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Tag: Mamaearth

  • List of Brands Endorsed by Shilpa Shetty

    Besides her renown as an actress, Shilpa Shetty is also a filmmaker, a dancer, an author, an entrepreneur, and a model. Shilpa Shetty started her career as a model in the year 1991, after her tenth grade. After debuting in Bollywood with the blockbuster movie Baazigar, she had a tremendous career ahead.

    Shilpa Shetty is the first Indian celebrity to take part in and win the British reality show ‘Celebrity Big Brother.’ Shilpa Shetty, along with her husband Raj Kundra, was also the former owner of the IPL team ‘Rajasthan Royals.’ She has also invested in ‘Mamaearth,’ a baby & beauty care company.

    Being a fashion enthusiast and a model, Shilpa Shetty also owns a fitness app called ‘Simple Soulful,’ which includes fat loss programs, yoga programs, diet plans & recipes, meditation programs, diabetes programs, immunity booster programs, etc.

    She was ranked 75 by Forbes Celebrity 100 in 2019. Even though she has not been very active in Bollywood for almost 13 years, she still maintains her celebrity status through brand endorsements and entrepreneurship. Shilpa Shetty is also an investor and has funded many startups. She is the face of several brands. The Brands endorsed by Shilpa Shetty are listed below:

    List of Brands Endorsed by Shilpa Shetty

    List of Brands Endorsed by Shilpa Shetty

    Nourish by BL Agro

    Shilpa Shetty - Brand Ambassador of Nourish
    Shilpa Shetty – Brand Ambassador of Nourish

    BL Agro, a food product company, announced Shilpa Shetty as the brand ambassador of their product, Nourish, in 2021. Enhancing nutritious and good foods, the brand focuses on a healthy life, for which Shilpa Shetty was their proud choice as she promotes fitness and staying healthy.

    Food products such as atta, dal, dry fruits, etc, are produced under Nourish. The brand assures nutritious food and has a catchy tagline: “Drop the ordinary, choose extraordinarily.” The ad presents Shilpa Shetty as a person who is concerned about her family’s health and explains the health benefits of Nourish products to her family members. Rather than choosing price and taste, choosing healthy is what she actively presents through the ad.

    Bodycare International

    Shilpa Shetty - Brand Ambassador of Bodycare International
    Shilpa Shetty – Brand Ambassador of Bodycare International

    The well-known apparel brand Bodycare International endorsed Shilpa Shetty as the brand ambassador for their antibacterial, thermal wear in the year 2019. Shilpa Shetty was their choice of a strong modern woman to attract a wide range of customers. In their kid’s apparel ad, Shilpa Shetty can be seen endorsing the safe and comfortable kids’ apparel from Bodycare International.

    Mamaearth

    Shilpa Shetty - Brand Ambassador of Mamaearth
    Shilpa Shetty – Brand Ambassador of Mamaearth

    Mamaearth is a brand founded by Ghazal Alagh and Varun Alagh – a parent for the parents. While searching for the best and safest products for their newborn, they came to know that most baby products contain toxic items in one way or the other. That was how Mamaearth was born. Focusing on safety, Mamaearth is Asia’s No.1 brand with Made Safe certified products. They also believe in Mum empowerment, honesty, and the best of earth. The best available natural, plant-based, and man-made ingredients are used in each Mamaearth product.

    Shilpa Shetty is the brand ambassador of Mamaearth who launched their toxin-free products in the year 2018. She said she is happy to represent a brand that understands parents’ worries and struggles and resonates with their environmental responsibility. Mamaearth also launched a natural, chemical-free range of beauty products, which Shilpa Shetty endorsed.

    Shilpa Shetty’s ad – Mamaearth

    Yakult Danone

    Shilpa Shetty - Brand Ambassador of Yakult
    Shilpa Shetty – Brand Ambassador of Yakult

    Yakult is a probiotic fermented milk drink that improves digestion and helps in building immunity. The company, Yakult Danone India, is a joint venture of two global probiotic leading companies in Japan and France. Yakult was launched in India in 2008.

    Yakult Danone announced Shilpa Shetty as their brand ambassador in 2017. She was their choice to spread the health benefits of Yakult among Indian consumers of all age groups. Shilpa Shetty, who is very particular about each brand she represents, has visited the company and was satisfied, as a result of which she decided to be a part of Yakult Danone.

    B Natural

    Shilpa Shetty - Brand Ambassador of B Natural
    Shilpa Shetty – Brand Ambassador of B Natural

    B Natural focuses on providing an authentic fruit experience to customers. They offer a wide range of fruit juices directly exported from Indian farmers. Mango, Litchi, grapes, mixed fruit, orange, guava, pineapple, apple, watermelon, and pomegranate are their main range of fruit juices.

    B Natural was acquired by ITC in 2014. In 2017, they roped in Shilpa Shetty as their brand ambassador. The brand offers concentrated fruit juices that make them more healthy. As usual, this could be the reason why Shilpa Shetty endorses this healthy product.

    Fast&Up

    Shilpa Shetty - Brand Ambassador of Fast&Up
    Shilpa Shetty – Brand Ambassador of Fast&Up

    Fast&Up is a brand fulfilling the nutrition needs of athletes. They have a wide range of products, including protein, plant power, sports nutrition, daily nutrition, kids nutrition, women’s nutrition, energy drinks, pre-, during, and post-workout drinks, apparel, and accessories.

    Fast&Up roped Shilpa Shetty as their brand ambassador in 2021. Being a fitness enthusiast, she is considered to be the perfect fit for the brand. Raising awareness about overall fitness among the family and empowering them to have a healthy lifestyle is what they aim for.

    Startups That Are Funded By Shilpa Shetty Kundra
    Many celebrities have started investing and backing startups recently. Shilpa Shetty Kundra has also launched Simple Soulful and invested in Mamaearth.
    StartupTalkyPV Vyshnavi

    SRL Diagnostics

    Shilpa Shetty - Brand Ambassador of SRL Diagnostics
    Shilpa Shetty – Brand Ambassador of SRL Diagnostics

    SRL Diagnostics is India’s largest diagnostic chain, founded in 1995. With a total of 428 labs across the country, they have labs in other countries, too. They had built a strong relationship with the customers over the years.

    In 2018, SRL declared Shilpa Shetty as their brand ambassador. Being a regular customer of SRL Diagnostics, she was happy to be a part of it.

    Eris Lifesciences

    Shilpa Shetty - Brand Ambassador of Eric Lifesciences
    Shilpa Shetty – Brand Ambassador of Eric Lifesciences

    Eris Lifesciences is a pharmaceutical company established in 2007. In 2020, Shilpa Shetty was roped in as the brand ambassador for their hand sanitizer brand TruSaniz. Shilpa Shetty believes in personal sanitation and hygiene and is very much concerned about the health and safety of her family. The ad is all about being clean and safe.

    While going through the brands endorsed by Shilpa Shetty, her vision of a healthy and safe lifestyle is visible. It seems that every product contributes to a healthier lifestyle to some extent. Each one of them, from food products to fitness and beauty items, promotes our health and well-being.​​

    Godrej Nupur

    Shilpa Shetty - Brand Ambassador of Godrej Nupur
    Shilpa Shetty – Brand Ambassador of Godrej Nupur

    Godrej Nupur, a leading brand of hair removal creams and lotions in India, has strategically chosen Shilpa Shetty, a renowned Bollywood actress, fitness enthusiast, and businesswoman, as their brand ambassador in the year 2021. This partnership aligns seamlessly with Godrej Nupur’s commitment to providing effective and gentle hair removal products that are suitable for all skin types. Shilpa Shetty’s personal brand resonates with Godrej Nupur’s target audience, making her an ideal choice to represent the brand.

    Shilpa Shetty’s impeccable beauty standards, passion for skincare, and advocacy for personal care make her a perfect fit for Godrej Nupur. Overall, this strategic partnership is expected to yield significant benefits for both Godrej Nupur and Shilpa Shetty, solidifying their respective positions in the beauty and hair care industry.

    Chicnutrix

    Shilpa Shetty - Brand Ambassador of Chicnutrix
    Shilpa Shetty – Brand Ambassador of Chicnutrix

    Chicnutrix is a lifestyle brand that offers a range of products promoting wellness and beauty from the inside out. The brand’s philosophy is rooted in the belief that true beauty comes from within and that you can achieve a natural, radiant glow by nourishing your body with the right nutrients. They appointed Shilpa Shetty as their brand ambassador in May 2022.

    Shilpa Shetty is a perfect fit for Chicnutrix as a brand ambassador because she embodies the brand’s health, wellness, and inner beauty values. She is a fitness icon and advocate for holistic living, and she is known for her flawless skin and radiant complexion. Shilpa Shetty’s endorsement of Chicnutrix products is a testament to her belief in the brand’s philosophy and the effectiveness of its products.

    Stellar Homes USA

    Shilpa Shetty - Brand Ambassador of Stellar Homes USA
    Shilpa Shetty – Brand Ambassador of Stellar Homes USA

    Stellar Home is a leading online retailer of home décor products, with a wide selection of furniture, bedding, bath, and kitchen items. They offer a variety of styles, from traditional to modern, and their products are known for their quality and affordability.

    Stellar Homes USA likely chose Shilpa Shetty as their brand ambassador in 2020 because of the strong alignment between her personal traits and the brand’s identity and target audience. Her traits seamlessly complement Stellar Homes USA’s brand identity and target audience, making her an ideal choice for brand ambassadorship. Her endorsement can effectively convey the brand’s values of style, comfort, affordability, and creating a welcoming home environment.

    IVAS

    Shilpa Shetty - Brand Ambassador of IVAS
    Shilpa Shetty – Brand Ambassador of IVAS

    IVAS is a private label brand specializing in a wide range of home renovation products, offering a one-stop shop for all home makeover and interior décor needs. IVAS caters to diverse customers, from homeowners and interior designers to architects and builders.

    The company has chosen Shilpa Shetty as its brand ambassador in 2023 because her qualities align well with IVAS’s brand identity as a provider of high-quality, stylish, and innovative home renovation solutions. Her reputation as a successful actress, fitness enthusiast, and businesswoman adds credibility and trustworthiness to IVAS. Her endorsement suggests that the brand’s products are of high quality and align with the values of a successful and respected individual.

    ZOFF

    Shilpa Shetty - Brand Ambassador of ZOFF
    Shilpa Shetty – Brand Ambassador of ZOFF

    ZOFF, an emerging player in the Indian spice industry, has chosen Shilpa Shetty, a renowned Bollywood actress, fitness enthusiast, and businesswoman, as their brand ambassador in 2023. This strategic partnership aligns ZOFF’s commitment to providing fresh, flavorful, and authentic spices with Shilpa Shetty’s positive image, healthy lifestyle, and passion for cooking. Shilpa Shetty’s endorsement will enhance ZOFF’s brand perception, increase brand awareness, expand market reach, and boost sales, solidifying its position in the competitive Indian spice industry.

    FAQs

    Is Shilpa Shetty an entrepreneur?

    Besides being an actor, Shilpa Shetty is also an entrepreneur who actively invests in startups:

    • Mamaearth
    • Simple Soulful

    What are the brands endorsed by Shilpa Shetty?

    Shilpa Shetty’s brand endorsements include:

    • Nourish by BL Agro
    • Bodycare International
    • Mamaearth
    • Yakult Danone
    • B Natural
    • Fast&Up
    • SRL Diagnostics
    • Eris Lifesciences
    • Godrej Nupur
    • Chicnutrix
    • Stellar Homes USA
    • IVAS
    • ZOFF

    Who is the brand ambassador of Mamaearth?

    Shilpa Shetty is an investor and brand ambassador of Mamaearth.

    What is the cost of having Shilpa Shetty as a brand ambassador?

    Shilpa Shetty’s brand ambassador cost is approximately ₹1 Crore.

  • The Secret Behind Mamaearth’s Success – Interesting Facts About Mamaearth

    Mamaearth is a company known for delivering absolutely non-toxic products in the competitive global market of FMCG companies. It was started by a husband-wife duo- Varun Alagh and Ghazal Alagh, in late 2016. Nowadays, India is thriving with startups, among which several are gaining status in the Unicorns list as well.

    Mamaearth has gained quite a prominent status as it has over 5 million Indian consumers across more than 500 cities. The company started with just six products in its catalog and has grown into extreme success with more than 225 natural and toxic-free products.

    Behind such success, there is a brief story starting from when the couple realized that the situation of baby products in the market is pretty rough and almost every product consists of toxic chemicals, which becomes quite dangerous for the babies. Just like this story, there are several interesting stories and facts about Mamaearth. So, let’s get started!

    Mamaearth Origin Story – From Parents to Entrepreneurs
    Interesting Facts About MamaEarth

    Mamaearth Origin Story – From Parents to Entrepreneurs

    Varun Alagh and Ghazal Alagh never thought of becoming millionaires or entrepreneurs. They were just a happy couple who just had a baby and struggled to raise their baby with the proper nutrition and products, keeping safety in mind.

    Their encounter with baby products was extremely tough as when they researched the composition of the product, they realized there wasn’t a single product that did not have toxic chemicals in it.

    About Mamaearth - Varun Alagh, Shilpa Shetty, Ghazal Alagh
    About Mamaearth – Varun Alagh, Shilpa Shetty, Ghazal Alagh

    This compelled them to launch a company that offers natural and toxin-free baby products, which later on came under the parent company Honasa Consumer Pvt Ltd, in Gurugram.

    Initially, Mamaearth started the company with just six products developed with the best natural and toxic-free ingredients. But soon, they gained massive success and expanded their products into multiple categories like skincare, haircare, and others for men and women across 80 SKUs (stock keeping unit). They grew into more than 80 products and nearly 12 new products in the lockdown period.

    12 Unknown and Interesting Facts about Infosys
    Infosys is a multinational information technology company founded by N.R. Narayana Murthy and 6 founders. Here are some of the interesting facts about Infosys.
    StartupTalkyArijit Karan

    Interesting Facts About MamaEarth

    Initiative to Improve the World

    Mamaeath came with an initiative to make the world a better place for us and our children. It has organized several campaigns as well, such as ‘Let’s Recycle’ and #MyFirstGoodDeedOf2021, which gained massive success as they showed how they are working to conserve Mother Earth for the upcoming generation, and this majorly attracted the parents to the brand.

    Majorly Targets Mothers

    The fun yet strong fact about Mamaeath is its target audience is mothers. They believe that a mother knows the best, and once they are familiar with the quality of its products, they’d know how effective and honest this brand is.

    In fact, they launched a special campaign as well on the occasion of Mother’s Day – #MamaeathMummySong on their social media platform. This showed how important a place our mothers hold in our lives with an all-new peppy song about mothers.

    Mamaearth Promotional Campaign – Mummy Song

    Lean Innovation Cycle

    Mamaearth company is an FMCG company that works on the lean innovation cycle to achieve its current growth rate. This cycle basically launches, learns, and scales instantly, which helps them focus on consumer-specific needs identifications. With this approach, Mamaearth has gathered investments from Sequoia Capital India, Fireside Ventures, and Stellaris USD 23.3 million.

    The revenue model of Mamaearth company is entirely based on the sale of its products to consumers through its direct-to-consumer and e-commerce platforms. Moreover, Mamaearth has gained huge success in the past few years and is thriving in segmenting, targeting, and positioning.

    The Unique and Successful Business Model of Mamaearth
    Mamaearth’s amazing products helped them to reach great heights. They have understood their customer’s needs properly and served those needs in an excellent way.
    StartupTalkyDev Gupta

    Competent in the Market

    In such stiff competition in the market, with popular brands such as Johnson & Johnson, Headspot, Ulta Beauty, Sehatand, and others, Mamaearth stands in a steady position. In an interview, when asked about the fight against such brands, Varun Alagh – CEO and founder of Mamaearth, replied, “Mamaearth provides superior and safer products as compared to any other brand in the market.”

    It works on educating the consumer about the chemicals involved in the composition of other products in the market and elaborates on the benefits of using their products.

    The customer acquisition strategy is entirely based on digital content. Therefore, it enlightens the consumer on the issues their products tackle and how their products are best in the market.

    Mamaearth Marketing Strategy: Mamaearth Popularity Secret
    Read to know about the marketing strategy of Mamaearth, which made the brand successful. Know what marketing strategies it used to stand out from the crowd.
    StartupTalkyPoonam Chauhan

    Establishing Trust and Credibility

    Information About Mamaearth Products
    Information About Mamaearth Products

    Mamaearth is committed to transparency and provides detailed ingredient lists, product information, and testimonials from satisfied customers on its website. This commitment to openness helps customers feel confident that they are making informed decisions about their purchases.

    Mamaearth has obtained various certifications and affiliations, such as MadeSafe, Allergy UK, PETA, and ECOCERT, to validate its claims of product safety and quality. These certifications provide third-party validation of the brand’s commitment to natural ingredients and safe manufacturing practices.

    Mamaearth is committed to social responsibility and supports various environmental and social causes. This commitment to giving back helps the brand connect with its customers on a deeper level.

    Growth and Distribution Strategy

    Mamaearth began as an online brand, utilizing e-commerce platforms to attract a larger audience. However, they gradually increased their distribution methods by entering offline retail and partnering with physical businesses. Mamaearth was able to cater to varied consumer tastes and increase its reach across India and globally because of its omnichannel approach.

    Mamaearth’s growth has not been limited to India. They have strategically expanded their presence beyond borders, entering markets like the United States, the United Kingdom, and the Middle East. This internationalization has further fueled their growth, allowing them to cater to a global audience seeking natural and toxin-free personal care products.

    Mamaearth’s IPO

    Information About Mamaearth's IPO
    Information About Mamaearth’s IPO

    The one thing to know about Mamaearth company is that Honasa Consumer Limited, the parent company, had an Initial Public Offering (IPO) in October 2023. The IPO was oversubscribed by 7.6 times, raising ₹1,701.44 crores (US$209.7 million). The shares were listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE) on November 7, 2023.

    The IPO was priced at ₹308 to ₹324 per share. The minimum order quantity was 46 shares. The IPO was open for subscription from October 31 to November 2, 2023.

    The IPO was led by Qualified Institutional Buyers (QIBs), who subscribed 11.5 times their allotted quota. Retail investors subscribed 1.4 times their allotted quota, and non-institutional investors subscribed 4.02 times their allotted quota.

    Mamaearth’s IPO – A Beautiful Dream or a Disaster ?
    The operating revenue amounted to INR 9.4Bn. It’s one of the leading companies in the area of Health and Wellness. Here’s an insight into its IPO launch idea.
    StartupTalkyKinnary Nensee

    Conclusion

    Mamaearth is a brand that comes in the need of every parent, and over the years, it has grown into a massive 100-crore company. It is certified by Made Safe, a US-based non-profit organization that majorly focuses on human health and develops products that are absolutely free of any toxic chemical composition and entirely natural.

    Their products are clinically tested for hypoallergenic toxins, dyes, artificial fragrances, or anything that can harm the consumer. Last December, the company gained the status of a unicorn, with the fund gathered of $37.5 million. Stay tuned for more content!

    FAQs

    What is special about Mamaearth?

    Mamearth is one of the few D2C skincare brands in India that provides toxin-free products for babies. It is also one of the 1st Asian brands with a “MADE SAFE” certification.

    When was Mamaearth launched?

    Mamaearth was launched in 2016 by Varun Alagh and Ghazal Alagh when they couldn’t find any toxin-free products for their baby.

    Mamaearth is from which country?

    Mamaearth is an Indian unicorn brand headquartered in Gurugram, Haryana. The parent company of Mamaearth is Honasa Consumer Pvt Ltd.

    Mamaearth has how many product SKUs?

    Mamaearth had 225 SKUs at the end of the six-month period ending September 2022.

  • Mamaearth’s IPO – A Beautiful Dream or Disaster?

    Mamaearth is an Indian company engaged in selling Health, Wellness and Fitness products.  The company was founded by Varun and Ghazal Alagh in the year 2016 and is headquartered in Gurgaon. It grew exponentially and reached a net worth of INR 115 crore in just four years.

    Mamaearth is the flagship brand of Honasa Consumer Limited, which started as a digital-first consumer brand. Its other brand portfolio includes brands such as BBlunt and Aqualogica. The brand is planning to launch an IPO and has filed the Draft Red Herring Prospectus (DHRP) with the Securities and Exchange Board of India (SEBI) on December 20, 2022.

    IPO Details of Mamaearth
    The Grey Area
    How an IPO Is Valued or Priced?
    IPO Valuation of Mamaearth

    IPO Details of Mamaearth

    The company has proposed an IPO worth INR 2900 crores.  The IPO will consist of a fresh issue of shares worth INR 400 crores and an Offer For Shares (OFS) of approximately 46.8 million shares. The funds raised through the IPO will primarily be used for improving brand visibility and advertising as well as opening exclusive brand outlets.

    The company’s founders Varun and Ghazal Alagh along with other investors like Sofina, Fireside Ventures, Evolvence India, Stellaris and angel investors like Kunal Bahl, Rohit Bansal, Rishabh Mariwala and actor Shilpa Shetty will sell a part of their stakes in the company through the OFS.

    Mamaearth's Shareholding Pattern and the Angel Investments in the Startup
    Mamaearth’s Shareholding Pattern and the Angel Investments in the Startup

    The list below gives a detailed view of the angel investments in Mamaearth.

    Angels Invested YOI Valuation
    Suhail Sameer ₹15 lakh 2016 $2 million
    Vijay Nehra ₹15 lakh 2016 $2 million
    Shashank Shekhar ₹15 lakh 2016 $2 million
    Kunal Bahl ₹69.6 lakh 2017 $5.16 million
    Rohit Bansal ₹69.6 lakh 2017 $5.16 million
    Shilpa Shetty ₹75.1 lakh 2018 $4.85 million

    The Grey Area

    There are several concerns floating on social media regarding the high valuation of Mamaearth.  The company which was valued at INR 120 crore in January 2022, is seeking a higher valuation of INR 300 crore through its IPO.  This target valuation is almost a thousand times higher than its registered profits.

    Mamaearth's Financials in FY22
    Mamaearth’s Financials in FY22

    The company does not have a consistent record of profitability.  While it posted a revenue of INR 932 crores with a net profit of INR 14 crores at the end of FY22, it registered a loss of INR 1332 crores in FY21 and INR 428 crore in FY20.  In the six months ending September 2022, Honasa Consumer posted a revenue of INR 722 crore with a net profit of INR 3.6 crore.  Apart from this, Honasa has also recorded a high advertising spend.  In FY22, the company spend approximately INR 391 crore on advertising, which is 40% of its revenue.  It has spent a similar percentage of its revenue on advertising in FY21, FY20 and the six-month period that ended in September 2022.

    All this information has led to a lot of speculation about the price MamaEarth will set for its IPO.  

    Sunil Damania, Chief Investment Officer of MarketsMojo says – “We doubt that management will go ahead with the higher price because there has been a lot of backlash on social media, especially given the amount of money Mamaearth is asking; whether you look at the market cap to sales ratio or the price to earnings ratio, which appears to be a little high.”

    Tech stocks globally are witnessing a downturn and many IPOs in the recent past have failed to maintain their initial high valuations, falling significantly since their listing.  Some prime examples include Zomato, Paytm and Nykaa.

    Sunil Damania continues – “Something similar could occur if Mamaearth opts for such a high valuation.  However, these are all speculative at the moment because neither the merchant banker nor the company has confirmed that they will proceed with this pricing.”

    Anirudh Damani, Founder of Artha Group has a different take.  He says – “I am jittery about all IPOs where more than 25% of the money getting raised does not go to the business i.e., it is an OFS from early investors and celebrity backers of the platform.  I have understood that almost 80% of this IPO will go towards OFS which does not bode well for public market investors.  It will be challenging to see any upside in the stock price with so many questions on super-premium valuation that will primarily provide exits to current shareholders.”

    How an IPO Is Valued or Priced?

    An Initial Public Offering or IPO listing is when a private company issue shares publicly in the stock market for the first time.  This is done either to raise more funds for expansion or to recover from losses or debts.  An audit is conducted for the company where all data regarding the company’s financials is carefully scrutinized.  This data includes the company’s assets, liabilities, revenue generation, market performance, etc.

    There are several methods in the IPO valuation process to define share value.  These methods are

    1. Relative Valuation through which the company’s share value is measured by considering the value of similar companies
    2. Absolute Valuation that measures the strength and financial status of the company
    3. Discounted Cash – Based Valuation that analyses expected cash flows, future performance, investment, potential revenue sources and more
    4. Economic Valuation considers various parameters like the business’s residual income, debts to be paid, assets value owned and liabilities, risk-bearing potential, etc.
    5. Price-to-Earning Multiple Valuation that compares the company’s market capitalization to its annual income.

    Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India
    Ghazal Alagh and Varun Alagh founded Mamaearth in 2016. Read on to know more about Mamaearth’s success story, business model, funding, and other aspects.
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    IPO Valuation of Mamaearth

    There are various factors that affect the price of shares offered in an IPO.  In relation to Mamaearth, these factors are:

    Financial Performance Over the Past Few Years

    Mamaearth’s financial performance has been erratic and it has not been in sustainable stable growth.

    Most of the tech stocks have failed to maintain their high valuations and have seen sharp declines in the recent past.

    Number of Stocks Issued by an IPO by a Particular Company

    The biggest concern is the OFS offer which is being seen as an exit strategy by many of the promoters of the company.

    Company’s Potential Growth Rate

    The amount raised from the IPO will be used to increase brand awareness and advertising but there is no clear direction.

    Company’s Business Model

    Mamaearth is primarily a digital-first company.  Its Return on Ad Spends (ROAS) has not improved in the last three years suggesting it has very few returning consumers.

    Recent Market Price of Companies Listed on the Stock Exchange

    Tech companies like Paytm, Zomato and Nykaa have all failed to sustain their stock prices.

    Conclusion

    MamaEarth is showing great courage by announcing an IPO at a time when tech stocks are witnessing a global slump. However, rising digital penetration, high disposable income, as well as growing awareness in the beauty and personal care segment give the company room for growth and expansion in the future.

    FAQ

    What is an IPO?

    IPO [Initial Public Offering] takes place when a private company issues share publicly for the first time in the stock market. Once the company declares an IPO, the stocks no longer remain private and are collectively owned by all shareholders.

    What are the Factors Affecting IPO Valuation?

    Here are several major factors that affect the price of the shares offered in an IPO

    • Company’s financial performance over the past few years
    • Share market trends
    • Number of stocks issued in an IPO by a particular company
    • Company’s Potential Growth Rate
    • The Recent Market Price of Companies Listed on the Stock Exchange

    How can you tell if an IPO is good or not?

    Thoroughly review the company’s business model, management credentials, and historical performance. A good starting point when evaluating the best IPO to buy is the red herring prospectus. It contains most of the information you need to evaluate the company.

    Is Mamaearth a private company?

    Yes, it is a Gurugram-based D2C babycare and skincare unicorn. Mamaearth could be converted into a public company as it readies for an IPO.

  • Women-Led Indian Startups That Turned Unicorns

    In this fast-paced world, where the speed of women is always compared with that of men, long gone has the time when women lagged. The exponential growth of women in all possible areas of interest has proven how unstoppable feminine energy has become. One of the many fields where women are leaving a significant mark is the startup industry. With every passing year, there is a notable amount of growth in the unicorns led by women. The entrepreneurial venture is welcomed more warmly than ever with every passing quarter.

    1. Priyanka Gill – MyGlamm (The Good Glamm group)
    2. Naiyya Saggi – BabyChakra, MyGlamm (The Good Glamm Group)
    3. Falguni Nayar – Nykaa
    4. Upasana Taku – MobiKwik
    5. Divya Gokulnath – Byju’s
    6. Ghazal Alagh – Mamaearth
    7. Rajoshi Ghosh – Hasura
    8. Gazal Kalra – Rivigo
    9. Dr. Garima Sawhney – Pristyn Care
    10. Ruchi Kalra – Ofbusiness
    11. Smita Deorah – LEAD
    12. Ambiga Subramanian – Mu Sigma

    Women-led Indian Startups

    Priyanka Gill – MyGlamm (The Good Glamm group)

    MyGlamm’s Valuation: $1.2+ Billion
    Year Founded: 2014
    Unicorn Status: 2021

    MyGlamm – Women-Led Startups That Turned Unicorns

    Founder and CEO of POPxo, Priyanka Gill is now a successful entrepreneur, journalist, and angel investor. She started her journey by starting a digital community platform for women- POPxo. It was started in 2014 to engage millennial women with content related to Personal care, beauty, and Fashion. In no time POPxo emerged as the largest digital platform with roaring popularity. Later in 2021, Gill joined Darpan Sanghvi (MyGlamm) and Naiyya Saggi (BabyChakra) to establish “The Good Glamm Group” to form a house of brands. They further strengthen each other’s position in the beauty and personal care market to rule the Digital FMCG industry.

    Naiyya Saggi – BabyChakra, MyGlamm (The Good Glamm Group)

    The Good Glamm Group Valuation: $1.2+ Billion

    Year Founded: 2021
    Unicorn Status: 2021

    Naiyya Saggi – Founder, The Good Glamm Group – Women-led Unicorn Startups of India

    Also known as the founder of BabyChakra, who is also the Co-founder and the President of MyGlamm, and the Co-founder of The Good Glamm Group along with Priyanka Gill, Naiyya Saggi is counted as one of the most successful young woman entrepreneurs in India. She completed her MBA from Harvard Business School, where she was a Fulbright and J.N.Tata scholar, after obtaining a BALLB (Hons). Saggi served as a Business Analyst at McKinsey & Company, and eventually, after completing her MBA, she founded BabyChakra, then became the Co-founder and President at MyGlamm, and eventually became the Co-Founder of The Good Glamm Group, when Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi from came together to establish The Good Glamm Group in September 2021.

    Falguni Nayar – Nykaa

    Nykaa’s Valuation: $12.86+ Billion
    Year Founded: 2012
    Unicorn Status: 2020

    Nykaa’s name stands with one of the very few female-led profitable unicorns. Falguni Nayar, an IIM Ahemdabad alumni quit her job at the age of 49 in 2012 to finally set a rolling pin for her entrepreneurial journey that was sitting in her head for a long time. Nykaa gained instant popularity among Indian women due to its wide range of beauty segments. The Falguni Nayar-led company turned unicorn in 2020 and is hailed as the first women-led unicorn startup in India. After the Nykaa IPO, which was oversubscribed 81.78 times, the company managed to catapult its valuation to more than $12 bn, and Falguni Nayyar, who owns more than 53% stakes in the company, turned to be the richest self-made female Indian billionaire.  

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    Upasana Taku – MobiKwik

    MobiKwik Valuation: $1+ Billion

    Year Founded: 2009
    Unicorn Status: 2021

    Upasana Taku – Founder of MobiKwik 

    Upasana Taku is the founder of MobiKwik, one of the most prominent Indian payment service providers that offer mobile phone-based payment systems and digital wallet services. Bipin Preet Singh and his wife, Upasana Taku, founded MobiKwik in 2009, the valuation of which reached $1 bn in October 2021.

    Upasana Taku is a Stanford University graduate who completed her MS in Management Science and Engineering from the same university. Starting as a Business Analyst, Product Management at HSBC, Upasana founded MobiKwik, where she is still serving the role of the Chairperson, Cofounder and COO. Taku was also the Senior Product Manager at PayPal, Consultant at multiple companies and the Co-founder of ZaakPay.

    Divya Gokulnath – Byju’s

    Byju’s Valuation: $18+ Billion
    Year Founded: 2011
    Unicorn Status: 2018

    Divya Gokulnath, a businesswoman and a teacher, happens to be the co-founder and the Director of Byju’s. Byju’s is an Indian educational technology (EdTech) online tutoring firm. It was founded in 2011 by the power duo – Byju Raveendran and Divya Gokulnath. Over the years the tutoring app has evolved and grown into one of India’s most valuable unicorns with a current valuation of $18 billion. Divya Gokulnath has played a key role right from the beginning by offering the expertise she had as a former teacher.

    Ghazal Alagh – Mamaearth

    Mamaearth’s Valuation: $1.2+ Billion
    Year Founded: 2016
    Unicorn Status: 2022

    Founder of Mamaearth, Ghazal Alagh, and her story has caught the eyes of many Indians after starring as an investor in the reality show called shark tank. Her brand, “Mamaearth” offers a wide range of skincare, and beauty products and is very popular among Indian households. Mamaearth was founded by Ghazal and her husband Varun Alagh in the year 2016. Her goal is to make the beauty industry chemical toxicity free.

    Rajoshi Ghosh – Hasura

    Hasura’s Valuation: $1+ Billion
    Year Founded: 2017
    Unicorn Status: 2022

    Rajoshi Ghosh happens to be a National University of Singapore and Stanford Ignite alumni. Hasura went from being a home-cooked food delivery company to a Software-as-a-service company. It was founded by Rajoshi Ghosh and Tanmai Gopal in the year 2017. In 2022, it entered the unicorn club soon after raising $100 million in series C funding.

    Gazal Kalra – Rivigo

    Rivigo’s Valuation: $1.07+ Billion
    Year Founded: 2014
    Unicorn Status: 2019

    Gazal Kalra along with Deepak Garg visioned revolutionizing truck driving in India by establishing Rivigo Services. It was founded in 2014. It is a tech-enabled Cargo service offered in India. In the year 2019, the company turned into a unicorn. Gazal quit the company’s board in 2018. She is currently working on her new startup, which is in stealth mode.

    Dr. Garima Sawhney – Pristyn Care

    Pristyn Care’s Valuation: $1.4+ Billion
    Year Founded: 2018
    Unicorn Status: 2021

    Dr. Garima Sawhney is a Gynecologist by profession. She, along with Harsimarbir Singh and Vaibhav Kapoor founded Pristyn Care in the year 2018. Pristyn Care focuses on availing surgeries and treatment with ease to the masses. The company has a widespread partnership with over 500 hospitals spreading out in the major cities of India. The healthcare-tech startup entered the $1 billion club when it raised around $100 mn in funds via its series E round in December 2021.

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    Ruchi Kalra – Ofbusiness

    Ofbusiness’ Valuation: $1+ Billion
    Year Founded: 2016
    Unicorn Status: 2022

    39-year-old Ruchi Kalra has been into the startup game for quite a long time. Ofbusiness was founded by Ruchi and her husband Ashish Mahapatra in the year 2016. The company is one of the best raw materials supplying startups in India, which is known for offering a wide range of products at the lowest prices. Ofbusiness turned unicorn in July 2021 and is currently valued at $1.5 bn. The financial services arm of Ofbusiness, Oxyzo is also a unicorn that achieved the unicorn valuation in March 2022. Kalra recently made a statement that her company is all set for its Initial Public Offering.

    Smita Deorah – LEAD

    LEAD Valuation: $1.1+ Billion
    Year Founded: 2012
    Unicorn Status: 2022

    Smita Deorah – Co-CEO and Co-Founder of LEAD

    Smita Deorah is the Co-Founder & Co-CEO of LEAD. It was founded in 2012 by Sumeet Mehta and Smita Deorah. LEAD is a technology-based school Ed-tech company that focuses on transforming the education system in India, ensuring high-quality education for children. LEAD is also a unicorn, and now under the guidance of Smita Deorah, it is giving some of the major players like Unacademy, Byju’s, UpGrad, Vedantu, and Eruditus a cut-throat competition.

    Ambiga Subramanian – Mu Sigma

    Mu Sigma’s Valuation: $1.5+ Billion (2018)
    Year Founded: 2004
    Unicorn Status: 2016

    Dhiraj Rajaram, Ambiga Subramanian’s ex-husband, launched Mu Sigma in 2004. After their divorce, Dhiraj took over as CEO, in addition to being the former CEO of a data analytics service provider with offices in Bangalore (Karnataka) and Illinois (Chicago). Ambiga is also India’s very first youngest rich woman who is self-made. With her devotion and expertise, she turned the company into a high-profit-making machine, establishing herself as one of the first self-made women to turn a company into a unicorn in no time. Mu Sigma has last been valued at $1.5 billion, in 2018. The former founder CEO, COO, Head of Innovation, and Head of Talent.

    Conclusion

    In the Indian startup ecosystem, women have broken the glass ceiling of prejudice and have proved themselves as able leaders, guiding their companies to unicorn valuations and letting them achieve many feats. It is crystal clear that over the recent years, this number kept growing several folds. From Ghazal Alagh’s “Mamaearth” to Priyanka Gill’s “The Good Glamm Group” and Falguni Nayyar’s “Nykaa”, the women entrepreneurs of India have left no stone unturned to bring the companies they’re leading to greater heights. Indian female entrepreneurs have surpassed the limits of age, qualification, and many other stereotypes and climbed the ladders of great opportunities fearlessly. According to surveys, with women leaders sitting at the top, the culture of the companies also has improved significantly over time.

    FAQs

    Who are the top female entrepreneurs in India?

    A list of the Top Female Entrepreneurs in India are:

    • Falguni Nayar
    • Naiyya Saggi
    • Priyanka Gill
    • Ghazal Alagh
    • Upasana Taku
    • Kiran Mazumdar Shaw
    • Vandana Luthra
    • Indra Nooyi
    • Vani Kola
    • Radhika Ghai Aggarwal
    • Supriya Paul
    • Malini Agarwal

    Which are the top startups led by women?

    Top women-led startups that turned into unicorns are:

    • MyGlamm (The Good Glamm group)
    • Nykaa
    • Byju’s
    • MobiKwik
    • Mamaearth
    • MobiKwik
    • Hasura
    • Rivigo
    • Pristyn Care
    • Ofbusiness
    • LEAD
    • Mu Sigma

    Who are the women who lead billion-dollar startups in India?

    Some of the most prominent billion-dollar startups led by women in India are:

    • Priyanka Gill – MyGlamm (The Good Glamm Group)
    • Naiyya Saggi – The Good Glamm Group
    • Falguni Nayar – Nykaa
    • Upasana Taku – MobiKwik
    • Divya Gokulnath – Byju’s
    • Ghazal Alagh – Mamaearth
    • Rajoshi Ghosh – Hasura
    • Gazal Kalra – Rivigo
    • Dr. Garima Sawhney – Pristyn Care
    • Ruchi Kalra – Ofbusiness
    • Smita Deorah – LEAD
    • Ambiga Subramanian – Mu Sigma

    How many unicorns does India have now?

    India has over 100 unicorn startups, as of May 2022.

    Which are the women-led highest-valued startups in India?

    Nykaa is the highest valued startup in India led by Falguni Nayar with a valuation of $12.86 Billion.

  • List of Brands Endorsed by Sara Ali Khan

    Sara Ali Khan the firstborn grandchild of the Royal Pataudi family is a well-known Bollywood actress. She’s better known as the eldest child of the Bollywood artisans Saif Ali Khan and Amrita Singh.

    Sara started off her on-screen career at the age of 4, with a commercial advertisement. Later she went to study at Columbia University. Her body transformation from a polycystic ovary syndrome sufferer to an all glam lady was something that drew a lot of attention and led to a lot of praise and criticism. Initially, Sara Ali Khan had a hard family life since her parents got divorced when she was only 9. However, with time she says everything is well settled.

    Talking about her career, her first movie “Kedarnath” received a lot of criticism. Due to the political and religious organizations opposing it. However, she received the Filmfare award for best female debut and the IIFA award for star debut of the respective year.

    Her movie Simmba was one of the highest-grossing Hindi films of 2018. However, she faced failures too. The spiritual successor of her father’s movie with the same title “Love Aaj Kal”, was a major box office bomb. However, the overview of her career and performance is shiny and bright.

    At a very young age, Sara Ali Khan has a highly valued endorsement profile. She is the face of quite costly brands as enlisted below:-

    Fanta
    Puma
    Maybelline
    JBL
    Vivo
    Veet
    Garnier
    Purplle
    Mamaearth
    HealthifyMe
    The Souled Store

    Fanta

    Fanta was a citrusy drink manufactured by Coca cola in the year 1955. It was born in Naples, Italy. Now it has over 100 flavours all over the world. However, it was introduced in India through the most famous orange flavour. Sara Ali Khan is the current Brand ambassador of Fanta.

    Sara Ali Khan herself comments that she is as tangy, fruity and bubbly as Fanta. Shrenik Dasani, Vice President, Sparkling category of Coca cola India, believes that Sara’s vivacious and fun persona will make sure to turn Fanta moments more awesome and fruitier than before.

    Puma

    It is a German company founded in 1948. It manufactures athletic and casual footwear, accessories, and apparel. It stepped into India in the year 2006. In 2019 Sara was made the face of the Brand.

    According to Abhishek Ganguly, the managing director of Puma India, Sara Ali Khan symbolises the spirits of Puma. That is she is fun, fierce, and brave. She is a leading icon to the youth.

    With her, as a part of the Puma, he was sure about the fact that the company would reach new heights. Sara Ali Khan stated that Puma encourages women to stand equally in every sphere of life. Be it sports or something beyond. She resonates with this. Hence she was flattered to be a part of the Puma family.

    Maybelline

    Maybelline was introduced in India in the year 1998. In 2020, Sara Ali Khan was introduced as the face of the Brand. She was seen in a glamorous get up with cat eyeliner, peachy lip shade and a well-sculpted look.

    Maybelline is a brand introduced in the year 1914, the first manufacturers of modern cosmetics. They’re quite advanced and unique in their approach to choosing the brand’s faces. It’s newcomers and fresh faces that they will promote. Sara Ali Khan can be called the shiniest newcomer of Bollywood from every aspect. Hence she was a perfect ten on ten for this endorsement.

    JBL

    JBL stands for James B. Lansing sounds. It was founded by American audio engineer James Bullough Lansing. It was brought to people in the year 1955. However, it was introduced in India in the year 2014.

    In March 2020, Sara Ali Khan was roped in as the brand ambassador of the campaign “Live it Real, Live it Raw”. To convey her excitement about this campaign, Sara States that she likes to stay truly what she is. That is what makes her original and the best. Being organic is the best is what JBL has to offer to the youth. Hence she is thrilled to work for them.

    Vikram Kher, the vice president of lifestyle audio, Harman India states that whatever JBL does is keeping the youth of the country in mind. Sara is absolutely what JBL has to offer. The spirit of youth and restlessness. She is a leading figure inspiring the youth will definitely do justice to the brand.

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    Vivo

    Vivo is a communication technology company, which belongs to China. It was started in 2009. In 2012, it was introduced in India. Sara Ali Khan was announced as the face of Vivo in January 2020.

    Nipun Marya, Director of the brand strategy, Vivo India, states that Sara is the face of the S-series which leads the market with its exceptionally good camera and trendsetter looks which came to life with Sara Ali Khan. The Vivo Sara Ali Khan ad, promoting Vivo Y-series, has made her the Chief Style icon of the company

    Veet

    Veet is a hair removal product brand introduced in Canada in 1919 was brought to India in the year 2004. Its parent company is Reckitt Benckiser. Sara Ali Khan was roped in as the face of Veet India in 2020.

    The brand thinks Sara’s spontaneous, energetic personality is the best for their campaign #pullitoff. Sara herself was very excited to do this endorsement. She says she has been using Veet for a long time now and hence she is super excited to work as the face of the brand. The Sara Ali Khan Veet ad was marketed with the hashtag Pull it Off.

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    Garnier

    Garnier is a skincare brand started in the year 1904 in Paris. In 1992 LO’real its parent company brought Garnier to India in the form of a shampoo range. It roped in Sara Ali Khan as their brand ambassador in 2019. She appeared in the commercial for Sheet masks from Garnier Skin Naturals. That was the first time when Garnier introduced sheet masks in India.

    Pankaj Sharma, general manager of Garnier India, expressed his delight saying that Garnier skin naturals wanted to step on to the global trend of sheet masking. The mask’s quality of skincare is spontaneous, natural and modern just like Sara Ali Khan. Sara comments she is elated to advertise her favourite skincare product, sheet masks. As they are less time consuming to apply and their effect is long-lasting and glorious.

    Purplle

    Purplle is an online beauty store founded in India in the year 2011. It signed Sara Ali Khan for its #Gopurplle campaign. This campaign aims at the royalty of beauty and how beauty should be a right for all. Its sale was on from the beginning of 2021, under 400 INR, a huge collection of products.

    According to the company, she’s modern, expressive, a new age woman and most importantly confident with her own skin. Hence she was a perfect fit for Purplle. Sara says being beautiful is a right of every woman. Hence to help them be beautiful she’s delighted. Also, Sara Ali Khan is the first ambassador of Purplle.

    Mamaearth

    In 2021 itself, Sara Ali Khan was the first celebrity ambassador of Mamaearth. She was approached by the company to advertise their haircare range. Ghazal Alagh co-founder of Mamaearth states that it is a company for the millennials created by the Millennials with a unique goal to conserve nature. Hence, Sara Ali Khan, the face of the youth is the best who can resonate with the voice and goodness of the brand.

    HealthifyMe

    HealthifyMe is a Bengaluru-based health and fitness application founded by Sachin Shenoy, Tushar Vashisht, and Mathew Cherian, which allows users to achieve their fitness and weight loss goals with ease.

    Sara Ali Khan has recently collaborated with HealthifyMe’s ‘Sab karenge try’, which is the brand’s first-ever commercial campaign by saying “From itna saara, I became this Sara”. With this advertisement campaign, HealthifyMe has cast PCOD fighter Sara Ali Khan, who gets candid with her weight loss journey. The HealthifyMe advertisement is among Sara Ali Khan’s latest advertisements.

    The Souled Store

    The Souled Store is one of the favourite casual wear shops for the Indian audience. Founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal in 2013, The Souled Store was one of the first companies to bring in licensed merchandise and is currently hailed as the largest store containing fan merchandise in India with licenses with a wide range of brands like Disney, Warner Bros, WWE, IPL teams, EPL Teams and Viacom18.

    The D2C apparel startup has partnered with Sara Ali Khan on March 7, 2022, where the actress has infused an undisclosed amount, as far as the latest reports.

    These are the most discussed brands. However, she has done more endorsements but not much is known about them.

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    FAQs

    Who is Sara Ali Khan?

    Sara Ali Khan is an Indian actress, who is famous as the daughter of Saif Ali Khan and Amrita Singh. She also has her name included in Forbes India’s Celebrity 100 list of 2019.  

    The Sara Ali Khan advertisement list includes companies like:

    • Purplle
    • HealthifyMe
    • MamaEarth
    • Maybelline
    • Fanta
    • Puma
    • JBL

    What is the net worth of Sara Ali Khan?

    The net worth of Sara Ali Khan is approximately $4 million, as of 2021.

    Who are the parents of Sara Ali Khan?

    Saif Ali Khan and Amrita Singh are the parents of Saif Ali Khan.

    Which is the first movie of Sara Ali Khan?

    Sara Ali Khan made her Bollywood debut with Kedarnath.

    What is the Sara Ali Khan bag brand?

    Sara Ali Khan has once been spotted at an occasion wearing a white playsuit with a coral handbag, the brand of which was Saint Laurent.

  • Top 24 Leading D2C Brands in India to Watch Out for in 2022

    The pandemic has majorly affected startups around the globe. It has entirely changed the perspective of consumers towards brands and the marketplace. Consumers are widely preferring well-established brands and raising great concern towards hygiene, sanitation, convenience, quality and health.

    In these times, the Direct-to-consumer (D2C) brands are gaining great profit and upraise in the market. On this note, tons of conventional brands such as LG, Havells, Ajanta-Orpat and Piaggio picked up the D2C model and applied it in their business.

    Brands across the globe are shifting towards the D2C business model, removing the middle source. These brands are launching their native stores so that consumers could directly contact them. In India, D2C startups are running to a great extent.

    However, in pandemics, these D2C brands suffered as well. As the D2C brand’s investment rate declined by 69% as compared to previous records. Meanwhile, the total funding was raised around $117.6 million throughout the year.

    The D2C brands from all sectors including home decor, fashion & cosmetics, FMCG and electronics experienced advancement in numerous aspects. In this article, we have listed the top 24 D2C brands in India. Let’s get started!

    What Is a D2C Business?
    How Does the D2C Business Model Work?
    Advantages of D2C Business
    Top D2C Brands in India

    What Is a D2C Business?

    D2C brands are companies that build their offering around direct digital marketing channels as opposed to selling through an online marketplace, retailer, or auction site. D2C business model in India eliminates middlemen to reach the end consumers and thus saves a lot of costs spent on distribution.

    How Does the D2C Business Model Work?

    In the D2C model, Any seller or manufacturer willing to sell his products directly to his customers can set up an online website or store and promote the products on various social media platforms. This business model completely eliminates the middleman.

    A study revealed that around 55% of consumers prefer to buy products directly from a brand or manufacturer’s website rather than retailers and distributors. This is a benefit for D2C brands in India and gives them an edge over conventional methods that involved middlemen.

    Advantages of D2C Business

    Increase in Sales

    As more and more consumers are finding it convenient and reliable to buy products from the manufacturer’s website, it assures a rapid increase in sales.

    Understanding Consumer’s Needs

    Establishing a direct relationship with consumers enables the companies to clearly understand their needs and in turn, personalise their experience so that they visit their store again.

    Cost Reduction

    When the company is self-sufficient in reaching its customers, it negates the role of any third-party distributors who earlier had to be paid.

    Diverse Catalog of Products

    Now that the companies do not require a physical area for selling their products, they can sell from a diverse catalogue of products, enabling them to offer extensive variety to attract customers.

    Top D2C Brands in India

    1. Bombay Shaving Company

    Bombay Shaving Company is a prominent men’s grooming brand based on the D2C model. This is one of the leading D2C brands in India. Bombay Shaving Company is the first-ever personal care brand that fulfils all the requirements of the consumers, globally. The Company was founded by Shantanu Deshpande in 2016 and is headquartered in Delhi NCR.

    Today, Bombay Shaving Company have over 2 million users and has around $3.4 billion market value.

    2. Mamaearth

    Mamaearth Website
    Mamaearth Website

    Mamaearth is a well-distinguished brand that received huge customer engagement and loyalty. As the consumers are putting generous efforts into fulfilling personal care needs, Mamaearth made its appearances over all the e-commerce websites such as Amazon, Flipkart, Firstcry and Nykaa, which resulted in the company with huge profitable deals.

    The users are widely preferring Mamaearth for their skincare and that’s why the company grew a huge consumer base. The revenue of Mamaearth has increased by around 3 times from the last 2019 records.

    3. The Moms Co.

    The Moms Co.
    The Moms Co.

    The very amazing personal healthcare brand for mothers. The Moms Co. sells personal care products, for all purposes like mom and baby care and postnatal, certified toxin-free by Australia. Its products are available on all e-commerce as well as physical shops. And its major source of revenue directly comes from its selling. The Moms Co. holds a market value of $6.5 billion.

    4. Plum

    Plum Website
    Plum Website

    Plum is an organic omnichannel clean beauty brand. Plum has experienced great profit since the consumer shift to the internet. The brand holds a value of around $23 billion by the year 2022.

    Plum’s team size has heightened twice that of actual and catering of over 250M+ consumers per month.

    5. Loom Solar

    LOOM SOLAR is a D2C startup, a manufacturer of Solar Panels and Lithium batteries in Renewal Energy space based out of Faridabad, Haryana. It is founded by two brothers Amol and Amod (Ex- Schneider, Airtel) in 2018.

    The Company helps Home Owners to reduce electricity bills in urban areas, while in small towns, it helps consumers to have 24X7 electricity by putting solar panels and Energy Storage Systems on the Rooftop

    Recently, it reached a milestone of powering 50,000 homes from Solar Power across India.

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    6. Wakefit

    Wakefit Website
    Wakefit Website

    During the pandemic, people have put immense concern and time into the style of their houses. And for this, the innovative sleep & Home Furniture Solutions Startup has experienced extensive growth. As of 2019, Wakefit had revenue of INR 80 crore and by the time of 2023, it has targeted up to INR 10,000 crore.

    7. Wow

    Wow Website
    Wow Website

    Wow is a widely famous skincare pharmaceutical D2C brand founded by Arvind Sokke and Ashwin Sokke; Manish Chowdhary and Karan Chowdhary. Wow is a total of $50 million worth of business.

    Wow has its products in over 5,000 stores and pharmacies across India.

    8. Sugar

    Sugar Cosmetics Website
    Sugar Cosmetics Website

    The immensely growing beauty and makeup startup, Sugar Cosmetics was founded in 2015 in India. Sugar Cosmetics mainly targets women between the age of 18 to 25. Today, it has more than 2500 retail locations in over 130 cities across India. Its products are easily available at Lifestyle, Health & Glow, Shoppers Stop and NewU.

    9. BoAt

    BoAt Website
    BoAt Website

    BoAt is a very famous and distinguished electronic lifestyle company that provides stylish and high-quality electronic devices, at reasonable prices. BoAt’s products are available on every e-commerce website including Amazon and Flipkart. The company sells over 10,000 products every day and has more than 20 million users in India.

    10. Noise

    Noise Website
    Noise Website

    Noise is a D2C startup with a duo partnership with Chinese manufacturers to develop smartphone cases and sell them in India. Noise has a total revenue of INR 430 crore.

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    Top D2C brands in India

    11. Licious

    Licious Website
    Licious Website

    Licious is a distinct meat and seafood d2c brand that provides absolutely clean fish, eggs and meat.  The company runs on a farm-to-fork model and provides its customers with the highest quality and totally fresh meat and seafood.

    Licious has over 3500 employees and receives millions of orders every month. Its customer base is over 1 million.

    12. Sleepy Owl

    Sleepy Owl Website
    Sleepy Owl Website

    The cold-brew coffee brand, Sleepy Owl caters for the demands for brewed and epicurean coffee across India. Sleepy Owl has numerous outlets in different cities and also, many online channels for selling its amazingly flavorful brewed coffee.

    13. Country Delight

    Country Delight Website
    Country Delight Website

    Country Delight is a leading startup for supplying fresh and pure milk at the doorstep of customers. It runs on the D2C business model and refers to consumers immediately.

    Country Delight improves the wholesome practice of Indian farmers and pays the price before its date in order to beat the competitors.

    14. Pepperfry

    Pepperfry Website
    Pepperfry Website

    Pepperfry is known to be India’s biggest and very famous online furniture startup. It provides furniture, kitchen equipment, bath, housing and dining appliances. Today, the startup has over 3.5 million active users and more than 5 million visitors per month.

    Pepperfry holds over 20 studio locations across India and 500+ vehicles for delivering the furniture consumer’s houses.

    15. Healthkart

    Healthkart Website
    Healthkart Website

    Healthkart was founded by two IITians: Sameer Maheshwari and Prashant Tandon in 2011. This D2C brand offers great quality fitness products and assistance to help the consumer in attaining their fitness purpose.

    Healthkart offers customers to order fitness products online as well as from offline stores. Its products are available in over 110 offline stores in 40 cities across India.

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    16. Lenskart

    Lenskart Website
    Lenskart Website

    Lenskart is known as the biggest organised eyewear brand in India. The company offers over 5,000 designs of frames and around 45 different types of personality lenses. Lenskart has over 600 outlets in more than 66 cities across India. Its revenue as of 2020 is INR 967 crore.

    17. Melorra

    Melorra Website
    Melorra Website

    The first-ever lightweight jewellery startup, Melorra, was developed by Saroja Yeramilli. Melorra is a Bengaluru-based leading D2C company in India that offers jewellery in a wide range at affordable prices.

    Melorra is known as the biggest distributor of jewellery in India, which has delivered its jewellery in more than 1,700 towns.

    18. Flatheads

    Flatheads Website
    Flatheads Website

    Flathead is a prominent Indian footwear startup that offers very stylish as well as comfortable footwear, suitable for every occasion. Flathead was founded by Ganesh Balakrishnan and Utkarsh Biranda. It follows the D2C business model and has grown extensively.

    19. Bewakoof

    Bewakoof Website
    Bewakoof Website

    Bewakoof is a very popular clothing brand that widely targets the young generation in India. Bewakoof has over 10 million active users every month and has revenue worth INR 200 crores as of 2020.

    Bewakoof generates ML models to optimise their customer’s accession channels and enhance broad customers’ accession costs.

    20. Candes

    Candes Website
    Candes Website

    Candes is one of the top D2C brands in India that recently raised its funding up to $3 million. Candes is a Delhi-based startup founded by Sandeep Agarwal and Vipin Agarwal in 2015.

    The annual revenue of Candes is around INR 200 crore. And have sales worth INR 10 crore every month.

    21. MyGlamm

    MyGlamm has recently opted for the most intriguing way of reaching more consumers. It has adopted the lifestyle content platform POPxo, in order to enhance the digital reach and create the 3C funnel.

    Today, the company has over 2 million active users. MyGlamm generally targets women between the age of 16 to 25 and through this, it has witnessed a growth in its revenue up to INR 200 Crore.

    22. Zissto Sauces

    Zissto Website
    Zissto Website

    Zissto Sauces is a Mumbai-based company that offers a selection of convenient, tasty, and authentic sauces. Launched by Kanhai Porecha in 2017, the company aimed to save cooking time, especially for bachelors and working couples.

    Kanhai started Zissto after returning to India from the UK where he did his graduation. He said he wanted to introduce authentic and easy-to-go Indian cooking sauces.

    Today, the brand sells 50,000 sauces bottles across Mumbai, Chennai, and online portals like Amazon and Flipkart.

    23. Everpret

    Everpret Website
    Everpret Website

    Everpret is one of the top Indian D2C brands. It manufactures and sells designer bags for working women. The founder, Yashas Alur, worked in a Bengaluru-based company before starting his own business. There, he noticed many women employees carrying more than one bag which was highly inconvenient that didn’t suit their work attires.

    From there, the idea of redesigning workbags to fit all essentials seeded inside him. So he quit his job and raised funding of Rs 8 lakh for his idea from his former boss.

    Yashas launched the Everpret website in January 2018 and started selling designer bags for working women that had enough room to fit all their essentials and also complimented their work clothes.

    24. Super Smelly

    Super Smelly Website
    Super Smelly Website

    Super Smelly is India’s first and only certified zero toxins personal care brand that offers products specially formulated for teenage skin. The company was launched by Dipali Mathur and Milan Sharma in 2018.

    As the brand is still too young to have its own manufacturing setup, Super Smelly products are manufactured at third-party facilities located across other parts of India. However, R&D is done in-house. They only use fragrances that are completely free from any toxins and allergens. The product is effective and completely toxin-free as well.

    Super Smelly is available across all major e-commerce channels. The brand also serves US and UK customers through Amazon. It is now witnessing a month-on-month sales growth of 70 percent.

    Conclusion

    The internet has brought people closer than ever before. Today, with the internet not just being a luxury for a few, but turning into every household commodity, we have seen the emergence of direct to consumer (D2C) brands in India and as a commerce model in the consumer arena. D2C Model is the future of Indian trade and retail.

    FAQs

    What are D2C brands?

    Direct to consumer companies in India have created a new methodology for eCommerce success which is taking their products directly to their buyer. Direct to consumer is a term that means when brands sell directly to their end customers eliminating the role of retailer, distributor, wholesaler, or other outlets.

    What are some of the top D2C brands in India?

    MyGlamm, Wow, MamaEarth, BoAT, Bewakoof, Noise and Licious are some of the top D2C brands in India.

    Why are D2C brands successful?

    Most D2C brands are successful because they don’t have to share first-party data with retailers as they directly sell the products to consumers.

  • Ghazal Alagh, Co-founder, Mamaearth, On Women Entrepreneurship

    The history of International Women’s Day dates back to 1908 when some 15,000 women marched in New York City in the name of better working hours, fairer pay, and the right to vote. Three years later in 1911, the first official IWD was celebrated throughout Europe as more than a million women walked challenging stereotypes for their rights and equality.

    Women in India have not only stepped into the corporate world but have also begun to make a mark in entrepreneurship. Fast forward even 2020, Women Entrepreneurs comprise 11% of all entrepreneurs in India, which means there are only about 550 women-led companies out of more than 5,000 startups (NASSCOM reports). The number is small and growing slowly, the with all the policy and most importantly mindset changes coming up, we will soon see a rise in the same.

    March 8 marks International Women’s Day, and we at StartupTalky, also wanted to celebrate the spirit of womanhood with the entrepreneurs who have come out breaking all the barriers to lead and change the world for the good! Let’s learn how these women are changing the entrepreneurial landscape and how!

    Here is our small interview with Ghazal Alagh, Co-founder of Mamaearth.

    ST – Why did you choose to be an entrepreneur? If not entrepreneurship, then what?

    Ghazal Alagh – It was my life’s calling. My husband and I believed in our business idea so strongly that we decided to go ahead and quit our jobs. Being a mom entrepreneur has been one of the best experiences of my life, there is new learning, and a new adventure every day and I wouldn’t trade it for anything else!

    ST – What Challenge did you face as a woman entrepreneur and How did you solve it?

    Ghazal Alagh – The biggest challenge that I faced, like most women entrepreneurs, was managing the work-life balance, especially being a parent. There is only one way to solve it- never hesitate to ask for help, whether it is support for raising your startup or for raising your baby. We all need help and there is no shame in asking for it.

    ST – What policies your company has adopted to support women at your workplace?

    Ghazal Alagh – At Mamaearth, we understand the worth of women’s talent and time. In our endeavor to encourage more women to move forward in their careers, we have been promoting women-friendly HR policies including flexible working hours and mentoring support.

    Trust yourself. Trust your idea! Find people who believe in your idea and request for their support.

    ST – How can working women manage both, home and work?

    Ghazal Alagh – Like I mentioned earlier, getting the necessary support is crucial to be able to manage both home and work. If you are a mother, then leave your baby with someone who you trust completely so that you can pay 100% attention to work. When at home focus completely on your family. But don’t forget to take out some me-time as well, that’s equally important!

    ST – Do you think there must be at least one female co-founder, why?

    Ghazal Alagh – Women are born entrepreneurs! They are much better at taking calculated risks and always tend to take the long-term view into consideration while growing their business. When you give birth to a baby, you also give birth to a mother. A woman, a mother is actually like the CEO of the household- juggling schedules, managing budgets, and solving problems. These are the same competencies required to be the CEO of a business.

    ST – As a women entrepreneur, What kind of support have you got from the government? What would you like to suggest?

    Ghazal Alagh – While in India, women have been conditioned as homemakers and lack the basic financial and emotional support from their own family members, the government has taken some initiatives to encourage women to start up their own businesses. Some of the schemes include Mudra Yojna, Annapurna scheme, and Mahila Udyum Nidhi Scheme.

    ST – Why do you think still women’s contribution is too less in the Indian startup Community?

    Ghazal Alagh – Yes, unfortunately, this is the case. While many women possess the necessary skills and talents required to run a startup, not many actually end up doing it. Socio-cultural barriers, living in a male-dominated society, and lack of financial support are some of the factors that hinder Indian women to take up entrepreneurship.

    ST – If someone is stopping women to become an entrepreneur what advice do you have for her?

    Ghazal Alagh – Trust yourself. Trust your idea! Find people who believe in your idea and request their support. Grow your network and take inspiration from other women entrepreneurs.

    Women Entrepreneurs on Why They Chose Entrepreneurship
    It is Sunday. You wake up in the morning, as usual and grab the newspaper to gothrough the headlines and you are pleasingly surprised to know that SBI iswilling to step up and invest in the already troubled Yes Bank. Well, this maysound like any other acquisition news but there’s something differ…
    StartupTalkyAshwini

    About Mamaearth

    Mamaearth is an all-natural toxin-free brand specially formulated for soon-to-be or new mothers and newborn babies. They are Asia’s first made safe certified brand! They have everything from mosquito repellents to hair oils.

  • Startups funded by Fireside Ventures

    Early-stage consumer brands investment. It’s a wonderful time in India to create brands. Fireside Ventures was launched in 2017 and is an early-stage risk fund focused on consumer goods.  The fund is expected to invest in luxury brands in fields such as food and drinks, personal care, children and education, way of living, and home products.

    How Fireside Ventures Changing the Indian Startup Ecosystem?
    The world of the startup ecosystem is incomplete without the ventures that actas the support system for the entrepreneurs. Venture Capital firms are the onlyones who are helping the Indian startups to grow. Now, as more and moreentrepreneurs come up with their ideas that do tend to revolutionize …
    StartupTalkyGorish Dua

    Fireside’s first fund had a corpus of €340 (about $48 million) crore and was funded by brands such as Unilever Ventures, Emami Ltd, and ITC Ltd. that moved quickly consumer goods (FMCG). The first fund was deposited by other investors, such as Premji Invest, Westbridge Finance, Mariwala Family Office, Sanjiv Goenka Family Office, and Sunil Munjal Hero Business Investment Office.

    Investment in pre-Series A and Series A phases is usually between $4-5 million. ‘Fireside Fund II,’ as stated in its release, has been anchored by Indian and global funds and institutions with no limited partners. The second fund will double investment in youth brands and help scale the brand scope across its target market according to Kanwaljit Singh, managing partner of Fireside Ventures.

    Fireside Ventures Logo
    Fireside Ventures Logo

    Fireside Ventures’s current Portfolio

    It includes Boat, Yoga Bar, Samosa Singh, Goodness Beverages, Design Café, Bombay Shaving Company, Mama Earth, Pipa Bella, Vahdam Teas, Kwik 24, Magic Crate, Alpha Vector, Fable Street, Gynoveda, Sarva Yoga, and Slurrp Farm amongst others.

    1. boAt

    boAt Logo
    boAt Logo

    Startup consumer-tech lifestyle boAt was sponsored by Fireside Ventures, the early-stage business Rs 6 crore ($900,000). The launch firm, owned by Pvt. Ltd was founded as a brand of lifestyles in 2016 by Aman Gupta and Sameer Mehta. They market items for consumer electronics, such as earphones, ears, speakers, and chargers. Formerly, Gupta has been involved in the US subsidiary of the Samsung Group with Harman International.

    He also has collaborated with KPMG and began an undertaking earlier. The financing at BoAt is aligned with Fireside’s thesis on investment, said Kanwaljit Singh, Managing Partner at Fireside.

    Boat Success Story | Founders | Business Model | Revenue Model | Funding
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Music systems are not portable! Hence we all want a device to carry withourselves while travellin…
    StartupTalkyPurbalee Dutta

    2. Mamaearth

    Mamaearth Logo
    Mamaearth Logo

    Founded by Varun Alagh and Ghazal Alagh in 2016, this startup develops a baby product line including certified toxin-free body lotion, rash cream, body wash, diaper rash cream, massage oil, all bowel spray, and sunscreen for babies aged 0-5 years.

    Mamaearth’s business will shortly extend its reach to other countries, first online and then offline. In 2017, they plan to meet at least 10,000 customers. The business ensures that its toxin-free product range is accredited by Made Safe, a US-based non-profit agency that delivers a rigorous credential focusing on human health.

    “Mamaearth is addressing a key concern of most mothers regarding safer products for their babies. I see them (founders) creating many niches which currently do not exist in the Indian market but are needed by young parents,” said Kanwaljit Singh, founder, Fireside Ventures.

    Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India
    When it comes to the cosmetic industry, consumers are always concerned about theprocess through which the products are manufactured. This is why we now see ahuge buzz about organic products, natural hair care items, and pure skin careproducts. People want to ensure that they are using the best qu…
    StartupTalkyRishabh Rathi

    3. Vahdam Teas

    Vahdam Teas Logo
    Vahdam Teas Logo

    In the Series B round of financing from established investors Fireside Ventures and Mumbai Angels Ltd, invested Rs 18 crore (around $2,5 million)  in a Delhi-based tea e-tailer Vahdam Teas Pvt. Ltd. Fireside said in a statement that the recent fundraise is expected in the USA to invest in consumer sourcing and brand creation as it develops and investigates India’s new territories.

    Vahdam is running an online marketplace that provides Indian tea to customers worldwide and was created in 2015 by Bala Sarda. The U.S., its main sector, accounts for 70% of its revenues, while the other 30% comes from 83 countries in which it operates.

    In the season and in harvest zones, Vahdam invites more than 100 tea varieties. Tea subscription can be tracked and obtained by consumers every month a pack of five different tea varieties. Many of its purchases are made online and mostly from its own website, and over 100 million cups of luxury tea have been delivered to customers in more than 85 countries. Over the last two years, the brand has risen by 1,000 percent, it says.

    The Good Life Company- Experience the Exquisite Blends of Tea and Coffee
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Are you feeling tired or depressed? or you are having a bad day at work, simplyhaving a steaming …
    StartupTalkyChayanika Goswami

    4. Pipa+Bella

    Pipa Belle Logo
    Pipa Belle Logo

    Pipa + Bella, a private label e-tailer that does not contain precious jewels, has raised $1 million (Rs 6.4 crore) from the seed fund, which focuses mainly on consumer goods, headed by Fireside Ventures.

    The round was also attended by existing investment firms LionRock Capital, Japanese investor and Teruhide Sato, founder of Beenos, and Roopa Nath of Mumbai angels. The statement added that Kanwaljit Singh, the founder of Fireside Ventures, who previously co-founded Helion Venture Partners, will join the Board of Directors in the deal.

    In its range of prices from Rs 500-Rs 3,000, the firm offers women in India and Southeast Asia specially designed and prepared jewelry. It claims to possess more than 800 units in stock. Consumers have access to the website or iOS app for the Pipa + Bella goods.

    Tsara Jewellery Company Profile – Founder | Business Model | Competitors
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    5. Kapiva ayurveda

    Kapiva Ayurveda Logo
    Kapiva Ayurveda Logo

    Kapiva Ayurveda, a food brand, said that in an early round of financing undertaken by the Fireside Investments market-oriented fund, it has raised $2.5 million (Rs 17,8 crores).

    Kapiva, operated by Adret Retail Pvt Ltd, said the money would be spent on growing its distribution and brand recognition in a tweet. Kapiva has a portfolio of over 40 foodstuffs containing, according to release, herbal juices, ghee, and honey.

    The goods of the Company are published in more than 4 000 outlets in 10 towns across India. The business also offers online goods on its own website as well as other sites including Amazon, BigBasket, and Netmeds.

    Top ayurvedic brands in India
    Ayurveda, the former science of medicine, has been popularly regarded as theFifth Veda for centuries at the very heart of Indian culture. Indeedglobalization, unlike the widely recognized conventional allopathic techniques,has allowed other countries to discover and research this concept as well…
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    Conclusion

    Fireside Ventures aims to work with young start-ups and entrepreneurs who are developing new digital-first products across the Indian consumption continuum in view of this growing demand and business prospects in the Indian industry. Kanwaljit Singh said, “The investment firm also looks for designers who create their products with an emphasis on what’s right for customers and the world at large.

    To date, the company has invested in more than 22 brands and start-ups, which have grown their worth to more than USD 1 billion. Reports say that, as Fireside Ventures has begun to invest in these 22 brands, the development is eightfold.

    Easy Ways To Find An Investor For Your Company
    Money holds the paramount importance in any business, big, or small. You canhave the greatest idea, the best team but without the funding, you wouldn’t lifta feather. From launching to scaling your business, no matter how great yourproduct is, how much you save, and how big you’ve grown already, …
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  • 3 Founders Shared their Opinions on Situation of Firing of Employees in Coronavirus Outbreak

    COVID-19 virus is spreading so rapidly and it has hit dozens of countries globally. Indian government has put 1.3 billion residents in lockdwon. This pandemic has impacted many industries like stock market, travel industry, healthcare, supply chain, manufacturing units. Most of the start-ups are on the verge of closure or bankruptcy. Every individual has been adversely affected however it has largely impacted the new start up’s. Companies are firing people from work. This situation is panic for employer and employees too. This virus originated in China but has spread-ed to many countries. Nobody knows when this contagious disease will end.

    We have asked founders of few companies their opinion on how employees should react on firing happening now in this corona virus outbreak and lockdown.

    Also Read:

    Firing of Employees in Coronavirus Outbreak

    Mamaearth

    Mamaearth is Asia’s first Madesafe certified brand that offers 100% toxin free & natural baby and mama care products. We talked with Ghazal Alagh, C0-founder, about how employees should react on firing happening now in this corona virus outbreak and lockdown.

    How should employees react to the firing happening right now?

    It’s undoubtedly a hard situation to be in — losing your job in a general atmosphere of fear and panic is not ideal. However, most employers are trying to avoid lay-offs unless it’s the absolute last resort and are also cushioning the blow with generous severance packages.

    The laid-off employees need to first take a breath and realize that what has happened is purely due to these extraordinary circumstances and nothing to do with their ability as employees. It’s okay to have a moment of anger and sadness because of the situation— but wallowing over a prolonged time will only make the situation worse. Even though it sounds hard to believe, there are a number of organizations taking a long-term view of this situation and looking to hire employees at this time. This is the right time to focus on their CV and consolidate all the work they’ve done and the skills they’ve acquired. Many platforms and universities across the world are providing great courses at a discounted price or even free of cost. This is the right time to acquire some additional skills.

    How/Where can employees, fired after Corona should look for the new job opportunity?

    Luckily most recruitment has shifted seamlessly to online channels. People are doing multiple rounds of interviews via Skype/Zoom, and many are even making final offers. As I mentioned before, many companies are looking at this time as an opportunity to hire skilled people without too much effort.

    Try to part on good terms with your employers. They will want to help you, making sure you land on your feet, and you can even ask them for both a good recommendation as well as referrals to employers who are hiring. Besides this, going through all the regular channels — your network, LinkedIn, and job portals— should yield the right results.  

    What do you think is the best way for employee to connect with an organisation/HR for any opening?

    The best way to connect, of course, is through your networks— whether batchmates/seniors from your college/business school, colleagues and seniors at work, or even general friends and family. This is the time to use all your social media networks to connect the dots and find who can connect you with which organizations.

    If that’s not an option, doing some basic research will help you figure out which organizations are hiring. Use LinkedIn to find relevant managers/HR within those organizations and send them a polite and personalized cover letter.

    What are different ways companies can implement to stop this firing?

    The best way is, of course, implementing salary cuts for senior management. This isn’t always the best course of action under ordinary circumstances. For instance, when a company is going through a bad time, experts always recommend lay-offs over salary cuts. That’s because a salary cut makes competent employees leave the company and join somewhere else. However, this isn’t an ordinary business situation — this is a global pandemic resulting in an unprecedented humanitarian crisis. Employees are even voluntarily taking salary cuts at this time so that others don’t experience hardship. This is definitely a good short-term measure.

    For companies where cash flow is the biggest issue, delaying part of the salaries might be an option. In this way, they can pay a minimum basic to every employee, but those who earn above a certain threshold could get part of their salary later.

    Whatever course of action companies choose to take, it’s important to explain the “why” of these actions in a clear, unambiguous way to all stakeholders.

    upGrad Education

    Founded in early 2015, upGrad offers online programs for working professionals. We talked with Mayank Kumar, Co-founder & MD, about how employees should react on firing happening now in this corona virus outbreak and lockdown.

    How should employees react to the firing happening right now?

    Our economy has taken a massive hit over the past few weeks of lockdown and has directly contributed to situations like  job loss, appraisals being called off, and downsizing along with other career opportunities turning obsolete are impending concerns. A recent report by CMIE (Centre for Monitoring the Indian Economy) suggests that the nationwide lockdown saw the unemployment rate shot up from 8.4% in mid-March to the current 23.4%.

    Amid such crucial times, when the anxiety of losing job and economical pressure is rapidly penetrating through our system, the only way to survive through the treadmill of life is by upskilling. One must use this extra time at hand to use it cautiously and meaningfully to develop new skills, understand rooted fundamentals and enhance their professional growth at large. While all hiring procedures have been put to freeze as of now, these newly acquired skills will help professionals bounce back into the system with ease and confidence once the dust settles down, leading towards the greater evolution.

    Also Read:

    Surmount Business

    Surmount Business practices targets to become a strategic partner to entrepreneurs and enterprises to help expand businesses beyond their existing roots, professionalize their operations and enhance their Capital Efficiency. We talked with Niraj Bora, Founder, about how employees should react on firing happening now in this corona virus outbreak and lockdown.

    How should employees react to the firing happening right now?

    Although difficult, employees need to accept the fact that the business has to justify profits to be sustainable. If it shuts down due to losses, every loses their jobs and is not good for overall good of stakeholders. Whatsapp and Alibaba was founded after the founders were not selected for an interview. Also, I know few people who planned to switch their profiles but never did for fear of low pay. They shifted to something they like and earn out of it. Staying alive is the only mantra for everyone through this, and once the market reopens many opportunities will come up in various positions. Also, next few months could have lower pay till the market stabilises and you have to manage till then.

    Employees can spend time learning more skills they through of but could not do so in past due to lack of time. It could be another language, an online course to add to resume, coding, etc. That really helps in future with getting back on your feet. Udemy, coursera, Unacademy, etc are great online learning tools for everyone.

    How/Where can employees, fired after Corona should look for the new job opportunity?

    Since WFH kicked in, searching only through job portals, linkedin, referrals are good ways to start with. Identify sectors that can compliment your skills and are recruiting. Look beyond your cliche profiles that can also switch your monotonous work.

    Nowadays, many freelancing websites are available that pays you on a project / task basis. Identify and search for such options and start working for any company anytime you want to.

    Eventually, the globalisation would be like a product you buy might be designed by teams spread across europe, using US technology manufactured in Asia, with materials specifically made in Africa for a brand based in some other country with no physical office. I believe the Gig economy would be a big market for all who can work from home.

    What do you think is the best way for employee to connect with an organisation/HR for any opening?

    Seek referrals online on social media, linkedin, job portals, etc. and connect with relevant persons. Understand the employers perspective with respect to skills required, get in touch with employees who are already working in the said organisation to understand more about the job opening or the profile/ work culture to better assess the prospect of working there.

    Also Read:

  • 6 Founders Shared Work from Home Tools and Hacks used by them during Lockdown

    Covid-19, which has shaken the whole world has brought everyone’s life at halt. This highly contagious disease is spreading so fast that Indian Government has ordered 1.3 billion residents to stay home. In this lockdown period, all malls, theaters, companies, shops, restaurants, manufacturing units are shut. This will affect businesses and economy badly. Many companies have told their employees to work from home. But, its not possible for all companies like manufacturing units, theaters, malls to let their employees work from home.

    People are also scared of going out. This coronavirus has made people’s lifestyle slow and it will take time for everyone including companies to come back on track after this long period of lock down. COVID-19 has put slowdown to a business everywhere. Travel, Hotel, Events, and Entertainment are the sectors that are suffering. But on the other hand, other sectors such as eCommerce, EduTech have benefited immensely.

    But, it’s not easy for the company to let all employees to work from home. Company has to take permission from its client if employee can work on client’s information at home. Companies need tools for it. Employees need laptop, a good internet connection, communication gear, work-related hardware & software. Of course, technology has made it easy as you can do everything online like meetings, attendance, etc. But, all companies have to make plans how they can make it operational.

    We asked few companies about what tools and hack they are using to work from home.

    Also Read:

    Work from Home Tools

    AppViewX

    AppViewX is a modular, low-code software application that enables Certificate Management as well as Network Infrastructure Automation and Orchestration using an intuitive, context-aware, visual workflow. We asked Anand Purusothaman, Founder, about tools and hacks they are using for work from home during lockdown.

    We are using Slack and Zoom to stay connected with our teams. We have leveraged these tools from quite some time as it helps us get real-time updates from our teams and also have the much needed face time for virtually connected teams. Cloud based content and collaboration suites are also proving to be invaluable in these times. Our team is very familiar with these tools, so adapting to a completely virtual model was easy.

    Creating a task list to plan your day effectively is key. When you are working from home, especially now when you have your family with you, there could be a lot of distractions. So planning your tasks ahead, scheduling recurring meetings on a calendar and keeping the communication channels open with your team goes a long way. These are simple to follow, but very effective.

    LegalWiz.in

    LegalWiz.in is focussed on helping early-stage startups and small businesses stay compliant and maintain legal hygiene while maintaining the highest transparency on deliverables. We asked Shrijay Sheth, Founder, about tools and hacks they are using for work from home during lockdown.

    We are fortunate to be living in a networked world and each colleague is online – given the nature of our work at LegalWiz.in, we have not seen much disruption. Technology is a great boon.We leverage technology (skype, zoom, work-flow tools) and have conference calls as well.

    The HSE protocols – Health, Safety & Environment. Taking care of one’s Health, One’s Safety and Environment. These basic few precautions can help to ensure good health and prevention of COVID 19

    Primus Co-Work

    Primus Co-work partners with restaurants ,that open only during the night, to convert them into co-working places from Mon-Fri/10am-6pm. We asked Shardul Bayas, Founder, about tools and hacks they are using for work from home during lockdown.

    We are using Zoom conference calling and whatsapp. Create a daily ToDo list down the pyramid and ensure thorough followup to keep the team engaged and focused on work.

    Mamaearth

    Mamaearth is Asia’s first Madesafe certified brand that offers 100% toxin free & natural baby and mama care products. We talked with Ghazal Alagh, C0-founder, about tools and hacks they are using for work from home during lockdown.

    Luckily, we’ve always incorporated digital workplace tools even when we weren’t working from home, so the transition wasn’t too hard. We have standard communication tools like Slack and Zoom in place, along with productivity and collaboration tools like Trello. Then there are, of course, the regular sharing and storage tools — GSuite being the big one.

    Also read:  

    Excess2sell

    Excess2sell is India’s Premier and leading b2b excess inventory marketplace which covers multiple verticals. We talked with Mr Rajan Sharma, Founder & CEO, about tools and hacks they are using for work from home during lockdown.

    All our functions are equipped to work from home with complete backup in terms of hardware support, accesses to required data; and critical support to buyers and sellers as was available earlier.

    We are using all technology tools like WhatsApp, Zoom and other apps to have team meetings/conferences with our employees. It is important to constantly keep in touch so that the team remains motivated and on the ball. Similarly we are encouraging our marketing team to engage with our customers on a regular basis to allay any fears or doubts they might harbour.

    ZingHR

    ZingHR is one of the oldest HRM providers. ZingHR is one of the few global ventures which offers almost all web/mobile-based modules from Hire to Retire Solutions with state of the art tech supporting those applications. We talked with Prasad Rajappan, Founder and CEO, about tools and hacks they are using for work from home during lockdown.

    We are leveraging tools like Flock for our internal communication, What’s App, Microsoft Teams, Zoom and Go-to-meeting to make it work.

    Schedule – Plan – Collaborate – Praise – Work Harder – Rinse Repeat

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