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Tag: marketing campaign

  • Magnum Ice Cream SWOT Analysis: Strengths, Weaknesses, USP & Marketing Strategy

    Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it’s Unilever that is responsible for the media spend spanning across TV, outdoor, digital, and PR mediums. Today, Magnum is a leading global brand, selling 1 billion units annually, making it the largest of Unilever’s ice cream brands.

    FMCG Giant Unilever has also expanded its distribution from its stronghold of Europe to the US and China. Its popularity in India is only increasing with each passing day. The company’s marketing strategy makes it a formidable competitor, lures people into trying Magnum Ice Cream, markets the ice cream as an adult indulgence brand with a touch of sex appeal, and communicates the royal theme of the brand.

    About Magnum
    Magnum Target Audience
    Magnum Brand Positioning
    Magnum Marketing Strategy
    Magnum SWOT Analysis
    Magnum Inbound Strategy
    Magnum Outbound Strategy
    Magnum Mobile Campaigns
    Magnum Social Media for Marketing Campaign

    About Magnum

    Magnum Ice Cream was developed in Belgium at the Ola laboratory in cooperation with the Belgian chocolate producer Callebaut. It was released in Germany in the year 1989 as an upmarket/luxury ice cream for the Nogger brand. Magnum is now owned by the British/Dutch company Unilever. The company also has a strong social media presence via Instagram, Facebook, and YouTube.

    Magnum Ice Cream has emphasized its dominance by coming up with highly imaginative flavor combinations, fancy packaging, and limited-edition promotions. With the help of Magnum, Unilever remains an innovator responsible for single-handedly pushing forward the variety of extravagant confectionery blends that can be successfully packaged as an ice-cream stick.

    The company began testing a dairy-free vegan version of ice cream in selected markets (including New Zealand and Sweden) in 2019. Magnum wasn’t popular in the United States, but with the changes in the premium ice cream sector in the country in recent years, partly because of Nestle’s Häagen-Dazs ice cream bars, it is gaining traction. Magnum was launched in the US in 2011.

    Nestle Marketing Strategy Uncovered: Target Market, Advertising, Promotion & More
    Discover Nestle’s marketing strategy, including its target market, advertising and promotion strategy, and key marketing insights. Learn how Nestle reaches its global audience.
    StartupTalkyArchana Karthikeyan

    Magnum Target Audience

    Magnum’s target audience belongs to the 14-45-year age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class. The company focuses on people who wouldn’t mind spending a bit more on ice cream to indulge in supreme quality eatables. These people are willing to spend on style, quality, brand value, status, etc.

    The global sales figure of Magnum was $2.54 billion in 2015,45-year which was an increase of 8% from the year before. Unilever strives to maintain its edge in most markets by positioning Magnum as an affordable luxury treat for adults. The segmentation of Magnum’s target audience is done on the basis of income, social status, economic class, and esteem level.

    Magnum Ice Cream’s marketing strategy focuses on the smaller but elite segment of society. Magnum takes into consideration the needs and the benefits of customers, which are useful for identifying market opportunities and developing value propositions.

    Amul Marketing Strategy: Branding, Advertising, Pricing & Promotion Strategies That Made It a Household Name
    Discover the complete marketing strategies of Amul, including its branding, advertising, pricing, promotion tactics, and marketing mix. Learn how Amul’s smart marketing approach made it one of India’s most trusted dairy brands.
    StartupTalkyGorish Dua

    Magnum Brand Positioning

    Positioning is extremely important for the brand when it tries to build an image in the minds of its customers. It involves parameters that differentiate the product from the competitors in the same category. Positioning means how consumers rate Magnum in comparison to other ice cream brands such as Amul, Baskin-Robbins, and Mother Dairy. They also happen to be the main competitors of Magnum.

    Magnum’s positioning strategy can only be sustained if it continues to deliver the promised consumer value. The quality and price positioning state that higher prices for higher quality. Magnum’s positioning appeals to stylish people and the customers who associate a premium brand with priceless quality.

    Magnum Ice Cream Innovations Timeline (2017-2022)

    Magnum Timeline
    Magnum Timeline
    Year Innovation
    2017 Introduced cracking chocolate ice cream tubs with packaging that encourages squeezing the tub.
    2018 Launched vegan versions of Classic and Almond Magnums, promising 100% pleasure.
    2019 Debuted the Double range in the US, crafted for ‘multiple layers of decadence’.
    2020 Introduced Magnum Ruby, featuring ruby chocolate made from ruby cocoa beans, pink in color.
    2021 Launched Magnum Double Gold Caramel Billionaire in stick format and tub, under 250 calories.
    2022 Introduced Remixes of Magnum Classics, combining complementary flavors with classic favorites.

    Magnum Marketing Strategy

    Magnum Marketing Strategy
    Magnum Marketing Strategy

    Promotion of Ice-Cream Sticks in an Appealing Way

    Magnum ice-cream sticks are marketed as luxurious indulgences, highlighting their rich flavors and premium ingredients. The brand uses visually stunning advertisements and engaging social media content to create a sense of sophistication and pleasure.

    Promotion of the Dairy-Free Vegan Variety of the Ice Cream

    Magnum promotes its dairy-free vegan options through targeted campaigns that emphasize their delicious taste and creamy texture. Highlighting sustainable, high-quality ingredients, these campaigns appeal to both vegan consumers and those reducing dairy intake.

    Focusing on the Smaller, Elite Section of Society

    Magnum targets a smaller, elite section of society by positioning itself as a luxury brand. This focus on high-end lifestyles and premium experiences appeals to consumers who value quality and exclusivity.

    Clever Segmentation of the Market

    Magnum uses clever market segmentation to cater to diverse consumer needs, targeting groups like young professionals, health-conscious individuals, and luxury seekers. Tailored messaging ensures the brand resonates with a wide audience.

    The Interesting & Engaging Magnum Pleasure Test

    The Magnum Pleasure Test invites consumers to discover their perfect Magnum flavor through a fun, personalized test. This interactive campaign deepens consumer engagement and promotes product variety.

    Mobile Ad Campaign

    Magnum’s mobile ad campaigns utilize rich media ads, interactive content, and location-based targeting to reach consumers on the go. This approach ensures high engagement rates and boosts brand awareness.

    Experiential Marketing

    Magnum brings its luxury image to life through experiential marketing like the Magnum Pleasure Store pop-ups. These stylish spaces turn buying ice cream into a premium experience where customers can taste, explore, and share on social media. With carefully chosen lights, music, and scents, the brand creates a full sensory environment that makes ice cream feel like a luxury treat. This not only excites people in the moment but also builds lasting loyalty to the brand.

    Promotion of Magnum’s Limited Ice Cream Variants

    Magnum creates excitement with limited-edition ice cream variants, encouraging quick purchases before they disappear. These promotions feature innovative flavors and premium ingredients, strengthening the brand’s luxury image.

    Twitter Campaigns with Audience Participation

    Magnum’s Twitter campaigns encourage user participation through contests, branded hashtags, and sharing Magnum moments. This strategy increases brand visibility and builds a loyal online community.

    Celebrity Endorsements

    Jennifer Winget and Kareena Kapoor - Magnum Brand Ambassador
    Jennifer Winget and Kareena Kapoor – Magnum Brand Ambassador

    Collaborating with celebrities like Kareena Kapoor Khan enhances Magnum’s brand appeal and reach. She has been roped in to urge consumers to get #LostinPleasure through a selfie campaign. The month-long contest is asking people to send in their selfies with a Magnum Ice Cream stick in hand, and a creative reason why Magnum gets them lost in pleasure. Recently, Jennifer Winget endorsed Magnum in 2024. Celebrity endorsements add glamour and credibility, attracting fans and boosting brand recognition.

    Magnum SWOT Analysis

    The SWOT analysis of Magnum offers a clear view of the brand’s overall market position, helping to understand the internal and external factors that influence its growth, challenges, and long-term opportunities.

    Magnum Ice Cream SWOT Analysis
    Magnum SWOT Analysis

    Magnum Strengths

    • Use of the finest ingredients
    • Position as the first luxury ice cream brand
    • Adult-focused marketing
    • Exquisite packaging

    Magnum Weaknesses

    • Limited awareness in the US market
    • Concerns about nutrition labeling
    • High costs
    • Competition from Trojan Magnums

    Magnum Opportunities

    • Expanding flavor variety
    • Increasing vendor partnerships
    • Leveraging a year-round market

    Magnum Threats

    • FDA regulations
    • Rise of health-conscious consumers
    • Strong competitors

    Most Profitable Ice Cream Franchises in India | Top Picks
    Discover the most profitable ice cream franchise opportunities in India today. Explore brands like Naturals, Giani’s, Amul and Baskin-Robbins with high margins, investment costs, and ROI timelines.
    StartupTalkySakshi Jadhav

    Magnum Inbound Strategy

    When Magnum was launched in India in February 2014, the Magnum Pleasure Patrol was an activation executed as part of the launch. Over 2000 people across Mumbai and Pune got to taste Magnum ice cream samples from 22nd February to 24th February 2014. A luxury vehicle visited gourmet cafes, malls, and high-traffic areas with an emcee and a camera crew, capturing people’s reactions after their first bite of Magnum’s ice cream.

    There was another campaign in which people offered their idea of pleasure, be it a day at the spa or unlimited shopping. They were put through the Magnum Pleasure test that required them to choose between Magnum and their idea of pleasure after having tasted some ice cream. Understandably, all resistance failed while Magnum scored on the test.

    Magnum Outbound Strategy

    Magnum’s marketing success is heavily reliant on its outbound strategy, which is evident through its ATL activities and out-of-home campaigns. Since the brand connects with well-traveled people, it is present in Europe, North America, Asia, and Australia. For outbound marketing, Magnum conducts hyper-local activities that can be measured in sales. One such instance is the product launch spike in areas with high footfall.

    Magnum Mobile Campaigns

    The Magnum marketing team came up with a rich media mobile ad campaign that would allow users to tweet from within the mobile ad directly. The mobile ad campaign was part of an all-encompassing marketing strategy that included both Above the Line (ATL) and Below the Line (BTL) executions.

    This ad campaign provided Magnum with a platform to quickly reach a large user base and create awareness. It also got people talking about Magnum through Tweets and pictures, and maximized their participation in the Twitter contest.

    Magnum Social Media for Marketing Campaign

    Magnum came up with a two-phase marketing campaign strategy that promoted the product to the masses in a controlled manner. The first phase offered exclusivity. To prioritize the distribution of the product, the brand asked people to Tweet for limited Magnum Infinity ice creams to be distributed in their city.

    The city with the most Tweets got to try the limited Magnum Infinity first. By doing this, each Tweet represented a chance for a person residing in some city to try the product before everyone else. To sustain excitement and drive sales, Magnum launched the second phase of the campaign, where the consumer’s Tweet earned him or her a chance to go on a trip to London. The person who collected the most points won. One could either Tweet or put up a unique code on Twitter to participate.

    By providing consumers with an interface to Tweet within the ad, the campaign got them talking about the brand and their experience with Magnum Infinity. It helped Magnum connect with the intended audience and generated a buzz among people about Magnum Infinity. The campaign also ensured continuous user engagement and increased the brand recall.

    #NotAvailableInTheMetaverse Magnum Campaign

    This campaign of Unilever for Magnum ice cream launches VR goggles to encourage consumers to indulge in real-life pleasure, highlighting that some sensations can’t be replicated virtually.

    FAQs

    Who is the brand ambassador of Magnum?

    Kareena Kapoor Khan is Magnum’s Brand Ambassador.

    What is Magnum’s Pricing Strategy?

    The quality and price positioning of Magnum state higher price for higher quality. Magnum’s positioning appeals to stylish people and the customers that associate a premium brand with priceless quality.

    What is Magnum’s target market?

    Magnum’s target audience belongs to the 14-45 years age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class.

    Who owns Magnum?

    Magnum is now owned by the British/Dutch company Unilever.

    What is Magnum USP?

    Magnum unique selling point is a Luxury ice cream experience with rich taste, premium ingredients, and indulgent lifestyle appeal.

    What are Magnum ice cream strengths and weaknesses?

    Magnum’s strengths lie in its use of the finest ingredients, its position as the first luxury ice cream brand, its adult-focused marketing, and its elegant packaging. However, it also faces weaknesses such as limited awareness in the US market, concerns over nutrition labeling, high product costs, and brand confusion due to competition from Trojan Magnums.

  • 12 Best Independence Day Campaign Ideas & Creative Social Media Campaigns by Brands in India

    The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country has witnessed, reminisce about the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present!

    All of our Independence Day celebrations are different, but among all these differences, the spirit still somehow remains the same!

    Schools, colleges, and universities across the country witness colorful celebrations, office employees usually enjoy their day off or take part in their office celebrations, while content creators and marketers sit back and enjoy their creations come to life!

    Yes, Independence Day campaigns are what we are talking about. They are among the most interesting parts of Independence Day.

    Much like many other festivities, 15th August is also a happening day, if not the most important day, for the marketers. Entrepreneurs, marketers, and content creators race into their brainstorming and ideation and take up their content development tasks quite early to complete and post them right on the day as scheduled.

    With ingenious and mind-boggling advertisement campaigns themed on Independence Day, colored with the colors of India, they have wrapped a significant part of the internet. Many companies shared inspiring Independence Day posts by brands, showcasing patriotism, unity, and creative campaigns to connect with their audience.

    If you are also a marketing enthusiast or simply want to know how brands have launched successful Independence Day campaigns throughout the years, then here you will find some unmissable advertisements that will motivate you on Independence Day 2025.

    Let’s look at 12 Unforgettable Independence Day Campaigns

    S.No. Brand & Campaign Campaign Theme Message / Highlight
    1 Parle-G Armed Forces Campaign Tribute to Soldiers Honoring the role of armed forces in protecting the nation
    2 Tata Tea Premium Kulhad Campaign Cultural Pride Celebrates regional pride and unity using the humble kulhad
    3 Bajaj Avenger Independence Ride Campaign Freedom & Brotherhood Promotes riding as a symbol of freedom across the country
    4 Micromax Tiranga Campaign Patriotism Encourages citizens to take pride in the Indian flag
    5 Hero MotoCorp Saluting Heroes Campaign Honoring Frontline Workers Pays tribute to unsung heroes who serve the country daily
    6 ITC Har Ghar Tiranga Campaign National Celebration Supports the national campaign to bring the flag to every home
    7 JSW Paints Think Beautiful Campaign Unity in Diversity Highlights India’s beauty through different cultures and colors
    8 Godrej Sounds of Making India Campaign Celebrating Workers Showcases the sounds of workers building a better India
    9 Edelweiss Mutual Fund The Wall of Independence Campaign Financial Freedom A symbolic wall representing stories of financial independence
    10 CashKaro Bachat ki Azaadi Campaign Savings & Empowerment Highlights freedom from overspending through smart saving
    11 Kalyan Jewellers Stories of Courage Campaign Honoring Soldiers Celebrates bravery, equality, and breaking stereotypes
    12 Ajio Fashion Freedom Encourages people to express their true style without judgment

    Parle-G Armed Forces Campaign

    Parle G | Armed Forces Film | Independence Day Campaign Ideas

    Brands across India launched creative Independence Day social media campaigns to celebrate patriotism and engage audiences with meaningful content. Parle G is one of the oldest brands of biscuits in India, founded back in 1929, and therefore, remains closely knit with the Indian freedom struggle and independence.

    Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence Day. This campaign was marketed under #YouAreMyParleG, which was a 2.5-minute-long video launched as a tribute to the soldiers of India.

    The film focused on the real life of Ankit Singh behind enemy lines.

    Tata Tea Premium Kulhad Campaign

    Desh ka Kulhad – Celebrating India’s Rich Diversity | Independence Day Brand Campaigns

    Most of the campaigns that we see around us are done with a motive of gaining sales or promoting a brand, but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video.

    The brand displayed an incredible collection of hand-painted kulhads by Indian artisans and also promised that the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India, who are finding it difficult to survive the dreadful pandemic.

    Bajaj Avenger Independence Ride Campaign

    Bajaj Avenger Independence Day Film #RideYourIndependence | Independence Day Campaigns by Brands

    Bajaj Auto was founded in 1945 in November and is historically connected with Indian independence. It is one of the oldest Indian auto companies and never fails to amaze the Indians with its inventive Independence Day campaigns.

    The #RideYourIndependence campaign by Bajaj in 2017 remains one of the top marketing campaigns launched by any brand for Independence Day. This campaign was a video advertisement that showed a woman driving a Bajaj Avenger through the risky streets and alleyways in shorts and simply enjoying the ride of her life.

    The video empowered womankind and ended with a powerful message by Mahatma Gandhi, where he stated, “The day women can walk freely on the roads at night, that day we can say India has achieved Independence.”

    Micromax Tiranga Campaign

    #SaveTheTiranga | Independence Day Campaign Ideas

    Micromax is a mobile brand rooted in India and is, therefore, an epitome of Indianness among all its Chinese and American counterparts.

    Micromax has manufactured a series of mobiles, and many of them have been rated well, but the #SaveTheTiranga campaign launched by this brand to commemorate August 15, 2017, remains etched on our minds.

    This campaign was in the form of a video that showed the Indian children who crafted handmade Indian flags. However, the sad part is that they are impoverished, belong to the rural section of the country, and are treated with unspeakable cruelty. The video also focused on the irony that the Indian flags are bought only to show off on 15th August and are finally discovered lying here and there the next day.

    17 Creative Independence Day Celebration Ideas & Games for Office Employee Engagement
    Discover 17 creative Independence Day celebration ideas and games for office settings. Boost employee engagement with fun, patriotic activities perfect for adults in the workplace.
    StartupTalkyAnik Banerjee

    Hero MotoCorp Saluting Heroes Campaign

    Hero Salutes | Creative Independence Day Ads

    Hero MotoCorp is an Indian motorcycle company founded in 1984, headquartered in New Delhi, and is famous for being the country’s as well as the world’s largest two-wheeler manufacturer.

    Apart from its two-wheelers, which are a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is something that is permanently embedded in the marketing canvas of India.

    Through this marketing campaign, Hero gave a tribute to the real heroes of India, who fought for the country but had to stay away from their own families and relatives to ensure the safety of India. It showed that they are always supported by their families and should also be saluted by their countrymen!

    15 Independence Day Celebration Ideas for Office
    Independence Day is just around the corner, and we are excited to celebrate it. So, here are some exciting ideas to celebrate Independence Day in the office for employees.
    StartupTalkyAnik Banerjee

    ITC Har Ghar Tiranga Campaign

    ITC | Har Ghar Tiranga Campaign

    ITC Limited is an Indian company headquartered in Kolkata. With diverse business segments such as FMCG, IT, hotels, agriculture, and packaging, the company makes its majority revenue from its tobacco products. ITC’s #HarGharTiranga campaign took a trip down memory lane, evoking nostalgic memories from Independence Day celebrations in school. The ad is a heartfelt tribute to the heroes of the freedom struggle, ultimately leading to India’s independence. Urging us to wave Tiranga, ITC evoked a sea of emotions on celebrating the 75th Independence Day.

    JSW Paints Think Beautiful Campaign

    JSW Paints – Independence Day | Think Beautiful Film

    JSW is a million-dollar conglomerate primarily dealing in cement, infrastructure, energy, and steel. JSW Paints struck a chord when it talked about something so commonplace in our country. The ad depicts how often public property is abused and neglected. A thought-provoking message delivered ever so subtly, it is etched in your mind for a while. You cannot help but agree that “Jab soch sundar hogi, tabhi toh desh sundar hoga”.

    Godrej Sounds of Making India Campaign

    Godrej | Sounds of Making India

    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, operating in sectors including consumer products, furniture, industrial engineering, and real estate. The ad film narrates Godrej Group’s journey along with India’s progress. The # SoundsOfMakingIndiastruck encapsulates the industrial sounds from different businesses that are crucial to India’s economic progress. The ad integrates these sounds with its products, depicting them as the heartbeat of the nation.

    Edelweiss Mutual Fund The Wall of Independence Campaign

    Edelweiss Mutual Fund is an asset management platform founded in 2007. A subset of the Edelweiss Group, the company has gained a reputation since it acquired JP Morgan India Asset Management and introduced MSCI in the Indian market. #TheWallofIndependence, a campaign launched on the occasion of celebrating 75 years of Independence, talks about India’s journey of what freedom looks like today. It talks about the freedom of choosing to dream and, better yet pursuing the dream. It reminds us of the empowerment achieved and the ability of a nation to dream.

    CashKaro Bachat ki Azaadi Campaign

    Bachat Ki Azaadi | Independence Day Brand Film 

    CashKaro, founded by Rohan and Swati Bhargava, is a cashback system in India, particularly known for its cashback rewards and coupons. CashKaro caught a nerve with this Independence Day ad “#Bachatkiazadi”. The ad tugs at the pain of daily wage earners, often taken for granted by Indian consumers. If there’s anything inherent to Indian businesses, it is the art of bargaining. We pride ourselves on saving Rs 10 and getting free “dhaniya” from the vegetable vendor. However, we dare not do so at a shopping mall. Why? The ad urges us to let go of unnecessary bargaining, especially with people who earn a living from selling small items.

    Kalyan Jewellers Stories of Courage Campaign

    Independence Day Campaigns – Kalyan Jewelers

    Kalyan Jewellers has launched a refreshing Independence Day campaign to honor the bravery and dedication of Indian soldiers.

    The heartwarming video shows how our soldiers always put the country first. It also highlights how they are challenging old beliefs and breaking gender stereotypes.

    The film sends a strong message of pride, equality, and respect. It reminds us to celebrate the real heroes who protect our freedom every day.

    Ajio

    Independence Day Campaigns – Ajio

    Ajio’s #FashionBeyondLabels campaign sends a powerful message about being yourself through fashion.

    The ad shows how people are often judged for the way they dress, and how society tries to put labels on their style. But Ajio believes fashion is all about freedom—wearing what you love and expressing who you truly are.

    It encourages everyone to break the rules, be confident, and celebrate their unique style without fear.

    Conclusion

    These Independence Day campaigns are not just advertisement campaigns but are tributes to the free India we live in and the Indianism we can sport! This article covered several impactful Independence Day creative ads by brands that honored the spirit of freedom and celebrated real-life heroes. Happy Independence Day 2025!

    FAQs

    What are some of the best Independence Day Campaigns?

    Parle-G Armed Forces Campaign, Tata Tea Premium Kulhad Campaign, Bajaj Avenger Independence Ride Campaign, ITC Har Ghar Tiranga Campaign, JSW Paints Think Beautiful Campaign, Godrej Sounds of Making India Campaign, and Edelweiss Mutual Fund The Wall of Independence Campaign are some of the best Independence Day Campaigns.

    How many years of independence will India celebrate on the Indian Independence Day 2025?

    On Indian Independence Day 2025, India will celebrate its 79th Independence Day. However, the country will complete 78 years of its independence.

    What are Independence Day campaign ideas?

    Celebrate Independence Day with creative campaigns like #MyFreedomStory, where people share what freedom means to them.
    Host a Tiranga Theme Day, run a fun Freedom Quiz, or highlight local heroes making a difference. Boost engagement with a flag-themed filter, promote Made in India products, or create a digital parade using reels.

  • Dove Marketing Strategy: How It Stands Out Among Its Competitors

    Dove is an American personal care brand owned by Unilever, which has gone above and beyond the traditional purpose of selling beauty and body care products to its customers.

    The company has now become a household name because of successful marketing campaigns that are devoted to women of different ages, sizes and ethnicities. Dove’s products are marketed to help individuals find their internal beauty, something that soap cannot wash away.

    Dove has established a distinctive brand identity by offering a diverse range of products and executing an impactful marketing approach that sets it apart from the crowded beauty industry.

    The company believes in manufacturing quality products that are cleansing and feminine, the characteristics women look for in a product. The goal of the company is to build positive self-esteem and inspire women and young girls to reach their potential.

    The brand values of Dove are self-love, empowerment, and beauty, which it achieves by creating campaigns such as the self-esteem project and the Real Beauty campaigns. By implementing effective marketing campaigns, Dove has successfully established a distinct reputation and differentiated itself from the competition while simultaneously increasing brand awareness.

    According to Dove, the campaigns started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable.

    In recent years, companies have come up with new ways of marketing and emotive advertising campaigns, and Dove has used this in its marketing strategy to connect with their brand on a personal level.

    By introducing campaigns and projects, the company has a chance to make a range of powerful videos and images based on research projects with the aim of making women feel good about themselves. All brands should have a story to tell or convey values in their branding which can be attributed to real life.

    In this blog, we will take an in-depth look at the marketing strategy of Dove, how it has evolved, and how it sets the brand apart from its competitors in the beauty industry.

    About Dove
    Dove Target Audience
    Dove Marketing Strategy
    Popular Marketing Campaigns of Dove

    About Dove

    Dove is a personal care brand from the United States of America and belongs to Unilever. The company was invented by an American chemist named Vincent Lamberti. The soaps of the brand have been the trademark product of Dove, which was originally from the United Kingdom.

    Dove manufactures its products in Argentina, Australia, Bangladesh, Bulgaria, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Iran, Israel, Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Arica, South Korea, Thailand, Turkey, Russia and the United States.

    Dove provides a comprehensive array of products for men, women, and babies and distributes them in over 150 countries. The iconic logo of Dove features a silhouette of a bird. The brand was established in the 1960s with the launch of the Dove Bar and Dove Beauty Bar. The uniqueness of Dove’s products, specifically its claim of offering a soap that not only cleanses but also moisturizes the skin, garnered significant attention and set the brand apart from others in the market.

    In the 1970s however, Dove started extending its product line after it gained a lot of popularity for being the mildest soap that is gentle for the skin. Soon enough, the brand products were highly recommended by physicians.

    The initial marketing years were different as the advertisements focused on delivering authentic soaps that, unlike other soaps, moisturized skin rather than just washing it. The company then started creating advertisements that featured their customers and common women instead of models.

    By the 90s, the company had grown to $200 million, and currently, the company was valued at approximately $5.4 billion in 2024. Its products are sold in nearly 150 countries. The company attributed its success to building a good reputation among women of various countries with the smart and emotional tactics used in its marketing strategies.

    Dove Target Audience

    The brand has launched many campaigns over the last decade to help educate and change people’s perceptions of women’s beauty. So, Dove’s products try to influence people both physically and emotionally with the positive characteristics of being friendly and outgoing. This is why the main target market or the audience of Dove is comprised of 18 to 35-year-old women who value natural beauty. This target audience is also highly engaged women who are active on digital and social media.

    The target market of Dove also comes from the middle and upper class and are those who want to take extra care of their bodies. Women also prefer to buy products that have minimal to no chemical effects on their hair or bodies, and Dove fits that description.

    Dove achieves tremendous reach towards the target customers via the empathetic marketing strategy. With the help of campaigns, Dove addresses the larger issues among different age groups of women and raises the brand’s position in the buyer’s eyes.

    Additionally, Dove has also expanded its product offerings to cater to men and babies, broadening its target audience to include families and individuals looking for personal care products that cater to their specific needs.

    Dove Marketing Strategy

    Dove has more pros than cons when it comes to its product line. The pros of its products for women are its primary ingredients which are synthetic surfactants along with palm kernel and other vegetable oil and salts derived from animal fats.

    While freshness and moisturizing properties are an added advantage of Dove products for women, its venture into Baby Dove has been an excellent marketing strategy. Dove’s branding strategy focuses on real beauty and self-confidence, using authentic messaging and real people instead of models to promote body positivity and self-esteem.

    As one of Unilever’s most iconic brands, Dove needs constant effective marketing campaigns to stay in the beauty industry, which is already highly competitive. By using out-of-the-box campaigns and innovative advertisements in its marketing strategies since the 90s, Dove has been able to retain its market position very well.

    Here’s a look at the creative and effective Dove Marketing Strategies:

    • Unique and Interesting Ways of Advertising: Dove has a very unique tactic when it comes to commercials. It does not use tried and tested methods of advertising by using well-known celebrities and models, Dove uses real people or its loyal customers for the commercials. This helped the company to build its brand image, reach out to its customers, and form a connection with its audience.

    Dove 7 Day Test – Dove Marketing Strategy

    • Emotional Appeals and Social Causes: Dove’s marketing strategy often centers around emotional appeals and social causes, such as body positivity and inclusivity, rather than just product benefits and performance. This approach has helped the brand build a strong emotional connection with its target audience and establish a positive brand image. Over time, companies have started giving importance to people’s attitudes, especially towards the consumption patterns of their target audience. Dove’s promotion strategy centers around emotional storytelling, social campaigns, and partnerships with experts to engage audiences and promote messages of self-care and real beauty.
    • Market Products That Are Healthy for the Customers: The main benefit of Dove’s products is that it is healthy and gentle for the skin. Dove offers a wide range of products that are meant to moisturize and not just to clean the skin, but good quality products are not enough as you also need to have good marketing. Dove understands how customers do not relate to unattainable standards being put out on advertisements these days, which is why the advertisements of Dove always have common people embracing their natural beauty and encouraging others to use the products as it improves not just skin but one’s self-esteem.
    • Dove Makes Sure It Supports Women’s Empowerment: The main aim of Dove’s marketing strategy is to promote real beauty among women to represent women of different colours, countries, ages, etc. This is why the company comes up with many marketing campaigns that try to break the beauty stereotypes that are portrayed in the media and create a more inclusive version of beauty in the media. Dove believes in promoting beauty in its purest form to show that everyone is beautiful without makeup or picture-perfect bodies. This has become a compelling social mission of Dove to build women’s self-esteem ever since. This approach has been effective in building trust and credibility with its target audience, as well as in appealing to a wider demographic.
    • Dove Digital Marketing Strategy and Social Media Marketing: Dove has leveraged digital and social media platforms to reach its target audience, engage with them, and build brand awareness. The brand’s campaigns on social media often go viral, generating significant exposure and driving sales.
    • Unique Product Offerings: Dove has offered a range of unique and innovative products that cater to specific skin care needs, such as its “Dove DermaCare” line for women with curly hair, setting it apart from its competitors.

    These creative and effective marketing strategies have helped Dove establish a strong brand image and drive sales, making it a leading brand in the personal care industry.

    Dove has managed to create a unique and record-breaking campaign that has won the hearts of its customers over and over again. The company has been able to accomplish its success by investing in thoughtful, emotion-driven, empathic and sophisticated marketing strategies. Because of this, Dove has transformed from making campaigns that were activity-based to stunt marketing or large content creation.

    The campaigns of Dove have always been conventional and thought-provoking. The campaigns below continue to reinforce Dove’s brand positioning while providing more advertisements that the audience can interact with and relate to.

    These are some of Dove’s most notable marketing campaigns that helped the company to stay on top of the beauty industry for years:

    Choose Beautiful Campaign

    Dove started the #ChooseBeautiful Campaign, whose main focus was to help women embrace their own natural beauty and unique selves. In order to make a video on this concept, the company reached out to women from five different cities (Shanghai, Delhi, London, Sao Paulo, and San Francisco) around the world and tried researching the different cultures and how it influences the choices women made when it came to buying products to their bodies.

    In this campaign, a survey was held where it had two signboards depicting “Average” and “Beautiful” put on gateways of shopping centres to see how women of these cities consider themselves.

    Dove Choose Beautiful Campaign

    The campaign showed some women confidently entering through the “Beautiful” door while most others entered through the “Average” door. In the end, the women were interviewed on why they thought they were average when asked again whether they would choose “beautiful”. The women confidently moved through the “Beautiful” door with a smile.

    The Real Beauty Campaign

    Dove launched the iconic Real Beauty Campaign in 2004 that aimed to change, educate and inspire women on the actual definition of beauty and to make them feel comfortable in their own skin.

    The pictures of regular women instead of the professional models were put up on billboard advertisements with messages inviting viewers to vote on whether a woman was “Fat or Fab” or “Withered or Wonderful” with the results to be displayed on the billboards.

    Dove Real Beauty Campaign
    Dove Real Beauty Campaign

    Another experiment that was part of this campaign was in 2013 where FBI-trained Forensic artist Gil Zamora came for the campaign of Dove’s Real Beauty sketches where he made two sketches of each woman, one as described by the woman herself and another described by another person.

    When he revealed two sketches, it was shown that the one described by another person was happier and fresher, which made the women emotional and conscious about the fact that they were more beautiful than they saw themselves as.

    The result of the experiment showcased how more than 80% of the women were not comfortable with their bodies. The video of this experiment got more than 50 million views within 12 days.

    Sales for Dove jumped from $2.5 to $4 billion within the ten years of its release. The Real Beauty campaign also won two ad awards to this date which is because it portrayed how women have to deal with unrealistic beauty standards while addressing the insecurities that women had to face. It brought a higher purpose to the brand and resonated with customers on several levels.

    The Ad Makeover Campaign

    Dove created an ad makeover campaign with interactive elements so women can change the way advertisements portray beauty. Users can regard negative things about ads such as weight loss or cosmetic surgery with positive messages designed by Dove.

    Dove went one step further by searching for ads that had words with negative connotations such as Plastic surgery, Holiday, I hate my body, Bikini, Gym, or Diet.

    Then Dove gave these ads a makeover by just replacing these words with good and positive ones, so none of the ads with these words can be shown. These advertisements went viral on Facebook as they spread the message of self-love.

    Dove Ad

    Over the span of a few years, over 171 million positive banners were displaced and reached 5.5 million unique women users. Over 70% of the women responded that they felt more beautiful through the campaign.

    The #ShowUs Campaign

    In the #Showus campaign, Dove partnered with Getty images in 2019 to create the world’s largest photo library which was to be created by women who wanted to change the stereotypes of beauty and show women on what real beauty was.

    Dove #ShowUs Campaign

    This campaign features more than 500 images of 179 women from various countries and was also photographed by 116 female and non-binary photographs. This project was the winner at the 2019 Cannes Silver Glass: The Lion For Change as it allowed everyone to use the images and join the movement of empowering women.

    #DetoxYourFeed

    Dove #DetoxYourFeed Campaign
    Dove #DetoxYourFeed Campaign

    The campaign aims to educate young people about the impact of social media on self-esteem. With many spending a significant amount of time online and being exposed to unrealistic beauty standards, the initiative provides videos and educational resources to help boost self-confidence and reduce anxiety and stress caused by social media.

    A short video was also created to guide parents and caregivers on how to talk to their children about the negative effects of social media. Additionally, a virtual event featuring a psychotherapist was held to discuss this important issue.

    Conclusion

    Dove has managed to remain at the top of the beauty industry by coming up with unique, emotional, empathetic marketing strategies. Through thoughtful campaigns, Dove has managed to make a change by making women feel confident and comfortable in their own skin and has successfully made women around the world feel beautiful in the way they are.

    By truly understanding and capturing consumer concerns and executing campaigns with distinguished content, unlike other beauty companies Dove is able to maintain a representative for “real beauty” and empower women worldwide.

    FAQs

    What is Dove’s target audience?

    The main target audience of Dove is comprised of 18 to 35 years old women that value natural beauty.

    What is the history of Dove’s marketing strategy?

    Dove’s marketing strategy has evolved over the years, with a focus on promoting positive body image and self-esteem for women. The brand’s “Real Beauty” campaign, launched in 2004, marked a significant shift in this direction.

    Who is the manufacturer of Dove?

    Unilever is a British multinational company that owns the beauty brand Dove.

    What makes Dove unique?

    Dove does not use celebrities in its campaigns it uses real people which makes it stand out among other beauty brands.

    What are some of the key elements of Dove’s marketing strategy?

    Dove’s marketing strategy emphasizes emotional appeals, social causes, and empowering messages aimed at women. The brand often uses real women of diverse ages, sizes, and ethnicities in its advertising to promote body positivity.

    How are dove beauty products different from other companies?

    Dove products are different as they also moisturize the skin than just washing it.

    How has Dove’s marketing strategy changed over time?

    Dove’s marketing strategy has become increasingly inclusive and socially conscious over the years. The brand has expanded its focus beyond just body image to address issues like aging, skin care, and underrepresented communities.

    What is the mission of Dove campaigns?

    Dove’s campaign aim in bringing out the self-esteem in women, to feel beautiful in their own skin and to break stereotypes.

    How does Dove’s marketing strategy compare to those of its competitors?

    Dove’s marketing strategy stands out among its competitors by focusing on social causes, emotional appeals, and inclusivity. While other personal care brands may prioritize product benefits and performance, Dove’s marketing emphasizes the emotional and social impact of its products.

  • Top Holi Promotional/Marketing Strategies and Ideas to Sell Your Product Easily

    Festive seasons are always the best time to promote your products. There is a huge potential to increase the sale of your products and services by reaching new customers on such occasions.

    Holi is defined as the festival of colors, which signifies the end of winter and the start of the season of blossoms. This particular festival is steeped in the Hindu tradition and resonates beautifully with the people of India. Along with bringing happiness to individuals, Holi, as a festival, also has the potential to usher in prosperity for businesses.

    If you are wondering about marketing your brand during Holi, then here are some of the best marketing strategies that you can use to promote your products and services during the festival of colors.

    1. Social Media Posts
    2. Discounts and offers
    3. Sale Days
    4. Customized products
    5. Campaigns
    6. Collaboration Initiatives
    7. Expanding the Network
    8. Guerilla Marketing
    9. Referral Campaigns
    10. Holi-themed Product Launches
    11. Campaigns through User-generated Content
    12. Other Strategies

    Social Media Posts

    You can create a social media post or a Holi social media campaigns as a marketing strategy for Holi. You can create an image or a video where your product or service is advertised through the Holi theme. It can mainly include something related to colors. You can create any post with the theme colours for the Holi social media posts.

    You should ensure it is creative and related to your product or service. Creative posts catch the audience’s attention, which will help you increase the brand value of your product or service.

    Social media is the best medium to market your products, as most of them use it. It is also one of the cheapest forms of promotion. 61% of Indian consumers have said that they make their buying decisions through social media posts, according to a report by Economic Times.

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    Discounts and offers

    Providing discounts and offers during the festivals gives your customers a reason to buy the product. Always try reaching a lot of people through promotions and word of mouth. Discounts during the festivals will increase your sales and make the customers happy.

    Discounts and services will motivate your customers to use the products or services and purchase them.

    86% of Indian consumers look forward to shopping during the festival season, according to a report, which further multiplies the chances of sales and with lucrative discounts and never-seen-before offers, they simply cannot miss the chance to shop their favourite products during this time.

    Sale Days

    If you have an e-commerce website, then you can bring in Sale days for the festive seasons. You can provide offers on a certain set of products for some days during the festive season.

    As per the report mentioned earlier, 86% prefer shopping during the festive season, out of which 57% prefer shopping through e-commerce websites. You can use social media posts to promote discounts and offers.

    Customized products

    You can try customizing your product according to the Holi theme. This will increase your sales and will also act as a marketing strategy for your brand.

    Consumers would prefer gifting their friends and families with customized gifts that are unique. The total size of the gifting market in India is 250,000 crore and is expected to grow by over 200%, according to Technopark, which is India’s leading.
    Management consulting firm.

    However, customized gifts are time-consuming and would increase the cost of production. If you have a small business, then you can provide a small Holi basket for different price ranges.

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    Campaigns

    You can start different marketing campaigns during Holi. It can be online through social media or through offline events. Try relating it to the theme of Holi. You can set a specific goal and try to achieve it by promoting the campaigns through a single mode or through different modes.

    Campaigns are mostly promoted through taglines. The Holi sale taglines will help consumers remember your product and, thereby, increase overall brand awareness. Furthermore, the Holi taglines are really something that most marketers, brands, startups, entrepreneurs, and others cannot simply miss out on!

    Social media campaigns’ goals are mostly concentrated on getting feedback from consumers, increasing the traffic on your websites, and building email marketing lists, which would help drive your sales directly.

    Offline campaigns can include billboard posters, guerilla marketing, print ads, etc. These are mostly for the bigger business. If you have a smaller business, you can prefer social media campaigns. But ensure that you stick to the theme of Holi and colours. For Holi digital marketing, brands can use user-generated content, influencer partnerships, vibrant visuals, and limited-time promotions to create an engaging and festive campaign that resonates with customers.

    Holi Marketing Campaign by TVS Motor Company

    Collaboration Initiatives

    Collaboration initiatives, also known as partnering marketing, involve working together with other brands and artists to increase your brand’s visibility in the market. This strengthens your presence and enhances your market expansion processes.

    During the Holi season, which is known for its colourful celebrations of dance, music, and more, you have many opportunities to collaborate with different artists, such as painters, musicians, dancers, and more. This can create an arresting presence that generates curiosity and buzz for your brand among your audience. It can also showcase the culture and richness behind your idea. Additionally, you can choose to collaborate with NGOs and showcase the goodness of your brand in contributing to community development.

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    Expanding the Network

    Expanding your network is crucial for a successful campaign. Contacts play a significant role in this regard. There are different ways to increase your reach, such as email marketing, trade shows, exhibitions, hosting events, and engaging on social media. The Holi season offers various opportunities to boost your contacts. You can attend fairs, flea markets, and trade exhibitions, introduce your products, and make people aware of your brand. By leveraging these opportunities, you can expand your horizons.

    Guerilla Marketing

    Guerrilla marketing is a smart advertising and marketing technique that allows brands to promote their product or service through unique and unconventional methods. The best part is that it doesn’t require a huge budget, just creativity and intelligence to execute. The main goal is to quickly capture the attention of your audience, creating a reaction that generates greater revenue for your brand. When done correctly, guerrilla marketing can reduce marketing costs by up to 90%. Research shows that 57% of customers believe it to be an effective tactic, and 42% of millennials agree that it influences their purchasing decisions.

    Referral Campaigns

    Referral campaigns are highly popular among new businesses as they strive for exponential growth. Research shows that as many as 86% of B2B buyers rely on the power of word-of-mouth to make purchase decisions. By leveraging referral campaigns, you can build strong relationships with your existing customers and enable them to promote your brand through word-of-mouth marketing techniques, thus expanding your market reach. With Holi around the corner, you can gain even greater traction.

    One of the Holi campaign ideas to consider is organizing a referral program where customers are incentivized to refer their family and friends in exchange for exclusive discounts or rewards. According to studies, nearly 92% of customers trust referrals from their family and friends over other forms of advertising. Such campaigns not only capitalize on the festive spirit but also harness the power of trusted recommendations to bolster brand visibility and credibility.

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    Holi-themed Product Launches

    Holi presents a great opportunity for brands to introduce new products or services that are relevant to the holiday. For example, a cosmetic brand can launch a range of makeup products with Holi-inspired themes, while a food brand can introduce a new line of Holi sweets and snacks. This not only creates excitement and interest around the brand but also positions it as being in sync with the festive spirit.

    Campaigns through User-generated Content

    Holi is a time for families and friends to come together and celebrate. Businesses can use this to connect with their customers by creating marketing campaigns that include user-generated content (UGC). Brands can ask their followers to share their Holi moments, photos, and videos as part of the campaign. This helps increase interaction and makes the brand feel more relatable. It also makes customers feel recognized and valued.

    UGC leads to 29% higher conversion rates than other marketing methods. Also, 70% of brands believe that UGC helps them build stronger connections with their customers on social media.

    Other Strategies

    You can choose other strategies according to your budget, including traditional TV or newspaper advertisements; you can partner with new movie releases and organize some promotional events with them, as a wide range of superhit movies will be released during the festive seasons. This can increase sales and improve your brand name.

    You can become a sponsor for certain events happening in and around the country. However, the events this year would be less crowded compared to previous years due to the Covid-19 restrictions.

    Moreover, you can create some Holi-themed competitions and provide attractive prizes for the winners. Through this, you can increase the promotion of your brand and create awareness about your brand.

    Through competitions, you can even collect information and contact details of your customers. This will help you promote your products and offers in the future. You can also follow up with them.

    Conclusion

    These are some marketing strategies that your business can use this Holi. These marketing strategies will leave a mark on your brand in the customers’ minds. They can create a lasting impression on both customers and your investors. However, always remember that a unique advertisement/campaign built on a strong value always wins the game. So, start preparing your marketing campaign as early as possible to seize your day!

    FAQs

    What is Holi?

    Holi is the Indian festival of colours, which signifies the start of spring, the season of blossoms after the mournful, lack-lustre winter days.

    What is Holi marketing?

    Marketing is always important for your brand, and Holi is one such festival full of happiness and colours that fuel a good deal of marketing, too. Therefore, Holi marketing is something that you should not be missing out on if you are an entrepreneur, an owner of a brand, or a marketer at one of them.

    What are Holi taglines, and why are they important for marketing?

    Holi taglines are short, attractive one-liners used for marketing during the Holi festival. These Holi taglines etch the brand image and are filled with all the colours of the festival, which plays an important role in brand marketing.

    Why should you create Holi social media posts?

    Social media plays a crucial role in today’s marketing landscape. So, social media platforms are often used for marketing a brand, where marketers create unique, creative social media posts during festivals like Holi to attract their customers. The Holi social media posts can be used for the basic promotion of the brand and its products, as well as to promote discounts and offers or the launch of something new for a particular brand.

    What are the best Holi promotional ideas or Holi advertisement ideas?

    If you are wondering about some of the best Holi promotional ideas, then here are some of them you can check out:

    • Social media posts – You can always use unique social media posts to attract your customers and inform them about the new launches, offers, and discounts.
    • Offers and discounts – Product discounts are something that you can certainly bring in during Holi. While the customers have a huge propensity to buy during these festivals, exclusive offers and discounts can win their hearts and increase your brand sales.
    • Sale – Festival Sale is becoming a rage these days. If you are in doubt regarding the best Holi promotional ideas, launching a Holi Sale is a foolproof idea!
    • Advertisements on television and online
    • Distributing customized products for Holi
    • Launching Holi campaigns

    Which are the creative Holi taglines that the brands have used?

    • “Add a splash of colour to your beauty routine this Holi!” – Cosmetic Brand
    • “Indulge in the sweetness of Holi with our delectable treats!” – Food Brand

    Which are the best Holi business ideas?

    • Launching a line of Holi-themed cosmetics or skincare products.
    • Creating a range of Holi-inspired sweets and snacks for the festive season.

  • Best Christmas Ads of All Time That Will Surely Make You Chuckle

    December is here, bringing the Christmas spirit with it. The Christmas season is filled with traditions like decorating the tree, baking delicious cakes and cookies, and having cozy parties.

    One more thing that now comes with the season is the Christmas advertisements. These ads bring great charm among the people and prove to be an amazing marketing tool.

    Christmas makes the whole month of December a happy month. It is a time when people are in their happiest and brightest spirits.

    Many companies find this happy spirit a great opportunity to market their products and services. For this, they indulge in making Christmas advertisements to attract customers. So, in this article, we will share some of the most creative Christmas ads of all time.

    Christmas – The Time Full of Joy
    Christmas and The Advertisements
    Best Christmas Advertisements of All Time

    Christmas – The Time Full of Joy

    Christmas Celebration
    Christmas Celebration

    Christmas is celebrated every year to celebrate the joy of Jesus Christ’s birth. It is a holiday that everyone enjoys with their friends and family.

    People start prepping for it from early to mid-December. It is the time to put the lights on Christmas trees, invite friends and family, and wait for our Santa Claus.

    Another important thing that almost everyone indulges in during the season is shopping. It is the time when markets are full of discounts and various offers. It is also the time when our screens and papers get flooded with Christmas advertisements.

    Christmas and The Advertisements

    Today is the time when no business can flourish well in the absence of marketing. Advertisements have always been there, right from an early age. Earlier, there were print, radio, and television ads. Now, along with these, we have got online advertising.

    Online advertising is huge. It includes email marketing, content marketing, social media advertising, mobile advertising, etc.

    Advertising plays an important role in promoting a brand. It is playing an even more important role during the festive season. Creative ads develop interest among the customers and help them connect with a brand.

    It helps a brand attract more sales traffic for a product or service. Christmas is the time of the holidays. The Christmas ads are of great benefit to travel businesses. These ads make the customers want to travel during the holidays.

    Best Christmas Advertisements of All Time

    Some ads are thoughtful and creative enough to leave an amazing impact on the audience. Here are some of the best Christmas ads of all time:

    John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour

    John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour

    John Lewis’s 2024 Christmas advertisement, “The Gifting Hour,” follows Sally, who’s left her shopping to the last minute. Rushing into a John Lewis store, she tumbles through a rack of dresses and is transported back to her childhood home. As she relives memories with her sister, from childhood fun to teenage drama, Sally searches for the perfect gift.

    Set to Richard Ashcroft’s “Sonnet,” the ad shows the joy of finding the perfect gift. It’s a heartwarming story with a nostalgic feeling that makes you smile. Towards the end of the ad, Sally picks the perfect present and shares a sweet moment with her sister. In 2024, John Lewis also offers a chance for aspiring musicians to cover “Sonnet” for the Christmas Day advert.

    Disney Christmas Holiday Advertisement – The Boy & The Octopus

    Disney Holiday Short – The Boy and The Octopus

    Disney never fails to put a smile on our faces. Be it the Disney shows, movies, or advertisements, they all just spread a vibe of joy and happiness. Disney UK released its 2024 Christmas short film, The Boy and the Octopus. In this holiday short, a young boy forms an unlikely friendship with an octopus during the holidays. The octopus helps him feel less alone, adding a touch of fun and magic to his Christmas. They share moments like decorating the tree, watching festive movies, and enjoying all the special holiday traditions.

    This creative Christmas advertisement shows how unexpected friendships can brighten our lives. It’s a sweet reminder that the holiday season is about sharing time with those who make us happy.

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    Lidl – A Magical Christmas

    Best Christmas Commercials – Magical Christmas | Lidl Ireland

    Lidl’s 2024 Christmas ad, directed by Oscar-winning Tom Hooper, beautifully highlights the joy of sharing. The story in the ad begins with a young girl noticing a boy on the sidelines, cold and without a hat, as others enjoy sledging. Later, after helping an elderly woman with her bags, the woman gives the girl a bell and encourages her to make a wish. During her family’s festive dinner, the girl wishes for the boy to receive a Lidl Christmas hat, which comes true, showing the magic of kindness.

    In line with this message, Lidl has reopened its Toy Bank scheme for 2024, aiming to donate over 100,000 toys to children this year who might not otherwise receive a gift. Additionally, Lidl has launched a festive truck tour across nine UK cities, offering giveaways, festive food, and free samples, featuring Lidl employee-turned-Santa lookalike Nick.

    Waitrose Sweet Suspicion Ad

    Best Christmas Commercials – A Waitrose Mystery | Christmas Advert 2024

    Waitrose’s 2024 Christmas ad kicks off with a festive mystery that keeps viewers hooked. On Christmas Day, the beloved No.1 Waitrose Red Velvet Bauble Dessert goes missing, and Detective Matthew MacFadyen is called in to solve the case. With a star-studded cast of suspects, including a grandmother and a hostess, the ad keeps you guessing. As you try to guess who took the dessert, Waitrose shows off its tasty holiday food, perfect for celebrations.

    This is just part one of a two-part story, with the second part set to reveal the thief. Waitrose cleverly mixes fun and mystery with delicious holiday food, making this ad stand out this season.

    Marks & Spencer Christmas Ad 2016

    Best Christmas Ads – Marks & Spencer Advertisement

    M&S Christmas advertisement in 2016 was quite different from the usual. They made an appealing appearance of Mrs Claus in the ad.

    The ad begins with a small boy named Jake. He and his sister are seen quarrelling over small things. Before Christmas, Jake decides to gift his sister something. So, he writes to Mrs Claus about it.

    Mrs. Claus decides to fulfil Jake’s wish herself and deliver beautiful red shoes for his sister. The ad shows that apart from Santa, Mrs Claus is there to fulfil some special requests.

    This advertisement made so many people cry and feel the emotions presented. This is how the brand showed that it is always there to listen to its customers.

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    Coca-Cola Christmas Ad 2020 – ‘The Letter’

    Best Christmas Ads – Coca-Cola Advertisement

    In 2020, Coca-Cola decided to keep its Christmas ad away from the topic of the pandemic. Instead, they showed a beautiful relationship between a father and daughter.

    The ad begins with a small girl giving her dad a letter to post to Santa Claus. But he forgot to post the letter. So, decides to go on a challenging journey to the North Pole. He is seen facing various harsh conditions in his way.

    In the end, when the letter opens, it has a small and sweet wish in it. It says, “Dear Santa, please bring Daddy home for Christmas.”

    Coca-Cola, with this ad, delivered a simple yet emotional message. The message was that this Christmas, give something that only you can give. It showed us the importance of togetherness during the festivals.

    Apple’s Christmas Advertisement – ‘The Song’

    Best Christmas Ads – Apple Advertisement

    The brand Apple likes to keep its ads like its products simple yet attractive. It surely knows how to be creative and thoughtful but also simple at the same time. In 2014, Apple made an ad showing a young girl preparing a gift for her grandmother.

    In the ad, the girl uses her iPhone to record her grandmother’s old records. Using Apple’s technology, she created a duet with her grandma’s records. The girl then gifted it to her grandmother. It was a thoughtful ad that developed an emotional connection among the audience. It is considered as one of the best holiday ads.

    For the year 2021, Apple has used another creative way to promote itself during Christmas. The ad doesn’t show any Apple devices. The only thing is that it was created with iPhone 13 Pro.

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    Disney’s Christmas Advertisement 2020

    Best Christmas Ads – Disney’s Advertisement

    Disney created an animated short film for their 2020 Christmas ad. The ad revolves around Lola and her favorite toy- Mickey Mouse.

    At the beginning of the ad, Lola’s father gifts her the toy. Later in the ad, she gifts her toy to her granddaughter. Mickey Mouse begins to symbolize Lola’s childhood in these years.

    The ad produced an emotional angle for the audience. It showed the importance of relationships and childhood memories. It was a beautiful advertisement that touched the hearts of the viewers. It is regarded as the best Christmas advertisement of all time.

    Amazon Christmas Advertisement 2021 – ‘Kindness, The Greatest Gift’

    Best Christmas Ads – Amazon Advertisement

    Amazon has come up with its latest Christmas advertisement. The theme revolves around the acts of kindness by strangers.

    In the ad, a young girl is seen getting overwhelmed by her daily activities in the post-pandemic times. She is seen to be struggling to deal with study deadlines, partying, and the city traffic.

    The ad then shows that her neighbor notices her being alone. After that, they both are sitting in a park, where the neighbor lady is feeding birds. Both of them share a smile.

    The lady then gifts the girl a bird feeder from Amazon. This act of kindness by a stranger has touched the hearts of the audience. It is one of the most beautiful Christmas advertisements that illustrate the importance of kindness.

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    KFC Christmas Ad – KFC Red Hot Christmas

    Best Christmas Ads – KFC Advertisement

    KFC’s Red Hot Christmas commercial promotes their limited-time menu item, Red Hot Chicken – a spicy fried chicken available during Christmas. The advertisement features a family enjoying a traditional Christmas meal with a spicy twist. They are all seen relishing the spicy flavor of KFC’s Red Hot Chicken. The ad also has a catchy jingle that highlights the chicken’s spiciness.

    The KFC Red Hot Christmas advertisement effectively connects with viewers’ emotions by portraying the joy of sharing a special meal with loved ones. The family’s contagious smiles and expressions of satisfaction create a sense of warmth and togetherness, reminding viewers of the true meaning of Christmas. The spicy element adds a touch of adventure and excitement, appealing to those who seek a more thrilling holiday experience.

    John Lewis Christmas Ad 2011

    Best Christmas Ads – John Lewis Advertisement

    I have encountered some of the most captivating and memorable Christmas advertisements created by John Lewis, a prominent UK department store. These ads are unique because they combine beautiful music and movie-like storylines to showcase the magic of gift-giving in just 90 seconds. What’s remarkable about them is that they convey a poignant narrative without words.

    One particularly noteworthy Christmas advertisement from John Lewis, dating back to 2011, stands out as a masterpiece in this genre. It is praised for its unique twist and the emotional climax it builds, creating a truly heartwarming and memorable viewing experience. The ad captures the festive spirit and leaves a lasting impression, making it a standout among the John Lewis Christmas advertisements collection.

    Hershey’s Christmas Ad – Christmas Bells

    Best Christmas Ads – Hershey’s Advertisement

    The Hershey’s Kisses – Christmas Bells Advert is a commercial that has become a timeless classic since its debut in 1989. Amongst the flurry of holiday advertising, it stands out as a captivating symbol of the Christmas season, thanks to its heartwarming charm and mesmerizing animation. It is considered one of the shortest and best Christmas ad ever produced.

    The success of the ad lies in its simplicity. There is no dialogue or complex storyline, and the focus remains solely on a heartwarming performance by a group of Hershey’s Kisses that have been transformed into a handbell choir. As the Kisses sway and jingle to the tune of “We Wish You a Merry Christmas,” they create a magical spectacle that evokes nostalgia, warmth, and togetherness.

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    Microsoft Christmas Ad – Let There Be Peace on Earth

    Best Christmas Ads – Microsoft Advertisement

    In 2015, Microsoft launched a touching advertisement titled “Let There Be Peace On Earth” during Christmas. The ad stood out for its unconventional approach of mentioning Apple while conveying a message of peace despite the long-standing rivalry between the two tech giants. The ad’s message was to promote peace and unity during the holiday season.

    As the Microsoft employees gathered near Apple’s office, they engaged in a heartwarming moment by singing a carol alongside children. The lyrics emphasize the desire for peace on Earth, echoing, “Let there be peace on Earth and let it start with me.”

    The advertisement’s message urges advertisers and marketers to acknowledge the potency of positive and unifying themes. By highlighting the concept of “Let there be peace, and let it start with me,” the commercial aims to evoke warm and cozy emotions that align with the spirit of the festive season. It underscores the significance of extending gestures of friendship, a universally appreciated sentiment, particularly during the holiday season. Festive advertising can help attract more customers and spread holiday cheer.

    Lenovo Christmas Ad – The Joy Of Giving

    In this heartwarming video ad by Lenovo, the narrative begins with a kind gesture from a poor old man crafting a wooden horse for a little girl. Touched by the moment, the girl brightens the old man’s Christmas. At the spot where he sleeps on the sidewalk, the girl places a gift and a Christmas tree, using a Lenovo Yoga 3 Pro Tab to project lights, attracting more gifts from passersby. The video culminates with the old man waking up to the festive surprise.

    The ad’s genius lies in using the Yoga Tab 3 Pro’s in-built projector, seamlessly integrating the product into the storyline. The video beautifully captures the spirit of Christmas, emphasizing the joy of giving during the festive season, and is one of the best Christmas commercials ever.

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    Conclusion

    Christmas is the time when happiness seems to be blowing in the air. A good Christmas advertising is that which adds up to this happiness. The ads that develop an emotional connection tend to attract more consumers.

    Every Christmas, almost every brand comes up with a new advertisement. These festive ads help the brands to attract more consumers. But some ads develop a bond with the consumers and stay in the heart forever. Thus, the relationship between Christmas and advertisements is like cookies and Choco chips. It sweetens up the festive vibe a bit more.

    FAQs

    What are the best Christmas ads?

    Apple’s Christmas Advertisement – ‘The Song’ and Coca-Cola’s Christmas Advertisement – ‘The Letter’ are a few of the best Christmas ads.

    What makes a good Christmas commercial?

    To make an effective Christmas ad, you should evoke an emotional reaction in the audience or make them chuckle. The ad should be memorable and worth sharing with others.

    What is the oldest running Christmas commercial?

    M&M (1996), Campbell’s Snow Man (1993), Corona Christmas (1990), I’ve Fallen and I Can’t Get Up (1989), and Tootsie Pop (1970) are some of the oldest running Christmas commercials.

  • Top Unique and Creative Ads by Leading Brands | Best Creative Advertising

    A business’s survival lies in its visibility, if it is not visible enough, then there will be no customers who will willingly get associated with your business. For that visibility, marketing is needed. It is one of the most important aspects of a business apart from developing products and services.

    Whatever you decide to launch, you need to market it well. Advertising is a part of marketing; it not only provides your business with the desired growth but also helps you in establishing the brand in front of the world.

    An average human attention span is just 8 seconds. Now, advertising has to be done in such a way that it can gather the desired attention of the public in that short span of time. Not everything can attract human eyes, so it has to be creative and interesting enough to do that.

    Various brands out there use their creative ideas while creating advertisements for their products and businesses. In this article, we will talk about some of the most creative advertising campaigns of all time. So, without any further ado, let’s get right into the business.

    Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs. – Leo Burnett

    PhonePe
    boAt
    AJIO
    House of the Dragon
    McDonald’s
    Burger King
    SUGAR Cosmetics
    Louvre Museum of Abu Dhabi
    Mastercard
    Paytm
    Jana
    Ace & Tate
    Colgate – India
    Dunzo
    IKEA
    Uni Cards
    Colors TV
    Adidas
    Leverage Edu
    Anek (Movie)
    Pine Labs

    PhonePe

    PhonePe Truck Art Campaign | Creative Advertising
    PhonePe Truck Art Campaign – Creative Advertising

    PhonePe is an Indian fintech and digital payment company; it was founded by Sameer Nigam, Rahul Chari, and Birzin Engineer in the year 2015. The company is owned by Flipkart and the headquarters is situated in Bangalore, India.

    PhonePe has created many interesting advertisements for its services and it has also been able to attract a great number of customers, over 350 million people use PhonePe in India. Recently, the company has also started launching health insurance and for their advertisement, they have taken quite an interesting form of making their services visible to the people.

    PhonePe is using the backs of Indian trucks to advertise the insurance service. They use traditional art and quotes like ‘Dekho Magar Pyaar Se, Insurance Lo Magar PhonePe’. The quotes seem funny as well as easy to remember, this way they are able to hammer the ad into the minds of the customers.

    boAt

    boAt Creative Advertising

    boAt is an Indian consumer electronics brand known for offering earwear products at affordable prices. Founded in 2015 by Aman Gupta, its headquarters are in Delhi, India. The brand has gained recognition in the industry for its innovative marketing strategies, making it no surprise that it created a brilliant campaign for Women’s Day.

    boAt’s ‘TRebel’ campaign featured actress Rashmika Mandanna and introduced a unique experience. The campaign video could only be accessed by women, activated by a voice command that recognised a woman’s voice. This interactive feature, powered by a self-learning AI, allowed women to unlock dance move videos. It was an innovative way to make people realise how it feels to step into a woman’s feet, where they often hear that ‘it’s a man’s world’ whenever they try to enter into a different industry.

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    AJIO

    AJIO Unique and Creative Advertising
    AJIO Unique and Creative Advertising

    AJIO’s creative advertising for its Black Friday Sale grabbed the customers’ attention with a fun twist. They featured look-alikes of Indian stars Shah Rukh Khan, Salman Khan, and Virat Kohli. These look-alikes were spotted on the streets holding boards with a catchy message, “Why go for duplicates when originals are on sale?” This clever message played on the idea that, no matter how convincing a copy might seem, nothing compares to the real thing.

    The campaign playfully reminded customers to choose original, high-quality products over copies. It helped promote AJIO’s range of authentic brands and the discounts available during the sale, making the originals more affordable.

    House of the Dragon

    House of the Dragons Marketing Campaign with Swiggy | Creative Advertising
    House of the Dragons Creative Marketing Campaign with Swiggy – Creative Advertising

    The HBO series, ‘House of the Dragon’ premiered on Disney+ Hotstar on 22nd August 2022. For the promotion of the series, Hotstar collaborated with the food delivery platform, Swiggy. As a part of this marketing collaboration, Swiggy changed its delivery agent logo into a dragon. A tagline appears on top of the customers’ orders, saying, ‘Fire will reign, hunger will not. Our dragon rider is on the way!’

    A dragon delivering food did not only appear to be appealing and fascinating for the people but it also proved to be one of the most creative and subtle marketing campaigns ever.

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    McDonald’s

    McCafe Creative Logo - Creative Advertising
    McCafe Creative Logo – Creative Advertisin

    There is hardly anyone who is not aware of the largest fast-food restaurant chain in the world. Mcdonald’s has always been a popular brand, founded in the year 1955 by Maurice McDonald and Richard McDonald, the fast-food brand is available in over 100 countries.

    Recently, for McCafe coffee, the brand created a very creative ad. In the picture, the famous ‘M’ or arches at first looked like tired human eyes and beside it, you can see the proper arches and two coffee beans inside it which depicts that the tiredness is gone.

    Burger King

    Burger King Ad Campaign for Funnel Cake Fries | Unique Advertisement
    Burger King Ad Campaign for Funnel Cake Fries – Unique Advertisement

    In 2019, Burger King suddenly started liking random tweets posted in the year 2010. This action by Burger King, raised many eyebrows, making people wonder, why a multinational restaurant chain would like old random tweets. When the brand stirred enough curiosity among people and got their attention, it revealed the reason behind it by tweeting, “some things from 2010 are worth revisiting—like your old tweets and funnel cake fries. Get them now for a limited time.”

    Burger King was simply advertising the comeback of its funnel cake fries that they introduced back in 2010 by liking people’s tweets from that year. In this way, the brand spent no money and succeeded in creating one of the most creative marketing campaigns ever.

    SUGAR Cosmetics

    Sugar #MyShadeofLove Campaign
    Sugar #MyShadeofLove Campaign

    One of the most popular and fastest-growing Indian cosmetics brands in the country Sugar Cosmetics was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee. The cosmetic brand is famous for its various ranges of cruelty-free products.

    The company’s campaign has always been unique and this year on Valentine’s Day it launches the campaign called ‘My Shade of Love’ on Instagram as an AR filter. Through this, three different shades of lipsticks can be seen and the audience can virtually try the shades.

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    Louvre Museum of Abu Dhabi

    Louvre Museum Billboard in Abu Dhabi
    Louvre Museum Billboard in Abu Dhabi | Best Creative Marketing

    The Louvre Museum of Abu Dhabi was established in the year 2017 and the museum is the most visited in the Arab World. Recently, it has introduced a way to make the drive from Dubai to Abu Dhabi interesting on E11 Highway.

    The copies of some artworks of the Louvre museum are placed along the sides of the highway, it is not only a pleasant way of introducing the masterpieces to the people but also makes the drive memorable.

    Mastercard

    The American Multination financial services company was founded in the year 1966 and serves its customers with different types of credit and debit cards. It is one of the well-known companies in the payment industry.

    Mastercard showed its creativity when the UAE witnessed a 2 hour of the solar eclipse. During the eclipse, the moon crosses the sun and this way it looks like the Mastercard logo. Mastercard took this opportunity and made the eclipse look like a live billboard in the sky. The prices during the eclipse got lower, and discounts were provided to the customers.

    Paytm

    Paytm is a multinational fintech company that provides a digital payment system. The company was founded in the year 2010.

    Paytm launched an amazing campaign, in India, when there is no change of 1 to 5 rupees, customers are handed over candies by shopkeepers. This causes dissatisfaction among customers. Paytm uses this opportunity to make people opt for digital payment through Paytm. Shopkeepers are instructed to give them candies instead of change, the only difference is that those candies contain a special Paytm code. Customers are asked to download the Paytm app and after that use the unique code that is in the pack of candy, to redeem the money. The amount of money differs into four denominations that is 1, 2, 5 and 10 rupees.

    Paytm Creative Brand Advertising

    Jana

    Jana is a brand of bottled water and the source of the water is a depth of 800 meters of the Adriatic Sea. Jana is the largest bottled water producer in Croatia. Recently, they have used a creative way of marketing their brand. To show the depth of the water they have posted on their Instagram profile where each row of the post showed the depth of the sea and when you reach 800 metres, the brand of the water is revealed.

    Ace & Tate

    Ace & Tate Unique and Creative Ad

    Ace & Tate is an eyewear brand founded in the year 2013. They channelise their inner creativity with their new marketing campaign. To advertise their new pair of sunglasses, this time they choose not to use a single pair of them in their advertisement. To make the advertisement meaningful they just showed pictures of the faces of humans who are experiencing discomfort in the sun. This way they are hinting, at how sunglasses are necessary to be comfortable, especially in the sun.

    Colgate – India

    Colgate India Impactful Advertising

    Colgate is one of the most popular brands of oral care products in India. To attract the attention of their customers they created a unique advertisement. In their new advertisement, the model can be seen with a beautiful smile showing her unaligned teeth. The ad was done to make people relate to it more. As not everyone possesses perfectly aligned teeth, it is to make people realise that the brand is aware of the diversity of its customers.

    Dunzo

    Dunzo, is an Indian company that focuses on delivering groceries, medicines and other essential items to the doorsteps of their customers. Dunzo created a great marketing strategy by publishing an interesting and creative newspaper ad. In the advertisement, they have put a ludo game on the front page and have asked people to play ludo. The advertisements have been made in keeping the Delhi-NCR audience. To roll the dice audience can use their mobile scanner to scan the code.

    IKEA

    IKEA Creative Advertising

    IKEA is a brand known for selling ready-to-assemble furniture and kitchen appliances. In 2018, Ikea roped in Yanjaa Wintesoul, who is a Mongolian-Swedish memory athlete for their campaign. She memorized 328 pages of the IKEA Catalogue 2018. In the advertisement, she was shown answering all the questions asked by people randomly regarding the contents of the pages.

    In 2015, IKEA came up with a captivating campaign, “Assembly Fail,” for its assembly service. A German advertising agency, Thjnk, crafted the campaign. This innovative campaign used billboards that were purposely incorrectly put together, which successfully caught people’s attention by highlighting the idea that IKEA furniture can be challenging to put together. Despite the initial hurdles, the campaign aimed to convey the message that the end result is always worth the effort. This creative approach allowed IKEA to transform potential weaknesses into a memorable and impactful advertising strategy that left a lasting impression.

    Uni Cards

    Uni Cards Creative Marketing #UniSoFlexi

    Uni Cards was founded in the year 2020 by Laximikant Vyas, Nitin Gupta, and Prateek Jindal. The brand provides credit cards to its customers. Here you can pay back your monthly spending in three parts over three months. The best part is that it does not demand extra charges for that. The company is situated in Bangalore, India.

    Uni Cards roped in Vicky Kaushal for the face of their brand. In the recent campaign of Uni Cards, Bollywood actor Vicky Kaushal was seen in a funny avatar where he was divided into three parts and talked about the unique feature of the card that you can pay back your monthly spending in three months. This creative idea made the ad funny and interesting to the audience.

    Colors TV

    Colors TV is gearing up with the launch of its new dance reality show, Dance Deewane Junior. For the promotion of the show, the channel adopted Augmented Reality (AR) on streets, offices, and radio stations and danced with kids. Nora Fatehi, one of the judges of the show teaches the hook steps to the children with the help of augmented reality. Karan Kundra, the host of the show was seen interacting through AR.

    Adidas

    Adidas Creative Ads

    Adidas to promote the launch of their new swimwear line created the first swimmable billboard. Women often feel self-conscious while wearing swimwear in UAE in fear of getting body shamed and of course privacy. On this billboard, Adidas invited women to take a dip inside the billboard pool.

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    Leverage Edu

    Leverage Edu – Creative Ads

    Leverage Edu on their new ad campaign created a commotion. People started asking who is Aayushi and it was trending all over the internet. Instead of roping in a celebrity for their campaign, Leverage Edu brings a real girl named Aayushi into the board. Soon Leverage Edu’s team’s social media profile picture was changed to the picture of Asyushi and memes were created as well. This campaign garnered attention as they chose a normal girl looking to study abroad ad.

    Anek (Movie)

    Promotion is one of the most important parts of a movie. Book My Show took a unique step to promote the movie Anek of Ayushmann Khuranna. The promotional video shows Ayushmaan taking and addressing different people with their names. Apart from that, with the help of Rephrase AI, some other tidbits of those individuals are also known addressed by Ayushmaan. This way he invited individuals to watch the film Anek.

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    Pine Labs

    Pine Labs Har Store Tiranga - Unique Advertisements
    Pine Labs Har Store Tiranga – Unique Advertisments

    Pine Labs is a developer of an online payments platform. The leading merchant commerce platform was founded in the year 1998 and is well-known for providing financing and last-mile retail transaction technology to merchants. It is one of the unicorn startups in India with a valuation of $5 billion.

    Recently, on the occasion of the 75th anniversary of India’s independence, everyone celebrated the day with the Har Ghar Tiranga initiative, announced by Prime Minister. Taking inspiration from it, Pine Labs decided to take this initiative to a larger level by adding a tricolour to the QR code on the Pinelabs POS machine in stores. In this way, the company indulged itself in momentary marketing by taking advantage of the Har Ghar Tiranga initiative and extending it by turning Har Store Tiranga as well.

    Conclusion

    Uniqueness attracts human beings. So innovative and creative ways of advertising not only make the product or services visible but also help the brand gain the recognition that it truly deserves. The above-mentioned unique and creative advertisements are some of the perfect examples of how to draw the attention of the general public toward the brand.

    FAQs

    Which is the most creative advertisement?

    Some of the best creative advertising include PhonePe Truck Art, boAt TRebel, House of the Dragon x Swiggy, and Burger King’s 2010 Tweet Campaign.

    How do you make an advertisement creative?

    Research your target audience, Choose a platform, Make sure the tagline is catchy, and use unique visuals.

  • 10 Best Landing Page Builders To Increase Conversions In 2023

    As we’re now in the digital age, it’s essential to keep up with the modern times. Digital marketing is surging globally, and it’s hard to go online without seeing different digital marketing campaigns.

    A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information.

    In digital marketing, landing pages are an important tool for converting website visitors into leads or customers. They typically have a specific focus or theme and are designed to be simple and clear, with a strong call to action.

    Landing pages have become one integral part of digital marketing campaigns, and if you are an expert digital marketer, you know how important startup landing pages can be, and how much they can help in boosting a digital campaign. As important and effective, as they can be, one must be careful while building a landing page. A good landing page typically has a specific focus or theme and is designed to be simple and clear, with strong CTAs (Calls to Action) that help convert website visitors into leads or customers.

    What Is a Landing Page?
    Key elements that make up an effective landing page
    Steps to Create an Impressive Landing Page
    Top Landing Page Builders

    1. HubSpot
    2. Unbounce
    3. Instapage
    4. Leadpages
    5. GetResponse
    6. ConvertKit
    7. Swipe Pages
    8. ClickFunnels
    9. Landingi
    10. Lander

    What Is a Landing Page?

    Before diving deep into the tools used for building landing pages, let us first talk about what landing pages are. Landing pages, by definition, are standalone pages that are built for advertising or a marketing campaign. Landing pages are essential components of a successful website. They provide viewers with the first glimpse of your company and often serve as the primary source for conversions. Landing pages are important for capturing leads, explaining product features, and describing the key advantages of using products or services. For any business, creating an effective landing page should be a top priority. With the right strategies in place, businesses can use well-designed landing pages to drive relevant traffic and convert visitors into customers or at least newsletter signups. Creating a clear call-to-action on the landing page and emphasizing visuals is critical; it’s also important to make sure the message resonates with conversion goals.

    There are two different types of Landing pages, namely Lead Generation Landing pages and Clickthrough Landing pages.

    Lead Generation Landing pages: These are mostly used by B2B marketing companies to collect the user data such as email and names, which can be further used to build a list of emails as their prospective clients.

    Clickthrough pages: These pages are much more direct as their main objective is to sell a product or a subscription-based service, and these pages are mostly used by E-Commerce websites and SaaS services.

    Key elements that make up an effective landing page

    5 Crucial Things Every Landing Page Should Have

    1. A clear and specific call to action: The main goal of a landing page is to get the visitor to take a specific action, such as filling out a form or making a purchase. The call to action should be clear and prominent on the page.
    2. A compelling headline: The headline of the landing page should grab the visitor’s attention and clearly communicate the value or benefit of the product or service being offered.
    3. Relevant and compelling content: The content of the landing page should be relevant to the visitor and should clearly communicate the benefits and value of the product or service being offered.
    4. A visually appealing design: The design of the landing page should be visually appealing and should effectively communicate the message and value of the product or service being offered.
    5. Social proof: Including testimonials, reviews, or other forms of social proof can help build trust and credibility with the visitor and increase the chances of conversion.

    Steps to Create an Impressive Landing Page

    Having an excellent landing page is vital to ensure that consumers receive the right information quickly when exploring potential business opportunities online. Here are a few essential steps to create an impressive landing page:

    1. A good landing page should have a clear and concise headline that tells visitors what they can expect to find on the page.

    2. The headline should be followed by a short and descriptive subheadline that elaborates on the main headline.

    3. The page should then have a strong and attention-grabbing image that helps to visually communicate the message of the page.

    4. The copy on the page should be well-written and free of grammar or spelling errors. It should also be persuasive and convince the reader to take action.

    5. The page should have a clear call-to-action (CTA) that tells the reader what they need to do next. The CTA should be prominently displayed and easy to find.

    6. The page should also have social proof in the form of testimonials or customer reviews to show that others have had success with the product or service being offered.

    7. The page should be designed in a way that is visually appealing and easy to navigate. All of the elements on the page should be placed in an intuitive way.

    8. The page should load quickly and be optimized for mobile devices

    Top Landing Page Builders

    There are several landing page software tools that are used by businesses for their digital marketing campaigns. In this article, we will talk about the top 10 landing page builders that help elevate website conversions in 2023. So, let’s take a look at them.

    HubSpot

    Rating 4.4/5
    Price Range in $ (Monthly) 14 to 3600 for Marketing, 45 to 1200 for Sales, 45 to 1200 for Customer Service, 23 to 1200 for CMS, and 45 to 2000 for Operations.
    HubSpot Website
    HubSpot – landing page builder

    HubSpot is an all-in-one software platform that helps businesses with web hosting, analytics, content optimization, landing page building, and more. It allows users to create a landing page quickly and easily. With embedded forms and automation systems, it allows for an efficient way to collect customer data and convert leads into customers or sales with ease. Hubspot’s landing page builder gives you the tools you need to create effective landing pages that keep your target audience engaged, whether you use one of the many customizable templates or design and code each landing page from scratch using their innovative drag-and-drop tools. They also offer other features like A/B testing to help maximize potential conversions from landing pages.

    Features offered by Hubspot:

    • Hubspot is an international leader in marketing automation and offers valuable services such as analytics, landing page builders, SEO optimization, and content creation.
    • The landing page building feature is especially beneficial for businesses of all sizes, as it allows users to build stunning landing pages for lead generation within minutes.
    • It’s incredibly user-friendly due to its drag-and-drop interface, customizable templates, photo library, and a plethora of other features that help people create websites that are attractive and optimized for conversions.
    • All landing pages can also be modified to look good across multiple devices such as PC/browser or mobile device.
    • Hubspot also offers to track and report on landing page performance so businesses have detailed insights on what works and what doesn’t.

    Pros:

    • One of the primary pros of using HubSpot is its landing page builder, which is designed to make customizing landing pages easy and efficient.
    • This landing page builder allows users to quickly and easily create their desired landing page without the need for any coding knowledge or experience.
    • It includes multiple options, such as a library of free page templates and layouts that are easily customizable.
    • It provides an intuitive drag-and-drop interface so users can move elements around on the landing page as they desire.
    • Optimizing landing pages with HubSpot’s landing page builder is an effective way to improve organic search ranking since this platform is both small-business friendly and SEO-friendly.

    Cons:

    • If you need customization of more detailed landing pages with specific technology stacks or larger landing pages designed for search engine optimization purposes, Hubspot may not be the right option.
    • While there is a large variety of templates available within Hubspot, they could look somewhat generic compared to landing pages built outside of the platform.
    • Hubspot is supported by multiple third-party apps and integrations, some users may find themselves overwhelmed by the vast number of choices available and feel constrained by what their subscription plan allows them access to.

    Pricing Model for HubSpot

    Software Starter Professional Enterprise
    Marketing Costs $50 per month, and offers tools such as landing pages, email marketing, and ad retargeting Costs $890 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
    CRM and Sales Costs $50 per month and comes with customizable sales properties, meeting scheduling, and other basic features Costs $500 per month and offers sales analytics, custom reporting, eSignature, and some personalization features Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
    Customer Service Costs $50 per month and comes with live chats, conversational bots, and simple automation Costs $400 per month and comes with ticket status and routing, and offers better customer service with custom reporting and an insight dashboard Costs $1200 per month and helps users manage multiple teams’ slack integration along with webhooks

    Unbounce

    Rating 4.4/5
    Price Range in $ (Monthly) 90 to 575
    Unbounce Website
    Unbounce – best landing page builder

    Unbounce is a landing page builder with an easy-to-use drag-and-drop interface, that helps you seamlessly build landing pages, lead marketing campaigns for eCommerce, and run social ads, and email marketing. It helps users build one goal-focused and dedicated landing page, without an ounce of coding, to convert traffic into revenue.

    With over 100 different landing page templates to choose from and an easy drag-and-drop interface, Unbounce landing page software offers to build an interactive landing page with customizable JavaScript and CSS, which can be used to make the page all the more responsive and fit for both, a mobile device or a desktop. Also, the built-in AI support helps you test your landing page design to see exactly how it works and what else is needed.

    Unbounce Landing page Tutorial: An Absolute Beginners Guide

    Features Offered by Unbounce

    • Seamless account management allows users to deal with multiple clients, and store records efficiently.
    • The single sign-on (SSO) feature makes it easy to manage usernames and permissions, while you can also choose who gets access.
    • Unbounce offers the re-usability of templates which works effectively while also allowing you to share templates among other Unbounce users.
    • Shaped to load pages quicker than usual, Unbounce pages are designed to load swiftly, without any time delay.
    • With utmost care for privacy, the pages also display a green padlock on the URL bar, assuring the user of complete privacy.

    Pros

    • It provides an intuitive platform that makes it easy to build landing pages quickly and without any coding knowledge needed.
    • This revolutionary drag-and-drop landing page builder also allows non-technical users to customize landing pages without any assistance, making Unbounce a great time saver.
    • Another massive benefit is the wide range of features that allow for deep customization and integration with third party apps like MailChimp, SalesForce, and more.
    • The analytics feature is another must have for companies looking to track performance over time so they make the most of their investment.
    • All in all, Unbounce presents an easy-to-use landing page solution with plenty of custom options that can help businesses get up and running fast with short-term success and long-term growth potential.

    Cons

    • One of the main cons of using Unbounce landing page builder is the cost. It is not an inexpensive service, and some businesses may find it too expensive for their budget.
    • Additionally, because it offers a lot of features, there is a steep learning curve for those who are new to landing page building and web design.
    • These features also require significant technical know-how from experienced users.
    • The A/B testing feature is quite basic and customer service is extremely poor.

    The pricing model for Unbounce

    Launch plan Optimize plan Accelerate plan Scale plan
    Costs $81 per month and is built for small businesses starting with digital marketing and landing pages Costs $122 per month and is built for businesses ready to optimize landing pages Costs $203 per month and is built for fast-growing businesses that need to boost traffic Costs $300 per month and is built for huge enterprises looking for greater traffic and conversion rate
    Offers up to 20000 visitors and 500 conversions with 1 connected domain Offers up to 30000 visitors and 1000 conversions with 1 connected domain Offers up to 50000 visitors and 2500 conversions with 7 connected domain Offers up to 50000 visitors and 3000 conversions with 15 connected domain

    Instapage

    Rating 4.3/5
    Price Range in $ (Monthly) Starts from 199 and has Versatile prices.
    Instapage Website
    Instapage landing page builder

    Instapage is more than just a landing page software tool; it is an advertising conversion cloud, with the ability to automate a personalized post-click page creation through conversion intelligence. Instapage helps users to integrate post-click landing pages and ads through marketing campaign visualization, which helps create a personalized experience for the customer.

    Furthermore, Instablocks offers its users a variety of page blocks comprising CTA forms, overviews, and more so you can manipulate the content of your page, globally. The conversion-optimized templates help you pump up the conversion rate, and with the availability of quick mobile pages, it reduces bounce rates and does not let mobile browsing hinder your marketing campaign.

    Features Offered by Instapage

    • Offers personalized experience to users with the use of specific keywords to maximize conversions.
    • Allows users to feature their own images with an Image Asset Manager.
    • Instapage allows users to add custom coding through JavaScript, CSS, and other scripts, to enhance the functionality of the page.
    • Modern design features such as Parallax scrolling also come in handy in the design of a landing page.
    • Overwrite protection makes sure two different users working on the same template do not make a fuss.

    Pros

    • It offers an array of tools for personalizing landing pages for an optimal user experience and greater conversions, features A/B testing to compare different landing page versions and measure performance, and gives users plenty of customization options to be creative in designing their landing pages.
    • Additionally, the landing pages are mobile-ready right out of the box since they are automatically optimized for all device types so that no one misses out on crucial information while browsing your website.
    • With Instapage, you can easily create beautiful landing pages with lots of great features — making it one of the best landing page building options available on the market.

    Cons

    • It can be difficult for beginner website builders to learn how to navigate Instapage due to its complexity and high price point.
    • Since Instapage is marketed for landing pages, it lacks the complexities necessary for building full-scale e-commerce webspaces.
    • It probably isn’t the ideal solution if you are looking to build a fully integrated webstore; instead, you might try researching another landing page builder better suited for your needs.

    The pricing model for Instapage

    Business plan Enterprise plan
    Costs $149 per month Cost is variable depending on your usage and needs
    Offers features such as no conversion limit, post-click score conversion analytics, and many more features All features of the Business plan with 1:1-ad-to-page personalization, visual collaboration, and editable blocks
    Integrations for Zapier, HubSpot, Salesforce, and Marketo All integrations offered by Business Plan along with page migration and customer manager

    Leadpages

    Rating 4.2/5
    Price Range in $ (Monthly) Starts from 42
    Leadpages Website
    Leadpages landing page software tool

    Leadpages is one of the first choices for small businesses and online enterprises, that are trying to build a brand and make an online presence. It lets users build websites, landing pages, pop-up alerts, and much more without using any code. Leadpages helps you choose from over 200 different templates to create websites and landing pages with a high conversion rate, connect CRM and email, and build traffic with leads, guidance, and increase conversions.

    Leadpages has a simple and seamless set of tools making it effortless to create, update and deploy your landing pages, quick and accurate, ridding you of extra costs of freelancers and time delays. You also get to make mobile responsive pages and deploy them in a matter of minutes, using state-of-the-art templates and an easy drag-and-drop interface.

    Features Offered by Leadpages

    • Leadpages allows you to view your page across different screen sizes hence, identifying if something needs to be rectified.
    • Hidden form fields allow you to pass data to your CRM, through prepopulated fields.
    • Leadpages makes a backup of all opt-in data in case any of the integrations experience downtime.
    • Offers checkout with Stripe, allowing users to accept payments and deliver products from any page.
    • Offers an image library where you can add and remove images to use in your page designs, the way you deem fit.

    Pros

    • Its intuitive UI and drag-and-drop feature make landing page creation a breeze even for novice users.
    • Leadpages offers multiple pre-made templates to reduce design time and flaunt your content on professionally designed landing pages.
    • It integrates with over 500 services, so you can connect it with your email marketing service or landing page tracking system.
    • You can quickly design web forms and calculate A/B testing to measure and optimize landing page success.
    • These features help businesses skyrocket their conversion rate, bringing in more leads and sales over time.

    Cons

    • One issue with Leadpages is that its landing pages are very limited in terms of design and customizability.
    • Additionally, because Leadpages is a third-party service, there may be delayed support from the company if any maintenance issues or bugs arise.
    • Businesses creating landing pages must also keep in mind that using Leadpages can become expensive over time due to the amount of landing pages needed for campaigns and marketing efforts.

    The pricing model for Leadpages

    Advanced plan Pro plan Standard plan
    Costs $299 per month billed annually Costs $74 per month billed annually Costs $37 per month billed annually
    Can be used to build up to 50 sites and including landing pages, traffic leads, and hosting Can be used to build up to 3 sites and including landing pages, traffic leads, and hosting Can be used to build up to 1 site and include landing pages, traffic leads, and hosting
    Priority phone tech support with over 40 integrations and online sales and payment Chat and email tech support with over 40 standard integrations and email trigger links Email tech support with no email triggers or online sales and payments

    GetResponse

    Rating 4.2/5
    Price Range in $ (Monthly) Starts from 13
    GetResponse Website
    GetResponse – Top Landing Page Builder

    GetResponse helps you to create high-converting, mobile-responsive landing pages, but it’s also a digital marketing platform used for sending emails, creating web and startup landing pages, and automating marketing. It offers to grow your audience with lead generation and targeted online communication that helps users boost their conversion rates. Moreover, GetResponse helps you deploy your skillset into an asset that you can use to grow revenue with about a thousand daily webinars and deliver an amazing customer experience to create a loyal following.

    Whether you wish to propel your business online, or you are in need of personalized tools to cater to your needs for scalability, GetResponse helps you communicate with your potential clients and increase return on investment. Moreover, with the help of sales funnels, popup forms, and marketing automation, GetResponse helps in online marketing and generating revenue from anywhere in the world.

    How to Create a Landing Page from Scratch in GetResponse

    Features Offered by GetResponse

    • With images from Shutterstock and gifs from Giphy, GetResponse helps create mobile-responsive pages for a high conversion rate.
    • Popup forms for signups and data collection, GetResponse helps you send targeted emails to prospective clients and customers.
    • Ready-made sales funnel helps you display your products and services to your customers, helping you sell more.
    • Drag and drop interface helps customize your page, so it suits both, the desktop view as well as the mobile device view.
    • GetResponse also offers insights into the pages along with conversion rate and other details. This allows you to choose the best designs and achieve high conversion rates.

    Pros

    • It offers powerful integrations with online store builders and social media platforms, making it easier than ever to have multiple touchpoints with your customers.
    • GetResponse also provides world-class analytics tools, so marketers can see exactly how their campaigns are doing, as well as access to cutting-edge automation capabilities designed to maximize ROI with minimal time investment.
    • They offer responsive customer support when you need help. With its comprehensive suite of features, GetResponse makes it easy for businesses of all sizes to take full advantage of the power of email marketing.

    Cons

    • One major issue is that their landing page builder is not as feature-rich as similar platforms on the market.
    • While GetResponse landing pages look great, they lack important features such as the ability to split test landing pages or ads. This makes it difficult to accurately measure ROI or use A/B testing to optimize campaigns.
    • GetResponse’s landing pages can only link to external URLs rather than being able to contain internal content, which makes for an awkward user experience when transitioning from the landing page to the checkout page.
    • GetResponse may be good for basic marketing tasks like email campaigns, but lacks features that are necessary for more advanced customers looking to scale up their businesses.

    The pricing model for GetResponse

    Basic plan Plus plan Professional plan Max plan
    Costs $19 per month and is used for sending emails and building a contact base Costs $59 per month and is used for generating leads Costs $119 per month and is used for marketing automation and integrations Used for evolving marketing strategy and comes with a variable pricing
    Comes with tools for email marketing, unlimited marketing pages, templates, and lead funds Offers everything that comes with a basic plan along with automation builder and sales and webinar funnels Offers everything that comes with a plus plan along with unlimited sales and webinar funnels and work together for 5 users Offers everything that comes with a professional plan along with dedicated support and IP and Microsoft Dynamic Integration

    ConvertKit

    Rating 4.4/5
    Price Range in $ (Monthly) Starts from 15
    Convertkit – landing page builder

    Convertkit is an all-in-one email marketing software specially designed for bloggers and small businesses. Whether you’re a solo entrepreneur or a business team, this platform helps to efficiently manage all your email automation needs in one place. Features such as landing page builder, automation builder, reporting dashboard, and rich segmentation allow users to create fully customized landing pages and automate their entire subscriber journey. Convertkit makes it easy to create stunning landing pages and publications quickly and optimize them for better performance. With its drag-and-drop page builder, customizable popup forms, landing page templates, and automatic publishing capabilities of landing pages, Convertkit will take your website visitors to the next level of engagement. It supports A/B testing with its optimization suite so that users can track the conversion rates of landing pages with ease.

    Features offered by Convertkit

    • It has powerful automation tools designed specifically for content creators and bloggers, allowing them to create landing pages and build segmented email lists quickly and easily.
    • Automation can be daunting at first, but ConvertKit simplifies the process with helpful tools like landing page builder that enable users to quickly construct highly customizable landing pages without the need for complex skills.
    • The platform offers direct integration with popular payment gateways, including Stripe and PayPal, making it easier than ever to build landing pages and capture subscribers that are ready to buy.
    • With comprehensive analytics all in one place, ConvertKit provides the perfect platform for managing email campaigns of any size.

    Pros

    • One of the most attractive features is the landing page builder which helps make any promotional activities easier to execute.
    • This landing page builder has a simple user interface and allows for customizable designs that enable users to customize their landing pages according to the needs of their campaigns.
    • The amazing flexibility of the landing page builder along with other features such as audience segmentation, automatic emails, analytics, and automation workflows provide Convertkit users with everything they need to build their business.

    Cons

    • One such drawback is the landing page builder which, while easy to use and intuitive, lacks some of the customization options of other solutions on the market.
    • It can be difficult to create high-converting landing pages because there are limited templates and design options available.
    • Testing landing pages and optimizing them for conversions can be challenging due to the lack of features in Convertkit’s landing page building suite.

    The pricing model for Convertkit

    Creator plan Creator Pro plan
    Costs $15/month, For up to 300 subscribers Costs $29/month, For up to 300 subscribers
    Best for growing creators automating their work Best for established creators scaling their business

    Swipe Pages

    Rating 4.8/5
    Price Range in $ (Monthly) Starts from 39
    Creating Landing Page with Swipe Pages

    Swipe Pages is a landing page builder designed to help businesses create their desired web presence. With a landing page builder, they can make their website experience more user-friendly, modern, and engaging. Swipe Pages have proven to be incredibly effective at allowing businesses to acquire customers quickly. To sum up, Swipe Pages are an efficient way for businesses to easily capture leads and maximize user engagement with landing page builders.

    Features offered by Swipe Pages

    • Swipe Pages offer an attractive landing page-building service that provides users with an intuitive and easy-to-manage platform.
    • The builder has a simple drag-and-drop interface and comes with a variety of templates, fonts, illustrations, hero images, video blocks, and more to choose from.
    • By using Swipe Pages’ landing page creator you can quickly create landing pages that resonate with your audience while allowing you to customize the look and feel of your landing page without the need for coding skills.
    • With the landing page included in the Swipe Pages suite of services, you can easily set up automated marketing campaigns, split test different landing pages or start collecting leads for your business.

    Pros

    • Swipe Pages are incredibly useful landing page builders that make creating web pages simple and straightforward.
    • Not only are they cost-efficient, but they also provide users with impressive design templates that can be customized quickly and easily.
    • They allow entrepreneurs to design landing pages with maximum conversions in the shortest possible time – no coding required!
    • Swipe Pages also feature analytics tools so users can examine user behavior which allows them to optimize their landing pages for the best results in terms of sales and returns.
    • Swipe Pages support error-free A/B testing, allowing entrepreneurs to compare landing page variants for optimal performance.

    Cons

    • As the builder is limited in its design options, landing pages often end up looking very similar or generic; this can have a negative impact on conversions as it may not reflect the unique attributes of your product or service.
    • Because Swipe Pages builders lack flexibility and customization, you may find yourself unable to make them fit precisely with your brand’s message or visual aesthetic.
    • It’s important to note that editing these landing pages can be tricky since there is no code-level access – meaning any changes you do make are limited by the builder’s capabilities.

    The pricing model for Swipe Pages

    Startup plan Marketer plan Agency plan
    Costs $39/month Costs $89/month Costs $199/month
    Offer 1 Custom Domain, 20,000 Traffic, Analytics & Conversion Tracking and more Offer 5 Custom Domains, 50,000 Traffic, Smart Pages, 5 Client Subaccounts, and more Offer Unlimited Custom Domains, 500,000 Traffic, Smart Pages, Unlimited Client Subaccounts, and more

    ClickFunnels

    Rating 4.7/5
    Price Range in $ (Monthly) Starts from 147
    ClickFunnels – online landing page builder 

    ClickFunnels is an online landing page builder that simplifies the process of creating websites, making them easier than ever. With drag-and-drop technology, point-and-click design, and automated tools, it provides users with the freedom to customize landing pages that are tailored to their business needs. The launch of this program has made it easier for those who may not necessarily have coding skills to create effective websites quickly and easily. Beyond landing pages, ClickFunnels also offers funnel-building and hosting solutions. Whether you’re an online store or a service provider, there’s no limit to the ways you can use Clickfunnels for your business needs.

    Features offered by ClickFunnels

    • ClickFunnels is an intuitive and powerful landing page builder that provides small-business owners with the tools they need to create high-quality landing pages quickly and easily.
    • With ClickFunnels, users have access to templates designed to look professional while making it easy to customize how their page looks and feels.
    • These landing pages can be created in minutes instead of hours or days. Other features include drag-and-drop elements, A/B testing capabilities, automation features, and even eCommerce setup assistance.

    How to Create a Landing Page With ClickFunnels

    Pros

    • ClickFunnels is an incredibly useful tool for businesses looking to drive sales and improve their visibility on the web. It’s an all-in-one suite of products that includes a landing page builder, funnel templates, email autoresponders, analytics, and more.
    • ClickFunnels allows businesses to quickly create landing pages and other key elements for an optimized online presence.
    • It automatically builds a sales funnel meaning less work for marketers who are already strapped for time.
    • With its intuitive and user-friendly interface, even those with no coding experience can create engaging pages within a matter of minutes.
    • It’s accompanied by great customer service so users have helped every step of the way.
    • ClickFunnels offers businesses a simple yet powerful platform to build beautiful landing pages and generate leads without having deep technical knowledge.

    Cons

    • There are some drawbacks to using this builder, such as the high monthly costs associated with certain subscription packages.
    • The builder can be complicated and overwhelming for those who are new to website development, making it difficult for beginners to navigate.
    • There is also a limited range of customization options available which can be limiting for experienced web designers who may want more complex landing pages.
    • ClickFunnels is a useful landing page-building program but comes with its downsides that one should consider before subscribing.

    The pricing model for ClickFunnels

    Basic plan Pro plan
    Costs $147/month Costs $197/month
    Offer 1 Website, 20 Funnels, Unlimited Workflows, Basic Analytics, and more Offer 1 Website, 100 Funnels, Unlimited Workflows, Basic Analytics, Liquid Theme Editor, and more

    Landingi

    Rating 4.4/5
    Price Range in $ (Monthly) Starts from 29
    Landingi – Top Landing Page Builder

    Landingi is an intuitive landing page builder that promotes customization and ease of use for all types of users. With its straightforward drag-and-drop interface, Landingi helps you quickly create landing pages that make an impression. You can customize the landing pages with high-converting widgets like countdown timers and surveys, or add layers of complexity with CSS code editing. It’s even compatible with marketing automation tools like MailChimp and Active Campaign so that you can start delivering tailored messages right away. Landingi also offers templates so you can build upon existing landing page ideas, making it easy to get started building your perfect web page in no time.

    Features offered by Landingi

    • Landingi is an efficient landing page builder that can help anyone create captivating landing pages in a snap.
    • Its no-coding feature ensures that you don’t need to be a developer to create stunning landing pages which makes it perfect for everyone, especially non-technical folk.
    • Landingi offers plenty of customizable page templates and subscription optimization features that are designed to deliver positive ROI and maximum conversions.
    • All landing pages created with Landingi come with detailed performance analytics as well as email automation features and A/B testing options.

    Pros

    • Landingi is a landing page builder that makes it simple to create stunning, high-converting landing pages that increase conversions and generate leads.
    • With an easy-to-use interface and drag-and-drop features, landing pages can be designed quickly without having any technical coding knowledge.
    • Landingi has many advanced features that make it suitable for marketers with all levels of expertise: from basic functionalities like A/B testing, to more complex options like creating pop-ups or integrating with eCommerce APIs.
    • The platform offers enough analytic data so users can track landing page performance and identify areas for improvement.

    Cons

    • Its landing pages lack customization options and can’t be integrated with other applications or platforms.
    • The landing page designs are limited in number and none of them offer visually striking elements that would help set them apart from the competition.
    • Landingi falls short when it comes to performance optimization—the platform does not support A/B testing nor does it have analytics capabilities to measure landing page performance.
    • Its platform complexity makes Landingi less beginner-friendly compared to alternative landing page builders.

    The pricing model for Landingi

    Core plan Create plan Automate plan Agency plan
    Costs $29/month Costs $65/month Costs $89/month Costs $109/month
    Best for starters looking for an easy-to-use and responsive editor. Best for business owners and smaller companies looking to build high-converting campaigns that increase sales Best for marketing pros to automate processes and boost conversions at all levels of the customer journey Best for agencies, integrators, and resellers to launch offers and scale customer service

    Lander

    Rating 3.0/5
    Price Range in $ (Monthly) Starts from 49
    Lander – landing page building platform

    Lander is a landing page building platform that makes creating effective landing pages incredibly simple. With its intuitive drag-and-drop interface and customizable templates, Lander has revolutionized the landing page building experience. And with features like A/B testing, heatmaps, and mobile optimization- it’s never been easier to create stunning landing pages that are guaranteed to capture the attention of your audience. Whether you’re a marketer, influencer, or business owner, Lander has something for everyone!

    Features offered by Lander

    • Lander is a landing page builder that offers users the ability to quickly and easily create landing pages with modern-day design sensibilities.
    • From its intuitive drag-and-drop interface to templates and customizable functionality, Lander is a powerful option for creating landing pages in minutes.
    • With layouts optimized for different devices and a plethora of features such as A/B testing, automated emails, and more, it makes it easy for marketers to get the most out of their landing pages.
    • It also provides designers with several page elements such as video backgrounds and custom fonts that can give their web pages that extra “wow” factor.

    Pros

    • Building landing pages with Lander can be extremely beneficial to businesses and entrepreneurs alike.
    • Not only is it incredibly easy to use, but it also offers a wide range of attractive templates that don’t require any coding knowledge.
    • Users can also customize each landing page with images, colors, fonts, and HTML code to fit their brand needs.
    • It even provides useful analytics so businesses can track the success of their landing page campaigns.
    • Lander’s landing page builder is a great tool for those looking to build professional landing pages without spending money on a web designer or spending a lot of time learning how to code.

    Cons

    • One of the biggest cons of using Lander landing page builder is that it has limited design templates. This can be restrictive for those looking to create landing pages with more customized visuals and layouts, as they are often forced to settle with one of the templates even if it doesn’t suit their needs perfectly.
    • The customer support provided by Lander leaves something to be desired.
    • Though help is available, response times tend to be slow compared to other landing page builders, which can make troubleshooting difficult for users who require assistance quickly.

    The pricing model for Lander

    Basic plan Professional plan
    Costs $49/month Costs $99/month
    Includes A/B Testing, Facebook Landing Pages, Auto-Fill Forms, Email Support and more. Includes Dynamic Text Replacement, Facebook Landing Pages, Custom Code Editing, Technical Support, Chat & Email Support and more.

    Conclusion

    The landing page helps you in boosting your ad campaign. In fact, it is an important step in a digital marketing campaign. Landing page builders help in building the perfect web page that will help your potential customer or customers to take an action by buying the products of your business. With the increase in digital marketing, landing page builder tools are also getting popular.

    FAQs

    What is a landing page?

    Landing pages, by definition, are web pages that are built for advertising or a marketing campaign.

    What are the two different types of Landing pages?

    The two different types of landing pages are lead-generation landing pages and Clickthrough landing pages.

    What are the top landing page builders to use in 2023?

    Some of the popular landing page builders to use in 2023 are listed below:

    • HubSpot
    • Unbounce
    • Instapage
    • Leadpages
    • GetResponse

    What is a landing page builder?

    A landing page builder is a tool that allows users to create and design a landing page without the need for coding or design skills.

    How many hours does it take to create a landing page?

    On average, it may take anywhere from a few hours to several days to create a landing page, depending on the complexity of the design, the amount of content that needs to be included, and the level of customization required.

    What is the purpose of creating a landing page?

    The purpose of creating a landing page is to drive targeted traffic to a specific webpage and convert that traffic into leads or customers.

    What are the uses of the landing page?

    Some common uses for landing pages include:

    1. Generating leads
    2. Promoting a product or service
    3. Running a promotion or contest
    4. Facilitating event registration

    What are the essential elements of the landing page?

    The essential elements of a landing page are as follows:

    • Clear unique selling proposition (USP)
    • Engaging hero shot.
    • Compelling benefits.
    • Inspirational social proof.
    • Strong call to action (CTA)

    Do I need to have design or coding skills to use a landing page builder software tool?

    No, most landing page builders offer a user-friendly interface and pre-designed templates that allow you to create and customize landing pages without any design or coding knowledge.

    Can I A/B test my landing pages with a landing page builder?

    Yes, many landing page builders offer A/B testing features that allow you to test different versions of your landing page and see which one performs better.

  • Dove’s Real Beauty Campaign | A Success or a Failure?

    We have all been there, where our insecurity eats us alive, right? People make comments about other people’s bodies for being obese, skinny, pretty, hairy, and other body-shaming comments without any hesitation or regret. It is at this point that we begin to take strangers’ opinions personally, leading to feelings of insecurity or doubt in ourselves. In the world of being ourselves, both men and women encounter a lot of criticism.’ True beauty is inside,’ as the saying goes, but we don’t take that to heart and continue to undervalue other people’s lifestyles; if we don’t accept ourselves, then who will?

    That’s why Dove launched the ‘Real Beauty Campaign,’ an evolving campaign aimed at boosting self-confidence among women and children. The Dove, in collaboration with Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications, launched a global marketing campaign in 2004. Dove’s Real Beauty Campaign was developed throughout a three-year creative strategic research project that identified a need for a new consumer-centric rather than product-centric advertising strategy. Notably, the campaign was developed to persuade women that they are all beautiful in their skin and that this is what true beauty looks like.

    Dove’s Real Beauty Campaigns

    Dove’s Real Beauty Campaign, a Success or a Failure?
    Public Reactions Towards Dove’s Real Beauty Campaign
    Pros and Cons of Dove’s Real Beauty Campaign

    Brand Value of Dove Worldwide from 2017 to 2022
    Brand Value of Dove Worldwide from 2017 to 2022

    Dove’s Real Beauty Campaigns

    In 2004, the Dove Real Beauty Campaign commenced, intending to celebrate women’s individuality in terms of physical and emotional beauty. According to a survey conducted by Fortune magazine, only approximately 2% of females were satisfied with their physical appearance. The remaining 98% are unhappy with their appearance and feel insecure about their bodies. People still lack confidence about their physical appearances in the present era. The idea of the campaign was ‘beauty is not the absence of flaws, but the ability to embrace them and yet feel beautiful.’ As a result, the Dove beauty campaign made positive feedback, whereby influenced a lot of consumers and impacted positive brand association.

    2004 – Beyond Compare: Women Photographers on Real Beauty Campaign

    “Beyond Compare: Women Photographers On Real Beauty”, a Dove and Ogilvy & Mather show, featured 67 female photographers of all races, colours, and body types, including slim, large, and tanned. The goal of this campaign was to instil a sense of acceptance towards differences among women. This campaign was the beginning of a revolution in the world of beauty. As a result, reactions to “Beyond Compare: Women Photographers on Real Beauty” have been varied, as it is rumoured that the commercial might be framed and scripted.

    2006 – Beauty Crackdown Campaign

    In 2006, Ogilvy & Mather wanted to expand the campaign by producing one or more viral videos for the Campaign for a Real Beauty website. The campaign was an interview-style work meant to highlight how mothers and daughters interacted with difficulties surrounding current perceptions of beauty and the beauty business. Daughter is a film that explores the challenges of self-esteem that many young girls face today. The Dove self-esteem fund backs up its campaign with data showing how people are more likely to have warped notions of beauty. A series of short videos called “Beauty Crackdown” was offered to Unilever as an “activation idea” during the creation of ‘Daughters’. It was originally designed to drive traffic to the Campaign for Real Beauty website, where they could see ‘Daughters’ and participate in workshops. Onslaught and Amy were created by Ogilvy after Evolution. Onslaught is a moving video about the harsh realities of young girls and the impact the beauty business can have on them.

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    2013 – Real Beauty Sketches Ad

    Dove Real Beauty Sketches Ad

    Hugo Veiga developed a video for the campaign called Dove Real Beauty Sketches, a self-esteem and body confidence campaign which was published in April 2013. It went viral, eliciting strong public and media reactions. Several ladies explain themselves to a forensic sketch artist who is unable to see his subjects on the video. The same women are described by strangers who encountered them the day before. When the sketches are compared, the stranger’s image is always more flattering and correct. When women are shown the differences, they have significant reactions. Dove and the World Association of Girl Guides and Girl Scouts launched Free Being Me in October 2013, to improve “self-esteem and physical confidence” among girls.

    Dove’s Real Beauty Campaign, a Success or a Failure?

    Dove's Real Beauty Campaign
    Dove’s Real Beauty Campaign

    As we all know, Victoria’s Secret, one of the most well-known lingerie and cosmetics brands, has been embroiled in a long-running controversy over portraying their models as skinny and fair angels on a runway plus via an advertisement that to increase geared to be extremely thin with the slogan “the perfect body,” which sparked outrage on various social media. To prevent such a backlash while launching a global marketing campaign, Dove opted to launch its evolution one, the ‘Real Beauty campaign,’ which elicited a mix of positive and negative comments from the public. The marketing effort undertaken by Dove earned two Cannes Lions Grand Prix honours and challenged personal care industries as a result.

    The campaign featured women sharing their viewpoints on Dove products with the phrase “No wonder our perception of beauty is distorted” and encouraging women to love their real selves.

    Dove’s Real Beauty Campaign, in particular, had a major impact on brand image, resulting in increased sales and revenue while outperforming its competitors among both male and female consumers of other competitive brands. As a result, Dove’s Real Beauty Campaign became one of the most effective promotional messages in terms of influencing consumer emotions and creating favourable brand associations.

    Furthermore, the campaign became international recognition, which made a positive result in international markets, especially in Australia and New Zealand.

    The Failure of Dove’s ‘Real Body’ Bottle Shape Campaign

    Failure of Dove's Real Body Bottle Shape Campaign
    Failure of Dove’s Real Body Bottle Shape Campaign

    There is no doubt in the fact that Dove’s Real Beauty campaign touched people’s hearts. But the brand’s campaign has also faced backlashes for its extra innovative ideas. In 2017, Dove decided to take a step forward with its real beauty campaign and added the idea to the packaging of its body wash bottles. It created the product bottles in different shapes representing different body types. The main idea behind this was to accept and celebrate different body types.

    However, it received a negative reaction as people found the bottles’ comparison with the body types a critical and unsympathetic move by the brand. The brand’s intention was to promote body positivity whereas the bottles made women more conscious of their body types. This way, the idea to introduce differently shaped body wash bottles for the real beauty campaign flipped and received a massive backlash.  

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    Public Reactions Towards Dove’s Real Beauty Campaign

    Individual adverts made by Dove earned different reactions from the audience. Whereby, People’s self-confidence and self-love are developed as a positive approach. Furthermore, this real beauty campaign set an example of having a significant impact on society and generations, in terms of beauty standards.

    The commercial, on the other hand, is claimed to be authentic, but critics claim that it was photoshopped to hide wrinkles, warts, stray hairs, and other imperfections. Furthermore, some sources claim that the corporation sells skin-lightening goods to dark-skinned persons in several countries, implying that the brand engages in discriminatory marketing and this campaign was established with a profit motive by enticing ladies and young girls to purchase their items.

    Pros and Cons of Dove’s Real Beauty Campaign

    The following shows the pros and cons of Dove’s Real Beauty Campaign:

    Pros

    • The Dove campaign is credited with starting a global discourse about expanding the concept of beauty. The foremost pro of the campaign is that it defies the unrealistic standards of beauty and promotes the idea of acceptance towards oneself.
    • By questioning beauty stereotypes, Dove hoped to revolutionise the advertising culture. They chose women who defy conventional beauty standards. This presented a different perspective inside the media and real women appeared to be outstanding and pleasant to their female audience. The campaign’s success may be seen in the massive amount of media coverage it has gotten.
    • For Dove’s campaign, media exposure has resulted in $150 million in free media time. Numerous accolades have been given to the campaign. Much of the campaign’s success may be credited to the fact that it was the first digital campaign to direct participants to a supportive online community of over 200 million individuals globally, with over 26 million people partaking in the campaign.
    • Dove has succeeded in redefining the process of shopping beauty stocks to one that is centred on expressing key ideas and interacting with others, rather than simply making consumers feel good about the firm.

    Cons

    • Dove is a Unilever brand and its association with other brands has brought various raised eyebrows toward its purpose.
    • Axe is a Unilever brand, that promotes a message that is opposed to Dove’s objective; their advertisements heavily push the slender ideal and sexualization of women. As a result, Unilever is perceived as hypocritical, and its link with Dove contributes to negative feelings against Dove’s ad campaign and cognitive dissonance in customers. The campaign’s relationship with brands like Axe is the most heinous aspect.
    • Fair & Lovely, a popular Unilever brand aimed mostly at dark-skinned women that encouraged women to want “lighter skin.” This contradicts Dove’s purpose to be more inclusive of all women’s beauty by creating products that attempt to make all women look alike.
    • Dove’s Real Beauty Sketches campaign gained a lot of appreciation on one hand but on another hand, it also received criticism. People were not happy with the fact that the ad only presented white, slim, and pretty-looking women, describing their appearances to the artist. So, in a way, the ad is depicting the same idea that it wants to defy.

    As a result, Unilever is perceived as hypocritical, and their link with Dove could contribute to negative feelings against Dove’s ad campaign and cognitive dissonance in customers. Dove’s dedication to its social objective may be questioned by consumers.

    Conclusion

    Nearly ten years after its inception, the Dove Campaign for Real Beauty is still going strong. One explanation could be that, despite the criticisms, the campaign can still be considered a positive step forward. The video’s release sparked a lot of debate, both positive and bad, over the message it carried. If Dove’s purpose was to start a global discussion on female body image, it succeeded admirably. Dove ran a fascinating social experiment to see how women perceive their beauty in comparison to what others think. Their goal was to look at the campaign from several perspectives and to entice customers to participate. The message is simple: “You are more beautiful than you believe.”

    FAQs

    Was the Dove Real Beauty campaign successful?

    Dove’s Real Beauty Campaign is full of emotions and it broke all the conventional standards of beauty. This made the brand develop a strong connection with the audience. Thus, the campaign that was launched in 2004, is still considered one of the most successful ad campaigns ever.

    Who is Dove’s target audience?

    Dove mainly targets women between the age group of 18 to 35 years, the age group that prefers to have beauty products for naturally healthy skin.  

    Is Dove cruelty-free?

    Yes, Dove is cruelty-free as accredited by PETA, the animal rights organization.

  • Four Revolutionary Marketing Campaigns by Mercedes Benz

    We all know Mercedes fiercely competes with BMW!  Marketing is such an awesome tool if mixed with the right kind of humor + emotion + need. ✔️ And, with the right mix – you get a brand that stands out from others. Why? Because, they don’t market, they relate!

    Mercedes Benz is a well-known name in the field of luxury products. The automotive industry is quite wide now and is seeing a great increment in its makers. Earlier, the competition between each luxury brand was limited to their name and loyal customers. However, now the competition is huge and includes almost every aspect of the automotive vehicle industry.

    The best practice to get yourself or your products noticed is by taking the help of advertisements. There is nothing hidden about the use of advertisements by the big brands to make themselves more noticeable or introduce new products in the market.

    Even the automotive industry has the same agenda and if you believe the history, many healthy competitions are noticed taking place between different brands by the means of advertisements. For this article, let us look at the biggest marketing campaigns of Mercedes Benz.

    1. Life Gets Big
    2. Unlock With Mercedes Benz
    3. Are You AMG- Ready
    4. Merc From Home

    1. Life Gets Big

    Life Gets Big is an introductory campaign launch to highlight the features of the Mercedes Benz T-Class. The campaign was launched internationally and was developed by the Mercedes Benz lead Van agency Preuss UND Preuss Berlin.

    Mercedes Benz’s “Life Gets Bigger” signifies an improved space within the car that is sufficient for one family. The rear windows provide perfect space for three kids to hop in or for any other pet to take their place. The van has sliding doors that enable better surfacing of doors while in use. Overall, Mercedes Benz wanted to show that “When Life Gets Bigger”, the Mercedes Benz T-Class will be waiting for acceptance.

    The ad campaign includes a 30-second and 60-second video ad and also some other forms of advertisements to share the information about the campaign “Life Gets Bigger”.

    2. Unlock With Mercedes Benz

    Unlock With Mercedes Benz was a campaign launched before the start of the festive season in 2021. It was estimated to be launched from the first week of September till the end of festivals. The reason behind launching this festival was quite different from other basic campaigns. It was introduced as an unlocking point for people after the pandemic and lockdown.

    The change with this campaign was to provide easy EMI options on the selected models of the brand and it was also packed with insurance policies.

    The thing to note about this campaign was not the offers related to it but the reason behind it. As per Martin Schwenk, MD and CEO, Mercedes-Benz India, “Unlock With Mercedes Benz” is a campaign to revive the sentiments of customers by availing them with the option of unlocking their dreams, finding their inspiration, and undertaking new journeys to explore different adventures.

    The campaign will allow the customers ownership and financial details and make a move to unlock their needed practice.

    3. Are You AMG- Ready

    The campaign “Are You AMG Ready” was specially built to introduce the subsidiary brand of Mercedes Benz named Mercedes AMG. This campaign also covers all the aspects of the AMG model and makes it a promising one. The campaign includes one 60-second long film and four different 30-second videos all demonstrating different brand models of AMG.

    The Are You AMG- Ready campaign stands for the message of “This is our legacy, imagine our future. Are you AMG-ready?”.

    The campaign is mainly introduced to implement the change of a brand into a performance-based luxury brand.

    As per Philipp Schiemer, CEO of Mercedes-AMG GmbH, the performance of the AMG brand will be combined with the luxury of tomorrow to provide a strengthening bond for Mercedes-AMG.

    The campaign mainly targets loyal customers and is willing to be tied up with them. Another targeted customer falls in the range of lifestyle-oriented groups who are willing to get some special kick with the most sustainable consumption pioneer.

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    4. Merc From Home

    The campaign Merc From Home was initiated and launched in 2020 with another great revolutionary method to implement for their customers. The campaign was introduced to make the car buying process much simpler and to enable the whole process of purchasing a luxury car available at the ease of home and by the means of the digital process.

    The campaign “Merc From Home” provides an easy and clear method of purchasing the brand product from the comfort of each individual’s home. The process allows complete steps right from the preparation of the car to the fulfillment of the payment by the means of a digital platform.

    To promote this campaign, every outlet of the Mercedes Benz in India will be connected with the e-commerce platform and will enable the online purchasing of the product.

    The campaign also features an online consultation studio by taking the help of virtual platforms. To have a hassle-free experience, the eCommerce platform is supported by backend processes to provide proper security in the transactions and include steps that provide maximum clarity for the customers to take their points.

    The above graph shows the worldwide unit sale of Mercedes Benz from 2019-2021
    The above graph shows the worldwide unit sale of Mercedes Benz from 2019-2021

    Conclusion

    Marketing strategies provide a great way for every brand to get its share of market visibility. All the luxury car brands have their dedicated team to deal with marketing strategies for their products. For some, these strategies provide a way to increase their sale whereas few brands target their competitors using different strategies.

    It is also noted that many healthy debates take place. When we will at the history of different brands marketing openly about their products, many reformative ideas will be found within them. Similarly, in the above text, some of the most known marketing campaigns are explained.

    FAQs

    How does Mercedes Benz promote their products?

    Mercedes Benz uses different ways to promote its products. The most common way is to advertise using television, Online/ Digital advertisements, and print advertisements.

    How did Mercedes Benz become a market leader?

    Mercedes Benz got its chance to become a market leader because of the undivided focus shown by the team of Mercedes Benz and a few useful tactics that help to increase the customer experience. Many other similar reasons finally made the Mercedes Benz a leader in the industry.

    How does Mercedes Benz use social media?

    Mercedes Benz uses social media along with the addition of a few extensive microsites. Mercedes Benz also made a few campaigns to raise awareness using social media.

    What is Mercedes Benz’s business strategy?

    The strategy used by Mercedes Benz for its business application is termed “Differentiation Leadership and Strategy”. The prime focus of the team is mainly on the marketing aspect of the firm.

  • Out-Of-Home Advertising: Marketing Strategy and Its Benefits

    Advertisement is a way to communicate with your customers and potential customers, this shows the world that your products or services exist and informs the customers about your brands and their usefulness. In a free-market economy, effective advertisement is imperative to a company’s continuance. Outdoor advertising serves well for promoting your product in specific geographic regions. Outdoor advertising is a method of advertising devised to reach a wide customer base when they are out of their homes.

    It is a highly effective method of marketing because consumers spend most of their day outside their homes. Out-of-home advertising publicizes a business’s products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy. In this article, we will talk about types of Outdoor advertising and the benefits of outdoor marketing. So, without any further ado, let’s get started.

    Types of Effective Outdoor Advertising
    Benefits of Outdoor Marketing
    Steps to Create an Impactful Outdoor Campaign
    COVID-19 Impacts on Outdoor Advertising Market

    Types of Effective Outdoor Advertising

    Outdoor advertising is not just confined to flashy billboards. If you are looking to invest in outdoor advertising, then here are numerous outdoor advertisements to invest in to reach customers.

    Billboard Advertising

    A billboard is a large advertising structure found in high traffic areas. Billboards are also known as hoardings in most parts of the world. Billboards are a popular choice for advertisers because of their wide availability.

    Static Billboard

    Static billboards are seen mostly on the roadside. With about 68% of consumers making their purchasing decisions while in the car, a well-designed roadside billboard can be a vital part of any brand’s sales funnel. This form of marketing is not meant to be intrusive and direct. It is subtle and more welcoming to consumers.

    Mobile billboards

    Mobile billboards are becoming a popular type of outdoor advertising, mainly in crowded cities. They are usually seen on the side of buses or wrapped in automobiles, unlike static display billboards that can not move. Mobile billboards have the privilege of being able to go where the crowd is.

    Digital Billboards

    Digital billboards have the advantage of being able to illustrate videos and animations, making them significantly more eye-catching. They are about 3-4 times more expensive than traditional billboards.

    Augmented Reality Billboards

    Augmented reality is one of the progressive technological improvements that is now used in marketing.

    Primary Purpose:  It is beneficial for promoting awareness of a brand, product, or promotion – and their everywhere presence and cost-efficiency means they can be used as a galvanizing force in all sorts of campaigns.

    Point Of Sale Advertising

    Point of sale advertising involves an advert placed in proximity of sale, such as the checkout section of a supermarket or near the queue in a shoe store, to promote a product to consumers right as they are about to make a purchase.

    Primary Purpose: The purpose of point of sale campaigns is especially beneficial to brands or marketers promoting a product that is currently in discount, or that is a limited edition. The products, brands, and promoted objects are chosen to be of interest to the specific buyer – for example, shoe polish and laces at the checkout of a bootmaker.

    Retail Advertising

    Another immensely prevailing and successful form of out-of-home marketing is where retail advertising takes place specifically in or around retail environments, such as stores and shopping plazas. Types of retail advertising include:

    • Lift Graphics
    • Floor Graphics
    • Mall Media

    Primary Purpose: The main purpose of retail advertising is to lure buyers into visiting a store or acquiring a product that is relatively close to where they saw the advertisement.

    Transit Advertising

    Vehicle advertising sponsors an on-the-go advertisement in the form of a printed graphic either placed on the side of the vehicle in question or as a vinyl wrap covering its body. This increases brand awareness on a much larger scale and can provide a reliable source of exposure to nationwide businesses or those with multiple locations. Types of vehicle advertising are

    • Truck Liveries
    • Taxi Wraps
    • Bus Adverts

    Primary Purpose: The main purpose of a vehicle publication is usually to increase brand awareness, but it can also work as an integrated part of a specific campaign.

    Share of Ad Spend in 2021
    Share of Ad Spend in 2021

    Benefits of Outdoor Marketing

    Today, outdoor advertising has become a global marketing strategy, with the ads being presented in numerous forms, shapes, and sizes. From the narrowest streets to the widest roadways, advertisements can be found in every corner of the world. No matter how large or small your business may be, it will still get the advantages of outdoor advertising.

    Outdoor Advertising is Cost-Effective

    With regards to CPM(Cost Per Thousand), outdoor advertising awards one of the most cost-effective mediums for advertising available. This is because outdoor advertising and billboard advertising produce many added impressions per ad placement. This allows marketers to expand their advertisement money further, which only increases the value of outdoor advertising as ad budgets seem to be continuously shrinking.

    Outdoor advertising can boost sales

    Those who have viewed a product advertisement multiple times may likely buy the product; Outdoor advertising helps influence the interest of new customers. It also reminds present customers that the product is still accessible in the market. In both ways, outdoor advertising creates a continuous invitation to make a purchase.

    Outdoor advertising provides maximum publicity

    Hundreds of people pass through the streets daily, they get to see the advertisement daily. This is the reason why roads and highways are filled with all kinds of outdoor advertisements.

    Helps in building the brand

    Outdoor advertising helps consumers remember the product information conveyed in the signage with its repeated exposure the more time they get to see the advertisements, the more impact it has on them and an image of the brand is built.

    Steps to Create an Impactful Outdoor Campaign

    1. Define KPIs with Quantifiable Goals.
    2. Establish Data Points for Your Target Audience and Activation Markets.
    3. Communication and Collaboration Still Reign.
    4. Optimize Your OOH Campaign, Like Every Other Channel.
    5. Evaluate Campaign Success Including Measurement & Attribution for Real-World Outcomes.

    COVID-19 Impacts on Outdoor Advertising Market

    • COVID has put on hold nearly all forms of outdoor advertising because of the limitations on travel and work from home emerging as the new norm.
    • The outdoor advertising market will decelerate at a CAGR of over 4% through 2020-2024.
    • Most industry leaders believe it is the time for OOH to embrace its digital department as brands that were allies of OOH agencies are realizing the potential of DOOH systems. With the lockdown in place in most parts of the country, industry experts say it is time to re-evaluate the OOH medium.
    • From mall booths to airport Televisions to Uber cab tops and billboards, the industry is leveraging its vast networks to help lessen the extent of the virus. The advertising giants like Lintas, Ogilvy, and JWT – are all focusing efforts on their outdoor advertising arm to bring more awareness to the public on COVID-19.

    Conclusion

    Outdoor advertising has been here since 1850 and its demand and effect have not died down. Brands are aware that most people spend 70% of their time outside so they often take this opportunity and make it their advantage by advertising their products or services outdoor. As the visibility increase so does the sales. Although Covid-19 created a challenge in the outdoor advertising sector, gradually it is making a comeback.

    FAQs

    What is meant by Outdoor Advertising?

    Outdoor Advertising or Out-of-home advertising means advertisements that reach customers even when they are outside their house.

    What are the 4 types of advertising?

    The 4 types of advertising are:

    • Display Advertising
    • Video Advertising
    • Native Advertising
    • Mobile Advertising

    Which companies use Outdoor advertising the most?

    The companies that use outdoor advertising the most are:

    • Apple
    • McDonald’s
    • GEICO
    • Amazon
    • HBO