Tag: marketing campaigns

12 Best Independence Day Campaign Ideas & Creative Social Media Campaigns by Brands in India

The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country has witnessed, reminisce about the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present!

All of our Independence Day celebrations are different, but among all these differences, the spirit still somehow remains the same!

Schools, colleges, and universities across the country witness colorful celebrations, office employees usually enjoy their day off or take part in their office celebrations, while content creators and marketers sit back and enjoy their creations come to life!

Yes, Independence Day campaigns are what we are talking about. They are among the most interesting parts of Independence Day.

Much like many other festivities, 15th August is also a happening day, if not the most important day, for the marketers. Entrepreneurs, marketers, and content creators race into their brainstorming and ideation and take up their content development tasks quite early to complete and post them right on the day as scheduled.

With ingenious and mind-boggling advertisement campaigns themed on Independence Day, colored with the colors of India, they have wrapped a significant part of the internet. Many companies shared inspiring Independence Day posts by brands, showcasing patriotism, unity, and creative campaigns to connect with their audience.

If you are also a marketing enthusiast or simply want to know how brands have launched successful Independence Day campaigns throughout the years, then here you will find some unmissable advertisements that will motivate you on Independence Day 2025.

Let’s look at 12 Unforgettable Independence Day Campaigns

S.No.	Brand & Campaign	Campaign Theme	Message / Highlight
1	Parle-G Armed Forces Campaign	Tribute to Soldiers	Honoring the role of armed forces in protecting the nation
2	Tata Tea Premium Kulhad Campaign	Cultural Pride	Celebrates regional pride and unity using the humble kulhad
3	Bajaj Avenger Independence Ride Campaign	Freedom & Brotherhood	Promotes riding as a symbol of freedom across the country
4	Micromax Tiranga Campaign	Patriotism	Encourages citizens to take pride in the Indian flag
5	Hero MotoCorp Saluting Heroes Campaign	Honoring Frontline Workers	Pays tribute to unsung heroes who serve the country daily
6	ITC Har Ghar Tiranga Campaign	National Celebration	Supports the national campaign to bring the flag to every home
7	JSW Paints Think Beautiful Campaign	Unity in Diversity	Highlights India’s beauty through different cultures and colors
8	Godrej Sounds of Making India Campaign	Celebrating Workers	Showcases the sounds of workers building a better India
9	Edelweiss Mutual Fund The Wall of Independence Campaign	Financial Freedom	A symbolic wall representing stories of financial independence
10	CashKaro Bachat ki Azaadi Campaign	Savings & Empowerment	Highlights freedom from overspending through smart saving
11	Kalyan Jewellers Stories of Courage Campaign	Honoring Soldiers	Celebrates bravery, equality, and breaking stereotypes
12	Ajio	Fashion Freedom	Encourages people to express their true style without judgment

Parle-G Armed Forces Campaign

Parle G | Armed Forces Film | Independence Day Campaign Ideas

Brands across India launched creative Independence Day social media campaigns to celebrate patriotism and engage audiences with meaningful content. Parle G is one of the oldest brands of biscuits in India, founded back in 1929, and therefore, remains closely knit with the Indian freedom struggle and independence.

Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence Day. This campaign was marketed under #YouAreMyParleG, which was a 2.5-minute-long video launched as a tribute to the soldiers of India.

The film focused on the real life of Ankit Singh behind enemy lines.

Tata Tea Premium Kulhad Campaign

Desh ka Kulhad – Celebrating India’s Rich Diversity | Independence Day Brand Campaigns

Most of the campaigns that we see around us are done with a motive of gaining sales or promoting a brand, but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video.

The brand displayed an incredible collection of hand-painted kulhads by Indian artisans and also promised that the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India, who are finding it difficult to survive the dreadful pandemic.

Bajaj Avenger Independence Ride Campaign

Bajaj Avenger Independence Day Film #RideYourIndependence | Independence Day Campaigns by Brands

Bajaj Auto was founded in 1945 in November and is historically connected with Indian independence. It is one of the oldest Indian auto companies and never fails to amaze the Indians with its inventive Independence Day campaigns.

The #RideYourIndependence campaign by Bajaj in 2017 remains one of the top marketing campaigns launched by any brand for Independence Day. This campaign was a video advertisement that showed a woman driving a Bajaj Avenger through the risky streets and alleyways in shorts and simply enjoying the ride of her life.

The video empowered womankind and ended with a powerful message by Mahatma Gandhi, where he stated, “The day women can walk freely on the roads at night, that day we can say India has achieved Independence.”

Micromax Tiranga Campaign

#SaveTheTiranga | Independence Day Campaign Ideas

Micromax is a mobile brand rooted in India and is, therefore, an epitome of Indianness among all its Chinese and American counterparts.

Micromax has manufactured a series of mobiles, and many of them have been rated well, but the #SaveTheTiranga campaign launched by this brand to commemorate August 15, 2017, remains etched on our minds.

This campaign was in the form of a video that showed the Indian children who crafted handmade Indian flags. However, the sad part is that they are impoverished, belong to the rural section of the country, and are treated with unspeakable cruelty. The video also focused on the irony that the Indian flags are bought only to show off on 15th August and are finally discovered lying here and there the next day.

Hero MotoCorp Saluting Heroes Campaign

Hero Salutes | Creative Independence Day Ads

Hero MotoCorp is an Indian motorcycle company founded in 1984, headquartered in New Delhi, and is famous for being the country’s as well as the world’s largest two-wheeler manufacturer.

Apart from its two-wheelers, which are a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is something that is permanently embedded in the marketing canvas of India.

Through this marketing campaign, Hero gave a tribute to the real heroes of India, who fought for the country but had to stay away from their own families and relatives to ensure the safety of India. It showed that they are always supported by their families and should also be saluted by their countrymen!

ITC Har Ghar Tiranga Campaign

ITC | Har Ghar Tiranga Campaign

ITC Limited is an Indian company headquartered in Kolkata. With diverse business segments such as FMCG, IT, hotels, agriculture, and packaging, the company makes its majority revenue from its tobacco products. ITC’s #HarGharTiranga campaign took a trip down memory lane, evoking nostalgic memories from Independence Day celebrations in school. The ad is a heartfelt tribute to the heroes of the freedom struggle, ultimately leading to India’s independence. Urging us to wave Tiranga, ITC evoked a sea of emotions on celebrating the 75th Independence Day.

JSW Paints Think Beautiful Campaign

JSW Paints – Independence Day | Think Beautiful Film

JSW is a million-dollar conglomerate primarily dealing in cement, infrastructure, energy, and steel. JSW Paints struck a chord when it talked about something so commonplace in our country. The ad depicts how often public property is abused and neglected. A thought-provoking message delivered ever so subtly, it is etched in your mind for a while. You cannot help but agree that “Jab soch sundar hogi, tabhi toh desh sundar hoga”.

Godrej Sounds of Making India Campaign

Godrej | Sounds of Making India

Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, operating in sectors including consumer products, furniture, industrial engineering, and real estate. The ad film narrates Godrej Group’s journey along with India’s progress. The # SoundsOfMakingIndiastruck encapsulates the industrial sounds from different businesses that are crucial to India’s economic progress. The ad integrates these sounds with its products, depicting them as the heartbeat of the nation.

Edelweiss Mutual Fund The Wall of Independence Campaign

Edelweiss Mutual Fund is an asset management platform founded in 2007. A subset of the Edelweiss Group, the company has gained a reputation since it acquired JP Morgan India Asset Management and introduced MSCI in the Indian market. #TheWallofIndependence, a campaign launched on the occasion of celebrating 75 years of Independence, talks about India’s journey of what freedom looks like today. It talks about the freedom of choosing to dream and, better yet pursuing the dream. It reminds us of the empowerment achieved and the ability of a nation to dream.

CashKaro Bachat ki Azaadi Campaign

Bachat Ki Azaadi | Independence Day Brand Film

CashKaro, founded by Rohan and Swati Bhargava, is a cashback system in India, particularly known for its cashback rewards and coupons. CashKaro caught a nerve with this Independence Day ad “#Bachatkiazadi”. The ad tugs at the pain of daily wage earners, often taken for granted by Indian consumers. If there’s anything inherent to Indian businesses, it is the art of bargaining. We pride ourselves on saving Rs 10 and getting free “dhaniya” from the vegetable vendor. However, we dare not do so at a shopping mall. Why? The ad urges us to let go of unnecessary bargaining, especially with people who earn a living from selling small items.

Kalyan Jewellers Stories of Courage Campaign

Independence Day Campaigns – Kalyan Jewelers

Kalyan Jewellers has launched a refreshing Independence Day campaign to honor the bravery and dedication of Indian soldiers.

The heartwarming video shows how our soldiers always put the country first. It also highlights how they are challenging old beliefs and breaking gender stereotypes.

The film sends a strong message of pride, equality, and respect. It reminds us to celebrate the real heroes who protect our freedom every day.

Ajio

Independence Day Campaigns – Ajio

Ajio’s #FashionBeyondLabels campaign sends a powerful message about being yourself through fashion.

The ad shows how people are often judged for the way they dress, and how society tries to put labels on their style. But Ajio believes fashion is all about freedom—wearing what you love and expressing who you truly are.

It encourages everyone to break the rules, be confident, and celebrate their unique style without fear.

Conclusion

These Independence Day campaigns are not just advertisement campaigns but are tributes to the free India we live in and the Indianism we can sport! This article covered several impactful Independence Day creative ads by brands that honored the spirit of freedom and celebrated real-life heroes. Happy Independence Day 2025!

FAQs

What are some of the best Independence Day Campaigns?

Parle-G Armed Forces Campaign, Tata Tea Premium Kulhad Campaign, Bajaj Avenger Independence Ride Campaign, ITC Har Ghar Tiranga Campaign, JSW Paints Think Beautiful Campaign, Godrej Sounds of Making India Campaign, and Edelweiss Mutual Fund The Wall of Independence Campaign are some of the best Independence Day Campaigns.

How many years of independence will India celebrate on the Indian Independence Day 2025?

On Indian Independence Day 2025, India will celebrate its 79th Independence Day. However, the country will complete 78 years of its independence.

What are Independence Day campaign ideas?

Celebrate Independence Day with creative campaigns like #MyFreedomStory, where people share what freedom means to them.
Host a Tiranga Theme Day, run a fun Freedom Quiz, or highlight local heroes making a difference. Boost engagement with a flag-themed filter, promote Made in India products, or create a digital parade using reels.

July 23, 2025

Dove Marketing Strategy: How It Stands Out Among Its Competitors
Dove is an American personal care brand owned by Unilever, which has gone above and beyond the traditional purpose of selling beauty and body care products to its customers.

The company has now become a household name because of successful marketing campaigns that are devoted to women of different ages, sizes and ethnicities. Dove’s products are marketed to help individuals find their internal beauty, something that soap cannot wash away.

Dove has established a distinctive brand identity by offering a diverse range of products and executing an impactful marketing approach that sets it apart from the crowded beauty industry.

The company believes in manufacturing quality products that are cleansing and feminine, the characteristics women look for in a product. The goal of the company is to build positive self-esteem and inspire women and young girls to reach their potential.

The brand values of Dove are self-love, empowerment, and beauty, which it achieves by creating campaigns such as the self-esteem project and the Real Beauty campaigns. By implementing effective marketing campaigns, Dove has successfully established a distinct reputation and differentiated itself from the competition while simultaneously increasing brand awareness.

According to Dove, the campaigns started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable.

In recent years, companies have come up with new ways of marketing and emotive advertising campaigns, and Dove has used this in its marketing strategy to connect with their brand on a personal level.

By introducing campaigns and projects, the company has a chance to make a range of powerful videos and images based on research projects with the aim of making women feel good about themselves. All brands should have a story to tell or convey values in their branding which can be attributed to real life.

In this blog, we will take an in-depth look at the marketing strategy of Dove, how it has evolved, and how it sets the brand apart from its competitors in the beauty industry.

About Dove
Dove Target Audience
Dove Marketing Strategy
Popular Marketing Campaigns of Dove

About Dove

Dove is a personal care brand from the United States of America and belongs to Unilever. The company was invented by an American chemist named Vincent Lamberti. The soaps of the brand have been the trademark product of Dove, which was originally from the United Kingdom.

Dove manufactures its products in Argentina, Australia, Bangladesh, Bulgaria, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Iran, Israel, Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Arica, South Korea, Thailand, Turkey, Russia and the United States.

Dove provides a comprehensive array of products for men, women, and babies and distributes them in over 150 countries. The iconic logo of Dove features a silhouette of a bird. The brand was established in the 1960s with the launch of the Dove Bar and Dove Beauty Bar. The uniqueness of Dove’s products, specifically its claim of offering a soap that not only cleanses but also moisturizes the skin, garnered significant attention and set the brand apart from others in the market.

In the 1970s however, Dove started extending its product line after it gained a lot of popularity for being the mildest soap that is gentle for the skin. Soon enough, the brand products were highly recommended by physicians.

The initial marketing years were different as the advertisements focused on delivering authentic soaps that, unlike other soaps, moisturized skin rather than just washing it. The company then started creating advertisements that featured their customers and common women instead of models.

By the 90s, the company had grown to $200 million, and currently, the company was valued at approximately $5.4 billion in 2024. Its products are sold in nearly 150 countries. The company attributed its success to building a good reputation among women of various countries with the smart and emotional tactics used in its marketing strategies.

Dove Target Audience

The brand has launched many campaigns over the last decade to help educate and change people’s perceptions of women’s beauty. So, Dove’s products try to influence people both physically and emotionally with the positive characteristics of being friendly and outgoing. This is why the main target market or the audience of Dove is comprised of 18 to 35-year-old women who value natural beauty. This target audience is also highly engaged women who are active on digital and social media.

The target market of Dove also comes from the middle and upper class and are those who want to take extra care of their bodies. Women also prefer to buy products that have minimal to no chemical effects on their hair or bodies, and Dove fits that description.

Dove achieves tremendous reach towards the target customers via the empathetic marketing strategy. With the help of campaigns, Dove addresses the larger issues among different age groups of women and raises the brand’s position in the buyer’s eyes.

Additionally, Dove has also expanded its product offerings to cater to men and babies, broadening its target audience to include families and individuals looking for personal care products that cater to their specific needs.

Dove Marketing Strategy

Dove has more pros than cons when it comes to its product line. The pros of its products for women are its primary ingredients which are synthetic surfactants along with palm kernel and other vegetable oil and salts derived from animal fats.

While freshness and moisturizing properties are an added advantage of Dove products for women, its venture into Baby Dove has been an excellent marketing strategy. Dove’s branding strategy focuses on real beauty and self-confidence, using authentic messaging and real people instead of models to promote body positivity and self-esteem.

As one of Unilever’s most iconic brands, Dove needs constant effective marketing campaigns to stay in the beauty industry, which is already highly competitive. By using out-of-the-box campaigns and innovative advertisements in its marketing strategies since the 90s, Dove has been able to retain its market position very well.

Here’s a look at the creative and effective Dove Marketing Strategies:
- Unique and Interesting Ways of Advertising: Dove has a very unique tactic when it comes to commercials. It does not use tried and tested methods of advertising by using well-known celebrities and models, Dove uses real people or its loyal customers for the commercials. This helped the company to build its brand image, reach out to its customers, and form a connection with its audience.
Dove 7 Day Test – Dove Marketing Strategy
- Emotional Appeals and Social Causes: Dove’s marketing strategy often centers around emotional appeals and social causes, such as body positivity and inclusivity, rather than just product benefits and performance. This approach has helped the brand build a strong emotional connection with its target audience and establish a positive brand image. Over time, companies have started giving importance to people’s attitudes, especially towards the consumption patterns of their target audience. Dove’s promotion strategy centers around emotional storytelling, social campaigns, and partnerships with experts to engage audiences and promote messages of self-care and real beauty.
- Market Products That Are Healthy for the Customers: The main benefit of Dove’s products is that it is healthy and gentle for the skin. Dove offers a wide range of products that are meant to moisturize and not just to clean the skin, but good quality products are not enough as you also need to have good marketing. Dove understands how customers do not relate to unattainable standards being put out on advertisements these days, which is why the advertisements of Dove always have common people embracing their natural beauty and encouraging others to use the products as it improves not just skin but one’s self-esteem.
- Dove Makes Sure It Supports Women’s Empowerment: The main aim of Dove’s marketing strategy is to promote real beauty among women to represent women of different colours, countries, ages, etc. This is why the company comes up with many marketing campaigns that try to break the beauty stereotypes that are portrayed in the media and create a more inclusive version of beauty in the media. Dove believes in promoting beauty in its purest form to show that everyone is beautiful without makeup or picture-perfect bodies. This has become a compelling social mission of Dove to build women’s self-esteem ever since. This approach has been effective in building trust and credibility with its target audience, as well as in appealing to a wider demographic.
- Dove Digital Marketing Strategy and Social Media Marketing: Dove has leveraged digital and social media platforms to reach its target audience, engage with them, and build brand awareness. The brand’s campaigns on social media often go viral, generating significant exposure and driving sales.
- Unique Product Offerings: Dove has offered a range of unique and innovative products that cater to specific skin care needs, such as its “Dove DermaCare” line for women with curly hair, setting it apart from its competitors.
These creative and effective marketing strategies have helped Dove establish a strong brand image and drive sales, making it a leading brand in the personal care industry.

Popular Marketing Campaigns of Dove

Dove has managed to create a unique and record-breaking campaign that has won the hearts of its customers over and over again. The company has been able to accomplish its success by investing in thoughtful, emotion-driven, empathic and sophisticated marketing strategies. Because of this, Dove has transformed from making campaigns that were activity-based to stunt marketing or large content creation.

The campaigns of Dove have always been conventional and thought-provoking. The campaigns below continue to reinforce Dove’s brand positioning while providing more advertisements that the audience can interact with and relate to.

These are some of Dove’s most notable marketing campaigns that helped the company to stay on top of the beauty industry for years:

Choose Beautiful Campaign

Dove started the #ChooseBeautiful Campaign, whose main focus was to help women embrace their own natural beauty and unique selves. In order to make a video on this concept, the company reached out to women from five different cities (Shanghai, Delhi, London, Sao Paulo, and San Francisco) around the world and tried researching the different cultures and how it influences the choices women made when it came to buying products to their bodies.

In this campaign, a survey was held where it had two signboards depicting “Average” and “Beautiful” put on gateways of shopping centres to see how women of these cities consider themselves.

Dove Choose Beautiful Campaign

The campaign showed some women confidently entering through the “Beautiful” door while most others entered through the “Average” door. In the end, the women were interviewed on why they thought they were average when asked again whether they would choose “beautiful”. The women confidently moved through the “Beautiful” door with a smile.

The Real Beauty Campaign

Dove launched the iconic Real Beauty Campaign in 2004 that aimed to change, educate and inspire women on the actual definition of beauty and to make them feel comfortable in their own skin.

The pictures of regular women instead of the professional models were put up on billboard advertisements with messages inviting viewers to vote on whether a woman was “Fat or Fab” or “Withered or Wonderful” with the results to be displayed on the billboards.

Dove Real Beauty Campaign

Another experiment that was part of this campaign was in 2013 where FBI-trained Forensic artist Gil Zamora came for the campaign of Dove’s Real Beauty sketches where he made two sketches of each woman, one as described by the woman herself and another described by another person.

When he revealed two sketches, it was shown that the one described by another person was happier and fresher, which made the women emotional and conscious about the fact that they were more beautiful than they saw themselves as.

The result of the experiment showcased how more than 80% of the women were not comfortable with their bodies. The video of this experiment got more than 50 million views within 12 days.

Sales for Dove jumped from $2.5 to $4 billion within the ten years of its release. The Real Beauty campaign also won two ad awards to this date which is because it portrayed how women have to deal with unrealistic beauty standards while addressing the insecurities that women had to face. It brought a higher purpose to the brand and resonated with customers on several levels.

The Ad Makeover Campaign

Dove created an ad makeover campaign with interactive elements so women can change the way advertisements portray beauty. Users can regard negative things about ads such as weight loss or cosmetic surgery with positive messages designed by Dove.

Dove went one step further by searching for ads that had words with negative connotations such as Plastic surgery, Holiday, I hate my body, Bikini, Gym, or Diet.

Then Dove gave these ads a makeover by just replacing these words with good and positive ones, so none of the ads with these words can be shown. These advertisements went viral on Facebook as they spread the message of self-love.

Dove Ad

Over the span of a few years, over 171 million positive banners were displaced and reached 5.5 million unique women users. Over 70% of the women responded that they felt more beautiful through the campaign.

The #ShowUs Campaign

In the #Showus campaign, Dove partnered with Getty images in 2019 to create the world’s largest photo library which was to be created by women who wanted to change the stereotypes of beauty and show women on what real beauty was.

Dove #ShowUs Campaign

This campaign features more than 500 images of 179 women from various countries and was also photographed by 116 female and non-binary photographs. This project was the winner at the 2019 Cannes Silver Glass: The Lion For Change as it allowed everyone to use the images and join the movement of empowering women.

#DetoxYourFeed

Dove #DetoxYourFeed Campaign

The campaign aims to educate young people about the impact of social media on self-esteem. With many spending a significant amount of time online and being exposed to unrealistic beauty standards, the initiative provides videos and educational resources to help boost self-confidence and reduce anxiety and stress caused by social media.

A short video was also created to guide parents and caregivers on how to talk to their children about the negative effects of social media. Additionally, a virtual event featuring a psychotherapist was held to discuss this important issue.

Conclusion

Dove has managed to remain at the top of the beauty industry by coming up with unique, emotional, empathetic marketing strategies. Through thoughtful campaigns, Dove has managed to make a change by making women feel confident and comfortable in their own skin and has successfully made women around the world feel beautiful in the way they are.

By truly understanding and capturing consumer concerns and executing campaigns with distinguished content, unlike other beauty companies Dove is able to maintain a representative for “real beauty” and empower women worldwide.

FAQs

What is Dove’s target audience?

The main target audience of Dove is comprised of 18 to 35 years old women that value natural beauty.

What is the history of Dove’s marketing strategy?

Dove’s marketing strategy has evolved over the years, with a focus on promoting positive body image and self-esteem for women. The brand’s “Real Beauty” campaign, launched in 2004, marked a significant shift in this direction.

Who is the manufacturer of Dove?

Unilever is a British multinational company that owns the beauty brand Dove.

What makes Dove unique?

Dove does not use celebrities in its campaigns it uses real people which makes it stand out among other beauty brands.

What are some of the key elements of Dove’s marketing strategy?

Dove’s marketing strategy emphasizes emotional appeals, social causes, and empowering messages aimed at women. The brand often uses real women of diverse ages, sizes, and ethnicities in its advertising to promote body positivity.

How are dove beauty products different from other companies?

Dove products are different as they also moisturize the skin than just washing it.

How has Dove’s marketing strategy changed over time?

Dove’s marketing strategy has become increasingly inclusive and socially conscious over the years. The brand has expanded its focus beyond just body image to address issues like aging, skin care, and underrepresented communities.

What is the mission of Dove campaigns?

Dove’s campaign aim in bringing out the self-esteem in women, to feel beautiful in their own skin and to break stereotypes.

How does Dove’s marketing strategy compare to those of its competitors?

Dove’s marketing strategy stands out among its competitors by focusing on social causes, emotional appeals, and inclusivity. While other personal care brands may prioritize product benefits and performance, Dove’s marketing emphasizes the emotional and social impact of its products.
April 11, 2025
Mamaearth Marketing Strategy: Making Indian Brand Stand Out From Its Competitors
Unless you are living under a rock, you might have heard about the company name Mamaearth.

Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We are certain that people have tried its product at a certain level, so the question to the discussion here is what they did to get the attention of buyers or why they are ruling the market. Well, if that is the question that pops into your head, then you are definitely in the correct place.

When a brand does something that helps them achieve what they are looking for, then the mind behind this is their marketing team. They work around the clock on ideas that can represent their product in a perfect way. But more than this, the product should be top-notch. When Steve Jobs said, don’t sell products, sell dreams, half of the businessmen and young entrepreneurs relate to it. And this is exactly why, after so many years, Apple stands tall in the market.

One such company is Mamaearth, whose marketing strategy is something that forces us to compile this guide. So, without any more time, let’s focus on Mamaearth’s marketing strategy.

The Story Behind Mamaearth
4P’s of Mamaearth – Marketing Mix
Marketing Strategy of Mamaearth
STP of Mamaearth
Why Mamaearth rules over its competitors
Conclusion

The Story Behind Mamaearth

Varun and Ghazal Alagh – Co-founders of Mamaearth

Varun and Ghazal Alagh battled as new parents to find healthy and non-toxic items for their son. With most young parents, it can be a time-consuming and overwhelming experience, and the Alaghs were no exception.

After their son was born in 2016, they discovered that almost all baby care items in India featured dangerous chemicals, like parabens, sulfates, phthalates, and bleach, that can cause side effects in the skin of a baby. When exposed to delicate parts of the face, these chemicals can cause rashes, inflammation, and skin allergies. The Alaghs started ordering goods from the United States in search of better options, but this proved to be more costly and uncomfortable.

This is not just it; soon, they came to know many young parents struggle with this, which is exactly how the idea to start Mamaearth occurs. Mamaearth’s tagline is “Goodness Inside.” People may gain a better understanding of the products that the brand manufactures and promotes.

Varun Alagh and Ghazal Alagh created Honasa Consumer, which runs the Mamaearth company, to provide goods that are clean, non-toxic, and organic by global standards.

4P’s of Mamaearth – Marketing Mix

Product – The natural and toxin-free ingredients of Mamaearth’s products set them apart from other personal care products on the market. In its products, the company uses a variety of plant-based components and avoids the use of harsh chemicals and artificial smells. Mamaearth’s products have also been dermatologically tested and found to be hypoallergenic, making them suitable for even the most sensitive skin.

Price – Mamaearth’s pricing strategy is a premium pricing strategy. This is due to the high quality of its ingredients and the fact that its products are natural and devoid of toxins. Mamaearth, on the other hand, offers a number of discounts and promotions throughout the year, making its products more cheap to customers.

Place – Mamaearth’s distribution channel is spread across various sources, including its own website, online marketplaces, and retail stores. This makes it easy for consumers to purchase Mamaearth products, regardless of where they live or how they prefer to shop.

Promotion – Mamaearth uses a variety of promotional channels to reach its target audience and generate awareness and interest in its products. The company is very active on social media, and it uses influencers to promote its products to its followers. Mamaearth also runs television commercials and print ads. The company uses a variety of channels to reach its target audience and make its products easily accessible.

Overall, the 4Ps of Mamaearth is focused on highlighting the quality of its products and their natural and toxin-free ingredients. The company uses a variety of channels to reach its target audience and make its products easily accessible. The marketing mix of Mamaearth sets a benchmark for its competitors. As a result, Mamaearth has become a popular choice for consumers who are looking for safe and effective personal care products.

Marketing Strategy of Mamaearth

Marketing strategy is something that plays an important role in conveying the message. Below, we are going to talk about the marketing strategy of Mamaearth.

Enhancing Customer Base

It is critical to learn that by the time you have to enhance your customer base. You can’t be limited, and the world is your oyster. If we follow the pattern, Apple started with the CPU, then personal computers, then iPhones, iPods, and much more. All this time, they tried to grow. The same goes with Mamaearth; initially, it started to be the company of mothers and babies. However, it gradually began to grow its client base. The company has now branched out into skincare. It offers bathing ingredients, skincare serums and ointments, face wash, moisturizers, hair oils, and a variety of other items. The greatest thing is that none of these items contain any chemicals.

Search Engine Optimization

Mamaearth’s website is well-optimized for on-page SEO. The company uses relevant keywords throughout its website, including in its product titles, descriptions, and blog posts. Mamaearth also has a strong internal linking structure, which helps search engines crawl and index its website more efficiently. Mamaearth’s website has an authority score of 51, 2 million organic visitors, and 219.2K visitors from paid search. The company also has a strong off-page SEO strategy. The company has built a large number of high-quality backlinks from other websites. Backlinks are among the most important factors in Google’s ranking algorithm, so Mamaearth’s strong backlink profile helps it rank higher in SERPs. Each month, millions of people visit the company’s website, which prioritizes 91.5K terms.

Concentrate on Digital Platforms

All brands and companies know the value of digital platforms. We are in the digitalization era, so we can’t overlook this factor; Mamaearth knows it very well. Digital tools are used in Mamaearth’s ad campaigns. The internet is growing, and most people rely on these digital channels for all of their knowledge base. As a result, the brand management approach utilizes these new outlets to raise brand awareness and attract a broader audience. Mamaearth’s official website, Amazon, Flipkart, and other digital outlets sell the product. As a result, the company is establishing a robust digital footprint. Most of its sales come from online channels.

Brand Message

The brand message is a very important thing; it presents your brand in a nutshell. So, it should be precise, clear, and engaging. It should commence with the customers and proffer the feeling of home. Mamaearth’s tagline and mission are “Goodness Inside.” It ensures that the brand does not jeopardize the consumers’ well-being. It offers goods that are free from contaminants and dangerous chemicals. The brand’s goods are somewhat more expensive, but they are of the highest quality available.

Social Media and Influencer Marketing Strategy

Mamaearth Marketing Strategy – Social Media Presence

Do you know how many people spend their time on social media? The answer is every second individual. We are actually living in the social media era where things can become memes, and people can become stars overnight. It can make and break people. But more than this, people believe what they see on social media. It is the platform for ordinary people to voice their opinions, and Mamaearth knows that. Because of this, Mamaearth has established robust social media marketing strategies. The crowd they seek is available on social media, so they approach various influencers to spread the word about Mamaearth. The company is engaged on several social media sites, including Twitter, Facebook, and Instagram. Mamaearth’s Influencer Marketing is the most influential approach, which includes hashtags on platforms. Mamaearth’s promotion strategy focuses on digital marketing, social media campaigns, and influencer partnerships to build brand awareness and connect with its target audience.

Brand Endorsement

Mamaearth Marketing Strategy – Celebrity Endorsements

It is one of the strongest pillars of Mamaearth’s advertising strategy. It gradually increases the overall value of the brand. The thing is, when a celebrity talks about the product, people will fall for it no matter what. The same goes for if the brand is endorsing our favorite show; we will definitely pay attention to it. Mamaearth’s growth accelerated after Shilpa Shetty, a well-known star, became a shareholder and product ambassador. She is involved in the creation of new technologies and marketing strategies. The actress used social media to promote the business. Not just this, Big Boss, a popular reality television program, is also sponsored by the company. The company has also roped in celebrities like Sara Ali Khan, Samantha Ruth Prabhu, and Sharmila Tagore to advertise their products.

Palak Tiwari – Brand Ambassador Mamaearth

Mamaearth seeks to broaden its appeal among younger consumers while staying committed to natural skincare practices. Palak Tiwari has been introduced as the latest ambassador, joining actress Shilpa Shetty Kundra in a new campaign to promote the brand’s skincare products.

Word of Mouth

Now, this technique might seem vague, odd, and shameful to some of you, but it literally has benefits. You might have heard that the word spreads faster than air, and it is actually true. When you hear something from someone you know, you believe what they say with zero doubts, and this is exactly what Mamaearth planned. They start approaching the Mom bloggers and the customers who have a huge fan base and ask them to write their experience about the product. Since the company trusts in the influence of mothers, it opted for a word-of-mouth approach in which mothers can inform people about the company and how it provides the best product for their children.

TV Commercials

The TV commercials method is considered the traditional method and somewhat old-schooled. Initially, the company didn’t believe in the idea of advertising the brand through TV commercials. They want to do something out of the box, but the thing is, TV has an influence on people, and this is exactly why they decided to dip their toes in the TV commercials, too. They did launch their first advertisement on the big screen about the onion hair oil. The good part was they focused on the benefits of using onion hair oil and how the person came to know about this brand through one of its colleagues. We hope that we will see a lot more of Mamaearth in commercials in upcoming times.

Mamaearth’s Advertisement

YouTube Marketing

There is no doubt that YouTube has become one of the strongest channels for spreading brand awareness. Almost half of the population prefers to watch review videos on YouTube rather than reading about them. This is exactly why brands want to take full advantage of the platform. There are many influencers on YouTube with a high number of subscribers that can spread awareness about the product. This is one of the most used marketing strategy of Mamaearth. The company has improvised its marketing strategy by reaching out to influencers on YouTube. Not only this, in comparison to traditional advertising, the marketing cost is modest.

Storytelling and User-Generated Content

Mamaearth’s communication strategy centers around the art of storytelling, crafting engaging narratives that highlight the natural benefits of their products and how they enhance their customers’ beauty. Through the hashtag #GoodnessMakesYouBeautiful, Mamaearth invites customers to share their experiences on social media, fostering a community of brand advocates. The integration of user-generated content boosts brand authenticity and visibility, with customers becoming genuine ambassadors for the brand.

Responsive Communication

Mamaearth strategy focuses on real-time engagement with customers across social media platforms. By promptly addressing queries, concerns, and feedback, the brand has boosted customer satisfaction ratings by 25%. This proactive communication fosters a stronger connection with customers, resulting in higher brand loyalty and more repeat purchases.

Mamaearth Digital Marketing Strategy

Mamaearth targeted millennials by focusing on health, sustainability, and authenticity, spending 90% of its marketing budget on digital platforms like social media, influencer partnerships, and performance marketing. The brand built awareness through engaging content on Facebook, Instagram, Twitter, and YouTube. By collaborating with over 500 mom bloggers, Mamaearth leveraged influencers’ trust among millennials, a strategy proven to drive purchases as 70% of millennials trust influencers more than celebrities.

Mamaearth Marketing Campaigns

Marketing Strategies of Mamaearth – Marketing Campaigns

The company has run a number of successful marketing campaigns over the years, which have helped it build a strong brand image and reach a wider audience.

Mamaearth, the cosmetic brand, has launched a new campaign celebrating the timeless wisdom of mothers and the huge role they play in shaping their children’s lives.

“Maa Paas Nahi, Toh Mamaearth Hi Sahi,” this campaign, created by Havas Worldwide India, honors the love, guidance, and support mothers give. It also highlights how Mamaearth creates products inspired by traditional remedies and grandmother’s tips.

#GoodnessMakesYouBeautiful – This campaign challenged traditional beauty standards and promoted the idea that using natural and safe products can make you look and feel your best. The campaign featured a number of popular influencers and celebrities, and it was widely shared on social media.

#IssWinterGlowNaturally – This commercial emphasized the advantages of utilizing Mamaearth’s natural winter skincare products. The campaign included a video ad starring actress Shilpa Shetty Kundra, which was marketed on social media and television.

Mamaearth for Babies – This campaign promoted Mamaearth’s baby care products, which are made with safe and gentle ingredients. The campaign featured a video ad of a baby and its mother, and it was promoted across social media.

Mamaearth Plastic Positivity – This campaign promoted Mamaearth’s efforts to reduce plastic waste. The campaign pledged to recycle one plastic bottle for every order placed, and it was promoted across social media and TV.

Mamaearth Plant Goodness – This campaign highlighted Mamaearth’s commitment to sustainability. The campaign pledged to plant a tree for every order placed, and it was promoted across social media.

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STP of Mamaearth

Segmentation

Mamaearth segments its market based on several factors:
- Demographic – Mamaearth primarily targets parents, with a predominant focus on mothers, aged between 25 and 45 years, from middle to high-income families, typically with young children and infants in their households.
- Psychographic – Mamaearth’s target audience consists of health-conscious and environmentally-conscious parents who prioritize natural and organic products, place a strong emphasis on safety and toxin-free options for their families, and hold eco-friendly and socially responsible attitudes.
- Behavioral – Mamaearth caters to customers seeking natural, safe, and effective personal care and baby care products, suitable for everyday use, special occasions, and gifting. They engage both new and loyal customers through loyalty programs and incentives.
Targeting

Mamaearth’s primary target market is parents who are concerned about the well-being of their families and seek natural, toxin-free products. They also target parents who are environmentally conscious and value sustainability. Mamaearth focuses on reaching middle to high-income families who are willing to pay a premium for safer and eco-friendly options.

Mamaearth also targets a secondary market of individuals looking for eco-friendly and natural personal care products, even if they don’t have children, as their product range extends beyond baby care.

Positioning

The positioning of Mamaearth is like a brand that offers safe, natural, and toxin-free personal care and baby care products. The key elements of Mamaearth’s positioning include:
- Natural and Organic – Mamaearth emphasizes the use of natural and organic ingredients, avoiding harmful chemicals, parabens, sulfates, and synthetic fragrances.
- Safety and Trust – The brand builds trust by emphasizing the safety and efficacy of its products through rigorous testing and certifications.
- Eco-friendly and Sustainability – Mamaearth promotes its environmentally-friendly practices and packaging to appeal to eco-conscious consumers.
- Parent-Centric – The brand positions itself as a partner to parents, catering to their needs and concerns about their children’s well-being.
- Innovation and Quality – Mamaearth invests in research and development to offer innovative, high-quality products.
- Transparency – The company is transparent about its product ingredients and manufacturing processes.
Why Mamaearth rules over its competitors

Now comes the question that Mamearth is the sole ruler in baby care, and the answer is no. There are many more competitors, such as Himalayas, Pigeons, Moms, and much more. So, how come it is standing out in the crowd? This is something we should pay more attention to. The reason why Mamaearth is leading the race is that it focuses on customer’s needs. Mamaearth’s product line features conventional recipes to engage with consumers. Not only this, but the product is natural and has no side effects, which is another plus point for the company. Also, the name speaks volumes on behalf of a company and to the people who genuinely care about their mother earth.

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Conclusion

There you have it! This is our full take on the marketing strategy of Mamaearth. The intention of only using the finest of nature in Mamaearth’s products is fundamental to the company’s consumer strategies and marketing communications. The brand has been collaborating with influencer marketing to raise awareness of the brands and their exclusive selling propositions, as well as to establish credibility amongst health-conscious consumers. So, no doubt they have a strong marketing team and strategies.

FAQs

What is Mamaearth?

Mamaearth is a personal care brand that offers natural, organic products for skincare, haircare, and wellness, focusing on sustainability and toxin-free ingredients.

Is Mamaearth an Indian brand?

The Mamaearth company is an Indian brand based out of Gurugram, Haryana.

Who founded Mamaearth company?

Mamaearth company was founded by Varun and Ghazal Alagh in 2016.

Which type of differentiation does Mamaearth brand appeal of all the natural ingredients?

Mamaearth appeals to consumers by differentiating itself as a brand that offers natural and toxin-free personal care products. This is a unique value proposition in the Indian market, where most personal care products are made with synthetic ingredients and chemicals.

What is the Marketing Strategy of Mamaearth?

The most prominent strategy that Mamaearth uses in marketing is through social media. The Company collaborates with influencers and uses Influencer Marketing and hashtags on social media platforms.

Who is the brand ambassador of Mamaearth?

Palak Tiwari and Shilpa Shetty are latest brand ambassadors of Mamaearth.

Which type of differentiation does Mamaearth brand appeal of all the natural ingredients?

Mamaearth appeals to ingredient-based differentiation by focusing on its use of natural and eco-friendly ingredients in its products. The brand emphasizes the purity and safety of its formulations, which are free from harmful chemicals and inspired by traditional remedies. This differentiation strategy highlights the brand’s commitment to providing effective, nature-based solutions for skincare and personal care.

What is Mamaearth tagline?

Goodness Inside is the tagline of Mamaearth.

What is Mamaearth target audience?

Mamaearth’s target audience includes health-conscious millennials, parents (especially mothers), and individuals looking for natural, eco-friendly personal care products.
March 21, 2025
Marketing Strategy of Zomato: How the Brand Emerged as a Leading Food Delivery Service Provider
“Foodiebay” or “Zomato” as we now call it, was a startup founded in Delhi, now headquartered in Gurgaon, in July 2008. A website, Foodiebay.com, which initially started as a food review website containing the menus from popular restaurants nearby and gradually turned into the best food delivery service in operation in India, has certainly had a dream run!

Did you know that the founders, Deepinder Goyal and Pankaj Chaddah, were working with Bain & Company in Delhi when they looked at the long queue of employees lined up to order their food and came up with the idea of Foodiebay, which later led to Zomato?

However, if you are curious to learn about the key marketing strategies of Zomato that propelled the brand to achieve the success that it now boasts of, then you have landed on the right page.

Marketing Strategy of Zomato
What’s Unique in Zomato’s Marketing?
Segmentation-Targeting-Positioning (STP) of Zomato
Prominent Marketing Campaigns of Zomato
Zomato Failed Campaigns

Marketing Strategy of Zomato

Zomato surely has an effective marketing strategy to power the brand, which has reigned in the successful home.

If we look at the statistics of the traffic from different sources and channels, we can see that Zomato derives major chunks of traffic from its searches and directly, being 53.63% and 43.34%, respectively, when compared to referrals, social media, or other paid marketing campaigns and other sources.

The marketing strategy of Zomato is a mixed marketing strategy that has successfully kept the traffic coming, thereby driving sales. The brand has always focused on innovation and agility.

Though it was one of the first brands to start with the food delivery service, companies came pouring in, and Zomato needed to ensure that they outpaced them in the long run. This was done with the help of a unique mix of innovative ideas, offering products and services at affordable rates and acquiring other companies.

Besides, the company has always believed in hard work, which was always there right from the first. In fact, Deepinder Goyal, one of the co-founders, also mentioned in one of his interviews that if something does not go as planned, then the core team of Zomato is always ready to pick it up and go through the same afresh, making the necessary changes. This kind of dedication always pays off!

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SEO Strategy of Zomato

SEO strategy has no other alternative, and Zomato uses it to the fullest extent, as we have already seen most of its traffic (53.63%) comes from searches made online. This proves that Zomato is fueled by a foolproof SEO strategy, along with working hard enough to keep the brand soaring in the Google organic SERP results.

Now, you are definitely interested in learning the SEO strategy of Zomato, aren’t you?

Here are some of the key insights into the Zomato’s SEO strategy:

Keyword Targeted

Zomato targets over 900K keywords for their SEO purposes. Targeting these many keywords and further optimizing them organically always has an upper hand in SEO, which is why it has obtained a dominant position in search results.

Zomato is equipped with a colossal directory of food and restaurants, and this is a boon in disguise for their SEO. From the names of the restaurants to the names of the dishes, places, and more, everything happens to be keywords that boost the SEO of the brand. Even phrases like “restaurants near me,” “bars to dine in,” etc., also serve as useful long-tail keywords for the brand.

Pages on website

Zomato has over 1.4 Million listed restaurants, and each has its own pages, which are maintained regularly. This shoots the total number of pages on Zomato to over several million, which has its own advantages for the SEO of the website. We all know that the more pages on a website, the more the authority of the website, and the higher the possibilities of gaining crucial ranks on the search engines.

Linking of the URLs

Zomato boosts its domain authority by getting backlinks from countless websites that include high authority websites, including websites from .gov and .edu domains. The website currently has high authority backlinks from over 12.48 Million domains.

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Internal Linking

As we all know, the common SEO strategy is to link specific URLs relevant to the keywords. This helps search engines recognize our web pages and show relevant search results for the users, which also passively betters the ranks of the keywords.

The same thing happens with Zomato but on a larger scale, where the brand targets an overwhelming number of keywords and key phrases to link in their URLs.

Social Media Strategy of Zomato | Zomato Digital Marketing Strategy

Zomato Marketing Strategies – Social Media

Zomato’s target audience is usually between 18-35 years old, and therefore it is imperative for the brand to work hard in its social media marketing Zomato puts in the extra effort on creating unique social media ads and other engaging posts to stay connected.

As most of our social media platforms remain full of memes, if not with anything else, Zomato has wielded the meme marketing strategy successfully to its benefit.

It posts funny content that amuses the audience and drives them to order food at the same time.

Zomato Marketing Strategies – Zomato Advertisements

Push Notifications

Zomato Marketing Strategy – Zomato Notifications

Zomato’s push notification marketing approach is centered on sending individualized and relevant messages to its subscribers at the appropriate moment. The corporation segments its users and sends them personalized communications based on various data elements, including their location, previous orders, and preferences. For example, the company might use humor, pop culture references, or even personalized emojis in its notifications.

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Influencer Marketing

Zomato’s influencer marketing strategy involves collaborating with food bloggers, vloggers, and social media influencers to generate talk about its brand and offerings. The organization collaborates with a wide range of influencers, from macro-influencers with millions of followers to micro-influencers with smaller but more engaged followings. Zomato also collaborates with influencers to organize events and contests.

The company, for example, may collaborate with an influencer to host a food-tasting event or to provide a free lunch to a lucky follower.

Paid Advertising Campaigns

Zomato Marketing Strategy – Paid Advertising

Though paid advertising is a temporary marketing strategy that a brand might opt for, it contributes a major part to keeping the engagement up. Effective paid advertising, along with organic optimization, significantly improves the search results of a brand, and Zomato never fails to do just that! The Zomato advertising strategy focuses on retaining its audience.

The food delivery giant runs Google ads to target specific customers, which are displayed along with its organic results, and together, they help the brand target a wide range of keywords, which was impossible otherwise. Zomato Marketing Campaigns are generally paid advertisements that help them to engage with their audience.

Zomato Email Marketing

Zomato Marketing Strategy – Email Marketing

We are all connected via our emails and thus, email marketing strategy forms an important part of the marketing of a company. Zomato knows how to utilize this effective tool optimally.

Many brands use email marketing strategies to their benefit, but only a few can emerge with as witty and compelling email marketing strategies as Zomato does. To maintain its brand loyalty, Zomato combines compelling one-liners for the subjects and a fitting call to action to conclude them.

In one of its email marketing campaigns, Zomato themed its email on Mirzapur season 2, one of the most popular Amazon Prime Video series, to ride the hype that the series enjoys.

“Munna Bhaiya invited you to a weekend,” mentioned Zomato once.

At the start of another weekend, Zomato exclaimed, “Enjoy a weekend to guddu to be true.”

Furthermore, on another occasion, Zomato further used its email marketing strategy to create a resume for the all-favorite biryani. Here, the brand typically used phrases related to the food, like “curryculum Vitae of Biryani,” and replaced “hire now” with “order now” to form tempting email templates that ensured a roaring success!

Visual Advertising of Zomato

Zomato’s visual advertising is as appealing as its other marketing strategies. The brand, in fact, come up with some of the best visual adverts ever since it came into prominence. Regardless of whether it is their video advertisements or billboards, Zomato always comes up with impressive content ideas to score well.

Zomato Marketing Strategy – Billboards

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What’s Unique in Zomato’s Marketing?

Zomato has been a leader in a food delivery service. Achievements they can easily boast of, but all of these boil down to the unique marketing strategies that Zomato has developed. Here are some of Zomato’s marketing strategies that made it big:

Hitting overseas sooner than later

Though Zomato was set up first in India, in Delhi, it didn’t hesitate to take the risk of trying abroad. The company, which was founded in 2008, had already set up shops in 2012 in Dubai, the Philippines, Qatar, the UK, and other countries.

Making Major Acquisitions

As we have already mentioned, Zomato had a strong belief in acquiring companies and innovating themselves, i.e., their products and services. In this process, they successfully acquired a list of companies like Urbanspoon, Uber Eats, TongueStun, Fitso, Mekanist, MapleGraph, Cibando, Nextable, Blinkit, and more such companies that were showing quite potential.

Though these acquisitions cost the company a fortune at the same time, they helped add the necessary momentum to the brand time and again.

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Diversified Offerings

Diversified Offerings of Zomato – Zomato Gold, Zomato Instant, Zomato Pro, Hyperpure

Along with offering a satisfactory food delivery service, Zomato brainstorms other additions the company offers its users now and again.

Zomato Gold was launched in November 2017 and serves as a premium service that provides matchless offers and discounts for users against a monthly subscription fee.

Furthermore, Zomato also started Hyperpure as an initiative that promises hygienic and high-quality supplies to restaurants in August 2018, which further expanded the list of the company’s offerings and for good!

The company also started Zomato Pro, a subscription service that offers unlimited free delivery on orders over a certain amount, as well as other benefits such as early access to new restaurants and exclusive discounts.

Unique Take on Twitter

Good communication always acts as a ladder that helps a business climb to success, and it is something that serves as an asset for every brand. Effective communication not only helps in sustaining a business but is also deemed an incredibly powerful tool to boost overall engagement. In Zomato’s case, it did just that!

Along with being engaging, Zomato’s voice on its social media handles turned out to be quite eccentric, which helped set the brand apart from its rivals.

For example, it was only in December 2020 that the brand started a marketing campaign on Twitter, which asked Twitteratis to come up with the most creative restaurant name that they could think of. This unique campaign started to bring in comments and replies like anything. Being active on this platform is Zomato’s major marketing strategy.

Along with other marketing strategies and acquisitions, it is campaigns like this that powered Zomato. Twitter had even declared Zomato as the Best Brand Voice in 2020.

Zomato Social Media Marketing – Twitter

Another classic example of Zomato’s unique voice on Twitter and other social media platforms is when the brand posted the groundbreaking Tweet that said:

“Guys, kabhi kabhi ghar ka khana bhi kha lena chaiye”

Traditional marketers would quickly stand against such a stance, but Zomato used reverse psychology to its benefit, which garnered a loud and unique response from all. The timing that the brand chose for the tweet was bang on because it was during ICC World Cup 2019 when it was customary for most of us to order food from restaurants.

This began to bring in waves of replies, comments, and tweets in return. Furthermore, Zomato’s tweet also brought in other brands, who joined in to support their unique post with their own creative taglines.

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Segmentation-Targeting-Positioning (STP) of Zomato

Segmentation :

If we visit the demographic segmentation strategy of Zomato, we can discover that the brand targets the ages 18-35. Along with ordering food online, people also visit Zomato when they want to dine out or research the restaurants nearby. Zomato has also discovered a larger target segment in the working professionals because most of them want to dine out frequently or order food delivered to their doorstep.

Furthermore, Zomato also brings in experiential events via multi-city food and entertainment carnivals to spread positive and merry vibes around food. Zomaland is a food and entertainment carnival that gathers some of the best restaurants, musicians, DJs, comedians, interactive installations, and carnival games under one roof. It’s like an offline version of Zomato Collections, where it curates and puts together the greatest eateries in the city.

Besides, the brand also has further plans of launching new products and business lines associated with food both in the segments of food delivery and dining out.

Zomato’s Digital Marketing Strategy

Target:

To sum up, Zomato’s target audience is usually people aged between 18-35 years who love to dine out or have food delivered to their homes. It is the youth that the brand targets who often indulge in experiencing different food items with their friends and colleagues.

Zomato also caters to customers who refer to the ratings and reviews and then decide whether a place or a particular dish is good.

Positioning:

Over the years, Zomato has positioned itself quite well as a platform that brings restaurants, suppliers, users, food suppliers, and logistics partners together. It aims to create a world where the food producers and suppliers are bonded well with their consumers and work with mutual cooperation.

Zomato has earned a towering reputation not only among its target audiences but with others as well, where authentic reviews and recommendations from Zomato users are a must before deciding on a particular food item from a particular restaurant. It has truly become a go-to app for Indian youths.

Besides, with the launch of Zomato Gold, dining out has turned more pocket-friendly for its customers than it was ever before.

Overall, the STP analysis of Zomato is well-defined and targeted. The company has a clear understanding of its target customers and what they are looking for in a food delivery service. Zomato’s positioning is also strong and consistent with its target market.

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Prominent Marketing Campaigns of Zomato

Zomato has also led a bunch of awesome marketing campaigns along with its impressive marketing strategies. Zomato promotion strategy focuses on social media, influencer collaborations, and personalized offers to enhance user engagement and drive brand loyalty. Here’s a look at the brand’s most popular marketing campaigns and their famous advertising strategies:

Zomato Premier League

Zomato Marketing Campaigns – Zomato Premier League

Zomato has caught the Indians’ nerve for cricket very early in their game and has crafted tellable IPL marketing strategies, which include TV ads and irresistible offers throughout the years.

Zomato has introduced the Zomato Premier League, which is an exemplary attempt of the brand at gamification. Here, the brand has exhibited a huge list of deals and discounts that are offered by the participating restaurants for their customers. Moreover, the users also stand a chance to predict the winners of the matches and avail of further discounts that will be unlocked whenever they are right in their predictions.

The brand promoted this initiative with TV spots and on social media. ZPL witnessed a huge success even last year, which saw participation from over 4 million users!

Zomato Gold Membership Programme

The company launched Zomato Gold as a paid loyalty program for the users of Zomato, who can subscribe to the scheme with a monthly subscription that would help them avail themselves of irresistible discounts and complementary dishes.

This initiative turned out to be extremely profitable for the customers of Zomato. Though Zomato Gold attracted numerous controversies from the restaurant partners, which led to the spreading of a lot of negative vibes, it has contributed over 30% of the gross order value in the food delivery business.

On-time or free

Zomato Marketing Campaigns – Zomato On-time or Free

Zomato launched the “On-Time or Free” campaign in December 2019, which was modeled on Domino’s Pizza. However, here in Zomato, the users can avail of this lucrative offer on all of its deliveries and not just on pizza, as it was with Domino’s.

You can also avail of this simply by tapping on the “On-Time or Free” button on the Zomato app, which will get you a refund if Zomato is unable to deliver food on time.

Zomato used the usual route of TV creatives, online advertising, and social media platforms to spread the word about this marketing campaign.

Mother’s Day Campaign of Zomato

Zomato ideated the Mother’s Day campaign in 2019, which didn’t fail to strike a chord with all audiences. Through this campaign, Zomato made it easier for the kids to order their mother’s favorite food using the app. This campaign gives Zomato a terrific opportunity to target the kids living in their homes and those who live away, allowing them to gift their mom using the Zomato app.

Zomato vs Zomato Campaign

Zomato Marketing Campaigns – Zomato vs Zomato

The campaign began in April 2023 and includes a series of advertisements that play on how individuals pronounce the company name. The campaign also features a series of social media commercials in which people from many walks of life argue about pronouncing Zomato correctly. This advertising strategy of Zomato is amusing and cheerful, and the public has responded positively.

Zomato vs Zomato is a brilliant and inventive approach to promoting the brand. Zomato’s marketing strategy has gained a lot of success. It also reflects India’s rich culture and the many ways in which individuals speak and pronounce words.

Humans of Zomato Campaign

The Humans of Zomato campaign is a video series that tells the stories of Zomato’s delivery partners. The campaign began in June 2022 and is now in its second season. The Humans of Zomato campaign’s videos are all brief and touching. They highlight Zomato’s delivery partners’ problems and accomplishments and provide viewers with a behind-the-scenes look at the food delivery sector.

Some of the Humans of Zomato promotional videos show delivery partners who have overcome personal struggles to attain success. In one video, a delivery partner is a single mother who works two jobs to support her family. Another video shows a delivery partner who is differently abled and has never let his impairment prevent him from reaching his goals.

Zomato Failed Campaigns

Zomato often stands out with its unique marketing, but there have been instances where certain campaigns failed to resonate with audiences and faced backlash.

1. The Kachra Ad

Zomato attempted to use sarcasm by drawing parallels between the iconic character “Kachra” from Lagaan and World Environment Day.

However, the ad faced heavy backlash, as many viewers felt it was insensitive and mocked marginalized communities, particularly Dalits.

Following the criticism, Zomato took down the video and issued an apology.

Zomato Failed Campaigns – The Kachra Ad

2. Har Customer Hai Superstar

Featuring Katrina Kaif and Hrithik Roshan, this campaign aimed to encourage respectful behavior towards delivery agents while highlighting the tough conditions they work in.

However, soon after its release, the ad faced widespread criticism. Many viewers argued that instead of preaching to customers, Zomato should first focus on improving the basic pay and working conditions of its delivery agents.

Conclusion

As we conclude our analysis of the marketing strategies of Zomato, it’s evident that keeping up with the latest trends and techniques is crucial for success in the digital space. Continuous learning and adaptation are key to thriving in the ever-evolving digital marketing landscape. By understanding what works and what doesn’t, brands can craft impactful campaigns that truly resonate with their audience

Who knows? You might create the next big marketing strategy like Zomato!

FAQs

Who is the founder of Zomato?

Deepinder Goyal is the founder and CEO of Zomato.

What is the marketing strategy of Zomato?

Zomato’s marketing strategy focuses on reaching its target market through various channels, including online advertising, social media, and partnerships with restaurants and other businesses.

How much commission does Zomato charge from restaurants?

Zomato charges over 20-25% on order value from their restaurant partners.

What is Zomato target audience?

Zomato’s target audience includes food lovers, frequent diners, and online food delivery users, mainly millennials and Gen Z.

What is Zomato tagline?

Zomato’s tagline is “Never have a bad meal.”
March 21, 2025
Countdown to Creativity: Top New Year Ads of All Time
As the clock strikes midnight and the world bids farewell to the previous year, advertisers grasp the chance to create campaigns that engage, motivate, and resonate with people all around the world. From heartwarming stories that make us cry to hilarious sagas that make us laugh, each ad tells a distinct story that reflects the spirit of the New Year.

Advertisers recognize the metaphorical significance of the New Year as a harbinger of new prospects and fresh beginnings. These advertising efforts have become positive beacons with their uplifting messages and visuals.

At their finest, exceptional New Year advertisements’ meaningful messaging and emotive creativity can inspire millions. So, without further ado, let us look at the most creative New Year ads of all time.
BookMyShow: #You Make the Excuse, We’ll Make the Plan (2024)

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The You Make the Excuse, We’ll Make the Plan campaign by BookMyShow captures the fun and chaos of year-end celebrations. It shows employees coming up with creative excuses for leave and even bosses joining in the holiday spirit. The commercial encourages everyone to take a break and plan their New Year celebrations using BookMyShow.

Known for its easy booking experience, BookMyShow’s creative New Year advertisement highlights the joy of starting the New Year by spending time with loved ones. With humor and relatable moments, it reminds people to focus on what truly matters: celebrating and making memories.

Mamaearth: #AaoBanayeNewYearBeautiful (2022)

Best New Year Advertisements – Mamaearth’s #AaoBanayeNewYearBeautiful

The Mamaearth #AaoBanayeNewYearBeautiful campaign centered on welcoming the New Year with natural beauty and self-care rituals. It extends an invitation to everyone to participate in the endeavor of making the New Year wonderful. Mamaearth is well-known for its dedication to natural and environmentally friendly products. The New Year advertisement showcases simple home remedies and beauty recipes using toxin-free, ayurvedic products.

The phrase “goodness inside” fits the ad perfectly with the New Year’s theme of enthusiastically starting over with mindful practices for both body and mind. Their products facilitate that symbolic shift. More than an advertisement, it is a call to action for people to actively participate in bringing about a change for themselves.

Vivo India: #SwitchOff (2021)

Best New Year Advertisements – Vivo India’s #SwitchOff

This phone company launched a touching commercial during the New Year’s holiday, emphasizing the value of disconnecting from technology in order to spend quality time with family. This advertisement depicts a typical image of people disengaged from real-life events and instead engrossed in the parallel digital world inside their devices.

It struck a lovely chord with more extensive cultural conversations around the adverse impacts of constant connectivity on relationships, mental health, and, specifically, child development. #SwitchOff delivered much-needed inspiration to re-evaluate our relationship with technology every so often.

Google: #YearinSearch (Annual)

Best New Year Advertisements – Google’s #YearinSearch

Every year, Google releases an ad with a dedicated website analysis of the top trending searches on Google over the previous year as a glimpse of what captivated the world’s interest. In honor of Google’s 25th anniversary, they broadened this search to include the top searches over the past twenty-five years. From critical global events to viral trends and technological advancements to the most famous personalities, #YearinSearch curates a visual journey through the highs and lows of the year.

Moving beyond conventional advertising, it becomes a shared experience. It serves as a digital time capsule, capturing the year’s zeitgeist and inviting audiences to explore, contemplate, and possibly gain fresh insights about the unfolded events.

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WhatsApp: #EveryoneYouLove (2022)

Best New Year Advertisements – WhatsApp’s #EveryoneYouLove

Centered on the insight that individuals often send messages to everyone they love to share New Year’s wishes, this ad visually guides viewers through celebrations worldwide. It emphasizes how WhatsApp facilitates relationships, allowing individuals to feel close even when they are physically apart during the holidays. The ad strikes an emotional chord by turning the focus away from WhatsApp’s capabilities and instead emphasizing its crucial, almost nostalgic role in a significant cultural tradition that transcends demographics.

While many enjoy New Year’s Eve festivities such as parties, midnight celebrations, and fireworks, the commercial says that the emotional reset of the New Year is found when they connect with the people who matter most.

Ariel: #CelebrateEqual (2022)

Best New Year Advertisements – Ariel’s #CelebrateEqual

Ariel’s #CelebrateEqual campaign addressed a pressing social issue by highlighting inequality in household duties, particularly during holidays. Ariel aspires to bring about a better society in which everyone is treated equally. The goal of the advertisement was to initiate these kinds of discussions in order to promote change.

Several successful adverts on this topic have been launched over the years. Before the initiative, 79% of men believed that domestic responsibilities were solely the responsibility of women. That figure has now dropped to 41%. Celebrations have returned, with family meals, festivals, and gatherings arranged with the purpose of achieving a genuinely equal celebration.

BMW: The Happy New Year Flim (2023)

Best New Year Advertisements – BMW’s The Happy New Year Flim

The hashtag #bornelectric is a marketing campaign based on BMW‘s electric vehicles (EVs). BMW has been actively involved in the research, development, and promotion of electric and hybrid cars, harmonizing with the global shift toward environmentally friendly modes of transportation.

The commercial aimed to attract youngsters who are enthusiastic about electric vehicles and other environmentally friendly modes of transportation. The teenager in the commercial represents the current generation, and their dismissive attitude regarding automobiles is designed to resonate with viewers who share similar views. The commercial’s tagline, “The future is electric,” conveys the clear message that BMW is committed to building electric vehicles and truly believes this is the future of transportation. This is more than just hardware; it is a work of art that reflects a new direction led by conscience and innovation.

T- Mobile: New Year. New Neighbour (2023)

Best New Year Advertisements – T Mobile’s New Year. New Neighbour

T-Mobile is known for its inventive and often amusing marketing campaigns in the telecoms business. The organization has a history of employing bold and innovative techniques to differentiate itself from its competitors. T-Mobile refreshed its hit 2017 holiday marketing concept in 2023, emphasizing its wireless plans and 5G network stability. In this advertisement, an American icon walks into the neighborhood and sings with the group to promote T-Mobile Home Internet. The commercial encourages viewers to try T-Mobile Home Internet, which is easy to set up and operates on 5G home networks.

Volkswagen (2023)

Best New Year Advertisements – Volkswagen | Happy New Year

Volkswagen is a car manufacturer based in Germany. In their advertising efforts, they have frequently used a blend of creative storytelling, innovation, and a focus on the driving experience. The advertisement aims to promote Volkswagen’s brand while creating a good relationship with the New Year. The advertisement’s eye-catching visuals demonstrated the brand’s dedication to high design and quality. The ad’s emphasis on the car’s performance and aesthetics reflects the company’s pride in its products.

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Netflix: Expectation Vs Reality (2020)

Best New Year Advertisements – Netflix’s Expectation vs Reality

Using a lighthearted tone, Netflix‘s 2020 New Year’s commercial contrasted the romantic films’ idealistic depictions of the event with the more grounded reality that viewers usually see in real life. The advertisement features a montage of cliché movie scenes depicting New Year’s Eve as a gorgeous night but smoothly transitions into a hilarious reality. The primary theme of this out-of-the-box advertisement is that watching Netflix at home surpasses trying to replicate fictitious versions of New Year’s Eve out in the real world, supporting Netflix’s brand image as an essential source of entertainment.

Coca-Cola: New Year

Countdown Creative Ads – Coca-Cola’s New Year

Amid the global excitement for the year 2022, Coca-Cola released a vibrant and upbeat New Year’s advertisement featuring their trademark dazzling imagery and a message of unity. Coca-Cola is well known for its eye-catching commercials, which frequently include vivid colors, joyful scenes, and a festive atmosphere. It even features the contour bottle and red and white color scheme from its classic trademark. The video’s joyful and cheery soundtrack, as well as its varying collection of characters, correlate with Coca-Cola’s corporate image of promoting happiness and connection through its products.

Conclusion

These advertisements go beyond merely marketing items; they connect with us on a deeper level by tapping into the emotions and ambitions associated with the start of a new year. Whether it’s the joy of being together, the promise of a new beginning, or the reflection on the passing of time, these advertisements have beautifully captured the essence of the New Year Spirit. These stand out as timeless masterpieces that continue to bring a smile to our faces and warmth to our hearts as we welcome each new year.

FAQs

What is the world’s biggest ad campaign?

Most Creative Ad Campaigns are:
1. Nike: Just Do It.
2. Coke: Share a Coke
3. Absolut Vodka: The Absolut Bottle
4. Volkswagen: Think Small (1960)
5. Google: Year in Search (2017)
6. Apple: Get a Mac (2006)
Who has the biggest ads in the world?

In 2023, Amazon claimed the global advertising throne as the largest spender, dishing out a whopping $20.6 billion—a 22% surge from 2022’s investment in promotions and advertising.

What is the most viral ad of all time?

The most viral ads of all time are:
- Old Spice
- Dollar Shave Club
- Open Six
- Mac History
- Dumb Ways to Die
- VW, Piano Stairs
- Dove, Evolution
December 27, 2024
Best Christmas Ads of All Time That Will Surely Make You Chuckle

December is here, bringing the Christmas spirit with it. The Christmas season is filled with traditions like decorating the tree, baking delicious cakes and cookies, and having cozy parties.

One more thing that now comes with the season is the Christmas advertisements. These ads bring great charm among the people and prove to be an amazing marketing tool.

Christmas makes the whole month of December a happy month. It is a time when people are in their happiest and brightest spirits.

Many companies find this happy spirit a great opportunity to market their products and services. For this, they indulge in making Christmas advertisements to attract customers. So, in this article, we will share some of the most creative Christmas ads of all time.

Christmas – The Time Full of Joy
Christmas and The Advertisements
Best Christmas Advertisements of All Time

Christmas – The Time Full of Joy

Christmas Celebration

Christmas is celebrated every year to celebrate the joy of Jesus Christ’s birth. It is a holiday that everyone enjoys with their friends and family.

People start prepping for it from early to mid-December. It is the time to put the lights on Christmas trees, invite friends and family, and wait for our Santa Claus.

Another important thing that almost everyone indulges in during the season is shopping. It is the time when markets are full of discounts and various offers. It is also the time when our screens and papers get flooded with Christmas advertisements.

Christmas and The Advertisements

Today is the time when no business can flourish well in the absence of marketing. Advertisements have always been there, right from an early age. Earlier, there were print, radio, and television ads. Now, along with these, we have got online advertising.

Online advertising is huge. It includes email marketing, content marketing, social media advertising, mobile advertising, etc.

Advertising plays an important role in promoting a brand. It is playing an even more important role during the festive season. Creative ads develop interest among the customers and help them connect with a brand.

It helps a brand attract more sales traffic for a product or service. Christmas is the time of the holidays. The Christmas ads are of great benefit to travel businesses. These ads make the customers want to travel during the holidays.

Best Christmas Advertisements of All Time

Some ads are thoughtful and creative enough to leave an amazing impact on the audience. Here are some of the best Christmas ads of all time:

John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour

John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour

John Lewis’s 2024 Christmas advertisement, “The Gifting Hour,” follows Sally, who’s left her shopping to the last minute. Rushing into a John Lewis store, she tumbles through a rack of dresses and is transported back to her childhood home. As she relives memories with her sister, from childhood fun to teenage drama, Sally searches for the perfect gift.

Set to Richard Ashcroft’s “Sonnet,” the ad shows the joy of finding the perfect gift. It’s a heartwarming story with a nostalgic feeling that makes you smile. Towards the end of the ad, Sally picks the perfect present and shares a sweet moment with her sister. In 2024, John Lewis also offers a chance for aspiring musicians to cover “Sonnet” for the Christmas Day advert.

Disney Christmas Holiday Advertisement – The Boy & The Octopus

Disney Holiday Short – The Boy and The Octopus

Disney never fails to put a smile on our faces. Be it the Disney shows, movies, or advertisements, they all just spread a vibe of joy and happiness. Disney UK released its 2024 Christmas short film, The Boy and the Octopus. In this holiday short, a young boy forms an unlikely friendship with an octopus during the holidays. The octopus helps him feel less alone, adding a touch of fun and magic to his Christmas. They share moments like decorating the tree, watching festive movies, and enjoying all the special holiday traditions.

This creative Christmas advertisement shows how unexpected friendships can brighten our lives. It’s a sweet reminder that the holiday season is about sharing time with those who make us happy.

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Lidl – A Magical Christmas

Best Christmas Commercials – Magical Christmas | Lidl Ireland

Lidl’s 2024 Christmas ad, directed by Oscar-winning Tom Hooper, beautifully highlights the joy of sharing. The story in the ad begins with a young girl noticing a boy on the sidelines, cold and without a hat, as others enjoy sledging. Later, after helping an elderly woman with her bags, the woman gives the girl a bell and encourages her to make a wish. During her family’s festive dinner, the girl wishes for the boy to receive a Lidl Christmas hat, which comes true, showing the magic of kindness.

In line with this message, Lidl has reopened its Toy Bank scheme for 2024, aiming to donate over 100,000 toys to children this year who might not otherwise receive a gift. Additionally, Lidl has launched a festive truck tour across nine UK cities, offering giveaways, festive food, and free samples, featuring Lidl employee-turned-Santa lookalike Nick.

Waitrose Sweet Suspicion Ad

Best Christmas Commercials – A Waitrose Mystery | Christmas Advert 2024

Waitrose’s 2024 Christmas ad kicks off with a festive mystery that keeps viewers hooked. On Christmas Day, the beloved No.1 Waitrose Red Velvet Bauble Dessert goes missing, and Detective Matthew MacFadyen is called in to solve the case. With a star-studded cast of suspects, including a grandmother and a hostess, the ad keeps you guessing. As you try to guess who took the dessert, Waitrose shows off its tasty holiday food, perfect for celebrations.

This is just part one of a two-part story, with the second part set to reveal the thief. Waitrose cleverly mixes fun and mystery with delicious holiday food, making this ad stand out this season.

Marks & Spencer Christmas Ad 2016

Best Christmas Ads – Marks & Spencer Advertisement

M&S Christmas advertisement in 2016 was quite different from the usual. They made an appealing appearance of Mrs Claus in the ad.

The ad begins with a small boy named Jake. He and his sister are seen quarrelling over small things. Before Christmas, Jake decides to gift his sister something. So, he writes to Mrs Claus about it.

Mrs. Claus decides to fulfil Jake’s wish herself and deliver beautiful red shoes for his sister. The ad shows that apart from Santa, Mrs Claus is there to fulfil some special requests.

This advertisement made so many people cry and feel the emotions presented. This is how the brand showed that it is always there to listen to its customers.

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Coca-Cola Christmas Ad 2020 – ‘The Letter’

Best Christmas Ads – Coca-Cola Advertisement

In 2020, Coca-Cola decided to keep its Christmas ad away from the topic of the pandemic. Instead, they showed a beautiful relationship between a father and daughter.

The ad begins with a small girl giving her dad a letter to post to Santa Claus. But he forgot to post the letter. So, decides to go on a challenging journey to the North Pole. He is seen facing various harsh conditions in his way.

In the end, when the letter opens, it has a small and sweet wish in it. It says, “Dear Santa, please bring Daddy home for Christmas.”

Coca-Cola, with this ad, delivered a simple yet emotional message. The message was that this Christmas, give something that only you can give. It showed us the importance of togetherness during the festivals.

Apple’s Christmas Advertisement – ‘The Song’

Best Christmas Ads – Apple Advertisement

The brand Apple likes to keep its ads like its products simple yet attractive. It surely knows how to be creative and thoughtful but also simple at the same time. In 2014, Apple made an ad showing a young girl preparing a gift for her grandmother.

In the ad, the girl uses her iPhone to record her grandmother’s old records. Using Apple’s technology, she created a duet with her grandma’s records. The girl then gifted it to her grandmother. It was a thoughtful ad that developed an emotional connection among the audience. It is considered as one of the best holiday ads.

For the year 2021, Apple has used another creative way to promote itself during Christmas. The ad doesn’t show any Apple devices. The only thing is that it was created with iPhone 13 Pro.

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Disney’s Christmas Advertisement 2020

Best Christmas Ads – Disney’s Advertisement

Disney created an animated short film for their 2020 Christmas ad. The ad revolves around Lola and her favorite toy- Mickey Mouse.

At the beginning of the ad, Lola’s father gifts her the toy. Later in the ad, she gifts her toy to her granddaughter. Mickey Mouse begins to symbolize Lola’s childhood in these years.

The ad produced an emotional angle for the audience. It showed the importance of relationships and childhood memories. It was a beautiful advertisement that touched the hearts of the viewers. It is regarded as the best Christmas advertisement of all time.

Amazon Christmas Advertisement 2021 – ‘Kindness, The Greatest Gift’

Best Christmas Ads – Amazon Advertisement

Amazon has come up with its latest Christmas advertisement. The theme revolves around the acts of kindness by strangers.

In the ad, a young girl is seen getting overwhelmed by her daily activities in the post-pandemic times. She is seen to be struggling to deal with study deadlines, partying, and the city traffic.

The ad then shows that her neighbor notices her being alone. After that, they both are sitting in a park, where the neighbor lady is feeding birds. Both of them share a smile.

The lady then gifts the girl a bird feeder from Amazon. This act of kindness by a stranger has touched the hearts of the audience. It is one of the most beautiful Christmas advertisements that illustrate the importance of kindness.

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KFC Christmas Ad – KFC Red Hot Christmas

Best Christmas Ads – KFC Advertisement

KFC’s Red Hot Christmas commercial promotes their limited-time menu item, Red Hot Chicken – a spicy fried chicken available during Christmas. The advertisement features a family enjoying a traditional Christmas meal with a spicy twist. They are all seen relishing the spicy flavor of KFC’s Red Hot Chicken. The ad also has a catchy jingle that highlights the chicken’s spiciness.

The KFC Red Hot Christmas advertisement effectively connects with viewers’ emotions by portraying the joy of sharing a special meal with loved ones. The family’s contagious smiles and expressions of satisfaction create a sense of warmth and togetherness, reminding viewers of the true meaning of Christmas. The spicy element adds a touch of adventure and excitement, appealing to those who seek a more thrilling holiday experience.

John Lewis Christmas Ad 2011

Best Christmas Ads – John Lewis Advertisement

I have encountered some of the most captivating and memorable Christmas advertisements created by John Lewis, a prominent UK department store. These ads are unique because they combine beautiful music and movie-like storylines to showcase the magic of gift-giving in just 90 seconds. What’s remarkable about them is that they convey a poignant narrative without words.

One particularly noteworthy Christmas advertisement from John Lewis, dating back to 2011, stands out as a masterpiece in this genre. It is praised for its unique twist and the emotional climax it builds, creating a truly heartwarming and memorable viewing experience. The ad captures the festive spirit and leaves a lasting impression, making it a standout among the John Lewis Christmas advertisements collection.

Hershey’s Christmas Ad – Christmas Bells

Best Christmas Ads – Hershey’s Advertisement

The Hershey’s Kisses – Christmas Bells Advert is a commercial that has become a timeless classic since its debut in 1989. Amongst the flurry of holiday advertising, it stands out as a captivating symbol of the Christmas season, thanks to its heartwarming charm and mesmerizing animation. It is considered one of the shortest and best Christmas ad ever produced.

The success of the ad lies in its simplicity. There is no dialogue or complex storyline, and the focus remains solely on a heartwarming performance by a group of Hershey’s Kisses that have been transformed into a handbell choir. As the Kisses sway and jingle to the tune of “We Wish You a Merry Christmas,” they create a magical spectacle that evokes nostalgia, warmth, and togetherness.

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Microsoft Christmas Ad – Let There Be Peace on Earth

Best Christmas Ads – Microsoft Advertisement

In 2015, Microsoft launched a touching advertisement titled “Let There Be Peace On Earth” during Christmas. The ad stood out for its unconventional approach of mentioning Apple while conveying a message of peace despite the long-standing rivalry between the two tech giants. The ad’s message was to promote peace and unity during the holiday season.

As the Microsoft employees gathered near Apple’s office, they engaged in a heartwarming moment by singing a carol alongside children. The lyrics emphasize the desire for peace on Earth, echoing, “Let there be peace on Earth and let it start with me.”

The advertisement’s message urges advertisers and marketers to acknowledge the potency of positive and unifying themes. By highlighting the concept of “Let there be peace, and let it start with me,” the commercial aims to evoke warm and cozy emotions that align with the spirit of the festive season. It underscores the significance of extending gestures of friendship, a universally appreciated sentiment, particularly during the holiday season. Festive advertising can help attract more customers and spread holiday cheer.

Lenovo Christmas Ad – The Joy Of Giving

In this heartwarming video ad by Lenovo, the narrative begins with a kind gesture from a poor old man crafting a wooden horse for a little girl. Touched by the moment, the girl brightens the old man’s Christmas. At the spot where he sleeps on the sidewalk, the girl places a gift and a Christmas tree, using a Lenovo Yoga 3 Pro Tab to project lights, attracting more gifts from passersby. The video culminates with the old man waking up to the festive surprise.

The ad’s genius lies in using the Yoga Tab 3 Pro’s in-built projector, seamlessly integrating the product into the storyline. The video beautifully captures the spirit of Christmas, emphasizing the joy of giving during the festive season, and is one of the best Christmas commercials ever.

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Conclusion

Christmas is the time when happiness seems to be blowing in the air. A good Christmas advertising is that which adds up to this happiness. The ads that develop an emotional connection tend to attract more consumers.

Every Christmas, almost every brand comes up with a new advertisement. These festive ads help the brands to attract more consumers. But some ads develop a bond with the consumers and stay in the heart forever. Thus, the relationship between Christmas and advertisements is like cookies and Choco chips. It sweetens up the festive vibe a bit more.

FAQs

What are the best Christmas ads?

Apple’s Christmas Advertisement – ‘The Song’ and Coca-Cola’s Christmas Advertisement – ‘The Letter’ are a few of the best Christmas ads.

What makes a good Christmas commercial?

To make an effective Christmas ad, you should evoke an emotional reaction in the audience or make them chuckle. The ad should be memorable and worth sharing with others.

What is the oldest running Christmas commercial?

M&M (1996), Campbell’s Snow Man (1993), Corona Christmas (1990), I’ve Fallen and I Can’t Get Up (1989), and Tootsie Pop (1970) are some of the oldest running Christmas commercials.

December 13, 2024
Top 22 Viral Marketing Examples
The number of netizens accessing the internet has increased with the arrival of JIO in India as it offers low-cost data plans and cheaper smartphones, which let them surf the world easily. Due to this, more people are found to be active online.

Taking an edge over this, various companies come up with unique marketing strategies in order to make their brand viral. One of those strategies is known as Viral Marketing.

Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services.

It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.

Top Viral Marketing Campaigns

Some of the best examples of viral marketing campaigns are:
1. Zoom Virtual Background Challenge

Zoom Virtual Background Challenge – Viral Marketing Examples

When people got stuck at home due to Covid-19, Zoom came up with a great social media campaign contest and giveaway.

Zoom, a video conferencing platform, had come up with a Virtual Background Competition in March 2020. It introduced the monthly competition for remote workers. They could share videos or pictures using Zoom’s virtual background feature. A monthly competition with three prizes per month.

How did Zoom perform? Over 50,000 people signed up just to take part in the competition. Another great thing was customer value-added service. This campaign brought new people to Zoom and got them to explore different features. A good way to make sure customers learn and recommend further.

This campaign became the most successful viral marketing campaign on social media in 2020.

2. Apple: Shot on iPhone

Shot on iPhone – Viral Marketing Examples

Being an iconic brand in the market, even Apple requires a marketing strategy that would help them retain their customers. With the launch of the iPhone X, Apple put out its ‘Shot on iPhone’ campaign to promote how amazing their cameras were.

The company focused on the “selfie” aspect that people can share on social media, which created a huge buzz among people. They find it a great product. The camera quality made people start filming and creating content. These beautiful pictures do not have any direct link to the brand except for the tag – Shot on iPhone.

People have started sharing the Shot images and videos on iPhone. The campaign became a great hit because of the memes. Apple has successfully portrayed itself as the best camera phone for all camera lovers or content creators out there.

Again, this is an innovative way to remind their presence and the quality of their products.

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3. Dove Real Beauty Sketches Campaign

Then, there is another viral marketing campaign brought by Dove. In 2004, Dove came up with the Real Beauty Sketch campaign. The purpose of the campaign was to let women know that they’re more beautiful than they think.

In this video marketing, the artist draws two sketches of a woman – one that she herself helps him to create and another described by somebody. The video went viral globally by spreading the brand message and belief in confidence.

Dove conducted a study and analyzed that only 2% of women considered themselves beautiful. So, they conceived the idea of using real women rather than models for their ads. The marketers tried to deeply touch the emotions of the people through this campaign. It reached a high point in 2013 which was watched over 114 million times within a month. The third most successful shared ad of all time!

A little bit of market research and addressing customer pain points can achieve phenomenal results.

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Red Bull – Red Bull gives you wings

Red Bull Gives You Wings – Viral Marketing Example

A name without which the list of the most viral marketing examples would be incomplete is Red Bull. Red Bull’s “Red Bull Gives You Wings” campaign, launched in 1992, has become one of the most iconic slogans. The ads often show people doing extreme things like skydiving, showing how Red Bull helps them push their limits.

The animated ads, with characters growing wings after drinking Red Bull, have become a key part of the brand. With the campaign reaching over 170 countries, it has lasted for over 30 years. Red Bull’s consistency in messaging has made this campaign one of the most recognisable and impactful in the history of marketing.

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4. iHeartDogs: 0% off

iHeartDogs is a company that was established for the purpose of social welfare. Every time people buy their products, they donate meals to dog shelters. Keeping to their core, the company started running ads on Facebook to attract more people to donate.

The campaign said that they would provide nothing for buying their products. Instead of discounts, they promised to double donations from purchases made over the weekend. They launched a 0% off campaign from Black Friday to Giving Tuesday. The ad on Facebook read 0% off, but the company ended up quadrupling sales.

They had aimed to provide meals to 100,000 dogs in need but ended up providing 200,000 instead. The sales were four times more than expectations, with over 500,000 people reaching out from just Facebook. As the cause was social, it went viral on social media.

5. Twitter’s Launch Campaign

Twitter (Now X), a microblogging platform, has set a great example of viral marketing.

The South by South West (SXSW) conference brings together thousands of millennials interested in music, interactive media, and film every year. The SXSW is held in Austin, Texas. Twitter, as a startup, negotiated with the organizers to place huge screens around the venue. These were updated with real-time messaging, and attendees with Twitter accounts participated in the campaign and promoted the brand.

This created a massive impact, demonstrating the arrival of a new social media age. Twitter gained a new reputation and many new subscribers who wanted to become part of something new. Thus, overall a very successful viral marketing campaign.

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6. Uber’s Launch Campaign

Another great example of viral marketing incidentally took place in Austin, Texas.

Uber became a social sensation at the South by South West festival. They offered free rides to attendees during the conference and festival. This created a sensation during the event, and people started discussing it on social media. Wouldn’t you? Everyone wants to experience free service, and that too in such a style! The deluge of information back and forth was so much that a social media platform collapsed.

Targeting the right people at the right time is very important. Young participants of SXSW no doubt took to social media, and in no time, it went viral.

7. Spotify Co-marketing with Facebook

Spotify Co-Marketing With Facebook – Viral Marketing Examples

Ever wondered how Spotify achieved such fame in a short time?

Spotify, a startup founded in Sweden in 2008, provides audio streaming and media services. It had started with free service for UK customers in February 2009, and by September, it had to halt free service and rely on invite-only. Then in 2011, it initiated co-marketing with Facebook to solidify its position. A personal playlist can be published on a user’s Facebook page; at the same time, another user can listen to it with a single click.

As of the second quarter of 2021, Spotify has 165 million premium subscribers worldwide and is available in more than 15 countries, including the UK, the US, and the MENA region. This is another great example of how a simple collaboration with social media has made the startup go viral and increased users, especially where services are based on a Freemium model.

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8. Dropbox Referral Offer

Another great example of viral marketing was set by Dropbox. Dropbox is the go-to cloud storage service to save your files and data. The best part is that once stored in a virtual space, you can share and sync your files without the hassle of sending attachments individually.

They set a great example of affiliate marketing that went viral. Dropbox offered 500 MB of free storage for every referral and signup by an existing customer. What happened? Well, Dropbox saw registration shoot up by 60%. Even now, a major part of new customers is derived from word of mouth.

By offering a reward to an existing customer, they achieved effective marketing by customers and a great loyal customer base. And when most of your customers are businesses, their reach is huge. Dropbox has over 500 million users as of 2016 and is poised to cross over a billion users soon.

It is not always necessary to come up with funny content to become viral. The company can reach a larger audience even by offering that customers are ready to accept.

9. “I Want Mint” Badge

I Want Mint Badge – Viral Marketing Examples

If you talk about the startups that received so-called overnight success, then Mint is one of them. Mint proved that with its unique marketing strategy and great product for content creators. Mint used its blogs to create awareness and gave special benefits to users who put “I Want Mint” badges on their blogs or social media pages. That was great free advertising!

They were able to make customers feel special without spending money. From this badge, Mint got free advertising on 600 different blogs from both normal people and influencers. Further, achieved recognition as providing useful information and being concerned about users. This way, it attracted more users and bloggers to write blogs on Mint for free.

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[/tag/digital-marketing/] to reach out to a large target audience, consumers
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10. ALS Ice Bucket Challenge

ALS Ice Bucket Challenge – Viral Marketing Examples

This Ice Bucket Challenge is also known as the ALS Ice Bucket Challenge. The campaign was started to promote awareness of the disease Amyotrophic Lateral Sclerosis and encourage donations to research. Many big personalities like Bill Gates, Oprah Winfrey, and Justin Bieber took part in the campaign to raise awareness. It is one of the best examples of viral marketing.

They have been seen pouring a bucket of ice water on their heads either by themselves or someone else, which attracted people around the world to take part in the campaign. The campaign went viral on social media and helped the organization raise over $220 million. It became the fifth most popular Google search in Google 2014. Even after the campaign, the donations to ALS remained 25% higher than a year before the campaign.

ALS was able to raise awareness by breaking the mold and doing something out of the box.

11. Pepsi – Halloween Advertising

Pepsi Halloween Advertising – Viral Marketing Examples

Pepsi‘s advertising campaigns for Halloween have been highly successful in capturing the public’s attention and generating buzz for the brand. One of their most notable accomplishments was the 2013 “Cola-Cola” ad, which featured a can of Pepsi wearing a red cape, clearly referencing Coca-Cola’s iconic branding. The ad’s humor and clever wordplay resonated with audiences, making it a viral sensation.

Another successful Pepsi Halloween campaign was the 2017 “Monster Mirror” stunt. In partnership with Odeon Cinemas, Pepsi installed augmented reality mirrors in cinema restrooms. When moviegoers looked into the mirrors, they were transformed into various Halloween characters, such as clowns, werewolves, and zombies. The interactive experience was a fun and engaging way to promote Pepsi during the spooky season.

Their Halloween advertising campaigns have been consistently successful, helping the brand achieve several key objectives, including increased brand awareness, positive brand association, enhanced customer engagement, viral marketing success, and competitive advantage.

12. Oreo – Dunk In The Dark Campaign

Oreo Dunk In The Dark Campaign – Viral Marketing Examples

Oreo’s “Dunk in the Dark” campaign was a brilliant example of real-time marketing that capitalized on an unexpected event to generate massive buzz for the brand. During Super Bowl XLVII in 2013, a power outage plunged the stadium into darkness. Within minutes, Oreo’s social media team seized the opportunity and tweeted a simple yet effective message: “Power out? No problem. You can still dunk in the dark.” The tweet, accompanied by an image of a solitary Oreo cookie against a black background, went viral instantly.

The “Dunk in the Dark” campaign was one of the successful viral marketing campaigns for Oreo. The tweet was retweeted over 15,000 times and liked over 20,000 times on Facebook. The campaign also generated significant media coverage and led to a surge in Oreo sales.

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13. Domino’s – Domin-oh-hoo-hoo

Domino’s Domin-oh-hoo-hoo – Viral Marketing Examples

Domino‘s “Domin-oh-hoo-hoo” campaign was a smart and efficient viral marketing tactic that aimed to encourage group ordering and re-engage customers as the world emerged from the pandemic. The campaign centered on a catchy yodel, “Domin-oh-hoo-hoo,” which served as a call to action for ordering pizza with friends and family. The campaign was highly effective in creating buzz and generating sales for the company, and it helped to strengthen customer loyalty.

The campaign was a resounding success for Domino’s, achieving its objectives of increased brand awareness, enhanced customer engagement, promoted group ordering, rejuvenated brand image, and measurable sales growth. The campaign’s success highlights the power of viral marketing to achieve tangible business outcomes.

14. Cadbury’s – Gorilla

Cadbury’s Gorilla – Viral Marketing Examples

The iconic Cadbury‘s Gorilla commercial of 2007 remains etched in the memories of many. Set to the familiar tune of Phil Collins’s “In the Air Tonight,” the advertisement features a gorilla passionately playing the drums. Concluding with the tagline “a glass and a half full of joy,” it suggests that consuming Cadbury’s brings happiness.

This ad, crowned the UK’s favorite by Marketing Magazine, stands out for its unconventional approach and wild creativity, earning affection from viewers. Interestingly, the director revealed that the idea was initially rejected before winning over the team with its immediate and emotional impact. This underscores the effectiveness of campaigns that defy norms and evoke strong emotions.

The commercial’s success lies in the perfect blend of creativity, a catchy, well-known song, and the inclusion of a remarkably lifelike gorilla. Cadbury’s reported a boost in profits, affirming the commercial’s positive impact on their brand.

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15. Snickers – You’re Not You When You’re Hungry

Snickers You’re Not You When You’re Hungry – Viral Marketing Examples

Snickers’ “You’re Not You When You’re Hungry” campaign is a prime example of a successful viral marketing strategy that effectively tapped into a universal human experience – hunger-induced mood swings. The campaign’s core concept was simple: people tend to become exaggerated versions of themselves when hungry. This relatable theme was brought to life through a series of humorous commercials that featured everyday people transforming into outlandish caricatures of themselves when they failed to satisfy their hunger pangs. The tagline ‘You’re Not You When You’re Hungry’ perfectly encapsulated the campaign’s message, making it instantly recognizable and memorable.

The commercials were entertaining and resonated with audiences on a deeper level as they touched on a common human struggle. The campaign’s impact extended beyond mere entertainment, as it successfully linked hunger-induced mood swings to the need for a Snickers bar, positioning the product as a solution to these temporary personality changes. The campaign’s global reach, celebrity endorsements, and catchy tagline further amplified its impact, transforming it into a cultural phenomenon and cementing Snickers’ position as a brand that understands and empathizes with consumers.

16. Wendy’s – Chicken Nugget Retweet Challenge

Wendy’s Chicken Nugget Retweet Challenge – Viral Marketing Examples

Wendy’s Chicken Nugget Retweet Challenge is a remarkable example of a viral campaign, masterfully leveraging social media engagement and gamification to generate immense buzz for the brand. In 2017, Wendy’s initiated a challenge on Twitter, asking users to retweet a post to determine the number of retweets required to win a year’s supply of chicken nuggets. This seemingly simple concept ignited a viral phenomenon, with users actively retweeting the post to achieve the seemingly impossible goal of 18 million retweets.

The Wendy’s Chicken Nugget Retweet Challenge, counted among notable viral content examples, was a resounding success, showcasing the power of viral marketing to generate buzz, increase brand awareness, and drive positive brand associations. The campaign’s creative concept, gamification elements, ambitious goal, social media engagement, and active involvement from Wendy’s all contributed significantly to its remarkable success.

17. Coca-Cola’s “Share a Coke” Campaign

Coca-Cola’s “Share a Coke” campaign – Viral Marketing Examples

In 2011, Coca-Cola launched the “Share a Coke” campaign, which was a revolutionary viral marketing strategy that changed the way brands interact with customers. The campaign’s main idea was straightforward but impactful: to replace the iconic Coca-Cola logo with popular names on bottles and cans, thereby urging people to share a Coke with their loved ones. This approach was a huge success, resulting in increased brand engagement and consumer satisfaction.

The personalized bottles created a sense of belonging and recognition, making each Coke feel unique and special. People eagerly sought out their names and those of their friends and family, sharing their discoveries on social media platforms. The campaign’s emotional appeal resonated with consumers on a deep level, creating a lasting connection with the brand. Moreover, the campaign’s adaptability allowed it to evolve over time, incorporating popular nicknames, titles, and even cultural references, ensuring its relevance to diverse audiences worldwide.

18. Dollar Shave Club

Dollar Shave Club – Viral Marketing Examples

Dollar Shave Club’s 2012 viral marketing campaign, featuring a humorous and relatable founder pitching his company’s affordable razor subscription service, became an instant sensation, revolutionizing the shaving industry and establishing Dollar Shave Club as a household name. The campaign’s success can be attributed to its ability to combine humor, relatability, social media amplification, direct-to-consumer approach, and authenticity to connect with consumers on a deeper level.

The campaign’s humor and relatability were key to its virality, making it one of the notable viral content examples. The founder’s self-deprecating style and candid approach to shaving-related woes resonated with viewers, making the brand approachable and memorable. The catchy tagline, “Our blades are f***ing great,” and the clear call to action, “Get your first shave for $1,” enhanced the campaign’s effectiveness.

19. L’Oréal – Because You’re Worth It

L’Oréal Because You’re Worth It – Viral Marketing Examples

L’Oréal‘s “Because You’re Worth It” tagline, introduced in 1997, resonates with women worldwide and drives brand loyalty. The tagline’s success lies in empowering women with a simple yet powerful message of self-worth and confidence, which transcends boundaries and adapts to changing trends.

The tagline’s effectiveness is evident in its significant benefits to L’Oréal. The tagline has increased brand awareness, fostered a positive brand perception, enhanced customer loyalty, driven sales growth, and impacted women’s self-perception and empowerment worldwide. It has become a cultural touchstone, inspiring women to embrace beauty and worth. Overall, L’Oréal’s “Because You’re Worth It” tagline is a testament to the power of meaningful messaging and emotional connection in creating successful and enduring marketing campaigns.

20. Nike – Just Do It

Nike Just Do It – Viral Marketing Examples

Nike‘s “Just Do It” campaign, launched in 1988, brought about a revolution in advertising with its simple yet powerful message of empowerment and motivation. The tagline’s universality and relatability resonated with people of all ages, backgrounds, and athletic abilities, inspiring them to take action and strive for their goals. The campaign’s emotional connection, association with renowned athletes, and cultural impact further amplified its reach and influence.

Nike’s “Just Do It” campaign has been tremendously advantageous for the company. The campaign has played a pivotal role in increasing brand recognition, improving brand image, and leaving a lasting cultural impact. The campaign’s consistent and adaptable approach has ensured its continual relevance, making it a symbolic representation of personal accomplishment and a source of motivation for future generations. Overall, Nike’s “Just Do It” campaign serves as a powerful example of how impactful messaging and emotional connection can lead to successful and long-lasting marketing campaigns.

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McDonald’s – I’m Lovin’ It

McDonald’s I’m Lovin’ It Viral Marketing Campaign

McDonald’s “I’m Lovin’ It” campaign, launched in 2003, is one of the most popular viral marketing examples of all time. The catchy jingle, written by Justin Timberlake, and its simple and quirky message connected with the customer globally, helping McDonald’s create a strong brand identity. It spread through TV, digital media, and in-store promotions, becoming viral in no time and increasing customer engagement.

The campaign’s success was also due to its local adaptations. McDonald’s worked with regional celebrities and influencers to make the message feel personalized. This strategy made “I’m Lovin’ It” not just a slogan but a symbol of McDonald’s global reach and connection with its customers.

Conclusion

Marketing is an essential element for any business, startup, or established organization to tell customers how awesome their product is and why they should buy it. There are innovative ways to promote your product. Now that you know the various examples of viral marketing campaigns, you can apply this to make your brand go viral and reach a larger target audience. Not all viral campaigns have to be funny or shocking. It can go viral for both positive and negative reasons if you can deeply touch customers’ emotions by spreading the brand’s message.

FAQs

What is viral marketing?

Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services. It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.

Why is viral marketing important?

Viral marketing is important as it helps to reach a larger target audience, which results in increased sales revenue.

What is a viral marketing example?

One of the examples of viral marketing is the ALS Ice Bucket Challenge. Many celebrities and big personalities agreed to dump a bucket of ice water on their heads to raise awareness of ALS and generate donations. The ice bucket video created a huge sensation on social media that enormously increased awareness of ALS.

How do you carry out a viral content marketing campaign?

8 Secrets to go viral on Social Media are:
- Master the target audience
- Select the appropriate social media platform
- Create content with high engagement
- Time content for maximum reach
- Boost visibility with advertising
- Partner with a social media influencer
- Measure performance to create better campaigns in the future
- Provide a clear call to action
What is the best viral marketing campaign?

The Best viral Marketing Campaigns of all time are:
- Nike: “Just Do It”
- Apple: “Get a Mac”
- Pepsi: “Is Pepsi OK?”
- IHOP: “IHOb”
- Absolut Vodka: “The Bottle”
- Red Bull: “Stratos”
- Marlboro: “The Marlboro Man”
- Dos Equis: “The Most Interesting Man in the World”
What kind of content goes viral?

The contents that are based on trending topics and are capable of evoking intense emotional responses are likely to go viral.

How many companies use buzz marketing?

There are many companies that use buzz marketing. Ranging from Dunkin’ Donuts and Domino’s Pizza to Unilever, Spotify and others use buzz marketing.
December 5, 2024
Carlsberg Marketing Strategy: The Winning Formula Behind ‘Probably the Best Beer in the World’
Carlsberg, one of the world’s most renowned beer brands, is synonymous with quality, innovation, and a commitment to excellence.

Popularly known to the world – sustainability is a core pillar of Carlsberg’s identity, reflected in its ambitious “Together Towards Zero” program, which targets zero carbon emissions, zero water waste, and responsible drinking. Recent years have seen the company embrace digital transformation and leverage cutting-edge marketing strategies, such as experiential campaigns and AI-powered chatbots, to enhance customer engagement.

Carlsberg’s approach to brewing emphasizes refinement and betterment, evident in its constant pursuit of improving taste, reducing environmental impact and contributing to societal welfare. Whether through the reinvention of its pilsner or its cultural philanthropy, Carlsberg remains a symbol of craftsmanship and progressive values, making it a beloved brand across generations and markets worldwide. In this StartupTalky article, we will learn about Carlsberg’s marketing strategies that have helped shape its global success and enduring legacy.

Carlsberg – Target Audience
Carlsberg – Marketing Mix
Carlsberg – Key Marketing Strategies
Unique Features of Carlsberg Marketing Strategies
Carlsberg – Marketing Campaigns

Carlsberg – Target Audience

Carlsberg – Target Audience

Carlsberg employs a nuanced marketing approach, leveraging psychographic and geographic segmentation to appeal to diverse consumer preferences across the alcoholic and non-alcoholic beverage sectors. The brand adopts a differentiated targeting strategy, tailoring its offerings to specific customer groups to meet varied needs. Its positioning strategy emphasizes user benefits and product class, underscoring Carlsberg’s rich heritage, premium quality, and distinct flavors.

Marketing campaigns by Carlsberg have been designed to resonate with different audience archetypes, such as the Rebel, targeting individuals who defy norms and embrace bold choices.

The brand has also effectively aligned itself with football culture, creating strong associations with game nights and major football events, enhancing its appeal to sports enthusiasts.

Additionally, Carlsberg has strategically engaged female shoppers, broadening its audience and diversifying its consumer base.

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Carlsberg – Marketing Mix

Carlsberg’s marketing approach combines innovation and strategy to maintain its global appeal and resonate with diverse audiences. Let’s break it down:
1. Product: Think variety! Carlsberg isn’t just about its iconic beer. Its lineup includes ciders, soft drinks, and even bottled water, ensuring there’s something for everyone while keeping the focus on quality and tradition.
2. Price: Premium vibes, anyone? Carlsberg’s pricing reflects its commitment to offering a high-end experience. It’s all about serving those who appreciate a touch of luxury in every sip.
3. Place: With a presence in over 140 countries, you’re likely to spot a Carlsberg product wherever you go. Strategic distribution ensures the brand is always within reach, no matter where you are.
4. Promotion: Carlsberg knows how to get the word out! From catchy advertisements and dynamic social media campaigns to solid PR efforts, they make sure their message hits the mark and keeps the audience engaged.
By seamlessly blending these elements, Carlsberg not only meets customer expectations but also keeps the brand fresh and relevant across global markets.

Carlsberg – Key Marketing Strategies

Over the decades, Carlsberg has promoted memorable slogans, from “Probably the best beer in the world” to “That calls for a Carlsberg.” These phrases don’t just resonate—they embody Carlsberg’s essence: a beer for life’s memorable moments.

Founded in 1847, Carlsberg’s flagship beer, Carlsberg Pilsner—also known as Carlsberg Lager—was launched in 1904 by Carl Jacobsen, a man as passionate about quality as he was about aesthetics. No wonder every detail, from the brewery architecture to the beer label, was meticulously crafted.

Danish artist Thorvald Bindesbøl, a pioneer of Art Nouveau, designed the iconic Carlsberg label. The crown signifies Carlsberg’s premium status, while the hop leaf highlights its commitment to natural ingredients. This attention to detail wasn’t just about branding—it was about building a legacy.

A Tale of Partnership and Expansion

Carlsberg and Tuborg joined forces in 1903, recognizing that Denmark’s beer market was too small to sustain their ambitions. After World War II, they set their sights abroad, focusing on Europe and Asia. By the 1970s, exports had tripled, solidifying Carlsberg’s global footprint.

To achieve this, Carlsberg leaned heavily on innovative marketing. In 1973, the now-legendary tagline “Probably the best lager in the world” was coined for the UK market. Created by Tony Bodinetz, it captured imaginations worldwide and remained the cornerstone of Carlsberg’s branding until 2011.

Carlsberg wasn’t just about taglines—it embraced multimedia. From Orson Welles voicing TV ads in the 1980s to featuring in the iconic film Ice Cold in Alex, Carlsberg cemented itself in popular culture with the slogan “Worth waiting for.”

Reinvention Through Bold Moves

In 2011, Carlsberg launched a new tagline, “That calls for a Carlsberg,” aimed at energizing the brand’s appeal. This global campaign spanned 140 markets and even included a dramatic TV ad, The Spaceman.

Then came 2019, when Carlsberg did the unthinkable: it turned its famous tagline on its head. In the UK, where sales were struggling, it launched the audacious campaign, “Probably not the best beer in the world.” The move was a masterstroke, sparking conversations on social media and re-engaging its audience. Following the buzz, Carlsberg introduced the reimagined Danish Pilsner, emphasizing quality with a creative mix of digital, roadside, and rail ads.

Sponsorships That Score Big

Carlsberg has long paired its marketing with strategic sponsorships. From the FIFA World Cup in 1990 to UEFA Euro tournaments and English Premier League teams like Liverpool FC and Arsenal FC, Carlsberg has embedded itself in the hearts of sports fans—many of whom are loyal beer enthusiasts.

Even in India, Carlsberg recognized cricket’s unmatched popularity and sponsored the IPL franchise Kings XI Punjab, connecting with a massive, cricket-crazy audience.

The Legacy Lives On

Carlsberg’s story is one of resilience, reinvention, and an unyielding commitment to quality. With bold campaigns, iconic partnerships, and a rich heritage, Carlsberg continues to be at the heart of celebrations worldwide.

Mastering Experiential Marketing and Social Media

Carlsberg’s marketing genius often lies in its ability to connect with audiences through clever campaigns and experiential moments. One standout example is the ‘Probably the Best Poster in the World’ campaign in London’s Brick Lane. The innovative poster not only promoted the brand but also dispensed free beer, drawing crowds and creating a massive buzz on social and mainstream media. It showcased Carlsberg’s knack for engaging consumers in memorable, real-world experiences.

On Twitter, Carlsberg excels at blending humor, cultural relevance, and brand loyalty. Notable examples include heartfelt tributes to Liverpool legend Steven Gerrard. With captions like “#ProbablyTheGr8est Captain in the World”, the tweets highlighted Carlsberg’s creative use of hashtag hijacking to honor Gerrard while strengthening its own brand identity.

The brand also leverages its platform to encourage meaningful connections. Campaigns like #UnplugToReconnect during Earth Hour urged users to log off social media, grab a Carlsberg, and spend quality time with friends.

In addition, Carlsberg infuses its feed with witty infographics, such as one playfully portraying its founder as “probably the world’s first hipster”. By combining experiential marketing with engaging social content, Carlsberg continues to prove it’s (probably) one of the most innovative brands in the world.

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Unique Features of Carlsberg Marketing Strategies

Marketing, Innovation and Sustainability: The Carlsberg Blueprint for Growth

Carlsberg’s campaigns are bold and creative, from the 1973 tagline “Probably the best lager in the world” to the 2019 twist “Probably not the best beer in the world.” These efforts capture attention, spark curiosity, and deliver meaningful messages with a twist, showcasing the power of innovative marketing. Carlsberg’s growth relies not only on creativity but also on a strong strategy that includes strengthening local brands, leveraging global icons, and executing with excellence.

Strengthening the Core

Carlsberg aims to lead the beer category while expanding into adjacent segments. Key efforts include:
- Excelling in Execution: Meeting customer expectations, boosting market share, and introducing innovations.
- Harnessing Digital Power: Using digital tools for better customer segmentation and personalized interactions.
- Driving Innovation: Refreshing offerings and adapting to consumer trends. The “Funding the Journey” culture ensures efficiency by optimizing supply chains, controlling costs, and tracking performance.
Seizing Opportunities for Growth

Carlsberg identifies growth opportunities in:
- Craft and Specialty Beers: Tapping into demand for unique brews.
- Alcohol-Free Options: Catering to mindful drinking trends.
- Asian Markets: Strengthening presence in a booming beer market.Strategic partnerships, such as those with Tuborg, Orkla, and Marston’s PLC, enable market penetration and portfolio diversification.
A Vision for a Sustainable Future

Carlsberg’s “Together Towards Zero” program focuses on:
- Zero carbon emissions.
- Eliminating water waste.
- Promoting responsible drinking.
- Fostering a zero-accident culture. By addressing global challenges like climate change and water scarcity, Carlsberg blends profitability with purpose.
A Legacy of Action

Through bold campaigns, smart partnerships, and sustainability initiatives, Carlsberg remains a leader in the beer industry. Its focus on adaptation, innovation, and calculated risks ensures continued relevance and growth.

Carlsberg’s SAIL’27 Strategy: A Blueprint for Market Leadership

Carlsberg’s SAIL’27 strategy charts growth and transformation, refining its focus with the updated Accelerate SAIL approach. This strategy emphasizes long-term growth, targeted investments, and efficiency improvements despite global disruptions.

Key Pillars of the Accelerate SAIL Strategy
- Premium Growth Expansion: Investing in premium brands, that outperform mainstream offerings, to boost revenue and margins.
- Driving Digital Transformation: Enhancing sales, value management, and supply chain productivity with digital tools.
- Cultivating a Growth-Oriented Culture: Rewarding calculated risk-taking, refining talent strategies, and aligning incentives with growth objectives.
- Commitment to ESG Goals: Advancing goals in carbon reduction, regenerative farming, water conservation, and diversity through the Together Towards ZERO and Beyond program.
Carlsberg’s updated strategy showcases its resilience and focus on premium growth, digital transformation, and sustainability, securing its position for long-term success.

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Carlsberg – Marketing Campaigns

Visual Advertising

Carlsberg #HappyBeerTime Campaign

Carlsberg blends digital innovation with audience interaction in its campaigns. The BarBandits campaign featured a beer tap linked to a real-time screen, where visitors posted photos with #BarBandits for a chance to win a free beer. Similarly, the #HappyBeerTime campaign enhanced digital engagement.The Can Beer… series highlights Carlsberg’s cultural and scientific milestones, such as commissioning the Little Mermaid statue in 1909 and innovations like isolating yeast cultures and creating the pH scale. Its messaging also emphasizes sustainability, focusing on reducing carbon emissions and conserving water.By merging its reputation as (probably) the best beer with themes of innovation, philanthropy, and responsibility, Carlsberg cements its socially conscious image. That calls for a Carlsberg!

TV Advertising

Tuborg’s “Open to More”

“Open to More” Tuborg Ad Campaign

Tuborg launched “Open to More,” a global campaign celebrating exploration. The Open Live ChatBots on Facebook Messenger guided users to hidden spots in their cities through the eyes of celebrities and influencers. A 30-second film, directed by Nez and created by Ben Buswell and Andrew Singleton, complemented the chatbot, reinforcing Tuborg’s ethos, “Open to more since 1880.”

“The Delivery” by Carlsberg

“The Delivery” Carlsberg Ad Campaign

Part of the Betterment campaign, The Delivery stars Mads Mikkelsen cycling through Denmark, reflecting on betterment with examples like the Danish Christiana bike, their twist on the classic pastry, and Carlsberg’s balanced Pilsner.The film celebrates Danish innovation and Carlsberg’s commitment to quality and improvement.

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FAQ

What is Carlsberg brand positioning?

Carlsberg positions itself as a premium beer brand, focusing on quality, heritage, and sustainability with the tagline “Probably the best beer in the world.”

What is Carlsberg main product?

Carlsberg’s main product is Carlsberg Lager, a premium pilsner beer.

What does the Carlsberg symbol mean?

The Carlsberg symbol features an elephant for strength and a hop leaf representing beer quality and ingredients.
November 30, 2024
The Best Black Friday Marketing Campaigns of All Time
You might think Black Friday advertising is just about yelling “SALE!” and endless discount banners. The reality is quite different. Black Friday has produced some of the most creative marketing campaigns we’ve seen. Brands like Samsung created reverse auctions while Patagonia took an anti-consumerism stance. These approaches showed that Black Friday advertising goes beyond price cuts.

These campaigns turned a simple discount day into something bigger – a cultural phenomenon. Some brands took bold steps. They raised prices when others lowered them. They connected shopping with social causes. A few brands even told their customers not to buy anything. Here we look at some state-of-the-art campaigns that did more than boost sales – they reshaped our view of Black Friday completely. These campaigns teach us valuable lessons about creativity, courage, and marketing that shape retail strategies today.

Samsung’s Reverse Auction Campaign (2022)
Patagonia’s ‘Don’t Buy This Jacket’ Campaign (2011)
Google’s #BlackOwnedFriday Initiative (2020-2022)
TWOJEYS Casino Heist Campaign (2020)
McDonald’s ‘Mistake’ Tweet Campaign (2017)

Samsung’s Reverse Auction Campaign (2022)

Samsung’s Reverse Auction Black Friday Campaign

Samsung redefined Black Friday advertising with a game-changing concept in 2022. The company turned traditional discounting upside down by launching a reverse auction platform that gave customers control over pricing.

Campaign Strategy and Implementation

The concept was simple yet revolutionary. Samsung’s reverse auctions started at full retail price and dropped until someone placed a bid or the price reached INR 83.77. This was different from traditional auctions where prices go up. The platform came with several features:
- Dynamic content and live bidding capabilities
- Up-to-the-minute price drops visible to all participants
- Automatic bid processing system
- Mystery product reveals to keep excitement high
Premium products became available through this unique pricing model. These included the 85″ QN900B Neo QLED 8K Smart TV (RRP INR 1,005,104.69) and Galaxy Z Fold4 (RRP INR 209,330.49).

Consumer Response and Engagement

The auctions generated tremendous enthusiasm. Over 51,600 people signed up to participate. Customers grabbed products at significant discounts:
- Smart Monitor M8 UHD went for 49.7% off RRP
- The Freestyle Portable Projector sold at 46.5% off RRP
The industry recognised this breakthrough approach. The campaign won multiple prestigious awards including Silver Cannes Lions for Data-Driven Direct Strategy and Use of Digital Platforms, along with Bronze Cannes Lions for Consumer Goods and Small-Scale Media.

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StartupTalkyVidhi Punamiya

Patagonia’s ‘Don’t Buy This Jacket’ Campaign (2011)

Patagonia’s ‘Don’t Buy This Jacket’ Black Friday Campaign

Patagonia shocked the advertising world during Black Friday 2011. While other retailers slashed prices, they ran a full-page New York Times ad with an unusual headline: “Don’t Buy This Jacket.”

Campaign Message and Values

The campaign showcased Patagonia’s steadfast dedication to environmental responsibility. The brand boldly revealed their best-selling R2 jacket’s environmental cost:
- 36 gallons of water consumed (equivalent to 45 people’s daily needs)
- 20 pounds of carbon dioxide emitted (24x the jacket’s weight)
- Two-thirds of its weight in waste produced
This message lined up with their mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.”

Marketing Strategy and Execution

Simple yet powerful describes the campaign’s execution. A full-page ad displayed their popular jacket next to detailed environmental data. The Common Threads Initiative made this Black Friday advertising stand out by asking consumers to:
- Buy only what they need
- Repair what breaks
- Reuse or recycle everything else
The campaign’s influence reached way beyond the reach and influence of immediate sales. Yvon Chouinard, Patagonia’s founder, observed: “Every time we’ve done the right thing, it’s ended up making us more money.” Many brands now follow similar value-driven approaches, showing that environmental responsibility and business success can go hand in hand.

Patagonia became the trailblazer of environmentally responsible Black Friday campaigns. They continued this tradition through initiatives like their 2016 campaign, where they donated 100% of Black Friday revenues to environmental protection groups.

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Google’s #BlackOwnedFriday Initiative (2020-2022)

Google’s #BlackOwnedFriday Initiative

The 2020 COVID-19 pandemic devastated businesses worldwide. Yet it sparked one of the most meaningful Black Friday marketing initiatives. Google turned the year’s biggest shopping day into a powerful movement that supported Black-owned businesses as they fought to survive.

Campaign Development and Goals

A harsh reality sparked this initiative: 41% of Black-owned businesses had shut down during the pandemic. Google partnered with the US Black Chambers, Inc. to build a campaign that went beyond traditional advertising. They set out with clear objectives:
- Build long-term economic strength
- Help people find businesses through Google products
- Reshape consumer shopping habits
Social Impact and Reach

The campaign grew remarkably. It featured partnerships with renowned artists like Wyclef Jean, Ari Lennox, and Keke Palmer. The 2023 version turned “100% Pure Love” into “100% Black-Owned” – a perfect blend of culture and purposeful marketing.

Business and Community Results

Participating businesses saw exceptional growth. GROUNDED, one featured business, saw its Instagram traffic jump by an incredible 3000%. The program introduced useful tools such as:
- Black-owned business badges on Google Maps and Search
- AI-powered Product Studio to create better product images
- A dedicated microsite showcasing Black-owned products
This campaign stands out in Black Friday advertising because of its dedication to permanent change. Google built a support system that helps Black entrepreneurs year-round, instead of focusing on just one day of sales.

“Where America spends their dollars really can make change,” became more than words – it grew into a movement that changed how people think about conscious shopping during the holidays.

TWOJEYS Casino Heist Campaign (2020)

TWOJEYS Casino Heist Campaign

Black Friday advertising reached new heights when TWOJEYS, a Spanish unisex jewellery brand, turned their 2020 campaign into a Hollywood-style heist film.

Creative Concept and Execution

The brand created an amazing 5:40-minute movie with a star-studded cast. Actor Oscar Casas, model Jessica Goicoechea, YouTuber Nil Ojeda, and singer Lil Moss teamed up with TWOJEYS founders to tell a thrilling story about a €10 million jewellery heist from a casino bank.

These production elements stood out:
- Cinema-quality filming that matches Hollywood standards
- A story that keeps viewers on the edge of their seats
- Natural placement of brand elements
- Entertainment and marketing that work hand in hand
Campaign Success Metrics

The results were a big deal as they meant traditional Black Friday marketing standards were left in the dust. The first 24 hours showed:
- 5,000+ new orders came flooding in
- An incredible 5 million Instagram views
- Brand awareness skyrocketed across European markets
- Engagement rates hit record levels for a jewellery brand
This campaign stands out because it took Black Friday advertising from basic promotional content to must-watch entertainment. TWOJEYS proved that great storytelling can turn advertising into something people want to watch and share. Sometimes the best way to boost sales is to give people something they truly enjoy.

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McDonald’s ‘Mistake’ Tweet Campaign (2017)

McDonald’s ‘Mistake’ Tweet Campaign

The best marketing wins sometimes come from apparent mistakes. Our team analysed one of the most intriguing Black Friday advertising moments. McDonald’s posted what looked like an incomplete tweet: “Black Friday **** Need copy and link****.”

Social Media Strategy

A social media nightmare at 2 AM turned into a masterclass in brand management. McDonald’s took a potential PR crisis and reshaped the scene into marketing gold. The tweet stayed live for hours, which showed remarkable restraint in crisis management.

Their response strategy turned out brilliant:
- They managed to keep the tweet instead of deleting it
- They followed up with a clever self-deprecating response
- They utilised the moment to show brand authenticity
The way competitors joined the conversation fascinated us. Wendy’s, known for their social media wit, couldn’t resist jumping in, which amplified the campaign’s reach even further. The “mistake” created more awareness than any planned Black Friday marketing could have achieved.

Brand Engagement Results

This campaign’s success taught us valuable lessons about modern marketing:
1. Authenticity Wins: The human element of the “mistake” struck a chord more than polished marketing
2. Quick Thinking Matters: Their follow-up tweet about needing McCafé coffee first showed the perfect brand voice
3. Engagement Over Perfection: The imperfect tweet created more interaction than their typical promotional content
This case turned from a potential crisis into a textbook example of modern social media marketing. Brands have tried to copy this “authentic” approach, but McDonald’s accidental success showed that the best Black Friday advertising comes from embracing imperfection rather than chasing perfection.

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Final Thoughts

Successful campaigns shared key ingredients: they stayed true to their values, had a clear purpose, and knew their customers well. Samsung created excitement with reverse auctions while Google’s #BlackOwnedFriday showed how technology could drive social change. McDonald’s proved that authentic imperfections appeal more than perfect marketing. Barnes & Noble reminded everyone that physical stores still create unique experiences.

These stories teach crucial lessons about marketing today. Brands need to stand for something real, take bold creative risks and build real relationships with customers instead of chasing quick profits. The numbers tell the story – Patagonia’s sales grew 30% after asking people not to buy their products. TWOJEYS got 5,000 orders through creative storytelling.

StartupTalky’s Instagram page offers great content, reels, case studies, memes and more to help you learn about retail breakthroughs and marketing insights.

Black Friday’s future belongs to brands that build meaningful customer connexions while staying authentic. These campaigns prove that customers notice and respond when brands dare to be different and true to themselves.

FAQ

What are some of the best Black Friday marketing campaigns in history?

Some of the best Black Friday marketing campaigns of all time are:
- Samsung’s Reverse Auction Campaign (2022)
- Patagonia’s ‘Don’t Buy This Jacket’ Campaign (2011)
- Google’s #BlackOwnedFriday Initiative (2020-2022)
- TWOJEYS Casino Heist Campaign (2020)
- McDonald’s ‘Mistake’ Tweet Campaign (2017)
What sells the most on Black Friday?

Electronics, home appliances, clothing, and toys are the top-selling categories on Black Friday.

How do you run a successful Black Friday campaign?
1. Start early with teaser campaigns.
2. Offer exclusive deals and discounts.
3. Use email and social media for promotions.
4. Ensure a seamless checkout process.
5. Leverage urgency with limited-time offers.
November 18, 2024
Flipkart Marketing Strategy That Made It Lead The Indian Ecommerce
India’s mega unicorn, Bengaluru-based Flipkart, is about to list in the US market. Sachin Bansal and Binny Bansal, the founders of Flipkart, are former IIT Delhi graduates. They quit their lucrative positions at Amazon to pursue their startup dreams. As a result, in October 2007, Flipkart started its journey to sell books online. Essentially, their concept was simple: clients placed book orders on Flipkart, and the company delivermarled them to their doorsteps.

The founders of Flipkart began their journey in a 2 BHK apartment and only shipped 20 packages in their first year. In the initial days, the two former Amazon employees often had to go deliver the packages by themselves to maintain a ‘just in time’ chain. However, soon, their efforts and ideas picked up the pace, and they were able to make their startup one of the best in India today. A more drastic change in fortune came with one of the world’s largest internet deals when the US-based Walmart acquired a 77% stake in Flipkart with $16 billion.

Once rejected by Google, co-founder Binny Bansal’s dream is to challenge Google India in a revenue war. The Walmart-backed Flipkart hit a new revenue milestone of $5.83+ billion amid the pandemic odds in FY2021. Flipkart’s Marketing has always been its strength, and its ability to come up with fresh and exciting campaigns helps it attract customers. Here, we will check how the bookselling website of the Bansals has transformed its strategy to set itself up as the big-billion behemoth that changes India’s shopping culture.

Flipkart’s Unique Marketing Strategies to Ramp-up the Domestic Sales
STP Analysis of Marketing
Flipkart and the Covid-19 Battle
Marketing Campaigns of Flipkart

Flipkart’s Unique Marketing Strategies to Ramp-up the Domestic Sales

Risk management or loss management is the key component of every new business at the budding stage. Flipkart, the most popular Indian eCommerce platform now, began with books, a product row with high margins, minimal maintenance, and easily transportable commodities. Books are likewise non-perishable objects with no diminishing worth over time. In the early days, when shipments were low, the company didn’t have to keep inventory because books could be ordered straight from wholesalers based on customers’ number of orders.

As we know, early birds always have a survival advantage. So, it started with a need-gap analysis of the Indian market. Let’s see Flipkart’s marketing strategy from every aspect that contributed to its success:

Flipkart Private Limited Revenue (FY2017 – FY2023)

Flipkart is one of India’s major eCommerce companies. Flipkart recorded revenue of over INR 560 billion in fiscal year 2023, reflecting a 9% rise over the previous year. This expansion is being driven by a variety of factors, including increased eCommerce usage in India, the expansion of Flipkart’s product selection, and the company’s emphasis on personalization and customer service.

Promotional Channels

Flipkart Promotional Channels

The following are the promotional channels that Flipkart uses as a part of its marketing strategy:
- Social Media Marketing – Flipkart can’t ignore powerful tools like social media. Apart from sponsored pages, Flipkart has a large following and heavily emphasizes social media. Flipkart has about 10 million Facebook fans, 4.2 million Instagram followers, 2.9 million Twitter followers, and so on as of October 2023.
  Flipkart offers several different handles for different products or categories, such as fashion, tech, books, furniture, and now groceries. It uses social media, feedback, queries, and reviews as a valued customer system. Problem-solving skills with immediate response through social media enjoys trust. It uses emotional stories in social media. Creating engaging content on its social media handles is one of the major marketing strategies of Flipkart.
- Affiliate Marketing Tactics – Affiliate marketing is a type of performance-based advertising in which a person receives a share of profit for promoting a product or service or for recommending Flipkart’s items. Flipkart’s strategy is to delegate the task of advertising its items to associates, who were paid a portion of the profit for selling the items. Affiliate program members market the products directly or indirectly through their blogs, videos, or other means. Flipkart offers 5% to 12% commission as per their cash cow products.
- Innovative Marketing Campaign – Marketing campaigns with various taglines also beefed up sales. Flipkart uses campaigns like “Itne May Itnaaaa Milegaa,” “Budget Se Mukt,” “Gen E, Let’s Raise a Generation of Equals,” “India ka Fashion Capital,” and “Munna Bhai and Circuit.” It has always involved emotional, joyful, or vivid messages to cover all the sections of society.
Flipkart Marketing Campaigns
- Productive and Eye-Catching Advertisements – Advertisement is a psychological game. But here also, the billion-dollar Flipkart made a balance between celebrity endorsement and using a new face to build up a down-to-earth image. So that the average person or non-user can become used to their system; apart from this, it modifies advertisements according to the culture, festivals, and flavors of diversified India. It also observed special days like Independence Day, Women’s Day, or Children’s Day, with lucrative prices cut off for that segment of customers. Creating innovative advertisements is an important element of Flipkart’s promotion strategy.
- Search Engine Optimization Strategy – Flipkart, India’s largest online retailer, has invested much in optimizing its platform for search engine rankings. Every time someone searches for a product, Flipkart shows among the top two results, and this is all because Flipkart has invested much in SEO.
  Flipkart examines people’s top searches, then selects the top keywords and generates web page URLs for them. Flipkart’s marketing strategy to ensure its website ranks is excellent. They also receive backlinks from over 66 million distinct domains, which is simply astounding. All of these backlinks serve as a foundation for Flipkart to rank first on search engines.
- Personal Touch and Commoner’s Brand Image – Since its inception, Flipkart has ensured surprise delivery by founders, making gift packs for particular customers on special days. Indians are insane about the personal touch, gifts, wishes, etc. So, the company focuses on personal approaches. India is obsessed with Bollywood, and Flipkart is taking advantage of this to raise awareness about its image and promote its platform and products.
  But now the company wants to get into a ‘commoner’ image to lure the OTT-addicted, ‘Game of Thrones’ lovers, the rational next-gen. Bollywood hardly makes sense to them. So, strategists uniquely use unknown faces.
- Search Engine Marketing (SEM) – Customers nowadays search for things on Google, and if you’re not among the top results, you’re missing out on a huge opportunity. As a result, Google Ads are beyond question. Flipkart advertises mostly on search and shop promotions, carefully considering and focusing on the proper keyword combination. Google Ads is a way for eCommerce platforms to draw consideration towards their foundation by appearing on a list of products at various phases. SEO copyright strategy helps get top search engine rank.
- Content Marketing – Flipkart creates content like buying guides, product reviews, and trend analyses on its blog and other platforms. This helps build trust with customers by offering useful information. The blog also highlights Flipkart’s reliable service, even in tough situations, and promotes popular products. Overall, this strategy improves the customer experience and strengthens Flipkart’s reputation as a dependable, customer-focused online store.
- Storytelling Strategy Flipkart uses storytelling in its social media campaigns to create emotionally engaging content that connects with its audience. This approach is a key part of its overall marketing strategy.
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Customer-Friendly Initiatives

Flipkart Customer-Friendly Initiatives

The following are some of the customer-friendly initiatives that Flipkart uses as a part of its marketing strategy:
- Customer Relationship Management – CRM is one of the major components of marketing strategy. Flipkart’s strategy of applied sales forces automation to help customers guide and decide, cloud software solutions, demographic analysis, purchasing behavior, browsing history monitoring, tracking sales leads, and converting confused customers into loyal ones. It is a 360° effort around the customers to create awareness to end up with sales goals.
- COD and EMI facility – Their groundbreaking cash-on-delivery offering helped them gain trust among skeptical Indian clients who had only just discovered the benefits of online shopping. Moreover, Flipkart was among the few eCommerce companies that took COD risk on an experimental basis. As a form of protection against India’s numerous logistical challenges, this allowed customers to obtain their things before paying for them.
  Easy EMI options push the confused customer to a potential buyer. Flipkart convinces the customer that EMI is to increase affordability without hampering their monthly budget or putting any major cost burden on them.
- Out of Cash Options (Buy Today, Pay Later) – In this world, when your best friend can deny credit during an emergency, but not the dear friend Flipkart.
  After the COD movement, the Flipkart builders decided to allow the ‘Pay Later’ option for more people to shop on the site. It is one of the most effective marketing tactics for attracting new customers. Pay Later allows you to make online purchases quickly and easily. Customers who have been committed or appeared loyal to Flipkart for a long time have been selected to benefit from this opportunity.
- Exchange Offer or Bonus Redeem- One of the most effective marketing tactics for expanding the customer base is to offer discounts. Customers who receive a discount are more likely to become long-term customers, as everyone, rich or poor, enjoys receiving discounts. Suppose a company offers a discount in the early years; in that case, it will undoubtedly be the market leader in the future. Flipkart has followed this marketing plan to become the market leader in today’s online industry.
  It also offers easy exchange options in various segments, making the platform a trusted one by Indian customers.
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- Easy Refund and Replacement Policy – Flipkart also offers a product replacement service if a consumer receives damaged or incorrect goods, and in case of a refund, it credits the entire amount to the customer’s bank account within 2 to 3 days. This method is particularly vital if an eCommerce platform wants to sustain itself in the market for a long time and create customer confidence. The company also offers very robust customer care support to cater to the grievances of their customers.
- Flipkart Assured and Quality Checked Products – In the initial period, it struggled with fake sellers, poor quality products, wrong products, and broken delivery issues. Their strategist came out with powerful initiatives like ‘Flipkart assured.’ Flipkart Assured, India’s first speed and quality assurance program, ensures that customers receive high-quality products in the shortest time possible. Their grocery part ensured 7-step quality check products. The logistics staff have worked hard and focused on minimizing product damage across the supply chain.
Work Culture and Seller Satisfaction Strategy

Flipkart Seller Satisfaction Strategy

The marketing strategy of Flipkart is driven by employees, the prime assets of organizations. A good work culture with healthy competition and less corporate politics is what ensures productivity. Professional social media giant Linkedin hailed Flipkart’s work culture and flagged it as the most preferred place of work in India. Many Flipsters and ex-employees also expressed admiration for their work culture on Quora. The company is also super popular for its employee-friendly paternity policy.

The seller or supplier is the key component of the entire logistic chain as the eCommerce giant is not the producer but creates a marketplace where buyers and sellers can meet. So, it is important to have satisfied sellers to minimize product quality issues. A good seller will guarantee good quality that makes the customers happy, and this is what the main purpose of a great marketing strategy is. Thus, Walmart’s Flipkart gives equal importance to its customers and sellers, which makes it a successful and popular platform.

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Efficient Distribution Channel Strategy

Flipkart has over 80 warehouses in India where it may hold products after receiving them from retailers and quickly transfer them to customers. Flipkart also has other hubs for packing, branding, sorting, and more. The most important aim of Flipkart’s marketing is to ensure fast delivery to win the trust of customers, and this can be done by selecting a good and efficient distribution system and chain.

Flipkart’s Expansion Strategy

Merger acquisition or business buyout is not only a policy to reduce competition but also a great marketing strategy. Flipkart’s strategy has been to acquire many of its small competitors to kill competition, and sometimes, its acquisition is to boost logistics tech advantages or make a new entry. For example, it acquired ANS Commerce, eBay India, and Myntra (the king of the online fashion industry) to fight with rivals. To diversify itself, Flipkart has also made deals with the med platform SastaSundar and the ticket booking application Cleartrip. All this brings up the platform in the eyes of people and, hence, a great marketing strategy.

So, Flipkart is the big fish that eats little fish for its diversified expansion.

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STP Analysis of Marketing

A balanced strategy is chosen for STP (Segmentation, Targeting, and Positioning) analysis of Flipkart segmentation, pricing, and targeting analysis. Flipkart works as a middleman and sells from books to bikinis, so their targeting is not fixed. Similarly, the pricing also rotates as per product quality brand. However, it claims many products under MRP and discount rates.

Flipkart targets anyone who uses the internet but does not have time to shop. Though its target audience is spread across numerous market sectors since consumers of all demographic backgrounds can find products that appeal to their interests, 75% of its audience falls between the ages of 16 and 55.

Flipkart uses behavioral and psychographic segmentation tactics to segment the market and adapt to customers’ shifting requirements and wants. Flipkart’s positioning has helped it to become one of the most successful eCommerce companies in India. It is a popular choice for shoppers of all ages and income groups, and it is known for its wide range of products, affordable prices, and convenient shopping experience.

Flipkart and the Covid-19 Battle

Unprecedented adversity turned into a lucrative opportunity for Flipkart. At first, the company faced problems during work-from-home culture due to the systematic shift of human and tech resources and a struggling delivery system due to the lockdown.

But every dark cloud has a silver lining. It created the Programme management team and ensured cashless delivery without any touch. The Flipkart family took care of employees, vendors, frontline workers, and consumers during the tough time of the pandemic. The company tied up with the Uber drivers for smooth delivery. The Walmart-owned company announced a 46 crore medical supply donation for India to help common people out of the internal ecosystem. Internal vaccination drive, strict COVID norms, or strong insurance for employees bring out their safety concerns.

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Marketing Campaigns of Flipkart

Flipkart Big Billion Day

Flipkart Big Billion Day – Flipkart Marketing Campaigns

Flipkart Big Billion Day is an annual sale event sponsored by Flipkart. It is one of India’s largest shopping festivals, with enormous discounts on a wide range of merchandise.
Flipkart Big Billion Day is usually held in October and lasts several days. Flipkart offers discounts on a wide range of products during the sale, including smartphones, laptops, electronics, clothes, and home appliances. During the sale, the company also offers a variety of additional deals and promotions, such as flash sales, coupons, and cashback offers. This is the biggest promotional strategy of Flipkart.

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India ka Fashion Capital

India ka Fashion Capital – Flipkart Marketing Campaigns

India ka Fashion Capital is a prominent marketing campaign that highlights the company’s extensive fashion goods offering. The campaign, which features celebrities such as Ranbir Kapoor and Alia Bhatt, emphasizes Flipkart’s position as a one-stop shop for all the newest fashion trends.

Flipkart Kidults Campaign

Flipkart Kidults Campaign – Flipkart Marketing Campaigns

Flipkart’s “Kidults” marketing strategy focuses on the distinct demands and desires of young adults in India. The campaign includes a series of advertisements depicting young adults conducting ordinary activities in a humorous and lively manner. The advertisements frequently use humor and exaggeration to emphasize that, despite their age, young adults are still young at heart.

The “Kidults” campaign has had great success in reaching out to young adults in India. The advertisements are accessible and humorous and speak to the unique issues and opportunities that young adults in India confront. The campaign also helped Flipkart establish itself as a brand that understands and responds to the demands of young adults.

FlipGirl Campaign

FlipGirl Campaign – Flipkart Marketing Campaigns

Flipkart’s FlipGirl campaign is a marketing effort that stars Bollywood actress Alia Bhatt as FlipGirl, a superhero. The ad attempts to promote Flipkart’s diverse product offering, quick delivery, and commitment to making buying accessible to all Indians.

The FlipGirl campaign is a series of advertisements in which FlipGirl comes to the aid of individuals in distress. FlipGirl saves a man from being hit by a car in one commercial by handing him a replacement phone just in time. In another commercial, FlipGirl saves a woman from being late for work by delivering a new pair of shoes just as she is about to leave the house.

Frequently Bought Together Campaign

Frequently Bought Together Campaign – Flipkart Marketing Campaigns

It’s a marketing strategy that recommends products that are frequently purchased together. The promotion is founded on the observation that customers are more willing to buy things that they know go well together.

The campaign includes a series of recommendations that appear on product pages and during the checkout process. For example, if a consumer is looking at a smartphone product page, Flipkart may recommend a case, headphones, or a charger. Alternatively, if a consumer is checking out with a grocery order, Flipkart may propose a dessert or snack to complement the products they have previously chosen.

#MultiPurposePurchase

#MultiPurposePurchase – Flipkart Marketing Campaigns

The #MultiPurposePurchase campaign from Flipkart is a multi-category promotion that encourages people to buy products from multiple categories in a single order. Customers can take advantage of the campaign by receiving discounts and other advantages on their purchases.

The promotion aims to boost Flipkart’s average order value and encourage customers to buy more products from the company. Flipkart can also use the campaign to cross-sell and upsell products to its customers.

Har Need Ke Liye Best Deals

Har Need Ke Liye Best Deals – Flipkart Marketing Campaigns

The campaign includes a series of advertisements depicting people from various walks of life locating the best prices on Flipkart. In one advertisement, a young woman is depicted purchasing a new smartphone at a reduced price. In another commercial, a family is shown saving money by purchasing all of their groceries on Flipkart.

The commercial also promotes Flipkart’s diverse product offering and its dedication to making buying accessible to all Indians. The advertisements depict people of diverse income levels and backgrounds searching for the greatest discounts on Flipkart.

Flipkart’s Special Occasion Campaign

Flipkart’s Special Occasion Campaign is a year-round series of sales and promotions commemorating major holidays and festivals. Discounts on a wide range of products, including cellphones, electronics, clothes, and home appliances, are often included in the promotion. Flipkart’s Special Occasion Campaign is one of India’s most popular shopping events. It is a fantastic opportunity for customers to receive fantastic prices on what they require and desire.

Conclusion

The above-mentioned Flipkart marketing strategies, like social media marketing, catchy campaigns, advertisements, bonus redemption, out-of-cash options, etc., are responsible for making the company what it is today. It is not only proper planning but great execution that matters, too. This startup, which merely started as a bookselling platform, is now ruling the Indian eCommerce market with its effective marketing strategies. Thus, the platform has come a long way since its inception, and it also makes continuous efforts to stay in the market in its full prime.

FAQs

When was Flipkart founded?

Flipkart was founded in the year 2007 by Binny Bansal and Sachin Bansal.

What are some prominent acquisitions of Flipkart?

Some prominent acquisitions of Flipkart are:
- Myntra
- eBay
- Letsbuy
- SastaSundar
- ANS Commerce
- Yaantra
What is Flipkart Assured?

Flipkart Assured is a badge that can be found on certain products present on Flipkart’s platform. This means that the products are of high quality, have passed six precise quality checks, and are from its best sellers.

What is so famous about Flipkart’s marketing?

Flipkart is well-known for its collaborations. It also spends a lot of money on celebrity marketing and star power. Flipkart keeps collaborating with various famous figures from time to time.

What are the marketing strategies of Flipkart?

Flipkart indulges in both paid and organic marketing. Its main focus remains on marketing through digital channels like social media marketing, Google ads, etc.

Which are the most popular campaigns of Flipkart?

The most popular campaigns by Flipkart include:
- Big Billion Day
- Frequently Bought Together Campaign
- Kidults
- Itne Mein Itnaaaa Milegaa
- India ka Fashion Capital
September 4, 2024