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Tag: marketing campaign

  • Lucep – Plug It Into Your Marketing Campaign to Automate Lead Generation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Lucep.

    Initiating customers’ interest in your product is the foremost thing to do in marketing. Businesses in any industry have to generate leads to initiate their business. Lucep is a SAAS product that can be integrated into Facebook, Instagram, or Google campaigns to automate lead qualification. It connects the leads to the sales team and helps the business grow.

    Read the startup story of Lucep, its founders, the industries it is serving, the marketing strategy, and more about it.

    Lucep – Company Highlights

    Startup Name Lucep
    Headquarters Bangalore
    Industry SAAS
    Founders Kaiesh Vohra and Zal Dastur
    Founded 2014
    Website lucep.com

    Lucep – About
    Lucep – Industry
    Lucep – Founders and Team
    Lucep – The Idea and Startup Story
    Lucep – The Product and Service
    Lucep – Business Model and Revenue Model
    Lucep – Customer Acquisition
    Lucep – Marketing Strategy
    Lucep – Challenges Faced
    Lucep – Tools Used in the Company

    Zal Dastur – Co-founder of Lucep

    Lucep – About

    Founded in 2014, Lucep is a SAAS Startup to helps businesses in getting direct digital leads efficiently. It is a lead distribution platform.

    The Lucep mobile app helps your business connect directly with your digital leads. Businesses can plug Lucep into their marketing campaign to automate lead generation.

    Lucep – Industry

    EdTech (global market): USD 85 Billion in 2021, it is expected to reach over 230 Billion U.S. dollars by 2028, growing at a CAGR of 15% during 2022-2028.

    Automotive (India): Rs. 16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026.

    Real Estate (India): Expected to reach US$ 1 trillion in market size by 2030, up from US$ 200 billion in 2021.

    Banking (global market): The global digital banking market size was valued at $803.8 Billion in 2018, and is anticipated to reach $1610 Billion by 2027, growing at a CAGR of 8.9% during the forecast period.

    SaaS startups (India): $8 billion in 2021, poised to touch as much as $100 billion in revenues by 2026.

    Lucep – Founders and Team

    Kaiesh Vohra is the Co-founder and CEO of Lucep and Zal Dastur is the Co-founder and COO of the startup.

    “We don’t carry our personal prejudices or preconceptions when we sit down on a table to make a decision. I know Kaiesh since we were 10 and the bond that we share is beyond that of colleagues in an organisation…“It all started one evening when I was out with some friends, drinking, and Kaiesh called. He told me that he wanted to start off and that he wanted me to move to Bangalore and join him. He gave me 1 hour to respond. I made the call an hour later, and here I am”. – Zal Dastur, Co-founder and COO, Lucep

    Lucep – The Idea and Startup Story

    We handled several enterprise clients when we started off as a tech company to make calling queue management software, but in the process realised its unseen potential for SMEs. That is when the idea was born and we took it up right away. But then we were turned down by 3 major investors. Lucep is still bootstrapped.

    Lucep – The Product and Service

    Lucep is an automated lead response, qualification and distribution system that integrates into your existing marketing and sales technology stacks. The API can be consumed as needed, with the overall goal of improving your customer experience.

    For example, form fills from Facebook Lead Ads or Google Adwords landing pages can be picked up by Lucep instantly through our integration with the forms, and pushed through into a CRM, responded to instantly using automated lead qualification sequences, and distributed to the right sales team member(s) as a callback request.

    Lucep is still bootstrapped, and we send millions of leads to thousands of SMB and startup clients worldwide. At the same time, we are grateful for innovation support from companies such as Daimler and Metlife that has helped us develop dedicated solutions for them and other enterprise clients in the automotive, financial services, real estate and education sectors.

    Lucep is still bootstrapped, but we are now working with the world’s largest companies in the verticals where we already have dedicated solutions. Lucep’s servers route millions of leads to sales and customer service teams all over the world.

    Lucep – Business Model and Revenue Model

    Lucep callback app for SMEs – Pricing based on a per-user model, starting from $10 per month per user. Free trial available.

    Lucep automated lead qualification platform – One-time setup charges for platform usage, plus per lead cost based on channels selected. Custom pricing based on lead volume. Use our pricing calculator to figure out the cost per lead – https://lucep.com/get-a-quote.

    Lucep – Customer Acquisition

    The strategy for the first 30-50 users was to go after our own personal connections. Friends, family, ex-colleagues, and anyone we could think of that might find the tool useful. Once we got an understanding of which types of businesses and personas matched with our product and business then we started actively targeting people on LinkedIn with a compelling reason for them to talk to us. We used a combination of outbound calls and emails along with inbound from blogs, social media advertising, and email campaigns.

    Lucep – Marketing Strategy

    Our focus is on content marketing for inbound and email marketing for outbound, complemented by social media and event participation for raising brand awareness. As mentioned above, we have also participated in acceleration programs by Metlife and Daimler, which helped us develop enterprise solutions and generated more visibility and leads from companies curious to learn what kind of innovation we could bring to their sales processes. Most importantly, we make use of our own martech and sales app to improve and automate lead generation, response and qualification from our website, social, email and other digital channels.

    Lucep – Challenges Faced

    Our integration for a client required us to pick up social media form fills in a particular region and use our smart lead distribution algorithm to pipe the leads through instantly in real-time to the right sales team member in the right location nearest the customer.

    The problem was that their social media in that region did not generate that many forms fill for it to be worth investing in, and it looked to be a waste. Then they decided to run a paid social campaign to generate leads and see if it made any difference. The results showed a 21% increase in qualified leads, as compared to their other regions running the exact same campaign. Since then, we work with clients who are already running paid advertising campaigns to generate leads. This shows the ROI from using Lucep (between 20-50% more leads qualified) very clearly when compared to their previous campaigns.

    Lucep – Tools Used in the Company

    A few tools which they use to run the startups are:

    • Slack and Asana for team collaboration
    • Google Meet for meetings
    • Missinglettr for social media management
    • Apollo.io for email marketing
    • Pipedrive as a CRM
    • Lucep for lead acquisition, lead response, lead qualification and lead distribution to our own sales team.

    FAQs

    When was Lucep founded?

    Lucep was founded in 2014.

    Who is the founder of Lucep?

    Lucep was founded by Kaiesh Vohra and Zal Dastur in Bangalore.

    What does Lucep do?

    Lucep is used for:

    • Lead acquisition
    • Lead response
    • Lead qualification
    • Lead distribution

  • Analyzing Red Bull’s Popular Marketing Campaigns

    Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate the market with more than 40% market share. For Red Bull the marketing efforts always focuses on the audience first, and then comes their selling their products.

    Red Bull now leads with 24.9% share of the US energy drink market in 2019, selling more than 7.5 billion cans globally. They are able to achieve these numbers because they produce content which can be considered on par with the major publishers and also pulling off mind-blowing events making them one of the most talked about brands in the world. Red Bull is active on various social media platforms and different channels and use out of the box approaches and tactics in order to create content that is would give people the experience they would be interested in.

    Instead of following a traditional approach to mass market, Red Bull has generated awareness and created a brand identity by using extreme sport event series or campaigns such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stunts like stratos space diving project and stand out on its own. The company marketing also includes multiple sports team ownership from Formula One teams like Scudera Alphatauri, Red Bull Racing; Fooball clubs like FC Red Bull Salzburg, New York Red Bulls, etc. It also has many celebrity endorsements through its record label Red Bull Records.

    A Brief History of Red Bull
    The Target Audience of Red Bull
    The Marketing Strategy of Red Bull
    Red Bull’s Content Marketing Strategy
    The Analysis of Red Bull’s Marketing Campaigns
    The Impact of Red Bull’s Marketing Campaigns

    How marketing made Red Bull so big

    A Brief History of Red Bull

    The Red Bull logo and slogan
    The Red Bull’s logo and slogan

    Red Bull is an Austrian energy drink company created in 1987, when the Austrian entrepreneur Dietrich Mateschitsz was inspired by an already existing local energy drink which was sold in Thailand. The local energy drink was meant to help keep drinkers awake and alert. He took this idea, modified its ingredients to match the westerner’s taste buds, partnered with Chaleo Yoovidhya and together founded the Red Bull company in 1987 in Chakkapong, Thailand.

    The product was later taken to Austria where it had its first ground breaking success in no time and soon went international after it blew up in Hungary. When the company originally started it only had only a single flavor and regular or Sugar free formulas, a line of different fruit flavors were added by 2013. The company’s slogan is “Red Bull gives you wings.” Red Bull is currently in more than 170 countries energizing the population and raising the competition along the way. According to Forbes it is also the 61stmost valuable brand in the world.

    When Red Bull first came out, it was the first and only as back then energy drinks dint exist. And since traditional means of advertising was expensive, Red Bull had to come up with a different marketing strategy. They simply targeted their target audience which is 18 to 35 years old in different college parties, bars, coffee shops and even libraries. At these events and places the people were given free samples, which lead to the people talking and spreading the word about the product for free. Red Bull started sponsoring music festivals and sport event, campaigns and also created good quality content which got the company its fame.

    The Target Audience of Red Bull

    In order to understand the company’s market strategy and campaigns one must understand the company’s target audience, the important role it plays and how it reaches that target audience. According to Numerator, the target audience of Red Bull is predominantly between the ages of 18 to 34 year old, both male and female, who have an average to high income, likes sports, extreme sports and athletic events. Their customers can be defined as young, independent professional with big dreams and aspirations.

    Relevant information is also collected through customer surveys, field trials and focus groups, with the company ensuring that its buyer profile is consistently updated. This ensures that their strategies continue to be both relevant and effective at all times. Red Bull focuses on three significant tactics to attract its target audience:

    • Publishing quality content that is created by the marketing team in different media outlets that is consumed by their target audience.
    • Red Bull produces large scale publicity stunts that grabs attention of its audience and spreads the message of the products or company.
    • One of the most important tactic used by Red Bull is to sponsor and create events in various countries so it attracts its young audience.

    The Marketing Strategy of Red Bull

    Red Bull marketing strategy
    Red Bull marketing strategy

    Red Bull has control of over 70% of the $1.6 billion market, and owes its success to the company’s intensive unconventional marketing strategies. The company bases its marketing approach on promoting a high energy philosophy for the lives of its customers, by its advertisements and campaigns it promotes a way of life more than selling its product. Red Bull also has a young target audience which consists of the millennials, gen y and gen z, know what their target audience wants and utilize it in their marketing strategy.

    Red Bull sponsors a lot of events in various countries such as Red Bull music academy in the USA, parachutes in South Africa, Go-karting events in Kuwait, and many more from different countries in an effort to attract more target audiences as they usually attend events like these. It also works with influencers in the field and shares captivating content that inspires the young audience to be more active and adventurous. By doing all of this, Red Bull captivates authentic and loyal consumers as they are usually into athletics and sport events.

    Because of this effort everybody knows its slogan “Red Bull gives you wings”, as it is used across online and offline campaigns, televisions advertisements, newspapers and billboard ads. Some of their well-known strategies used for marketing are: using pickup trucks as mobile displays which were painted blue and silver with a giant can of the giant mounted on top of the vehicle. The products were designed to be eye-catching and were aimed at promoting the red bull brand as youthful and slightly off the wall.

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    Red Bull’s Content Marketing Strategy

    The Red Bull is known for its content marketing as it is exceptionally planned. They started it with covering topics that interest their target audience which is sponsoring and advertising extreme sports, concerts and music festivals. The second is to sell their brands but not force the audience to buy their energy drink.

    Their content is designed to make sure the reader enjoys the content not sells Red Bull. By doing this their audience will associate their product with the content that they love to consume. The third part of content marketing is to publish videos, blog post, pages and other types of content at different social media networking sites and channels that their target audience consumes content from.

    The Analysis of Red Bull’s Marketing Campaigns

    Earlier Campaigns

    Red Bull first gained a lot of attention because of its “Red Bull gives you wings campaign” which initially began in the 90’s. Because of this campaign the company sold 300 million cans between the years 1996 to 2006. After this the company began to sponsor sports events of mountain biking, wind surfing, snowboarding, skateboarding, kayaking, rowing, Formula 1 racing to even parkour, surfing, skating and break dancing the options were limitless and the company made use of it in campaigning its product.

    Red Bull also uses music concert, programs and videogames, commercial with famed celebrities, such as Eminem and sponsoring events like Red Bull “EmSee Battle Rap championships”. The company has also made history by just being the backing power to football and Formula 1 racing teams and events. For example, Sebastian Vettel’s four Formula 1 championships will be combined with Red Bull Racing.

    Stratos Space Diving Project

    Red Bull Stratos space diving project

    In the year of 2012, Red Bull hit the global headlines when it decided to try and break the record which at that time stood for 62 years. The company sponsored an event where an Austrian skydiver Felix Baumgartner to free fall jump from the Earth stratosphere in a helium balloon. This project was known as the stratos project, because Baumgartner had to fly approximately 39 kilometers (24 miles) into the stratosphere over New Mexico in a helium balloon before free falling in a pressure suit and then parachuting to Earth.

    After it became successful Baumgartner broke three records including being the first person to break the speed of sound during a captivating freefall that lasted for four minutes and 19 seconds. This event was live streamed through YouTube with the help of GoPro cameras and became the most viewed live stream and a mainstream media platform at that time. This event embodied the company’s slogan, the brand vision and supplied Red Bull with unique photography that would be used in its marketing campaign for years.

    Red Bull Campaigns in India

    Red Bull launched a limited festival edition in 2019 which elevated the company’s marketing strategy. The festival edition can came with a new flavor of the orange, while the company also created a contest #SpotTheCans. Where the customers had to go to their website and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. After finding them, one could redeem the vouchers and gift cards at the Reliance Fresh and Reliance Smart stores. The energy drink giant will hosted an engaging on ground, in store and on campus activations with the help of campus interns/ambassadors to increase the marketing of the company.

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    The Impact of Red Bull’s Marketing Campaigns

    The stratos project generated a huge number of media attention and a media coverage worth an estimation of tens of million, which would not be possible to reach just using the traditional marketing strategy. After this project the company increased 7% of its sales in just six months generating $1.6 billion and selling 5.2 billion cans in the following year.

    This project was successful because the company put science, engineering and a huge budget which was 1/10th of its annual global marketing budget which was $330 million to fund the project. This led the company to win a Sports Emmy in the category of an outstanding new approach to sports event coverage. The point of this project was to inspire the youth to use their wings and try doing what they taught was impossible and push the human boundaries.

    The total broadcast was over 3 hours long and the Red Bull’s logo was in every shot. The Stratos campaign is an extreme but excellent example of creative marketing, and the company’s commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly.

    FAQs

    What marketing strategy did Red Bull use?

    The marketing strategy used by Red Bull are:

    • Content Marketing
    • Sponsorships of Sports Events to drive brand awareness
    • Humoristic Advertising Approach

    Red Bull’s sponsorships and participation in extreme sporting events have played a key role in making it so popular.

    Who Are Red Bull’s target customers?

    Red Bull’s main target customers are young urban males.

    When was Red Bull founded?

    Dietrich Mateschitz founded Red Bull in 1987.

    Which is the most successful marketing campaign of Red Bull?

    The Red Bull Stratos campaign may be the most successful marketing campaign of all time.

  • How Does Category Design Help in the Success of Your Business?

    Surviving and thriving in the business world requires forward-thinking and innovation. Category design is a strategic approach that uses points of view to win customers and increase brand awareness. The traditional method of creating products followed by rigorous marketing doesn’t always guarantee results.

    If you’re looking to establish yourself in a certain niche, the category design principle is the way to go. Even in specialized niches, there’s a possibility of crowding. Category design helps create a unique company powered by unique processes and a great brand—ultimately achieving the ‘Category King’ title.

    The concept is premised on owning the market and tilting the thought process of your target clients in your favour. The mental shift in the appreciation of your brand is the end goal. In this article, we will talk about how category design helps businesses to achieve success.

    Harmonized and Laser Focus of Marketing Campaigns
    Discovering and Dominating New Category of Business
    Creating Dominant Products
    Tapping Into Existing and Working Systems
    Create Loyal and New Customers
    Impacting the Society Positively

    Harmonized and Laser Focus of Marketing Campaigns

    Marketing efforts and campaigns may contain different messages making it a trial and error method. The effectiveness of marketing efforts is a big success factor in a business. To dominate markets, a harmonized marketing campaign backed by a solid product can lead to ultimate success.

    One of the key marketing originators is your staff. A clear understanding of the Point of View (POV) can be beneficial in a variety of ways. This includes: –

    • Campaigns in Media– This will create an overall standard angle of blogs, messages in the radio and TV ads, and other assets such as influencer marketers.
    • Employee Marketing– They’ll have a harmonized way of tackling issues like customer service leading to brand authority.

    Brands that command markets use a standard way of doing things. Harmonized marketing messages can help a lot in achieving this.

    Discovering and Dominating New Category of Business

    Popular brands like Twitter, Coca-Cola, Airbnb, Uber, and Apple have one thing in common. They take time to study the market, develop a product that answers the needs and create a winning and unique marketing campaign.

    These companies don’t necessarily create new inventions. For instance, taxi services existed before, but Uber’s business model was created to meet a certain market need. This propelled them to become a global household brand.

    Creating a mind shift and new demand is what revolutionizes markets. Airbnb for instance is a unique service that offers cheaper alternative accommodation for guests around the world. Since it was launched in 2008, it has hosted 400 million guests and is present in 191 countries.

    The huge success of these unique companies is inspired by daily problems. These companies leverage existing technology, existing industries, and marketing platforms to monopolize these categories.

    Creating Dominant Products

    In a bid to make money in business, people tend to go with the flow. This leads to continued production of mediocre products, shrinking value to the customers, and, ultimately, poor response from the market.

    Listed below are ways in which great and legendary products are created and established: –

    • Study Competitors– This is an old principle but it’s very important in any business for success. Look at the model of operation to spot areas of improvement. Sealing loopholes in a competitor’s product can be a springboard to a great product.
    • Customer Pain Points– Words on the street, online reviews, and professional reviewers can help discover product ideas. Category design aims at creating products that offer genuine and niche solutions.
    • Product Presentation– Packaging products to dominate markets involves branding messages and an overall presentation that seals the existing loopholes.

    Using category design, your product can achieve the dominant player status. This is achieved through a thorough product development cycle.

    Tapping Into Existing and Working Systems

    One of the biggest reasons for creating businesses is making revenues, profits, and generating wealth. To shorten the journey to success, re-inventing an old principle doesn’t always translate into revenue. If a business can use the already existing models and systems, it’s much better.

    Let’s look at two businesses that utilized this model to succeed.

    • Netflix– Netflix and other similar programs made watching movies and other TV programs very affordable. Instead of paying a huge cinema entry fee, Netflix offers a revolutionary service where a nominal monthly subscription can provide access to unlimited movies and programs. The model of business is an agency that sign-ups movie productions and brings them to the masses.
    • Amazon– This e-commerce company made a $3.3b net income in 2019. Amazon doesn’t manufacture any of the products it sells and doesn’t own the internet or the delivery channels. This is an example of a successful company that brings ideas into an existing ecosystem.

    Leveraging existing business models helps eliminate huge capital expenditure. This lets you focus on solving customer pain points and popularizing your unique viewpoints.

    Create Loyal and New Customers

    Category design doesn’t bring big business to you, but loyal and new audiences do. People and the market get excited by new products, unique innovations, and ground-breaking ideas. This makes them reward you with continuous business and social applause.

    Loyal customers give you positive reviews and recommend you to other clients. This, in turn, creates a spiral effect that brings new customers to you. Ultimately, you can use customer support and free endorsement from them to create new and better products.

    Impacting the Society Positively

    Apart from profits, social impact at the community and the global level is one of the major objectives of a business. Category design can help create products coupled with marketing messages that can drift people’s mindsets.

    Apple, for instance, uses the tagline ‘Think differently’. Its products and brands reinforce the message. This makes such a brand have a positive impact on future business leaders and innovators. This has propelled the success of multiple brands such as iPod, iPhone, Apple Store, and iTunes.

    Conclusion

    Category design is a unique way of improving your business and putting it on the path to success. The idea is founded on creating a highly specialized niche that can help you dominate markets. Forward and revolutionary thinking are the secrets of the success of big and wealthy brands. To fully tap into this strategy in business, investing in your innovation hub should be a top priority. This will help you research, develop, and tilt viewpoints so that your company can thrive.

    FAQs

    What is Category Design?

    Category design is a strategy that helps a business develop its own classification of products and services.

    When was Category Design proposed?

    Category design was first proposed in a book called Play Bigger.

    Who was the writer of Play Bigger?

    Play bigger is written by Al Ramadan, Dave Peterson, Kevin Maney and Christopher Lochhead.

    What is a Category blueprint?

    A category Blueprint is a design of how a product or service will work in the future.

  • Top 12 Best April Fool Pranks by Biggest Brands

    A company needs to engage with their customers to create an impact on them apart from providing products and services to them. Throughout the year, brands work their way up to reach the top of success and acquire the trust of their customers. It is done by providing their customers with whatever they need, this way only they are able to create a strong connection that strengthens the loyalty of those customers.

    Humour can make our day exciting and happy and brands often take these chances to use in their favour and engage their customers with harmless pranks. The first day of the month of April is known as April Fools Day, on this day, brands pull their socks up and play pranks on their customers by launching some interesting but bizarre campaign and later announce it as pranks.

    In this article, we will take a look at some of the best April Fool pranks by brands that have made their customers double over with laughter and made their day extra special. So let’s get started.

    “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

    Happydent
    7UP
    McDonald’s
    Ixigo ‘ShoesX’
    Google
    Petco
    Yelp
    Rent the Runway
    BMW
    Duolingo
    Flipkart
    Kingfisher

    Happydent

    The popular chewing gum brand has always bought a smile to people’s faces with its unique and creative advertisements as well. This year for their April Fool’s day pranks, Happydent presented an advertisement where it is said that they are launching ‘Happydent Lightings’. These are smart lights that are illuminated with the help of Happydent used smiles of people that are recorded for hours. The ad also stated that the product will launch on 1st April 2022.

    7UP

    7up April Fool Prank
    7up April Fool Prank

    The popular beverage brand shocked everyone when it recently announced that its mascot Fido Dido will not be a part of the brand anymore and is leaving it. Fido Dido in response to the statement created his own Instagram account and this way let his fans get a glance at his ‘social life’.

    McDonald’s

    McDonald's April Fool Prank
    McDonald’s April Fool Prank

    The biggest fast-food chain is not only famous for its burgers and fries but also for its ice cream and sundaes. McDonald’s Australia made a fool out of everyone when it announced through its Instagram handle that it has launched sweet and sour Sunday on its menu for those who love to dip their fries on sundaes. At the end of the statement, it said ‘Available Until Yesterday’.

    Ixigo ‘ShoesX’

    Ixigo Shoes launches quite a funny April Fool prank campaign where it’s seen that the new ShoesX brand is a pair of smart shoes and has every feature a wearable technology should have. It has a charging facility, a front camera, a back camera, QR Code Scanner and others and showed that it is the future.

    Google

    The world’s biggest and most popular search engine that gives you the answer to everything, is also a great prankster as well. Every year till 2019, Google has played some elaborated pranks, one of them is the Snake in their Google maps.

    Google April Fool Prank
    Google April Fool Prank

    In the year 2019, the Google maps team created a unique way to make their users engage, have fun and reminisce their childhood days. The popular age-old classic game, Snake was introduced on Google maps and one can play that by just clicking the ‘Play Snake’ button.

    Petco

    Petco is an American health and wellness company for pets. It is mainly focused on grooming the pets and providing them with food supplies and others. In 2018, the brand launched a creative ad where it says that the store is not only for pets for grooming but for also their owners. The store will give their owner a special makeover that will make them resemble their pets. The advertisement was quite a funny one and although not everyone believed it, it made people laugh a lot.

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    Yelp

    Yelp April Fool Prank
    Yelp April Fool Prank

    Yelp, an American company that focuses on connecting people with local businesses, gave some of its users a fright of their lifetime. In 2018, they sent a notification to their customers and after opening it, their worst nightmare come true. It created an illusion that shows that the smartphone’s screen got cracked.

    Rent the Runway

    Rent the Runway April Fool Prank
    Rent the Runway April Fool Prank

    Rent the Runway is an e-commerce platform that provides its customers with designer outfits and accessories for rent. Apart from that, one can also buy and subscribe to them from this platform. The company played a prank on their customers by announcing that it will now also cater for the needs of the four-legged furry friends. Most of them actually believed that now, one can also rent fashionable outfits for their dogs from the platform.

    BMW

    BMW April Fool Prank
    BMW April Fool Prank

    The luxury car brand fooled its customers by making them believe that it has launched a car paint called ‘Lunar Paint’ in 2019. Through this paint, one can charge their electric vehicles that are painted by this can get charged with the help of moonlight with their ‘photovoltaic technology’. Later the Twitter handle of the company revealed that it was an April fool prank and they also promoted their electric cars through this. Many people said they almost believed it for a second.

    Duolingo

    One of the most popular language-learning apps made people laugh their heart out when in 2019, it showcase a new ad which show that it has launched a new service called ‘Duolingo’s Push’, The advertisement shows that the app’s mascot an owl will appear in front of the users and will pursue them to continue and practise all the lessons. Although it was not a serious prank, it was quite funny, so much that it is viewed more than 5 million times on Youtube.

    Flipkart

    Flipkart April Fool Prank
    Flipkart April Fool Prank

    The biggest Indian e-commerce platform made a fool out of almost everyone. In 2021 on March 31st, Flipkart announced through its Twitter handle that it will accept bitcoin as a way of payment for its products. This created quite a stir amongst people and later it was revealed that it is a prank. Who knows this prank might become a reality sooner than expected.

    Kingfisher

    One of the most popular beer brands in India, Kingfisher never failed in creating hype with its products. As an April fool prank, the brand creates an advertisement and revealed that it has launched an instant beer mix. Through this consumers can make their own beer and they won’t need to carry beer crates anymore.

    Turns out it was a prank, and this helped Kingfisher in engaging customers with the brand. Some actually thought that a premium product like this is launching, while others realize that it is a prank but had a good laugh.

    Conclusion

    1st April is nonetheless one of the funniest days of the year, where we often get fooled by our friends and family members. The brand also takes this opportunity to engage with their customers by playing harmless pranks, that only fool them but also amuses them with their creativity.

    FAQs

    What are some of the best April fool pranks by brands?

    KingFisher Instant Beer, Flipkart Bitcoin, Duolingo Push, BMW Lunar Paint, and Petco Beautiful Bond Salon are some of the best April fool pranks by brands.

    What are some of the marketing ideas for April fool’s day?

    Make a fake announcement, Offer unbelievable discounts, and use humour in your marketing campaigns.

  • 6 Deadly Mistakes People Tend to Make During an Explainer Video

    Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.

    An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.

    An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.  

    Lack of Research
    Lame and Boring Script
    Visually Mundane
    Long Videos
    Same Videos
    Wrong Marketing Strategy
    Tips to Follow While Making Explainer Video

    Lack of Research

    The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.

    Lame and Boring Script

    The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.

    The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.

    Visually Mundane

    We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.

    Long Videos

    The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.

    Same Videos

    Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.

    Wrong Marketing Strategy

    The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.

    Tips to Follow While Making Explainer Video

    • The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
    • Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
    • Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
    • This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.

    Conclusion

    Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.

    FAQs

    What is an explainer video?

    An explainer video is a short film that makes people understand how something works in a short and simple way.

    Are Explainer Videos Effective?

    Explainer videos are quite effective and startups are taking this form of marketing very seriously.

  • Everything You Need to Know About Product Hunt

    Your business gain attention because of your products and services. If your products are not good enough, your business will not flourish. Your product can only gather attention, if it has the ability to change the world. Now when you launch a product, it has to be visible enough for your audience to even ponder about it. Internet has given us the facility to connect with from all over the world. Everyone is online now. So, it is necessary, to understand where, when and how the product should get launched.

    We will talk about an amazing platform where you can launch your product. Here we will talk about everything that one needs to know about product hunt, so let’s get started

    What Is Product Hunt?
    Why Should You Launch Your Product on Product Hunt?
    How to Submit Your Product on Product Hunt?
    Who Are Hunters?
    Who Are Makers?
    What Can You Launch on Product Hunt?

    What Is Product Hunt?

    Founded by Ryan Hoover in 2013, Product Hunt is a website that gives a platform to developers to launch their new product. Product Hunt has a huge audience that follows it. If you have any online products like a web app or mobile app, you can just register for it and they will feature you in their list if your app is worth it. The best thing about launching a product on Product Hunt is that it is all free and has quality checking. Real people check your product and decide whether to feature it or not. Therefore, many people check out the list to know about the new products launched on the internet.

    Why Should You Launch Your Product on Product Hunt?

    Mass Reach: As already told, many tech geeks do keep a track of Product Hunt lists. So, there is a very strong possibility that you will grab the attention of many tech people, who might be in the need of your product.

    Free: There is nothing wrong in trying Product Hunt as it is all free to launch your product on Product Hunt. Even if you don’t make it to the list, you will not lose anything.

    Feedbacks : You will get much feedback, both positive and negative. You can act on those feedbacks and improve your products. People will tell you what they need and want in your product. Therefore, you will not have to conduct any survey to check the market need for your product.

    Investors: You might have bigger plans for your product and with the help of Product Hunt, you might find investors who believe in the growth of your product. Investors keep roaming all around the web to find an investing opportunity. They will not let an opportunity to go away if they see potential in your product.

    Media: There are so many famous blogs that follow the list of Product Hunt. You might end up getting an article based on your product only, publish on a news blog. This will instantly increase your traffic and user base.

    However, this is just a possibility. Very few products with some really special features could do that. Do not get fantasized by these advantages. Don’t create expectations because when it doesn’t happen as expected, it hurts. This will result in de-motivation. The only disadvantage of Product Hunt is that it is very, very tough to make it to the feature list.

    How to Submit Your Product on Product Hunt?

    • Signup to Product Hunt
    • Once you are logged into your account, click on the “+” button in the top right.
    • Submit all the details including description and tagline. Please note that your account should have the access to post and submit products. You will need to become a contributor in case you want to post a product.

    Who Are Hunters?

    Hunters are the accounts or basically, the people who have the ability or better say, permission to hunt new products. They are the one who finds new products and shows to the rest of the community. Anyone can become a hunter by participating in community weeks, up voting products, create collections, and others. Your aim is to get as many followers as you can, to become a hunter.

    Who Are Makers?

    Makers are the people who develop the product and submit it to Product Hunt. There are mostly developers, inventors, and writers.

    How to Launch Product on Product Hunt

    What Can You Launch on Product Hunt?

    • Web Apps  
    • Mobile Apps  
    • Hardware Products    
    • Games
    • Books  
    • Podcasts

    Conclusion

    Product Hunt is one of the most popular and the best platform to launch your products. Many people create amazing things but don’t know what to do with that , if you want to let people be aware of your product, you need to market it properly. If you come up with some crazy idea, then don’t stop yourself to create it because you do have a great platform, though whose helps you can launch the product.

    FAQs

    What are some alternatives of Product Hunt?

    Some fo the alternatives of Product Hunt are, YCombinator, AngleList, Beta Page, and Netted.

    What is the purpose of Product Hunt?

    The main purpose of product hunt is to  help makers launch their products in their website where they find their first customers who use the products and provide feedbacks to the makers.

    Who is the founder of Product Hunt?

    Ryan Hoover is the founder of Product Hunt.

  • 6 Effective Email Marketing Tips That Will Increase Open Rates

    Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.

    You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.

    What Is Open Rates for Email Marketing?

    The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.

    How to Increase Open Rates for Email Marketing?

    Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.

    Write the Email Content Along With a Catchy Subject Line

    Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.

    Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.

    Avoid Spam Trigger Words

    “Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.

    Teach Them Whitelisting

    You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.

    Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.

    Don’t Send the Same Email to Everyone

    It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.

    Don’t Compromise With the Quality of the Content

    Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO

    Conclusion

    All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.

    FAQs

    What are the 4 types of email marketing?

    Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.

    What are the 2 types of Email?

    Two types of emails are Client Based Email and Web-Based Emails.

    What is a good open rate in email marketing?

    A good opening rate in email marketing should be 17-28%.

  • Top 5 Most Extensive Campaign of Times of India

    The Times of India, owned by the Times Group, is the largest English-language daily newspaper globally and among the world’s six best newspapers. It is a trendsetter adhering to the highest standards of journalism.

    The Times of India is tremendously vocal about campaigns for the benefit of India and its people. What makes their campaigns so unique, you ask?

    Their marketing strategy is quite different from other newspapers. They’ve moved away from functional, circulation-based advertising promises. They are now attempting to strike an emotional chord with their audience.

    They’ve employed a range of emotions, from harsh reality to laughter, from a slice of life creative to those honouring a typical day in the life of an Indian. The common thread has been a distinct ‘true to India’ approach, garnered reader approval and a slew of prizes from various advertising functions. The digital marketing team of Times of India is impressive, they have created campaigns that strive to impact every Indian’s life. Now without any further delay, let’s look at The top 5 most extensive campaigns of Times of India.

    1. Lead India Campaign
    2. India Poised Campaign
    3. Flirt With Your City Campaign
    4. Lost Votes Campaign
    5. Scrap Section 377 Campaign

    Here are some of the biggest campaigns of Times of India.

    1. Lead India Campaign

    The ‘Lead India’ programme, which began in August 2007. Times of India deployed a multi-media campaign to raise awareness about the project. The newspaper campaign was saturated with print ads titled ‘D.O.’ with Shah Rukh Khan as the primary face.

    Times of India Lead India Campaign
    Times of India Lead India Campaign

    The Lead India programme’s main objective was to identify new leaders within India’s educated urban middle class. Someone with a socioeconomic stratum that did not often enter politics but aspired to work in business.

    People with this background tend to overlook the local and rural middle classes, which are overly tied to local interests and removed from the cosmopolitan environment of the urban elite.

    This campaign was extensive and successful and inspired the ‘Teach India’ movement by the Times of India.

    2. India Poised Campaign

    The last generation of political leaders’ local democracy is economically and visually unattractive from the ‘old’ middle class. The nation’s economic pulse, according to this vision, is in the urban middle class, which should consequently have political clout. The campaign’s theme song, written by famed poet and lyricist Gulzar, was dubbed “the new anthem.”

    The commercial’s insight was that most people in the country were aware of the country’s economic, political, and social problems. Still, no one wanted to do anything about them.

    People were aware of the solutions to issues, yet they would rather complain than take action. As a result, regardless of their differences or divisions, all people needed to come together. To participate in the race to a bright future, everyone, according to their abilities, irrespective of any handicaps, must become one.

    India Poised was intended as a call to action to involve the general public and instil a sense of empowerment and involvement. Times of India presented the audience with stories of committed individuals, civil society members whose activities are rarely reported in print or television.

    The Times of India urged readers to come forward with proposals for what they thought were the best remedies to problems that plagued significant sectors. At the same time, the advertising in the daily condemned problems that plagued essential industries. Naturally, readers had to register and provide their e-mail address or cell phone number to participate, thereby becoming potential clients for the Times group.

    3. Flirt With Your City Campaign

    This campaign began in June of 2018. A simple observation inspired this ad: everyone has a relationship with the city they choose to live in, perpetuating numerous shared interests, progress, and quality of life. However, city-dwellers eventually get content in their cocoons and self-imposed geographic constraints, which limit their pleasure of the metropolis in which they live. It’s time to rekindle this love affair with the city by informing Times of India readers about the new daily hub for everything city-related.

    From waterholes to starvation zones, for party animals, artists, activists, and everything else that makes their city their city, Times of India’s metro supplements (TIMS) encouraged individuals to flirt with their city because every relationship requires a sense of adventure and shared ideas to succeed.

    This campaign aimed to produce a dynamic anthem for each city, inspired by its own pop culture and featuring the Times of India’s Metro Supplements (TIMS) at the centre.

    As the film wore a city avatar, the campaign’s narrative used Rap as the backdrop, drawn from the traditions of each city, sounds of the city environs, and edgy lyrics. The campaign began with a series of short films that depicted the nuances of their towns and featured several well-known figures.

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    4. Lost Votes Campaign

    Times of India Campaign – Lost Votes Campaign

    When everything is becoming portable and movable in today’s digital age, why is a significant activity like voting, a constitutional right, still bound to our domiciles?

    Over 280 million voters were unable to vote last time because their ballots were not mobile. It’s a startling figure: nearly one-third of India’s voting population! A third of the voting population could completely turn the tide in an election where a few points can make all the difference.

    The Lost Votes campaign enabled people all around the country to ask the government this fundamental question, to the point where the Election Commission has noticed!

    A 360-degree nationwide campaign, Lost Votes is amplified through various media, including editorial content, TV, print, outdoor, activations, and digital advertising. It aims to ensure that everyone, regardless of their location, can exercise their right to vote.

    The effort aims to make people’s votes as mobile as they are. It’s a revolutionary, powerful idea that’s gaining traction, with people from all walks of life demanding the right to vote from anywhere.

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    5. Scrap Section 377 Campaign

    Times of India – Scrap Sec 377 Campaign

    For decades, the LGBT community has been assaulted, arrested, imprisoned, humiliated, obloquy, thrashed, pressured to incarcerate, and stigmatised. Homosexuality is unnatural, according to Section 377, 158-year-old British era legislation that carries a maximum sentence of ten years in prison.

    In 2009, the Delhi high court ruled that the statute was discriminatory. People should not criminalise a same-sex relationship between two consenting people. Activists and academics applauded the move, believing that India was finally opening up to the rights of sexual minorities.

    Numerous campaigns, notably the Times of India’s “Scrap Section 377,” were launched, signing many petitions. In a landmark decision, the Supreme Court decriminalised sexual interactions between consenting homosexual adults, bringing variety and pluralism to the forefront of India’s public debate.

    It not only overturned the 158-year-old contentious legal provision, but it also signalled the end of prejudice, which it claimed had plagued India.

    FAQ

    When was Times Group founded?

    Times group was founded on 4 November 1838.

    What are the newspapers under the Times group?

    Newspapers under Times Group are:

    • Times of India
    • The Economic Times
    • Navbharat Times
    • Maharashtra Times
    • Ei Samay
    • Mumbai Mirror
    • Vijaya Karnataka
    • Bangalore Mirror

    Which company owns the newspaper The Times of India?

    Bennett, Coleman & Co. Ltd.(B.C.C.L.) owns the Times of India and the Sahu Jain family owns the B.C.C.L.

    Who is the CEO of Times of India?

    Sivakumar Sundaram is the current CEO of Times of India.

  • Incredible List Of Top 9 Best Storytelling Ads

    We have been telling stories forever and our brains have evolved to love them eventually because a story tends to make information way more memorable. Now, we have harnessed the power of storytelling power for marketing. Storytelling in advertising is really important as it hooks the customers and increases brand awareness.

    These best storytelling ads tell not only real-life stories but, historical tales and inspirational accounts and while they differ in their delivery, they all cause a multitude of emotions in viewers. We have curated a list of best storytelling ads.

    Your brand is story unfolding across all customer touch points. – Johan Sachs

    What are Storytelling Ads?
    Top 9 Best Storytelling Ads
    Top Storytelling Trends in the Advertising Industry

    What are Storytelling Ads?

    Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”. We use storytelling marketing as a means of using a narrative to communicate a message to people.

    The main aim is to make the viewer aspire so that it’ll inspire them to take some action. Storytelling in marketing helps consumers to understand why they should take concerned about something. It can be said that a storytelling ad sometimes also works to humanize your brand.

    The human brain is genetically wired to love storytelling, and in today’s world of content overload, a well-told story is often a marketer’s best chance to capture the attention of their audience.

    For instance, every Rakshabandhan (Hindu festival which symbolizes the selfless love between brothers and sisters) Cadbury, Dairy Milk always advertises with a story and a special bond and comes up with its pack of chocolate boxes. So does, every brand is eventually adopting nowadays.

    Storytelling advertising is not just limited to film; stories can be told in pictures, verbally, or in written form. Because stories can help sellers achieve cut-through in a marketplace in a way that could be: by design distracting, creating advertising that resonates with people, and sticks to it.

    Top 9 Best Storytelling Ads

    These top 10 best storytelling ads have no fewer than eight emotions that fire, an impressive feat when many ads struggle to fire on more than one.

    1. Mercedes – Bertha Benz

    Rank Brand Ad Title Length Narrative Score
    1 Mercedes-Benz Bertha Benz 1:00 10

    This ad hit on a wide spectrum of emotions with the connections relating to powerful messaging, inspiring, and heartfelt feelings. This is the top storytelling ad through which Mercedes- Benz excelled at delivering information in an entertaining manner with a motive.

    2. Travelers – Legacy

    Rank Brand Ad Title Length Narrative Score
    2 Travelers Legacy 1:00 10

    Both of the ads Legacy and Footsteps were among the best storytelling commercials. One was ranked 2nd and the other behold 10th position. The Travelers insurance ads outperformed many other insurance industries on every quantitative measure and evoked similar emotions in both of these ads. However, the “Likeability” factor laid the stronger storytelling spot in “Legacy”, which turned out to be the better performer of the two with an ace score.

    3. Charles Schwab – My Journey

    Rank Brand Ad Title Length Narrative Score
    3 Charles Schwab My Journey 1:00 10

    Charles Schwab – MY JOURNEY

    This ad also hit a wide audience. Kelly’s real-life narrative in Charles Schwab’s “My Journey” grabbed a lot of attention at significantly different levels. The story was Powerful and Inspiring with a message of Corporate Responsibility to its viewers. However, over the lack of ‘product details,’ they were at 3rd position.

    4. Hallmark’s – Mom’s Love is for Always

    Rank Brand Ad Title Length Narrative Score
    4 Hallmark Mom’s Love is for Always 0:30 9.3

    Hallmark – MOM’s LOVE IS FOR ALWAYS

    Hallmark in fourth place tapped into heart-warming emotions which surely established the relevance for the product in the mind of customers. Emphasizing the occasion of Mother’s Day, the card is a must for those who are celebrating motherly love.

    The intense emotion of heartfelt feeling scored rare in the narrative of the storytelling ad. The impressive part of this ad is, that it scored in the rare territory for an ad where there was only single emotion. Only less than 2.9% of ads score above 9 for a single emotion.

    5. Principal Financial – Dream Car

    Rank Brand Ad Title Length Narrative Score
    5 Principal Financial Dream Car 1:00 9.2

    This ad was even more successful ‘quantitively’ than Charles Schwab’s “My Journey”. This ad was basically built on the emotion “Desire” which eventually resulted in positive consideration among 55% of its viewers.

    6. University of Phoenix – Discover Your Wings

    Rank Brand Ad Title Length Narrative Score
    6 University of Phoenix Find Your Wings 1:00 8.6

    This famous ad parallels a child’s bedtime story wherein his mother is going back to his school. Its Likeable and Inspirational message has been one of the strongest performers in its category.

    7. Verizon – First Responders

    Rank Brand Ad Title Length Narrative Score
    7 Verizon First Responders 1:00 8.2

    In the ad of Verizon’s 60- second Super Bowl spot, Los Angeles Chargers’ Head Coach Anthony Lynn got an opportunity to meet and thank his personal heroes. This ad hit on a different level to its viewers with emotions of Inspiration, a Heart-warming, Powerful message with good storytelling.

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    8. Jim Beam – Raised Right

    Rank Brand Ad Title Length Narrative Score
    8 Jim Beam Raised Right 1:00 8.2

    Holding onto the eighth spot, this ad pays tribute to the brand’s heritage. The historical context along with the story narrative delivered more information than most of the liquor ads out there. In fact, Jim Beam’s ad particularly scored 30% above liquor norms.

    9. Nike – You Can’t Stop Sisters

    Rank Brand Ad Title Length Narrative Score
    9 Nike You Can’t Stop Sisters 1:00 8.2

    This ad earned above apparel norm score on attention and likeability and it’s presumed only because of a story between the heart-warming and poetic imagery. According to some observations, it was Nike’s lowest-scoring ad on Desire and on Relevance too.

    With very subtle branding there was no explicit link to the story. This shows that sometimes outstanding storytelling, alone does not make a top-notch ad.

    Here are some of the top 9 storytelling trends in ad marketing that industry experts should be aware of in the foreseeable future.

    • Data-Driven storytelling
    • Stories that are directly sourced
    • Brands becoming associated with immersive podcasts
    • Companies and Brands hiring public relations companies to create their stories
    • Sparklines provide a visual representation of data
    • Visual storytelling focuses on driving the narrative in the frontline
    • Storytelling Marketing helps customers to learn about food brands
    • Advertisers should tell stories via new “Digital Realities”
    • Marketers like to direct Influencers to tell stories their way

    Although we’ve got more technology at our levels than in early times, the power of a simple story always beholds everyone firmly. However, if you choose your ad to tell a story then ‘as long as you spin a good yarn’ with an intriguing plot, compelling characters, and plenty of emotion—will keep your audience captivated.

    Conclusion

    Storytelling marketing not only opens up a world of creativity for marketers but also enables brands to communicate key messaging in a way that needs no explaining. Here’s a top-secret: It’s all about balancing an insight with killer creativity because no story, no glory.

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    FAQs

    What is Storytelling ads?

    Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”.

    Which are the best storytelling ads?

    • Mercedes – Bertha Benz
    • Travelers – Legacy
    • Charles Schwab – My Journey
    • Hallmark’s – Mom’s Love is for Always
    • Principal Financial – Dream Car
    • University of Phoenix – Find Your Wings
    • Verizon – First Responders, Jim Beam – Raised Right.

    Which is the best advertising platform?

    Social Media, Print Media, Television, Radio, Direct Mail, and Email are some of the best advertising platforms.

  • Decoding the Secret Behind Coca-Cola’s Marketing Strategy and Campaigns

    Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands and selling 17 billion servings per day in more than 200 countries.

    The global behemoth is known for its marketing strategy of creating and maintaining its identity of bringing people happiness and unity. Coca-Cola owns four out of the five biggest soft drinks which are Coca Cola, Diet Coke, Sprite and Fanta.

    Coca-Cola was invented in the late 19thcentury and has continued to be in the top position in the beverage industry. In its long history, the company has been able to come up with unique and innovative marketing campaigns that have been extremely successful.

    Coca Cola generates 60% of its revenue and about 80% of its operations profit from outside America, which goes to show that coca-cola has strong brand recognition across the globe.

    The mission of the company is to refresh, inspire optimism and bring about happy moments in consumers lives, while the framework of the company is to address various elements of its business which are customers, partners, productivity, brands portfolio and communities. According to Business Insider, approximately 94% of the world population is aware of the red and white logo of coca-cola, pointing out the fact it has been successful in implementing its mission. The competitors of Coca-Cola is Pepsi Co and Dr Pepper Snapple. Let’s decode the marketing strategy of Coca-Cola.

    A Brief History of Coca-Cola
    Target Audience of Coca-Cola
    Coca-Cola Marketing Strategy
    Popular Campaigns of Coca-Cola

    A Brief History of Coca-Cola

    Coca-Cola has evolved a lot from when it first started, the company went from selling one product to more than 3,500 beverages, having affiliations with 500 brands selling 17 billion servings in a single day to more than 200 countries.

    Coca-Cola is the leading company in the beverage industry and first started out by being a soda fountain drink in Atlanta, Georgia in 1986, where it was first sold in a pharmacy. The soft drink was first discovered by Dr John Pemberton at Jacob’s pharmacy in 1986, that year he only had managed to sell 9 drinks in total.

    When the product was first produced by Dr Pemberton in the form of a syrup and sold for 5 cents a glass as a soda fountain drink. The carbonated drink was then changed from syrup to a drink that was said to be refreshing and delicious. Dr Pemberton then went on to partner with bookkeeper Frank M Robinson who suggested the name be changed to Coca-Cola. The company was incorporated in 1892 and its drink was first sold in bottles in 1894 and then first established internationally in 1904 in countries like Canada, Cuba and Panama.

    Dr Pemberton never realized the true potential of the soft drink he had created. Over the years he gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. Mr Candler who was a businessman from Atlanta went on to buy additional rights and acquire complete control.

    Target Audience of Coca-Cola

    The company brands range from sparkling soft drinks to juice and beverages while its customers comprise the general population which is divided according to their tastes and preferences.

    When it comes to flagship brands like Diet Coke the target audience falls in the age range of under 30 years as they are identified as the youth. On another side, the regular Coca-Cola is said to have a more mature target audience of 30 years and above.

    Also since the company has been around for more than 125 years it provides a nostalgic feel to the older generation 31 years and up. The vast range of different beverages have a minimum target audience of 12 years and older as the company is reducing the amount of advertising that targets children younger than 12. The company also does geographical segmentation depending on regional tastes and preferences.

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    Coca-Cola Marketing Strategy

    Coca-Cola is one of the most valuable brands in the world because it has one of the most successful marketing strategies. Coca-Cola is often associated with happiness, in fact, the words Coca-Cola in mandarin means “Delicious Happiness”. This is exactly what the brand stands for bringing together people and creating happy moments in their lives. The company’s products are now available in every country including North Korea and Cuba. A uniquely designed marketing strategy of Coca-Cola has been the reason behind the company’s reach internationally.

    In India, Coca-Cola first took over Parle Foods and acquired local brands like Thumps Up, Limca, Mazaa, etc. The combination of Indian and Western brands enabled Coca Cola to extend its global branding.

    In India, where people are price sensitive and prefer beverages like nimbu paani and tea over soft drinks, Coca-Cola managed to get a huge audience by following an intensive brand-building program.

    Coca-Cola has grown exponentially at the rate of 40% from 2002 by following the Affordability strategy and continues to grow in double digits since then. The consumer base has also grown from 162 million in 2006 to a whopping 233 million in 2004.

    The factors of Coca-Cola’s marketing strategy are:

    The Shape of the Bottle

    One of the reasons Coca-Cola has been successful is its consistency and the fact that everyone no matter of age or country can recognize the product. In 1915, when the brand was losing market share to hundreds of competitors, a national contest for a new bottle design was launched. This helped the customers to identify the original bottle and also made the product look premium.

    The History of Coca-Cola Bottles
    The History of Coca-Cola Bottles

    The iconic font and logo of Coca-Cola

    The iconic font and logo of Coca-Cola have remained consistent from after it was made, making it unforgettable for its customers. The logo was first made in 1923 when the company decided to use the font of the Spenserian script which at that time was only used by accountants. This made the company logo stand out from the others.

    Coca-Cola Logo
    Coca-Cola Logo

    Price Strategy

    From the year 1886 to 1959, Coca-Cola had a fixed price of only five cents. But further on in the years, the prices of the product kept changing in order to match up to its competitors.

    Slogan

    Even after 125 years and more the company has remained consistent in communicating one strong and compelling message in its slogans like “enjoy”, “You can’t beat this feeling” and “happiness”. Showing that Coca-Cola has always had simple and understandable slogans which can be relatable and translated in all the countries.

    Coca-Cola Slogan
    Coca-Cola Slogan
    The factors of Coca-Cola marketing strategy
    The factors of Coca-Cola marketing strategy

    Sponsorship to programs and events

    May it be any country, many of these events or programs that we watch on television have been sponsored by Coca-Cola making it one of the most recognizable brands. The company has sponsored American Idol for 13 years, Olympic Games for 90 plus years to even NASCAR to name a few.

    Coca-Cola Nascar
    Coca-Cola Nascar

    Having a global outreach

    The company has operational reach in more than 200 countries worldwide and sells its products in almost all countries of the world and continues to grow every year.

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    Share A Coke campaign

    The campaign first launched in 2011 in Australia and New Zealand, using 250 of the most common millennial names in order to market its products to individual consumers and to bring about brand awareness internationally.

    Through this campaign, the company encouraged its consumers to share a coke with a friend of that name. This campaign blasted on social media as everyone started posting pictures of it. This campaign soon spread in 70 countries and was successful everywhere.

    According to the Wall street journal, more than 125,000 social media posts referenced share a coke campaign from June to July of 2014. In over three months, the search term “Share a coke” saw a significant increase in America based Google searches.

    In terms of Facebook specifically, the company page earned 39% more followers and increased visitors to the page by 870%. This campaign was successful because the company went back to its roots by bringing people together and promoting friendship. Another reason it worked was that adding names to bottles gave it a personalized factor.

    The Fifa World Cup Campaign

    The World Cup campaign was created in celebration of the good that can be brought out by people who love a single sport. Coca-Cola was the biggest sponsor of the 2014 Fifa world cup, they also took this as an opportunity to tell the Coca Cola story.

    The company made a 2-minute long video ad for the world cup which was titled “One World, One Game”, which told a story of four football teams namely from Otsuchi, Japan; Eastern Europe, the Amazon; and Ramallah, Palestine, areas recently dealing with disaster.

    This video showed how football could unite, bring joy and strength to communities that are in tragic situations. The video came to an end with the teams being invited to the 2014 World Cup.

    Committed to taking the heartwarming story further, Coca-Cola flew a total of 1 million fans from over 90 countries to be part of the 2014 Brazilian World Cup. This campaign became popular because Coca-Cola created content that celebrated how football could change lives and communities while also working by the brand’s vision.

    The Happiness Machine campaign

    The Happiness Machine Campaign is one of the most popular marketing campaigns of Coca-Cola is open happiness was a part of the global integrated campaign Open Happiness. The goal of this campaign was to share happiness and surprising moments with the consumers.

    The Coca-Cola vending machines were installed in various places across many countries along with hidden cameras in the perimeter. They captured this campaign for about two days and made a video on its reactions to getting free coke or other things like sunglasses, flowers etc.

    The happiness machine campaign

    The machines required the customers to interact with the machines in any fun and weird ways to get a free Coke such as hugging a machine in Singapore, dancing to K-pop in South Korea, singing a Christmas carol in Sweden.

    The reactions of delighted participants were filmed and released as a series of videos across multiple platforms. The videos were uploaded on YouTube and earned millions of views and strengthened Coca-Cola’s image as a brand that spread joy.

    Conclusion

    These are the marketing strategies and campaigns that helped Coca-Cola to reach its place as an industry leader, even after 125 plus years. Coca-Cola Marketing Strategies and Campaigns show us how important it is to behave connections, remain innovative and keep its brand image and mission.

    FAQs

    What is Coca-Cola’s marketing strategy?

    Commercials, Print Media, Social Media Advertising, and Sponsorships are some of the popular marketing strategies used by Coca-Cola.

    What are the promotional tools of Coca-Cola?

    Newspapers, Billboards, and Magazines are some of the promotional tools of Coca-Cola.

    What are other drinks do you make other than Coca-Cola other than soda?

    Coca-Cola also sells organic tea, coconut water ready to drink coffees or even fruit juice, they have it all.

    What is the main marketing strategy of Coca-Cola?

    The main marketing method used for Coca-Cola is word of mouth.

    Open Happiness, FIFA World Cup, Happiness Machine Campaign, and Share A Coke Campaign are some of the most popular campaigns of Coca-Cola.

    Who invented Coca-Cola?

    Coca-Cola was invented by Dr John Pemberton.