Tag: marketing ideas

Valentine’s Day Marketing Ideas: 14 Unique Ideas to Celebrate 14 February
“Make your customers feel loved and appreciated this Valentine’s Day with special offers, promotions and a heartfelt messages.”

Valentine’s Day is a day of love and affection when the air is filled with the lovely fragrance of roses and the sound of love songs echoing in the background. This is a day when we express our love and gratitude for each other, celebrating old and new relationships.

On the other hand, it’s not just a day for lovers; it’s also a day of opportunity for businesses to promote their products and services. With the world preparing to celebrate this day of love, it’s a chance for businesses to tap into the festive spirit and reach their target audience. So, if you are looking for some unique Valentine’s Day promotion ideas, keep reading!

Valentine’s Day Marketing Statistics
Marketing & Advertising Ideas For Valentine’s Day
Valentine’s Day Marketing Statistics

Here are Valentine’s Day marketing statistics:
- By an estimate, 250 million roses are produced/sold during Valentine’s worldwide (India exports a large chunk of this).
- Multi-billion dollars worth of sales occur in the USA on the occasion of Valentine’s Day (No official revenue figures are available for India, but Valentine’s spending is growing year on year is fairly conspicuous).
- An American spends $150 on an average for Valentine’s Day. According to a survey, the average Indian is expected to spend around Rs. 2,000 on gifts for their loved ones on Valentine’s Day. India exports a large chunk of this.
- Men spend almost double the dollars that women spend on V-day. (Indian women, though, are more interested in celebrating this day than men in general).
Valentine’s Day Consumer Spending on Flowers

Marketing & Advertising Ideas For Valentine’s Day

From flowers to jewelry to entertainment to loads of gifting options, this festival of romance covers all. Compare it to the festival of Rakhi in India, which boosts sales of sweets, clothing & gifts of all kinds, and you’d get a fair idea of how your business can multiply its sales with a simple but novel advertising marketing strategy.

In this guide, you’ll find seven actionable Valentine’s Day marketing strategies to add to your February marketing list that you can execute easily. Let’s get started!

1. Discounts & Deals on Valentine’s Day

Marketing tricks are as old as businesses themselves, right? But the kind of deal or discount you offer could be brand new. Here are some ideas for discounts and deals for a Valentine’s Day marketing promotion:
- Love Bird Special: Offer a discount for couples who purchase items together. For example, buy one, get one 50% off.
- Sweetheart Sale: Offer a discount on select items that are popular gifts for Valentine’s Day, such as jewelry, chocolates, and flowers.
- Gift with Purchase: Offer a free gift, such as a rose or a small box of chocolates, with any purchase made during the promotion period.
- Custom Gift Packaging: Offer custom gift packaging services for an additional fee, making it easier for customers to purchase a gift for their significant other.
- Early Bird Special: Offer a discount for customers who purchase items before a certain date, such as a week before Valentine’s Day.
( Pro tip: Customize deals/discounts, keeping in mind the distinct demography of the place of your business. This goes for every campaign you propose).

Top 5 Best Platforms to Sell Gifts This Valentine

Looking for selling your handmade gifts this Valentine? Here are some of the best platforms to sell gifts online.

StartupTalkyDamini Bhandary

2. Engaging Social Media Marketing

Almost every small/medium, or big enterprise is either on Social Media already or planning to join. And it’s as easy as ordering food online. Pick your favourite diner (Facebook, Instagram, Twitter, LinkedIn, YouTube), fill your cart (give a few personal & business details), pay (most of the SM accounts are free, till now at least), and you’re done. Unleash your marketing ideas.

Come up with ingenious, creative, funny, exciting, inspiring campaigns on Social Media. Be sure to add a touch of romance/love to them. Social media marketing is the way to go!
- Start by posting fun tidbits like – a list of movies with ‘love’ in their title; ask users their favourite couples stories & why, etc. Send greetings/gif coupons to the most liked entries.
- Post interesting polls like ‘Minimum number of date nights before you can know if he/she could be your better half?’ Or ‘How many times have you fallen in/out of love?’ Or simply something that goes on to promote your brand like ‘What would you want for a gift from your Valentine’?
- Create hashtags to drive brand awareness: To elevate your Valentine’s Day social media presence, consider strategies that engage users with the brand or amongst themselves, or simply use a trending hashtag to start a constructive, useful & healthy debate/discussion. It’d position the brand as a market leader. One compelling approach could be to ask users to share their personal stories of romance, dating, or even heartbreak. So, as you brainstorm Valentine’s Day social media ideas, keep in mind the power of storytelling to deepen engagement and create meaningful interactions.
- Start a contest: Post a picture & ask them to caption it. There are plenty of ways you could draw the attention of users – young & not so young. These are the best ways to connect with your audience and make a lasting impression. Don’t forget to reward some of the best ones.
- Go bold, spunky & crazy for a selective audience that doesn’t appreciate anything ‘regular’. How? Ask them to reveal their ‘worst fears on a first date’. Make them share their ‘hidden/secretive desires’, confess to their crush/infatuation, why they think Valentine’s Day is a terrible idea, etc. Just be genuine and sensible.
10 SEO Tips for Valentine’s Day That Will Help You in 2024

If you are not getting enough traffic on your website this Valentine’s Day, get ready to boost your traffic with these 10 SEO tips.

StartupTalkyBhoraniya Huda Hifzur Rehman

3. Influencer Marketing For Valentine’s Day

Partnering with local influencers is a great way to promote your business and reach a wider audience during the Valentine’s Day season. Collaborating with influencers who specialize in Valentine’s marketing ideas can help amplify your brand’s message and engage with potential customers in a more targeted manner. Here are some tips for using this strategy effectively:
- Choose the right influencer: Choose an influencer who has a strong following in your local area and whose audience aligns with your target market. Research their engagement rates and content to ensure they are a good fit for your brand.
- Set clear goals and expectations: Set clear goals and expectations for the partnership, including what you hope to achieve and what the influencer will be responsible for.
- Provide them with resources: Provide the influencer with resources, such as product information and promotional materials, that they can use to create high-quality content for their followers.
- Offer them a unique discount or deal: Offer the influencer a unique discount or deal that they can share with their followers. This will incentivize them to promote your business and encourage their followers to make a purchase.
- Promote their content: Promote the influencer’s content on your own social media platforms and website. This will help increase its reach and give your brand more exposure.
4. Email/SMS/Print Media Campaigns

Try out Email or SMS marketing! Sending out Valentine’s Day-themed newsletters is a great way to promote your business and connect with your customers during the holiday season. Here are some tips for using this strategy effectively:
- Personalize the content: Make your newsletter personal and relevant to your customers. Use their name and other relevant details to make it feel like a special message just for them.
- Offer special deals or promotions: Use your newsletter to offer special deals or promotions that are exclusive to your subscribers. This will incentivize them to open and read your newsletter.
- Use eye-catching visuals: Use visuals that are eye-catching and relevant to the holiday. This can be in the form of images, graphics, or even videos that showcase your products or services in a Valentine’s Day context.
- Add a call-to-action: Include a clear call-to-action in your newsletter, such as encouraging subscribers to visit your website, place an order, or share the love with their loved ones.
5. Partner with a Charitable Organization

Here are some ideas for how a business can partner with a charitable organization for a Valentine’s Day promotion:
- Heartwarming Donations: For every purchase made during the promotion period, the business can donate a portion of the profits to the chosen charitable organization.
- Give Love, Give Back: Customers can add a donation to the charitable organization to their purchase during checkout, and the business will match the donation up to a certain amount.
- Sweetheart Sale with a Purpose: Offer a discount on select items, with a portion of the proceeds going to the charitable organization.
- Love Notes for a Cause: Encourage customers to write love notes to their significant others and share them on social media using a designated hashtag. For every love note shared, the business can donate a set amount to the charitable organization.
- Love and Giving: Offer a special package deal for couples, such as a romantic dinner for two at a restaurant, with a portion of the profits going to a charitable organization.
It is not only a social responsibility but will improve your brand credibility & sometimes even popularity among those who care for their society & nation, which is the majority of us mostly! Valentine’s Day business ideas could also significantly enhance your company’s customer engagement and foster a deeper connection with your audience, tapping into the spirit of love and affection permeating this special occasion.

6. Don’t Single Out The Singles!

The most unwise & unpopular Valentine’s marketing move would be to make singles feel left out and unimportant. Because they are not. This day is not just reserved for romantic couples, but it is also an opportunity for singles to find love. While other companies in your industry might focus on events for couples, differentiate yourself by targeting the single market.
- Singles-only parties: Host parties exclusively for singles, complete with music, dancing, games, and other activities to help them connect with each other.
- Group activities: Organize group activities such as cooking classes, wine tasting, hiking, or other outdoor adventures to give singles an opportunity to bond and make new connections.
- Matchmaking services: Offer personalized matchmaking services to help singles find compatible partners based on their interests, personality, and preferences.
- Dating workshops: Conduct workshops to help singles develop dating skills and confidence, such as how to start a conversation, how to make a great first impression, or how to navigate online dating.
- Anti-Valentine’s Day events: For those who are not interested in celebrating Valentine’s Day in a romantic way, host events that cater to their needs, such as comedy shows, movie screenings, or just a night out with friends.
7. Promote Self Love

While many businesses focus on romantic love, it’s also important to remind customers to take care of themselves and celebrate their own worth and well-being.
- “Love Yourself First” Campaign: Encourage customers to celebrate self-love on Valentine’s Day by offering discounts on self-care products, such as bath bombs, face masks, and candles. Share affirmations and motivational quotes on your social media channels to spread the message of self-love.
- DIY Spa Day: Partner with a local spa to offer a DIY spa day package for customers to pamper themselves at home. The package could include items such as a bathrobe, slippers, face masks, and scented candles.
- Solo Date Night: Encourage customers to treat themselves to a solo date night by offering discounts on dining and entertainment options. Partner with local restaurants and movie theatres to offer special packages for customers who are celebrating self-love on Valentine’s Day.
- Gift Baskets: Create gift baskets filled with self-care essentials, such as aromatherapy oils, journals, and candles, and offer them for sale to customers who want to spoil themselves on Valentine’s Day.
- Virtual Workshops: Offer virtual workshops or classes on topics such as mindfulness, meditation, and self-care. These workshops can be held on Valentine’s Day or the days leading up to it and can be promoted through your social media channels and email list.
Exciting Office Valentine’s Day Team-Building Ideas

In this article, we’ll look at a variety of fun team-building activities designed specifically for Valentine’s Day in the office, perfect for creating memorable experiences while strengthening coworkers’ bonds.

StartupTalkyRia Sahni

8. Create a Gift Guide for Valentine’s Day

A Valentine’s Day gift guide is a useful marketing strategy because it simplifies the gift-buying process for customers. By curating a list of thoughtful gift ideas in one place, we make it easy for shoppers to browse options and select the perfect, unique gift for their loved ones. A well-crafted gift guide reduces the stress of picking an ideal present by providing customizable ideas tailored to evoke emotion. It lets customers conveniently shop our offerings based on recipient interest, relationship level, and budget.

Overall, a Valentine’s Day gift guide boosts sales by capturing shoppers who want to buy a meaningful gift but find the process challenging without guidance. It’s an essential marketing tactic for improving customers’ shopping experience and driving revenue during this season of romance.

9. Offer Limited Exclusive Products

Offer Limited Exclusive Products – Valentine’s Day Marketing Ideas

Unveil a captivating new product this Valentine’s Day to boost sales by leveraging the allure of limited edition exclusivity to amplify demand. The notion of scarcity adds a layer of desirability, prompting customers to make impulsive purchases, knowing that the product may not be available later.

You can take inspiration from Hershey’s successful approach with their meltaway rose kisses by transforming your product into a distinctive limited edition that mirrors the essence of a rose to infuse a sense of romance for Valentine’s Day. This strategic modification not only enhances the product’s uniqueness but also capitalizes on the seasonal sentiment, enticing customers to indulge in a one-of-a-kind treat for their loved ones.

By creating a sense of urgency and aligning your product with the sentimental aspects of Valentine’s Day, you can stimulate impulse buying behaviour and drive increased sales during this romantic season.

Valentine’s Day Business Ideas

10. Host a Special Valentine’s Dinner

Host an exclusive Valentine’s Dinner at your restaurant and provide couples with an unforgettable experience to create lasting memories. Distinguish your establishment from competitors by offering unique and memorable events.

When planning a Valentine’s Day dinner, it’s worth considering how you can add some personal touches to make the evening unforgettable. You could decorate the venue to match the theme of the occasion, create a romantic atmosphere with the help of soft lighting and soothing music, and even offer a special menu featuring exclusive dishes designed specifically for the occasion. These details will help make your Valentine’s Day dinner stand out and leave a lasting impression on your guests.

If you can understand your end user, their needs & wants, what inspires or dissuades them and finally make that connect with a balanced yet attractive campaign…..you’re set for a long game. Make your marketing efforts count, show your customers some love, and watch your sales soar this Valentine’s Day!

11. Free or Expedited Shipping

Offer free or expedited shipping by Valentine’s Day to encourage last-minute shoppers. Highlight this perk in banners, emails, and social media to drive urgency. Ensure clear deadlines for guaranteed delivery and consider bundling with limited-time Valentine’s deals.

12. Target-Last Minute Shoppers

Some people always wait until the last minute, and buying gifts is no different. Instead of making them feel guilty, there’s a better way to turn them into customers. If you can promise fast delivery for last-minute shoppers, you’ll be far ahead of your competition.

13. Livestreaming

Livestreaming lets retailers talk to customers in real-time and keep them engaged. They can show products, share behind-the-scenes moments, or answer questions live. For Valentine’s Day, a livestream can highlight special deals, give shopping tips, or feature special guests. This makes the brand feel more personal and helps build a strong connection with customers.

14. Offer Omnichannel Shopping Experience

Offering an omnichannel shopping experience for Valentine’s Day 2024 makes shopping easier and more flexible for customers. By combining online and in-store options, retailers can meet different shopping preferences. Features like online reservations, curbside pickup, and special online deals give customers more choices. This approach helps both tech-savvy online shoppers and those who enjoy in-store shopping, making Valentine’s Day shopping more convenient and enjoyable.

Iconic Valentine’s Day Ad Campaigns

Dive into the most impactful Valentine’s Day ad campaigns that captured emotions and boosted brand love.

StartupTalkyRia Sahni

FAQs

How can I market Valentine’s Day?

You can promote your business on Valentine’s Day by marketing it by:
1. Promoting gift cards.
2. Creating at-home Valentine’s Day care packages.
3. Create package deals and coupons.
4. Show your love for a local charity.
5. Celebrate self-love.
6. Promote random acts of love.
Is Valentine’s Day a business day?

Valentine’s Day is not a public holiday. Restaurants may be busier than usual as many people go out for an evening with their spouse or partner.

Why is it called Valentine’s Day?

Valentine’s Day is named after Saint Valentine, a Catholic priest who lived in Rome in the 3rd Century.

When to start marketing for Valentine’s Day?

Begin marketing for Valentine’s Day at least a month in advance to build anticipation and capture early interest from your audience. Timing is crucial to maximize engagement and sales during the holiday season.

What are the various Valentine’s Day business ideas?
1. Offer personalized gift bundles or experiences tailored to couples’ interests and preferences.
2. Host virtual events like cooking classes or DIY workshops for couples to enjoy together from the comfort of their homes.
February 6, 2025
Top Unique and Creative Ads by Leading Brands | Best Creative Advertising

A business’s survival lies in its visibility, if it is not visible enough, then there will be no customers who will willingly get associated with your business. For that visibility, marketing is needed. It is one of the most important aspects of a business apart from developing products and services.

Whatever you decide to launch, you need to market it well. Advertising is a part of marketing; it not only provides your business with the desired growth but also helps you in establishing the brand in front of the world.

An average human attention span is just 8 seconds. Now, advertising has to be done in such a way that it can gather the desired attention of the public in that short span of time. Not everything can attract human eyes, so it has to be creative and interesting enough to do that.

Various brands out there use their creative ideas while creating advertisements for their products and businesses. In this article, we will talk about some of the most creative advertising campaigns of all time. So, without any further ado, let’s get right into the business.

Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs. – Leo Burnett

PhonePe
boAt
AJIO
House of the Dragon
McDonald’s
Burger King
SUGAR Cosmetics
Louvre Museum of Abu Dhabi
Mastercard
Paytm
Jana
Ace & Tate
Colgate – India
Dunzo
IKEA
Uni Cards
Colors TV
Adidas
Leverage Edu
Anek (Movie)
Pine Labs

PhonePe

PhonePe Truck Art Campaign – Creative Advertising

PhonePe is an Indian fintech and digital payment company; it was founded by Sameer Nigam, Rahul Chari, and Birzin Engineer in the year 2015. The company is owned by Flipkart and the headquarters is situated in Bangalore, India.

PhonePe has created many interesting advertisements for its services and it has also been able to attract a great number of customers, over 350 million people use PhonePe in India. Recently, the company has also started launching health insurance and for their advertisement, they have taken quite an interesting form of making their services visible to the people.

PhonePe is using the backs of Indian trucks to advertise the insurance service. They use traditional art and quotes like ‘Dekho Magar Pyaar Se, Insurance Lo Magar PhonePe’. The quotes seem funny as well as easy to remember, this way they are able to hammer the ad into the minds of the customers.

boAt

boAt Creative Advertising

boAt is an Indian consumer electronics brand known for offering earwear products at affordable prices. Founded in 2015 by Aman Gupta, its headquarters are in Delhi, India. The brand has gained recognition in the industry for its innovative marketing strategies, making it no surprise that it created a brilliant campaign for Women’s Day.

boAt’s ‘TRebel’ campaign featured actress Rashmika Mandanna and introduced a unique experience. The campaign video could only be accessed by women, activated by a voice command that recognised a woman’s voice. This interactive feature, powered by a self-learning AI, allowed women to unlock dance move videos. It was an innovative way to make people realise how it feels to step into a woman’s feet, where they often hear that ‘it’s a man’s world’ whenever they try to enter into a different industry.

boAt Marketing Strategy – How boAt is Ruling the World

Boat is a leading consumer audio brand founded by Sameer Mehta and Aman Gupta. Here’s an insight into its marketing strategy.

StartupTalkyMahenoor Mansuri

AJIO

AJIO Unique and Creative Advertising

AJIO’s creative advertising for its Black Friday Sale grabbed the customers’ attention with a fun twist. They featured look-alikes of Indian stars Shah Rukh Khan, Salman Khan, and Virat Kohli. These look-alikes were spotted on the streets holding boards with a catchy message, “Why go for duplicates when originals are on sale?” This clever message played on the idea that, no matter how convincing a copy might seem, nothing compares to the real thing.

The campaign playfully reminded customers to choose original, high-quality products over copies. It helped promote AJIO’s range of authentic brands and the discounts available during the sale, making the originals more affordable.

House of the Dragon

House of the Dragons Creative Marketing Campaign with Swiggy – Creative Advertising

The HBO series, ‘House of the Dragon’ premiered on Disney+ Hotstar on 22^nd August 2022. For the promotion of the series, Hotstar collaborated with the food delivery platform, Swiggy. As a part of this marketing collaboration, Swiggy changed its delivery agent logo into a dragon. A tagline appears on top of the customers’ orders, saying, ‘Fire will reign, hunger will not. Our dragon rider is on the way!’

A dragon delivering food did not only appear to be appealing and fascinating for the people but it also proved to be one of the most creative and subtle marketing campaigns ever.

Top 20 Viral Marketing Examples

Check out the best viral marketing campaigns that created a huge sensation on social media and how they tend to reach a larger target audience.

StartupTalkySeema Banerjee

McDonald’s

McCafe Creative Logo – Creative Advertisin

There is hardly anyone who is not aware of the largest fast-food restaurant chain in the world. Mcdonald’s has always been a popular brand, founded in the year 1955 by Maurice McDonald and Richard McDonald, the fast-food brand is available in over 100 countries.

Recently, for McCafe coffee, the brand created a very creative ad. In the picture, the famous ‘M’ or arches at first looked like tired human eyes and beside it, you can see the proper arches and two coffee beans inside it which depicts that the tiredness is gone.

Burger King

Burger King Ad Campaign for Funnel Cake Fries – Unique Advertisement

In 2019, Burger King suddenly started liking random tweets posted in the year 2010. This action by Burger King, raised many eyebrows, making people wonder, why a multinational restaurant chain would like old random tweets. When the brand stirred enough curiosity among people and got their attention, it revealed the reason behind it by tweeting, “some things from 2010 are worth revisiting—like your old tweets and funnel cake fries. Get them now for a limited time.”

Burger King was simply advertising the comeback of its funnel cake fries that they introduced back in 2010 by liking people’s tweets from that year. In this way, the brand spent no money and succeeded in creating one of the most creative marketing campaigns ever.

SUGAR Cosmetics

Sugar #MyShadeofLove Campaign

One of the most popular and fastest-growing Indian cosmetics brands in the country Sugar Cosmetics was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee. The cosmetic brand is famous for its various ranges of cruelty-free products.

The company’s campaign has always been unique and this year on Valentine’s Day it launches the campaign called ‘My Shade of Love’ on Instagram as an AR filter. Through this, three different shades of lipsticks can be seen and the audience can virtually try the shades.

Sugar Cosmetics: Bold, Innovative, and Redefining Beauty in India | Company Profile | Logo | Business Model

SUGAR Cosmetics is a cruelty-free, performance-driven, and stylish makeup brand. Here’s the Company Profile, Founders, Funding, Business model, Revenue, information about Sugar Cosmetics and more.

StartupTalkySarika Anand

Louvre Museum of Abu Dhabi

Louvre Museum Billboard in Abu Dhabi | Best Creative Marketing

The Louvre Museum of Abu Dhabi was established in the year 2017 and the museum is the most visited in the Arab World. Recently, it has introduced a way to make the drive from Dubai to Abu Dhabi interesting on E11 Highway.

The copies of some artworks of the Louvre museum are placed along the sides of the highway, it is not only a pleasant way of introducing the masterpieces to the people but also makes the drive memorable.

Mastercard

The American Multination financial services company was founded in the year 1966 and serves its customers with different types of credit and debit cards. It is one of the well-known companies in the payment industry.

Mastercard showed its creativity when the UAE witnessed a 2 hour of the solar eclipse. During the eclipse, the moon crosses the sun and this way it looks like the Mastercard logo. Mastercard took this opportunity and made the eclipse look like a live billboard in the sky. The prices during the eclipse got lower, and discounts were provided to the customers.

Paytm

Paytm is a multinational fintech company that provides a digital payment system. The company was founded in the year 2010.

Paytm launched an amazing campaign, in India, when there is no change of 1 to 5 rupees, customers are handed over candies by shopkeepers. This causes dissatisfaction among customers. Paytm uses this opportunity to make people opt for digital payment through Paytm. Shopkeepers are instructed to give them candies instead of change, the only difference is that those candies contain a special Paytm code. Customers are asked to download the Paytm app and after that use the unique code that is in the pack of candy, to redeem the money. The amount of money differs into four denominations that is 1, 2, 5 and 10 rupees.

Paytm Creative Brand Advertising

Jana

Jana is a brand of bottled water and the source of the water is a depth of 800 meters of the Adriatic Sea. Jana is the largest bottled water producer in Croatia. Recently, they have used a creative way of marketing their brand. To show the depth of the water they have posted on their Instagram profile where each row of the post showed the depth of the sea and when you reach 800 metres, the brand of the water is revealed.

Ace & Tate

Ace & Tate Unique and Creative Ad

Ace & Tate is an eyewear brand founded in the year 2013. They channelise their inner creativity with their new marketing campaign. To advertise their new pair of sunglasses, this time they choose not to use a single pair of them in their advertisement. To make the advertisement meaningful they just showed pictures of the faces of humans who are experiencing discomfort in the sun. This way they are hinting, at how sunglasses are necessary to be comfortable, especially in the sun.

Colgate – India

Colgate India Impactful Advertising

Colgate is one of the most popular brands of oral care products in India. To attract the attention of their customers they created a unique advertisement. In their new advertisement, the model can be seen with a beautiful smile showing her unaligned teeth. The ad was done to make people relate to it more. As not everyone possesses perfectly aligned teeth, it is to make people realise that the brand is aware of the diversity of its customers.

Dunzo

Dunzo, is an Indian company that focuses on delivering groceries, medicines and other essential items to the doorsteps of their customers. Dunzo created a great marketing strategy by publishing an interesting and creative newspaper ad. In the advertisement, they have put a ludo game on the front page and have asked people to play ludo. The advertisements have been made in keeping the Delhi-NCR audience. To roll the dice audience can use their mobile scanner to scan the code.

IKEA

IKEA Creative Advertising

IKEA is a brand known for selling ready-to-assemble furniture and kitchen appliances. In 2018, Ikea roped in Yanjaa Wintesoul, who is a Mongolian-Swedish memory athlete for their campaign. She memorized 328 pages of the IKEA Catalogue 2018. In the advertisement, she was shown answering all the questions asked by people randomly regarding the contents of the pages.

In 2015, IKEA came up with a captivating campaign, “Assembly Fail,” for its assembly service. A German advertising agency, Thjnk, crafted the campaign. This innovative campaign used billboards that were purposely incorrectly put together, which successfully caught people’s attention by highlighting the idea that IKEA furniture can be challenging to put together. Despite the initial hurdles, the campaign aimed to convey the message that the end result is always worth the effort. This creative approach allowed IKEA to transform potential weaknesses into a memorable and impactful advertising strategy that left a lasting impression.

Uni Cards

Uni Cards Creative Marketing #UniSoFlexi

Uni Cards was founded in the year 2020 by Laximikant Vyas, Nitin Gupta, and Prateek Jindal. The brand provides credit cards to its customers. Here you can pay back your monthly spending in three parts over three months. The best part is that it does not demand extra charges for that. The company is situated in Bangalore, India.

Uni Cards roped in Vicky Kaushal for the face of their brand. In the recent campaign of Uni Cards, Bollywood actor Vicky Kaushal was seen in a funny avatar where he was divided into three parts and talked about the unique feature of the card that you can pay back your monthly spending in three months. This creative idea made the ad funny and interesting to the audience.

Colors TV

Colors TV is gearing up with the launch of its new dance reality show, Dance Deewane Junior. For the promotion of the show, the channel adopted Augmented Reality (AR) on streets, offices, and radio stations and danced with kids. Nora Fatehi, one of the judges of the show teaches the hook steps to the children with the help of augmented reality. Karan Kundra, the host of the show was seen interacting through AR.

Adidas

Adidas Creative Ads

Adidas to promote the launch of their new swimwear line created the first swimmable billboard. Women often feel self-conscious while wearing swimwear in UAE in fear of getting body shamed and of course privacy. On this billboard, Adidas invited women to take a dip inside the billboard pool.

Unique Marketing Strategies of Adidas

Dive into Adidas’ USP and uncover the marketing strategy differentiating it from competitors. Discover impactful strategies and insights.

StartupTalkyPratyusha Srivastava

Leverage Edu

Leverage Edu – Creative Ads

Leverage Edu on their new ad campaign created a commotion. People started asking who is Aayushi and it was trending all over the internet. Instead of roping in a celebrity for their campaign, Leverage Edu brings a real girl named Aayushi into the board. Soon Leverage Edu’s team’s social media profile picture was changed to the picture of Asyushi and memes were created as well. This campaign garnered attention as they chose a normal girl looking to study abroad ad.

Anek (Movie)

Promotion is one of the most important parts of a movie. Book My Show took a unique step to promote the movie Anek of Ayushmann Khuranna. The promotional video shows Ayushmaan taking and addressing different people with their names. Apart from that, with the help of Rephrase AI, some other tidbits of those individuals are also known addressed by Ayushmaan. This way he invited individuals to watch the film Anek.

Top 6 Successful brands That Don’t Advertise

Have you ever seen ads for Lamborghini or Zara, maybe not because these brands never advertise? Let’s look at Top 6 brands that don’t Advertise.

StartupTalkyNiharika Kalyankar

Pine Labs

Pine Labs Har Store Tiranga – Unique Advertisments

Pine Labs is a developer of an online payments platform. The leading merchant commerce platform was founded in the year 1998 and is well-known for providing financing and last-mile retail transaction technology to merchants. It is one of the unicorn startups in India with a valuation of $5 billion.

Recently, on the occasion of the 75th anniversary of India’s independence, everyone celebrated the day with the Har Ghar Tiranga initiative, announced by Prime Minister. Taking inspiration from it, Pine Labs decided to take this initiative to a larger level by adding a tricolour to the QR code on the Pinelabs POS machine in stores. In this way, the company indulged itself in momentary marketing by taking advantage of the Har Ghar Tiranga initiative and extending it by turning Har Store Tiranga as well.

Conclusion

Uniqueness attracts human beings. So innovative and creative ways of advertising not only make the product or services visible but also help the brand gain the recognition that it truly deserves. The above-mentioned unique and creative advertisements are some of the perfect examples of how to draw the attention of the general public toward the brand.

FAQs

Which is the most creative advertisement?

Some of the best creative advertising include PhonePe Truck Art, boAt TRebel, House of the Dragon x Swiggy, and Burger King’s 2010 Tweet Campaign.

How do you make an advertisement creative?

Research your target audience, Choose a platform, Make sure the tagline is catchy, and use unique visuals.

December 4, 2024
Christmas Marketing Ideas to Boost Your Business
Christmas, the festival celebrating the birth of Jesus is also an occasion for sharing love, gifts, and whatnot. Christmas is one of the most celebrated festivals in the world. As a result, this most anticipated and awaited holiday season brings about a lot of happiness and business opportunities too.

Pre-planning some marketing strategies and executing them well would grab you loads of business and profits during this season. Christmas marketing strategies are ways to promote your products during the holiday season to attract more customers and increase sales. Here are some of the Christmas marketing and advertising ideas that would elevate your business this festive season.

15 Business Marketing Ideas for Christmas
Founders’ views on increasing sales in Holiday Season

15 Business Marketing Ideas for Christmas

Create a Christmas Aura

Make your customers feel that Christmas is arriving. Create an ambiance that gives them a sense of the holiday season. Re-design your logo, theme, animations, and fonts with a Christmas touch like Santa Claus, Christmas tree, snow, etc., While the customers are decorating their homes for the festival, you decorate your store or site and celebrate the occasion along with them. This takes you closer to your customers and develops trust for your brand. It will enrich the bond your customers share with you.

Launch a Special Christmas Sale

Christmas seasonal sale to boost your business

Introducing a Christmas seasonal sale would boost your business during this holiday season. Besides adding some Christmas themes to your store or site’s outlook, bring some changes to your products and services too. Create packages with discounted prices, bundle your products, customize or redesign the packings for seasonal sales, or terrify the customers with your price drops and it can be one of the best Christmas marketing campaign ideas. Creating some of such surprising elements would pull the customers towards your business and it’s one of the best Christmas business promotion ideas.

Campaign Through Emails

Email marketing in recent years has become a significant and powerful medium for showcasing businesses to people. So you can use this technique to send attractive emails to your customers that describe your Christmas sale, offers, price drop alerts, etc. Create an impressive subject line that attracts customers to open your email. Schedule your emails at regular intervals that keep reminding them of the sale. Inject a sense of likeability and longing towards your Seasonal Sale using email campaigns.

28 Best Profitable Christmas Business Ideas To Start

Explore profitable Christmas business ideas for the holiday season. Start a Christmas business with creative ideas for festive success.

StartupTalkySouvik Dey

Utilize Seasonal Keywords for PPC Campaigns

As Christmas is a festival of gifts, decorations, and celebrations, using relevant keywords to promote your business would be a great strategy. PPC always serves to be an important factor that drives customers. And during this Christmas season (which can also be called the shopping season), PPC stands to be a crucial factor that can’t be ignored. Do extensive keyword research and use the apt one for your ad campaigns. This ensures your ads pop up before the right customers at the right time.

Post Blogs, Videos, or Guidelines related to Christmas

Christmas Blogs

Mostly, the Christmas celebrations revolve around activities like Decorations, Giftings, and family meals. All of them are creativity-based pursuits where there’s always something new that one can innovate. So you can create blogs or videos that provide various ideas on Christmas decorations and gifts. Also, you can provide step-by-step guidelines or procedures to perform those activities. You can connect these posts to your products or services wherever possible and use them as a platform for your sales promotion.

Organize a Christmas Giveaway

Organize Christmas Giveaway

Plan a giveaway contest for your customers by offering astounding gifts. The giveaways can be constructed based on the nature of your business. You can offer seasonal gifts for people who have made the maximum purchase or decide the winner using a lucky draw. You can also use this system to encourage your existing patrons to bring in new customers to your business. Giveaway gifts can be anything from highly hyped mobiles to holiday vacation packages. Such giveaways with popular products or services will prove to be a great marketing idea to boost your business and can be one of the top Christmas marketing ideas.

Best Gift Shop Business Ideas | Tips For Gift Shops

Want to start a gift shop? Starting & running a gift shop can be exciting. Read the Best Gift Shop Business Ideas and tips to start gift shops.

StartupTalkyATHUL C K

Gift Cards or Vouchers

Christmas Gift Cards and Vouchers

Not all people are experts in gifting. Most of them would be excited about it but confused about what to choose. Offering gift cards or gift vouchers in this instance would be a great boon for such customers. This reduces the customer’s stress and also guarantees you a sale worth the same or more than the price you sold the gift cards for. You can also offer discounts on gift vouchers to promote its sale. This can be a promising way to retain your customers and also bring in more of them for your entity.

Instigate a Sense of Urgency in Customers

It is the nature of the Christmas season to adorn our places, make our loved ones happy through gifts, and cherish family time together. So, people will be triggered to shop more. You can capitalize on this shopping season by creating a sense of urgency in your customers. Use words like “Limited Period Offer, Only a Few Hours/Stocks Left, Act now, Grab before it’s gone, etc., in your marketing campaigns. Tagging these words along with exciting deals can be the best combo for kick-starting your Christmas sale. They create a dire rush in people not to miss the opportunity.

Don’t miss out on the ‘After Christmas Sale’

The ‘After Christmas Sale’ also has a huge market and reception among customers. People who had missed the earlier sales and were busy with Christmas celebrations would love to feast on this opportunity. The days between Christmas and New Year are the best time to initiate this sale. Usually, people would be relaxed during these days after a couple of weeks of busy celebrations. Take advantage of this situation to re-instigate your sales. You can also slash the prices for old wares, offer exciting benefits, and clear your stocks using this sale.

Insane Marketing Strategies Successfully Implemented Ever | StartupTalky

Do you love Marketing? Which is your Favourite? Here, we’ve made a list of some Insane Marketing Strategies that were successfully implemented. Check the article.

StartupTalkyKaran suri

Throw a Party or Lunch

Hosting a party or lunch for your customers along with employees can be the best way of getting to know your community. This brings your customers a step closer to the business and makes them feel more important. A small initiative like a party can deeply root the customers for your growth.

Create Christmas Packaging

Starbucks Christmas Packaging

Holiday-themed packaging can turn any product into a gift, so customers won’t need to pay extra for gift wrapping. It also adds a festive touch, making your products feel special for the season and helping to boost your sales and revenue. This is one of the easiest and best Christmas marketing ideas for small businesses.

Partner With Influencers

Influencers are essential for a successful Christmas marketing strategy. They promote your products to their followers on social media, showing off the best qualities of your brand or a specific product. Influencers can inspire their followers to buy and make great brand ambassadors.

Create an Advent Calendar

Create Christmas Advent Calendar

If you have different products, try showing them off with an advent calendar or Christmas bundle. Cosmetic and chocolate brands have done this for years, and it can work well for other brands too. This idea can increase your holiday sales, and if customers like your products, it may lead to more sales in the future.

Partner With a Charity

Christmas is the season of giving, so inspire your customers to support a cause your brand cares about. You could create special Christmas products and donate part of the sales, or invite customers to donate to a charity you support.

Be clear and open with these efforts. Customers want to see proof of their impact, so share the results with a follow-up message.

Create a Santa Wish List

A Santa wish list is a great way to show off different products or services with little effort. You can gather all the product photos you’ve collected and share them as a carousel on your feed.

Adding a fun caption will help explain your idea and give more details about the products. Plus, you can use Instagram’s shop tab to link to your website or show prices in the pictures.

Founders’ views on increasing sales in Holiday Season

Kapil Gupta – Founder and CEO of Ruhe Group of Companies

Mr. Kapil Gupta, Founder and CEO, Ruhe Group of Companies

A significant increase in overall sales is seen throughout the holiday season due to expenditure driven by the festivities. Therefore, each business employs unique strategies to increase sales during this critical season. Retailers utilize data to optimize inventories to address the demand without building up a significant backlog of orders or incurring exorbitant holding fees. For example, data-driven predictive sales and inventory intelligence enables retailers to automate demand forecasting and planning. – Mr. Kapil Gupta, Founder and CEO, Ruhe Group of Companies

Rupesh Jain – Founder of Candere by Kalyan Jewellers

Mr. Rupesh Jain, MD & CEO, Candere By Kalyan Jewellers

Retail & e-commerce/online brands rely heavily on the festive/ wedding season to increase their sales margin through accelerated market & data-driven strategies/approaches. – Mr. Rupesh Jain

Here are some strategies to drive/maximize sales growth:
- On-purchase discounts & offers to attract more & more customers.
- Launching various promotional campaigns specific to occasions for a customer connect, re-channelizing the usual marketing strategies to generate positive business outcomes.
- Keeping an innovative and efficient marketing approach for increased sales.
- In a golden era of digitization, technology is important to generate accurate sales data to determine successful business metrics and drive sales.
- Use statistics and data to study the traffic of the holiday season and capitalize on evolving and emerging trends by announcing new, contemporary launches.
- Retention of long-associated customers during the holiday season is a must by giving an additional percentage in existing/ seasonal/festive offers as brand goodwill.
Conclusion

These are some of the simple and best ideas that could lift your Christmas seasonal business you can also follow during the 12 days of the Christmas marketing campaign. You can choose any or implement all of the above ideas as each of them would serve as a value addition to your profit. Make the best use of this busiest shopping season and grab as many customers and profits as you can.

Merry Christmas!

FAQs

What are 12 days of Christmas promotion?

A 12-day Christmas promotion is a marketing event where you disclose a surprising sale item and every day you announce the winner of a set giveaway item.

What should I give away for Christmas?

Some of the giveaways for Christmas are:
- Holiday Packages offer
- Gift Card and Gift Vouchers
- Surprising high Discount Deals
- Food Coupons
- Travel Products
What are good Christmas marketing strategies for retailers?

Good Christmas marketing strategies for retailers include offering holiday-themed products, using influencer promotions, creating gift bundles, supporting a cause, and using festive packaging to attract customers.

How to promote Christmas sales?

Some of the best ways to promote Christmas sales are:
- Launch Buy 1 Get 1 Offer
- Offer free shipping and returns
- Run a holiday contest
- Promote Gift Cards
- Offers surprisingly High discounts
- Run a “12 Days of Christmas” promotion
November 12, 2024
13 Common Mistakes That Startup Founders Make in Their Business

‘Money can solve anything’- this is the first thought that comes to the mind of most of the startup founders. The startup founders live in the biggest myth of life that, once they have funds for the business, their startup will automatically run. This is the biggest lie and one of the common mistakes that startup founders make and that has ruined many great startup plans. The seed funding is the first step in the path of a successful startup, but never assume it as a final destination, because the road is very long after this. Launching a new startup is like a raising baby. After the launch of the startup, comes the biggest responsibility. You need to plan the whole life of your baby and provide everything to them. So just like it, after getting the initial investment, planning and using it properly to boost the startup is important

When you are beginning with your startups, with all your excitement and passion, the only thing that you want to concentrate on is how to become successful. You do every possible thing to achieve your dreams but being an entrepreneur is not an easy job. One needs to burn their midnight oil for that. While being an entrepreneur, there are mistakes one can make which may disrupt the process of reaching the top.

Numerous startup founders fail to manage it after the seeding step, as they had utilized their all energy in getting the funding. The startups usually fail because they fail to deliver their promises and fail to manage their team. These are the two major reasons behind the downfall of many startups. However, they are not only mistakes made by the startup founders, there are many other common mistakes that startup founders make in the bucket. I have rounded up a few mistakes that you need to avoid at any cost to be successful. In this article, we will talk about the Common mistakes that Startup Founders make in their businesses.

Overthinking and Underthinking
Wrong Investments
Poor Planning
Incorrect Estimations
Decision Making
Hiring
Being Organised
Avoiding Suggestions
Neglecting Budget
Marketing
Confusion
Forgetting About Bookkeeping
Unwanted Expenses

Overthinking and Underthinking

Thoughts should be big and the start should be small. Overthinking in terms of business may affect the revenue and process of work, plus it doesn’t help you in reaching a conclusion or solution to your problem. Instead, it leads to the creation of problems that are not even there in reality. Decisions should not be risky and should be taken after thinking and evaluating the entire situation properly but too much overthinking can lead to a missed opportunity.

On the other hand, underthinking any situation is also one of the main causes that may affect the business. One needs to dwell deeper, when there is a need, rational thinking is needed so that effective leadership can be formed.

“Take time to deliberate, but when the time for action comes, stop thinking and go in” – Napoléon Bonaparte

Wrong Investments

In terms of startups and new entrepreneurs, investment is quite a big concern. Be aware of your expenses and savings. Higher Investments in a product without assuming the demand may damage the economy. Investments should be made after analysing the demand for the product.

Poor Planning

Everything needs a plan, especially when you are starting a new business, planning becomes mandatory. The plan will guide you through every stage, it is like the GPS that will take you to your ultimate destination. However, wrong planning can create havoc in your dream business. Rough ideas for saving money should not be encouraged, it can cost you your dreams. Pre-planning for saving money should be made keeping the situation in mind be aware of your target audience and concentrate on making products and services according to them.

Incorrect Estimations

Estimations of cost should be appropriate. Underestimating the order for developing the business may lead to loss of money and affect the financial state of the company. Thoughts should be appropriate to the situations which include time, surroundings and environment of the market. Always estimate the value higher than that of the original price to keep any sudden expenses in check.

Decision Making

While taking decisions entrepreneurs should take care of the situations they face. One wrong decision can lead to the death of your dream startup. The decision should not be risky and made at the right time. Taking risky decisions at the beginning stage should be avoided in order for better growth.

Hiring

The hiring of the staff should be less during the initial stages. A huge number of staffs in the starting point with less amount of work will cause a crisis at the time of salaries. Hiring a fulltime staff when a part-time can do the job perfectly is unnecessary.

“It’s expensive to hire the wrong people. If they leave it’s expensive. If they stay it’s expensive.”― Nathan Mellor

Being Organised

Avoid being unorganized. You have to follow a procedure in order to make your startup work. Have your plan and goals sorted in your mind. Jot down on paper your list of priorities in order to stick to the plan. Maintain an organised format for all you want to accomplish. When you begin with a startup, a number of things happen at a time, so listing them according to your priority and then finishing them is the best you could do.

Avoiding Suggestions

Don’t avoid suggestions and decisions that people give. Learning from the experts always helps to avoid some loops in the field of A particular business. a person with experience can definitely be of your help if you decide to listen to them. The words of the peers should be paid heed to.

Neglecting Budget

Maintaining the budget should not be neglected. Planning on the budget in order to avoid spending extravagantly is required. The budget should be maintained for growth and development. Budget planning should be made locally so that it helps us to maintain the economic growth of the business. High budget tenders should not be encouraged.

Marketing

Marketing of the business should not be neglected, it is one of the most important factors for the survival of your startup. It should be clear and sharp so that it reaches the target audience. Marketing at the starting stage should not be very elaborate as these marketing conditions affect growth. A proper marketing strategy has to be made so that your business can be visible in front of your customer and they can get attracted to it.

Confusion

Avoid confusion in assigning work while maintaining the budget. Confusion may lead to stress which in turn affects progress. Confusion should be avoided in terms of marketing too. It should be straight so that people can get convinced easily. Creating confusion will only be haphazard for the business.

Forgetting About Bookkeeping

To utilize the money properly and keep it from wastage, make the required documents and accounting records perfectly. To avoid the common mistakes that startup founders make these points to be noted. Bookkeeping is a major part of a successful business. You need to record all the expenses and incomes accounts to tally the growth of the business. You need to record all the petty and big cash expenses daily.

Unwanted Expenses

You do many unwanted expenses in the daily course, which can be easily avoided or can be minimized. So identify those expenses and reduce them to a minimum level. Don’t spend money on the decor of your office to attract customers, as they are here for the product. Don’t hire unwanted employees like receptionists, if you are capable of handling your own business calls and making your own coffee.

Conclusion

Startup founders make many mistakes after getting the seeding. While building a business, mistakes need to be avoided. Although mistakes are a part of our life and they are inevitable, it is important to avoid these mistakes that will do nothing but lead to problems in your business. Even when you make mistakes, learn from them and try to not repeat them.

FAQs

What causes startups to fail?

Most startups fail due to insufficient financial resources.

What percentage of startups fail?

90% of startups fail in the first 5 years of the company in India.

April 13, 2022
How Zara is leading the fashion industry with $0 Advertising Strategy

Early humans figured out a way to cover their bodies to safeguard against weather. The accessories they built were named clothes. The sole purpose of this invention was to protect the naked skin from heat, wind and other normal natural phenomena.

The way we dress up today is different in different parts of the world, but the purpose has changed dramatically over the years. The purpose of clothing is not only to cover your body anymore, it is to make a style statement, to look apart from the crowd. This has led to a boost to fashion retails all over the world.

One of the most popular fashion retailers is Zara. We all have heard about it. That expensive brand whose clothes people find aesthetic and boast about it. The same brand has a unique aspect that probably no one knows about. It spends literally nothing on advertising. How cool is that? Such a big name in the industry that too without commercials. This is the article where we dissect the marketing strategy of Zara. Read on.

About Zara
How Zara is Succesful despite spending minimal on Advertising
FAQ

About Zara: The luxury Icon

Zara is a Spanish apparel retailer. The company produces and retails clothing items, swimwear, shoes, perfumes and beauty. It was founded by Amancio Ortega in 1975. The age range of customers to which it caters is from 18 to mid 30s. It is also the largest brand under Inditex group. The company specialises in fast fashion. So, what is fast fashion ? The phrase denotes fashion wear that is quick, explosive and thus highly profitable in nature.

Zara is said to specialise in designing new works of fashion every now and then. It is said according to some reports that this retailer takes just about over a week to produce and get outfits to the stores. Six months is industry average. This sure provides the company a better edge on the fast fashion line of business.

How Excessive Marketing can kill your Startup? (Explained)

Have you ever thought of marketing your startup on every single platform?. But will the customers like it? Can it kill your startup? Let’s find out.

StartupTalkyDamini Bhandary

How Zara is Succesful despite spending minimal on Advertising

One of the most unique things that sets Zara apart is that it spends an amount of nuts in its marketing. It has a policy of no advertising. Without advertising the brand is able to hold such a big and premium market share of the world. Here we discuss how does it do this magic.

Augmented reality shopping

Zara Shop the Look

The Spanish fashion retailer seems to leave no innovation unturned to woo customers. Zara is entailing tech into shopping, in order to create magic out of this combination. It has introduced augmented reality shopping for customers via their app.

Basically when you point at a dress at a Zara dress in their store, the sensors in the area will detect that and will show models wearing that apparel. This makes choosing a dress more easy and convenient for customers. The target audience are millennials because they are generally tech-savvy. H&M, a rival, is also trying to hold its hands on building something like this to extend customer experience, a report said.

Fast Fashion

Zara is god in fast fashion, it follows a policy of being fast without caring for who is first. Many retailers try to be trendsetters and fashion innovators, but Zara just doesn’t buy that.

Rather than working to set trends. Its work is to identify the current fashion wave and rapidly surf over it. Its main target audience is teens of 20 something who are always looking for ways to look cooler. Zara does the work for them.

Taking customer feedback seriously

We as customers may not take what we say about how we like a brand or hate someone, but Zara does. It is all ears for customer feedback. Anything you buy from the store is the beginning of a transaction with the store. The feedback they take from you is to ensure that the transaction relation remains in the future.

Anything you report is taken to higher order to build better products. Thus including customers in the designing process is such a good way to build customer loyalty. Today not the company, the customer calls the shots.

No advertising policy

Well, the real thing is that, no marketing is also marketing in the case of Zara. How you may ask? People love to buy exclusive stuff. Zara is a brand of which you will not spot a single billboard. This gives a sense of exclusivity. So this creates a chance for customers to be in the cool spot of society. It invests extensively on brand experience rather than ads.

Store locations

Zara Store

While we can say that Zara doesn’t spend on ads, one thing to look at as an exception is that it spends on locations. Rather than spend on locations it invests in them. Adding to the brand experience. Every Zara store around the globe can be found in famous crowded places. It invests in the appeal of a store, to get as many customers inside the commercial zone.

Supreme Customer Experience

Zara Customer Experience

It must be obvious by now, that Zara does everything to get customers a great experience with the brand. It consistently tries to provide more and more reasons to visit their stores again. It doesn’t just want to push their product out, they want to get the people in. They trade in value more than the product. Today’s economy consists more of experience than product.

Zara knows it well that value today is measured beyond the price. So it is super trend-tight in this manner and high on customer experience. To provide value consistently to its customers, building brand loyalty with fashion enthusiasts.

How did Zara Face its First Loss [Case Study]

Zara’s supply chain management has helped Zara become one of the most profitable and recognized brands in the fashion industry. Read this article to know more about it.

StartupTalkyArbaz Sayed

Conclusion

Zara is all about the customer, it can be said safely. Product used to be the king earlier but not anymore. Zara makes the customer experience the king. It knows that the product will be changed rapidly but brand loyalty is more important and constant. This is what the word “brand” actually means, it means a good image or perception in the eyes of the general public. That is built by being consistent with your value supply. Name any brand in the world, it operates with a similar idea. This is what sets someone apart from being just a different cog in the wheel of the market.

FAQ

Does Zara spend on advertising?

No, Zara does not spends big budget television commercials, internet ads or billboards.

How is Zara so successful?

The company is successful because it has a phenomenal operating supply chain and manages its inventory well.

How does Zara advertise?

Zara uses anonymous models to advertise their clothes.

November 9, 2021