India named PolicyBazaar that gives a lot of information about different insurances. Since its inception, PolicyBazaar has served millions of customers and it was all possible because of the marketing that the company focused on. Know more about the marketing strategies of PolicyBazaar in this article.

    About Policybazaar
    Marketing Strategies used by Policybazaar
    FAQ

    About Policybazaar

    The giant insurance aggregator PolicyBazaar is a platform where people can get tools to see which insurance policies and products seem the best fit for them. Found in 2008, the company has marked a staggering growth when it comes to the traffic generated and the number of people using the platform to buy insurance tools and products.

    It has become a one-stop destination website for all the insurance-related queries and problems for Indian Consumers. PolicyBazaar also claims to be 100% reliable and secure when it comes to its business and the services that they provide.

    Marketing Strategies used by Policybazaar

    Huge Level of Television Advertisements:

    The company strongly believes in spending on TV advertisements as they see huge potential in the growth of insurance in India. PolicyBazaar has a mission to educate the masses in our country with the knowledge of insurance; the need for it and its benefits and that is where they believe that televisions can do justice. Mostly the targeted channel genre for advertisements is new channels and film channels as the target audience spends most of their time watching these channels.

    Partnering at IPL:

    In India, cricket and IPL sensation are beyond par. Advertising and partnering with something this huge is itself a great marketing strategy. PolicyBazaar always had confidence in IPL and felt that it could help them in increasing their reach and it actually did.

    In 2020 the online insurance aggregator partnered with IPL and featured Akshay Kumar as their brand ambassador. The company believes that IPL and television have helped build the credibility around the brand which has, in turn, helped them to convert leads into actual buyers.

    Ipl Ad Campaign of Policybazaar
    IPL Ad Campaign of Policybazaar

    Post Covid-19 Pandemic:

    PolicyBazaar was a little fortunate when it came to the Covid-19 pandemic since their business got expanded. After the health crisis have aroused to the peak, people become very cautious about their lives. Hence PolicyBazaar was able to get huge business as many people realized the importance of life insurance and health insurance.

    With just a few days of the lockdowns imposed by the government, people started buying plans from PolicyBazaar and that is when they saw a surge in their business. Looking at these situations, PolicyBazaar started to advertise and market their brand in a way where they talked about the importance of getting yourself insured in such challenging times.

    Innovation:

    Policybazaar has been growing exponentially. They handle millions of customer queries every month over phone calls. To reduce this workload they adopted Amazon Polly which is an efficient text-to-speech solution that helps in voice broadcasting, critical voice alerts, and inbound calls.

    With the help of Amazon Polly, the company was able to shift the lengthy phone calls to pre-defined responses to customer queries. It enabled PolicyBazaar to send focused answers to the customers and enhanced their experience.

    Also, the company developed a chatbot – PBee, with the help of Artificial Intelligence, which helped and supported the customers with their general queries. This helped the company to give instant responses to their customers and increased their operational efficiency. This resulted in greater satisfaction and the ratings increased from 60% to 85% with better output.

    Consumer Engagement:

    When PolicyBazaar was started, it was a lead generation company. Earlier whenever they get people who were interested in the insurance products they used to pass the information to partners. As time passed they realized that they should move towards aggregation and that is where they started picking up business. Their operations solely revolve around how they engage with their customers as the consumers have different needs and choices when it comes to insurance products.

    PolicyBazaar is a marketplace where the customers can compare the different insurance products and evaluate and analyze the worth of each product. And that is how PolicyBazaar markets its business by assisting the consumers in getting information about various insurance products and along with that gives them the freedom to choose wisely.

    FAQ

    Who is the CEO of Policybazaar?

    Yashish Dahiya is the CEO and founder of Policybazaar.

    Is PolicyBazaar and PaisaBazaar same?

    Paisabazaar is a platform  that is focused on loans and non-insurance products.

    What is the Valuation of Policybazaar?

    As of 2020 the valuation of Policybazaar is $1.5bn.

    Conclusion

    In the industry, if at some point you get stuck with something related to insurance policies or have any queries, then PolicyBazaar is the place where you can get all the solutions. The trustworthy company has helped many people to get the best plans and policies that suit them and would benefit them in the future.