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Tag: marketing campaigns

  • How to Supercharge Your Email Marketing With ChatGPT?

    It has been a constant struggle for businesses to ensure that their products and services reach the correct consumer base. In the past few decades, with the advent of the internet and social media platforms like Facebook, Twitter, Instagram, etc., the marketing and advertising industry has changed completely. We can see a paradigm shift from television and billboard advertisements to ads on little screens on our hands that we’re using for a significant amount of time. Smartphone penetration across the world is at avg. 67% (2021), and with 8B people on this earth, it is a compelling medium to target your ads and marketing campaigns. Businesses know this, marketers know this, and advertising agencies know this very well.

    There are several ways you do this when it comes to ads and targeted marketing campaigns. From traditional billboards to brochures to email and digital marketing, options are abundantly available.

    Email marketing is a significant one. It is a powerful tool as businesses can use to reach their target audience, build relationships with customers, and drive sales. It is one of the most effective marketing channels, with a high return on investment (ROI).

    Why Do You Need Email Marketing?
    Where Does ChatGPT Come Into Play?
    Conclusion

    Why Do You Need Email Marketing?

    Well, email marketing is a powerful tool that can help businesses in achieving their marketing goals. It is an effective tool when it comes to acquiring new customers, generating leads, re-engaging lapsed customers, and driving sales. It can be used to target people who have visited your website or signed up for your newsletter. Sending out emails that provide value and keep them engaged with the brand can help convert leads into customers and remind lapsed ones about the business. In addition, emails promoting products or services, along with discounts or incentives will help drive sales too. Furthermore, email marketing helps build relationships with existing customers by providing them value to create a loyal customer base which is essential for any business’s success. All you gotta do is gather loads of emails and design targeted ads marketing campaigns (which again can be done in plenty of ways) and directly deliver them to consumers’ inboxes. People readily subscribe to email newsletters, significantly making the whole thing easier.

    Where Does ChatGPT Come Into Play?

    As you must know by now, ChatGPT is a generative AI Chatbot developed by a San Francisco, California (USA) based company named OpenAI, which is actively involved in Artificial intelligence and Deep learning research and development.

    In November 2022, OpenAI launched ChatGPT to the public. Since ChatGPT is capable of generating human-like texts, and creative content, helping you write poems, editorials, ad slogans, marketing quotes, and more, it has become the fastest-growing technology in recent times. So popular that it took only five days to gather 1m users worldwide since its launch in November, and by January, it had 100M users— that is some record-breaking numbers. To put this into perspective, even Instagram took 2.5 months to gather 1m users.

    OpenAI’s ChatGPT is based on its large language model (LLM), the GPT-3. GPT-3, short for Generative Pre-trained Transformer -3, empowers ChatGPT to understand natural language better and generate human-like responses.

    When it comes to using ChatGPT in email marketing, here are some of the ways you can go about that:

    Firstly, you need a successful email marketing plan which includes segmentation and personalization. Segmenting your email list allows you to send more targeted and relevant emails to your subscribers. This can help you improve your open rates and click-through rates, whereas personalizing your emails with the names of your subscribers is a great way to make them feel like you are speaking directly to them, thereby improving your open rates and click-through rates. Using ChatGPT for precisely this purpose is what you need.

    ChatGPT can help with analyzing customer data, such as purchase history, browsing behavior, and demographic information, to identify patterns and trends. You can use this information to create segments of customers with similar interests and needs.

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    Take a retail clothing store, for example. A clothing retailer could use ChatGPT to analyze customer data to identify segments of customers who are interested in different types of clothing. The retailer could then create personalized email campaigns for each, featuring relevant products that fulfill the interests of each segment.

    Here’s what ChatGPT came up with when I asked it to ‘Write 5 personalized email marketing pitches which I can use as a clothing retailer?’

    Welcome Offer

    Subject: Welcome to [Your Clothing Store Name]! Enjoy 15% off your first purchase!

    Hi [Subscriber’s Name],

    Welcome to [Your Clothing Store Name]! We’re thrilled to have you as part of our fashion-forward community. To celebrate, we’re offering you an exclusive 15% discount on your first purchase.

    Explore our latest collection of trendy apparel, from stylish dresses to chic accessories. With our handpicked selection, you’ll find the perfect outfits for any occasion. Simply use the code “WELCOME15” at checkout to claim your discount.

    We can’t wait to see you rocking our fashion-forward pieces. Happy shopping!

    Personalized Recommendations

    Subject: Your Style, Your Way: Discover Outfits Handpicked for You!

    Hi [Subscriber’s Name],

    At [Your Clothing Store Name], we believe that style is personal. That’s why we’ve curated a collection of outfits tailored just for you! Based on your previous purchases and preferences, we’ve selected these pieces we think you’ll love.

    • [Item 1]: Perfect for a night out, this little black dress is both elegant and versatile.
    • [Item 2]: Stay on-trend with our statement leopard print jacket, a must-have for every fashionista.
    • [Item 3]: Elevate your everyday look with our comfortable yet stylish high-waisted jeans.

    Explore these handpicked recommendations by clicking the links above. We’re confident they’ll reflect your unique style and help you stand out from the crowd.

    And ChatGPT outdid itself with this one:

    Style Inspiration

    Subject: Get Inspired: Discover this Season’s Hottest Trends!

    Hi [Subscriber’s Name],

    Looking for some style inspiration this season? We’ve got you covered! Our team of fashion experts has handpicked the hottest trends that will have you turning heads wherever you go.

    • Trend 1: Statement Sleeves: Embrace drama and sophistication with tops and dresses featuring bold and voluminous sleeves.
    • Trend 2: Athleisure Chic: Elevate your casual looks with comfortable yet stylish athleisure pieces that effortlessly transition from workout to the street.
    • Trend 3: Floral Frenzy: Embrace the beauty of nature with vibrant floral prints, perfect for adding a touch of freshness to your outfits.

    Explore these trends and more on our website, where you’ll find a wide range of clothing options to match your style. Let’s make this season your most stylish one yet!

    Happy styling!

    You get the idea, right?

    ChatGPT Email Writing and Newsletter Creation 📚 Tutorial for Beginners 💻

    If you are running a travel company, segmentation, and personalization will help there too. You could use ChatGPT to analyze customer data to identify segments of customers who are interested in different types of travel and then create personalized email campaigns for each, then create personalized email campaigns, featuring relevant products that fulfill the interests of each segment.

    Additionally, ChatGPT can automate email marketing tasks, such as sending out emails, tracking opens and clicks, and analyzing results, saving businesses time and resources, which can be used to focus on other marketing activities.

    On top of that, ChatGPT can also help with initial research. Data is everything, and it can help you gather data. It can collect relevant data about your subscribers, such as their preferences, purchase history, or interactions with your website. This data will help you personalize your email content and make it more relevant to each recipient. Then, it can also determine the objectives you want to achieve through your email marketing campaign. Whether it is driving sales, increasing engagement, or providing customer support, it can clarify your goals to guide your email content.

    ChatGPT can help you with monitoring the effectiveness of your marketing campaigns as well. It can help you get a picture of metrics and show you what is working and what is not. Based on the insights gathered, it can continuously optimize your email marketing strategy. It can also make adjustments to the model’s training data, refine your email templates, and experiment with different approaches to maximize the effectiveness of your campaigns in the long run.

    Conclusion

    ChatGPT is a great tool to give your personalized input a unique email marketing pitch pretty quickly. If used cleverly, ChatGPT can help marketers and advertisers in every area of the business world. Its creative writing feature allows you to experiment with loads of personalized content and see its impact in real time. You can also use it as a data analytics tool to help you with better insights and create new and effective targeted email marketing campaigns.

    FAQs

    What is Email Marketing?

    Email marketing is a powerful tool that can help businesses in achieving their marketing goals. It is an effective tool when it comes to acquiring new customers, generating leads, re-engaging lapsed customers, and driving sales. It can be used to target people who have visited your website or signed up for your newsletter.

    How ChatGPT can help in Email Marketing?

    ChatGPT can help in –

    • Segmentation and Personalization
    • Analyzing Customer’s Data
    • Automate Email Marketing Tasks
    • Initial Research
    • Monitoring the Effectiveness of Marketing Campaign

  • How to Measure the Success of Marketing Campaigns?

    Marketing campaigns are usually built around specific objectives that can include brand establishment, raising brand awareness, and magnifying the rate of conversion. For a marketing campaign to be effective, it must encompass integrated marketing communications, media channels, positioning, the process of communication, and touchpoints.

    Marketing campaigns promote particular products through different types of media like television, radio, print, and online platforms. They can also include demonstrations, video conferencing, and other interactive techniques. Such campaigns are frequently designed by businesses operating in highly competitive markets as they devote significant resources to generating brand awareness and elevating sales.

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    Why Measure Marketing Campaigns?
    How to Measure Marketing Campaigns?
    Conclusion

    Why Measure Marketing Campaigns?

    The reason for marketing campaigns is to increase sales. Hence it becomes necessary to measure and evaluate the effect of marketing campaigns to ensure that it is reflecting positively on sales. This evaluation can be done through a variety of means including surveys, focus groups, lead generation, web analytics, sign-ups, etc. It is through this evaluation that it can be ascertained that resources are being used wisely and that customer penetration has increased. Additionally, measuring the effectiveness of such campaigns helps businesses track their progress over a period of time.

    How to Measure Marketing Campaigns?

    Measuring the effectiveness of a marketing campaign is a process that takes careful planning and a strong measurement framework. This measurement framework can provide valuable insights that help businesses to consistently improve.

    Setting Achievable and Measured Goals

    Setting a goal means defining success, understanding the customer profile, and the way to track progress for that particular campaign. This goal should also be an organic fit to the company’s larger goal.  This can be done using the SMART technique:

    • Specific – A clear and detailed description of what is the end goal
    • Measurable – through numbers and other defined metrics to record success
    • Achievable – the goal is challenging but realistic and achievable
    • Relevant – to the company’s bottom line and objectives
    • Time-bound – in defining milestones and dates to achieve the desired result

    Identifying and Actioning Relevant KPIs

    KPIs are those Key Performance Indicators that help in measuring campaign success on various parameters. They also help in making necessary adjustments that further help to improve the campaign as a whole. However, it is important to track KPIs that are related to the campaign objectives as every campaign generates an impressive amount of data for review. Some necessary KPIs to track include –

    There are many other KPIs to measure, depending on the final objective of the marketing campaign.

    Setting a Time Frame for the Campaign

    Establishing a time frame helps to keep the campaign focused and also provides the parameters around which the KPIs can be measured.

    The Best Marketing Ever

    Implementing Technology in Making a Measurement Template

    Technology can offer excellent solutions in creating a template with all the KPIs to track and measure.  Some sub-topics to include in such a template can be –

    • Initial goals
    • The time frame for the campaign
    • KPI metrics at various stages of the campaign
    • Identifying potential issues or known issues
    • Any unplanned events and their effects

    Technology can also further be utilized to gain insights from the KPIs measured and a detailed campaign analysis on its completion.

    Conclusion

    The way to keep abreast of the performance of a particular marketing campaign is to continue regularly monitoring and refining the campaign to get the best results from it. A marketing campaign, by itself, will only be successful if there are systems built around it to empower it as well as gain insights from it and then use the available data to the best possible business advantage.

    FAQs

    Why there is a need to measure marketing campaigns?

    Marketing campaigns are implemented with the primary objective of boosting sales. Therefore, it is important to assess and analyze the impact of marketing campaigns to ensure that they are effectively contributing to the growth of sales.

    What metrics can you use to measure a marketing campaign?

    Below mentioned metrics can be used to measure a marketing campaign:

    • Leads generated
    • The overall return on investment
    • Click through rate
    • Open rate
    • Bounce rate
    • Cost per conversion
    • Customer lifetime value
    • Landing page visits
    • Blog post views
    • Traffic by source
    • New versus returning website visitors
    • Average session duration

  • Walmart’s Marketing Strategies: The Largest Retailer in the World

    Walmart is a global retail company with headquarters in the US. Sam Walton launched the business in 1962, and it has since developed into one of the leading retailers worldwide. Almost 2.3 million people are employed by Walmart, which runs over 11,000 locations across 27 countries.

    Walmart offers an extensive range of products at affordable costs, including food, electronics, apparel, home goods, and more. The business operates under several distinct names, including Walmart, Sam’s Club, and Jet.com.

    Walmart is renowned for its effective inventory and supply chain management systems, which enable the business to provide cheap pricing while upholding high standards of customer service. Also, the business provides a wide range of services, such as Walmart Pay, online grocery buying, and free two-day shipping on several products.

    Walmart has recently placed a strong emphasis on sustainability and social responsibility, establishing challenging targets for cutting emissions and waste while also aiming to enhance working conditions for staff members in its supply chain.

    Despite criticism over its labor policies and effects on small companies, Walmart continues to be a significant player in the retail sector, having a significant presence both domestically and abroad.

    Walmart Target Audience
    Walmart Marketing Mix
    Walmart Marketing Campaigns
    Walmart Marketing Strategies

    Walmart Target Audience

    Walmart usually caters to a wide range of people. With a large selection of low-cost items, the business hopes to cater to clients of all ages, genders, and socioeconomic sectors.

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    Walmart nevertheless targets a number of distinct client niches. A few of these include:

    • Consumers searching for value and affordability: Walmart is renowned for having low pricing on a variety of goods, which draws in people on the hunt for both.
    • Families: Walmart provides a range of goods catering to families, such as food, baby supplies, toys, and household necessities.
    • Customers in rural areas: Walmart has a big presence there and may be the only major store in the region.
    • Shoppers who are tech-savvy: They find Walmart more appealing now that the company has made investments in its online store platform.
    Walmart Online Store Platform
    Walmart Online Store Platform
    • Customers who value health and wellness: Walmart has increased its offering of organic and natural items and pharmaceutical services to entice customers who place a high priority on these factors.

    Generally, a diverse group of people makes up Walmart’s target market, but the corporation places a strong emphasis on providing cheap costs, convenience, and a large variety of goods to satisfy those demands.

    Walmart Marketing Mix

    The four Ps make up Walmart’s marketing mix: product, price, location, and promotion. The way Walmart treats each of these components is broken down as follows:

    • Product: Walmart sells a large variety of goods under both its own and other brands, including food, electronics, apparel, household goods, and more. Walmart’s product strategy is centered on offering customers high-quality, reasonably priced goods that satisfy their demands.
    • Price: Walmart leads the discount retail sector by offering its items at the lowest cost feasible. This pricing approach has helped Walmart become a market leader. The business keeps costs down by using its effective inventory and supply chain management systems, and it then passes those savings on to customers.

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    • Place: Walmart has a sizable and expanding network of stores, both domestically and internationally, that are well-placed to cater to customers in a range of markets. Walmart provides online shopping and grocery pickup services in addition to physical locations to give customers more convenience.
    • Promotions: Advertising, sales promotions, and public relations are just a few of the promotional strategies Walmart uses. The business makes significant investments in advertising, reaching consumers through a range of platforms including TV, print, and internet media. Also, Walmart runs sales events with discounts and coupons to entice shoppers to buy things.

    In addition to the four Ps, Walmart has recently placed an emphasis on sustainability and social responsibility, trying to cut emissions and waste while also enhancing working conditions for staff members in its supply chain. These initiatives now play a significant role in the company’s overarching marketing strategy.

    Walmart Marketing Campaigns

    Walmart has launched several marketing campaigns over the years to promote its products and services. Here are a few examples:

    Save Money, Live Better

    This is Walmart’s long-standing tagline, which communicates the company’s commitment to offering low prices and high-quality products to its customers. The tagline has been used in various advertising campaigns over the years, including TV commercials and digital ads.

    Walmart – Save Money Live Better

    Made in America

    Walmart launched a campaign in 2013 to promote American-made products and to support US-based manufacturing. The campaign included advertising, in-store signage, and partnerships with American manufacturers.

    Grocery Pickup

    Walmart has heavily promoted its grocery pickup service in recent years, which allows customers to order groceries online and pick them up at a Walmart store. The company has used a variety of advertising channels to promote the service, including TV commercials and digital ads.

    Walmart Grocery Pickup, how it Works, and Tips

    The Walmart Box

    Walmart launched a subscription box service in 2018, called “The Walmart Box.” The service sends customers a box of curated products every season, including items from Walmart’s private-label brands. Walmart has promoted the service through social media and email marketing.

    The Walmart Box
    The Walmart Box

    Famous Cars

    Walmart partnered with Universal Pictures in 2018 to launch a campaign featuring famous cars from movies and TV shows, such as the Batmobile and the DeLorean from “Back to the Future.” The campaign included in-store events and online promotions and was designed to promote Walmart’s automotive department.

    Overall, Walmart’s marketing campaigns have focused on promoting its low prices, high-quality products, and commitment to sustainability and social responsibility. The company has used a variety of channels, including TV, print, digital media, and in-store signage, to reach its customers.

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    Walmart Marketing Strategies

    Walmart’s success can be attributed to several key marketing strategies that have helped the company to build a strong brand and attract a large customer base. Here are a few strategies that have contributed to Walmart’s success:

    • Low Pricing Strategy: Walmart has been known for its “Everyday Low Prices” strategy, which involves offering products at lower prices than competitors. This pricing strategy has helped Walmart to attract customers who are looking for value and affordability.
    • Wide Product Selection: Walmart offers a wide range of products, including groceries, electronics, clothing, household items, and more. This selection of products has helped to make Walmart a one-stop-shop for customers, increasing convenience and attracting a larger customer base.
    • Efficient Supply Chain Management: Walmart has an efficient supply chain management system that helps to keep costs low and improve product availability. The company’s use of technology, including its advanced inventory management systems, has helped it to streamline its operations and keep prices low.
    • Strong Brand Identity: Walmart has built a strong brand identity around its commitment to offering low prices and high-quality products. The company’s “Save Money, Live Better” tagline, its blue and yellow logo, and its in-store signage all help to reinforce this brand identity and create a sense of familiarity and trust among customers.
    Walmart - Logo, and Tagline
    Walmart – Logo, and Tagline 
    • Customer Service: Walmart places a strong emphasis on customer service, offering a variety of services such as in-store pickup, online ordering, and free shipping. This focus on customer service helps to build loyalty and trust among customers.
    • In-store Promotions: Walmart frequently runs in-store promotions, such as “Rollback” discounts, to incentivize shoppers to make purchases. These promotions are often advertised on signs throughout the store.
    Rollback - Walmart's In-Store Promotions
    Rollback – Walmart’s In-Store Promotions 
    • Customer Loyalty Programs: Walmart provides “Walmart Rewards,” a customer loyalty program that enables consumers to accrue points for purchases. You may exchange these points for savings or other benefits.
    • Private Labels: Walmart offers a variety of private label brands, including Great Value and Equate, which provide goods at a lesser cost than national brands. Walmart is able to retain its reputation for low costs because of its private-label products.
    • Store Layout and Design: Walmart’s store layout and design were thoughtfully created to entice customers to stay longer and make more purchases. The layout of the store, for instance, frequently directs people away from popular items and encourages impulse purchases.
    How Walmart Gets You to Spend More
    • Social Responsibility: Walmart’s marketing plan places a strong emphasis on social responsibility issues including environmental sustainability and community participation. Walmart may attract clients that value corporate social responsibility by highlighting its commitment to these concerns.

    Overall, Walmart’s success can be attributed to a combination of low pricing, wide product selection, efficient supply chain management, strong branding, and excellent customer service. These marketing strategies have helped Walmart to build a strong brand and attract a loyal customer base.

    Hope you take inspiration from marketing strategies employed by Walmart to be a market leader and build strategies that suit your business.

    FAQs

    What is the target audience of Walmart?

    Walmart usually caters to a wide range of people. With a large selection of low-cost items, the business hopes to cater to clients of all ages, genders, and socioeconomic sectors.

    What are a few marketing campaigns launched by Walmart?

    Walmart has launched several marketing campaigns over the years to promote its products and services. Here are a few examples:

    • Save Money, Live Better
    • Made in America
    • Grocery Pick-Up
    • The Walmart Box
    • Famous Cars

  • Swaarm – Performance-Based Tracking Platform to Optimize Marketing Campaigns

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Swaarm.

    Accelerating the business growth to reach a new height is the consistent goal of every business. As the most popular business slogan says “Customer is the King”, every business desperately targets their customers to grow. Swaarm is a performance-based tracking platform that empowers digital marketing agencies, advertisers and partners across all geographies to manage, track, analyze, automate and optimize their marketing campaigns at scale.

    Read the startup story of Swaarm, its founders, Services, marketing, and growth.

    Swaarm – Company Highlights

    Startup Name Swaarm
    Headquarters Berlin
    Industry Performance Marketing Management
    Founder Yogeeta Chainani and Alexandru Dumitru
    Founded 2020
    Website swaarm.com

    Swaarm – About
    Swaarm – Founders and Team
    Swaarm – The Idea and Startup Story
    Swaarm – Mission & Vision
    Swaarm – Services and USP
    Swaarm – Growth
    Swaarm – Recognitions and Achievements

    Swaarm – About

    Swaarm is a performance-based tracking platform that empowers digital marketing agencies, advertisers and partners across all GEOs to manage, track, analyze, automate and optimize their marketing campaigns at scale. Its intuitive platform helps partner affiliate networks and agencies of all sizes benefit from the power of automation to grow their business at scale.

    Today’s business landscape is dynamic in nature, amidst which the performance marketing ecosystem has been constantly evolving. Against this backdrop, Swaarm continue to work towards building tools that simplify marketers’ day-to-day tasks. One such product is Explorer, which allows marketers to study data in real-time as they need and gain access to critical insights for daily advertising campaign operations faster than any other platform.

    To help Swaarm’s clients navigate the changes within the industry and its growing complexity with ease, it offers Privacy Enabled Attribution (PEA Chain)- a powerful tool that empowers marketers to continue capturing campaign and traffic sources throughout the whole advertising network chain in-line with Apple’s privacy regulations. Focusing on product innovations in line with important industry developments, especially those which involve regulatory changes, is its strong point. For example, Swaarm developed the PEA Chain soon after Apple revealed it would be restricting access to the IDFA on iOS 14.

    Swaarm – Founders and Team

    Alexandru Dumitru and Yogeeta Chainani are the co-founders of Swaarm. They have been working together for over six years.

    Yogeeta Chainani - Co-founder of Swaarm
    Yogeeta Chainani – Co-founder of Swaarm

    Yogeeta Chainani, Co-Founder and Chief Executive Officer in her current role drives product innovation, operations and Human Resources. Prior to establishing Swaarm, from 2019 onwards, Yogeeta held the position of the Chief Product Officer at WeQ Global, a leading mobile advertising company. Her other corporate roles include several product leadership roles, at both Ocono and Crobo GmbH (a mobile marketing and user acquisition company). In 2013, she worked as a Quality Assurance Engineer at HERE, a Nokia company. She started her career as an Assistant System Engineer at TCS in Mumbai. Yogeeta holds a Dual Masters in Business Administration and Engineering, Hochschule für Technik und Wirtschaft Berlin.

    Mircea Alexandru Dumitru - Co-founder of Swaarm
    Mircea Alexandru Dumitru – Co-founder of Swaarm

    As the Co-Founder & CTO at Swaarm, Mircea Alexandru Dumitru, focuses on distributed systems that handle billions of events per day and process tens of Terabytes of data. Previously, he was a Data & Delivery Leader Engineer at WeQ Global and a Senior Software Engineer at rasdaman GmbH. Until 2016, he was also a Managing Partner at Flanche Creative Labs. Additionally, Mircea is an open-source contributor and works with the European Space Agency and ECMWF. He holds Bachelors and Integrated PhD degree in Computer Science, Jacobs University Bremen, Germany.

    Yogeeta and Alexandru had a very clear idea about what kind of a company they wanted to build and what they wanted to achieve with their venture. They wanted their company to be an employer of choice, one which that empowers its people; the best performance marketing and tracking platform for their clients and wanted to build a sustainable business that will lead innovation within the marketing tech space from day one.

    Ultimately, Swaarm aims to provide an empowering and challenging environment where people who are driven to ask the hard questions, solve the toughest challenges, and be a part of a close-knit team can thrive.

    Swaarm – The Idea and Startup Story

    The biggest challenge for any marketer or a business often revolves around the complexity of advertising management especially when marketers are managing multiple channels and campaigns than ever before. For instance, managing 10,000 campaigns across 10 publishers and 10 sub-publishers would require analysis of million data points which are often spread across various spreadsheets/pivot tables.

    To offer clients a truly customer-centric approach, it is important to understand the intricate hurdles marketers face during their daily operations. The co-founders built Swaarm because they had to work with multiple tools, including tracking products, for years – and those tools were all tricky to use. They were never provided the full picture, it was never a simple process, and platforms didn’t innovate to solve specific issues and adapt to a rapidly changing ecosystem. To make matters worse, these tools that failed to provide for their needs were still extremely expensive. This inspired the co-founders of Swaarm to develop the most customer-centric platform that offers solutions to these industry-wide problems.

    From day one, Swaarm was created by listening to its client’s needs. They shadowed their clients to identify the pain points of day-to-day operations. This allowed the team to perfect the platform over time with an innovative approach to all features. This has helped Swaarm achieve a critical goal: to provide a solution that enables customers of sizes to automate repetitive tasks and make better decisions in a faster way based on the data insights.

    Swaarm’s co-founders understand that growth is critical and that the business can be scaled with the right tools. No two businesses are the same, so a one-size-fits-all approach won’t give you everything you need. The platform’s adaptability is its greatest strength, making Swaarm a more powerful solution for all clients.

    The founding team observed that many marketers were spending the majority of their time cleaning and analyzing data instead of focusing on important aspects of strategy, planning and creativity. This realization inspired them to build Swaarm – and by helping clients offload the routine, manual chores, they have managed to give them back the time and resources to focus on more business-critical work.

    Swaarm – Mission & Vision

    Its mission is to provide a technology, which will genuinely help its clients grow their business at scale by making each action faster, simpler and better. The company believes in co-creation and open innovative thinking to achieve customer value.

    Since entering the market, Swaarm has earned the trust of clients and their businesses around the world in a very short time. It achieved this by staying true to four core values:

    • Offering a premium solution at an affordable price thanks to its unique and hyper-efficient infrastructure
    • Ensuring data reliability with its comprehensive data display
    • Offering flexibility by constantly developing its products in line with client’s needs
    • Providing a solution that is easy to use, making actions faster and more efficient

    Swaarm – Services and USP

    Swaarm Platform
    Swaarm Platform

    Since inception, it has earned the trust of its clients such as Clearpier, Spyke Media and Apptrust amongst others, and their businesses around the world. Its strength and key differentiations lies in staying true to its four key values-

    • Ease of use – Swaarm’s extensive reporting features makes them a single source of performance marketing truth. With all the data in one place, they empower marketers to measure, optimize and automate the marketing efforts – all from one dashboard. Its intuitive, easy-to-use platform appeals to developers and marketers alike, and its automation rules makes campaign optimization accessible to everyone.
    • Affordability – It helps businesses ranging from leading global partners to boutique agencies optimize their campaigns- save time and money. Swaarm’s unique and hyper-efficient tech infrastructure allows them to offer clients a premium platform at a fraction of the cost, unlike other tracking platforms.
    • Data reliability – The platform empowers businesses to get ahead of the curve with its comprehensive data display, helping them discover patterns, trends, and business opportunities. It also offers the highest level of platform stability in the industry – all while upholding strict global data privacy protection laws to help businesses continuity. Swaarm caters to the needs of both individual marketers who can navigate through tons of data with a few clicks and data savvy enterprises that can use the integrated data science tools to deep dive into the granularities.
      Swaarm is also the only platform in the market that offers the capability for its clients to adapt its technology to the clients needs. Its customers can modify, filter, and enhance events in real-time using code-snippets in a Turing-complete language.
    Swaarm Product
    Swaarm Product

    Another powerful feature is the set up of automation rules which automates processes which otherwise would need manual intervention by account managers. By applying such automation rules, customers can free up to 40% of their working time and in return allow their account managers to focus on actual value creating tasks such as business development and relationship management.

    Right from onboarding to daily operations, Swaarm offers unparalleled customer support services at the highest standard that compliments the innovative tools and technology to help its clients scale up their business. All of Swaarm’s onboarding sessions are personalized to each of its client’s needs to ensure a smooth set up process.

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    Swaarm – Growth

    While headquartered out of Berlin (Germany), Swaarm has teams working out from India, Germany, Denmark and Lithuania. In fact, it caters globally in all time zones since its team is spread in such a manner.

    Businesses of all sizes from leading brands to boutique agencies in India including Vytomy, Aragma and ZinkAds as well as international players like Clearpier (Canada), Apptrust (Poland), Spyke Media (Germany), Luns.io (Israel) use Swaarm to simplify & optimize their campaigns and accelerate business growth.

    Its co-founders believe that Swaarm is steadily walking on a path to become the default platform of choice for performance marketers. Their aim is to run an open platform that offers superior support to their customers. They plan to do so by consistently channelising their energies towards developing and innovating ways to empower their customers.

    Swaarm will gradually expand its footprints in newer regions and keep educating the marketers on how a tracking platform should fuel their business by taking away complex data heavy tasks to make room for more strategic topics.

    Swaarm – Recognitions and Achievements

    • Swaarm was awarded “Best Ease of Use” and “Best Value” by Capterra (2021)– the world’s leading software discovery and review platform
    • Honored with a 4.9 Star Review Rating on Capterra
    • App Growth Awards 2021 – Finalist in the category App Analytics Platform

    FAQs

    When was Swaarm founded?

    Swaarm was founded in 2020.

    Who is the founder of Swaarm?

    Yogeeta Chainani and Alexandru Dumitru are the co-founders of Swaarm.

    What are the services offered by Swaarm?

    Swaarm offers Performance-based marketing solutions that include tracking, automating, and optimizing marketing decisions to help businesses grow and scale.

  • MINISO Marketing Strategy That Makes for Its Mega Success

    Nobody could have ever predicted that China would experience another period of rapid economic boom. Similar to how Toyoko dominated the automotive industry, a brand that has been reigning the consumers for more than 6 years by offering a variety of goods and services is MINISO. It was founded by Chinese entrepreneur Ye Guofu in 2013, and the company was inspired by Japanese design-led lifestyle products. Since 2017, a Chinese-retail chain, Miniso has accounted for a major share of the consumer market.

    By earning customers’ trust and catering to their preferences in many countries, Miniso has experienced tremendous success in the market owning more than 5000 stores across the world. Miniso instantly gained fame for producing ingenious, cost-effective, and low-priced goods. We all adore small consumer goods that are both practical and appealing, right? For instance, Miniso has developed a remarkable technique for producing facemasks that effectively puts the compressed facemasks into a bowl of water and waits for it to expand. In this context, we may say that Miniso, a Chinese company, has been manufacturing design-led lifestyle products that are secure, cost-effective, stylish, trendy, and simple to use.

    In this article, we will go through the marketing strategies that made Miniso a renowned brand throughout the world.

    Marketing Strategies of MINISO

    Unique Features of MINISO’s Marketing Strategy
    STP of MINISO
    Most Popular MINISO Campaign
    MINISO’s Covid19 Marketing Strategy

    Where MINISO Makes Its Money? 2020
    Where MINISO Makes Its Money? 2020

    Marketing Strategies of MINISO

    Miniso is a popular Chinese company that has stores all around the world. It is probably the first name to pop up in people’s heads whenever someone thinks of buying beautiful-looking stuff on a budget. It is because of the brand’s amazing marketing strategies that make it a popular name among everyone. The following are the key marketing strategies of Miniso:

    Market Entry Strategy

    Miniso undoubtedly offers the best product and customer experiences because it has explored the international markets and launched more than 5000 stores in the US, Canada, South Korea, India, UAE, Hong Kong, and many other countries. As mentioned before, Miniso emphasizes products with appealing appearances, reasonable prices, and high quality to meet customers’ specifications. Furtherly, Miniso’s business strategy is known as “Three Highs, Three Lows,” where “Three Lows” refers to low prices based on low costs and low margins whereas “Three Highs” refers to higher efficiency, higher technology, and higher product quality.

    Communication Strategy

    Miniso is considered a fast fashion brand, which combines trend and leisure in its product, and prioritizes creativity, high quality, low price, and safety of the product. Miniso communicates or launches any new product through social media platforms. For instance, Miniso created Hashtags like #LoveLifeLoveMiniso, #MinisoLife, and #MinisoIndia to advertise its products. All this contributes to mass-media advancements, word-of-mouth referrals, and sales promotion and also makes people aware of its product and services.

    Intensive Management Strategy

    Applying the model ‘Three Highs Three Lows’, Miniso never fails to amuse us with its Intensive Management, where the interior decoration style of the store is modest and unique, American colour palette, product presentation, it’s shelving, making it difficult for the customers to walk away with empty hands.

    Product Design

    One of the greatest strategies of Miniso lies in its product design. Miniso never fails to offer high-quality appealing products at affordable prices. Most of the brand’s designers are Japanese who make the products so appealing that it becomes hard for the customers to not make any purchase from them.

    Brand Strategy

    MINISO Partners With MARVEL and Hello Kitty - MINISO Brand Strategy
    MINISO Partners With MARVEL and Hello Kitty – MINISO Brand Strategy

    From food & beverages, cosmetics, health & beauty, clothing, household goods, digital products, daily life products, to fashion accessories, the Chinese brand has been earning profit through selling its wide range of products all over the world at low cost and proposing new products regularly. Moreover, Miniso collaborates with other renowned brands, such as Hello Kitty, and Marvel Studio so the fans out there would love to have products if Iron man is in them. Miniso’s brand strategy is based on the choices of the customer and aims to entice the widest range of middle-class customers.

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    Unique Features of MINISO’s Marketing Strategy

    The following are the unique features of Miniso’s marketing strategy that makes it stand out:

    In-Store Experience

    Miniso perfectly identifies and meets this unspoken need. Shelves serve as marketing communication, and the American colour scheme provided by the brand, makes one want to make a purchase immediately. When you add in the brand’s stunning decorations, it becomes pretty much unavoidable to leave their store.

    Smart Collaboration

    Synergy always results from partnering with another profitable organization. By working with brands like The Pink Panther, Hello Kitty, and Marvel Studios, Miniso demonstrated this in person. Before the publication of Avengers Endgame, one must have observed how popular its commodities were and Miniso did not miss to take advantage of it.

    Giveaways and Contests

    MINISO India Holi Giveaway
    MINISO India Holi Giveaway

    Free things are always the best way to draw people’s attention regardless of how big or small they are. Everyone loves getting things for nothing. Even if they might never use the free goods, they still desire them, regardless of how essential it is. So, to take advantage of this fact, Miniso regularly conducts contests and giveaways for the customers.

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    Endorsements and Influencer Marketing

    Products promoted by prominent personalities are frequently adored by consumers. We are more inclined to make a purchase when it is promoted by our favoured celebs and is within our price range. When everyone desired the popular Marvel drinks, attractive coin purses, and AirPods cases, the brand’s popularity skyrocketed.

    Psychological Marketing

    Miniso maintains its prices at Rs. 99 or Rs. 249 and tailors the beauty products by incorporating sun signs, adorable customized notes, and colour chord progressions. This helps the brand create a connection with the customers. People are encouraged to spend longer time in the store due to the lively ambience, attentive floor staff, and Billboard Top 50 songs streaming in the background.

    Campaigns

    Another unique feature of Miniso’s marketing strategy is its appealing campaigns on social media. With promotions like #ShowMinisoColour on Holi, it inspires customers to take photos of all the colourful Miniso merchandise they have purchased. People were urged to reflect on their personalities and use colour to express them. Miniso created its shopper personas and infused them with advertising effectiveness techniques. Additionally, it leveraged the pandemic scenario to rally its fans on social media, using hashtags like #WeWillGetThroughThisTogether to uplift people’s life force with their acquisition.

    STP of MINISO

    Segmentation

    Previously stated that Miniso frames its marketing strategies according to the choices of customers. Generally, Miniso focuses on the age group of 15-35 years old and impose restriction on the use in the hands of children as it contains plastic and Miniso’s psychographic is based on middle-class customers.

    Targeting

    The key demographic for Miniso are homemakers who require uniquely designed goods and services. It concentrates on homewares and consumer goods that offer excellent value at affordable prices.

    Positioning

    The positioning of product differences is the foundation of MINISO’s marketing strategy. Miniso demonstrates creativity and is renowned for its unique and fashionable items of high quality at reasonable prices. It is presented as a fast-fashion brand.

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    MINISO #Love2gether Campaign

    Love2gether

    On March 22, 2022, the international lifestyle store celebrated the conclusion of its MINI bus global tour and #love2gether campaign. The programme which promoted love and unity throughout the world involved 100,000 consumers from nine different nations. The #love2gether campaign by MINISO, which went live on February 22, uses social media to spread a theme of happiness and harmony. The label MINISO flagship shop in Soho, New York City, was the starting point for the MINI Bus, which travelled to Mexico, Italy, Spain, Australia, Indonesia, Vietnam, Thailand, and the United Arab Emirates, among other places. The bus travelled to famous locations all around the globe in a 30-day period.

    On March 28, about 100,000 customers visited physical MINISO stores to leave greetings. People also posted online content with the hashtag #love2gether which amassed more than 3 million likes. Every experience was customized by MINISO to meet the needs of various markets, from influencer relationships to the layout and transit of the MINI Bus.

    The MINI Bus in Naples, Italy, was encased in a vintage design that reflected the distinctive aesthetic identity and rich history of the city. For the big finale of the MINIBus global tour and the #love2gether marketing in the UAE, MINISO lighted up the iconic Ain Dubai. The worldwide retail network of MINISO is also responsible for the camp’s triumph. By the end of 2021, MINISO had established 5,045 retail locations across 100 nations, bringing happiness to all lands. Since MINISO Plushie Day was established, this is the organization’s first significant advertising effort. MINISO promoted a message of hope and brought additional energy throughout the Covid period.

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    MINISO’s Covid19 Marketing Strategy

    A Winning Couple in MINISO USA for the #LoveWithoutDistance Campaign
    A Winning Couple in MINISO USA for the #LoveWithoutDistance Campaign

    A secret $100 MINISO gift package will be delivered to the recipients’ loved ones on Valentine’s Day in 2021 as part of MINISO’s #LoveWithoutDistance Campaign, which it launched on Instagram and selected 100 heartwarming love tales from people divided by COVID-19 lockdowns. The successful contestants received a thoughtfully packaged personalized gift box that could be scooped up at their nearby MINISO location.

    This helped them enjoy a challenging Valentine’s Day in 2021 and echoed the brand’s purpose of encouraging us all to appreciate life’s little wonders. 100 MINISO prize packages were sent to finalists from 16 different countries as part of the campaign, which involved over 11,000 participants worldwide. Over 930,000 people worldwide had been contacted by the campaign. With a sum of 545 comments and 28,791 likes, the campaign also garnered strong organic involvement on Instagram.

    Conclusion

    MINISO is a global brand that specializes in various products like cosmetics, personal care, toys, stationary, and more. The brand’s stores in various countries are what makes it the most appealing among the customers. Thus, MINISO’s product design, in-store experience, social media campaigns, brand strategy and overall marketing strategy are responsible for making it a renowned brand throughout the world.

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    List of the Best Laptops in India for Office and Personal use

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    FAQs

    What is MINISO famous for?

    MINISO is famous for offering a wide range of appealing household goods, cosmetics, toys, stationary and more at reasonable prices.

    Who are the competitors of MINISO?

    UNIQLO, MUJI, and MUMUSO are the top competitors of MINISO.

    Is MINISO a Japanese or Chinese brand?

    MINISO is a Chinese brand, however, its products are mostly influenced by Japanese design.

  • Top 6 Social Issues Campaign by Top Brands

    Brands release multiple marketing campaigns to increase awareness about their product and ultimately boost their revenue. These ads are placed on various social media apps, websites, newspapers and on television.

    But, should the brand only focus on making revenue? Don’t you think it is the duty of the brands to raise their voice on social issues? The answer to both of these questions is an absolute yes. The positive thing here is that most of the brands have actually raised their voices against social issues.

    Today, we will tell top social issues campaigns done by brands that aimed to create a positive change in society.

    1. UNAIDS: The Mirror
    2. Good News Is GenderFree: Prega News:
    3. Unacademy: Teach Them Young
    4. Dove: Stop The Beauty Test
    5. Truecaller: Shabd
    6. RadioCity: Cutting Paani

    1. UNAIDS: The Mirror

    Transgenders in India face a lot of social discrimination and are often pressurized to behave in a certain way. They are not given proper education and very few job opportunities are provided to them.

    Shockingly, 98 per cent of transgenders in India leave their house or are thrown out. Trans teens have much more suicidal tendencies than the ones whose identities match what is written on their birth certificates. Transgender women have the highest HIV rates, up to 40 per cent.

    To make parents understand that they should accept their children as they are UNAIDS, a leading global organisation that aims to end AIDS, launched a video campaign named ‘Mirror’.

    In this video, a young boy is not interested in playing with other children during the kite festival. He goes downstairs and drapes himself in a woman’s scarf.

    He then dances with joy. Although after a few moments his mother and grandmother catch him dancing. The boy is scared to see his mother. Although the mother smiles and starts dancing with her son.

    The video ends with a beautiful quote, ‘Let’s see our children the way they see themselves’. Within just 2:30 minutes the video encourages parents to allow their children to grow as they want to and make their lives happier.

    Transgender from all around the country like Australia, Thailand, America, Uganda, Kyrgyzstan and Brazil resonated with the video and said that even though the video is shot in India the message is universal.

    2. Good News Is GenderFree: Prega News

    Gender inequality has been prevalent in India for many years. Most people prefer a boy child and don’t wish to get a girl child. People feel that a girl child will be a burden on the house.

    The worst thing here is that most people have a mindset that a man will achieve a lot of success in life while women are only good for handling household chores. This is the exact reason why people pray to get a boy child.

    To change the mindset of the people Prega News, which provides pregnancy detection test kits, launched a video campaign titled ‘GoodNewsIsGenderFree’ on International Mother’s Day.

    In this ad, a mother-in-law wishes to get a healthy child irrespective of gender. The company tells the people that instead of praying for a boy child you should rather wish for the mother and baby to be healthy during the pregnancy. The video has generated 16 million views on YouTube.

    3. Unacademy: Teach Them Young

    If you want boys to respect girls then you must teach boys about gender equality from a very young age. To spread this exact idea among Indians, Unacademy launched a video campaign on various media platforms titled, ‘Teach them young’.

    In this video campaign, a father teaches his son to respect her sister’s boundaries and tells him not to interfere in his life unnecessarily. The campaign teaches us that boys should respect the privacy of their sisters and shouldn’t consider them weak.

    Protecting your sisters, mothers or wives is a good thing but, always assuming that they need your help is the wrong mindset. 2.3 million people have watched this video on YouTube.

    4. Dove: Stop The Beauty Test

    Dove is a popular personal care brand that manufactures a wide variety of hair products, skincare and deodorant.

    In India, body shaming and colour biases are prevalent. What’s worse is that people consider these things funny or normal and don’t understand the negative impact it creates on the minds of the people. Body shaming decreases the confidence of people and creates serious mental issues.

    To stop this, Dove released a video campaign titled, ‘Stop the beauty test’. The video shows how women are discriminated against for their weight, height, skin colour and hairstyles. It encourages viewers to see the inner beauty and skills of the person. The video has 32 million views on YouTube.

    5. Truecaller: Shabd

    Stalking is another big issue in India. In 2018, 1 woman became the victim of stalking every 55 minutes. Although this number would have surely increased tremendously in 2022.

    Stalking is a criminal crime that destroys the mental peace of the victim. The feeling that one gets when someone is following them is one of the worst feelings in the world.

    Unfortunately, most stalking cases are not reported. To encourage women to take action against stalking Truecaller launched a video campaign titled, ‘Shabd’ which was based on a true story.

    The video tells a story of a mute woman who is stalked daily by an unknown man. The stranger traumatizes the woman by constantly messaging and calling her due to which she is under deep stress.

    Although one fine day she decides to register a complaint against the men in the police station. The video tells the viewers that it is not okay to be quiet and that everyone should take action against stalkers. The video has 2.5 Million views on YouTube.

    6. RadioCity: Cutting Paani

    In 2019, India was going through the worst water crisis. According to a 2019 NITI Aayog report, 600 million people in India are water deprived.

    The four water reservoirs in Chennai went completely dry. Hotels and Restaurants were temporarily closed due to a shortage of water and residents had to stand in long queues for hours to get water from water tanks.

    Several offices in 2019 had asked the employees to work from home since their offices as well had a limited supply of water. What’s worse is that between 2007 and 2017 groundwater levels in India had declined by over 60 per cent.

    To make people understand the importance of water and encourage them to use water only when required, Radio City launched a ‘Cutting Paani’ campaign. In this initiative, a small video was released with a peppy song where the RJs gave ideas to people on how they can save water.

    They encouraged hotels, restaurants and corporations to serve only half a glass of water to avoid wastage. The video featured big actors like Salman Khan, Raveena Tondon, Arjun Kapoor and Disha Patani.

    Radio City partnered with AHAR, the Indian Hotel and Restaurant Association, to distribute ‘Cutting Paani’ certification stickers to the hotels and restaurants.

    Conclusion

    As you can see a lot of brands have launched various campaigns to change the mindset of the people. Since these brands are popular and have a huge audience base these campaigns create a huge positive impact. It is good to see that brands don’t just think about generating profits but also wish to make society a better place to live.

    FAQs

    Should companies campaign on social issues?

    It is the duty of the companies to raise their voice on social issues. As brands have huge followings they can bring a positive change in society. Brands also benefit from this as they create a positive image in the minds of the customer and might see a growth in their profits.

    How can brands talk about social issues?

    Brands can launch video campaigns or upload posts on various social media platforms to spread awareness about social issues like gender inequality, racism, poverty and many more. They can also hold webinars and conferences.

  • Analyzing Red Bull’s Popular Marketing Campaigns

    Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate the market with more than 40% market share. For Red Bull the marketing efforts always focuses on the audience first, and then comes their selling their products.

    Red Bull now leads with 24.9% share of the US energy drink market in 2019, selling more than 7.5 billion cans globally. They are able to achieve these numbers because they produce content which can be considered on par with the major publishers and also pulling off mind-blowing events making them one of the most talked about brands in the world. Red Bull is active on various social media platforms and different channels and use out of the box approaches and tactics in order to create content that is would give people the experience they would be interested in.

    Instead of following a traditional approach to mass market, Red Bull has generated awareness and created a brand identity by using extreme sport event series or campaigns such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stunts like stratos space diving project and stand out on its own. The company marketing also includes multiple sports team ownership from Formula One teams like Scudera Alphatauri, Red Bull Racing; Fooball clubs like FC Red Bull Salzburg, New York Red Bulls, etc. It also has many celebrity endorsements through its record label Red Bull Records.

    A Brief History of Red Bull
    The Target Audience of Red Bull
    The Marketing Strategy of Red Bull
    Red Bull’s Content Marketing Strategy
    The Analysis of Red Bull’s Marketing Campaigns
    The Impact of Red Bull’s Marketing Campaigns

    How marketing made Red Bull so big

    A Brief History of Red Bull

    The Red Bull logo and slogan
    The Red Bull’s logo and slogan

    Red Bull is an Austrian energy drink company created in 1987, when the Austrian entrepreneur Dietrich Mateschitsz was inspired by an already existing local energy drink which was sold in Thailand. The local energy drink was meant to help keep drinkers awake and alert. He took this idea, modified its ingredients to match the westerner’s taste buds, partnered with Chaleo Yoovidhya and together founded the Red Bull company in 1987 in Chakkapong, Thailand.

    The product was later taken to Austria where it had its first ground breaking success in no time and soon went international after it blew up in Hungary. When the company originally started it only had only a single flavor and regular or Sugar free formulas, a line of different fruit flavors were added by 2013. The company’s slogan is “Red Bull gives you wings.” Red Bull is currently in more than 170 countries energizing the population and raising the competition along the way. According to Forbes it is also the 61stmost valuable brand in the world.

    When Red Bull first came out, it was the first and only as back then energy drinks dint exist. And since traditional means of advertising was expensive, Red Bull had to come up with a different marketing strategy. They simply targeted their target audience which is 18 to 35 years old in different college parties, bars, coffee shops and even libraries. At these events and places the people were given free samples, which lead to the people talking and spreading the word about the product for free. Red Bull started sponsoring music festivals and sport event, campaigns and also created good quality content which got the company its fame.

    The Target Audience of Red Bull

    In order to understand the company’s market strategy and campaigns one must understand the company’s target audience, the important role it plays and how it reaches that target audience. According to Numerator, the target audience of Red Bull is predominantly between the ages of 18 to 34 year old, both male and female, who have an average to high income, likes sports, extreme sports and athletic events. Their customers can be defined as young, independent professional with big dreams and aspirations.

    Relevant information is also collected through customer surveys, field trials and focus groups, with the company ensuring that its buyer profile is consistently updated. This ensures that their strategies continue to be both relevant and effective at all times. Red Bull focuses on three significant tactics to attract its target audience:

    • Publishing quality content that is created by the marketing team in different media outlets that is consumed by their target audience.
    • Red Bull produces large scale publicity stunts that grabs attention of its audience and spreads the message of the products or company.
    • One of the most important tactic used by Red Bull is to sponsor and create events in various countries so it attracts its young audience.

    The Marketing Strategy of Red Bull

    Red Bull marketing strategy
    Red Bull marketing strategy

    Red Bull has control of over 70% of the $1.6 billion market, and owes its success to the company’s intensive unconventional marketing strategies. The company bases its marketing approach on promoting a high energy philosophy for the lives of its customers, by its advertisements and campaigns it promotes a way of life more than selling its product. Red Bull also has a young target audience which consists of the millennials, gen y and gen z, know what their target audience wants and utilize it in their marketing strategy.

    Red Bull sponsors a lot of events in various countries such as Red Bull music academy in the USA, parachutes in South Africa, Go-karting events in Kuwait, and many more from different countries in an effort to attract more target audiences as they usually attend events like these. It also works with influencers in the field and shares captivating content that inspires the young audience to be more active and adventurous. By doing all of this, Red Bull captivates authentic and loyal consumers as they are usually into athletics and sport events.

    Because of this effort everybody knows its slogan “Red Bull gives you wings”, as it is used across online and offline campaigns, televisions advertisements, newspapers and billboard ads. Some of their well-known strategies used for marketing are: using pickup trucks as mobile displays which were painted blue and silver with a giant can of the giant mounted on top of the vehicle. The products were designed to be eye-catching and were aimed at promoting the red bull brand as youthful and slightly off the wall.

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    Red Bull’s Content Marketing Strategy

    The Red Bull is known for its content marketing as it is exceptionally planned. They started it with covering topics that interest their target audience which is sponsoring and advertising extreme sports, concerts and music festivals. The second is to sell their brands but not force the audience to buy their energy drink.

    Their content is designed to make sure the reader enjoys the content not sells Red Bull. By doing this their audience will associate their product with the content that they love to consume. The third part of content marketing is to publish videos, blog post, pages and other types of content at different social media networking sites and channels that their target audience consumes content from.

    The Analysis of Red Bull’s Marketing Campaigns

    Earlier Campaigns

    Red Bull first gained a lot of attention because of its “Red Bull gives you wings campaign” which initially began in the 90’s. Because of this campaign the company sold 300 million cans between the years 1996 to 2006. After this the company began to sponsor sports events of mountain biking, wind surfing, snowboarding, skateboarding, kayaking, rowing, Formula 1 racing to even parkour, surfing, skating and break dancing the options were limitless and the company made use of it in campaigning its product.

    Red Bull also uses music concert, programs and videogames, commercial with famed celebrities, such as Eminem and sponsoring events like Red Bull “EmSee Battle Rap championships”. The company has also made history by just being the backing power to football and Formula 1 racing teams and events. For example, Sebastian Vettel’s four Formula 1 championships will be combined with Red Bull Racing.

    Stratos Space Diving Project

    Red Bull Stratos space diving project

    In the year of 2012, Red Bull hit the global headlines when it decided to try and break the record which at that time stood for 62 years. The company sponsored an event where an Austrian skydiver Felix Baumgartner to free fall jump from the Earth stratosphere in a helium balloon. This project was known as the stratos project, because Baumgartner had to fly approximately 39 kilometers (24 miles) into the stratosphere over New Mexico in a helium balloon before free falling in a pressure suit and then parachuting to Earth.

    After it became successful Baumgartner broke three records including being the first person to break the speed of sound during a captivating freefall that lasted for four minutes and 19 seconds. This event was live streamed through YouTube with the help of GoPro cameras and became the most viewed live stream and a mainstream media platform at that time. This event embodied the company’s slogan, the brand vision and supplied Red Bull with unique photography that would be used in its marketing campaign for years.

    Red Bull Campaigns in India

    Red Bull launched a limited festival edition in 2019 which elevated the company’s marketing strategy. The festival edition can came with a new flavor of the orange, while the company also created a contest #SpotTheCans. Where the customers had to go to their website and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. After finding them, one could redeem the vouchers and gift cards at the Reliance Fresh and Reliance Smart stores. The energy drink giant will hosted an engaging on ground, in store and on campus activations with the help of campus interns/ambassadors to increase the marketing of the company.

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    The Impact of Red Bull’s Marketing Campaigns

    The stratos project generated a huge number of media attention and a media coverage worth an estimation of tens of million, which would not be possible to reach just using the traditional marketing strategy. After this project the company increased 7% of its sales in just six months generating $1.6 billion and selling 5.2 billion cans in the following year.

    This project was successful because the company put science, engineering and a huge budget which was 1/10th of its annual global marketing budget which was $330 million to fund the project. This led the company to win a Sports Emmy in the category of an outstanding new approach to sports event coverage. The point of this project was to inspire the youth to use their wings and try doing what they taught was impossible and push the human boundaries.

    The total broadcast was over 3 hours long and the Red Bull’s logo was in every shot. The Stratos campaign is an extreme but excellent example of creative marketing, and the company’s commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly.

    FAQs

    What marketing strategy did Red Bull use?

    The marketing strategy used by Red Bull are:

    • Content Marketing
    • Sponsorships of Sports Events to drive brand awareness
    • Humoristic Advertising Approach

    Red Bull’s sponsorships and participation in extreme sporting events have played a key role in making it so popular.

    Who Are Red Bull’s target customers?

    Red Bull’s main target customers are young urban males.

    When was Red Bull founded?

    Dietrich Mateschitz founded Red Bull in 1987.

    Which is the most successful marketing campaign of Red Bull?

    The Red Bull Stratos campaign may be the most successful marketing campaign of all time.

  • What Is Personalized Marketing and How to Do It the Right Way?

    Personalized marketing means customizing your marketing strategy as per the need and convenience of your customer. This is also known as one-to-one marketing. The information about the customers is collected from different sources. This is used to make their user experience better.

    Imagine you went to visit a relative and they exactly remember your likes and dislikes. They serve your favourite food and only talk about the topics of your interest. Wouldn’t you feel close to them? You might even want to visit them more often.

    This is the basic formula for personalized marketing. So, if you were thinking that personalized marketing is just adding the first name of the customer to the subject line of your email, think again. Here is everything you need to know about personalized marketing

    Benefits of Personalized Marketing
    Challenges of Personalized Marketing
    How to Create a Successful Personalized Marketing Strategy?
    Examples of Personalized Marketing

    Benefits of Personalized Marketing

    An online survey was conducted by Epsilon, in 2017, on a group of 1000 people. As per this survey, 90% of customers find personalization appealing. Further, 80% of the customers claim that they are more likely to buy products from companies that offer a personalized experience.

    Today, more and more companies are shifting to personalized marketing. The reason for this is the immense benefits for both customers and businesses. Some of the benefits of personalized marketing are:

    Better Customer Experience

    No customer wants to know the details of all your products. If someone is looking for watches, there is no point in displaying sunglasses. If a customer feels you are only trying to sell your products there is a high probability they will leave for good.

    Personalized marketing helps improve the customer experience by predicting and providing them with the options of their choice. It creates suggestions based on the earlier searches of the customer.

    This makes the customer believe that you understand their needs and not just advertise your products. Hence, it builds a trusted relationship between the brand and the customer.

    Enhanced Customer Loyalty

    According to Customer Retention Statistics, the probability of a company selling its products to existing customers is 60-70%. This makes customer loyalty quite important.

    When a customer provides information, in return they expect the company to treat them with attention. So, if you send them a personalized list of products based on their unique preferences, you might have a customer for life.

    Increased Return on Investment

    Personalized marketing can be a very cost-effective strategy. There are multiple channels available to reach the customer viz. emails, calls, text messages, etc. By using the right kind of automation technique a company can identify the preferred channel of communication for every customer. This way the customers engage better with the brand. The customer can then be followed on other channels using the omnichannel approach.

    Challenges of Personalized Marketing

    According to a survey conducted in 2019, almost two-thirds of the marketing influencers identified personalized marketing as the most difficult strategy to execute.

    Some of the challenges associated with this form of marketing strategy are described below:

    Striking the Right Balance:

    Personalized marketing is an amazing approach until used excessively. The customer should not feel stalked. It is important to provide the right suggestions, at the right time.

    In a global poll conducted by Marketo, nearly 63% of the customers said they were annoyed with excessive, irrelevant, and repeatable advertisements from the companies. Therefore, the balance has to be maintained between providing valuable personalized content to your customer and forced advertisement.

    Gathering Customer Data:

    Providing an experience tailored to the need of particular customers requires knowledge of their interests. This would help you to predict the options of their choice. There are two main channels to gather this information.

    The first is analytics. This relies on tracking the customer’s activities while they are on the site. However, this is seen to make some customers uncomfortable. It might appear creepy for some people to see the advertisement for their recently viewed products.

    The other channel is surveying. Here, the customers can themselves provide the information about what are they seeking. However, whether the customers will actually participate in these surveys usually depends on their length and objectivity.

    The multiple questions surveys requiring long answers are usually skipped by the customers. Hence, the information has to be drawn cautiously without freaking out the customers. Equilibrium between transparency and convenience has to be maintained.

    Finding the Right Resources:

    An effective personalized marketing strategy requires advanced technology and efficient teamwork. Automation and data collection are the key ingredients of personalized marketing. This poses the need for advanced software and technology.

    Similarly, a dedicated team ready to devote time and efforts to make a personalized marketing plan work is equally important. The software collects data while the team decides the use of that data. This cannot be achieved using mere algorithms. A team plans and tracks the use of resources.

    Consistency Across Channels:

    Brands interact with their customers using multiple channels. To match the app experience with the in-store experience, it is important to maintain consistency between these channels.

    The customer’s needs and demands can be well identified by tracing common threads across all these channels. This information can be compiled to form a unique customer profile.

    Although most marketers find it difficult to create a link between data and customer profiles, once done it becomes an extremely important resource. This helps generate the content of interest for the customer and increases the possibility of response. Moreover, it also helps anticipate the future needs of that customer.

    Areas to Use Personalization to Improve Customer Experience
    Areas to Use Personalization to Improve Customer Experience

    How to Create a Successful Personalized Marketing Strategy?

    Creating a successful personalized marketing strategy can be tricky. However, there are simple things that you can do to make your plan work.

    Content Personalization Engine:

    If you are not using this yet, it is better to get one. It can help you in more ways than you can imagine. Also, if you are already using it, try comparing it with other available options to keep your business growing.

    Capturing Data:

    It is important to have information about the browsing history of your customer if you really wish to reach them personally. Adding a few lines of code to your website will solve the purpose. You can track the purchase history, time spent on site, number of clicks, etc. This will help you to correctly predict the response of a customer towards certain products.

    However, it is equally important to respect the privacy of your customers and not appear creepy. To build a strong relationship with your customers, they must see you as a responsible brand that cares for their needs and respects their privacy.

    Do provide a disclaimer about how you are using the customer data. Further, providing the customers with an option to opt-out at any stage makes them trust you more.

    Segment Your Audience:

    Having the data is the first step. Post that, this data has to be analyzed to segment your audience. This can be done based on spending levels, buying patterns, products of interest, etc. Thereafter, you can choose the most relevant segments for your brand. This will help you build an adaptable website beneficial for your brand as well as customers.

    Choose Your Platform:

    After segmenting your customers based on different criteria, you will have to choose the platform best suitable to reach them. There are a number of platforms such as emails, remarketing ads, etc.

    Your data becomes valuable if you can use it to create a personalized solution by providing relevant content to your customers. However, your content is only valuable if the customer actually notices it. Therefore, it is important that you reach your customers through the channel of their choice with the information of their interest.

    Examples of Personalized Marketing

    Some brands have taken personalized marketing to a whole new level. In this section, we will discuss the strategies of five such brands.

    Shutterfly

    It is an app and a website that assists you in creating customized photo books, calendars, etc. You can create items with your photos laminated on them. The company had already been sending personalized emails and notifications to its customers. However, recently they added another feature to their phone app.

    Once you allow the app to access your photo gallery, it automatically identifies your face in the photographs. It then pastes these photos on the items of your choice available on the app. Later, it sends recommendations for you to buy those items.

    Amazon

    The product curation and recommendation algorithm used by Amazon has been appreciated since the beginning. It does not just remember the product of your choice but also your size, colour preferences, etc. This makes shopping with Amazon a great experience for users.

    amazon Personalized Recommendations
    Amazon Personalized Recommendations

    Amazon has mastered a super-innovative technology that is proactive and provides data-driven recommendations. No wonder customers connect to this brand so well.

    Spotify

    Almost all the music apps provide you with automated music recommendations. However, Spotify’s Discover Weekly service has taken this to another level. The quality of the picks is consistently good. The app seems to know its users way too well.

    Spotify Personalized Recommendation's
    Spotify Personalized Recommendations

    The technology behind the app is from Echo Nest which was acquired in 2015. Using the algorithm, the app determines the musical taste of the user based on their listening behaviour. For example, if a user fast-forwards the song in less than 30 seconds, it is a thumbs-down. The app would then avoid notifications for that particular song or artist.

    Iberia Airlines

    The Company launched a campaign in 2016 where it sent emails to the customers asking certain questions. The questions included asking about your dream holiday destination and who would you like to go with. To answer these questions, customers had to fill in the details of the person they wanted to travel with like their name and email address.

    The website would then send a holiday greeting card to that person telling them about your dream vacation. The website used cookies with the permission of users. So, the other person would see similar suggestions across the web.

    Twiddy

    As mentioned in the previous section, just having the data is not enough. You should be able to utilize it to its potential. Twiddy is a vacation rental company. It collected and analyzed the data looking for the week-to-week shift in rental volume and demand.

    Based on this information, it sent recommendations to the homeowners regarding pricing. The information was both helpful and actionable. This helped the customers to set more realistic prices based on the demand. The final result included increased bookings and delighted customers.

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    Conclusion

    Devising a great personalized marketing strategy is easier said than done. Especially today when the market is full of competitors and customer demands are at their peak. However, we sincerely hope that the information and suggestions given in this blog will help you through the process.

    FAQs

    Why is personalized marketing important?

    Personalized marketing has become an important criterion for customer satisfaction. The customers provide their personal details to the brand and in return, expect to be treated uniquely. It has now become the need of the hour for marketers to treat their customers with the attention they desire.

    How to measure your personalized marketing strategies?

    There are a number of ways you can use to gauge the effectiveness of your personalized marketing strategies. Tracking the customer response and creating intuitive reporting dashboards can be of great help. This information will help you identify both the strengths and weaknesses of your strategy.

    How do you use marketing personalization?

    Segment your customers, use targeted messaging, track the behaviour of customers on your website, retarget customers and send personalized emails are some of the ways you can use personalized marketing.

  • List of Brands Endorsed by Kareena Kapoor Khan

    The Bollywood Film Industry of India is one of the most recognised entertainment industries in the whole world. It has always been the prime source of entertainment for billions of people for years.

    The actresses and actors of this industry enjoy the love of billions of people as well. Amongst all of them, one such actress is Kareena Kapoor Khan. One of the most popular actresses of Bollywood who also comes under the list of highest-paid actresses, Kareena Kapoor Khan debuted in the year 2000 with the film ‘Refuge’.

    She became famous for her roles in films like ‘Chameli’, ‘Dev’, ‘Jab We Met’, ‘Heroine’, ‘Udta Punjab’ and others. Known for her outspoken nature, Khan not only is a critically acclaimed actress but also a radio show host, fashionista, and entrepreneur, who has launched her own clothing and cosmetics line.

    Apart from all that, she has been working with UNICEF since 2014 for the education of girl children in India. Kareena Kapoor Khan is a brand herself and a big name in the country, so naturally different companies would like to collaborate with her to reach the mass. In this article, we will talk about the brands that are endorsed by Kareena Kapoor Khan. So let’s get started.

    If you don’t give the market the story to talk about, they’ll define your brand’s story for you. -David Brier

    List of Brands Endorsed by Kareena Kapoor Khan

    Colgate
    Head & Shoulders
    Philips Hair Styler
    LUX
    PUMA
    Berger Paints
    Lakmé

    Colgate

    Colgate is an American brand especially known for its oral hygiene products like toothpaste is a household name. It is not at all different in India as it is the most common toothpaste brand that is used by the people in the country. The original company was founded in the year 1805 and has been running in India since 1902.

    In 2013, Colgate roped in Kareena as the brand ambassador for their product Colgate Active Salt Toothpaste. With her gorgeous smile, she was the perfect brand ambassador for the toothpaste brand that promotes a healthy smile.

    Head & Shoulders

    The American brand of Anti-Dandruff Shampoo has been serving people since 1961. Head & Shoulders has made itself one of the most popular and prime brands that solve the dandruff problem amongst people.

    In 2007, Head & Shoulders India took Khan as their brand ambassador to celebrate the re-invention of the brand for the new generation. She has been a part of a number of Head & Shoulders campaigns. She is a big enthusiast of the hair care regime, so she actively took part in those campaigns and became its face.

    Philips Hair Styler

    Philips started its journey in the year 1891; its headquarters is situated in Amsterdam, United States. It has been one of the largest electronics companies in the world. Philips has been the home of various electronics products. Amongst them, it was famous for electronic hair products as well.

    In 2012, Philips made Kareena Kapoor Khan the brand ambassador of their new range of hair styling products; Philips does it to compete hard with Panasonic products as the popularity of Khan was at its peak. With giving back to back hit movies, Philips roping Kareena for the hairstyling product was a huge success.

    LUX

    Kareena Kapoor Khan has been associated with LUX for a very long time; this trusted soap brand is under Unilever. The headquarters of the company is situated in Singapore. The brand was first established in the year 1899. Kareena Kapoor Khan has been the brand ambassador of different LUX products, including, soap and shower gel and has been the face of several interesting and memorable campaigns of LUX.

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    PUMA

    PUMA is a company famous for producing athletic footwear, clothes and accessories. Founded by Rudolph Dassler in the year 1924 in Germany, it has become the third-largest sportswear company in the world. It is a tough competitor for Nike and Adidas. PUMA has over 360 stores across 120 cities from all over the world.

    In 2021, PUMA launches the Kareena Kapoor autumn/winter collection, consisting of colourful and vibrant sneakers, t-shirts and hoodies. They signed the deal with her for two years

    Berger Paints

    The Indian multinational paint company was founded in the year 1923. It has 16 facilities and is the second-largest paint company in India. Apart from its presence in India, the company also has Bangladesh, Poland, Russia and Nepal in its grasp.

    Berger Paints took Kareena Kapoor Khan as the face of the brand in 2020. With its new product Silk Breathe Easy, Berger Paints signed her as she portrays both the roles of a superstar and a caring mother just like the product that makes your home look modern and aesthetic as well as provides a safe environment.

    Lakmé

    Lakmé is an Indian Cosmetic Brand that comes under Hindustan Unilever, one of the most successful brands that deal with cosmetics in the country. It was founded in the year 1952 and has been serving the Indian audience since then. Various beauty and personal care products can be found here.

    Kareena Kapoor Khan has been the brand ambassador of Lakmé since 2011. They chose her as the face of the Absolute range of products that lasted for over 16 hours; Khan is the perfect person to endorse the brand with her radiant skin that can make anyone’s head turn towards her.

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    Conclusion

    Kareena Kapoor Khan is a name that has been ruling the industry, not only with her films but also by being the actress with numerous brand endorsement projects. The ‘Heroine’ proves her mettle by continuously emerging as the face of different big brands in the country. She proves to be a strong inspiration to every woman out there, her fan following knows no bounds and even after two decades of being in the industry, she still is one of the top actresses of the Indian film industry.

    FAQs

    Who is Kareena Kapoor Khan?

    Kareena Kapoor Khan is an Indian actress famous for her roles in Hindi films. She is the daughter of actor Randhir Kapoor and Babita Kapoor.

    What is the net worth of Kareena Kapoor Khan?

    Currently, the net worth of Kareena Kapoor Khan is $60 million

    How old is Kareena Kapoor Khan?

    Kareena Kapoor Khan was born on 21st September 1980 and she is currently 41 years old.

  • Top 5 Most Extensive Campaign of Times of India

    The Times of India, owned by the Times Group, is the largest English-language daily newspaper globally and among the world’s six best newspapers. It is a trendsetter adhering to the highest standards of journalism.

    The Times of India is tremendously vocal about campaigns for the benefit of India and its people. What makes their campaigns so unique, you ask?

    Their marketing strategy is quite different from other newspapers. They’ve moved away from functional, circulation-based advertising promises. They are now attempting to strike an emotional chord with their audience.

    They’ve employed a range of emotions, from harsh reality to laughter, from a slice of life creative to those honouring a typical day in the life of an Indian. The common thread has been a distinct ‘true to India’ approach, garnered reader approval and a slew of prizes from various advertising functions. The digital marketing team of Times of India is impressive, they have created campaigns that strive to impact every Indian’s life. Now without any further delay, let’s look at The top 5 most extensive campaigns of Times of India.

    1. Lead India Campaign
    2. India Poised Campaign
    3. Flirt With Your City Campaign
    4. Lost Votes Campaign
    5. Scrap Section 377 Campaign

    Here are some of the biggest campaigns of Times of India.

    1. Lead India Campaign

    The ‘Lead India’ programme, which began in August 2007. Times of India deployed a multi-media campaign to raise awareness about the project. The newspaper campaign was saturated with print ads titled ‘D.O.’ with Shah Rukh Khan as the primary face.

    Times of India Lead India Campaign
    Times of India Lead India Campaign

    The Lead India programme’s main objective was to identify new leaders within India’s educated urban middle class. Someone with a socioeconomic stratum that did not often enter politics but aspired to work in business.

    People with this background tend to overlook the local and rural middle classes, which are overly tied to local interests and removed from the cosmopolitan environment of the urban elite.

    This campaign was extensive and successful and inspired the ‘Teach India’ movement by the Times of India.

    2. India Poised Campaign

    The last generation of political leaders’ local democracy is economically and visually unattractive from the ‘old’ middle class. The nation’s economic pulse, according to this vision, is in the urban middle class, which should consequently have political clout. The campaign’s theme song, written by famed poet and lyricist Gulzar, was dubbed “the new anthem.”

    The commercial’s insight was that most people in the country were aware of the country’s economic, political, and social problems. Still, no one wanted to do anything about them.

    People were aware of the solutions to issues, yet they would rather complain than take action. As a result, regardless of their differences or divisions, all people needed to come together. To participate in the race to a bright future, everyone, according to their abilities, irrespective of any handicaps, must become one.

    India Poised was intended as a call to action to involve the general public and instil a sense of empowerment and involvement. Times of India presented the audience with stories of committed individuals, civil society members whose activities are rarely reported in print or television.

    The Times of India urged readers to come forward with proposals for what they thought were the best remedies to problems that plagued significant sectors. At the same time, the advertising in the daily condemned problems that plagued essential industries. Naturally, readers had to register and provide their e-mail address or cell phone number to participate, thereby becoming potential clients for the Times group.

    3. Flirt With Your City Campaign

    This campaign began in June of 2018. A simple observation inspired this ad: everyone has a relationship with the city they choose to live in, perpetuating numerous shared interests, progress, and quality of life. However, city-dwellers eventually get content in their cocoons and self-imposed geographic constraints, which limit their pleasure of the metropolis in which they live. It’s time to rekindle this love affair with the city by informing Times of India readers about the new daily hub for everything city-related.

    From waterholes to starvation zones, for party animals, artists, activists, and everything else that makes their city their city, Times of India’s metro supplements (TIMS) encouraged individuals to flirt with their city because every relationship requires a sense of adventure and shared ideas to succeed.

    This campaign aimed to produce a dynamic anthem for each city, inspired by its own pop culture and featuring the Times of India’s Metro Supplements (TIMS) at the centre.

    As the film wore a city avatar, the campaign’s narrative used Rap as the backdrop, drawn from the traditions of each city, sounds of the city environs, and edgy lyrics. The campaign began with a series of short films that depicted the nuances of their towns and featured several well-known figures.

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    4. Lost Votes Campaign

    Times of India Campaign – Lost Votes Campaign

    When everything is becoming portable and movable in today’s digital age, why is a significant activity like voting, a constitutional right, still bound to our domiciles?

    Over 280 million voters were unable to vote last time because their ballots were not mobile. It’s a startling figure: nearly one-third of India’s voting population! A third of the voting population could completely turn the tide in an election where a few points can make all the difference.

    The Lost Votes campaign enabled people all around the country to ask the government this fundamental question, to the point where the Election Commission has noticed!

    A 360-degree nationwide campaign, Lost Votes is amplified through various media, including editorial content, TV, print, outdoor, activations, and digital advertising. It aims to ensure that everyone, regardless of their location, can exercise their right to vote.

    The effort aims to make people’s votes as mobile as they are. It’s a revolutionary, powerful idea that’s gaining traction, with people from all walks of life demanding the right to vote from anywhere.

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    5. Scrap Section 377 Campaign

    Times of India – Scrap Sec 377 Campaign

    For decades, the LGBT community has been assaulted, arrested, imprisoned, humiliated, obloquy, thrashed, pressured to incarcerate, and stigmatised. Homosexuality is unnatural, according to Section 377, 158-year-old British era legislation that carries a maximum sentence of ten years in prison.

    In 2009, the Delhi high court ruled that the statute was discriminatory. People should not criminalise a same-sex relationship between two consenting people. Activists and academics applauded the move, believing that India was finally opening up to the rights of sexual minorities.

    Numerous campaigns, notably the Times of India’s “Scrap Section 377,” were launched, signing many petitions. In a landmark decision, the Supreme Court decriminalised sexual interactions between consenting homosexual adults, bringing variety and pluralism to the forefront of India’s public debate.

    It not only overturned the 158-year-old contentious legal provision, but it also signalled the end of prejudice, which it claimed had plagued India.

    FAQ

    When was Times Group founded?

    Times group was founded on 4 November 1838.

    What are the newspapers under the Times group?

    Newspapers under Times Group are:

    • Times of India
    • The Economic Times
    • Navbharat Times
    • Maharashtra Times
    • Ei Samay
    • Mumbai Mirror
    • Vijaya Karnataka
    • Bangalore Mirror

    Which company owns the newspaper The Times of India?

    Bennett, Coleman & Co. Ltd.(B.C.C.L.) owns the Times of India and the Sahu Jain family owns the B.C.C.L.

    Who is the CEO of Times of India?

    Sivakumar Sundaram is the current CEO of Times of India.