Tag: marc benioff

  • Marc Benioff: Navigating Tech, Leadership, and Philanthropy Horizons

    Salesforce founder Marc Benioff established a cloud-based empire through his innovative approach to challenging dominant tech companies and building his own empire from scratch. His path involved creative advancement, ruthless ambition, and substantial public clashes.

    His impact reaches beyond technology into philanthropic initiatives, affecting media organizations and world economic frameworks. Throughout his path to success, Benioff took brave risks, fought major business competitions, and made decisions that transformed entire industries.

    This StartupTalky article follows Benioff’s life path from his early years through corporate achievements to philanthropic work and business sector impact, demonstrating his ability to merge business success with social responsibility.

    Marc Benioff – Biography

    Name Marc Russell Benioff
    Born 25 September, 1964
    Education B.S.B.A, University of Southern California
    Position Co-founder, Chairman, and CEO of Salesforce
    Net Worth $8.4 billion

    Marc Benioff – Early Life
    Marc Benioff – Career
    Marc Benioff – Personal Life
    Marc Benioff – Investments
    Marc Benioff – Controversies
    Marc Benioff – Awards and Recognitions
    Marc Benioff – Interesting Facts

    Marc Benioff – Early Life

    Marc Benioff was born on September 25, 1964, in the San Francisco Bay Area. Marc Benioff’s grandfather, Marvin Lewis, was a trial attorney and a San Francisco Board of Supervisors member. Through his leadership, Lewis led the development of the Bay Area Rapid Transit (BART) system. 

    Benioff spent his childhood years in Hillsborough while he finished his education at Burlingame High School in 1982. Benioff obtained his Bachelor of Science in Business Administration from the University of Southern California in 1986. During his academic period, he became a Tau Kappa Epsilon fraternity member.

    Marc Benioff – Career

    Marc Benioff started working at Oracle Corporation after earning his USC degree. He started at the company as a customer service representative before ascending through the organization. After only a few years in the company, Oracle awarded him Rookie of the Year. At age 26, he achieved the position of vice president. He dedicated 13 years to Oracle by taking on roles in sales, marketing, and product development.

    Benioff identified a chance to revolutionize the software sector. His goal was to develop a cloud-based CRM platform that would serve customers. In 1999, he established Salesforce from his compact San Francisco apartment. He introduced “The End of Software” concept to combat traditional software providers. His goal was to deliver businesses a CRM platform that provided access from any location at any time.

    Salesforce established itself as the top CRM provider through rapid market adoption. Benioff developed Salesforce by adding marketing and sales features and customer support capabilities. Through the Salesforce AppExchange, he enabled developers to develop applications that operated on the platform. Benioff guided Salesforce toward becoming a company worth billions of dollars through his emphasis on innovation.

    Benioff became co-CEO with Bret Taylor when he joined the company as the second leader in 2021. Taylor resigned from his position in 202,2, making Benioff the company’s single CEO. The 2023 announcement of 7,000 employee layoffs was a decision that Benioff subsequently regretted. 

    Salesforce continues to rank among the biggest employers in San Francisco despite encountering some difficulties. The 61-story Salesforce Tower is the city’s tallest structure, serving as the company’s headquarters.

    Benioff expanded his business activities outside Salesforce by entering the media sector. In 2018, Benioff and his wife Lynne acquired Time magazine for $10 billion, making it part of their ownership portfolio. Benioff established Time Ventures as an investment fund for emerging technology companies.

    Benioff maintains memberships on the World Economic Forum and USC’s board of trustees. He dedicates his time to advocating for businesses through his membership in groups such as the Business Roundtable. His total net worth stood at $8.31 billion in 2022.

    Benioff dedicated himself to promoting philanthropy and social responsibility during his professional journey. Through the 1-1-1 model at Salesforce, he established a philanthropic platform that contributes 1% of earnings and shares while dedicating 1% of employee time to charitable causes. 

    Through his donations, he funds education programs and provides support for healthcare initiatives and climate projects. The key initiatives of Benioff’s charitable work encompass both UCSF Benioff Children’s Hospitals and the Benioff Ocean Initiative.

    Benioff remain active in leading business and technological development in the future. Under his leadership, Salesforce became a worldwide industry leader and developed programs to support corporate social initiatives.


    Salesforce – Success Story | Company Profile | All You Need To Know
    Founded on February 3, 1999, Salesforce is a cloud-based software company. Know more about its company profile, history, business model and the latest news.


    Marc Benioff – Personal Life

    Marc Benioff is married to Lynne Benioff, and they raise their two children in San Francisco, California. He maintains a family relationship through second cousinhood with David Benioff, who leads Game of Thrones as writer and showrunner.

    The Hawaiian community holds a special place in Benioff’s heart. In 2024, he acquired more than 600 acres of land near Waimea on the Big Island. Benioff’s land purchases in Hawaii triggered community concerns, so he donated approximately 75% of his acquired territory. 

    Through March 2024, he distributed 440 acres to the Hawaii Island Community Development Corporation. The non-profit organization uses its resources to develop budget-friendly housing while protecting Hawaiian cultural heritage.

    Benioff has dedicated his resources to improving healthcare delivery in Hawaii. In March 2024, he made a $150 million donation to medical organizations across the local area. The donation sought to establish new healthcare facilities while enhancing medical service quality. Through his donation, Benioff enabled Hawaii Pacific Health to form connections with other local hospitals, which enhanced patient care accessibility.

    Marc Benioff – Investments

    Through active investment, Marc Benioff dedicates his capital to startups and emerging businesses specializing in technology, healthcare, and finance. His investment strategy includes participating in venture capital, angel investments, and series funding. The following list presents his significant investment history:

    Announced Date Organization Name Funding Round
    Dec 18, 2024 SandboxAQ Venture Round – SandboxAQ
    Sep 13, 2024 World Labs Venture Round – World Labs
    Sep 10, 2024 Viome Series D – Viome
    Mar 19, 2024 weev.one Angel Round – weev.one
    Mar 5, 2024 Harness Wealth Series A – Harness Wealth
    Jul 24, 2023 Vital Bio Series A – Vital Bio
    Jun 21, 2023 Warp Series B – Warp
    May 8, 2023 HiNOTE Pre Seed Round – HiNOTE
    Mar 21, 2023 Artera Venture Round – Artera
    Mar 7, 2023 KresusLabs Series A – KresusLabs

    Marc Benioff – Controversies

    Feud with Microsoft Over AI Agents

    During a recent interview, Marc Benioff criticized Microsoft’s Copilot technology by labelling it inaccurate and lacking security features. He described it as “Clippy 2.0” while arguing that Microsoft does not take sufficient care of its data security. Microsoft introduced customized business AI “agents” to the market, which Benioff labelled as evidence of Microsoft being in “panic mode.” 

    Salesforce introduced Agentforce as its new AI product, and its CEO Marc Benioff declared Agentforce to be the next frontier of AI technology. Social media and public events have often made him declare Microsoft Copilot a failed product.

    The Conservative Investor Expresses Disapproval Toward Salesforce’s Social Activism Programs

    The president of Strive Asset Management, Anson Frericks, disapproved of Salesforce’s active involvement in social issues. According to him, the company spends money on politics rather than profits and shows value through virtue signals instead of financial gains. 

    According to Frericks, Benioff employs stakeholder capitalism to gain personal fame. The investor demanded Salesforce managers concentrate on generating financial profits. Salesforce chose not to address the criticism issues.

    Allegations of Intimidation Against a Journalist

    A journalist conducted research into Benioff’s Hawaiian land acquisitions. Benioff told the journalist that he had identified her precise whereabouts before the interview. He shared intimate information about her relatives during the interview. Benioff applied pressure to the CEO of NPR concerning a minor photography matter. 

    Critics view this action as an unjustified exercise of power that endangers press freedom. The situation resulted in public worries about both personal privacy rights and the independence of journalists.

    Marc Benioff – Awards and Recognitions

    Government & Institutional Recognition

    2003: Appointed Co-Chair of the President’s Information Technology Advisory Committee by George W. Bush.

    2019: Elected as a member of the National Academy of Engineering.

    2022: Named Knight of the Legion of Honour by the French government.

    Business & Leadership Awards

    2012: Named one of the “Best CEOs in the World” by Barron’s.

    2014: Voted “Businessperson of the Year” by Fortune readers.

    2015: Global Influence & Thought Leadership.

    2015: Glassdoor awarded him their Highest-rated CEO title.

    2016: “World’s 50 Greatest Leaders” by Fortune magazine.

    2016 – 2018: Barron acknowledged his as one of the best CEOs in the world.

    2019: Recognized as one of the 10 Best-Performing CEOs by Harvard Business Review.

    2020: Named CNN Business CEO of the Year.

    2009: Named a Young Global Leader by the World Economic Forum.

    2015: Joined the World Economic Forum Board of Trustees.

    2020: Time Magazine’s 100 Most Influential People

    Marc Benioff – Interesting Facts

    • Salesforce Cloud Computing founder Marc Benioff maintains ownership of 2% of the company he established with his partners in 1999.
    • Benioff invested 13 years at Oracle before starting Salesforce, while Ellison served as his mentor.
    • Salesforce introduced a paradigm shift by delivering software online rather than traditional client-server systems.
    • As a philanthropist, Benioff devotes time to various tech startups as an active investor while actively supporting charitable causes.
    • The couple has committed $350 million to UCSF to construct children’s hospitals and conduct research.

    FAQs

    Who is Marc Benioff?

    Marc Benioff is an American internet entrepreneur, philanthropist, and the co-founder, chairman, and CEO of Salesforce.  

    What is Salesforce?

    Salesforce is a cloud-based software company that specializes in customer relationship management (CRM).  

    How did Marc Benioff redefine business in the digital age?

    He pioneered the “software-as-a-service” (SaaS) model, bringing enterprise software to the cloud and making it accessible to a wider range of businesses.

  • List of Top 10 Highest-Paid CEOs of the World – 2022

    While it’s unsurprising that Covid-19 remains a source of concern for CEOs, other concerns include supply chain disruptions, changing consumer behaviour, labour and employee shortages due to stress and poor mental health, and more To tackle the pandemic’s difficulties, corporate leaders all throughout the World had to act quickly and decisively. Some tried their hardest to keep their businesses afloat, but due to a lack of personnel, resources, demand, or sheer luck, they were unable to manage the difficulties and went to the bottom, while others employed their talents and manpower to perfection and kept themselves and their businesses afloat. Some CEOs could not only overcome obstacles and remain steady in their positions but also advance to the top and flourish. Here are the Top 10 Highest-Paid CEOs in the World right now. These rankings are based on the statistics given by the Fortune 500.

    Highest-Paid CEOs in the World

    1. Elon Musk, CEO of Tesla
    2. Tim Cook, CEO of Apple
    3. Jensen Huang, CEO of NVIDIA
    4. Reed Hastings, CEO of Netflix
    5. Leonard Schleifer, CEO of Regeneron Pharmaceuticals
    6. Marc Benioff, CEO of Salesforce
    7. Satya Nadella, CEO of Microsoft
    8. Robert A. Kotick, CEO of Activision Blizzard
    9. Hock E. Tan, CEO of Broadcom
    10. Safra A. Catz, CEO of Oracle

    Elon Musk, CEO of Tesla

    Earned Compensation: $23.5 Billion

    Elon Musk, CEO of Tesla and SpaceX
    Elon Musk, CEO of Tesla and SpaceX

    Elon Musk is the founder and CEO of SpaceX and Tesla, the most valuable automaker in the World.

    Despite not being paid by Tesla, Musk has been the highest-paid CEO in the US for three years. Instead, when the business achieves specific market capitalization and growth benchmarks, he is awarded stock options. With the help of these options, Musk can buy Tesla stock for a remarkable $70 per share, which at the beginning of January 2022 was trading for close to $1,200 per share. In the first quarter of 2022, Tesla generated $18.76 billion in revenue.

    By exercising some Tesla stock options granted in 2018, Musk received income in 2022 totalling roughly $23.5 billion.

    As of May 25, Elon Musk’s net worth was estimated to be $193 billion. This indicates that Musk has lost 77.6 billion dollars in fortune from the beginning of the year. By net worth, Musk remains the richest person in the World. He also ranked #2 on the Forbes 400 list of 2022.

    Tim Cook, CEO of Apple

    Earned Compensation: $770.5 Million

    Tim Cook, CEO of Apple
    Tim Cook, CEO of Apple

    Cook became Apple’s CEO in 2011 following the passing of Steve Jobs. He has consistently appeared on lists of the highest-paid CEOs for a number of years.

    Apple’s market value has climbed by $2.2 trillion under Cook, and in 2021, the business made $95 billion in profits. The company encountered difficulties due to the global chip scarcity but was successful in starting internal equipment manufacturing.

    Apple outperformed every other American corporation on that front, finishing the year with an enormous $95 billion n earnings. In the first quarter of 2022, Apple generated $97.2 billion in revenue.

    The estimated current net worth of Tim Cook is $2 billion. As part of a 10-year issuance of shares worth $1.7 billion, he received an astounding $770.5 million in 2021 alone. Most people would find Cook’s $3 million salary acceptable, but it is nothing compared to his $10.7 million bonus and $250 million in stock awards.

    In the Forbes list of billionaires of 2022, Cook ranked #1513.

    Jensen Huang, CEO of NVIDIA

    Earned Compensation: $561 Million

    Jensen Huang, CEO of NVIDIA
    Jensen Huang, CEO of NVIDIA

    NVIDIA Corp., founded in 1993, is a tech corporation best known for its graphics chips, artificial intelligence technology, and Shield gaming consoles. Jensen Huang is the company’s co-founder, current CEO, Director, and President.

    Due to the company’s share price increasing by about 60 times over the previous ten years, he realized $561 million in 2022 from the expiration options given in 2011 and 2012. From NVIDIA in the fiscal year ended in 2022, Huang got a total compensation of $23.7 million, out of which $900k was his salary, $18 million was awarded as stock, $4 million was his bonus, and $81k came from other types of compensation.

    Nvidia, which went public in 1999, is 3.6% owned by Huang. NVIDIA’s revenue increased by 61% to a record $12.46 billion in 2021, and it was $7.10 billion in the first quarter of 2022.

    With a $21.3 billion net worth, he came in at #34 on the Forbes 400 list of billionaires for 2022.

    Reed Hastings, CEO of Netflix

    Earned Compensation: $453.5 Million

    Reed Hastings, CEO of Netflix
    Reed Hastings, CEO of Netflix

    The notorious streaming powerhouse Netflix was established in 1997, and Reed Hastings is the company’s co-founder, CEO, and chairman.

    In 2007, under his direction, Netflix transformed from a DVD postal delivery service to a leading online streaming service.

    In 2021, Netflix generated $24.9 billion in revenue, a 23.8% year-over-year rise, and $5.1 billion in operating profit, an 85% year-over-year increase.

    However, as the World reopened after the pandemic, the corporation recently trimmed expenditures due to losing subscribers. Streaming services are another source of rising rivalry for Netflix.

    Hastings’ total remuneration for the 2021 fiscal year was $40 million. Of this amount, $442k came from other forms of income, $39 million came from stock options, and $650k came from salary.

    Reed Hastings’ net worth was $2.9 billion as of 2022. He also ranked #801 on the Forbes list of billionaires in 2022 and #188 on Forbes 400 (2021).


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    Leonard Schleifer, CEO of Regeneron Pharmaceuticals

    Earned Compensation: $452.9 Million

    Leonard Schleifer, CEO of Regeneron Pharmaceuticals
    Leonard Schleifer, CEO of Regeneron Pharmaceuticals

    Leonard Schleifer, the current CEO of the company, founded the biotech company Regeneron Pharmaceuticals in 1988, which deals in the research, creation, testing, manufacturing, and distribution of medications to treat cancer, asthma, and chronic pain.

    Due to the company’s REGEN-COV antibody medication for the prevention and treatment of COVID-19, revenue increased 89.1% in 2021 to reach $16.07 billion.

    The business generated $2.97 billion in revenue in the first quarter of 2022.

    Schleifer received a total payout of $6 million. Of this total, $672 thousand came from other forms of income, $4 million came from bonuses, and $1 million came from salaries. Schleifer’s current net worth is $1.1 billion. He also ranked #2324 on the Forbes list of billionaires in 2022 and #339 on Forbes 400 (2020).

    Marc Benioff, CEO of Salesforce

    Earned Compensation: $439.4 Million

    Marc Benioff, CEO of Salesforce
    Marc Benioff, CEO of Salesforce

    In 1999, Benioff established Salesforce, a company that creates cloud-based enterprise software for customer relationship management with the tagline “The End of Software.” Sales force automation, community management, a salesforce platform, solutions tailored to particular industries, digital commerce, customer service and support, collaboration, and marketing automation are some of its solutions. Additionally, the company offers consulting, counselling, support, and training services.

    In 2021, revenue increased by 24.7%, reaching a total of $21.25 billion. Revenue increased by 24% year over year to $7.41 billion in the first quarter of 2022.

    His base pay of $1,440,000, cash bonuses of $2,816,640, and benefits of $1,291,541 make up his $39,907,534 in yearly income.

    Additionally, he was listed #74 on the Forbes 400 in 2021 and #275 on the Forbes list of billionaires in 2022.

    Satya Nadella, CEO of Microsoft

    Earned Compensation: $309.4 million

    Satya Nadella, CEO of Microsoft
    Satya Nadella, CEO of Microsoft

    In 2014, billionaire Satya Nadella succeeded billionaire Steve Ballmer as CEO of Microsoft. Nadella formerly held the position of Microsoft EVP for the cloud and enterprise group. Nadella’s peers probably think he merits a large salary. In place of the company’s faltering mobile strategy, he has steered it toward alternative markets like cloud computing and augmented reality.

    A chip shortage that affected Xbox game systems was another issue the corporation had to deal with. Microsoft reported $168 billion in total revenue in 2021, an increase of 17.5%, and $7.8 billion in the first quarter of 2022.

    The total remuneration received by Satya Nadella was $49.8 million. A salary of $2.5 million was paid out of this amount, along with bonuses of $14.2 million, stock awards of $33 million, and other forms of compensation of $109 thousand.


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    Robert A. Kotick, CEO of Activision Blizzard

    Earned Compensation: $296.7 Million

    In 1991, Kotick was appointed Activision’s CEO. The gaming behemoth creates and publishes interactive entertainment, and its most well-known titles include Call of Duty and World of Warcraft.

    Kotick made $296.7 million from the value of vested restricted shares last year. In spite of Kotick’s personal handling of assault claims at the game producer and several lawsuits alleging harassment, and sexism, Microsoft decided to purchase Activision in January for $68.7 billion, making it the company’s largest acquisition to date.

    Kotick received total compensation of $826.5k, of which $108.5k came from different sources of compensation, and $718k was salary.

    Hock E. Tan, CEO of Broadcom

    Earned Compensation: $288 Million

    Hock E. Tan, CEO of Broadcom
    Hock E. Tan, CEO of Broadcom

    Tan, raised in Malaysia, received a scholarship to attend MIT before starting his career. Since Avago purchased the semiconductor business in 2015 for $37 billion, he has served as CEO of Broadcom.

    A leading provider of infrastructure software and semiconductors, Broadcom is a multinational technology business. It uses infrastructure software, semiconductor products, and IP licensing to operate.

    In 2021, the company’s revenue increased 14.9% to $27.4 billion.

    Tan received total pay of $60 million, including a salary of $1.2 million, a bonus of $5.4 million, $54 million in stock, and $46,000 in other forms of compensation.

    Safra A. Catz, CEO of Oracle

    Earned Compensation: $239.5 Million

    Safra A. Catz, CEO of Oracle
    Safra A. Catz, CEO of Oracle

    Safra A. Catz has travelled a long but rewarding path. Prior to joining Oracle as a Senior Vice President in 1999, she worked as a banker. She then joined Mark Hurd as Co-CEO of Oracle in 2014. Hurd retired in 2019, citing health concerns, and Catz took over as CEO.

    Oracle has seen slow revenue growth in recent years despite offering products and services that address many facets of corporate information technology settings. It is best recognized for its database software. As of May 2022, the regulatory approval process for Oracle’s $28 billion acquisition of Cerner, a provider of electronic health records, was still ongoing in the United States and Europe.

    Catz received a total payout of $10 million. $950 thousand of this total was earned as a salary, $9 million as a bonus, and $96 thousand from other forms of compensation.

    Catz has a net worth of $1.4 billion. Additionally, she was listed #19 on the Forbes list of America’s Self-Made Women in 2022 and #1922 on the Forbes list of billionaires in 2022.

    Conclusion

    While these CEOs are on the top, others are climbing this stairwell, like Eric Yuan, Ann-Marie Campbell, Amrita Ahuja, Satya Nadella, Lisa Barton, and many more. Some of them are doing it at a very fast pace, while others are playing it steady. It won’t be long before these names are among the highest-paid CEOs in the World.

    FAQs

    Who are the highest-paid CEOs in the world?

    Top 10 Highest-Paid CEOs in the world are:

    • Elon Musk, CEO of Tesla
    • Tim Cook, CEO of Apple
    • Jensen Huang, CEO of NVIDIA
    • Reed Hastings, CEO of Netflix
    • Leonard Schleifer, CEO of Regeneron Pharmaceuticals
    • Marc Benioff, CEO of Salesforce
    • Satya Nadella, CEO of Microsoft
    • Robert A. Kotick, CEO of Activision Blizzard
    • Hock E. Tan, CEO of Broadcom
    • Safra A. Catz, CEO of Oracle

    Who is the highest-paid CEO in the world?

    Elon Musk is the highest-paid CEO in the world with an annual compensation of $23.5 billion.

    Who is the highest-paid female CEO?

    Safra A. Catz, CEO of Oracle is the highest-paid female CEO. She got an annual compensation of $239.5 million in 2021.

    What is the revenue of Tesla?

    Tesla brought a revenue of $53.8 billion in 2021.

    What is Elon Musk’s salary at Tesla?

    Elon Musk got annual compensation of $23.5 billion from Tesla in 2021.

    Who is the richest CEO in the world?

    Elon Musk is the richest CEO in the world with a net worth of $227 billion.

  • Salesforce – Connecting Companies To Their Customers

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Salesforce.

    Salesforce is a provider of enterprise software, delivered through the cloud, with a focus on customer relationship management that helps businesses connect with and get more information about their customer base. The Company focuses on cloud, mobile, social, Internet of Things (IoT) and artificial intelligence technologies.

    Read on to know more about the Salesforce company profile in this article.

    Salesforce – Company Highlights

    Startup Name Salesforce
    Headquarters Salesforce Tower, San Francisco, California, U.S.
    Industry Cloud Computing, Software
    Founded February 3, 1999
    Founders Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez
    Area Served Worldwide
    Website www.salesforce.com

    Salesforce – About and How it Works?
    Salesforce – Recent News
    Salesforce – Logo and its Meaning
    Salesforce – Founder and History
    Salesforce – Mission
    Salesforce – Business Model
    Salesforce – Revenue and Growth
    Salesforce – Funding and Investors
    Salesforce – Investments
    Salesforce – Acquisitions
    Salesforce – Competitors
    Salesforce – Challenges Faced
    Salesforce – Future Plans
    Salesforce – FAQs

    Salesforce – About and How it Works?

    Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management service that helps businesses connect with and get more information about their customer base.

    Salesforce also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Salesforce’s services allow businesses to use cloud technology to better connect with customers, partners and potential customers. The software has become the number one for customer success and helps businesses track customer activity, market to customers and many more services.

    The company is a service as a software (SaaS) – which means it uses a cloud-computing, software distribution model that hosts applications and makes them available online. Salesforce hosts numerous different cloud platforms that allow companies to interact with different data and service their customers in various capacities.

    As of 2020, Salesforce has multiple different cloud platforms – a service cloud, marketing cloud, health cloud, app cloud, community cloud, analytics cloud, IoT cloud, Chatter cloud, commerce cloud, Heroku engagement cloud and more.


    Salesforce – Recent News

    As of December 2020, Salesforce, the global leader in CRM, and Gavi, the Vaccine Alliance, announced that they will collaborate to help Gavi manage critical information to equitably distribute approximately two billion COVID-19 vaccines to 190 countries by the end of 2021.

    Fair, rapid and equitable access to vaccines is critical to ending the global pandemic. Public-private partnerships, such as Gavi, which are focused on getting vaccines to some of the world’s poorest countries, need to be armed with data and technology to facilitate distribution at scale.

    In June, Gavi and other partners launched COVAX, a global alliance whose goal is to ensure that people in all corners of the world get access to COVID-19 vaccines, regardless of their wealth. COVAX will achieve this by supporting the research, development and manufacturing of a wide range of COVID-19 vaccine candidates, and also negotiating pricing and distribution for the 190 countries that have joined the alliance to date.

    Salesforce – Logo and its Meaning

    The Salesforce logotype is based on a metaphor: the cloud symbolizes the cloud architecture on which the service is built.

    Salesforce Company Logo
    Salesforce Company Logo

    Salesforce – Founder and History

    The Salesforce founding date goes back to February 3, 1999 when former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company, and was launched publicly between September and November 1999.

    In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million. Early investors include Larry Ellison, Magdalena Yesil, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill, a founding member of Geneva Venture Partners.

    In October 2014, Salesforce announced the development of its Customer Success Platform to tie together Salesforce’s services, including sales, service, marketing, analytics, community, and mobile apps. In October 2017, Salesforce launched a Facebook Analytics tool for business-to-business marketers. In September 2018, Salesforce partnered with Apple intended on improving apps for businesses.

    Salesforce – Mission

    Salesforce’s mission statement says, “Our mission is to help our customers transform themselves into customer companies by empowering them to connect with their customers in entirely new ways. To deliver our customers a carbon neutral cloud we went even further offsetting emissions throughout our data center supply chain.”

    Salesforce – Business Model

    Salesforce is a leading provider of enterprise software, delivered through the cloud, with a focus on customer relationship management, or CRM. Salesforce introduced a first CRM solution in 2000.

    The key to the successful Salesforce business model is based on the fact that service offerings can be deployed rapidly, configured easily and integrated with other platforms and enterprise applications, or apps. While this might seem trivial today, it wasn’t back in the 2000s. CRM services often required high upfront costs together with expensive services hard to run and maintain. Salesforce changed all that.

    Those services are delivered in two ways:

    • Via major internet browsers and on leading mobile devices
    • Direct sales efforts and also indirectly through partners

    Adobe’s success story | Revenue | Business Model | Company Profile |
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Adobe [/adobe-acquires-marketo-enhance-customer-experience/] Inc., formerlycalled Adobe Systems I…


    Salesforce – Revenue and Growth

    The Salesforce revenue generation strategy is based on a subscription-based cloud service. Over 92% of Salesforce revenues come from four categories of cloud Customer Relationship Management services, that span from the sales cloud to marketing cloud.

    The remaining revenues are primarily driven by professional services. In 2017 the company generated $8.39 billion in revenues. Salesforce, Inc revenue for the twelve months ending October 31, 2020 was $20.286B, a 27.99% increase year-over-year.

    | Year | Amount | Percentage change from last year |
    | — | — | — | — |
    | 2020 | $17.098B | + 28.73% |
    | 2019 | $13.282B | +26.02% |
    | 2018 | $10.54B | +24.93% |

    Salesforce – Funding and Investors

    Salesforce has raised a total of $65.4M in funding over 6 rounds. Their latest funding was raised on Jan 1, 2003 from a Venture – Series Unknown round. Salesforce is funded by 21 investors. Emergence and New Enterprise Associates are the most recent investors.

    Date Round Amount Lead Investors
    Jan 1, 2003 Venture Round $1M Emergence
    Jan 1, 2002 Venture Round
    Jun 1, 2001 Series D $46.9M
    Nov 1, 1999 Series C $13.2M
    Jun 1, 1999 Series B $3.8M Halsey Minor
    Apr 1, 1999 Series A $517K Marc Benioff

    Salesforce – Investments

    The number of Salesforce investments stands at 38. Their most recent investment was on Feb 20, 2020, when Resily raised ¥500M.

    Date Organization Name Round Amount
    Feb 20, 2020 Resily Series A ¥500M
    Jan 31, 2020 Caulis Inc. Venture Round ¥140M
    Jan 28, 2020 Uhuru Corporate Round ¥500M
    Sep 5, 2019 OCT Venture Round ¥2.4B
    Jul 25, 2019 Year Up Grant
    Jul 25, 2019 Enterprise for Youth Grant
    Jul 25, 2019 Genesys Works Grant
    Jul 25, 2019 Futures and Options Grant
    Nov 22, 2018 Unified Service Venture Round ¥627.5M
    Jul 23, 2018 SunBridge Corporate Round

    Salesforce – Acquisitions

    Salesforce has acquired 66 organizations. Their most recent acquisition was Slack on Dec 1, 2020. They acquired Slack for $27.7B.

    Acquiree Name Date Amount About Acquiree
    Slack Dec 1, 2020 $27.7B Slack is an enterprise software platform that allows teams and businesses of all sizes to communicate effectively.
    Acumen Solutions Dec 1, 2020 Acumen is a business and technology consulting firm.
    Mobify Sep 6, 2020 $60M The #1 provider of Progressive Web Apps for retailers and brands that want to win at mobile commerce.
    The CMO Club Mar 2, 2020 The CMO Club is a network of marketing executives that hosts events and shares reports from professionals in the marketing industry.
    Vlocity Feb 25, 2020 $1.3B Vlocity provides industry-specific cloud and mobile software that drives digital transformation for companies.
    Evergage Feb 3, 2020 Evergage’s cloud-based platform empowers digital marketers to increase engagement and conversions through real-time 1:1 personalization
    ClickSoftware Technologies Aug 8, 2019 $1.4B ClickSoftware Technologies provides workforce and service management software products and solutions.
    Tableau Jun 10, 2019 $15.7B Tableau helps global organizations unleash the power of their most valuable assets: their data and their people.
    Bonobo AI May 6, 2019 Bonobo.ai is a platform for Marketing Automation and Behavioral Insights for Conversational Human-Machine Interactions.
    MapAnything Apr 17, 2019 $213M MapAnything provides a suite of “Where” apps and platform services to drive productivity and planning across many business needs.


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    Salesforce – Competitors

    Salesforce’s competitors are:  Zendesk, Pega Systems, Oracle, Microsoft Dyamics, SAP, Appian, ServiceNow,  Jira Software etc.

    Salesforce – Challenges Faced

    Subject to a phishing attack – In November 2007 a successful phishing attack on a Salesforce employee compromised contact information on a number of Salesforce customers, which was then used to send highly targeted phishing emails.

    Attempt to trademark Social enterprise- In July 2012, Salesforce applied to trademark the term “social enterprise” in the United States, the European Union and Jamaica where the term was in widespread use to describe businesses with a primarily social purpose. This was successfully challenged by a campaign called #notinourname which was launched by Social Enterprise UK, resulting in Salesforce.com withdrawing their trademark application and agreeing not to use the term in their future marketing.

    Tax avoidance- In December 2019, the Institute on Taxation and Economic Policy found that Salesforce was one of 91 companies who “paid an effective federal tax rate of 0% or less” in 2018, as a result of the Tax Cuts and Jobs Act of 2017. Their findings were published in a report based on the 379 Fortune 500 companies that declared a profit in 2018.


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    Salesforce – Future Plans

    • CRM market potential is projected to grow annually at 12% to reach $82B by the year 2025.
    • Salesforce recently announced a goal of reaching $60B in revenue by the year 2034.
    • Salesforce is expected to increase its workforce from around 30000employeesto around 45000 by the year 2022.

    Salesforce – FAQs

    What does Salesforce do?

    Salesforce is a provider of enterprise software, delivered through the cloud, with a focus on customer relationship management that helps businesses connect with and get more information about their customer base.

    Who founded Salesforce ?

    The company was founded on February 3, 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company, and was launched publicly between September and November 1999.

    What companies do Salesforce compete with ?

    Salesforce’s competitors are  Zendesk, Pega Systems, Oracle, Microsoft Dynamics, SAP, Appian, ServiceNow,  Jira Software etc.

    How does Salesforce make money?

    Salesforce main revenue generation strategy is based on a subscription-based cloud service. Over 92% of Salesforce revenues come from four categories of cloud CRM (Customer Relationship Management) services, that span from the sales cloud to marketing cloud.