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Tag: marketing strategies

  • Walmart’s Marketing Strategies: The Largest Retailer in the World

    Walmart is a global retail company with headquarters in the US. Sam Walton launched the business in 1962, and it has since developed into one of the leading retailers worldwide. Almost 2.3 million people are employed by Walmart, which runs over 11,000 locations across 27 countries.

    Walmart offers an extensive range of products at affordable costs, including food, electronics, apparel, home goods, and more. The business operates under several distinct names, including Walmart, Sam’s Club, and Jet.com.

    Walmart is renowned for its effective inventory and supply chain management systems, which enable the business to provide cheap pricing while upholding high standards of customer service. Also, the business provides a wide range of services, such as Walmart Pay, online grocery buying, and free two-day shipping on several products.

    Walmart has recently placed a strong emphasis on sustainability and social responsibility, establishing challenging targets for cutting emissions and waste while also aiming to enhance working conditions for staff members in its supply chain.

    Despite criticism over its labor policies and effects on small companies, Walmart continues to be a significant player in the retail sector, having a significant presence both domestically and abroad.

    Walmart Target Audience
    Walmart Marketing Mix
    Walmart Marketing Campaigns
    Walmart Marketing Strategies

    Walmart Target Audience

    Walmart usually caters to a wide range of people. With a large selection of low-cost items, the business hopes to cater to clients of all ages, genders, and socioeconomic sectors.

    Walmart Case Study | Walmart Marketing Strategy
    Walmart targets to expand its business in large cities as well as spread retail stores throughout the world. Read the case study of Walmart.
    StartupTalkyAvinash kumar mahato

    Walmart nevertheless targets a number of distinct client niches. A few of these include:

    • Consumers searching for value and affordability: Walmart is renowned for having low pricing on a variety of goods, which draws in people on the hunt for both.
    • Families: Walmart provides a range of goods catering to families, such as food, baby supplies, toys, and household necessities.
    • Customers in rural areas: Walmart has a big presence there and may be the only major store in the region.
    • Shoppers who are tech-savvy: They find Walmart more appealing now that the company has made investments in its online store platform.
    Walmart Online Store Platform
    Walmart Online Store Platform
    • Customers who value health and wellness: Walmart has increased its offering of organic and natural items and pharmaceutical services to entice customers who place a high priority on these factors.

    Generally, a diverse group of people makes up Walmart’s target market, but the corporation places a strong emphasis on providing cheap costs, convenience, and a large variety of goods to satisfy those demands.

    Walmart Marketing Mix

    The four Ps make up Walmart’s marketing mix: product, price, location, and promotion. The way Walmart treats each of these components is broken down as follows:

    • Product: Walmart sells a large variety of goods under both its own and other brands, including food, electronics, apparel, household goods, and more. Walmart’s product strategy is centered on offering customers high-quality, reasonably priced goods that satisfy their demands.
    • Price: Walmart leads the discount retail sector by offering its items at the lowest cost feasible. This pricing approach has helped Walmart become a market leader. The business keeps costs down by using its effective inventory and supply chain management systems, and it then passes those savings on to customers.

    Walmart | American Multinational Retail Company | Company Profile |
    Founded by Sam Walton in 1962, Walmart Inc. is the world’s largest retailer company by revenue. Know more about its business model, success story, etc
    StartupTalkySarika Anand

    • Place: Walmart has a sizable and expanding network of stores, both domestically and internationally, that are well-placed to cater to customers in a range of markets. Walmart provides online shopping and grocery pickup services in addition to physical locations to give customers more convenience.
    • Promotions: Advertising, sales promotions, and public relations are just a few of the promotional strategies Walmart uses. The business makes significant investments in advertising, reaching consumers through a range of platforms including TV, print, and internet media. Also, Walmart runs sales events with discounts and coupons to entice shoppers to buy things.

    In addition to the four Ps, Walmart has recently placed an emphasis on sustainability and social responsibility, trying to cut emissions and waste while also enhancing working conditions for staff members in its supply chain. These initiatives now play a significant role in the company’s overarching marketing strategy.

    Walmart Marketing Campaigns

    Walmart has launched several marketing campaigns over the years to promote its products and services. Here are a few examples:

    Save Money, Live Better

    This is Walmart’s long-standing tagline, which communicates the company’s commitment to offering low prices and high-quality products to its customers. The tagline has been used in various advertising campaigns over the years, including TV commercials and digital ads.

    Walmart – Save Money Live Better

    Made in America

    Walmart launched a campaign in 2013 to promote American-made products and to support US-based manufacturing. The campaign included advertising, in-store signage, and partnerships with American manufacturers.

    Grocery Pickup

    Walmart has heavily promoted its grocery pickup service in recent years, which allows customers to order groceries online and pick them up at a Walmart store. The company has used a variety of advertising channels to promote the service, including TV commercials and digital ads.

    Walmart Grocery Pickup, how it Works, and Tips

    The Walmart Box

    Walmart launched a subscription box service in 2018, called “The Walmart Box.” The service sends customers a box of curated products every season, including items from Walmart’s private-label brands. Walmart has promoted the service through social media and email marketing.

    The Walmart Box
    The Walmart Box

    Famous Cars

    Walmart partnered with Universal Pictures in 2018 to launch a campaign featuring famous cars from movies and TV shows, such as the Batmobile and the DeLorean from “Back to the Future.” The campaign included in-store events and online promotions and was designed to promote Walmart’s automotive department.

    Overall, Walmart’s marketing campaigns have focused on promoting its low prices, high-quality products, and commitment to sustainability and social responsibility. The company has used a variety of channels, including TV, print, digital media, and in-store signage, to reach its customers.

    Walmart – Business Model | How Walmart makes Money?
    Walmart is US-based multinational retail firm that owns and operates a network of superstores. Read the business model of Walmart & its strategy.
    StartupTalkyRoshni Tamta

    Walmart Marketing Strategies

    Walmart’s success can be attributed to several key marketing strategies that have helped the company to build a strong brand and attract a large customer base. Here are a few strategies that have contributed to Walmart’s success:

    • Low Pricing Strategy: Walmart has been known for its “Everyday Low Prices” strategy, which involves offering products at lower prices than competitors. This pricing strategy has helped Walmart to attract customers who are looking for value and affordability.
    • Wide Product Selection: Walmart offers a wide range of products, including groceries, electronics, clothing, household items, and more. This selection of products has helped to make Walmart a one-stop-shop for customers, increasing convenience and attracting a larger customer base.
    • Efficient Supply Chain Management: Walmart has an efficient supply chain management system that helps to keep costs low and improve product availability. The company’s use of technology, including its advanced inventory management systems, has helped it to streamline its operations and keep prices low.
    • Strong Brand Identity: Walmart has built a strong brand identity around its commitment to offering low prices and high-quality products. The company’s “Save Money, Live Better” tagline, its blue and yellow logo, and its in-store signage all help to reinforce this brand identity and create a sense of familiarity and trust among customers.
    Walmart - Logo, and Tagline
    Walmart – Logo, and Tagline 
    • Customer Service: Walmart places a strong emphasis on customer service, offering a variety of services such as in-store pickup, online ordering, and free shipping. This focus on customer service helps to build loyalty and trust among customers.
    • In-store Promotions: Walmart frequently runs in-store promotions, such as “Rollback” discounts, to incentivize shoppers to make purchases. These promotions are often advertised on signs throughout the store.
    Rollback - Walmart's In-Store Promotions
    Rollback – Walmart’s In-Store Promotions 
    • Customer Loyalty Programs: Walmart provides “Walmart Rewards,” a customer loyalty program that enables consumers to accrue points for purchases. You may exchange these points for savings or other benefits.
    • Private Labels: Walmart offers a variety of private label brands, including Great Value and Equate, which provide goods at a lesser cost than national brands. Walmart is able to retain its reputation for low costs because of its private-label products.
    • Store Layout and Design: Walmart’s store layout and design were thoughtfully created to entice customers to stay longer and make more purchases. The layout of the store, for instance, frequently directs people away from popular items and encourages impulse purchases.
    How Walmart Gets You to Spend More
    • Social Responsibility: Walmart’s marketing plan places a strong emphasis on social responsibility issues including environmental sustainability and community participation. Walmart may attract clients that value corporate social responsibility by highlighting its commitment to these concerns.

    Overall, Walmart’s success can be attributed to a combination of low pricing, wide product selection, efficient supply chain management, strong branding, and excellent customer service. These marketing strategies have helped Walmart to build a strong brand and attract a loyal customer base.

    Hope you take inspiration from marketing strategies employed by Walmart to be a market leader and build strategies that suit your business.

    FAQs

    What is the target audience of Walmart?

    Walmart usually caters to a wide range of people. With a large selection of low-cost items, the business hopes to cater to clients of all ages, genders, and socioeconomic sectors.

    What are a few marketing campaigns launched by Walmart?

    Walmart has launched several marketing campaigns over the years to promote its products and services. Here are a few examples:

    • Save Money, Live Better
    • Made in America
    • Grocery Pick-Up
    • The Walmart Box
    • Famous Cars

  • How Crocs Managed to Gain Its Marketing ROI? | Popular Strategies Adopted by Crocs

    Crocs is a footwear brand, which had always impressed its customers with its unique edges. It is an American footwear company founded by George Boedecker, Lyndon Hanson, and Scott Seamans. Crocs are mainly focused on manufacturing foam-clogged shoes that fit one’s feet so well. The creative department of Crocs is known to spotlight the customer’s comfort. They focus on versatility, hard-wearing sole, recent fashion trends, and long-lasting material, and then come up with a mind-blowing product. The subject of uniqueness is highlighted in every product launch.

    During the pandemic, when most companies were facing losses, Crocs managed to score a positive change in its revenue. Its revenue for the year 2020 was recorded to be $1.4 billion which was far more than its competitors in the market. Since then, Crocs has only walked towards the path of growth. In this article, we will go through how Crocs managed to increase its marketing ROI and rise above its competitors.

    How Crocs Gained Its Marketing ROI?

    Other Strategies by Crocs
    Crocs’ Performance

    How Crocs Became a Billion-Dollar Brand?

    How Crocs Gained Its Marketing ROI?

    Crocs were reaching new heights through its retail markets until the pandemic turned the world upside down. Every one of us experienced sudden mobility from offline mode to online in the past few years. Ecommerce was leading the sales and the local shops and markets faced drastic falls. Well, of course, a brand like Crocs could not sit back for the pandemic to filter away. Therefore, the company introduced its digital channels.

    Let’s have a glimpse of how this brand successfully brought back an increased marketing ROI in such a crisis. The employees of the brand communicated through video conferences during their working time and discovered new products together. Crocs invested a great amount in its digital channels. It came up with ideas to increase its target audience to attract more customers. The following are the marketing strategies that helped Crocs increase its marketing ROI:

    Marketing Expenses of Crocs Worldwide from 2016 to 2021
    Marketing Expenses of Crocs Worldwide from 2016 to 2021

    Increased Investment in Digital Channels

    During the pandemic, Crocs understood the need to make a shift from offline to online channels. So, looking at the importance of the online world, Crocs increased its investments in digital marketing channels and Microsoft advertising in order to better target the customers.

    “Paid search is one of our most important digital advertising channels. Customer acquisition is, like for many brands, a huge part of our current and go-forward strategy and paid search allows us to target and grow our customer acquisition efforts, more than any other channel. We leverage paid search to find more consumers, and that has been one of our highest-performing channels from an ROI (returns on investment) standpoint. Paid search is one of our highest-performing channels globally.” said Adam Michaels, Chief Digital Officer at Crocs.

    He further added, “The return we saw through Microsoft Advertising accelerated during this time. When we saw the increase in return, it really gave our team the confidence to invest more budget. And we were seeing that return in a relatively short amount of time, which not only helps us with an immediate benefit in the quarter but also, we believe is bringing consumers into the brand.”

    Crocs’ digital strategy contributed to the revenue of $361.7 million in the third quarter of 2020 with digital sales up 35.5%.

    Free Pair for Healthcare Campaign

    Crocs Free Pair for Healthcare Campaign
    Crocs Free Pair for Healthcare Campaign

    Well, digital marketing is not the only effort they put to get such success. Crocs tried to bring a change in its marketing strategies and look at their increased marketing ROI now! Just when the pandemic struck hard like thunder, Crocs took the initiative to help the needy ones. During the pandemic, the brand donated nearly 860,000 pairs of Crocs to healthcare workers in the USA and also in Europe and Canada. It was a token of their efforts to save human lives. Health workers were the living God during the pandemic period and such a tribute from Crocs encouraged worldly humanity.

    Have you ever thought about the question- Why did Crocs take such an initiative? Well, health workers supported the company as a part of its consumer base for years. Therefore, when the world was drowning because of helplessness, the health workers came and stood on the front line.

    Crocs needed to communicate with more customers to increase their sales and trust me, nothing can be a better idea than impressing humankind with genuine campaigns and activities.

    Huge Celebrity Following

    People have a different attachment to the rising young celebrities and this brand hits this spot. Hiring the most trending celebrities as the brand ambassador of a footwear brand is a part of a marketing strategy. Furthermore, it automatically attracts more customers. Just think that you are a fan of certain somebody and then you see them advertising a product, wouldn’t you approach that thing in your nearest supermarkets? The most famous brand ambassadors of Crocs to date are Priyanka Chopra Jonas, Zooey Deschanel, Suzu Hirose, and more. They are the perfect definition of “the best”. Crocs also initiate different TVCs, banner ads, social media hunts, and likewise.

    Apart from this, Crocs also launched collections in collaboration with celebrities like Crocs x Justin Bieber with Drew collaboration and Post Malone X Crocs. All this also helped the brand to increase its popularity among the customers and hence an increased ROI.

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    Other Strategies by Crocs

    Crocs Net Revenue Worldwide from 2016 to 2021
    Crocs Net Revenue Worldwide from 2016 to 2021

    The strategies of Crocs are no doubt the best to date. Their comeback in just a few years after things started becoming normal, is enormously unexpected. But what are these strategies and how do they work? The following are some of the strategies that help Crocs stay on top:

    Analysis of Customer’s Choice

    The globe gave birth to uncountable competitive footwear brands and no wonder, Crocs is one of the best! The competition takes place based on product uniqueness, regular launches, quality, trend, customer service, brand awareness, and marketing sales. Moreover, Crocs manufacture pairs of footwear that can easily fit the locals, athletes, as well as injured ones. The brand keeps in mind every possible way to set a new trend with every launch it makes and such a spotlight on customer analysis is quite impressive for a footwear brand.

    Segmentation

    Psychographic, as well as demographic segmentation, is a must while raising your marketing ROI and Crocs knew this fact very well. Moreover, this brand throws light on factors like marital status, size, age, location, gender, and likewise in its customers’ lives. Therefore, they try their best to know the customer’s liking to provide them with comfort. Whether you talk about casual pairs or some mix-up with personal styles, Crocs brings you everything you ask for. However, this would not have been possible without psychographic segmentation and mobile communications.

    Competitive Analysis

    Crocs have a limited stock of footwear every time it launches something new. This automatically creates a sense of rush among the customers to equip the new. Crocs have many competitors like Nike, Adidas, and more. All such brands offer a wide variety of footwear but Crocs focuses on a specific niche which is the clogs. This competitive analysis by the brand helps it gain a competitive advantage over other brands. Crocs managed to sell over 103 million pairs of footwear in the year 2021 when its competitors were nowhere near such sales and revenue.

    Crocs’ Performance

    Crocs reported revenue of around $1.4 billion in the year 2020. It was the time of the pandemic when most of its competitors were facing losses. Crocs’ growth didn’t just stop here, it managed to score an even bigger revenue in the year 2021 which was $2.3 billion. So, the brand saw a growth of nearly 67% from 2020 to 2021. It was the brand’s strategic marketing techniques that helped in increasing its marketing ROI and become a much-loved brand among the customers.

    During a recent event hosted by Crocs, the company’s CEO shared insights into their future strategies. It was discussed that the company forecasts an annual growth rate of more than 17% with the expectation of the revenue to rise to more than $5 billion by the year 2026.

    Conclusion

    Crocs sell a huge variety of shoes and all of them provide a perfect fit for everyone’s feet. The pairs of comfortable clogs helped the brand to reach the top position. They are comfortable, unique, soft, and eye-soothing at the same time. A perfect pair of shoes can compliment a simple outfit and trust me, Crocs hold this power. Fans are in love with the Crocs shoes and the trends they set. The pricing as well as the campaigns it organizes, has played the most important role in increasing its marketing ROI.

    FAQs

    Are Crocs successful?

    During the pandemic, Crocs managed to gain a great amount of popularity among customers. In 2020, the brand’s revenues reached $1.4 billion which is a 12.6% rise from the previous year.

    What is Crocs’ competitive advantage?

    Crocs offer a limited stock of footwear every time it launches something new. This automatically creates a sense of rush among the customers to equip the new. Also, the brand’s unique yet simple, easy-to-clean, and attractive designs give it a competitive advantage.

    Who are Crocs’ main competitors?

    The main competitors of Crocs include:

    • Sketchers
    • Timberland
    • Converse
    • Nike
    • Reebok

  • How IKEA Created Buzz Around Its Bangalore Launch?

    Marketing is the heart of a brand. If it doesn’t work properly, then the brand is as good as dead. Companies and brands often look for new ways to attract the attention of the people who can be their potential customers. Creative techniques of marketing are used to obtain the exact attention from the public. Whether, its about launching new product and services or opening a new branch of the brand or just general marketing, brands elevates new ways to market.

    Now, in this digital world, where we live in, competition is higher than ever. So brands are being cautious and more creative to involve people and make their brand noticed. There are different types of marketing techniques that brands follow, especially while launching their new branch. It is naturally done to make people aware and attract them. In this article, we will talk about IKEA and how it creates a big buzz while launching its store in Bangalore, which is the biggest store in India. So, without any further ado, let’s get started.

    “Marketing is a contest for people’s attention.”

    -Seth Godin

    About IKEA
    How Does IKEA Promote Their Store Launch in Bangalore?
    The Marketing Trend With Funny Banters
    Wakefit
    DrinkPrime
    CoWrks
    How Does the Trend Help IKEA?

    About IKEA

    IKEA is a multinational conglomerate that deals with home furnishing products. The headquarters of the company is situated in Delft, Netherlands. It was founded in the year 1943 by Ingvar Kamprad. The Swedish company is famous for designer home decor like kitchen appliances and other furniture that can be assembled on your own. IKEA is considered the world’s most famous and successful company. All the interior design items that IKEA sells are eco-friendly plus the prices of the products are low as well. As of now, IKEA has 467 stores in 63 countries and serves its people with its modernized and ready-to-assemble furniture.

    How Does IKEA Promote Their Store Launch in Bangalore?

    The Swedish furniture brand has India covered by having two physical stores in Mumbai and Hyderabad. IKEA opened their biggest store in India in Bangalore. The store is said to be covered in 500,000 sq. ft. and it is said that it will be attracting over 7 million visitors every year, with its low pricing and marketing strategy. Now, the brand has done many marketing schemes to make people aware of the launch of its store. IKEA took the help of drones and hosted a show in Karnataka to invite people to visit their newly formed store. The company used over 520 drones that light up the sky. Apart from that, in different landmarks of the city, the brand created a room set-up that consists of modern-looking home products to showcase it in front of the people of the city.

    The Marketing Trend With Funny Banters

    Now, we have seen brand engaging with each other in funny banters and using sarcastic comments to rile them up. Some of the brands actually did the same thing with IKEA, during the launch of their Bangalore store. They made funny remarks, challenge IKEA, and promote their own brands in a shady way. The trend was started and still is ongoing. The banter was started by Wakefit and many different brands jump into this trend.

    Wakefit

    Wakefit
    Wakefit

    Wakefit is a company that is famous for providing mattresses, pillows, mattress covers and bed frames. Apart from that, the company also deals with furniture products for home decor and appliances. It has released few sarcastic advertisements to taunt IKEA. In the marketing campaign, Wakefit in an open letter gives out a snarky welcome and said how tasty Dosas could be found in CTR and the weather is amazing. It also points out many of its supposed flaws like how IKEA is located on the outskirts of the city. Apart from that it also stated that the audience might face traffic issues as well. They challenge the Swedish company by mentioning that they should visit Wakefit if they Are looking for the best furniture. Not only that, but they have also used Swedish on the front page of the newspaper for their print ad to taunt IKEA. The company still hasn’t responded to this banter.

    DrinkPrime

    DrinkPrime
    DrinkPrime

    DrinkPrime, which is a water purification company that provides water Purifiers from Bangalore, also took part in this trend by posting a digital poster on LinkedIn and using the work ‘KEA’. In this post, they asked their audience if they have visited IKEA? After their visit, if they are tired? Did they have water after that? These questions were ended by ‘KEA’. Basically, in the post, they tried to promote their water purifier brand while using IKEA.

    CoWrks

    CoWrks
    CoWrks

    CoWrks is a company that provides co-working space design in offices and makes it feel like home. The company built spaces for all kinds of startups and businesses. The company welcomed IKEA in Bengaluru in their own style by posting a digital poster on LinkedIn that says “Collaborative Spaces + Brilliant Interiors = A Brilliant IKEA”

    How Does the Trend Help IKEA?

    Many brands got involved in this trend and tries to welcome IKEA in Bangalore, mainly they participated in this trend, to promote themselves. However, this trend helped IKEA make its presence known in front of people. As the brands took turns to welcome or snide remarks, many people got aware of the biggest IKEA store in the country and showed interest in checking it out. This way, the companies not only promote themselves but also promoted IKEA. One of IKEA’s loyal customers also gave a reply to Wakefit’s snide remark and called the brand ‘Fakefit’ and wrote an open letter just like the former.

    A Customer's Post
    A Customer’s Post

    FAQ

    Who was the founder of IKEA?

    Ingvar Kamprad is the founder of IKEA.

    When was IKEA founded?

    IKEA was founded in the year 1943.

    How many stores does IKEA have in India?

    IKEA have three stores in India.

  • How to Sell to Gen Z? | Top 10 Marketing Tips and Strategies

    The boom of the internet, technology and social media have given the current generation i.e. Gen Z, the ability to know everything about different products or services without even buying them. Nowadays, people are keener to do their research and gather information before buying anything.

    The present generation is more inclined towards technology and exploring new possibilities. This gives them the opportunity to buy everything online from digital stores and websites.

    Due to this reason, the need for digital marketing is extremely crucial for any company that wants to sell their products and services to Gen Z. So, it is extremely important for businesses to establish online platforms where they can interact with their customers and sell their products.

    Why Selling to Gen Z Is Important?
    How to Sell to Gen Z?

    Why Selling to Gen Z Is Important?

    Gen Z is the post-millennial generation who is way smarter and more technological-advanced than their previous generations. They are the largest and growing generation who are born and brought up with technology from the beginning. They are more likely to inherit the world with new ideas and technology that will create limitless possibilities in the future.

    If you want to lay a solid foundation for your business in today’s time, then it’s important to know how to sell to Gen Z. They are different from the previous generations, you cannot trick them into buying anything. You have to be diverse and open-minded while forming marketing strategies. The previous generations i.e. the millennials and Gen X are not much familiar with social media and digital platforms.

    This means you need a different approach if you want to sell to Gen Z which is only possible by audience segmentation. Once you divide your audience into different segments/ groups, it becomes easier to make strategies that match their interest and expectations.

    Furthermore, the youngsters influence a greater percentage of their family spending. This makes Gen Z extremely crucial for the growth and expansion of your business.

    How to Sell to Gen Z?

    The following are some of the marketing tips and strategies that will guide you on how you can sell your products or services to Gen Z:

    Use Digital Platforms for Promotions and Advertisements

    Gen Z's Choice of Platforms for Following Brands
    Gen Z’s Choice of Platforms for Following Brands

    As you know, Gen Z is also the digital generation. Nowadays, every kid has access to smartphones, tablets, laptops and computers. This means they are more inclined towards social media and digital content. This is why marketers should make the right use of digital platforms to promote and advertise their products.

    There are multiple digital platforms like Facebook, Instagram, Twitter, YouTube, etc. that can be used to set marketing campaigns and interact more with your audience. The better the content, the easier it will be to sell to Gen Z. You must surround your marketing strategies around digital platforms so they can reach more audiences. Thus, making use of digital platforms is the topmost strategy that will help you to sell to Gen Z.

    Use the Latest Technology and Software

    Technology has advanced a lot allowing us to explore and accomplish great wonders. Gen Z is tech-savvy and marketers can use technology to provide them with an easy and smooth experience while they are buying your products and services. This will aid in better marketing of your products and help them to find and try your products easily.

    With the right technology and software, you can completely optimize your website so it can provide your audience with a better shopping experience. It won’t take long for the present generation to find a different website that offers the same product. Hence, ensure that your website is the place where people must look first before buying anything.

    Respect the Privacy of Gen Z

    Protecting your personal information and maintaining privacy is extremely important. Your personal data can be used against you to cause harm or scams and fraud on the internet. This is why Gen Z is more concerned to maintain their privacy and stay anonymous.

    Trying to get too much data can drive them away from your website and other digital platforms. Respect their privacy as they are extremely conscious about their personal information.

    Marketing always involves data collection from the audience. It helps them to know their customers and generate creative strategies to capture their attention. But ensure that your marketing strategies don’t invade someone’s personal space. Data collection must be ethical and non-invasive. So, respecting Gen Z’s privacy is a great way to attract them to your business and therefore, better potential for increased sales.

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    Create Quick, To-The-Point and Effective Online Content

    Nowadays, people are living a fast-paced lifestyle. A 10-second advertisement is also too long for Gen Z and they will skip it if there is nothing informative or does not interest them at all. The present era of Gen Z demands short and snackable content that can lure their attention towards your brand.

    This is why marketers must prioritise creating quick, to-the-point and effective content to sell to Gen Z. This will ensure that people are getting to know about your products and if your marketing is unique and creative it will definitely attract Gen Z to buy your products or services.

    Ensure Two-Way Communication With the Gen Z

    The key to selling to Gen Z is by meeting their needs and expectations. If your product can serve their needs then they will automatically buy your products. But to know their needs and expectations, you need to communicate with them and know more about their taste and preferences.

    Furthermore, it’s important to speak their language when you are trying to sell them. This is only possible when there is communication from both ends. Now, it’s much easier to communicate with your customers with the help of customer service, helpline numbers, comments and reviews and even through social media platforms.

    Focus On Selling Genuine and Authentic Products

    The present generation is extremely smart and it’s not easy to trick them into selling anything you want to. There are abundant sources where one can know the a to z about a product before buying it. It just takes a few minutes before people can post and share their experiences after buying something.

    If you want to sell to Gen Z then ensure that you have a brand image for selling genuine, good quality, and authentic products. Marketers must ensure that their marketing strategies provide a correct and genuine description of the brand. This will make people post positive reviews which will drive more audiences to buy from your website.

    Partner With Influencers and Celebrities

    Influencer Marketing Market Size Worldwide from 2016 to 2021
    Influencer Marketing Market Size Worldwide from 2016 to 2021

    In the digital era, your marketing strategies must focus on capturing more audiences from digital platforms and social media. There is no point in spending money on banners and posters which will hardly have any impact on Gen Z.

    The young generation tends to follow celebrities and influencers on Instagram. They are more likely to use products and services if they see them being used, especially by their favourite influencer or a celebrity. This will increase brand awareness and ensure that your products and services get more publicity. This is why partnering with influencers and celebs is crucial, so you can sell to Gen Z.

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    Maintain Price and Quality for Better Sales

    The quality and pricing of your product are essential especially when your target audience is Gen Z. The young lads have enough resources to compare your product with other brands in the market. If you are not selling good quality products at affordable prices then it can be difficult for you to create a good brand image.

    Moreover, the young generation is more into buying branded products and uploading pictures to social media to get fame and become popular. Hence, once you have a brand image in the market then you can set your price high and it will be easier for you to sell your products to this young generation.

    Let the Gen Z Know You Care About Them

    When talking about Gen Z, it’s essential to focus on their needs and interest. This proves that you care about them and you are trying your best to serve their needs. The young generation wants to be heard and they want products that will benefit them after using them.

    Moreover, irrespective of any generation people are more likely to believe in brands and companies that seem to have their best interest at heart and are not just trying to trick them into wasting their money. Your marketing strategies should focus on communicating with your target audience. If you are committed to providing better products and services they will definitely support you until the very end.‌‌ Thus, another great way to sell to Gen Z is by letting them know that you care about them and their needs.

    Don’t Promote Social Discrimination Through Online Content

    Gen Z is strictly against any kind of social discrimination. Be careful while making marketing strategies and online content. Ensure that it doesn’t promote racism, gender discrimination, religious intolerance, or any kind of social discrimination that deprives a particular group or society.

    As marketers, you must review the content before uploading it on digital platforms and ensure that it is appropriate and respectful to all groups and society. This will help you to connect with the majority of the audience and make it easy to sell your products and services to Gen Z.

    Conclusion

    If you want to sell anything to Gen Z, ensure that your company and brand have a reputation and a strong hold over digital platforms through social media and online content. Gen Z is incredibly smart and they have the technology and internet to do research before purchasing anything.

    The above-mentioned are some marketing tips and strategies that will help you to sell to Gen Z. They are more driven by technology and the internet, so make sure to stay updated with the latest technology and software. This will provide them easy and smooth experience while shopping from your website. Hence, you have to be specific and transparent while dealing with Gen Z.

    FAQs

    What is the Gen Z age range?

    Gen Z refers to the people who are born between the years 1997-2012. So, the members of the Gen Z ages between 10 to 22 years.

    What is Generation Z buying?

    Generation Z is inclined towards buying quality products. They are more attracted to a brand that is more transparent, offers discounts and free delivery, and caters to their needs and preferences.

    How to sell to Gen Z?

    • Use digital platforms for promotions and advertisements
    • Use the latest technology and software
    • Respect their privacy
    • Maintain price and quality
    • Create quick, to-the-point and effective online content

    How old are Gen Alpha?

    Generation Alpha is the youngest generation on the planet. This refers to the people born between 2011-2025. So, the oldest person in this generation would be 11 years old.

  • Sendfox: Affordable and Easy to Use Email Automation Tool

    Marketing has always been one of the prime factors of any business.  If it is done properly, it can take your business and you to the top of the success pyramid. One of the popular ways of marketing in this world is through Email marketing. Email marketing is creating a strategy to connect with your audience in a more personal way. To be specific, it is all about going to your potential customer’s inboxes and urge them to check out your products and services and turn into your actual customers.

    There’s a new player that has entered the email-marketing game: SendFox. SendFox belongs to the Sumo family of tools, an inexpensive and simple email marketing platform tailored for content creators. Email marketing can prove to be a costly aspect of your business. There are so many different email marketing options out there. In this article, we will talk about SendFox, its features and pricing and if it is worth your money or not. So let’s get started.

    What is SendFox?
    SendFox – Features
    SendFox – Pricing
    SendFox – Pros and Cons

    What is SendFox?

    SendFox
    SendFox 

    Simply put, SendFox is an email marketing solution that allows you to send mass emails to your subscribers. You can create lists of your contacts and send out emails tailored to their interests. It allows you to build, schedule, and automate your email marketing process with unlimited personalized templates that will engage users. More than 20,000 customers use SendFox as their go-to, to send millions of emails and measure their results every month. The emails that you send are customised and their main aim is to turn your potential customer into your actual loyal customers.

    SendFox – Features

    SendFox - Login
    SendFox – Login

    SendFox has already revealed that it is not trying to compete with different email-marketing platforms like MailChimp, ConvertKit, Aweber and others. when it comes to its features. Instead, SendFox focuses on what truly matters most: content and growing your list. Some of its features make it stand out in the crowd of email marketing tools.

    Interface

    SendFox’s interface is clean and easy to navigate. Unlike MailChimp and ConvertKit, whose interfaces might be overwhelming to someone who is new to email marketing, SendFox only has 5 links that you can use to do a variety of actions. You need not waste time with a multitude of options and be distracted. Its seamless interface makes for a pleasant experience.

    Automation

    SendFox allows you to automate your email marketing process
    SendFox allows you to automate your email marketing process

    Though simple in design, you can get everything you want from an email service provider with SendFox. SendFox can help you automate your email process. When someone joins a specific list, you can send them a customized email. If they interact with your email, you can easily add them to another list and continue to send automated emails. You can also create a series of emails to send at frequent intervals. For instance, if someone signs up on your website, you can begin sending that user a series of onboarding emails over the span of a few weeks.

    Multiple Domains In One Account

    One of SendFox’s stand-out features is its ability to send emails from any number of domains. You can use lists from a different domain as well as your own. Each of the email and automated campaigns can be sent from whichever email you specify as well as validated those domains. This can be a lot cheaper than having multiple email marketing accounts with drip marketing and automation.

    Landing pages

    The other feature of SendFox worth mentioning is its ability to create landing forms and pages. For instance, if you are a content creator exclusively on YouTube or Instagram, you may not have a website. This might be an issue if you want to grow your email list. However, with SendFox you can simply create a landing page that is branded entirely for you. You can gather leads by using embeddable forms from SendFox which are completely customized with CSS.

    SendFox – Pricing

    Given below is the list of features that are available for all the tiers.

    • Unlimited email can be sent.
    • Unlimited triggered automation.
    • Custom landing pages.
    • Schedule email campaigns at any time of the day.
    • Custom forms (including GDPR).
    • Lists and tagging to keep your contacts separate.
    • Email editor to make writing emails easy.
    • Advanced analytics to track open rates, clicks, and more.
    • CRM functionality to write notes on each subscriber.

    License Tier 1 License Tier 2 License Tier 3 License Tier 4
    Costs $49 for lifetime Costs $98 for lifetime Costs $147 for lifetime Costs $196 for lifetime
    5000 Subscribers 10000 Subscribers 15000 Subscribers 20000 Subscribers
    SendFox Branding SendFox Branding Light text SendFox branding Light text SendFox branding

    SendFox – Pros and Cons

    SendFox - Newsletter
    SendFox – Newsletter

    There are some advantages and disadvantages of Sendbox. Advantages that make it the perfect email marketing tool to use and disadvantages that coerce people to avoid its use for their marketing.

    Pros of SendFox

    • You get to have multiple domains in just a single account.
    • The emails are mobile responsive.
    • The analytics are quite powerful.
    • The domains are validated which makes it look like coming from the person directly.

    Cons of SendFox

    • You cannot add images to your emails.
    • Along with that, attachments cannot be added as well.

    Conclusion

    SendFox is said to be designed for new content creators, small businesses and e-commerce stores. The main aim of an email marketing tool is to turn people into their customers. SendFox is leaving no stone unturned and is creating opportunities for businesses to communicate with their customers with the help of Email Marketing.

    FAQs

    How many customers SendFox have?

    SendFox has over 20,000 customers who have sent millions of emails to more than 13,000,000+ subscribers.

    How much SendFox cost?

    SendFox starts at $49.

    Who uses SendFox?

    SendFox is mostly used by small businesses and the health and fitness industry.

  • Understanding the 7P of Marketing Mix

    Marketing is the elixir of a business, if done properly it can take your business to the top of the world and make it invincible. It is the most important step of a business. Without marketing, the survival of your business and the accomplishment of the dream of your entrepreneurship is not possible. Therefore, before emerging into the path of business, you need to be aware of marketing and its strategies

    Once anyone developed the marketing strategy there is a “7P formula” to evaluate and grow the business. The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. Staying ahead of the digital marketing game can be tough, especially in the world of more competition and many trends and tactics. As products, markets, customers, and needs change rapidly, you must continually revisit these seven Ps to make sure that you are on track so that you achieve the maximum results possible in today’s marketplace.

    The marketing professionals who shape and implement a marketing strategy contribute directly to the economic growth of the nation. Marketing focuses on the most fundamental requirements of companies to identify customers, and research their needs and preferences. In this article, we will discuss the 7P of marketing, so let’s get started.

    Product
    Price
    Place
    Promotion
    People
    Process
    Physical

    Product

    The product is the goods or services that the customer buys. When you market your product you need to think about the key features and benefits that the customers want or need. Ask yourself critical questions like “Is your current product or service, or a mix of products and services, appropriate and suitable for the market and the customers of today? Is the product or service you’re offering enough for your customers?”

    The perfect product must be given value to the customers and also make a good impression. Some points you must keep in mind while deciding what product you should offer are below:

    • Quality
    • Image
    • Brand
    • Features
    • Variants
    • Mix
    • Support
    • Customer service
    • Use occasion
    • Availability
    • Warranties

    Price

    It tells how much the customer pays for the product. This refers to the pricing strategy for your products and services and how it will affect the customers. Your pricing should be in such a way that it brings profit to your business. It is the only element in the marketing that generates revenue others represent the cost. Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure they’re still appropriate to the realities of the current market and its trends. Many companies have found that the profitability of certain services and products doesn’t justify the amount of effort and resources that go into producing them.

    Pricing positions you in the marketplace. The more you charge, the value or quality your customers will expect for their money. Some points you must be kept in mind are below:

    • Positioning
    • List
    • Discounts
    • Credit
    • Payment methods
    • Free or value-added elements

    Place

    The place is all about how the product is distributed to the customer. The place where the customers buy a product, and the means of distributing your product to the right place will be appropriate and convenient. The product must be in right place at the right time in the right quantity. Customer surveys have shown that delivery performance is one of the most important criteria for the supplier. Sometimes change in place increases the sale from the previous place.

    The place also means the display of your products in customer groups it may be in varieties ways like High Street, Mail Order, or the more current option via e-commerce or an online shop. Some points you must be kept in mind are below:

    • Trade channels
    • Sales support
    • Channels numbers
    • Segmented channels
    Market Segments for Method Products
    Market Segments for Method Products

    Promotion

    Promotion talks about how the customer is found and can be persuaded to buy the product. Promotion is the way of communicating what it does and what it offers to the customers. It includes activities such as branding, advertising, PR, corporate identity, sales management, special offers, and exhibitions. Promotion must gain attention, be appealing, and tell a consistent message above all to give the customer a reason to choose your product.

    Promotion does not just mean communicating with customers. It is just as important to ensure your internal stakeholders are aware of the value and attributes of your products. Some of the elements of promotion are:

    • Marketing communications
    • Personal promotion
    • Sales promotion
    • PR
    • Branding
    • Direct marketing

    People

    This P of marketing says that the people who make contact with customers in delivering the product. The reputation of your brand rests in people’s hands. When you give excellent customer service you create a positive experience for your customers, and in doing so market your brand to them. Having the right people is essential because they are as much a part of your business offering as the products/services you are offering. Develop the habit of thinking in terms of the people inside and outside of your business who are responsible for every element of sales, marketing strategies, and activities.

    To be successful in business you must develop the habit of thinking I term exactly who is going to perform each task and responsibility. Some points you must be kept in mind are below:

    • Individuals on marketing activities
    • Individuals on customer contact
    • Recruitment
    • Culture/Image
    • Training and skills
    • Remuneration

    Process

    It tells the systems and processes that deliver a product to a customer. The process of giving service and the nature of those who deliver are crucial to customer satisfaction. Having a good process ensures two things:

    Small improvements in the processing or external appearance of your product or service can often lead to completely different reactions from your customers. Customers are not interested in how your business runs only matters is that the system works. Process in one of the ‘P’ which is frequently overlooked. Many customers will give up, go elsewhere and tell their friends not to use this company due to the poor processes provided by the company.

    This part of the process is the first expression of a company that many customers have. As a consequence, this ‘P’ could be a great source of competitive advantage if used wisely. Some points you must be kept in mind about the process are:

    • Customer focus
    • Business-led
    • IT-supported
    • Design features
    • Research and development

    Physical

    The last ‘P’ tells the elements of the physical environment the customer experiences. A service cannot be experienced before it is delivered. Physical evidence refers to everything your customers see when interacting with your business. This includes:

    • The physical environment where you provide the product or service.
    • The layout or interior design.
    • Your packaging.
    • Your branding.

    Almost all services include some physical elements even if the bulk of the customer is paying for them is intangible. The physical evidence demonstrated by an organization must confirm the assumptions of the customer. Restaurants are known to be 3 stars, 4 stars, and 5 stars. All such differentiation, and the target customer that accompanies such differentiation, is because of the use of physical evidence in marketing. Some points you must be kept in mind are below:

    Conclusion

    Once you implement all the 7P  in your business, it is ready to rock. Marketing helps people educate about a business’s products, services and the business overall. If a business aspires to be successful then it must implement all the 7P step by step, without missing one. These 7P are the reason for proper marketing of several popular brands.

    FAQs

    What are the 7P marketing mix?

    The seven P of the marketing mix are:

    • Product
    • Price
    • Promotion
    • Place
    • Packaging
    • Positioning
    • People

    What is marketing mix?

    A marketing mix consists of all the various areas of a marketing plan.

    What are the 4Ps of Marketing?

    The 4Ps of marketing mix are:

    • Product
    • Price
    • Place
    • Promotion

  • How to Get Many Likes on Facebook | 10 Ways to Increase Your Likes on Facebook

    With more than 2.93 billion users, Facebook offers a huge potential audience for any kind of business However, with more than 70 million active Facebook business pages on the network, there is also a lot of competition for getting likes. Facebook is the biggest social media platform and it has emerged as one of the best advertising platforms for both B2B and B2C businesses. It has over 1 billion active users every day. As an entrepreneur, this is a golden opportunity for you to market your product or services. Getting a big amount of likes on Facebook is not tough. It becomes a whole easier once you learn how to use this platform in the best way to attract potential clients and boost your business.

    Getting more likes requires you to share truly likeable content and engage in ways that make your brand likeable. It’s about getting more likes by working to create content that has real value for the audience. In this article, we will discuss the ways by which you can get more likes on Facebook.

    Run Facebook Ads
    Invite People to Like Your Page
    Host a Giveaway
    Post-Attention-Grabbing Content
    Add a Facebook Likes Pop-Up
    Try Out Facebook Live
    Partner With an Influencer
    Get Tagged by Other Facebook Pages
    Use Automation Tools
    Engage With Your Community

    Run Facebook Ads

    The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site. This targeting allows you to get super specific about what audience your ad reaches.

    Some of the ways you can target your ads on Facebook:

    • Custom audiences – allows you to target existing customers or leads
    • Location – allows you to target by location
    • Gender – allows you to target by gender
    • Interests – allows you to target by interest
    • Behaviours – allows you to target past behaviour, such as someone visiting your website
    • Connections – allows you to target people who already like your page, or who have connections that do

    There are two types of Facebook ads that marketers can use:

    • Sponsored Posts – Facebook Sponsored posts appear directly in the Facebook newsfeed. Users see the ads when they scroll.
    • The Right-Hand Column Ad – The right-hand column ad appears in the right column of the Facebook feed. These ads are smaller, but they can’t be scrolled past like sponsored posts in the newsfeed. Marketers often use right-hand column ads for retargeting purposes.

    Invite People to Like Your Page

    Inviting personal friends to like your Facebook page is still a great way to start building your business. The first step toward inviting people to like your Facebook business page is to have a Facebook Business page. You need to create a business page on the platform. After creating the page, now you can invite people to like that page.

    Steps on how to invite people to like your page are:

    • Go to the Facebook page.
    • Click on the dots at the top right of the page.
    • Select the ‘Invite Friends’ option.
    • Invite as many friends as you want to like your page.

    Host a Giveaway

    A Facebook giveaway is the easiest way to generate leads and grow your following on social media. A Facebook giveaway is one of the only remaining ways to generate leads on social media – the other being paid advertising. Consistent audience engagement and posting high-value content are important on social media.

    Step-by-step on how to run a giveaway on Facebook for your business:

    • Choose a prize
    • Location – allows you to target by location.
    • Gender – allows you to target by gender.
    • Interests – allows you to target by interest.
    • Behaviours – allows you to target past behaviour, such as someone visiting your website.
    • Connections – allows you to target people who already like your page, or who have connections that do.

    Post-Attention-Grabbing Content

    Attention-grabbing content is imperative if you want to grow your business. It’s way harder than it seems. You have to think of what you want to talk about, to whom you are talking, and how it’s the best way to deliver your message. You will need a lot of time then good writers and editors also a content marketing strategy.

    Some tips on how to write grabbing content:

    • Create Great Headlines
    • Hook them up
    • Make your content solve a problem
    • Make it scannable
    • Understand why it’s important for your business and set goals
    • Create a CTA (call-to-action)
    • Edit and proofread on repeat

    Add a Facebook Likes Pop-Up

    If you want your content shared widely around the web, Facebook is the best place to get big results. One of the best ways to reach potential Facebook fans is on your website. After all, your website visitors have already interested in what you have to offer. There are plenty of options for Facebook popup plugins and other software. If you already have a website, then one of the best ways to reach Facebook users is by creating a ‘Like Us On Facebook’ button or pop-up.

    Try Out Facebook Live

    Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

    • Tap the camera icon to the left of your search bar.
    • Give Facebook access to your camera and microphone when prompted.
    • Switch to ‘Live’ at the bottom of your camera screen.
    • Choose your privacy and posting settings.
    • Write a compelling description.
    • Tag friends, choose your location or add an activity.
    • Set your camera’s orientation.
    • Add lenses, filters, or writing and drawing to your video.
    • Click the blue ‘Start Live Video’ button to start broadcasting.
    • Interact with viewers and commenters.
    • Click ‘Finish’ to end the broadcast.
    • Post your reply and save the video to your camera roll.

    Partner With an Influencer

    Influencer marketing on Facebook starts with a brand identifying a Facebook user with a medium-to-large (and highly engaged) follower base that overlaps with the brand’s target audience. Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. You’ll need to work with your influencers to tailor a campaign to your goals. The type of content an influencer produces should directly tie into your goals.

    There are two ways you can find influencers on Facebook: manually searching your existing Facebook fan base or tapping into tools that will search the entire platform for you.

    Get Tagged by Other Facebook Pages

    Tagging is a great way to reach more people on Facebook. Getting tagged by bigger Facebook pages can help you get more Facebook followers.  Facebook might occasionally think that posts you’ve tagged another business in are considered ‘branded content’ even if they’re not. Collaborate with them and get your page tagged with their Facebook page.

    Use Automation Tools

    Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could. You’ll need to consider many factors the number of posts you need to schedule and the number of people who manage your social media accounts.

    Some of the best Facebook Automation Tools are:

    • WoopSocial
    • Facebook’s Integrated Scheduler
    • HootSuite
    • Clincher
    • SocialBu

    Engage With Your Community

    Your community is your audience on Facebook, so you have to keep them engaged with your content. Therefore, some of the tips and strategies that you can follow to engage with your community are:

    • When you post any content focus on quality instead of  quantity
    • Post when your fans are online
    • Upload your videos onto Facebook
    • Go live when you need to share some important information
    • Asking questions is a good way to offer your followers a chance to share their thoughts.
    • Boost your top-performing posts that are proven to engage your audience.
    • Besides boosting your top posts, you can also recycle them
    • Learn from other Facebook Pages and see what has been working for them
    • Testing new types of content keep you at the edge of the latest trends
    • Reply to all their comments
    Total Facebook Users in India

    Conclusion

    Facebook is one of the biggest and most popular social media platforms. Over 2.9 billion people use Facebook. Businesses have started adapting to the digital world and nowadays, to be visible, you have to be on social media plus Facebook is the perfect social media platform to be visible for your business. Likes define how you are able to engage your customers with your posts, so following the above tips, you’ll be able to get many likes on Facebook.

    FAQs

    Is making a Facebook Page good for a business?

    Facebook page can help a business a lot, as there is hardly anyone who doesn’t use Facebook, it will help your business get visible in front of other people.

    Who was the founder of Facebook?

    Mark Zuckerberg is the founder of Facebook.

    How many people use Facebook?

    Over 2.9 billion people use Facebook and worldwide it is the most popular social media platform.

  • Comprehensive Guide to Analyse Your Competitor’s Marketing Strategy

    When you decide to begin with your own startup, there are a few things that cannot be avoided. You must have heard that there is a lot of competition when you thought of starting up your own business in that field. This is the time you need to realize that, you need to build up a new skill to land your startup in success.

    One of the skills is Analysis of your competitor’s marketing strategy is a skill which is extremely useful for any sort of business you might have entered. On the other hand, analysis of your competitor’s marketing strategy is a crucial step which if once analyzed, brings you halfway to your success. You need to make sure that you look outside the window and analyze what others are doing and know their strengths and weaknesses. In this article, we will provide you with a guideline on how to analyse your competitor’s marketing strategy. So let’s get started.

    What Is Competitor’s Marketing Strategy Analysis?
    What All Does This Analysis Comprise?
    Benefits of Competitor’s Marketing Strategy Analysis
    What Is the Process of Analyzing Competitor’s Marketing Strategy?

    What Is Competitor’s Marketing Strategy Analysis?

    Competitive analysis in simple words refers to– a well-structured evaluation of your business environment that includes the competitor’s company, it’s offering, and most importantly its marketing strategy. It is the art of knowing how well the other players of that particular field are doing in the market. Most importantly look for the spaces they are creating for you to grab the opportunity to dive into and come up better than them by providing something more valuable.

    What All Does This Analysis Comprise?

    Competitor’s marketing strategy analysis involves qualitative and quantitative data that is very crucial. The goals and missions of an organization depend upon it. Most importantly, how will the goals be achieved, i.e., what will be the strategy to effectively and efficiently achieve those goals is also formulated in accordance with the data collected. It involves answers to various questions like-

    • What are the competitors good at?
    • Where do the competitors lack?
    • How to make sure that they don’t steal away your customers?

    Benefits of Competitor’s Marketing Strategy Analysis

    Analysis of competitor’s marketing strategy is a crucial step for all businesses big or small. It must be done cautiously. As, it deals in the collection of the most important data, upon which the organization’s strategies are based upon. If done appropriately, it gives out plenty of qualitative and quantitative data that will help your own crucial business decisions. Analysis of Competitor’s Marketing strategy is important in many ways.

    Identify Opportunities

    Why choose your brand? This question plays a significant role in separating you from your competitors. A good analysis of a competitor’s marketing strategy gives you an insight into what unique would customers find in you. So that, they choose you over your competitors.

    Competitor’s marketing strategy analysis creates a significant opportunity to identify gaps through analyzing data. Create a new product category to bridge the gap between what your competitors offer and what the customers need.

    Know Strengths and Weaknesses

    You have a great opportunity to find out, where do the competitors lack by analyzing the collected data. Improve your product by capitalizing on competitors’ weaknesses customers complain about. It helps you create your own Unique Selling Proposition. You must learn from their mistakes and make sure that you do not repeat them at any cost. The focus must be on consistent learning and improvement simultaneously. By this, you can easily come up with a distinguishing identity in the market.

    Position of Your Business in the Long-Run

    As your brand expands, the expectations of your customers from you also increase. This opens up an opportunity for you to position your business in the long run. When you create a distinguishing identity. Through competitor marketing strategy analysis, you get a chance to get to know all their weaknesses of them, which is an edge for you over your competitors. You need to overcome all their mistakes that will help you position your business in the long run by creating a faithful image in the mind of the customers.

    You get to know what is going on in the market. It, therefore, helps you to keep with the pace and follow contemporary methods. You must eliminate the usage of obsolete and traditional marketing strategies. It helps you uncover market segments that aren’t fully served by competitors. You need to focus on that and work upon the loopholes of the competitors.

    Motivation

    By analyzing what your competitors are doing, you get to know their position in the market. They set a benchmark that helps you measure your standards and take corrective action wherever required. The presence of competition in the market gives the inspiration to work consistently. It gives a thrust to keep on striving to do better.

    What Is the Process of Analyzing Competitor’s Marketing Strategy?

    This guide on analyzing competitor’s marketing strategy works well for startup founders, entrepreneurs, business owners, marketers, etc. Including certain tips on where to look for data that isn’t publicly available, this guide consists of a step by step process of how to go about analyzing your competitor’s marketing strategy-

    Identify Competitors of Your Industry

    The first and foremost step is to determine who your competitors are. You need to pick the right competitors who are pitching similar products or services targeting a similar category of customers. To simplify, divide your competitors into two categories: direct and indirect.

    Direct competitors are those, who offer a product or service similar to that of yours who works as a substitute for yours operating in your same geographic area. Whereas, Indirect Competitors are those who provide dissimilar products that can be used as an alternative to satisfy the needs of the customer. You need to realize that Direct Competitors are to be paid more focused.

    Wondering how to identify direct competition? Here are the steps to follow-

    • Analyze search engine results (SERPs) for similar product queries.
    • Have a look at the market share analysis.
    • Have a check on who is sourcing products from the same suppliers/wholesalers as per your plan.
    • Keep a note of brands that use your target buyers the most.

    Determine What They Offer

    Product or services offered is where the heart of any business lies. Therefore, it is the best place to start with. A deep analysis of the competitor’s complete product line or services offered must be done. Along with this, there must be an eye upon attractive benefits that they offer along with the product and service which tends to attract their customers.

    Analyze Their Tactics

    Existence in this competitive market is quite difficult. Certain tactics are used by market leaders to achieve heights. Therefore, the focus must lie on the following questions-

    · What does the sale procedure look like?
    · What are the channels of distribution used by them?
    · What are the tactics that earn them the most advantages?
    · What are their customer relationship management techniques?
    · What are the lucrative offers they offer to their customers?
    · How do they manage interpersonal relations?

    These are a few helpful pieces of information that give you an idea of the tactics that the competitors apply. By knowing this, you can get an idea about how to go about to form own strategies.

    Analyze Their Pricing Strategy

    Price is the most important element. It is the value that the customer pays for the product or service. Pricing must be done very carefully as it depends upon certain major factors. Due care must be taken upon how the competitors tackle those factors and price the offerings.

    Determine Their Marketing Strategy

    The productivity of businesses depends upon the marketing strategy that is used. There must be knowledge of marketing strategies being applied by other players in the market. With the advent of technology, most businesses use the internet for marketing. The online world opens up the doors to meet a vast audience. Observe the competitor’s website, the way of content marketing, social media marketing, etc.

    Use Spying Tools to Know Your Competitor’s Strategies

    Various online tools and methods are available online which help you be aware of your competitor’s strategies. Spying tools can be of great help for this. One of the popular spying tools is AdSpyder. It helps you spy on your competitor’s ad strategies on different platforms. The platforms include Facebook Google, Youtube, and Instagram, and also search engines like Yahoo and Bing.

    AdSpyder – Spying Tool

    Perform a SWOT Analysis

    SWOT Analysis is a great tool to envision how to get an edge over other businesses. SWOT stands for Strengths, weaknesses, opportunities, and threats. When you have an overview from all these perspectives, you are on the right path to success. The analysis must comprise of following areas which are not exhaustive-

    · Customer experience
    · Online marketing strategies
    · Pricing strategy
    · Content strategy
    · Promotion strategy

    Conclusion

    The main objective of this article is to pay attention to the opportunities that the competitors are missing. One must learn to take advantage of the competitor’s weaknesses through the strengths of own. The market is highly dynamic which demands routine running of the competitor’s marketing strategy analysis. Competitor’s analysis is a multi-facet process, which if well-executed can land you towards productivity.

    FAQs

    What is Competitor’s Marketing Strategy Analysis?

    It is the art of knowing how well the other players of that particular field are doing in the market.

    What is the importance of Competitor’s Marketing Strategy Analysis?

    Analysis of competitor’s marketing strategy is a crucial step for all businesses big or small. It is important in many ways.

    How to Position a business in the long run?

    Business need to overcome all their competitor’s mistakes that will help you position your business in the long run by creating a faithful image in the mind of the customers.

  • The Ingenious Marketing Strategy of Too Yumm

    When we are hungry or bored, we always feel to munch something. There are a lot of snacks available in the market. Some snacks are imported, some are locally made or some are Indian brands. The element that makes a snack popular is taste.

    But not all tasty snacks are healthy. So, to prove this, Too-Yumm was launched, as a healthy snack which is tasty too. In this article, we will share how Too-Yumm found its place in the Indian snacks market.

    To munch guilt-free, read the whole article.

    About Too Yumm

    RP-Sanjiv Goenka group launched their products in the packed food sector in the year 2016. Talking about Too-Yumm, it is owned by Guiltfree industries which are led by Shashwat Goenka, son of Sanjiv Goenka.

    There was an initial investment of Rs.10, 000 crore. This is an overall investment, which is distributed over a period of 5 to 7 years. The company aims that they will become a snack giant in the upcoming years of establishment and gain huge success. Talking about the current scenario, they are already achieving the targets set and winning the hearts of people by giving them a guilt-free snacks.

    Too Yumm provides a healthy snacking experience. They have a wide variety of snacks namely wheat thins, foxnuts, multigrain chips, quinoa puffs, veggie sticks, etc. The speciality is not just the packaging and healthy ingredients, they also have a very good taste.

    Key Marketing Strategies of Too Yumm

    Too-Yumm took the advantage of the market by launching a healthy snack that other companies failed to provide. Below is the strategy used by Too Yumm to stand out amongst the existing snack sellers.

    Proper product allocation

    Initially, after the production started, they distributed the products in metro cities first to get to know the response. They supplied them in cities like Delhi, Mumbai, Kolkata, Delhi NCR and Chennai. When the snacks were a hit, they increased their production and started supplying them across India.

    Promotion strategy

    They promoted the product with a very popular sports player, Virat Kohli, in the advertisement, the cricketer himself eats the chips and says that you can eat this guilt-free. They also started giving social media ads. It also promoted its products in web television series.

    This way there was quite an advertisement of the products among the public. They were much aware of the product. This awareness and promotion strategy created a demand for the product in the market.

    Affordable pricing strategy

    It is often a mindset of consumers that a healthy snack is equivalent to a costly snack. Too Yumm took an opportunity to break this mindset. They launched their snacks ranging from Rs 5 to Rs 40. It was the range that is affordable to most the type of consumers. They gave trial packs worth Rs 5 so that people would taste them and choose what to buy more.

    Correct packaging placement

    They placed the products in the market very strategically. They placed the small packets at small shops or vendors and large packets at large places. This means that their products were available at most of the places and jolts.

    Targeting the correct audience

    The strategy of targeting the age group of 15 to 35 years worked wonders. Mostly this age group is very particular about their diet and eating. They are mostly considering fitness and health. Also, India is a country with a maximum youth population. Targeting the youth gave a terrific response.

    Advertising in Indian Premium League (IPL)

    IPL is a cricket series that the whole world watches. Players around the world play these matches and there are different teams that are apart. So, advertising in the stadium where IPL is played and in between the overs and innings gave Too-Yumm popularity that it needed.

    Unique Features of Too Yumm’s Marketing Strategy

    The company with the help of celebrities not only created awareness but also promoted sales. They came up with slogans creating brand awareness. Twitter played an important role here.

    This is how Too-Yumm found its place in the Indian snacks market. Slowly it is becoming a very popular healthy snack in the country.

    Conclusion

    Today, Too-Yumm has achieved an outstanding position in the market. The product quality and taste have remained consistent since the beginning.

    It has been breaking the records since its launch of the product. The sales of the product have reached 200 corers per year and are constantly growing by 12% to 15% every month.

    The future plans of the company include acquiring a plant in Gujarat and increasing production to meet the market needs. Also, they are trying to add various new flavours to the product list.

    So, in this article, the strategy was explained and it was clear how Too Yumm found its place in the Indian snacks market.

    FAQs

    Who is the brand ambassador of Too Yumm?

    Indian cricketer Virat Kohli is the brand ambassador of Too Yum.

    Which strategies do Too Yumm adopt for an increase in sales?

    Too Yumm appointed Indian Cricketer, Virat Kohli as its brand ambassador which boosted its sales.

    Is Too Yumm an Indian company?

    Yes, Too Yumm is an Indian company founded in 2017 by RP-Sanjiv Goenka group.

  • Top 4 Marketing Strategies of Cure.Fit [Case Study]

    Cure.Fit is a health and wellness startup based in Bangalore founded in 2016 by Mukesh Bansal and Ankit Nagori. However, the latter left the company in October 2020. Cure.Fit distinguishes itself from other players on the market by using a mix of online and offline platforms to direct its preventive health philosophy through interaction, coaching, and delivery.

    The company initially started at HSR, Bangalore with one fitness center. Today it operates more than 100 centers in the city of Bangalore and has also expanded to other cities.

    The multiple services of Cure.Fit, including Eat.fit meal delivery has hooked millennials to healthier habits and food. The mobile application that Cure.Fit offers has an integrated framework that promotes healthier lifestyles and mental health.

    After a rebranding attempt, Cure.fit has changed the name of its “Cure.fit” app to “Cult.fit”, as of May 11, 2021. Cure.fit has turned into a unicorn startup, valued at $1.56 bn, on November 10, 2021, thus becoming the 36th unicorn in 2021 and 77th unicorn overall in India. The company was reviewed as a unicorn after a cross-selling deal with Zomato, where the fitness brand acquired the fitness arm of the foodtech giant, Fitso for $50 mn and infused another $50 mn.

    Cure.Fit Business Model
    Marketing Strategies of Cure.Fit
    Expansion Plan of Cure.Fit
    A Look at the STP of Cure.Fit
    How does the brand engage its users?
    Acquisitions of Cure.Fit
    Campaigns of Cure.Fit
    Customer Feedbacks of Cure.Fit

    Cure.Fit Business Model

    Being a health-tech startup, Cure.Fit has rather witnessed an exciting and unique journey whether it is the funding or the expansion of the company, which we will discuss later on in this article when compared to that of other health-tech startups of the country.

    The company’s funding was always deeply rooted, which began with the rounds of biggies like Axis and HDFC and was complemented with Flipkart, Myntra, and the latest round where the company raised around $75m from Tata Digital. The brand has successfully raised over $479.6M in a total of around 10 funding rounds. Furthermore, Cure.Fit has also acquired a handful of companies like Tribe Fitness, a1000Yoga, and Kristy’s Kitchen, which helped in further expansion of the brand. Its recent acquisition was TREAD.

    With its innovative marketing plan that comprises unique campaigns and other promotional ventures, the company is now operational with more than 180 fitness centers across the country.

    At the core of the vision of Cure.Fit lies holistic health and well-being, which the brand wants to make easily accessible to people all around the nation. To make it possible Cure.Fit has an unshakable focus on the mind, body, and nutrition of their consumers and others.

    Though the original business model of the company mainly focused on gyms, healthy foods, and health clinics, their model also included online/digital fitness sessions after the pivot, which is effectively leveraged after the COVID-19 outbreak. To sum up the business model, it consists of four pillars or platforms that are built to empower a healthy lifestyle. Cure.fit also has a mobile application that offers an integrated platform to bring in healthy lifestyles and holistic cure, concerning fitness, food, and mental well-being:

    Cult.Fit

    With the assistance of the best class trainers and group workouts, this section of Cure.Fit is built to make exercise enjoyable and easy. It can be done as a group class at a Cult.Fit center and at home with the help of DIY videos.

    Cult.fit became a popular fitness brand over the years and no less than a market leader that was synonymous with success. As a result, Cure.fit had further aimed to expand their own brand under a single, popular banner, “Cult.fit”. Cure.fit now has been rebranded as Cult.fit, effective from May 11, 2021, onwards.

    Cult.Fit had acquired Gold’s Gym by picking up a majority stake in F2 Fun & Fitness India Pvt Ltd.

    Mind.Fit

    This section includes mental fitness solutions. It provides different practices such as yoga, meditation and care. Whether it’s stress and anxiety management, better sleep quality or focus improvement, or combining your body-mind, there are many formats to suit the needs of the users.

    Care.Fit

    By providing physician consultation in its health centers via video conferencing. This platform provides basic health care needs. It provides high-quality facilities such as in-house pharmacy and medical services, health monitors, ultrasound systems, ECGs and diagnostic test packs.

    Eat.Fit

    This platform offers fresh and delicious food which is nutritious and is prepared with special care to keep it healthy. There are a range of food and menus to choose from when offering healthy and conservative-free items.

    Cure.fit acquired the 10th position in the highest funded startups in 2018. However, Eat.fit was declared a separate entity after it spun off its parent Cure.fit on October 1, 2020. This was done because of the rising demands, as mentioned by Cure.fit. Varun Dhawan is the face of the flagship brand of Curefoods, Eat.fit.

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    Marketing Strategies of Cure.Fit

    Content Marketing

    In a very short time, Cure.Fit has attracted a large number of viewers because they answer consumer questions and link consumers to the brand. Cure.Fit creates material such that influences consumers to buy their services.

    Social Media Marketing

    Cure.Fit wins the people’s hearts through its committed sharing of content. Cure.Fit exactly understands who its customers are and produces persuasive content.

    Cure.Fit aims at reaching people who want to lead a balanced and fit lifestyle seriously with 3.5 Lakh followers on Facebook and Instagram. It uses the platform to provide up-to-date information, to submit invitations for events, posts, imaginative posts, tips and recipes for healthy food and drinks, customer reviews, etc.

    Offline Marketing

    Along with leveraging the cutting-edge technologies to gear up their marketing initiatives embracing the digital ways, Cure.Fit has also made space for marketing offline as well. The company has opted for active radio channels where they assign their fitness experts to conduct talk sessions.

    Influencer Marketing

    Cure.Fit has developed a strategy for influencing the promotion of its releases to promote new goods. The brand collaborated with many inspiring figures from around the world, including Hrithik Roshan, Milind Soman, Tiger Shroff and Sindhu, as well as other prominent athletes. Hrithik Roshan has also signed a five-year agreement with his brand ambassador Cure.Fit.

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    Expansion Plan of Cure.Fit

    Cure.Fit has witnessed a considerable growth in the health and wellness sector in the past years and it gets a renewed boost with Tata Digital signing an MoU to invest up to $75 million on June 7, 2021. Mukesh Bansal, Founder and CEO of Cure.Fit will join Tata Digital as President, according to the strategic deal that both the companies are looking forward to.

    The expansion plan of Cure.Fit as clearly laid by the company includes:

    • Introducing a ready-to-eat category
    • Bringing a whole new range of workout apparel and equipment
    • Introducing the facility of online doctor consultation
    • Help in the consultation of super-specialists online for you and your family
    • Reaching 20 cities encompassing 200 outlets in 2022

    A Look at the STP of Cure.Fit

    Cure.Fit segments its buyers to urban and rural divisions where their users range from kids and youths to adults.

    The main target consumers of Cure.Fit is based out of urban cities and metros, mostly belonging to higher income groups and aged between 20-40 years.

    Cure.Fit as a brand is positioned as a fitness brand that promotes “healthy body, mind, and soul.”

    How does the brand engage its users?

    Cure.Fit has seen a successful run engaging a considerably large band of consumers throughout the years. The 3 main methods that Cure.Fit adopt to engage its users:

    • Gamification – Cure.fit has a unique way to encourage its users to display their badges and weekly ranks to their friends.
    • Buddy workout – Cure.fit believes in spreading their business by word of mouth and has a keen affinity towards the “kid next door.”
    • Fitter families – Cure.fit encourages families to come on board and keeps them motivated with the help of interesting programs like super family of the week.

    Acquisitions of Cure.Fit

    Cure.fit has acquired over 14 companies to date. Cure.Fit acquired Urban Terrain on December 20, 2021, and then it acquired Gold’s Gym on February 14, 2022, which was the last acquisition of Cure.Fit. Here are some of the other major acquisitions:

    Acquired Company Name Acquired Date Price
    Gold’s Gym February 14, 2022 –
    Urban Terrain December 20, 2021 –
    OneFitPlus December 20, 2021 –
    RPM Fitness December 20, 2021 –
    FITSO November 11, 2021 $50 mn
    TREAD June 10, 2021 –
    Fitternity February 9, 2021 –
    Onyx January 18, 2021 –
    Rejoov April 12, 2019 –
    Seraniti November 20, 2018 –
    Fitness First India Pvt. Ltd May 22, 2018 –

    Campaigns of Cure.Fit

    #FORTHELOVEOFFIT

    Cure.Fit breaks the barrier and allows people to share their health in the most enjoyable way. It provides a unique offer that includes physical, emotional, and dietary fitness. The film aims to demonstrate the full range of deals from the cure.fit app, which also tries to get people to think fitness is more open and fun.

    This campaign shows that Cure.Fit will benefit you if you don’t feel well and are not prepared to attend a physician.

    #CULTLIVE

    The aim of this campaign is to demonstrate that cult trainers are dedicated to your health and fitness and encourage you to enter the app for a live workout.

    Customer Feedbacks of Cure.Fit

    Cure.Fit has been largely successful in onboarding new customers and retaining their old ones, and has ended up being recommended by a large group of customers. Cure.Fit allows unlimited pauses in between the challenges that the company presents its users. This has contributed largely to the successful streak of customer retention that the company boasts of!

    With its successful branding, quality products and services, and innovative motivational ventures it has been seen that 90% of their cult users recommend the classes to others. Furthermore, it has also been seen that 60% of the total users renew their subscriptions.

    Conclusion

    Mobile apps drive the world today and people really rely on them for everyday work. Apps like Cure.Fit try a lot harder to interact with people and completely change their lifestyle in these tough periods of social separation. Cure.Fit has used its marketing strategy in a way that the their consumers respond.

    FAQs

    Who owns Cure.Fit?

    Mukesh Bansal and Ankit Nagori are the founders of Cure.fit.

    When was Cure.Fit founded?

    Cure.fit was founded and launched in 2016.

    Who are the target audience of Cure.Fit?

    The target audience of Cure.fit are people from the urban population who are between 20 years to 40 years of age.

    Are Eat.Fit and Cure.Fit the same?

    No. Eat.fit was previously a subsidiary of Cure.fit, but was declared an independent entity in October 2020.