Modern technology made great advancements in the medical industry. Now, this technology is making the reach of various medicines even easier.
The times when we had to roam around the market to find a particular medicine are gone. At present, we can find any medicine and get it delivered to our doorstep. This has been made possible with PharmEasy, the Indian online medicine delivery platform. We can use this app to order medicines and healthcare online.
PharmEasy has made great progress with its idea of making medicine delivery easy. It has gained huge popularity among the customers with its advertising and marketing. They have even made campaigns addressing customers’ concerns in a creative way.
About PharmEasy – India’s Leading Medicine Delivery App
PharmEasy is India’s health tech startup of online pharmacy and diagnostics. PharmEasy’s acquisition of Medlife has made it the biggest online pharmacy platform. After the acquisition, it aimed to serve 2 million customers a month.
In 2021, it also acquired Thyrocare technologies and Aknamed. The platform offers services of medicine delivery, diagnostic test sample collection, and teleconsultations. With its various partner vendors, it offers services to over 710 cities covering Bengaluru, Pune, Mumbai, etc. The company covers 98% of pin codes in the nation to deliver medicine.
Founders of PharmEasy
Dhaval Shah and Dharmil Sheth
PharmEasy is the healthcare startup that came into existence in 2014. Its co-founders include Siddharth Shah, Dhaval Shah, Dharmil Seth, Harsh Parekh, and Hardik Dedhia. The startup began with the idea of making healthcare in India easily accessible. API Holdings Private Limited is the parent organization of PharmEasy.
How does PharmEasy Work?
It is an e-commerce platform where one can buy medicines and other healthcare equipment. A person uploads an image of the prescription on the app or website. This prescription is then sent to a medical store in your area and the order is packed.
Once the order is ready, a delivery agent comes to pick it up. The order then gets delivered to your home. It is as simple as its ads make it look.
Marketing Strategies of PharmEasy
Marketing is super important for any business to grow. When it comes to startup, it becomes even more important. To make a startup stand out in the market, strategic marketing is essential.
PharmEasy opts for various strategies for marketing. It tries to gain the customers’ attention through online marketing as well as tv commercials.
The following are some of the marketing strategies of PharmEasy:
Television Commercials
PharmEasy is an Indian company. The best way to get the attention of the Indian audience is through TV ads. PharmEasy’s TV ad was a successful marketing strategy that gained great popularity.
The company made a music track for its ad. The track was a version of the popular Bollywood song, ‘Urvashi’. They created their slogan in the tune of it. The slogan said ‘PharmEasy, PharmEasy, Take it easy PharmEasy’. Every time this soundtrack played on the television; it got the viewers’ attention.
When viewers find something interesting, they like to know more about it. In this way, this strategy by the brand got successful. This ad made the app and its services popular among the customers.
Meme Marketing
PharmEasy Instagram Marketing
PharmEasy is a new-age startup. The brand knows how to keep up with the latest trends. With the increasing popularity of memes over social media, PharmEasy took a dip in this strategy.
The company posts memes on its Instagram handle. This catches the customer’s attention in a creative and quirky way. For example- They made a meme on weekend working and attached its slogan #TakeItEasy, its tagline to it. There are several other memes that the company keeps on making according to the trends.
Once a person signs up on the PharmEasy app or website, the role of this strategy begins. The company uses technology to send automated messages or emails to its customers.
These messages include the information of new offers or discounts that the company has to offer. This is a great strategy by the company to gather up the customers’ attention.
Sponsorships
The PharmEasy startup was not popular right from its birth. It had to create a space and trust for itself in the market. One of the most successful strategies by PharmEasy in its early years wascricket sponsorship.
PharmEasy Cricket Sponsorship
After investing in cricket, people began to associate PharmEasy with cricket. Most of the Indian audience watches the world cup. An ad between the match gets the viewers’ attention and help develop a level of trust.
PharmEasy earned huge popularity through this marketing strategy. People now consider it a reliable brand in the e-pharmacy industry.
Influencer Marketing
We all are aware of the power of social media nowadays. Influencers and bloggers over various channels are getting more and more popular. They also have a large audience.
So, PharmEasy has also opted for influencer marketing. In this way, it can promote itself at the leverage of the influencer’s audience. For example- PharmEasy has indulged in making reels. You can see Viraj Ghelani, Digital Creator, and Sapan Verma, Comedian in the PharmEasy reels.
Traffic Sources of PharmEasy
The traffic generated by PharmEasy is 63.39% from search. Besides, there is 30.97% direct traffic, 0.72% from social media, 3.29% from display, 0.66% from emails and 0.97% from referrals.
PharmEasy Covid-19 Marketing Strategy
PharmEasy Covid-19 Marketing Strategy
Every brand advertised itself in association with the pandemic. So, PharmEasy too made ads related to covid-19. They decided to take a witty and sarcastic road for their advertisement.
The company has used a statement that is very common among the Indian audience. It is ‘Sab uparwale ke hath mein hai.’ So, taking a sarcastic take, the company used the actual uparwala i.e, the neighbour living up to promote their brand.
Another popular ad of PharmEasy was the ‘WFH’ campaign. This ad was focused on lockdown, as people were confined in their homes. The advertisement showcases while everything changed, one thing that didn’t change was getting medicines with ease.
PharmEasy has given a simple and sensible message to the people with their ads. It is to not leave everything up to fate. People need to understand that they have to take care of their health. The ad shows that to take care of medicine and healthcare, PharmEasy is always there.
PharmEasy, India’s largest e-pharmacy came as a boon. It made the process of medicine buying easy, accessible, and reliable. During the pandemic, when people could not go out and find their medicines, PharmEasy has been a great help.
It is safe to say that PharmEasy gained great popularity with its marketing strategies. It has always kept its ads short, catchy and relatable. All such strategies helped PharmEasy to gain trust and popularity among the customers.
FAQ
Is PharmEasy a profitable company?
Yes, PharmEasy reported revenue of ₹2360 crore in the financial year 2021.
Is PharmEasy a unicorn?
PharmEasy achieved unicorn status with a valuation of $1.5 billion.
Who is the founder of PharmEasy?
Dhaval Shah and Dharmil Sheth are the founders of PharmEasy.
Marketing is changing as technology advances, and businesses are discovering new ways to market and advertise to their target audiences. Email marketing is an excellent marketing method that has helped corporations, non-profits, and even hobbyists achieve their aims. The fact that email is an effective type of permission marketing is what makes it so strong. It can provide ROIs of up to 4400 percent.
The term “permission marketing” was coined in 1999 and has since become a major aspect of marketing and advertising. Simply said, it’s a new way for businesses to send adverts and promotional information to customers if they agree. Seth Godin is the one to thank for this method. According to him, traditional kinds of marketing, such as invasive or interruptive promotion, he argued, were losing their effectiveness as customers gained more control over the content they read. This problem has been overcome by permission marketing. Permission marketing is a type of marketing in which marketers seek permission to disseminate marketing materials to their target audiences. A double opt-in subscription is commonly used to accomplish this.
Permission marketing is a notion that has been around for over a decade, yet it has been employed in practice since the dawn of humanity. The concept of “customer participation in dialogue,” which is the foundation of trust marketing, has been employed by many entrepreneurs. Sellers formed their ties with potential clients through human contact and communication in the days before conveyor production, mass media advertising, or mass distribution. This approach was more soulful and kind in character, and it was based on the user’s voluntary engagement.
If you run an apparel e-commerce shop, for example, and you want your clients to sign up for your marketing emails, you can offer them a valuable offer or discount if they do so. You should also send them offers that motivate them to buy from your company on a regular basis to keep them involved with your brand through email marketing. In basic terms, you may say you’re marketing to a segment of your specialised market, but on their terms.
Permission marketing is divided into two categories: Express and Implicit.
Getting customers Email Address
1. Express Permission Marketing
To get marketing messages, the customer supplies their email address. They might, for example, subscribe to a newsletter. When it comes to forming new company ties, express marketing is very frequent. When you directly ask for a person’s email address and they give you permission to send them marketing emails – usually via a form or a checkbox – this is known as express permission.
2. Implied Permission Marketing
The company already has a relationship with its customers. This could be a current customer or a regular visitor to the site. When someone offers you their email address for a business purpose but does not expressly say they want to receive commercial emails from you, you have implied consent. A client who fills out a “contact us” form or a form to gain access to a gated resource are two examples.
Permission Marketing Benefits
1. Brands will stop being invasive, targeting customers, and/or interfering with their everyday lives, and instead adopt a strategy that focuses on enticing and persuading them through bidirectional communications. We must exercise caution since not being invasive indicates that we are unable to overwhelm. If consumers have given us permission to send them information, we shouldn’t fall into the trap of bombarding them with it as much as possible.
2. Users are waiting for information to be collected. This strategy ensures that, as a brand in our selected category, we have captured their attention and are at the top of their minds. Our greatest plan is to keep this active point active, if possible, so that we can not only stay on their minds, but also persuade them to become brand evangelists and tell their friends and acquaintances about us.
3. Permission marketing gives customers the option of whether or not they want to be marketed to. Permission marketing offers the most significant benefit over regular marketing in the context of levels of engagement. This is because your primary audience is already invested in whatever you have to deliver.
4. Permission marketing is when a consumer consents to receiving information about a product or service. This sort of marketing is done over the phone or via the Internet and is an easier way to reach the targeted audience.
Example of Permission Marketing | Popular Brands Customers Loyalty Cards
Permission marketing can also be accomplished through the use of loyalty cards. Members provide you with their information and give you permission to use that to send them promotional material when they sign up for your loyalty programme.
2. RSS Feeds
Permission marketing can be easily implemented using basic syndication, or RSS, feeds. This is a method of delivering a notification to your customers informing them of your recently launched products or information.
3. Opt-in emails
This is where a user has expressed interest in receiving your emails. This is the epitome of permission marketing. Members not only receive the email, but they are also given a wonderful chance to purchase a coupon code.
Traditional marketing is not replaced by permission marketing; rather, it is supplemented by it. It is intended for users who are in the process of selecting goods and services and researching the sector. This method entails building long-term connections with customers by creating value – before you can receive something, you must first give something. Obtaining the user’s contact information and engaging with him via various channels is a vital step.
FAQs
What is permission based email marketing?
It is founded on the principle of only advertising to clients who have given their permission. It is a form of communication-based advertising, with email being the most prominent method.
What is the role of permission marketing?
Permission marketing provides the customers the freedom to choose the type of advertisements and information they want from the companies.
How permission marketing helps a company’s marketing activities?
Permission based email marketing increases the accuracy of the marketing efforts.
The views & opinions in this article is contributed by various industry professionals and entrepreneurs.
In the age of digitalization, eCommerce is really real and pulsating today. Most of us love to order our products online via the trusted eCommerce platforms that surround us. Ecommerce giants like Flipkart, Amazon, eBay, Snapdeal, Alibaba, etc., have made our life easier with their range of quality products and amazing discounts that they come with. These discounts are irresistible all the more during the festive season!
No matter how little time we have at the end of the day, we never forget to check the discounts on our favorite eCommerce websites during the festive season. The E-commerce companies, Flipkart and Amazon managed to bring in around $2.7 billion just in the first four days of festive sales that started from 2nd October onwards this year! Starting with The Big Billion Days and the Great Indian Festival sale, we see countless sales that continue to offer amazing discounts to the users along with being quite profitable for the businesses, which make up for a huge part of their income at the end of each year. These online sales are surely something that is looked up to by the entire nation and beyond. Therefore, no doubt, setting up one such sale so that it remains properly organized and runs smoothly till the end, is a mammoth task. Such a task needs early preparation in all aspects along with a special focus on marketing that needs to be throughout the sale, which is why we are here.
If you are curious to learn about the best ways to market an eCommerce brand/website during a festive sale, then StartupTalky brings you all that you can ask straight from the experts of the domain!
Nehaa Juneja | Founder, SkinWorks
Nehaa Juneja – Founder, SkinWorks
Festivals, family get-togethers, and a lot of joy are all part of the festival season. People are in such a festive spirit that they are more than willing to indulge in delicacies and exciting shopping sprees. It is true that during celebrations, people are willing to spend significantly more than they would on normal days. eCommerce companies see a substantial portion of their business come in during the Festival sales, so they invest heavily ahead of time to increase capacity and add features in order to handle the surge in orders while ensuring a smooth experience for both customers and sellers.
Use the time leading up to the Festival season to segment your existing client base based on personas and purchasing habits, and provide product or bundle suggestions that are suited to their interests. The single most important component in attracting potential clients is personalization. This Festival season, create interesting and eye-catching landing pages and fill them with incentives that your visitors won’t be able to refuse.
When you assist your clients in finding the things they want, especially during the Festival season, you enhance their chances of converting. You might want to add a new Festival category tab to make things easier. People are always looking for methods to get the most bang for their buck. As a result, packaged offers perform admirably over the Festival season. You can even seek ways to give freebies with the combos while still making a profit. Promote your Festival deals on other websites or form a collaboration with bloggers, Instagrammers, or YouTubers in exchange for external mentions. If you can locate and partner with the proper influencer, influencer marketing can be a helpful tactic. Use hashtags on social media sites like Instagram and Twitter. While hashtags are available on Facebook, they aren’t nearly as popular or valuable. As a result, it’s a good idea to limit your hashtag usage to platforms that support them. The way items are presented matters a lot to today’s consumers. Companies might change up their packaging depending on the occasion.
Gaurav Jalan | Founder, Packman
Gaurav Jalan – Founder, Packman
It’s that time of the year again when several e-commerce brands launch big sales programs during the festive seasons.
When it is done right, a good marketing plan could be a quite rewarding experience for you and your customers. The customer enjoys great products at the best price, and the e-commerce businesses get to clear the plenty of inventory and bolster their capital. Also, the pandemic has forced the focus to online shopping, and eCommerce businesses this year too must have a solid festive marketing plan in place to make the most of it.
Though several look forward to the festive season having the anticipation of happy shopping and awesome deals, it could be a very stressful period for those at the selling end. There are several decisions to be taken ahead of time that can guarantee successful selling. It is critically essential to have your festive season marketing strategies ready and in place, and implement them as the season commences.
However, there are a few ways that could help your e-commerce businesses to market the brand during the festive seasons. Here are some:
Create Buzz
Try to capitalize on the anticipation of the festive season by giving information to your audience for what’s ahead: amazing products, great discounts and offers prior to they go live. In a rather similar manner to the setup e-commerce offers to its Premium customers, (e.g., Amazon Prime) provides them a special sneak peek or special discounts link where they can see everything that is up for grabs.
In return, request them for information such as their email address or other details you can then use to customize their offers for them. Give special deals, coupons, and other add-ons such as free shipping for registered users. These will prop your customers to make the purchase and complete the deal. If you are a small business having an existing clientele, these are great e-commerce marketing strategies to engage your customers and provide them great rewards and prove how grateful you are to have them.
You can also plan about floating a series of promotional videos on social media, TV showcasing behind-the-scenes, interesting facts about products, or the individuals behind them, to name a certain building up to the festive season. Go for a few things and check which ones strike the chord with your audience. This will assist you to understand your brand loyalists better.
Get Prepared
Utilize the time prior to the festive season to segment your existing customer base as per their personas and buying patterns, and come up with suggestions for products, brands, or bundles tailored to their preferences. You could even float some early-bird specials for those who like to get their shopping done well ahead of time. Today, many customers align with brands that uphold and share their values related to the environment, or other concerns. Send them updates about your achievements in like the sectors, tied in with product info.
Promote on other Platforms
Promote the festive offers on third-party sites or enter into an alliance with bloggers, vloggers, or YouTubers for external mentions. Influencer marketing could be a useful strategy if you can find a good partner in the right influencer. That can go a long way in enhancing your brand value.
Pooja Nagdev | Aromatherapist, Cosmetologist & Founder of INATUR
Pooja Nagdev – Founder of INATUR
Marketers in India, which is a land of diverse cultures, have a lot of scope in playing with various themes and colors in each festival. While the celebratory mood here never goes out of season, it is this time of the year that people wait for the most. While consumers witness the discounts during the festive season, marketers have to work hard to attract consumers’ attention, much before the season commences. Brands can increase their visibility on social media websites by posting engaging messages/visuals on their pages.
Stand apart by using innovative methods with new players entering the market, the competition for brands is rising exponentially. While the customers are riding high on the online shopping trends, brick-and-mortar stores have maintained their charm. Even though online retailers deliver a convenient shopping experience to the consumers, the offline approach can allow them to experience the brand’s offerings.
Using its website, social media handle, and offline store, the company should create a seamless omnichannel experience to increase customer engagement. Many companies, despite having a good online presence, like online furniture brands, are setting up stores or even concept studios in different cities to make their customers’ experience a differentiating factor.
Customization and Packaging –
The presentation of products matters a great deal to the new-age consumer. Companies can give their packaging a new twist as per the occasion. Indian festive season is one of the best times to make investments backed by the emotional bond brands share with their target audience. That said, they can curate marketing campaigns centering around emotions, which are on top of the mind of their target audience. By segmenting the customers for a personalized experience, making the campaigns easy shareable and relatable, and delivering irresistible deals across all the channels, brand marketers can unlock enormous sale opportunities and even positioning themselves with maximum success spell during the auspicious festive period.
Goldy Nagdev | Managing Director, Hari Darshan Sevashram Pvt. Ltd.
Goldy Nagdev – MD, Hari Darshan Sevashram Pvt. Ltd.
If we consider the past few years, it is noticed that everyone is planning their strategies for the festival season sales. To prepare you in advance, we have brought down a list of marketing campaigns, digital platforms & promotional strategies. Explore further to know what marketing strategies you should follow, the major digital platforms you can promote your business on, and drive more sales.
Here are a few marketing strategies you can follow to gain exposure for your brand and businesses to have a successful festival sales season –
Launch video marketing campaigns, it is said that a minute of video is equivalent to eight million words. So, we have bought a list of digital marketing strategies you can adapt to uplift your business this festive season. Different tools are available to enhance your email marketing campaign this festival season.
Social media marketing strategy, in case you are a seller having a B2C business, promoting your products on social media could be your ultimate strategy this festival season. There are several social media platforms you can choose from, such as Facebook, Instagram, Whatsapp business, and many more, to uplift your business.
The festive season holds the utmost importance for the sellers and the customers. Thus, it won’t be wrong to say that the festival season has the potential to make or break the revenue goals for the merchants both in online and offline stores.
To help you boost your sales during the time of the festive season, we have listed some of the digital marketing services, marketing hacks, and tactics you can follow this festive season and win potential customers. So, start planning your strategies by keeping your customers in mind.
As the festive season is approaching, e-commerce sites begin promoting brands listed on their platforms by offering various deals across different product categories. The demand for Fashion also takes top priority in the festive season. As e-commerce acts as a strong discovery platform, customers use specific keywords to search for products they like to purchase. Top brands on these platforms have access to the analytics like for example the most searched keywords and the items that are in demand on these sites. Brands can use these analytics to market their products, reach the right target customers and increase sales. As we are a new-age fashion jewelry brand partnering with these marketplaces from their early days, the products get better organic priority than the others listed in the same category due to the high consumer impressions. This ensures visibility for our products and the brand is able to maintain its position in the top searched items. Sukkhi’s overall sales are driven by a healthy mix of organic traffic through these deals/offers and paid traffic to maintain its visibility across platforms.
Sukkhi is a leading new age online- first fashion jewelry brand. Founded in 2012, Sukhhi began with a vision to provide quality and trendy fashion jewelry products. The company makes high-quality products from allergic-free material that is beautifully crafted and designed using the latest technology.
Rajiv Kumar | Founder & CEO, StoreHippo
Rajiv Kumar – Founder & CEO, StoreHippo
Modern e-commerce is all about customer experience and personalization along with ease of shopping. Brands should go for personalized product suggestions and deals to keep their customers engaged and nudge them to checkout. Along with this, to get the best out of the current festive season e-commerce brands should have a well-designed omnichannel strategy where they can connect with their customers on multiple touchpoints like their e-commerce website, mobile apps, mobile website, social platforms, and any other modern IoT devices. Also, brands should leverage PWA stores to reach the hinterland (tier 4 and beyond cities) which has seen the biggest rise in online orders during the last festive season. To facilitate more regional orders brands should transition into multilingual stores that facilitate the buyers in ordering in their native language. Along with these multiple payment options should be offered to the buyers to make the checkout quick and frictionless. Finally, the success of an e-commerce business will be dependent on fast and error-free deliveries. Brands should go for automated shipping options with multiple logistics partners to streamline and optimize their fulfillment and keep their customers happy and buying more and more.
Mr. Rajiv Kumar Aggarwal is an Indian Internet Entrepreneur. He is the founder and CEO of the SaaS Ecommerce Platform StoreHippo. Kumar is an industry veteran and highly skilled technologist with 20+ years of strong experience in Internet Technologies and E-Commerce.
The festive season always means higher sales than the rest of the year.We as a brand aim to give something new and niche to our renowned clients. Every buyer has a different budget and a sense of style and as a brand, we aim to cater to one and all. We plan to market the upcoming festive clearance sale a month before the new collection launch to keep the buyers hooked on our products. Another idea is to keep the clearance sale and the new collection launch together with an offer that will generate sales for both lines. It can be along the lines of buying the newly launched product at full price and get a certain discount on the old products. Buyers always love the idea of getting more than one thing at the price of two or three and the festive season is the perfect time to execute this idea. The promotion for all the discounted products will be hyped with the marketing plans focused on the same. We would start marketing the date and time on which the products will go on sale and shall keep it for a limited period of time in order to have quicker checkouts than the rest of the year.
Salt is a commodity that is commonly used by everyone. There are a ton of different salt brands out there trying to sell to people. But it takes a lot of effort and clever marketing strategies to capture the market of such a common commodity. In this article, will be discussing exactly the strategies Tata implemented to become ‘Desh ka Namak’.
Tata Salt is a subsidiary company of the Tata group. The immediate parent company of Tata Salt is Tata Chemicals. In 1983 the salt industry was unbranded and unprocessed salt was sold in the market. This is the time when Tata Salt decided to invade the market and sell their product. So, Let’s look at how Tata Salt became the most trusted salt brand in India.
So Lets look at Marketing Strategies implemented by Tata Salt:
Generally, other salt companies marketed their product by the word ‘Salt‘ in 1983. As the majority of the people in India are Hindi-speaking people. People get more connected when Hindi words are used. Apart from that salt is a commodity which one usually associates with one’s country.
The marketing team of Tata Salt used this opportunity and devised a marketing strategy to connect with the audience. They, therefore, marketed the product with the jingle “Namak ho Tata ka, Tata Namak“. This jingle connected the common man in a great way. With the change of the word “salt” to “Namak”, people started to consider it as a more domestic product.
Took Advantage by capturing a disorganized market
In 1983, the salt industry was an unorganized sector. Generally, it was sold loose in the grocery store. There were no branded companies that sold salt. People in the business were either selling unprocessed or direct sea salt. Many times, the product was not up to the mark.
The market research also showed that many people wanted a reliable salt brand. This is where Tata salt cashed in on the opportunity. Tata brand is seen to be the most reliable brand in India. So, Tata used the brand to capture the market. Using the respectable brand name of Tata they acquired a huge market share in the salt industry.
Tata’s are hugely respected for their business ethics in India. It has made its mark in India where every common man in India has heard about Tata. This is where Tata salt has taken full advantage of its brand. They added the name of Tata before their salt so that the customer can rely on this product without a second thought.
Improved their Product and then Marketed its Benefits
In 1983, the salt market was very immature. There were many businessmen in this market but none of them was reliable. Most of them were selling unprocessed salt or direct sea salt. Tata’s identified this loophole and started working on it. They researched and found that they can improve their product to a great extent. They worked with the nutrition department of the Government of India.
Tata Salt Marketing
While researching, they found out that Indian people were deficient in iodine. Therefore, they came up with an iodized salt product. This salt was going to be India’s first iodized salt. Tata not only improved the product but also marketed the nutrient value of Iodine to the common people. The increased nutrient value was taken very positively by people.
Mary Kom was appointed as the Brand Ambassador for Tata Salt
Mary Kom Endorsing Tata Salt
Tata group chose Mary Kom to represent them. Generally, brands used famous actors and actresses to brand themselves. But Tata over here made a unique choice. They decided to put forward an internationally renowned athlete to represent their company.
This also sent a message that Tata salt was used by the fittest people. This adhered to their trust in Tata salt. Mary Kom also was a national player and also symbolized national assets and triggered patriotic emotions in the customer.
They used the tagline “Maine desk ka Namak khaya hai“. This tagline validated their product in terms of quality. Also, the tagline connected well with the sentiments of India. This also reminded the people that it was their own country’s commodity.
People in India are very patriotic, their love towards their nation is commendable. Due to the swadeshi movement, people tend to promote the product which is native to their country.
Tata’s were always seen as a company that represented India. When a product like salt came from Tata’s, it was hugely welcomed by the common people. They felt that they are getting a quality product at a reasonable price.
They marketed their salt with the tagline ‘Desh ka Namak’. This tagline deeply connected a common man to the product. People also had a feeling that by buying this product, they are contributing to the country.
Launched new Products
Tata Salt Products
Tata salts have now brought a number of new salt products. The products are Tata salt lite, Tata Salt Plus (double fortified salt). These salts are marketed based on the nutrient advancements. They marketed them on the base of a good reputation built previously. This way Tata salt is increasing its product base and thus increasing revenue.
Tata Salt employed many clever marketing strategies to become “Desh ka namak”. They fabricated several marketing strategies to build the most trusted salt brand. As it had set out when the salt industry was very unorganized, so they somewhat got the first-mover advantage. They took full advantage of their brand and many other things which were aligned in their favor. With this, we come to the very end of the article.
FAQ
When was Tata salt launched?
Tata salt was launched in 1983 as the first national branded salt of India.
Where is Tata salt produced?
Tata salt products are produced in Mithapur facility, Gujrat.
When we talk about top-branded fashion stores, the very first thing that strikes our mind is either H&M or Zara. Being the fast-fashion clothing & accessories for men, children, women and teenagers, H&M became the second-largest global clothing retailer after Zara. The company manages its operation both offline owing more than 5000 stores in 74 countries and online shopping in 33 countries.
Erling Persson established H&M exclusively for women’s clothing in 1947 in Vasteras, Sweden. Later, the company built subsidiary brands such as Monki, Weekday, Cheap Monday, ARKET, FaBric Scandinavian AB and COS & Other Stories under the main branch H&M set out worldwide.
Besides, the brand also actuated other tyros to start up their careers as designers and did various philanthropic works. You may be wondering how a small clothing store located in Sweden became the second largest clothing retailer brand in the world. Hereby, H&M followed many marketing strategies that aided the brand to reach heights in the clothing retailer business.
The company is known for “Fast-fashion clothing stores” which means they never fail us in presenting high-quality clothes & winning accessories that are admired according to the fashion trends.
Besides, they are always prepared to release new product lines on time and sell European influenced fashion in the American market as it brings inter-cultural fashions in such demographical.
H&M product strategy is about providing high-quality clothing according to the latest fashion at the best price possible. The company maintains four product stages- Introduction, Growth, Maturity and Decline stage, whereby the product manager analyzes the demand & supply of H&M products and works on these 4 stages of product life to bring effective marketing strategy on the new product to compete in the market.
Price Strategy:
According to the buyers, Some clothes by H&M cost an arm and a leg to acquire as they provide high quality fashion. While H&M focuses to satisfy customer’s needs with high quality fashion at a low price by controlling transport and labor cost to their possible. H&M clothes are priced as low as Rs 399 to as high as Rs 7999.
Promotion Strategy:
H&M developed a multi-channel promotion strategy that subsumes- advertising, sales promotion and internet promotion that helped the brand to be exposed worldwide. Moreover, the company entices customers by building brand awareness by showing low prices on the products while marketing them.
Place Strategy:
H&M established a reliable bond between customers and the company, by owning outlets in different geographical places all over the world. H&M make their basic goods in Asia, whereas high branded goods in Turkey and sell them in their owned 5000 plus stores in 73 countries.
Cost leadership Strategy:
H&M sells their fashionable clothes at a low price to broad markets, where the price is determined according to the market price of a certain niche. Cost leadership strategy focuses on working efficiency in expanding their market share rather than setting a high price to earning a huge profit margin.
People Strategy:
H&M always emphasizes the customer’s needs and provides them with fashionable items that are trending at that period of time.
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H&M always comes up with new products that increase the customer’s desire for clothing, that too at an affordable cost. Their only notion is fashion and quality at the best price.
They have everything that a person may look for, from normal wear to business suits, sports wear to lingerie sets all at a reasonable price. They collaborate with other top brands to establish a fresh style.
H&M collaborated with Karl Lagerfeld in 2004, Versace in 2011, Alexander Wang in 2014 and the collaboration with Balmain is the most triumphant to date.
H&M x Balmain
They also collaborated with the celebrated Indian designer Sabyasachi in 2021. The collection was named Sabyasachi x H&M.
STP (Segmentation, Targeting and Positioning) Strategy of H&M
Segmentation Strategy
H&M almost already reached various cultural, religious and lifestyle all over the world.
Segmented into class- from middle class to high society by rendering low-cost price products to extravagant products.
Segment by age- H&M literally covers all genders from the age group of 15 to 30 years old in presenting them fashionable products and accessories.
Targeting Strategy
H&M basically targets fashionable and trending consumers who are very much interested to spend their money on purchasing high-quality clothes. Notably, H&M highly aims to target women, as they usually invest a lot of money in purchasing fashionable items- clothes, accessories, shoes, Garment care etc. at an affordable price.
Positioning Strategy
H&M is a fast-fashion clothing retailer which manufactures products in their rented or owned outlets and sells them worldwide. For instance, those fashionable European clothes are brought into the American market to create demands. Besides, the company functions online as well as offline by understanding socially, economical and environmental sustainability.
H&M Marketing Campaigns
H&M’s campaigns always make people go awed with their inklings, ideas and modern clothes at an affordable rate. Considering the risk factor in having a campaign outdoors, H&M took a distinct step and are conducting campaigns on digital platforms.
In 2015 they launched a campaign ‘H&M Conscious’ to promote sustainability initiatives.
COVID-19 pandemic made a huge impact on people’s lives. Due to unavoidable circumstances, the markets were shut down, creating a great difference in the revenue of the companies and leading to unemployment, a deficit in GDP and low economic growth.
As per the reports, 65% of brands have undergone a decline in earnings. The brands that managed to maintain their sales or had an increase in sales were the companies that retail basic products such as household necessities, hand sanitizers and facemasks. The disposable gloves, cough and cold medicine, packaged foods, and training materials were the products that were on request in E-commerce during 2020. As per a study, many companies and restaurants endured a fallback.
To unravel the issue, the companies created modern techniques for marketing their products, obeying the COVID-19 rules. Helena Helmersson, H&M’s CEO decided to shift the shops online to keep them floating and to advertise for promoting the digital stores.
Applied to the year before, in March H&M had a 17% rise in online sales. To increase the income, the company has decided to enlarge their digital service into European countries and also step into the Austrian and German markets.
H&M groups have boosted their sales by adding warehouse items into their list and it turned out profitable in Sweden. The brand has over 5,000 stores worldwide in 74 countries, the counting will strengthen as the days pass with more visionary ideas.
FAQs
Who is the founder of H&M?
The H&M founder is Erling Persson, who founded H&M in 1947.
Who is the CEO of H&M?
Helena Helmersson is the current CEO of H&M.
Who owns H&M?
Stefan Persson is the person who owns over 36% of shares in H&M, thereby owning the majority of the company’s stakes.
What is H&M parent company called?
H&M parent company is known as the H&M Group.
What are H&M subsidiaries?
H&M has numerous subsidiaries. Some of the H&M subsidiaries are Monki, Weekday, Cheap Monday, COS, & Other Stories, and ARKET.
How H&M started?
H&M started when Erling Persson opened his first shop in Västerås, Sweden in 1947, which was exclusively meant for selling women’s clothing.
Every company exists for the sole purpose, for instance, expect reward for the service in terms of monetary or recognition in the eyes of the public. Marketing is another way to secure more people and to get to know more about your business. But focusing on SEO, CTAs or brand awareness won’t bring a heyday to your business. Here, Halo Effect really makes a great impact on your marketing.
Brainwashing plays a crucial role in the Halo effect, as it is an effortless method to create fame overnight, whither? customers speak off good things, only if they have any positive experience. On the other hand, also defile your company, when some things went wrong likewise negative experience with the brand products.
Pertinently, Halo Effect in Marketing is creating good terms regarding your services by engendering favouritism thoughts on customer’s minds.
The Halo effect in marketing generates brand awareness, loyalty towards customers and brand strength at providing the best services.
Brand strength
The halo effect in marketing aids brands’ strength by establishing positive reviews or experiences on your products.
Brand strength consists of to begin with Brand perception: The company should provide the best quality products to your customers, in order to gain their interest to purchase again in your company. Rather than spending tons of money in marketing, try to manufacture quality products to gain the trust of your customers.
Moreover, the halo effect in marketing shows themselves as leaders in their industries by upgrading the product line of their company to compete against competitors.
Brand awareness
The company earns profit or reputation by rendering some services, and that services should be witnessed widely among your targeted customers. For instance, when you are frigging thirsty, the first product that will definitely strike your mind is Coke, right?. Ergo, the halo effect in marketing applies, when you are out with your friends and you are in a flummox to find a food restaurant, then one of your friends says ‘McDonald’s is the best’.
Brand loyalty
When the company recognised loyalty from the customers, then there is no going back. While gaining Brand Loyalty is quite demanding. Enhancing brand loyalty highly depends on the engagement of manufacturing quality products according to the interest of your customers and customers feedback or quick response.
The halo effect creates brand loyalty by implanting favouritism on customers’ opinions, as this will help the customers to make a repeated purchase on your company.
Ever wondered how one thing can be both beneficial and harmful? Our electronic gadgets, inventions and developments, etc. Likewise, the Halo effect in marketing has its own two sides of a coin: Pros and Cons.
Once a brand gains the trust of its consumers in terms of quality the price is insignificant to the consumers which helps many brands earn more profits.
The brand’s new releases and even new ventures in other industries gain from the halo effect as people believe the products from the brand are worth their money and the quality is the same as the other product.
The Halo effect is difficult to maintain as a product can be a success or a failure. Uncertainty is a factor that is constantly present when a new product is launched in the market.
A negative experience of a product can do the reverse of the halo effect and damage a brand image and create an obstacle in the minds of its customers while purchasing other products from the brand. This is known as the Horn effect.
The Halo Effect in marketing works in two ways- Positive effect or negative effect.
For instance, Coca Cola gained recognition in the 80s standing as the best soft-drinks of the era. But at the same time, Coca Cola witnessed its bad side, when the controversy about the tinge of cocaine in it caused degradation to the brand and was even banned in North Korea and Cuba.
Therefore, the Halo effect in marketing applies by imputing positive reviews or experience of your brand by accelerating awareness, loyalty and brand equity.
Another great example of the Halo effect in marketing is: After the release of Apple iPods, it was speculated that there would be an increase in the sales of MacBook laptops.
The success of iPods paved the way for this speculation to be true. In this case, the success and favouritism of the iPod by the consumers created a halo on the MacBook and other Apple products.
Conclusion
How many times have we bought other products from the same brand just because one product was good, like just because the paste is good in cleaning our teeth, why do we also tend to buy the toothbrush from the same brand even though the bristles are rough on our teeth and gums? Oh, I know it now: THE HALO EFFECT.
The halo effect has been a major factor for brands and companies to make profits as the halo effect in marketing increases the visibility, reputation and equity of a company which is key to the success of any business.
FAQ
What is the Halo Effect in marketing?
The Halo effect in marketing is a concept in which a person tends to favour other products from a manufacturer after experiencing positive feedback from another product from the same manufacturer.
How does the Halo effect work?
The Halo effect in marketing is seen when a brand captures the favour of the consumer market by creating a product that gives a positive experience to its customers which in turn leads the consumer to trust the brand without proper reasoning and favour the brand’s other products as well.
What are the examples of the Halo effect in marketing?
One example of the Halo effect in marketing is: After the release of iPods, it was speculated that there would be an increase in the sales of MacBook laptops. The success of iPods paved the way for this speculation to be true. In this case, the success and favouritism of the iPod by the consumers created a halo on the MacBook and other Apple products.
When it comes to the luxurious watch brand, Rolex is the first to cross our minds. The very prominent watchmaker brand, established in Switzerland and founded by Hans Wilsdorf in 1905.
Rolex got its shine when the company came up with the first-ever waterproof watch, in the year 1926. Rolex has always been very innovative and prosperous with its designs and features. The brand has always been up for competition and is quite front in the matches of luxurious watches.
With its luxury and styling, Rolex may seem like an extremely expensive watch brand, right? Well, suiting its fame and image, you’ll probably guess right on it. The most expensive watch that Rolex ever sold in the history of its establishment was Paul Newman’s Rolex Daytona with a cost price of $17.8 million. Pretty expensive, right?
Rolex functions on the funds raised by the Hans Wilsdorf Foundation trust. The profits and revenue generated by the brand go to the company and its people. Rolex does not disclose any of its profit results and neither pays the corporate tax.
Nonetheless, the company has a very strong market position and with this, we will be discussing the marketing strategies of Rolex in this article. Let’s get started!
Rolex categorizes its products collections into distinct parts – Oyster collection and Cellini collection. All these categories offer different styles and elegance. With oysters, you will find a watch of prestige with around 20 different models. These products are created with the best raw materials and gathered with great scrupulous compassion on their details.
Rolex puts great effort and attention towards the quality of its products and manufacturing. The brand is widely known for its premium quality watches.
Rolex watches are designed in a way to add shining touchup to your look. The brand is extraordinary with its innovative design and waterproof feature. Its wrist watch comes with features where date and time change automatically. Rolex manufacturers are extremely accurate and innovative and that’s what keeps it in a strong position in the market.
Pricing Strategy of Rolex
With its luxurious and expensive image, its prices are also alike. Rolex offers its products in a wide pricing range, starting from 5,000 dollars to beyond millions. The pricing of Rolex watches is entirely based on the materials and model they used in the product.
Rolex’s watches are very crafty as well as elegant, made by professional skilled workers. Its watch collection is exclusive and made for people of high society.
Although Rolex does not offer any kind of discount or sales to its customers, its marketing strategy is based on the manufacturing of the product. Rolex sells its products based on its mechanism of perfection and usage of distinct stones and metals.
Rolex rose Gold Watch
Campaigning Strategy of Rolex
Rolex has always been pretty enthusiastic with its campaign for the products. The company manages social media pages on Facebook, Instagram, YouTube, and others to reach out to a large audience with potential.
In fact, the company has designed its logo in such a manner that it conveys the message of Rolex royalty as well as exotic nature which are clearly seen in its watches.
The brand functions with the tagline ‘A Crown for Every Achievement‘ which attracts great customers to the company. It sells with the vision of selling watches for people on their every achievement which needs to be cherished. Its watches are specially designed for successful people who know the value of its products.
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In order to enhance sales, promotion is more of a necessity. It conveys what features and uniqueness a product carries to its customers. Promotion strategies are very necessary to reach the customers and make them familiar with the company’s products. Rolex works on its promotion strategy by defining the class it belongs to. It is promoted as a lifestyle necessity rather than as a brand.
Its promotion strategies are framed to reach out to the target audience efficiently. Rolex manages its company and customers and works according to their elegance and styling.
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Rolex is remarkable when it comes to the quality and styling of its products. It charms up the personality of people. Its watches work as a style statement for an individual.
With its tremendous as well as luxurious marketing strategies, the company owns a huge loyal customer base, and almost every person with a style sense desires to wear a Rolex’s watch.
The brand is pretty luxurious and expensive that’s why it is meant to please only a specific category of people who can actually afford a watch from the Rolex brand and be cool with it.
The marketing strategies of Rolex are designed to reach the target audience and fulfill the market requirements. Its marketing strategies also include a brand endorsement from celebrities and sponsoring any game event. All these add up to the success of the extremely prominent watch brand, Rolex.
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Did you know 17% of small businesses fail because they lack a business model? Entrepreneurs now are the time to learn about this amazing business model canvas, which will make that stress go away. Here, I have taken the real-life example of Uber for this business model canvas.
A lean canvas and a value proposition are two sorts of business models. These are tools for validating company concepts geared for startups. Both originate from Alexander Osterwalder’s ‘business model canvas,’ which we’ll explore today.
The primary distinction between the business model canvas and the lean canvas is that the business model canvas was developed for well-established businesses to track their efficiency and evolution through time. Startups are the most common users of lean Canvas for product launches.
The business model canvas is popular among entrepreneurs. It’s a risk-detection tool that’s adaptable, intuitive, and value-driven. That’s why it’s commonly referred to as a one-page business plan. The canvas is divided into nine areas, each of which must be filled with specific company information.
About Uber
In the business realm, Uber is a well-known name. Millions of business owners and entrepreneurs have been motivated by extraordinary success, and the trend is expected to continue. This California-based ride-hailing service, which was founded in 2009, has ushered in a huge change by igniting the on-demand economy.
From its humble beginnings, it has come a long way from a basic idea of allowing customers to hail a cab with a single tap to being the world’s largest ride-sharing firm. Uber currently controls over 68% of the total ridesharing market in the United States.
Uber statistics in 2021
According to statistics, Uber undertakes around 1.44 billion rides each quarter. Uber has raised $25.2 billion in fundraising, has over 100 million active customers, 4 million Uber drivers, and a net worth of $95.67 billion. So far, Uber’s success has inspired millions of business owners and entrepreneurs.
The aggregator business model was first introduced to the world by Uber. It operates on a multi-sided platform business strategy that serves as a link between riders and drivers. Simply put, Uber has a two-pronged business model. While it enables clients to hire a taxi with a simple click, it also enables cab drivers to complete their rides on time and safely.
Customer segments
You must determine your most significant customer to whom you are providing value. The persona method aids in the creation of an imaginative portrayal of user categories. There are two types of Uber users: drivers and riders. Each one caters to a specific group of people that are interested in what Uber has to offer.
The first group i.e. drivers are:
Full-time job seekers
Generate extra income
Love to drive
Looking for a flexible work environment
The second group i.e. Users are:
Don’t own cars
Don’t know how to drive
Looking for comfort & luxury
Looking for cost-effective transportation services
Each persona has unique challenges or prerequisites that your product or service can address, and you must specify these in the value proposition section. List as many jobs as feasible that correspond to the needs of your target customer segments.
For drivers, it’s the ability to work flexible hours and earn more money, while for passengers, it’s the ability to pay with credit cards and cheaper prices. Decompose this part into specific chores to be done, customer pains and gains, and relate them to your product value using the value proposition canvas.
Value proposition or benefits Uber offers are:
To drivers:
Ease in getting started
Opportunity to earn
Ease in accessing more passengers
Flexible working schedules
Get paid online
To customers:
Minimum waiting time
Reduced transportation costs
Cashless rides
Safety & security
Upfront pricing
Channel
The communication unit that entrepreneurs use to contact customer segments is referred to as a channel. If you offer your products through a website, that is one of your business model canvas channels. Search engines, social media, and even word-of-mouth marketing are examples of this.
Uber’s channels include:
Website
Smartphone app (android & IOS)
Social media
Google Adwords
Media coverage
Word of mouth
Relationship with customers
The way you interact with customers is defined in this section. Customer interactions included follow-up and feedback after the sale. If you connect with users through a call center or a Chabot, specify it here.
Uber maintains its customer relationship through:
Social media
Customer support
Rating, reviews & feedback system
Revenue streams
You must define the methods by which your company obtains funds in the revenue streams section. They’re usually derived from customer segmentation and value proposition mapping. Uber passengers, for example, use their credit cards to pay for their rides. Uber makes money by charging a commission for each ride. Other revenue streams could include billable add-ons, subscriptions, premium accounts, and so on.
Uber’s revenue streams are:
Car rides per km/mile basis
Surge pricing
Brands like Uber X, SUV, etc.
Divisions like Uber Eats, etc.
Advertising & marketing
Key activities
Now comes the difficult part, key activities cover everything you need to do to make your company work with digital products. This entails continuous product development and marketing. Recruiting, advertising and other such activities are part of these operations.
If you provide certain services, this may include information that can help you improve your capabilities. When filling the key activities portion of the business model canvas, keep in mind the other sections you’ve already completed.
Uber’s key activities are:
Platform development & enhancement
Marketing & customer acquisition
Sales promotion
Hiring drivers
Customer support
Manage driver payouts
Communicate with customers, drivers
Key resources
The assets you require to run your organization at max potential are known as key sources. Uber is based on a sophisticated technological platform. It also needs drivers to support its value proposition. Staff and expertise are heavily relied upon by service-oriented businesses.
Uber’s key resources include:
Network of drivers & riders
Digital platform (website & apps)
Technology talent
Advanced Algorithms & Data Analysis
Brand image
Key partners
You must define any external stakeholders who can contribute to your business in the key partner section. The development of tech platforms can be driven by Uber investors. Drivers can be hired with the help of recruiting partners.
Uber’s key partners are:
Drivers
Investors & venture capitalists
Technology partners
Commercial partners
Payment processors
Map API providers
Lobbyists
Cost structures
You should be able to tell what you spend your money on based on your cost structures. If your enterprise grows, you must also mention future costs. This area includes expenses such as hardware procurement, software development, and rental services.
Attributes that make the cost structure of Uber are:
Customer acquisition costs
Legal & settlement costs
Insurance costs
Research & development
Lobbying & compliance
Platform maintenance
Infrastructure cost
Customer support
After you’ve created your business model canvas, the next step is to analyze it. You have a comprehensive view of what’s going on in your company and can spot bottlenecks. Make sure to share it with stakeholders so that the content may be improved. Also, don’t cling to the canvas’s original version as it is a flexible document.
Uber, like other successful startups, did not become well-known overnight. Their success may be traced back to greater business model innovation, which provides clients with better services at reduced prices. Almost everyone appreciates the services they provide. Uber has transformed mobility for billions of people across the world by arriving on time, conveniently, and safely.
FAQ
Who is the founder of Uber?
Travis Kalanick and Garrett Camp founded Uber in 2009.
Who is the CEO of Uber?
Dara Khosrowshahi is the current CEO of Uber
What is the revenue of Uber?
The revenue of Uber was 1,113.9 crores USD in 2020.
Sometimes being aggressive is seen as a bad thing but aggressive marketing could be one thing that turns your average business into something that becomes an integral part of your community. Aggressive marketing is an offensive strategy that uses exciting tactics to generate a response from your audience. Using aggressive marketing strategies you can grab someone’s attention about what you have got to offer.
Good aggressive marketing will show people that you are consistent and you are disciplined. Aggressive marketing can be achieved through several different strategies. When a market becomes very aggressive, the price of stocks can go up significantly which in turn makes it more expensive for a trader to become involved in the market by buying stocks.
Analyzer marketing: The analyzer is in between the defender and prospector. They take less risk and make fewer mistakes than a prospector, but are less committed to stability than defenders.
Defender marketing: This strategy entails a decision not to aggressively pursue markets. As a result, they tend to do none of the things prospectors do. A defender strategy entails finding, and maintaining a secure and relatively stable market.
Prospector marketing: This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities.
Reactive marketing : It is opposite to the prospector one. The only time when they respond to something is when they are pressured by the environment, otherwise, it has no plan, focus, or any type of real strategy.
Aggressive Marketing Strategies
Be Proactive
Bosses, colleagues, and customers all like and appreciate proactive employees. Your level of self-confidence, happiness, and satisfaction at work increases when you are on top of things and are handling your tasks in a timely, deliberate, and efficient manner.
A proactive employee thinks ahead, acts ahead, and gets ahead. In short, being a proactive person is a mix of hustle and problem-solving.
You can use ‘SMART’ goals:
S: Specific M: Measurable A: Attainable R: Realistic T: Timely
Content Is Key You make the content king of your advertising and marketing approach because this is how people will see the most value. Deliver this content at the proper time and you’ll be in a position to encourage an ardour for your stuff in your leads that will subsequently lead to a robust economic future.
The headline determines whether audiences will read the rest of your work. Content creators tend to spend hours of time and energy making. Today’s customers are not worried about how much something costs to them, the value of being part of a cause is just as important. Aim to hold competitions as often as you can.
You must have extensive knowledge of the topic you are writing about, especially in the B2B market.
You need to identify at least one key message you would like to convey before you create your content.
The content you publish is the voice of your company and it should be unique to your company’s personality.
The best digital content often consists of short paragraphs, short sentences, and bulleted lists.
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A competitive product analysis is an evaluation and comparison of your competitor’s products and how your products build up. Product analysis involves looking at many dimensions, including functionality, reliability, and use cases. Product analysis is an analysis of past and current consumer data related to a single product to extract insights about the future market.
Setting and focusing on a specific goal will help you create a more effective marketing strategy.
Market trends provide insight into what content worked with potential and current customers.
Creating high-quality successful marketing is often expensive and time-consuming.
The key to any aggressive marketing approach is to be assured of your product. be positive that you and all of your managers can recite all of the advantages that your product can grant to a lead. With this information on hand, you’ll be in a position to customize your pitch on a 1:1 groundwork and that creates a greater natural appeal in what you’re offering.
The key to any good aggressive marketing strategy is to be confident in your product. Many product marketers are not able to sell their products. You develop fact-based arguments that explain the value of your product or service. Use demonstrations to highlight the value of your offering. Many products have failed because the pricing strategy has been wrong. You can have the best product in the world but if no-one knows about it. Make sure that you and all of your managers can be told all of the benefits that your product can provide.
Aggressive Marketing management
Take Risk
You can’t play it secure and be aggressive at a time. If something appears like it may be a great idea, then roll the cube and believe your gut. If you’re afraid of failure or you’re busy weighing the odds, then you’re no longer geared up to start an aggressive advertising strategy.
Whether you are an experienced or new entrepreneur, risk-taking can be a great step to go forward. There are small risks and big risks, which are important to understand. If you are afraid of failure then you are not ready to begin an aggressive marketing strategy. You can hope for specific outcomes and results when you are thought to take risks. Many risks offer different levels of rewards.
One of the most common elements of business and entrepreneurial success is risk-taking.
Raise the Stakes
Innovation is often the key to success when it comes to aggressive marketing. It continually boils down to value. You must be able to show and prove that what you’re offering to people has more value than what your competitors can provide. Raise the stakes using doing something exceptional and you’ll be capable to aggressively stand out in your chosen industry.
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The first step is to identify the influencers in your niche. You need to get information about the other influencers from your industry. Give them some reason to share your post or product. When you connect with the influencers, you start following them, sharing their content on social media profiles. For getting the attention, start interacting with the influencers on their site. To build a successful relationship with an influencer you need to be clear about expectations from the start.
Business competition can be violent, especially in markets with aggressive competitors and when customer spending is slowing down. Running a business can be difficult, especially with high competition on the market. Knowing who your competitors are can help you differentiate your business in the marketplace.
Focus on excellent customer service.
Partner with your competition.
Admit mistakes and solve issues.
Be smart with marketing strategies.
Know your unique selling point.
Study customer buying habits.
Ensure fast order fulfillment & shipping.
Show videos that help visualize life with the product.
Don’t Be Predatory
There’s a distinction between following the regulation and following the intent of the law. Just due to the fact something is allowed to do doesn’t imply that is something moral to do. People are influenced through legality and ethics, so make sure you’re staying on the proper side to keep away from being viewed as a predatory enterprise attempting to wreck anyone else.
Pepsi paraded around its triumph for years, finally prompting Coca-Cola’s horrific New Coke debacle in 1986.
Since then, they’ve taken the battle into outer space, fought over loyalty programs, and raged over social media.
Burger King and McDonald’s
Burger King confronted McDonald’s with greater head-on comparative marketing.
BK’s Whopper Virgins campaign put the two brands’ burgers- the Whopper and the Big Mac, into a taste review by customers around the world. It grew to become out a large failure, not due to a response from McDonald’s. The public noticed the advertisements as exploitative and racist.
Apple and Microsoft
We’ve all viewed the “Hi, I’m a Mac” commercials using Apple and Microsoft responded as “I’m a PC”. Apple has been lampooning Microsoft for years ever because it’s notorious 1984 ad for the Mac.
But lately, Microsoft has fought returned extra than ever. One such instance was once, one of Microsoft’s uncommon Zune ads, which bashed iTunes in contrast to Zune’s month-to-month pass.
Aggressive Marketing Example
Audi and BMW
In mid-2000’s Santa Monica billboard combat managed to crank up the contention even further.
The entire snarky episode started with an Audi billboard that poked BMW’s chess tournament. After BMW’s response, it escalated online, with Audi calling on its Facebook followers to come up with captions.
MICROMAX and SAMSUNG
Micromax took a direct dig at its foe Samsung. It started with a marketing campaign that appears like a sequel to Samsung Galaxy TVCs. The commercials used to cease with youngsters ending with the query – “Aapke pass nahi hai uncle?”
Micromax answered with many TVCs that begin where the Samsung commercials end. The closing few phrases are spoken in the Samsung advert become the first few phrases in Micromax’s advertisement. It nearly seemed like the sequel of Samsung’s TVCs
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Aggressive marketing is an offensive strategy which uses provocative tactics to generate a response from your audience. It often involves marketing warfare tactics, where one brand will attack or parody another in order to generate buzz and draw attention to itself.
What are the 4 types of marketing?
Types of Marketing Strategies:-
Cause Marketing
Scarcity Marketing
Relationship Marketing
Undercover Marketing
How to do aggressive marketing?
Aggressive marketing tactics that actually work:-
Targeted Telemarketing.
Distributing Printed Materials.
Leaving Comments on Social Media Posts and Videos.
Sending Out Promotional Emails to a List of Subscribers.
Sales Prospecting is nothing but modern-day marketing through the use of some specifically designed tools. Sales reps deliver emails to potential clients and customers in hopes to convert the leads. This is usually done with the help of Sales Prospecting Tools, where users can reach out to their prospects via email, call or even SMS, and grow their sales pipeline.
Sales Prospecting Tools, as you may have guessed, automate various recurring tasks such as delivering emails and messages to save time, which otherwise could have been used for other priority tasks. They might help you collect data and insights into the client’s behavior to engage them more effectively and simplify lead conversion. Moreover, from Building a prospect list to collecting contact details of prospects to scheduling meetings, you can expect Sales Prospecting Tools to accomplish most of the basic tasks for you.
Although there are a number of Sales Prospecting Tools out there, finding the one that suits your business perfectly and caters to all your needs can be tricky. So here we bring you some tools and their features along with pricing, to ease the selection and help you make the perfect choice of a Sales Prospecting Tool.
Best Sales Prospecting Tools
Prospect.io
Prospect.io Sales Prospecting
Prospect.io is a multichannel sales automation platform built for enhancing the team’s efficiency and convert more leads through greater reach. With the help of robust tools, Prospect.io helps you build your prospect list and schedule tasks for the following day, in turn increasing your productivity. Moreover, with the help of multichannel campaigns, it combines follow-ups on prospects for better reach and also analyzes campaign performance for better performance in the future.
Feature Offered by Prospect.io
Automating sales takes a lot of tasks off your back and offers you time to attend to matters which take precedence over them.
Prospect.io also offers to automate enrollment of leads and prospects based on their account activity.
Conditionally apply automation wherever needed and use delays for a window between consecutive steps.
Assign tasks to enrolled prospects and update their fields. Moreover, you can also integrate tools that you use, to help make automation even more smooth.
Search emails for bulk prospects and verify them with the Email Verifier.
Pricing for Prospect.io
Essential Plan
Business Plan
Costs $149 per month and then charges an extra $29 for every additional user
Costs $299 per month and then charges an extra $39 for every additional user
This plan offers 250 email finder credits and 400 emails sent per day and comes with integrations such as Slack and Zapier
This plan offers 1000 email finder credits and 1500 emails sent per day and comes with advanced integrations such as Salesforce and Pipedrive
Unlimited prospect list and automations with email finder and verifier
REST API access for email searching and verifying prospect emails
Email automation, tracking reports and insights
Reviews for automated tasks and insights on deliverabilty with priority support
Detective
Detective by Charlie App
Detective by Charlie App is a sales prospecting tool that helps users to automate tasks such as reaching out to prospects. Although automating tasks makes your work a lot easier, but what makes it even better is if the automation made your work more efficient, which is exactly what Detective excels at. With personalized emails and data-driven insights, you can get up to two times the conversions of what you used to get.
Features Offered by Detective
Detective helps reps to find the right prospects for every unique proposition and help avoid wandering with the wrong leads.
With basic demographic data pertaining to companies and prospects, reps can effortlessly filter out the prospects which aren’t suited for a particular proposition.
Finding the right prospects helps in ways more than just saving time; for instance, reps also need lesser training directed to the right prospects that they will be propositioning to.
Detective also offers reps customizable CRM to suit their business needs and close more deals and enhance conversion rate.
The CRM can also be integrated with tools which reps use initially to maintain consistency with prospects and in the workflow.
Datanyze helps you with the implications of techno-graphics to the digital world of sales and marketing. It helps you market products with strategies based on the choices of your prospects in turn offering you a better conversion rate. Moreover, Datanyze also helps you find new prospects through researching accounts, contacts, and email addresses along with techno-graphics implemented into your CRM, to nourish customer data. It is one of the best prospecting tools.
Features Offered by Datanyze
Instead of relying on demographics and firmographics, Datanyze uses techno-graphics to find suitable prospects to enhance conversion rate.
Datanyze helps combine most prospecting based tasks into a single workflow, simplifying sales prospecting and saving time.
Get the company’s social and technical insights with a single click irrespective of prospecting within Datanyze, or on the company’s website.
Find your prospect’s email address without having to leave your page simply by highlighting the required name.
Seamlessly manage your prospect list and juggle them between your CRM and other tools with one click.
Bloobirds
Bloobirds Prospecting
With an intuitive sales platform, Bloobirds helps you make informed decisions while simultaneously guiding sales reps through their work. It helps you turn your work and all of your activities into opportunities giving you a clear and bigger picture of what marketing and sales strategies actually work. Bloobirds helps you make the perfect strategy, support your work throughout the implementation of the same and then deliver you the best results. Moreover, you get insights on all of your work, be it a conversion or a failed lead.
Features Offered by Bloobirds
Bloobirds is very similar to having a Sales Development Representative(SDR), to help you guide through the process of qualifying leads, questions, and recommended leads.
All the data required by the sales reps are readily made available by Bloobirds, which is presented as insights to ensure lead conversion.
From getting quality prospects to managing contact tools, Bloobirds effortlessly guides sales reps through sales workflow to meet deadlines and targets.
The entire process of sales prospecting from marketing to prospecting to a meeting, can be covered by Bloobirds and hence you get more inbound leads and better conversion.
Bloobirds offers a user-friendly interface with constant reminders and alerts to help reps be more organized, and pay more attention to prospects while automating trivial tasks such as data collection.
Leadfeeder
Leadfeeder Sales Solutions
Leadfeeder helps you by displaying the companies which exhibit interest in your solutions and have visited your website, the benefit being that these companies have a higher chance of conversion than other leads. Leadfeeder develops a list of prospects who have visited your website, prioritizes them based on their activity, and collects contact data of the prospects. Another advantage that Leadfeeder gives you is that it makes you aware of the lead before other competitors and hence, you have an upper hand.
Features Offered by Leadfeeder
With multiple integrations such as Salesforce and Pipedrive, make the most out of your marketing insights and data along with lead generation with your CRM.
Leadfeeder guides sales reps through the process of lead generation, account-based marketing, visitor tracking and other tasks, for better results.
Identify prospects, not based on what you search, but on what they look for in you. Prospects who are already looking at you have a higher chance of a conversion.
Leadfeeder transforms anonymous website traffic into a prospect list and gives insights on their activities on your website to better know your potential clients.
Leadfeeder combines marketing and sales data and updates your CRM along with sending email alerts for you and hence gives you high-value leads.
Pricing for Leadfeeder
Leadfeeder Lite plan
Leadfeeder Premium plan
Basic version of Leadfeeder with limited features and comes free of cost
Advanced version of Leadfeeder and costs $55 per month
Allows unlimited users but only 3 days retention of data
Allows unlimited users and retention of data
Offers upto 100 leads but no company details or contact database
Offers unlimited leads and company details and contact database
No tools like filtering, collaboration or imported lists
Other tools such as powerful filtering, collaboration and imported lists
A sales prospecting tool is software that helps you to automate small repetitive tasks so your sales reps can save time and deliver the right messaging to prospects.
Anamika Mahapatra
Mahenoor Mansuri
