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Tag: marketing automation

  • Must-Have AI Sales Tools for 2025

    What if you could walk into a sales meeting armed with the knowledge of your prospect’s every need, preference, and pain point. Sounds like a salesperson’s dream, doesn’t it? Well, in 2025, this dream is becoming a reality thanks to AI sales tools. We’re witnessing a revolution in how businesses approach sales, with artificial intelligence leading the charge. These tools are game-changers that are reshaping the sales arena, helping teams to work smarter, not harder. But, how exactly are these tools changing the game? Let’s find out!

    AI Writing Assistants for Sales
    Tapping Into Customer Insights
    AI for Meeting Enhancement and Analysis

    AI Writing Assistants for Sales

    Time is money. All of us know it. That’s why AI writing assistants have become indispensable tools for sales teams looking to boost their productivity and effectiveness. These AI-powered solutions are transforming the way salespeople craft their messages, helping them to create compelling content quickly and efficiently.

    Close CRM’s Cold Email Generator

    Website www.close.com
    Rating 4.7
    Free Trial Yes
    Platforms supported Web, IOS/Android
    Must-Have AI Sales Tools - Close CRM
    Close CRM – Best AI Sales Tools

    One of the most time-consuming tasks for salespeople is crafting personalised cold emails. AI cold email generators are changing the game by producing high-quality, tailored messages in a fraction of the time it would take to write them manually. These tools use advanced algorithms to analyse your input and generate emails that resonate with your target audience.

    For instance, Close’s AI-powered cold email generator creates customised templates based on your company’s details and desired call-to-action. It’s important to note, however, that while these tools provide an excellent starting point, adding a human touch is crucial for maximum impact.

    Pricing

    Below are the pricing plans offered by Close CRM:

    Plan Pricing
    Startup $49/Month per user
    Professional $99/Month per user
    Enterprise $139/Month per user

    ChatGPT Plus

    Website www.openai.com
    Rating 4.7
    Free Trial No
    Platforms supported Web, IOS/Android
    Must-Have AI Sales Tools - ChatGPT Plus
    Chat GPT Plus – Best AI Sales Tools

    ChatGPT Plus, the subscription-based version of OpenAI’s popular language model, is making waves in the sales industry. This AI chatbot can help salespeople streamline various aspects of their work, from lead generation to responding to FAQs and introducing products.

    ChatGPT Plus is crazy because of its ability to handle complex queries and provide detailed, context-aware responses. This makes it an invaluable tool for sales teams looking to enhance their customer engagement and make data-driven decisions.

    Pricing

    Below are the pricing plans offered by ChatGPT Plus:

    Plan Pricing
    GPT 4 $20/Month

    Copy.ai

    Website www.copy.ai
    Rating 4.7
    Free Trial Yes
    Platforms supported Web
    Must-Have AI Sales Tools - Copy.ai
    Copy.ai – Best AI Sales Tools

    Copy.ai is another powerful AI writing assistant that’s gaining traction in the sales world. This tool is specifically designed for enterprise-level use cases, including marketing, sales, and content creation. What makes this one stand out is its flexibility and scalability, making it an ideal choice for growing businesses.

    One of Copy.ai’s key features is its ability to generate a wide range of content, from blog posts to sales emails and marketing campaigns. Its model-agnostic design means it can work with various language models, ensuring that your sales team always has access to cutting-edge AI technology.

    Pricing

    Below are the pricing plans offered by Copy.ai:

    Plan Pricing
    Base Free
    Starter $36/Month
    Advanced $186/Month

    Tapping Into Customer Insights

    In the sales domain, understanding your customers is key to success. AI-driven customer insights are transforming the way businesses interact with their clients, offering a level of understanding that was once thought impossible. These tools are helping sales teams to make data-driven decisions, improve customer engagement, and boost sales performance.

    Crystal

    Website www.crystalknows.com
    Rating 4.6
    Free Trial Yes
    Platforms supported Web
    Tapping Into Customer Insights - Crystal
    Crystal – Best AI Sales Tools

    Crystal is the x-factor, even among AI sales tools. It’s like having a crystal ball that reveals the deepest thoughts and desires of your customers. This personality data platform uses machine learning and AI to help you understand your prospects’ characters and communication styles. Crystal’s DISC assessment and LinkedIn extension provide valuable insights into how to effectively communicate with potential clients. It’s particularly useful for small and midsize businesses dealing with a variety of leads. It offers tailored sales strategies for each personality type, and thus – eliminates guesswork and helps sales teams approach leads with confidence.

    What sets it apart is its ability to provide just the right amount of information – nothing more, nothing less. This allows sales professionals to feel prepared before calls, understanding their lead’s communication style, personality, and preferences. It’s a powerful tool for building chemistry with prospects and improving engagement rates.

    Pricing

    Below are the pricing plans offered by Crystal:

    Plan Pricing
    Base Free
    Premium $49/Month
    Business Custom

    Drift

    Website www.drift.com
    Rating 4.4
    Free Trial No
    Platforms supported Web, IOS/Android
    Tapping Into Customer Insights - Drift
    Drift – Best AI Sales Tools

    Drift is another powerful AI sales tool that’s making a mark for itself in the industry. It’s a conversational marketing and sales software that turns website visitors into leads. Using AI-powered chatbots and live chat functionality, Drift helps sales teams stay connected with website visitors in real-time. Drift’s a winner because of its ability to improve lead generation, qualification, and sales engagement. It syncs with CRM software, acting as a lead generator and streamlining the sales process. This real-time engagement with website visitors is particularly valuable for businesses selling enterprise-class software.

    Drift’s AI-powered chatbots enable personalised and real-time interactions with potential customers. This level of personalisation has been proven to drive company revenues significantly. Through a thorough analysis of customer behaviour and interactions, Drift helps businesses craft personalised product recommendations, send targeted marketing messages, and adjust website content and product listings.

    Both Crystal and Drift showcase how AI sales tools are revolutionising customer insights. They’re helping businesses understand not just what customers say, but what they truly need. This deep understanding leads to more effective sales strategies, improved customer engagement, and ultimately, better sales performance.

    Pricing

    Below are the pricing plans offered by Drift:

    Plan Pricing
    Premium $2,500/Month
    Advanced No set price
    Enterprise Custom

    AI for Meeting Enhancement and Analysis

    When we talk about sales, we kinda know that every interaction counts. AI tools are now stepping up to enhance meeting experiences and provide valuable insights. So, let’s have a look at two game-changing AI sales tools that are revolutionising how we conduct and analyse meetings.

    Fathom

    Website www.fathom.video
    Rating 5
    Free Trial Yes
    Platforms supported Web
    AI for Meeting Enhancement and Analysis - Fathom
    Fathom – Best AI Sales Tools

    Fathom is an AI meeting assistant that has become a postcard product in the sales industry. It’s designed to record, transcribe, highlight, and summarise your meetings, allowing you to focus entirely on the conversation at hand. Fathom hits it out of the park with its lightning-fast AI summaries, which are ready in less than 30 seconds after your meeting ends.

    Moreover, Fathom can automatically sync meeting summaries and tasks to your CRM. This saves users about 20 minutes per meeting, which adds up to a staggering 1.5 weeks a year! It’s no wonder Fathom has been awarded the #1 Highest Satisfaction product of 2024 by G2 out of over 100,000 products.

    Fathom also allows you to share specific clips from your meetings, which is great for dropping context into Slack or other communication platforms. This feature is particularly useful for sales teams who need to quickly share key moments with colleagues or managers.

    Pricing

    Below are the pricing plans offered by Fathom:

    Plan Pricing
    Base Free
    Premium $15/Month per user
    Team Edition $19/Month per user
    Team Edition Pro $29/Month per user

    Loom

    Website www.loom.com
    Rating 4.7
    Free Trial Yes
    Platforms supported Web, IOS/Android
    AI for Meeting Enhancement and Analysis - Loom
    Loom – Best AI Sales Tools

    Loom is another powerful AI tool that’s transforming the way sales teams communicate and analyse meetings. It’s an asynchronous video messaging platform that allows you to record, share, and analyse video messages with ease.

    Loom stands out for its AI Suite, which includes features like Auto Titles, Auto Summaries, and Auto Chapters. These AI-powered tools automatically generate titles, summaries, and chapter breaks based on the content of your video, making it easier for viewers to navigate and understand your message. The tool’s AI capabilities extend to enhancing the quality of your videos too. It can automatically remove filler words like “ums” and “ahs”, and trim out extended moments of silence, helping you sound more polished and professional.

    For sales teams, Loom’s AI-powered features are particularly valuable. The platform can record once and personalise for many, it also helps draft personalised messages to send with your videos, allowing you to reach out to more potential clients faster.

    Pricing

    Below are the pricing plans offered by Loom:

    Plan Pricing
    Starter Free
    Business $12.50/Month per user
    Enterprise No set price

    End Note

    As we wrap up our journey through the AI sales tools that are making it big in 2025, it’s clear that these technologies are not mere fancy add-ons but showstoppers in the sales world. The future of sales is undoubtedly intertwined with AI, but it’s crucial to remember that these tools are meant to enhance human skills, not replace them. As you explore these AI-powered solutions, keep in mind that the human touch remains invaluable in building relationships and closing deals. And speaking of exploration, why not check out StartupTalky’s Instagram channel for some fun content, news, and memes about the startup world? There’s a treasure trove of articles on StartupTalky too, covering everything from AI to business strategies – give them a read to stay ahead of the curve!

    FAQ

    What is sales assistant software?

    AI sales assistant software is a type of technology that uses artificial intelligence to enhance the sales process by automating tasks, analyzing customer data, providing insights, and improving customer interactions to boost efficiency and effectiveness in closing deals.

    What is an example of a consumer insight?

    A consumer insight is a deep understanding of consumer behavior that helps businesses tailor their products or marketing strategies.

    How can AI be used for meetings?

    It can be used for: 

    • Automated Note-Taking
    • Smart Scheduling
    • Task Assignment
    • Engagement Monitoring
    • Meeting Management Assistant

    What is the future of Ai in sales?

    The future of AI in sales will focus on enhancing personalization, improving predictive analytics, automating customer engagement, refining lead scoring, enabling data-driven decision-making, streamlining processes, and continuously learning from interactions to drive sales effectiveness and innovation.

  • Top 6 Marketing Automation Software and Tools in 2024

    Marketing is a very important aspect of any business. If your marketing efforts are in the right direction it can increase your brand awareness and conversion rate. Marketers do a lot of things from strategizing content, capturing and nurturing leads, managing customer information, creating advertising campaigns, scheduling tasks, and a lot more.

    All these tasks require a lot of time and energy. Although if you want to save time and boost your productivity and sales you can use top marketing automation softwares to put these tedious tasks on autopilot.

    In 2021, about 51% of companies were using the marketing automation tool and were able to boost their sales productivity by 14.5%.

    80% of marketers saw an increase in their leads and 77% saw an increase in their conversion rates.

    All these stats show us that you should use this best marketing automation tool in your business. Although finding out a perfect marketing automation tool that matches your business needs is a tough job. Don’t worry we are here to help.

    In this article, we will tell you the 6 best marketing automation tools.

    What is Marketing Automation

    HubSpot Marketing Hub

    Rating 4.4/5
    Categories Email Marketing, SEO and Social Media Advertising
    HubSpot Marketing Hub Software- Automation Marketing Tool
    HubSpot Marketing Hub Software

    When you think of the best marketing automation tool HubSpot comes first to mind. The tool has an immense reputation in the market. Using this tool you can streamline your entire business workflow in a single place. No need to switch between different software!

    Using its easy-to-use visual editor you can make targeted workflows for your email campaigns or multi-stage journeys. Its advanced segmentation allows you to decide which audience will get enrolled in which workflows and when.

    The tool provides you with customizable email templates that you can use to write personalized emails with no coding skills. Automate your email campaigns, generate more leads and move your prospects further down the funnel. To send emails to the right people at the right time HubSpot gives you numerous triggers, conditions, and action parameters.

    HubSpot Marketing Hub goes beyond traditional email or SMS automation and provides you with all the tools and utilities through which you can score leads, rotate leads to sales, set up webhooks, and automate data transfer from one team to another.

    Your team will automatically receive notifications if a user performs an important action like putting up a business query in your forum. This will help your team to quickly message the users and convert them into customers.

    HubSpot also provides you with a set of SEO and blog tools. You can set up a drip campaign, manage your social media, build Al-powered live chat, and create forms and landing pages all in one place. The tool integrates with other HubSpot solutions which makes it a killer deal.

    You will also get access to HubSpot Academy where you can learn how to use the tool efficiently and easily. As you can see HubSpot is a stellar marketing automation tool.

    Plan Pricing ($/month)
    Starter $45
    Professional $800
    Enterprise $3200

    Oracle Eloqua

    Rating 3.9/5
    Categories Email marketing campaigns and sales lead generation
    Oracle Eloqua Marketing Automation Tool
    Oracle Eloqua Marketing Automation Tool

    Oracle Eloqua is an all-in-one marketing tool using which you can nurture your leads, get detailed analytics, automate workflows and manage cross-channel B2B marketing campaigns. Segment your users based on web visits, specific attributes, interests, and geography.

    You can easily create campaigns using its drag-and-drop editor. Get stats on what users are doing on your website in real time. Along with this, you can use SMS messaging to send event reminders, product updates, or to get feedback.

    Lead scores are updated in real-time across multiple campaigns based on customer profiles. For accurate lead scores, the tool analyzes the most recent activity of the user and adjusts the scores in real-time.

    Oracle Eloqua has built-in Al that suggests what action you should take for each contact. Find your best-performing products and content. Using Eloqua’s account engagement scoring, find the most engaged users.

    Automate your email campaigns, improve your subject lines using the Al suggestions and find the best time to send emails. Build responsive emails, landing pages, and forms without the need to learn HTML code. Save blocks of content that you often use so you can use them in future campaigns.

    Create dynamic content for your landing pages and emails that adapts and personalizes the messaging based on the user’s behavioral pattern and location. After launching the campaign analyze metrics such as email opens, clickthroughs, form submissions, and more.

    To help your brand in increasing sales, Eloqua will automatically identify and prioritize top-tier accounts that show high-buying opportunities. Get detailed statistics on your dashboard and analyze usage metrics like bulk API activity, native CRM activity, email sends, form submissions, page views, and much more. Monitor and compare all your campaigns.

    Plan Pricing ($/month)
    Basic $2,000
    Standard $4000

    Pardot

    Rating 3.9/5
    Categories Email automation and lead management
    Pardot by Salesforce – perfect marketing automation tool

    If you are in a B2B business then Pardot by Salesforce is a perfect marketing automation software to handle your business operation effectively. Using this automation tool, you can build relationships with your customers and boost your revenue. Pardot provides you with real-time sales alerts, prospect activity tracking, and sales campaign tracking.

    Using the drag-and-drop editor you can build landing pages and forms. Get highly profitable leads using Pardot’s automated lead-scoring functionality. Put your common marketing and sales tasks on autopilot.

    Market Automation Tool – Pardot by Salesforce

    Create dynamic campaigns that adapt to each customer’s activity and buying signals and move them further in the sales funnel. Using built-in sales alerts and assignment triggers your sales team can contact the prospects at the right time.

    Segment your audience based on their preferences and send the right email at the right time using Pardot’s intuitive email editor. The platform has an in-built SPAM analysis tool that will check your email copy against common spam filters.

    Personalize your email copy based on the prospect’s score, grade, title, industry, and job. You can also perform email A/B testing to understand which of your content is resonating more with your target audience.

    The visual reports help you analyze the ROI of your campaigns and empower you to maximize your marketing efforts. Using the engagement and lifecycle reports you can understand your sales performance and analyze where your prospects are getting stuck in the funnel.

    Plan Pricing ($/month)
    Growth $1,250
    Plus $2,500
    Advanced $4,000

    SendinBlue

    Rating 4.5/5
    Categories Email Campaigns, CRM
    SendinBlue Marketing Automation Tool
    SendinBlue – Best Marketing Automation Tool

    Using SendinBlue you can automate all of your tedious marketing efforts, capture leads, segment your audience and send the right message at the right time using email and SMS.

    You can set up a workflow and build a set of rules that triggers an action that you want to take for your prospects. This includes automatically sending emails and SMS, organizing contacts into different lists, and updating your database in real time. Automate lead scoring and perform A/B split testing.

    Set up a CRM in no time and upload all the information that you have about your contacts directly into the CRM contact profile. Create and assign tasks to your teammates and set up deadlines using the CRM.

    Create custom landing pages and forms without any coding skills. Choose from 40+ responsive email templates and easily edit your emails easily using the drag-and-drop editor. Personalize your email copy by adding your prospect’s name to the text.

    You can also use prospects database attributes to make your email more personalized. For example, if you know that a particular contact loves the color yellow you can show different product images with yellow color in the background.

    Segment your contacts list based on the prospect’s preferences, previous engagement or purchase history, and socio-economic or geographical characteristics. You can automatically update your contacts list based on actions your contacts take on your website and email.

    Get detailed email marketing stats and using the in-built Al find the best time to send emails to each recipient. Visually see how your recipients interact with your email using the email heat map functionality.

    Send bulk SMS marketing campaigns to your contacts directly from your database. You can also send transactional SMS order confirmations, shipping updates, password reset, and much more.

    Install a chatbox on your website and answer your user’s questions via Sendinblue Chat Inbox. You can even see on which page of the website the user is currently on directly from the chat box. You can directly use the Facebook ads tool inside SendinBlue.

    Plan Pricing ($/month)
    Lite $25
    Premium $65

    EngageBay

    Rating 4.6/5
    Categories Email Campaigns, Sales Automation, CRM
    Engagebay automation marketing software
    Engagebay automation marketing software

    Most of the tools on this list focus on automating marketing and sales efforts. But, EngageBay automates your support system as well. This allows you to provide top-notch after-sales service to your customers.

    You can set up live chat software on your website. Whenever users initiate a chat your sales team would be instantly notified. Find all the tickets raised by your customers on your dashboard. You can set up standard responses for the tickets. Create support groups based on department or skills and direct your support tickets to the right support groups.

    From the live chat itself you can find out customers’ locations, total pages visited and time spent on the website. Get powerful stats on support tickets and understand what common problems your customers are facing.

    Using EngageBay’s CRM you can send leads from marketing to the sales team, automate your workflow and data entry, schedule meetings, create follow-ups for each lead, and do much more.

    Every interaction with your customer like emails, calls, and meetings gets automatically recorded in the system and presented to you in a timeline format.

    Using the drag-and-drop visual builder you can create marketing and sales workflows. Automate lead scoring based on email opens, link clicks, website visits, etc.

    Create drip email campaigns and personalize emails with contacts’ names, companies, locations, interests, and more. Get notified when users open your email or click a specific link and engage with your customers at the right time to increase the conversion rate.

    Landing pages and forms can also be created easily. You can also send push notifications. Set up pop-ups on your website and show them to your customers when they are about to leave the website.

    Automatically segment your customer’s list based on what actions they take or do not take. Tag customers based on behavioral patterns and run smart personalized marketing campaigns.

    Plan Pricing ($/month)
    Basic $11.99
    Growth $33.99
    Pro $79.99

    ActiveCampaign

    Rating 4.6/5
    Categories Email Marketing, Automation, and CRM
    Active Campaign- Marketing Automation Tool
    ActiveCampaign- Marketing Automation Tool

    ActiveCampaign is a customer experience automation (CXA), which combines transactional email, email marketing, marketing automation, sales automation, and CRM categories.

    If you are specifically looking to automate your email marketing efforts then ActiveCampaign is for you. Most of the marketing automation softwares on this list will help you in automating your email campaigns but, Active Campaign takes email marketing to the next level.

    ActiveCampaign allows you to send a wide variety of emails to your customers: broadcast emails, triggered emails, targeted emails, transactional emails, scheduled emails, and email autoresponders.

    Using the drag-and-drop editor you can create beautiful email campaigns within a few minutes. Segment your audience based on their personal interests, job function, geographic location, website visits, email clicks, products purchased, quiz results, and time since the last purchase.

    You can automatically add tags to your list based on what pages or links they clicked on your website or email.

    Set up forms on your website and collect customers’ personal information, preferences, and more through standard and custom fields. Show forms at the right time based on the user’s behavioral pattern and interests. You can automate email sequences so that as soon as the form is filled the customers will get a series of emails that will nurture them to buy your products.

    Send personalized emails with customers’ personal information like name, city, preferences, purchase history, and a lot more. Active Campaign has 6 email deliverability best practices to ensure that your email lands in the subscriber’s inbox.

    To achieve the highest email deliverability the tool will automatically review and remove inactive email addresses. It has pre-built automation and re-engagement campaigns that help you in engaging with your customers constantly. The tool has an in-built spam checker as well.

    You can easily send double-opt-in emails to your customers to make sure only the interested ones get added to your email list. Notify your team to follow up with high-value leads.

    Plan Pricing ($/month)
    Lite $29
    Plus $49
    Professional $149

    Conclusion

    As you can see all of the tools will help you in automating your work but, you shouldn’t choose a software randomly. You need to understand your business needs, budget, and technical expertise to find out the right tool. Since most of the tools come with a free trial, you can use and test them first and once you are satisfied you can buy them.

    FAQs

    What is the difference between marketing automation and CRM?

    Marketing automation helps you to generate and score leads and automates your digital campaigns and email marketing efforts. On the other hand, CRM helps you to track leads and convert them into customers.

    What is the most common use of marketing automation?

    Marketing automation tools are majorly used for generating leads, automating email marketing, social media posting and ultimately increasing the conversion rate.

    What is marketing automation software?

    Marketing automation software streamlines the marketing processes used to support digital marketing campaigns.

    Are there any free marketing automation tools?

    Some market automation tools that offer a free trial or free plan include MailChimp, HubSpot, and Zoho.

  • Bloomreach: Build, Manage, and Personalize Customer Experience with the E-Commerce Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bloomreach.

    The first two decades of online retail were limited to enabling businesses to build their e-commerce storefronts and transact online. Now the next battlefield is to differentiate the consumer experience. As online shoppers grow more sophisticated, so do their expectations.

    If you strive to achieve better results with less effort, one effective way is to introduce marketing automation. Bloomreach, a US-based company, can help organizations introduce marketing automation and provide personalized experiences to consumers with its cloud-based e-commerce platform.

    Keep reading to uncover the success story of Bloomreach.

    Bloomreach – Company Highlights

    Company Name Bloomreach
    Headquarters Mountain View, California, United States
    Sector Marketing Automation
    Founders Raj De Datta and Ashutosh Garg
    Founded 2009
    Valuation $2.2 billion (2022)
    Website Bloomreach.com

    About Bloomreach
    Bloomreach – Industry
    Bloomreach – Founders and Team
    Bloomreach – Startup Story
    Bloomreach – Mission and Vision
    Bloomreach – Business Model
    Bloomreach – Revenue Model
    Bloomreach – Products and Services
    Bloomreach – Funding and Investors
    Bloomreach – Mergers and Acquisitions
    Bloomreach – Growth
    Bloomreach – Partners
    Bloomreach – Awards and Achievements
    Bloomreach – Competitors
    Bloomreach – Future Plan

    About Bloomreach

    Bloomreach is a developer of an e-commerce platform delivering personalized customer experiences. It connects customer and product data to help companies understand what customers really want and personalize all customer touchpoints. The platform specializes in marketing automation, product discovery, and content management systems. These solutions combine the power of unified customer and product data with AI-optimization speed and scale, enabling revenue-driving digital commerce experiences.

    The company serves over 850 global brands, including Puma, Albertsons, FC Bayern Munchen, Bosch, and Marks & Spencer. Moreover, Bloomreach powers 250 million searches while helping marketers execute 100K email campaigns daily.

    Bloomreach – Industry

    Bloomreach serves the marketing automation industry, and its global market size is forecasted to grow from $5.2 billion in 2022 to $9.5 billion by 2027, at a noteworthy CAGR of 12.8% from 2023 to 2027. COVID-19 boosted marketing automation adoption as customers sought software and services for streamlined engagement.

    Moreover, the demand for marketing automation solutions is significantly expanding because of the digitalization of businesses, increasing internet penetration, and the use of mobile devices. Oracle, Salesforce, Adobe, HubSpot, and SAS are big giants ruling the market.

    Bloomreach – Founders and Team

    Raj De Datta and Ashutosh Garg are the Co-founders of Bloomreach.

    Raj De Datta

    Raj De Datta - Co-founder and CEO, Bloomreach
    Raj De Datta – Co-founder and CEO, Bloomreach

    Raj De Datta is the Co-founder and CEO of Bloomreach. He completed BSE in Electrical Engineering from Princeton University and MBA from Harvard Business School. Currently, Raj is a Member of the United States Tennis Association and Forbes Technology Council, a Founder Partner at Founder Collective, an Independent Board Member at Zingtree, and a Member Board of Directors at RepresntUs.

    Ashutosh Garg

    Ashutosh Garg - Co-founder, Bloomreach
    Ashutosh Garg – Co-founder, Bloomreach

    Ashutosh Garg is the Co-founder of Bloomreach. He earned a B.Tech in Electrical Engineering from the Indian Institute of Technology, Delhi, and a Ph.D. in Electrical and Computer Engineering from the University of Illinois Urbana-Champaign. Ashutosh is the Board Member at Bidgely, Advisory Board Member at Plaksha Technology Leaders Program, Founder/Member at Laddrr, and Co-Founder & CEO at eightfold.ai.

    Bloomreach Team

    • Christina Augustine – Chief Operating Officer
    • Anirban Bardalaye – Chief Product Officer
    • Amanda Elam – Chief Marketing Officer
    • Ninos Sarkis – Chief Financial Officer
    • Rob Rosenthal – Chief Revenue Officer
    • Xun Wang – Chief Technology Officer

    Bloomreach is a team of 900+ global employees.

    Bloomreach – Startup Story

    Bloomreach was co-founded by Raj De Datta and Ashutosh Garg in 2009 with the idea that every online experience could be so much better if they were catered to individual customers’ specific needs and interests, using intelligent algorithms that go smarter every day.

    In 2012, the company launched its first product- an SEO-focused tool. After a year, in 2013, it brought big-data content optimization SaaS to the small screen. Bloomreach officially powered over $200 billion in digital commerce experiences, representing 25% of all retail e-commerce experiences in the US and UK in 2020.

    Top 6 Marketing Automation Software & Tools in 2023
    Find out the top 6 marketing automation software and tools for businesses that boost sales by converting leads through automation.
    Dev GuptaStartupTalky

    Bloomreach – Mission and Vision

    Bloomreach aims to drive magical and measurable experiences for people and businesses.

    Bloomreach – Business Model

    Bloomrreach targets its offering at retailers, particularly those having an online presence. The company’s Personalization Platform leverages its core technology, the Web Relevance Engine (WRE), to identify the components of a client’s site content relevant to a specific online customer and ensure it surfaces prominently. It allows client organizations to reach consumers of interest effectively. WRE analyzes 1 billion+ webpages each day and then adapts the sites to capture consumer demand across channels, elevating non-branded natural search traffic by 80%.

    Bloomreach – Revenue Model

    Bloomreach has one revenue stream, i.e., the subscription fees it charges for monthly access to the SaaS platform. The platform’s pricing is customized depending on the customers an enterprise serves, the size of its product catalog, and the number of events it executes, such as how many emails or SMS it sends.

    Bloomreach – Products and Services

    Bloomreach offers a suite of products driving through personalization and digital commerce growth, including:

    • Discovery, offering AI-driven search and merchandising
    • Content, offering a headless CMS
    • Engagement, offering CDP and marketing automation solutions

    Bloomreach – Funding and Investors

    Bloomreach raised a total of $452 million over 7 funding rounds. Its latest funding round – Debt Financing Round, was completed on October 4, 2022, and raised $30 million. The company’s leading investors are JP Morgan Chase, Bain Capital Ventures, Sixth Street, Goldman Sachs Asset Management, Lightspeed Venture Partners, Salesforce Ventures, and New Enterprise Associates.

    Date Round Number of Investors Money Raised Lead Investor
    October 4, 2022 Debt Financing 1 $30 million JP Morgan Chase
    February 23, 2022 Series F 3 $175 million Goldman Sachs Asset Management
    January 26, 2021 Series E 1 $150 million Sixth Street
    January 29, 2016 Series D 5 $56 million –
    October 18, 2012 Series C 3 $25 million New Enterprise Associates
    September 1, 2010 Series B 2 $11 million –
    March 1, 2009 Series A 3 $5 million –

    Bloomreach – Mergers and Acquisitions

    Bloomreach acquired 3 companies: Exponea on January 26, 2021; Hippo on October 26, 2016; and ShopLogic on May 30, 2013.

    Bloomreach – Growth

    The valuation of Bloomreach more than doubled from 2021 to 2022. In 2022, the company’s valuation was $2.2 billion. Moreover, it achieved $117 million in annual recurring revenue (ARR) by the end of 2022.

    Bloomreach – Partners

    Bloomreach is the partner of the below listed leading companies:

    Bloomreach | How to Get Started With E-commerce Personalization

    Bloomreach – Awards and Achievements

    Bloomreach is an award-winning technology rated by expert analysts and the company’s customers. Following listed are some awards and recognitions the company received to date:

    • Recognized as a 2022 Customers’ Choice for DXP by Gartner
    • 2021 Leader in The Forrester Wave Cross-Channel Campaign Management
    • G2 Market Leader 2023
    • Won Vendors in Partnership’s 2023 Best Unified Customer Experience
    • 2022 Inc. 5000 Fastest Growing Private Companies in America
    • 2022 MarTech Breakthrough Award for Best Overall Marketing Automation Platform

    Bloomreach – Competitors

    Here listed are some main competitors of Bloomreach:

    • Salesforce
    • Adobe
    • Kentico
    • Sitecore
    • Liferay
    • Crownpeak
    • Acquia

    Bloomreach – Future Plan

    Bloomreach is ripe for IPO till 2027 as it checks all the metrics for a successful public company.

    FAQs

    What does Bloomreach do?

    Bloomreach is a developer of an e-commerce platform delivering personalized customer experiences. It connects customer and product data to help companies understand what customers really want and personalize all customer touchpoints.

    Who are the founders of Bloomreach?

    Raj De Datta and Ashutosh Garg are the Co-founders of Bloomreach.

    Who is the CEO of Bloomreach?

    Raj De Datta is the CEO of Bloomreach.

    Who are the main competitors of Bloomreach?

    The main competitors of Bloomreach include Salesforce, Adobe, Kentico, Sitecore, Liferay, Crownpeak, and Acquia.

  • ActiveCampaign: Leader in Customer Experience Automation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ActiveCampaign.

    In this modern era, every business is striving to provide a better customer experience to their targeted customers. Customer experience is a term used to define the sum of experiences that people have during the whole product or service cycle.

    Usually, enterprises find it challenging to control how customers feel about their relationship with their products or services. It is when customer experience automation tools and software come in handy.

    ActiveCampiagn is a Chicago-based private company that offers software for customer experience automation (CXA) to small and medium-sized businesses worldwide. Let’s dive in to learn more about ActiveCampaign- its startup story, founders, funding, growth, and more details.

    ActiveCampaign – Company Highlights

    Company Name ActiveCampaign
    Headquarters Chicago, Illinois, United States
    Primary Industry Software Development
    Founders Jason VandeBoom
    Founded In 2003
    Website Activecampaign.com

    ActiveCampaign – About
    ActiveCampaign – Founders and Team
    ActiveCampaign – Startup Story
    ActiveCampaign – Mission and Vision
    ActiveCampaign – Name, Logo, and Tagline
    ActiveCampaign – Business Model
    ActiveCampaign – Products and Services
    ActiveCampaign – Challenges Faced
    ActiveCampaign – Funding and Investors
    ActiveCampaign – Mergers and Acquisitions
    ActiveCampaign – Patents and Trademarks
    ActiveCampaign – Growth
    ActiveCampaign – Awards and Achievements
    ActiveCampaign – Competitors
    ActiveCampaign – Future Plans

    ActiveCampaign – About

    ActiveCampaign is a cloud software platform that offers customer experience automation, apps & integration, custom objects, machine learning, services, mobile app, and developer resources. It combines transactional email, email marketing, sales automation, marketing automation, and CRM categories.

    The company is known for serving technology, education, non-profit, small businesses, fitness, real estate, entertainment & events, and travel & hospitality industries in 170 countries. It has 5 more premises in the US, Australia, Brazil, and Ireland. Moreover, it integrates with over 850 applications, including Slack, Facebook, Salesforce, WordPress, Shopify, and Gmail.

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    ActiveCampaign – Founders and Team

    Founder and CEO of ActiveCampaign, Jason VandeBoom has also founded BoardChair. He possesses multiple skills including marketing, email marketing, online marketing, strategic partnerships, product management and development, SaaS, and web marketing.

    Furthermore, the company employs more than 1050 employees at all its premises.

    Jason VandeBoom - Founder, ActiveCampaign
    Jason VandeBoom – Founder, ActiveCampaign

    ActiveCampaign – Startup Story

    Founded by Jason VandeBoom in 2003, ActiveCampaign commenced its journey as a consulting firm and was then established as an on-premises software provider to help small and medium-sized businesses automate their marketing tasks and manage contacts.

    The company later transitioned from on-premises software to a software-as-a-service business, the main focus of which is to automate marketing and sales.

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    ActiveCampaign – Mission and Vision

    The mission of the company is to help growing businesses connect and engage meaningfully with their targeted customers. When it comes to the vision statement, ActiveCampaign accelerates the growth of each company with only an automation platform designed for providing better customer experiences.

    Furthermore, it is looking forward to emerging as the renowned leader and fastest-growing marketing and customer experience platform, recognized for creating a new category that replaces traditional and enterprise-focused platforms. Additionally, the company focuses on creating a global ecosystem of entrepreneurs and growth-minded businesses.

    ActiveCampaign – Name, Logo, and Tagline

    ActiveCampaign Logo
    ActiveCampaign Logo

    ActiveCampaign follows a unique representation of using its logo with different colors. Primarily the company uses its logo in white color when displayed on dark background. And when it’s displayed on a light background, it uses primary blue as the base color.

    Getting Started with ActiveCampaign

    ActiveCampaign – Business Model

    ActiveCampaign connects every tool and channel that an organization uses in its business for engaging customers at each stage of the customer lifecycle. This platform collects data from email marketing, digital advertising, website, and social media to tailor personalized touchpoints with the organization’s contacts while ensuring that the marketing is effective and engaging.

    The company automates the marketing and sales channel so that a firm can focus on the personal touches for its business to stand out and ensure that it hasn’t missed any step with its targeted customers.

    ActiveCampaign – Products and Services

    The products and services of the company are classified into 4 categories – marketing, sales, e-commerce, and transactional. Marketing offers multiple solutions- marketing automation, email marketing, site tracking, landing pages, personalization, and forms.

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    CRM, sales automation, lead scoring, win probability, and inbox extensions are covered in the Sales category. The E-commerce category allows integration with several e-commerce apps and the Transactional category offers access to email API, SMTP email, email delivery, transactional email templates, and inbound emails.

    ActiveCampaign – Challenges Faced

    Some features that ActiveCampaign still needs to work on are the platform’s email editor and occasional slow performance. Moreover, customers find it difficult to edit multiple emails in automation and they have to build everything – identifying inactive contacts, delivering lead magnets, or adjusting granular subscription preferences- from scratch.

    ActiveCampaign – Funding and Investors

    ActiveCampaign has been able to raise a total of $360 million over 3 funding rounds. Furthermore, the company’s latest funding round – Series C Round was undertaken on April 21, 2021, in which it raised a total of $300 million. It is backed by multiple investors and the main ones are Tiger Global Management, Dragoneer Investment Group, Silversmith Capital Partners, and Susquehanna Growth Equity.

    Date Round Number of Investors Money Raised Lead Investor
    April 21, 2021 Series C 4 $240 million Tiger Global Management
    January 28, 2020 Series B 2 $100 million Susquehanna Growth Equity
    October 11, 2016 Series A 1 $20 million Silversmith Capital Partners

    ActiveCampaign – Mergers and Acquisitions

    It acquired two companies – Postmark and DMARC Digests. Postmark offers transactional email services and DMARC Digests is recognized for offering email authentication and monitoring service. Both these service offerings enhance ActiveCampaign’s capability to offer CRM along with transactional messages with sales and market automation.

    ActiveCampaign – Patents and Trademarks

    It has 4 registered trademarks categorized into the ‘Scientific and technological services’ class.

    ActiveCampaign – Growth

    In 2022, the annual revenue of ActiveCampaign hit $165 million with 65% YOY. the platform’s pricing is $180 per year with its current valuation worth $3 billion. Talking about the company’s customer base, it has more than 140K active users and is serving over 180K businesses. The monthly app download growth is estimated to be 9.06%. Moreover, the employee count has increased by 13%.

    ActiveCampaign – Awards and Achievements

    ActiveCampaign has garnered a myriad of prestigious awards as the leader in its industry. Some recent awards that the company earned are:

    • Best Email Marketing Tool & Best Email deliverability 2023 by ToolTester
    • 2022 Chicago Top Workforces by Chicago Tribune
    • 2022 Tech Cares Award Winner by TrustRadius
    • 2022 APPEALIE SaaS + Software Award Winner by APPEALIE
    • Best Companies for Remote Workers 2022 by Quartz
    • Cloud 100 by Forbes
    • 2022 Sales and Marketing Technology Awards by The Intelligence Group
    • The Top 100 Software Companies of 2022 by The Software Report

    ActiveCampaign – Competitors

    Some of its main competitors are:

    • AVADA Email
    • ConvertKit
    • GetResponse
    • HubSpot
    • Mailchimp
    • Klaviyo
    • Constant
    • MailerLite

    ActiveCampaign – Future Plans

    ActiveCampaign is committed to its customer success and will continue to utilize the resources required for making Postmark a winning solution for small and medium businesses. Moreover, the product-first company plans to continue investing in and prioritizing its roadmap for innovation.

    FAQs

    What tools does ActiveCampaign offer for customer experience automation?

    ActiveCampaign offers email marketing, marketing automation, CRM, messaging, and personalized content tools for customer experience automation.

    Does ActiveCampaign offer mobile app support?

    Yes, ActiveCampaign offers mobile app support for both iOS and Android platforms. The app provides access to managing contacts, sending campaigns, viewing analytics, and updating deals on the go.

    What are the challenges faced by ActiveCampaign?

    Some features that ActiveCampaign still needs to work on are the platform’s email editor and occasional slow performance.

  • Top Outbound Call Center Software

    In today’s business landscape, where competition is intense, companies invest heavily in Competitive Intelligence to gain an edge over their rivals. To succeed, businesses need to leverage every aspect of their operations, including communication. Achieving a seamless communication network requires effort, but it is a crucial factor in determining a company’s success.

    As a business, bringing in, the potency of outbound call center services becomes necessary. It is where business agents make outbound calls to potential customers. However, choosing the best service provider can be a confusing task. To simplify your search, we have compiled a list of the top 10 outbound call center software that can enhance your business’s performance.

    RingCentral Contact Center
    Five9
    ZenDesk
    Aircall
    Vonage
    Avaya
    Zoho Desk
    Hubspot
    Cloudtalk
    Dialpad

    RingCentral Contact Center

    Website Ringcentral.com
    Ranking 3.9 out of 5
    Best For All Businesses

    Best Outbound Call Center Software
    RingCentral Contact Center – Best Outbound Call Center Software

    RingCentral Contact Center is a cloud-based call center service that offers a wide range of features, including automatic call distribution, call recording, and real-time reporting. The service also offers integrations with popular business applications such as Salesforce and Zendesk. Apart from it, you may get auto-dialer, agent scripts, etc. Before you consider it for your business, here are the pros and cons to look for:

    Pros:

    • Automatic call recording for training purposes
    • Real-time data analysis available
    • Video meetings
    • CRM integrations
    • Advanced call handling features like barge, whisper, etc.

    Cons:

    • Customer support has been questionable
    • Call quality suffers from noise
    • Call blocks and drops have been reported

    Pricing:

    Contact the sales team for a quotation. Taking plans for a higher number of users will come with a discount.

    Five9

    Website Five9.com
    Ranking 4 out of 5
    Best For Small to Medium Businesses

    Best Outbound Call Center Software
    Five9 – Best Outbound Call Center Software

    Five9 offers excellent easy-to-communicate solutions to businesses through its outbound call services. Some of the features of their outbound calling solutions include ACD, agent scripting, dialer preview, call monitoring, multichannel, queue callback, chat, speech recognition, etc. Here are the pros and cons to consider before going for Five9:

    Pros:

    • On-screen caller data available
    • CRM integration
    • Their voice quality has been good
    • Use of Practical AI to enhance productivity
    • Intelligent routing

    Cons:

    • No free trial involved
    • Call drop has been reported
    • Their price might not be affordable for some

    Pricing:

    Contact the sales team of Five9 for a quotation.

    ZenDesk

    Website Zendesk.com
    Ranking 4.3 out of 5
    Best For Medium to Large Businesses

    Zendesk is one of the renowned names in the field of outbound calling. Using their services, you can easily make sales through phones, conduct research, provide phone support for your premium customers, or reach out to existing customers for renewals. Their outbound calling features include SSO, hot desk, IVR, call recording, click-to-call, omnichannel integration, mute and call forwarding, data analysis, etc. Here are the pros and cons to consider:

    Pros:

    • No setup fee involved
    • Less customer waiting time
    • Simple and fast customer follow-up
    • Simple interface, good mobility, and ease of access
    • Reasonably priced
    • Provides numerous useful business features

    Cons:

    • Can be a bit complex to learn
    • Phone lagging has been reported
    • Call transfer could be troublesome

    Pricing:

    Here are the pricing packages offered by Zendesk.

    Plan Price
    Suite Team $49 agent/month
    Suite Growth $79 agent/month
    Suite Professional $99 agent/month

    Aircall

    Website Aircall.io
    Ranking 4.3 out of 5
    Best For Medium to Large Businesses

    Best Outbound Call Center Software
    Aircall – Best Outbound Call Center Software

    Aircall is best for companies looking to enhance the sales team’s productivity. Their software provides smooth integration with CRMs and helpdesk, which can be a bit troublesome for many. Above it, you may get several useful features like IVR, conference calls, call notes, call automation, call monitoring, etc. Their calls, however, be limited to US and Canada. Here are the pros and cons to look for:

    Pros:

    • Free trial is available
    • Call clarity has been hailed by many
    • Provides an excellent mobile app
    • Integration with HubSpot
    • Public number for customers and contacts
    • Call routing and IVR
    • Upfront pricing

    Cons:

    • There could be some setup fees
    • Dashboard could be a bit clunk
    • Their chrome extension is buggy
    • Customer service has been reported as poor

    Pricing:

    Plan Price
    Essential $30 user/month
    Professional $50 user/month

    Vonage

    Website Vonage.com
    Ranking 4.3 out of 5
    Best For All Types of Businesses

    Best Outbound Call Center Software
    Vonage – Best Outbound Call Center Software

    Vonage has been an excellent outbound call service provider that offers powerful features to enhance customer experience. The best thing about Vonage is that it is customizable and you can scale your business according to your needs. Although integration is not a problem with Vonage, you might face troubles with Salesforce. Here are the relevant pros and cons:

    Pros:

    • Provides excellent features like IVR, ACD, click-to-call, recordings, routing, etc.
    • Excellent phone app
    • Voice quality is great
    • Softphone and click-to-dial options work great
    • Useful add-ons available
    • Good admin console
    • User interface is excellent and easy for both admins and users

    Cons:

    • A delay in audio has been reported by some
    • Occasional call drops and disconnections
    • Poor customer service
    • No free trial provided

    Pricing:

    Domestic Calling International Calling
    Make a call to a landline number $0.0043 per minute Make a call $0.0138 per minute
    Make a call to a mobile number $0.0043 per minute
    Receive a call $0.0043 per minute Receive a call $0.0048 per minute

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    Avaya

    Website Avaya.com
    Ranking 4.1 out of 5
    Best For All Types of Businesses

    Best Outbound Call Center Software
    Avaya – Best Outbound Call Center Software

    Founded in the year 2020, Avaya has claimed its spot in the top cloud calling companies and is a global provider of business communications solutions.  Their system allows businesses to make and receive calls, as well as send and receive voicemail, all through the cloud. This means that businesses can access their phone system from any location, as long as they have an internet connection. Here are the pros and cons to look for:

    Pros:

    • Provides call automation
    • Allows database sharing through the cloud
    • Good workforce management for big companies
    • Their data precision has been hailed by many
    • Affordable pricing

    Cons:

    • Call recording quality is questionable
    • No self-service
    • Might be slow at times

    Pricing:

    Plan Pricing
    Digital $48 user/month
    Voice $83 user/month
    All Media $125 user/month

    Zoho Desk

    Website Zoho.com/desk
    Ranking 4.4 out of 5
    Best For All Types of Businesses

    Best Outbound Call Center Software
    Zoho Desk – Best Outbound Call Center Software

    Zoho Desk is a customer service software that provides businesses with a wide range of services to help them manage their customer interactions and support operations. Some of the key services offered by Zoho Desk include ticketing, chat and email support, knowledge management, integration, automation, mobile app, reporting, analysis, etc. Here are the pros and cons if you want to consider Zoho Desk for outbound call center services:

    Pros:

    • Features like call logging recording, holding, muting, etc.
    • Provides integration
    • Call queue management
    • Better team collaboration
    • Excellent dashboard that is easy to understand and use
    • Better ticket management

    Cons:

    • Might create issues if workflow increases
    • Workflow sees interruption
    • Data privacy has been a concern here
    • No automation setup
    How To Use Zoho Desk?

    Pricing:

    Plan Pricing
    Team Up to 10 users $100 /month, billed annually
    Office Up to 30 users $300 /month, billed annually
    Corporate Up to 100 users $1000 /month, billed annually

    Hubspot

    Website Hubspot.com
    Ranking 4.5 out of 5
    Best For Medium to Large Businesses

    Best Outbound Call Center Software
    Hubspot – Best Outbound Call Center Software

    HubSpot is a comprehensive marketing, sales, and service platform that helps businesses grow and streamline their operations. HubSpot’s key services include marketing automation, service and support, reporting and analytics, integrations, conversation routing, etc. Here are the pros and cons to consider:

    Pros:

    • Provides useful features like live chat, automation, video messaging, email health reporting, etc.
    • Good all-in-one software
    • Excellent UI
    • Centralized contact management is there
    • Data reliability
    • Good voice quality

    Cons:

    • Might be a bit expensive
    • Annual contracts even if you cancel early
    • Poor customer support has been reported

    Pricing:

    Plan Pricing
    Starter $45/month
    Professional $360/month
    Enterprise $1200/month

    Cloudtalk

    Website Cloudtalk.io
    Ranking 4.2 out of 5
    Best For Medium to Large Businesses

    Best Outbound Call Center Software
    Cloudtalk – Best Outbound Call Center Software

    In 2020, this company was awarded one of the best call center tools. Cloudtalk can provide you with numbers for more than 140+ countries if you have global customers. Apart from it, there are features like virtual phone numbers, auto-attendants, call recording, SMS, integrations, mobile app, etc., that make it an excellent company. Here are the pros and cons to look for:

    Pros:

    • Free trial is provided
    • Virtual phone numbers for over 140 countries
    • Call recording
    • Call tagging
    • Better integration with over 2500+ software
    • Comparatively cheaper than its competitors.

    Cons:

    • No MMS available
    • 1 to 1 video meeting is not allowed
    • Basic plan doesn’t have SMS
    • Limited audio conferencing

    Pricing:

    Outbound calling is included in the custom plan.

    Dialpad

    Website Dialpad.com
    Ranking 4.4 out of 5
    Best For Medium to Large Businesses

    Best Outbound Call Center Software
    Dialpad – Best Outbound Call Center Software

    Dialpad is an outbound cloud calling company that provides businesses with a range of phone and communication services. They offer a variety of features such as call routing, call recording, and analytics to help businesses improve their customer interactions. Dialpad also offers a mobile app for employees to make and receive calls on the go, and integrations with popular productivity tools like Salesforce and G Suite.

    Pros:

    • Offers AI scripts for common questions
    • Features like smart dialer, call history, sentiment analysis, in-queue call-back, etc.
    • Provides internal MVP communication
    • Clear sound quality

    Cons:

    • Poor phone activation and deactivation
    • Desktop integration could be troublesome for a few
    • It might fail to filter spam calls
    • No free trial

    Pricing:

    Request a quotation from their website.

    Conclusion

    Outbound call centers are essential for businesses because they allow companies to proactively reach out to their customers and potential customers. This can be a powerful way to generate new leads, build relationships, and increase sales. Outbound call centers can also help businesses gather valuable information about their target market, which can be used to improve products and services. Before choosing an outbound call center company, you must always make a list of your requirements. If you need a free trial, you may go for Aircall or Cloudtalk; if you need a company with trust and experience, go for ZenDesk, Hubspot, RingCentral, or Avaya; if finance is your concern, get quotations from different companies and see which one suites you best.

    FAQs

    What is an Outbound Call Center?

    Outbound call centers tend to make more calls than they receive. Their main focus is reaching out to customers, making sales, and publicizing the company.

    What are the main features of an Outbound Call Center service?

    The main features of an Outbound Call Center service include call routing, call recording, auto attendants, conversation routing, automatic call distribution, agent scripting, dialer preview, call monitoring, multichannel, queue callback, chat, speech recognition, and others.

    Is there a free trial provided by any Outbound Call Center service?

    Aircall and Cloudtalk are providers of Outbound Call Center Software that offer free trials for prospective clients to ensure a perfect fit for their business needs.

    What are the top Outbound Call Center Services?

    Below is the list of best Outbound Call Center Services:

    • RingCentral Contact Center
    • Five9
    • Zendesk
    • Aircall
    • Vonage
    • Avaya
    • Zoho Desk
    • Hubspot
    • Cloudtalk
    • Dialpad

  • Top 12 Strategies to Acquire B2B Leads

    According to a study, lead generation is the ultimate goal of 85% of B2B businesses. We understand that lead generation is not a direct experience. Still, if done effectively, it might turn out to be a boon for your company and help your firm outperform the cutthroat competition tremendously.

    But to achieve the goal of B2B sales and marketing teams which is to develop high-quality leads that convert into customers, you will need to devise robust strategies.

    Remember that one of the crucial aspects of lead generation is quality, and if you raise leads without qualifying them, then you will end up doing nothing but waste your time and efforts. So, to alleviate your concerns and save you time, we have compiled a comprehensive list of the top tactics for acquiring excellent B2B leads.

    Top Strategies to Aquire B2B Leads

    Some More Tips to Generate B2B Leads

    Top Strategies to Aquire B2B Leads

    Top Metrics Used to Measure Lead Generation
    Top Metrics Used to Measure Lead Generation

    Here are the top actionable B2B leads acquiring strategies that you can employ:

    Content Marketing

    Many people don’t know this, but content marketing is one of the most effective strategies for generating B2B leads. At its foundation, content marketing is simply the creation of high-quality content and its distribution through various channels.

    In a simple way, the more views your blog receives, the better your chances of growing conversation rate and sign-ups will be.

    Send Cold Emails

    Did you know that 59% of marketers believe email is a crucial medium for generating B2B leads? It may be a terrific tactic if you take the time to thoroughly personalize your cold emails using merge tags.

    A merge tag will allow you to substitute your first name or company’s name in emails, giving the impression that you have personalized each communication to each prospect. We emphasize sending personalized emails since they are more likely to generate a response from the recipient.

    Generate Your Leads With Marketing Automation

    You can use marketing automation software to segment clients and target them with unique messages to boost engagement. After that, the sales team can convert leads in the marketing funnel to sales-qualified leads (SQLs).

    You can also utilize outbound automation tools to send customized emails in bulk and proactively cultivate these leads into SQLs.

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    Contact Warm Leads

    When you contact a prospective customer with whom you have had no previous communication on call, this is referred to as cold calling. Contrary to that, ‘Warm Calling’ is when you call someone with whom you have already spoken before.

    If you manage to do this correctly, it can be a very effective way of generating leads.

    Social Media Marketing

    B2B Marketers' Preferences of Social Media Channels for Lead Generation
    B2B Marketers’ Preferences of Social Media Channels for Lead Generation

    In today’s world, social media marketing is very important in any field. Every day, billions of people utilize social media platforms like Facebook, Instagram, and Twitter.

    Many big firms have now realized the stronghold of these platforms, and if you use them correctly, these social media platforms have great potential to be fantastic B2B lead-generating channels.

    Use Online Forums

    Online forums enable you to meet new leads and provide you with a better understanding of your present clients. When filling out these forums, people tend to demonstrate their concerns or reviews that you can answer and therefore, develop a connection and trust among them. This is another great strategy to generate B2B leads.

    Respond to Important Questions on Q&A Websites

    For reaching out to potential consumers, you can use websites like Quora, which prove to be an excellent source of fresh sales leads. You can find and answer the relevant questions to reach out to potential customers.

    These clients should be attempting to solve the exact problem that you are providing a solution for. Initially, you can begin by investigating the current question related to your field of work and then move forward to the follow-up questions.

    Develop a Powerful Landing Page for B2B Lead Generation

    Developing a powerful landing page for your website has proven to be one of the best strategies to generate leads in 2022. Landing pages allow you to collect leads’ data and cultivate those leads into paying clients.

    For effectiveness, you should make sure that every landing page provides the precise answer that a visitor is seeking.

    Improve Your Website’s Performance

    The effectiveness of your website may also help in successful lead generation. If your website gets organic traffic but takes time to load then it will not be able to convert that traffic into leads.

    Honestly, no one would want to sit and wait for your website to load instead they will leave and switch to another website. To avoid this, make sure to increase your site’s speed and mobile responsiveness.

    What are the Sources That Generate Leads to Your Agency?
    What are the Sources That Generate Leads to Your Agency?

    Formulate a List of Business Contacts

    Creating a custom list of B2B leads is also a very helpful method of producing fresh sales leads. You can start by sorting the list based on the firm’s size, location, revenue, the technology utilized, financing, the title of the job, and others.

    You can either use cold emails to create a list of potential business contacts or you can also employ lead generation software to make things easier.

    Make Use of Webinars to Generate B2B Leads

    B2B marketers have started using webinars as a marketing tool in the past few years. Even research says that 73% of B2B marketers believe that webinars are a successful way to generate quality leads.

    It gives marketers a more personalized experience to educate their target customers and engage with them.

    Utilize a Free Tool for Generating B2B Sales Leads

    Many IT firms use this tactic for generating B2B leads. Creating or utilizing a free tool is an effective strategy as it enables people to have a glimpse of the product and service, plus it also provides strong opt-in offers that draw high-quality leads. For example- Leadfeeder is a free tool for generating leads.

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    Some More Tips to Generate B2B Leads

    The suggestions we’ve provided above are some of the most popular ways to generate B2B leads, but we have a few more tricks up our sleeves. Here is an intriguing collection of strategies and suggestions to help you increase your sales leads:

    • Add a Live Chat to your website.
    • Produce referrals from current customers.
    • Construct campaigns around competitive keywords.
    • Execute Remarketing Campaigns.
    • Use dynamic web pages to personalise your website.
    • Find high-quality leads via LinkedIn.
    • Receive More Reviews Online.
    • Make use of intent-based Pop-Ups.
    • Increase web traffic via SEO.
    • Increase sales lead by using e-books.
    • For your blog, conduct interviews with industry-relevant personalities and influencers.
    • Make use of white papers to create more leads.
    • By guest posting, you can tap into someone else’s audience.
    • Always concentrate on expanding your network.
    • Create an Advisory Board.
    • Implement programs for partner sales.
    • Attend or speak at industry events.
    • Find out more about your competitor’s dissatisfied customers.

    Conclusion

    You’ve made it to the end, and we hope you found these tips useful. All of the B2B lead generation tactics described above will assist your firm in efficiently achieving its lead generation objective. Every firm may utilize different techniques based on their preferences and convenience, but we guarantee that whatever you choose will lead you to success. We urge that you don’t limit yourself to one strategy and instead evaluate all of your possibilities for expanding your business.

    FAQs

    What is B2B lead generation?

    B2B lead generation is an essential task for the sales and marketing team of a business. This refers to recognizing the target customers for a business’s products and services and then attracting them to make a purchase.

    What strategies do you use to generate leads?

    Strategies to generate leads are:

    • Social Media Marketing.
    • Send Cold Emails.
    • Content Marketing.
    • Contact Warm Leads.
    • Use Online Forums.
    • Make Use of Webinars.
    • Generate Leads with Marketing Automation.

    Where can I find B2B contacts?

    You can find B2B contacts from the following:

    • Company websites
    • LinkedIn
    • Business directories
    • Search Engines
    • Social Networks

  • How Artificial Intelligence Has Revolutionized Marketing [Case Study]

    We have seen automation happening in manual habitats but AI has brought us a whole new world to figure out. Computers are slowly taking over manual tasks and this has triggered fear in a tech giant you might be familiar with. Using artificial intelligence in marketing has now become a norm as it has transformed the Marketing Industry.

    Yes, I’m talking about Elon Musk fearing that the advancements in AI might create human hunting robots and it would be us, mortals, against AI-powered geniuses. However, there has been an increase in companies using AI for marketing and ad campaigns.

    What is AI Marketing?
    Why Is AI A Good Approach For Marketing?
    How Companies Are Using AI For Marketing?
    Most Successful Marketing Campaigns Designed By AI
    How Small Businesses Are Using Ai Tools
    Conclusion
    FAQs

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    What is AI Marketing?

    Artificial intelligence plays a big role in marketing, as it helps companies to make decisions based on the data collected by a company. The use of artificial intelligence in marketing will help you get the data could be anything from the customer’s favourite hangout places to their birthdays.

    Any AI marketing strategy helps data to be collected from general behaviours of consumers from polls on social media, surveys, and their interests when surfing the internet. Marketing teams along with AI study consumer patterns and accordingly place and plan their AI marketing campaigns.

    AI has suspended a large area of the consumer field where everything can be predicted. The AI marketing research mainly consists of collecting and analyzing data, media buy-in, personalization, content creation, and much more. This case study on artificial intelligence shows you how most of the marketing tasks are highly dependent on AI these days.

    Why Is AI A Good Approach For Marketing?

    AI-based marketing has entirely changed the way people use social media. Before it sneaked into every device, social media was leisure, rather, luxury.

    Cut to today, every individual and even kids are owners of smartphones enabling them access to social media and shopping sites because of the artificial intelligence advertising campaigns. Your everyday social media behaviour is what fuels the study of AI-based marketing tools. With this being done, marketers can reach up to a larger demographic without spending a fortune on marketing campaigns.

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    How Companies Are Using AI For Marketing?

    Many AI marketing companies use core elements like Big Data, Machine Learning, and other powerful solutions that allow AI to get adopted quickly by a marketer. Big data is nothing but a prodigious amount of data aggregated by the marketer and segmented into various categories with a minimal amount of manual work.

    With the help of big data, marketers can personalize every message sent to their customers. Like mentioned earlier, several marketers keep an eye on repetitive actions which offer deeper insight into responses. It is a demanding task when we try to make sense out of the massive data collected. This is where machine learning and AI in marketing are used.

    You may have been familiar with pop-up messages or push notifications from the apps you install from time to time. These messages are powered by AI-programmed systems and automated to deliver context in a specified manner. There are several other AI marketing strategies that marketers have adopted to keep you hooked and engaged. Let us have a look at what they are.

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    PPC Ads

    Pay-per-click (PPC) is an online advertising model used to drive viewer traffic to the website. Nowadays AI-based marketing is used in every blog, website, and video. When you visit a certain page and click on the link containing an advertisement, it directs you to the said website.

    This is an AI marketing analytics used by the advertiser where they pay the publisher every time a user clicks on the link. Some of the tops AI marketing companies like Facebook ads, Instagram, Twitter Ads, Google Ads make PPC Ads.

    Pay-per-click Ads
    Pay-per-click Ads

    Personalization

    If you have your mailbox overflowing with promotional emails, worry not, you’re not alone. Personalization has become a crucial contributor to every company where they want you to feel like the most sought-after customers.

    Personalized messaging has a direct influence over your mind giving you the impression that this auto-generated message was especially typed for you because it has your name on it. Artificial intelligence marketing helps organizations to place bids on relevant ad spaces in real-time. With critical analytics and results from big data, artificial intelligence, and marketing you can send personalized messages to individuals.

    The AI tools for marketing are not limited to just emails. Have you noticed how Netflix uses your previously watched movies and gives recommendations based on past experience? Or how it shows you different imageries for the same movie every time you open it? Their blog, Netflix tech blog, talks about how creating different imageries for the same movie or show has got viewers hooked to Netflix all day long.

    Netflix using Different imageries for the same show
    Netflix using Different imageries for the same show

    A movie title may not be that intriguing. But a picture is worth a thousand words. It may contain a familiar face, your favourite actor, something that draws you in and keeps you engaged.

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    Predictive Analytics

    Predictive analytics is based on processing the historical data of a demographic to understand or carve a pattern or predict future behaviour. Predictive analytics is an AI marketing strategy that compares the trends and patterns of different data sets and pulls out a new analysis using a mathematical ‘model which helps companies prepare for what’s coming.

    It could be identifying a customer likely to ditch a service or product, or a customer who is likely to stick around and send them marketing campaigns. AI marketing companies use predictive analysis to improve current services and make organizational changes accordingly.

    Deep learning

    Deep learning is a class of machine learning algorithms used to extract higher-level data from raw input and is considered to be the future of AI in digital marketing. Machine learning and AI in marketing are important because they help in creating voice-controlled chatbots, image recognition (in the case of Facebook), and predicting customer interests.

    Many brick-and-mortar stores are turning to AI systems enabled by deep learning such as cashier-less counters, contactless payment options, and virtual baskets. One of the popular AI in marketing examples is Amazon GO stores that have adopted auto checkouts where AI-enabled cameras detect the movements of customers and add items to a virtual basket. Customers can check themselves out after making payments online.

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    Most Successful Marketing Campaigns Designed By AI

    Chase+Persado

    Chase, a New York-based consumer bank upgraded its copywriting by collaborating with Persado, is one of the tops AI marketing companies that use AI in its creative processes. Chase bank wanted a humanitarian perspective to their AI marketing campaigns and after a successful pilot, the bank saw a 450% surge in the click-through ads created by Persado and both the companies have ties hands for a five-year contract.

    Starbucks

    Starbucks is one of the other companies using AI for marketing. The company uses predictive analytics by making use of its loyalty cards and mobile app to collect and analyze customer data. The coffee giant has also used AI marketing research to optimize the user experience to an extent where it records details of purchases, including what time and what buy. It is concentrating on a model “AI for Humanity” where they believe will create better connections with humans surrounding them.

    In a busy world, as is ours, Starbucks makes unique use of artificial intelligence in marketing, as it aims to recreate human interaction which is seemingly blurred since everyone is literally into their devices. This artificial intelligence marketing initiative may be invisible to the customers as it focuses on inventory management, processing orders, staffing requirements, and much more so that there are more interactions between customers and partners at Starbucks. You would leave the café with much more than coffee for sure.

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    Alibaba

    Alibaba is known to use many AI tools for marketing, it has now opened its first AI fashion store in Hong Kong. This store has deployed AI in streamlining fashion retail. The store has introduced Intelligent garment tags with radio-frequency identification, gyro-sensors, and low-energy Bluetooth chips. This can enable the garment to carry information such as colour and size.

    Smart mirrors
    Smart mirrors

    The gyro-sensors will recognize patterns when an item is touched, moved, or picked up. Another intriguing feature is its smart mirrors located on sales floors and changing rooms that help customers find related items along with the ones picked up and also add them to a virtual basket. Alibaba uses different types of AI in marketing in order to provide a one of the kind experience to its customers.

    Nike

    Nike launched the “Nike Makers’ experience” campaign in 2017 that allowed customers to design their own Nike pair. Using AI marketing analytics, the shoe brand can encourage their customers to choose their designs and graphics using projections and augmented reality on blank Nike X Presto sneakers.

    Nike Makers’ experience
    Nike Makers’ experience

    This is the future of AI in digital marketing, as customers then chose their designs and they were delivered the shoes in 90 minutes. Not only their sales soared but Nike used this opportunity to collect customer preferences using machine learning and design future products.

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    Sephora

    Sephora is one of the few companies using ai for marketing and is also an early adaptor of AI-based marketing. The AI marketing strategy that the company uses is responsible for three bots that interact with customers on a personal level to understand their needs and wants. It is really daunting to order a foundation or lipstick that may or may not be your perfect match.

    Sephora’s Kik bot
    Sephora’s Kik bot

    Sephora’s Kik bot helps you with an interactive quiz, make-up tips, how-to videos, and reviews. Using AI in marketing will help your customers can even scan images of celebrities to find matching make-up products.

    How Small Businesses Are Using Ai Tools

    The use of artificial intelligence in marketing has proven to be quite a revolution in the industry. Recent studies and case studies on artificial intelligence, predict that almost 70% of marketing jobs will be replaced by automation. The vital role of artificial intelligence in digital marketing has made many AI marketing companies successful, while the small businesses are no longer shying away from

    Here’s a list of AI tools you could check out while you chalk out your next marketing plan.

    Concured

    Concured is an AI content strategy platform that gauges what your audience is looking for. This AI tool for marketing offers three exclusive tools for content- research, creation, and personalization. It has other beneficial tools which include live audits, automation of content and removing of content waste by 90%, planning tool for detailed content brief, performance tracking, and analysis for better ROI and user engagement.

    Import.io

    Import.io is a data extraction tool that helps you with everything from extracting data from the sea that is the internet, even hidden pages, with anomaly detection, and validation rules. These AI-based marketing tools allow you to optimize your campaigns with access to competitor price search and analyze all your customer reviews.

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    Grammarly

    Grammarly is a popular AI tool for marketing and is considered a savior for all the content creators out there. Writers, please take note. Grammarly not only eases the spell checks but suggests you rephrase your sentences in case they appear to be blurry or unclear. Ultimately, it makes you a better writer over the period.

    Cortex

    Cortex helps you build AI-based marketing strategies based on visual analytics, that is what images or video ideas are trending on social platforms. These AI marketing strategy helps you gain insights on what will work better and what’s suited better for your company. After you have analyzed your competitors’ social media efforts, it pushes you and your team to do better by refining your marketing and content strategies.

    Phrasee

    If you break a sweat every time copywriting challenges come up, then Phrasee is here to ease that out. With AI-powered language optimization, you can create professional and compelling copies for your audience. These AI-based marketing tools help you create email subject lines, push notifications, social media posts, and much more with, what they call a “Magic” button.

    Sentinent Ascend

    Sentient Ascend is a testing tool for marketers that helps enhance conversion rate optimization (CRO). AI for marketing has proven to be 100 times better than the current A/B testing multivariate solutions and gives marketers a free hand in trying several copies, images, designs, and interaction changes that speed up revenues and conversions.

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    Drift

    Drift helps in AI marketing research as it connects you to potential clients in real-time. It is a marketing and sales chatbot that helps you connect with business leads. It personalizes every experience of your website visitors by interacting with them while turning conversations into conversions.

    FindTheRipple

    FindTheRipple is an AI-driven platform that enables you to create content with impact, find untapped trends, and alert you with emerging engagement peaks to target your audience. It also recommends you match digital assets to optimize your content creation.

    Lucy

    Lucy is an AI-powered knowledge management assistant that helps you leverage business insights across your company. You ask her a question, and she answers you with the best possible solutions for your challenges. Lucy’s integrations allow it to quickly enter your systems and access information hence helping you the right answers to your business needs.

    Nudge.ai

    Nudge.ai is a relationship management tool that helps you connect better within and outside your organization. Its powerful AI leverages big data and data mining brings better connectivity to your business and helps you make meaningful relationships.

    One of the AI tools for marketing helps develop relationships that are organic and natural and shows you how to reach out with a perspective thereby creating a genuine sense of urgency which is vital during closing a deal.

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    Cogito

    Cogito is a real-time conversational and analysis system that identifies human signals on calls and predicts the emotional intelligence of the caller. It incorporates AI and machine learning to voice calls and assists call centres to be more empathetic while conversing.

    It monitors speed, volume, and pauses in the conversation between agents and customers records the transcripts of the call and detects keywords used by the customers, and helps executives with apt responses.

    Optimail

    Processing emails manually can be extremely time-consuming and expensive. A manual process is always prone to human error. Hence, Optimail enables marketers to continuously and automatically optimize their email and AI marketing campaigns. It not only promotes campaigns but adjusts the timings, content, and personalization. It builds better engagement and also reduces spam.

    Aizimov

    Aizimov is an AI social selling platform that writes ultra-personal messages for each of your target audiences. It’s basically like having a personal secretary. It optimizes the time spent on sales leads and improvises with every feedback and response. The smart AI also analyses the psychological profile of a prospect and crafts its message carefully. It takes a step further and chooses the best channel to reach the potential client.

    Pathmatics

    Pathmatics offers solutions to what, when, where, who, and how-to questions in marketing. You can see ads served, impressions, and digital strategies of brands and publishers across Facebook, Twitter, and Instagram. Marketers can take a jiffy from aggregating data and use digital insights to pitch new ideas and create more effective campaigns.

    Emarsys

    Emarsys is an omnichannel customer engagement platform that helps you accelerate your business outcomes. These AI-based marketing tools include industry-specific analytics and use-cases that cater to every business. By one’s own bootstraps, Emarsys powers all your marketing needs with 1:1 personalization across all channels and devices.

    Conclusion

    AI has become indispensable in many areas of our life. The importance of artificial intelligence in marketing is that it leads to Driverless cars, Automation Marketing, conversational bots like Siri and Alexa are the new highs of AI technology. We’re yet to comprehend what AI can accomplish.

    Could they completely replace human interference and take over our world like Elon Musk fears? We don’t know. But it surely has prodigious potential to make things happen which we never imagined were possible. Hopefully, this artificial intelligence case study would have helped you understand the importance of artificial intelligence in marketing.

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    FAQs

    How is AI used in marketing?

    AI tools are used in marketing to learn how to best communicate with customers, then serve them tailored messages at the right time.

    What are the 3 stages of AI?

    The three stages of AI are artificial narrow intelligence (ANI), artificial general intelligence (AGI), and artificial superintelligence (ASI).

    How AI is used in mobile marketing?

    AI used to craft more targeted and personalized marketing messages such as special offers and ads by spotting consumers’ behavioural trends and patterns.

    Ho does AI work in digital marketing?

    Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience.

    Is AI the future of marketing?

    AI is changing the future of digital marketing, that is certain. It’s not so much about what new developments are happening, but also what new trends are likely to emerge over the next few years.

    How is AI used in Marketing?

    One common example of AI across the web is the use of chatbots to provide customer services to users.

    What is AI marketing?

    Artificial intelligence plays a big role in marketing, as it helps companies to make decisions based on the data collected by a company.

  • What is Marketing automation and Can it Succeed Traditional Marketing

    Marketing Automation is the process of taking the leverage of software to automate the marketing process or the repetitive marketing tasks. Most of the time marketers use this software for nurturing leads, to integrate with Customer Relationship Management (CRM), and also Customer Data platform (CDP) software.

    What is Marketing Automation
    Features of Marketing Automation
    Ultimate Outcome of Marketing Automation
    Future of Marketing Automation
    FAQ

    What is Marketing Automation

    Most of the time marketing automation is used to automate and personalize the texts and responses to the customers. According to Andrea Lechner Becker who is the CMO of LeadMD. Marketing Automations are tools that increase the efficiency of the marketers.

    There are various examples of marketing automation. Some of them include an automated email that is sent to a user according to his behavior triggers. This email can be personalized and will be set ahead of time by the marketers using a marketing automation platform.

    Other than this the reminders you get when you leave an item in the shopping cart after visiting an e-commerce website, the emails you get regarding the feedbacks which will be personalized. All these are examples of marketing automation.

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    Features of Marketing Automation

    Some of the features of marketing automation would include

    Nurturing leads –

    This is the process of sending a number of automated emails to the prospects so that you can engage with them by providing relevant information.

    Personalized emails –

    Personalizing your emails will help your business maintain a personal relationship with the customers.

    Management of Campaigns –

    Companies can also run Email campaigns to increase the leads with the increase of sales. It will let you send personalized or direct emails to a large number of people.

    Forms and Landing Pages –

    It is a tool that will help you collect various information and data from your customers. This can later be converted into the various system for storing or action according to the data received.

    Marketing Automation
    Marketing Automation

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    Ultimate Outcome of Marketing Automation

    When you look at the pure practice of marketing automation the ultimate outcome of the efforts of marketing automation is to gain qualified leads, conversions, personalized messages, etc. Qualified leads are a collaboration of sales and marketing.

    Sending the right messages to the prospects at the right time is the key to generating leads. Marketing automation will help you send the right messages at the right time to your customers. This will increase the chances of generating leads.

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    Future of Marketing Automation

    The future of marketing automation looks bright. Marketing automation is very beneficial for small sized businesses, medium sized business and also fortune 500s. Marketing automation will benefit all the companies irrespective of their size.

    A marketing agency named JMB Partnership has said that in the near future the marketing expenses can be reduced by 12.2 % and the productivity would increase by 14.5% because of the use of marketing automation. The sales are expected to increase by 50% in certain cases.

    Another marketing agency named Fathom has said that there is an increase in the qualified leads to as much as 451%.

    But still, many companies and businesses find marketing automation a difficult task. There was a survey conducted by the marketing technology insights company MarTech on how various marketers feel about the marketing automation challenges.

    According to the survey, more than 15% of the marketers find it hard to create automation, more than 10% found it hard to integrate the automation with the software they use, around 10% of the marketers find that automation is still complicated and again around 10% of the marketers found it hard to create content.

    Marketing Automation is expected to be one of the best choices and most common practices we will be able to find in 2021 and beyond. From emails to contact segmentation to contact management, it will be using marketing automation.

    Since Marketing Automation is booming and since it is becoming a popular tool it is expected that it would be easy to use in the near future. The software is considered to become easier to use if Marketing Automation is growing at the same speed.

    According to a survey conducted by an email marketing company Adestra, it was found that more than 64% of the marketers require a software that is easy to use rather than technical support or pricing.

    FAQ

    What is marketing automation used for?

    Marketing automation is used to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes.

    What is the best marketing automation tool?

    Marketo, Eloqua, Customer.io, Constant Contact, and HubSpot are some of the top marketing automation tools.

    What are the benefits of marketing automation?

    Few benefits of  marketing automation are Increased marketing efficiency, Automate time-consuming, Enhanced ability to generate more and better qualified leads and Better alignment of sales and marketing goals.

    Conclusion

    Marketing Automation is expected to grow really fast and the growth of an organization would depend on how easily one will adapt to it. Most of the companies have already implemented Marketing Automations in their businesses. We can see a lot more companies doing it in the near future.