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Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts.

In India, the digital marketing sector is witnessing rapid growth, with a yearly expansion rate of 20-27%. The country has seen a surge in digital marketing jobs, giving rise to numerous freelancers and digital marketing agencies. While digital marketing tools benefit beginners and freelancers significantly, they also offer valuable assistance to agencies and corporations. Presented here are free digital marketing tools, some of which boast exceptional paid features alongside their array of free offerings, capable of elevating your digital marketing endeavors to success.

Free Digital Marketing Tools

S. No.	Tool	Key Features	Category
1	Canva	Graphic design, templates, social media content	Design & Creativity
2	Buffer	Social media scheduling, analytics, engagement	Social Media Management
3	Google Analytics	Website traffic analysis, audience insights, conversions	Analytics
4	Answer the Public	Keyword research, search insights, content ideas	SEO & Content Research
5	Hubspot	CRM, marketing automation, lead management	Marketing Automation & CRM
6	UberSuggest	SEO analysis, keyword suggestions, site audit	SEO & Marketing Tools
7	BuzzSumo	Content research, influencer tracking, social analytics	Content Marketing
8	Google Keyword Planner	Keyword research, search volume, PPC planning	SEO & PPC Tools
9	MailChimp	Email marketing, automation, campaign analytics	Email Marketing
10	Ahrefs Webmaster Tools	SEO audit, backlink analysis, keyword tracking	SEO & Analytics
11	QuillBot	AI paraphrasing, grammar checking, writing assistant	AI Writing & Productivity
12	Semrush	SEO, PPC, competitor research, site audit	SEO & Marketing Tools
13	SimilarWeb	Website analytics, traffic insights, competitor analysis	Analytics & Market Research
14	Google Search Console	Site performance, indexing issues, search analytics	SEO & Analytics
15	Trello	Project management, task boards, team collaboration	Project Management
16	ChatGPT	AI conversation, content generation, coding help	AI & Productivity
17	Hootsuite	Social media scheduling, analytics, monitoring	Social Media Management

Canva

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Graphic design & video editing

Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.

Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc.

It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.

Buffer

Website	Buffer.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media management

Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time.

It helps individuals, businesses, and marketing teams streamline their social media presence by providing a centralized dashboard to manage multiple accounts, plan content, and engage with their audience. Buffer also offers features like post scheduling, social media analytics, team collaboration, and the ability to monitor and respond to social media conversations.

It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you connect up to 3 channels.

Buffer – The Social Media Management Tool for Small Businesses

Google Analytics

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android
Best For	Website Analytics

Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.

Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.

Answer the Public

Website	Answerthepublic.com
Rating	4.6 out of 5
Platforms Supported	Web
Best For	Keyword Research

AnswerThePublic is a Free keyword research tool that helps users generate content ideas by providing insights into the questions and phrases people are searching for on search engines. It presents these insights in a visually engaging way, organizing them into categories like questions, prepositions, comparisons, and more.

Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers, content creators, bloggers, marketers, and SEO professionals looking to discover relevant topics and trends to create content that resonates with their target audience.

Hubspot

Website	www.hubspot.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Marketing Automation

HubSpot offers various free tools, including the HubSpot CRM, Marketing Hub Free, Sales Hub Free, and Service Hub Free that cater to different aspects of business management and growth. These tools are designed to help businesses manage their customer relationships, marketing campaigns, sales processes, and customer support without requiring a paid subscription. While these free versions come with limitations compared to their paid counterparts, they can still be valuable for small businesses and individuals looking to get started with essential tools for managing their business operations. As your business grows, you can explore the advanced features offered by HubSpot’s paid plans.

UberSuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4 out of 5
Platforms Supported	Web
Best For	Keyword research and SEO

Ubersuggest is free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors’ pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Content curation & influencer marketing

BuzzSumo is a versatile digital marketing tool that enables users to research and analyze content performance across various social media platforms. It helps marketers identify popular topics, track competitors, and discover trending content. The tool provides insights into which content is getting the most engagement, who is sharing it, and which influencers are promoting it. With BuzzSumo, businesses can create more targeted and engaging content strategies, leading to improved brand awareness, audience engagement, and online presence.

BuzzSumo does provide a free option for new users, via the 30-day free trial.

How To Find Trending Topics | Buzzsumo

Google Keyword Planner

Website	ads.google.com/home/tools/keyword-planner
Rating	4.7 out of 5
Platforms Supported	Web
Best For	Keyword Research and Analysis

Google Keyword Planner is said to be one of the most accurate tools for keyword research and analysis provided by Google as part of its Google Ads platform. It is primarily designed for advertisers to discover keywords relevant to their products or services and to plan their advertising campaigns. You can use this free tool to explore keyword ideas, get insights into search volume trends, competition, and bid estimates. It’s a valuable tool for SEO professionals, content creators, and marketers as well, helping them identify high-performing keywords for their organic search strategies and content optimization. With Google Keyword Planner, users can make informed decisions about which keywords to target, whether for paid advertising or organic search optimization, based on data directly from Google’s search engine.

How Accurate is Google Keyword Planner?

MailChimp

Website	Mailchimp.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email marketing and marketing automation

Mailchimp stands as one of the premier email marketing tools, playing a vital role in helping businesses connect with their target audience through email campaigns. This versatile platform empowers users to craft personalized email templates while efficiently managing their mailing lists. With Mailchimp, the journey of marketing unfolds as email campaigns are seamlessly dispatched to customers. The tool doesn’t just facilitate sending; it also provides insights into campaign success rates.

The free plan grants users the capability to store up to 500 contacts. The monthly email send limit for the Free plan is 1,000 sends. For expanded capabilities, paid plans offer features like increased contact storage, access to all email templates, A/B testing, and scheduling options.

Ahrefs Webmaster Tools

Website	Ahrefs.com/webmaster-tools
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, Backlink Analysis, Keyword Research, Competitor Analysis

Ahrefs - free digital marketing tool — Ahrefs – Free Marketing Tools for Startups

Ahrefs Webmaster Tools is a free tool provided by Ahrefs that helps website owners and webmasters monitor the performance of their websites in search engines. It offers insights into various aspects of your website’s search engine presence, including backlinks, keywords, and search traffic. This tool is designed to help you improve your website’s search engine optimization (SEO) by providing valuable data and insights that can help you make informed decisions about your website’s content and strategy.

5 Free SEO Tools by Ahrefs to Improve SEO

QuillBot

Website	Quillbot.com
Rating	4.6 out of 5
Platforms Supported	Web, Android
Best For	AI-powered writing

QuillBot is an AI-powered writing tool that assists users in rephrasing and paraphrasing sentences, paragraphs, or entire articles while maintaining the original meaning. It helps improve writing by suggesting synonyms, rewording sentences, and providing grammatical corrections. QuillBot can be used by writers, students, bloggers, and anyone looking to enhance their written content. It aims to make the writing process more efficient and helps users create content that is more clear and polished. This free, AI-powered writing software serves as an invaluable asset for digital marketing endeavors.

Semrush

Website	www.semrush.com
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, SEM, Content Marketing

SEMrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media management, and more. It’s designed to help businesses and digital marketers improve their online visibility, analyze competitors, conduct keyword research, track rankings, and optimize their digital strategies.

SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website.

By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site’s SEO and Content.

What is Semrush?

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Website & app traffic data analysis

SimilarWeb is a digital market intelligence platform that provides insights and data about websites and mobile apps. SimilarWeb provides information about website traffic, user engagement, referral sources, audience demographics, and more. It offers a free version of its tool called “SimilarWeb Browser Extension.” This browser extension provides access to certain data and insights about websites directly from your browser, without requiring a subscription. Users can install the extension in their web browser and use it to get a quick overview of website traffic, engagement metrics, and referral sources for any website they visit.

While the free browser extension provides some basic information, the full suite of features and more detailed insights are available through SimilarWeb’s paid subscription plans.

Google Search Console

Website	search.google.com/search-console/
Rating	4.8 out of 5
Platforms Supported	Web
Best For	Optimizing website visibility

Google Search Console is a free web service offered by Google that allows website owners, webmasters, and digital marketers to monitor and manage their website’s performance in Google’s search results. It provides valuable insights into how Google’s search engine views and interacts with your website, helping you optimize your site’s visibility and performance in search engine rankings.

With Google Search Console, you can do keyword analysis, track website performance, identify technical issues present on website, submit sitemaps, and more. Overall, Google Search Console provides essential insights and tools to help website owners and digital marketers improve their website’s performance in search engine results and enhance the overall user experience.

Trello

Website	Trello.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Organize tasks and projects

Trello is a popular project management and collaboration tool that uses a visual approach to help individuals and teams organize tasks and projects. It uses a system of boards, lists, and cards to represent tasks, allowing users to easily track progress, assign responsibilities, and collaborate on various projects. Trello is widely used for its simplicity and flexibility, making it suitable for a variety of purposes, from personal task management to team projects and business operations.

Trello offers a free plan that provides basic project management features, including the ability to create boards, lists, and cards, assign tasks, set due dates, and collaborate with team members. The free plan also offers integration with popular tools like Google Drive, Dropbox, and more. For more advanced features and larger teams, Trello offers paid plans with additional capabilities and higher usage limits.

Free Trello Vs Paid Trello | Comparison (2023)

ChatGPT

Website	chat.openai.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	AI conversation, content generation, coding help

ChatGPT is an AI-powered chat tool that helps with many marketing tasks. It can suggest social media posts, brainstorm campaign ideas, create product descriptions, and even help research industry trends. You can use it to write emails, improve website content, or generate ideas for blogs. The best part? ChatGPT is free to use and works on both web and mobile devices. It’s like having a smart assistant ready to help your marketing anytime.

Hootsuite

Website	hootsuite.com
Rating	4.3 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media scheduling, analytics, and monitoring

Hootsuite is a top social media management tool that helps marketers manage multiple platforms easily. You can schedule posts in advance, track mentions of your brand, and see how your posts are performing. It also provides insights to improve engagement and reach. Hootsuite makes social media work faster and smarter, helping teams save time and plan better campaigns. You can manage all your social accounts in one place and make data-driven decisions to grow your audience.

Conclusion

In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in achieving success. The range of free digital marketing tools available today provides an incredible opportunity for marketers and businesses to enhance their strategies without breaking the bank.

As you explore the vast landscape of free digital marketing tools, remember that it’s not just about the quantity, but the quality of tools that align with your goals and objectives. So, equip yourself with these valuable resources, experiment, and find the perfect combination that works best for your unique needs. With these tools by your side, you’re well on your way to crafting a successful digital marketing journey.

FAQs

What is digital marketing?

Digital marketing involves using online channels such as social media, search engines, email, and websites to promote products or services, connect with customers, and drive business growth. It encompasses various strategies to reach and engage target audiences in the digital space.

What are the top free digital marketing tools?

Google Search Console, Buffer, Google Analytics, Google Keyword Planner, MailChimp, SEMRush, and Hubspot are some of the top free Digital marketing tools.

How can I do digital marketing for my business for free?

Engage on social media, optimize your website with free SEO tools, start a blog, and utilize email marketing and influencer collaborations to promote your business without spending money.

What tools are necessary for digital marketing?

Essential digital marketing tools include Google Analytics for tracking, social media platforms for engagement, and SEO tools for optimizing your online presence.

How do I choose the right digital marketing tool for my business?

To choose the right digital marketing tool for your business, consider your specific goals and needs, evaluate the tool’s features, compatibility with your strategy, and user reviews. Look for tools that align with your budget and provide the necessary analytics to track and optimize your campaigns.

September 1, 2025

Top Email Marketing Tools and Platforms: Best Email Campaign Software for Startups and Businesses

The products and services offered by a company are what make for its business. But what opens new doors for the growth of a business is its marketing.

During the traditional days of commerce, businesses used to spend a lot of money on their marketing. It involved giving ads on the radio, television, and more. No doubt, these ways are still relevant for some. But, with the changing times and increased levels of modernization, new ways of marketing are preferred. These include email marketing, social media marketing, influencer marketing, etc.

One such form that has now been in use for quite a long time is Email Marketing. It is a simple and effective marketing strategy that every business likes to invest in.

Nowadays, many email marketing tools are available in the market, which makes email marketing simplified. So, if you are someone who needs to reach out to your potential customers or existing customers via email, we have compiled a list of the top 11 amazing email marketing tools that you can use to simplify your work.

But before you proceed, have a look at some of the important strategies mentioned below that experts suggest for the success of any email marketing campaign.

Email Marketing- An Overview

Email marketing is one of the most prominent strategies of modern marketing. It means sending emails to a targeted audience to market your product or services. Such emails include information related to advertisements, the launch of something new, discounts and offers, coupons, newsletters, and more. Simply, this technique means making use of emails for commercial purposes to induce sales.

Certain points should be kept in mind while indulging in this strategy. For example-

Always keep your content clear, concise, and interesting.
Create an intriguing headline. This is what will grab the audience’s attention and make them open your email.
Include all the details that you think are relevant for the audience to know about.
Keep the design mobile-friendly, since a large number of people use their phones to open the mail.

All this included in the strategy can help a business attract new potential customers. Also, it helps in maintaining the existing ones.

Best Email Marketing Tools

S.No	Company	Key Features	Email Marketing Focus
1	Mailchimp	Automation, Templates, A/B Testing	All types of businesses
2	HubSpot	CRM Integration, Workflows, Analytics	Inbound marketing & sales
3	SendinBlue	SMS + Email, Marketing Automation, Segmentation	Small to medium businesses
4	EngageBay	CRM + Email Marketing, Sales Automation	Small businesses & startups
5	Keap	CRM, Marketing Automation, Lead Management	Small businesses & service-based
6	Drip	E-commerce Focus, Automation, Personalization	E-commerce businesses
7	Moosend	Automation, Analytics, Templates	SMBs and eCommerce
8	MailJet	Transactional + Marketing Emails, API Access	Developers and marketers
9	iContact	Easy Email Creation, Autoresponders	Small and mid-sized businesses
10	Campaign Monitor	Drag & Drop Editor, Analytics, Segmentation	Agencies and SMBs
11	SendPulse	Multi-channel: Email, SMS, Web Push	Multi-channel marketers
12	Omnisend	SMS + Push + Email, Pre-built eCommerce Flows	E-commerce businesses
13	Zoho Campaigns	Templates, Segmentation, CRM Integration	Small businesses & Zoho users
14	Klaviyo	Advanced Segmentation, SMS, Native Integrations	E-commerce businesses
15	Email Octopus	Amazon SES Powered, Simple Interface	Budget-friendly email marketing

Number of Emails Sent and Received Per Day Worldwide

Mailchimp

Foundation Year	2001
Rating	8.1 out of 10
Starting Plan	Free

It is one of the greatest service providers when it comes to email marketing. Mailchimp helps small businesses, entrepreneurs, and brands with their commercial marketing.

Mailchimp Tutorial for Beginners

Mailchimp’s Major Features Include:

Email creation tools, like templates and layouts.
Tools for creating ads and landing pages. Create ads with Mailchimp Ad Builder. Users can start running ads through Mailchimp by connecting their digital ad platforms, like Facebook, Instagram, etc., to Mailchimp.
Audience Management options.
Tools for automating emails.

Mailchimp Pricing Plans

Essential	770 INR/month
Standard	1,150 INR/month
Premium	23,000 INR/month

Mailchimp’s pricing plans start free of cost and also offer paid plans under the names Essential (770 INR/month), Standard (1,150 INR/month), and Premium (23,000 INR/month). One can select depending on their requirements.

SendinBlue

Foundation Year	2007
Rating	7.1 out of 10
Starting Plan	Free

SendinBlue offers not just amazing Email marketing tools, but also several others like Chat, SMS marketing tools, CRM, and tools for designing landing pages and running Facebook ads. SendinBlue is a perfect option for SMBs (small and midsize businesses).

SendinBlue Email Marketing Tool’s Major Features Include:

Get access to Interesting email templates or design emails from scratch to reflect your brand identity.
Advanced Email personalization options.
Save your contacts in SendinBlue, Group them according to different criteria, and target them in different styles for better conversion.
Accurate Statistics that help you improve your email marketing campaigns.

SendinBlue Pricing Plans

Lite	1,510 INR/month
Premium	3,895.5 INR/month
Enterprise	Custom Plan

SendinBlue offers an unpaid plan. Other plans with more features include Lite (1,510 INR/month), Premium (3,895.5 INR/month), and Enterprise (a custom plan according to the requirement). The prices mentioned are for a monthly email volume of 20k. Prices will increase with the increase in email volume.

Here is a screenshot of SendinBlue’s Pricing Plans and the features covered under these pricing plans-

SendinBlue Pricing Plans and the features under these pricing plans

HubSpot

Foundation Year	2005
Rating	8.5 out of 10
Starting Plan	Free

It is the most favorable preference for many when it comes to email marketing. HubSpot is a great platform that helps companies expand their business and acquire a strong consumer base via marketing. Hubspot has a lot to offer. Email marketing, landing page design, ad management, analytics, SEO tools, social media tools, content creation tools, helpdesk tools, Content management tools, and operations software are some of the tools offered by Hubspot.

How to Master Email Marketing

Here, let’s have a look at some of the features of the email marketing tools by Hubspot.

Features of Hubspot Email Marketing Tool:

Goal-based email templates and free templates to choose from.
Drag and drop editors that help you customize your emails.
Personalize emails on the basis of Subscribers’ lifecycle stage and other available parameters.
Hubspot email marketing tool is connected to the Hubspot CRM so that your email marketing campaigns are designed based on your customer data.

Hubspot Pricing Plans

Starter	$ 45/month
Professional	$800/month
Enterprise	$3,200/month

Hubspot offers many of its services in its free-of-cost plan. It also offers more professional email marketing packages. Pricing Plans for Hubspot’s Marketing Hub( which includes email marketing and other marketing-related tools) are Starter ($ 45/month), Professional ($800/month), and Enterprise ($3,200/month) when billed annually.

EngageBay

Foundation Year	2017
Rating	7.5 out of 10
Starting Plan	Free

Engagebay offers a reasonable packaged deal that offers you solutions for marketing and sales, CRM, and Customer service. The platform is most suitable for small businesses.

Features of Engagebay Email Marketing Tool:

Choose from a wide array of email marketing templates or create your own personalized template.
Drag and drop email builder with text editors and design elements to help you create engaging emails.
Easily track the performance of your email marketing campaigns.
Email automation options.

Engagebay Pricing Plans

It offers a free plan. Other email marketing packages include:

Basic	$10.39 per user/month
Growth	$27.99 per user/month
Enterprise	$55.99 per user/month

Basic – $10.39 per user/month when paid Biennially. Growth – $27.99 per user/month when paid Biennially. Pro- $55.99 per user/month when paid Biennially.

Here is a screenshot of the Pricing Plans of the Engagebay email marketing tool, and the features offered under each plan-

Engagebay Marketing Tools - Pricing Plans — Engagebay Email Marketing Tool – Pricing Plans

Keap

Foundation Year	2001
Rating	8.3 out of 10
Starting Plan	$59 per month

Keap is a popular name in the field of email marketing services. It is like a package deal that will deal with all your marketing demands. Besides an amazing email marketing tool, Keap also offers a bundle of solutions like E-commerce and payments, Reporting, analytics, CRM, Appointment Scheduling solutions, and more.

Features of Keap – Best Email Marketing Tools Include:

Contact segmentation options.
Options for sending Automated and personalized emails.
Beautiful Templates.
A/B testing, reporting, and analytics features ensure that the email campaign becomes a success.

Keap Pricing Plans

Pro	$129/month
Max	$199/month
Classic	Custom Plans

It provides a free trial of its services for fourteen days. Keap offers 3 email marketing service packages – Pro, Max, and Classic. Pro Plans cost $129/month when paid annually, and Max Plans cost $199/month when paid annually. The Classic Plan is for big companies, and the price is customized as per the needs of the business. The screenshot below shows the features offered under Pro and Max Plans-

Keap Pricing Plans | Best Email Marketing Service

Drip

Foundation Year	2012
Rating	7.9 out of 10
Starting Plan	$19 per month

Drip develops mailing software that will help you expand your audience and sales. It focuses on developing strong relationships with B2C customers. The main aim is to associate the company’s order management system with the marketing system to ensure better sales.

Major features of Drip email marketing tools are:

Tools to create interesting branded emails.
Users can automate emails by using Drip’s pre-built playbooks based on e-commerce best practices. Users can also design their own flow of mail from scratch.
Powerful email segmentation and personalization options.
Unlimited testing options that let users test their email marketing campaigns based on various parameters like subject line, email copy, discount options, and more.

Drip Pricing Plans

Free	14 Days
Monthly	$39 per month

One can try its service free of cost for fourteen days. After that, its email marketing packages start from $39 per month. This price will vary as per the contacts on your list.

Moosend

Foundation Year	2011
Rating	8.7 out of 10
Starting Plan	$9 per month

Another popular name on the list is this Moosend, the email marketing service provider. If you want to create effective email campaigns conveniently then Moosend is here for you. Its web interface is so easy to understand that it will make you feel like an expert in the field. This is an affordable email marketing option for startups.

Moosend email marketing tool features-

An advanced personalization option that lets users personalize the emails based on customer behavior.
Tools to create marketing automation emails that reach customers at the right time.
Easy and advanced customer segmentation options.
Testing options that let users master the craft of email marketing.

Moosend Pricing Plans

Free	13 Days
Pro	$9 (per month)
Enterprise	Custom Plans

One can try it for free for the first thirty days. Thereafter, it suggests a Pro plan for $9 (per month). The price ranges according to the number of contacts. It also offers custom email marketing services packages for enterprises.

Below is a screenshot showing the Pricing plans of Moosend when paid annually –

MailJet

Foundation Year	2010
Rating	6.2 out of 10
Starting Plan	Free

Mailjet helps companies with their marketing strategy by improving mailing and its efficient monitoring after being sent.

Mailjet – Best Email Marketing Tool Features:

A user-friendly Email editor to let users create engaging emails.
Build beautiful emails with the team through real-time collaboration.
Design responsive emails that can be easily viewed across all screens.
Email Automation workflows are designed for customers at various stages in the customer journey.
70+ third-party integrations.

Mailjet Pricing Plans

Free	$0/Month
Pro	$15/Month
Premium	$25/Month

It offers a free plan. Other plans include Essential ($15/mo) and Premium ($25/mo), under which users can send up to 15000 emails/month. With the increase in the number of emails, charges also increase. There is also a custom plan.

iContact

Foundation Year	2003
Rating	8.4 out of 10
Starting Plan	Free

iContact offers email marketing software that helps in expanding the potential growth of firms. It provides the best email delivery services all around the world and is a great preference for many small and medium-sized businesses.

iContact email marketing software Features:

Easily import contacts from other platforms.
Email Scheduling options.
Automation based on conditions and customer engagement behavior.
Easy process of designing re-engagement campaigns for disengaged customers,

iContact Pricing Plans

Free	$0/Month
Advanced Plan	$23/month

It provides a free plan for people to try its services. iContact’s Advanced Plan starts at $23/month for 1500 emails. Price increases with an increase in the number of emails.

Campaign Monitor

Foundation Year	2004
Rating	8.1 out of 10
Starting Plan	Free

Another name on the list is Campaign Monitor. It is your go-to solution for creating successful email campaigns. The platform is used by many renowned names like Coca-Cola, Disney, BuzzFeed, and more. It enables you to create and send emails in a way that gives great results.

Campaign Monitor Features:

Drag and drop email builder that lets users customize the emails as per their needs.
Create responsive emails that look great across devices.
Manage the templates in teams. Your teammates can edit only those parts for which he has
Option to connect email marketing with SMS marketing.

Campaign Monitor Pricing Plan

Free	$0/Month
Basic	$9/Month
Unlimited	$29/Month
Premier	$149/Month

It enables people to try its services for free. It comes with three monthly plans: Basic ($9), Unlimited ($29), and Premier ($149). While the Basic plan allows 2500 Emails, the Unlimited and Premier plans can send unlimited emails.

SendPulse

Foundation Year	2015
Rating	8.1 out of 10
Starting Plan	Free

It is an automated platform which is another important name on the list of email marketing software tools. It integrates artificial intelligence to make its services more efficient. It can automatically boost the core metric of email and newsletter opening rates.

Important Features of SendPulse Are:

An email editor that lets users design email templates without any technical knowledge.
Automation 360 is a feature that lets users manage emails, web push notifications, and SMS to customers easily to create a good customer experience.
Tag individuals on your mailing list so that personalized messages can be sent to your contacts.

SendPulse Pricing

Free	$0/month
Standard	$6.40/month
Pro	$7.68/month
Enterprise	$10.75/month

SendPulse email delivery service can be tried in a free-of-cost plan. Plans with more advanced features include Standard, which costs $6.40/month, Pro, which costs $7.68/month, and Enterprise, which costs $10.75/month, when paid annually. SendPulse also has Pay-as-you-go plans, where users pay a fixed price for every email sent.

Omnisend

Foundation Year	2014
Rating	8.5 out of 10
Starting Plan	Free

Omnisend is an email marketing tool made for eCommerce businesses. It helps online stores send emails, SMS, and push notifications to customers. With ready-made workflows, like cart abandonment emails, business owners can set up campaigns quickly. It also offers popups like regular sign-up forms, wheel of fortune popups, and more, so there’s no need for extra tools.

Key Features:

Email, SMS, and push notifications
Facebook custom audience integration
Marketing automation
Pre-built eCommerce workflows

Omnisend Pricing

Free	$0/month
Standard	$11.20/month
Pro	$41.30/month

Zoho Campaigns

Foundation Year	2008
Rating	8.0 out of 10
Starting Plan	Free

Zoho Campaigns is part of Zoho’s powerful marketing suite, offering an easy-to-use email marketing solution with great design templates. It’s simple to navigate, has a fast editor with features like video, polls, and direct Unsplash image uploads, plus good segmentation options. However, the free plan is quite limited; there are no automations, A/B testing, or scheduling, and the email allowance has been reduced.

Easy-to-use email editor
Wide range of email and form templates
Image uploads directly from Unsplash
Integration with other Zoho apps

Zoho Campaigns Pricing

Free	$0/month
Standard	$5/month
Pro	$8/month

Klaviyo

Foundation Year	2012
Rating	8.6 out of 10
Starting Plan	Free

If you have an online store, it’s smart to use an email marketing tool that works well with your eCommerce platform.

Klaviyo is one of the top tools made especially for eCommerce marketing. It is used by over 100,000 online businesses. Setting it up is simple because it connects easily with platforms like Shopify, WooCommerce, and Magento. Klaviyo also offers powerful features to help online stores send better emails and boost sales.

Key Features:

Easy integration with Shopify, WooCommerce, Magento, and more
Advanced email automation for eCommerce
Powerful segmentation to target the right customers
Detailed analytics and reporting

Klaviyo Pricing

Free	$0/month
Email + SMS	$60/month
Email	$45/month

Email Octopus

Foundation Year	2014
Rating	8.2 out of 10
Starting Plan	Free

After Mailchimp, EmailOctopus is another popular email marketing tool. It was originally built using Amazon SES, which handles the email delivery behind the scenes. Now, you don’t have to use Amazon’s servers—you can use EmailOctopus like any other newsletter service.

With EmailOctopus, you can have up to 2,500 subscribers for free and send up to 10,000 emails every month. If you connect your own Amazon account, you can also get up to 3,000 free emails per month for the first year.

Key Features:

Built on Amazon SES for reliable delivery
Option to use Amazon’s free email quota
Simple and easy-to-use interface
Basic automation and segmentation features

EmailOctopus Pricing

Free	$0/month
Pro	$9/month

Conclusion

Marketing is so powerful that it can make a business or even break it. Selecting the right marketing strategy and its right execution is always important. The above-mentioned are the popular email marketing software tools that will help in making your email marketing process simple yet efficient. One can select any of the mentioned tools and their plans depending on the requirements.

FAQs

What is Email Marketing Software?

Email marketing software enables users to create, send, and track emails to their list of subscribers.

Which are the best email marketing tools?

HubSpot
Mailchimp
Drip
iContact
Campaign Monitor
Keap
SendPulse
MailJet
Moosend
SendinBlue

Which is the best affordable option for email marketing?

Moosend, is the best affordable option for email marketing for startups.

Which email marketing software is best for small businesses?

SendinBlue, is the most suitable email marketing software for startups and small businesses.

What are the 4 types of marketing emails?

Newsletters, Acquisition, Retention and Promotional are 4 types of popular email marketing campaigns.

Is email marketing the same as CRM?

CRM helps you manage the relationship with you current and prospective customer. Whereas, email marketing uses automated marketing tools to help you reach customers cost-effectively.
An email marketing tool feeds data to the CRM.

July 30, 2025

Top 12 Best Email Tracking Tools and Software 2025 | Best Email Tracking Apps & Analytics

You’ve received multiple emails from various brands; for example, Swiggy sent you an email about its exciting offers on particular products. Yes, that is how company email marketing works! But how do you know if the recipient of your emails has opened them? Is it to their liking? Will they issue a call to action in response to the emails that you have sent? What if they are our business potential customers?

When you hit send bulk email, these questions appear in your head for the following minute. That is why email monitoring solutions were created to track emails in order to make business decisions.

What Is an Email Tracking Software?

Email tracking software is a tool that lets you know when someone opens your email and clicks on links inside it. It helps you understand how people interact with your emails. This way, you can see which emails work best and which don’t. Many businesses use it to improve their email campaigns and reach more customers. It works with popular email services like Gmail and Outlook, making it easy to track your messages.

How Does Email Tracking Work?

Email tracking tools work, whereby an input image embedded within the email is generally used by an email tracking system. This pixel is activated when your lead opens the email, providing you with information such as when it was viewed, from which device it was accessed, how many times the prospect opened your email, and so on.

This implies you now have real-time information about what occurred to your email, which can help you decide what to do next. You may think, that tracking a person’s email would be illegal, but guess what? No, it’s not! It is totally fine to track the recipient’s email only if you are working from the business’s perspective.

These email analytics tools are quite helpful for your business because they make things quicker as well as simple.

#	Tool	Platform	Best For
1	Right Inbox	Gmail	Email scheduling & reminders
2	SalesHandy	Gmail, Outlook	Email tracking & automation
3	Yesware	Gmail, Outlook	Sales teams & outreach
4	Streak	Gmail	CRM inside Gmail
5	ContactOut	Chrome, LinkedIn, Gmail	Finding email contacts
6	Hunter	Chrome, LinkedIn, Gmail	Email finding & verification
7	HubSpot	Gmail, Outlook, Chrome, LinkedIn	All-in-one CRM & marketing
8	MailChimp	Gmail, eCommerce platforms, APIs	Email marketing & automation
9	KickBox	Gmail, Outlook, Mailchimp, APIs	Email verification services
10	Cirrus Insights	Gmail, Outlook, Salesforce	Salesforce email integration
11	Zoho CRM	Gmail, Outlook, Zoho Suite	CRM & sales management
12	Mailtrack	Gmail	Email tracking for Gmail

Right Inbox

Feature	Details
Tool	Right Inbox
Rating	4.7/5
Free Trial	Yes (14 days)

Right Inbox is one of the best email tracking software, which has various features that could work effectively and efficiently for your email marketing. This tool looks after scheduling & setting reminders for those emails that should be sent later, mail merge, recurring emails, and to make tracking every step after clicking the send option. Right Inbox was founded by Sunjan Patel, which was later bought by Ramp ventures for an undisclosed amount in 2018.

Features of Right Inbox:

Set reminders for those emails, which should be sent later.
Private notes
Can send follow-up emails.
Personalize and optimize effective email templates.
Recurring emails
CRM sync
Smart links previews
Mail merger
Email tracker

Pricing of Right Inbox :

Free for a 30-day trial
$7.95 per month for professionals
$6.95 per month for teams

SalesHandy

Feature	Details
Tool	SalesHandy
Rating	4.6/5
Free Trial	Yes (14 days)

SalesHandy was established by Piyush Patel and Dhruv Patel in 2015 as an email tracking Saas, which has 98% accuracy as per sources in tracking emails for the business.

Features of SalesHandy :

Cold emailing
Email tracking for Gmail & Outlook
Real-time notifications for the email sent
Campaign segmentation
Communication management
AB testing available
Third-party integrations
Lead capture
Available prospecting tools
Email finder
Auto follow-ups
Email deliverability
Email templates

Pricing of SalesHandy :

For basic use, it has a free version
For individuals – $9 per month with a 14-day free trial
For teams – $22 per month

Yesware

Feature	Details
Tool	Yesware
Rating	4.4/5
Free Trial	Yes (14 days)

Yesware was launched a decade ago by Matthew Bellows, Rajat Bhargava, and Cashman Andrus, with an aim to bring improvement in sales promotion. And the software achieved many good things so far from having nearly 2000 users to over more than 800,000 users now. Yesware provides email tracking, customizable templates, an email scheduler, a meeting booker, and CRM integration to Gmail and Outlook users.

Features of Yesware :

Email tracking
Multi-channel campaigns
Attachment tracking
Email templates
Salesforce integration
Outlook add-ons
Reporting and analytics
Gmail Chrome extensions

Pricing of Yesware :

$15 per month for pro users.
$35 per month for professional use.
$65 per month for the enterprise.

Streak

Feature	Details
Tool	Streak
Rating	4.5/5
Free Trial	Yes (14 days)

One of the fastest email tracking platforms is Streak, which is able to track your recipient behaviour towards the email you have sent in 30 seconds right from Gmail. This software helps to get things done easily, from getting a notification on the recipient viewing your emails, improving your response rate, and saving time by sending emails to those recipients who have viewed your last mail and responding to it.

Features of Streak:

CRM
Email tracking in an organized manner
Mail merge
Thread splitter
Send later
Email Sharing
Snippets

Pricing of Streak:

For individuals, free for a month
For solo, $15 per month For Pro, $49 per month.
For enterprise, $129 per month.

ContactOut

Feature	Details
Tool	ContactOut
Rating	4.3/5
Free Trial	Yes (limited credits)

ContactOut is the leading provider of contact information for professionals. With ContactOut, you can find email addresses, phone numbers, and social media profiles for millions of people. ContactOut also offers a suite of tools to help you research and connect with potential contacts. It is the perfect tool for anyone who needs to build a professional network or expand their business.

Features of ContactOut:

Email campaigns
Contact multiple people at once
Data Enrichment
Unlimited searches using its Search Portal
LinkedIn sourcing

Pricing of ContactOut:

Free plan for 40 contacts/month
Personal plan for $29/month
Professional plan for $99/month
Recruiter plan for $199/month
Team plan (customized pricing)

Download Contactout Chrome Extension

Hunter

Feature	Details
Tool	Hunter
Rating	4.6/5
Free Trial	Yes (25 searches/month)

Hunter is a mail tracker software, that helps to track a particular business’s email address within a fraction of a second. By this means, you could get to discover the company’s domain, and secure a decent score in getting leads, by sending emails to certain verified emails. Moreover, Hunter bestows public sources that you can check along with the last discovery dates of an email.

Features of Hunter:

Domain Search
Email finder
Email verifier
CRM
TechLookup
Google Sheets add-on
Author Finder
MailTracker
Email templates
Chrome extensions and many add-ons

Pricing of Hunter:

Up to 25 searchers and 50 email verifications are included in the free trial.
500 searchers and 1000 email verifications for $49 per month.
2500 searchers and 5000 email verifications for $69 per month.
For $139 each month, you get 10,000 searchers and 20,000 email confirmations.
Enterprise for 30,000 searchers and 60,000 searchers costs $399 per month.

HubSpot

Feature	Details
Tool	HubSpot
Rating	4.5/5
Free Trial	Yes (CRM and basic tools free)

HubSpot provides marketing and sales software, with each Hub having its own email tracking tools customized to the needs of marketers and salespeople. The HubSpot Sales Hub keeps track of email openings and engagement and imports that data into your CRM. A/B testing emails is supported by the Marketing Hub, and full-funnel tracking helps you assess the long-term impact of your email marketing campaigns.

Features of HubSpot:

The main features of HubSpot are:

Free Online Form Builder
Free Landing Page Builder
Free email marketing tools
Ads Software
Exit intent forms
Pop up forms
Blog software
Project management software
Social media management software
Marketing automation software
Marketing analysis and dashboard software
SEO marketing software
Site search
Dedicated IP address
Scroll box
Call to action
Google Ads

Pricing of HubSpot:

For all of their software, HubSpot provides free options. For both the Marketing and Sales Hubs, paid options start at $50 per month.

MailChimp

Feature	Details
Tool	MailChimp
Rating	4.4/5
Free Trial	Yes (Free plan available)

Mailchimp is the original email marketing platform, but they’ve since expanded to include a range of other marketing automation tools and channels. However, their early roots are still visible. They provide strong email marketing solutions, such as A/B testing, robust email analytics, and all the email automation capabilities you need to develop for your business.

Features of Mailchimp:

Email Designer
Reports
MailChimp Editor
Social Sharing
Custom Forms
Email Client Testing
Mobile Signup Forms
RSS-to-Email
MailChimp Mobile
MailChimp Coupon Scanner
Campaign Archives
Merge Tags
MailChimp Snap
Automation
Social Profiles
Integrations
MailChimp VIPs
SMS for Events
Geolocation
Segmentation and Groups
Multi-User Accounts
A/B Testing
Delivery by Time Zone
Spam Filter Diagnostics
Email Beamer
Subscriber Profiles
Email Delivery
Email Templates

Pricing of Mailchimp:

Mailchimp has a free plan that is limited in scope. Paid options for up to 500 contacts start at $9.99 per month.

KickBox

Feature	Details
Tool	Kickbox
Rating	4.6/5
Free Trial	Yes (100 free email verifications)

Sending emails to misspelt or non-existent email addresses is the quickest way to ruin your email marketing efforts. Kickbox integrates with leading marketing automation and email marketing platforms to double-check email addresses before sending. Kickbox boosts email marketing ROI by spotting misspelt addresses. Users’ geolocation, open timing, devices, and email clients are all included in the detailed information they give.

Features of Kickbox :

The main features of kickBox are:

Reporting/Analytics
API
Activity Dashboard
Activity Tracking
Bulk Email Verification
Campaign Analytics
Catch-all Server Detection
Click Tracking
Data Verification
Disposable Email Detection
Domain Check
Drag & Drop
Email Management
Email Marketing
Email Tracking
Engagement Tracking
Event-Triggered Actions
List Management
Mailing List Management
Real-Time Analytics
Recipient Validation
Reporting & Statistics
Reporting/Analytics
Secure Data Storage
Single Email Verification
Spam Blocker
Syntax Check
Third-Party Integrations

Pricing of Kickbox :

Kickbox charges based on the number of verifications, with 500 verifications starting at $5.

Cirrus Insights

Feature	Details
Tool	Cirrus Insight
Rating	4.3/5
Free Trial	Yes (14 days)

Cirrus Insight - Best Email Tracking Tools — Cirrus Insight – Best Email Tracking Tools

Cirrus Insight isn’t like the other email tools on our list in that it’s essentially a sales tool that’s run and managed totally within your email inbox. Because they place such a strong emphasis on email, they provide sophisticated email tracking and analytics, as well as less usual capabilities such as attachment tracking and email templates.

It also syncs with Salesforce and your calendar, making meeting scheduling a breeze.

Features of Cirrus Insight:

Analytics
Open Rates
Link Activity
Attachment Activity
Customizations
Email Platform Integration
Email Scheduling
Notifications
Email Categorization
Templates
Integrated Workflows
Task Management
Email Tracking/Automation
CRM Integration
Repeatability and Reportability
Content Management
Workflow Management
Workflow Performance
Sales Coaching and Insights

Pricing of Cirrus Insight:

Monthly fees begin at $27 per user.

Zoho

Feature	Details
Tool	Zoho CRM
Rating	4.4/5
Free Trial	Yes (15 days)

Marketing Plus, email, Bigin (a pipeline CRM for small firms), and social media management are just a few of the marketing tools available with Zoho. Their detailed email tracking allows you to see who opens your emails, how they interact with them, and where they are being opened. A/B testing is also supported by Zoho, allowing you to determine the most effective subject lines, CTAs, and other features. Autoresponders, drag-and-drop workflows, and dynamic emails are among the other features.

Features of Zoho:

Online Office
Control Panel
Email and CRM
Advanced Features
Anywhere Access
Migration Options
Organized Inbox
iOS and Android Apps
Powerful Search
Calendar and Tasks
Multiple Account
Instant Chat
Email Policies
Integration
Multiple Domain
Folders and Labels
Unlimited Groups

Pricing of Zoho:

A limited Free plan is available from Zoho Campaigns. Paid plans start at $3 per month for 250 email credits or $7 per month for unlimited email credits.

Mailtrack

Feature	Details
Tool	Mailtrack
Rating	4.5/5
Free Trial	Yes (Free basic plan)

You can schedule, track, and check your email campaigns, share documents, and ask for signatures all from your browser. It also has features like click tracking and works with CRM and other apps. Mailtrack is easy to use and light on your device. It has apps for iPhone, Android, and a Chrome extension. There is a free version with limited features, and you can get more by choosing a paid plan.

Conclusion

Emailing used to be fraught with doubt. There doesn’t have to be any with email tracking software. You can use email monitoring to see when your prospects open your emails and when you should follow up.

Both organizations and customers gain from email tracking. Businesses can use email tracking to efficiently traverse their inbox, communicate effectively, and create and maintain valuable relationships.

Customers can respond to emails without worrying about getting bombarded with follow-up emails or phone calls. That’s why we created this list of best email tracking tools and software to help organizations thrive by empowering both sides of the email marketing process. These are some of the best tools available; choose the one that best suits your needs.

FAQs

What is the best email tracking tool?

Mailchimp, HubSpot, Hunter, Streak, and Zoho are some of the best email tracking tools.

What is an email tracking tool?

An email tracking tool tracks the email and provides information like open rates, the time the mail was opened, and the location the mail was opened.

What is the best free email tracker?

Mailtrack, Saleshandy, MixMax, and Streak were some of the best free email trackers.

What are tools that provide free email tracking service?

Some popular tools that offer free email tracking are Mailtrack, HubSpot Email Tracking, Yesware, Mailtag, and Streak. These tools work with Gmail and Outlook to let you know when your emails are opened and links are clicked. They provide real-time notifications and basic tracking features at no cost, helping you understand how your emails perform.

What are the promonent Email tracking apps?

Here are some popular email tracking apps like Mailtrack, Yesware, HubSpot Sales, Streak, Mailtag, SalesHandy, Right Inbox, and Cirrus Insight. These apps help you track when your emails are opened and links are clicked, making it easier to see how your messages perform.

Which are the free Email tracking software for Outlook?

Some free email tracking software for Outlook includes HubSpot Sales, Mailtrack, Yesware, SalesHandy, and Mailtag.

Which are the best email tracking for gmail?

Some of the best email tracking tools for Gmail are Mailtrack, Yesware, HubSpot Sales, Streak, and SalesHandy.

July 3, 2025

10 Best AI Tools for Affiliate Marketing in 2025 to Maximize ROI

Affiliate marketing frequently makes individuals weary, but the presence of AI tools makes things easier for marketers. The sophisticated technologies only take care of tedious and repetitive tasks, such as creating content or going through lots of data, so marketers can focus on what matters. Whenever you are new to the game, it makes the process easier for you. It increases every marketing professional’s effectiveness because AI eliminates the messy processes and improves everything.

It acts like an intelligent assistant, one step ahead of you in staying organized, boosting results, and reducing the workload. AI, for example, can create well-written blog ideas, social media snippets, or hype videos and infographics – all polished for search engine purposes to ensure you stand out online.

Scaleo
HubSpot
Mailchimp
Rytr.me
Tapfiliate
BuzzSumo
LinkFire
ActiveCampaign
Influencity
OptimizePress

Scaleo

WEBSITE	www.scaleo.io
Rating	4.6
Free Trial	Yes
Best For	Affiliate marketers, agencies, and ad networks looking for a powerful, customizable affiliate tracking platform.

Scaleo is a state-of-the-art affiliate marketing and tracking software for businesses, agencies, and networks. It is fully stuffed with advanced features such as AI-powered Anti-Fraud Logic to detect and prevent fake traffic and thus safeguard revenues. Real-time analytics give actionable insights to enhance campaign performance, whereas customizable UI allows personal branding. Smart Links offer dynamically personalized content for maximizing advertisement efficiency. It also aids in campaign management by providing redirects and traffic distribution tools while it integrates seamlessly with other platforms such as Google Tag Manager and Shopify. Full API access allows connection with external tools, while comprehensive performance analytics will aid in tracking ROI. Moreover, Scaleo is ensuring that a mobile-optimized feature is included.

Pros

Seamless customisation
Anti-fraud mechanisms
Integrations with Shopify and WooCommerce

Cons

High price for startups
Lacks built-in A/B testing

Pricing

Plan	Pricing
Professional	$500/month
Enterprise	$750/month
Custom	$1200/month

HubSpot

WEBSITE	www.hubspot.com
Rating	4.5
Free Trial	Yes
Best For	Businesses of all sizes looking for an all-in-one CRM, marketing, sales, and customer service platform.

HubSpot’s an all-in-one platform to match your affiliate marketing needs with the latest AI-powered technology-you’re gonna love it! Content creation and campaign management have never been more straightforward for marketers, and their customer relationship management (CRM) is top-notch. The AI writing assistant is an expert at generating SEO blog posts, landing pages, and marketing emails, while the campaign assistant will produce thousands of variations of ad copy for such engines as Google and Facebook, develop landing pages by industry standards, and generate social media captions customized for high-volume engagement. The predictive analytics functions that way will place priority on which high-conversion leads require contacting, with which emails should be sent at what time.

Pros

User-friendly interface
Suitable for all types of businesses
Content creation, CRM, and campaign in one place

Cons

Advanced features comes at a high price
Limited customisations

Pricing

Plan	Pricing
Marketing Hub Starter	$15/month/seat
Starter Customer Platform	$15/month
Marketing Hub Professional	$800/month
Marketing Hub Enterprise	$3600/month

Mailchimp

WEBSITE	www.mailchimp.com
Rating	4.4
Free Trial	Yes
Best For	Small to medium-sized businesses and marketers seeking an easy-to-use platform for email marketing, automation, and audience management.

Mailchimp is an intelligent email automation platform that has been completely powered by AI. This platform allows users to schedule and send their campaigns and also take them on the journey of the consumer or audience, personalizing their communications to maximize return on investment. Features include AI-generated content, optimized subject lines, and optimized times when emails will be sent for increased engagement.

Another feature includes advanced segmentation of audience in combination with updating behavior and purchase data via the messages, while very much automated marketing makes available a multi-step journey based on actions taken by users, like abandoned carts. Supports SMS marketing, A/B, and multivariate tests. Integration includes tools like Shopify, QuickBooks, and Salesforce.

Pros

Customisable templates
Automates repetitive tasks
Free plan availability

Cons

Customer support is not accessible to free users
Limited automations on the free plan

Pricing

Plan	Pricing
Standard	$20/month
Premium	$297.50/month

Rytr.me

WEBSITE	www.rytr.me
Rating	4.9
Free Trial	Yes
Best For	Freelancers, marketers, and content creators seeking an affordable AI writing assistant for short-form content like emails, ads, and product descriptions.

Rytr.me is a highly dynamic AI-powered writing assistant that enables marketers and content creators to craft high-quality content to perfection, making it the best in affiliate marketing. It has more than 40 use cases, like blogging, writing email copy, product description writing, and social media posting, with an option to create custom use cases. The rich text editor allows for editing, extending, and rewriting of content, as well as the integrated Semrush SEO tools for enhancing searchability.

Rytr has a plagiarism-checking tool, supports more than 30 languages, and provides more than 20 tones of content to communicate messages suitable for the intended audience. With templates customizable as per user needs, teamwork functionalities, and integration products, it makes content workflow possible. Document organization in folders ensures proper management and boosts productivity for both individuals and teams.

Pros

SEO friendly features
Affordable plans, as compared to competitors
User-friendly features

Cons

Customer support is not accessible to free users
Limited automations on the free plan

Pricing

Plan	Pricing
Unlimited	$9/month
Premium	$29/month

Tapfiliate

WEBSITE	www.tapfiliate.com
Rating	4.5
Free Trial	Yes
Best For	E-commerce, SaaS, and subscription-based businesses seeking a scalable, user-friendly affiliate marketing platform with robust integrations and automation features.

Tapfiliate has an integrated cloud SaaS for its affiliate marketing programs, which includes eCommerce, SaaS, and online businesses for automating, optimizing, and tracking their affiliate programs through artificial intelligence-powered insights. It allows for real-time tracking of both online and offline sales against coupon codes and referral links, as well as strategic optimization through AI-powered performance insight. It sets flexible commission structures and automates the onboarding process for affiliates, which can be segmented according to performance or region. Besides the complete architecture for built-in fraud detection, its platform is capable of fast reporting dashboards in real-time, integrated with other major platforms such as Shopify, WooCommerce, Stripe, or WordPress.

Pros

Real-time analytics
White label and multi-lingual support for global brands
Automation features for the reduction of manual work

Cons

Limited customisations for visual analytics
Advanced features on high-tier plans

Pricing

Plan	Pricing
Essential	$89/month
Pro	$149/month
Enterprise	Custom

BuzzSumo

WEBSITE	www.buzzsumo.com
Rating	4.5
Free Trial	Yes
Best For	Content marketers, PR professionals, and SEO strategists seeking data-driven insights for content research, influencer discovery, and media monitoring.

BuzzSumo is an AI-powered content research, monitoring, and competitor analysis platform that has become one of the must-have SaaS for data-driven affiliate marketers wishing to uncover trending topics, prioritize optimization strategies, and boost campaign performance. It pinpoints prime-performing content across any given keyword or domain, gives real-time insight into trends, and delivers audience-targeted content ideas based on popular niche questions. BuzzSumo analyzes content engagement metrics to derive its AI-driven analytics, forecast trends around content creation, and provide recommendations for high-potential topics. Buzzsumo benchmarks content against competitors, reveals key influencers and backlink sources, and automates campaign optimization through its AI-driven SEO and keyword recommendations.

Pros

User-friendly interface
Comprehensive content and competitor analysis for affiliate marketing
Real-time data to adapt to market trends

Cons

High pricing as compared to other tools
Delay in responses from customer support

Pricing

Plan	Pricing
Content Creation	$199/month
PR & Comms	$299/month
Suite	$499/month
Enterprise	$999/month

LinkFire

WEBSITE	www.linkfire.com
Rating	4.5
Free Trial	Yes
Best For	Musicians, podcasters, and entertainment marketers seeking smart links, pre-save campaigns, and audience analytics to boost engagement and track performance across streaming platforms.

LinkFire is a proper smart link management platform empowered by AI, which is one of the most popular features among affiliate marketers, especially in the music, entertainment, and content distribution industries. It uses AI and machine learning to optimize the link routing, campaign analytics, and conversion rates. This structure, by smart links, automatically directs the users to country- and device-specific destinations from a single link, enhancing relevance and engagement. Machine learning-driven analytics reveal user behavior, making it easier for marketers to focus on their high performers. AI is trusted by LinkFire to optimize landing pages, whereby conversion rates are continually improving over time. It also tracks and attributes marketing to a QR code while integrating collaboration tools.

Pros

Suitable for individual creators and large teams
Analytics for optimising ROI
Highly effective for geo-targeted campaigns

Cons

Learning curve for advanced AI features
More suited for the music and entertainment industry

Pricing

Plan	Pricing
Pro	$26.99/month
Teams	$54.99/month
Enterprise	Custom

ActiveCampaign

WEBSITE	www.activecampaign.com
Rating	4.6
Free Trial	Yes
Best For	Businesses and marketers seeking advanced email automation, CRM integration, and multi-channel marketing tools to enhance customer engagement and drive conversions.

ActiveCampaign is an amazing marketing automation software, powered by artificial intelligence, dedicated to making the lives of affiliate marketers easier with campaign administration, personalized conversations, and higher conversions through strong automation and data insights. Using the advanced AI capabilities of this automation builder, one can create workflow customizations according to the objectives of the business. Predictive sending, on the other hand, determines the best time for sending an email to encourage a positive response from recipients. AI-based segmentation provides the ability to define your “high-value leads” and creates more targeted audience segmentation, AI-based auto product re-targeting, personalized email content generation, subject lines generation, and brand assets generation.

Pros

Seamless CRM integration and workflow automation
Analytics for optimising ROI
Highly effective for geo-targeted campaigns

Cons

High price compared to the competition
Automations are available on high-tier plans

Pricing

Plan	Pricing
Starter	$15/month
Plus	$49/month
Pro	$79/month
Enterprise	$145/month

Influencity

WEBSITE	www.influencity.com
Rating	4.6
Free Trial	Yes
Best For	Brands, agencies, and e-commerce businesses seeking a comprehensive influencer marketing platform with advanced discovery, campaign management, and analytics tools.

Influencity is an online website based on an AI that integrates various features in discovering, assessing, and managing influencers for marketing affiliate campaigns. Advanced algorithms help the brand successfully find an influencer meeting a specific profile of a demographic, engagement metrics, and the particular style of the content associated with a target audience. The actual analytics are unbiased in real time for cases of influencer performance, audience authenticity, and campaign impact, which are all data-driven decisions. Beautifully automated reporting, bulk profile management, and outreach functions will all grow into methods to enhance campaign management. Such applications do indeed keep complete track of sales and ROI for each influencer collaboration and have an integrated Shopify element to distribute discount codes.

Pros

Direct tracking of sales and conversions
Intuitive dashboards for reducing manual effort
Seamless scaling of the campaigns

Cons

Learning curve for new users
Advanced features on higher plans

Pricing

Plan	Pricing
Professional	$318/month
Business	$798/month
Enterprise	Contact Sales

OptimizePress

WEBSITE	www.optimizepress.com
Rating	4.8
Free Trial	No
Best For	Entrepreneurs, marketers, and digital creators using WordPress who want to build high-converting landing pages, sales funnels, membership sites, and checkout flows without relying on third-party SaaS platforms.

OptimizePress is a WordPress-based solution to develop high-converting landing pages, sales funnels, and membership sites by affiliate marketers. The set of 400 professionally designed conversion templates for various page types, a smart funnel builder with visual mapping and tracking, and built-in A/B split testing for higher campaign performance enhance user experience. Affiliate link clicks and conversion tracking can be done directly within the funnels to create actionable insights. Being fully integrated with popular WordPress plugins, OptimizePress designs mobile-responsive pages and allows for using custom domains for brand consistency. Though AI functionality is very much limited compared to the dedicated AI applications, its competitive price, along with the visual funnel builder, gives this program an edge.

Pros

Direct tracking of sales and conversions
Intuitive dashboards for reducing manual effort
Seamless scaling of the campaigns

Cons

Limited to only WordPress users
Limited to conversion optimisation and workflow automation

Pricing

Plan	Pricing
Starter	$8.25/month
Plus	$12.42/month
Ultimate	$14.92/month

Conclusion

AI technology has been changing the entire face of affiliate marketing-from carrying out automated workflows to improving decision-making and conversion optimization. With real-time analytics and predictive insight, tools of Data with audience segmentation can very effectively make sure high-value prospects receive campaigns. Automation helps marketers smooth the rough edges of day-to-day work, such as content creation, link tracking, and even fraud detection. Thus, an affiliate marketer can focus more on strategy growth.

Personalization based on individual behaviors within dynamic testing helps better create solid material and incentives for greater engagement while further optimizing landing pages and ads for maximum impact. Integration challenges and learning curves aside, they favor scalability, transparency, and improved ROI. They enable affiliate marketers to be nimbler in keeping up with trends, hedging on risks, and developing long-term, results-oriented campaigns that either withstand or outlast others in an already eye-popping digital environment.

FAQs

What is AI’s role in affiliate marketing in 2025?

AI in 2025 plays a crucial role in automating tasks, personalizing content, analyzing vast amounts of data to identify profitable opportunities, and optimizing campaigns for maximum ROI.

Can AI tools help with content creation for affiliate marketing?

Yes, absolutely. AI tools can assist in generating blog posts, social media updates, email sequences, and even video scripts.

May 11, 2025

How to Use Mailchimp? | Your Friendly Guide to Email Marketing

Today, one thing has become the backbone of almost every business, and that is marketing. It involves the management of a company’s relationships with clients, customers, and other interested parties. All these things might seem easy, but they are quite complex and require a huge amount of effort. So, to make the process of marketing easier and more effective, Mailchimp has come to the rescue.

Mailchimp is an effective and popular platform for email marketing. It provides a basis for safe and secure contact between the company and customers. It also offers creative templates and compelling analysis of data, thereby helping you excel in the field of marketing.

Now, let’s understand how Mailchimp can help businesses of all sizes to streamline their marketing efforts and achieve their goals through effective email campaigns.

What is Mailchimp?
How to Use MailChimp: A Guide
Why Email Marketing is Important for Businesses?
Why Use Mailchimp for Email Marketing?

5 Tips and Examples for Successful Email Marketing

What is Mailchimp?

Mailchimp is a powerful all-in-one marketing, automation, and email marketing platform that has become a global leader in its field. With its user-friendly interface and advanced features, Mailchimp helps companies of all sizes to manage their marketing campaigns and drive growth. It allows businesses to create visually stunning email campaigns and automate communication with their customers, making it easier than ever to engage with their audience and drive conversions.

Mailchimp was founded in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong. Ben Chestnut has been the CEO of the company since 2001. The email marketing company has its headquarters in Atlanta, Georgia, in the United States.

It has become quite popular as it has given a platform to small businesses and entrepreneurs for marketing and commerce. This gives them rightful access to technology and helps them reach their target audience. In short, it boosts sales and the growth of a business, thus enabling the client to have all this under one roof.

How to Use MailChimp: A Guide

If you’re looking to enhance your email marketing efforts, Mailchimp can be a great tool to get started. Here is a step-by-step guide on how to use Mailchimp to create email campaigns, landing pages, surveys, and more.

The first step is to go to Mailchimp’s website, click on sign up, and fill in your details.
After submitting the details, you will get an email confirming the activation of your account.
You are then required to fill in some more information, like your address, business details, and more.
You can select a free or premium account later as per your preference. However, as a beginner, it is good to start with a free plan.
Now, on the dashboard, you can import your contacts by clicking on the audience tab on the left.

Create an Email Campaign With Mailchimp:

Once you’ve logged in to your account, click on the “Create” button, which looks like a pencil.
Click on “Email” and choose the type of email campaign you want to create (Regular, Automation, or Plain Text).
Now, you have to add the name, sender, recipient, and subject matter.
Click Save, then click on Design Email.
Mailchimp offers a variety of templates and themes to choose from. Select the one that fits your brand’s style and fill in your business details.
Preview your email campaign in PC and mobile mode to ensure it looks great on all devices.
Once you’re satisfied, your email campaign is ready to send.

Create Landing Pages With Mailchimp:

Go to the Create icon and click on landing pages.
Add in your landing page name.
Now you have various template options to choose from. You can select any template that you like.
Fill in your business information to customize the landing page template.
Save your landing page, and it’s ready to publish.

Take Surveys With Mailchimp:

This feature enables the company to know its customers better. This feature helps to take surveys from customers about products or services.

Go to Create and click on the survey, then click on Begin.
You can add your questions and the options for the survey answers.
Now, you can save your survey and even edit it later, if required.

Analyze the Performance of Your Email Campaigns and Landing Pages:

Mailchimp offers robust reporting features to track metrics such as open rates, click-through rates, and conversions.
Use this data to optimize your campaigns and improve your results.

Thus, you can use Mailchimp to boost your marketing efforts and grow your business by following these simple steps.

Top Email Marketing Metrics Used by Marketers

Why Email Marketing is Important for Businesses?

Email marketing is a proven and cost-effective method to promote a company’s products or services to a global audience. Despite the increasing popularity of social media marketing, email marketing remains a crucial tool for businesses. According to eMarketer, email marketing provides an ROI of 122%, which is four times more than other digital marketing methods. This high return on investment is one of the reasons why nearly 80% of businesses prefer email marketing, as it helps them acquire and retain customers.

Additionally, around 60% of customers prefer to sign up for business email lists to receive promotional offers and stay updated on company news and updates. This indicates that email marketing can effectively target potential customers and keep them engaged with the brand. Even among the younger generation, around 70% of millennials prefer to receive brand communication via email.

Why Use Mailchimp for Email Marketing?

Email marketing does not mean sending loads of emails to the target audience and hoping it works. Email framing for marketing is no less than an art. It requires a few elements perfectly designed to make it work its wonders. Mailchimp makes this process of marketing a bit easier and a lot more effective by helping with a good return on investment.

The best part about Mailchimp is that you don’t need to know HTML, CSS, JavaScript, or others to create an effective email campaign. Mailchimp provides ready-to-use templates and various options for themes so that one doesn’t have to make a lot of effort in creating a campaign.

In a nutshell, Mailchimp has an amazing user interface. It helps to send, manage, and track emails and target subscribers. Its automation features are the most important reasons that make it worthy of its use.

Mailchimp Mobile App

Mailchimp is a free mobile app for both iOS and Android that enables the user to track campaign and subscriber activity anytime, anywhere.

Web Developer’s Tool

Developers who are familiar with custom coding can use it for advanced-level customization.

Conclusion

Thus, Mailchimp, the all-rounder marketing platform is a great blessing for businesses to grow to their full potential. Email campaign, landing pages, surveys, ads, and more, it is like a small pocket full of goodies. All you have to do is practice a bit and then Mailchimp is sure to make your marketing process fun.

FAQs

What is Mailchimp?

Mailchimp is a powerful all-in-one marketing, automation, and email marketing platform that has become a global leader in its field.

How does Mailchimp help businesses?

Mailchimp helps businesses create visually stunning email campaigns and automate communication with their customers, making it easier than ever to engage with their audience and drive conversions.

Why use Mailchimp for email marketing?

Mailchimp has an amazing user interface. It helps to send, manage, and track emails and target subscribers. Its automation features are the most important reasons that make it worthy of its use.

When was Mailchimp founded?

Mailchimp was founded in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong.

March 27, 2023

Top 9 Best Alternatives of Mailchimp in 2023

It would be awesome, if a web-based application does a marketing automation platform as well as an email marketing service to the business, in order to bring brand awareness among the targeted audiences. Different companies and professionals have been using, one such all-in-one marketing platform named ‘Mailchimp’, which is an American marketing automation platform.

Mailchimp was founded by Ben Chestnut, Mark Armstrong, and Dan Kurzius in 2001. Besides, Mailchimp is established in order to make your business manage your clients, customers, and other parties by underscoring reliable relationship management practices, ingeniously designed companies, and powerful data analysis about existing and upcoming products.

Why people preferred Mailchimp and need alternate considerations?

When Mailchimp started giving its services to its customers, Mailchimp was a market leader. Because Mailchimp’s free plans with good features, it attracted small businesses at the start. Mailchimp worked well as a free email marketing tool. Second, Mailchimp has a great user interface for its customers. The word “Mail” in Mailchimp got attracted, people easily compared to other service providers.

Mailchimp is known for its free plans with packed feature services. Which has definitely changed now. Mailchimp’s free plan has now fewer features and it costs huge when a customer’s email list grows with time. Mailchimp charges for every email contact in the list, even if that contact has unsubscribed from the list.

As is the case, email marketing is one of the crucial components of marketing strategies that helps the business to connect or engage with their clients or other parties by delivering related information about the campaigns.

Some businesses still deplore the email service provider with its high pricing, Even though Mailchimp bestows the best features such as a simple & intuitive interface, an uncomplicated mechanism for beginners and A/B testing offers to the business.

Those businesses who think Mailchimp is not up to the mark for email marketing can go for these top 9 best MailChimp alternatives.

Constant Contact
Moosend
DotDigital
Sendinblue
Hubspot
Convertkit
AWeber
MailerLite
Drip

Constant Contact

Rating	4/5
Best For	For small organizations.

Constant Contact is an online marketing tool that connects your segmented audiences with your business, by launching email marketing campaigns and reaching them out through their inbox. The company commenced its operation in 1995 and plays a major role in developing many small businesses.

Features

Building creative & appealing websites in less time
Uploading relevant deeds about the products to your online platform
Aids to generate brand awareness via social media ads (Facebook, Instagram, and Twitter)
Offers other guidance to achieve the business’s objectives such as tracking the results, amazing templates, and list-out the new customers, etc.

Pricing

Plan Name	Price (monthly)	Suitable For
Core	$8	Best for people getting started with marketing to their customer base.
Plus	$36	Best for marketers who need enhanced features to fuel more growth.
Marketing Automation+	Starts at $449	All-in-one marketing automation platform

Moosend

Rating	4.7/5
Best For	For small businesses.

Moosend is one of the top email marketing platforms. It was founded in 2011 as A-Grade cloud-based email marketing software, with world-class features that will help your business to excel in the email marketing world.

Features

Effortless management of email marketing campaigns
Build & list out email subscribers automatically
Responsive & creative Newsletter Templates
Triggers, Automated Actions, and Filters

Pricing

Plan Name	Price (monthly)	Suitable For
Free Trial	$0	30 days
Pro	$ 9 to $5840 (will be less if paid annually)	500 to 1,000,000 Subscribers
Enterprise Plan	Custom	All-in-one marketing automation platform

Dotdigital

Rating	4.2/5
Best For	For marketing and selecting an audience

The platform is a versatile marketing solution for the ilk of business- B2C, NFP, and B2B marketers. Dotdigital was established in 1999 by Simon Bird, David Ivy, Lewis Barclay, Lain Anderson, and Colin Dawson in the United Kingdom. Later in 2015, the company was recognized as the UK’s largest email marketing automation platform.

Features

It is an omnichannel marketing campaigns tool- Email marketing, Marketing automation, Triggered campaigns, Drag-and-drop functionality, Creation of updated landing pages & forms, Live chat, Push notifications/SMS, Responsive email templates, and many more optimization tools
Built-in e-commerce marketing tools
B2B marketing tools
Campaign reporting and analytics tools

Pricing

You have to contact the sales team of Dotdigital for the pricing information.

Sendinblue

Rating	4.5/5
Best For	Startups, SMBs, Large businesses

Sendinblue is a SaaS solution for growing businesses in the field of email marketing campaigns. Sendinblue was introduced by Armand Theberge and Kapil Sharma in 2007 to promote cloud-based marketing automation.

Features

Landing page builder
Email marketing, SMS, Inbox, and Chat Marketing
CRM, Marketing Automation, audiences segmentation, and Transaction email
Easy Newsletter builder
A/B testing

Pricing

Plan Name	Price (billed annually)	Suitable For
Free Trial	$0	With 300 emails a day, unlimited contacts, signup forms, and email templates included
Starting price for paid plans	$25	Unlimited contacts and up to 20,000 email sends

Hubspot

Rating	4.4/5
Best For	For large and experienced companies

HubSpot is a cloud-based marketing service that renders sales and follows a methodology, CRM software, and customer services to the business. HubSpot is a renowned marketing tool, which was founded in 2006 by Brian Halligan and Dharmesh Shah.

Features

Customer relationship management, Customer support
SEO Optimization
Web analytics

Pricing

HubSpot is quite expensive compared to other email marketing tools. It is categorized into three plans- starter – $45/month, Professional – $800/month, and Enterprise – $3200/month.

Plan Name	Price (monthly)	Suitable For
Free Trial	$0	Free
Starter	Custom	For growing creators automating their work
Professional	Custom	For established creators scaling their business
Enterprise	Custom	Custom

Convertkit

Rating	4.4/5
Best For	For content creators and marketers

It is best for converting a blogger’s email list into a revenue driver, incisive reporting, and automated workflows. Convertkit was founded in 2013 By Nathan Barry.

Features

Visual Automations
Subscriber management
Editing and spam filters
Customized forms
Automate email distribution, Broadcasts and RSS feeds

Pricing

Plan Name	Price (billed annually)	Suitable For
Free Trial	$0	Free for 300 subscribers
Creator	$9/month	For growing creators automating their work
Creator Pro	$25/month	For established creators scaling their business
Unlimited	Custom	Custom

The pricing for the ConvertKit starts at $9 for 300 subscribers and goes up to $2600 for 500k subscribers.

AWeber

Rating	4.2/5
Best For	For beginner content creators and marketers

AWeber allows you to establish a mailing list, and view and analyze your email marketing campaigns. It has an autoresponder, a landing page builder, and Web push notifications.

Features

Autoresponders, Documenting, split testing, and Interesting email designs
A broad range of templates
Automation
RSS to-email functionality
Landing page builder with a list of segmentation options
Phone, Email, Live chat support, and integrations with third-party apps

Pricing

Plan Name	Price (monthly)	Suitable For
Free Trial	$0	Up to 500 subscribers
Lite	$12.50	Unlimited subscribers, 1 Email list, 3 Landing pages, 3 Email automation
Plus	$20.00	Unlimited subscribers, Email list, Landing pages, and Email automation
Unlimited	Custom	Custom

MailerLite

Rating	4.7/5
Best For	For small businesses

MailerLite, an email commerce software formulated a competent and personalized marketing theme. MailerLite was founded in 2005. Mailerite has a drag & drop editor and it also comes with a few pre-designed templates.

Features

RSS to-email functionality
A/B split testing
24/7 live chat
Landing page builder with a list of segmentation options
Opt-in forms
Automation

Pricing

Plan Name	Price (monthly)	Suitable For
Free Trial	$0	Free for up to 1000 Subs.
Growing Business	$9	Unlimited emails and 3 users
Advanced	$19	Unlimited emails and users
Enterprise	Custom	Businesses with over 100K subscribers.

Mailer Lite is free if you have not more than 1000 subscribers and deal in 12,000 emails/month. Its pricing starts at $10 for 1000 subscribers to $50 for 10,000 subscribers. Also, you can send unlimited emails/per month if you choose any paid plan.

Drip

Rating	4.4/5
Best For	For small businesses

Drip is a marketing automation platform for e-commerce businesses. It was founded in 2013. You can create multichannel campaigns on Drip. It also allows you to efficiently integrate your customer data from eCommerce stores like Shopify, WooCommerce, and BigCommerce.

Features

Split email testing and Custom conversion tracking
Segment builder, Drip campaigns, Broadcast emails, and One-off emails
Custom-made content
Integrated applications
Automated SMS
Multi-channel marketing functionality

Pricing

Plan Name	Price (monthly)	Suitable For
Free Trial	$0	14 days
Premium	$39	2500 to 1,000,000 Subscribers and Unlimited Email sends
Premium	Custom	Custom no. of email contact and 120,000,000 emails sends

Conclusion

Mailchimp is one of the best email marketing tools used by marketers. But it might not consist of all the features you require. So, we have rounded up some of the best alternatives to MailChimp so that you can have a look, before choosing for your business and work.

FAQs

What are some of the alternatives to Mailchimp?

Moosend, Sendinblue, AWeber, and HubSpot are some of the alternatives to Mailchimp.

Is Mailchimp still effective?

Yes, MailChimp is an effective marketing tool if you are just starting with email marketing or newsletters.

Is MailChimp free?

Yes, MailChimp offers a Free plan for up to 2,000 contacts.

Does Google have an alternative to Mailchimp?

Google Workspace by Google is the alternative to MailChimp.

Why is Sendinblue better than Mailchimp?

Because Sendinblue offers the same features cheaper than Mailchimp.

December 14, 2022

Mailchimp – All-In-One Marketing Platform For Small Business

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

Mailchimp is an all-in-one Marketing Platform for small business. The company aims to empower millions of customers around the world to start their businesses and grow with smart marketing technology.

Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable.

Mailchimp – Company Highlights

Startup Name	Mailchimp
Parent Company	The Rocket Science Group LLC.
Headquarters	Ponce City Market, Atlanta, Georgia, U.S
Industry	Software , Email Marketing
Founded	2001
Founders	Ben Chestnut(CEO), Mark Armstrong, Dan Kurzius
Total Valuation	$750 million (As of 2020)
Area Served	Worldwide
Website	www.mailchimp.com

Mailchimp – About and How it Works?
Mailchimp – Recent News
Mailchimp – Logo and its Meaning
Mailchimp – Founder and History
Mailchimp – Mission
Mailchimp – Business Model
Mailchimp – Revenue and Growth
Mailchimp – Acquisitions
Mailchimp – Competitors
Mailchimp – Challenges Faced
Mailchimp – Future Plans
Mailchimp – FAQs

Mailchimp – About and How it Works?

Mailchimp is an American marketing automation platform and email marketing service provider. It is the trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.

MailChimp (also known as The Rocket Science Group) is a company that operates a marketing platform for small businesses that allows users to send marketing emails and messages, create campaigns, and share reports and analytics. The company also developed a related mobile application. Mailchimp is an all-in-one Marketing Platform for small business. The company aims to empower millions of customers around the world to start their businesses and grow with smart marketing technology.

Mailchimp – Recent News

In September 2020, Mailchimp launched new AI tools as it continues its transformation to marketing platform.

With this new set of products and services, Mailchimp is now aiming to give small businesses access to the same capabilities the larger e-commerce players have long had, but without the complexity.

To build tools based on machine learning, one needs data — and that’s something Mailchimp already had.

“We’ve been doing marketing for decades,” Mailchimp CPO Foreman said. “And we have millions of small businesses on the platform. And so not only do we build all these tools ourselves, which allows us to integrate them from a visual design perspective — they’re not necessarily acquisitions — but we have this common data set from years and years of doing marketing across millions of businesses, billions of customers we’re talking to, and so we thought, how can we use intelligence — artificial intelligence, machine learning, etc. — to also sand down how all of these tools connect.”

Mailchimp – Logo and its Meaning

The company has evolved from “MailChimp” to “Mailchimp” with a lowercase c. Their name began as a playful metaphor: a chimp who delivers your mail.

Mailchimp – Founder and History

About 20 years ago, Ben Chestnut and Dan Kurzius started a web design agency called the Rocket Science Group. Their focus was on big, corporate clients, but on another side, they created a delightful email marketing service for small businesses.

Mailchimp was designed as an alternative to the oversized, expensive email software of the early 2000s. It gave small business owners who lacked the high-end tools and resources of their larger competitors access to technology that empowered them and helped them grow.

Ben and Dan loved serving these users. With Mailchimp, they found that working for small businesses gave them the freedom to be more creative and adapt quickly to their needs.

So, in 2007, Ben and Dan decided to shutter the web design agency and focus exclusively on Mailchimp.

While the new company started as an email marketing tool, customers repeatedly asked them to spread the magic to other channels. They made them realize that Mailchimp’s brand promise is to help small businesses “look pro and grow,” no matter the channel.

Mailchimp – Mission

Mailchimp mission statement says, “We collaborate with creative people to make fun, unique products for good causes.”

Mailchimp – Business Model

Mailchimp has a mass market business model, with no significant differentiation between customer segments. The company targets its offering at firms of all industries and sizes seeking e-mail marketing services. That said, a significant portion of its customer base consists of small businesses. Mailchimp’s business model entails maintaining a robust cloud platform for its clients. The platform includes its website and suite of mobile apps.

Mailchimp – Revenue and Growth

In 2017, the company was gaining 14,000 new customers every day. The company has remained owned by its co-founders and has not accepted venture capital funds. In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list. Later in 2019, the company announced its annual revenue would reach $700 million.

Today, the company gross revenue is of $400 million annually and employs more than 700 people. It has also grown from 85,000 to more than 12 million customers, and shows no sign of stopping.

In February 2019, Mailchimp acquired LemonStand, a smaller competitor. Later in 2019, the company announced its annual revenue would reach $700 million. They later announced their plans to shift from mail distribution into offering “a full marketing platform aimed at smaller organizations.” To this end, Mailchimp acquired the London-based media and magazine company, Courier, in March 2020, with the stated goal of international growth. The magazine has a readership of 100,000 readers in more than 26 countries.

Mailchimp – Acquisitions

The company has acquired 5 organizations. Their most recent acquisition was Reaction Commerce on Apr 22, 2020. They acquired Reaction Commerce for $16.1M.

Acquiree Name	Date	Amount	About Acquiree
Reaction Commerce	Apr 22, 2020	$16.1M	Reaction Commerce is an open and real-time commerce platform for modern retailers.
Courier	Mar 3, 2020	–	Courier is a stories of modern business reporting from London and around the world on startup culture. Published six times a year in print.
LemonStand	Mar 27, 2019	–	LemonStand eCommerce provides a flexible platform for growing eCommerce businesses
Sawa	Feb 8, 2019	–	Sawa. is a virtual graphic designer. It designs commonly-needed communication materials instantly, beautifully, and on brand.
TinyLetter	Aug 31, 2011	–	TinyLetter enables users to start their own mailing list and email newsletters.

Mailchimp – Competitors

Constant Contact, Sendinblue, Lead Forensics, MailerLite, and Twilio SendGrid Marketing Campaigns are some of the most popular alternatives and competitors to Mailchimp.

Mailchimp – Challenges Faced

One key challenge that it faced along the way was the danger of being overshadowed by bigger, more powerful companies. Remember that Mailchimp chose the road less traveled and did not have much in terms of capital. Big companies such as Constant Contact often threatened to extinguish the existence of the company, but it strived to remain in the market and still grow.

The company’s trump card against such big companies was its deep understanding of how small businesses operate. It was only through this knowledge that this rocket science group company was able to ward off giant companies and establish itself as a favorite for small companies.

The second most threatening challenge the company faced was the fear that emails would eventually become extinct. Given that the existence of the company was built around the existence and continued use of emails, this was indeed a serious issue.

Mailchimp – Future Plans

Mailchimp, a bootstrapped startup out of Atlanta, Ga., is known best as a popular tool for organizations to manage their customer-facing email activities —the CEO of the company told that it has now grown to around 11 million active customers with a total audience of 4 billion, and $750 million in revenue in 2020.

Mailchimp has started to offer a full marketing platform aimed at smaller organizations.

The email services that it has been offering for 20 years has led to multiple acquisition offers as its valuation has crept up reportedly into the billions. Going beyond this, the new platform it has provided, will feature a number of new products within it. They include technology to record and track customer leads, the ability to purchase domains and build sites, ad retargeting on Facebook and Instagram, social media management. It will also offer business intelligence that leverages a new move into the artificial intelligence to provide recommendations to users on how and when to market to whom.

The latter of these will be particularly interesting considering the data that it has collected and will collect on 4 billion individuals and their responses to emails and other services that Mailchimp now offers.

Mailchimp – FAQs

What is Mailchimp?

Mailchimp is an American marketing automation platform and email marketing service, provider.

Who founded Mailchimp?

Ben Chestnut(CEO), Mark Armstrong, and Dan Kurzius founded Mailchimp.

When was Mailchimp founded?

Mailchimp was founded in 2001.

What is Mailchimp used for?

Mailchimp is an all-in-one marketing platform. Mailchimp Email marketing is a mostly used service.

Is Mailchimp free?

Mailchimp Free plan is for beginners which includes all the basic features with a limit of 2,000 contacts and 10,000 send limits per month, and a daily send limit of 2,000.

What is mailchimp pricing?

Mailchimp offers four main pricing plans: Premium, Standard, Essentials, and Free. They provide an option that fits your marketing needs. They also offer different pricing for add-on features to supplement your plan.

January 1, 2021

Tag: mailchimp

Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

Free Digital Marketing Tools

Canva

Buffer

Google Analytics

Answer the Public

Hubspot

UberSuggest

BuzzSumo

Google Keyword Planner

MailChimp

Ahrefs Webmaster Tools

QuillBot

Semrush

SimilarWeb

Google Search Console

Trello

ChatGPT

Hootsuite

Conclusion

FAQs

What is digital marketing?

What are the top free digital marketing tools?

How can I do digital marketing for my business for free?

What tools are necessary for digital marketing?

How do I choose the right digital marketing tool for my business?

Top Email Marketing Tools and Platforms: Best Email Campaign Software for Startups and Businesses

Email Marketing- An Overview

Best Email Marketing Tools

Mailchimp

Mailchimp’s Major Features Include:

Mailchimp Pricing Plans

SendinBlue

SendinBlue Email Marketing Tool’s Major Features Include:

SendinBlue Pricing Plans

HubSpot

Features of Hubspot Email Marketing Tool:

Hubspot Pricing Plans

EngageBay

Features of Engagebay Email Marketing Tool:

Engagebay Pricing Plans

Keap

Features of Keap – Best Email Marketing Tools Include:

Keap Pricing Plans

Drip

Major features of Drip email marketing tools are:

Drip Pricing Plans

Moosend

Moosend email marketing tool features-

Moosend Pricing Plans

MailJet

Mailjet – Best Email Marketing Tool Features:

Mailjet Pricing Plans

iContact

iContact email marketing software Features:

iContact Pricing Plans

Campaign Monitor

Campaign Monitor Features:

Campaign Monitor Pricing Plan

SendPulse

Important Features of SendPulse Are:

SendPulse Pricing

Omnisend

Omnisend Pricing

Zoho Campaigns

Zoho Campaigns Pricing

Klaviyo

Key Features:

Klaviyo Pricing

Email Octopus

Key Features:

EmailOctopus Pricing

Conclusion

FAQs

What is Email Marketing Software?

Which are the best email marketing tools?

Which is the best affordable option for email marketing?

Which email marketing software is best for small businesses?

What are the 4 types of marketing emails?