Tag: Marketing

  • Top Black Friday Deals for Marketing Tools in 2024

    Looking to make the most of Black Friday 2024? It’s the perfect time to boost your profits and end the year on a high. With the holiday season just around the corner, customers are eager to grab the best deals, making it a golden opportunity to showcase offers they can’t resist.

    As Black Friday nears, businesses everywhere are gearing up to attract attention and drive sales. To stand out and make a real impact, you need the right tools and strategies in place. Whether it’s running smarter campaigns, connecting with your audience, or streamlining operations, preparation is everything.

    Make this season work for you by exploring the best Black Friday deals designed for marketers. It’s the perfect way to take your career to the next level while making the most of this shopping frenzy!

    Sender
    MySignature
    OptinMonster
    Icegram
    Influencer Hero
    Woorise
    Plerdy
    Envato Elements
    PostNitro
    Replug

    Sender

    Website www.sender.net
    Free Trial Yes (Free forever plan for up to 2,500 subscribers and 15,000 emails/month)
    Rating 4.5
    Platforms Supported Web
    Sender - Top Black Friday Deals for Marketing Tools
    Sender – Top Black Friday Deals for Marketing Tools

    Sender simplifies marketing automation with its intuitive drag-and-drop email builder, making it effortless to create impactful email campaigns. It’s designed to support personalized workflows, helping businesses engage customers on a deeper level and boost results.

    The platform offers detailed analytics to monitor campaign performance, enabling teams to track key metrics and make data-driven optimizations. Whether you’re focused on nurturing leads or launching special promotions, Sender is a powerful tool for any marketing team aiming for efficiency and results.

    With features like campaign personalization and automated workflows, Sender ensures a seamless experience for both marketers and their audiences. Its ability to deliver actionable insights makes it an essential choice for teams striving to enhance their outreach and maximize engagement.

    Deal: 30% off all plans
    Coupon code: PARTNER20
    Validity: Until Dec 3, 2024


    Best Black Friday 2024 Exclusive SaaS Deals
    Looking for the best Black Friday 2024 deals? Here we have a collection of Top Black Friday 2024 deals on SaaS tools to save you money this year.


    MySignature

    Website www.mysignature.io
    Free Trial Yes
    Rating 4.7
    Platforms Supported Web
    MySignature - Top Black Friday Deals for Marketing Tools
    MySignature – Top Black Friday Deals for Marketing Tools

    MySignature is a versatile tool for small businesses, creators, and freelancers to build their brand, improve their online presence, and manage email communication.

    It allows you to create a professional link-in-bio page to share your social links and generate custom email signatures that match your brand. You can also track email opens and link clicks without restrictions, helping you stay on top of your communication and engagement.

    With MySignature, managing your branding and email outreach becomes simple and efficient.

    Deal: 30% off for the first payment
    Coupon code: BFW2024
    Validity: Until Dec 2, 2024

    OptinMonster

    Website www.optinmonster.com
    Free Trial No
    Rating 4.3
    Platforms Supported Web
    OptinMonster - Top Black Friday Deals for Marketing Tools
    OptinMonster – Top Black Friday Deals for Marketing Tools

    OptinMonster is a lead generation tool designed to help you create eye-catching holiday campaigns with ease. It offers ready-to-use templates, including a Black Friday option, and a simple drag-and-drop builder, so no coding skills are needed.

    With OptinMonster, you can recover visitors who are about to leave your site, grow your email list, and promote products on sale effectively. It’s a beginner-friendly solution that makes setting up and running campaigns quick and hassle-free.

    Deal: 30% off for the first payment
    Coupon code: NA
    Validity: Until Nov 30, 2024


    How to Find the Best Black Friday Deals in India 2024?
    Black Friday is just around the corner and stores have started to provide huge discounts. Follow these tips and tricks to get the best Black Friday deals.


    Icegram

    Website www.icegram.com
    Free Trial Yes
    Rating 4.7
    Platforms Supported Web
    Icegram - Top Black Friday Deals for Marketing Tools
    Icegram – Top Black Friday Deals for Marketing Tools

    Icegram offers simple and powerful plugins to boost website engagement and conversions. Its three key plugins—Express, Engage, and Collect—help businesses connect with visitors, grow their audience, and capture leads with ease.

    Express makes email marketing easy, Engage lets you create popups and notifications to interact with visitors, and Collect helps you gather leads effectively. Together, these tools provide everything you need to improve your site’s marketing performance.

    This Black Friday, Icegram is offering a 50% discount on all its plugins. It’s a great opportunity to enhance your website’s capabilities, reach more people, and drive better results. Take advantage of these tools to make your website more engaging and grow your business effortlessly.

    Deal: 50% OFF Sitewide
    Coupon code: NA
    Validity: Until Dec 5, 2024

    Influencer Hero

    Website www.influencer-hero.com
    Free Trial Yes
    Rating 4.7
    Platforms Supported Web
    Influencer Hero - Top Black Friday Deals for Marketing Tools
    Influencer Hero – Top Black Friday Deals for Marketing Tools

    Influencer Hero is a platform that connects brands with influencers to create genuine, value-driven partnerships. It makes it easy to find, contact, and collaborate with influencers for your campaigns. Brands can manage the entire partnership process from start to finish.

    With features like content monitoring, cross-platform tracking, real-time analytics, and automated reporting, Influencer Hero helps brands measure campaign success effectively. The platform offers a single place to track performance and manage relationships, making influencer marketing simpler and more efficient.

    By streamlining the process, Influencer Hero helps brands reach a wider audience and boost engagement with their target market. It’s a great solution for brands looking to improve their influencer marketing and see better results.

    Deal: 40% off on all annual plans
    Coupon code: BFCM40
    Validity: Until Dec 13, 2024

    Woorise

    Website www.woorise.com
    Free Trial Yes
    Rating 4.6
    Platforms Supported Web
    Woorise - Top Black Friday Deals for Marketing Tools
    Woorise – Top Black Friday Deals for Marketing Tools

    Woorise is a platform that combines lead generation with customer engagement through interactive landing pages and viral campaigns. It allows businesses to create engaging content like quizzes, giveaways, and contests without needing any coding skills. The no-code tools make it easy for anyone to build campaigns that capture attention and drive user interaction in just a few minutes.

    It helps businesses connect with their audience and gather valuable data from these campaigns. Whether you’re aiming to increase brand awareness, grow your email list, or drive customer loyalty, Woorise provides the tools to do it effectively.

    With its gamified approach, Woorise encourages user participation, making it easier to capture leads and engage potential customers.

    Deal: 50% off on all plans.
    Coupon code: BLACKFRIDAY
    Validity: Until Nov 30, 2024


    Black Friday Sale in India: What You Need to Know
    Learn if the Black Friday sale happens in India and how to make the most of it with local deals and online offers.


    Plerdy

    Website www.plerdy.com
    Free Trial Yes
    Rating 4.6
    Platforms Supported Web
    Plerdy - Top Black Friday Deals for Marketing Tools
    Plerdy – Top Black Friday Deals for Marketing Tools

    Plerdy is an all-in-one tool for website analysis, focusing on Conversion Rate Optimization (CRO) and SEO. It helps businesses track and analyze website performance to turn visitors into customers. With features like UX analytics, e-commerce insights, and heatmap capabilities, Plerdy provides valuable data to improve user experience and increase conversions.

    The platform also offers A/B testing to optimize website elements and ensure maximum engagement. Plerdy’s tools give businesses the insights needed to make data-driven decisions and enhance their online presence. Whether you’re looking to improve user experience or boost sales, Plerdy makes it easier to analyze and optimize your website for better results.

    Deal: 50% off on all plans.
    Coupon code: plerdyBF2024
    Validity: Until Dec 1, 2024

    Envato Elements

    Website www.elements.envato.com
    Free Trial No
    Rating 4.6
    Platforms Supported Web
    Envato Elements - Top Black Friday Deals for Marketing Tools
    Envato Elements – Top Black Friday Deals for Marketing Tools

    Envato Elements is a comprehensive platform offering a wide range of creative assets for marketing teams and designers. With unlimited downloads of templates, stock photos, videos, and more, it provides everything you need to create professional materials quickly.

    The platform’s user-friendly interface makes it easy to navigate, allowing users to create content without a steep learning curve. From high-quality visuals to customizable templates, the platform gives you access to a vast library of creative tools, making it easier to produce polished and engaging marketing materials in no time. Envato Elements is ideal for teams looking to streamline their creative process while maintaining a high standard of work.

    Deal:30% off all plans (excludes Enterprise solutions)
    Coupon code: NA
    Validity: Until Dec 2, 2024

    PostNitro

    Website www.postnitro.ai
    Free Trial Yes
    Rating 5
    Platforms Supported Web
    PostNitro - Top Black Friday Deals for Marketing Tools
    PostNitro – Top Black Friday Deals for Marketing Tools

    Postnitro is a social media management tool designed to simplify scheduling and analyzing posts across various platforms. Its no-code interface is ideal for new users, allowing them to set up and execute campaigns quickly and easily, without any technical expertise.

    The platform lets you schedule posts across multiple social media channels, saving time and ensuring consistent content delivery. With Postnitro, managing social media campaigns becomes more streamlined and efficient.

    Postnitro also provides in-depth analytics, helping you measure the performance of your posts and refine your strategy for better engagement. By offering detailed insights into what’s working and what isn’t, it enables users to optimize their content for maximum impact.

    Deal:30% discount on monthly & 50% discount on annual
    Coupon code: BF30OFFMONTHLY, BF50OFFANNUAL
    Validity: Until Dec 1, 2024


    Top 10 Low-Cost Marketing Strategies for Startups
    Are you an entrepreneur? Are you looking to grow your business in a cheaper way? We can help you find the best low-cost marketing strategies.


    Replug

    Website www.replug.io
    Free Trial Yes
    Rating 4.8
    Platforms Supported Web
    Replug - Top Black Friday Deals for Marketing Tools
    Replug – Top Black Friday Deals for Marketing Tools

    Replug is a powerful link management platform that lets you shorten, brand, and track links to optimize your digital marketing efforts. It’s designed to boost engagement and conversions, making it ideal for sales and marketing teams.

    By customizing the branding of your links, Replug helps you create a more professional and consistent online presence, while its tracking features allow you to gather valuable data on link performance. This enables businesses to retarget visitors and increase the chances of conversion.

    With detailed analytics, Replug gives you insights into how your links are performing, allowing you to fine-tune your marketing strategy. It seamlessly integrates with major platforms, ensuring a smooth experience for managing links across multiple channels.

    Deal: 75% on your first annual plan
    Coupon code: NA
    Validity: Until Dec 2, 2024

    As Black Friday approaches, it’s the perfect time to invest in marketing tools that can take your business to the next level. Whether you’re looking to boost engagement, optimize conversions, or streamline your campaigns, the right tools can make a huge difference in achieving your goals. From powerful email marketing platforms to social media management solutions, these deals offer great opportunities to save while upgrading your marketing strategy. Don’t miss out on these discounts to enhance your workflow, gather valuable insights, and ultimately grow your business. Make the most of this Black Friday by grabbing the best deals that align with your marketing needs and setting yourself up for success in the coming year.

    FAQ

    How do you market on Black Friday?

    Market on Black Friday by offering exclusive discounts, creating urgency with limited-time deals, running social media ads, sending promotional emails, and using influencers to promote your products.

    How to create a deal for Black Friday?

    Create a Black Friday deal by offering discounts, adding urgency, promoting early, and simplifying checkout.

    What are the best Black Friday Deals on Marketing tools?

    Here are some of the best Black Friday Deals on Marketing tools:

    • Sender – 30% off all plans
    • MySignature – 30% off for the first payment
    • OptinMonster – 30% off for the first payment
    • Icegram – 50% OFF Sitewide
    • Influencer Hero – 40% off on all annual plans
    • Woorise – 50% off on all plans
    • Plerdy – 50% off on all plans
    • Envato Elements – 30% off all plans (excludes Enterprise solutions)
    • PostNitro – 30% discount on monthly & 50% discount on annual
    • Replug – 75% on your first annual plan
  • Boost Your Marketing Strategy with These Top AI-Powered Marketing Tools

    First things first. You gotta step up in this arena where attention is scarce and largely scattered. We exist in times, where marketers are constantly searching for innovative ways to stay ahead of the competition. Artificial Intelligence has emerged as a game-changer in the marketing industry, providing marketers with powerful tools to automate, optimise, and enhance various marketing tasks and processes. By harnessing the power of AI, marketers can cut costs, speed up workflows, improve efficiency, and find new creative solutions. In this article, we will look into the significance of AI tools and review a handful of the best AI-powered marketing tools available in 2024.

    What Is an AI Marketing Tool?

    An AI marketing tool is a platform or software that utilises artificial intelligence (AI) to automate, optimise, and enhance various marketing tasks and processes. Unlike traditional marketing tools, AI-powered solutions can process vast amounts of data, learn from patterns, and make predictions or decisions without constant human intervention. These tools offer personalised recommendations, forecast marketing trends, automate repetitive tasks, and provide insights from complex data sets, making marketing efforts more efficient and effective.

    Top AI Marketing Analytics Tools
    AI Marketing Tools for Content Creation
    Best AI Messenger Marketing Tools
    AI Social Media Marketing Tools
    AI Marketing Optimization and Personalization Tools
    AI Workflow Automation Platform

    Top AI Marketing Analytics Tools

    While many applaud AI for its role in generating stunning visuals and written content, a silent yet significant revolution is unfolding in the domain of AI data analysis. Let’s explore some of the top AI marketing analytics tools that can transform your marketing strategy.

    ChatGPT Plugins for Data Analysis

    Website www.openai.com
    Rating 4.6
    Free Trial Yes
    Platforms Supported Web, IOS/Android
     ChatGPT - Top AI-Powered Marketing Tools
    ChatGPT – Top AI-Powered Marketing Tools

    With the integration of specialised plugins, ChatGPT has transformed from a mere text generator to a powerful tool that can surf the internet, automate workflows, and visualise data. For marketers, this means a more streamlined and efficient approach to data analysis. The Advanced data analysis plugin seamlessly integrates the power of Python programming into the ChatGPT environment, allowing marketing analysts to run, test, and debug Python code in real time.

    With ChatGPT plugins, marketers can perform audience segmentation, campaign performance visualisation, A/B testing analysis, and more. These plugins empower marketers to derive valuable insights from their data and make informed decisions to optimize their marketing campaigns.

    Plan Pricing
    ChatGPT Plus $20/Month

    Top 5 AI Tools for Marketing Agency in 2024
    Discover the top 5 AI tools for marketing agencies in 2024, boosting efficiency, creativity, and results with cutting-edge technology for content creation, customer insights, and campaign automation.


    AI Marketing Tools for Content Creation

    Creating compelling and engaging content is crucial for any marketing strategy. AI-powered tools for content creation leverage Natural Language Processing (NLP) to generate content that resonates with audiences and aligns with current trends. Let’s explore some of the top AI marketing tools for content creation.

    Jasper.ai

    Website www.jasper.ai
    Rating 4.7/5
    Platforms Supported Web, iOS
    Free Trial Yes
    Jasper.ai - Top AI-Powered Marketing Tools
    Jasper.ai – Top AI-Powered Marketing Tools

    Jasper.ai is an AI content-creation tool with support for over 30 languages. It offers a context-aware writing assistant, SEO optimisation features, and industry-specific templates. Jasper integrates with CMS and SEO tools, enabling content creation within these ecosystems. By feeding the AI tool information about brand guidelines and specific company information, Jasper can generate content that closely matches a company’s unique narrative and style.

    Plan Pricing
    Creator $39/Month per user
    Pro $59/Month per user
    Business Custom

    Grammarly

    Website www.grammarly.com
    Rating 4.7/5
    Platforms Supported Web, iOS, Android
    Free Trial Yes
    Grammarly - Top AI-Powered Marketing Tools
    Grammarly – Top AI-Powered Marketing Tools

    Grammarly is an AI-powered writing assistant that enhances written communication by checking for grammar, spelling, punctuation, and style errors. It operates as a browser extension, a standalone application, or an add-on to various writing platforms. Grammarly provides real-time suggestions to improve clarity, word choice, and sentence structure. Its advanced features also include tone detection and context-specific language recommendations, making communication more clear and effective.

    Plan Pricing
    Free $0/Month
    Pro $12/Month
    Enterprise Custom

    Surfer SEO

    Website surferseo.com
    Rating 4.7/5
    Platforms Supported Web
    Free Trial Yes
    Surfer SEO - Top AI-Powered Marketing Tools
    Surfer SEO – Top AI-Powered Marketing Tools

    Surfer SEO is an AI-driven tool designed to assist with search engine optimisation (SEO) and content enhancement. It analyses the content of a website against numerous ranking factors and the latest search engine algorithms to provide actionable recommendations. SurferSEO helps optimize existing web pages and guides the creation of new content through keyword density, suggesting relevant terms, and structuring content to boost online visibility.

    Plan Pricing
    Essential $99/Month
    Scale $219/Month
    Enterprise Custom

    Copy.ai

    Website www.copy.ai
    Rating 4.7/5
    Platforms Supported Web, iOS
    Free Trial Yes
    Copy.ai - Top AI-Powered Marketing Tools
    Copy.ai – Top AI-Powered Marketing Tools

    Copy.ai is an AI writing assistant that provides multiple workflow templates for various use cases. The tool’s main functionality revolves around its ability to generate multiple variations of text based on input prompts, giving users a range of options to choose from or draw inspiration from. Copy.ai also provides a suite of editing tools, enabling users to refine and customize the AI-generated content to better match their voice and branding.

    Plan Pricing
    Free $0/Month
    Starter $49/Month
    Advanced $249/Month
    Enterprise Custom

    Top 15 Best Free Digital Marketing Tools for Your Business
    Discover the list of 14 of the most effective digital marketing tools that you could use for free to promote and manage your business’ marketing.


    Best AI Messenger Marketing Tools

    AI messenger marketing tools facilitate real-time, personalised communication with audiences directly through messaging apps. These tools transform messenger interactions into dynamic customer experiences. Let’s explore some of the leading AI-driven platforms in this domain.

    ManyChat

    Website manychat.com
    Rating 4.6/5
    Platforms Supported Web, iOS, Android
    Free Trial Yes
    ManyChat - Top AI-Powered Marketing Tools
    ManyChat – Top AI-Powered Marketing Tools

    ManyChat is a specialised tool designed to automate and enhance customer interaction through popular messaging platforms like Instagram, WhatsApp, Facebook Messenger, and SMS. ManyChat offers features such as automated responses, message broadcasting, and integration with various business tools, allowing for efficient lead capture and nurturing. Users can create chatbots with a drag-and-drop interface and leverage AI to generate conversation.

    Plan Pricing
    Free $0/Month
    Pro $15/Month
    Elite Custom

    Conversica

    Website www.conversica.com
    Rating 4.4/5
    Platforms Supported Web, iOS
    Free Trial Yes
    Conversica - Top AI-Powered Marketing Tools
    Conversica – Top AI-Powered Marketing Tools

    Conversica introduces Intelligent Virtual Assistants (IVA) that help organisations attract, acquire, and grow customers through human-like, two-way interactions. These assistants automate the engagement process, reaching out to potential leads and customers via email or messaging platforms. Conversica’s AI is trained to interpret a customer’s intent and sentiment, ensuring that the communication feels natural and personalised. The platform diligently follows up with contacts, nurturing them until they are ready for direct interaction with sales representatives.

    Plan Pricing
    Basic $2999/Month

    AI Social Media Marketing Tools

    AI social media marketing tools help analyse trends, automate postings, personalise content, and interpret engagement data. Let’s explore some of the top AI social media marketing tools.

    Sprout Social

    Website www.sproutsocial.com
    Rating 4.3/5
    Platforms Supported Web, iOS, Android
    Free Trial Yes
    Sprout Social - Top AI-Powered Marketing Tools
    Sprout Social – Top AI-Powered Marketing Tools

    Sprout Social is a comprehensive social media management platform that streamlines the process of scheduling content, engaging with followers, and analysing social media performance. It utilizes AI to amplify social media management and better understand audience behavior. Sprout Social offers AI tools to optimise post timings, suggest content themes, fine-tune messaging, and identify influencers and brand advocates. The platform also provides AI-powered chatbots for customer support.

    Plan Pricing
    Standard $199/Month per user
    Professional $299/Month per user
    Advanced $399/Month per user
    Enterprise Custom

    FeedHive

    Website www.feedhive.io
    Rating 4.7
    Platforms Supported Web
    Free Trial Yes
    FeedHive - Top AI-Powered Marketing Tools
    FeedHive – Top AI-Powered Marketing Tools

    FeedHive is an AI-powered social media management and scheduling platform. It leverages AI to help users get better outputs out of their posting strategies and simplify the process of content creation. With features that predict the best times for engagement, the tool suggests optimal posting schedules. The AI analyses past interactions to inform future content, potentially increasing reach and interaction. FeedHive’s AI capabilities also facilitate content recycling by identifying top-performing posts for resharing.

    Plan Pricing
    Creator $19/Month
    Brand $29/Month
    Business $99/Month
    Agency $299/Month

    How AI Marketing Tools Can Help You Achieve Your Marketing Goals
    Unlock the power of AI in marketing with insights on how cutting-edge AI marketing tools can propel your brand towards its goals.


    AI Marketing Optimization and Personalization Tools

    Marketing optimisation and personalisation tools leverage AI to understand data and automate decisions, ensuring that content, product recommendations, and user interactions are as relevant and custom as possible. Let’s explore some of the top AI marketing tools.

    Trellis

    Website www.trellis.ai
    Rating 4.1
    Platforms Supported Web
    Free Trial No
    Trellis - Top AI-Powered Marketing Tools
    Trellis – Top AI-Powered Marketing Tools

    Trellis is an e-commerce advertising tool that leverages artificial intelligence for ad campaign optimisation. Its AI analyses performance data from various ad platforms, identifies trends, and adjusts campaigns accordingly. Trellis’ AI-based Amazon dynamic pricing module helps test a range of product prices and find the best pricing strategy. The system can adjust prices daily based on predefined criteria set by the user, such as market conditions, profit margins, and sales volume.

    Plan Pricing
    Free $0/Month
    Growth $379/Month
    Enterprise Custom

    Evolv.ai

    Website www.evolv.ai
    Rating 4.5/5
    Platforms Supported Web
    Free Trial Yes
    Evolv.ai - Top AI-Powered Marketing Tools
    Evolv.ai – Top AI-Powered Marketing Tools

    Evolv.ai provides a suite of AI tools to streamline and enhance website optimisation through A/B and multivariate testing. Its AI capabilities facilitate rapid experimentation, allowing for simultaneous testing of numerous variables. This approach can lead to incremental improvements that collectively have a significant impact on conversion rates and overall customer satisfaction.

    Plan Pricing
    Individual Custom

    Seventh Sense

    Website www.theseventhsense.com
    Rating 4.8
    Platforms Supported Web
    Free Trial Yes
    Seventh Sense - Top AI-Powered Marketing Tools
    Seventh Sense – Top AI-Powered Marketing Tools

    Seventh Sense is an email marketing optimization tool. Its AI algorithms analyze recipient engagement patterns, determining the optimal send times and frequencies to enhance open rates and interactions. By adjusting to each recipient’s habits, Seventh Sense ensures that emails are more likely to be noticed and read, rather than being lost in crowded inboxes. Additionally, Seventh Sense can segment audiences based on engagement levels, providing marketers with the insights needed to tailor their strategies for different groups.

    Plan Pricing
    Business $80/Month
    Enterprise Custom

    FullStory

    Website www.fullstory.com
    Rating 4.7/5
    Platforms Supported Web, iOS
    Free Trial Yes
    FullStory - Top AI-Powered Marketing Tools
    FullStory – Top AI-Powered Marketing Tools

    FullStory is a digital experience intelligence platform that uses AI to help businesses analyse how users interact with their online presence. Its AI engine captures customer journeys and provides insights to enhance the user experience. FullStory’s AI focuses on identifying user behavior patterns and pinpointing elements that cause user frustration or lead to drop-offs. By recognising these issues, FullStory enables teams to troubleshoot problems more efficiently. The platform also offers session replay capabilities, allowing for quick searches and reviews of specific user sessions relevant to certain issues.

    Plan Pricing
    Monthly Plans $299/Month for 25,000 sessions with 1 month of data history
    $499/Month for 350,000 sessions and 2 months of data retention
    $750/Month for 200,000 sessions, 4 months of data history, and 21 user seats
    $1,000/Month for 100,000 sessions, typically billed annually

    How AI Marketing Tools Can Help You Achieve Your Marketing Goals
    Unlock the power of AI in marketing with insights on how cutting-edge AI marketing tools can propel your brand towards its goals.


    AI Workflow Automation Platform

    Workflow automation tools utilize artificial intelligence to streamline complex processes, minimise manual tasks, and enhance decision-making. Let’s explore one of the top AI workflow automation platforms.

    Zapier

    Website www.zapier.com
    Rating 4.7/5
    Platforms Supported Web, iOS
    Free Trial Yes
    Zapier - Top AI-Powered Marketing Tools
    Zapier – Top AI-Powered Marketing Tools

    Zapier is a workflow automation platform that connects to over 3,000 apps and automates repetitive tasks. It presents an AI Chatbot that allows users to create their own AI-powered chatbot using Zapier interfaces. Users can create AI-powered chatbots with various use cases, such as a corporate jargon translator, a press release generator, or a risk assessment bot. Zapier also provides multiple templates for different chatbot functionalities, empowering users to automate and streamline their workflows.

    Plan Pricing
    Free ₹0/Month
    Professional ₹1719.82/Month
    Team ₹5936.35/Month
    Enterprise Custom

    Top 14 Workflow Automation Software Tools in 2024
    Discover the best workflow automation tools to streamline your business process. Get an updated overview of top tools, their features, and price.


    Looking Ahead: The Future of AI in Marketing

    As technology continues to advance and evolve, the future of marketing is set to become even more dynamic. Real-time data analysis and AI-powered insights will enable businesses to adjust their campaigns on the fly, ensuring optimal engagement and results. The fusion of Artificial Intelligence and marketing is paving the way for a more interconnected and responsive digital experience.

    In conclusion, AI-powered marketing tools offer tremendous potential for marketers to boost their marketing strategies. These tools provide powerful capabilities to automate tasks, analyse data, optimise campaigns, and interactions. By imbibing this dawn in tech, marketers can unlock new levels of efficiency, effectiveness, and creativity in their marketing efforts. With just a few tweaks here and there, peeps can stay ahead of the curve and leverage the power of AI to drive business growth and success in the ever-evolving digital geography i.e the internet.

    FAQ

    What are the best AI Marketing Tools for Content Creation?

    Here are some of the best AI Marketing Tools for Content Creation:

    • Jasper.ai
    • Grammarly
    • Surfer SEO
    • Copy.ai

    How to use AI as a marketing tool?

    AI can be used as a marketing tool by analyzing customer data, personalizing content, optimizing ad targeting, and automating customer interactions to enhance engagement and improve ROI.

    What is the best example of AI in marketing?

    A top example of AI in marketing is personalized recommendations, like those used by Amazon and Netflix, which suggest products or content based on user behavior, enhancing engagement and sales.

  • Influencer Marketing for Startups: Does it Really Work?

    This article has been contributed by Gaurav Bakshi, Founder and CEO, FlickZilla Entertainment.

    Startups face a daunting challenge: standing out amidst established giants with massive marketing budgets. This is where influencer marketing emerges as a potent weapon, leveraging the reach and trust of social media personalities to connect with target audiences. But for a startup, the question remains: does influencer marketing really work?

    The answer is a resounding yes, but with a crucial caveat: it depends. Influencer marketing can be a game-changer for startups if done strategically, but a poorly planned campaign can drain resources and yield minimal results. Let’s dive deeper into how startups can use influencer marketing effectively.

    The Power of Authenticity: Why Influencer Marketing Resonates

    Influencer Marketing Market Growth
    Influencer Marketing Market Growth

    Consumers today crave authenticity. They value genuine recommendations from trusted sources over traditional advertising. This is where influencers step in. By partnering with individuals who have built a loyal following by creating relatable content, startups can tap into this trust network.

    Influencers Can:

    1. Increase Brand Awareness: They expose your startup to a wider audience, particularly within their specific niche. For instance, a study by Influencer Marketing Hub found that 67% of marketers believe influencer marketing is effective at increasing brand awareness.
    2. Boost Credibility: Positive endorsements from a trusted voice add legitimacy to your brand. According to Sprout Social, 83% of consumers trust recommendations from influencers.
    3. Drive Engagement: Influencers create compelling content that showcases your product or service, sparking audience interaction and interest. For example, popular beauty influencer Komal Pandey frequently shares her beauty routines using new skincare products, directly engaging her audience and boosting brand interest.
    4. Generate Conversions: Engaged users are more likely to trust an influencer’s recommendation, leading to website visits, sales, or sign-ups. Mediakix reports that influencer marketing can generate an average ROI of $11 for every $1 spent.

    Case Study: Mamaearth’s Influencer Marketing Magic

    Mamaearth, the Indian natural personal care brand, is a prime example of how influencer marketing can propel a startup to success. They strategically collaborated with over 1,000 micro and macro-influencers known for promoting organic and healthy living. Influencers like Dolly Singh, Masoom Minawala, and Shreya Jain played a crucial role in promoting Mamaearth’s eco-friendly skincare products.

    These influencers created authentic content that resonated with their followers, highlighting the benefits of using natural ingredients in skincare. This campaign resulted in a 300% increase in website traffic and a 250% boost in sales for Mamaearth, proving that the right influencer strategy can lead to exceptional growth.

    Tips for Startups to Conquer Influencer Marketing

    Define Your Goals:

    Clearly outline what you aim to achieve with your campaign, whether it’s brand awareness, website traffic, or sales. Align your influencer selection and content strategy with these goals.

    Identify the Right Influencers:

    Go beyond vanity metrics like follower count. Look for influencers who resonate with your brand, create engaging content, and have a high engagement rate with their audience. Micro-influencers (with 10k-50k followers) often provide more value for startups due to their loyal and highly engaged communities.

    Focus on Brand Alignment:

    Choose influencers who genuinely represent your brand values. For example, Shreya Jain’s content aligns well with beauty and wellness brands like Nykaa, ensuring that her followers see her endorsements as trustworthy.

    Craft Compelling Content:

    Collaborate with influencers to create engaging content that feels natural and not overly promotional. Influencers like Komal Pandey and Debasree Banerjee are known for creating highly relatable and visually appealing content, which drives engagement without sounding like a sales pitch.

    Measure and Analyze:

    Track key metrics like reach, engagement, website traffic, and conversion rates to evaluate the campaign’s success. Use this data to refine future strategies.


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    Beyond Mamaearth: Exploring Diverse Success Stories

    1. Dollar Shave Club:

    This men’s grooming startup gained viral fame with a humorous YouTube ad featuring influencer Michael Dubin. The quirky approach resonated with their target audience, transforming the brand from a newcomer to a market leader almost overnight.

    2. Glossier:

    The beauty brand leaned on micro-influencers and beauty bloggers like Jackie Aina to review their products. These authentic reviews and makeup tutorials helped Glossier build a strong online community of loyal customers.

    3. MVMT Watches:

    By partnering with Instagram fashion influencers, MVMT showcased their stylish timepieces to a targeted audience. Influencers like Daniel Wellington played a significant role in promoting their minimalist watch designs, leading to a surge in brand awareness.

    4. Zomato:

    Food bloggers and chefs like Sarah Todd have collaborated with Zomato to share delicious food options, making their platform a go-to choice for food enthusiasts. This influencer-led strategy has significantly boosted Zomato’s user engagement.

    5. Nykaa:

    Beauty influencers like Shreya Jain and Debasree Banerjee have reviewed and promoted Nykaa’s extensive product range. These collaborations helped Nykaa establish its credibility as a leading beauty e-commerce platform in India.

    6. Sugar Cosmetics:

    Indian beauty brand Sugar Cosmetics regularly partners with influencers to create engaging content showcasing their products. Influencers like Malvika Sitlani have helped the brand reach a younger, trend-conscious audience, turning Sugar into a favorite among millennials.

    These success stories illustrate the power of tailored influencer marketing strategies. Remember, the key lies in aligning your campaign with your brand’s unique identity and goals.

    Conclusion: Influencer Marketing for Startups – A Powerful Tool, but Not a Silver Bullet

    Influencer marketing can be a transformative strategy for startups, offering an edge in building brand awareness, credibility, and engagement. However, it requires a well-thought-out approach, from selecting the right influencers to crafting engaging content that resonates with your audience. Learning from the experiences of successful brands like Mamaearth, Nykaa, and Sugar Cosmetics, startups can harness the full potential of influencer marketing to carve their niche in a competitive market.


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    Social Media Platforms has now become top platform for marketing. These Tips for Social Media Marketing will help you ace social media marketing.


  • How to Use ChatGPT for Social Media?

    ChatGPT is the new tool on the block that social media enthusiasts are in love with. While people who use Twitter, Facebook, and Instagram have been copying quotes, sayings, and cool phrases by searching on the internet to make their social media posts a bit interesting, not to mention the book quotes and quoting random Greek philosophers, some out of context and some for the fun of it, this new artificial intelligence can do much more than that. See, being a generative AI, ChatGPT can not only give the quotes you want off the web, but it can also inspire that little creative writer inside you and help you create original, meaningful captions for social media.

    OpenAI, a company that is highly involved in artificial intelligence (AI) and deep learning research and development, launched (on November 30, 2022) the coolest and most capable program named ChatGPT, a generative AI chatbot that is capable of generating human-like text, content writing and producing creative content when prompted by the user. It was so useful! I am saying useful cause usefulness is what drives any product in this age, that it grossed 1m users in its first five days of launch and 100m users by January 2023.

    Even Instagram took 2.5 months to achieve its first 1m users.

    With global smartphone penetration presently standing at 67% and a significant amount of their valuable time on smartphones, marketers, and advertisers are now focused on creating ads and marketing campaigns directed especially at small screens, i.e., the mobile and ChatGPT can help.

    A McKinsey Global Survey on state AI adoption concluded, “In 2017, 20 percent of respondents reported adopting AI in at least one business area, whereas today, that figure stands at 50 percent, though it peaked higher in 2019 at 58 percent.”

    And with ChatGPT and ChatGPT Plus making headlines with their contentcreating capabilities, more and more businesses in various areas are looking to adopt AI in some way or another.

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    Let’s See How You Can Use ChatGPT For Social Media:

    Research And Trend Analysis
    Generating Unique Marketing Campaigns For Social Media
    Personalize Social Media Content
    ChatGPT For Social Media Marketing

    Research And Trend Analysis

    Marketers and advertising agencies can use ChatGPT to research the latest trends and news about the product or service they want to market. ChatGPT can be used to get a summary of the latest developments regarding a particular product and how customers are inclined toward that product.

    When it comes to social media marketing, research and trend analysis can be done effectively with a generative AI like ChatGPT. You can analyze social media data to track trends, identify influencers, and measure the effectiveness of your marketing campaigns and how people reacted to them.

    ChatGPT can be leveraged to research what products people are interested in and how they interact with sellers and vendors. By analyzing local or national news on a particular product or service, people can strategize and focus more on what people need and want.

    Generating Unique Marketing Campaigns For Social Media

    The AI Chatbot can also be used to develop unique marketing ideas and campaign slogans, themes, and titles. It can help advertisers and marketers use the time to plan the crucial aspect of the campaigns and can help create a wireframe.

    Apart from that, it can provide you with creative content as well, but you have to tailor it to match the theme and target of the campaign.

    Someone rightly pointed out that generative AI can be an assistant at best (well, Satya Nadella, the Microsoft CEO, called the Bing AI your Copilot), so why not use it as an assistant?

    How Can Marketers Use ChatGPT?
    ChatGPT can help marketers create effective, efficient, and memorable campaigns that could resonate with their target audience.

    Personalize Social Media Content

    ChatGPT could generate ad copy tailored to a specific audience, ensuring that the ad is more effective and reaches the right people.

    An Ad and Marketing company could use ChatGPT to personalize social media content for different audiences. This can be done using demographic information, interests, and other factors to generate relevant and appealing content for each audience. Marketers could use ChatGPT to create different versions of a post for different countries or regions to ensure that the content is relevant to the audience more likely to be engaged.

    ChatGPT For Social Media Marketing

    Well, once you have created something, be it a small advertisement or a targeted marketing campaign, it is time to market it to the right audience.

    So how do you go about that, and how can ChatGPT help?

    As a generative AI, ChatGPT can help you analyze the trending social media platform and give pointers on how you can approach this.

    ChatGPT can provide you with a list of trendy tags and captions. If your ad campaign is less text and more visuals in the form of images, Instagram and Pinterest could be the better platform. If it is textual, you can post it on Reddit and Twitter. With the help of ChatGPT, you can find trending groups and space to market your ad.

    Apart from that, ChatGPT can also help people with microblogging sites and posting creative content, and growing their follower count. People like you, me, celebs, politicians, and others can use ChatGPT to post better tweets. It can help you with witty and relevant replies and help you engage better with your followers.

    On Instagram, you can use this great tool to come up with witty or quirky captions, as per your taste, and hashtags to enhance your engagement and grow your followers. The same goes for Reddit and other social media platforms such as Facebook.

    Talking about politicians and celebs, a politician can use ChatGPT to tweet better tweets relevant to current events and reach their audience. This will not only enhance the prospects during crucial elections but will also ensure that voters know who they are voting for.

    For example, consider this tweet by former Alaska Governor Sarah Palin, who was mocked for her made-up word ‘refudiate’ —

    ”Ground Zero Mosque supporters: doesn’t it stab you in the heart, as it does our throughout the heartland? Peaceful Muslims, pls refudiate”

    -@sarahpalinusa, July 18, 2010

    She followed up with:

    ”Refudiate,” ”misunderestimate,” ”wee-wee’d up.” English is a living language. Shakespeare liked to coin new words too. Got to celebrate it!

    -@sarahpalinusa, July 18, 2010

    Here is a tweet by former United States President Donald J. Trump that makes you think over your tweets and other social media posts and not post toxic content. ChatGPT can surely help you rephrase your thoughts and be creative.

    ”Obama just endorsed Crooked Hillary. He wants four more years of Obama- but nobody else does!”

    -@realDonaldTrump, June 9, 2016

    You can also use ChatGPT to write long blog posts on blogging websites such as Medium and Substack, where a subscription option is also available. Using ChatGPT wisely and effectively (again… as an assistant and not a writer), you can create valuable, informative, and trustworthy content that engages more people and makes you rich (well, it’s possible!).

    Conclusion

    In essence, whether social media posts or social media marketing, ChatGPT, and other generative AI tools can help you write better, creative, and informative content to create engaging and effective ad campaigns. You can use ChatGPT for research and analysis, thereby, personalizing social media posts or marketing campaigns to engage the kind of audience you wish to target. From social media captions to replies, comments, and hashtags, ChatGPT got your back.

    FAQs

    What is ChatGPT?

    ChatGPT is a generative AI chatbot that is capable of generating human-like text, content writing, and producing creative content when prompted by the user.

    How can you use ChatGPT for social media?

    ChatGPT can be used for social media for:

    • Research And Trend Analysis
    • Generating Unique Marketing Campaigns For Social Media
    • Personalize Social Media Content
    • Social Media Marketing

  • Cause Marketing: Forms, Significance, and Inspiring Examples

    Have you ever been in a situation where you find yourself baffled by a misunderstanding until you discover that while the people around you are all using the same phrase or the same term, it means something very different to each of them? Such is the case with the term “cause marketing.”

    People tend to interpret this term differently. Everyone enjoys taking advantage of the “Buy One, Get One Free” promotion. But think: what if you buy a product and come to know that you also bought humanity into society for free? This is what cause marketing is!

    In simple words, cause marketing is nothing but a marketing technique opted by the brand whereby it does well by doing well.

    What is Cause Marketing?
    Significance of Cause Marketing
    Forms of Cause Marketing
    Examples of Cause Marketing

    Spending on Corporate Social Responsibility By Leading Indian Companies Listed on the BSE
    Spending on Corporate Social Responsibility By Leading Indian Companies Listed on the BSE

    What is Cause Marketing?

    In simple terms, cause marketing is a kind of marketing where a for-profit organization does marketing in a way that contributes to its profits as well as helps in the betterment of society.

    Cause marketing is corporate social responsibility (CSR) in nature because a company opts for a promotional campaign that fulfills more than one objective simultaneously. Some of the objectives include:

    • Increasing profitability
    • Bettering society
    • Customer satisfaction

    Cause marketing implies the existence of a partnership between a business and a non-profit organization, which is also called cause-related marketing.

    It is a marketing strategy whereby the fundraising needs of a charitable cause are undertaken by a brand for the benefit of both parties.

    Significance of Cause Marketing

    Cause marketing is significant in increasing exposure and awareness for both for-profit and non-profit organizations. Some of the most important benefits of cause marketing include:

    • Increased brand recognition
    • Increased brand loyalty
    • Increased revenue
    • Improved social relations
    • Increased customer satisfaction
    • Betterment of society
    • A boost in employee morale
    • An edge over competitors
    • Positive reviews of the company and press coverage

    Cause marketing is regarded as a more favorable option for public reputation. Studies say that most consumers prefer to associate with brands that are linked to a good cause.

    Non-profit organizations opt for cause-related marketing techniques as they have the chance to increase awareness of the cause, increase fundraising, and get public support.

    Forms of Cause Marketing

    The following are the most common forms of cause marketing that must be considered when the marketer is preparing a marketing strategy:

    The “Proud Supporter” Method

    In this method, the company or the brand gives a flat donation for a specified cause to a non-profit organization. This donation is not tied to the sales of the product.

    Donation With Purchase

    This approach is one of the most common ones. A donation is triggered in terms of a percentage for each package that is sold within a stipulated timeframe.

    Coupon Redemption

    A company or a brand donates the amount as per the mention on the code or label provided along with the purchase or which has been redeemed in-store or via any other means.

    Donation With Consumer Action

    This method does not involve a purchase action. Rather, the company donates a fixed amount of money when the consumer takes a particular action (e.g., sends a viral gift, hosts an event, designs the package, etc.).

    Dual Incentive Method

    This is a method of promotion in which a company provides an incentive to drive consumer donations (e.g., a donation match, a product coupon, or a discount).

    Buy One, Give One (BOGO) Method

    BOGO is incredibly popular as it has a greater social impact. In this method, a donation made by a company is measured in terms of comparable social impact.

    For instance,

    A piece of clothing bought = a piece of clothing donated.

    Volunteerism Rally

    This method provides an opportunity for both localization and personalization. Volunteerism encourages promotion among the consumers who devote their precious time to supporting some or other social cause for which they are also rewarded with complementary goods or services.

    Example: Disney’s “Give a Day, Get a Disney Day” campaign


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    Examples of Cause Marketing

    Some examples of cause marketing are:

    Starbucks

    Starbucks #WhatsYourName campaign

    Starbucks launched the #WhatsYourName campaign in early 2020, with the goal of depicting a transgender person’s transition as they try on a new name. Starbucks is depicted in the commercial as a safe place to do so. Starbucks’ partnership and collaboration with Mermaids, a nonprofit that assists young transgender and gender-diverse people, enabled the campaign to grow because it was well-informed.

    Nihar Naturals Shanti Amla Hair Oil – Marico India

    Nihar Shanti Amla Oil Advertisement

    A famous television commercial casting Vidya Balan for Nihar Shanti Amla hair oil donates a fraction of the amount to promote the education of underprivileged children education. Nihar Shanti Amla has been successful throughout consistently by offering dual benefits of getting great-looking hair as well as doing good for society by promoting children’s education.

    P&G India

    P&G Shiksha

    P&G India brought up a project called ‘Shiksha’ in partnership with CRY (Child Relief and You) and Sony Entertainment Television. This project has undertaken the tasks to educate underprivileged children. The campaign has focused working on building schools for easy access to education. Thus, has been consistently fulfilling the aim depicted by the tagline – “Padhega India toh Badhega India”. Every time you choose a P&G product, a part of the proceeds go towards educating underprivileged children.


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    Conclusion

    The above-stated examples depict that cause-based marketing campaigns are the perfect method for a business enterprise to flourish.

    Customers often like to get an overview of the company or brand they choose to buy a product from. They get attracted to and choose such companies that are concerned about societal issues. They begin their buying journey by visiting the brand’s website or watching its social media activities and stopping by if they find that the brand stands for certain principles. This makes the brand more approachable and preferable. Thus, cause marketing, when done right, proves to be one of the strongest factors in building a brand community.

    FAQs

    What is cause marketing?

    In simple terms, cause marketing is a kind of marketing where a for-profit organization does marketing in a way that contributes to its profits as well as helps in the betterment of society.

    What are the benefits of cause marketing?

    Some of the most important benefits of cause marketing are increased revenue, improved social relations, increased customer satisfaction, increased brand recognition, the betterment of society, and more.

    Why do non-profit organizations opt for cause marketing?

    Non-profit organizations opt for cause-related marketing techniques as they have the chance to increase awareness of the cause, increase fundraising, and get public support.

  • Biggest Marketing Failure of Tropicana

    Marketing is a grace for a company if done properly, but it also has the power to eradicate the brand if done wrongly. Competition is tough today and brands are adopting so many marketing tactics to stand on top of the list and acquire huge market shares.‌‌

    Small mistakes in marketing can cause a brand to suffer a lot in terms of revenue and reputation. Tropicana’s marketing failure story is the best example present out there to learn from. It’s always better to learn from others’ mistakes and this article is sufficient to make you understand why Tropicana’s marketing failed.

    About Tropicana
    Biggest Marketing failure of Tropicana
    What’s gone wrong with Tropicana’s rebranding
    Image change
    Logo change
    Implementation of 3D design
    Lessons to learn from Tropicana’s marketing mistake
    Don’t try to modernize everything
    Don’t disrupt the Emotional bond‌‌
    Conclusion
    FAQs

    About Tropicana

    PepsiCo-owned Tropicana is a fruit-based juice brand that is an add-on to PepsiCo’s beverage portfolio. This brand was purchased by PepsiCo in 1998 from Seagram Co. Ltd to expand its beverage business and compete with its competitors. From the year 1998 to 2021, Tropicana’s business was run under the administration of PepsiCo. In 2021, 61% of Tropicana’s share was sold to PAI partners (a France-based private equity firm) and the remaining 39% was retained by PepsiCo.

    Starting as an orange juice brand, Tropicana is now offering a range of juice products like pineapple mango splash, Berry colada light, Caribbean sunset, pina colada, and much more.

    Biggest Marketing failure of Tropicana

    Tropicana’s biggest rivalry is coca-cola owned Minute Maid. Even though Tropicana’s market share is far better than Minute Maid, there used to be tough neck-to-neck competition between these two giant players.

    The whole story of rebranding to its marketing and its failure starts when management notices a downfall in its market share. In 2006, Tropicana’s market share in its segment used to be 42% which decreased to 33.6% in 2009. At the same time Coca-Cola‘s newly launched premium orange juice “simply orange” grew from 8.1% to 14.8%.

    After seeing the research report, the president of Tropicana “Neil Campbell” realized that the customers reckoned packaged orange juices contain added sugar. So, to bring up the fact that Tropicana orange juices are pure, natural, and 100% squeezed from fresh oranges, they need to tweak the brand identity by rebranding.

    The task to redesign the product packaging of Tropicana’s top-selling product “pure premium” and market the new design was assigned to Peter Arnell’s group in January 2009. While evaluating the new product design, designers examined the traditional design of Tropicana. After analyzing the old design they thought that the outer part of the orange with the straw should be replaced with the glass of squeezed orange. The clear intention of the designer is to emphasize the fact that the juice packet contains 100% pure squeezed orange.

    In an attempt to change the product design which can convey the message that it contains 100% natural orange juice, they changed the brand identity. Disaster happens just after the launch of the new product design. Social media was flooded with posts and articles criticizing the new logo and overall package design. People used to argue that the old design with orange and straw in it, gives them a sense of freshness.

    The whole marketing campaign of $35 million for the new design started to go wrong when the product which was making $700 million in annual revenue started declining just after the launch. In just 1 month $20 million in sales revenue vanished, making an aggregate loss of $55 million. As soon as the management recognized their mistake they again introduced the old traditional design of the Tropicana pure premium by replacing the new one.

    What’s gone wrong with Tropicana’s rebranding

    Image change

    The image of orange and straw had a presence for so many decades on old packaging and there is a loyal consumer base of this product, who consume the product regularly and are emotionally attached to the old design. The complete change in design had badly impacted this customer base, and the reaction of consumers had negatively impacted the company’s revenue.

    Logo change

    Old Logo in Left
    Old Logo on Left

    There is a tendency for humans to read the letter from left to right. In the new design, the designer has changed the orientation of the logo vertically which was very hard to recognize. The most crucial factor in branding is its logo, and due to changes in the orientation, the visibility of the logo disappeared. The old logo was dark, bold, and in the middle of the packet which can effortlessly be recognized from a distance.

    Implementation of 3D design

    To implement the graphic of a juice glass, they utilize a half portion of the front part and half portion of the side part. While doing all this thing and providing a 3D look, they again forgot about the visibility. The new packaging used to mingle with other fruit juice brands on the shelf, and it was hard to distinguish between Tropicana’s juice and other brands’ juice. The regular consumers of Tropicana were also unable to recognize the brand from the shelf.

    The 3D design holds no meaning because only half part of the juice glass was visible, while another part was hidden if you look at the packet from the front. The newly introduced lid for the packet, which had an orange texture on it, didn’t work for the company efficiently. The thought behind implementing this is to make customers feel that they are squeezing the orange while opening the bottle.

    Lessons to learn from Tropicana’s marketing mistake

    ‌‌

    Don’t try to modernize everything

    It is not necessary to modernize everything according to the present generation. The first thing we need to take care of is who our audience is and what they want. Tropicana has changed its design completely without thinking about its impact. People don’t want modern juice, they want the same one which they’ve been drinking for years. When they saw the drastic change in the shelf, they wondered if the juice had also been changed. There was no strong need to change everything in the design to look modern.

    Don’t disrupt the Emotional bond‌‌

    Customers feel an emotional bond for the product and brand that they love. Since there is an emotional connection, customers can feel betrayed and disappointed if they no longer recognize the brand due to a change in the packaging design. This caused the downfall of Tropicana’s revenue because customers were unable to identify their favorite juice brand.

    Think if you have a picture of your favorite brand in your mind and suddenly that brand transforms its identity, then you also might be confused about the brand for some time.

    Conclusion

    The whole story of Tropicana is a lesson for the brand that how important is its core identity and why you should not tweak the brand completely. Packaging is a powerful tool for the business to create trust among customers and to show themself unique, so be careful before redesigning the packaging if you already have a strong brand image.

    FAQs

    Who is the CEO of Tropicana?

    Glen Walter is the CEO of Tropicana.

    Who owns Tropicana?

    Tropicana is owned by PAI Partners.

    Did Pepsi own Tropicana?

    Yes, Pepsi owned Tropicana and sold it to PAI Partners in 2021.